1Chris Ebbert

Primary Research

2Chris Ebbert

Advantages of Primary Research

3Chris Ebbert

Advantages of Primary Research

• Covers qualitative and quantitative issues• You control what exactly you want to find out• You control how the information is collected

4Chris Ebbert

Advantages of Primary Research

• Covers qualitative and quantitative issues• You control what exactly you want to find out• You control how the information is collected

5Chris Ebbert

Advantages of Primary Research

• Covers qualitative and quantitative issues• You control what exactly you want to find out• You control how the information is collected

6Chris Ebbert

Advantages of Primary Research

• Covers qualitative and quantitative issues• You control what exactly you want to find out• You control how the information is collected

7Chris Ebbert

Advantages of Primary Research

• Covers qualitative and quantitative issues• You control what exactly you want to find out• You control how the information is collected

8Chris Ebbert

Making Use Of the Advantages of Primary Research

9Chris Ebbert

Making Use Of the Advantages of Primary Research

• Covers qualitative and quantitative issues• You control what exactly you want to find out• You control how the information is collected

10Chris Ebbert

Making Use Of the Advantages of Primary Research

• Covers qualitative and quantitative issues• You control what exactly you want to find out• You control how the information is collected

Anticipate harvesting

qualitative and quantitative issues, and integrate them

in your research plan.

11Chris Ebbert

Making Use Of the Advantages of Primary Research

• Covers qualitative and quantitative issues• You control what exactly you want to find out• You control how the information is collected

Have a wish list

12Chris Ebbert

Making Use Of the Advantages of Primary Research

• Covers qualitative and quantitative issues• You control what exactly you want to find out• You control how the information is collected

Create a publishable strategy for data

collection

13Chris Ebbert

Disadvantages of Primary Research

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Disadvantages of Primary Research

• Expensive to acquire• Requires a research plan• Takes a long time• You may not get insight into cutting edge stuff, because it is confined to labs• Likely never as up to date as secondary research because of that• Low response rate

15Chris Ebbert

Disadvantages of Primary Research

• Expensive to acquire• Requires a research plan• Takes a long time• You may not get insight into cutting edge stuff, because it is confined to labs• Likely never as up to date as secondary research because of that• Low response rate

16Chris Ebbert

Disadvantages of Primary Research

• Expensive to acquire• Requires a research plan• Takes a long time• You may not get insight into cutting edge stuff, because it is confined to labs• Likely never as up to date as secondary research because of that• Low response rate

17Chris Ebbert

Disadvantages of Primary Research

• Expensive to acquire• Requires a research plan• Takes a long time• You may not get insight into cutting edge stuff, because it is confined to labs• Likely never as up to date as secondary research because of that• Low response rate

18Chris Ebbert

Disadvantages of Primary Research

• Expensive to acquire• Requires a research plan• Takes a long time• You may not get insight into cutting edge stuff, because it is confined to labs• Likely never as up to date as secondary research because of that• Low response rate

19Chris Ebbert

Disadvantages of Primary Research

• Expensive to acquire• Requires a research plan• Takes a long time• You may not get insight into cutting edge stuff, because it is confined to labs• Likely never as up to date as secondary research because of that• Low response rate

20Chris Ebbert

Disadvantages of Primary Research

• Expensive to acquire• Requires a research plan• Takes a long time• You may not get insight into cutting edge stuff, because it is confined to labs• Likely never as up to date as secondary research because of that• Low response rate

21Chris Ebbert

Disadvantages of Primary Research

• Expensive to acquire• Requires a research plan• Takes a long time• You may not get insight into cutting edge stuff, because it is confined to labs• Likely never as up to date as secondary research because of that• Low response rate

22Chris Ebbert

Dealing with the Disadvantages of Primary Research

23Chris Ebbert

Dealing with the Disadvantages of Primary Research

• Expensive to acquire• Requires a research plan• Takes a long time• You may not get insight into cutting edge stuff, because it is confined to labs• Likely never as up to date as secondary research because of that• Low response rate

24Chris Ebbert

Dealing with the Disadvantages of Primary Research

• Expensive to acquire• Requires a research plan• Takes a long time• You may not get insight into cutting edge stuff, because it is confined to labs• Likely never as up to date as secondary research because of that• Low response rate

Get funds.

25Chris Ebbert

Dealing with the Disadvantages of Primary Research

• Expensive to acquire• Requires a research plan• Takes a long time• You may not get insight into cutting edge stuff, because it is confined to labs• Likely never as up to date as secondary research because of that• Low response rate

Make a research plan.

26Chris Ebbert

Dealing with the Disadvantages of Primary Research

• Expensive to acquire• Requires a research plan• Takes a long time• You may not get insight into cutting edge stuff, because it is confined to labs• Likely never as up to date as secondary research because of that• Low response rate

Start managing your time.

27Chris Ebbert

Dealing with the Disadvantages of Primary Research

• Expensive to acquire• Requires a research plan• Takes a long time• You may not get insight into cutting edge stuff, because it is confined to labs• Likely never as up to date as secondary research because of that• Low response rate

Connect to researchers.

28Chris Ebbert

Dealing with the Disadvantages of Primary Research

• Expensive to acquire• Requires a research plan• Takes a long time• You may not get insight into cutting edge stuff, because it is confined to labs• Likely never as up to date as secondary research because of that• Low response rate

Make sure your data come from people on the cutting edge.

29Chris Ebbert

Dealing with the Disadvantages of Primary Research

• Expensive to acquire• Requires a research plan• Takes a long time• You may not get insight into cutting edge stuff, because it is confined to labs• Likely never as up to date as secondary research because of that• Low response rate

Choose only representative samples.

30Chris Ebbert

Thank You