Page | 1

Acknowledgement

I take this opportunity with much pleasure to thank all the

people who helped me through the course of final project report

on “Comparitive Analysis of two Automobile Companies. As I write

this acknowledgement, I must mention that this is not just a

formal acknowledgement but also a sincere note ofthanks and also

regard from my side. I feel a deep sense of gratitude and

affection for those who helped and guided me in this project.

The successful completion of my project is all due to co-

operation and encouragement extended to me. First of all I would

avail this opportunity to thank Prof. Amrinder Sandhu with his

guidance and encouragement; I am able to complete this project in

depth. Sir gave me moral support and guided me in different

matters regarding the topic. He had been very kind and patient

while suggesting me the outline of this project and correcting my

doubts. I thank him for his overall support.

1I hereby acknowledge my sincere gratitude to all the faculty

members of Amity Global Business School, who gave their valuable

assistance and co-operation to complete my summer project report.

Their support is valuable for me. It is warmth efforts of

parents, friends and well wishers who had been source of strength

and confidence to me in this endeavor.

Page | 2

Index

Index Page

No.IntroductionProject Detail

Establishment of both the companiesHistory of both the companies

Types of vehicles by both companies (Products)Annual Balance SheetProfit & Loss Account

Yearly ReportSales Comparison of both companies

Tie ups with other automobile companies

Conclusion

Page | 3

Introduction:

Tata Motors:

Tata Motors Limited (formerly TELCO) is an

Indian multinational automotive manufacturing company

headquartered in Mumbai, Maharashtra, India and a subsidiary of

the Tata Group. Its products include passenger cars, trucks,

vans, coaches, buses and military vehicles. It is the world's

eighteenth-largest motor vehicle manufacturing company, fourth-

largest truck manufacturer and second-largest bus manufacturer by

volume.

Page | 4

Mahindra and Mahindra Introduction:

Mahindra & Mahindra Limited (M&M) is an

Indian multinational automobile manufacturing corporation

headquartered in Mumbai, Maharashtra,India. It is one of the

largest vehicle manufacturers by production in the Republic of

India. It is a part of Mahindra Group, an Indian conglomerate.

The company was founded in 1945 in Ludhiana

Project Detail

Title of the Project:

Comparitive Analysis of two Automobile Companies.

Page | 5

Objective of the project:

To compare the ranking, status, sales, market and price value of

two automobile companies Tata Motors and Mahindra & Mahindra.

Description of the project:

Establishment of both the companies Tata Motors and Mahindra

& Mahindra.

History of both the companies.

Types of vehicles (Products)

Annual Balance Sheet, Profit & Loss Account and comparative

yearly sales of both the companies.

Comparative sales of both companies.

Tie ups with other automobile companies.

Leading automobile company in 2012.

Strategies for future.

Page | 6

Conclusion.

Project implementation and detail:

Schedule:

I used to spend one hour every day on this project.

Methodology:

I had taken the help of internet and magazine of automobile

companies.

I will submit the given report as per schedule given below:

Evaluation Component:

(Date Planned)

Synopsis:

15th June, 2013

First Progress report:

30th June, 2013

Page | 7

Second Progress Report:

15th July, 2013

Submission of Final Report to Faculty

9th August, 2013

Faculty Guide Name:

Amrinder Sandhu

Date:

Signature

June 15, 2013

Karan Kamboj

Establishment of both the companies Tata Motors

and Mahindra & Mahindra:

Page | 8

Tata Motors -

Tata Motors Limited (formerly TELCO) is an

Indian multinational automotive manufacturing company

headquartered in Mumbai, Maharashtra, India and a subsidiary of

the Tata Group. Its products include passenger cars, trucks,

vans, coaches, buses and military vehicles. It is the world's

eighteenth-largest motor vehicle manufacturing company, fourth-

largest truck manufacturer and second-largest bus manufacturer by

volume.

Tata Motors has auto manufacturing and assembly plants

in Jamshedpur, Pantnagar, Lucknow, Sanand, Dharwad and Pune in

India, as well as in Argentina, South Africa, Thailand and the

United Kingdom. It has research and development centres in Pune,

Jamshedpur, Lucknow and Dharwad, India, and in South Korea,

Spain, and the United Kingdom. It has a bus manufacturing joint

venture with Marcopolo S.A., Tata Marcopolo, and a construction

equipment manufacturing joint venture with Hitachi, Telcon

Construction Solutions.

Founded in 1945 as a manufacturer of locomotives, the company

manufactured its first commercial vehicle in 1954 in a

collaboration with Daimler-Benz AG, which ended in 1969. Tata

Motors entered the passenger vehicle market in 1991 with the

launch of the Tata Sierra and in 1998 launched the first fully

Page | 9

indigenous Indian passenger car, the Indica. Tata Motors acquired

the South Korean truck manufacturer Daewoo Commercial Vehicles

Company in 2004 and the British premium car maker Jaguar Land

Rover in 2008.

Tata Motors is listed on the Bombay Stock Exchange, where it is a

constituent of the BSE SENSEX index, the National Stock Exchange

of India and the New York Stock Exchange. Tata Motors is ranked

314th in the 2012 Fortune Global 500 ranking of the world's

biggest corporations.

Mahindra & Mahindra -

Mahindra & Mahindra Limited (M&M) is an

Indian multinational automobile manufacturing corporation

headquartered in Mumbai, Maharashtra,India. It is one of the

largest vehicle manufacturers by production in the Republic of

India. It is a part of Mahindra Group, an Indian conglomerate.

The company was founded in 1945 in Ludhiana as Mahindra &

Mohammed by brothers K.C. Mahindra and J.C. Mahindra and Malik

Ghulam Mohammed. After India gained independence and Pakistan was

formed, Mohammed emigrated to Pakistan. The company changed its

Page | 10

name to Mahindra & Mahindra in 1948. It is ranked #21 in the list

of top companies of India in Fortune India 500 in 2011.

History of both the companies:

History of Tata Motors -

Tata entered the commercial vehicle sector in 1954 after forming

a joint venture with Daimler-Benz of Germany. After years of

Page | 11

dominating the commercial vehicle market in India, Tata Motors

entered the passenger vehicle market in 1991 by launching

the Tata Sierra, a multi utility vehicle. After the launch of

three more vehicles, Tata Estate (1992; a station wagon design

based on the earlier 'TataMobile' (1989), a light commercial

vehicle), Tata Sumo (1994; LCV) and Tata Safari (1998; India's

first sports utility vehicle).

Tata launched the Indica in 1998, the first fully indigenous

Indian passenger car. Although initially criticised by auto-

analysts, its excellent fuel economy, powerful engine and an

aggressive marketing strategy made it one of the best selling

cars in the history of the Indian automobile industry. A newer

version of the car, named Indica V2, was a major improvement over

the previous version and quickly became a mass-favourite. Tata

Motors also successfully exported large quantities of the car to

South Africa. The success of Indica played a key role in the

growth of Tata Motors.

In 2004 Tata Motors acquired Daewoo's South Korea-based truck

manufacturing unit, Daewoo Commercial Vehicles Company, later

renamed Tata Daewoo.

In 2005, Tata Motors acquired a 21% controlling stake in the

Spanish bus and coach manufacturer Hispano Carrocera.  Tata

Motors continued its market area expansion through the

introduction of new products such as buses (Starbus & Globus,

jointly developed with subsidiary Hispano Carrocera) and trucks

(Novus, jointly developed with subsidiary Tata Daewoo).

Page | 12

In 2006, Tata formed a joint venture with the Brazil-

based Marcopolo, Tata Marcopolo Bus, to manufacture fully built

buses and coaches.

In 2008, Tata Motors acquired the British car maker Jaguar Land

Rover, manufacturer of the Jaguar, Land Rover and Daimler luxury

car brands, from Ford Motor Company.

In May 2009 Tata unveiled the Tata World Truck range jointly

developed with Tata Daewoo. Debuting in South Korea, South

Africa, the SAARCcountries and the Middle-East by the end of

2009.

Tata acquired full ownership of Hispano Carrocera in 2009.[14]

In 2010, Tata Motors acquired an 80% stake in the Italian design

and engineering company Trilix for €1.85 million. The acquisition

formed part of the company's plan to enhance its styling and

design capabilities.[15]

History of Mahindra and Mahindra -

Mahindra & Mahindra was set up as a steel trading company in

1945. It eventually saw business opportunity in expanding into

manufacturing and selling larger MUVs, starting with assembly

under licence of the Willys Jeep in India. Soon established as

the Jeep manufacturers of India, the company later commenced upon

Page | 13

the task of expanding itself, choosing to utillize the

manufacturing industry of light commercial vehicles (LCVs) and

agricultural tractors. Today, Mahindra & Mahindra is a key game

player in the utility vehicle manufacturing and branding sectors

in the Indian automobile industry with its flagship UV Scorpio

and swiftly exploits India's growing global market presence in

both the automotive and farming industries to push its products

in other countries.

Over the past few years, the company has taken interest in new

industries and in foreign markets. They entered the two-

wheeler industry by taking over Kinetic Motors in India.[6] M&M

also has controlling stake in REVA Electric Car Company[7] and

acquired South Korea's SsangYong Motor Company in 2011.[8]

The US based Reputation Institute once ranked Mahindra amongst

the top Ten Indian companies in its 'Global 200: The World's Best

Corporate Reputations' list.

Types of vehicles (Products):

Types of Vehicles by Tata Motors -

Cars and Utility Vehicles

Page | 14

Trucks and Buses

Defense and Homeland Security Vehicles

Jaguar

Land Rover

Cars and Utility Vehicles:

Nano -

Vista -

IndicaeV2 -

Page | 15

Manza -

Indigo eCS -

Safari Storme -

Safari Dicor -

Page | 16

Sumo Gold -

Sumo Grande -

Venture -

Xenon XT -

Aria -

Page | 17

Trucks and Buses:

Pickups -

Prima -

Construck -

Ace -

Page | 18

Tata Venture -

Tata Magic Iris -

Buses -

Magic -

Winger -

Page | 19

Defence Mobility Vehicles:

LPTA 2038 6X6 7 KL Refueler -

LPTA 3138 8X8 Pinaka Container -

Anti Terrorist Vehicle -

Xenon Recce 4x4 -

Tata Light Armoured Vehicle -

Page | 20

Quick Development Mobile Communication Terminal on LSV

Platform -

Mobile Bunker on LPA 713 -

Mine Protected Vehicle -

Page | 21

LPTA 3138 8X8 7KL Drinking Water Tanktainer -

LPTA 5252 12X12 Prahaar Missile System -

Jaguar

Land Rover

Types of Vehicles by Mahindra and Mahindra -

Commercial Vehicles.

Page | 22

Personal Vehicles.

Two Wheelers

Scooters

Motercycles

Defense Vehicles.

Commercial Vehicles:

Alfa  -

Gio  -

Mahindra Trucks and Buses -

Bolero Maxi Truck -

Page | 23

Genio -

Loadking -

Maxximo -

Tourister Buses -

Personal Vehicles:

Page | 24

Bolero  -

e2o  -

Scorpio -

Thar -

Verito -

Page | 25

Xylo -

Actyon -

Actyon Sports -

Chairman W -

Korando -

Page | 26

Kyron -

Rexton -

Rodius -

XUV 500 -

Page | 27

Quanto -

Two Wheelers:

Scooters:

Rodeo RZ -

Duro DZ -

Duro -

Page | 28

Flyte -

Kine -

Motercycles:

Pantero -

Centuro -

Page | 29

Military Defense :

The company has built and assembled military vehicles, commencing

in 1947 with the importation of the Willys Jeep for use in World

War II. Its line of military vehicles include the Axe. It also

maintains a joint venture with BAE Systems, Defence Land Systems

India.

Conclusion:

Tata Motors have more products then Mahindra and

Mahindra.

Tata is larger producer than Mahindra and Mahindr

Annual Balance Sheet, Profit & Loss Account,

Comparatively yearly sales of both the

companies:

Balance Sheet of Tata Motors:

------------------- in Rs. Cr.

-------------------

Mar

'12Mar '11 Mar '10 Mar '09 Mar '08

Page | 30

12

mths12 mths 12 mths 12 mths 12 mths

Sources Of Funds

Total Share Capital 634.75 634.65 570.60 514.05 385.54

Equity Share Capital 634.75 634.65 570.60 514.05 385.54

Share Application Money 0.00 3.06 0.00 0.00 0.00

Preference Share Capital 0.00 0.00 0.00 0.00 0.00

Reserves18,709

.16

19,351.

40

14,208.

55

11,855.

15

7,428.4

5

Revaluation Reserves 23.75 24.19 24.63 25.07 25.51

Networth19,367

.66

20,013.

30

14,803.

78

12,394.

27

7,839.5

0

Secured Loans6,915.

77

7,766.0

5

7,742.6

0

5,251.6

5

2,461.9

9

Unsecured Loans4,095.

86

8,132.7

0

8,883.3

1

7,913.9

1

3,818.5

3

Total Debt11,011

.63

15,898.

75

16,625.

91

13,165.

56

6,280.5

2

Page | 31

Total Liabilities30,379

.29

35,912.

05

31,429.

69

25,559.

83

14,120.

02

Mar

'12Mar '11 Mar '10 Mar '09 Mar '08

12

mths12 mths 12 mths 12 mths 12 mths

Application Of Funds

Gross Block27,111

.76

21,883.

32

18,416.

81

13,905.

17

10,830.

83

Less: Accum.

Depreciation

9,965.

87

8,466.2

5

7,212.9

2

6,259.9

0

5,443.5

2

Net Block17,145

.89

13,417.

07

11,203.

89

7,645.2

7

5,387.3

1

Capital Work in Progress2,073.

96

4,058.5

6

5,232.1

5

6,954.0

4

5,064.9

6

Investments20,493

.55

22,624.

21

22,336.

90

12,968.

13

4,910.2

7

Inventories4,588.

23

3,891.3

9

2,935.5

9

2,229.8

1

2,421.8

3

Page | 32

Sundry Debtors2,708.

32

2,602.8

8

2,391.9

2

1,555.2

0

1,130.7

3

Cash and Bank Balance1,115.

08638.79 612.16 638.17 750.14

Total Current Assets8,411.

63

7,133.0

6

5,939.6

7

4,423.1

8

4,302.7

0

Loans and Advances6,400.

65

5,852.4

2

5,248.7

1

5,909.7

5

4,831.3

6

Fixed Deposits 725.881,790.1

3

1,141.1

0503.65

1,647.1

7

Total CA, Loans &

Advances

15,538

.16

14,775.

61

12,329.

48

10,836.

58

10,781.

23

Deffered Credit 0.00 0.00 0.00 0.00 0.00

Current Liabilities21,271

.45

15,740.

69

16,909.

30

10,968.

95

10,040.

37

Provisions3,600.

82

3,222.7

1

2,763.4

3

1,877.2

6

1,989.4

3

Total CL & Provisions24,872

.27

18,963.

40

19,672.

73

12,846.

21

12,029.

80

Page | 33

Net Current Assets

-

9,334.

11

-

4,187.7

9

-

7,343.2

5

-

2,009.6

3

-

1,248.5

7

Miscellaneous Expenses 0.00 0.00 0.00 2.02 6.05

Total Assets30,379

.29

35,912.

05

31,429.

69

25,559.

83

14,120.

02

Contingent Liabilities3,284.

12

4,798.8

3

3,708.3

3

5,433.0

7

5,590.8

3

Book Value (Rs) 60.95 314.93 259.03 240.64 202.70

Page | 34

Balance Sheet of Mahindra and Mahindra:

------------------- in Rs. Cr.

-------------------

Mar

'13Mar '12 Mar '11 Mar '10

Mar

'09

12

mths12 mths 12 mths 12 mths

12

mths

Sources Of Funds

Total Share Capital 295.16 294.52 293.62 282.95 272.62

Equity Share Capital 295.16 294.52 293.62 282.95 272.62

Share Application Money 0.00 0.00 33.97 8.01 0.00

Preference Share Capital 0.00 0.00 0.00 0.00 0.00

Reserves14,363

.76

11,799.2

69,974.62 7,527.60

4,959.

26

Revaluation Reserves 0.00 10.91 11.18 11.67 12.09

Networth14,658

.92

12,104.6

9

10,313.3

97,830.23

5,243.

97

Secured Loans 266.67 400.18 407.23 602.45 981.00

Unsecured Loans 2,960. 2,774.04 1,998.06 2,277.70 3,071.

Page | 35

40 76

Total Debt3,227.

073,174.22 2,405.29 2,880.15

4,052.

76

Total Liabilities17,885

.99

15,278.9

1

12,718.6

8

10,710.3

8

9,296.

73

Mar

'13Mar '12 Mar '11 Mar '10

Mar

'09

12

mths12 mths 12 mths 12 mths

12

mths

Application Of Funds

Gross Block9,373.

728,063.18 5,849.27 4,866.18

4,653.

66

Less: Accum.

Depreciation

4,047.

923,552.36 2,841.73 2,537.77

2,326.

29

Net Block5,325.

804,510.82 3,007.54 2,328.41

2,327.

37

Capital Work in Progress 495.54 922.26 1,364.31 1,374.31 886.96

Investments11,833

.46

10,310.4

69,325.29 6,398.02

5,786.

41

Inventories2,419.

772,358.39 1,694.21 1,188.78

1,060.

67

Sundry Debtors2,208.

351,988.36 1,354.72 1,258.08

1,043.

65

Cash and Bank Balance 1,781. 630.57 447.62 475.17 635.61

Page | 36

41

Total Current Assets6,409.

534,977.32 3,496.55 2,922.03

2,739.

93

Loans and Advances3,389.

262,767.19 2,653.52 2,034.47

1,402.

45

Fixed Deposits 0.00 557.86 167.02 1,268.06 938.82

Total CA, Loans &

Advances

9,798.

798,302.37 6,317.09 6,224.56

5,081.

20

Deffered Credit 0.00 0.00 0.00 0.00 0.00

Current Liabilities7,662.

136,921.73 5,289.67 3,822.50

3,520.

20

Provisions1,905.

471,845.27 2,005.88 1,796.54

1,277.

56

Total CL & Provisions9,567.

608,767.00 7,295.55 5,619.04

4,797.

76

Net Current Assets 231.19 -464.63 -978.46 605.52 283.44

Miscellaneous Expenses 0.00 0.00 0.00 4.12 12.55

Total Assets17,885

.99

15,278.9

1

12,718.6

8

10,710.3

8

9,296.

73

Contingent Liabilities2,722.

472,633.99 2,632.10 2,307.70

1,220.

39

Book Value (Rs) 248.32 205.32 174.85 138.02 191.91

Page | 37

Profit & Lose Account of Tata Motors:

------------------- in Rs. Cr.

-------------------

Mar

'12Mar '11 Mar '10 Mar '09 Mar '08

12

mths12 mths 12 mths 12 mths 12 mths

Income

Sales Turnover59,220

.94

52,067.

87

38,173.

39

28,538.

20

33,123.

54

Excise Duty5,003.

72

4,110.6

3

2,800.1

0

2,877.5

3

4,355.6

3

Page | 38

Net Sales54,217

.22

47,957.

24

35,373.

29

25,660.

67

28,767.

91

Other Income -11.16 341.531,220.8

6921.29 734.17

Stock Adjustments 623.84 354.22 606.63 -238.04 -40.48

Total Income54,829

.90

48,652.

99

37,200.

78

26,343.

92

29,461.

60

Expenditure

Raw Materials41,081

.79

35,047.

05

25,366.

12

18,801.

37

20,891.

33

Power & Fuel Cost 550.89 471.28 362.62 304.94 325.19

Employee Cost2,691.

45

2,294.0

2

1,836.1

3

1,551.3

9

1,544.5

7

Other Manufacturing

Expenses

2,386.

91

1,753.4

6

1,289.6

0866.65 904.95

Selling and Admin

Expenses

3,248.

91

2,790.1

9

2,126.1

0

1,652.3

1

2,197.4

9

Miscellaneous Expenses1,610.

69

2,067.4

2

1,707.0

6

1,438.8

9964.78

Preoperative Exp

Capitalised

-

907.13

-817.68 -740.54 -916.02 -

1,131.4

0

Total Expenses50,663

.51

43,605.

74

31,947.

09

23,699.

53

25,696.

91

Mar Mar '11 Mar '10 Mar '09 Mar '08

Page | 39

'12

12

mths12 mths 12 mths 12 mths 12 mths

Operating Profit4,177.

55

4,705.7

2

4,032.8

3

1,723.1

0

3,030.5

2

PBDIT4,166.

39

5,047.2

5

5,253.6

9

2,644.3

9

3,764.6

9

Interest1,218.

62

1,383.7

9

1,246.2

5704.92 471.56

PBDT2,947.

77

3,663.4

6

4,007.4

4

1,939.4

7

3,293.1

3

Depreciation1,606.

74

1,360.7

7

1,033.8

7874.54 652.31

Other Written Off 0.00 106.17 144.03 51.17 64.35

Profit Before Tax1,341.

03

2,196.5

2

2,829.5

4

1,013.7

6

2,576.4

7

Extra-ordinary items 0.00 0.00 0.00 15.29 0.00

PBT (Post Extra-ord

Items)

1,341.

03

2,196.5

2

2,829.5

4

1,029.0

5

2,576.4

7

Tax 98.80 384.70 589.46 12.50 547.55

Reported Net Profit1,242.

23

1,811.8

2

2,240.0

8

1,001.2

6

2,028.9

2

Total Value Addition9,581.

72

8,558.6

9

6,580.9

7

4,898.1

6

4,805.5

8

Page | 40

Preference Dividend 0.00 0.00 0.00 0.00 0.00

Equity Dividend1,280.

70

1,274.2

3859.05 311.61 578.43

Corporate Dividend Tax 181.54 192.80 132.89 34.09 81.25

Per share data (annualised)

Shares in issue (lakhs)31,735

.47

6,346.1

4

5,705.5

8

5,140.0

8

3,855.0

4

Earning Per Share (Rs) 3.91 28.55 39.26 19.48 52.63

Equity Dividend (%) 200.00 200.00 150.00 60.00 150.00

Book Value (Rs) 60.95 314.93 259.03 240.64 202.70

Profit & Lose Account of Mahindra and Mahindra :

------------------- in Rs. Cr.

-------------------

Mar Mar '12 Mar '11 Mar '10 Mar '09

Page | 41

'13

12

mths12 mths 12 mths 12 mths 12 mths

Income

Sales Turnover43,412

.65

34,353.

63

25,569.

55

20,323.

63

14,668.

13

Excise Duty2,971.

49

2,518.4

3

2,092.0

2

1,807.3

0

1,587.0

5

Net Sales40,441

.16

31,835.

20

23,477.

53

18,516.

33

13,081.

08

Other Income 639.79 574.99 563.13 285.09 132.65

Stock Adjustments 87.31 597.33 202.23 23.69 -156.29

Total Income41,168

.26

33,007.

52

24,242.

89

18,825.

11

13,057.

44

Expenditure

Raw Materials30,675

.27

24,258.

94

16,604.

88

12,461.

56

9,208.7

1

Power & Fuel Cost 206.39 175.78 143.93 120.97 98.69

Page | 42

Employee Cost1,866.

45

1,603.8

1

1,445.5

6

1,199.8

5

1,024.5

2

Other Manufacturing

Expenses141.16 125.81 98.33 96.92 75.36

Selling and Admin

Expenses0.00

1,811.8

8

1,735.6

3

1,439.2

6

1,109.9

6

Miscellaneous Expenses3,013.

02760.05 261.10 264.21 165.83

Preoperative Exp

Capitalised-83.12 -73.53 -50.87 -59.55 -42.83

Total Expenses35,819

.17

28,662.

74

20,238.

56

15,523.

22

11,640.

24

Mar

'13Mar '12 Mar '11 Mar '10 Mar '09

12

mths12 mths 12 mths 12 mths 12 mths

Operating Profit4,709.

30

3,769.7

9

3,441.2

0

3,016.8

0

1,284.5

5

PBDIT 5,349. 4,344.7 4,004.3 3,301.8 1,417.2

Page | 43

09 8 3 9 0

Interest 191.19 162.75 70.86 156.85 134.12

PBDT5,157.

90

4,182.0

3

3,933.4

7

3,145.0

4

1,283.0

8

Depreciation 710.81 576.14 413.86 370.78 291.51

Other Written Off 0.00 0.00 0.00 0.00 0.00

Profit Before Tax4,447.

09

3,605.8

9

3,519.6

1

2,774.2

6991.57

Extra-ordinary items 0.00 0.00 0.00 72.49 48.97

PBT (Post Extra-ord

Items)

4,447.

09

3,605.8

9

3,519.6

1

2,846.7

5

1,040.5

4

Tax1,094.

27727.00 857.51 759.00 199.69

Reported Net Profit3,352.

82

2,878.8

9

2,662.1

0

2,087.7

5836.78

Total Value Addition5,143.

90

4,403.8

0

3,633.6

8

3,061.6

6

2,431.5

3

Preference Dividend 0.00 0.00 0.00 0.00 0.00

Equity Dividend 798.17 767.48 706.08 549.52 278.83

Corporate Dividend Tax 92.98 101.13 96.56 74.23 33.23

Page | 44

Per share data (annualised)

Shares in issue (lakhs)5,903.

23

5,890.3

0

5,872.4

7

5,659.0

8

2,726.1

6

Earning Per Share (Rs) 56.80 48.88 45.33 36.89 30.69

Equity Dividend (%) 260.00 250.00 230.00 190.00 100.00

Book Value (Rs) 248.32 205.32 174.85 138.02 191.91

Yearly Report of Tata Motors:

Page | 45

------------------- in Rs. Cr.

-------------------

Mar

'13Mar '12 Mar '11 Mar '10 Mar '09

Net Sales/Income from

operations

44,373

.04

54,005.

40

47,807.

42

35,593.

05

25,660.

79

Other Operating Income 392.68 301.16 233.04 -- --

Total Income From

Operations

44,765

.72

54,306.

56

48,040.

46-- --

EXPENDITURE

Consumption of Raw

Materials

27,244

.28

33,894.

82

27,058.

47

20,392.

60

16,218.

62

Purchase of Traded Goods5,864.

45

6,433.9

5

7,363.1

3-- --

Increase/Decrease in

Stocks

-

143.60-623.84 -354.22 -606.63 238.04

Power & Fuel -- -- -- -- --

Employees Cost2,837.

00

2,691.4

5

2,294.0

2

1,836.1

3

1,551.3

9

Depreciation1,817.

62

1,606.7

4

1,360.7

7

1,033.8

7874.54

Excise Duty -- -- -- -- --

Admin. And Selling -- -- -- -- --

Page | 46

Expenses

R & D Expenses -- -- -- -- --

Provisions And

Contingencies-- -- -- -- --

Exp. Capitalised-

953.80-907.13 -817.68 -740.54 -916.02

Other Expenses8,199.

41

8,639.7

6

7,831.6

0

10,677.

24

6,867.4

9

P/L Before Other Inc. ,

Int., Excpt. Items & Tax-99.64

2,570.8

1

3,304.3

7-- --

Other Income2,088.

20574.08 183.26

1,853.4

5925.97

P/L Before Int., Excpt.

Items & Tax

1,988.

56

3,144.8

9

3,487.6

3-- --

Interest1,387.

76

1,218.6

2

1,143.9

9

1,103.8

4673.68

P/L Before Exceptional

Items & Tax600.80

1,926.2

7

2,343.6

4

3,749.9

9

1,079.0

2

Exceptional Items-

425.87-585.24 -147.12 -- --

P/L Before Tax 174.931,341.0

3

2,196.5

2-- --

Tax-

126.8898.80 384.70 589.46 12.50

P/L After Tax from

Ordinary Activities301.81

1,242.2

3

1,811.8

2-- --

Page | 47

Prior Year Adjustments -- -- -- -- --

Extra Ordinary Items -- -- -- -920.45 -65.26

Net Profit/(Loss) For

the Period301.81

1,242.2

3

1,811.8

2

2,240.0

8

1,001.2

6

Equity Share Capital 638.07 634.75 637.71 570.60 514.05

Reserves Excluding

Revaluation Reserves

10,473

.46

18,967.

51

19,351.

40

14,370.

24

11,691.

03

Equity Dividend Rate (%) -- -- -- -- --

EPS Before Extra Ordinary

Basic EPS 0.93 3.90 30.28 -- --

Diluted EPS 0.93 3.77 28.92 -- --

EPS After Extra Ordinary

Basic EPS 0.93 3.90 30.28 -- --

Diluted EPS 0.93 3.77 28.92 -- --

Public Share Holding

No Of Shares (Crores) 127.00 131.91 24.11 25.88 20.32

Share Holding (%) 46.90 49.00 44.78 51.11 45.17

Promoters and Promoter Group

Shareholding

a) Pledged/Encumbered

- Number of shares

(Crores)7.10 7.85 4.40 -- --

- Per. of shares (as a %

of the total sh. of

prom. and promoter

7.55 8.38 23.47 -- --

Page | 48

group)

- Per. of shares (as a %

of the total Share Cap.

of the company)

2.62 2.92 8.17 -- --

b) Non-encumbered

- Number of shares

(Crores)86.91 85.86 14.35 -- --

- Per. of shares (as a %

of the total sh. of

prom. and promoter

group)

92.45 91.62 76.53 -- --

- Per. of shares (as a %

of the total Share Cap.

of the company)

32.09 31.90 26.66 -- --

Page | 49

Yearly Report of Mahindra and Mahindra:

Standalone Yearly

Results

------------------- in Rs. Cr.

-------------------

Mar

'13Mar '12 Mar '11 Mar '10 Mar '09

Net Sales/Income from

operations

39,903

.12

31,392.

03

23,493.

72

18,602.

11

13,093.

68

Other Operating Income 538.04 461.49 -- -- --

Total Income From

Operations

40,441

.16

31,853.

52

23,493.

72-- --

EXPENDITURE

Consumption of Raw

Materials

20,749

.87

18,804.

52

14,708.

94

11,695.

56

8,771.7

9

Purchase of Traded Goods 9,752. 5,292.5 -- -- --

Page | 50

68 8

Increase/Decrease in

Stocks-87.31 -597.33 -202.23 -23.69 156.29

Power & Fuel -- -- -- -- --

Employees Cost1,866.

45

1,701.7

8

1,445.5

6

1,198.4

7

1,024.6

1

Depreciation 710.81 576.14 413.86 370.78 291.51

Excise Duty -- -- -- -- --

Admin. And Selling

Expenses-- -- -- -- --

R & D Expenses -- -- -- -- --

Provisions And

Contingencies-- -- -- -- --

Exp. Capitalised -- -- -- -- --

Other Expenses3,450.

17

2,881.2

5

4,085.2

7

2,776.5

3

2,048.3

6

P/L Before Other Inc. ,

Int., Excpt. Items & Tax

3,998.

49

3,194.5

8

3,042.3

2-- --

Other Income 549.17 465.79 309.52 199.35 270.34

P/L Before Int., Excpt.

Items & Tax

4,547.

66

3,660.3

7

3,351.8

4-- --

Interest 191.19 162.75 -50.29 27.81 45.26

P/L Before Exceptional

Items & Tax

4,356.

47

3,497.6

2

3,402.1

3

2,756.0

0

1,026.2

0

Exceptional Items 90.62 108.27 -- -- --

Page | 51

P/L Before Tax4,447.

09

3,605.8

9

3,402.1

3-- --

Tax1,094.

27727.00 857.51 759.00 199.69

P/L After Tax from

Ordinary Activities

3,352.

82

2,878.8

9

2,544.6

2-- --

Prior Year Adjustments -- -- -- -- --

Extra Ordinary Items -- -- 117.48 90.75 10.27

Net Profit/(Loss) For

the Period

3,352.

82

2,878.8

9

2,662.1

0

2,087.7

5836.78

Equity Share Capital 295.16 294.52 293.62 282.95 272.62

Reserves Excluding

Revaluation Reserves

14,352

.92

11,865.

66

10,008.

57

7,532.1

5

4,977.3

7

Equity Dividend Rate (%) -- -- -- -- --

EPS Before Extra Ordinary

Basic EPS 56.85 48.97 46.21 -- --

Diluted EPS 54.61 46.89 44.33 -- --

EPS After Extra Ordinary

Basic EPS 56.85 48.97 46.21 -- --

Diluted EPS 54.61 46.89 44.33 -- --

Public Share Holding

No Of Shares (Crores) 42.64 42.46 42.46 39.61 17.89

Share Holding (%) 69.45 69.15 69.16 68.49 64.15

Promoters and Promoter Group

Shareholding

Page | 52

a) Pledged/Encumbered

- Number of shares

(Crores)1.26 1.18 1.13 -- --

- Per. of shares (as a %

of the total sh. of

prom. and promoter

group)

8.18 7.63 7.41 -- --

- Per. of shares (as a %

of the total Share Cap.

of the company)

2.06 1.93 1.84 -- --

b) Non-encumbered

- Number of shares

(Crores)14.20 14.33 14.15 -- --

- Per. of shares (as a %

of the total sh. of

prom. and promoter

group)

91.82 92.37 92.69 -- --

- Per. of shares (as a %

of the total Share Cap.

of the company)

23.12 23.33 23.06 -- --

Conclusion:

Tata Motors have more sales as compare to Mahindra and

Mahindra. As, in year 2012 annual sales of Tata Motors is

Page | 53

54,005.40 ,where as the sale of Mahindra and Mahindra is

31,392.03.

Tata Motors have more annual income then Mahindra and

Mahindra.

Sales comparison of both companies per annum:

Page | 54

Sales table of Tata Motors -

Page | 55

Sales Table of Mahindra and Mahindra Motors -

Conclusion:

Sales of Mahindra and Mahindra is more as compare to Tata

Motors.

From last year Mahindra and Mahindra push up its sale and

become larger producer then Tata Motors.

Page | 56

Mahindra and Mahindra is leading in sales of private

vehicles, Tata Motors is still leading in commercial

vehicles.

Tie ups of Mahindra and Mahindra and Tata Motors

with other automobile companies:

Tata Motors tie up with other companies -

Tata Motors collaboration with   Daimler-Benz   AG( (Mercedes

Benz):

The company manufactured its first commercial vehicle in 1954 in

a collaboration with Daimler-Benz AG((Mercedes Benz), which ended

in 1969.

Page | 57

Tata Motors with Daewoo Commercial Vehicles Company:

Indica’s high success gave Tata Motors the financial power to

take over Daewoo Motors. This gave the company an opportunity to

give their brand international exposure. Tata Motors acquired the

South Korean truck manufacturer Daewoo Commercial Vehicles

Company in 2004, now known as Tata Daewoo Commercial Vehicle.

Daewoo’s trucks are sold as Tata Daewoo Commercial Vehicle in

South Korea. Tata Motors first acquired a 21% stake in Hispano

Carrocera SA in 2005, and acquired the remaining 79% for an

undisclosed sum in 2009, making it a fully owned subsidiary,

subsequently renamed Tata Hispano.

Page | 58

Tata Motors deals with British Jaguar Land Rover:

In March 2008, it finalised a deal with Ford Motor Company to

acquire their British Jaguar Land Rover (JLR) business, which

also includes the Rover, Daimler and Lanchester brand names.

Page | 59

Tata Motors with Marcopolo of Brazil:

Tata Motors formed 51:49 joint venture with Marcopolo of Brazil

and came up with manufacturing and assembling fully-built buses

and coaches targeting the developing mass rapid transportation

systems. Tata and Marcopolo jointly have launched low-floor city

Page | 60

buses that are widely used by Delhi, Mumbai, Lucknow and

Bangalore transport corporations. Tata Motors has been

continuously acquiring foreign brands to increase its global

presence. Today, Tata Motors has its auto manufacturing and

assembly plants in Jamshedpur, Pantnagar, Lucknow, Ahmedabad and

Pune in India, and in Argentina, South Africa, South Korea and

Thailand. It is further planning to set up more plants in Turkey,

Indonesia and Eastern Europe.

Tata Motors, which is country’s largest commercial vehicle maker,

is all set to come up with a new series of buses along with

partner Marcopolo that will supply to both inter and intra- city

transport.

Mahindra and Mahindra tie up with other companies -

Mahindra and Mahindra a joint venture with Ford Motor

Company:

Page | 61

In the year 1996, Mahindra Ford India Limited was

established, a joint venture with Ford Motor Company, USA,

to manufacture passenger cars.

Ford has entered the Indian market through a tie - up with

Mahindra Motors to manufacture the Ford Escort. Sold to over

18 million owners worldwide, the models available in India

are specially engineered for Indian conditions. Ford has

sold over 260,000,000 vehicles around the world, and is all

geared to make India a global player in automobiles. 

With an investment of over Rs. 1700 crores, and in an area

encompassing 350 acres, Ford has set up its own new,

integrated manufacturing plant at Maraimalai Nagar near

Chennai. It has been the endeavor at Mahindra Ford to

manufacture India's top quality cars.

Acknowledgement has come in the form of the J D power 1997

India Initial Quality and Customer Satisfaction Awards.

These internationally acclaimed and recognized awards voted

the Ford Escort as the Best Quality car and the Mahindra

Ford and its dealerships were rated the highest in Customer

Satisfaction. This is an honour as it its only the second

time in automotive history that the same brand/manufacturer

has received both the awards in the same year.

Page | 62

WITH

Mahindra and Mahindra a joint venture with Navistar

International:

Mahindra Navistar Automotives Ltd, formerly called Mahindra

International, is an Indian commercial vehicle manufacturer

formed in 2005 from a joint-venture between Navistar

International (49%) of the United States and

Indian automobile maker Mahindra & Mahindra (51%).

Mahindra Navistar has started its manufacturing activities

for the production of commercial vehicles ranging from 3.5 –

49 tons GVW/GCW. The products of MNAL are currently sold

under the trademark of Cabking, Loadking and Tourister.[5]

In December 2012, Navistar announced that they were selling

their stake to Mahindra and exiting both joint

ventures, Mahindra Navistar andMahindra Navistar Engines.

Mahindra & Mahindra (M&M) announced that it took over

complete ownership to sell products of MNAL and MNEPL.

Navistar however decided that it would source the components

from India. M&M would forward its engineering services to

Page | 63

Navistar, which in turn would facilitate support to it

through the license agreements.

Mahindra and Mahindra commenced with Bavarian Auto Group:

In early 2008, Mahindra commenced its first overseas CKD

operations with the launch of the Mahindra Scorpio in Egypt,[21] in partnership with the Bavarian Auto Group. This was

soon followed by assembly facilities in Brazil. Vehicles

assembled at the plant in Bramont, Manaus, include Scorpio

Pik Ups in single and double cab pick-up body styles as well

as SUVs. The Mahindra Scorpio is being exported to Europe,

Africa, Asia, Middle East, South America and Australia.

“This launch is a significant milestone for Mahindra as it

not only expands our footprint in Africa but also marks the

first time the Scorpio is being assembled from CKD kits

outside India. With its unique combination of rugged utility

and style, the Scorpio has carved a distinct niche for

Page | 64

itself in markets across the globe and we are confident that

it will create  its own space in the Egypt  market

Over the past year, the Scorpio has been successfully

launched in markets including Morocco, Kenya, Ghana, Nigeria

and Sudan

Page | 65

Mahindra and Mahindra a joint venture with Renault

S.A.   of   France :

Mahindra Renault Limited was a JV between India's

largest Utility vehicle manufacturer Mahindra & Mahindra

Limited & Renault S.A. of France(51% & 49% respectively).

The joint venture was formed in 2007. On April 15. 2010

Mahindra & Mahindra and Renault together announced

restructuring plans by which Mahindra would buy Renault's

share in the joint venture and Renault would continue to

provide the support for M&M through license agreement and

continue to be supplier of key components.

Mahindra Renault Limited currently has a manufacturing plant

in Nashik, Maharashtra with a capacity of 50,000 vehicles

per annum. Renault-Nissan have invested Rs 4,500 Crores to

build a manufacturing plant in Chennai which will have a

capacity of 400,000 vehicles per annum divided equally

between Mahindra Renault Limited and Nissan Motor India

Private Limited.

The Renault Logan was launched 2007 and became the Mahindra

Verito after the ending of the join venture in 2010.

Page | 66

Mahindra and Mahindra joined with Ssangyong Motor Company:

The Ssangyong Motor Company joined Mahindra & Mahindra in

2011.  Founded in 1954 as the Ha-dong-hwan Motor Workshop,

Ssangyong is today a major player in the South

Korean utility vehicle space and enjoys a market presence in

more than 90 countries. Based in Pyeongtaek, South Korea,

Ssangyong is more than 4,800 people who are passionate about

cars. It is the fourth largest automobile manufacturer in

South Korea. SsangYong, these two words mean double dragons.

Mahindra Ssangyong has 1 car models available in India. The

available models are Mahindra Ssangyong Rexton,. The minimum

priced model of Mahindra Ssangyong is Mahindra Ssangyong

Rexton priced at Rs 18,77,092 and the maximum priced model

Page | 67

of Mahindra Ssangyong is Mahindra Ssangyong Rexton priced at

Rs 20,99,711.

Leading automobile company in 2012:

Tata Motors Ranking -

3rd Rank in Indian automobile market.

Page | 68

One of the oldest car makers in India, Tata motors was founded in

the year 1945. Headquartered at Mumbai with at headcount of about

60000 people Tata motors stands at 3rd rank with a share of

13.3%.

Mahindra and Mahindra Ranking -

4th Rank in Indian automobile market.

Always being known for its tractors and farm equipment Mahindra

and Mahindra has made huge leaps in the Indian car market. This

started happening with the launch of its iconic brand “Scorpio”.

M&M utility vehicle segment grew by almost 60% in past couple of

years taking it to 4th rank with a total market share of 11.4%.

Conclusion:

By year 2012 Tata Motors was leading over Mahindra and

Mahindra.

Tata Motors got 3rd rank in automobile companies where as

Mahindra and Mahindra got 4th position.

Mahindra and Mahindra had improved a lot in last few years

and become a competitor of large automobile company Tata

Motors.

Page | 69

Mahindra and Mahindra segment grew by almost 60% in last few

years.

Strategies for future:

Strategies Tata Motors strategies for future -

Globalization:

Tata Motors produces vehicles both in the Light Commercial

Vehicles (LCV) and the Medium and Heavy Commercial Vehicles (M

and HCV) segments. It faces higher competition in the LCV

segment, where its Tata ACE has been a huge success.

Internationalization forms a key component of Tata Motor's

strategy and it has successfully entered countries having a

demand similar to India like South Africa, Thailand and

Argentina, mainly through acquisitions and joint ventures. It

needs to improve its product reliability, service network and

channel reach in order to maintain and replicate this success in

other markets. Some of the recommendations for Tata Motors are

exploring mass customization options in the Small Commercial

Vehicle (SCV) segment, improving brand reputation and technology

appropriation to bring out a world class ultra-HCV segment.

8 new launches across 5 brands:

Page | 70

The company, on Wednesday, announced eight new simultaneous

launches across five brands. These include new enhanced versions

of the Tata Indigo eCS, Tata Sumo Gold, Tata Nano, Tata Indica,

Tata Safari Storme and CNG variants of the Indica, Indigo and the

Nano. While some will be immediately available, all variants will

be phased in over the next 90 days. Indigo eCS BS3 starts at Rs.

4.99 lakh (ex-showroom Delhi) while the eCS LS BS4 starts at Rs.

5.29 lakh. Tata Sumo Gold will be offered in five variants

starting at Rs. 5.83 lakh while the new Tata Nano will be offered

in three trims starting at Rs. 1.5 lakh. Tata Indica starts at

Rs. 3.99 lakh.

The Tata Motors chief said for the new journey, the four pillars

would be enhanced product focus, world class manufacturing,

enhanced sales experience and enhanced service experience. The

company would roll out improved dealerships across 150 dealers in

100 cities in the current calendar year. It would also launch 11

new service programmes over the next month, he added.

“The markets are down, and we have been aligning production to

market conditions,’’ said Ranjit Yadav, President, Passenger

Vehicles Business Units, Tata Motors.

“We are confident that the new introductions and new initiatives

will see traction going forward. Thankfully now, our inventory

levels have come down significantly and are at a healthy one

month levels,’’ he added.

Page | 71

Mahindra and Mahindra strategies for future -

Mahindra & Mahindra to expand businesses in Sri Lanka; to

launch 2-wheelers:

Page | 72

COLOMBO: Diversified conglomerate Mahindra & Mahindra is

embarking on a major expansion drive for its range of businesses

in Sri Lanka, the largest vehicle export market for the group, by

foraying into two-wheeler and aviation segments.

The group is also keen on exploring possibilities in financing,

hospitality, housing and IT sectors.

The group, which has already sold its first aircraft in Sri

Lanka and will launch its scooters by the end of this year, is

undergoing a brand building exercise in the country by joining

hands with Sri Lanka Premier League (SLPL) as the title sponsor

for the first edition of the tournament.

Shaping the FUTURE of Mobility ( Clean, green & lowest cost

of commuting):

Pertinent issues like environmental degradation, pollution

related health concerns, climate change, energy security and

rising oil prices have come to the forefront in recent times. The

depletion and distribution of non-renewable conventional fuel is

pushing alternate energy and propulsion technologies centre stage

on the global agenda.

Commenting upon the Mahindra Group’s focus to shape the future of

mobility, Mr. Anand Mahindra, Vice Chairman and Managing

Director, Mahindra Group said, “l firmly believe that Mahindra is

Page | 73

on the threshold of shaping the way we will commute in the 21st

century. Today, we usher in a new paradigm to bring in products

and mobility solutions which will bear testimony to our

commitment to a cleaner environment on planet Earth, and lay

emphasis on the mobility needs of tomorrow's consumer. The sheer

versatility of the product suite that the Mahindra Group has on

display at the Auto Expo 2012 is representative of the direction

our brands are taking to bring in positive change and to be

regarded as game changers in the mobility space."

The Mahindra Group has for some time now worked on shaping the

future of mobility with cutting edge product innovation to find

new solutions for urban mobility needs that will provide clean,

green and far more economical personal transportation to

customers for their daily commutes. A first step in that

direction has been the NeXt Generation concept of Electric

Vehicles (EVs) from Mahindra Reva.

Speaking on the occasion of the NeXt Generation Mahindra Reva

Concept vehicle unveil at the Auto Expo, Dr. Pawan Goenka,

President, Automotive and Farm Sectors said, “Imagine travelling

from Connaught Place to the Delhi International Airport for an

energy cost of just Rs 10! Now imagine doing this in air

conditioned climate controlled comfort and without emitting a

single molecule of harmful gases. That is how we believe we could

shape the future of mobility. To enable this, we are already

working on integrating a comprehensive eco-system of sustainable

Page | 74

mobility solutions, encompassing alternative technologies such as

electric, hybrid and fuel cells into our research, development

and commercialisation plans.”

To support the intra city transportation, the country will need

new infrastructure to source, distribute, and charge a range of

electric vehicles. Integrated with public transportation, this

infrastructure will provide seamless congestion-free urban

mobility solutions. The Government of India has initiated an

accelerated program to find new solutions that will harness the

opportunities in using electrical energy from both conventional

and renewable sources to power such mobility solutions.

Conclusion:

Tata Motors have more products then Mahindra and

Mahindra.

Tata is larger producer than Mahindra and Mahindra.

Page | 75

Tata Motors have more sales as compare to Mahindra and

Mahindra. As, in year 2012 annual sales of Tata Motors is

54,005.40 ,where as the sale of Mahindra and Mahindra is

31,392.03.

Tata Motors have more annual income then Mahindra and

Mahindra.

Sales of Mahindra and Mahindra is more as compare to Tata

Motors.

From last year Mahindra and Mahindra push up its sale

and become larger producer then Tata Motors.

Mahindra and Mahindra is leading in sales of private

vehicles, Tata Motors is still leading in commercial

vehicles.

Made By:

Submitted To: Karan Kamboj

Amrinder Sandhu