Social Media 101 for Realtors

JUNE

2021

Realtor

Rhonda

Ragona

For coming

What has the last year taught us? Social Media is critical.

Social Media is a way to put you in

front of your target audience, keep

you top of mind, and showcase

your skills and your personality.

https://www.forbes.com/sites/shamahyder/2020/11/09/how-social-

media-is-critical-to-succeeding-in-real-estate-in-2021/?sh=f61a83cdd31e

What works and Where to Focus

Polls done by theclose.com

Social Media can feel completely

overwhelming!

Choose your Social Media Platform Wisely

Statistics on Social Media Usage

Raise your hand if you are

already on Social Media!

you and 3.6 billion people

Facebook

Facebook is a social media site

that allows for indirect consumer

engagement and can actually blur

the lines between a post and an

advertisement.

Personal Page

Business Page

• You need a personal page to

have a business page.

• Keep your personal page private if

you don't want everyone to see

what you post.

• A platform for people who already

know, like, and trust you to see what

is going on.

• Showcase your work

• Keep reviews

• Highlight your successes

• Post personal info as well

• The more you are able to show

satisfied customers, the better

InstagramInstagram is a photo and video sharing app that lets

you connect with brands, celebrities, leaders,

friends, family and more. Videos can't be more than

45 seconds, unless you are doing instagram reels,

which is a direct competitor of Tik Tok.

Facebook bought Instagram in 2012

Facebook Business Suite

Share Screen

Start a two way conversation

Types of Content

Time sensitive/

Promotional

• New listings

• Open houses

• Facebook lives

Evergreen

• How to's

• tips

• answers questions

• Often done with video

Fun or Entertaining

• May not be related

to real estate

• Jokes?

• This or that?

Types of Fun Entertaining Posts:• Other interests

• This or that?

• Funny parody

• Review a local

restaurant

• Events

• Jokes

• funny kids

• Viral Cat videos

Always be Authentic you!

video andstorytelling

• Get comfortable

with video &

call to action

• Easier to digest

and capture audience

• People get to see the

real you

• Reach more people

• Facebook Live think about a ring light and

your background

You can shoot videos about

topics and reuse them for your

clients, ex. First time home buyers

You can store videos on

google drive or create

a youtube channel

and use them over and over.

Video Uses and Storage

What is a Hashtag?

from blog.hootsuite.com

Popular Hashtags#realtorlife

#realtorsofinstagram

#buckscountyparealtor

#realestateagent

#Isellhouseswhatsyoursuperpower

Even if you don't use these, I urge you to search them and see what other Realtors

are posting. Also, creating a hashtag that goes with your name or what you do is

recommended so when you want someone to look you up, just recommend they

search your hashtag.

Do not be afraid to ask for reviews.

It can be at any time during a transaction, but especially at the end.

If you are a new agent starting out or even with just a few clients and you haven't

asked for reviews have a giveaway contest for reviews with a prize.

Always be specific and ask the person to like your post and share as well as leave

a review.

Don't forget to giveaway the prize at the end.

One Way to Get Reviews

on Social Media

Creating Contentespecially your own

some

brokerages

provide?

Paid Ads onFacebook

Build trust and brand loyalty.

Increase your exposure, grow

your audience. Retarget people

who interact with your content.

Capture contact information for

emails, etc.

You can also utilize a small

budget and target by zip code,

income, etc.

Be sure to click on Housing ad.

How to Pixelate your

Facebook Business Page

• Go to Facebook Business Page

• Click on Publishing Tools or 3 dots for more

• Left hand menu - click on Leads as Form

• Then click on Leads set up

• Search for CRM you are using

• Follow prompts to log in

• This allows your CRM to automatically enter information of people

clicking on your facebook into your database.

Advanced

Step

You can attach your Facebook Page to your CRM

(depending on what CRM you have)

Facebook GroupsJoining Facebook Groups are a great way to

indirectly advertise what you do.

Just engaging with posts can potentially engage

with and get you clients.

Also starting a Facebook group about something you

love and will constantly post about can be great for

your business as well.

Start exploring all of the great ways you can

reach potential clients on social media today!

Any Questions?

Please keep in touch if you think of any later:

rhondaisyourrealtor@gmail.com

www.facebook.com/rhondaisyourrealtor

Instagram: yourrealtorrhonda