Jennifer wong

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About Me Jennifer Wong VP of Marketing TUNE [email protected] @Jenerationy

Transcript of Jennifer wong

About Me

Jennifer WongVP of MarketingTUNE

[email protected]@Jenerationy

WebAd

AppStore

Web Landing

Page

WebLogin

App HomePage

App Purchase

AppLogin

Web Purchase

Web Purchase

AppRe-

Engage

AppStore

AppHomePage

App HomePage

App Purchase

AppLogin

SecondApp

Purchase

AppAd

Smartphone Saturation

Mobile Game Revenue Slowing

2013-2014In-app purchase revenue for games grew $0.39B

2014-2015 In-app purchase revenue for games grew $0.17B

2013-2014Paid download revenue for games grew $0.18B

2014-2015 Paid download revenue for games grew $0.10B

Number of Apps Per Person According to Data

Total Number of Apps Per Device

Mobile App-Install Advertising Revenue

Best Experience in the Moment

Best Experience in the Moment

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Break Out Those Landing Page Skills!

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This is Your Big Opportunity

Where Enterprise is Planning to Invest

Mobile is Yours to Lose