2nd Analyst Meeting Year 2018 Performance

ICHITAN GROUP PCL.

May ,2019 15.00 hrs.– 16.00 hrs. Kruithang Room,28th Floor.

DISCLAIMER

The following presentation may contain forward looking statements by executive of Ichitan Group Public Company Limited (the Company), related to financial or other tendency for future periods, compared with the results for previous periods. Some of the statements contained in this presentation that are not historical facts but these are statements of future estimations with respect to the financial conditions, results of operations and businesses, and related plans and objectives. Disclaimer information is based on management’s current views and assumptions including, but not limited to, prevailing economic and market conditions. These statements involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those in the statements as originally made. Such statements are not, and should not be constructed as a representation as to future performance of the Company. In addition, such statements should not be regarded as a forecast or projection of future performance of the Company. It should be noted that the actual performance of the Company may vary significantly from such statements in this presentation.

2

Contents

3

Business Information

Product Development

Building Customer Engagement in CLMV

1

2

3

4

Overview & Financial Information

ICHI Overview The Company’s name Ichitan Group Public Company Limited

Stock’s symbol ICHI

Market/Index SET/SET CLMV

Industry/ Sector Agro & Food Industry / Food & Beverage

Type of business

The Company operates beverage business, and manufactures and sells RTD tea beverage under the brands of Ichitan, YenYen by Ichitan, including fruit juice beverage “Bireley’s”.

Registered capital /Fully Paid 1,300 million Baht

Good Corporate Governance

ICHITAN GROUP PCL.

Ichitan Power Co.,Ltd. (The Subsidiary Company)

PT ICHI TAN Indonesia (Joint Venture Company)

99.9% 50%

“Excellent” AGM Checklist: 100% “Excellent” CG Score:2Years

ICHI Financial Performance Revenues from Sale of Goods

Export

1,533

Domestic

4,155

Export

1,693

Domestic

3,511

+10%

-15%

Resulted from: Increased EXPORT sale volume

ICHI Financial Performance EXPENSE

ICHI Financial Performance

Unit : Million /Baht Q4/2017 Q4/2018 Year 2017 Year 2018 Share of loss from JV – Indonesia -42.9 -12.0 -144.3 -110.0

ICHI Profitability ratio

24.7%

13.0%

23.8%

14.8%

7.1%

1.3%

5.5%

0.8% 0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

Q4/2017 Q4/2018 Year 2017 Year 2018

Gross Profit Margin (%) Net Profit Margin (%)

Debt to Equity :D/E (times) Year 2017 Year 2018

0.42 0.39

ICHI Financial Performance

(Unit : million Baht)

Year 2018 Year 2017 YoY% Q4/2018 Q4/2017 YoY %

Revenues from sale of Goods 5,204.0 5,687.5 -8.5% 1,312.0 1,304.6 0.6%

Total Revenues 5,216.2 5,719.0 -8.8% 1,314.3 1,311.1 0.2%

Cost of Sell of Goods 4,431.2 4,334.7 2.2% 1,142.0 982.0 16.3%

Distribution Expenses

(incl. Marketing&Promotion cost) 514.6 711.4 -27.7% 101.6 135.9 -25.2%

Administrative Expenses 139.3 174.5 -20.2% 37.0 64.6 -42.7%

Finance Costs 59.4 64.3 -7.5% 13.4 14.5 -7.6%

Total Expenses 5,144.6 5,284.9 -2.7% 1,294.0 1,197.0 8.1%

Share of loss of investment in Joint venture -110.0 (144.3) -23.8% (12.0) (42.9) -72.1%

EBITDA 590.7 877.3 -32.7% 166.0 219.4 -24.3%

Gross Profit 772.7 1,352.8 -42.9% 170.0 322.6 -47.3%

Net Profit (Loss) 43.8 315.1 -86.1% 17.0 93.2 -81.8%

Financial Ratio

Profitability Ratio

Selling (%) 9.9 12.5 -20.9% 7.7 10.4 -25.7%

Admin (%) 2.7 3.1 -12.8% 2.8 5.0 -43.0%

Gross Profit Margin (%) 14.8 23.8 -37.6% 13.0 24.7 -47.6%

Net Profit Margin (%) 0.8 5.5 -84.8% 1.3 7.1 -81.9%

EBITDA (%) 11.4 15.4 -26.4% 12.7 16.8 -24.8%

Consolidated Financial Statements

Overview & Financial Information

Contents

10

Product Development

1

2

3

4

Business Update

Building Customer Engagement in CLMV

Beverage Industry Update Obstacle High competition Taxation

Opportunity New Market New Product Line Premium Product New Product Development Export Market

Trend Premium and Healthy product

15,968 15,574 15,000

13,237 11,892

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

18,000

Yr2014 Yr2015 Yr2016 Yr2017 Yr2018

ICHI RTD Tea market update RTD tea Market Share 2018

RTD tea market value 2018 was 11,892 million Baht.

RTD tea market CAGR -7.02 % in between year 2014-2018

13

Market value of RTD tea in Thailand

million Baht

RTD tea Market Share 2017

Others

Jubjai

20.1%

9.7%

39.4%

5.5%

25.3%

YenYen Oishi

JubJai

Others

11,892 Mio. THB

22.4%

10.4%

40.7%

5.5%

21.0%

YenYen Oishi

13,237 Mio. THB

(Value -10.2%)

Source : Nielsen Retail Audit

14

Business Update

7,581 MB (-14.0%)

1,804 MB (-14.8%)

1,141 MB (+30.7%)

1,366 MB (-4.6%)

Main Green Tea

Herbal Tea

Premium Tea

Tea+Nata CoCo

11,892 MB

(-10.2% Value)

Year 2018

Tea Market size & %Growth by Segment

Source : Nielsen Retail Audit

Increasing production capacity to 1,500 Bottles/year PET Production (million Bottles/year) UHT Production(million Bricks/year)

OEM ratio has tendency to decrease continuously in the future after increasing production capacity in phase 2

2 2

Production Line

3 4 2 2 6 2 7

0

400

600

1,000

1,200 1,200 1,200

1,500

200 200 200 200

100%

47%

25%

9%

3% 4%

300 capex

8%

75% 45%

Yr2011 Yr2012 Yr2013 Yr2014 Yr2015 Yr2016 Yr2017 Yr2018 Yr2011 Yr2012 Yr2013 Yr2014 Yr2015

Capacity OEM

8%

16

43.0%

26.0%

2.5% 1.5%

27.0%

5,688 MB

ICHI Sales by Brand / Export

38.8%

25.8%

1.2% 1.7%

32.5%

5,204 MB

Yr.2018 Yr.2017

58.2%

41.8 %

ICHI Retail and Distribution Channel

1) Modern Trade

2) Traditional Trade

IGT (TT Retail)

(Wholesaler network and partner of Singha nation wide)

Thailand : 67.5% Export : 32.5%

17

Year 2018

58.2%

7.4%

1.9%

ICHI Proportion of Income by Distribution Channels

18

Yr.2018 Yr.2017

Modern Trade 45.0% Tradition

al Trade 28.0%

Export 27.0%

5,688 MB.

Modern Trade 39.3%

Traditional Trade 28.2%

Export 32.5%

5,204 MB.

Year 2018 : Thailand RTD tea Market Total = 11,892 MB.

Year 2017 : Thailand RTD tea Market Total = 13,237 MB. - 10.2%

- 8.5 %

Overview & Financial Information

Contents

19

1

2

4

Business Update

Product Development

Building Customer Engagement in CLMV

ICHI Product Development

Target Market & Distribution Channel Domestic : Convenience Store and Modern Trade Price: 25 Baht/ Bottle Size: 350 ml. Export: China,USA and etcs. Price: N/A Size: 350 ml.

COCO BURI

ICHI Product Development

Target Market Coconut Milk Drink Export : China and etcs. Price: N/A Size: 350 ml.

ICHITAN WANG

NPD /Seasonal Product

ICHI Product Development

Mar 19 Oct 19 Jan 19

Product : Yen Yen

Size : 350 ml

Price: 20 THB/Bottle

Product : Chew Chew Size : 350 ml Price: 20THB/Bottle

Product : Shizuoka -Hojicha Size : 440 ml Price: 30 THB/Bottle

Co-Create Campaign

ICHI Product Development

เปิดประต ูสูก่า้วใหม ่ของ

อชิตินั กรนีท ี

พรอ้มกนัท ัว่ประเทศ เมษายน 62

Wow!! Exclusive Campaign

ICHI Product Development

Exclusive Campaign

TT & Makro for Summer 2019

POP Example

@ Studio JSL 16 Mar 2019

Exclusive Campaign

Big C for Summer 2019

Exclusive Campaign TESCO for Summer 2019

Overview & Financial Information

Contents

38

1

2

4

Business Update

Product Development

Building Customer Engagement in CLMV

Marketing Strategy Year 2018 (Abroad)

Marketing Strategy Year 2018 (Abroad)

CLMV Lao PDR

Marketing Strategy Year 2018 (Abroad)

Myanmar

Marketing Strategy Year 2018 -2019 (Abroad)

Q & A

44

Contact: website : http:// www.ichitangroup.com Email: ir@ichitangroup.com