investor-presentation-05-2019.pdf - Energica

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Energica Motor Company S.p.A. Innovation Experience Experience Innovation Disruption Training

Transcript of investor-presentation-05-2019.pdf - Energica

Energica Motor Company S.p.A.

InnovationExperience

Experience ● InnovationDisruption ● Training

Energica Motor Company S.p.A.

Energica Motor Company

✓ Energica Motor Company S.p.A. is the first and only manufacturerof high-performing electric motorcycles

✓ The soul of Energica Motor Company S.p.A. comes from history andtraditions of their natural born area: innovation combines with the genuineengines tradition of Italian Motor Valley. Energica is in fact the first start-up with almost 50 years of history, being a spin-off of the CRP Group,an Italian based high-tech excellence working in Formula1, motorsportsand aerospace fields for more than 45 years continuously.

✓ Energica Motor Company was officially founded in 2014 and today, aftertest and homologations, Energica motorcycles are on sales worldwide.

✓ Since January 2016 Energica is listed on the “AIM Italia” StockExchange Market. As of today the free float is 35,77%, and Energicaraised 5.3 mln in IPO + 4 mln with ABB + 7 mln with CBW + 4.2 thanks tomain shareholders loan that is going to be converted in equity.

✓ Energica has been chosen by Dorna as single manufacturer for the FIMEnel MotoE™ World Cup starting in 2019.

✓ Products

ENERGICA EGO the first Italian high-performing electric sportbike.ENERGICA EVA the streetfighter model.ENERGICA EVA ESSEESSE9 the “old-school” electric motorcycle

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The CRP Group – since 1970

CRP Group

The Group is formed by three specialized companies:

✓ CRP Meccanica, focused on CNC machining parts;

✓ CRP Technology, specialized in 3d printing;

✓ CRP USA, same core as CRP Technology to serve the NAmarket.

With more than 45 years of experience in the world of F1 and more than 20 years ofexperience in Additive Manufacturing, CRP Group is distinguished by its know-how in specificapplication fields including but not limited to: automotive and motorsports, design, aerospace, UAVs,marine, entertainment, defense.

Energica Motor Company S.p.A.

Energica Milestones

Start of the Electric motorcycle project (within

CRP Group)

2010 2011 2013 20142009 2015 2016

• Energica EGO launch• Energica new headquarters

eCRP – the electric racebike wins European Electric Championship

ENERGICA

Bologna

Modena

Parma

Location

First participation at

EICMA

• Establishment of Energica Motor Company Srl

• Worldwide Demo Tour (USA+ EU+ MC)

• Stock Market

2017

• Third model Eva EsseEsse9

• MotoE statement

2018

• Energica Ego Corsa unveling + demo laps

• Record First Half 2018 Sales

Energica Motor Company S.p.A.

Energica Milestones - 2018

Gen/Feb April May JuneMarch

CES 2018

Swiss Moto

UnveilingEnergica Ego Corsa in Rome

LondonMotorcycleShow

MotorBeursUtrecht

My Electric Deal

First Demo Lap Energica Ego Corsa in Qatar

EY Mobility Think Tank

Sales: surprisingfirst quarter

US Demo LapEnergica Ego Corsa with Colin Edwards

Quail MotorcycleGathering event

New Sales agreement in Africa and Texas

Record First Half 2018 Sales

Ego, the best-selling motorcycle

Ego World Record - 1,260 kilometres in 24 hours

Road to Mugelloproject

EY Mobility Think Tank (MTT) - KEY NOTE SPEAKER

Nico Rosberg’s Ego delivery

New Sales agreement in Berlin, North Carolina

Energica Day

July

Pirelli Track Day in Misano

New brand design revealed during the Ego Corsa demo lapin Assen

New Record with First Place Finish at 10th Annual REFUEL EV Track Event

New Sales agreement in GCC

New Patent in China

Unveiling new Sport Production Dept.

Road to Valencia project – drag races with Pirelli

E-Mobility Play Days

• Eva EsseEsse9 launch on market• Energica Ego Corsa unveiling in Rome• First Ego Corsa demo lap in Qatar• New commercial agreements in USA and Europe• GCC market approach• Ego Corsa Technical Tests during MotoGP

calendar• Record First Half 2018 Sales• My Electric Deal

• Energica Day• Road to Mugello• My Electric Tour with Energica Dealers• Brand advocates activities• Nico Rosberg’s Ego delivery• Ernst & Young Mobility Think Tank –

Workshop• Rental formula on Energica bikes

Aug/Sept

Energica Motor Company S.p.A.

Shareholers Structure

CRP MECCANICA

56%

MARKET36%

MAISON SA5%

CRP TECNOLOGY

1%

TESTONI GIAMPIERO

1%VEZZANI ANDREA

1%

CRP MECCANICA

MARKET

MAISON SA

CRP TECNOLOGY

TESTONI GIAMPIERO

VEZZANI ANDREA

Current shares alloation

✓ Energica values its investors as strategicpartners;

✓ CBW with Atlas Capital Markets for 5 millionEu subscribed in September 2018;

✓ Investors who believed in Energica from the IPO saw a +220% potential gain duringthe month of July 2018 when the company stock was «on rally»;

✓ That is not an uncommun dynamic for a highly technological and upcomingcompany such as Energica.

Energica Motor Company S.p.A.

Business Model

✓ Energica covers iternally all the main phases of the Value Chain, from purchase of thecomponents and selection of the suppliers, to design and assemby, R&D and quality testing,distribution and marketing;

✓ The assembly of the components takes place in the production line of the main facility in Modena, inthe heart of the italian Motor Valley, with a capacity of 5.000 bikes produced per year.

✓ The know how and the higly competent and passion driven approach, visible and tangible on itsmotorcycles, give Energica a significant competitive advantage. Energica performed more than150.000 km of tests on the road plus thousands of km on racetrack.

✓ Marketing & Communication aim to increase brand awareness througout the organization ofevents to put the public in direct contact with the product (tes-rides, Energica Day) and theparticipation to the main international trade shows, which Energica has been attending ever since itsbirth. The Company is continuing investing on this field.

Energica Motor Company S.p.A.

Energica Sales Network

✓ 38 dealers in 3 continents (9 in theUS)

✓ Energica Motor Company Inc.,American subsidiary of the company.1 commercial and service branch inRedwood, California, 1 logistic base +offices in North Carolina.

✓ Italian Presence: Headquarter +Service center in Modena, 1 servicecenter in Verona.

✓ European presence: 26 dealers, 2Sales Area Manager, 1 Operating basewith showroom in Munich (Germany).

✓ Main target Countries (Current):USA, Northern Europe, Middle-East.

Asian expansion: by the end of the year new stores are planned to open in Japan and Singapore.

Energica Motor Company S.p.A.

Sales Network Expansion✓ Expansion will continue adding

China, Australia and Russia by2020, then Brasil and India by2021, increasing the number ofdealers from 53 units at the endof 2019 to 209 in 2023;

✓ The launch of a new product isexpected in 2020 in order tosupport the expansion of the salesnetwork;

✓ NA will be the most expandedmarket, with 50 Dealers by2023;

✓ Marketing activities will follow and corroborate the expansion of the sales network. Energicawill make its presence count in the main trade fairs hosted by the counties where its points ofsale are already present (Swiss Moto, MCN London, Eicma in Europe + the IMS show circuitfairs in the US); New international shows will be added to the marketing plan in the Areas wherethe Company will close new dealerships: Japan, Singapore, China and Australia.

Energica Motor Company S.p.A.

✓ TORQUE 200 Nm✓ POWER 107 kW✓ MAX SPEED Limited at 240 km/h✓ Fast charge on board: 0-85% < 30 min

Energica Motor Company S.p.A.

Eva 80kWEva 107 kW

Eva 107✓ TORQUE 200 Nm✓ POWER 107 kW✓ MAX SPEED Limited at 200 km/h✓ Fast charge on board: 0-85% < 30 min

Energica Motor Company S.p.A.

✓ TORQUE 180 Nm✓ POWER 80 kW✓ MAX SPEED Limited at 200 km/h✓ Fast charge on board: 0-85% < 30 min

Energica Motor Company S.p.A.

Core Technology

DASHBOARDA 4,3" Color Display allows great flexibility, supporting the flow of information and interactivity with

the vehicle system

RIDE BY WIRE ENGINEERINGThe ride-by-wire system ensure the perfect driving experience with 4 different engine mappings and 3

different mappings of regenerative braking

PARK ASSISTANT In order to

facilitate parking and maneuvers on slopes or into

rush traffic

BATTERY PACK PATENTED

Lithium-polymer battery with

internal designed cooling system.

Dozens of sensors and

electromechanical devices ensure

maximum vehicle performance and

driver safety

VEHICLE CONTROL UNIT PATENTED

EGO’s battery, inverter, charger and ABS are

constantly monitored and managed by the VCU,

completely designed and developed by Energica

CONNECTIVITYThe vehicle can be equipped with “short-range” and “long range” connectivity services

ABS + eABSPATENTED

Ego has the latest generation ABS

BOSCH with rear-wheel lift-up

mitigation system

SUSPENSIONEGO is equipped with adjustable Bitubo (rear)

TIRESEGO is equipped

with road-gripping Pirelli Diablo Rosso II

tires

BRAKESFront / rear braking systems provided by

Brembo

ITALIAN DESIGNEGO has an Italian-style, tubular, craftsman-like

trellis high strength steel frame

KEY FEATURESTop speed: 150 mph / 240 kmh

From 0 to 60 mph / 100 kmh: < 3"

Torque: 200 Nm (0 to 4700 rpm)

Fast charge: >30 minutes (85%)

Zero emissions

FAST CHARGEThe only moto with

integrated Fast Charge

Core technology / IP Selected supplier

Energica Motor Company S.p.A.

Energica Patents

✓ VCU – Vehicle Control Unit. Energica’s battery, inverter, chargerand ABS are constantly monitored and managed by onetechnological jewel: the VCU, completely designed anddeveloped by Energica, it implements a multi-map adaptiveenergy, and a power management algorithm manages the electricmotorcycle. Carefully monitoring and adjusting the motor’s poweraccording to the throttle thrust 100 times per second while riding.The Energica Software has reached 1.1M of program lines (645,000program lines only for the VCU), over 200,000 more than a SpaceShuttle.

✓ Supply Unit. This important technical component contains entirelythe rechargeable batteries, sealing them in-house. Usually thebatteries, contained in this component, warm up: the produced heatdissipates only minimally. Therefore, the batteries contained in thecase are subjected to overheating, which would greatly reduce thelife cycle. Energica battery case has been designed to avoid thisoverheating. The case includes a cooling plate made of aluminumand provided with several through holes that communicate outsideand cross the cooling plate. Energica is the only electric motorcyclemanufacturer to adopt this technology.

✓ eABS. The latest generation eABS mounted on the Energicamotorcycle is able to limit the maximum regenerative torque in caseof slippery conditions. In particular, the system verifies the presenceof friction conditions and, in case of slippery conditions, limits themaximum regeneration torque.

Energica Motor Company S.p.A.

Energica Motorcycles key features✓ Fully Homologated: Energica’s bikes are the only electric high-

performing motorcycles fully homologated and approved byauthorities for both Europe and USA.

✓ Charging system: Energica is the one and only electric motocyclemanufacturer to provide its clients with the DC Fast ChargingTechnology based on CCS Combo (full charge < 30 mins.)

✓ F1 and Aerospace Background: Energica benefits in countless andimmeasurable ways from the close relationship and consultation withparent companies of the CRP Group - a leader in the Formula 1 andAerospace industry.

✓ R&D: The Energica software has reached 1.1 M of program lines(645.000 program lines only for the VCU, 200.000 more than a spaceshuttle), only to name a few numbers.

✓ Being the Single Manufacturer of the FIM Enel MotoE World Cup givesa crucial boost to Energica’s R&D Team: the thousands ofkilometers made on the track with the company testers are nowcombined with the expertise of the most talented and experiencedmotorcyclists on Earth, such as Sete Gibernau, who will give furtherinsight on the solutions to adopt.

✓ Energica is the only electric motorcycle company worldwide tohave this competitive advantage.

Energica Motor Company S.p.A.

Fast Charge

✓ Energica conforms to the international standardsCCS (combined charging system).

✓ Energica is the first and only electric motorcycle capable offast charging with CCS standard (Type 1 & 2)

✓ Thanks to the onboard connector, you can recharge at theDC Fast Charge Stations and the AC Chargers.

✓ When you use the DC Fast Charge Station, the bikecan charge at 20kW up to 80/85% of its state ofcharge (SOC) in about 20 minutes.

✓ This guarantees 120 km of range in less than half anhour.

✓ When using the AC charger, the bike can be charged inabout 3.5 hours using the 3kW OBC (On Board Charger).

Energica Motor Company S.p.A.

Infrastructure: the number of charging stations in Eu and US isrocketing

Charge points in NA; (Source: https://eu.chargepoint.com/charge_point) CCS/Combo charge points; (Source: http://ccs-map.eu/)

✓ Almost 75.000 charging points are already installed and operative in North America;

✓ More than 6.000 CCS/Combo charge points in Europe, 180 new stations are being installed on average each month.

Energica Motor Company S.p.A.

Energica: single manufacturer for FIM Enel MotoE™World Cup

The FIM Enel MotoE™ World Cup is becoming a reality in 2019, ushering in the beginning of a new era for two-wheeled motorsport: sustainable and environmentally aware competition on electric motorcycles.

Energica is the single manufacturer chosen by Dorna for the FIM Enel MotoE™ World Cup.A tuned version of Energica Ego, Ego Corsa, will be used by teams that will race the FIM Enel MotoE™ World Cup.

The R&D team is already committed on this bike, working on driveability on the track, and then on track specifications.Testing demo program is taking place during the 2018 MotoGP™ World Championship.

Energica Motor Company S.p.A.

FIM Enel MotoE™World Cup: an international stage

✓ Brand visibility boost: Energica will certainly benift from the worlwide visibility of the FIMEnel MotoE™World Cup. Enthusiasts from all over the world will be intrigued by the latestinnovative competition, getting to know Energica’s brand and product;

✓ Huge impact: thanks to the notoriety and means of the MotoGP circuit, Energica will beable to reach nearly 10 billion people between social media and television (MotoGPstraming, Sky Italia, FOX, Canal+);

✓ «Free marketing»: thanks to FIM Enel MotoE™World Cup, Energica will have morevisibility with less marketing expense, and it will be able to allocate more resources to itscore activities, such as the developement of its products, which will benefit too from thecompetition experience and its pilots;

Energica Motor Company S.p.A.

Energica – Smart Ride project in collaboration with SamsungBolid-E prototype

Samsung Electronics Italia and Energica MotorCompany S.p.A., unveiled Smart Ride, a project thathas as its aim a completely new riding experience.

✓ Bolid-E prototypeThe prototype conceived by Energica Motor Company forSmart Ride has been designed starting from the electricold-style Eva EsseEsse9, the newly proclaimed BestElectric Bike of the Year 2018. The result is “Bolid-E”, aspeed machine which exalts the concept of speed as anemotion: a futuristic motorbike in which Samsungtechnologies and Energica expertise come together.

✓ Smart Ride projectSmart Ride, a project managed and developed in all itsphases in Italy by Samsung and Energica, aims at makingpossible the interaction - through NFC and Bluetoothconnectivity - between Samsung Galaxy Watch and theEnergica motorbike, guaranteeing a brand new ridingexperience. The Energica motorbike is also fitted withintelligent mirrors. The Head-up Displays consist of twoSamsung Galaxy A series devices integrated into mirrorswhich, thanks to the videos generated by the two cameras– one rear and one front – on the motorbike, revolutionizeroad safety, analyzing images in real time and warning therider of any hazards and obstacles ahead.

Energica Motor Company S.p.A.

Public Target Target Customer:

✓ Energica focuses onclients with low pricesensitivity and highstandards;

✓ Exclusivity is a crucialfactor for Energica’scustomers, as well as forthe Company’s brandidentity.

Main currently targeted Areas:

Energica Motor Company S.p.A.

Competitors

✓ As of today, the actual maincompetitors are a group ofsmall electric motorcyclesproducers;

✓ As the graphic shows,Energica is the only Electricmotorcycles manufactureroffering a Premium productto the market;

✓ The big players sharingEnergica’s segment, such asDucati, KTM and HarleyDavidson, are currently at aprototypical stage;

✓ Energica has a considerablefirst mover advantage;

Whenever Energica will have to face a real competitive environement, will count on years of know-how of advantage, compared to other players.

Energica Motor Company S.p.A.

Global High-Performance Electric Motorcycle Market

✓ The global consumption of High-Performance Electric Motorcycle increasesfrom 477.383 Units in 2013 to 527.917 Units in 2017, at a CAGR of more than2.55%.

✓ Globally, the High-Performance Electric Motorcycle market is mainly driven bygrowing demand for Street Market. Street Market accounts for nearly76.96% of total downstream consumption of High-Performance ElectricMotorcycle in global.

✓ A BOOMING MARKET: Global High-Performance Electric Motorcycle market sizewill reach 1.540 million US$ by 2025, from 1.080 million US$ in 2019, at aCAGR of 4.5% during the forecast period. 2019 has been considered as thebase year for the E-revolution.

(Source: marketsizeforecasters.com)

Energica Motor Company S.p.A.

Global EV Market✓ In the absence of worthwhile EV2 data it’s

appropriate to look back at the automotiveworld. EV are just 0.3% of U.S. cars, with 764Kin operation.

✓ Tesla Model 3 Is #1 Top Selling AmericanCar In USA in September 2018. Next Americaautomaker is #8 with ford Fusion. (Source:

https://cleantechnica.com/2018/10/08/tesla-model-3-is-1-top-selling)

✓ Bloomberg states that “Stocks of automakers inChina, France, Germany, India, Japan, SouthKorea and the U.S. are down as much as36 percent. … Only one of the world’s 10most valuable car companies is settingsales records and outperforming the equitymarket. That would be Tesla Inc., proving thatthe zero-emission future works.(Source:https://cleantechnica.com/2018/12/29/tesla-auto-)

✓ Despite current obstacles, the growth of EV to atleast a third of consumer vehicles is widelypredicted, even in the United States.

EV’s registered per 1,000 people – Europe vs. U.S. and California 2016.

CALIFORNIA leads the way.

*Source Jeff Cobb - HybridCars.com

✓ In April 2018, 7.83% of all car sales inCalifornia were EV – and 10% is expectedby the end of the year.

*Source Bloomberg New Energy Finance Report 2017

Annual Global EV Sales by Market

Energica Motor Company S.p.A.

The Experts Say That the Future is Electric

✓ The adoption of EV will accelerate as technical and infrastructure issues are resolved, and as governmentincentives and mandates intensify.

✓ So Electric is inevitable – but to satisfy the need of motorcyclists for performance and excitement a new product isneeded.

Penetration of EV New Car Sales by Market – Short-Term and Long-Term

*Source Bloomberg New Energy Finance Report 2017

Energica Motor Company S.p.A.

Strategic Scheme

✓ R&D: Energica will continue the activity of research and development to keep improving theperformance of its motorcycles on both racing and commercial models. New technologies are atstake to offer a better product to the market.

✓ Production: especially with the major visibility and notoriety of the brand thanks to the MotoEWorld Cup, demand is expected to rise considerably, new assembly lines are planned to beinstalled inside the Modena factory. The return in terms of WIP will be extraordinary comparedto the required investment (since the production line doesn’t involve heavy machinery, the set upof new lines is not capital intense). Full production capacity of 5.000 units per year is going tobe reached by 2023.

✓ Sales: New dealers and partnerships are waiting to be formalized, thus Energica will soonpenetrate new Areas around the world, including Japan, Singapore, China, Australia andRussia in the next 2 years, bringing sales up at a CAGR of +75%;

✓ Marketing: Energica will keep on investing also in the marketing field to support sales andcontinue increasing brand awareness, the MotoE Worls Cup is also a strategic channel toimprove effectiveness and reduce costs.

Energica Motor Company S.p.A.

Marketing Plan

✓ Fim Enel MotoE World Cup: The newest competition is the main marketing driver that willsupport the sales and development of the brand, where the Company will be the singlemanufacturer for the next three seasons.

✓ International Trade Shows: also in the next years Energica will be present at the MainMotorcycles Trade Shows around the World (Swiss Moto, MCN London, Eicma in Europe + theIMS show circuit fairs in the US); New international shows will be added to the marketing plan inthe Areas where the Company will close new dealerships: Japan, Singapore, China and Australia.

✓ Sponsorships: Energica’s commitment in promoting its Brand and products will concern not onlyinternational fairs but also focused events in collaboration with both technical and institutionalpartners and sponsors, here are some, just to give an idea:

❖ Energica Day: marketing event open to the public entirely centered around Energica’s Brandand products with the possibility of test ride;

❖ Green Rush: test ride activity on the Energica bikes with famous drivers will be organized inconjunction with the most renowned racing events on the international scene(MotoE/MotoGP/WSBK/FormulaE weekend);

❖ Electric Driving Courses organized by Energica with its own team of experts;

Energica Motor Company S.p.A.

Analyst Coverage

✓ For further insight on the financials and the Company profile, please visit our

website: https://www.energicamotor.com/it/

✓ Fidentiis Equities Analyst Coverage available on Energica Investors Relations

section

Energica Motor Company S.p.A.