Design & Production of Audio Visual Development Communication Material

DEVC207 Design & Production of Audio Visual

Development Communication Materials

FMA 4:

PRE-PRODUCTION OUTPUTS

Franilyn Sendiong-Dacono 2014-92639

University of the Philippines Open University Master of Development Communication UPOUVLC, Offshore 2nd Semester, AY 2014-2015

UPOU-‐ DEVC 207 Franilyn Sendiong-‐Dacono (2014-‐92639)

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I. CONCEPT PAPER

A. Title: Ecotourism Around The World

B. Name of video maker: Franilyn Sendiong-Dacono

C. Genre: Informational & Experimental Video

D. Tentative Running Time: Less than 5 minutes

E. Format and equipment to be used To create an informational video using Panasonic DMC-FZ35 with tripod/ camera

mount and hand held cameras such as Iphone 6 and Samsung tab.

F. Background and rationale of the video production According to Anthony Bourdain, “Travel isn’t always pretty. It isn’t always

comfortable. Sometimes it hurts; it even breaks your heart. But that’s okay. The

journey changes you; it should change you. It leaves marks on your memory, on

your consciousness, on your heart, and on your body. You take something with

you. Hopefully, you leave something good behind.” The beautiful statement is a

good reminder to all of us that life is short and we must travel as much as we

can, as far as we can and as long as we can. Life is not meant to be lived only in

one place. It may not be a smooth journey but for sure, it will change us

positively. There’s nothing more inspiring or life-changing than being engulfed in

the beauty and culture of another world through travel experience.

The informative and experimental video aims to highlight the importance of your

time to travel through ecotourism. The places we go need NOT to be luxurious or

grand. What matters is we can afford, we don’t waste our time and our travel

adventure is meaningful. The video will present creative montage of images and

symbolic concepts to bring the message of the value of travelling to natural


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destinations in environmental awareness of the traveller, sharing of all socio-

economic benefits with local communities for environment conservation, fostering

respect and in the empowerment of different cultures and supporting human

rights through ecotourism.

G. Objectives of the video production

G1. To awaken the minds of the viewer’s with the beauty of travelling to

pristine natural destinations highlighting nature, the flora and fauna being

the main attraction is a fun and worthy experience.

G2. To spread the message that Ecotourism is more beneficial as it is not

only an exciting travel about nature, culture, history, adventure and more

but also teaches the value of being a responsible traveller.

G3. To highlight that each tourist can contribute in the environment

conservation and biodiversity.

G4. To gather support for socio-economic benefits and not just connect

but empower the local communities and the indigenous people.

G5. To educate & promote environmental awareness and encourage

travellers, tourists and viewer’s to be advocates of Ecotourism.

H. Treatment The video will be presented in a fun and exciting way filled with mixed

travel adventures around the world. It will be edited in wide-angle lens to

normal angles with longer focal length in zoom-in and out (70-80mm),

focused, filters, see white balance, uniform headroom, cut to cut, fading,

slow-motions and include adjustments and necessary artistic effects like

panoramic medium shots or close-up shots of locations, animals and

people. It will be also in mp4 and MOV formats.


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I. Visual pegs


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II. SCRIPT

A. Title: Ecotourism Around The World

B. Casts: B1. Mrs. Traveller- Franilyn B2. Mr. Traveller- Menard Pete B3. Framen- The Couple Traveler VO: Voice Over/ Host/ Narrator

C. Per Sequence

C1. Sequence Number: 1st Scene Time: Sunny day

Description of location: None/ White background Video format: Flashing of images/ looping and repeating of most popular landmarks of the world especially the European culture eg. Paris, Germany, Italy, Japan, Korea..etc.

Audio format: fun and relaxed music Dialogue/ Voiceover: VO: I have travelled different parts of the world… in search of

something beautiful and breathtaking. - I learned to speak with different accents.. (annyeong) - I tasted different delicacies.. (escargot/frog) - I experience their culture & tradition (cheongsam/gondola ride) - I met different kinds of people in a community

C2. Sequence Number: 2nd Scene

Time: Sun kissed morning with Mrs. Traveller Description of location: At the garden/ nature filled background Video format: Focus to zoom-out the narrator’s half body while she’s talking and walking

Audio format: Sound of nature Dialogue:

Mrs. Traveller: Let me ask you, why you travel? Why do you dream of going to Paris & kiss at the Eiffel tower? Or why take the gondola ride at Venice? Eat tomyum at Thailand? Sing the “Sound of Music” in Austria? For me, I travel because it’s relaxing and liberating, it gives me a new perspective, the thrill of experiencing once-in-a-lifetime adventures and be inspired. Of course, who does not like to take a lot of photos and videos with self and families and share to the world?


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But looking back at the places that I visited.. I realized one thing.. That nothing beats the true beauty of mother nature.. Breathtaking sites.. Our natural environment.. Virgin and pure..

C3. Sequence Number: 3rd Scene Time: Day

Description of location: A video of trees and nature of different parts of the world not just in the Philippines (eg. Halong Bay, ASEAN)

Video format: Wide angle Audio format: Relaxing music Dialogue/VO:

- And this is what you call ECOTOURISM... - It's not about urban setting.. Together with local communities &

tourists.. Ecotourism highlights the beauty of nature.. The wildlife.. mountain climbing.. beach hopping.. snorkeling.. the white sand beaches, the local delicacies, goodies and more..

- It aims to minimize negative environmental impact - To contribute in the conservation and biodiversity - To gather support for socio-economic benefits and empower the

local communities - To spread the message that travelling to natural destinations is

more fun and affordable than a luxurious travel

C4. Sequence Number: 4th Scene

Time: Afternoon Description of location: At the lake

Video format: Wide lens on people walking, enjoying and learning Audio format: Relaxing music Dialogue:

Tourists does not only have an enriching learning experience by knowing the local culture & history but also help them to be responsible and awaken their minds to contribute in sustainability and conservation.

C5. Sequence Number: 5th Scene

Time: Morning Description of location: At the garden doing conclusion.

Video format: Wide lens on people walking, eating and learning. Audio format: Relaxing music Dialogue:

- The environment is constantly challenged with threats but we can stop it if we choose to do so. If we act now. If we support now.


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- Ecotourism provides us to enjoy the beauty of nature while remaining sensitive to our future generation.

- So what are you waiting for? Travel now! And go for Ecotourism! When you do, you are not just having fun adventure in your tour but you are being responsible and you contribute to improve the lives in a community & of course, isn’t it cool to help conserve the environment?

- San ka pa?! Dali na! Byahe na! III. PRODUCTION SERVICES ENVIRONMENT ANALYSIS

In Singapore, there are so many production companies offering various video

production services. Alta Productions is one of them and it is also the corporate

production arm of Upside Down Concepts Singapore and they have produced for

more than 250 projects for NGOs, SMEs, MNCs & and government bodies. The

Upside Down Concepts Singapore is the mothership that specializes in TV

broadcast and film projects that includes creating TV programs, feature films,

stereoscopic 3D production, TV commercials, music video and more. They also

have a specific department handling aerial filming videos investing with their

advance remote control multicopter. Another popular company in Singapore is

the Rice Barn Film & Television. They are a corporate video production

company that specializes in producing videos to build brands, help increase

sales, train people and raise funds.

All these production companies provides services such as corporate & marketing

videos, educational & training videos, photography, event & launch videos, time-

lapse videos, WEB video, branding films, demo videos, infographics, building &

construction videos even language localisation such as voice-over, on-screen

text replacement, subtitling and more.

They are also very strong when it comes to their post-production services which

include the following:


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• Professional transcoding (P2-HD, AVCHD, H264, MPEG2/4, Apple

ProRes, Cineform)

• Professional Windows Media & Flash encoding (High Quality)

• Professional MPEG-2/H264 encoding (High Quality)

• DVD Authoring (Multi-language & multi-angle, Menu Driven)

• Blu-ray disc output (Straight-play or Loop)

Among them, Alta Productions is the good choice because they are one of the

biggest and pioneering independent production houses in Singapore with

extensive portfolio. They keep the entire production process in-house to ensure

consistency and quality service than outsource to freelancers. They provide a

complete digital workflow from production to delivery including seamless data

transfer to post-production video editing, fail proof RAID 5 central data storage

and they got the fastest data access with SAN server and PCI-e network for all

their editing suites. Greatest of all, they ensure that all their corporate projects

meet standard broadcast specifications. With so much strong points of the

production companies in Singapore in terms of offering the widest range and

complexities of services in this industry and they are investing with the latest

equipment and facilities, the only concern will be the cost.

The greatest potential and challenge in starting this production is the cost. In the

initial quotation request sent to the production companies in Singapore, it would

run around 3000 to 4000 Singapore Dollars (Php.128, 000. 00). As a solo

producer of this video, this project would really need financial support.

On the positive light, there will be some friends and ex-colleagues in Davao and

Manila, Philippines that can help in making this project. A co-OFW and a friend

committed to help on taking some shots and in post-production process. I still

believe that we can actualize this production even with just our smartphones with

the help of my partner in crime, my husband.


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IV. BUDGET ad SCHEDULE

A. Budget

Details Cost 1. Video Camera rental + tripod Php. 5, 000.00/day

2. Actors/ Presenters Fee Php. 3,000.00/day

3. Editing/ Graphics Php. 3, 000.00

4. Crews Tokens/ Honorarium (x3) Php. 5, 000.00

5. Hosting/ Narration/ Voice-over Php. 3, 000.00

6. Location fee (outdoor +studio) Php. 5, 000.00

7. Audio files with license Php. 500.00

8. Miscellaneous fees

a) Transportation/ Travel

Within Singapore- bus/ mrt Php. 3, 200.00

Batam, Indonesia Php. 8, 000.00

Johor, Malaysia Php. 5, 000.00

Davao City, Philippines Php. 15, 000.00

Europe Trip/ Halong Bay Vietnam/ Tokyo,

Japan/ Seoul, Korea/ Bangkok, Thailand

(Photos/ videos are from recent travel to

those countries)

Free of charge

b) Meals Php. 5, 000.00/day

c) Accommodation Php. 10, 000.00

9. Others- Contigency Fund Php. 5, 000.00

Total: Php. 75, 700.00

• Exchange Rate: 1 SGD = 32 PHP


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B. Schedule Date & Timing

Objectives

April 11, 2015 1 Setting of objectives and discussion of the Concept Paper and sharing of creative ideas within the production team

April 17, 2015 2 Review of the Script and the Visual Pegs

April 12- 18, 2015

3 Shooting 1st Scene- Lay-outing of the compilation of recent travel photos and videos.

C1. Sequence Number: 1st Scene Time: Sunny day

Description of location: At the garden Video format: Flashing of images/ looping and repeating of famous places around the world especially the European culture

Audio format: fun and relaxed music Dialogue/ Voiceover: VO: I have travelled different parts of the world… in search of

something beautiful and breathtaking. - I learned to speak with different

accents.. (annyeong) - I tasted different delicacies..

(escargot/frog) - I experience their culture & tradition

(cheongsam/gondola ride) - I met different kinds of people in a

community

April 18, 2015 to April 19, 2015 (Singapore)

4 Shooting 2nd Scene C2. Sequence Number: 2nd Scene

Time: Sun kissed morning with Mrs. Traveller

Description of location: At the garden/ nature filled background

Video format: Focus the narrator’s half body while she’s making introduction

Audio format: Sound of nature Dialogue:

Mrs. Traveller: Let me ask you, why you


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travel? Why do you dream of going to Paris & kiss at the Eiffel tower? Or why take the gondola ride at Venice? Eat tomyum at Thailand? Sing the “Sound of Music” in Austria? For me, I travel because it’s relaxing and liberating, it gives me a new perspective, the thrill of experiencing once-in-a-lifetime adventures and be inspired. Of course, who does not like to take a lot of photos and videos with self and families and share to the world? But looking back at the places that I visited.. I realized one thing.. That nothing beats the true beauty of mother nature.. Breathtaking sites.. Our natural environment.. Virgin and pure..

April 18, 2015 to April 19, 2015 (Singapore, Indonesia, Philippines)

5 Shooting 3rd Scene C3. Sequence Number: 3rd Scene

Time: Day Description of location: A video of trees and nature of different parts of the world not just in the Philippines (eg. Halong Bay, ASEAN)

Video format: Wide angle Audio format: Relaxing music Dialogue/VO:

- And this is what you call ECOTOURISM...

- It's not about urban setting.. Together with local communities & tourists.. Ecotourism highlights the beauty of nature.. The wildlife.. mountain climbing.. beach hopping.. snorkeling.. the white sand beaches, the local delicacies, goodies and more..

- It aims to minimize negative environmental impact

- To contribute in the conservation and biodiversity

- To gather support for socio-economic benefits and empower the local communities


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- To spread the message that travelling to natural destinations is more fun and affordable than a luxurious travel

April 25 to 26, 2015 (Singapore, Indonesia, Philippines)

6 Shooting 4th Scene C4. Sequence Number: 4th Scene

Time: Afternoon Description of location: At the lake

Video format: Wide lens on people walking, enjoying and learning

Audio format: Relaxing music Dialogue:

Tourist does not only have a rich learning experience knowing the local culture, history but also help them to be responsible and awaken their minds to contribute in sustainability and conservation.

April 25 to 26, 2015 (Singapore, Indonesia, Philippines)

7 Shooting 5th Scene C5. Sequence Number: 5th Scene

Time: Morning Description of location: At the garden doing conclusion.

Video format: Wide lens on people walking, eating and learning.

Audio format: Relaxing music Dialogue:

- The environment is constantly challenged with threats but we can stop it if we choose to do so. If we act now. If we support now.

- Ecotourism provides us to enjoy the beauty of nature while remaining sensitive to our future generation.

- So what are you waiting for? Travel now! And go for Ecotourism! When you do, you are not just having fun adventure in your tour but you are being responsible and you contribute to improve the lives in a community & of course, isn’t it cool to help conserve the environment?

- San ka pa?! Dali na! Byahe na!


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April 26, 2015 8 Re-shoot or re-takes if necessary

April 26 to 30, May 1, 2015

9 Post- production process/ Editing/ Audio & Video Enhancement processing

May 2, 2015 10 Assessment of the final video

May 2-5, 2015 11 Final touches

May 8, 2015 12 Submission of Final Video Production

References: http://en.wikipedia.org/wiki/Ecotourism

https://www.youtube.com/watch?v=nc-J9fFXZjk

https://www.youtube.com/watch?v=NNRql7yHRgE

http://www.ricebarn.com/

http://www.alta.sg/index.html

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