Company confidential Company confidential

The Importance of Reliable Information to Make Decisions Around Sustainability Latin America Geospatial Forum

Presented by Marcio Andrade

Sr. Product Manager Brazil

September 2013

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Agenda

• HERE company overview

• How maps can support sustainable green growth?

• US EPA case

• Transit and Pedestrian

• Traffic services

• Trucks

• Advanced Driving Assistance Systems (ADAS)

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Building the Location Company

1985 – 2008> 2009 - 2012 2012 onwards

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Services

+ Earthmine

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1985: Company Founded

1994: First EU factory-installed vehicle navigation system

1996: First NA factory-installed vehicle navigation system

1995: First Internal portal customer

2008: Nokia acquires NAVTEQ

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HERE: A Superior Map and Unmatched Capabilities

196 countries

4of5 cars*

*cars with integrated navigation powered by HERE map content; devices using HERE map content

47m km road

20b probe points/month

230m transactions/day

1b devices in use*

85m places

250m annual investment

2.7m map changes/day

US – Environmental Protection Agency

Case

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Manages and regulates environmental activities in the United States.

EPA – US. Environmental Protection Agency

Envirofacts

Envirofacts: Single point of access to select U.S. EPA

environmental data, available for any

citizen.

EPA – EnviroMapper by Bing / HERE Maps

1. Search for a location

2. Select an option to map: • Air • Water • Waste • Land • Toxics • Radiation

3. Results –

Locations in the map

4. Results – Access

the reports

EPA – EnviroMapper by Bing / HERE Maps

Add additional features

such as

• POIs (Hospitals,

Schools, Churches...)

• Boundaries: Postal

Codes, Census, Cities

• Carto features: Water,

Woodlands, Parks

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Answers:

• Do we have reliable high-quality

maps to provide accurate search and

routing?

• Comprehensive POI database

(Hospitals, Schools, Airports...)?

• Census and Postal Code Boundaries

alligned to the map?

Questions:

• YES. All 5,570 are covered in the

database currently

• YES. Over 3 MM POIs available

covering 60+ categories

• YES. All 314k+ Census sectors

alligned to the map + Postal Code

boundaries

Could this system be replicated to Brazil? From mapping standpoint: Is there available data to build something similar?

What else could be done?

• Help people to get to their destination with Public Transport

• Help drivers to spend less time and fuel in Traffic

• Help Truck drivers do smarter routes and find less pollutant fuels

such as Diesel S50

• Increase fuel efficiency of cars and trucks through Eco- Routing

and Predictive Cruise Control

Transit and Pedestrian

Maps for Transit and Pedestrian

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Paper Maps

Maps in the web

GPS

Navigation on phones

Inter-modal navigation

Researches have showed that people are frequently opting to public transport rather than cars. In São Paulo city,

from 2011 to 2013, 57% of citizens have left the car as its main transportation. Source: Ipespe

HERE Confidential - 2013

Complete pedestrian experience

Sideways and accesses

Virtual connections

Stairways, brigdes and tunnels

Crossings Transit stations

Itineraries and time tables

Not only the transit info is important, but how to get to the stations.

HERE Confidential - 2013

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Bairro de Fatima – RJ – Pedestrian route

Transit - Rio de Janeiro case From Av. Paulo de Frontin to SDU airport using Bus info (Fetranspor)

Traffic

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Traffic

Traffic impacts in all ways – São

Paulo facts:

• Pollution: 97% of São Paulo Metro is

generated from traffic – Controlar

• Mortality: 1,231 deaths in 2012

• 2h42m/day time waste in traffic jams

-IBGE

• Loss of 33.5B reais (9.4% GDP) –

FGV2008

• Security: Robbery (Arrastões)

Traffic cannot be disregarded in urban planning

Product Overview Traffic Product Groups

Traffic Patterns: Historical Database • Average Speed Values

Real-Time Traffic: Real-Time Service • Speed Values & Incident Information

Incidents • Manual incidents inputs

HERE Confidential - 2013

HERE Global Traffic Processing

Proprietary Traffic Algorithms

In-Vehicle

Broadest and Most Flexible Distribution Channels

Government

Incident / Event Data

Community Sourced

Incident/Flow

HERE Proprietary and Partner Deployed Sensor Network

Most Comprehensive Data Inputs

Commercial & Consumer Probe Data

Historic And Analytic

Data

Internet

Wireless

Traffic

Processing

TV & Radio

HERE Confidential - 2013

Brazil Real-Time Traffic and Historical Data

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Traffic Patterns captures typical travel time changes by day and time

Traffic Patterns use case

Leaving at 4:15pm on a Friday, route takes 67 minutes

Leaving at the same time on Monday or Sunday, route takes 61 or 49 minutes, respectively

Sunday Monday Friday Basic Map Speed

Standard routing shows 39 minutes at all times on all days (no traffic consideration)

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Real-time traffic and incidents in RJ

Trucks

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HERE Trucks attributes

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HERE Trucks- Brazil attributes

• Rodízio São Paulo

• Speed Limits Trucks

• Truck POIs

• Dealerships

• Weight Stations

• Distance Markers

• Fuel Types (including Diesel S50)

• Toll Cost

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+ Speed Category + Speed Limits + Traffic Patterns Core map

+ HERE Trucks

Improving Route Preference Options

Truck Route

Shortest Route

Fastest Route

Shortest Route

Fastest Route

Truck Route

ADAS

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HERE True Vehicle, the New Generation On the Road

The most comprehensive data collection platform in the world

45 True 150 Earthmine 206 Multicam

Massive scale and super fast image processing

© 2013 HERE | Title | Author | Company confidential

What lies beyond the bend in the road?

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ADAS = Advanced Driver Assistance Systems

Curve Speed Warning

Speed Limit Advisor

Driver Alerts

Driver Information

Adaptive Cruise Control

Adaptive Frontlights

Collision Avoidance

Lane Keeping

Active Safety

Hybrid Powertrain Control

Transmission Control

Predictive Cruise Control

Powertrain Efficiency

Source: Placeholder for source

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Eco-Benefits of Map-Based Energy Efficiency

Eco-Driving Predictive Cruise Control

Intelligent Transmission Predictive Shifting

Hybrid-Electric Vehicle Power Management

Precise Road Profile in 3D

5-15% potential savings with green driving US Dept of Energy, 2009

HERE Confidential - 2013

Company confidential

Thank You Contact: Marcio Andrade marcio.andrade@here.com