Manev Strategic Takoyaki48
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Transcript of Manev Strategic Takoyaki48
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TAKOYAKI 48
Berdiri November 2013Visi : “Membangun Jaringan Takoyaki terbesar di Dunia”Tahun 2015, 3 outlet SemarangPertumbuhan Omzet 30%, Profit 40%
PROFIL
Pasar potential.Penetrasi pasar.Positioning.Campaign.
GOALSLokasi yang masih berpindah – pindahBiaya pengembangan yang tinggi
MASALAH
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INFOGRAFIS
GENDER PEREMPUAN : 60,6%
UMUR 17 – 22 : 99,1%
MAKANAN TAKOYAKI MENGETAHUI : 95,4%
TAKOYAKI 48 BRAND AWARENESS : 52,8%
FREKUENSI 1 Bulan – 1 kali : 45%
MEDIA WORD OF MOUTH : 42,2%
PASAR YANG TEPAT MAHASISWA : 50,5%
Data dari 109 responden
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REMAJA
• Banyumanik : 147,454• Tembalang : 177,549
PENDUDUK
• Banyumanik : 2769• Tembalang : 841
SISWA SMA
• Universitas Diponegoro• Politeknik Negeri Semarang• SMA 4 Semarang• SMA 9 Semarang
SEKOLAH / UNIVERSITAS
Dispendukcapil.semarangkota.go.id/statistikMaret 2015
Disdik.semarangkota.go.idTahun ajaran 2011/2012
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BELI TITIP
TEMANSebanyak
69,7% responden
adalah perempuan
PEREMPUAN
Data dari 109 responden
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SEGMENTING
GEOGRAFIS • TEMBALANG • BANYUMANIK
DEMOGRAFIS• JENIS KELAMIN• PENDAPATAN
TARGETING
FOCUS• PELAJAR• MAHASISWA
POSITIONING
BRANDING• EASY • FAST• DELICIOUS
STP ANALISIS
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BAURAN PEMASARAN
TARGET MARKET
PRODUCT
PRICE
PLACE
PROMOTION
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CAMPAIGN#TAKONYAKI
Social mediaSMA MAHASISWA
PEREMPUANLAKI - LAKI
REMAJA
NETIZEN
Event Kampus / Sekolah
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#TAKOYAKIGO
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OFFLINE
BAZAAR• ACARA SEKOLAH• ACARA KAMPUS• #TAKONYAKI
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ONLINE
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