7/24/2019 Abstrak - EJAVEC2015

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Nama: Chandra Pratama Putra

Judul: Strategi Komunikasi Investasi Asing di Masyarakat Untuk Menjamin

Keamanan Investor

Abstrak:Tulisan ini mengkaji strategi komunikasi investasi asing di masyarakatagar tercapai kondisi saling memahami, saling menghormati dan menguntungkan

kedua pihak. Hasil studi merekomendasikan agar pemerintah daerah Jawa Timur

memberlakukan aturan: 1) penyaluran dana sosial perusahaan asing kepada

masyarakat lokal; 2) pemberlakuan wajib berbahasa Indonesia kepada para pekerja

asing; dan 3) penyediaan sarana rekreasi atau tempat berkegiatan bersama pekerja

lokal dan asing di lokasi investasi. Rekomendasi ini jika diterapkan dapat

mengurangi potensi konflik antara masyarakat dengan investor asing yang menjadi

sebab munculnya ketidakpercayaan berinvestasi di Indonesia khususnya di Jawa

Timur.

Kata kunci: investor asing, keamanan investasi, masyarakat lokal, strategikomunikasi

Title: Communication Strategy of Foreign Investment in Local Society To

Ensure Investors Security

Abstract:This paper examine communication strategy of foreign investors in local

society in order to achieve the condition of mutual understanding, mutual respect

and benefit both parties. The study recommends that local authorities in East Java

should apply the following rules: 1) the foreign company's social fund should be

disseminated to the local society; 2) the implementation of mandatory Indonesian

language to foreign workers; and 3) the provision of recreation facilities or

gathering place for local and foreign workers in investment location. These

recommendations if implemented could reduce the potential conflict between local

communities and foreign investors which causes distrust to invest in Indonesia,

especially in East Java.

Keywords: foreign investors, investment security, local society, communication

strategy