Turnover Estimation
10
Sales and Marketing Plan P. Bak_MKT Ngày:27-01-15 Trang: 1/10 2001 KH 2002 TH 2002 SS 01 So KH 2001 KH 2002 TH 2002 SS 01 So KH 2001 KH 2002 TH 2002 SS 01 So KH 1 1,723,253,500 1,874,000,000 1,589,180,900 92% 85% 1,919,293,800 1,580,000,000 1,468,000,000 76% 93% 949,887,000 905,000,000 717,317,160 75.52% 79% 2 1,037,225,400 1,361,000,000 1,313,645,300 127% 97% 967,030,500 1,147,000,000 1,322,000,000 137% 115% 496,468,200 657,000,000 686,755,255 138.33% 105% 3 968,103,063 1,348,000,000 1,182,365,050 122% 88% 979,676,503 1,136,000,000 906,000,000 92% 80% 493,159,996 651,000,000 590,772,720 119.79% 91% 4 988,095,278 1,287,000,000 1,002,535,100 101% 78% 951,087,217 1,085,000,000 772,000,000 81% 71% 510,466,216 622,000,000 524,031,250 102.66% 84% 5 1,034,294,411 1,429,000,000 1,261,173,900 122% 88% 911,476,502 1,204,000,000 950,000,000 104% 79% 570,966,640 690,000,000 688,827,730 120.64% 100% 6 916,930,175 1,203,000,000 1,082,664,000 118% 90% 869,030,885 1,014,000,000 786,000,000 90% 78% 469,430,541 581,000,000 562,408,700 119.81% 97% 7 975,574,100 1,324,000,000 1,154,109,300 118% 87% 784,903,400 1,116,000,000 845,734,800 108% 76% 500,827,330 640,000,000 611,481,650 122.09% 96% 8 1,085,545,125 1,376,000,000 1,138,468,640 105% 83% 855,436,600 1,160,000,000 979,534,702 115% 84% 559,704,844 665,000,000 631,485,230 112.82% 95% 9 954,701,450 1,184,000,000 874,894,520 92% 74% 756,756,100 997,000,000 639,859,670 85% 64% 501,571,221 572,000,000 453,289,600 90.37% 79% 10 1,091,126,735 1,363,000,000 1,134,940,300 104% 83% 759,729,400 1,149,000,000 861,576,300 113% 75% 542,444,270 658,000,000 628,661,600 115.89% 96% 11 1,253,183,320 1,309,000,000 1,165,838,900 93% 89% 1,028,817,600 1,103,000,000 915,619,900 89% 83% 635,011,862 632,000,000 692,957,750 109.13% 110% 12 1,374,442,877 2,045,000,000 1,855,721,800 135% 91% 1,169,026,245 1,723,000,000 1,392,758,700 119% 81% 793,721,950 988,000,000 999,713,800 125.95% 101% Tổng 13,402,475,434 17,103,000,000 14,755,537,710 110% 86% 11,952,264,752 14,414,000,000 11,839,084,072 99 82% 7,023,660,070 8,261,000,000 7,787,702,445 110.88% 94% 2001 KH 2002 TH 2002 SS 01 So KH 2001 KH 2002 TH 2002 SS 01 So KH 2001 KH 2002 TH 2002 SS 01 So KH 1 769,322,525 829,000,000 615,000,000 80 74 746,696,000 760,000,000 569,000,000 76 75 624,833,000 410,000,000 410,000,000 66 100 2 413,827,950 602,000,000 606,000,000 146 101 373,630,600 552,000,000 445,000,000 119 81 199,173,067 298,000,000 298,000,000 150 100 3 417,062,470 597,000,000 460,000,000 110 77 478,111,000 547,000,000 441,000,000 107 81 208,702,322 295,000,000 250,000,000 120 85 4 407,705,742 570,000,000 415,000,000 102 73 413,711,970 522,000,000 369,000,000 72 71 196,183,165 281,000,000 240,000,000 122 85 5 462,114,655 632,000,000 567,000,000 123 90 512,104,730 580,000,000 488,000,000 95 84 307,456,506 312,000,000 319,000,000 104 102 6 392,797,350 532,000,000 479,000,000 122 90 428,117,635 488,000,000 378,000,000 88 77 221,728,715 263,000,000 245,000,000 110 93 7 426,061,750 586,000,000 546,700,000 128 93 470,606,143 537,000,000 440,005,000 93 82 239,782,700 290,000,000 293,484,000 122 101 8 465,661,800 609,000,000 541,469,400 116 89 489,110,315 558,000,000 456,015,900 93 82 275,584,450 301,000,000 255,395,000 93 85 9 432,324,901 524,000,000 413,986,500 96 79 420,666,055 480,000,000 362,379,400 86 75 225,039,825 259,000,000 195,118,800 87 75 10 415,767,550 603,000,000 550,791,600 132 91 402,754,126 553,000,000 417,058,400 104 75 259,416,150 298,000,000 282,331,800 109 95 11 528,524,800 579,000,000 630,193,000 119 109 465,383,740 531,000,000 448,966,700 96 85 333,831,500 286,000,000 333,762,000 100 117 12 611,590,160 905,000,000 1,026,564,700 168 113 705,284,680 830,000,000 586,090,400 83 71 308,508,800 447,000,000 438,207,310 142 98 Tổng 5,742,761,653 7,568,000,000 6,851,705,200 119 91 5,906,176,994 6,938,000,000 5,400,515,800 91 78 3,400,240,200 3,740,000,000 3,560,298,910 105 95 DOANH THU HỆ THỐNG BAKERY NĂM 2002 Tháng CH Hai Bà Trưng CH Cao Thắng CH Phan Đăng Lưu Doanh Thu Chênh Lệch % Doanh Thu Chênh Lệch % Doanh Thu Chênh Lệch % Tháng CH Lê Văn Sỹ CH Nguyễn Huệ CH THĐ Doanh Thu Chênh Lệch % Doanh Thu Chênh Lệch % Doanh Thu Chênh Lệch % KHỐI SIÊU THỊ
-
Upload
independent -
Category
Documents
-
view
3 -
download
0
Transcript of Turnover Estimation
Sales and Marketing Plan
P. Bak_MKTNgày:27-01-15
Trang: 1/10
2001 KH 2002 TH 2002 SS 01 So KH 2001 KH 2002 TH 2002 SS 01 So KH 2001 KH 2002 TH 2002 SS 01 So KH
1 1,723,253,500 1,874,000,000 1,589,180,900 92% 85% 1,919,293,800 1,580,000,000 1,468,000,000 76% 93% 949,887,000 905,000,000 717,317,160 75.52% 79%
2 1,037,225,400 1,361,000,000 1,313,645,300 127% 97% 967,030,500 1,147,000,000 1,322,000,000 137% 115% 496,468,200 657,000,000 686,755,255 138.33% 105%
3 968,103,063 1,348,000,000 1,182,365,050 122% 88% 979,676,503 1,136,000,000 906,000,000 92% 80% 493,159,996 651,000,000 590,772,720 119.79% 91%
4 988,095,278 1,287,000,000 1,002,535,100 101% 78% 951,087,217 1,085,000,000 772,000,000 81% 71% 510,466,216 622,000,000 524,031,250 102.66% 84%
5 1,034,294,411 1,429,000,000 1,261,173,900 122% 88% 911,476,502 1,204,000,000 950,000,000 104% 79% 570,966,640 690,000,000 688,827,730 120.64% 100%
6 916,930,175 1,203,000,000 1,082,664,000 118% 90% 869,030,885 1,014,000,000 786,000,000 90% 78% 469,430,541 581,000,000 562,408,700 119.81% 97%
7 975,574,100 1,324,000,000 1,154,109,300 118% 87% 784,903,400 1,116,000,000 845,734,800 108% 76% 500,827,330 640,000,000 611,481,650 122.09% 96%
8 1,085,545,125 1,376,000,000 1,138,468,640 105% 83% 855,436,600 1,160,000,000 979,534,702 115% 84% 559,704,844 665,000,000 631,485,230 112.82% 95%
9 954,701,450 1,184,000,000 874,894,520 92% 74% 756,756,100 997,000,000 639,859,670 85% 64% 501,571,221 572,000,000 453,289,600 90.37% 79%
10 1,091,126,735 1,363,000,000 1,134,940,300 104% 83% 759,729,400 1,149,000,000 861,576,300 113% 75% 542,444,270 658,000,000 628,661,600 115.89% 96%
11 1,253,183,320 1,309,000,000 1,165,838,900 93% 89% 1,028,817,600 1,103,000,000 915,619,900 89% 83% 635,011,862 632,000,000 692,957,750 109.13% 110%
12 1,374,442,877 2,045,000,000 1,855,721,800 135% 91% 1,169,026,245 1,723,000,000 1,392,758,700 119% 81% 793,721,950 988,000,000 999,713,800 125.95% 101%Tổng 13,402,475,434 17,103,000,000 14,755,537,710 110% 86% 11,952,264,752 14,414,000,000 11,839,084,072 99 82% 7,023,660,070 8,261,000,000 7,787,702,445 110.88% 94%
2001 KH 2002 TH 2002 SS 01 So KH 2001 KH 2002 TH 2002 SS 01 So KH 2001 KH 2002 TH 2002 SS 01 So KH
1 769,322,525 829,000,000 615,000,000 80 74 746,696,000 760,000,000 569,000,000 76 75 624,833,000 410,000,000 410,000,000 66 100
2 413,827,950 602,000,000 606,000,000 146 101 373,630,600 552,000,000 445,000,000 119 81 199,173,067 298,000,000 298,000,000 150 100
3 417,062,470 597,000,000 460,000,000 110 77 478,111,000 547,000,000 441,000,000 107 81 208,702,322 295,000,000 250,000,000 120 85
4 407,705,742 570,000,000 415,000,000 102 73 413,711,970 522,000,000 369,000,000 72 71 196,183,165 281,000,000 240,000,000 122 85
5 462,114,655 632,000,000 567,000,000 123 90 512,104,730 580,000,000 488,000,000 95 84 307,456,506 312,000,000 319,000,000 104 102
6 392,797,350 532,000,000 479,000,000 122 90 428,117,635 488,000,000 378,000,000 88 77 221,728,715 263,000,000 245,000,000 110 93
7 426,061,750 586,000,000 546,700,000 128 93 470,606,143 537,000,000 440,005,000 93 82 239,782,700 290,000,000 293,484,000 122 101
8 465,661,800 609,000,000 541,469,400 116 89 489,110,315 558,000,000 456,015,900 93 82 275,584,450 301,000,000 255,395,000 93 85
9 432,324,901 524,000,000 413,986,500 96 79 420,666,055 480,000,000 362,379,400 86 75 225,039,825 259,000,000 195,118,800 87 75
10 415,767,550 603,000,000 550,791,600 132 91 402,754,126 553,000,000 417,058,400 104 75 259,416,150 298,000,000 282,331,800 109 95
11 528,524,800 579,000,000 630,193,000 119 109 465,383,740 531,000,000 448,966,700 96 85 333,831,500 286,000,000 333,762,000 100 117
12 611,590,160 905,000,000 1,026,564,700 168 113 705,284,680 830,000,000 586,090,400 83 71 308,508,800 447,000,000 438,207,310 142 98Tổng 5,742,761,653 7,568,000,000 6,851,705,200 119 91 5,906,176,994 6,938,000,000 5,400,515,800 91 78 3,400,240,200 3,740,000,000 3,560,298,910 105 95
DOANH THU HỆ THỐNG BAKERY NĂM 2002
ThángCH Hai Bà Trưng CH Cao Thắng CH Phan Đăng Lưu
Doanh Thu Chênh Lệch % Doanh Thu Chênh Lệch % Doanh Thu Chênh Lệch %
ThángCH Lê Văn Sỹ CH Nguyễn Huệ CH THĐ
Doanh Thu Chênh Lệch % Doanh Thu Chênh Lệch % Doanh Thu Chênh Lệch %
KHỐI SIÊU THỊ
Sales and Marketing Plan
P. Bak_MKTNgày:27-01-15
Trang: 2/10
2001 KH 2002 TH 2002 SS 01 So KH 2001 KH 2002 TH 2002 SS 01 So KH 2001 KH 2002 TH 2002 SS 01 So KH
1 182,000,000 152,000,000 #DIV/0! 84 127,000,000 89,000,000 #DIV/0! 70 #DIV/0! #DIV/0!
2 132,000,000 40,000,000 #DIV/0! 30 92,000,000 40,000,000 #DIV/0! 43 #DIV/0! #DIV/0!
3 131,000,000 89,000,000 #DIV/0! 68 91,000,000 69,000,000 #DIV/0! 76 #DIV/0! #DIV/0!
4 125,000,000 100,000,000 #DIV/0! 80 87,000,000 81,000,000 #DIV/0! 93 #DIV/0! #DIV/0!
5 138,000,000 119,000,000 #DIV/0! 86 96,000,000 88,000,000 #DIV/0! 92 #DIV/0! #DIV/0!
6 116,000,000 120,000,000 #DIV/0! 103 81,000,000 105,000,000 #DIV/0! 130 #DIV/0! #DIV/0!
7 128,000,000 130,107,000 #DIV/0! 102 89,000,000 119,647,000 #DIV/0! 134 195,000,000 228,609,300 #DIV/0! 117
8 133,000,000 136,620,300 #DIV/0! 103 90,000,000 100,359,600 #DIV/0! 112 209,000,000 174,489,400 #DIV/0! 83
9 115,000,000 108,655,300 #DIV/0! 94 80,000,000 72,793,300 #DIV/0! 91 184,000,000 95,673,200 #DIV/0! 52
10 132,000,000 128,077,300 #DIV/0! 97 92,000,000 106,117,300 #DIV/0! 115 205,000,000 111,305,700 #DIV/0! 54
11 127,000,000 131,399,700 #DIV/0! 103 88,000,000 98,310,700 #DIV/0! 112 245,000,000 93,088,100 #DIV/0! 38
12 198,000,000 148,528,100 #DIV/0! 75 138,000,000 97,485,600 #DIV/0! 71 295,000,000 96,830,800 #DIV/0! 33Tổng 0 1,657,000,000 1,403,387,700 #DIV/0! 85 0 1,151,000,000 1,066,713,500 #DIV/0! 92.7 0 1,333,000,000 799,996,500 #DIV/0! 60.01474
2001 KH 2002 TH 2002 SS 01 So KH 2001 KH 2002 TH 2002 SS 01 So KH 2001 KH 2002 TH 2002 SS 01 So KH
1 #DIV/0! ##### #DIV/0! #### 6,733,285,825 6,667,000,000 5,609,498,060 83% 84%
2 #DIV/0! ##### #DIV/0! #### 3,487,355,717 4,841,000,000 4,751,400,555 136% 98%
3 #DIV/0! ##### #DIV/0! #### 3,544,815,354 4,796,000,000 3,988,137,770 113% 83%
4 #DIV/0! ##### #DIV/0! #### 3,467,249,588 4,579,000,000 3,503,566,350 101% 77%
5 #DIV/0! ##### #DIV/0! #### 3,798,413,444 5,081,000,000 4,481,001,630 118% 88%
6 #DIV/0! ##### #DIV/0! #### 3,298,035,301 4,278,000,000 3,758,072,700 114% 88%
7 132,000,000 144,510,000 #DIV/0! 109.5 #DIV/0! #### 3,397,755,423 5,037,000,000 4,514,388,050 133% 90%
8 145,000,000 164,397,800 #DIV/0! 113.4 #DIV/0! #### 3,731,043,134 5,246,000,000 4,578,235,972 123% 87%
9 128,000,000 118,183,500 #DIV/0! 92.33 118,000,000 94,286,750 #DIV/0! 79.9 3,291,059,552 4,641,000,000 3,429,120,540 104% 74%
10 143,000,000 156,221,900 #DIV/0! 109.2 132,000,000 178,191,900 #DIV/0! 135 3,471,238,231 5,328,000,000 4,555,274,100 131% 85%
11 171,000,000 158,466,600 #DIV/0! 92.7 158,000,000 198,323,890 #DIV/0! 126 4,244,752,822 5,229,000,000 4,866,927,240 115% 93%
12 206,000,000 147,014,300 #DIV/0! 71.37 190,000,000 250,980,946 #DIV/0! 132 4,962,574,712 7,965,000,000 7,039,896,456 142% 88%Tổng 0 925,000,000 888,794,100 #DIV/0! 96.09 0 598,000,000 721,783,486 #DIV/0! 121 47,427,579,103 63,688,000,000 55,075,519,423
ThaùngPhú Lâm Sài Gòn - 3/2 Citi Plaza
Doanh Thu Chênh Lệch % Doanh Thu Chênh Lệch % Doanh Thu Chênh Lệch %
ThángCống Quỳnh Bình Dân Tổng Toàn Hệ Thống Bakery
Doanh Thu Chênh Lệch % Doanh Thu Chênh Lệch % Doanh Thu Chênh Lệch %
Sales and Marketing Plan
P. Bak_MKTNgày:27-01-15
Trang: 3/10
III- Doanh Thu Dự Báo Năm 2003
1 Biểu Đồ Dự Báo Doanh Thu Tăng Trưởng
X Doanh Thu1 6,733,285,825 2 3,487,355,717 3 3,544,815,354 4 3,467,249,588 5 3,798,413,444 6 3,298,035,301 7 3,397,755,423 8 3,731,043,134 9 3,291,059,552
10 3,471,238,231 11 4 244 752 822
0
1,000,000,000
2,000,000,000
3,000,000,000
4,000,000,000
5,000,000,000
6,000,000,000
7,000,000,000
8,000,000,000
1 2 3 4 5 6 7 8 9 10 11 12Thaùng 1 2 3 4 5 6 7 8 9 10 11 12
DS 20003.143E+01.536E+01.928E+02.725E+03.027E+02.269E+02.95E+093.376E+02.588E+03.272E+03.5E+096.064E+0
DS 20016.733E+03.487E+03.545E+03.467E+03.798E+03.298E+03.398E+03.731E+03.291E+03.471E+04.245E+04.963E+0
DS 20025.609E+05.111E+03.988E+03.504E+04.481E+03.758E+04.37E+094.578E+03.429E+04.555E+04.867E+07.043E+0
BIEÅU ÑOÀ SO SAÙNHDOANH THU NAÊM 2000,2001,2002
y = 4E+07x + 4E+09R² = 0.085
6E+09
7E+09
8E+09
DO
AN
H S
OÁ
BIEÅU ÑOÀ DÖÏ BAÙO
Sales and Marketing Plan
P. Bak_MKTNgày:27-01-15
Trang: 4/10
12 4,962,574,712 13 5,609,498,060 14 5,111,400,555 15 3,988,137,770 16 3,503,566,350 17 4,481,001,630 18 3,758,072,700 19 4,369,878,050 20 4,578,235,972 21 3,429,120,540 22 4,555,274,100 23 4,866,927,240 24 7,042,682,656
2. Dự Báo Doanh Thu Năm 2003
X(1) (2) (3)=(1+2)/2 (5)=(3)/(4) (6) (8) (9) (10)=(7)-(2) (11)=(9)-(2) (12)=(7)/(2) (13)=(9)/(2)
1 6,733,285,825 5,609,498,060 6,171,391,943 1.44 1.56 25 7,800,000,000 1,600,171,034 2,190,501,940 29% 39%
2 3,487,355,717 5,111,400,555 4,299,378,136 1.00 0.70 26 3,528,000,000 -48,511,873 (1,583,400,555) -1% -31%
3 3,544,815,354 3,988,137,770 3,766,476,562 0.88 0.90 27 4,572,000,000 482,414,532 583,862,230 12% 15%
4 3,467,249,588 3,503,566,350 3,485,407,969 0.81 0.89 28 4,556,800,000 665,950,944 1,053,233,650 19% 30%
5 3,798,413,444 4,481,001,630 4,139,707,537 0.97 0.95 29 4,902,000,000 509,929,308 420,998,370 11% 9%
6 3,298,035,301 3,758,072,700 3,528,054,001 0.82 0.93 30 4,836,000,000 528,406,949 1,077,927,300 14% 29%
7 3,397,755,423 4,369,878,050 3,883,816,737 0.91 0.98 31 5,135,200,000 385,140,489 765,321,950 9% 18%
8 3,731,043,134 4,578,235,972 4,154,639,553 0.97 1.00 32 5,280,000,000 547,184,185 701,764,028 12% 15%
9 3,291,059,552 3,429,120,540 3,360,090,046 0.79 0.75 33 3,990,000,000 747,497,375 560,879,460 22% 16%
10 3,471,238,231 4,555,274,100 4,013,256,166 0.94 1.00 34 5,360,000,000 470,741,936 804,725,900 10% 18%
11 4,244,752,822 4,866,927,240 4,555,840,031 1.06 1.12 35 6,048,000,000 881,174,214 1,181,072,760 18% 24%12 4,962,574,712 7,039,896,456 6,001,235,584 1.40 1.43 36 7,779,200,000 587,947,044 739,303,544 8% 11%
Toång 47,427,579,103 55,291,009,423 51,359,294,263 63,787,200,000 7,358,046,138 8,496,190,577 13.31% 15.37%
Note : E+07 = 0,000,000E+09 = 000,000,000
ế
Tháng DS 2001 DS 2002 Trung Bình Hệ Số TB Tháng Hệ Số Mùa Vụ Tỉ Lệ Đ.ChỉnhP.Trình Dự Báo Dự Báo Điều
Chỉnh Giá Trị Gia Tăng (Đồng) Tỉ Lệ Tăng Trưởng Y=4E+07X + 4E+09
(4) (7)
4,169,517,294
4,990,930,938
4,286,479,649
4,755,018,539
5,125,420,157
4,176,617,915
5,026,016,036
5,748,101,454 7,627,843,500
62,649,055,561
(7)=(5)*((40.000.000*(8)+4.000.000.000))
4,279,941,189
7,209,669,094
5,062,888,682
4,470,552,302
(9)=(6)*((40.000.000*(8)+4.000.000.000))
0
1E+09
2E+09
3E+09
4E+09
0 2 4 6 8 10 12 14 16 18 20 22 24 26
Sales and Marketing Plan
P. Bak_MKTNgày:27-01-15
Trang: 5/10
A
Tháng Bak_H.B.Trưng Bak_Cao Thắng Bak_L.V.Sỹ Bak_N.Huệ Bak_THĐ ST P.LÂm ST Cống Quỳnh ST B.Dân ST Sài Gòn
1 1,589,180,900 1,468,000,000 615,000,000 569,000,000 410,000,000 152,000,000 89,000,000
2 1,313,645,300 1,322,000,000 606,000,000 445,000,000 298,000,000 400,000,000 40,000,000
3 1,182,365,050 906,000,000 460,000,000 441,000,000 250,000,000 89,000,000 69,000,000
4 1,002,535,100 772,000,000 415,000,000 369,000,000 240,000,000 100,000,000 81,000,000
5 1,261,173,900 950,000,000 567,000,000 488,000,000 319,000,000 119,000,000 88,000,000
6 1,082,664,000 786,000,000 479,000,000 378,000,000 245,000,000 120,000,000 105,000,000
7 1,154,109,300 845,734,800 546,700,000 440,005,000 293,484,000 130,107,000 144,510,000 119,647,000
8 1,138,468,640 979,534,702 541,469,400 456,015,900 255,395,000 136,620,300 164,397,800 100,359,600
9 874,894,520 639,859,670 413,986,500 362,379,400 195,118,800 108,655,300 118,183,500 94,286,750 72,793,300
10 1,134,940,300 861,576,300 550,791,600 417,058,400 282,331,800 128,077,300 156,221,900 178,191,900 106,117,300
11 1,165,838,900 915,619,900 630,193,000 448,966,700 333,762,000 131,399,700 158,466,600 198,323,890 98,310,70012 1,855,721,800 1,392,758,700 1,026,564,700 586,090,400 438,207,310 148,528,100 147,014,300 250,980,946 97,485,600
Tổng 14,755,537,710 11,839,084,072 6,851,705,200 5,400,515,800 3,560,298,910 1,763,387,700 888,794,100 721,783,486 1,066,713,500
12 12 12 12 12 12 6 4 12 0
1,229,628,143 986,590,339 570,975,433 450,042,983 296,691,576 146,948,975 148,132,350 180,445,872 88,892,792
BQ (Tết) 1,150,389,600 888,598,100 590,492,300 433,012,550 308,046,900 129,738,500 102,196,900 157,344,250 188,257,895 102,214,000
Tỉ Lệ 25.2% 20.2% 11.7% 9.2% 6.1% 3.0% 3.0% 3.7% 1.8%
TLĐC 24.7% 21.5% 11.7% 9.2% 6.5% 2.9% 2.8% 3.7% 1.9%
B Doanh Thu Đ.Chỉnh 2003
Tháng Bak_H.B.Trưng Bak_Cao Thắng Bak_L.V.Sỹ Bak_N.Huệ Bak_THĐ ST P Lâm ST Cống Quỳnh ST B.Dân ST Sài Gòn Tổng
1 1,926,600,000 1,677,000,000 912,600,000 717,600,000 507,000,000 226,200,000 218,400,000 288,600,000 148,200,000 7,800,000,000
2 871,416,000 758,520,000 412,776,000 324,576,000 229,320,000 102,312,000 98,784,000 130,536,000 67,032,000 3,528,000,000
3 1,129,284,000 982,980,000 534,924,000 420,624,000 297,180,000 132,588,000 128,016,000 169,164,000 86,868,000 4,572,000,000
4 1,125,529,600 979,712,000 533,145,600 419,225,600 296,192,000 132,147,200 127,590,400 168,601,600 86,579,200 4,556,800,000
5 1,210,794,000 1,053,930,000 573,534,000 450,984,000 318,630,000 142,158,000 137,256,000 181,374,000 93,138,000 4,902,000,000
6 1,194,492,000 1,039,740,000 565,812,000 444,912,000 314,340,000 140,244,000 135,408,000 178,932,000 91,884,000 4,836,000,000
7 1,268,394,400 1,104,068,000 600,818,400 472,438,400 333,788,000 148,920,800 143,785,600 190,002,400 97,568,800 5,135,200,000
8 1,304,160,000 1,135,200,000 617,760,000 485,760,000 343,200,000 153,120,000 147,840,000 195,360,000 100,320,000 5,280,000,000
9 985,530,000 857,850,000 466,830,000 367,080,000 259,350,000 115,710,000 111,720,000 147,630,000 75,810,000 3,990,000,000
10 1,323,920,000 1,152,400,000 627,120,000 493,120,000 348,400,000 155,440,000 150,080,000 198,320,000 101,840,000 5,360,000,000
11 1,493,856,000 1,300,320,000 707,616,000 556,416,000 393,120,000 175,392,000 169,344,000 223,776,000 114,912,000 6,048,000,000
Bình Quân
Doanh Thu 2002
Bak_P.Đ.Lưu ST. N.Trãi Tổng
717,317,160 5,609,498,060
686,755,255 5,111,400,555
590,772,720 3,988,137,770
524,031,250 3,503,566,350
688,827,730 4,481,001,630
562,408,700 3,758,072,700
611,481,650 228,609,300 4,514,388,050
631,485,230 174,489,400 4,578,235,972
453,289,600 95,673,200 3,429,120,540
628,661,600 111,305,700 4,555,274,100
692,957,750 93,088,100 4,866,927,240999,713,800 96,830,800 7,039,896,456
7,787,702,445 799,996,500 55,435,519,423
12 6
648,975,204 133,332,750 4,880,656,416
660,809,675
13.3% 2.7%
13.2% 1.9%
Bak_P.Đ.Lưu ST. N.Trãi
1,029,600,000 148,200,000
465,696,000 67,032,000
603,504,000 86,868,000
601,497,600 86,579,200
647,064,000 93,138,000
638,352,000 91,884,000
677,846,400 97,568,800
696,960,000 100,320,000
526,680,000 75,810,000
707,520,000 101,840,000
798,336,000 114,912,000
Sales and Marketing Plan
P. Bak_MKTNgày:27-01-15
Trang: 6/10
Tổng 15,755,438,400 13,714,248,000 7,463,102,400 5,868,422,400 4,146,168,000 1,849,828,800 1,786,041,600 2,360,126,400 1,211,956,800 63,787,200,000
Bak_H.B.Trưng 15,755,438,400
Bak_Cao Thắng 13,714,248,000
Bak_L.V.Sỹ 7,463,102,400
Bak_P.Dluu 8,419,910,400
Bak_N.Huệ 5,868,422,400
Bak_THĐ 4,146,168,000
ST P Lâm 1,849,828,800
1,211,956,800
ST Cống Quỳnh 1,786,041,600
ST B.Dân 2,360,126,400
ST Sài Gòn 1,211,956,800
Tổng 63,787,200,000
ST. N.Trãi
8,419,910,400 1,211,956,800
Tổng
0
16
0
14
0
7
0
8
0
6
0
4
0
2
0
1
0
2
0
2
0
1
0
64
0
20
40
60
80
100
120
1401 2
Turn
over
Gro
wth
Rta
e
Milli
on
Market Share Growth Rate
Doanh Thu Bakery 2003
Bak_H.B.Trưng Bak_Cao Thắng Bak_L.V.SỹBak_P.Dluu Bak_N.Huệ Bak_THĐST P Lâm ST. N.Trãi ST Cống QuỳnhST B.Dân ST Sài Gòn Tổng
Billions
X Y XY X2 Tháng Của 2004 X1 Y1 a b
1 7,800,000,000 7,800,000,000 1 13 0.08 650,000,000 7,150,000,000 6,500,000,0002 3,528,000,000 7,056,000,000 4 14 0.17 294,000,000 6,468,000,000 1,029,000,0003 4,572,000,000 13,716,000,000 9 15 0.25 381,000,000 12,572,999,999 3,048,000,0004 4,556,800,000 18,227,200,000 16 16 0.33 379,733,333 16,708,266,665 5,442,844,4445 4,902,000,000 24,510,000,000 25 17 0.42 408,500,000 22,467,499,998 9,191,249,9996 4,836,000,000 29,016,000,000 36 18 0.50 403,000,000 26,597,999,997 13,097,499,9997 5,135,200,000 35,946,400,000 49 19 0.58 427,933,333 32,950,866,663 18,971,711,1098 5,280,000,000 42,240,000,000 64 20 0.67 440,000,000 38,719,999,995 25,519,999,9969 3,990,000,000 35,910,000,000 81 21 0.75 332,500,000 32,917,499,993 24,438,749,99510 5,360,000,000 53,600,000,000 100 22 0.83 446,666,667 49,133,333,325 40,572,222,21511 6,048,000,000 66,528,000,000 121 23 0.92 504,000,000 60,983,999,990 55,439,999,99112 7,779,200,000 93,350,400,000 144 24 1.00 648,266,667 85,571,199,988 84,922,933,32178 63,787,200,000 427,900,000,000 650 222 6.50 5,315,600,000 13,283,199,493 81,025,196,705
X1=X/12 thang
Y1=Y/12 thang Doanh Thu Năm 2004 Bình Quân Tháng /Năm Hệ Số Mùa Vụ Doanh Thu Năm 2004 Có Điều Chỉnh
a=XY-(12*X1*Y1)/X2-(12*X12) 7,100,000,000$ 0.22 1,543,377,717$
b= (Y1-a)*X1 6,447,000,000$ 0.20 1,272,538,319$ 12,547,599,999$ 0.38 4,820,330,980$ 16,684,533,332$ 0.51 8,522,826,669$ 22,443,470,586$ 0.69 15,421,817,511$ 26,575,611,108$ 0.81 21,623,303,711$ 32,928,343,856$ 1.01 33,196,729,898$ 38,697,999,995$ 1.18 45,849,285,147$ 32,901,666,660$ 1.01 33,142,962,424$ 49,113,030,295$ 1.50 73,849,743,393$ 60,962,086,946$ 1.87 113,782,423,671$ 85,544,188,877$ 2.62 224,045,669,399$
391,945,531,653$ 577,071,008,841$
Y2004 =
Tháng Doanh Thu Năm 2004 Có Điều
Chỉnh1 1,543,377,717$ 2 1,272,538,319$ 3 4,820,330,980$ 4 8,522,826,669$ 5 15,421,817,511$ 6 21,623,303,711$ 7 33,196,729,898$ 8 45,849,285,147$ 9 33,142,962,424$ 10 73,849,743,393$ 11 113,782,423,671$ 12 224,045,669,399$
Total: 577,071,008,841$
41.82
Y=b/he so thang+a
Form
ular
32,662,127,638
Dự Báo Doanh Thu 2004
577,071,008,841$ Doanh Thu Năm 2004
1234567 8910
11
12
$ 62,716,543,384
Doanh Thu Năm 2004 Có Điều Chỉnh123456789101112Total:
Hieu Nguyen Trong 9/10 27-01-15-10:05 AM
Tháng (Months) Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Quĩ - N.Sách (Budget) 156,000,000 70,560,000 91,440,000 182,272,000 196,080,000 193,440,000 205,408,000 211,200,000 159,600,000 214,400,000 241,920,000 311,168,000 2,233,488,000
Giả Thiết (Assumption) 2% 2% 2% 4% 4% 4% 4% 4% 4% 4% 4% 4% 3.5%
Các Khoản Chi (Items)TVC: 85,000,000 145,000,000 90,000,000 30,000,000 60,000,000 60,000,000 0 15,000,000 485,000,000
Kịch Bản 10,000,000 10,000,000
Dựng Film 50,000,000 70,000,000 120,000,000
Quay Film 25,000,000 25,000,000 50,000,000
Diễn Viên 50,000,000 50,000,000
Media Booking 20,000,000 20,000,000
Spots 30,000,000 30,000,000 30,000,000 15,000,000 105,000,000
Spots/Stations 30,000,000 30,000,000 30,000,000 30,000,000 120,000,000
Permittion for Ad Film 10,000,000 10,000,000
Radio Massage (Casting Board) 14,000,000 10,000,000 10,000,000 10,000,000 0 0 10,000,000 0 54,000,000
Statement 2,000,000 2,000,000
Recorder 10,000,000 10,000,000
Booking 2,000,000 2,000,000
Chi Phí Phát Thanh 10,000,000 10,000,000 10,000,000 10,000,000 40,000,000
Ad Press 8,000,000 8,000,000 19,000,000 10,000,000 12,000,000 15,000,000 25,000,000 97,000,000
Phụ Nữ 8,000,000 8,000,000
Tuổi Trẻ 8,000,000 8,000,000 8,000,000 8,000,000 32,000,000
Tiếp Thị 12,000,000 10,000,000 10,000,000 32,000,000
Pháp Luật 5,000,000 5,000,000 5,000,000 15,000,000
Booking 2,000,000 2,000,000 2,000,000 2,000,000 2,000,000 10,000,000
Promotion 0 0 0 0 0 0 15,000,000 15,000,000 50,000,000 35,000,000 35,000,000 20,000,000 170,000,000
Merchandising 15,000,000 15,000,000 15,000,000
Display scheme awards 15,000,000 15,000,000 15,000,000
Knowledge contest 20,000,000 20,000,000 20,000,000 20,000,000
Sale Promotion Programs 0 0 0 0 125,000,000 15,000,000 20,000,000 70,000,000 100,000,000 47,000,000 45,000,000 150,000,000 572,000,000
LoTo của bé ('1/6) 125,000,000
Điền Ô Chữ Vui (mỗi tháng một chủ đề) 15,000,000
Quà cho các trường học (Nhân Sự làm)*Hội thi sáng tác bài hát mới: "tùng dinh dinh…tùng …dinh dinh…" 50,000,000
Hoa Nội Trợ (Thi làm bánh kem) 20,000,000 20,000,000
Hội thi rước đèn (Rằm tháng tám) 100,000,000
Thư chào hàng KH thân thiết (chiết khấu)* 2,000,000
Mừng Sinh nhật bạn (Học sinh, sinh viên, thầy & cô, …) 15,000,000 15,000,000 15,000,000
Chiết Khấu cho các trường học *Bên nhau ngày vui-Mừng Tân Hôn 20,000,000 20,000,000 20,000,000
Noel 2003 * 10,000,000 10,000,000 10,000,000
Phát Hành Tạp Chí Nội Bộ "Gia Đình Kinh Đô"Mừng Tết Dương Lịch * 25,000,000
(Hướng khách hàng chọn Quà cho ngày Tết, đề cao SP)Hội thi 'Hoa Đăng" - Tết Âm Lịch 40,000,000
Tranh tô màu của Em - Tết Giáp Thân (Cổ tích chú Khỉ Đỏ Đít) 40,000,000
KẾ HOẠCH CHI NGÂN SÁCH (BUDGET PLAN)
Hieu Nguyen Trong 10/10 27-01-15-10:05 AM
Tháng (Months) Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Quĩ - N.Sách (Budget) 156,000,000 70,560,000 91,440,000 182,272,000 196,080,000 193,440,000 205,408,000 211,200,000 159,600,000 214,400,000 241,920,000 311,168,000 2,233,488,000
Giả Thiết (Assumption) 2% 2% 2% 4% 4% 4% 4% 4% 4% 4% 4% 4% 3.5%
Các Vật Phẩm QC 0 0 0 0 0 0 0 0 0 25,000,000 35,000,000 45,000,000 105,000,000
Poster:Thiết kế Nội dung & hình ảnh 0
In Poster 20,000,000 30,000,000 40,000,000
Triển khai phân phối Poster tại các điểm bán 5,000,000 5,000,000 5,000,000
Quà Tặng của Kinh Đô: 0 0 0 0 0 0 0 0 20,000,000 45,000,000 30,000,000 45,000,000 140,000,000
Đồng Hồ để bàn (theo hình Logo công ty) 15,000,000
Túi , Cặp học sinh 25,000,000
Dù đứng (parasol) 15,000,000 15,000,000 25,000,000 25,000,000
Áo thung (T-shirt) 5,000,000 5,000,000 5,000,000 5,000,000
KhácHội Chợ & Triển Lãm: 0 0 0 0 0 0 0 30,000,000 0 30,000,000 70,000,000 80,000,000 210,000,000
Chuyên Đề 30,000,000 30,000,000 30,000,000
Sự kiện bất thường 20,000,000 20,000,000
Tất Niên 30,000,000
Khác 50,000,000
Tổng Chi Phí (Total Expenses) 0 0 0 0 224,000,000 178,000,000 143,000,000 174,000,000 240,000,000 229,000,000 205,000,000 335,000,000 1,728,000,000
SUMMARY ON TOTAL BUDGET OF Y.2004Tháng (Months) Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec TotalQuĩ - N.Sách (Budget) 156,000,000 70,560,000 91,440,000 182,272,000 196,080,000 193,440,000 205,408,000 211,200,000 159,600,000 214,400,000 241,920,000 311,168,000 2,233,488,000
Giả Thiết (Assumption) 2% 2% 2% 4% 4% 4% 4% 4% 4% 4% 4% 4% 4%
Tổng Chi Phí (Total Expenses) 0 0 0 0 224,000,000 178,000,000 143,000,000 174,000,000 240,000,000 229,000,000 205,000,000 335,000,000 1,728,000,000
Balance (Cân Đối N.Sách) 156,000,000 70,560,000 91,440,000 182,272,000 -27,920,000 15,440,000 62,408,000 37,200,000 -80,400,000 -14,600,000 36,920,000 -23,832,000 505,488,000
77%
