BMC 1

Business and Media Business and Media CommunicationCommunicationIntroductory notesIntroductory notes

Dr. Simona VasilacheAssoc. Professor of Business Comm. & Org. Behavior

2

Course rationaleCourse rationale


3

... society needs communication ... businesses need communication ... individuals need communication

Communication is common-sense BUT: Common-sense is not so common!

Well...Well...


4

Communication is the Communication is the glue...glue...


5

You need...You need...

... structure ... timeline ... standards ... feedback & rewards


6

Course structureCourse structure

A. Principles of business communication

B. Communicating inside the company

C. Communicating outside the company


7

Oct, 8th: Principles I Oct, 15th: Principles II Oct, 22th: Intra-departamental communication Oct, 29th: Inter-departamental communication Nov, 4th: Afterhours communication Nov, 11th: Communicating with suppliers Nov, 18th: Communicating with customers Nov, 25th: Communicating with competitors

Course timelineCourse timeline


8

Course timeline Course timeline (cont'd)(cont'd)

Dec,3rd: Routine media communications Dec, 10th: Extraordinary media communications

Dec, 17th: Christmas surprise

Jan,7th: Social media

Jan, 14th: Farewell party


9

- Attend at least three lectures (exclusive of parties & surprises)

- Attend at least four seminars (with whatever group)

- Prepare and present a project (1 to 3 team mates)

StandardsStandards


10

- prompt answers to questions and comments in person (upon appointment) and on the e-mail:

[email protected] - 0.10 points for each seminar

attendance - 0.25 points bonus for each active

participation - 0.20 points bonus for each active

lecture participation

Feedback and rewardsFeedback and rewards

mailto:[email protected]


11

Grading scheme:- 4 points for class citizenship (general & enthusiastic)

- 5 points for preparing the project

- 1 point for granted

Feedback and rewards Feedback and rewards (cont'd)(cont'd)


12

Identify a communication problem in a Romanian or international company; diagnose problem & prepare solutions/ alternative scenarios; draw conclusions.

Project topicProject topic


13

- Part I (2-3 pages): organizational context (do communication problems usually occur in the organization? How are they addressed? What may go wrong? Previous solutions?

- Part II (3-4 pages): problem diagnosis (how old, how complex, single/ multiple, if multiple, are the facts related, and how?)

- Part III (4-5 pages): possible solutions, alternative scenarios (are they feasible, who is in charge, at what costs, which are the risks vs. benefits?), conclusions

- theoretical references (if the case)

Project structureProject structure


14

- TNR 12, single spaced, justified, A4 standard

- title page- table of contents

Formal requirementsFormal requirements


15

- 1.5 points for each part (fit into the requirements, depth of analysis, quality of arguments, clarity and concision)

- 0.5 points overall (formal aspects, layout)

- project due: December, 11th

Project evaluationProject evaluation


16

Questions and comments, Questions and comments,

if any!if any!

BMC 1

Documents

Transcript of BMC 1