INVESTOR PRESENTATIONJanuary 2022

Disclaimer

2

Forward Looking Statement DisclaimerStatements contained in this presentation that are not historical and reflect our views about future periods and events, including our future performance, constitute“forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by wordssuch as “will,” “would,” “anticipate,” “expect,” “believe,” “plan,” “hope,” “estimates,” “suggests,” “has the potential to,” “projects”, “assumes”, “goal”, “targets”, “likely”,“should” or “intend,” and other words and phrases of similar meanings, the negative of these terms, and similar references to anticipated or expected events,activities, trends, future periods or results. Forward-looking statements are based on management’s current expectations and are subject to risks and uncertaintiesthat are difficult to predict and, accordingly, our actual results may differ materially from the results discussed or implied in our forward-looking statements.Forward-looking statements are subject to a number of risks, uncertainties, and assumptions, including, without limitation, decline in demand for the Company’sservices or products, the effect of general economic conditions generally, factors affecting consumer goods products, our reliance on third-party suppliers andmanufacturers; our ability to attract, develop and retain talented personnel and our sales and labor force; our ability to maintain consistent practices across ourlocations; our ability to maintain our competitive position; our ability to integrate acquisitions; changes in the costs of the products we manufacture and/ordistribute; increases in fuel costs; significant competition in our industry; seasonal effects on our business; and other risks and uncertainties described under thecaption entitled “Risk Factors” in our most recent Annual Report on Form 20-F filed with the SEC and under similar headings in our subsequently filed QuarterlyReports on Forms 6-K and other filings with the SEC. Our forward-looking statements in this press release / presentation speak only as of the date of this pressrelease/presentation. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them.Unless required by law, we undertake no obligation to update publicly any forward-looking statements as a result of new information, future events, or otherwise.

The Company believes that the non-GAAP performance measures and ratios that are contained herein, which management uses to manage our business, provideusers of this financial information with additional meaningful comparisons between current results and results in our prior periods. Non-GAAP performancemeasures and ratios should be viewed in addition, and not as an alternative, to the Company's reported results under accounting principles generally accepted inthe United States. Additional information about the Company is contained in the Company's filings with the SEC and is available on Betterware’s website at:www.investors.betterware.com.mx

Non-IFRS MeasuresWe define “EBITDA” as profit for the year adding back the depreciation of property, plant and equipment and right of use assets, amortization of intangible assets,financing cost, net and total income taxes. Adjusted EBITDA also excludes the effects of gains or losses on sale of fixed assets and adds back other non-recurringexpenses. EBITDA and Adjusted EBITDA are not measures required by or presented in accordance with IFRS. The use of EBITDA and Adjusted EBITDA haslimitations as an analytical tool, and you should not consider it in isolation from, or as a substitute for analysis of, our results of operations or financial condition asreported under IFRS. Betterware believes that these non-IFRS financial measures are useful to investors because (i) Betterware uses these measures to analyze itsfinancial results internally and believes they represent a measure of operating profitability and (ii) these measures will serve investors to understand and evaluateBetterware’s EBITDA and provide more tools for their analysis as it makes Betterware’s results comparable to industry peers that also prepare these measures.

Agenda

1. Acquisition Summary

2. Overview of JAFRA

3. Strategic Rationale

4. Sources and Uses

5. Closing Remarks

6. Appendix

3

4

Acquisition Summary

Betterware Acquisition of JAFRA

Betterware to acquire JAFRA Cosmetics business in Mexico and the US, expanding its product offering, distribution channel and geographic presence

JAFRA is a worldwide brand and leader in the beauty and personal care products

5

Strategic Rationale to Create a Multi-channel Group Through Unique Brands

6

Entry to Attractive and Growing B&PC Industry of ~US$100bn (Mexico + US)Acquisition of a world leading and renowned brand of direct selling in the beauty and personal care productsindustry with important presence in Mexico and US

Change the International Strategy from LatAm to Focus Primarily in the USTake advantage of JAFRA’s presence and know-how in the US market to enter with Betterware’s products

Replicate Betterware’s Three Strategic PillarsReinforce JAFRA’s business model through Product Innovation, Business Intelligence and Technology toaccelerate growth and expand its market penetration

1

4

5

2

6

3

Digital Transformation of JAFRA and BetterwareAccelerate growth in e-commerce platform focusing on US clients, expand the product offering and targetmarket

Operative Cost Synergies and Attractive TransactionAccretive transaction in first year prior to cost synergies that can improve profitability, streamline operations andposition JAFRA as a leader in Mexico and US

Outstanding Management CapabilitiesJAFRA experienced management to remain operating as an independent business line allowing Betterware’smanagement to continue focusing only in Betterware’s operations

Transaction Summary

Acquisition Summary

▪ Betterware to acquire of 100% of JAFRA’s businesses in Mexico and US for a total cash offer price of US$255mm, equivalent toPs.5,355mm1, considering cash-free and debt-free balance at closing

▪ JAFRA is one of the world’s leading direct sellers of high-quality beauty and personal care (B&PC) products

▪ Acquisition price of US$255 implies a valuation multiple of ~5.5x EBITDA 2022E without considering potential cost synergies ofUS$5mm to US$10mm; while considering the mid point of identified cost synergies, the entry multiple would be ~4.8x EBITDA 2022E

Funding

▪ Acquisition to be funded primary with debt and existing cash

▪ US$225mm, equivalent to Ps.4,725mm, acquisition financing

▪ US$30mm, equivalent to Ps.630mm, of existing cash balance

▪ 5-year term loan with 2-year interest only period at TIIE2 + 1.10%

▪ Binding commitment with banks in place to ensure the acquisition financing

Financial Rationale

▪ Attractive entry multiple and mainly debt financed transaction, taking advantage of the low leverage of Betterware and JAFRA

▪ Identified efficiencies and cost synergies in the corporate structure, logistics, technology and management of inventories withpossible positive effects in financial margins and cashflow generation

▪ JAFRA stand alone EBITDA and high cash conversion can cover the acquisition financing obligations; transaction to be accretive inyear one expected to add approximately US$0.34 / share to EPS without considering any potential cost synergy, while of US$0.48 /share considering mid point of identified cost synergies of US$7.5mm

▪ The acquisition will not impact Betterware’s current dividend distribution

Timeline ▪ Acquisition expected to close during the 1H22 subject to antitrust and regulatory approvals in Mexico

1 – Figures throughout the presentation consider a USD to Mexican Peso exchange rate of 21.02 – Mexican Interbank Interest Rate of 5.72% as of Jan 17, 2022 7

8

Overview of JAFRA

JAFRA at a Glance

~448k consultants1

Brand ambassadors with direct reach to millions of households

ExperiencedManagement team with deep

knowledge of the B&PC industry in Mexico and the US

+1,200 SKUsTotal number of SKUs in 4 main

categories: Color, Fragrance, Skin Care, and Toiletries

#1 in FragranceIn the Mexican market

40,000m2Own a manufacturing plant

where they produce ~95% of all products

9

Vertical IntegrationEnd to end operation

encompassing product development, R&D,

manufacturing and distribution

Revenue of Ps.5,754mm2021 revenues of Ps.4,493mm in Mexico and of Ps.1,261mm in

the US

+2.5 million followersHashtags mentioning JAFRA

surpassing 15 million

1 – ~448k average independent leaders and consultants in 2021. JAFRA ended 2021 with ~443k independent leaders and consultants

Product Portfolio

Skin Care Toiletries

▪ The JAFRA Color portfolio addresses the needs and aspirations of a diverse customer base

▪ Two distinctive collections, JAFRA Royal Color and JAFRA Beauty

▪ JAFRA innovates and develops its products based on the latest color and ingredient trends of each market

▪ +450 SKUs

▪ The JAFRA Toiletries portfolio consists of quality products such as body oil, soap, hydrating lotion, face masks, body scrubs, and deodorants

▪ Toiletries main lines include Royal Almond, Spa Treatments, Tender Moments and JAFRA Daily

▪ +120 SKUs

▪ Formulas offer exceptional quality and efficacy, backed by both clinical testing and customer testimonials

▪ The JAFRA Skin Care portfolio is known for brand Royal Jelly with unique expertise and innovation

▪ JAFRA offers products and daily routines to address all skincare needs

▪ +200 SKUs

▪ JAFRA is the #1 fragrance player in Mexico

▪ The JAFRA Fragrance portfolio consists of over90 high-quality fragrances for women, men,young adults and children

▪ Fragrances include ancillary products such asafter shave lotion, body lotion and shower gel

▪ +400 SKUs

Fragrance Color & Cosmetics

62% 14%

14% 10%

10% 2021 revenue share excluding other revenue sources

1 – ~448k average independent leaders and consultants in 2021. JAFRA ended 2021 with ~443k independent leaders and consultants2 – Average consultants

Business Model

Overview Distribution Network

JAFRA is vertically integrated, with an end-to-end operation encompassing productdevelopment, R&D, manufacturing and distribution

Distribution

▪ ~448k leaders and consultants in Mexico and US1

▪ Warehouses strategically located in Mexico and US to reach andserve remote locations in both countries

Manufacturing ▪ JAFRA owns its highly flexible, state-of-the-art manufacturingplant (which is currently at 60-70% capacity)

Product Development

Process

Identification of trends and opportunities based on market and consumer data

1

Creation of initial concept2

Feasibility studies with R&D, marketing and manufacturing departments

3

Finalization of formula and packaging design

4

Mexico2 USA2

Leader

Consultants Referred

11

34,69438,297 40,460 40,933

2018A 2019A 2020A 2021A

469,826 462,421427,337 407,138

2018A 2019A 2020A 2021ALeaders Consultants

Gross Profit (Ps.mm)

Net Revenues (Ps.mm)

12

Financials

EBITDA (Ps.mm) & EBITDA Margin (%)

540835 753

918

9%

14%13%

16%

0%

4%

8%

12%

16%

20%

011

2233445566778899110121132143154165176187198209220231

242253264275286297308319

330341352363374385396407418429440451

462473484495506517

528539550561572583594605616627638649660671

682693704715

726737748759770781792803814825836847858869880891902913

924935946957968979990

1,0011,0121,0231,0341,0451,0561,0671,0781,0891,100

1,1111,1221,1331,1441,1551,1661,1771,1881,1991,2101,2211,2321,2431,2541,2651,2761,2871,2981,3091,3201,331

1,3421,3531,36 41,3751,3861,39 71,4081,4191,4301,441

2018A 2019A 2020A 2021A

EBITDA EBITDA Margin

4,147 4,234 4,156 4,055

71% 71% 70% 70%

0%

4%

8%

12%

16%

20%

24%

28%

32%

36%

40%

44%

48%

52%

56%

60%

64%

68%

72%

76%

01122334455667788991101211321431541651761871982092202312422532642752862973083193303413523633743853964074184294404514624734844955065175285395505615725835946056166276386496606716826937047157267377487597707817928038148258368478588698808919029139249359469579689799901,0011,0121,0231,0341,0451,0561,0671,0781,0891,1001,1111,1221,1331,1441,1551,1661,1771,1881,1991,2101,2211,2321,2431,2541,2651,2761,2871,2981,3091,3201,3311,3421,3531,36 41,3751,3861,39 71,4081,4191,4301,4411,4521,4631,4741,4851,4961,5071,5181,5291,5401,5511,56 21,5731,5841,59 51,6061,6171,6281,6391,6501,6611,6721,6831,6941,7051,7161,7271,7381,7491,7601,7711,7821,7931,8041,8151,8261,8371,8481,8591,8701,8811,8921,9031,9141,9251,9361,9471,9581,9691,9801,9912,0022,0132,0242,0352,0462,0572,0682,0792,0902,1012,1122,1232,1342,1452,1562,1672,1782,1892,2002,2112,2222,2332,2442,2552,2662,2772,2882,2992,3102,3212,3322,3432,3542,3652,3762,3872,3982,4092,4202,4312,4422,4532,4642,4752,4862,4972,5082,5192,5302,5412,5522,5632,5742,5852,5962,6072,6182,6292,6402,6512,6622,6732,6842,6952,7062,7172,7282,7392,7502,76 12,7722,7832,79 42,8052,8162,8272,8382,8492,8602,8712,8822,8932,9042,9152,9262,9372,9482,9592,9702,9812,9923,0033,0143,0253,0363,0473,0583,0693,0803,0913,1023,1133,1243,1353,1463,1573,16 83,1793,19 03,2013,2123,2233,2343,2453,2563,2673,2783,2893,3003,3113,3223,3333,3443,3553,3663,3773,3883,3993,4103,4213,4323,4433,4543,4653,4763,4873,4983,5093,5203,5313,5423,5533,5643,5753,5863,5973,6 083,6 193,6 303,6 413,6 523,6 633,6 743,6 853,6 963,7073,7183,7293,7403,7513,7623,7733,7843,7953,8063,8173,8283,8393,8503,8613,8723,8833,8943,9 053,9 163,9 273,9 383,9 493,9 603,9 713,9 823,9 934,0044,0154,0264,0374,0484,0594,0704,0814,0924,1034,1144,1254,1364,1474,1584,1694,1804,1914,2024,2134,2244,2354,2464,2574,2684,2794,2904,3014,3124,3234,3344,3454,3564,3674,3784,3894,4004,4114,4224,4334,4444,4554,4664,4774,4884,4994,5104,5214,5324,5434,5544,5654,5764,5874,5984,6094,6204,6314,6424,6534,6644,6754,6864,6974,7084,7194,7304,7414,7524,7634,7744,7854,7964,8074,8184,8294,8404,8514,8624,8734,8844,8954,9064,9174,9284,9394,9504,9614,9724,9834,9945,0055,0165,0275,0385,0495,0605,0715,0825,0935,1045,1155,1265,1375,1485,1595,1705,1815,19 25,2035,2145,2255,2365,2475,2585,2695,2805,2915,3025,3135,3245,3355,3465,3575,3685,3795,3905,4015,4125,4235,4345,4455,4565,4675,4785,4895,500

2018A 2019A 2020A 2021A

Gross Profit Gross Margin

4,867 4,873 4,694 4,493

966 1,101 1,223 1,261

5,833 5,973 5,917 5,754

2018A 2019A 2020A 2021A

Mexico USA

469,826 462,421 427,337 407,138

34,694 38,29740,460 40,933

504,520 500,719467,796 448,071

2018A 2019A 2020A 2021A

Mexico USA

Consultants (Average)1

1 – JAFRA ended 2021 with ~443k independent leaders and consultants

13

Strategic Rationale

With 65+ years of experience in the direct selling of beauty and personal care (B&PC) products, JAFRA is a well positioned international brand with access to millions of households in Mexico and US

JAFRA to operate as independent business with experienced management team fully focused on company’s long-term objectives

Betterware to reinforce JAFRA’s business model and growth by implementing its three-pillar strategy (productinnovation, technology, and business intelligence)

Unique opportunity to capitalize operative synergies to accelerate growth, improve profitability and to position JAFRA as a leader in Mexico and US adding approximately US$0.34 / share to adjusted EPS without considering any potential cost synergy, while of US$0.48 / share considering mid point of identified cost synergies of US$7.5mm

Accelerate e-commerce and digital transformation of both companies

Leverage JAFRA’s know-how and presence in the US to introduce Betterware’s products into the US market. Enter the growing ~US$100bn B&PC market (Mexico + US)

Strategic Rationale Overview

Creating a multi-channel group through unique brands targeting different consumer profiles and distribution channels in Mexico and US

14

Leading Brand in The Attractive Beauty & Personal Care Market

Global Market Share

JAFRA Brands and Intellectual Property B&PC Players Ranking1

52% 48%

Highly fragmented market in which 48% ofBeauty and Personal Care Direct Sellingglobal sales are generated by the Top 10companies

▪ JAFRA’s main trademark is registered in more than 70 countries including all currentmarkets and all relevant markets for potential global expansion

▪ JAFRA maintains a large portfolio of more than 500 individual product trademarks,primarily in Mexico and US

▪ JAFRA continuously strengthens its product trademark portfolio, having filed morethan 30 new applications in the last three years

Mexico Market

Fragrance Skin Care Color Cosmetics

#1 #6 #3

#3 #1 #1

#2 #4 #2

Main Brands

15Source – Euromonitor1 – Legal Business Name Brand Share

B&PC Market (US$bn)

91 90 91 92

9 9 10 10

100 100 101 102

2020A 2021E 2022E 2023E

USA Mexico

JAFRA to support Betterware’s US expansion

1

2

3

45

1

2

3

4

5

US HeadquartersWestlake Village, CA

Distribution centerToluca, Mexico

Distribution centerDallas, TX

Manufacturing plantQueretaro, Mexico

Mexico HeadquartersCDMX, Mexico

Locations

JAFRA’s top US markets

Acquisition will accelerateBetterware’s internationalexpansion to the US

Betterware to leverageJAFRA’s current operations inthe US to overcome entrybarriers

Founded in the US over 65years ago, JAFRA hasestablished itself as a topplayer in the B&PC segment

Key aspect for the company’ssuccess in the US market is itssolid and experienced teamof professionals

~41k consultants in the USwith direct access to millionsof households1

In-place corporate offices anddistribution center to supportcurrent and future operations

16Note - JAFRA owns its manufacturing plant and corporate offices located in Mexico1 – Average independent leaders and consultants in 2021. JAFRA ended 2021 with ~38k independent leaders and consultants in US

Top focus of Betterware will be grow in the US, specifically in California and Texas

Map JAFRA’s consultants across the US and Mexico to identify penetration opportunities

Increase product performance tracker and adjust strategies based on live performance

Replicate recruitment triggers per zone for JAFRA’s consultants

Efficiently estimate product demand to mitigate high inventories and low rotation

Provide its own mobile app tool to JAFRA’s distribution network

Apply ordering live tracking to reduce delivery times and costs

In-site technology for the distribution center efficiency

Streamline e-commerce platform to serve B2C clients mainly in the US

Prioritize product innovation to meet target consumer's lifestyle needs

Constant feedback from our leaders and consultants' network

Innovation plan updated on a yearly basis and monitored with every new catalogue

Proprietary technology platform that enables control and agility through the product development process

Product Innovation

Product Innovation Technology Business Intelligence

17

Replicate Betterware’s Three Strategic Pillars

Reinforce JAFRA’s business model and growth with Betterware’s Three Strategic Pillars

Technology and Digital Transformation for E-commerce

JAFRA to leverage Betterware’s Mobile App and B2C Digital Platform in the US since most of the Direct Selling business model is carried via E-commerce in the region

BetterNet Mobile App Competitive AdvantageB2C Digital Platform

Rewards for Associates & Distributors1

Better communication

Online manuals & guides

Online Payments

Online catalogue & promotions

Online order & payment

Blog and tips

Community

Product performance & development

Data Analytics & Business Intelligence

Identify market trends

Market penetration & target clients

181 - Equivalent to JAFRA’s leaders and consultants

19

Potential Cost Synergies and Efficiencies

Entry multiple of ~5.5x EBITDA 2022E does not consider identified cost synergies and efficiencies of US$5mm to US$10mm

Considering the mid point of US$7.5mm of identified cost synergies, the entry multiple would be ~4.8x EBITDA 2022E

Client Service Centers

Corporate Structure

Third Party Providers

Cash Conversion Cycle

Distribution and Logistics

20

Sources and Uses

Sources & Uses

Purchase Price

▪ Purchase price of US$255mm, equivalent to Ps.5,355mm, considering an excesscash-free, debt-free balance at closing and normal levels of working capital

▪ Valuation multiple of 5.5x EBITDA 2022E without considering potential cost synergiesof US$5mm to US$10mm, while considering the mid point of US$7.5mm of identifiedcost synergies, the valuation multiple would be ~4.8x EBITDA 2022E

Debt

▪ Unsecured long-term acquisition debt of US$225mm, equivalent to Ps.4,725mm,that will incorporate sustainability criteria

▪ Main debt terms and conditions:

▪ Amount: US$225mm, equivalent to Ps.4,725mm

▪ Interest rate1: From month 1 to 24, 28-day TIIE + 110 bps; and 28-day TIIE + 150bps thereafter

▪ Term: 5 years

▪ Amortization: according to the following schedule; Year 1 – 0%, Year 2 – 0%, Year3 – 10%, Year 4 – 30%, Month 49 to 59 (Year 5) – 30% and Month 60 (Year 5) – 30%

▪ Consolidated Company expects to have a pro forma Total Debt to EBITDA 2022E of~1.4x

▪ Commitment letter in place from HSBC and Citi to ensure acquisition loan funds

Cash ▪ US$30mm, equivalent to Ps.630mm, of existing cash in hands of Betterware

Acquisition Funding Details Sources & Uses

21

Uses US$mm %

Acquisition Price $255 100%

Total Uses $255 100%

Sources US$mm %

Acquisition Debt $225 88%

Existing Cash $30 12%

Total Sources $255 100%

1 – TIIE - Mexican Interbank Interest Rate of 5.72% as of Jan 17, 2022

71

296 225

Betterware JAFRA AcquisitionDebt

Total Debt

Leverage Impact

22

Transaction considers the acquisition of JAFRA with additional debt of US$225mm

Total Debt / EBITDA 2022E = ~1.4x

Financial Debt OutstandingFigures in US$mm

No Financial Debt Outstanding

Acquisition Financing

Proforma

23

Closing Remarks

Closing Remarks

Accelerate JAFRA’s growth by integrating Betterware’s best practices

Refocus Betterware’s international expansion primarily in the US

Accretive transaction on day one, fully financed with debt and JAFRA’sEBITDA covering ~2.8x acquisition debt’s interest payment

24

1

3

2

25

Appendix

Financially Compelling Acquisition

JAFRA’s Financial Profile Cost Synergies and Efficiencies

Working CapitalImproving inventory management, incentivizing receivables andnegotiating better payment terms with suppliers and distributors

Higher MarginsVertical integration encompassing product development, R&D,manufacturing and distribution, allows for higher margins

InvestmentsLimited capex requirements

Industry SizeDirect selling of B&PC products was a US$8.1bn industry in Mexico andUS in 2020

CashflowStrong cashflow generation resulting from high cash conversion

Financial DebtClean balance sheet with no financial debt outstanding

Growth OpportunitiesAbility to grow using current manufacturing plant excess capacity of35%, additional factory floor space and vacant owned land

Administrative SynergiesEfficiencies and reductions in administrative expenses as bothcompanies can leverage on current best practices and HQ activities

LogisticsLeverage distribution facilities, fleet and strategy to minimize costs

Vertical IntegrationBetterware to leverage JAFRA’s manufacturing facilities to reducemanufacturing and shipping costs

Digital & ITLeverage Betterware’s digital platforms, business intelligence anddata analytics technology to achieve sustained Y-o-Y growth

26

Mexico Beauty & Personal Care Market

Direct Selling is a Key Channel for B&PC in 2020 (US$bn) Market Size and Growth (US$bn)

Market Outlook Sales of B&PC (US$bn)

▪ In Mexico, B&PC spend growth has outpaced GDP per capita growth 10 out of the last14 years, resulting to be considered a growing industry

8.8 9.0 9.4 9.7 10.0 10.3

2020 2021E 2022E 2023E 2024E 2025E

B&PC Players Ranking2Market Size B&PC

Fragrance

Skin Care

Color Cosmetics

#1 #3 #2

#6 #1 #4

#3 #1 #2

1.1 1.3

2020 2020E

2.0

2.3

2020 2020E

1.2 1.6

2020 2020E

2020A – 2025E

▪ As the economy recovers from the COVID-19 pandemic, B&PC retains significant roomfor growth

▪ COVID-19 pandemic boosted sales of certain B&PC categories as consumers tended tointensify their skin care and hygiene routines

▪ Fragrance and color cosmetics sales are expected to recover as social distancingrestrictions lift

▪ Unique opportunity for companies to innovate and develop products based on morenatural or added value products, aligned with market and health trends

▪ Direct selling (DS) remained a major distribution channel in 2020 with companiesincreasing their penetration in digital spaces to market products and engage withconsumers

▪ DS provided job opportunities in a country where unemployment rate increased

27Source: Beauty and Personal Care in Mexico, Euromonitor International, April 20211 – Other includes home shopping and hair salons2 – Legal Business Name Brand Share

In 2020, JAFRA represented ~2.4% of Mexico’s Total B&PC sales

49% 16% 7% 2% 1%26%

4.3

8.8

2.31.4 0.6 0.2 0.1

GroceryRetailers

Direct Selling Non-GrocerySpecialists

MixedRetailers

E-Commerce Other Total

Market share

1

JAFRA represented ~3.0% of Mexico’s Total B&PC sales via Direct Selling

USA Beauty & Personal Care Market

B&PC Selling Channels in 2020 (US$bn) Market Size and Growth (US$bn)

Market Outlook Sales of B&PC (US$bn)

▪ B&PC sales registered a CAGR ‘15A – ’20A of 2.1%

90.9 90.5 90.9 91.6 92.4 93.1

2020 2021E 2022E 2023E 2024E 2025E

24.2

90.9

21.8

19.5

17.3 5.8 2.4

Non-GrocerySpecialists

GroceryRetailers

E-Commerce MixedRetailers

Direct Selling Other Total1

27% 24% 21% 19% 6% 3% Market share

Market Size B&PC

Fragrance

Skin Care

Color Cosmetics

8.1 8.1 8.1 8.2 8.3 8.4

2020 2021 2022 2023 2024 2025

▪ COVID-19 pandemic halted years of modest growth in the US B&PC industry, resultingin declines for the first time since 2009

▪ The pandemic had varied impacts across different product segments, categories suchas fragrances and color cosmetics were impacted negatively while hygiene-relatedand personal care products were more demanded

▪ Direct selling made low single-digit gains in overall B&PC, driven by brands’ quick pivotof salesforces to virtually connect with consumers and consumers looking for income,as a result of job losses

▪ Category extensions will continue as US brands will diversify their portfolios to offsetstruggling categories

▪ Clean beauty is expected to become a mainstay in beauty post-pandemic as peopleare more aware of health and wellness issues

21.2 21.4 21.7 22.1 22.6 23.1

2020 2021 2022 2023 2024 2025

14.6 13.5 12.9 12.6 12.5 12.4

2020 2021 2022 2023 2024 2025

2020A 2021E 2022E 2023E 2024E 2025E

28Source: Beauty and Personal Care in the US, Euromonitor International, April 20211 – Other includes home shopping and hair salons2 – Legal Business Name Brand Share

JAFRA represented ~0.1% of US’ Total B&PC sales via Direct Selling

In 2020, JAFRA represented ~0.1% of US’ Total B&PC sales