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Transcript of Facebook stats and charts - HubSpot
Facebook stats and charts
A publication of
47handy
47 Handy Facebook Stats and ChartsBy Amanda Sibley
Amanda Sibley is a member of the paid marketing team at HubSpot She helps create and manage paid advertisements and external vendors to help generate leads across various platforms Amanda is also a regular contributor to the HubSpot blog where she writes about various topics across inbound marketing
FOLLOW ME ON TWITTERAMANDASIBLEY1
brings your whole marketing world together in one powerful integrated system
HuBSpOTrsquoS ALL-IN-ONE MARkETINg SOFTWARE
Get Found Help prospects find you online convert Nurture your leads and drive conversions analyze Measure and improve your marketing Plus more apps and integrations
LEADgENERATION
UBLOggINg amp
SOCIAL MEDIA
qEMAIL amp
AuTOMATION
M
SEARCH OpTIMIzATION
sMARkETINgANALYTICS
YLEAD
MANAgEMENT
gREquEST A DEMO
HTTpBITLYgET-A-DEMO-OF-HS
47 Handy Facebook StatS and cHartS 4
WWWHuBSpOTCOM share ebook
Everyone is talking about how Facebook can drive traffic leads and customers to
your site But how much do you really know about Facebook
Who is actually using it and for what How can you best optimize your Facebook
presence to get the most return on your efforts
By knowing who your audience is on Facebook you will be able to engage with them
more effectively You can find the best time to reach them and what type of content
resonates with them Read on to see some interesting and surprising statistics
about the social media giant we all know and love
AN INTRODuCTION
47 Handy Facebook StatS and cHartS 5
WWWHuBSpOTCOM share ebook
Users of Facebook
47 Handy Facebook StatS and cHartS 6
WWWHuBSpOTCOM share ebook
G1
There are over 950 million people on Facebook worldwideSource Facebook
47 Handy Facebook StatS and cHartS 7
WWWHuBSpOTCOM share ebook
500 million users log into Facebookeach day a 48 increase from 2010 to 2011
2
Source The Social Skinny 2012
welcome
47 Handy Facebook StatS and cHartS 8
WWWHuBSpOTCOM share ebookROver 223 million people in Europe are on Facebook
3
Source Search Engine Journal
47 Handy Facebook StatS and cHartS 9
WWWHuBSpOTCOM share ebook
people ages 25-34 use Facebook the most
4
Source Emarketer 2012
47 Handy Facebook StatS and cHartS 10
WWWHuBSpOTCOM share ebook
5 new Facebook profiles are made every second
UU UU U
5
Source AllFacebook 2012
47 Handy Facebook StatS and cHartS 11
WWWHuBSpOTCOM share ebook
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
Facebook users are
47 male
53 female
6Source Emarketer
47 Handy Facebook StatS and cHartS 12
WWWHuBSpOTCOM share ebook
tTraffic is highest mid-week between 1-3pm
7
Source Bitly blog
47 Handy Facebook StatS and cHartS 13
WWWHuBSpOTCOM share ebook
S
Engagement is 18 higher onThursdays amp Fridays
8
Source Bitly blog
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
47 Handy Facebook StatS and cHartS 14
WWWHuBSpOTCOM share ebook
There are 83
million fake Facebook profiles
9
Source CNN
47 Handy Facebook StatS and cHartS 15
WWWHuBSpOTCOM share ebook
300 million photos areuploaded each day
10
Source gizmodo
47 Handy Facebook StatS and cHartS 16
WWWHuBSpOTCOM share ebook
The average
time spent on Facebook is 20 minutes per visitSource Infodocket
t11
47 Handy Facebook StatS and cHartS 17
WWWHuBSpOTCOM share ebook
ww510000 comments are posted w
293000 statuses are
updated
136000 photos
are uploaded
12
Source The Social Skinny
Every 60 seconds
47 Handy Facebook StatS and cHartS 18
WWWHuBSpOTCOM share ebook
of 18-24 year-olds check Facebook when they wake up
13
Source The Social Skinny
50
47 Handy Facebook StatS and cHartS 19
WWWHuBSpOTCOM share ebook
Source Infodocket 2012
14
1 in 5 page views in the uS occurs on Facebook
EE EE E
47 Handy Facebook StatS and cHartS 20
WWWHuBSpOTCOM share ebook
42 OF MARkETERS SAY FACEBOOk IS crItIcaL OR IMPortant TO THEIR BuSINESSSource State of Inbound Marketing 2012
15
47 Handy Facebook StatS and cHartS 21
WWWHuBSpOTCOM share ebook
Brand engagement in 2011 increased by 176
16
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 22
WWWHuBSpOTCOM share ebook
Facebook for business
47 Handy Facebook StatS and cHartS 23
WWWHuBSpOTCOM share ebook
of marketers said so-cial media became more important to their marketing campaigns in the last 6 months
17
Source State of Inbound Marketing HubSpot 2012
62
47 Handy Facebook StatS and cHartS 24
WWWHuBSpOTCOM share ebook
Companies that acquired customers from Facebook
Source State of Inbound Marketing 2012
18
77
B2C
43
B2B
47 Handy Facebook StatS and cHartS 25
WWWHuBSpOTCOM share ebook
0102030405060708090
100
RetailWholesale Education TechSoftware Healthcare Manufacturing
Retail is the top industry that has acquired customers through Facebook
Source State of Inbound Marketing HubSpot 2012
19
47 Handy Facebook StatS and cHartS 26
WWWHuBSpOTCOM share ebook
of uS companies have fired someone because of what they have posted on social media
O
wSend them packing
OO20
Source The Social Skinny
8
47 Handy Facebook StatS and cHartS 27
WWWHuBSpOTCOM share ebook
The number of businesses that say Facebook is critical or important to their business has increased by
Source State of Inbound Marketing HubSpot March 2012
21
75
47 Handy Facebook StatS and cHartS 28
WWWHuBSpOTCOM share ebook
80 of uS social network users prefer to connect to brands through Facebook
U22
jj
j Source State of Inbound Marketing HubSpot March 2012
j j
j
j
47 Handy Facebook StatS and cHartS 29
WWWHuBSpOTCOM share ebook
Brands have seen a 46 increase in user engagement with the new business Timeline
23
P
B N
Source Simply Measured
47 Handy Facebook StatS and cHartS 30
WWWHuBSpOTCOM share ebook
Brands have seen a 65 increase in user engagement of INTERACTIVE content with the new Timeline V24
Source Simply Measured
47 Handy Facebook StatS and cHartS 31
WWWHuBSpOTCOM share ebook
EwE
EEE
EEEE
Ratio of views to shares of Facebook comments
Source BuzzFeed
25
91
47 Handy Facebook StatS and cHartS 32
WWWHuBSpOTCOM share ebook
72 of marketers handle social media inhouse H26
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 33
WWWHuBSpOTCOM share ebook
Marketers struggle with lead generation on Facebook
27
Source SocialMediaExaminer
47 Handy Facebook StatS and cHartS 34
WWWHuBSpOTCOM share ebook
43 of people ages 20-29 use Facebook for marketing +11 hours per week
t28
Source SocialMediaExaminer
tt
ttt
t
t t
47 Handy Facebook StatS and cHartS 35
WWWHuBSpOTCOM share ebook
Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012
29
47 Handy Facebook StatS and cHartS 36
WWWHuBSpOTCOM share ebook
Social media has a 100 higher lead-to-close rate than outbound marketing
00
05
10
15
20
25
30
35
40
45
Social Media Outbound Marketing
Source State of Inbound Marketing HubSpot 2012
30
47 Handy Facebook StatS and cHartS 37
WWWHuBSpOTCOM share ebook
Small businesses spend 18 of their budgets on social media the most out of all marketing channels
31
Source State of Inbound Marketing HubSpot 2012
$
47 Handy Facebook StatS and cHartS 38
WWWHuBSpOTCOM share ebook
retail brands on Facebook
47 Handy Facebook StatS and cHartS 39
WWWHuBSpOTCOM share ebook
53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $
32
Source Sociablelabs
47 Handy Facebook StatS and cHartS 40
WWWHuBSpOTCOM share ebook
Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259
33
Source Bazaarvoice
47 Handy Facebook StatS and cHartS 41
WWWHuBSpOTCOM share ebook
51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook
34
Source HubSpot
47 Handy Facebook StatS and cHartS 42
WWWHuBSpOTCOM share ebook
Friends of Fans
47 Handy Facebook StatS and cHartS 43
WWWHuBSpOTCOM share ebook
and advice they hear on67 of uS online
consumers trust information
35
Source BlogHer
47 Handy Facebook StatS and cHartS 44
WWWHuBSpOTCOM share ebook
56 of people are more likely to recommend a brand after becoming a fan on Facebook
Source Digital Buzz Bloggt
36
U
47 Handy Facebook StatS and cHartS 45
WWWHuBSpOTCOM share ebook
of uS online consumers have made a purchase based on recommendations from friends on Facebook
37
33Source Fricay Corner 10 Mobile Marketing Stats
47 Handy Facebook StatS and cHartS 46
WWWHuBSpOTCOM share ebook
70 of Facebook consumers follow links posted by family and friends A
AAA38
Source pew Research
47 Handy Facebook StatS and cHartS 47
WWWHuBSpOTCOM share ebook
Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012
]
39
$
47 Handy Facebook StatS and cHartS 48
WWWHuBSpOTCOM share ebook
Brands on Facebook extend their reach to friends of fans by 50-200
U g
g
g
40
Source Comscoreg
47 Handy Facebook StatS and cHartS 49
WWWHuBSpOTCOM share ebook
Facebook advertising
47 Handy Facebook StatS and cHartS 50
WWWHuBSpOTCOM share ebook
of marketers plan on using Facebook ads in the future
41
Source Social Media Today90
47 Handy Facebook StatS and cHartS 51
WWWHuBSpOTCOM share ebook
56 of marketers have increased their Facebook ad budget for 2012
42
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 52
WWWHuBSpOTCOM share ebook
68 of marketers say that Facebook ads are effective in fan and customer acquisition
143
Source Social Media Today
47 Handy Facebook StatS and cHartS 53
WWWHuBSpOTCOM share ebook
39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X
44
Source Social Media Today
47 Handy Facebook StatS and cHartS 54
WWWHuBSpOTCOM share ebook
The average cost per click increased
45
Source ClearSlide25 between q4 2011 and q1 2012
47 Handy Facebook StatS and cHartS 55
WWWHuBSpOTCOM share ebook
Average CpM $12
Average cost per click
$114
46The average Facebook advertising costs in 2012 areSource Social Bakers
47 Handy Facebook StatS and cHartS 56
WWWHuBSpOTCOM share ebook
95 of all wall posts are not answered by brands gt47
Source Social Skinny
OpTIMIzE FOR SOCIAL
Optimize your content for social
sharing with Hubspot Make your
marketing emails blog posts and
landing pages more social today
Measure how many leads and
customers you are getting from
Facebook and improve your social
media lead generation with HubSpot
gENERATE LEADS FROM FACEBOOk
LEADgENERATION
UBLOggINg amp
SOCIAL MEDIA
qEMAIL amp
AuTOMATION
MSEARCH
OpTIMIzATION
sMARkETINgANALYTICS
YLEAD
MANAgEMENT
g
to learn how the HubSpot all-in-one marketing software can help you
REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS
47 Handy Facebook Stats and ChartsBy Amanda Sibley
Amanda Sibley is a member of the paid marketing team at HubSpot She helps create and manage paid advertisements and external vendors to help generate leads across various platforms Amanda is also a regular contributor to the HubSpot blog where she writes about various topics across inbound marketing
FOLLOW ME ON TWITTERAMANDASIBLEY1
brings your whole marketing world together in one powerful integrated system
HuBSpOTrsquoS ALL-IN-ONE MARkETINg SOFTWARE
Get Found Help prospects find you online convert Nurture your leads and drive conversions analyze Measure and improve your marketing Plus more apps and integrations
LEADgENERATION
UBLOggINg amp
SOCIAL MEDIA
qEMAIL amp
AuTOMATION
M
SEARCH OpTIMIzATION
sMARkETINgANALYTICS
YLEAD
MANAgEMENT
gREquEST A DEMO
HTTpBITLYgET-A-DEMO-OF-HS
47 Handy Facebook StatS and cHartS 4
WWWHuBSpOTCOM share ebook
Everyone is talking about how Facebook can drive traffic leads and customers to
your site But how much do you really know about Facebook
Who is actually using it and for what How can you best optimize your Facebook
presence to get the most return on your efforts
By knowing who your audience is on Facebook you will be able to engage with them
more effectively You can find the best time to reach them and what type of content
resonates with them Read on to see some interesting and surprising statistics
about the social media giant we all know and love
AN INTRODuCTION
47 Handy Facebook StatS and cHartS 5
WWWHuBSpOTCOM share ebook
Users of Facebook
47 Handy Facebook StatS and cHartS 6
WWWHuBSpOTCOM share ebook
G1
There are over 950 million people on Facebook worldwideSource Facebook
47 Handy Facebook StatS and cHartS 7
WWWHuBSpOTCOM share ebook
500 million users log into Facebookeach day a 48 increase from 2010 to 2011
2
Source The Social Skinny 2012
welcome
47 Handy Facebook StatS and cHartS 8
WWWHuBSpOTCOM share ebookROver 223 million people in Europe are on Facebook
3
Source Search Engine Journal
47 Handy Facebook StatS and cHartS 9
WWWHuBSpOTCOM share ebook
people ages 25-34 use Facebook the most
4
Source Emarketer 2012
47 Handy Facebook StatS and cHartS 10
WWWHuBSpOTCOM share ebook
5 new Facebook profiles are made every second
UU UU U
5
Source AllFacebook 2012
47 Handy Facebook StatS and cHartS 11
WWWHuBSpOTCOM share ebook
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
Facebook users are
47 male
53 female
6Source Emarketer
47 Handy Facebook StatS and cHartS 12
WWWHuBSpOTCOM share ebook
tTraffic is highest mid-week between 1-3pm
7
Source Bitly blog
47 Handy Facebook StatS and cHartS 13
WWWHuBSpOTCOM share ebook
S
Engagement is 18 higher onThursdays amp Fridays
8
Source Bitly blog
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
47 Handy Facebook StatS and cHartS 14
WWWHuBSpOTCOM share ebook
There are 83
million fake Facebook profiles
9
Source CNN
47 Handy Facebook StatS and cHartS 15
WWWHuBSpOTCOM share ebook
300 million photos areuploaded each day
10
Source gizmodo
47 Handy Facebook StatS and cHartS 16
WWWHuBSpOTCOM share ebook
The average
time spent on Facebook is 20 minutes per visitSource Infodocket
t11
47 Handy Facebook StatS and cHartS 17
WWWHuBSpOTCOM share ebook
ww510000 comments are posted w
293000 statuses are
updated
136000 photos
are uploaded
12
Source The Social Skinny
Every 60 seconds
47 Handy Facebook StatS and cHartS 18
WWWHuBSpOTCOM share ebook
of 18-24 year-olds check Facebook when they wake up
13
Source The Social Skinny
50
47 Handy Facebook StatS and cHartS 19
WWWHuBSpOTCOM share ebook
Source Infodocket 2012
14
1 in 5 page views in the uS occurs on Facebook
EE EE E
47 Handy Facebook StatS and cHartS 20
WWWHuBSpOTCOM share ebook
42 OF MARkETERS SAY FACEBOOk IS crItIcaL OR IMPortant TO THEIR BuSINESSSource State of Inbound Marketing 2012
15
47 Handy Facebook StatS and cHartS 21
WWWHuBSpOTCOM share ebook
Brand engagement in 2011 increased by 176
16
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 22
WWWHuBSpOTCOM share ebook
Facebook for business
47 Handy Facebook StatS and cHartS 23
WWWHuBSpOTCOM share ebook
of marketers said so-cial media became more important to their marketing campaigns in the last 6 months
17
Source State of Inbound Marketing HubSpot 2012
62
47 Handy Facebook StatS and cHartS 24
WWWHuBSpOTCOM share ebook
Companies that acquired customers from Facebook
Source State of Inbound Marketing 2012
18
77
B2C
43
B2B
47 Handy Facebook StatS and cHartS 25
WWWHuBSpOTCOM share ebook
0102030405060708090
100
RetailWholesale Education TechSoftware Healthcare Manufacturing
Retail is the top industry that has acquired customers through Facebook
Source State of Inbound Marketing HubSpot 2012
19
47 Handy Facebook StatS and cHartS 26
WWWHuBSpOTCOM share ebook
of uS companies have fired someone because of what they have posted on social media
O
wSend them packing
OO20
Source The Social Skinny
8
47 Handy Facebook StatS and cHartS 27
WWWHuBSpOTCOM share ebook
The number of businesses that say Facebook is critical or important to their business has increased by
Source State of Inbound Marketing HubSpot March 2012
21
75
47 Handy Facebook StatS and cHartS 28
WWWHuBSpOTCOM share ebook
80 of uS social network users prefer to connect to brands through Facebook
U22
jj
j Source State of Inbound Marketing HubSpot March 2012
j j
j
j
47 Handy Facebook StatS and cHartS 29
WWWHuBSpOTCOM share ebook
Brands have seen a 46 increase in user engagement with the new business Timeline
23
P
B N
Source Simply Measured
47 Handy Facebook StatS and cHartS 30
WWWHuBSpOTCOM share ebook
Brands have seen a 65 increase in user engagement of INTERACTIVE content with the new Timeline V24
Source Simply Measured
47 Handy Facebook StatS and cHartS 31
WWWHuBSpOTCOM share ebook
EwE
EEE
EEEE
Ratio of views to shares of Facebook comments
Source BuzzFeed
25
91
47 Handy Facebook StatS and cHartS 32
WWWHuBSpOTCOM share ebook
72 of marketers handle social media inhouse H26
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 33
WWWHuBSpOTCOM share ebook
Marketers struggle with lead generation on Facebook
27
Source SocialMediaExaminer
47 Handy Facebook StatS and cHartS 34
WWWHuBSpOTCOM share ebook
43 of people ages 20-29 use Facebook for marketing +11 hours per week
t28
Source SocialMediaExaminer
tt
ttt
t
t t
47 Handy Facebook StatS and cHartS 35
WWWHuBSpOTCOM share ebook
Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012
29
47 Handy Facebook StatS and cHartS 36
WWWHuBSpOTCOM share ebook
Social media has a 100 higher lead-to-close rate than outbound marketing
00
05
10
15
20
25
30
35
40
45
Social Media Outbound Marketing
Source State of Inbound Marketing HubSpot 2012
30
47 Handy Facebook StatS and cHartS 37
WWWHuBSpOTCOM share ebook
Small businesses spend 18 of their budgets on social media the most out of all marketing channels
31
Source State of Inbound Marketing HubSpot 2012
$
47 Handy Facebook StatS and cHartS 38
WWWHuBSpOTCOM share ebook
retail brands on Facebook
47 Handy Facebook StatS and cHartS 39
WWWHuBSpOTCOM share ebook
53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $
32
Source Sociablelabs
47 Handy Facebook StatS and cHartS 40
WWWHuBSpOTCOM share ebook
Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259
33
Source Bazaarvoice
47 Handy Facebook StatS and cHartS 41
WWWHuBSpOTCOM share ebook
51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook
34
Source HubSpot
47 Handy Facebook StatS and cHartS 42
WWWHuBSpOTCOM share ebook
Friends of Fans
47 Handy Facebook StatS and cHartS 43
WWWHuBSpOTCOM share ebook
and advice they hear on67 of uS online
consumers trust information
35
Source BlogHer
47 Handy Facebook StatS and cHartS 44
WWWHuBSpOTCOM share ebook
56 of people are more likely to recommend a brand after becoming a fan on Facebook
Source Digital Buzz Bloggt
36
U
47 Handy Facebook StatS and cHartS 45
WWWHuBSpOTCOM share ebook
of uS online consumers have made a purchase based on recommendations from friends on Facebook
37
33Source Fricay Corner 10 Mobile Marketing Stats
47 Handy Facebook StatS and cHartS 46
WWWHuBSpOTCOM share ebook
70 of Facebook consumers follow links posted by family and friends A
AAA38
Source pew Research
47 Handy Facebook StatS and cHartS 47
WWWHuBSpOTCOM share ebook
Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012
]
39
$
47 Handy Facebook StatS and cHartS 48
WWWHuBSpOTCOM share ebook
Brands on Facebook extend their reach to friends of fans by 50-200
U g
g
g
40
Source Comscoreg
47 Handy Facebook StatS and cHartS 49
WWWHuBSpOTCOM share ebook
Facebook advertising
47 Handy Facebook StatS and cHartS 50
WWWHuBSpOTCOM share ebook
of marketers plan on using Facebook ads in the future
41
Source Social Media Today90
47 Handy Facebook StatS and cHartS 51
WWWHuBSpOTCOM share ebook
56 of marketers have increased their Facebook ad budget for 2012
42
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 52
WWWHuBSpOTCOM share ebook
68 of marketers say that Facebook ads are effective in fan and customer acquisition
143
Source Social Media Today
47 Handy Facebook StatS and cHartS 53
WWWHuBSpOTCOM share ebook
39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X
44
Source Social Media Today
47 Handy Facebook StatS and cHartS 54
WWWHuBSpOTCOM share ebook
The average cost per click increased
45
Source ClearSlide25 between q4 2011 and q1 2012
47 Handy Facebook StatS and cHartS 55
WWWHuBSpOTCOM share ebook
Average CpM $12
Average cost per click
$114
46The average Facebook advertising costs in 2012 areSource Social Bakers
47 Handy Facebook StatS and cHartS 56
WWWHuBSpOTCOM share ebook
95 of all wall posts are not answered by brands gt47
Source Social Skinny
OpTIMIzE FOR SOCIAL
Optimize your content for social
sharing with Hubspot Make your
marketing emails blog posts and
landing pages more social today
Measure how many leads and
customers you are getting from
Facebook and improve your social
media lead generation with HubSpot
gENERATE LEADS FROM FACEBOOk
LEADgENERATION
UBLOggINg amp
SOCIAL MEDIA
qEMAIL amp
AuTOMATION
MSEARCH
OpTIMIzATION
sMARkETINgANALYTICS
YLEAD
MANAgEMENT
g
to learn how the HubSpot all-in-one marketing software can help you
REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS
brings your whole marketing world together in one powerful integrated system
HuBSpOTrsquoS ALL-IN-ONE MARkETINg SOFTWARE
Get Found Help prospects find you online convert Nurture your leads and drive conversions analyze Measure and improve your marketing Plus more apps and integrations
LEADgENERATION
UBLOggINg amp
SOCIAL MEDIA
qEMAIL amp
AuTOMATION
M
SEARCH OpTIMIzATION
sMARkETINgANALYTICS
YLEAD
MANAgEMENT
gREquEST A DEMO
HTTpBITLYgET-A-DEMO-OF-HS
47 Handy Facebook StatS and cHartS 4
WWWHuBSpOTCOM share ebook
Everyone is talking about how Facebook can drive traffic leads and customers to
your site But how much do you really know about Facebook
Who is actually using it and for what How can you best optimize your Facebook
presence to get the most return on your efforts
By knowing who your audience is on Facebook you will be able to engage with them
more effectively You can find the best time to reach them and what type of content
resonates with them Read on to see some interesting and surprising statistics
about the social media giant we all know and love
AN INTRODuCTION
47 Handy Facebook StatS and cHartS 5
WWWHuBSpOTCOM share ebook
Users of Facebook
47 Handy Facebook StatS and cHartS 6
WWWHuBSpOTCOM share ebook
G1
There are over 950 million people on Facebook worldwideSource Facebook
47 Handy Facebook StatS and cHartS 7
WWWHuBSpOTCOM share ebook
500 million users log into Facebookeach day a 48 increase from 2010 to 2011
2
Source The Social Skinny 2012
welcome
47 Handy Facebook StatS and cHartS 8
WWWHuBSpOTCOM share ebookROver 223 million people in Europe are on Facebook
3
Source Search Engine Journal
47 Handy Facebook StatS and cHartS 9
WWWHuBSpOTCOM share ebook
people ages 25-34 use Facebook the most
4
Source Emarketer 2012
47 Handy Facebook StatS and cHartS 10
WWWHuBSpOTCOM share ebook
5 new Facebook profiles are made every second
UU UU U
5
Source AllFacebook 2012
47 Handy Facebook StatS and cHartS 11
WWWHuBSpOTCOM share ebook
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
Facebook users are
47 male
53 female
6Source Emarketer
47 Handy Facebook StatS and cHartS 12
WWWHuBSpOTCOM share ebook
tTraffic is highest mid-week between 1-3pm
7
Source Bitly blog
47 Handy Facebook StatS and cHartS 13
WWWHuBSpOTCOM share ebook
S
Engagement is 18 higher onThursdays amp Fridays
8
Source Bitly blog
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
47 Handy Facebook StatS and cHartS 14
WWWHuBSpOTCOM share ebook
There are 83
million fake Facebook profiles
9
Source CNN
47 Handy Facebook StatS and cHartS 15
WWWHuBSpOTCOM share ebook
300 million photos areuploaded each day
10
Source gizmodo
47 Handy Facebook StatS and cHartS 16
WWWHuBSpOTCOM share ebook
The average
time spent on Facebook is 20 minutes per visitSource Infodocket
t11
47 Handy Facebook StatS and cHartS 17
WWWHuBSpOTCOM share ebook
ww510000 comments are posted w
293000 statuses are
updated
136000 photos
are uploaded
12
Source The Social Skinny
Every 60 seconds
47 Handy Facebook StatS and cHartS 18
WWWHuBSpOTCOM share ebook
of 18-24 year-olds check Facebook when they wake up
13
Source The Social Skinny
50
47 Handy Facebook StatS and cHartS 19
WWWHuBSpOTCOM share ebook
Source Infodocket 2012
14
1 in 5 page views in the uS occurs on Facebook
EE EE E
47 Handy Facebook StatS and cHartS 20
WWWHuBSpOTCOM share ebook
42 OF MARkETERS SAY FACEBOOk IS crItIcaL OR IMPortant TO THEIR BuSINESSSource State of Inbound Marketing 2012
15
47 Handy Facebook StatS and cHartS 21
WWWHuBSpOTCOM share ebook
Brand engagement in 2011 increased by 176
16
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 22
WWWHuBSpOTCOM share ebook
Facebook for business
47 Handy Facebook StatS and cHartS 23
WWWHuBSpOTCOM share ebook
of marketers said so-cial media became more important to their marketing campaigns in the last 6 months
17
Source State of Inbound Marketing HubSpot 2012
62
47 Handy Facebook StatS and cHartS 24
WWWHuBSpOTCOM share ebook
Companies that acquired customers from Facebook
Source State of Inbound Marketing 2012
18
77
B2C
43
B2B
47 Handy Facebook StatS and cHartS 25
WWWHuBSpOTCOM share ebook
0102030405060708090
100
RetailWholesale Education TechSoftware Healthcare Manufacturing
Retail is the top industry that has acquired customers through Facebook
Source State of Inbound Marketing HubSpot 2012
19
47 Handy Facebook StatS and cHartS 26
WWWHuBSpOTCOM share ebook
of uS companies have fired someone because of what they have posted on social media
O
wSend them packing
OO20
Source The Social Skinny
8
47 Handy Facebook StatS and cHartS 27
WWWHuBSpOTCOM share ebook
The number of businesses that say Facebook is critical or important to their business has increased by
Source State of Inbound Marketing HubSpot March 2012
21
75
47 Handy Facebook StatS and cHartS 28
WWWHuBSpOTCOM share ebook
80 of uS social network users prefer to connect to brands through Facebook
U22
jj
j Source State of Inbound Marketing HubSpot March 2012
j j
j
j
47 Handy Facebook StatS and cHartS 29
WWWHuBSpOTCOM share ebook
Brands have seen a 46 increase in user engagement with the new business Timeline
23
P
B N
Source Simply Measured
47 Handy Facebook StatS and cHartS 30
WWWHuBSpOTCOM share ebook
Brands have seen a 65 increase in user engagement of INTERACTIVE content with the new Timeline V24
Source Simply Measured
47 Handy Facebook StatS and cHartS 31
WWWHuBSpOTCOM share ebook
EwE
EEE
EEEE
Ratio of views to shares of Facebook comments
Source BuzzFeed
25
91
47 Handy Facebook StatS and cHartS 32
WWWHuBSpOTCOM share ebook
72 of marketers handle social media inhouse H26
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 33
WWWHuBSpOTCOM share ebook
Marketers struggle with lead generation on Facebook
27
Source SocialMediaExaminer
47 Handy Facebook StatS and cHartS 34
WWWHuBSpOTCOM share ebook
43 of people ages 20-29 use Facebook for marketing +11 hours per week
t28
Source SocialMediaExaminer
tt
ttt
t
t t
47 Handy Facebook StatS and cHartS 35
WWWHuBSpOTCOM share ebook
Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012
29
47 Handy Facebook StatS and cHartS 36
WWWHuBSpOTCOM share ebook
Social media has a 100 higher lead-to-close rate than outbound marketing
00
05
10
15
20
25
30
35
40
45
Social Media Outbound Marketing
Source State of Inbound Marketing HubSpot 2012
30
47 Handy Facebook StatS and cHartS 37
WWWHuBSpOTCOM share ebook
Small businesses spend 18 of their budgets on social media the most out of all marketing channels
31
Source State of Inbound Marketing HubSpot 2012
$
47 Handy Facebook StatS and cHartS 38
WWWHuBSpOTCOM share ebook
retail brands on Facebook
47 Handy Facebook StatS and cHartS 39
WWWHuBSpOTCOM share ebook
53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $
32
Source Sociablelabs
47 Handy Facebook StatS and cHartS 40
WWWHuBSpOTCOM share ebook
Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259
33
Source Bazaarvoice
47 Handy Facebook StatS and cHartS 41
WWWHuBSpOTCOM share ebook
51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook
34
Source HubSpot
47 Handy Facebook StatS and cHartS 42
WWWHuBSpOTCOM share ebook
Friends of Fans
47 Handy Facebook StatS and cHartS 43
WWWHuBSpOTCOM share ebook
and advice they hear on67 of uS online
consumers trust information
35
Source BlogHer
47 Handy Facebook StatS and cHartS 44
WWWHuBSpOTCOM share ebook
56 of people are more likely to recommend a brand after becoming a fan on Facebook
Source Digital Buzz Bloggt
36
U
47 Handy Facebook StatS and cHartS 45
WWWHuBSpOTCOM share ebook
of uS online consumers have made a purchase based on recommendations from friends on Facebook
37
33Source Fricay Corner 10 Mobile Marketing Stats
47 Handy Facebook StatS and cHartS 46
WWWHuBSpOTCOM share ebook
70 of Facebook consumers follow links posted by family and friends A
AAA38
Source pew Research
47 Handy Facebook StatS and cHartS 47
WWWHuBSpOTCOM share ebook
Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012
]
39
$
47 Handy Facebook StatS and cHartS 48
WWWHuBSpOTCOM share ebook
Brands on Facebook extend their reach to friends of fans by 50-200
U g
g
g
40
Source Comscoreg
47 Handy Facebook StatS and cHartS 49
WWWHuBSpOTCOM share ebook
Facebook advertising
47 Handy Facebook StatS and cHartS 50
WWWHuBSpOTCOM share ebook
of marketers plan on using Facebook ads in the future
41
Source Social Media Today90
47 Handy Facebook StatS and cHartS 51
WWWHuBSpOTCOM share ebook
56 of marketers have increased their Facebook ad budget for 2012
42
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 52
WWWHuBSpOTCOM share ebook
68 of marketers say that Facebook ads are effective in fan and customer acquisition
143
Source Social Media Today
47 Handy Facebook StatS and cHartS 53
WWWHuBSpOTCOM share ebook
39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X
44
Source Social Media Today
47 Handy Facebook StatS and cHartS 54
WWWHuBSpOTCOM share ebook
The average cost per click increased
45
Source ClearSlide25 between q4 2011 and q1 2012
47 Handy Facebook StatS and cHartS 55
WWWHuBSpOTCOM share ebook
Average CpM $12
Average cost per click
$114
46The average Facebook advertising costs in 2012 areSource Social Bakers
47 Handy Facebook StatS and cHartS 56
WWWHuBSpOTCOM share ebook
95 of all wall posts are not answered by brands gt47
Source Social Skinny
OpTIMIzE FOR SOCIAL
Optimize your content for social
sharing with Hubspot Make your
marketing emails blog posts and
landing pages more social today
Measure how many leads and
customers you are getting from
Facebook and improve your social
media lead generation with HubSpot
gENERATE LEADS FROM FACEBOOk
LEADgENERATION
UBLOggINg amp
SOCIAL MEDIA
qEMAIL amp
AuTOMATION
MSEARCH
OpTIMIzATION
sMARkETINgANALYTICS
YLEAD
MANAgEMENT
g
to learn how the HubSpot all-in-one marketing software can help you
REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS
47 Handy Facebook StatS and cHartS 4
WWWHuBSpOTCOM share ebook
Everyone is talking about how Facebook can drive traffic leads and customers to
your site But how much do you really know about Facebook
Who is actually using it and for what How can you best optimize your Facebook
presence to get the most return on your efforts
By knowing who your audience is on Facebook you will be able to engage with them
more effectively You can find the best time to reach them and what type of content
resonates with them Read on to see some interesting and surprising statistics
about the social media giant we all know and love
AN INTRODuCTION
47 Handy Facebook StatS and cHartS 5
WWWHuBSpOTCOM share ebook
Users of Facebook
47 Handy Facebook StatS and cHartS 6
WWWHuBSpOTCOM share ebook
G1
There are over 950 million people on Facebook worldwideSource Facebook
47 Handy Facebook StatS and cHartS 7
WWWHuBSpOTCOM share ebook
500 million users log into Facebookeach day a 48 increase from 2010 to 2011
2
Source The Social Skinny 2012
welcome
47 Handy Facebook StatS and cHartS 8
WWWHuBSpOTCOM share ebookROver 223 million people in Europe are on Facebook
3
Source Search Engine Journal
47 Handy Facebook StatS and cHartS 9
WWWHuBSpOTCOM share ebook
people ages 25-34 use Facebook the most
4
Source Emarketer 2012
47 Handy Facebook StatS and cHartS 10
WWWHuBSpOTCOM share ebook
5 new Facebook profiles are made every second
UU UU U
5
Source AllFacebook 2012
47 Handy Facebook StatS and cHartS 11
WWWHuBSpOTCOM share ebook
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
Facebook users are
47 male
53 female
6Source Emarketer
47 Handy Facebook StatS and cHartS 12
WWWHuBSpOTCOM share ebook
tTraffic is highest mid-week between 1-3pm
7
Source Bitly blog
47 Handy Facebook StatS and cHartS 13
WWWHuBSpOTCOM share ebook
S
Engagement is 18 higher onThursdays amp Fridays
8
Source Bitly blog
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
47 Handy Facebook StatS and cHartS 14
WWWHuBSpOTCOM share ebook
There are 83
million fake Facebook profiles
9
Source CNN
47 Handy Facebook StatS and cHartS 15
WWWHuBSpOTCOM share ebook
300 million photos areuploaded each day
10
Source gizmodo
47 Handy Facebook StatS and cHartS 16
WWWHuBSpOTCOM share ebook
The average
time spent on Facebook is 20 minutes per visitSource Infodocket
t11
47 Handy Facebook StatS and cHartS 17
WWWHuBSpOTCOM share ebook
ww510000 comments are posted w
293000 statuses are
updated
136000 photos
are uploaded
12
Source The Social Skinny
Every 60 seconds
47 Handy Facebook StatS and cHartS 18
WWWHuBSpOTCOM share ebook
of 18-24 year-olds check Facebook when they wake up
13
Source The Social Skinny
50
47 Handy Facebook StatS and cHartS 19
WWWHuBSpOTCOM share ebook
Source Infodocket 2012
14
1 in 5 page views in the uS occurs on Facebook
EE EE E
47 Handy Facebook StatS and cHartS 20
WWWHuBSpOTCOM share ebook
42 OF MARkETERS SAY FACEBOOk IS crItIcaL OR IMPortant TO THEIR BuSINESSSource State of Inbound Marketing 2012
15
47 Handy Facebook StatS and cHartS 21
WWWHuBSpOTCOM share ebook
Brand engagement in 2011 increased by 176
16
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 22
WWWHuBSpOTCOM share ebook
Facebook for business
47 Handy Facebook StatS and cHartS 23
WWWHuBSpOTCOM share ebook
of marketers said so-cial media became more important to their marketing campaigns in the last 6 months
17
Source State of Inbound Marketing HubSpot 2012
62
47 Handy Facebook StatS and cHartS 24
WWWHuBSpOTCOM share ebook
Companies that acquired customers from Facebook
Source State of Inbound Marketing 2012
18
77
B2C
43
B2B
47 Handy Facebook StatS and cHartS 25
WWWHuBSpOTCOM share ebook
0102030405060708090
100
RetailWholesale Education TechSoftware Healthcare Manufacturing
Retail is the top industry that has acquired customers through Facebook
Source State of Inbound Marketing HubSpot 2012
19
47 Handy Facebook StatS and cHartS 26
WWWHuBSpOTCOM share ebook
of uS companies have fired someone because of what they have posted on social media
O
wSend them packing
OO20
Source The Social Skinny
8
47 Handy Facebook StatS and cHartS 27
WWWHuBSpOTCOM share ebook
The number of businesses that say Facebook is critical or important to their business has increased by
Source State of Inbound Marketing HubSpot March 2012
21
75
47 Handy Facebook StatS and cHartS 28
WWWHuBSpOTCOM share ebook
80 of uS social network users prefer to connect to brands through Facebook
U22
jj
j Source State of Inbound Marketing HubSpot March 2012
j j
j
j
47 Handy Facebook StatS and cHartS 29
WWWHuBSpOTCOM share ebook
Brands have seen a 46 increase in user engagement with the new business Timeline
23
P
B N
Source Simply Measured
47 Handy Facebook StatS and cHartS 30
WWWHuBSpOTCOM share ebook
Brands have seen a 65 increase in user engagement of INTERACTIVE content with the new Timeline V24
Source Simply Measured
47 Handy Facebook StatS and cHartS 31
WWWHuBSpOTCOM share ebook
EwE
EEE
EEEE
Ratio of views to shares of Facebook comments
Source BuzzFeed
25
91
47 Handy Facebook StatS and cHartS 32
WWWHuBSpOTCOM share ebook
72 of marketers handle social media inhouse H26
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 33
WWWHuBSpOTCOM share ebook
Marketers struggle with lead generation on Facebook
27
Source SocialMediaExaminer
47 Handy Facebook StatS and cHartS 34
WWWHuBSpOTCOM share ebook
43 of people ages 20-29 use Facebook for marketing +11 hours per week
t28
Source SocialMediaExaminer
tt
ttt
t
t t
47 Handy Facebook StatS and cHartS 35
WWWHuBSpOTCOM share ebook
Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012
29
47 Handy Facebook StatS and cHartS 36
WWWHuBSpOTCOM share ebook
Social media has a 100 higher lead-to-close rate than outbound marketing
00
05
10
15
20
25
30
35
40
45
Social Media Outbound Marketing
Source State of Inbound Marketing HubSpot 2012
30
47 Handy Facebook StatS and cHartS 37
WWWHuBSpOTCOM share ebook
Small businesses spend 18 of their budgets on social media the most out of all marketing channels
31
Source State of Inbound Marketing HubSpot 2012
$
47 Handy Facebook StatS and cHartS 38
WWWHuBSpOTCOM share ebook
retail brands on Facebook
47 Handy Facebook StatS and cHartS 39
WWWHuBSpOTCOM share ebook
53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $
32
Source Sociablelabs
47 Handy Facebook StatS and cHartS 40
WWWHuBSpOTCOM share ebook
Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259
33
Source Bazaarvoice
47 Handy Facebook StatS and cHartS 41
WWWHuBSpOTCOM share ebook
51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook
34
Source HubSpot
47 Handy Facebook StatS and cHartS 42
WWWHuBSpOTCOM share ebook
Friends of Fans
47 Handy Facebook StatS and cHartS 43
WWWHuBSpOTCOM share ebook
and advice they hear on67 of uS online
consumers trust information
35
Source BlogHer
47 Handy Facebook StatS and cHartS 44
WWWHuBSpOTCOM share ebook
56 of people are more likely to recommend a brand after becoming a fan on Facebook
Source Digital Buzz Bloggt
36
U
47 Handy Facebook StatS and cHartS 45
WWWHuBSpOTCOM share ebook
of uS online consumers have made a purchase based on recommendations from friends on Facebook
37
33Source Fricay Corner 10 Mobile Marketing Stats
47 Handy Facebook StatS and cHartS 46
WWWHuBSpOTCOM share ebook
70 of Facebook consumers follow links posted by family and friends A
AAA38
Source pew Research
47 Handy Facebook StatS and cHartS 47
WWWHuBSpOTCOM share ebook
Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012
]
39
$
47 Handy Facebook StatS and cHartS 48
WWWHuBSpOTCOM share ebook
Brands on Facebook extend their reach to friends of fans by 50-200
U g
g
g
40
Source Comscoreg
47 Handy Facebook StatS and cHartS 49
WWWHuBSpOTCOM share ebook
Facebook advertising
47 Handy Facebook StatS and cHartS 50
WWWHuBSpOTCOM share ebook
of marketers plan on using Facebook ads in the future
41
Source Social Media Today90
47 Handy Facebook StatS and cHartS 51
WWWHuBSpOTCOM share ebook
56 of marketers have increased their Facebook ad budget for 2012
42
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 52
WWWHuBSpOTCOM share ebook
68 of marketers say that Facebook ads are effective in fan and customer acquisition
143
Source Social Media Today
47 Handy Facebook StatS and cHartS 53
WWWHuBSpOTCOM share ebook
39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X
44
Source Social Media Today
47 Handy Facebook StatS and cHartS 54
WWWHuBSpOTCOM share ebook
The average cost per click increased
45
Source ClearSlide25 between q4 2011 and q1 2012
47 Handy Facebook StatS and cHartS 55
WWWHuBSpOTCOM share ebook
Average CpM $12
Average cost per click
$114
46The average Facebook advertising costs in 2012 areSource Social Bakers
47 Handy Facebook StatS and cHartS 56
WWWHuBSpOTCOM share ebook
95 of all wall posts are not answered by brands gt47
Source Social Skinny
OpTIMIzE FOR SOCIAL
Optimize your content for social
sharing with Hubspot Make your
marketing emails blog posts and
landing pages more social today
Measure how many leads and
customers you are getting from
Facebook and improve your social
media lead generation with HubSpot
gENERATE LEADS FROM FACEBOOk
LEADgENERATION
UBLOggINg amp
SOCIAL MEDIA
qEMAIL amp
AuTOMATION
MSEARCH
OpTIMIzATION
sMARkETINgANALYTICS
YLEAD
MANAgEMENT
g
to learn how the HubSpot all-in-one marketing software can help you
REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS
47 Handy Facebook StatS and cHartS 5
WWWHuBSpOTCOM share ebook
Users of Facebook
47 Handy Facebook StatS and cHartS 6
WWWHuBSpOTCOM share ebook
G1
There are over 950 million people on Facebook worldwideSource Facebook
47 Handy Facebook StatS and cHartS 7
WWWHuBSpOTCOM share ebook
500 million users log into Facebookeach day a 48 increase from 2010 to 2011
2
Source The Social Skinny 2012
welcome
47 Handy Facebook StatS and cHartS 8
WWWHuBSpOTCOM share ebookROver 223 million people in Europe are on Facebook
3
Source Search Engine Journal
47 Handy Facebook StatS and cHartS 9
WWWHuBSpOTCOM share ebook
people ages 25-34 use Facebook the most
4
Source Emarketer 2012
47 Handy Facebook StatS and cHartS 10
WWWHuBSpOTCOM share ebook
5 new Facebook profiles are made every second
UU UU U
5
Source AllFacebook 2012
47 Handy Facebook StatS and cHartS 11
WWWHuBSpOTCOM share ebook
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
Facebook users are
47 male
53 female
6Source Emarketer
47 Handy Facebook StatS and cHartS 12
WWWHuBSpOTCOM share ebook
tTraffic is highest mid-week between 1-3pm
7
Source Bitly blog
47 Handy Facebook StatS and cHartS 13
WWWHuBSpOTCOM share ebook
S
Engagement is 18 higher onThursdays amp Fridays
8
Source Bitly blog
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
47 Handy Facebook StatS and cHartS 14
WWWHuBSpOTCOM share ebook
There are 83
million fake Facebook profiles
9
Source CNN
47 Handy Facebook StatS and cHartS 15
WWWHuBSpOTCOM share ebook
300 million photos areuploaded each day
10
Source gizmodo
47 Handy Facebook StatS and cHartS 16
WWWHuBSpOTCOM share ebook
The average
time spent on Facebook is 20 minutes per visitSource Infodocket
t11
47 Handy Facebook StatS and cHartS 17
WWWHuBSpOTCOM share ebook
ww510000 comments are posted w
293000 statuses are
updated
136000 photos
are uploaded
12
Source The Social Skinny
Every 60 seconds
47 Handy Facebook StatS and cHartS 18
WWWHuBSpOTCOM share ebook
of 18-24 year-olds check Facebook when they wake up
13
Source The Social Skinny
50
47 Handy Facebook StatS and cHartS 19
WWWHuBSpOTCOM share ebook
Source Infodocket 2012
14
1 in 5 page views in the uS occurs on Facebook
EE EE E
47 Handy Facebook StatS and cHartS 20
WWWHuBSpOTCOM share ebook
42 OF MARkETERS SAY FACEBOOk IS crItIcaL OR IMPortant TO THEIR BuSINESSSource State of Inbound Marketing 2012
15
47 Handy Facebook StatS and cHartS 21
WWWHuBSpOTCOM share ebook
Brand engagement in 2011 increased by 176
16
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 22
WWWHuBSpOTCOM share ebook
Facebook for business
47 Handy Facebook StatS and cHartS 23
WWWHuBSpOTCOM share ebook
of marketers said so-cial media became more important to their marketing campaigns in the last 6 months
17
Source State of Inbound Marketing HubSpot 2012
62
47 Handy Facebook StatS and cHartS 24
WWWHuBSpOTCOM share ebook
Companies that acquired customers from Facebook
Source State of Inbound Marketing 2012
18
77
B2C
43
B2B
47 Handy Facebook StatS and cHartS 25
WWWHuBSpOTCOM share ebook
0102030405060708090
100
RetailWholesale Education TechSoftware Healthcare Manufacturing
Retail is the top industry that has acquired customers through Facebook
Source State of Inbound Marketing HubSpot 2012
19
47 Handy Facebook StatS and cHartS 26
WWWHuBSpOTCOM share ebook
of uS companies have fired someone because of what they have posted on social media
O
wSend them packing
OO20
Source The Social Skinny
8
47 Handy Facebook StatS and cHartS 27
WWWHuBSpOTCOM share ebook
The number of businesses that say Facebook is critical or important to their business has increased by
Source State of Inbound Marketing HubSpot March 2012
21
75
47 Handy Facebook StatS and cHartS 28
WWWHuBSpOTCOM share ebook
80 of uS social network users prefer to connect to brands through Facebook
U22
jj
j Source State of Inbound Marketing HubSpot March 2012
j j
j
j
47 Handy Facebook StatS and cHartS 29
WWWHuBSpOTCOM share ebook
Brands have seen a 46 increase in user engagement with the new business Timeline
23
P
B N
Source Simply Measured
47 Handy Facebook StatS and cHartS 30
WWWHuBSpOTCOM share ebook
Brands have seen a 65 increase in user engagement of INTERACTIVE content with the new Timeline V24
Source Simply Measured
47 Handy Facebook StatS and cHartS 31
WWWHuBSpOTCOM share ebook
EwE
EEE
EEEE
Ratio of views to shares of Facebook comments
Source BuzzFeed
25
91
47 Handy Facebook StatS and cHartS 32
WWWHuBSpOTCOM share ebook
72 of marketers handle social media inhouse H26
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 33
WWWHuBSpOTCOM share ebook
Marketers struggle with lead generation on Facebook
27
Source SocialMediaExaminer
47 Handy Facebook StatS and cHartS 34
WWWHuBSpOTCOM share ebook
43 of people ages 20-29 use Facebook for marketing +11 hours per week
t28
Source SocialMediaExaminer
tt
ttt
t
t t
47 Handy Facebook StatS and cHartS 35
WWWHuBSpOTCOM share ebook
Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012
29
47 Handy Facebook StatS and cHartS 36
WWWHuBSpOTCOM share ebook
Social media has a 100 higher lead-to-close rate than outbound marketing
00
05
10
15
20
25
30
35
40
45
Social Media Outbound Marketing
Source State of Inbound Marketing HubSpot 2012
30
47 Handy Facebook StatS and cHartS 37
WWWHuBSpOTCOM share ebook
Small businesses spend 18 of their budgets on social media the most out of all marketing channels
31
Source State of Inbound Marketing HubSpot 2012
$
47 Handy Facebook StatS and cHartS 38
WWWHuBSpOTCOM share ebook
retail brands on Facebook
47 Handy Facebook StatS and cHartS 39
WWWHuBSpOTCOM share ebook
53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $
32
Source Sociablelabs
47 Handy Facebook StatS and cHartS 40
WWWHuBSpOTCOM share ebook
Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259
33
Source Bazaarvoice
47 Handy Facebook StatS and cHartS 41
WWWHuBSpOTCOM share ebook
51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook
34
Source HubSpot
47 Handy Facebook StatS and cHartS 42
WWWHuBSpOTCOM share ebook
Friends of Fans
47 Handy Facebook StatS and cHartS 43
WWWHuBSpOTCOM share ebook
and advice they hear on67 of uS online
consumers trust information
35
Source BlogHer
47 Handy Facebook StatS and cHartS 44
WWWHuBSpOTCOM share ebook
56 of people are more likely to recommend a brand after becoming a fan on Facebook
Source Digital Buzz Bloggt
36
U
47 Handy Facebook StatS and cHartS 45
WWWHuBSpOTCOM share ebook
of uS online consumers have made a purchase based on recommendations from friends on Facebook
37
33Source Fricay Corner 10 Mobile Marketing Stats
47 Handy Facebook StatS and cHartS 46
WWWHuBSpOTCOM share ebook
70 of Facebook consumers follow links posted by family and friends A
AAA38
Source pew Research
47 Handy Facebook StatS and cHartS 47
WWWHuBSpOTCOM share ebook
Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012
]
39
$
47 Handy Facebook StatS and cHartS 48
WWWHuBSpOTCOM share ebook
Brands on Facebook extend their reach to friends of fans by 50-200
U g
g
g
40
Source Comscoreg
47 Handy Facebook StatS and cHartS 49
WWWHuBSpOTCOM share ebook
Facebook advertising
47 Handy Facebook StatS and cHartS 50
WWWHuBSpOTCOM share ebook
of marketers plan on using Facebook ads in the future
41
Source Social Media Today90
47 Handy Facebook StatS and cHartS 51
WWWHuBSpOTCOM share ebook
56 of marketers have increased their Facebook ad budget for 2012
42
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 52
WWWHuBSpOTCOM share ebook
68 of marketers say that Facebook ads are effective in fan and customer acquisition
143
Source Social Media Today
47 Handy Facebook StatS and cHartS 53
WWWHuBSpOTCOM share ebook
39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X
44
Source Social Media Today
47 Handy Facebook StatS and cHartS 54
WWWHuBSpOTCOM share ebook
The average cost per click increased
45
Source ClearSlide25 between q4 2011 and q1 2012
47 Handy Facebook StatS and cHartS 55
WWWHuBSpOTCOM share ebook
Average CpM $12
Average cost per click
$114
46The average Facebook advertising costs in 2012 areSource Social Bakers
47 Handy Facebook StatS and cHartS 56
WWWHuBSpOTCOM share ebook
95 of all wall posts are not answered by brands gt47
Source Social Skinny
OpTIMIzE FOR SOCIAL
Optimize your content for social
sharing with Hubspot Make your
marketing emails blog posts and
landing pages more social today
Measure how many leads and
customers you are getting from
Facebook and improve your social
media lead generation with HubSpot
gENERATE LEADS FROM FACEBOOk
LEADgENERATION
UBLOggINg amp
SOCIAL MEDIA
qEMAIL amp
AuTOMATION
MSEARCH
OpTIMIzATION
sMARkETINgANALYTICS
YLEAD
MANAgEMENT
g
to learn how the HubSpot all-in-one marketing software can help you
REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS
47 Handy Facebook StatS and cHartS 6
WWWHuBSpOTCOM share ebook
G1
There are over 950 million people on Facebook worldwideSource Facebook
47 Handy Facebook StatS and cHartS 7
WWWHuBSpOTCOM share ebook
500 million users log into Facebookeach day a 48 increase from 2010 to 2011
2
Source The Social Skinny 2012
welcome
47 Handy Facebook StatS and cHartS 8
WWWHuBSpOTCOM share ebookROver 223 million people in Europe are on Facebook
3
Source Search Engine Journal
47 Handy Facebook StatS and cHartS 9
WWWHuBSpOTCOM share ebook
people ages 25-34 use Facebook the most
4
Source Emarketer 2012
47 Handy Facebook StatS and cHartS 10
WWWHuBSpOTCOM share ebook
5 new Facebook profiles are made every second
UU UU U
5
Source AllFacebook 2012
47 Handy Facebook StatS and cHartS 11
WWWHuBSpOTCOM share ebook
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
Facebook users are
47 male
53 female
6Source Emarketer
47 Handy Facebook StatS and cHartS 12
WWWHuBSpOTCOM share ebook
tTraffic is highest mid-week between 1-3pm
7
Source Bitly blog
47 Handy Facebook StatS and cHartS 13
WWWHuBSpOTCOM share ebook
S
Engagement is 18 higher onThursdays amp Fridays
8
Source Bitly blog
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
47 Handy Facebook StatS and cHartS 14
WWWHuBSpOTCOM share ebook
There are 83
million fake Facebook profiles
9
Source CNN
47 Handy Facebook StatS and cHartS 15
WWWHuBSpOTCOM share ebook
300 million photos areuploaded each day
10
Source gizmodo
47 Handy Facebook StatS and cHartS 16
WWWHuBSpOTCOM share ebook
The average
time spent on Facebook is 20 minutes per visitSource Infodocket
t11
47 Handy Facebook StatS and cHartS 17
WWWHuBSpOTCOM share ebook
ww510000 comments are posted w
293000 statuses are
updated
136000 photos
are uploaded
12
Source The Social Skinny
Every 60 seconds
47 Handy Facebook StatS and cHartS 18
WWWHuBSpOTCOM share ebook
of 18-24 year-olds check Facebook when they wake up
13
Source The Social Skinny
50
47 Handy Facebook StatS and cHartS 19
WWWHuBSpOTCOM share ebook
Source Infodocket 2012
14
1 in 5 page views in the uS occurs on Facebook
EE EE E
47 Handy Facebook StatS and cHartS 20
WWWHuBSpOTCOM share ebook
42 OF MARkETERS SAY FACEBOOk IS crItIcaL OR IMPortant TO THEIR BuSINESSSource State of Inbound Marketing 2012
15
47 Handy Facebook StatS and cHartS 21
WWWHuBSpOTCOM share ebook
Brand engagement in 2011 increased by 176
16
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 22
WWWHuBSpOTCOM share ebook
Facebook for business
47 Handy Facebook StatS and cHartS 23
WWWHuBSpOTCOM share ebook
of marketers said so-cial media became more important to their marketing campaigns in the last 6 months
17
Source State of Inbound Marketing HubSpot 2012
62
47 Handy Facebook StatS and cHartS 24
WWWHuBSpOTCOM share ebook
Companies that acquired customers from Facebook
Source State of Inbound Marketing 2012
18
77
B2C
43
B2B
47 Handy Facebook StatS and cHartS 25
WWWHuBSpOTCOM share ebook
0102030405060708090
100
RetailWholesale Education TechSoftware Healthcare Manufacturing
Retail is the top industry that has acquired customers through Facebook
Source State of Inbound Marketing HubSpot 2012
19
47 Handy Facebook StatS and cHartS 26
WWWHuBSpOTCOM share ebook
of uS companies have fired someone because of what they have posted on social media
O
wSend them packing
OO20
Source The Social Skinny
8
47 Handy Facebook StatS and cHartS 27
WWWHuBSpOTCOM share ebook
The number of businesses that say Facebook is critical or important to their business has increased by
Source State of Inbound Marketing HubSpot March 2012
21
75
47 Handy Facebook StatS and cHartS 28
WWWHuBSpOTCOM share ebook
80 of uS social network users prefer to connect to brands through Facebook
U22
jj
j Source State of Inbound Marketing HubSpot March 2012
j j
j
j
47 Handy Facebook StatS and cHartS 29
WWWHuBSpOTCOM share ebook
Brands have seen a 46 increase in user engagement with the new business Timeline
23
P
B N
Source Simply Measured
47 Handy Facebook StatS and cHartS 30
WWWHuBSpOTCOM share ebook
Brands have seen a 65 increase in user engagement of INTERACTIVE content with the new Timeline V24
Source Simply Measured
47 Handy Facebook StatS and cHartS 31
WWWHuBSpOTCOM share ebook
EwE
EEE
EEEE
Ratio of views to shares of Facebook comments
Source BuzzFeed
25
91
47 Handy Facebook StatS and cHartS 32
WWWHuBSpOTCOM share ebook
72 of marketers handle social media inhouse H26
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 33
WWWHuBSpOTCOM share ebook
Marketers struggle with lead generation on Facebook
27
Source SocialMediaExaminer
47 Handy Facebook StatS and cHartS 34
WWWHuBSpOTCOM share ebook
43 of people ages 20-29 use Facebook for marketing +11 hours per week
t28
Source SocialMediaExaminer
tt
ttt
t
t t
47 Handy Facebook StatS and cHartS 35
WWWHuBSpOTCOM share ebook
Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012
29
47 Handy Facebook StatS and cHartS 36
WWWHuBSpOTCOM share ebook
Social media has a 100 higher lead-to-close rate than outbound marketing
00
05
10
15
20
25
30
35
40
45
Social Media Outbound Marketing
Source State of Inbound Marketing HubSpot 2012
30
47 Handy Facebook StatS and cHartS 37
WWWHuBSpOTCOM share ebook
Small businesses spend 18 of their budgets on social media the most out of all marketing channels
31
Source State of Inbound Marketing HubSpot 2012
$
47 Handy Facebook StatS and cHartS 38
WWWHuBSpOTCOM share ebook
retail brands on Facebook
47 Handy Facebook StatS and cHartS 39
WWWHuBSpOTCOM share ebook
53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $
32
Source Sociablelabs
47 Handy Facebook StatS and cHartS 40
WWWHuBSpOTCOM share ebook
Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259
33
Source Bazaarvoice
47 Handy Facebook StatS and cHartS 41
WWWHuBSpOTCOM share ebook
51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook
34
Source HubSpot
47 Handy Facebook StatS and cHartS 42
WWWHuBSpOTCOM share ebook
Friends of Fans
47 Handy Facebook StatS and cHartS 43
WWWHuBSpOTCOM share ebook
and advice they hear on67 of uS online
consumers trust information
35
Source BlogHer
47 Handy Facebook StatS and cHartS 44
WWWHuBSpOTCOM share ebook
56 of people are more likely to recommend a brand after becoming a fan on Facebook
Source Digital Buzz Bloggt
36
U
47 Handy Facebook StatS and cHartS 45
WWWHuBSpOTCOM share ebook
of uS online consumers have made a purchase based on recommendations from friends on Facebook
37
33Source Fricay Corner 10 Mobile Marketing Stats
47 Handy Facebook StatS and cHartS 46
WWWHuBSpOTCOM share ebook
70 of Facebook consumers follow links posted by family and friends A
AAA38
Source pew Research
47 Handy Facebook StatS and cHartS 47
WWWHuBSpOTCOM share ebook
Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012
]
39
$
47 Handy Facebook StatS and cHartS 48
WWWHuBSpOTCOM share ebook
Brands on Facebook extend their reach to friends of fans by 50-200
U g
g
g
40
Source Comscoreg
47 Handy Facebook StatS and cHartS 49
WWWHuBSpOTCOM share ebook
Facebook advertising
47 Handy Facebook StatS and cHartS 50
WWWHuBSpOTCOM share ebook
of marketers plan on using Facebook ads in the future
41
Source Social Media Today90
47 Handy Facebook StatS and cHartS 51
WWWHuBSpOTCOM share ebook
56 of marketers have increased their Facebook ad budget for 2012
42
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 52
WWWHuBSpOTCOM share ebook
68 of marketers say that Facebook ads are effective in fan and customer acquisition
143
Source Social Media Today
47 Handy Facebook StatS and cHartS 53
WWWHuBSpOTCOM share ebook
39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X
44
Source Social Media Today
47 Handy Facebook StatS and cHartS 54
WWWHuBSpOTCOM share ebook
The average cost per click increased
45
Source ClearSlide25 between q4 2011 and q1 2012
47 Handy Facebook StatS and cHartS 55
WWWHuBSpOTCOM share ebook
Average CpM $12
Average cost per click
$114
46The average Facebook advertising costs in 2012 areSource Social Bakers
47 Handy Facebook StatS and cHartS 56
WWWHuBSpOTCOM share ebook
95 of all wall posts are not answered by brands gt47
Source Social Skinny
OpTIMIzE FOR SOCIAL
Optimize your content for social
sharing with Hubspot Make your
marketing emails blog posts and
landing pages more social today
Measure how many leads and
customers you are getting from
Facebook and improve your social
media lead generation with HubSpot
gENERATE LEADS FROM FACEBOOk
LEADgENERATION
UBLOggINg amp
SOCIAL MEDIA
qEMAIL amp
AuTOMATION
MSEARCH
OpTIMIzATION
sMARkETINgANALYTICS
YLEAD
MANAgEMENT
g
to learn how the HubSpot all-in-one marketing software can help you
REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS
47 Handy Facebook StatS and cHartS 7
WWWHuBSpOTCOM share ebook
500 million users log into Facebookeach day a 48 increase from 2010 to 2011
2
Source The Social Skinny 2012
welcome
47 Handy Facebook StatS and cHartS 8
WWWHuBSpOTCOM share ebookROver 223 million people in Europe are on Facebook
3
Source Search Engine Journal
47 Handy Facebook StatS and cHartS 9
WWWHuBSpOTCOM share ebook
people ages 25-34 use Facebook the most
4
Source Emarketer 2012
47 Handy Facebook StatS and cHartS 10
WWWHuBSpOTCOM share ebook
5 new Facebook profiles are made every second
UU UU U
5
Source AllFacebook 2012
47 Handy Facebook StatS and cHartS 11
WWWHuBSpOTCOM share ebook
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
Facebook users are
47 male
53 female
6Source Emarketer
47 Handy Facebook StatS and cHartS 12
WWWHuBSpOTCOM share ebook
tTraffic is highest mid-week between 1-3pm
7
Source Bitly blog
47 Handy Facebook StatS and cHartS 13
WWWHuBSpOTCOM share ebook
S
Engagement is 18 higher onThursdays amp Fridays
8
Source Bitly blog
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
47 Handy Facebook StatS and cHartS 14
WWWHuBSpOTCOM share ebook
There are 83
million fake Facebook profiles
9
Source CNN
47 Handy Facebook StatS and cHartS 15
WWWHuBSpOTCOM share ebook
300 million photos areuploaded each day
10
Source gizmodo
47 Handy Facebook StatS and cHartS 16
WWWHuBSpOTCOM share ebook
The average
time spent on Facebook is 20 minutes per visitSource Infodocket
t11
47 Handy Facebook StatS and cHartS 17
WWWHuBSpOTCOM share ebook
ww510000 comments are posted w
293000 statuses are
updated
136000 photos
are uploaded
12
Source The Social Skinny
Every 60 seconds
47 Handy Facebook StatS and cHartS 18
WWWHuBSpOTCOM share ebook
of 18-24 year-olds check Facebook when they wake up
13
Source The Social Skinny
50
47 Handy Facebook StatS and cHartS 19
WWWHuBSpOTCOM share ebook
Source Infodocket 2012
14
1 in 5 page views in the uS occurs on Facebook
EE EE E
47 Handy Facebook StatS and cHartS 20
WWWHuBSpOTCOM share ebook
42 OF MARkETERS SAY FACEBOOk IS crItIcaL OR IMPortant TO THEIR BuSINESSSource State of Inbound Marketing 2012
15
47 Handy Facebook StatS and cHartS 21
WWWHuBSpOTCOM share ebook
Brand engagement in 2011 increased by 176
16
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 22
WWWHuBSpOTCOM share ebook
Facebook for business
47 Handy Facebook StatS and cHartS 23
WWWHuBSpOTCOM share ebook
of marketers said so-cial media became more important to their marketing campaigns in the last 6 months
17
Source State of Inbound Marketing HubSpot 2012
62
47 Handy Facebook StatS and cHartS 24
WWWHuBSpOTCOM share ebook
Companies that acquired customers from Facebook
Source State of Inbound Marketing 2012
18
77
B2C
43
B2B
47 Handy Facebook StatS and cHartS 25
WWWHuBSpOTCOM share ebook
0102030405060708090
100
RetailWholesale Education TechSoftware Healthcare Manufacturing
Retail is the top industry that has acquired customers through Facebook
Source State of Inbound Marketing HubSpot 2012
19
47 Handy Facebook StatS and cHartS 26
WWWHuBSpOTCOM share ebook
of uS companies have fired someone because of what they have posted on social media
O
wSend them packing
OO20
Source The Social Skinny
8
47 Handy Facebook StatS and cHartS 27
WWWHuBSpOTCOM share ebook
The number of businesses that say Facebook is critical or important to their business has increased by
Source State of Inbound Marketing HubSpot March 2012
21
75
47 Handy Facebook StatS and cHartS 28
WWWHuBSpOTCOM share ebook
80 of uS social network users prefer to connect to brands through Facebook
U22
jj
j Source State of Inbound Marketing HubSpot March 2012
j j
j
j
47 Handy Facebook StatS and cHartS 29
WWWHuBSpOTCOM share ebook
Brands have seen a 46 increase in user engagement with the new business Timeline
23
P
B N
Source Simply Measured
47 Handy Facebook StatS and cHartS 30
WWWHuBSpOTCOM share ebook
Brands have seen a 65 increase in user engagement of INTERACTIVE content with the new Timeline V24
Source Simply Measured
47 Handy Facebook StatS and cHartS 31
WWWHuBSpOTCOM share ebook
EwE
EEE
EEEE
Ratio of views to shares of Facebook comments
Source BuzzFeed
25
91
47 Handy Facebook StatS and cHartS 32
WWWHuBSpOTCOM share ebook
72 of marketers handle social media inhouse H26
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 33
WWWHuBSpOTCOM share ebook
Marketers struggle with lead generation on Facebook
27
Source SocialMediaExaminer
47 Handy Facebook StatS and cHartS 34
WWWHuBSpOTCOM share ebook
43 of people ages 20-29 use Facebook for marketing +11 hours per week
t28
Source SocialMediaExaminer
tt
ttt
t
t t
47 Handy Facebook StatS and cHartS 35
WWWHuBSpOTCOM share ebook
Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012
29
47 Handy Facebook StatS and cHartS 36
WWWHuBSpOTCOM share ebook
Social media has a 100 higher lead-to-close rate than outbound marketing
00
05
10
15
20
25
30
35
40
45
Social Media Outbound Marketing
Source State of Inbound Marketing HubSpot 2012
30
47 Handy Facebook StatS and cHartS 37
WWWHuBSpOTCOM share ebook
Small businesses spend 18 of their budgets on social media the most out of all marketing channels
31
Source State of Inbound Marketing HubSpot 2012
$
47 Handy Facebook StatS and cHartS 38
WWWHuBSpOTCOM share ebook
retail brands on Facebook
47 Handy Facebook StatS and cHartS 39
WWWHuBSpOTCOM share ebook
53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $
32
Source Sociablelabs
47 Handy Facebook StatS and cHartS 40
WWWHuBSpOTCOM share ebook
Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259
33
Source Bazaarvoice
47 Handy Facebook StatS and cHartS 41
WWWHuBSpOTCOM share ebook
51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook
34
Source HubSpot
47 Handy Facebook StatS and cHartS 42
WWWHuBSpOTCOM share ebook
Friends of Fans
47 Handy Facebook StatS and cHartS 43
WWWHuBSpOTCOM share ebook
and advice they hear on67 of uS online
consumers trust information
35
Source BlogHer
47 Handy Facebook StatS and cHartS 44
WWWHuBSpOTCOM share ebook
56 of people are more likely to recommend a brand after becoming a fan on Facebook
Source Digital Buzz Bloggt
36
U
47 Handy Facebook StatS and cHartS 45
WWWHuBSpOTCOM share ebook
of uS online consumers have made a purchase based on recommendations from friends on Facebook
37
33Source Fricay Corner 10 Mobile Marketing Stats
47 Handy Facebook StatS and cHartS 46
WWWHuBSpOTCOM share ebook
70 of Facebook consumers follow links posted by family and friends A
AAA38
Source pew Research
47 Handy Facebook StatS and cHartS 47
WWWHuBSpOTCOM share ebook
Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012
]
39
$
47 Handy Facebook StatS and cHartS 48
WWWHuBSpOTCOM share ebook
Brands on Facebook extend their reach to friends of fans by 50-200
U g
g
g
40
Source Comscoreg
47 Handy Facebook StatS and cHartS 49
WWWHuBSpOTCOM share ebook
Facebook advertising
47 Handy Facebook StatS and cHartS 50
WWWHuBSpOTCOM share ebook
of marketers plan on using Facebook ads in the future
41
Source Social Media Today90
47 Handy Facebook StatS and cHartS 51
WWWHuBSpOTCOM share ebook
56 of marketers have increased their Facebook ad budget for 2012
42
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 52
WWWHuBSpOTCOM share ebook
68 of marketers say that Facebook ads are effective in fan and customer acquisition
143
Source Social Media Today
47 Handy Facebook StatS and cHartS 53
WWWHuBSpOTCOM share ebook
39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X
44
Source Social Media Today
47 Handy Facebook StatS and cHartS 54
WWWHuBSpOTCOM share ebook
The average cost per click increased
45
Source ClearSlide25 between q4 2011 and q1 2012
47 Handy Facebook StatS and cHartS 55
WWWHuBSpOTCOM share ebook
Average CpM $12
Average cost per click
$114
46The average Facebook advertising costs in 2012 areSource Social Bakers
47 Handy Facebook StatS and cHartS 56
WWWHuBSpOTCOM share ebook
95 of all wall posts are not answered by brands gt47
Source Social Skinny
OpTIMIzE FOR SOCIAL
Optimize your content for social
sharing with Hubspot Make your
marketing emails blog posts and
landing pages more social today
Measure how many leads and
customers you are getting from
Facebook and improve your social
media lead generation with HubSpot
gENERATE LEADS FROM FACEBOOk
LEADgENERATION
UBLOggINg amp
SOCIAL MEDIA
qEMAIL amp
AuTOMATION
MSEARCH
OpTIMIzATION
sMARkETINgANALYTICS
YLEAD
MANAgEMENT
g
to learn how the HubSpot all-in-one marketing software can help you
REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS
47 Handy Facebook StatS and cHartS 8
WWWHuBSpOTCOM share ebookROver 223 million people in Europe are on Facebook
3
Source Search Engine Journal
47 Handy Facebook StatS and cHartS 9
WWWHuBSpOTCOM share ebook
people ages 25-34 use Facebook the most
4
Source Emarketer 2012
47 Handy Facebook StatS and cHartS 10
WWWHuBSpOTCOM share ebook
5 new Facebook profiles are made every second
UU UU U
5
Source AllFacebook 2012
47 Handy Facebook StatS and cHartS 11
WWWHuBSpOTCOM share ebook
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
Facebook users are
47 male
53 female
6Source Emarketer
47 Handy Facebook StatS and cHartS 12
WWWHuBSpOTCOM share ebook
tTraffic is highest mid-week between 1-3pm
7
Source Bitly blog
47 Handy Facebook StatS and cHartS 13
WWWHuBSpOTCOM share ebook
S
Engagement is 18 higher onThursdays amp Fridays
8
Source Bitly blog
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
47 Handy Facebook StatS and cHartS 14
WWWHuBSpOTCOM share ebook
There are 83
million fake Facebook profiles
9
Source CNN
47 Handy Facebook StatS and cHartS 15
WWWHuBSpOTCOM share ebook
300 million photos areuploaded each day
10
Source gizmodo
47 Handy Facebook StatS and cHartS 16
WWWHuBSpOTCOM share ebook
The average
time spent on Facebook is 20 minutes per visitSource Infodocket
t11
47 Handy Facebook StatS and cHartS 17
WWWHuBSpOTCOM share ebook
ww510000 comments are posted w
293000 statuses are
updated
136000 photos
are uploaded
12
Source The Social Skinny
Every 60 seconds
47 Handy Facebook StatS and cHartS 18
WWWHuBSpOTCOM share ebook
of 18-24 year-olds check Facebook when they wake up
13
Source The Social Skinny
50
47 Handy Facebook StatS and cHartS 19
WWWHuBSpOTCOM share ebook
Source Infodocket 2012
14
1 in 5 page views in the uS occurs on Facebook
EE EE E
47 Handy Facebook StatS and cHartS 20
WWWHuBSpOTCOM share ebook
42 OF MARkETERS SAY FACEBOOk IS crItIcaL OR IMPortant TO THEIR BuSINESSSource State of Inbound Marketing 2012
15
47 Handy Facebook StatS and cHartS 21
WWWHuBSpOTCOM share ebook
Brand engagement in 2011 increased by 176
16
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 22
WWWHuBSpOTCOM share ebook
Facebook for business
47 Handy Facebook StatS and cHartS 23
WWWHuBSpOTCOM share ebook
of marketers said so-cial media became more important to their marketing campaigns in the last 6 months
17
Source State of Inbound Marketing HubSpot 2012
62
47 Handy Facebook StatS and cHartS 24
WWWHuBSpOTCOM share ebook
Companies that acquired customers from Facebook
Source State of Inbound Marketing 2012
18
77
B2C
43
B2B
47 Handy Facebook StatS and cHartS 25
WWWHuBSpOTCOM share ebook
0102030405060708090
100
RetailWholesale Education TechSoftware Healthcare Manufacturing
Retail is the top industry that has acquired customers through Facebook
Source State of Inbound Marketing HubSpot 2012
19
47 Handy Facebook StatS and cHartS 26
WWWHuBSpOTCOM share ebook
of uS companies have fired someone because of what they have posted on social media
O
wSend them packing
OO20
Source The Social Skinny
8
47 Handy Facebook StatS and cHartS 27
WWWHuBSpOTCOM share ebook
The number of businesses that say Facebook is critical or important to their business has increased by
Source State of Inbound Marketing HubSpot March 2012
21
75
47 Handy Facebook StatS and cHartS 28
WWWHuBSpOTCOM share ebook
80 of uS social network users prefer to connect to brands through Facebook
U22
jj
j Source State of Inbound Marketing HubSpot March 2012
j j
j
j
47 Handy Facebook StatS and cHartS 29
WWWHuBSpOTCOM share ebook
Brands have seen a 46 increase in user engagement with the new business Timeline
23
P
B N
Source Simply Measured
47 Handy Facebook StatS and cHartS 30
WWWHuBSpOTCOM share ebook
Brands have seen a 65 increase in user engagement of INTERACTIVE content with the new Timeline V24
Source Simply Measured
47 Handy Facebook StatS and cHartS 31
WWWHuBSpOTCOM share ebook
EwE
EEE
EEEE
Ratio of views to shares of Facebook comments
Source BuzzFeed
25
91
47 Handy Facebook StatS and cHartS 32
WWWHuBSpOTCOM share ebook
72 of marketers handle social media inhouse H26
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 33
WWWHuBSpOTCOM share ebook
Marketers struggle with lead generation on Facebook
27
Source SocialMediaExaminer
47 Handy Facebook StatS and cHartS 34
WWWHuBSpOTCOM share ebook
43 of people ages 20-29 use Facebook for marketing +11 hours per week
t28
Source SocialMediaExaminer
tt
ttt
t
t t
47 Handy Facebook StatS and cHartS 35
WWWHuBSpOTCOM share ebook
Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012
29
47 Handy Facebook StatS and cHartS 36
WWWHuBSpOTCOM share ebook
Social media has a 100 higher lead-to-close rate than outbound marketing
00
05
10
15
20
25
30
35
40
45
Social Media Outbound Marketing
Source State of Inbound Marketing HubSpot 2012
30
47 Handy Facebook StatS and cHartS 37
WWWHuBSpOTCOM share ebook
Small businesses spend 18 of their budgets on social media the most out of all marketing channels
31
Source State of Inbound Marketing HubSpot 2012
$
47 Handy Facebook StatS and cHartS 38
WWWHuBSpOTCOM share ebook
retail brands on Facebook
47 Handy Facebook StatS and cHartS 39
WWWHuBSpOTCOM share ebook
53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $
32
Source Sociablelabs
47 Handy Facebook StatS and cHartS 40
WWWHuBSpOTCOM share ebook
Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259
33
Source Bazaarvoice
47 Handy Facebook StatS and cHartS 41
WWWHuBSpOTCOM share ebook
51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook
34
Source HubSpot
47 Handy Facebook StatS and cHartS 42
WWWHuBSpOTCOM share ebook
Friends of Fans
47 Handy Facebook StatS and cHartS 43
WWWHuBSpOTCOM share ebook
and advice they hear on67 of uS online
consumers trust information
35
Source BlogHer
47 Handy Facebook StatS and cHartS 44
WWWHuBSpOTCOM share ebook
56 of people are more likely to recommend a brand after becoming a fan on Facebook
Source Digital Buzz Bloggt
36
U
47 Handy Facebook StatS and cHartS 45
WWWHuBSpOTCOM share ebook
of uS online consumers have made a purchase based on recommendations from friends on Facebook
37
33Source Fricay Corner 10 Mobile Marketing Stats
47 Handy Facebook StatS and cHartS 46
WWWHuBSpOTCOM share ebook
70 of Facebook consumers follow links posted by family and friends A
AAA38
Source pew Research
47 Handy Facebook StatS and cHartS 47
WWWHuBSpOTCOM share ebook
Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012
]
39
$
47 Handy Facebook StatS and cHartS 48
WWWHuBSpOTCOM share ebook
Brands on Facebook extend their reach to friends of fans by 50-200
U g
g
g
40
Source Comscoreg
47 Handy Facebook StatS and cHartS 49
WWWHuBSpOTCOM share ebook
Facebook advertising
47 Handy Facebook StatS and cHartS 50
WWWHuBSpOTCOM share ebook
of marketers plan on using Facebook ads in the future
41
Source Social Media Today90
47 Handy Facebook StatS and cHartS 51
WWWHuBSpOTCOM share ebook
56 of marketers have increased their Facebook ad budget for 2012
42
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 52
WWWHuBSpOTCOM share ebook
68 of marketers say that Facebook ads are effective in fan and customer acquisition
143
Source Social Media Today
47 Handy Facebook StatS and cHartS 53
WWWHuBSpOTCOM share ebook
39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X
44
Source Social Media Today
47 Handy Facebook StatS and cHartS 54
WWWHuBSpOTCOM share ebook
The average cost per click increased
45
Source ClearSlide25 between q4 2011 and q1 2012
47 Handy Facebook StatS and cHartS 55
WWWHuBSpOTCOM share ebook
Average CpM $12
Average cost per click
$114
46The average Facebook advertising costs in 2012 areSource Social Bakers
47 Handy Facebook StatS and cHartS 56
WWWHuBSpOTCOM share ebook
95 of all wall posts are not answered by brands gt47
Source Social Skinny
OpTIMIzE FOR SOCIAL
Optimize your content for social
sharing with Hubspot Make your
marketing emails blog posts and
landing pages more social today
Measure how many leads and
customers you are getting from
Facebook and improve your social
media lead generation with HubSpot
gENERATE LEADS FROM FACEBOOk
LEADgENERATION
UBLOggINg amp
SOCIAL MEDIA
qEMAIL amp
AuTOMATION
MSEARCH
OpTIMIzATION
sMARkETINgANALYTICS
YLEAD
MANAgEMENT
g
to learn how the HubSpot all-in-one marketing software can help you
REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS
47 Handy Facebook StatS and cHartS 9
WWWHuBSpOTCOM share ebook
people ages 25-34 use Facebook the most
4
Source Emarketer 2012
47 Handy Facebook StatS and cHartS 10
WWWHuBSpOTCOM share ebook
5 new Facebook profiles are made every second
UU UU U
5
Source AllFacebook 2012
47 Handy Facebook StatS and cHartS 11
WWWHuBSpOTCOM share ebook
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
Facebook users are
47 male
53 female
6Source Emarketer
47 Handy Facebook StatS and cHartS 12
WWWHuBSpOTCOM share ebook
tTraffic is highest mid-week between 1-3pm
7
Source Bitly blog
47 Handy Facebook StatS and cHartS 13
WWWHuBSpOTCOM share ebook
S
Engagement is 18 higher onThursdays amp Fridays
8
Source Bitly blog
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
47 Handy Facebook StatS and cHartS 14
WWWHuBSpOTCOM share ebook
There are 83
million fake Facebook profiles
9
Source CNN
47 Handy Facebook StatS and cHartS 15
WWWHuBSpOTCOM share ebook
300 million photos areuploaded each day
10
Source gizmodo
47 Handy Facebook StatS and cHartS 16
WWWHuBSpOTCOM share ebook
The average
time spent on Facebook is 20 minutes per visitSource Infodocket
t11
47 Handy Facebook StatS and cHartS 17
WWWHuBSpOTCOM share ebook
ww510000 comments are posted w
293000 statuses are
updated
136000 photos
are uploaded
12
Source The Social Skinny
Every 60 seconds
47 Handy Facebook StatS and cHartS 18
WWWHuBSpOTCOM share ebook
of 18-24 year-olds check Facebook when they wake up
13
Source The Social Skinny
50
47 Handy Facebook StatS and cHartS 19
WWWHuBSpOTCOM share ebook
Source Infodocket 2012
14
1 in 5 page views in the uS occurs on Facebook
EE EE E
47 Handy Facebook StatS and cHartS 20
WWWHuBSpOTCOM share ebook
42 OF MARkETERS SAY FACEBOOk IS crItIcaL OR IMPortant TO THEIR BuSINESSSource State of Inbound Marketing 2012
15
47 Handy Facebook StatS and cHartS 21
WWWHuBSpOTCOM share ebook
Brand engagement in 2011 increased by 176
16
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 22
WWWHuBSpOTCOM share ebook
Facebook for business
47 Handy Facebook StatS and cHartS 23
WWWHuBSpOTCOM share ebook
of marketers said so-cial media became more important to their marketing campaigns in the last 6 months
17
Source State of Inbound Marketing HubSpot 2012
62
47 Handy Facebook StatS and cHartS 24
WWWHuBSpOTCOM share ebook
Companies that acquired customers from Facebook
Source State of Inbound Marketing 2012
18
77
B2C
43
B2B
47 Handy Facebook StatS and cHartS 25
WWWHuBSpOTCOM share ebook
0102030405060708090
100
RetailWholesale Education TechSoftware Healthcare Manufacturing
Retail is the top industry that has acquired customers through Facebook
Source State of Inbound Marketing HubSpot 2012
19
47 Handy Facebook StatS and cHartS 26
WWWHuBSpOTCOM share ebook
of uS companies have fired someone because of what they have posted on social media
O
wSend them packing
OO20
Source The Social Skinny
8
47 Handy Facebook StatS and cHartS 27
WWWHuBSpOTCOM share ebook
The number of businesses that say Facebook is critical or important to their business has increased by
Source State of Inbound Marketing HubSpot March 2012
21
75
47 Handy Facebook StatS and cHartS 28
WWWHuBSpOTCOM share ebook
80 of uS social network users prefer to connect to brands through Facebook
U22
jj
j Source State of Inbound Marketing HubSpot March 2012
j j
j
j
47 Handy Facebook StatS and cHartS 29
WWWHuBSpOTCOM share ebook
Brands have seen a 46 increase in user engagement with the new business Timeline
23
P
B N
Source Simply Measured
47 Handy Facebook StatS and cHartS 30
WWWHuBSpOTCOM share ebook
Brands have seen a 65 increase in user engagement of INTERACTIVE content with the new Timeline V24
Source Simply Measured
47 Handy Facebook StatS and cHartS 31
WWWHuBSpOTCOM share ebook
EwE
EEE
EEEE
Ratio of views to shares of Facebook comments
Source BuzzFeed
25
91
47 Handy Facebook StatS and cHartS 32
WWWHuBSpOTCOM share ebook
72 of marketers handle social media inhouse H26
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 33
WWWHuBSpOTCOM share ebook
Marketers struggle with lead generation on Facebook
27
Source SocialMediaExaminer
47 Handy Facebook StatS and cHartS 34
WWWHuBSpOTCOM share ebook
43 of people ages 20-29 use Facebook for marketing +11 hours per week
t28
Source SocialMediaExaminer
tt
ttt
t
t t
47 Handy Facebook StatS and cHartS 35
WWWHuBSpOTCOM share ebook
Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012
29
47 Handy Facebook StatS and cHartS 36
WWWHuBSpOTCOM share ebook
Social media has a 100 higher lead-to-close rate than outbound marketing
00
05
10
15
20
25
30
35
40
45
Social Media Outbound Marketing
Source State of Inbound Marketing HubSpot 2012
30
47 Handy Facebook StatS and cHartS 37
WWWHuBSpOTCOM share ebook
Small businesses spend 18 of their budgets on social media the most out of all marketing channels
31
Source State of Inbound Marketing HubSpot 2012
$
47 Handy Facebook StatS and cHartS 38
WWWHuBSpOTCOM share ebook
retail brands on Facebook
47 Handy Facebook StatS and cHartS 39
WWWHuBSpOTCOM share ebook
53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $
32
Source Sociablelabs
47 Handy Facebook StatS and cHartS 40
WWWHuBSpOTCOM share ebook
Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259
33
Source Bazaarvoice
47 Handy Facebook StatS and cHartS 41
WWWHuBSpOTCOM share ebook
51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook
34
Source HubSpot
47 Handy Facebook StatS and cHartS 42
WWWHuBSpOTCOM share ebook
Friends of Fans
47 Handy Facebook StatS and cHartS 43
WWWHuBSpOTCOM share ebook
and advice they hear on67 of uS online
consumers trust information
35
Source BlogHer
47 Handy Facebook StatS and cHartS 44
WWWHuBSpOTCOM share ebook
56 of people are more likely to recommend a brand after becoming a fan on Facebook
Source Digital Buzz Bloggt
36
U
47 Handy Facebook StatS and cHartS 45
WWWHuBSpOTCOM share ebook
of uS online consumers have made a purchase based on recommendations from friends on Facebook
37
33Source Fricay Corner 10 Mobile Marketing Stats
47 Handy Facebook StatS and cHartS 46
WWWHuBSpOTCOM share ebook
70 of Facebook consumers follow links posted by family and friends A
AAA38
Source pew Research
47 Handy Facebook StatS and cHartS 47
WWWHuBSpOTCOM share ebook
Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012
]
39
$
47 Handy Facebook StatS and cHartS 48
WWWHuBSpOTCOM share ebook
Brands on Facebook extend their reach to friends of fans by 50-200
U g
g
g
40
Source Comscoreg
47 Handy Facebook StatS and cHartS 49
WWWHuBSpOTCOM share ebook
Facebook advertising
47 Handy Facebook StatS and cHartS 50
WWWHuBSpOTCOM share ebook
of marketers plan on using Facebook ads in the future
41
Source Social Media Today90
47 Handy Facebook StatS and cHartS 51
WWWHuBSpOTCOM share ebook
56 of marketers have increased their Facebook ad budget for 2012
42
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 52
WWWHuBSpOTCOM share ebook
68 of marketers say that Facebook ads are effective in fan and customer acquisition
143
Source Social Media Today
47 Handy Facebook StatS and cHartS 53
WWWHuBSpOTCOM share ebook
39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X
44
Source Social Media Today
47 Handy Facebook StatS and cHartS 54
WWWHuBSpOTCOM share ebook
The average cost per click increased
45
Source ClearSlide25 between q4 2011 and q1 2012
47 Handy Facebook StatS and cHartS 55
WWWHuBSpOTCOM share ebook
Average CpM $12
Average cost per click
$114
46The average Facebook advertising costs in 2012 areSource Social Bakers
47 Handy Facebook StatS and cHartS 56
WWWHuBSpOTCOM share ebook
95 of all wall posts are not answered by brands gt47
Source Social Skinny
OpTIMIzE FOR SOCIAL
Optimize your content for social
sharing with Hubspot Make your
marketing emails blog posts and
landing pages more social today
Measure how many leads and
customers you are getting from
Facebook and improve your social
media lead generation with HubSpot
gENERATE LEADS FROM FACEBOOk
LEADgENERATION
UBLOggINg amp
SOCIAL MEDIA
qEMAIL amp
AuTOMATION
MSEARCH
OpTIMIzATION
sMARkETINgANALYTICS
YLEAD
MANAgEMENT
g
to learn how the HubSpot all-in-one marketing software can help you
REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS
47 Handy Facebook StatS and cHartS 10
WWWHuBSpOTCOM share ebook
5 new Facebook profiles are made every second
UU UU U
5
Source AllFacebook 2012
47 Handy Facebook StatS and cHartS 11
WWWHuBSpOTCOM share ebook
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
Facebook users are
47 male
53 female
6Source Emarketer
47 Handy Facebook StatS and cHartS 12
WWWHuBSpOTCOM share ebook
tTraffic is highest mid-week between 1-3pm
7
Source Bitly blog
47 Handy Facebook StatS and cHartS 13
WWWHuBSpOTCOM share ebook
S
Engagement is 18 higher onThursdays amp Fridays
8
Source Bitly blog
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
47 Handy Facebook StatS and cHartS 14
WWWHuBSpOTCOM share ebook
There are 83
million fake Facebook profiles
9
Source CNN
47 Handy Facebook StatS and cHartS 15
WWWHuBSpOTCOM share ebook
300 million photos areuploaded each day
10
Source gizmodo
47 Handy Facebook StatS and cHartS 16
WWWHuBSpOTCOM share ebook
The average
time spent on Facebook is 20 minutes per visitSource Infodocket
t11
47 Handy Facebook StatS and cHartS 17
WWWHuBSpOTCOM share ebook
ww510000 comments are posted w
293000 statuses are
updated
136000 photos
are uploaded
12
Source The Social Skinny
Every 60 seconds
47 Handy Facebook StatS and cHartS 18
WWWHuBSpOTCOM share ebook
of 18-24 year-olds check Facebook when they wake up
13
Source The Social Skinny
50
47 Handy Facebook StatS and cHartS 19
WWWHuBSpOTCOM share ebook
Source Infodocket 2012
14
1 in 5 page views in the uS occurs on Facebook
EE EE E
47 Handy Facebook StatS and cHartS 20
WWWHuBSpOTCOM share ebook
42 OF MARkETERS SAY FACEBOOk IS crItIcaL OR IMPortant TO THEIR BuSINESSSource State of Inbound Marketing 2012
15
47 Handy Facebook StatS and cHartS 21
WWWHuBSpOTCOM share ebook
Brand engagement in 2011 increased by 176
16
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 22
WWWHuBSpOTCOM share ebook
Facebook for business
47 Handy Facebook StatS and cHartS 23
WWWHuBSpOTCOM share ebook
of marketers said so-cial media became more important to their marketing campaigns in the last 6 months
17
Source State of Inbound Marketing HubSpot 2012
62
47 Handy Facebook StatS and cHartS 24
WWWHuBSpOTCOM share ebook
Companies that acquired customers from Facebook
Source State of Inbound Marketing 2012
18
77
B2C
43
B2B
47 Handy Facebook StatS and cHartS 25
WWWHuBSpOTCOM share ebook
0102030405060708090
100
RetailWholesale Education TechSoftware Healthcare Manufacturing
Retail is the top industry that has acquired customers through Facebook
Source State of Inbound Marketing HubSpot 2012
19
47 Handy Facebook StatS and cHartS 26
WWWHuBSpOTCOM share ebook
of uS companies have fired someone because of what they have posted on social media
O
wSend them packing
OO20
Source The Social Skinny
8
47 Handy Facebook StatS and cHartS 27
WWWHuBSpOTCOM share ebook
The number of businesses that say Facebook is critical or important to their business has increased by
Source State of Inbound Marketing HubSpot March 2012
21
75
47 Handy Facebook StatS and cHartS 28
WWWHuBSpOTCOM share ebook
80 of uS social network users prefer to connect to brands through Facebook
U22
jj
j Source State of Inbound Marketing HubSpot March 2012
j j
j
j
47 Handy Facebook StatS and cHartS 29
WWWHuBSpOTCOM share ebook
Brands have seen a 46 increase in user engagement with the new business Timeline
23
P
B N
Source Simply Measured
47 Handy Facebook StatS and cHartS 30
WWWHuBSpOTCOM share ebook
Brands have seen a 65 increase in user engagement of INTERACTIVE content with the new Timeline V24
Source Simply Measured
47 Handy Facebook StatS and cHartS 31
WWWHuBSpOTCOM share ebook
EwE
EEE
EEEE
Ratio of views to shares of Facebook comments
Source BuzzFeed
25
91
47 Handy Facebook StatS and cHartS 32
WWWHuBSpOTCOM share ebook
72 of marketers handle social media inhouse H26
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 33
WWWHuBSpOTCOM share ebook
Marketers struggle with lead generation on Facebook
27
Source SocialMediaExaminer
47 Handy Facebook StatS and cHartS 34
WWWHuBSpOTCOM share ebook
43 of people ages 20-29 use Facebook for marketing +11 hours per week
t28
Source SocialMediaExaminer
tt
ttt
t
t t
47 Handy Facebook StatS and cHartS 35
WWWHuBSpOTCOM share ebook
Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012
29
47 Handy Facebook StatS and cHartS 36
WWWHuBSpOTCOM share ebook
Social media has a 100 higher lead-to-close rate than outbound marketing
00
05
10
15
20
25
30
35
40
45
Social Media Outbound Marketing
Source State of Inbound Marketing HubSpot 2012
30
47 Handy Facebook StatS and cHartS 37
WWWHuBSpOTCOM share ebook
Small businesses spend 18 of their budgets on social media the most out of all marketing channels
31
Source State of Inbound Marketing HubSpot 2012
$
47 Handy Facebook StatS and cHartS 38
WWWHuBSpOTCOM share ebook
retail brands on Facebook
47 Handy Facebook StatS and cHartS 39
WWWHuBSpOTCOM share ebook
53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $
32
Source Sociablelabs
47 Handy Facebook StatS and cHartS 40
WWWHuBSpOTCOM share ebook
Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259
33
Source Bazaarvoice
47 Handy Facebook StatS and cHartS 41
WWWHuBSpOTCOM share ebook
51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook
34
Source HubSpot
47 Handy Facebook StatS and cHartS 42
WWWHuBSpOTCOM share ebook
Friends of Fans
47 Handy Facebook StatS and cHartS 43
WWWHuBSpOTCOM share ebook
and advice they hear on67 of uS online
consumers trust information
35
Source BlogHer
47 Handy Facebook StatS and cHartS 44
WWWHuBSpOTCOM share ebook
56 of people are more likely to recommend a brand after becoming a fan on Facebook
Source Digital Buzz Bloggt
36
U
47 Handy Facebook StatS and cHartS 45
WWWHuBSpOTCOM share ebook
of uS online consumers have made a purchase based on recommendations from friends on Facebook
37
33Source Fricay Corner 10 Mobile Marketing Stats
47 Handy Facebook StatS and cHartS 46
WWWHuBSpOTCOM share ebook
70 of Facebook consumers follow links posted by family and friends A
AAA38
Source pew Research
47 Handy Facebook StatS and cHartS 47
WWWHuBSpOTCOM share ebook
Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012
]
39
$
47 Handy Facebook StatS and cHartS 48
WWWHuBSpOTCOM share ebook
Brands on Facebook extend their reach to friends of fans by 50-200
U g
g
g
40
Source Comscoreg
47 Handy Facebook StatS and cHartS 49
WWWHuBSpOTCOM share ebook
Facebook advertising
47 Handy Facebook StatS and cHartS 50
WWWHuBSpOTCOM share ebook
of marketers plan on using Facebook ads in the future
41
Source Social Media Today90
47 Handy Facebook StatS and cHartS 51
WWWHuBSpOTCOM share ebook
56 of marketers have increased their Facebook ad budget for 2012
42
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 52
WWWHuBSpOTCOM share ebook
68 of marketers say that Facebook ads are effective in fan and customer acquisition
143
Source Social Media Today
47 Handy Facebook StatS and cHartS 53
WWWHuBSpOTCOM share ebook
39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X
44
Source Social Media Today
47 Handy Facebook StatS and cHartS 54
WWWHuBSpOTCOM share ebook
The average cost per click increased
45
Source ClearSlide25 between q4 2011 and q1 2012
47 Handy Facebook StatS and cHartS 55
WWWHuBSpOTCOM share ebook
Average CpM $12
Average cost per click
$114
46The average Facebook advertising costs in 2012 areSource Social Bakers
47 Handy Facebook StatS and cHartS 56
WWWHuBSpOTCOM share ebook
95 of all wall posts are not answered by brands gt47
Source Social Skinny
OpTIMIzE FOR SOCIAL
Optimize your content for social
sharing with Hubspot Make your
marketing emails blog posts and
landing pages more social today
Measure how many leads and
customers you are getting from
Facebook and improve your social
media lead generation with HubSpot
gENERATE LEADS FROM FACEBOOk
LEADgENERATION
UBLOggINg amp
SOCIAL MEDIA
qEMAIL amp
AuTOMATION
MSEARCH
OpTIMIzATION
sMARkETINgANALYTICS
YLEAD
MANAgEMENT
g
to learn how the HubSpot all-in-one marketing software can help you
REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS
47 Handy Facebook StatS and cHartS 11
WWWHuBSpOTCOM share ebook
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
Facebook users are
47 male
53 female
6Source Emarketer
47 Handy Facebook StatS and cHartS 12
WWWHuBSpOTCOM share ebook
tTraffic is highest mid-week between 1-3pm
7
Source Bitly blog
47 Handy Facebook StatS and cHartS 13
WWWHuBSpOTCOM share ebook
S
Engagement is 18 higher onThursdays amp Fridays
8
Source Bitly blog
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
47 Handy Facebook StatS and cHartS 14
WWWHuBSpOTCOM share ebook
There are 83
million fake Facebook profiles
9
Source CNN
47 Handy Facebook StatS and cHartS 15
WWWHuBSpOTCOM share ebook
300 million photos areuploaded each day
10
Source gizmodo
47 Handy Facebook StatS and cHartS 16
WWWHuBSpOTCOM share ebook
The average
time spent on Facebook is 20 minutes per visitSource Infodocket
t11
47 Handy Facebook StatS and cHartS 17
WWWHuBSpOTCOM share ebook
ww510000 comments are posted w
293000 statuses are
updated
136000 photos
are uploaded
12
Source The Social Skinny
Every 60 seconds
47 Handy Facebook StatS and cHartS 18
WWWHuBSpOTCOM share ebook
of 18-24 year-olds check Facebook when they wake up
13
Source The Social Skinny
50
47 Handy Facebook StatS and cHartS 19
WWWHuBSpOTCOM share ebook
Source Infodocket 2012
14
1 in 5 page views in the uS occurs on Facebook
EE EE E
47 Handy Facebook StatS and cHartS 20
WWWHuBSpOTCOM share ebook
42 OF MARkETERS SAY FACEBOOk IS crItIcaL OR IMPortant TO THEIR BuSINESSSource State of Inbound Marketing 2012
15
47 Handy Facebook StatS and cHartS 21
WWWHuBSpOTCOM share ebook
Brand engagement in 2011 increased by 176
16
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 22
WWWHuBSpOTCOM share ebook
Facebook for business
47 Handy Facebook StatS and cHartS 23
WWWHuBSpOTCOM share ebook
of marketers said so-cial media became more important to their marketing campaigns in the last 6 months
17
Source State of Inbound Marketing HubSpot 2012
62
47 Handy Facebook StatS and cHartS 24
WWWHuBSpOTCOM share ebook
Companies that acquired customers from Facebook
Source State of Inbound Marketing 2012
18
77
B2C
43
B2B
47 Handy Facebook StatS and cHartS 25
WWWHuBSpOTCOM share ebook
0102030405060708090
100
RetailWholesale Education TechSoftware Healthcare Manufacturing
Retail is the top industry that has acquired customers through Facebook
Source State of Inbound Marketing HubSpot 2012
19
47 Handy Facebook StatS and cHartS 26
WWWHuBSpOTCOM share ebook
of uS companies have fired someone because of what they have posted on social media
O
wSend them packing
OO20
Source The Social Skinny
8
47 Handy Facebook StatS and cHartS 27
WWWHuBSpOTCOM share ebook
The number of businesses that say Facebook is critical or important to their business has increased by
Source State of Inbound Marketing HubSpot March 2012
21
75
47 Handy Facebook StatS and cHartS 28
WWWHuBSpOTCOM share ebook
80 of uS social network users prefer to connect to brands through Facebook
U22
jj
j Source State of Inbound Marketing HubSpot March 2012
j j
j
j
47 Handy Facebook StatS and cHartS 29
WWWHuBSpOTCOM share ebook
Brands have seen a 46 increase in user engagement with the new business Timeline
23
P
B N
Source Simply Measured
47 Handy Facebook StatS and cHartS 30
WWWHuBSpOTCOM share ebook
Brands have seen a 65 increase in user engagement of INTERACTIVE content with the new Timeline V24
Source Simply Measured
47 Handy Facebook StatS and cHartS 31
WWWHuBSpOTCOM share ebook
EwE
EEE
EEEE
Ratio of views to shares of Facebook comments
Source BuzzFeed
25
91
47 Handy Facebook StatS and cHartS 32
WWWHuBSpOTCOM share ebook
72 of marketers handle social media inhouse H26
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 33
WWWHuBSpOTCOM share ebook
Marketers struggle with lead generation on Facebook
27
Source SocialMediaExaminer
47 Handy Facebook StatS and cHartS 34
WWWHuBSpOTCOM share ebook
43 of people ages 20-29 use Facebook for marketing +11 hours per week
t28
Source SocialMediaExaminer
tt
ttt
t
t t
47 Handy Facebook StatS and cHartS 35
WWWHuBSpOTCOM share ebook
Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012
29
47 Handy Facebook StatS and cHartS 36
WWWHuBSpOTCOM share ebook
Social media has a 100 higher lead-to-close rate than outbound marketing
00
05
10
15
20
25
30
35
40
45
Social Media Outbound Marketing
Source State of Inbound Marketing HubSpot 2012
30
47 Handy Facebook StatS and cHartS 37
WWWHuBSpOTCOM share ebook
Small businesses spend 18 of their budgets on social media the most out of all marketing channels
31
Source State of Inbound Marketing HubSpot 2012
$
47 Handy Facebook StatS and cHartS 38
WWWHuBSpOTCOM share ebook
retail brands on Facebook
47 Handy Facebook StatS and cHartS 39
WWWHuBSpOTCOM share ebook
53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $
32
Source Sociablelabs
47 Handy Facebook StatS and cHartS 40
WWWHuBSpOTCOM share ebook
Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259
33
Source Bazaarvoice
47 Handy Facebook StatS and cHartS 41
WWWHuBSpOTCOM share ebook
51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook
34
Source HubSpot
47 Handy Facebook StatS and cHartS 42
WWWHuBSpOTCOM share ebook
Friends of Fans
47 Handy Facebook StatS and cHartS 43
WWWHuBSpOTCOM share ebook
and advice they hear on67 of uS online
consumers trust information
35
Source BlogHer
47 Handy Facebook StatS and cHartS 44
WWWHuBSpOTCOM share ebook
56 of people are more likely to recommend a brand after becoming a fan on Facebook
Source Digital Buzz Bloggt
36
U
47 Handy Facebook StatS and cHartS 45
WWWHuBSpOTCOM share ebook
of uS online consumers have made a purchase based on recommendations from friends on Facebook
37
33Source Fricay Corner 10 Mobile Marketing Stats
47 Handy Facebook StatS and cHartS 46
WWWHuBSpOTCOM share ebook
70 of Facebook consumers follow links posted by family and friends A
AAA38
Source pew Research
47 Handy Facebook StatS and cHartS 47
WWWHuBSpOTCOM share ebook
Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012
]
39
$
47 Handy Facebook StatS and cHartS 48
WWWHuBSpOTCOM share ebook
Brands on Facebook extend their reach to friends of fans by 50-200
U g
g
g
40
Source Comscoreg
47 Handy Facebook StatS and cHartS 49
WWWHuBSpOTCOM share ebook
Facebook advertising
47 Handy Facebook StatS and cHartS 50
WWWHuBSpOTCOM share ebook
of marketers plan on using Facebook ads in the future
41
Source Social Media Today90
47 Handy Facebook StatS and cHartS 51
WWWHuBSpOTCOM share ebook
56 of marketers have increased their Facebook ad budget for 2012
42
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 52
WWWHuBSpOTCOM share ebook
68 of marketers say that Facebook ads are effective in fan and customer acquisition
143
Source Social Media Today
47 Handy Facebook StatS and cHartS 53
WWWHuBSpOTCOM share ebook
39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X
44
Source Social Media Today
47 Handy Facebook StatS and cHartS 54
WWWHuBSpOTCOM share ebook
The average cost per click increased
45
Source ClearSlide25 between q4 2011 and q1 2012
47 Handy Facebook StatS and cHartS 55
WWWHuBSpOTCOM share ebook
Average CpM $12
Average cost per click
$114
46The average Facebook advertising costs in 2012 areSource Social Bakers
47 Handy Facebook StatS and cHartS 56
WWWHuBSpOTCOM share ebook
95 of all wall posts are not answered by brands gt47
Source Social Skinny
OpTIMIzE FOR SOCIAL
Optimize your content for social
sharing with Hubspot Make your
marketing emails blog posts and
landing pages more social today
Measure how many leads and
customers you are getting from
Facebook and improve your social
media lead generation with HubSpot
gENERATE LEADS FROM FACEBOOk
LEADgENERATION
UBLOggINg amp
SOCIAL MEDIA
qEMAIL amp
AuTOMATION
MSEARCH
OpTIMIzATION
sMARkETINgANALYTICS
YLEAD
MANAgEMENT
g
to learn how the HubSpot all-in-one marketing software can help you
REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS
47 Handy Facebook StatS and cHartS 12
WWWHuBSpOTCOM share ebook
tTraffic is highest mid-week between 1-3pm
7
Source Bitly blog
47 Handy Facebook StatS and cHartS 13
WWWHuBSpOTCOM share ebook
S
Engagement is 18 higher onThursdays amp Fridays
8
Source Bitly blog
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
47 Handy Facebook StatS and cHartS 14
WWWHuBSpOTCOM share ebook
There are 83
million fake Facebook profiles
9
Source CNN
47 Handy Facebook StatS and cHartS 15
WWWHuBSpOTCOM share ebook
300 million photos areuploaded each day
10
Source gizmodo
47 Handy Facebook StatS and cHartS 16
WWWHuBSpOTCOM share ebook
The average
time spent on Facebook is 20 minutes per visitSource Infodocket
t11
47 Handy Facebook StatS and cHartS 17
WWWHuBSpOTCOM share ebook
ww510000 comments are posted w
293000 statuses are
updated
136000 photos
are uploaded
12
Source The Social Skinny
Every 60 seconds
47 Handy Facebook StatS and cHartS 18
WWWHuBSpOTCOM share ebook
of 18-24 year-olds check Facebook when they wake up
13
Source The Social Skinny
50
47 Handy Facebook StatS and cHartS 19
WWWHuBSpOTCOM share ebook
Source Infodocket 2012
14
1 in 5 page views in the uS occurs on Facebook
EE EE E
47 Handy Facebook StatS and cHartS 20
WWWHuBSpOTCOM share ebook
42 OF MARkETERS SAY FACEBOOk IS crItIcaL OR IMPortant TO THEIR BuSINESSSource State of Inbound Marketing 2012
15
47 Handy Facebook StatS and cHartS 21
WWWHuBSpOTCOM share ebook
Brand engagement in 2011 increased by 176
16
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 22
WWWHuBSpOTCOM share ebook
Facebook for business
47 Handy Facebook StatS and cHartS 23
WWWHuBSpOTCOM share ebook
of marketers said so-cial media became more important to their marketing campaigns in the last 6 months
17
Source State of Inbound Marketing HubSpot 2012
62
47 Handy Facebook StatS and cHartS 24
WWWHuBSpOTCOM share ebook
Companies that acquired customers from Facebook
Source State of Inbound Marketing 2012
18
77
B2C
43
B2B
47 Handy Facebook StatS and cHartS 25
WWWHuBSpOTCOM share ebook
0102030405060708090
100
RetailWholesale Education TechSoftware Healthcare Manufacturing
Retail is the top industry that has acquired customers through Facebook
Source State of Inbound Marketing HubSpot 2012
19
47 Handy Facebook StatS and cHartS 26
WWWHuBSpOTCOM share ebook
of uS companies have fired someone because of what they have posted on social media
O
wSend them packing
OO20
Source The Social Skinny
8
47 Handy Facebook StatS and cHartS 27
WWWHuBSpOTCOM share ebook
The number of businesses that say Facebook is critical or important to their business has increased by
Source State of Inbound Marketing HubSpot March 2012
21
75
47 Handy Facebook StatS and cHartS 28
WWWHuBSpOTCOM share ebook
80 of uS social network users prefer to connect to brands through Facebook
U22
jj
j Source State of Inbound Marketing HubSpot March 2012
j j
j
j
47 Handy Facebook StatS and cHartS 29
WWWHuBSpOTCOM share ebook
Brands have seen a 46 increase in user engagement with the new business Timeline
23
P
B N
Source Simply Measured
47 Handy Facebook StatS and cHartS 30
WWWHuBSpOTCOM share ebook
Brands have seen a 65 increase in user engagement of INTERACTIVE content with the new Timeline V24
Source Simply Measured
47 Handy Facebook StatS and cHartS 31
WWWHuBSpOTCOM share ebook
EwE
EEE
EEEE
Ratio of views to shares of Facebook comments
Source BuzzFeed
25
91
47 Handy Facebook StatS and cHartS 32
WWWHuBSpOTCOM share ebook
72 of marketers handle social media inhouse H26
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 33
WWWHuBSpOTCOM share ebook
Marketers struggle with lead generation on Facebook
27
Source SocialMediaExaminer
47 Handy Facebook StatS and cHartS 34
WWWHuBSpOTCOM share ebook
43 of people ages 20-29 use Facebook for marketing +11 hours per week
t28
Source SocialMediaExaminer
tt
ttt
t
t t
47 Handy Facebook StatS and cHartS 35
WWWHuBSpOTCOM share ebook
Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012
29
47 Handy Facebook StatS and cHartS 36
WWWHuBSpOTCOM share ebook
Social media has a 100 higher lead-to-close rate than outbound marketing
00
05
10
15
20
25
30
35
40
45
Social Media Outbound Marketing
Source State of Inbound Marketing HubSpot 2012
30
47 Handy Facebook StatS and cHartS 37
WWWHuBSpOTCOM share ebook
Small businesses spend 18 of their budgets on social media the most out of all marketing channels
31
Source State of Inbound Marketing HubSpot 2012
$
47 Handy Facebook StatS and cHartS 38
WWWHuBSpOTCOM share ebook
retail brands on Facebook
47 Handy Facebook StatS and cHartS 39
WWWHuBSpOTCOM share ebook
53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $
32
Source Sociablelabs
47 Handy Facebook StatS and cHartS 40
WWWHuBSpOTCOM share ebook
Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259
33
Source Bazaarvoice
47 Handy Facebook StatS and cHartS 41
WWWHuBSpOTCOM share ebook
51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook
34
Source HubSpot
47 Handy Facebook StatS and cHartS 42
WWWHuBSpOTCOM share ebook
Friends of Fans
47 Handy Facebook StatS and cHartS 43
WWWHuBSpOTCOM share ebook
and advice they hear on67 of uS online
consumers trust information
35
Source BlogHer
47 Handy Facebook StatS and cHartS 44
WWWHuBSpOTCOM share ebook
56 of people are more likely to recommend a brand after becoming a fan on Facebook
Source Digital Buzz Bloggt
36
U
47 Handy Facebook StatS and cHartS 45
WWWHuBSpOTCOM share ebook
of uS online consumers have made a purchase based on recommendations from friends on Facebook
37
33Source Fricay Corner 10 Mobile Marketing Stats
47 Handy Facebook StatS and cHartS 46
WWWHuBSpOTCOM share ebook
70 of Facebook consumers follow links posted by family and friends A
AAA38
Source pew Research
47 Handy Facebook StatS and cHartS 47
WWWHuBSpOTCOM share ebook
Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012
]
39
$
47 Handy Facebook StatS and cHartS 48
WWWHuBSpOTCOM share ebook
Brands on Facebook extend their reach to friends of fans by 50-200
U g
g
g
40
Source Comscoreg
47 Handy Facebook StatS and cHartS 49
WWWHuBSpOTCOM share ebook
Facebook advertising
47 Handy Facebook StatS and cHartS 50
WWWHuBSpOTCOM share ebook
of marketers plan on using Facebook ads in the future
41
Source Social Media Today90
47 Handy Facebook StatS and cHartS 51
WWWHuBSpOTCOM share ebook
56 of marketers have increased their Facebook ad budget for 2012
42
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 52
WWWHuBSpOTCOM share ebook
68 of marketers say that Facebook ads are effective in fan and customer acquisition
143
Source Social Media Today
47 Handy Facebook StatS and cHartS 53
WWWHuBSpOTCOM share ebook
39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X
44
Source Social Media Today
47 Handy Facebook StatS and cHartS 54
WWWHuBSpOTCOM share ebook
The average cost per click increased
45
Source ClearSlide25 between q4 2011 and q1 2012
47 Handy Facebook StatS and cHartS 55
WWWHuBSpOTCOM share ebook
Average CpM $12
Average cost per click
$114
46The average Facebook advertising costs in 2012 areSource Social Bakers
47 Handy Facebook StatS and cHartS 56
WWWHuBSpOTCOM share ebook
95 of all wall posts are not answered by brands gt47
Source Social Skinny
OpTIMIzE FOR SOCIAL
Optimize your content for social
sharing with Hubspot Make your
marketing emails blog posts and
landing pages more social today
Measure how many leads and
customers you are getting from
Facebook and improve your social
media lead generation with HubSpot
gENERATE LEADS FROM FACEBOOk
LEADgENERATION
UBLOggINg amp
SOCIAL MEDIA
qEMAIL amp
AuTOMATION
MSEARCH
OpTIMIzATION
sMARkETINgANALYTICS
YLEAD
MANAgEMENT
g
to learn how the HubSpot all-in-one marketing software can help you
REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS
47 Handy Facebook StatS and cHartS 13
WWWHuBSpOTCOM share ebook
S
Engagement is 18 higher onThursdays amp Fridays
8
Source Bitly blog
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
47 Handy Facebook StatS and cHartS 14
WWWHuBSpOTCOM share ebook
There are 83
million fake Facebook profiles
9
Source CNN
47 Handy Facebook StatS and cHartS 15
WWWHuBSpOTCOM share ebook
300 million photos areuploaded each day
10
Source gizmodo
47 Handy Facebook StatS and cHartS 16
WWWHuBSpOTCOM share ebook
The average
time spent on Facebook is 20 minutes per visitSource Infodocket
t11
47 Handy Facebook StatS and cHartS 17
WWWHuBSpOTCOM share ebook
ww510000 comments are posted w
293000 statuses are
updated
136000 photos
are uploaded
12
Source The Social Skinny
Every 60 seconds
47 Handy Facebook StatS and cHartS 18
WWWHuBSpOTCOM share ebook
of 18-24 year-olds check Facebook when they wake up
13
Source The Social Skinny
50
47 Handy Facebook StatS and cHartS 19
WWWHuBSpOTCOM share ebook
Source Infodocket 2012
14
1 in 5 page views in the uS occurs on Facebook
EE EE E
47 Handy Facebook StatS and cHartS 20
WWWHuBSpOTCOM share ebook
42 OF MARkETERS SAY FACEBOOk IS crItIcaL OR IMPortant TO THEIR BuSINESSSource State of Inbound Marketing 2012
15
47 Handy Facebook StatS and cHartS 21
WWWHuBSpOTCOM share ebook
Brand engagement in 2011 increased by 176
16
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 22
WWWHuBSpOTCOM share ebook
Facebook for business
47 Handy Facebook StatS and cHartS 23
WWWHuBSpOTCOM share ebook
of marketers said so-cial media became more important to their marketing campaigns in the last 6 months
17
Source State of Inbound Marketing HubSpot 2012
62
47 Handy Facebook StatS and cHartS 24
WWWHuBSpOTCOM share ebook
Companies that acquired customers from Facebook
Source State of Inbound Marketing 2012
18
77
B2C
43
B2B
47 Handy Facebook StatS and cHartS 25
WWWHuBSpOTCOM share ebook
0102030405060708090
100
RetailWholesale Education TechSoftware Healthcare Manufacturing
Retail is the top industry that has acquired customers through Facebook
Source State of Inbound Marketing HubSpot 2012
19
47 Handy Facebook StatS and cHartS 26
WWWHuBSpOTCOM share ebook
of uS companies have fired someone because of what they have posted on social media
O
wSend them packing
OO20
Source The Social Skinny
8
47 Handy Facebook StatS and cHartS 27
WWWHuBSpOTCOM share ebook
The number of businesses that say Facebook is critical or important to their business has increased by
Source State of Inbound Marketing HubSpot March 2012
21
75
47 Handy Facebook StatS and cHartS 28
WWWHuBSpOTCOM share ebook
80 of uS social network users prefer to connect to brands through Facebook
U22
jj
j Source State of Inbound Marketing HubSpot March 2012
j j
j
j
47 Handy Facebook StatS and cHartS 29
WWWHuBSpOTCOM share ebook
Brands have seen a 46 increase in user engagement with the new business Timeline
23
P
B N
Source Simply Measured
47 Handy Facebook StatS and cHartS 30
WWWHuBSpOTCOM share ebook
Brands have seen a 65 increase in user engagement of INTERACTIVE content with the new Timeline V24
Source Simply Measured
47 Handy Facebook StatS and cHartS 31
WWWHuBSpOTCOM share ebook
EwE
EEE
EEEE
Ratio of views to shares of Facebook comments
Source BuzzFeed
25
91
47 Handy Facebook StatS and cHartS 32
WWWHuBSpOTCOM share ebook
72 of marketers handle social media inhouse H26
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 33
WWWHuBSpOTCOM share ebook
Marketers struggle with lead generation on Facebook
27
Source SocialMediaExaminer
47 Handy Facebook StatS and cHartS 34
WWWHuBSpOTCOM share ebook
43 of people ages 20-29 use Facebook for marketing +11 hours per week
t28
Source SocialMediaExaminer
tt
ttt
t
t t
47 Handy Facebook StatS and cHartS 35
WWWHuBSpOTCOM share ebook
Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012
29
47 Handy Facebook StatS and cHartS 36
WWWHuBSpOTCOM share ebook
Social media has a 100 higher lead-to-close rate than outbound marketing
00
05
10
15
20
25
30
35
40
45
Social Media Outbound Marketing
Source State of Inbound Marketing HubSpot 2012
30
47 Handy Facebook StatS and cHartS 37
WWWHuBSpOTCOM share ebook
Small businesses spend 18 of their budgets on social media the most out of all marketing channels
31
Source State of Inbound Marketing HubSpot 2012
$
47 Handy Facebook StatS and cHartS 38
WWWHuBSpOTCOM share ebook
retail brands on Facebook
47 Handy Facebook StatS and cHartS 39
WWWHuBSpOTCOM share ebook
53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $
32
Source Sociablelabs
47 Handy Facebook StatS and cHartS 40
WWWHuBSpOTCOM share ebook
Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259
33
Source Bazaarvoice
47 Handy Facebook StatS and cHartS 41
WWWHuBSpOTCOM share ebook
51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook
34
Source HubSpot
47 Handy Facebook StatS and cHartS 42
WWWHuBSpOTCOM share ebook
Friends of Fans
47 Handy Facebook StatS and cHartS 43
WWWHuBSpOTCOM share ebook
and advice they hear on67 of uS online
consumers trust information
35
Source BlogHer
47 Handy Facebook StatS and cHartS 44
WWWHuBSpOTCOM share ebook
56 of people are more likely to recommend a brand after becoming a fan on Facebook
Source Digital Buzz Bloggt
36
U
47 Handy Facebook StatS and cHartS 45
WWWHuBSpOTCOM share ebook
of uS online consumers have made a purchase based on recommendations from friends on Facebook
37
33Source Fricay Corner 10 Mobile Marketing Stats
47 Handy Facebook StatS and cHartS 46
WWWHuBSpOTCOM share ebook
70 of Facebook consumers follow links posted by family and friends A
AAA38
Source pew Research
47 Handy Facebook StatS and cHartS 47
WWWHuBSpOTCOM share ebook
Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012
]
39
$
47 Handy Facebook StatS and cHartS 48
WWWHuBSpOTCOM share ebook
Brands on Facebook extend their reach to friends of fans by 50-200
U g
g
g
40
Source Comscoreg
47 Handy Facebook StatS and cHartS 49
WWWHuBSpOTCOM share ebook
Facebook advertising
47 Handy Facebook StatS and cHartS 50
WWWHuBSpOTCOM share ebook
of marketers plan on using Facebook ads in the future
41
Source Social Media Today90
47 Handy Facebook StatS and cHartS 51
WWWHuBSpOTCOM share ebook
56 of marketers have increased their Facebook ad budget for 2012
42
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 52
WWWHuBSpOTCOM share ebook
68 of marketers say that Facebook ads are effective in fan and customer acquisition
143
Source Social Media Today
47 Handy Facebook StatS and cHartS 53
WWWHuBSpOTCOM share ebook
39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X
44
Source Social Media Today
47 Handy Facebook StatS and cHartS 54
WWWHuBSpOTCOM share ebook
The average cost per click increased
45
Source ClearSlide25 between q4 2011 and q1 2012
47 Handy Facebook StatS and cHartS 55
WWWHuBSpOTCOM share ebook
Average CpM $12
Average cost per click
$114
46The average Facebook advertising costs in 2012 areSource Social Bakers
47 Handy Facebook StatS and cHartS 56
WWWHuBSpOTCOM share ebook
95 of all wall posts are not answered by brands gt47
Source Social Skinny
OpTIMIzE FOR SOCIAL
Optimize your content for social
sharing with Hubspot Make your
marketing emails blog posts and
landing pages more social today
Measure how many leads and
customers you are getting from
Facebook and improve your social
media lead generation with HubSpot
gENERATE LEADS FROM FACEBOOk
LEADgENERATION
UBLOggINg amp
SOCIAL MEDIA
qEMAIL amp
AuTOMATION
MSEARCH
OpTIMIzATION
sMARkETINgANALYTICS
YLEAD
MANAgEMENT
g
to learn how the HubSpot all-in-one marketing software can help you
REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS
47 Handy Facebook StatS and cHartS 14
WWWHuBSpOTCOM share ebook
There are 83
million fake Facebook profiles
9
Source CNN
47 Handy Facebook StatS and cHartS 15
WWWHuBSpOTCOM share ebook
300 million photos areuploaded each day
10
Source gizmodo
47 Handy Facebook StatS and cHartS 16
WWWHuBSpOTCOM share ebook
The average
time spent on Facebook is 20 minutes per visitSource Infodocket
t11
47 Handy Facebook StatS and cHartS 17
WWWHuBSpOTCOM share ebook
ww510000 comments are posted w
293000 statuses are
updated
136000 photos
are uploaded
12
Source The Social Skinny
Every 60 seconds
47 Handy Facebook StatS and cHartS 18
WWWHuBSpOTCOM share ebook
of 18-24 year-olds check Facebook when they wake up
13
Source The Social Skinny
50
47 Handy Facebook StatS and cHartS 19
WWWHuBSpOTCOM share ebook
Source Infodocket 2012
14
1 in 5 page views in the uS occurs on Facebook
EE EE E
47 Handy Facebook StatS and cHartS 20
WWWHuBSpOTCOM share ebook
42 OF MARkETERS SAY FACEBOOk IS crItIcaL OR IMPortant TO THEIR BuSINESSSource State of Inbound Marketing 2012
15
47 Handy Facebook StatS and cHartS 21
WWWHuBSpOTCOM share ebook
Brand engagement in 2011 increased by 176
16
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 22
WWWHuBSpOTCOM share ebook
Facebook for business
47 Handy Facebook StatS and cHartS 23
WWWHuBSpOTCOM share ebook
of marketers said so-cial media became more important to their marketing campaigns in the last 6 months
17
Source State of Inbound Marketing HubSpot 2012
62
47 Handy Facebook StatS and cHartS 24
WWWHuBSpOTCOM share ebook
Companies that acquired customers from Facebook
Source State of Inbound Marketing 2012
18
77
B2C
43
B2B
47 Handy Facebook StatS and cHartS 25
WWWHuBSpOTCOM share ebook
0102030405060708090
100
RetailWholesale Education TechSoftware Healthcare Manufacturing
Retail is the top industry that has acquired customers through Facebook
Source State of Inbound Marketing HubSpot 2012
19
47 Handy Facebook StatS and cHartS 26
WWWHuBSpOTCOM share ebook
of uS companies have fired someone because of what they have posted on social media
O
wSend them packing
OO20
Source The Social Skinny
8
47 Handy Facebook StatS and cHartS 27
WWWHuBSpOTCOM share ebook
The number of businesses that say Facebook is critical or important to their business has increased by
Source State of Inbound Marketing HubSpot March 2012
21
75
47 Handy Facebook StatS and cHartS 28
WWWHuBSpOTCOM share ebook
80 of uS social network users prefer to connect to brands through Facebook
U22
jj
j Source State of Inbound Marketing HubSpot March 2012
j j
j
j
47 Handy Facebook StatS and cHartS 29
WWWHuBSpOTCOM share ebook
Brands have seen a 46 increase in user engagement with the new business Timeline
23
P
B N
Source Simply Measured
47 Handy Facebook StatS and cHartS 30
WWWHuBSpOTCOM share ebook
Brands have seen a 65 increase in user engagement of INTERACTIVE content with the new Timeline V24
Source Simply Measured
47 Handy Facebook StatS and cHartS 31
WWWHuBSpOTCOM share ebook
EwE
EEE
EEEE
Ratio of views to shares of Facebook comments
Source BuzzFeed
25
91
47 Handy Facebook StatS and cHartS 32
WWWHuBSpOTCOM share ebook
72 of marketers handle social media inhouse H26
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 33
WWWHuBSpOTCOM share ebook
Marketers struggle with lead generation on Facebook
27
Source SocialMediaExaminer
47 Handy Facebook StatS and cHartS 34
WWWHuBSpOTCOM share ebook
43 of people ages 20-29 use Facebook for marketing +11 hours per week
t28
Source SocialMediaExaminer
tt
ttt
t
t t
47 Handy Facebook StatS and cHartS 35
WWWHuBSpOTCOM share ebook
Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012
29
47 Handy Facebook StatS and cHartS 36
WWWHuBSpOTCOM share ebook
Social media has a 100 higher lead-to-close rate than outbound marketing
00
05
10
15
20
25
30
35
40
45
Social Media Outbound Marketing
Source State of Inbound Marketing HubSpot 2012
30
47 Handy Facebook StatS and cHartS 37
WWWHuBSpOTCOM share ebook
Small businesses spend 18 of their budgets on social media the most out of all marketing channels
31
Source State of Inbound Marketing HubSpot 2012
$
47 Handy Facebook StatS and cHartS 38
WWWHuBSpOTCOM share ebook
retail brands on Facebook
47 Handy Facebook StatS and cHartS 39
WWWHuBSpOTCOM share ebook
53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $
32
Source Sociablelabs
47 Handy Facebook StatS and cHartS 40
WWWHuBSpOTCOM share ebook
Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259
33
Source Bazaarvoice
47 Handy Facebook StatS and cHartS 41
WWWHuBSpOTCOM share ebook
51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook
34
Source HubSpot
47 Handy Facebook StatS and cHartS 42
WWWHuBSpOTCOM share ebook
Friends of Fans
47 Handy Facebook StatS and cHartS 43
WWWHuBSpOTCOM share ebook
and advice they hear on67 of uS online
consumers trust information
35
Source BlogHer
47 Handy Facebook StatS and cHartS 44
WWWHuBSpOTCOM share ebook
56 of people are more likely to recommend a brand after becoming a fan on Facebook
Source Digital Buzz Bloggt
36
U
47 Handy Facebook StatS and cHartS 45
WWWHuBSpOTCOM share ebook
of uS online consumers have made a purchase based on recommendations from friends on Facebook
37
33Source Fricay Corner 10 Mobile Marketing Stats
47 Handy Facebook StatS and cHartS 46
WWWHuBSpOTCOM share ebook
70 of Facebook consumers follow links posted by family and friends A
AAA38
Source pew Research
47 Handy Facebook StatS and cHartS 47
WWWHuBSpOTCOM share ebook
Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012
]
39
$
47 Handy Facebook StatS and cHartS 48
WWWHuBSpOTCOM share ebook
Brands on Facebook extend their reach to friends of fans by 50-200
U g
g
g
40
Source Comscoreg
47 Handy Facebook StatS and cHartS 49
WWWHuBSpOTCOM share ebook
Facebook advertising
47 Handy Facebook StatS and cHartS 50
WWWHuBSpOTCOM share ebook
of marketers plan on using Facebook ads in the future
41
Source Social Media Today90
47 Handy Facebook StatS and cHartS 51
WWWHuBSpOTCOM share ebook
56 of marketers have increased their Facebook ad budget for 2012
42
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 52
WWWHuBSpOTCOM share ebook
68 of marketers say that Facebook ads are effective in fan and customer acquisition
143
Source Social Media Today
47 Handy Facebook StatS and cHartS 53
WWWHuBSpOTCOM share ebook
39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X
44
Source Social Media Today
47 Handy Facebook StatS and cHartS 54
WWWHuBSpOTCOM share ebook
The average cost per click increased
45
Source ClearSlide25 between q4 2011 and q1 2012
47 Handy Facebook StatS and cHartS 55
WWWHuBSpOTCOM share ebook
Average CpM $12
Average cost per click
$114
46The average Facebook advertising costs in 2012 areSource Social Bakers
47 Handy Facebook StatS and cHartS 56
WWWHuBSpOTCOM share ebook
95 of all wall posts are not answered by brands gt47
Source Social Skinny
OpTIMIzE FOR SOCIAL
Optimize your content for social
sharing with Hubspot Make your
marketing emails blog posts and
landing pages more social today
Measure how many leads and
customers you are getting from
Facebook and improve your social
media lead generation with HubSpot
gENERATE LEADS FROM FACEBOOk
LEADgENERATION
UBLOggINg amp
SOCIAL MEDIA
qEMAIL amp
AuTOMATION
MSEARCH
OpTIMIzATION
sMARkETINgANALYTICS
YLEAD
MANAgEMENT
g
to learn how the HubSpot all-in-one marketing software can help you
REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS
47 Handy Facebook StatS and cHartS 15
WWWHuBSpOTCOM share ebook
300 million photos areuploaded each day
10
Source gizmodo
47 Handy Facebook StatS and cHartS 16
WWWHuBSpOTCOM share ebook
The average
time spent on Facebook is 20 minutes per visitSource Infodocket
t11
47 Handy Facebook StatS and cHartS 17
WWWHuBSpOTCOM share ebook
ww510000 comments are posted w
293000 statuses are
updated
136000 photos
are uploaded
12
Source The Social Skinny
Every 60 seconds
47 Handy Facebook StatS and cHartS 18
WWWHuBSpOTCOM share ebook
of 18-24 year-olds check Facebook when they wake up
13
Source The Social Skinny
50
47 Handy Facebook StatS and cHartS 19
WWWHuBSpOTCOM share ebook
Source Infodocket 2012
14
1 in 5 page views in the uS occurs on Facebook
EE EE E
47 Handy Facebook StatS and cHartS 20
WWWHuBSpOTCOM share ebook
42 OF MARkETERS SAY FACEBOOk IS crItIcaL OR IMPortant TO THEIR BuSINESSSource State of Inbound Marketing 2012
15
47 Handy Facebook StatS and cHartS 21
WWWHuBSpOTCOM share ebook
Brand engagement in 2011 increased by 176
16
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 22
WWWHuBSpOTCOM share ebook
Facebook for business
47 Handy Facebook StatS and cHartS 23
WWWHuBSpOTCOM share ebook
of marketers said so-cial media became more important to their marketing campaigns in the last 6 months
17
Source State of Inbound Marketing HubSpot 2012
62
47 Handy Facebook StatS and cHartS 24
WWWHuBSpOTCOM share ebook
Companies that acquired customers from Facebook
Source State of Inbound Marketing 2012
18
77
B2C
43
B2B
47 Handy Facebook StatS and cHartS 25
WWWHuBSpOTCOM share ebook
0102030405060708090
100
RetailWholesale Education TechSoftware Healthcare Manufacturing
Retail is the top industry that has acquired customers through Facebook
Source State of Inbound Marketing HubSpot 2012
19
47 Handy Facebook StatS and cHartS 26
WWWHuBSpOTCOM share ebook
of uS companies have fired someone because of what they have posted on social media
O
wSend them packing
OO20
Source The Social Skinny
8
47 Handy Facebook StatS and cHartS 27
WWWHuBSpOTCOM share ebook
The number of businesses that say Facebook is critical or important to their business has increased by
Source State of Inbound Marketing HubSpot March 2012
21
75
47 Handy Facebook StatS and cHartS 28
WWWHuBSpOTCOM share ebook
80 of uS social network users prefer to connect to brands through Facebook
U22
jj
j Source State of Inbound Marketing HubSpot March 2012
j j
j
j
47 Handy Facebook StatS and cHartS 29
WWWHuBSpOTCOM share ebook
Brands have seen a 46 increase in user engagement with the new business Timeline
23
P
B N
Source Simply Measured
47 Handy Facebook StatS and cHartS 30
WWWHuBSpOTCOM share ebook
Brands have seen a 65 increase in user engagement of INTERACTIVE content with the new Timeline V24
Source Simply Measured
47 Handy Facebook StatS and cHartS 31
WWWHuBSpOTCOM share ebook
EwE
EEE
EEEE
Ratio of views to shares of Facebook comments
Source BuzzFeed
25
91
47 Handy Facebook StatS and cHartS 32
WWWHuBSpOTCOM share ebook
72 of marketers handle social media inhouse H26
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 33
WWWHuBSpOTCOM share ebook
Marketers struggle with lead generation on Facebook
27
Source SocialMediaExaminer
47 Handy Facebook StatS and cHartS 34
WWWHuBSpOTCOM share ebook
43 of people ages 20-29 use Facebook for marketing +11 hours per week
t28
Source SocialMediaExaminer
tt
ttt
t
t t
47 Handy Facebook StatS and cHartS 35
WWWHuBSpOTCOM share ebook
Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012
29
47 Handy Facebook StatS and cHartS 36
WWWHuBSpOTCOM share ebook
Social media has a 100 higher lead-to-close rate than outbound marketing
00
05
10
15
20
25
30
35
40
45
Social Media Outbound Marketing
Source State of Inbound Marketing HubSpot 2012
30
47 Handy Facebook StatS and cHartS 37
WWWHuBSpOTCOM share ebook
Small businesses spend 18 of their budgets on social media the most out of all marketing channels
31
Source State of Inbound Marketing HubSpot 2012
$
47 Handy Facebook StatS and cHartS 38
WWWHuBSpOTCOM share ebook
retail brands on Facebook
47 Handy Facebook StatS and cHartS 39
WWWHuBSpOTCOM share ebook
53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $
32
Source Sociablelabs
47 Handy Facebook StatS and cHartS 40
WWWHuBSpOTCOM share ebook
Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259
33
Source Bazaarvoice
47 Handy Facebook StatS and cHartS 41
WWWHuBSpOTCOM share ebook
51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook
34
Source HubSpot
47 Handy Facebook StatS and cHartS 42
WWWHuBSpOTCOM share ebook
Friends of Fans
47 Handy Facebook StatS and cHartS 43
WWWHuBSpOTCOM share ebook
and advice they hear on67 of uS online
consumers trust information
35
Source BlogHer
47 Handy Facebook StatS and cHartS 44
WWWHuBSpOTCOM share ebook
56 of people are more likely to recommend a brand after becoming a fan on Facebook
Source Digital Buzz Bloggt
36
U
47 Handy Facebook StatS and cHartS 45
WWWHuBSpOTCOM share ebook
of uS online consumers have made a purchase based on recommendations from friends on Facebook
37
33Source Fricay Corner 10 Mobile Marketing Stats
47 Handy Facebook StatS and cHartS 46
WWWHuBSpOTCOM share ebook
70 of Facebook consumers follow links posted by family and friends A
AAA38
Source pew Research
47 Handy Facebook StatS and cHartS 47
WWWHuBSpOTCOM share ebook
Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012
]
39
$
47 Handy Facebook StatS and cHartS 48
WWWHuBSpOTCOM share ebook
Brands on Facebook extend their reach to friends of fans by 50-200
U g
g
g
40
Source Comscoreg
47 Handy Facebook StatS and cHartS 49
WWWHuBSpOTCOM share ebook
Facebook advertising
47 Handy Facebook StatS and cHartS 50
WWWHuBSpOTCOM share ebook
of marketers plan on using Facebook ads in the future
41
Source Social Media Today90
47 Handy Facebook StatS and cHartS 51
WWWHuBSpOTCOM share ebook
56 of marketers have increased their Facebook ad budget for 2012
42
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 52
WWWHuBSpOTCOM share ebook
68 of marketers say that Facebook ads are effective in fan and customer acquisition
143
Source Social Media Today
47 Handy Facebook StatS and cHartS 53
WWWHuBSpOTCOM share ebook
39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X
44
Source Social Media Today
47 Handy Facebook StatS and cHartS 54
WWWHuBSpOTCOM share ebook
The average cost per click increased
45
Source ClearSlide25 between q4 2011 and q1 2012
47 Handy Facebook StatS and cHartS 55
WWWHuBSpOTCOM share ebook
Average CpM $12
Average cost per click
$114
46The average Facebook advertising costs in 2012 areSource Social Bakers
47 Handy Facebook StatS and cHartS 56
WWWHuBSpOTCOM share ebook
95 of all wall posts are not answered by brands gt47
Source Social Skinny
OpTIMIzE FOR SOCIAL
Optimize your content for social
sharing with Hubspot Make your
marketing emails blog posts and
landing pages more social today
Measure how many leads and
customers you are getting from
Facebook and improve your social
media lead generation with HubSpot
gENERATE LEADS FROM FACEBOOk
LEADgENERATION
UBLOggINg amp
SOCIAL MEDIA
qEMAIL amp
AuTOMATION
MSEARCH
OpTIMIzATION
sMARkETINgANALYTICS
YLEAD
MANAgEMENT
g
to learn how the HubSpot all-in-one marketing software can help you
REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS
47 Handy Facebook StatS and cHartS 16
WWWHuBSpOTCOM share ebook
The average
time spent on Facebook is 20 minutes per visitSource Infodocket
t11
47 Handy Facebook StatS and cHartS 17
WWWHuBSpOTCOM share ebook
ww510000 comments are posted w
293000 statuses are
updated
136000 photos
are uploaded
12
Source The Social Skinny
Every 60 seconds
47 Handy Facebook StatS and cHartS 18
WWWHuBSpOTCOM share ebook
of 18-24 year-olds check Facebook when they wake up
13
Source The Social Skinny
50
47 Handy Facebook StatS and cHartS 19
WWWHuBSpOTCOM share ebook
Source Infodocket 2012
14
1 in 5 page views in the uS occurs on Facebook
EE EE E
47 Handy Facebook StatS and cHartS 20
WWWHuBSpOTCOM share ebook
42 OF MARkETERS SAY FACEBOOk IS crItIcaL OR IMPortant TO THEIR BuSINESSSource State of Inbound Marketing 2012
15
47 Handy Facebook StatS and cHartS 21
WWWHuBSpOTCOM share ebook
Brand engagement in 2011 increased by 176
16
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 22
WWWHuBSpOTCOM share ebook
Facebook for business
47 Handy Facebook StatS and cHartS 23
WWWHuBSpOTCOM share ebook
of marketers said so-cial media became more important to their marketing campaigns in the last 6 months
17
Source State of Inbound Marketing HubSpot 2012
62
47 Handy Facebook StatS and cHartS 24
WWWHuBSpOTCOM share ebook
Companies that acquired customers from Facebook
Source State of Inbound Marketing 2012
18
77
B2C
43
B2B
47 Handy Facebook StatS and cHartS 25
WWWHuBSpOTCOM share ebook
0102030405060708090
100
RetailWholesale Education TechSoftware Healthcare Manufacturing
Retail is the top industry that has acquired customers through Facebook
Source State of Inbound Marketing HubSpot 2012
19
47 Handy Facebook StatS and cHartS 26
WWWHuBSpOTCOM share ebook
of uS companies have fired someone because of what they have posted on social media
O
wSend them packing
OO20
Source The Social Skinny
8
47 Handy Facebook StatS and cHartS 27
WWWHuBSpOTCOM share ebook
The number of businesses that say Facebook is critical or important to their business has increased by
Source State of Inbound Marketing HubSpot March 2012
21
75
47 Handy Facebook StatS and cHartS 28
WWWHuBSpOTCOM share ebook
80 of uS social network users prefer to connect to brands through Facebook
U22
jj
j Source State of Inbound Marketing HubSpot March 2012
j j
j
j
47 Handy Facebook StatS and cHartS 29
WWWHuBSpOTCOM share ebook
Brands have seen a 46 increase in user engagement with the new business Timeline
23
P
B N
Source Simply Measured
47 Handy Facebook StatS and cHartS 30
WWWHuBSpOTCOM share ebook
Brands have seen a 65 increase in user engagement of INTERACTIVE content with the new Timeline V24
Source Simply Measured
47 Handy Facebook StatS and cHartS 31
WWWHuBSpOTCOM share ebook
EwE
EEE
EEEE
Ratio of views to shares of Facebook comments
Source BuzzFeed
25
91
47 Handy Facebook StatS and cHartS 32
WWWHuBSpOTCOM share ebook
72 of marketers handle social media inhouse H26
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 33
WWWHuBSpOTCOM share ebook
Marketers struggle with lead generation on Facebook
27
Source SocialMediaExaminer
47 Handy Facebook StatS and cHartS 34
WWWHuBSpOTCOM share ebook
43 of people ages 20-29 use Facebook for marketing +11 hours per week
t28
Source SocialMediaExaminer
tt
ttt
t
t t
47 Handy Facebook StatS and cHartS 35
WWWHuBSpOTCOM share ebook
Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012
29
47 Handy Facebook StatS and cHartS 36
WWWHuBSpOTCOM share ebook
Social media has a 100 higher lead-to-close rate than outbound marketing
00
05
10
15
20
25
30
35
40
45
Social Media Outbound Marketing
Source State of Inbound Marketing HubSpot 2012
30
47 Handy Facebook StatS and cHartS 37
WWWHuBSpOTCOM share ebook
Small businesses spend 18 of their budgets on social media the most out of all marketing channels
31
Source State of Inbound Marketing HubSpot 2012
$
47 Handy Facebook StatS and cHartS 38
WWWHuBSpOTCOM share ebook
retail brands on Facebook
47 Handy Facebook StatS and cHartS 39
WWWHuBSpOTCOM share ebook
53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $
32
Source Sociablelabs
47 Handy Facebook StatS and cHartS 40
WWWHuBSpOTCOM share ebook
Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259
33
Source Bazaarvoice
47 Handy Facebook StatS and cHartS 41
WWWHuBSpOTCOM share ebook
51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook
34
Source HubSpot
47 Handy Facebook StatS and cHartS 42
WWWHuBSpOTCOM share ebook
Friends of Fans
47 Handy Facebook StatS and cHartS 43
WWWHuBSpOTCOM share ebook
and advice they hear on67 of uS online
consumers trust information
35
Source BlogHer
47 Handy Facebook StatS and cHartS 44
WWWHuBSpOTCOM share ebook
56 of people are more likely to recommend a brand after becoming a fan on Facebook
Source Digital Buzz Bloggt
36
U
47 Handy Facebook StatS and cHartS 45
WWWHuBSpOTCOM share ebook
of uS online consumers have made a purchase based on recommendations from friends on Facebook
37
33Source Fricay Corner 10 Mobile Marketing Stats
47 Handy Facebook StatS and cHartS 46
WWWHuBSpOTCOM share ebook
70 of Facebook consumers follow links posted by family and friends A
AAA38
Source pew Research
47 Handy Facebook StatS and cHartS 47
WWWHuBSpOTCOM share ebook
Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012
]
39
$
47 Handy Facebook StatS and cHartS 48
WWWHuBSpOTCOM share ebook
Brands on Facebook extend their reach to friends of fans by 50-200
U g
g
g
40
Source Comscoreg
47 Handy Facebook StatS and cHartS 49
WWWHuBSpOTCOM share ebook
Facebook advertising
47 Handy Facebook StatS and cHartS 50
WWWHuBSpOTCOM share ebook
of marketers plan on using Facebook ads in the future
41
Source Social Media Today90
47 Handy Facebook StatS and cHartS 51
WWWHuBSpOTCOM share ebook
56 of marketers have increased their Facebook ad budget for 2012
42
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 52
WWWHuBSpOTCOM share ebook
68 of marketers say that Facebook ads are effective in fan and customer acquisition
143
Source Social Media Today
47 Handy Facebook StatS and cHartS 53
WWWHuBSpOTCOM share ebook
39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X
44
Source Social Media Today
47 Handy Facebook StatS and cHartS 54
WWWHuBSpOTCOM share ebook
The average cost per click increased
45
Source ClearSlide25 between q4 2011 and q1 2012
47 Handy Facebook StatS and cHartS 55
WWWHuBSpOTCOM share ebook
Average CpM $12
Average cost per click
$114
46The average Facebook advertising costs in 2012 areSource Social Bakers
47 Handy Facebook StatS and cHartS 56
WWWHuBSpOTCOM share ebook
95 of all wall posts are not answered by brands gt47
Source Social Skinny
OpTIMIzE FOR SOCIAL
Optimize your content for social
sharing with Hubspot Make your
marketing emails blog posts and
landing pages more social today
Measure how many leads and
customers you are getting from
Facebook and improve your social
media lead generation with HubSpot
gENERATE LEADS FROM FACEBOOk
LEADgENERATION
UBLOggINg amp
SOCIAL MEDIA
qEMAIL amp
AuTOMATION
MSEARCH
OpTIMIzATION
sMARkETINgANALYTICS
YLEAD
MANAgEMENT
g
to learn how the HubSpot all-in-one marketing software can help you
REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS
47 Handy Facebook StatS and cHartS 17
WWWHuBSpOTCOM share ebook
ww510000 comments are posted w
293000 statuses are
updated
136000 photos
are uploaded
12
Source The Social Skinny
Every 60 seconds
47 Handy Facebook StatS and cHartS 18
WWWHuBSpOTCOM share ebook
of 18-24 year-olds check Facebook when they wake up
13
Source The Social Skinny
50
47 Handy Facebook StatS and cHartS 19
WWWHuBSpOTCOM share ebook
Source Infodocket 2012
14
1 in 5 page views in the uS occurs on Facebook
EE EE E
47 Handy Facebook StatS and cHartS 20
WWWHuBSpOTCOM share ebook
42 OF MARkETERS SAY FACEBOOk IS crItIcaL OR IMPortant TO THEIR BuSINESSSource State of Inbound Marketing 2012
15
47 Handy Facebook StatS and cHartS 21
WWWHuBSpOTCOM share ebook
Brand engagement in 2011 increased by 176
16
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 22
WWWHuBSpOTCOM share ebook
Facebook for business
47 Handy Facebook StatS and cHartS 23
WWWHuBSpOTCOM share ebook
of marketers said so-cial media became more important to their marketing campaigns in the last 6 months
17
Source State of Inbound Marketing HubSpot 2012
62
47 Handy Facebook StatS and cHartS 24
WWWHuBSpOTCOM share ebook
Companies that acquired customers from Facebook
Source State of Inbound Marketing 2012
18
77
B2C
43
B2B
47 Handy Facebook StatS and cHartS 25
WWWHuBSpOTCOM share ebook
0102030405060708090
100
RetailWholesale Education TechSoftware Healthcare Manufacturing
Retail is the top industry that has acquired customers through Facebook
Source State of Inbound Marketing HubSpot 2012
19
47 Handy Facebook StatS and cHartS 26
WWWHuBSpOTCOM share ebook
of uS companies have fired someone because of what they have posted on social media
O
wSend them packing
OO20
Source The Social Skinny
8
47 Handy Facebook StatS and cHartS 27
WWWHuBSpOTCOM share ebook
The number of businesses that say Facebook is critical or important to their business has increased by
Source State of Inbound Marketing HubSpot March 2012
21
75
47 Handy Facebook StatS and cHartS 28
WWWHuBSpOTCOM share ebook
80 of uS social network users prefer to connect to brands through Facebook
U22
jj
j Source State of Inbound Marketing HubSpot March 2012
j j
j
j
47 Handy Facebook StatS and cHartS 29
WWWHuBSpOTCOM share ebook
Brands have seen a 46 increase in user engagement with the new business Timeline
23
P
B N
Source Simply Measured
47 Handy Facebook StatS and cHartS 30
WWWHuBSpOTCOM share ebook
Brands have seen a 65 increase in user engagement of INTERACTIVE content with the new Timeline V24
Source Simply Measured
47 Handy Facebook StatS and cHartS 31
WWWHuBSpOTCOM share ebook
EwE
EEE
EEEE
Ratio of views to shares of Facebook comments
Source BuzzFeed
25
91
47 Handy Facebook StatS and cHartS 32
WWWHuBSpOTCOM share ebook
72 of marketers handle social media inhouse H26
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 33
WWWHuBSpOTCOM share ebook
Marketers struggle with lead generation on Facebook
27
Source SocialMediaExaminer
47 Handy Facebook StatS and cHartS 34
WWWHuBSpOTCOM share ebook
43 of people ages 20-29 use Facebook for marketing +11 hours per week
t28
Source SocialMediaExaminer
tt
ttt
t
t t
47 Handy Facebook StatS and cHartS 35
WWWHuBSpOTCOM share ebook
Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012
29
47 Handy Facebook StatS and cHartS 36
WWWHuBSpOTCOM share ebook
Social media has a 100 higher lead-to-close rate than outbound marketing
00
05
10
15
20
25
30
35
40
45
Social Media Outbound Marketing
Source State of Inbound Marketing HubSpot 2012
30
47 Handy Facebook StatS and cHartS 37
WWWHuBSpOTCOM share ebook
Small businesses spend 18 of their budgets on social media the most out of all marketing channels
31
Source State of Inbound Marketing HubSpot 2012
$
47 Handy Facebook StatS and cHartS 38
WWWHuBSpOTCOM share ebook
retail brands on Facebook
47 Handy Facebook StatS and cHartS 39
WWWHuBSpOTCOM share ebook
53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $
32
Source Sociablelabs
47 Handy Facebook StatS and cHartS 40
WWWHuBSpOTCOM share ebook
Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259
33
Source Bazaarvoice
47 Handy Facebook StatS and cHartS 41
WWWHuBSpOTCOM share ebook
51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook
34
Source HubSpot
47 Handy Facebook StatS and cHartS 42
WWWHuBSpOTCOM share ebook
Friends of Fans
47 Handy Facebook StatS and cHartS 43
WWWHuBSpOTCOM share ebook
and advice they hear on67 of uS online
consumers trust information
35
Source BlogHer
47 Handy Facebook StatS and cHartS 44
WWWHuBSpOTCOM share ebook
56 of people are more likely to recommend a brand after becoming a fan on Facebook
Source Digital Buzz Bloggt
36
U
47 Handy Facebook StatS and cHartS 45
WWWHuBSpOTCOM share ebook
of uS online consumers have made a purchase based on recommendations from friends on Facebook
37
33Source Fricay Corner 10 Mobile Marketing Stats
47 Handy Facebook StatS and cHartS 46
WWWHuBSpOTCOM share ebook
70 of Facebook consumers follow links posted by family and friends A
AAA38
Source pew Research
47 Handy Facebook StatS and cHartS 47
WWWHuBSpOTCOM share ebook
Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012
]
39
$
47 Handy Facebook StatS and cHartS 48
WWWHuBSpOTCOM share ebook
Brands on Facebook extend their reach to friends of fans by 50-200
U g
g
g
40
Source Comscoreg
47 Handy Facebook StatS and cHartS 49
WWWHuBSpOTCOM share ebook
Facebook advertising
47 Handy Facebook StatS and cHartS 50
WWWHuBSpOTCOM share ebook
of marketers plan on using Facebook ads in the future
41
Source Social Media Today90
47 Handy Facebook StatS and cHartS 51
WWWHuBSpOTCOM share ebook
56 of marketers have increased their Facebook ad budget for 2012
42
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 52
WWWHuBSpOTCOM share ebook
68 of marketers say that Facebook ads are effective in fan and customer acquisition
143
Source Social Media Today
47 Handy Facebook StatS and cHartS 53
WWWHuBSpOTCOM share ebook
39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X
44
Source Social Media Today
47 Handy Facebook StatS and cHartS 54
WWWHuBSpOTCOM share ebook
The average cost per click increased
45
Source ClearSlide25 between q4 2011 and q1 2012
47 Handy Facebook StatS and cHartS 55
WWWHuBSpOTCOM share ebook
Average CpM $12
Average cost per click
$114
46The average Facebook advertising costs in 2012 areSource Social Bakers
47 Handy Facebook StatS and cHartS 56
WWWHuBSpOTCOM share ebook
95 of all wall posts are not answered by brands gt47
Source Social Skinny
OpTIMIzE FOR SOCIAL
Optimize your content for social
sharing with Hubspot Make your
marketing emails blog posts and
landing pages more social today
Measure how many leads and
customers you are getting from
Facebook and improve your social
media lead generation with HubSpot
gENERATE LEADS FROM FACEBOOk
LEADgENERATION
UBLOggINg amp
SOCIAL MEDIA
qEMAIL amp
AuTOMATION
MSEARCH
OpTIMIzATION
sMARkETINgANALYTICS
YLEAD
MANAgEMENT
g
to learn how the HubSpot all-in-one marketing software can help you
REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS
47 Handy Facebook StatS and cHartS 18
WWWHuBSpOTCOM share ebook
of 18-24 year-olds check Facebook when they wake up
13
Source The Social Skinny
50
47 Handy Facebook StatS and cHartS 19
WWWHuBSpOTCOM share ebook
Source Infodocket 2012
14
1 in 5 page views in the uS occurs on Facebook
EE EE E
47 Handy Facebook StatS and cHartS 20
WWWHuBSpOTCOM share ebook
42 OF MARkETERS SAY FACEBOOk IS crItIcaL OR IMPortant TO THEIR BuSINESSSource State of Inbound Marketing 2012
15
47 Handy Facebook StatS and cHartS 21
WWWHuBSpOTCOM share ebook
Brand engagement in 2011 increased by 176
16
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 22
WWWHuBSpOTCOM share ebook
Facebook for business
47 Handy Facebook StatS and cHartS 23
WWWHuBSpOTCOM share ebook
of marketers said so-cial media became more important to their marketing campaigns in the last 6 months
17
Source State of Inbound Marketing HubSpot 2012
62
47 Handy Facebook StatS and cHartS 24
WWWHuBSpOTCOM share ebook
Companies that acquired customers from Facebook
Source State of Inbound Marketing 2012
18
77
B2C
43
B2B
47 Handy Facebook StatS and cHartS 25
WWWHuBSpOTCOM share ebook
0102030405060708090
100
RetailWholesale Education TechSoftware Healthcare Manufacturing
Retail is the top industry that has acquired customers through Facebook
Source State of Inbound Marketing HubSpot 2012
19
47 Handy Facebook StatS and cHartS 26
WWWHuBSpOTCOM share ebook
of uS companies have fired someone because of what they have posted on social media
O
wSend them packing
OO20
Source The Social Skinny
8
47 Handy Facebook StatS and cHartS 27
WWWHuBSpOTCOM share ebook
The number of businesses that say Facebook is critical or important to their business has increased by
Source State of Inbound Marketing HubSpot March 2012
21
75
47 Handy Facebook StatS and cHartS 28
WWWHuBSpOTCOM share ebook
80 of uS social network users prefer to connect to brands through Facebook
U22
jj
j Source State of Inbound Marketing HubSpot March 2012
j j
j
j
47 Handy Facebook StatS and cHartS 29
WWWHuBSpOTCOM share ebook
Brands have seen a 46 increase in user engagement with the new business Timeline
23
P
B N
Source Simply Measured
47 Handy Facebook StatS and cHartS 30
WWWHuBSpOTCOM share ebook
Brands have seen a 65 increase in user engagement of INTERACTIVE content with the new Timeline V24
Source Simply Measured
47 Handy Facebook StatS and cHartS 31
WWWHuBSpOTCOM share ebook
EwE
EEE
EEEE
Ratio of views to shares of Facebook comments
Source BuzzFeed
25
91
47 Handy Facebook StatS and cHartS 32
WWWHuBSpOTCOM share ebook
72 of marketers handle social media inhouse H26
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 33
WWWHuBSpOTCOM share ebook
Marketers struggle with lead generation on Facebook
27
Source SocialMediaExaminer
47 Handy Facebook StatS and cHartS 34
WWWHuBSpOTCOM share ebook
43 of people ages 20-29 use Facebook for marketing +11 hours per week
t28
Source SocialMediaExaminer
tt
ttt
t
t t
47 Handy Facebook StatS and cHartS 35
WWWHuBSpOTCOM share ebook
Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012
29
47 Handy Facebook StatS and cHartS 36
WWWHuBSpOTCOM share ebook
Social media has a 100 higher lead-to-close rate than outbound marketing
00
05
10
15
20
25
30
35
40
45
Social Media Outbound Marketing
Source State of Inbound Marketing HubSpot 2012
30
47 Handy Facebook StatS and cHartS 37
WWWHuBSpOTCOM share ebook
Small businesses spend 18 of their budgets on social media the most out of all marketing channels
31
Source State of Inbound Marketing HubSpot 2012
$
47 Handy Facebook StatS and cHartS 38
WWWHuBSpOTCOM share ebook
retail brands on Facebook
47 Handy Facebook StatS and cHartS 39
WWWHuBSpOTCOM share ebook
53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $
32
Source Sociablelabs
47 Handy Facebook StatS and cHartS 40
WWWHuBSpOTCOM share ebook
Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259
33
Source Bazaarvoice
47 Handy Facebook StatS and cHartS 41
WWWHuBSpOTCOM share ebook
51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook
34
Source HubSpot
47 Handy Facebook StatS and cHartS 42
WWWHuBSpOTCOM share ebook
Friends of Fans
47 Handy Facebook StatS and cHartS 43
WWWHuBSpOTCOM share ebook
and advice they hear on67 of uS online
consumers trust information
35
Source BlogHer
47 Handy Facebook StatS and cHartS 44
WWWHuBSpOTCOM share ebook
56 of people are more likely to recommend a brand after becoming a fan on Facebook
Source Digital Buzz Bloggt
36
U
47 Handy Facebook StatS and cHartS 45
WWWHuBSpOTCOM share ebook
of uS online consumers have made a purchase based on recommendations from friends on Facebook
37
33Source Fricay Corner 10 Mobile Marketing Stats
47 Handy Facebook StatS and cHartS 46
WWWHuBSpOTCOM share ebook
70 of Facebook consumers follow links posted by family and friends A
AAA38
Source pew Research
47 Handy Facebook StatS and cHartS 47
WWWHuBSpOTCOM share ebook
Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012
]
39
$
47 Handy Facebook StatS and cHartS 48
WWWHuBSpOTCOM share ebook
Brands on Facebook extend their reach to friends of fans by 50-200
U g
g
g
40
Source Comscoreg
47 Handy Facebook StatS and cHartS 49
WWWHuBSpOTCOM share ebook
Facebook advertising
47 Handy Facebook StatS and cHartS 50
WWWHuBSpOTCOM share ebook
of marketers plan on using Facebook ads in the future
41
Source Social Media Today90
47 Handy Facebook StatS and cHartS 51
WWWHuBSpOTCOM share ebook
56 of marketers have increased their Facebook ad budget for 2012
42
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 52
WWWHuBSpOTCOM share ebook
68 of marketers say that Facebook ads are effective in fan and customer acquisition
143
Source Social Media Today
47 Handy Facebook StatS and cHartS 53
WWWHuBSpOTCOM share ebook
39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X
44
Source Social Media Today
47 Handy Facebook StatS and cHartS 54
WWWHuBSpOTCOM share ebook
The average cost per click increased
45
Source ClearSlide25 between q4 2011 and q1 2012
47 Handy Facebook StatS and cHartS 55
WWWHuBSpOTCOM share ebook
Average CpM $12
Average cost per click
$114
46The average Facebook advertising costs in 2012 areSource Social Bakers
47 Handy Facebook StatS and cHartS 56
WWWHuBSpOTCOM share ebook
95 of all wall posts are not answered by brands gt47
Source Social Skinny
OpTIMIzE FOR SOCIAL
Optimize your content for social
sharing with Hubspot Make your
marketing emails blog posts and
landing pages more social today
Measure how many leads and
customers you are getting from
Facebook and improve your social
media lead generation with HubSpot
gENERATE LEADS FROM FACEBOOk
LEADgENERATION
UBLOggINg amp
SOCIAL MEDIA
qEMAIL amp
AuTOMATION
MSEARCH
OpTIMIzATION
sMARkETINgANALYTICS
YLEAD
MANAgEMENT
g
to learn how the HubSpot all-in-one marketing software can help you
REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS
47 Handy Facebook StatS and cHartS 19
WWWHuBSpOTCOM share ebook
Source Infodocket 2012
14
1 in 5 page views in the uS occurs on Facebook
EE EE E
47 Handy Facebook StatS and cHartS 20
WWWHuBSpOTCOM share ebook
42 OF MARkETERS SAY FACEBOOk IS crItIcaL OR IMPortant TO THEIR BuSINESSSource State of Inbound Marketing 2012
15
47 Handy Facebook StatS and cHartS 21
WWWHuBSpOTCOM share ebook
Brand engagement in 2011 increased by 176
16
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 22
WWWHuBSpOTCOM share ebook
Facebook for business
47 Handy Facebook StatS and cHartS 23
WWWHuBSpOTCOM share ebook
of marketers said so-cial media became more important to their marketing campaigns in the last 6 months
17
Source State of Inbound Marketing HubSpot 2012
62
47 Handy Facebook StatS and cHartS 24
WWWHuBSpOTCOM share ebook
Companies that acquired customers from Facebook
Source State of Inbound Marketing 2012
18
77
B2C
43
B2B
47 Handy Facebook StatS and cHartS 25
WWWHuBSpOTCOM share ebook
0102030405060708090
100
RetailWholesale Education TechSoftware Healthcare Manufacturing
Retail is the top industry that has acquired customers through Facebook
Source State of Inbound Marketing HubSpot 2012
19
47 Handy Facebook StatS and cHartS 26
WWWHuBSpOTCOM share ebook
of uS companies have fired someone because of what they have posted on social media
O
wSend them packing
OO20
Source The Social Skinny
8
47 Handy Facebook StatS and cHartS 27
WWWHuBSpOTCOM share ebook
The number of businesses that say Facebook is critical or important to their business has increased by
Source State of Inbound Marketing HubSpot March 2012
21
75
47 Handy Facebook StatS and cHartS 28
WWWHuBSpOTCOM share ebook
80 of uS social network users prefer to connect to brands through Facebook
U22
jj
j Source State of Inbound Marketing HubSpot March 2012
j j
j
j
47 Handy Facebook StatS and cHartS 29
WWWHuBSpOTCOM share ebook
Brands have seen a 46 increase in user engagement with the new business Timeline
23
P
B N
Source Simply Measured
47 Handy Facebook StatS and cHartS 30
WWWHuBSpOTCOM share ebook
Brands have seen a 65 increase in user engagement of INTERACTIVE content with the new Timeline V24
Source Simply Measured
47 Handy Facebook StatS and cHartS 31
WWWHuBSpOTCOM share ebook
EwE
EEE
EEEE
Ratio of views to shares of Facebook comments
Source BuzzFeed
25
91
47 Handy Facebook StatS and cHartS 32
WWWHuBSpOTCOM share ebook
72 of marketers handle social media inhouse H26
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 33
WWWHuBSpOTCOM share ebook
Marketers struggle with lead generation on Facebook
27
Source SocialMediaExaminer
47 Handy Facebook StatS and cHartS 34
WWWHuBSpOTCOM share ebook
43 of people ages 20-29 use Facebook for marketing +11 hours per week
t28
Source SocialMediaExaminer
tt
ttt
t
t t
47 Handy Facebook StatS and cHartS 35
WWWHuBSpOTCOM share ebook
Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012
29
47 Handy Facebook StatS and cHartS 36
WWWHuBSpOTCOM share ebook
Social media has a 100 higher lead-to-close rate than outbound marketing
00
05
10
15
20
25
30
35
40
45
Social Media Outbound Marketing
Source State of Inbound Marketing HubSpot 2012
30
47 Handy Facebook StatS and cHartS 37
WWWHuBSpOTCOM share ebook
Small businesses spend 18 of their budgets on social media the most out of all marketing channels
31
Source State of Inbound Marketing HubSpot 2012
$
47 Handy Facebook StatS and cHartS 38
WWWHuBSpOTCOM share ebook
retail brands on Facebook
47 Handy Facebook StatS and cHartS 39
WWWHuBSpOTCOM share ebook
53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $
32
Source Sociablelabs
47 Handy Facebook StatS and cHartS 40
WWWHuBSpOTCOM share ebook
Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259
33
Source Bazaarvoice
47 Handy Facebook StatS and cHartS 41
WWWHuBSpOTCOM share ebook
51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook
34
Source HubSpot
47 Handy Facebook StatS and cHartS 42
WWWHuBSpOTCOM share ebook
Friends of Fans
47 Handy Facebook StatS and cHartS 43
WWWHuBSpOTCOM share ebook
and advice they hear on67 of uS online
consumers trust information
35
Source BlogHer
47 Handy Facebook StatS and cHartS 44
WWWHuBSpOTCOM share ebook
56 of people are more likely to recommend a brand after becoming a fan on Facebook
Source Digital Buzz Bloggt
36
U
47 Handy Facebook StatS and cHartS 45
WWWHuBSpOTCOM share ebook
of uS online consumers have made a purchase based on recommendations from friends on Facebook
37
33Source Fricay Corner 10 Mobile Marketing Stats
47 Handy Facebook StatS and cHartS 46
WWWHuBSpOTCOM share ebook
70 of Facebook consumers follow links posted by family and friends A
AAA38
Source pew Research
47 Handy Facebook StatS and cHartS 47
WWWHuBSpOTCOM share ebook
Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012
]
39
$
47 Handy Facebook StatS and cHartS 48
WWWHuBSpOTCOM share ebook
Brands on Facebook extend their reach to friends of fans by 50-200
U g
g
g
40
Source Comscoreg
47 Handy Facebook StatS and cHartS 49
WWWHuBSpOTCOM share ebook
Facebook advertising
47 Handy Facebook StatS and cHartS 50
WWWHuBSpOTCOM share ebook
of marketers plan on using Facebook ads in the future
41
Source Social Media Today90
47 Handy Facebook StatS and cHartS 51
WWWHuBSpOTCOM share ebook
56 of marketers have increased their Facebook ad budget for 2012
42
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 52
WWWHuBSpOTCOM share ebook
68 of marketers say that Facebook ads are effective in fan and customer acquisition
143
Source Social Media Today
47 Handy Facebook StatS and cHartS 53
WWWHuBSpOTCOM share ebook
39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X
44
Source Social Media Today
47 Handy Facebook StatS and cHartS 54
WWWHuBSpOTCOM share ebook
The average cost per click increased
45
Source ClearSlide25 between q4 2011 and q1 2012
47 Handy Facebook StatS and cHartS 55
WWWHuBSpOTCOM share ebook
Average CpM $12
Average cost per click
$114
46The average Facebook advertising costs in 2012 areSource Social Bakers
47 Handy Facebook StatS and cHartS 56
WWWHuBSpOTCOM share ebook
95 of all wall posts are not answered by brands gt47
Source Social Skinny
OpTIMIzE FOR SOCIAL
Optimize your content for social
sharing with Hubspot Make your
marketing emails blog posts and
landing pages more social today
Measure how many leads and
customers you are getting from
Facebook and improve your social
media lead generation with HubSpot
gENERATE LEADS FROM FACEBOOk
LEADgENERATION
UBLOggINg amp
SOCIAL MEDIA
qEMAIL amp
AuTOMATION
MSEARCH
OpTIMIzATION
sMARkETINgANALYTICS
YLEAD
MANAgEMENT
g
to learn how the HubSpot all-in-one marketing software can help you
REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS
47 Handy Facebook StatS and cHartS 20
WWWHuBSpOTCOM share ebook
42 OF MARkETERS SAY FACEBOOk IS crItIcaL OR IMPortant TO THEIR BuSINESSSource State of Inbound Marketing 2012
15
47 Handy Facebook StatS and cHartS 21
WWWHuBSpOTCOM share ebook
Brand engagement in 2011 increased by 176
16
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 22
WWWHuBSpOTCOM share ebook
Facebook for business
47 Handy Facebook StatS and cHartS 23
WWWHuBSpOTCOM share ebook
of marketers said so-cial media became more important to their marketing campaigns in the last 6 months
17
Source State of Inbound Marketing HubSpot 2012
62
47 Handy Facebook StatS and cHartS 24
WWWHuBSpOTCOM share ebook
Companies that acquired customers from Facebook
Source State of Inbound Marketing 2012
18
77
B2C
43
B2B
47 Handy Facebook StatS and cHartS 25
WWWHuBSpOTCOM share ebook
0102030405060708090
100
RetailWholesale Education TechSoftware Healthcare Manufacturing
Retail is the top industry that has acquired customers through Facebook
Source State of Inbound Marketing HubSpot 2012
19
47 Handy Facebook StatS and cHartS 26
WWWHuBSpOTCOM share ebook
of uS companies have fired someone because of what they have posted on social media
O
wSend them packing
OO20
Source The Social Skinny
8
47 Handy Facebook StatS and cHartS 27
WWWHuBSpOTCOM share ebook
The number of businesses that say Facebook is critical or important to their business has increased by
Source State of Inbound Marketing HubSpot March 2012
21
75
47 Handy Facebook StatS and cHartS 28
WWWHuBSpOTCOM share ebook
80 of uS social network users prefer to connect to brands through Facebook
U22
jj
j Source State of Inbound Marketing HubSpot March 2012
j j
j
j
47 Handy Facebook StatS and cHartS 29
WWWHuBSpOTCOM share ebook
Brands have seen a 46 increase in user engagement with the new business Timeline
23
P
B N
Source Simply Measured
47 Handy Facebook StatS and cHartS 30
WWWHuBSpOTCOM share ebook
Brands have seen a 65 increase in user engagement of INTERACTIVE content with the new Timeline V24
Source Simply Measured
47 Handy Facebook StatS and cHartS 31
WWWHuBSpOTCOM share ebook
EwE
EEE
EEEE
Ratio of views to shares of Facebook comments
Source BuzzFeed
25
91
47 Handy Facebook StatS and cHartS 32
WWWHuBSpOTCOM share ebook
72 of marketers handle social media inhouse H26
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 33
WWWHuBSpOTCOM share ebook
Marketers struggle with lead generation on Facebook
27
Source SocialMediaExaminer
47 Handy Facebook StatS and cHartS 34
WWWHuBSpOTCOM share ebook
43 of people ages 20-29 use Facebook for marketing +11 hours per week
t28
Source SocialMediaExaminer
tt
ttt
t
t t
47 Handy Facebook StatS and cHartS 35
WWWHuBSpOTCOM share ebook
Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012
29
47 Handy Facebook StatS and cHartS 36
WWWHuBSpOTCOM share ebook
Social media has a 100 higher lead-to-close rate than outbound marketing
00
05
10
15
20
25
30
35
40
45
Social Media Outbound Marketing
Source State of Inbound Marketing HubSpot 2012
30
47 Handy Facebook StatS and cHartS 37
WWWHuBSpOTCOM share ebook
Small businesses spend 18 of their budgets on social media the most out of all marketing channels
31
Source State of Inbound Marketing HubSpot 2012
$
47 Handy Facebook StatS and cHartS 38
WWWHuBSpOTCOM share ebook
retail brands on Facebook
47 Handy Facebook StatS and cHartS 39
WWWHuBSpOTCOM share ebook
53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $
32
Source Sociablelabs
47 Handy Facebook StatS and cHartS 40
WWWHuBSpOTCOM share ebook
Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259
33
Source Bazaarvoice
47 Handy Facebook StatS and cHartS 41
WWWHuBSpOTCOM share ebook
51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook
34
Source HubSpot
47 Handy Facebook StatS and cHartS 42
WWWHuBSpOTCOM share ebook
Friends of Fans
47 Handy Facebook StatS and cHartS 43
WWWHuBSpOTCOM share ebook
and advice they hear on67 of uS online
consumers trust information
35
Source BlogHer
47 Handy Facebook StatS and cHartS 44
WWWHuBSpOTCOM share ebook
56 of people are more likely to recommend a brand after becoming a fan on Facebook
Source Digital Buzz Bloggt
36
U
47 Handy Facebook StatS and cHartS 45
WWWHuBSpOTCOM share ebook
of uS online consumers have made a purchase based on recommendations from friends on Facebook
37
33Source Fricay Corner 10 Mobile Marketing Stats
47 Handy Facebook StatS and cHartS 46
WWWHuBSpOTCOM share ebook
70 of Facebook consumers follow links posted by family and friends A
AAA38
Source pew Research
47 Handy Facebook StatS and cHartS 47
WWWHuBSpOTCOM share ebook
Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012
]
39
$
47 Handy Facebook StatS and cHartS 48
WWWHuBSpOTCOM share ebook
Brands on Facebook extend their reach to friends of fans by 50-200
U g
g
g
40
Source Comscoreg
47 Handy Facebook StatS and cHartS 49
WWWHuBSpOTCOM share ebook
Facebook advertising
47 Handy Facebook StatS and cHartS 50
WWWHuBSpOTCOM share ebook
of marketers plan on using Facebook ads in the future
41
Source Social Media Today90
47 Handy Facebook StatS and cHartS 51
WWWHuBSpOTCOM share ebook
56 of marketers have increased their Facebook ad budget for 2012
42
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 52
WWWHuBSpOTCOM share ebook
68 of marketers say that Facebook ads are effective in fan and customer acquisition
143
Source Social Media Today
47 Handy Facebook StatS and cHartS 53
WWWHuBSpOTCOM share ebook
39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X
44
Source Social Media Today
47 Handy Facebook StatS and cHartS 54
WWWHuBSpOTCOM share ebook
The average cost per click increased
45
Source ClearSlide25 between q4 2011 and q1 2012
47 Handy Facebook StatS and cHartS 55
WWWHuBSpOTCOM share ebook
Average CpM $12
Average cost per click
$114
46The average Facebook advertising costs in 2012 areSource Social Bakers
47 Handy Facebook StatS and cHartS 56
WWWHuBSpOTCOM share ebook
95 of all wall posts are not answered by brands gt47
Source Social Skinny
OpTIMIzE FOR SOCIAL
Optimize your content for social
sharing with Hubspot Make your
marketing emails blog posts and
landing pages more social today
Measure how many leads and
customers you are getting from
Facebook and improve your social
media lead generation with HubSpot
gENERATE LEADS FROM FACEBOOk
LEADgENERATION
UBLOggINg amp
SOCIAL MEDIA
qEMAIL amp
AuTOMATION
MSEARCH
OpTIMIzATION
sMARkETINgANALYTICS
YLEAD
MANAgEMENT
g
to learn how the HubSpot all-in-one marketing software can help you
REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS
47 Handy Facebook StatS and cHartS 21
WWWHuBSpOTCOM share ebook
Brand engagement in 2011 increased by 176
16
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 22
WWWHuBSpOTCOM share ebook
Facebook for business
47 Handy Facebook StatS and cHartS 23
WWWHuBSpOTCOM share ebook
of marketers said so-cial media became more important to their marketing campaigns in the last 6 months
17
Source State of Inbound Marketing HubSpot 2012
62
47 Handy Facebook StatS and cHartS 24
WWWHuBSpOTCOM share ebook
Companies that acquired customers from Facebook
Source State of Inbound Marketing 2012
18
77
B2C
43
B2B
47 Handy Facebook StatS and cHartS 25
WWWHuBSpOTCOM share ebook
0102030405060708090
100
RetailWholesale Education TechSoftware Healthcare Manufacturing
Retail is the top industry that has acquired customers through Facebook
Source State of Inbound Marketing HubSpot 2012
19
47 Handy Facebook StatS and cHartS 26
WWWHuBSpOTCOM share ebook
of uS companies have fired someone because of what they have posted on social media
O
wSend them packing
OO20
Source The Social Skinny
8
47 Handy Facebook StatS and cHartS 27
WWWHuBSpOTCOM share ebook
The number of businesses that say Facebook is critical or important to their business has increased by
Source State of Inbound Marketing HubSpot March 2012
21
75
47 Handy Facebook StatS and cHartS 28
WWWHuBSpOTCOM share ebook
80 of uS social network users prefer to connect to brands through Facebook
U22
jj
j Source State of Inbound Marketing HubSpot March 2012
j j
j
j
47 Handy Facebook StatS and cHartS 29
WWWHuBSpOTCOM share ebook
Brands have seen a 46 increase in user engagement with the new business Timeline
23
P
B N
Source Simply Measured
47 Handy Facebook StatS and cHartS 30
WWWHuBSpOTCOM share ebook
Brands have seen a 65 increase in user engagement of INTERACTIVE content with the new Timeline V24
Source Simply Measured
47 Handy Facebook StatS and cHartS 31
WWWHuBSpOTCOM share ebook
EwE
EEE
EEEE
Ratio of views to shares of Facebook comments
Source BuzzFeed
25
91
47 Handy Facebook StatS and cHartS 32
WWWHuBSpOTCOM share ebook
72 of marketers handle social media inhouse H26
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 33
WWWHuBSpOTCOM share ebook
Marketers struggle with lead generation on Facebook
27
Source SocialMediaExaminer
47 Handy Facebook StatS and cHartS 34
WWWHuBSpOTCOM share ebook
43 of people ages 20-29 use Facebook for marketing +11 hours per week
t28
Source SocialMediaExaminer
tt
ttt
t
t t
47 Handy Facebook StatS and cHartS 35
WWWHuBSpOTCOM share ebook
Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012
29
47 Handy Facebook StatS and cHartS 36
WWWHuBSpOTCOM share ebook
Social media has a 100 higher lead-to-close rate than outbound marketing
00
05
10
15
20
25
30
35
40
45
Social Media Outbound Marketing
Source State of Inbound Marketing HubSpot 2012
30
47 Handy Facebook StatS and cHartS 37
WWWHuBSpOTCOM share ebook
Small businesses spend 18 of their budgets on social media the most out of all marketing channels
31
Source State of Inbound Marketing HubSpot 2012
$
47 Handy Facebook StatS and cHartS 38
WWWHuBSpOTCOM share ebook
retail brands on Facebook
47 Handy Facebook StatS and cHartS 39
WWWHuBSpOTCOM share ebook
53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $
32
Source Sociablelabs
47 Handy Facebook StatS and cHartS 40
WWWHuBSpOTCOM share ebook
Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259
33
Source Bazaarvoice
47 Handy Facebook StatS and cHartS 41
WWWHuBSpOTCOM share ebook
51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook
34
Source HubSpot
47 Handy Facebook StatS and cHartS 42
WWWHuBSpOTCOM share ebook
Friends of Fans
47 Handy Facebook StatS and cHartS 43
WWWHuBSpOTCOM share ebook
and advice they hear on67 of uS online
consumers trust information
35
Source BlogHer
47 Handy Facebook StatS and cHartS 44
WWWHuBSpOTCOM share ebook
56 of people are more likely to recommend a brand after becoming a fan on Facebook
Source Digital Buzz Bloggt
36
U
47 Handy Facebook StatS and cHartS 45
WWWHuBSpOTCOM share ebook
of uS online consumers have made a purchase based on recommendations from friends on Facebook
37
33Source Fricay Corner 10 Mobile Marketing Stats
47 Handy Facebook StatS and cHartS 46
WWWHuBSpOTCOM share ebook
70 of Facebook consumers follow links posted by family and friends A
AAA38
Source pew Research
47 Handy Facebook StatS and cHartS 47
WWWHuBSpOTCOM share ebook
Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012
]
39
$
47 Handy Facebook StatS and cHartS 48
WWWHuBSpOTCOM share ebook
Brands on Facebook extend their reach to friends of fans by 50-200
U g
g
g
40
Source Comscoreg
47 Handy Facebook StatS and cHartS 49
WWWHuBSpOTCOM share ebook
Facebook advertising
47 Handy Facebook StatS and cHartS 50
WWWHuBSpOTCOM share ebook
of marketers plan on using Facebook ads in the future
41
Source Social Media Today90
47 Handy Facebook StatS and cHartS 51
WWWHuBSpOTCOM share ebook
56 of marketers have increased their Facebook ad budget for 2012
42
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 52
WWWHuBSpOTCOM share ebook
68 of marketers say that Facebook ads are effective in fan and customer acquisition
143
Source Social Media Today
47 Handy Facebook StatS and cHartS 53
WWWHuBSpOTCOM share ebook
39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X
44
Source Social Media Today
47 Handy Facebook StatS and cHartS 54
WWWHuBSpOTCOM share ebook
The average cost per click increased
45
Source ClearSlide25 between q4 2011 and q1 2012
47 Handy Facebook StatS and cHartS 55
WWWHuBSpOTCOM share ebook
Average CpM $12
Average cost per click
$114
46The average Facebook advertising costs in 2012 areSource Social Bakers
47 Handy Facebook StatS and cHartS 56
WWWHuBSpOTCOM share ebook
95 of all wall posts are not answered by brands gt47
Source Social Skinny
OpTIMIzE FOR SOCIAL
Optimize your content for social
sharing with Hubspot Make your
marketing emails blog posts and
landing pages more social today
Measure how many leads and
customers you are getting from
Facebook and improve your social
media lead generation with HubSpot
gENERATE LEADS FROM FACEBOOk
LEADgENERATION
UBLOggINg amp
SOCIAL MEDIA
qEMAIL amp
AuTOMATION
MSEARCH
OpTIMIzATION
sMARkETINgANALYTICS
YLEAD
MANAgEMENT
g
to learn how the HubSpot all-in-one marketing software can help you
REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS
47 Handy Facebook StatS and cHartS 22
WWWHuBSpOTCOM share ebook
Facebook for business
47 Handy Facebook StatS and cHartS 23
WWWHuBSpOTCOM share ebook
of marketers said so-cial media became more important to their marketing campaigns in the last 6 months
17
Source State of Inbound Marketing HubSpot 2012
62
47 Handy Facebook StatS and cHartS 24
WWWHuBSpOTCOM share ebook
Companies that acquired customers from Facebook
Source State of Inbound Marketing 2012
18
77
B2C
43
B2B
47 Handy Facebook StatS and cHartS 25
WWWHuBSpOTCOM share ebook
0102030405060708090
100
RetailWholesale Education TechSoftware Healthcare Manufacturing
Retail is the top industry that has acquired customers through Facebook
Source State of Inbound Marketing HubSpot 2012
19
47 Handy Facebook StatS and cHartS 26
WWWHuBSpOTCOM share ebook
of uS companies have fired someone because of what they have posted on social media
O
wSend them packing
OO20
Source The Social Skinny
8
47 Handy Facebook StatS and cHartS 27
WWWHuBSpOTCOM share ebook
The number of businesses that say Facebook is critical or important to their business has increased by
Source State of Inbound Marketing HubSpot March 2012
21
75
47 Handy Facebook StatS and cHartS 28
WWWHuBSpOTCOM share ebook
80 of uS social network users prefer to connect to brands through Facebook
U22
jj
j Source State of Inbound Marketing HubSpot March 2012
j j
j
j
47 Handy Facebook StatS and cHartS 29
WWWHuBSpOTCOM share ebook
Brands have seen a 46 increase in user engagement with the new business Timeline
23
P
B N
Source Simply Measured
47 Handy Facebook StatS and cHartS 30
WWWHuBSpOTCOM share ebook
Brands have seen a 65 increase in user engagement of INTERACTIVE content with the new Timeline V24
Source Simply Measured
47 Handy Facebook StatS and cHartS 31
WWWHuBSpOTCOM share ebook
EwE
EEE
EEEE
Ratio of views to shares of Facebook comments
Source BuzzFeed
25
91
47 Handy Facebook StatS and cHartS 32
WWWHuBSpOTCOM share ebook
72 of marketers handle social media inhouse H26
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 33
WWWHuBSpOTCOM share ebook
Marketers struggle with lead generation on Facebook
27
Source SocialMediaExaminer
47 Handy Facebook StatS and cHartS 34
WWWHuBSpOTCOM share ebook
43 of people ages 20-29 use Facebook for marketing +11 hours per week
t28
Source SocialMediaExaminer
tt
ttt
t
t t
47 Handy Facebook StatS and cHartS 35
WWWHuBSpOTCOM share ebook
Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012
29
47 Handy Facebook StatS and cHartS 36
WWWHuBSpOTCOM share ebook
Social media has a 100 higher lead-to-close rate than outbound marketing
00
05
10
15
20
25
30
35
40
45
Social Media Outbound Marketing
Source State of Inbound Marketing HubSpot 2012
30
47 Handy Facebook StatS and cHartS 37
WWWHuBSpOTCOM share ebook
Small businesses spend 18 of their budgets on social media the most out of all marketing channels
31
Source State of Inbound Marketing HubSpot 2012
$
47 Handy Facebook StatS and cHartS 38
WWWHuBSpOTCOM share ebook
retail brands on Facebook
47 Handy Facebook StatS and cHartS 39
WWWHuBSpOTCOM share ebook
53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $
32
Source Sociablelabs
47 Handy Facebook StatS and cHartS 40
WWWHuBSpOTCOM share ebook
Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259
33
Source Bazaarvoice
47 Handy Facebook StatS and cHartS 41
WWWHuBSpOTCOM share ebook
51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook
34
Source HubSpot
47 Handy Facebook StatS and cHartS 42
WWWHuBSpOTCOM share ebook
Friends of Fans
47 Handy Facebook StatS and cHartS 43
WWWHuBSpOTCOM share ebook
and advice they hear on67 of uS online
consumers trust information
35
Source BlogHer
47 Handy Facebook StatS and cHartS 44
WWWHuBSpOTCOM share ebook
56 of people are more likely to recommend a brand after becoming a fan on Facebook
Source Digital Buzz Bloggt
36
U
47 Handy Facebook StatS and cHartS 45
WWWHuBSpOTCOM share ebook
of uS online consumers have made a purchase based on recommendations from friends on Facebook
37
33Source Fricay Corner 10 Mobile Marketing Stats
47 Handy Facebook StatS and cHartS 46
WWWHuBSpOTCOM share ebook
70 of Facebook consumers follow links posted by family and friends A
AAA38
Source pew Research
47 Handy Facebook StatS and cHartS 47
WWWHuBSpOTCOM share ebook
Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012
]
39
$
47 Handy Facebook StatS and cHartS 48
WWWHuBSpOTCOM share ebook
Brands on Facebook extend their reach to friends of fans by 50-200
U g
g
g
40
Source Comscoreg
47 Handy Facebook StatS and cHartS 49
WWWHuBSpOTCOM share ebook
Facebook advertising
47 Handy Facebook StatS and cHartS 50
WWWHuBSpOTCOM share ebook
of marketers plan on using Facebook ads in the future
41
Source Social Media Today90
47 Handy Facebook StatS and cHartS 51
WWWHuBSpOTCOM share ebook
56 of marketers have increased their Facebook ad budget for 2012
42
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 52
WWWHuBSpOTCOM share ebook
68 of marketers say that Facebook ads are effective in fan and customer acquisition
143
Source Social Media Today
47 Handy Facebook StatS and cHartS 53
WWWHuBSpOTCOM share ebook
39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X
44
Source Social Media Today
47 Handy Facebook StatS and cHartS 54
WWWHuBSpOTCOM share ebook
The average cost per click increased
45
Source ClearSlide25 between q4 2011 and q1 2012
47 Handy Facebook StatS and cHartS 55
WWWHuBSpOTCOM share ebook
Average CpM $12
Average cost per click
$114
46The average Facebook advertising costs in 2012 areSource Social Bakers
47 Handy Facebook StatS and cHartS 56
WWWHuBSpOTCOM share ebook
95 of all wall posts are not answered by brands gt47
Source Social Skinny
OpTIMIzE FOR SOCIAL
Optimize your content for social
sharing with Hubspot Make your
marketing emails blog posts and
landing pages more social today
Measure how many leads and
customers you are getting from
Facebook and improve your social
media lead generation with HubSpot
gENERATE LEADS FROM FACEBOOk
LEADgENERATION
UBLOggINg amp
SOCIAL MEDIA
qEMAIL amp
AuTOMATION
MSEARCH
OpTIMIzATION
sMARkETINgANALYTICS
YLEAD
MANAgEMENT
g
to learn how the HubSpot all-in-one marketing software can help you
REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS
47 Handy Facebook StatS and cHartS 23
WWWHuBSpOTCOM share ebook
of marketers said so-cial media became more important to their marketing campaigns in the last 6 months
17
Source State of Inbound Marketing HubSpot 2012
62
47 Handy Facebook StatS and cHartS 24
WWWHuBSpOTCOM share ebook
Companies that acquired customers from Facebook
Source State of Inbound Marketing 2012
18
77
B2C
43
B2B
47 Handy Facebook StatS and cHartS 25
WWWHuBSpOTCOM share ebook
0102030405060708090
100
RetailWholesale Education TechSoftware Healthcare Manufacturing
Retail is the top industry that has acquired customers through Facebook
Source State of Inbound Marketing HubSpot 2012
19
47 Handy Facebook StatS and cHartS 26
WWWHuBSpOTCOM share ebook
of uS companies have fired someone because of what they have posted on social media
O
wSend them packing
OO20
Source The Social Skinny
8
47 Handy Facebook StatS and cHartS 27
WWWHuBSpOTCOM share ebook
The number of businesses that say Facebook is critical or important to their business has increased by
Source State of Inbound Marketing HubSpot March 2012
21
75
47 Handy Facebook StatS and cHartS 28
WWWHuBSpOTCOM share ebook
80 of uS social network users prefer to connect to brands through Facebook
U22
jj
j Source State of Inbound Marketing HubSpot March 2012
j j
j
j
47 Handy Facebook StatS and cHartS 29
WWWHuBSpOTCOM share ebook
Brands have seen a 46 increase in user engagement with the new business Timeline
23
P
B N
Source Simply Measured
47 Handy Facebook StatS and cHartS 30
WWWHuBSpOTCOM share ebook
Brands have seen a 65 increase in user engagement of INTERACTIVE content with the new Timeline V24
Source Simply Measured
47 Handy Facebook StatS and cHartS 31
WWWHuBSpOTCOM share ebook
EwE
EEE
EEEE
Ratio of views to shares of Facebook comments
Source BuzzFeed
25
91
47 Handy Facebook StatS and cHartS 32
WWWHuBSpOTCOM share ebook
72 of marketers handle social media inhouse H26
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 33
WWWHuBSpOTCOM share ebook
Marketers struggle with lead generation on Facebook
27
Source SocialMediaExaminer
47 Handy Facebook StatS and cHartS 34
WWWHuBSpOTCOM share ebook
43 of people ages 20-29 use Facebook for marketing +11 hours per week
t28
Source SocialMediaExaminer
tt
ttt
t
t t
47 Handy Facebook StatS and cHartS 35
WWWHuBSpOTCOM share ebook
Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012
29
47 Handy Facebook StatS and cHartS 36
WWWHuBSpOTCOM share ebook
Social media has a 100 higher lead-to-close rate than outbound marketing
00
05
10
15
20
25
30
35
40
45
Social Media Outbound Marketing
Source State of Inbound Marketing HubSpot 2012
30
47 Handy Facebook StatS and cHartS 37
WWWHuBSpOTCOM share ebook
Small businesses spend 18 of their budgets on social media the most out of all marketing channels
31
Source State of Inbound Marketing HubSpot 2012
$
47 Handy Facebook StatS and cHartS 38
WWWHuBSpOTCOM share ebook
retail brands on Facebook
47 Handy Facebook StatS and cHartS 39
WWWHuBSpOTCOM share ebook
53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $
32
Source Sociablelabs
47 Handy Facebook StatS and cHartS 40
WWWHuBSpOTCOM share ebook
Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259
33
Source Bazaarvoice
47 Handy Facebook StatS and cHartS 41
WWWHuBSpOTCOM share ebook
51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook
34
Source HubSpot
47 Handy Facebook StatS and cHartS 42
WWWHuBSpOTCOM share ebook
Friends of Fans
47 Handy Facebook StatS and cHartS 43
WWWHuBSpOTCOM share ebook
and advice they hear on67 of uS online
consumers trust information
35
Source BlogHer
47 Handy Facebook StatS and cHartS 44
WWWHuBSpOTCOM share ebook
56 of people are more likely to recommend a brand after becoming a fan on Facebook
Source Digital Buzz Bloggt
36
U
47 Handy Facebook StatS and cHartS 45
WWWHuBSpOTCOM share ebook
of uS online consumers have made a purchase based on recommendations from friends on Facebook
37
33Source Fricay Corner 10 Mobile Marketing Stats
47 Handy Facebook StatS and cHartS 46
WWWHuBSpOTCOM share ebook
70 of Facebook consumers follow links posted by family and friends A
AAA38
Source pew Research
47 Handy Facebook StatS and cHartS 47
WWWHuBSpOTCOM share ebook
Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012
]
39
$
47 Handy Facebook StatS and cHartS 48
WWWHuBSpOTCOM share ebook
Brands on Facebook extend their reach to friends of fans by 50-200
U g
g
g
40
Source Comscoreg
47 Handy Facebook StatS and cHartS 49
WWWHuBSpOTCOM share ebook
Facebook advertising
47 Handy Facebook StatS and cHartS 50
WWWHuBSpOTCOM share ebook
of marketers plan on using Facebook ads in the future
41
Source Social Media Today90
47 Handy Facebook StatS and cHartS 51
WWWHuBSpOTCOM share ebook
56 of marketers have increased their Facebook ad budget for 2012
42
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 52
WWWHuBSpOTCOM share ebook
68 of marketers say that Facebook ads are effective in fan and customer acquisition
143
Source Social Media Today
47 Handy Facebook StatS and cHartS 53
WWWHuBSpOTCOM share ebook
39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X
44
Source Social Media Today
47 Handy Facebook StatS and cHartS 54
WWWHuBSpOTCOM share ebook
The average cost per click increased
45
Source ClearSlide25 between q4 2011 and q1 2012
47 Handy Facebook StatS and cHartS 55
WWWHuBSpOTCOM share ebook
Average CpM $12
Average cost per click
$114
46The average Facebook advertising costs in 2012 areSource Social Bakers
47 Handy Facebook StatS and cHartS 56
WWWHuBSpOTCOM share ebook
95 of all wall posts are not answered by brands gt47
Source Social Skinny
OpTIMIzE FOR SOCIAL
Optimize your content for social
sharing with Hubspot Make your
marketing emails blog posts and
landing pages more social today
Measure how many leads and
customers you are getting from
Facebook and improve your social
media lead generation with HubSpot
gENERATE LEADS FROM FACEBOOk
LEADgENERATION
UBLOggINg amp
SOCIAL MEDIA
qEMAIL amp
AuTOMATION
MSEARCH
OpTIMIzATION
sMARkETINgANALYTICS
YLEAD
MANAgEMENT
g
to learn how the HubSpot all-in-one marketing software can help you
REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS
47 Handy Facebook StatS and cHartS 24
WWWHuBSpOTCOM share ebook
Companies that acquired customers from Facebook
Source State of Inbound Marketing 2012
18
77
B2C
43
B2B
47 Handy Facebook StatS and cHartS 25
WWWHuBSpOTCOM share ebook
0102030405060708090
100
RetailWholesale Education TechSoftware Healthcare Manufacturing
Retail is the top industry that has acquired customers through Facebook
Source State of Inbound Marketing HubSpot 2012
19
47 Handy Facebook StatS and cHartS 26
WWWHuBSpOTCOM share ebook
of uS companies have fired someone because of what they have posted on social media
O
wSend them packing
OO20
Source The Social Skinny
8
47 Handy Facebook StatS and cHartS 27
WWWHuBSpOTCOM share ebook
The number of businesses that say Facebook is critical or important to their business has increased by
Source State of Inbound Marketing HubSpot March 2012
21
75
47 Handy Facebook StatS and cHartS 28
WWWHuBSpOTCOM share ebook
80 of uS social network users prefer to connect to brands through Facebook
U22
jj
j Source State of Inbound Marketing HubSpot March 2012
j j
j
j
47 Handy Facebook StatS and cHartS 29
WWWHuBSpOTCOM share ebook
Brands have seen a 46 increase in user engagement with the new business Timeline
23
P
B N
Source Simply Measured
47 Handy Facebook StatS and cHartS 30
WWWHuBSpOTCOM share ebook
Brands have seen a 65 increase in user engagement of INTERACTIVE content with the new Timeline V24
Source Simply Measured
47 Handy Facebook StatS and cHartS 31
WWWHuBSpOTCOM share ebook
EwE
EEE
EEEE
Ratio of views to shares of Facebook comments
Source BuzzFeed
25
91
47 Handy Facebook StatS and cHartS 32
WWWHuBSpOTCOM share ebook
72 of marketers handle social media inhouse H26
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 33
WWWHuBSpOTCOM share ebook
Marketers struggle with lead generation on Facebook
27
Source SocialMediaExaminer
47 Handy Facebook StatS and cHartS 34
WWWHuBSpOTCOM share ebook
43 of people ages 20-29 use Facebook for marketing +11 hours per week
t28
Source SocialMediaExaminer
tt
ttt
t
t t
47 Handy Facebook StatS and cHartS 35
WWWHuBSpOTCOM share ebook
Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012
29
47 Handy Facebook StatS and cHartS 36
WWWHuBSpOTCOM share ebook
Social media has a 100 higher lead-to-close rate than outbound marketing
00
05
10
15
20
25
30
35
40
45
Social Media Outbound Marketing
Source State of Inbound Marketing HubSpot 2012
30
47 Handy Facebook StatS and cHartS 37
WWWHuBSpOTCOM share ebook
Small businesses spend 18 of their budgets on social media the most out of all marketing channels
31
Source State of Inbound Marketing HubSpot 2012
$
47 Handy Facebook StatS and cHartS 38
WWWHuBSpOTCOM share ebook
retail brands on Facebook
47 Handy Facebook StatS and cHartS 39
WWWHuBSpOTCOM share ebook
53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $
32
Source Sociablelabs
47 Handy Facebook StatS and cHartS 40
WWWHuBSpOTCOM share ebook
Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259
33
Source Bazaarvoice
47 Handy Facebook StatS and cHartS 41
WWWHuBSpOTCOM share ebook
51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook
34
Source HubSpot
47 Handy Facebook StatS and cHartS 42
WWWHuBSpOTCOM share ebook
Friends of Fans
47 Handy Facebook StatS and cHartS 43
WWWHuBSpOTCOM share ebook
and advice they hear on67 of uS online
consumers trust information
35
Source BlogHer
47 Handy Facebook StatS and cHartS 44
WWWHuBSpOTCOM share ebook
56 of people are more likely to recommend a brand after becoming a fan on Facebook
Source Digital Buzz Bloggt
36
U
47 Handy Facebook StatS and cHartS 45
WWWHuBSpOTCOM share ebook
of uS online consumers have made a purchase based on recommendations from friends on Facebook
37
33Source Fricay Corner 10 Mobile Marketing Stats
47 Handy Facebook StatS and cHartS 46
WWWHuBSpOTCOM share ebook
70 of Facebook consumers follow links posted by family and friends A
AAA38
Source pew Research
47 Handy Facebook StatS and cHartS 47
WWWHuBSpOTCOM share ebook
Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012
]
39
$
47 Handy Facebook StatS and cHartS 48
WWWHuBSpOTCOM share ebook
Brands on Facebook extend their reach to friends of fans by 50-200
U g
g
g
40
Source Comscoreg
47 Handy Facebook StatS and cHartS 49
WWWHuBSpOTCOM share ebook
Facebook advertising
47 Handy Facebook StatS and cHartS 50
WWWHuBSpOTCOM share ebook
of marketers plan on using Facebook ads in the future
41
Source Social Media Today90
47 Handy Facebook StatS and cHartS 51
WWWHuBSpOTCOM share ebook
56 of marketers have increased their Facebook ad budget for 2012
42
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 52
WWWHuBSpOTCOM share ebook
68 of marketers say that Facebook ads are effective in fan and customer acquisition
143
Source Social Media Today
47 Handy Facebook StatS and cHartS 53
WWWHuBSpOTCOM share ebook
39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X
44
Source Social Media Today
47 Handy Facebook StatS and cHartS 54
WWWHuBSpOTCOM share ebook
The average cost per click increased
45
Source ClearSlide25 between q4 2011 and q1 2012
47 Handy Facebook StatS and cHartS 55
WWWHuBSpOTCOM share ebook
Average CpM $12
Average cost per click
$114
46The average Facebook advertising costs in 2012 areSource Social Bakers
47 Handy Facebook StatS and cHartS 56
WWWHuBSpOTCOM share ebook
95 of all wall posts are not answered by brands gt47
Source Social Skinny
OpTIMIzE FOR SOCIAL
Optimize your content for social
sharing with Hubspot Make your
marketing emails blog posts and
landing pages more social today
Measure how many leads and
customers you are getting from
Facebook and improve your social
media lead generation with HubSpot
gENERATE LEADS FROM FACEBOOk
LEADgENERATION
UBLOggINg amp
SOCIAL MEDIA
qEMAIL amp
AuTOMATION
MSEARCH
OpTIMIzATION
sMARkETINgANALYTICS
YLEAD
MANAgEMENT
g
to learn how the HubSpot all-in-one marketing software can help you
REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS
47 Handy Facebook StatS and cHartS 25
WWWHuBSpOTCOM share ebook
0102030405060708090
100
RetailWholesale Education TechSoftware Healthcare Manufacturing
Retail is the top industry that has acquired customers through Facebook
Source State of Inbound Marketing HubSpot 2012
19
47 Handy Facebook StatS and cHartS 26
WWWHuBSpOTCOM share ebook
of uS companies have fired someone because of what they have posted on social media
O
wSend them packing
OO20
Source The Social Skinny
8
47 Handy Facebook StatS and cHartS 27
WWWHuBSpOTCOM share ebook
The number of businesses that say Facebook is critical or important to their business has increased by
Source State of Inbound Marketing HubSpot March 2012
21
75
47 Handy Facebook StatS and cHartS 28
WWWHuBSpOTCOM share ebook
80 of uS social network users prefer to connect to brands through Facebook
U22
jj
j Source State of Inbound Marketing HubSpot March 2012
j j
j
j
47 Handy Facebook StatS and cHartS 29
WWWHuBSpOTCOM share ebook
Brands have seen a 46 increase in user engagement with the new business Timeline
23
P
B N
Source Simply Measured
47 Handy Facebook StatS and cHartS 30
WWWHuBSpOTCOM share ebook
Brands have seen a 65 increase in user engagement of INTERACTIVE content with the new Timeline V24
Source Simply Measured
47 Handy Facebook StatS and cHartS 31
WWWHuBSpOTCOM share ebook
EwE
EEE
EEEE
Ratio of views to shares of Facebook comments
Source BuzzFeed
25
91
47 Handy Facebook StatS and cHartS 32
WWWHuBSpOTCOM share ebook
72 of marketers handle social media inhouse H26
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 33
WWWHuBSpOTCOM share ebook
Marketers struggle with lead generation on Facebook
27
Source SocialMediaExaminer
47 Handy Facebook StatS and cHartS 34
WWWHuBSpOTCOM share ebook
43 of people ages 20-29 use Facebook for marketing +11 hours per week
t28
Source SocialMediaExaminer
tt
ttt
t
t t
47 Handy Facebook StatS and cHartS 35
WWWHuBSpOTCOM share ebook
Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012
29
47 Handy Facebook StatS and cHartS 36
WWWHuBSpOTCOM share ebook
Social media has a 100 higher lead-to-close rate than outbound marketing
00
05
10
15
20
25
30
35
40
45
Social Media Outbound Marketing
Source State of Inbound Marketing HubSpot 2012
30
47 Handy Facebook StatS and cHartS 37
WWWHuBSpOTCOM share ebook
Small businesses spend 18 of their budgets on social media the most out of all marketing channels
31
Source State of Inbound Marketing HubSpot 2012
$
47 Handy Facebook StatS and cHartS 38
WWWHuBSpOTCOM share ebook
retail brands on Facebook
47 Handy Facebook StatS and cHartS 39
WWWHuBSpOTCOM share ebook
53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $
32
Source Sociablelabs
47 Handy Facebook StatS and cHartS 40
WWWHuBSpOTCOM share ebook
Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259
33
Source Bazaarvoice
47 Handy Facebook StatS and cHartS 41
WWWHuBSpOTCOM share ebook
51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook
34
Source HubSpot
47 Handy Facebook StatS and cHartS 42
WWWHuBSpOTCOM share ebook
Friends of Fans
47 Handy Facebook StatS and cHartS 43
WWWHuBSpOTCOM share ebook
and advice they hear on67 of uS online
consumers trust information
35
Source BlogHer
47 Handy Facebook StatS and cHartS 44
WWWHuBSpOTCOM share ebook
56 of people are more likely to recommend a brand after becoming a fan on Facebook
Source Digital Buzz Bloggt
36
U
47 Handy Facebook StatS and cHartS 45
WWWHuBSpOTCOM share ebook
of uS online consumers have made a purchase based on recommendations from friends on Facebook
37
33Source Fricay Corner 10 Mobile Marketing Stats
47 Handy Facebook StatS and cHartS 46
WWWHuBSpOTCOM share ebook
70 of Facebook consumers follow links posted by family and friends A
AAA38
Source pew Research
47 Handy Facebook StatS and cHartS 47
WWWHuBSpOTCOM share ebook
Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012
]
39
$
47 Handy Facebook StatS and cHartS 48
WWWHuBSpOTCOM share ebook
Brands on Facebook extend their reach to friends of fans by 50-200
U g
g
g
40
Source Comscoreg
47 Handy Facebook StatS and cHartS 49
WWWHuBSpOTCOM share ebook
Facebook advertising
47 Handy Facebook StatS and cHartS 50
WWWHuBSpOTCOM share ebook
of marketers plan on using Facebook ads in the future
41
Source Social Media Today90
47 Handy Facebook StatS and cHartS 51
WWWHuBSpOTCOM share ebook
56 of marketers have increased their Facebook ad budget for 2012
42
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 52
WWWHuBSpOTCOM share ebook
68 of marketers say that Facebook ads are effective in fan and customer acquisition
143
Source Social Media Today
47 Handy Facebook StatS and cHartS 53
WWWHuBSpOTCOM share ebook
39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X
44
Source Social Media Today
47 Handy Facebook StatS and cHartS 54
WWWHuBSpOTCOM share ebook
The average cost per click increased
45
Source ClearSlide25 between q4 2011 and q1 2012
47 Handy Facebook StatS and cHartS 55
WWWHuBSpOTCOM share ebook
Average CpM $12
Average cost per click
$114
46The average Facebook advertising costs in 2012 areSource Social Bakers
47 Handy Facebook StatS and cHartS 56
WWWHuBSpOTCOM share ebook
95 of all wall posts are not answered by brands gt47
Source Social Skinny
OpTIMIzE FOR SOCIAL
Optimize your content for social
sharing with Hubspot Make your
marketing emails blog posts and
landing pages more social today
Measure how many leads and
customers you are getting from
Facebook and improve your social
media lead generation with HubSpot
gENERATE LEADS FROM FACEBOOk
LEADgENERATION
UBLOggINg amp
SOCIAL MEDIA
qEMAIL amp
AuTOMATION
MSEARCH
OpTIMIzATION
sMARkETINgANALYTICS
YLEAD
MANAgEMENT
g
to learn how the HubSpot all-in-one marketing software can help you
REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS
47 Handy Facebook StatS and cHartS 26
WWWHuBSpOTCOM share ebook
of uS companies have fired someone because of what they have posted on social media
O
wSend them packing
OO20
Source The Social Skinny
8
47 Handy Facebook StatS and cHartS 27
WWWHuBSpOTCOM share ebook
The number of businesses that say Facebook is critical or important to their business has increased by
Source State of Inbound Marketing HubSpot March 2012
21
75
47 Handy Facebook StatS and cHartS 28
WWWHuBSpOTCOM share ebook
80 of uS social network users prefer to connect to brands through Facebook
U22
jj
j Source State of Inbound Marketing HubSpot March 2012
j j
j
j
47 Handy Facebook StatS and cHartS 29
WWWHuBSpOTCOM share ebook
Brands have seen a 46 increase in user engagement with the new business Timeline
23
P
B N
Source Simply Measured
47 Handy Facebook StatS and cHartS 30
WWWHuBSpOTCOM share ebook
Brands have seen a 65 increase in user engagement of INTERACTIVE content with the new Timeline V24
Source Simply Measured
47 Handy Facebook StatS and cHartS 31
WWWHuBSpOTCOM share ebook
EwE
EEE
EEEE
Ratio of views to shares of Facebook comments
Source BuzzFeed
25
91
47 Handy Facebook StatS and cHartS 32
WWWHuBSpOTCOM share ebook
72 of marketers handle social media inhouse H26
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 33
WWWHuBSpOTCOM share ebook
Marketers struggle with lead generation on Facebook
27
Source SocialMediaExaminer
47 Handy Facebook StatS and cHartS 34
WWWHuBSpOTCOM share ebook
43 of people ages 20-29 use Facebook for marketing +11 hours per week
t28
Source SocialMediaExaminer
tt
ttt
t
t t
47 Handy Facebook StatS and cHartS 35
WWWHuBSpOTCOM share ebook
Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012
29
47 Handy Facebook StatS and cHartS 36
WWWHuBSpOTCOM share ebook
Social media has a 100 higher lead-to-close rate than outbound marketing
00
05
10
15
20
25
30
35
40
45
Social Media Outbound Marketing
Source State of Inbound Marketing HubSpot 2012
30
47 Handy Facebook StatS and cHartS 37
WWWHuBSpOTCOM share ebook
Small businesses spend 18 of their budgets on social media the most out of all marketing channels
31
Source State of Inbound Marketing HubSpot 2012
$
47 Handy Facebook StatS and cHartS 38
WWWHuBSpOTCOM share ebook
retail brands on Facebook
47 Handy Facebook StatS and cHartS 39
WWWHuBSpOTCOM share ebook
53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $
32
Source Sociablelabs
47 Handy Facebook StatS and cHartS 40
WWWHuBSpOTCOM share ebook
Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259
33
Source Bazaarvoice
47 Handy Facebook StatS and cHartS 41
WWWHuBSpOTCOM share ebook
51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook
34
Source HubSpot
47 Handy Facebook StatS and cHartS 42
WWWHuBSpOTCOM share ebook
Friends of Fans
47 Handy Facebook StatS and cHartS 43
WWWHuBSpOTCOM share ebook
and advice they hear on67 of uS online
consumers trust information
35
Source BlogHer
47 Handy Facebook StatS and cHartS 44
WWWHuBSpOTCOM share ebook
56 of people are more likely to recommend a brand after becoming a fan on Facebook
Source Digital Buzz Bloggt
36
U
47 Handy Facebook StatS and cHartS 45
WWWHuBSpOTCOM share ebook
of uS online consumers have made a purchase based on recommendations from friends on Facebook
37
33Source Fricay Corner 10 Mobile Marketing Stats
47 Handy Facebook StatS and cHartS 46
WWWHuBSpOTCOM share ebook
70 of Facebook consumers follow links posted by family and friends A
AAA38
Source pew Research
47 Handy Facebook StatS and cHartS 47
WWWHuBSpOTCOM share ebook
Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012
]
39
$
47 Handy Facebook StatS and cHartS 48
WWWHuBSpOTCOM share ebook
Brands on Facebook extend their reach to friends of fans by 50-200
U g
g
g
40
Source Comscoreg
47 Handy Facebook StatS and cHartS 49
WWWHuBSpOTCOM share ebook
Facebook advertising
47 Handy Facebook StatS and cHartS 50
WWWHuBSpOTCOM share ebook
of marketers plan on using Facebook ads in the future
41
Source Social Media Today90
47 Handy Facebook StatS and cHartS 51
WWWHuBSpOTCOM share ebook
56 of marketers have increased their Facebook ad budget for 2012
42
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 52
WWWHuBSpOTCOM share ebook
68 of marketers say that Facebook ads are effective in fan and customer acquisition
143
Source Social Media Today
47 Handy Facebook StatS and cHartS 53
WWWHuBSpOTCOM share ebook
39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X
44
Source Social Media Today
47 Handy Facebook StatS and cHartS 54
WWWHuBSpOTCOM share ebook
The average cost per click increased
45
Source ClearSlide25 between q4 2011 and q1 2012
47 Handy Facebook StatS and cHartS 55
WWWHuBSpOTCOM share ebook
Average CpM $12
Average cost per click
$114
46The average Facebook advertising costs in 2012 areSource Social Bakers
47 Handy Facebook StatS and cHartS 56
WWWHuBSpOTCOM share ebook
95 of all wall posts are not answered by brands gt47
Source Social Skinny
OpTIMIzE FOR SOCIAL
Optimize your content for social
sharing with Hubspot Make your
marketing emails blog posts and
landing pages more social today
Measure how many leads and
customers you are getting from
Facebook and improve your social
media lead generation with HubSpot
gENERATE LEADS FROM FACEBOOk
LEADgENERATION
UBLOggINg amp
SOCIAL MEDIA
qEMAIL amp
AuTOMATION
MSEARCH
OpTIMIzATION
sMARkETINgANALYTICS
YLEAD
MANAgEMENT
g
to learn how the HubSpot all-in-one marketing software can help you
REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS
47 Handy Facebook StatS and cHartS 27
WWWHuBSpOTCOM share ebook
The number of businesses that say Facebook is critical or important to their business has increased by
Source State of Inbound Marketing HubSpot March 2012
21
75
47 Handy Facebook StatS and cHartS 28
WWWHuBSpOTCOM share ebook
80 of uS social network users prefer to connect to brands through Facebook
U22
jj
j Source State of Inbound Marketing HubSpot March 2012
j j
j
j
47 Handy Facebook StatS and cHartS 29
WWWHuBSpOTCOM share ebook
Brands have seen a 46 increase in user engagement with the new business Timeline
23
P
B N
Source Simply Measured
47 Handy Facebook StatS and cHartS 30
WWWHuBSpOTCOM share ebook
Brands have seen a 65 increase in user engagement of INTERACTIVE content with the new Timeline V24
Source Simply Measured
47 Handy Facebook StatS and cHartS 31
WWWHuBSpOTCOM share ebook
EwE
EEE
EEEE
Ratio of views to shares of Facebook comments
Source BuzzFeed
25
91
47 Handy Facebook StatS and cHartS 32
WWWHuBSpOTCOM share ebook
72 of marketers handle social media inhouse H26
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 33
WWWHuBSpOTCOM share ebook
Marketers struggle with lead generation on Facebook
27
Source SocialMediaExaminer
47 Handy Facebook StatS and cHartS 34
WWWHuBSpOTCOM share ebook
43 of people ages 20-29 use Facebook for marketing +11 hours per week
t28
Source SocialMediaExaminer
tt
ttt
t
t t
47 Handy Facebook StatS and cHartS 35
WWWHuBSpOTCOM share ebook
Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012
29
47 Handy Facebook StatS and cHartS 36
WWWHuBSpOTCOM share ebook
Social media has a 100 higher lead-to-close rate than outbound marketing
00
05
10
15
20
25
30
35
40
45
Social Media Outbound Marketing
Source State of Inbound Marketing HubSpot 2012
30
47 Handy Facebook StatS and cHartS 37
WWWHuBSpOTCOM share ebook
Small businesses spend 18 of their budgets on social media the most out of all marketing channels
31
Source State of Inbound Marketing HubSpot 2012
$
47 Handy Facebook StatS and cHartS 38
WWWHuBSpOTCOM share ebook
retail brands on Facebook
47 Handy Facebook StatS and cHartS 39
WWWHuBSpOTCOM share ebook
53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $
32
Source Sociablelabs
47 Handy Facebook StatS and cHartS 40
WWWHuBSpOTCOM share ebook
Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259
33
Source Bazaarvoice
47 Handy Facebook StatS and cHartS 41
WWWHuBSpOTCOM share ebook
51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook
34
Source HubSpot
47 Handy Facebook StatS and cHartS 42
WWWHuBSpOTCOM share ebook
Friends of Fans
47 Handy Facebook StatS and cHartS 43
WWWHuBSpOTCOM share ebook
and advice they hear on67 of uS online
consumers trust information
35
Source BlogHer
47 Handy Facebook StatS and cHartS 44
WWWHuBSpOTCOM share ebook
56 of people are more likely to recommend a brand after becoming a fan on Facebook
Source Digital Buzz Bloggt
36
U
47 Handy Facebook StatS and cHartS 45
WWWHuBSpOTCOM share ebook
of uS online consumers have made a purchase based on recommendations from friends on Facebook
37
33Source Fricay Corner 10 Mobile Marketing Stats
47 Handy Facebook StatS and cHartS 46
WWWHuBSpOTCOM share ebook
70 of Facebook consumers follow links posted by family and friends A
AAA38
Source pew Research
47 Handy Facebook StatS and cHartS 47
WWWHuBSpOTCOM share ebook
Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012
]
39
$
47 Handy Facebook StatS and cHartS 48
WWWHuBSpOTCOM share ebook
Brands on Facebook extend their reach to friends of fans by 50-200
U g
g
g
40
Source Comscoreg
47 Handy Facebook StatS and cHartS 49
WWWHuBSpOTCOM share ebook
Facebook advertising
47 Handy Facebook StatS and cHartS 50
WWWHuBSpOTCOM share ebook
of marketers plan on using Facebook ads in the future
41
Source Social Media Today90
47 Handy Facebook StatS and cHartS 51
WWWHuBSpOTCOM share ebook
56 of marketers have increased their Facebook ad budget for 2012
42
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 52
WWWHuBSpOTCOM share ebook
68 of marketers say that Facebook ads are effective in fan and customer acquisition
143
Source Social Media Today
47 Handy Facebook StatS and cHartS 53
WWWHuBSpOTCOM share ebook
39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X
44
Source Social Media Today
47 Handy Facebook StatS and cHartS 54
WWWHuBSpOTCOM share ebook
The average cost per click increased
45
Source ClearSlide25 between q4 2011 and q1 2012
47 Handy Facebook StatS and cHartS 55
WWWHuBSpOTCOM share ebook
Average CpM $12
Average cost per click
$114
46The average Facebook advertising costs in 2012 areSource Social Bakers
47 Handy Facebook StatS and cHartS 56
WWWHuBSpOTCOM share ebook
95 of all wall posts are not answered by brands gt47
Source Social Skinny
OpTIMIzE FOR SOCIAL
Optimize your content for social
sharing with Hubspot Make your
marketing emails blog posts and
landing pages more social today
Measure how many leads and
customers you are getting from
Facebook and improve your social
media lead generation with HubSpot
gENERATE LEADS FROM FACEBOOk
LEADgENERATION
UBLOggINg amp
SOCIAL MEDIA
qEMAIL amp
AuTOMATION
MSEARCH
OpTIMIzATION
sMARkETINgANALYTICS
YLEAD
MANAgEMENT
g
to learn how the HubSpot all-in-one marketing software can help you
REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS
47 Handy Facebook StatS and cHartS 28
WWWHuBSpOTCOM share ebook
80 of uS social network users prefer to connect to brands through Facebook
U22
jj
j Source State of Inbound Marketing HubSpot March 2012
j j
j
j
47 Handy Facebook StatS and cHartS 29
WWWHuBSpOTCOM share ebook
Brands have seen a 46 increase in user engagement with the new business Timeline
23
P
B N
Source Simply Measured
47 Handy Facebook StatS and cHartS 30
WWWHuBSpOTCOM share ebook
Brands have seen a 65 increase in user engagement of INTERACTIVE content with the new Timeline V24
Source Simply Measured
47 Handy Facebook StatS and cHartS 31
WWWHuBSpOTCOM share ebook
EwE
EEE
EEEE
Ratio of views to shares of Facebook comments
Source BuzzFeed
25
91
47 Handy Facebook StatS and cHartS 32
WWWHuBSpOTCOM share ebook
72 of marketers handle social media inhouse H26
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 33
WWWHuBSpOTCOM share ebook
Marketers struggle with lead generation on Facebook
27
Source SocialMediaExaminer
47 Handy Facebook StatS and cHartS 34
WWWHuBSpOTCOM share ebook
43 of people ages 20-29 use Facebook for marketing +11 hours per week
t28
Source SocialMediaExaminer
tt
ttt
t
t t
47 Handy Facebook StatS and cHartS 35
WWWHuBSpOTCOM share ebook
Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012
29
47 Handy Facebook StatS and cHartS 36
WWWHuBSpOTCOM share ebook
Social media has a 100 higher lead-to-close rate than outbound marketing
00
05
10
15
20
25
30
35
40
45
Social Media Outbound Marketing
Source State of Inbound Marketing HubSpot 2012
30
47 Handy Facebook StatS and cHartS 37
WWWHuBSpOTCOM share ebook
Small businesses spend 18 of their budgets on social media the most out of all marketing channels
31
Source State of Inbound Marketing HubSpot 2012
$
47 Handy Facebook StatS and cHartS 38
WWWHuBSpOTCOM share ebook
retail brands on Facebook
47 Handy Facebook StatS and cHartS 39
WWWHuBSpOTCOM share ebook
53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $
32
Source Sociablelabs
47 Handy Facebook StatS and cHartS 40
WWWHuBSpOTCOM share ebook
Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259
33
Source Bazaarvoice
47 Handy Facebook StatS and cHartS 41
WWWHuBSpOTCOM share ebook
51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook
34
Source HubSpot
47 Handy Facebook StatS and cHartS 42
WWWHuBSpOTCOM share ebook
Friends of Fans
47 Handy Facebook StatS and cHartS 43
WWWHuBSpOTCOM share ebook
and advice they hear on67 of uS online
consumers trust information
35
Source BlogHer
47 Handy Facebook StatS and cHartS 44
WWWHuBSpOTCOM share ebook
56 of people are more likely to recommend a brand after becoming a fan on Facebook
Source Digital Buzz Bloggt
36
U
47 Handy Facebook StatS and cHartS 45
WWWHuBSpOTCOM share ebook
of uS online consumers have made a purchase based on recommendations from friends on Facebook
37
33Source Fricay Corner 10 Mobile Marketing Stats
47 Handy Facebook StatS and cHartS 46
WWWHuBSpOTCOM share ebook
70 of Facebook consumers follow links posted by family and friends A
AAA38
Source pew Research
47 Handy Facebook StatS and cHartS 47
WWWHuBSpOTCOM share ebook
Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012
]
39
$
47 Handy Facebook StatS and cHartS 48
WWWHuBSpOTCOM share ebook
Brands on Facebook extend their reach to friends of fans by 50-200
U g
g
g
40
Source Comscoreg
47 Handy Facebook StatS and cHartS 49
WWWHuBSpOTCOM share ebook
Facebook advertising
47 Handy Facebook StatS and cHartS 50
WWWHuBSpOTCOM share ebook
of marketers plan on using Facebook ads in the future
41
Source Social Media Today90
47 Handy Facebook StatS and cHartS 51
WWWHuBSpOTCOM share ebook
56 of marketers have increased their Facebook ad budget for 2012
42
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 52
WWWHuBSpOTCOM share ebook
68 of marketers say that Facebook ads are effective in fan and customer acquisition
143
Source Social Media Today
47 Handy Facebook StatS and cHartS 53
WWWHuBSpOTCOM share ebook
39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X
44
Source Social Media Today
47 Handy Facebook StatS and cHartS 54
WWWHuBSpOTCOM share ebook
The average cost per click increased
45
Source ClearSlide25 between q4 2011 and q1 2012
47 Handy Facebook StatS and cHartS 55
WWWHuBSpOTCOM share ebook
Average CpM $12
Average cost per click
$114
46The average Facebook advertising costs in 2012 areSource Social Bakers
47 Handy Facebook StatS and cHartS 56
WWWHuBSpOTCOM share ebook
95 of all wall posts are not answered by brands gt47
Source Social Skinny
OpTIMIzE FOR SOCIAL
Optimize your content for social
sharing with Hubspot Make your
marketing emails blog posts and
landing pages more social today
Measure how many leads and
customers you are getting from
Facebook and improve your social
media lead generation with HubSpot
gENERATE LEADS FROM FACEBOOk
LEADgENERATION
UBLOggINg amp
SOCIAL MEDIA
qEMAIL amp
AuTOMATION
MSEARCH
OpTIMIzATION
sMARkETINgANALYTICS
YLEAD
MANAgEMENT
g
to learn how the HubSpot all-in-one marketing software can help you
REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS
47 Handy Facebook StatS and cHartS 29
WWWHuBSpOTCOM share ebook
Brands have seen a 46 increase in user engagement with the new business Timeline
23
P
B N
Source Simply Measured
47 Handy Facebook StatS and cHartS 30
WWWHuBSpOTCOM share ebook
Brands have seen a 65 increase in user engagement of INTERACTIVE content with the new Timeline V24
Source Simply Measured
47 Handy Facebook StatS and cHartS 31
WWWHuBSpOTCOM share ebook
EwE
EEE
EEEE
Ratio of views to shares of Facebook comments
Source BuzzFeed
25
91
47 Handy Facebook StatS and cHartS 32
WWWHuBSpOTCOM share ebook
72 of marketers handle social media inhouse H26
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 33
WWWHuBSpOTCOM share ebook
Marketers struggle with lead generation on Facebook
27
Source SocialMediaExaminer
47 Handy Facebook StatS and cHartS 34
WWWHuBSpOTCOM share ebook
43 of people ages 20-29 use Facebook for marketing +11 hours per week
t28
Source SocialMediaExaminer
tt
ttt
t
t t
47 Handy Facebook StatS and cHartS 35
WWWHuBSpOTCOM share ebook
Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012
29
47 Handy Facebook StatS and cHartS 36
WWWHuBSpOTCOM share ebook
Social media has a 100 higher lead-to-close rate than outbound marketing
00
05
10
15
20
25
30
35
40
45
Social Media Outbound Marketing
Source State of Inbound Marketing HubSpot 2012
30
47 Handy Facebook StatS and cHartS 37
WWWHuBSpOTCOM share ebook
Small businesses spend 18 of their budgets on social media the most out of all marketing channels
31
Source State of Inbound Marketing HubSpot 2012
$
47 Handy Facebook StatS and cHartS 38
WWWHuBSpOTCOM share ebook
retail brands on Facebook
47 Handy Facebook StatS and cHartS 39
WWWHuBSpOTCOM share ebook
53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $
32
Source Sociablelabs
47 Handy Facebook StatS and cHartS 40
WWWHuBSpOTCOM share ebook
Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259
33
Source Bazaarvoice
47 Handy Facebook StatS and cHartS 41
WWWHuBSpOTCOM share ebook
51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook
34
Source HubSpot
47 Handy Facebook StatS and cHartS 42
WWWHuBSpOTCOM share ebook
Friends of Fans
47 Handy Facebook StatS and cHartS 43
WWWHuBSpOTCOM share ebook
and advice they hear on67 of uS online
consumers trust information
35
Source BlogHer
47 Handy Facebook StatS and cHartS 44
WWWHuBSpOTCOM share ebook
56 of people are more likely to recommend a brand after becoming a fan on Facebook
Source Digital Buzz Bloggt
36
U
47 Handy Facebook StatS and cHartS 45
WWWHuBSpOTCOM share ebook
of uS online consumers have made a purchase based on recommendations from friends on Facebook
37
33Source Fricay Corner 10 Mobile Marketing Stats
47 Handy Facebook StatS and cHartS 46
WWWHuBSpOTCOM share ebook
70 of Facebook consumers follow links posted by family and friends A
AAA38
Source pew Research
47 Handy Facebook StatS and cHartS 47
WWWHuBSpOTCOM share ebook
Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012
]
39
$
47 Handy Facebook StatS and cHartS 48
WWWHuBSpOTCOM share ebook
Brands on Facebook extend their reach to friends of fans by 50-200
U g
g
g
40
Source Comscoreg
47 Handy Facebook StatS and cHartS 49
WWWHuBSpOTCOM share ebook
Facebook advertising
47 Handy Facebook StatS and cHartS 50
WWWHuBSpOTCOM share ebook
of marketers plan on using Facebook ads in the future
41
Source Social Media Today90
47 Handy Facebook StatS and cHartS 51
WWWHuBSpOTCOM share ebook
56 of marketers have increased their Facebook ad budget for 2012
42
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 52
WWWHuBSpOTCOM share ebook
68 of marketers say that Facebook ads are effective in fan and customer acquisition
143
Source Social Media Today
47 Handy Facebook StatS and cHartS 53
WWWHuBSpOTCOM share ebook
39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X
44
Source Social Media Today
47 Handy Facebook StatS and cHartS 54
WWWHuBSpOTCOM share ebook
The average cost per click increased
45
Source ClearSlide25 between q4 2011 and q1 2012
47 Handy Facebook StatS and cHartS 55
WWWHuBSpOTCOM share ebook
Average CpM $12
Average cost per click
$114
46The average Facebook advertising costs in 2012 areSource Social Bakers
47 Handy Facebook StatS and cHartS 56
WWWHuBSpOTCOM share ebook
95 of all wall posts are not answered by brands gt47
Source Social Skinny
OpTIMIzE FOR SOCIAL
Optimize your content for social
sharing with Hubspot Make your
marketing emails blog posts and
landing pages more social today
Measure how many leads and
customers you are getting from
Facebook and improve your social
media lead generation with HubSpot
gENERATE LEADS FROM FACEBOOk
LEADgENERATION
UBLOggINg amp
SOCIAL MEDIA
qEMAIL amp
AuTOMATION
MSEARCH
OpTIMIzATION
sMARkETINgANALYTICS
YLEAD
MANAgEMENT
g
to learn how the HubSpot all-in-one marketing software can help you
REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS
47 Handy Facebook StatS and cHartS 30
WWWHuBSpOTCOM share ebook
Brands have seen a 65 increase in user engagement of INTERACTIVE content with the new Timeline V24
Source Simply Measured
47 Handy Facebook StatS and cHartS 31
WWWHuBSpOTCOM share ebook
EwE
EEE
EEEE
Ratio of views to shares of Facebook comments
Source BuzzFeed
25
91
47 Handy Facebook StatS and cHartS 32
WWWHuBSpOTCOM share ebook
72 of marketers handle social media inhouse H26
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 33
WWWHuBSpOTCOM share ebook
Marketers struggle with lead generation on Facebook
27
Source SocialMediaExaminer
47 Handy Facebook StatS and cHartS 34
WWWHuBSpOTCOM share ebook
43 of people ages 20-29 use Facebook for marketing +11 hours per week
t28
Source SocialMediaExaminer
tt
ttt
t
t t
47 Handy Facebook StatS and cHartS 35
WWWHuBSpOTCOM share ebook
Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012
29
47 Handy Facebook StatS and cHartS 36
WWWHuBSpOTCOM share ebook
Social media has a 100 higher lead-to-close rate than outbound marketing
00
05
10
15
20
25
30
35
40
45
Social Media Outbound Marketing
Source State of Inbound Marketing HubSpot 2012
30
47 Handy Facebook StatS and cHartS 37
WWWHuBSpOTCOM share ebook
Small businesses spend 18 of their budgets on social media the most out of all marketing channels
31
Source State of Inbound Marketing HubSpot 2012
$
47 Handy Facebook StatS and cHartS 38
WWWHuBSpOTCOM share ebook
retail brands on Facebook
47 Handy Facebook StatS and cHartS 39
WWWHuBSpOTCOM share ebook
53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $
32
Source Sociablelabs
47 Handy Facebook StatS and cHartS 40
WWWHuBSpOTCOM share ebook
Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259
33
Source Bazaarvoice
47 Handy Facebook StatS and cHartS 41
WWWHuBSpOTCOM share ebook
51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook
34
Source HubSpot
47 Handy Facebook StatS and cHartS 42
WWWHuBSpOTCOM share ebook
Friends of Fans
47 Handy Facebook StatS and cHartS 43
WWWHuBSpOTCOM share ebook
and advice they hear on67 of uS online
consumers trust information
35
Source BlogHer
47 Handy Facebook StatS and cHartS 44
WWWHuBSpOTCOM share ebook
56 of people are more likely to recommend a brand after becoming a fan on Facebook
Source Digital Buzz Bloggt
36
U
47 Handy Facebook StatS and cHartS 45
WWWHuBSpOTCOM share ebook
of uS online consumers have made a purchase based on recommendations from friends on Facebook
37
33Source Fricay Corner 10 Mobile Marketing Stats
47 Handy Facebook StatS and cHartS 46
WWWHuBSpOTCOM share ebook
70 of Facebook consumers follow links posted by family and friends A
AAA38
Source pew Research
47 Handy Facebook StatS and cHartS 47
WWWHuBSpOTCOM share ebook
Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012
]
39
$
47 Handy Facebook StatS and cHartS 48
WWWHuBSpOTCOM share ebook
Brands on Facebook extend their reach to friends of fans by 50-200
U g
g
g
40
Source Comscoreg
47 Handy Facebook StatS and cHartS 49
WWWHuBSpOTCOM share ebook
Facebook advertising
47 Handy Facebook StatS and cHartS 50
WWWHuBSpOTCOM share ebook
of marketers plan on using Facebook ads in the future
41
Source Social Media Today90
47 Handy Facebook StatS and cHartS 51
WWWHuBSpOTCOM share ebook
56 of marketers have increased their Facebook ad budget for 2012
42
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 52
WWWHuBSpOTCOM share ebook
68 of marketers say that Facebook ads are effective in fan and customer acquisition
143
Source Social Media Today
47 Handy Facebook StatS and cHartS 53
WWWHuBSpOTCOM share ebook
39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X
44
Source Social Media Today
47 Handy Facebook StatS and cHartS 54
WWWHuBSpOTCOM share ebook
The average cost per click increased
45
Source ClearSlide25 between q4 2011 and q1 2012
47 Handy Facebook StatS and cHartS 55
WWWHuBSpOTCOM share ebook
Average CpM $12
Average cost per click
$114
46The average Facebook advertising costs in 2012 areSource Social Bakers
47 Handy Facebook StatS and cHartS 56
WWWHuBSpOTCOM share ebook
95 of all wall posts are not answered by brands gt47
Source Social Skinny
OpTIMIzE FOR SOCIAL
Optimize your content for social
sharing with Hubspot Make your
marketing emails blog posts and
landing pages more social today
Measure how many leads and
customers you are getting from
Facebook and improve your social
media lead generation with HubSpot
gENERATE LEADS FROM FACEBOOk
LEADgENERATION
UBLOggINg amp
SOCIAL MEDIA
qEMAIL amp
AuTOMATION
MSEARCH
OpTIMIzATION
sMARkETINgANALYTICS
YLEAD
MANAgEMENT
g
to learn how the HubSpot all-in-one marketing software can help you
REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS
47 Handy Facebook StatS and cHartS 31
WWWHuBSpOTCOM share ebook
EwE
EEE
EEEE
Ratio of views to shares of Facebook comments
Source BuzzFeed
25
91
47 Handy Facebook StatS and cHartS 32
WWWHuBSpOTCOM share ebook
72 of marketers handle social media inhouse H26
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 33
WWWHuBSpOTCOM share ebook
Marketers struggle with lead generation on Facebook
27
Source SocialMediaExaminer
47 Handy Facebook StatS and cHartS 34
WWWHuBSpOTCOM share ebook
43 of people ages 20-29 use Facebook for marketing +11 hours per week
t28
Source SocialMediaExaminer
tt
ttt
t
t t
47 Handy Facebook StatS and cHartS 35
WWWHuBSpOTCOM share ebook
Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012
29
47 Handy Facebook StatS and cHartS 36
WWWHuBSpOTCOM share ebook
Social media has a 100 higher lead-to-close rate than outbound marketing
00
05
10
15
20
25
30
35
40
45
Social Media Outbound Marketing
Source State of Inbound Marketing HubSpot 2012
30
47 Handy Facebook StatS and cHartS 37
WWWHuBSpOTCOM share ebook
Small businesses spend 18 of their budgets on social media the most out of all marketing channels
31
Source State of Inbound Marketing HubSpot 2012
$
47 Handy Facebook StatS and cHartS 38
WWWHuBSpOTCOM share ebook
retail brands on Facebook
47 Handy Facebook StatS and cHartS 39
WWWHuBSpOTCOM share ebook
53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $
32
Source Sociablelabs
47 Handy Facebook StatS and cHartS 40
WWWHuBSpOTCOM share ebook
Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259
33
Source Bazaarvoice
47 Handy Facebook StatS and cHartS 41
WWWHuBSpOTCOM share ebook
51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook
34
Source HubSpot
47 Handy Facebook StatS and cHartS 42
WWWHuBSpOTCOM share ebook
Friends of Fans
47 Handy Facebook StatS and cHartS 43
WWWHuBSpOTCOM share ebook
and advice they hear on67 of uS online
consumers trust information
35
Source BlogHer
47 Handy Facebook StatS and cHartS 44
WWWHuBSpOTCOM share ebook
56 of people are more likely to recommend a brand after becoming a fan on Facebook
Source Digital Buzz Bloggt
36
U
47 Handy Facebook StatS and cHartS 45
WWWHuBSpOTCOM share ebook
of uS online consumers have made a purchase based on recommendations from friends on Facebook
37
33Source Fricay Corner 10 Mobile Marketing Stats
47 Handy Facebook StatS and cHartS 46
WWWHuBSpOTCOM share ebook
70 of Facebook consumers follow links posted by family and friends A
AAA38
Source pew Research
47 Handy Facebook StatS and cHartS 47
WWWHuBSpOTCOM share ebook
Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012
]
39
$
47 Handy Facebook StatS and cHartS 48
WWWHuBSpOTCOM share ebook
Brands on Facebook extend their reach to friends of fans by 50-200
U g
g
g
40
Source Comscoreg
47 Handy Facebook StatS and cHartS 49
WWWHuBSpOTCOM share ebook
Facebook advertising
47 Handy Facebook StatS and cHartS 50
WWWHuBSpOTCOM share ebook
of marketers plan on using Facebook ads in the future
41
Source Social Media Today90
47 Handy Facebook StatS and cHartS 51
WWWHuBSpOTCOM share ebook
56 of marketers have increased their Facebook ad budget for 2012
42
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 52
WWWHuBSpOTCOM share ebook
68 of marketers say that Facebook ads are effective in fan and customer acquisition
143
Source Social Media Today
47 Handy Facebook StatS and cHartS 53
WWWHuBSpOTCOM share ebook
39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X
44
Source Social Media Today
47 Handy Facebook StatS and cHartS 54
WWWHuBSpOTCOM share ebook
The average cost per click increased
45
Source ClearSlide25 between q4 2011 and q1 2012
47 Handy Facebook StatS and cHartS 55
WWWHuBSpOTCOM share ebook
Average CpM $12
Average cost per click
$114
46The average Facebook advertising costs in 2012 areSource Social Bakers
47 Handy Facebook StatS and cHartS 56
WWWHuBSpOTCOM share ebook
95 of all wall posts are not answered by brands gt47
Source Social Skinny
OpTIMIzE FOR SOCIAL
Optimize your content for social
sharing with Hubspot Make your
marketing emails blog posts and
landing pages more social today
Measure how many leads and
customers you are getting from
Facebook and improve your social
media lead generation with HubSpot
gENERATE LEADS FROM FACEBOOk
LEADgENERATION
UBLOggINg amp
SOCIAL MEDIA
qEMAIL amp
AuTOMATION
MSEARCH
OpTIMIzATION
sMARkETINgANALYTICS
YLEAD
MANAgEMENT
g
to learn how the HubSpot all-in-one marketing software can help you
REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS
47 Handy Facebook StatS and cHartS 32
WWWHuBSpOTCOM share ebook
72 of marketers handle social media inhouse H26
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 33
WWWHuBSpOTCOM share ebook
Marketers struggle with lead generation on Facebook
27
Source SocialMediaExaminer
47 Handy Facebook StatS and cHartS 34
WWWHuBSpOTCOM share ebook
43 of people ages 20-29 use Facebook for marketing +11 hours per week
t28
Source SocialMediaExaminer
tt
ttt
t
t t
47 Handy Facebook StatS and cHartS 35
WWWHuBSpOTCOM share ebook
Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012
29
47 Handy Facebook StatS and cHartS 36
WWWHuBSpOTCOM share ebook
Social media has a 100 higher lead-to-close rate than outbound marketing
00
05
10
15
20
25
30
35
40
45
Social Media Outbound Marketing
Source State of Inbound Marketing HubSpot 2012
30
47 Handy Facebook StatS and cHartS 37
WWWHuBSpOTCOM share ebook
Small businesses spend 18 of their budgets on social media the most out of all marketing channels
31
Source State of Inbound Marketing HubSpot 2012
$
47 Handy Facebook StatS and cHartS 38
WWWHuBSpOTCOM share ebook
retail brands on Facebook
47 Handy Facebook StatS and cHartS 39
WWWHuBSpOTCOM share ebook
53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $
32
Source Sociablelabs
47 Handy Facebook StatS and cHartS 40
WWWHuBSpOTCOM share ebook
Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259
33
Source Bazaarvoice
47 Handy Facebook StatS and cHartS 41
WWWHuBSpOTCOM share ebook
51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook
34
Source HubSpot
47 Handy Facebook StatS and cHartS 42
WWWHuBSpOTCOM share ebook
Friends of Fans
47 Handy Facebook StatS and cHartS 43
WWWHuBSpOTCOM share ebook
and advice they hear on67 of uS online
consumers trust information
35
Source BlogHer
47 Handy Facebook StatS and cHartS 44
WWWHuBSpOTCOM share ebook
56 of people are more likely to recommend a brand after becoming a fan on Facebook
Source Digital Buzz Bloggt
36
U
47 Handy Facebook StatS and cHartS 45
WWWHuBSpOTCOM share ebook
of uS online consumers have made a purchase based on recommendations from friends on Facebook
37
33Source Fricay Corner 10 Mobile Marketing Stats
47 Handy Facebook StatS and cHartS 46
WWWHuBSpOTCOM share ebook
70 of Facebook consumers follow links posted by family and friends A
AAA38
Source pew Research
47 Handy Facebook StatS and cHartS 47
WWWHuBSpOTCOM share ebook
Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012
]
39
$
47 Handy Facebook StatS and cHartS 48
WWWHuBSpOTCOM share ebook
Brands on Facebook extend their reach to friends of fans by 50-200
U g
g
g
40
Source Comscoreg
47 Handy Facebook StatS and cHartS 49
WWWHuBSpOTCOM share ebook
Facebook advertising
47 Handy Facebook StatS and cHartS 50
WWWHuBSpOTCOM share ebook
of marketers plan on using Facebook ads in the future
41
Source Social Media Today90
47 Handy Facebook StatS and cHartS 51
WWWHuBSpOTCOM share ebook
56 of marketers have increased their Facebook ad budget for 2012
42
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 52
WWWHuBSpOTCOM share ebook
68 of marketers say that Facebook ads are effective in fan and customer acquisition
143
Source Social Media Today
47 Handy Facebook StatS and cHartS 53
WWWHuBSpOTCOM share ebook
39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X
44
Source Social Media Today
47 Handy Facebook StatS and cHartS 54
WWWHuBSpOTCOM share ebook
The average cost per click increased
45
Source ClearSlide25 between q4 2011 and q1 2012
47 Handy Facebook StatS and cHartS 55
WWWHuBSpOTCOM share ebook
Average CpM $12
Average cost per click
$114
46The average Facebook advertising costs in 2012 areSource Social Bakers
47 Handy Facebook StatS and cHartS 56
WWWHuBSpOTCOM share ebook
95 of all wall posts are not answered by brands gt47
Source Social Skinny
OpTIMIzE FOR SOCIAL
Optimize your content for social
sharing with Hubspot Make your
marketing emails blog posts and
landing pages more social today
Measure how many leads and
customers you are getting from
Facebook and improve your social
media lead generation with HubSpot
gENERATE LEADS FROM FACEBOOk
LEADgENERATION
UBLOggINg amp
SOCIAL MEDIA
qEMAIL amp
AuTOMATION
MSEARCH
OpTIMIzATION
sMARkETINgANALYTICS
YLEAD
MANAgEMENT
g
to learn how the HubSpot all-in-one marketing software can help you
REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS
47 Handy Facebook StatS and cHartS 33
WWWHuBSpOTCOM share ebook
Marketers struggle with lead generation on Facebook
27
Source SocialMediaExaminer
47 Handy Facebook StatS and cHartS 34
WWWHuBSpOTCOM share ebook
43 of people ages 20-29 use Facebook for marketing +11 hours per week
t28
Source SocialMediaExaminer
tt
ttt
t
t t
47 Handy Facebook StatS and cHartS 35
WWWHuBSpOTCOM share ebook
Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012
29
47 Handy Facebook StatS and cHartS 36
WWWHuBSpOTCOM share ebook
Social media has a 100 higher lead-to-close rate than outbound marketing
00
05
10
15
20
25
30
35
40
45
Social Media Outbound Marketing
Source State of Inbound Marketing HubSpot 2012
30
47 Handy Facebook StatS and cHartS 37
WWWHuBSpOTCOM share ebook
Small businesses spend 18 of their budgets on social media the most out of all marketing channels
31
Source State of Inbound Marketing HubSpot 2012
$
47 Handy Facebook StatS and cHartS 38
WWWHuBSpOTCOM share ebook
retail brands on Facebook
47 Handy Facebook StatS and cHartS 39
WWWHuBSpOTCOM share ebook
53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $
32
Source Sociablelabs
47 Handy Facebook StatS and cHartS 40
WWWHuBSpOTCOM share ebook
Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259
33
Source Bazaarvoice
47 Handy Facebook StatS and cHartS 41
WWWHuBSpOTCOM share ebook
51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook
34
Source HubSpot
47 Handy Facebook StatS and cHartS 42
WWWHuBSpOTCOM share ebook
Friends of Fans
47 Handy Facebook StatS and cHartS 43
WWWHuBSpOTCOM share ebook
and advice they hear on67 of uS online
consumers trust information
35
Source BlogHer
47 Handy Facebook StatS and cHartS 44
WWWHuBSpOTCOM share ebook
56 of people are more likely to recommend a brand after becoming a fan on Facebook
Source Digital Buzz Bloggt
36
U
47 Handy Facebook StatS and cHartS 45
WWWHuBSpOTCOM share ebook
of uS online consumers have made a purchase based on recommendations from friends on Facebook
37
33Source Fricay Corner 10 Mobile Marketing Stats
47 Handy Facebook StatS and cHartS 46
WWWHuBSpOTCOM share ebook
70 of Facebook consumers follow links posted by family and friends A
AAA38
Source pew Research
47 Handy Facebook StatS and cHartS 47
WWWHuBSpOTCOM share ebook
Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012
]
39
$
47 Handy Facebook StatS and cHartS 48
WWWHuBSpOTCOM share ebook
Brands on Facebook extend their reach to friends of fans by 50-200
U g
g
g
40
Source Comscoreg
47 Handy Facebook StatS and cHartS 49
WWWHuBSpOTCOM share ebook
Facebook advertising
47 Handy Facebook StatS and cHartS 50
WWWHuBSpOTCOM share ebook
of marketers plan on using Facebook ads in the future
41
Source Social Media Today90
47 Handy Facebook StatS and cHartS 51
WWWHuBSpOTCOM share ebook
56 of marketers have increased their Facebook ad budget for 2012
42
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 52
WWWHuBSpOTCOM share ebook
68 of marketers say that Facebook ads are effective in fan and customer acquisition
143
Source Social Media Today
47 Handy Facebook StatS and cHartS 53
WWWHuBSpOTCOM share ebook
39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X
44
Source Social Media Today
47 Handy Facebook StatS and cHartS 54
WWWHuBSpOTCOM share ebook
The average cost per click increased
45
Source ClearSlide25 between q4 2011 and q1 2012
47 Handy Facebook StatS and cHartS 55
WWWHuBSpOTCOM share ebook
Average CpM $12
Average cost per click
$114
46The average Facebook advertising costs in 2012 areSource Social Bakers
47 Handy Facebook StatS and cHartS 56
WWWHuBSpOTCOM share ebook
95 of all wall posts are not answered by brands gt47
Source Social Skinny
OpTIMIzE FOR SOCIAL
Optimize your content for social
sharing with Hubspot Make your
marketing emails blog posts and
landing pages more social today
Measure how many leads and
customers you are getting from
Facebook and improve your social
media lead generation with HubSpot
gENERATE LEADS FROM FACEBOOk
LEADgENERATION
UBLOggINg amp
SOCIAL MEDIA
qEMAIL amp
AuTOMATION
MSEARCH
OpTIMIzATION
sMARkETINgANALYTICS
YLEAD
MANAgEMENT
g
to learn how the HubSpot all-in-one marketing software can help you
REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS
47 Handy Facebook StatS and cHartS 34
WWWHuBSpOTCOM share ebook
43 of people ages 20-29 use Facebook for marketing +11 hours per week
t28
Source SocialMediaExaminer
tt
ttt
t
t t
47 Handy Facebook StatS and cHartS 35
WWWHuBSpOTCOM share ebook
Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012
29
47 Handy Facebook StatS and cHartS 36
WWWHuBSpOTCOM share ebook
Social media has a 100 higher lead-to-close rate than outbound marketing
00
05
10
15
20
25
30
35
40
45
Social Media Outbound Marketing
Source State of Inbound Marketing HubSpot 2012
30
47 Handy Facebook StatS and cHartS 37
WWWHuBSpOTCOM share ebook
Small businesses spend 18 of their budgets on social media the most out of all marketing channels
31
Source State of Inbound Marketing HubSpot 2012
$
47 Handy Facebook StatS and cHartS 38
WWWHuBSpOTCOM share ebook
retail brands on Facebook
47 Handy Facebook StatS and cHartS 39
WWWHuBSpOTCOM share ebook
53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $
32
Source Sociablelabs
47 Handy Facebook StatS and cHartS 40
WWWHuBSpOTCOM share ebook
Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259
33
Source Bazaarvoice
47 Handy Facebook StatS and cHartS 41
WWWHuBSpOTCOM share ebook
51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook
34
Source HubSpot
47 Handy Facebook StatS and cHartS 42
WWWHuBSpOTCOM share ebook
Friends of Fans
47 Handy Facebook StatS and cHartS 43
WWWHuBSpOTCOM share ebook
and advice they hear on67 of uS online
consumers trust information
35
Source BlogHer
47 Handy Facebook StatS and cHartS 44
WWWHuBSpOTCOM share ebook
56 of people are more likely to recommend a brand after becoming a fan on Facebook
Source Digital Buzz Bloggt
36
U
47 Handy Facebook StatS and cHartS 45
WWWHuBSpOTCOM share ebook
of uS online consumers have made a purchase based on recommendations from friends on Facebook
37
33Source Fricay Corner 10 Mobile Marketing Stats
47 Handy Facebook StatS and cHartS 46
WWWHuBSpOTCOM share ebook
70 of Facebook consumers follow links posted by family and friends A
AAA38
Source pew Research
47 Handy Facebook StatS and cHartS 47
WWWHuBSpOTCOM share ebook
Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012
]
39
$
47 Handy Facebook StatS and cHartS 48
WWWHuBSpOTCOM share ebook
Brands on Facebook extend their reach to friends of fans by 50-200
U g
g
g
40
Source Comscoreg
47 Handy Facebook StatS and cHartS 49
WWWHuBSpOTCOM share ebook
Facebook advertising
47 Handy Facebook StatS and cHartS 50
WWWHuBSpOTCOM share ebook
of marketers plan on using Facebook ads in the future
41
Source Social Media Today90
47 Handy Facebook StatS and cHartS 51
WWWHuBSpOTCOM share ebook
56 of marketers have increased their Facebook ad budget for 2012
42
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 52
WWWHuBSpOTCOM share ebook
68 of marketers say that Facebook ads are effective in fan and customer acquisition
143
Source Social Media Today
47 Handy Facebook StatS and cHartS 53
WWWHuBSpOTCOM share ebook
39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X
44
Source Social Media Today
47 Handy Facebook StatS and cHartS 54
WWWHuBSpOTCOM share ebook
The average cost per click increased
45
Source ClearSlide25 between q4 2011 and q1 2012
47 Handy Facebook StatS and cHartS 55
WWWHuBSpOTCOM share ebook
Average CpM $12
Average cost per click
$114
46The average Facebook advertising costs in 2012 areSource Social Bakers
47 Handy Facebook StatS and cHartS 56
WWWHuBSpOTCOM share ebook
95 of all wall posts are not answered by brands gt47
Source Social Skinny
OpTIMIzE FOR SOCIAL
Optimize your content for social
sharing with Hubspot Make your
marketing emails blog posts and
landing pages more social today
Measure how many leads and
customers you are getting from
Facebook and improve your social
media lead generation with HubSpot
gENERATE LEADS FROM FACEBOOk
LEADgENERATION
UBLOggINg amp
SOCIAL MEDIA
qEMAIL amp
AuTOMATION
MSEARCH
OpTIMIzATION
sMARkETINgANALYTICS
YLEAD
MANAgEMENT
g
to learn how the HubSpot all-in-one marketing software can help you
REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS
47 Handy Facebook StatS and cHartS 35
WWWHuBSpOTCOM share ebook
Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012
29
47 Handy Facebook StatS and cHartS 36
WWWHuBSpOTCOM share ebook
Social media has a 100 higher lead-to-close rate than outbound marketing
00
05
10
15
20
25
30
35
40
45
Social Media Outbound Marketing
Source State of Inbound Marketing HubSpot 2012
30
47 Handy Facebook StatS and cHartS 37
WWWHuBSpOTCOM share ebook
Small businesses spend 18 of their budgets on social media the most out of all marketing channels
31
Source State of Inbound Marketing HubSpot 2012
$
47 Handy Facebook StatS and cHartS 38
WWWHuBSpOTCOM share ebook
retail brands on Facebook
47 Handy Facebook StatS and cHartS 39
WWWHuBSpOTCOM share ebook
53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $
32
Source Sociablelabs
47 Handy Facebook StatS and cHartS 40
WWWHuBSpOTCOM share ebook
Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259
33
Source Bazaarvoice
47 Handy Facebook StatS and cHartS 41
WWWHuBSpOTCOM share ebook
51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook
34
Source HubSpot
47 Handy Facebook StatS and cHartS 42
WWWHuBSpOTCOM share ebook
Friends of Fans
47 Handy Facebook StatS and cHartS 43
WWWHuBSpOTCOM share ebook
and advice they hear on67 of uS online
consumers trust information
35
Source BlogHer
47 Handy Facebook StatS and cHartS 44
WWWHuBSpOTCOM share ebook
56 of people are more likely to recommend a brand after becoming a fan on Facebook
Source Digital Buzz Bloggt
36
U
47 Handy Facebook StatS and cHartS 45
WWWHuBSpOTCOM share ebook
of uS online consumers have made a purchase based on recommendations from friends on Facebook
37
33Source Fricay Corner 10 Mobile Marketing Stats
47 Handy Facebook StatS and cHartS 46
WWWHuBSpOTCOM share ebook
70 of Facebook consumers follow links posted by family and friends A
AAA38
Source pew Research
47 Handy Facebook StatS and cHartS 47
WWWHuBSpOTCOM share ebook
Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012
]
39
$
47 Handy Facebook StatS and cHartS 48
WWWHuBSpOTCOM share ebook
Brands on Facebook extend their reach to friends of fans by 50-200
U g
g
g
40
Source Comscoreg
47 Handy Facebook StatS and cHartS 49
WWWHuBSpOTCOM share ebook
Facebook advertising
47 Handy Facebook StatS and cHartS 50
WWWHuBSpOTCOM share ebook
of marketers plan on using Facebook ads in the future
41
Source Social Media Today90
47 Handy Facebook StatS and cHartS 51
WWWHuBSpOTCOM share ebook
56 of marketers have increased their Facebook ad budget for 2012
42
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 52
WWWHuBSpOTCOM share ebook
68 of marketers say that Facebook ads are effective in fan and customer acquisition
143
Source Social Media Today
47 Handy Facebook StatS and cHartS 53
WWWHuBSpOTCOM share ebook
39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X
44
Source Social Media Today
47 Handy Facebook StatS and cHartS 54
WWWHuBSpOTCOM share ebook
The average cost per click increased
45
Source ClearSlide25 between q4 2011 and q1 2012
47 Handy Facebook StatS and cHartS 55
WWWHuBSpOTCOM share ebook
Average CpM $12
Average cost per click
$114
46The average Facebook advertising costs in 2012 areSource Social Bakers
47 Handy Facebook StatS and cHartS 56
WWWHuBSpOTCOM share ebook
95 of all wall posts are not answered by brands gt47
Source Social Skinny
OpTIMIzE FOR SOCIAL
Optimize your content for social
sharing with Hubspot Make your
marketing emails blog posts and
landing pages more social today
Measure how many leads and
customers you are getting from
Facebook and improve your social
media lead generation with HubSpot
gENERATE LEADS FROM FACEBOOk
LEADgENERATION
UBLOggINg amp
SOCIAL MEDIA
qEMAIL amp
AuTOMATION
MSEARCH
OpTIMIzATION
sMARkETINgANALYTICS
YLEAD
MANAgEMENT
g
to learn how the HubSpot all-in-one marketing software can help you
REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS
47 Handy Facebook StatS and cHartS 36
WWWHuBSpOTCOM share ebook
Social media has a 100 higher lead-to-close rate than outbound marketing
00
05
10
15
20
25
30
35
40
45
Social Media Outbound Marketing
Source State of Inbound Marketing HubSpot 2012
30
47 Handy Facebook StatS and cHartS 37
WWWHuBSpOTCOM share ebook
Small businesses spend 18 of their budgets on social media the most out of all marketing channels
31
Source State of Inbound Marketing HubSpot 2012
$
47 Handy Facebook StatS and cHartS 38
WWWHuBSpOTCOM share ebook
retail brands on Facebook
47 Handy Facebook StatS and cHartS 39
WWWHuBSpOTCOM share ebook
53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $
32
Source Sociablelabs
47 Handy Facebook StatS and cHartS 40
WWWHuBSpOTCOM share ebook
Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259
33
Source Bazaarvoice
47 Handy Facebook StatS and cHartS 41
WWWHuBSpOTCOM share ebook
51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook
34
Source HubSpot
47 Handy Facebook StatS and cHartS 42
WWWHuBSpOTCOM share ebook
Friends of Fans
47 Handy Facebook StatS and cHartS 43
WWWHuBSpOTCOM share ebook
and advice they hear on67 of uS online
consumers trust information
35
Source BlogHer
47 Handy Facebook StatS and cHartS 44
WWWHuBSpOTCOM share ebook
56 of people are more likely to recommend a brand after becoming a fan on Facebook
Source Digital Buzz Bloggt
36
U
47 Handy Facebook StatS and cHartS 45
WWWHuBSpOTCOM share ebook
of uS online consumers have made a purchase based on recommendations from friends on Facebook
37
33Source Fricay Corner 10 Mobile Marketing Stats
47 Handy Facebook StatS and cHartS 46
WWWHuBSpOTCOM share ebook
70 of Facebook consumers follow links posted by family and friends A
AAA38
Source pew Research
47 Handy Facebook StatS and cHartS 47
WWWHuBSpOTCOM share ebook
Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012
]
39
$
47 Handy Facebook StatS and cHartS 48
WWWHuBSpOTCOM share ebook
Brands on Facebook extend their reach to friends of fans by 50-200
U g
g
g
40
Source Comscoreg
47 Handy Facebook StatS and cHartS 49
WWWHuBSpOTCOM share ebook
Facebook advertising
47 Handy Facebook StatS and cHartS 50
WWWHuBSpOTCOM share ebook
of marketers plan on using Facebook ads in the future
41
Source Social Media Today90
47 Handy Facebook StatS and cHartS 51
WWWHuBSpOTCOM share ebook
56 of marketers have increased their Facebook ad budget for 2012
42
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 52
WWWHuBSpOTCOM share ebook
68 of marketers say that Facebook ads are effective in fan and customer acquisition
143
Source Social Media Today
47 Handy Facebook StatS and cHartS 53
WWWHuBSpOTCOM share ebook
39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X
44
Source Social Media Today
47 Handy Facebook StatS and cHartS 54
WWWHuBSpOTCOM share ebook
The average cost per click increased
45
Source ClearSlide25 between q4 2011 and q1 2012
47 Handy Facebook StatS and cHartS 55
WWWHuBSpOTCOM share ebook
Average CpM $12
Average cost per click
$114
46The average Facebook advertising costs in 2012 areSource Social Bakers
47 Handy Facebook StatS and cHartS 56
WWWHuBSpOTCOM share ebook
95 of all wall posts are not answered by brands gt47
Source Social Skinny
OpTIMIzE FOR SOCIAL
Optimize your content for social
sharing with Hubspot Make your
marketing emails blog posts and
landing pages more social today
Measure how many leads and
customers you are getting from
Facebook and improve your social
media lead generation with HubSpot
gENERATE LEADS FROM FACEBOOk
LEADgENERATION
UBLOggINg amp
SOCIAL MEDIA
qEMAIL amp
AuTOMATION
MSEARCH
OpTIMIzATION
sMARkETINgANALYTICS
YLEAD
MANAgEMENT
g
to learn how the HubSpot all-in-one marketing software can help you
REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS
47 Handy Facebook StatS and cHartS 37
WWWHuBSpOTCOM share ebook
Small businesses spend 18 of their budgets on social media the most out of all marketing channels
31
Source State of Inbound Marketing HubSpot 2012
$
47 Handy Facebook StatS and cHartS 38
WWWHuBSpOTCOM share ebook
retail brands on Facebook
47 Handy Facebook StatS and cHartS 39
WWWHuBSpOTCOM share ebook
53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $
32
Source Sociablelabs
47 Handy Facebook StatS and cHartS 40
WWWHuBSpOTCOM share ebook
Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259
33
Source Bazaarvoice
47 Handy Facebook StatS and cHartS 41
WWWHuBSpOTCOM share ebook
51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook
34
Source HubSpot
47 Handy Facebook StatS and cHartS 42
WWWHuBSpOTCOM share ebook
Friends of Fans
47 Handy Facebook StatS and cHartS 43
WWWHuBSpOTCOM share ebook
and advice they hear on67 of uS online
consumers trust information
35
Source BlogHer
47 Handy Facebook StatS and cHartS 44
WWWHuBSpOTCOM share ebook
56 of people are more likely to recommend a brand after becoming a fan on Facebook
Source Digital Buzz Bloggt
36
U
47 Handy Facebook StatS and cHartS 45
WWWHuBSpOTCOM share ebook
of uS online consumers have made a purchase based on recommendations from friends on Facebook
37
33Source Fricay Corner 10 Mobile Marketing Stats
47 Handy Facebook StatS and cHartS 46
WWWHuBSpOTCOM share ebook
70 of Facebook consumers follow links posted by family and friends A
AAA38
Source pew Research
47 Handy Facebook StatS and cHartS 47
WWWHuBSpOTCOM share ebook
Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012
]
39
$
47 Handy Facebook StatS and cHartS 48
WWWHuBSpOTCOM share ebook
Brands on Facebook extend their reach to friends of fans by 50-200
U g
g
g
40
Source Comscoreg
47 Handy Facebook StatS and cHartS 49
WWWHuBSpOTCOM share ebook
Facebook advertising
47 Handy Facebook StatS and cHartS 50
WWWHuBSpOTCOM share ebook
of marketers plan on using Facebook ads in the future
41
Source Social Media Today90
47 Handy Facebook StatS and cHartS 51
WWWHuBSpOTCOM share ebook
56 of marketers have increased their Facebook ad budget for 2012
42
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 52
WWWHuBSpOTCOM share ebook
68 of marketers say that Facebook ads are effective in fan and customer acquisition
143
Source Social Media Today
47 Handy Facebook StatS and cHartS 53
WWWHuBSpOTCOM share ebook
39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X
44
Source Social Media Today
47 Handy Facebook StatS and cHartS 54
WWWHuBSpOTCOM share ebook
The average cost per click increased
45
Source ClearSlide25 between q4 2011 and q1 2012
47 Handy Facebook StatS and cHartS 55
WWWHuBSpOTCOM share ebook
Average CpM $12
Average cost per click
$114
46The average Facebook advertising costs in 2012 areSource Social Bakers
47 Handy Facebook StatS and cHartS 56
WWWHuBSpOTCOM share ebook
95 of all wall posts are not answered by brands gt47
Source Social Skinny
OpTIMIzE FOR SOCIAL
Optimize your content for social
sharing with Hubspot Make your
marketing emails blog posts and
landing pages more social today
Measure how many leads and
customers you are getting from
Facebook and improve your social
media lead generation with HubSpot
gENERATE LEADS FROM FACEBOOk
LEADgENERATION
UBLOggINg amp
SOCIAL MEDIA
qEMAIL amp
AuTOMATION
MSEARCH
OpTIMIzATION
sMARkETINgANALYTICS
YLEAD
MANAgEMENT
g
to learn how the HubSpot all-in-one marketing software can help you
REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS
47 Handy Facebook StatS and cHartS 38
WWWHuBSpOTCOM share ebook
retail brands on Facebook
47 Handy Facebook StatS and cHartS 39
WWWHuBSpOTCOM share ebook
53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $
32
Source Sociablelabs
47 Handy Facebook StatS and cHartS 40
WWWHuBSpOTCOM share ebook
Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259
33
Source Bazaarvoice
47 Handy Facebook StatS and cHartS 41
WWWHuBSpOTCOM share ebook
51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook
34
Source HubSpot
47 Handy Facebook StatS and cHartS 42
WWWHuBSpOTCOM share ebook
Friends of Fans
47 Handy Facebook StatS and cHartS 43
WWWHuBSpOTCOM share ebook
and advice they hear on67 of uS online
consumers trust information
35
Source BlogHer
47 Handy Facebook StatS and cHartS 44
WWWHuBSpOTCOM share ebook
56 of people are more likely to recommend a brand after becoming a fan on Facebook
Source Digital Buzz Bloggt
36
U
47 Handy Facebook StatS and cHartS 45
WWWHuBSpOTCOM share ebook
of uS online consumers have made a purchase based on recommendations from friends on Facebook
37
33Source Fricay Corner 10 Mobile Marketing Stats
47 Handy Facebook StatS and cHartS 46
WWWHuBSpOTCOM share ebook
70 of Facebook consumers follow links posted by family and friends A
AAA38
Source pew Research
47 Handy Facebook StatS and cHartS 47
WWWHuBSpOTCOM share ebook
Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012
]
39
$
47 Handy Facebook StatS and cHartS 48
WWWHuBSpOTCOM share ebook
Brands on Facebook extend their reach to friends of fans by 50-200
U g
g
g
40
Source Comscoreg
47 Handy Facebook StatS and cHartS 49
WWWHuBSpOTCOM share ebook
Facebook advertising
47 Handy Facebook StatS and cHartS 50
WWWHuBSpOTCOM share ebook
of marketers plan on using Facebook ads in the future
41
Source Social Media Today90
47 Handy Facebook StatS and cHartS 51
WWWHuBSpOTCOM share ebook
56 of marketers have increased their Facebook ad budget for 2012
42
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 52
WWWHuBSpOTCOM share ebook
68 of marketers say that Facebook ads are effective in fan and customer acquisition
143
Source Social Media Today
47 Handy Facebook StatS and cHartS 53
WWWHuBSpOTCOM share ebook
39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X
44
Source Social Media Today
47 Handy Facebook StatS and cHartS 54
WWWHuBSpOTCOM share ebook
The average cost per click increased
45
Source ClearSlide25 between q4 2011 and q1 2012
47 Handy Facebook StatS and cHartS 55
WWWHuBSpOTCOM share ebook
Average CpM $12
Average cost per click
$114
46The average Facebook advertising costs in 2012 areSource Social Bakers
47 Handy Facebook StatS and cHartS 56
WWWHuBSpOTCOM share ebook
95 of all wall posts are not answered by brands gt47
Source Social Skinny
OpTIMIzE FOR SOCIAL
Optimize your content for social
sharing with Hubspot Make your
marketing emails blog posts and
landing pages more social today
Measure how many leads and
customers you are getting from
Facebook and improve your social
media lead generation with HubSpot
gENERATE LEADS FROM FACEBOOk
LEADgENERATION
UBLOggINg amp
SOCIAL MEDIA
qEMAIL amp
AuTOMATION
MSEARCH
OpTIMIzATION
sMARkETINgANALYTICS
YLEAD
MANAgEMENT
g
to learn how the HubSpot all-in-one marketing software can help you
REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS
47 Handy Facebook StatS and cHartS 39
WWWHuBSpOTCOM share ebook
53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $
32
Source Sociablelabs
47 Handy Facebook StatS and cHartS 40
WWWHuBSpOTCOM share ebook
Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259
33
Source Bazaarvoice
47 Handy Facebook StatS and cHartS 41
WWWHuBSpOTCOM share ebook
51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook
34
Source HubSpot
47 Handy Facebook StatS and cHartS 42
WWWHuBSpOTCOM share ebook
Friends of Fans
47 Handy Facebook StatS and cHartS 43
WWWHuBSpOTCOM share ebook
and advice they hear on67 of uS online
consumers trust information
35
Source BlogHer
47 Handy Facebook StatS and cHartS 44
WWWHuBSpOTCOM share ebook
56 of people are more likely to recommend a brand after becoming a fan on Facebook
Source Digital Buzz Bloggt
36
U
47 Handy Facebook StatS and cHartS 45
WWWHuBSpOTCOM share ebook
of uS online consumers have made a purchase based on recommendations from friends on Facebook
37
33Source Fricay Corner 10 Mobile Marketing Stats
47 Handy Facebook StatS and cHartS 46
WWWHuBSpOTCOM share ebook
70 of Facebook consumers follow links posted by family and friends A
AAA38
Source pew Research
47 Handy Facebook StatS and cHartS 47
WWWHuBSpOTCOM share ebook
Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012
]
39
$
47 Handy Facebook StatS and cHartS 48
WWWHuBSpOTCOM share ebook
Brands on Facebook extend their reach to friends of fans by 50-200
U g
g
g
40
Source Comscoreg
47 Handy Facebook StatS and cHartS 49
WWWHuBSpOTCOM share ebook
Facebook advertising
47 Handy Facebook StatS and cHartS 50
WWWHuBSpOTCOM share ebook
of marketers plan on using Facebook ads in the future
41
Source Social Media Today90
47 Handy Facebook StatS and cHartS 51
WWWHuBSpOTCOM share ebook
56 of marketers have increased their Facebook ad budget for 2012
42
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 52
WWWHuBSpOTCOM share ebook
68 of marketers say that Facebook ads are effective in fan and customer acquisition
143
Source Social Media Today
47 Handy Facebook StatS and cHartS 53
WWWHuBSpOTCOM share ebook
39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X
44
Source Social Media Today
47 Handy Facebook StatS and cHartS 54
WWWHuBSpOTCOM share ebook
The average cost per click increased
45
Source ClearSlide25 between q4 2011 and q1 2012
47 Handy Facebook StatS and cHartS 55
WWWHuBSpOTCOM share ebook
Average CpM $12
Average cost per click
$114
46The average Facebook advertising costs in 2012 areSource Social Bakers
47 Handy Facebook StatS and cHartS 56
WWWHuBSpOTCOM share ebook
95 of all wall posts are not answered by brands gt47
Source Social Skinny
OpTIMIzE FOR SOCIAL
Optimize your content for social
sharing with Hubspot Make your
marketing emails blog posts and
landing pages more social today
Measure how many leads and
customers you are getting from
Facebook and improve your social
media lead generation with HubSpot
gENERATE LEADS FROM FACEBOOk
LEADgENERATION
UBLOggINg amp
SOCIAL MEDIA
qEMAIL amp
AuTOMATION
MSEARCH
OpTIMIzATION
sMARkETINgANALYTICS
YLEAD
MANAgEMENT
g
to learn how the HubSpot all-in-one marketing software can help you
REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS
47 Handy Facebook StatS and cHartS 40
WWWHuBSpOTCOM share ebook
Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259
33
Source Bazaarvoice
47 Handy Facebook StatS and cHartS 41
WWWHuBSpOTCOM share ebook
51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook
34
Source HubSpot
47 Handy Facebook StatS and cHartS 42
WWWHuBSpOTCOM share ebook
Friends of Fans
47 Handy Facebook StatS and cHartS 43
WWWHuBSpOTCOM share ebook
and advice they hear on67 of uS online
consumers trust information
35
Source BlogHer
47 Handy Facebook StatS and cHartS 44
WWWHuBSpOTCOM share ebook
56 of people are more likely to recommend a brand after becoming a fan on Facebook
Source Digital Buzz Bloggt
36
U
47 Handy Facebook StatS and cHartS 45
WWWHuBSpOTCOM share ebook
of uS online consumers have made a purchase based on recommendations from friends on Facebook
37
33Source Fricay Corner 10 Mobile Marketing Stats
47 Handy Facebook StatS and cHartS 46
WWWHuBSpOTCOM share ebook
70 of Facebook consumers follow links posted by family and friends A
AAA38
Source pew Research
47 Handy Facebook StatS and cHartS 47
WWWHuBSpOTCOM share ebook
Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012
]
39
$
47 Handy Facebook StatS and cHartS 48
WWWHuBSpOTCOM share ebook
Brands on Facebook extend their reach to friends of fans by 50-200
U g
g
g
40
Source Comscoreg
47 Handy Facebook StatS and cHartS 49
WWWHuBSpOTCOM share ebook
Facebook advertising
47 Handy Facebook StatS and cHartS 50
WWWHuBSpOTCOM share ebook
of marketers plan on using Facebook ads in the future
41
Source Social Media Today90
47 Handy Facebook StatS and cHartS 51
WWWHuBSpOTCOM share ebook
56 of marketers have increased their Facebook ad budget for 2012
42
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 52
WWWHuBSpOTCOM share ebook
68 of marketers say that Facebook ads are effective in fan and customer acquisition
143
Source Social Media Today
47 Handy Facebook StatS and cHartS 53
WWWHuBSpOTCOM share ebook
39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X
44
Source Social Media Today
47 Handy Facebook StatS and cHartS 54
WWWHuBSpOTCOM share ebook
The average cost per click increased
45
Source ClearSlide25 between q4 2011 and q1 2012
47 Handy Facebook StatS and cHartS 55
WWWHuBSpOTCOM share ebook
Average CpM $12
Average cost per click
$114
46The average Facebook advertising costs in 2012 areSource Social Bakers
47 Handy Facebook StatS and cHartS 56
WWWHuBSpOTCOM share ebook
95 of all wall posts are not answered by brands gt47
Source Social Skinny
OpTIMIzE FOR SOCIAL
Optimize your content for social
sharing with Hubspot Make your
marketing emails blog posts and
landing pages more social today
Measure how many leads and
customers you are getting from
Facebook and improve your social
media lead generation with HubSpot
gENERATE LEADS FROM FACEBOOk
LEADgENERATION
UBLOggINg amp
SOCIAL MEDIA
qEMAIL amp
AuTOMATION
MSEARCH
OpTIMIzATION
sMARkETINgANALYTICS
YLEAD
MANAgEMENT
g
to learn how the HubSpot all-in-one marketing software can help you
REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS
47 Handy Facebook StatS and cHartS 41
WWWHuBSpOTCOM share ebook
51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook
34
Source HubSpot
47 Handy Facebook StatS and cHartS 42
WWWHuBSpOTCOM share ebook
Friends of Fans
47 Handy Facebook StatS and cHartS 43
WWWHuBSpOTCOM share ebook
and advice they hear on67 of uS online
consumers trust information
35
Source BlogHer
47 Handy Facebook StatS and cHartS 44
WWWHuBSpOTCOM share ebook
56 of people are more likely to recommend a brand after becoming a fan on Facebook
Source Digital Buzz Bloggt
36
U
47 Handy Facebook StatS and cHartS 45
WWWHuBSpOTCOM share ebook
of uS online consumers have made a purchase based on recommendations from friends on Facebook
37
33Source Fricay Corner 10 Mobile Marketing Stats
47 Handy Facebook StatS and cHartS 46
WWWHuBSpOTCOM share ebook
70 of Facebook consumers follow links posted by family and friends A
AAA38
Source pew Research
47 Handy Facebook StatS and cHartS 47
WWWHuBSpOTCOM share ebook
Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012
]
39
$
47 Handy Facebook StatS and cHartS 48
WWWHuBSpOTCOM share ebook
Brands on Facebook extend their reach to friends of fans by 50-200
U g
g
g
40
Source Comscoreg
47 Handy Facebook StatS and cHartS 49
WWWHuBSpOTCOM share ebook
Facebook advertising
47 Handy Facebook StatS and cHartS 50
WWWHuBSpOTCOM share ebook
of marketers plan on using Facebook ads in the future
41
Source Social Media Today90
47 Handy Facebook StatS and cHartS 51
WWWHuBSpOTCOM share ebook
56 of marketers have increased their Facebook ad budget for 2012
42
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 52
WWWHuBSpOTCOM share ebook
68 of marketers say that Facebook ads are effective in fan and customer acquisition
143
Source Social Media Today
47 Handy Facebook StatS and cHartS 53
WWWHuBSpOTCOM share ebook
39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X
44
Source Social Media Today
47 Handy Facebook StatS and cHartS 54
WWWHuBSpOTCOM share ebook
The average cost per click increased
45
Source ClearSlide25 between q4 2011 and q1 2012
47 Handy Facebook StatS and cHartS 55
WWWHuBSpOTCOM share ebook
Average CpM $12
Average cost per click
$114
46The average Facebook advertising costs in 2012 areSource Social Bakers
47 Handy Facebook StatS and cHartS 56
WWWHuBSpOTCOM share ebook
95 of all wall posts are not answered by brands gt47
Source Social Skinny
OpTIMIzE FOR SOCIAL
Optimize your content for social
sharing with Hubspot Make your
marketing emails blog posts and
landing pages more social today
Measure how many leads and
customers you are getting from
Facebook and improve your social
media lead generation with HubSpot
gENERATE LEADS FROM FACEBOOk
LEADgENERATION
UBLOggINg amp
SOCIAL MEDIA
qEMAIL amp
AuTOMATION
MSEARCH
OpTIMIzATION
sMARkETINgANALYTICS
YLEAD
MANAgEMENT
g
to learn how the HubSpot all-in-one marketing software can help you
REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS
47 Handy Facebook StatS and cHartS 42
WWWHuBSpOTCOM share ebook
Friends of Fans
47 Handy Facebook StatS and cHartS 43
WWWHuBSpOTCOM share ebook
and advice they hear on67 of uS online
consumers trust information
35
Source BlogHer
47 Handy Facebook StatS and cHartS 44
WWWHuBSpOTCOM share ebook
56 of people are more likely to recommend a brand after becoming a fan on Facebook
Source Digital Buzz Bloggt
36
U
47 Handy Facebook StatS and cHartS 45
WWWHuBSpOTCOM share ebook
of uS online consumers have made a purchase based on recommendations from friends on Facebook
37
33Source Fricay Corner 10 Mobile Marketing Stats
47 Handy Facebook StatS and cHartS 46
WWWHuBSpOTCOM share ebook
70 of Facebook consumers follow links posted by family and friends A
AAA38
Source pew Research
47 Handy Facebook StatS and cHartS 47
WWWHuBSpOTCOM share ebook
Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012
]
39
$
47 Handy Facebook StatS and cHartS 48
WWWHuBSpOTCOM share ebook
Brands on Facebook extend their reach to friends of fans by 50-200
U g
g
g
40
Source Comscoreg
47 Handy Facebook StatS and cHartS 49
WWWHuBSpOTCOM share ebook
Facebook advertising
47 Handy Facebook StatS and cHartS 50
WWWHuBSpOTCOM share ebook
of marketers plan on using Facebook ads in the future
41
Source Social Media Today90
47 Handy Facebook StatS and cHartS 51
WWWHuBSpOTCOM share ebook
56 of marketers have increased their Facebook ad budget for 2012
42
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 52
WWWHuBSpOTCOM share ebook
68 of marketers say that Facebook ads are effective in fan and customer acquisition
143
Source Social Media Today
47 Handy Facebook StatS and cHartS 53
WWWHuBSpOTCOM share ebook
39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X
44
Source Social Media Today
47 Handy Facebook StatS and cHartS 54
WWWHuBSpOTCOM share ebook
The average cost per click increased
45
Source ClearSlide25 between q4 2011 and q1 2012
47 Handy Facebook StatS and cHartS 55
WWWHuBSpOTCOM share ebook
Average CpM $12
Average cost per click
$114
46The average Facebook advertising costs in 2012 areSource Social Bakers
47 Handy Facebook StatS and cHartS 56
WWWHuBSpOTCOM share ebook
95 of all wall posts are not answered by brands gt47
Source Social Skinny
OpTIMIzE FOR SOCIAL
Optimize your content for social
sharing with Hubspot Make your
marketing emails blog posts and
landing pages more social today
Measure how many leads and
customers you are getting from
Facebook and improve your social
media lead generation with HubSpot
gENERATE LEADS FROM FACEBOOk
LEADgENERATION
UBLOggINg amp
SOCIAL MEDIA
qEMAIL amp
AuTOMATION
MSEARCH
OpTIMIzATION
sMARkETINgANALYTICS
YLEAD
MANAgEMENT
g
to learn how the HubSpot all-in-one marketing software can help you
REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS
47 Handy Facebook StatS and cHartS 43
WWWHuBSpOTCOM share ebook
and advice they hear on67 of uS online
consumers trust information
35
Source BlogHer
47 Handy Facebook StatS and cHartS 44
WWWHuBSpOTCOM share ebook
56 of people are more likely to recommend a brand after becoming a fan on Facebook
Source Digital Buzz Bloggt
36
U
47 Handy Facebook StatS and cHartS 45
WWWHuBSpOTCOM share ebook
of uS online consumers have made a purchase based on recommendations from friends on Facebook
37
33Source Fricay Corner 10 Mobile Marketing Stats
47 Handy Facebook StatS and cHartS 46
WWWHuBSpOTCOM share ebook
70 of Facebook consumers follow links posted by family and friends A
AAA38
Source pew Research
47 Handy Facebook StatS and cHartS 47
WWWHuBSpOTCOM share ebook
Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012
]
39
$
47 Handy Facebook StatS and cHartS 48
WWWHuBSpOTCOM share ebook
Brands on Facebook extend their reach to friends of fans by 50-200
U g
g
g
40
Source Comscoreg
47 Handy Facebook StatS and cHartS 49
WWWHuBSpOTCOM share ebook
Facebook advertising
47 Handy Facebook StatS and cHartS 50
WWWHuBSpOTCOM share ebook
of marketers plan on using Facebook ads in the future
41
Source Social Media Today90
47 Handy Facebook StatS and cHartS 51
WWWHuBSpOTCOM share ebook
56 of marketers have increased their Facebook ad budget for 2012
42
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 52
WWWHuBSpOTCOM share ebook
68 of marketers say that Facebook ads are effective in fan and customer acquisition
143
Source Social Media Today
47 Handy Facebook StatS and cHartS 53
WWWHuBSpOTCOM share ebook
39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X
44
Source Social Media Today
47 Handy Facebook StatS and cHartS 54
WWWHuBSpOTCOM share ebook
The average cost per click increased
45
Source ClearSlide25 between q4 2011 and q1 2012
47 Handy Facebook StatS and cHartS 55
WWWHuBSpOTCOM share ebook
Average CpM $12
Average cost per click
$114
46The average Facebook advertising costs in 2012 areSource Social Bakers
47 Handy Facebook StatS and cHartS 56
WWWHuBSpOTCOM share ebook
95 of all wall posts are not answered by brands gt47
Source Social Skinny
OpTIMIzE FOR SOCIAL
Optimize your content for social
sharing with Hubspot Make your
marketing emails blog posts and
landing pages more social today
Measure how many leads and
customers you are getting from
Facebook and improve your social
media lead generation with HubSpot
gENERATE LEADS FROM FACEBOOk
LEADgENERATION
UBLOggINg amp
SOCIAL MEDIA
qEMAIL amp
AuTOMATION
MSEARCH
OpTIMIzATION
sMARkETINgANALYTICS
YLEAD
MANAgEMENT
g
to learn how the HubSpot all-in-one marketing software can help you
REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS
47 Handy Facebook StatS and cHartS 44
WWWHuBSpOTCOM share ebook
56 of people are more likely to recommend a brand after becoming a fan on Facebook
Source Digital Buzz Bloggt
36
U
47 Handy Facebook StatS and cHartS 45
WWWHuBSpOTCOM share ebook
of uS online consumers have made a purchase based on recommendations from friends on Facebook
37
33Source Fricay Corner 10 Mobile Marketing Stats
47 Handy Facebook StatS and cHartS 46
WWWHuBSpOTCOM share ebook
70 of Facebook consumers follow links posted by family and friends A
AAA38
Source pew Research
47 Handy Facebook StatS and cHartS 47
WWWHuBSpOTCOM share ebook
Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012
]
39
$
47 Handy Facebook StatS and cHartS 48
WWWHuBSpOTCOM share ebook
Brands on Facebook extend their reach to friends of fans by 50-200
U g
g
g
40
Source Comscoreg
47 Handy Facebook StatS and cHartS 49
WWWHuBSpOTCOM share ebook
Facebook advertising
47 Handy Facebook StatS and cHartS 50
WWWHuBSpOTCOM share ebook
of marketers plan on using Facebook ads in the future
41
Source Social Media Today90
47 Handy Facebook StatS and cHartS 51
WWWHuBSpOTCOM share ebook
56 of marketers have increased their Facebook ad budget for 2012
42
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 52
WWWHuBSpOTCOM share ebook
68 of marketers say that Facebook ads are effective in fan and customer acquisition
143
Source Social Media Today
47 Handy Facebook StatS and cHartS 53
WWWHuBSpOTCOM share ebook
39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X
44
Source Social Media Today
47 Handy Facebook StatS and cHartS 54
WWWHuBSpOTCOM share ebook
The average cost per click increased
45
Source ClearSlide25 between q4 2011 and q1 2012
47 Handy Facebook StatS and cHartS 55
WWWHuBSpOTCOM share ebook
Average CpM $12
Average cost per click
$114
46The average Facebook advertising costs in 2012 areSource Social Bakers
47 Handy Facebook StatS and cHartS 56
WWWHuBSpOTCOM share ebook
95 of all wall posts are not answered by brands gt47
Source Social Skinny
OpTIMIzE FOR SOCIAL
Optimize your content for social
sharing with Hubspot Make your
marketing emails blog posts and
landing pages more social today
Measure how many leads and
customers you are getting from
Facebook and improve your social
media lead generation with HubSpot
gENERATE LEADS FROM FACEBOOk
LEADgENERATION
UBLOggINg amp
SOCIAL MEDIA
qEMAIL amp
AuTOMATION
MSEARCH
OpTIMIzATION
sMARkETINgANALYTICS
YLEAD
MANAgEMENT
g
to learn how the HubSpot all-in-one marketing software can help you
REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS
47 Handy Facebook StatS and cHartS 45
WWWHuBSpOTCOM share ebook
of uS online consumers have made a purchase based on recommendations from friends on Facebook
37
33Source Fricay Corner 10 Mobile Marketing Stats
47 Handy Facebook StatS and cHartS 46
WWWHuBSpOTCOM share ebook
70 of Facebook consumers follow links posted by family and friends A
AAA38
Source pew Research
47 Handy Facebook StatS and cHartS 47
WWWHuBSpOTCOM share ebook
Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012
]
39
$
47 Handy Facebook StatS and cHartS 48
WWWHuBSpOTCOM share ebook
Brands on Facebook extend their reach to friends of fans by 50-200
U g
g
g
40
Source Comscoreg
47 Handy Facebook StatS and cHartS 49
WWWHuBSpOTCOM share ebook
Facebook advertising
47 Handy Facebook StatS and cHartS 50
WWWHuBSpOTCOM share ebook
of marketers plan on using Facebook ads in the future
41
Source Social Media Today90
47 Handy Facebook StatS and cHartS 51
WWWHuBSpOTCOM share ebook
56 of marketers have increased their Facebook ad budget for 2012
42
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 52
WWWHuBSpOTCOM share ebook
68 of marketers say that Facebook ads are effective in fan and customer acquisition
143
Source Social Media Today
47 Handy Facebook StatS and cHartS 53
WWWHuBSpOTCOM share ebook
39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X
44
Source Social Media Today
47 Handy Facebook StatS and cHartS 54
WWWHuBSpOTCOM share ebook
The average cost per click increased
45
Source ClearSlide25 between q4 2011 and q1 2012
47 Handy Facebook StatS and cHartS 55
WWWHuBSpOTCOM share ebook
Average CpM $12
Average cost per click
$114
46The average Facebook advertising costs in 2012 areSource Social Bakers
47 Handy Facebook StatS and cHartS 56
WWWHuBSpOTCOM share ebook
95 of all wall posts are not answered by brands gt47
Source Social Skinny
OpTIMIzE FOR SOCIAL
Optimize your content for social
sharing with Hubspot Make your
marketing emails blog posts and
landing pages more social today
Measure how many leads and
customers you are getting from
Facebook and improve your social
media lead generation with HubSpot
gENERATE LEADS FROM FACEBOOk
LEADgENERATION
UBLOggINg amp
SOCIAL MEDIA
qEMAIL amp
AuTOMATION
MSEARCH
OpTIMIzATION
sMARkETINgANALYTICS
YLEAD
MANAgEMENT
g
to learn how the HubSpot all-in-one marketing software can help you
REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS
47 Handy Facebook StatS and cHartS 46
WWWHuBSpOTCOM share ebook
70 of Facebook consumers follow links posted by family and friends A
AAA38
Source pew Research
47 Handy Facebook StatS and cHartS 47
WWWHuBSpOTCOM share ebook
Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012
]
39
$
47 Handy Facebook StatS and cHartS 48
WWWHuBSpOTCOM share ebook
Brands on Facebook extend their reach to friends of fans by 50-200
U g
g
g
40
Source Comscoreg
47 Handy Facebook StatS and cHartS 49
WWWHuBSpOTCOM share ebook
Facebook advertising
47 Handy Facebook StatS and cHartS 50
WWWHuBSpOTCOM share ebook
of marketers plan on using Facebook ads in the future
41
Source Social Media Today90
47 Handy Facebook StatS and cHartS 51
WWWHuBSpOTCOM share ebook
56 of marketers have increased their Facebook ad budget for 2012
42
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 52
WWWHuBSpOTCOM share ebook
68 of marketers say that Facebook ads are effective in fan and customer acquisition
143
Source Social Media Today
47 Handy Facebook StatS and cHartS 53
WWWHuBSpOTCOM share ebook
39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X
44
Source Social Media Today
47 Handy Facebook StatS and cHartS 54
WWWHuBSpOTCOM share ebook
The average cost per click increased
45
Source ClearSlide25 between q4 2011 and q1 2012
47 Handy Facebook StatS and cHartS 55
WWWHuBSpOTCOM share ebook
Average CpM $12
Average cost per click
$114
46The average Facebook advertising costs in 2012 areSource Social Bakers
47 Handy Facebook StatS and cHartS 56
WWWHuBSpOTCOM share ebook
95 of all wall posts are not answered by brands gt47
Source Social Skinny
OpTIMIzE FOR SOCIAL
Optimize your content for social
sharing with Hubspot Make your
marketing emails blog posts and
landing pages more social today
Measure how many leads and
customers you are getting from
Facebook and improve your social
media lead generation with HubSpot
gENERATE LEADS FROM FACEBOOk
LEADgENERATION
UBLOggINg amp
SOCIAL MEDIA
qEMAIL amp
AuTOMATION
MSEARCH
OpTIMIzATION
sMARkETINgANALYTICS
YLEAD
MANAgEMENT
g
to learn how the HubSpot all-in-one marketing software can help you
REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS
47 Handy Facebook StatS and cHartS 47
WWWHuBSpOTCOM share ebook
Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012
]
39
$
47 Handy Facebook StatS and cHartS 48
WWWHuBSpOTCOM share ebook
Brands on Facebook extend their reach to friends of fans by 50-200
U g
g
g
40
Source Comscoreg
47 Handy Facebook StatS and cHartS 49
WWWHuBSpOTCOM share ebook
Facebook advertising
47 Handy Facebook StatS and cHartS 50
WWWHuBSpOTCOM share ebook
of marketers plan on using Facebook ads in the future
41
Source Social Media Today90
47 Handy Facebook StatS and cHartS 51
WWWHuBSpOTCOM share ebook
56 of marketers have increased their Facebook ad budget for 2012
42
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 52
WWWHuBSpOTCOM share ebook
68 of marketers say that Facebook ads are effective in fan and customer acquisition
143
Source Social Media Today
47 Handy Facebook StatS and cHartS 53
WWWHuBSpOTCOM share ebook
39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X
44
Source Social Media Today
47 Handy Facebook StatS and cHartS 54
WWWHuBSpOTCOM share ebook
The average cost per click increased
45
Source ClearSlide25 between q4 2011 and q1 2012
47 Handy Facebook StatS and cHartS 55
WWWHuBSpOTCOM share ebook
Average CpM $12
Average cost per click
$114
46The average Facebook advertising costs in 2012 areSource Social Bakers
47 Handy Facebook StatS and cHartS 56
WWWHuBSpOTCOM share ebook
95 of all wall posts are not answered by brands gt47
Source Social Skinny
OpTIMIzE FOR SOCIAL
Optimize your content for social
sharing with Hubspot Make your
marketing emails blog posts and
landing pages more social today
Measure how many leads and
customers you are getting from
Facebook and improve your social
media lead generation with HubSpot
gENERATE LEADS FROM FACEBOOk
LEADgENERATION
UBLOggINg amp
SOCIAL MEDIA
qEMAIL amp
AuTOMATION
MSEARCH
OpTIMIzATION
sMARkETINgANALYTICS
YLEAD
MANAgEMENT
g
to learn how the HubSpot all-in-one marketing software can help you
REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS
47 Handy Facebook StatS and cHartS 48
WWWHuBSpOTCOM share ebook
Brands on Facebook extend their reach to friends of fans by 50-200
U g
g
g
40
Source Comscoreg
47 Handy Facebook StatS and cHartS 49
WWWHuBSpOTCOM share ebook
Facebook advertising
47 Handy Facebook StatS and cHartS 50
WWWHuBSpOTCOM share ebook
of marketers plan on using Facebook ads in the future
41
Source Social Media Today90
47 Handy Facebook StatS and cHartS 51
WWWHuBSpOTCOM share ebook
56 of marketers have increased their Facebook ad budget for 2012
42
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 52
WWWHuBSpOTCOM share ebook
68 of marketers say that Facebook ads are effective in fan and customer acquisition
143
Source Social Media Today
47 Handy Facebook StatS and cHartS 53
WWWHuBSpOTCOM share ebook
39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X
44
Source Social Media Today
47 Handy Facebook StatS and cHartS 54
WWWHuBSpOTCOM share ebook
The average cost per click increased
45
Source ClearSlide25 between q4 2011 and q1 2012
47 Handy Facebook StatS and cHartS 55
WWWHuBSpOTCOM share ebook
Average CpM $12
Average cost per click
$114
46The average Facebook advertising costs in 2012 areSource Social Bakers
47 Handy Facebook StatS and cHartS 56
WWWHuBSpOTCOM share ebook
95 of all wall posts are not answered by brands gt47
Source Social Skinny
OpTIMIzE FOR SOCIAL
Optimize your content for social
sharing with Hubspot Make your
marketing emails blog posts and
landing pages more social today
Measure how many leads and
customers you are getting from
Facebook and improve your social
media lead generation with HubSpot
gENERATE LEADS FROM FACEBOOk
LEADgENERATION
UBLOggINg amp
SOCIAL MEDIA
qEMAIL amp
AuTOMATION
MSEARCH
OpTIMIzATION
sMARkETINgANALYTICS
YLEAD
MANAgEMENT
g
to learn how the HubSpot all-in-one marketing software can help you
REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS
47 Handy Facebook StatS and cHartS 49
WWWHuBSpOTCOM share ebook
Facebook advertising
47 Handy Facebook StatS and cHartS 50
WWWHuBSpOTCOM share ebook
of marketers plan on using Facebook ads in the future
41
Source Social Media Today90
47 Handy Facebook StatS and cHartS 51
WWWHuBSpOTCOM share ebook
56 of marketers have increased their Facebook ad budget for 2012
42
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 52
WWWHuBSpOTCOM share ebook
68 of marketers say that Facebook ads are effective in fan and customer acquisition
143
Source Social Media Today
47 Handy Facebook StatS and cHartS 53
WWWHuBSpOTCOM share ebook
39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X
44
Source Social Media Today
47 Handy Facebook StatS and cHartS 54
WWWHuBSpOTCOM share ebook
The average cost per click increased
45
Source ClearSlide25 between q4 2011 and q1 2012
47 Handy Facebook StatS and cHartS 55
WWWHuBSpOTCOM share ebook
Average CpM $12
Average cost per click
$114
46The average Facebook advertising costs in 2012 areSource Social Bakers
47 Handy Facebook StatS and cHartS 56
WWWHuBSpOTCOM share ebook
95 of all wall posts are not answered by brands gt47
Source Social Skinny
OpTIMIzE FOR SOCIAL
Optimize your content for social
sharing with Hubspot Make your
marketing emails blog posts and
landing pages more social today
Measure how many leads and
customers you are getting from
Facebook and improve your social
media lead generation with HubSpot
gENERATE LEADS FROM FACEBOOk
LEADgENERATION
UBLOggINg amp
SOCIAL MEDIA
qEMAIL amp
AuTOMATION
MSEARCH
OpTIMIzATION
sMARkETINgANALYTICS
YLEAD
MANAgEMENT
g
to learn how the HubSpot all-in-one marketing software can help you
REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS
47 Handy Facebook StatS and cHartS 50
WWWHuBSpOTCOM share ebook
of marketers plan on using Facebook ads in the future
41
Source Social Media Today90
47 Handy Facebook StatS and cHartS 51
WWWHuBSpOTCOM share ebook
56 of marketers have increased their Facebook ad budget for 2012
42
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 52
WWWHuBSpOTCOM share ebook
68 of marketers say that Facebook ads are effective in fan and customer acquisition
143
Source Social Media Today
47 Handy Facebook StatS and cHartS 53
WWWHuBSpOTCOM share ebook
39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X
44
Source Social Media Today
47 Handy Facebook StatS and cHartS 54
WWWHuBSpOTCOM share ebook
The average cost per click increased
45
Source ClearSlide25 between q4 2011 and q1 2012
47 Handy Facebook StatS and cHartS 55
WWWHuBSpOTCOM share ebook
Average CpM $12
Average cost per click
$114
46The average Facebook advertising costs in 2012 areSource Social Bakers
47 Handy Facebook StatS and cHartS 56
WWWHuBSpOTCOM share ebook
95 of all wall posts are not answered by brands gt47
Source Social Skinny
OpTIMIzE FOR SOCIAL
Optimize your content for social
sharing with Hubspot Make your
marketing emails blog posts and
landing pages more social today
Measure how many leads and
customers you are getting from
Facebook and improve your social
media lead generation with HubSpot
gENERATE LEADS FROM FACEBOOk
LEADgENERATION
UBLOggINg amp
SOCIAL MEDIA
qEMAIL amp
AuTOMATION
MSEARCH
OpTIMIzATION
sMARkETINgANALYTICS
YLEAD
MANAgEMENT
g
to learn how the HubSpot all-in-one marketing software can help you
REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS
47 Handy Facebook StatS and cHartS 51
WWWHuBSpOTCOM share ebook
56 of marketers have increased their Facebook ad budget for 2012
42
Source State of Inbound Marketing HubSpot 2012
47 Handy Facebook StatS and cHartS 52
WWWHuBSpOTCOM share ebook
68 of marketers say that Facebook ads are effective in fan and customer acquisition
143
Source Social Media Today
47 Handy Facebook StatS and cHartS 53
WWWHuBSpOTCOM share ebook
39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X
44
Source Social Media Today
47 Handy Facebook StatS and cHartS 54
WWWHuBSpOTCOM share ebook
The average cost per click increased
45
Source ClearSlide25 between q4 2011 and q1 2012
47 Handy Facebook StatS and cHartS 55
WWWHuBSpOTCOM share ebook
Average CpM $12
Average cost per click
$114
46The average Facebook advertising costs in 2012 areSource Social Bakers
47 Handy Facebook StatS and cHartS 56
WWWHuBSpOTCOM share ebook
95 of all wall posts are not answered by brands gt47
Source Social Skinny
OpTIMIzE FOR SOCIAL
Optimize your content for social
sharing with Hubspot Make your
marketing emails blog posts and
landing pages more social today
Measure how many leads and
customers you are getting from
Facebook and improve your social
media lead generation with HubSpot
gENERATE LEADS FROM FACEBOOk
LEADgENERATION
UBLOggINg amp
SOCIAL MEDIA
qEMAIL amp
AuTOMATION
MSEARCH
OpTIMIzATION
sMARkETINgANALYTICS
YLEAD
MANAgEMENT
g
to learn how the HubSpot all-in-one marketing software can help you
REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS
47 Handy Facebook StatS and cHartS 52
WWWHuBSpOTCOM share ebook
68 of marketers say that Facebook ads are effective in fan and customer acquisition
143
Source Social Media Today
47 Handy Facebook StatS and cHartS 53
WWWHuBSpOTCOM share ebook
39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X
44
Source Social Media Today
47 Handy Facebook StatS and cHartS 54
WWWHuBSpOTCOM share ebook
The average cost per click increased
45
Source ClearSlide25 between q4 2011 and q1 2012
47 Handy Facebook StatS and cHartS 55
WWWHuBSpOTCOM share ebook
Average CpM $12
Average cost per click
$114
46The average Facebook advertising costs in 2012 areSource Social Bakers
47 Handy Facebook StatS and cHartS 56
WWWHuBSpOTCOM share ebook
95 of all wall posts are not answered by brands gt47
Source Social Skinny
OpTIMIzE FOR SOCIAL
Optimize your content for social
sharing with Hubspot Make your
marketing emails blog posts and
landing pages more social today
Measure how many leads and
customers you are getting from
Facebook and improve your social
media lead generation with HubSpot
gENERATE LEADS FROM FACEBOOk
LEADgENERATION
UBLOggINg amp
SOCIAL MEDIA
qEMAIL amp
AuTOMATION
MSEARCH
OpTIMIzATION
sMARkETINgANALYTICS
YLEAD
MANAgEMENT
g
to learn how the HubSpot all-in-one marketing software can help you
REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS
47 Handy Facebook StatS and cHartS 53
WWWHuBSpOTCOM share ebook
39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X
44
Source Social Media Today
47 Handy Facebook StatS and cHartS 54
WWWHuBSpOTCOM share ebook
The average cost per click increased
45
Source ClearSlide25 between q4 2011 and q1 2012
47 Handy Facebook StatS and cHartS 55
WWWHuBSpOTCOM share ebook
Average CpM $12
Average cost per click
$114
46The average Facebook advertising costs in 2012 areSource Social Bakers
47 Handy Facebook StatS and cHartS 56
WWWHuBSpOTCOM share ebook
95 of all wall posts are not answered by brands gt47
Source Social Skinny
OpTIMIzE FOR SOCIAL
Optimize your content for social
sharing with Hubspot Make your
marketing emails blog posts and
landing pages more social today
Measure how many leads and
customers you are getting from
Facebook and improve your social
media lead generation with HubSpot
gENERATE LEADS FROM FACEBOOk
LEADgENERATION
UBLOggINg amp
SOCIAL MEDIA
qEMAIL amp
AuTOMATION
MSEARCH
OpTIMIzATION
sMARkETINgANALYTICS
YLEAD
MANAgEMENT
g
to learn how the HubSpot all-in-one marketing software can help you
REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS
47 Handy Facebook StatS and cHartS 54
WWWHuBSpOTCOM share ebook
The average cost per click increased
45
Source ClearSlide25 between q4 2011 and q1 2012
47 Handy Facebook StatS and cHartS 55
WWWHuBSpOTCOM share ebook
Average CpM $12
Average cost per click
$114
46The average Facebook advertising costs in 2012 areSource Social Bakers
47 Handy Facebook StatS and cHartS 56
WWWHuBSpOTCOM share ebook
95 of all wall posts are not answered by brands gt47
Source Social Skinny
OpTIMIzE FOR SOCIAL
Optimize your content for social
sharing with Hubspot Make your
marketing emails blog posts and
landing pages more social today
Measure how many leads and
customers you are getting from
Facebook and improve your social
media lead generation with HubSpot
gENERATE LEADS FROM FACEBOOk
LEADgENERATION
UBLOggINg amp
SOCIAL MEDIA
qEMAIL amp
AuTOMATION
MSEARCH
OpTIMIzATION
sMARkETINgANALYTICS
YLEAD
MANAgEMENT
g
to learn how the HubSpot all-in-one marketing software can help you
REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS
47 Handy Facebook StatS and cHartS 55
WWWHuBSpOTCOM share ebook
Average CpM $12
Average cost per click
$114
46The average Facebook advertising costs in 2012 areSource Social Bakers
47 Handy Facebook StatS and cHartS 56
WWWHuBSpOTCOM share ebook
95 of all wall posts are not answered by brands gt47
Source Social Skinny
OpTIMIzE FOR SOCIAL
Optimize your content for social
sharing with Hubspot Make your
marketing emails blog posts and
landing pages more social today
Measure how many leads and
customers you are getting from
Facebook and improve your social
media lead generation with HubSpot
gENERATE LEADS FROM FACEBOOk
LEADgENERATION
UBLOggINg amp
SOCIAL MEDIA
qEMAIL amp
AuTOMATION
MSEARCH
OpTIMIzATION
sMARkETINgANALYTICS
YLEAD
MANAgEMENT
g
to learn how the HubSpot all-in-one marketing software can help you
REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS
47 Handy Facebook StatS and cHartS 56
WWWHuBSpOTCOM share ebook
95 of all wall posts are not answered by brands gt47
Source Social Skinny
OpTIMIzE FOR SOCIAL
Optimize your content for social
sharing with Hubspot Make your
marketing emails blog posts and
landing pages more social today
Measure how many leads and
customers you are getting from
Facebook and improve your social
media lead generation with HubSpot
gENERATE LEADS FROM FACEBOOk
LEADgENERATION
UBLOggINg amp
SOCIAL MEDIA
qEMAIL amp
AuTOMATION
MSEARCH
OpTIMIzATION
sMARkETINgANALYTICS
YLEAD
MANAgEMENT
g
to learn how the HubSpot all-in-one marketing software can help you
REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS
OpTIMIzE FOR SOCIAL
Optimize your content for social
sharing with Hubspot Make your
marketing emails blog posts and
landing pages more social today
Measure how many leads and
customers you are getting from
Facebook and improve your social
media lead generation with HubSpot
gENERATE LEADS FROM FACEBOOk
LEADgENERATION
UBLOggINg amp
SOCIAL MEDIA
qEMAIL amp
AuTOMATION
MSEARCH
OpTIMIzATION
sMARkETINgANALYTICS
YLEAD
MANAgEMENT
g
to learn how the HubSpot all-in-one marketing software can help you
REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS