Ann

ual R

epor

t \ 2

013-

14

1

Annual Report

2 0 1 3 - 1 4

Ministry of TourismGovernment of India

www.incredibleindia.org

Annual Report

2 0 1 3 - 1 4

Ministry of Tourism, Government of India

lR;eso t;rs

Contents

Chapter No.

Title Page No.

1 Tourism–An Overview 42 Ministry of Tourism and its Functions 143 Development of Tourism Infrastructure 184 New Tourism Products 225 Hotels and Travel Trade 406 Human Resource Development 567 Publicity and Marketing 628 Statistics, Surveys and Studies 689 International Co-operation 7210 India Tourism Development Corporation Limited 7611 Welfare Measures & Vigilance 8612 Progressive Use of Hindi 8813 Gender Equality 92

14 CAT Cases 9315 Implementation of Right to Information Act, 2005 9416 Departmental Accounting Organisation 9617 An Overview of North Eastern Region 10218 Important Audit Observations 10519 Implementation of (Equal Opportunities, Protection of Right

and Full Participation) Act, 1995 for Persons with Disabilities

106AnnexuresI Performance Evaluation Report on Result Framework

Document (RFD) 2013-14 of the Ministry of Tourism

108II Senior Officers of the Ministry 118III List of Surveys/Studies 118IV Indiatourism Offices in India 123V Indiatourism Offices Abroad 123

Annual R

eport \ 2013-14 4 Ann

ual R

epor

t \ 2

013-

14

5

Tourism–An Overview

1.1

Positioning tourism as a major engine of economic growth and harnessing its direct and multiplier effects on employment and poverty eradication in a sustainable manner by active participation of all segments of the society is the main objective of the tourism policy of Government of India. Tourism sector is one of the largest employment generators in the Country and it plays a very significant role in promoting inclusive growth of the less-advantaged sections of the society and poverty reduction. Apart from marketing and promotion, the focus of tourism development plans is now on integrated development of tourism infrastructure and facilities through effective partnership with various stakeholders. The

role of Government in tourism development has been re-defined from that of a regulator to that of a catalyst.

1.2

Foreign Tourist Arrivals (FTAs) in India during 2013 were 6.97 million with a growth of 5.9% as compared to the FTAs of 6.58 million during 2012 registering a growth of 4.3% over 2011.

The Foreign Exchange Earnings (FEEs) from tourism in terms of US dollars during 2013 was US$ 18.445 billion with a growth of 4.0% as compared to FEE of US$ 17.737 billion during 2012 registering a growth of 7.1% over 2011.

Substantial growth was observed in domestic tourism sector as the domestic tourist visits during the year 2013 was 1145 million (Provisional), showing a growth of 9.59% over 2012.

1.3

The “Visa on Arrival” (VoA) Scheme of the Government of India which was launched in 2010 has become popular with the tourists. During the year 2013, a total number of 20,294 VoAs were issued as compared to 16,084 VoAs during the year 2012 thereby showing a growth of 26.2%. In this period the VoA facility has also been extended to four more airports viz. Thiruvananthapuram, Bengaluru, Hyderabad and Kochi.

1.4

The Ministry holds consultations and negotiations with other countries for signing of Agreements/Memoranda of Understanding (MoUs) for bilateral/multilateral co-operation in the field of tourism, organizes Joint Working Group Meetings with other countries and attends Joint Commission Meetings, in coordination with the Ministries of Commerce, Culture, Civil Aviation, External Affairs, Finance, Petroleum, etc. for development and promotion of tourism. India has signed 50 bilateral/tripartite Agreements/MoUs/Protocols with other countries to widen the links of friendship and promote co-operation in tourism sector.

Chap

ter -

1

Annual R

eport \ 2013-14 6 Ann

ual R

epor

t \ 2

013-

14

7

1.5

The Ministry engages in consultations and negotiations with various international and multilateral organisations such as United Nations World Tourism Organization (UNWTO), Economic and Social Commission for Asia and the Pacific (ESCAP), Bay of Bengal Initiative for Multi Sectoral Technical and Economic Co-operation (BIMSTEC), Mekong - Ganga Co-operation (MGC), Association of South East Asian Nations (ASEAN), South Asian Association for Regional Co-operation (SAARC), and South Asian Sub-Regional Economic Co-operation (SASEC). The Ministry of Tourism also takes up development of tourism related infrastructure with external assistance. In a unique effort to further augment Buddhist tourism, the Ministry along with the Departments of Tourism of the Governments of Bihar and Uttar Pradesh and International Finance Corporation (World Bank Group) have entered into an agreement to co-operate in upgrading the quality of services and goods provided for tourists along the “Buddhist Circuit” in UP and Bihar in October, 2013.

1.6

An Inter-Ministerial Coordination Committee on Tourism Sector (IMCCTS) has been constituted under the Chairmanship of the Principal Secretary to the Prime Minister and this Ministry is the Member convenor of the Committee. The terms of reference of the Committee are to facilitate resolution of Inter-Ministerial issues involved in the development of tourism in the country as well as issues raised by industry associations in the tourism sector. The Members of the Committee are: Member Secretary, Planning Commission, Chairman, Railway Board, Secretaries from the Ministries of Home, Defence, External Affairs, Road Transport & Highways, Civil Aviation, Rural Development, Environment & Forests, Urban Development, Labour and Employment, Culture, Departments of Revenue, Expenditure and School Education & Literacy. The last meeting of the said committee was held in the month of July, 2013. Tourist Visa On Arrival (TVOA) facility for additional countries, TVOA facility to more airports, collective landing facility at airports, issue of long term Restricted Area Permits (RAP) and Protected Area Permits

Annual R

eport \ 2013-14 8 Ann

ual R

epor

t \ 2

013-

14

9

(PAP) in North Eastern States, inclusion of hotels of two stars and above category in the Harmonised list of Infrastructure, etc. are some major tourism related areas which have been discussed in this meeting .

1.7

A National Conference of State Tourism Ministers was organized by this Ministry in the month of July, 2013 in New Delhi. This conference was attended by various Tourism Ministers of all State Governments/Union Territory Administrations along with various stakeholders related to Tourism Industry. Discussions held in the conference were on the norms of cleanliness of various tourist places in India, safety and security of tourist especially women tourists, seamless travel between states and interstate road taxes, completion of infrastructure projects and submission of utilisation certificate and completion certificate, timely issuance of licences to hotels, implementation of Hunar-Se-Rozgar Tak Scheme, making tourist destinations accessible for differently abled tourists, sustainable tourism and carrying capacity of destinations, constitution of regional promotion councils, to provide single window clearances for film shooting and MICE Tourism. The conference resulted in the passing of a resolution whereby the Department of Tourism of all States and Union Territories will initiate measures to ensure the safety and security of the tourists especially of women tourists. The Ministry of Tourism has also started a new campaign for the safety of women titled - “I respect women”.

1.8

As increased inflow of tourists requires better infrastructure, the Ministry is making sustained efforts to develop quality tourism

infrastructure at tourist destinations and circuits. During the 11th Plan, the Ministry of Tourism had sanctioned .4090.31 crore for a total number of 1226 tourism projects, which included projects relating to Product/Infrastructure Development for Destinations and Circuits (PIDDC) and Rural Tourism for infrastructure augmentation. During the year 2013-14 the Budget Outlay under PIDDC Scheme has been kept at the amount of .400 crore.

1.9

A scheme for development of nationally and internationally important destinations and circuits through Mega Projects has been launched by the Ministry, the purpose of which is to present before the tourist a judicious mix of culture, heritage, spiritual and eco-tourism in order to give tourists a holistic perspective of India. So far, 71 mega projects have been identified and for 53 projects of which Central Financial Assistances have been sanctioned.

1.10

In order to ensure the contribution of tourism in the rural sector, the scheme of Rural Tourism was started by the Ministry of Tourism in 2002-03 with the objective of showcasing rural life, art, culture and heritage at rural locations and in villages. The villages selected for funding were the areas which had core competence in art & craft, handloom, and textiles as also an asset base in the natural environment. The scheme also aims to benefit the local community economically and socially and enables interaction between tourists and local population for a mutually enriching experience. The promotion of village tourism is also aimed at generation of revenue for the rural communities through tourists’ visitations. A total of 203

rural tourism projects were sanctioned up to 31st December, 2013 in 29 States/Union Territories.

1.11

It has been a consistent endeavour of the Ministry of Tourism to put in place a system of training and professional education to meet the needs of the tourism and hospitality industry both qualitatively and quantitatively. National Council for Hotel Management and Catering Technology (NCHMCT), Indian Institute of Tourism and Travel Management (IITTM), Central Institutes of Hotel Management, State IHMs, and Food Craft Institutes are playing a major role in achieving the said goal. During the year 2013-14, one Central IHM at Jagdishpur (Uttar Pradesh), one Indian Culinary Institute (ICI) at Triupati, Andhra Pradesh and two State IHMs at Kakinada (Andhra Pradesh) and Kottayam (Kerala) have been sanctioned. In order to bring hospitality education into the mainstream, the Ministry is working through ITIs, Polytechnic Institutes, Government Colleges, Universities and Public Sector Undertakings. During the year 2013-14 central financial assistance to the tune of .43,89,75,682 was released to such institutes.

1.12

Under the programme for certification of skills of service providers employed in the hospitality sector instituted by the Ministry, skills of 17882 service providers have been certified during the year 2013-14.

1.13

With the basic objective to reduce the skill gap affecting the hospitality and tourism sector and to ensure the spread of economic benefit of tourism to the poor, a special initiative namely “Hunar Se Rozgar Tak” (HSRT) Programme was launched by the Ministry in the year 2009-10 for creation of employable skills amongst the unemployed youth in the age group of 18 to 28 years. This scheme has constantly been evolving and its innovative approach has not only enhanced the training output but also its spread through forays into newer skill areas. During the year 2013-14, 67646 persons have been trained under this initiative.

1.14

Though construction of hotels is primarily a private sector activity but to conform to

Annual R

eport \ 2013-14 10 Ann

ual R

epor

t \ 2

013-

14

11

the standards expected by different classes of tourists, especially from the point of view of suitability for international tourists, the Ministry of Tourism classifies hotels under the star rating system. Under this system, hotels are given a rating out of seven categories, from One Star to Five Star Deluxe, and Heritage. The Ministry has reviewed and revised the Guidelines from time to time for the ‘Approval to Hotel Projects’ and also for the ‘Classification of Star Category Hotels’ to address the requirements of the hospitality industry. The revised guidelines have tried to address issues related to the eco-friendly/energy saving measures, facilities for persons with disabilities and security and safety concerns. With a view to bring in more transparency and accountability, the Ministry has launched a web based Public Service Delivery System (PSDS) in 2013-14 for granting approvals for hotel projects, classification/re-classification and related services. The Ministry of Tourism endeavours to communicate the final decision on all such applications within 90 days of the receipt of applications which are complete in all respects. The Government of India has recently announced the extension of Investment Linked Tax incentive under Section 35 AD of the Income Tax Act to new hotels of 2 star category and above

anywhere in India to facilitate the growth of hotel accommodation in the country. The amended guidelines for classification/re-classification of Hotels require classified hotels to train a specific number of persons in every calendar year in the short duration skill development courses under “Hunar Se Rozgar Scheme”. The Prime Minister’s Skill Development Mission enjoins upon the Ministry of Tourism and the tourism industry to raise a skilled work force of 5 million persons by the year 2022.

1.15

India, being a signatory to the proclamation on full participation and equality of people with disabilities acknowledges its responsibility to ensure barrier free access at all public places including tourist destinations. People with disabilities are now acknowledged as a Consumer Group and efforts are being made to tap the potential of this group for promotion of tourist destinations in the country. Detailed instructions have been issued to all the State Governments/UTs for making all tourist-facilities which are being created with central financial assistance, barrier free.

Annual R

eport \ 2013-14 12 Ann

ual R

epor

t \ 2

013-

14

13

1.16

With the objective of providing a hygienic environment in and around tourist destinations across the country, the Ministry of Tourism was able to rope in the Archaeological Survey of India (ASI) and some Central Public Sector Undertakings like Oil & Natural Gas Corporation (ONGC), Bharat Heavy Electricals Limited (BHEL), India Tourism Development Corporation Limited (ITDC) for overall upgradation, beautification, including cleanliness and maintenance of monuments and important tourist places as part of their corporate social responsibility. Varanasi Nagar Nigam and Sulabh International have also contributed to this effort.

1.17

73% of the Himalayas are in India. The Ministry has thus launched 777 days Indian Himalayan campaign, the main motive of which is to attract tourists during the off-season in India and to boost hotel occupancy not only in the Himalayas but also in the towns where the air and rail heads for the Himalayas are located. India will become the first country to give free audio guides to the tourists.

1.18

A software has been made ready to give all smartphone owners free audio guides to 20 destinations in India which include Golden Temple in Amritsar, Jewish Synagogue in Kochi, Salar Jung Museum in Hyderabad; etc. Ultimately the service will be available in 9 international languages. Google has created a Travel Planner for 200 odd Indian destinations. India is the only country in the world right now to have a Travel Planner. By clicking a few important details of what one is looking for India, one would get a video, several pictures, 360° views and all the

relevant information about that particular place. In partnership with M/s. Google, the Ministry of Tourism has created a photo bank of more than 2,000 photos about India. Through a collaboration with Pixel, the Ministry of Tourism has created a small bank of videos about India. India is the only country to put its Sound & Light Shows on Youtube in Dolby and stereophonic sound. Now the website of the Ministry gets more than 50,000 hits on peak days and on all days more than 18,000 hits. Even the small and medium private players may draw benefits now from this website like booking of International air tickets to Delhi, Bengaluru and Mumbai and also for booking of rail tickets, bus tickets and even entire tour package through the Indian Association of Tour Operators (IATO) link on the Incredibleindia.org website.

1.19

In 2013-14, an amount of .115.62 crore has been released for promotion and development of infrastructure under the Product/Infrastructure Development of Destinations/Circuits Scheme of the Ministry of Tourism in the North-East Region. In order to showcase the tourism potential of the North-Eastern States at the international level, International Tourism Marts (ITMs) were held at Guwahati in January 2013 and at Tawang, Arunachal Pradesh in the month of October 2013. These were attended by foreign delegates from innumerable countries viz, USA, UK, Australia, France, Germany, etc.

1.20

The Ministry of Tourism extended special package of .100 crore to the Govt. of Uttarakhand for repairing etc. of the tourism assets that got affected due to natural disaster that took place in the State of Uttarakhand in the month of June 2013.

Annual R

eport \ 2013-14 14 Ann

ual R

epor

t \ 2

013-

14

15

2.1

The Organisation ◘ 2.1.1

Ministry of Tourism is the nodal agency to formulate national policies and programmes for the development and promotion of tourism. In the process, the Ministry consults and collaborates with other stakeholders in the sector including various Central Ministries/agencies, the State Governments/Union Territory Administrations and the representatives of the private sector.

◘ 2.1.2

Shri Shripad Yesso Naik is the Minister of State (Independent Charge) for Tourism.Secretary (Tourism), who is also the ex-officio Director General (DG) of Tourism,

is the executive chief of the Ministry. The Directorate General of Tourism has 20 field offices and a Gulmarg Winter Sports Projects (Indian Institute of Skiing and Mountaineering (IIS&M) within the country and 14 overseas offices. The overseas offices promote Indian tourism in the market abroad. The domestic field offices are sources of tourist information. They are also responsible for monitoring the progress of implementation of field projects by the State Governments in their respective jurisdictions.

◘ 2.1.3

India Tourism Development Corporation (ITDC) is the only public sector undertaking under the charge of the Ministry of Tourism.

Ministry of Tourismand its Functions

The Ministry also has the following autonomous institutions:

▪ Indian Institute of Tourism and Travel Management (IITTM).

▪ National Council for Hotel Management and Catering Technology (NCHMCT); and the Institutes of Hotel Management (IHMs).

2.2

Role and Functions of the Ministry of Tourism

◘ 2.2.1

The Ministry has the following main functions:

▪ All policy matters including* Development Policies

* Incentives* External Assistance* Manpower Development* Promotion & Marketing * Investment Facilitation* Growth Strategies

▪ Planning ▪ Co-ordination with other Ministries,

Departments, State/Union Territory Administrations.

▪ Regulation* Standards* Guidelines

▪ Infrastructure and Product Development* Central Assistance* Distribution of Tourism Products

▪ Research, Analysis, Monitoring and Evaluation

Chap

ter -

2

Annual R

eport \ 2013-14 16 Ann

ual R

epor

t \ 2

013-

14

17

» Secretary, Road Transport & Highways

» Chairman, Railway Board » Principal Adviser (Tourism), Planning Commission

» Additional Member (Tourism & Catering), Railway Board

* Twenty six experts in the field of Travel and Tourism Management.

* The President of each of the following Associations:

» Tourism Division of Federation of Indian Chambers of Commerce and Industry (FICCI)

» Tourism Division of PHD Chamber of Commerce & Industry (PHDCCI)

» Tourism Division of Associated Chambers of Commerce & Industry of India (ASSOCHAM)

» Tourism Division of Confederation of Indian Industry (CII)

» Travel Agents Association of India (TAAI)

» Indian Association of Tour Operators (IATO)

» Indian Tourist Transport Association (ITTA)

» Association of Domestic Tour Operators of India (ADTOI)

» Adventure Tour Operators of India (ATOI)

» Federation of Hotel & Restaurant Association of India (FHRAI)

» Hotel Association of India (HAI) » Indian Heritage Hotel Association (IHHA)

» Indian Convention Promotion Bureau (ICPB)

» Experience India Society » India Tourism Development Corporation (ITDC)

» World Travel & Tourism Council – India Initiative (WTTCII)

» World Wildlife Fund (WWF), India

Representative » Managing Director, Indian Railway Catering and Tourism Corporation, New Delhi

» Director, Indian Institute of Tourism & Travel Management (IITTM), Gwalior (Ex-Officio)

* Minister/Secretary (Tourism) of various States/UTs could be invited as Special Invitees, as and when necessary.

▪ Member-Secretary: Additional Director General, Ministry of Tourism, Government of India

◘ 2.3.2

During 2013, National Tourism Advisory Council (NTAC) meeting was held on 15.7.2013. The agenda for the meeting was (1) Cleanliness and hygiene at Tourist Sites (2) Safety of Tourists, particularly women tourists (3) Skill development in Tourism and Hospitality Sectors and (4) Wayside amenities. The industry representatives and expert members shared their views and appreciated the approach of the Ministry of Tourism for the 12th Plan, promising full support of the Travel & Tourism Industry. The NTAC constitution order along with the induction orders are placed in the website of the Ministry.

▪ International Co-operation and External Assistance* International Bodies* Bilateral Agreements* External Assistance* Foreign Technical Collaboration

▪ Legislation and Parliamentary Work ▪ Establishment Matters ▪ Overall Review of the Functioning of the

Field Offices ▪ Vigilance Matters ▪ Official Language: Implementation of

Official Language Policy ▪ VIP References ▪ Budget Co-ordination and Related Matters ▪ Plan Co-ordination ▪ Integrated Finance matters ▪ Overseas Marketing (OM) Work ▪ Welfare, Grievances and Protocol ◘ 2.2.2

The Directorate General of Tourism is responsible for the following functions:

▪ Assistance in the formulation of policies by providing feedback from the field offices

▪ Monitoring of plan projects and assisting in the plan formulation

▪ Co-ordinating the activities of the field offices and their supervision

▪ Regulation* Approval and classification of hotels,

restaurants, Incredible India Bed & Breakfast (IIB&B) units

* Approval of Travel Agents, Tour Operators and Tourist Transport Operators, etc.

▪ Inspection and Quality Control* Guide service* Complaints and redressal

▪ Infrastructure Development* Release of incentives* Tourist facilitation and information

* Field publicity, promotion and marketing

* Hospitality programmes* Conventions & conferences

▪ Human Resource Development:* Developing HRD Institutions* Setting standards and guidelines

▪ Publicity & Marketing* Policy* Strategies* Coordination* Supervision

▪ Assistance for Parliamentary Work ▪ Establishment Matters of the Directorate

General of Tourism as well as of the Ministry of Tourism

2.3

Advisory and Co-ordination Mechanism ◘ 2.3.1

The National Tourism Advisory Council (NTAC), which serves as a think-tank of the Ministry of Tourism for the development of tourism in the country, consists of representatives from various Union Ministries, trade and industry associations and experts in the field of Travel and Tourism Management. The NTAC was last re-constituted on May 1, 2013. The present composition of the Council is as follows:

▪ Chairperson: Minister in-charge of Tourism

▪ Members:* Representatives of the Ministries/

Departments of Government of India: » Secretary, Tourism » Finance Secretary » Foreign Secretary » Secretary, Culture » Secretary, Ministry of Civil Aviation » Secretary, Urban Development

Annual R

eport \ 2013-14 18 Ann

ual R

epor

t \ 2

013-

14

19

3.1

Augmentation of infrastructure is the key to the expansion of tourism sector. Major portion of the Ministry’s expenditure on planned schemes go into the development of quality infrastructure relating to tourism at various tourist destinations and circuits spread around the States/UTs.

3.2

Scheme for Products/Infrastructure Development of Destinations and Circuits

◘ 3.2.1

Under the centrally sponsored scheme of Product/Infrastructure Development of

Destinations and Circuits, the Ministry of Tourism extends Central Financial Assistance to the State Governments/Union Territory Administrations for tourism projects identified in consultation with them for the improvement of existing tourism products and also for developing new ones. 100% Central Assistance is given under the scheme for identified projects for the development of major destinations/circuits to world standard and also for rural tourism infrastructure development. Under this scheme, the Ministry of Tourism provides financial assistance up to .5 crore for the development of destinations and circuits. The upper limit of financial assistance has been increased to .25 crore and .50 crore respectively for identified mega destinations and circuits.

Development of Tourism Infrastructure

Chap

ter -

3

◘ 3.2.2

The Ministry of Tourism holds Prioritization Meetings with the States/UTs to identify the tourism projects in their States/UTs for funding. While prioritizing the projects, adequate emphasis is given to the projects involving the construction and upkeep of wayside amenities along Highways/Roads leading to tourist destinations, cleanliness at the tourism sites, projects in backward areas, etc.

◘ 3.2.3

To ensure the contribution of tourism in the development of remote and backward areas in the country, it has been decided to earmark 2.5% of total plan outlays of the Ministry of Tourism from 2011-12 for tourism

development in tribal areas and a separate Budget Head under Tribal Sub Plan (TSP) has been created. During the year 2014-15 an amount of . 32.05 crore has been earmarked under Budget Head for Tribal Sub Plan (TSP). As per standard procedure 10% of total Plan Outlay of the Ministry of Tourism is earmarked for development of tourism for North Eastern States. During 2014-15, an amount of .129 crore was earmarked for North Eastern States.

3.3

Rural Tourism ◘ 3.3.1

The scheme of Rural Tourism was started by the Ministry of Tourism in 2002-03 with the

Annual R

eport \ 2013-14 20 Ann

ual R

epor

t \ 2

013-

14

21

objective of showcasing rural life, art, culture and heritage at rural locations and in villages. The villages which had core competence in art & craft, handloom, and textiles as also an asset base in the natural environment were selected. The scheme also aims to benefit the local community economically and socially as well as enable interaction between tourists and local population for a mutually enriching experience.

◘ 3.3.2

The promotion of village tourism is also aimed at generation of revenue for the rural communities through tourists visitations. Under this scheme, funds up to .50 lakh for infrastructure (hardware, or HW) development and up to .20 lakh for capacity building (software, or SW) activities, are provided to State Government for each

identified rural tourism site. A total of 203 rural tourism projects in 29 States/Union Territories sanctioned up to 31st December, 2013.

3.4

Development of Mega Destinations and Circuits

◘ 3.4.1

Realizing that increased inflow of tourists requires better infrastructure, the Ministry of Tourism has taken the initiative for integrated development of mega destinations/circuits/projects for suitably addressing the existing infrastructure gaps, ensuring convergence of resources and programmes of other Ministries, particularly at the key destinations/circuits.The mega destinations/circuits are considered on the basis of their national importance, footfalls and future potential in consultation with the State Governments. Under this new initiative, the Ministry of Tourism provides financial assistance up to .25 crore for development of a mega destination and .50 crore for a mega circuit. Apart from this financial assistance, the Ministry is also working with other Central Govt. Ministries and concerned State Governments to achieve convergence and synergy with other govt. programmes so that the impact of investment on these destinations is maximized.

◘ 3.4.2

The process of identifying the mega projects is a continuous process and the Ministry of Tourism has identified 71 such destinations/circuits of national importance (as on 31.12.2013). The projects sanctioned are for development of World Heritage Sites, other important Heritage Sites, historically and culturally important Sites, Religious Sites and for development of Cruise Tourism. While developing these mega destinations, emphasis

is laid on the improvement of environs landscaping, illumination, improvement in solid waste management and sewerage, wayside amenities, refurbishment of monuments, construction of tourist reception centres, last mile connectivity, signages, etc.

3.5

Inter-Ministerial Co-ordination ◘ 3.5.1

An Inter-Ministerial Co-ordination Committee on Tourism Sector (IMCCTS) has been constituted under the Chairmanship of the Principal Secretary to the Prime Minister. The terms of reference of the Committee are to facilitate resolution of Inter-Ministerial issues involved in the development of tourism in the country as well as issues raised by industry associations in the tourism sector. The Members of the Committee are: Member Secretary, Planning Commission, Chairman, Railway Board, Secretaries from the Ministries of Home, Defence, External Affairs, Road Transport & Highways, Civil Aviation, Rural Development, Environment & Forests, Urban Development, Labour and Employment, Culture, Departments of Revenue, Expenditure and School Education & Literacy. Secretary, Ministry of Tourism is the Member Convener of the Committee. The last meeting of the said committee was held on 30th July, 2013. It discussed various important matters including Tourist Visa on Arrival (TVOA) facility for additional countries, TVOA facility to five more airports, collective landing facility at airports, issue of long term Restricted Area Permits (RAP) and Protected Area Permits (PAP) in North Eastern States, inclusion of hotels of two stars and above category in the Harmonised list of Infrastructure, etc.

Annual R

eport \ 2013-14 22 Ann

ual R

epor

t \ 2

013-

14

23

4.1

Niche Tourism Products ◘ 4.1.1

The Ministry of Tourism has taken the initiative of identifying, diversifying, developing and promoting niche products of the tourism industry. This is done in order to overcome the aspect of ‘seasonality’ and to promote India as a 365 days destination, attract tourists with specific interest, and to ensure repeat visits for the unique products in which India has a comparative advantage. Identifying niche products is a dynamic process. Thus, new products may be added in due course. The Ministry of Tourism has constituted Committees for promotion of Golf Tourism and Wellness Tourism.

Guidelines have also been formulated by the Ministry to support Golf, Polo, Medical and Wellness Tourism. Accordingly, the following Niche Products have been identified by the Ministry of Tourism for development and Promotion:

▪ Cruise ▪ Adventure ▪ Medical ▪ Wellness ▪ Golf ▪ Polo ▪ Meetings Incentives Conferences &

Exhibitions (MICE) ▪ Eco-tourism ▪ Film Tourism ▪ Sustainable Tourism

New TourismProducts

Chap

ter -

4

4.2

Cruise Tourism ◘ 4.2.1

‘Cruise Shipping’ is one of the most dynamic and the fastest growing components of the leisure industry worldwide. It is fast emerging as a new marketable product. India with its vast and beautiful coastline, virgin forests and undisturbed idyllic islands, rich historical and cultural heritage, can be a fabulous tourist destination for cruise tourists. With the Indian economy developing at a steady pace, middle class growing in number and increasingly possessing disposal incomes which could be spent on leisure activities, Indians could also take on cruise shipping in a big way.

◘ 4.2.2

Ocean CruiseThe Cruise Shipping Policy of the Ministry of Shipping was approved by the Government of India on 26th June, 2008. The objectives of the policy are to make India as an attractive cruise tourism destination with the state-of-the-art infrastructural and other facilities at various ports in the country to attract the right segment of the foreign tourists to cruise shipping in India and to popularize cruise shipping with Indian tourists. Some of the major steps of the Ministry of Tourism to promote cruise tourism include the following:

▪ An Inter-Ministerial Steering Committee, comprising members from various Central

Annual R

eport \ 2013-14 24 Ann

ual R

epor

t \ 2

013-

14

25

Ministries like Shipping, Home Affairs, Finance, with Secretary (Shipping) as Chairman, was constituted in June 2010. The Committee acts as a nodal body to address all issues regarding Cruise Tourism. Joint Secretary, Ministry of Tourism is the Member Secretary of this Committee.

▪ The Ministry of Tourism provides Central Financial Assistance (CFA) to the State Governments/UT Administrations/Central Government Agencies for

development of Tourism including Cruise Tourism.

▪ During 2012-13 the Ministry of Tourism sanctioned following projects for upgradation of Cruise Terminals in various ports under its scheme of guidelines for Assistance to Central Agencies for Tourism Infrastructure Development. Once implemented, the ports, namely Kochi and Chennai would become more accessible and attractive for cruise passengers:

◘ 4.2.3

River Cruise The Ministry of Tourism provides Central Financial Assistance (CFA) to State Governments/Union Territories for development of tourist infrastructure and promotion of tourism including River Cruise. Financial assistance was extended for construction of Double Hull Boats, construction of Jetties, Cruise Vessels, Boats, etc. A sum of .4762.48 lakh was sanctioned to the Government of Kerala by the Ministry of Tourism for the development of Back Water Circuit in Alappuzha in Back Water Region as a Mega Circuit in March 2013.

4.3

Adventure Tourism ◘ 4.3.1

Adventure tourism involves exploration or travel to remote, exotic areas. Adventure

tourism is rapidly growing in popularity as a tourist seeks different kinds of vacations. Any constructive activity which tests the endurance of both a person and his equipment to its extreme limit is termed as Adventure.

◘ 4.3.2

Initiatives of the Ministry of Tourism to Promote Adventure Tourism

▪ The Ministry of Tourism has issued guidelines for the approval of Adventure Tour Operators, which is a voluntary scheme, open to all bona-fide Adventure Tour Operators.

▪ The Ministry of Tourism has also formulated a set of guidelines on Safety and Quality Norms on Adventure Tourism as BASIC MINIMUM STANDARDS FOR ADVENTURE TOURISM ACTIVITIES. These guidelines cover Land, Air and Water based activities which include mountaineering, trekking, hang

Sl. No.

Name of the Project Sanctioned Year

Sanctioned Amount (.in lakh)

Released Amount (.in lakh)

1. Development of dedicated cruise berthing facilities at Cochin Port-under the scheme-Assistance to Central Agencies for Infrastructure development

2012-13 2243.32 1121.66

2. Cruise Passenger Facilities Centre in the existing Passenger Terminal at Chennai Port-under the scheme-Assistance to Central Agencies for Infrastructure development

2012-13 1724.66 862.33

Sl. No. Name of the Course

No. of Courses No. of Trainees Duration of Course

Total Expenditure ( .in lakh)

1. Snow Skiing 6 480 14 days 42.102. Water Skiing 5 150 10 days 43.503. Trekking 5 100 10 days 15.654. Parasailing 6 96 7 days 15.605. Hot Air Balloon 4 40 10 days 32.25

Total 149.10

gliding, paragliding, bungee jumping and river rafting.

▪ Central Financial Assistance is being extended to various State Governments/Union Territory Administrations for development of Tourism Infrastructure in destinations including Adventure Tourism destinations.

▪ Special efforts are made by the Ministry of Tourism to promote Inland Water Tourism by providing necessary infrastructure facilities. Financial assistance was extended for construction of Double Hull Boats, constitution of Jetties, Cruise Vessels, Boats, etc.

◘ 4.3.3

Indian Institute of Skiing & Mountaineering (IISM), Gulmarg, Jammu & Kashmir

The Indian Institute of Skiing & Mountaineering (IISM) has been made fully operational in Gulmarg, Jammu & Kashmir from January 2009. This Institute now has its own building and all modern equipments and training facilities for Adventure Sports.

During the year 2013-14, the Ministry of Tourism has sanctioned an amount of .149.10 lakh to the Institute for conduct of Adventure Courses as follows:

Annual R

eport \ 2013-14 26 Ann

ual R

epor

t \ 2

013-

14

27

◘ 4.3.4

Hunar Se Rozgar Programmes sanctioned under Niche Tourism during 2012-13

▪ 15 days Training of 56 Naturalists (in two batches of 30 and 26) in Bandhavgarh and Pench, organized by Madhya Pradesh State Tourism Development Corporation Ltd., in association with the Indian Institute of Forest Management – .3,76,320/- sanctioned.

▪ Special three months Training programme of 60 guides (in two batches of 30 each) from 10 rural/forest destinations being developed by Madhya Pradesh Eco-Tourism Development Board – .41, 01,736/- sanctioned.

▪ Training programme of 15 days for 40 Adventure Travel Escorts organized by Indian Mountaineering Foundation at Dharamshala Centre of the Western Himalayan Mountaineering Institute, Himachal Pradesh – .4,03,025/- sanctioned.

▪ Capacity Building/awareness programmes under Green Hiker Campaign (High Altitude Wetland Training Programme)

in the State of Uttarakhand, Jammu & Kashmir and Himachal Pradesh, in organized and unorganized sector for 600 trainees to be conducted by WWF – .17, 93,858/- sanctioned.

▪ 6 days Skill Testing and Certification programme for 30 River Rafting Guides organized by Jawahar Institute of Mountaineering and Winter Sports, Pahalgam in the State of Jammu & Kashmir. The programme has been completed –Grant of .1,41,510/- sanctioned.

▪ Golf caddy training programme conducted by Women’s Golf Association of India (WGAI). The training for 40 caddies (men and women) commenced in July 2012. The training was completed by September 2012 – .4, 89,640/- sanctioned.

▪ 30 days Housekeeping course for 30 persons conducted by Indian Institute of Skiing and Mountaineering, Gulmarg. The training has been completed – .2, 81,250/- sanctioned.

▪ 4 months training of 100 Nature guides by Chhattisgarh Tourism Board through Forest training schools in Chhattisgarh – .15,95,000/- sanctioned.

◘ 4.3.5

777 Days of the Indian Himalayas

A campaign titled the “777 Days of the Incredible Indian Himalayas” aimed at promoting the Himalayas, internationally was launched by the Hon’ble Minister of State for Tourism (I/C), Dr. K. Chiranjeevi on 27th September, 2013. The campaign has a twofold objective, one to attract more international tourists to India during the lean summer season and second, to remind the world that 73 % of the Himalayan region is in India. The Ministry of Tourism has decided to meet 50% of Peak fee chargeable by Indian Mountaineering Foundation (IMF) from the climbing expeditions during the period of 777 days of the campaign.

The Ministry also launched a map of Himalayan States and a Directory of Events that contains the activities to be undertaken during this period of “777 days of the Incredible Indian Himalayas” campaign. A book on safety regulations brought out by The Adventure Travel Association of India (ATAOI) was also released on the occasion. The Ministry also released two short films titled “Greatest Show on the Earth” and “Life Altering Journey”. Dr. Conrad Anker, a noted mountain climber with experience of more than 25 years of climbing expeditions in the Himalayan region shared his experiences of the area. ATAOI is collaborating with the Ministry of Tourism in this campaign and they have designed special adventure programmes running over the next 777 days.

4.4

Medical Tourism ◘ 4.4.1

Medical Tourism (also called medical travel, health tourism or global healthcare) is a term used to describe the rapidly-growing practice

of travelling across international borders to obtain health care. Services typically sought by travellers include elective procedures as well as complex specialized surgeries such as joint replacement (knee/hip), cardiac surgery, dental surgery, and cosmetic surgeries. However, virtually every type of healthcare, including psychiatry, alternative treatments, and convalescent care is available in India.

◘ 4.4.2

Besides India, there are several Asian destinations like Singapore, Malaysia and Thailand that are offering Medical care facilities and promoting Medical Tourism. India excels among them for the following reasons:-

▪ State-of-the-Art Medical facilities ▪ Reputed health care professionals ▪ Quality Nursing facilities ▪ No waiting time for availing the medical

services ▪ India’s traditional healthcare therapies

like Ayurveda and Yoga combined with allopathic treatment provide holistic wellness.

◘ 4.4.3

The Medical Tourism activity is mainly driven by the private sector. The Ministry of Tourism has only the role of a facilitator in terms of marketing this concept and

Annual R

eport \ 2013-14 28 Ann

ual R

epor

t \ 2

013-

14

29

promoting this in the key markets. The Ministry of Tourism has taken several steps to promote India as a Medical and Health Tourism Destination, which are as follows:

▪ Brochure, CDs and other publicity material to promote Medical and health tourism have been produced by the Ministry of Tourism and have been widely distributed and circulated for publicity in target markets.

▪ Medical and health tourism have been specifically promoted at various international platforms such as World Travel Mart, London, ITB, Berlin, Arabian Travel Mart etc.

▪ ‘Medical Visa’ has been introduced, which can be given for specific purpose to foreign tourists coming to India for medical treatment.

▪ An international road show on medical tourism was organized in Nairobi, Kenya & Dar-E-Salaam, Tanzania, in association with FICCI in August – September, 2012.

▪ An international exhibition road show on medical tourism India Medical Tourism Destination 2013 (Nigeria) was organized at Abuja on September 23rd and at Lagos on 25th & 26th September, 2013 by FICCI in association with the Ministry of Tourism.

▪ The Ministry of Tourism also supported the National Conference – Health Tourism in India, organized by PHD Chamber of Commerce, held at New Delhi on 26th July, 2013.

◘ 4.4.4

Fiscal Incentives Provided by the Ministry of Tourism for Development of Medical Tourism

For participation in approved Medical/Tourism Fairs/Medical Conferences/Wellness Conferences/Wellness Fairs and its allied Road Shows (PMT), the Ministry of Tourism provides Market Development Assistance (MDA). This scheme was

extended to the Medical Tourism Service Providers and Wellness Tourism Service Providers during the year 2009. Financial support under the MDA scheme is being provided to approve medical tourism service providers, i.e., the representatives of Hospitals accredited by Joint Commission for International Accredited Hospitals ( JCIAH) and National Accreditation Board of Hospitals (NABH) and Medical Tourism facilitators (Travel Agents/Tour Operators engaged in Medical Tourism and approved by the Ministry of Tourism, Government of India. MDA has been provided to accredited hospitals for participation in ‘India Medical Tourism Destination’ (IMTD) held in Nigeria in September 2013.

4.5

Wellness Tourism ◘ 4.5.1

Wellness Tourism is about travelling for the primary purpose of achieving, promoting or maintaining maximum health and a sense of well-being. It is about being proactive in discovering new ways to promote a healthier, less stressful lifestyle or finding balance in one’s life. Health Tourism holds

immense potential for India. The Indian systems of medicine, that is Ayurveda, Yoga, Panchakarma, Rejuvenation Therapy, etc., are among the most ancient systems of medical treatment in the world. India can provide medical and health care of international standard at comparatively low cost. Most of the hotels/resorts are coming up with Ayurveda Centres. The leading tour operators have included Ayurveda in their brochures.

◘ 4.5.2

The Ministry of Tourism has formulated guidelines for Wellness tourism. These guidelines address various issues including inter alia, making available quality publicity material, training and capacity building for the service providers and participation in international and domestic wellness related events. A series of sensitization workshops have also been held across the country to sensitize the wellness centres about the importance of the accreditation mechanism and the various promotional efforts of the Ministry of Tourism.

◘ 4.5.3

The Ministry of Tourism also provides financial assistance under the Market Development Assistance (MDA) Scheme to approved wellness centres, i.e. representatives of wellness centres accredited by NABH or the State Governments. The MDA assistance is for participation in medical/tourism fairs, medical conferences, wellness conferences, wellness fairs, and allied road shows.

◘ 4.5.4

In addition, the steps taken by the Government to promote medical/health tourism include promotion in overseas markets through road shows, participation in travel marts, and production of brochures, CDs, films and other publicity material. Health tourism has been specifically promoted at various international platforms such as World Travel Mart, London, ITB, Berlin.

◘ 4.5.5

Yoga/Ayurveda/Wellness has been promoted in the past years in the print, electronic, internet and outdoor medium

Annual R

eport \ 2013-14 30 Ann

ual R

epor

t \ 2

013-

14

31

under the Ministry of Tourism’s “Incredible India Campaign”.

◘ 4.5.6

The Ministry of Tourism has constituted a Wellness Tourism Providers Committee, consisting of stakeholders in the field of ‘Wellness Tourism’ and representatives of the concerned administrative ministries including the Ministry of Tourism, comprising of members of national wellness & accreditation bodies like NABH, AYUSH and stakeholders of the wellness industry. A meeting of the Wellness Tourism Providers Committee was held in June 2012, under the chairmanship of the Secretary, Ministry of Tourism. The discussions at the meeting included encouraging wellness centres to take up accreditation, identification of wellness circuits for promotion at road shows in overseas markets, development of a Database Management System to study the impact of Wellness Tourism, media plan for wellness promotion, and preparation of the Global Spa & Wellness Summit 2013, a Ministry supported event, held at Jaipur.

◘ 4.5.7

The Quality Council of India, through NABH has finalized the module for training of Spa therapist, beautician and nutritionists. The process of empanelment of training institutes has been initiated.

◘ 4.5.8

Wellness Events Supported by the Ministry of Tourism during 2013-14:

▪ Global Spa & Wellness Summit (GSWS), 2013 from 4th to 7th October, 2013 at The Oberoi in Gurgaon, Haryana.

▪ FICCI Wellness Conference 2013, at New Delhi on 5th August, 2013.

▪ International Conference on Health

Futures organized by Soukya Foundation at Bengaluru from 13 -15 November 2013.

4.6

Golf Tourism ◘ 4.6.1

Golf tourism in India is gaining interest. One of the latest trends in golf tourism is the fact that there has been a recent surge in the interest levels amongst youth the world over. India has several golf courses of international standards. Further, golf events held in India also attract domestic and international tourists. With international tourists expected to grow in the next few years, it is important that India has the right product to meet the need of the visitors. In order to tap this growing interest in golf tourism, the Ministry of Tourism is creating a comprehensive and coordinated framework for promoting golf tourism in India, capitalizing on the existing work that is being carried out, and building upon the strength of India’s position as a fast growing free market economy.

◘ 4.6.2

The Ministry of Tourism has formulated the guidelines for extending financial support for promotion of golf tourism. These guidelines address issues including inter-alia, training and capacity building for the service providers, participation in international and domestic events, related events and making available quality publicity material.

◘ 4.6.3

The Ministry of Tourism has also constituted the India Golf Tourism Committee (IGTC), which is the nodal body for golf tourism in the country. The IGTC approved 23 golf events during the year 2012-13 and released an amount of .4,31,16,488/-. The 4th meeting of the India Golf Tourism Committee (IGTC) was held on 26th November, 2013.

Annual R

eport \ 2013-14 32 Ann

ual R

epor

t \ 2

013-

14

33

◘ 4.6.4

The Ministry invited Expressions of Interest (EoI) from the Golf Clubs, Golf Event Managers, State Governments/UT Administrations, Approved Tour Operators/Approved Travel Agents and Corporate Houses seeking financial support from the Ministry of Tourism for Golf Events, Golf Shows, Golf Promotional Workshops/Events/Annual Meetings/Seminars eligible for financial support, with a view to promote Golf Tourism to and/or within India under Incredible India brand as well as to provide an opportunity for these events to use the association with the Incredible India brand to achieve international standards.

The EoI was called for Golf Events, Golf Shows, Golf Promotional Workshops/Events/Annual Meetings/Seminars organized between 15th November, 2013 & 30th June, 2014. The notice inviting EoI was issued in leading newspapers on 14th October, 2013 and on the Ministry of Tourism website www.tourism.gov.in and www.eprocure.gov.in on 14th & 17th October , 2013, respectively.

Applications received through the EoI have been evaluated by the India Golf Tourism Committee, in its meeting held on 26th November, 2013.

4.7

Polo Tourism ◘ 4.7.1

The game of Polo is said to have originated in India and it is one of the few countries in the world where this game is still preserved and practiced. The Kolkata Polo Club is the oldest Polo club in the world and is 150-year old. Therefore, Polo can rightly be termed as “Heritage Sports” of India.

◘ 4.7.2

The Ministry of Tourism promotes Polo in collaboration with the Indian Polo Association and has formulated guidelines identifying broad areas of support for promotion of this game as Niche Tourism Product.

◘ 4.7.3

The Ministry has sanctioned Central Financial Assistance of .4751.61 lakh for the development of Integrated Mega Tourist Circuit for Margin Polo-Keina-Khebaching (Khogiom) in Manipur, during 2012 -13.

4.8

Meetings Incentives Conferences and Exhibitions (MICE)

◘ 4.8.1

Today, ‘Conventions and Conferences’ are been acknowledged as a significant segment of the tourism industry. A large number of conferences are held around the world every year. In order to promote India more effectively as a convention destination, the travel industry, under the patronage of the Ministry of Tourism, had set up the India Convention Promotion Bureau (ICPB) in 1988, a non-profit organization, with members comprising national airlines, hotels, travel agents, tour operators, tourist transport operators, conference organizers, etc.

◘ 4.8.2

The important objectives of ICPB are as under:

▪ To promote India as a venue for International Congresses and Conventions.

▪ To undertake a continuing programme of creating awareness of the role and benefits of Congress and Conventions in the context of national objectives.

▪ To undertake research on the international conference market for development of India’s conference industry.

▪ To diffuse knowledge to conference industry personnel through educational programmes, seminars, group discussions, courses of study and exchange of visits

with Indian Associations/Organisations and relevant world Associations/Organizations.

◘ 4.8.3

The major Efforts of the Bureau to give Thrust to the Business of Conferences and Conventions include the following:

▪ A Video film on the Conference, a facility in India, has been produced, copies of which have been provided to the members and Indian associations for promotional activities/bidding, etc.

▪ Participation in International Travel Marts, like EIBTM, IT&CMA etc. to give exposure to India’s Conference infrastructure.

▪ Organisation of seminars to motivate Indian Associations to bid for International Conferences.

▪ Organised the “Conventions India” – MICE Conclave in May 2013, at Hotel Taj Palace, New Delhi. Also in conjunction with the Conclave a MICE Manual was brought out by the Bureau.

▪ The Ministry of Tourism, Govt. of India has developed a CD-ROM which gives detailed information on convention facilities available at various centres in India.

▪ The 7th Conventions Indian Conclave, 2012 was held at the India Exposition Mart Ltd., Greater Noida from 21-23 August 2012.

◘ 4.8.4

The Ministry of Tourism has developed guidelines for extending the benefits under Market Development Assistance (MDA) scheme to ‘Active Members’ of India Convention Promotion Bureau (ICPB) towards bidding for International Conferences/Conventions, thereby bringing more MICE business to the country. Under the scheme, associations/societies would be

Annual R

eport \ 2013-14 34 Ann

ual R

epor

t \ 2

013-

14

35

given financial support on winning the bid or for obtaining second and third positions in the bidding process, subject to the terms and conditions.

◘ 4.8.5

The business hotels and resorts at various centres in the country provide a combination of accommodation and other conference support facilities.

◘ 4.8.6

Initiatives Taken by the Ministry of Tourism for Promotion of MICE during 2013-14

▪ A Training and Development Programme on Market Development Assistance scheme extended by the Ministry of Tourism for promotion of Meetings Incentives Conventions and Exhibitions (MICE) Tourism was held on July 12th & 13th, 2013 for Members of India Convention Promotion Bureau.

▪ The Ministry of Tourism participated in EIBTM, Barcelona 2013. More than 20 members of ICPB had also represented the country at the event.

4.9

Promotion of Eco-Tourism ◘ 4.9.1

The growing tourist demand is already exerting pressure on our natural and other resources. Unless, attention is paid now for developing tourism in ecologically sustainable manner and maintaining environmental integrity, it may cause irreparable damage. Eco-tourism (also known as ecological tourism) is responsible travel to fragile, pristine, and usually protected areas that strives to be low impact and (often) small scale. It purports to educate the traveller, provide funds for ecological conservation, directly benefit the economic development and political empowerment of local communities, and foster respect for

different cultures and for human rights. Eco-tourism is held as important by those who participate in it so that future generations may experience aspects of the environment relatively untouched by human intervention.

◘ 4.9.2

The Ministry has been laying a lot of stress on maintenance of environmental integrity, considering the importance of developing tourism in an ecologically sustainable manner.

◘ 4.9.3

The Ministry recognizes following cardinal principles for development of eco-tourism:

▪ It should involve the local community and lead to the overall economic development of the area.

▪ It should identify the likely conflicts between use of resources for eco-tourism and the livelihood of local inhabitants and attempt to minimize such conflicts.

▪ The type and scale of eco-tourism development should be compatible with the environment and socio-cultural characteristics of the local community; and

▪ It should be planned as a part of the overall area development strategy, guided by an integrated land-use plan while avoiding inter-sectoral conflicts and ensuring sectoral integration associated with commensurate expansion of public services.

◘ 4.9.4

Tiger Reserves open for Tourism Activities

The Supreme Court has lifted the ban on tiger tourism in core areas of reserves and sanctuaries on 8th October, 2012 by vacating its interim ban order of 24th July, 2012 and permitted tourism in core areas. The Ministry of Tourism welcomes this move.

Annual R

eport \ 2013-14 36 Ann

ual R

epor

t \ 2

013-

14

37

and as far as possible be in conformity with the local ethos and use local materials.

4.10

Promotion of Sustainable TourismThe Ministry has constituted a Steering Committee with representatives from all the 14 sectors of the tourism and hospitality industry of India. The Steering Committee deliberated at length to formulate the Sustainable Tourism Criteria. The Committee has finalized the Sustainable Tourism Criteria and Indicators for the Accommodation Sector and the Tour Operator Sector, as these two form the most important stakeholders in the Tourism Industry. Once adopted, it would be mandatory for all organizations in travel trade and hospitality industry of India to adopt the Sustainable Tourism Criteria.

◘ 4.10.1

Initiatives Taken by the Ministry of Tourism for Promotion of Sustainable Tourism during 2013-14

As per the Results Framework Document (RFD) for 2013-14, the Ministry of Tourism has supported/organized the following Conferences:

▪ Bhopal International Conference on Sustainable Tourism 2013 organized by the Eco-Tourism Society of India from 18th to 19th April, 2013, in association with the Ministry of Tourism.

▪ United Nations World Tourism Organization (UNWTO) Commission’s Conference on Sustainable Tourism Development held at Hyderabad from 12th to 14th April, 2013.

▪ As per the RFD, the Ministry of Tourism has constituted a Committee having the representation of all major stakeholders for evolving Sustainable Tourism Criteria for India for Beaches, Backwaters, Lakes and Rivers. The Committee constituted

for the purpose has developed the Sustainable Tourism Criteria for India detailing Principles and Indicators for Beaches, Backwaters, Lakes and Rivers on 11th December, 2013.

4.11

Film Tourism ` ◘ 4.11.1

The Ministry of Tourism has issued guidelines (dated 25th July, 2012) for extending financial support to State Governments/Union Territory Administrations, for promotion of “Film Tourism’.

◘ 4.11.2

In an endeavour to establish India as a filming destination, the Ministry of Tourism and the Ministry of Information & Broadcasting (I&B) have entered into a Memorandum of Understanding (MoU) on 16th February, 2012 to promote Cinema of India as a sub brand of “Incredible India” at various International Film Festivals like IFFI Goa, European Film Market, Cannes Film Festival and markets abroad, to develop synergy between Tourism and the film industry and to provide a platform for enabling partnerships between the Indian and global film industry.

◘ 4.11.3

During the year 2013, the Ministry of Tourism has supported the Cannes Film Festival in May, 44th International Film Festival of India, Goa held from 20th to 30th November and the Film Bazaar 2013 held at Panjim, Goa from 20th to 24th November under the Memorandum of Understanding signed with the Ministry of Information & Broadcasting, for promotion of Film Tourism.

The Ministry of Tourism has also instituted a National Tourism Award for the “Most Film Promotion Friendly State/UT”.

◘ 4.9.5

The guidelines for Tourism in and around Tigers reserves’ notified by the National Tiger Conversation Authority (NTCA) have taken cognizance of various matters of concerns of the Ministry of Tourism. The Ministry of Tourism was represented in the Committee constituted to frame a comprehensive set of guidelines under Section 38 of the Wildlife (Protection) Act,1972 and other laws in force in compliance of the interim order dated 29.08.2012 from the Hon’ble Supreme Court of India in the petition for SLP(civil) No. 21399/2011.

The stand of the Ministry of Tourism during discussion in the Committee was for regulated tourism in protected areas of the country. Tourism should be based on scientific carrying capacity and sustainability principles. The Ministry of Tourism does not favour a total ban in protected Areas including Tiger Reserves. International Practices/best National Practices should be taken into consideration by the Ministry of Environment & Forests in finalizing eco-tourism guidelines for Protected Areas. Regulated and controlled tourism in Protected Areas is found to be generally helpful globally, in conservation efforts for wildlife in different countries.

The guidelines now allow a conservation fee from the tourism industry for eco development and local community upliftment work, based on bed capacity of each accommodation unit with tariff charges. This is a desirable clause for the hospitality industry.

The guidelines now also support conduct of tourism activity in the core areas and have recorded that current tourism zones where only tourist visits are permitted and there are no consumptive uses, tiger density and recruitment does not seem to be impacted. For this reason, permitting up to 20% of the Core Critical Habitat as tourism zone should

not have an adverse effect on the tiger biology needs, subject to adherence to all the prescriptions made in these guidelines.

The Ministry of Tourism sees these guidelines as path of co existence of tourism and wildlife and urges the State Governments and all stakeholders to adhere to the guidelines in letter and spirit for overall development of eco-tourism.

◘ 4.9.6

Eco-Friendly Measures to be adopted by the Hotels

◘ 4.9.7

The Ministry of Tourism has laid down guidelines for approval of Hotel Projects at the implementation stage and also guidelines for classification of operational hotels under various categories. As per these guidelines, hotels at the project stage itself are required to incorporate various eco-friendly measures like sewage treatment plant (STP), rain water harvesting system, waste management system etc.

◘ 4.9.8

Once the hotel is operational, it can apply for classification under a Star category to the Hotel & Restaurant Approval Classification Committee (HRACC) of the Ministry. During the physical inspection of the hotel by HRACC Committee, it is ensured that in addition to the afore-mentioned measures, other measures like pollution control, introduction of non-CFC equipment for refrigeration and air-conditioning, measures for energy and water conservation are also undertaken by the hotel.

Under the guidelines for project level and classification/re-classification of operational hotels, it has been prescribed that the architecture of the hotel buildings in hilly and ecologically fragile areas should keep in mind sustainability and energy efficiency

Annual R

eport \ 2013-14 38 Ann

ual R

epor

t \ 2

013-

14

39

4.12

Synopsis of Targets achieved by Niche Tourism Division as per Results Framework Document for 2013-14The Niche Tourism Division has already supported 11 events as listed below:

▪ Support to the Cannes Film Festival held from 15th to 26th May, 2013, under the Memorandum of Understanding signed with the Ministry of Information & Broadcasting, for promotion of Film Tourism.

▪ A Training & Development Programme was held on July 12th & 13th, 2013 for members of India Convention Promotion Bureau on Market Development Assistance scheme extended by the Ministry of Tourism for promotion of Meetings Incentives Conventions and Exhibitions (MICE) Tourism.

▪ FICCI Wellness Conference 2013, held at New Delhi on 5th August 2013, promoting Wellness Tourism.

▪ India Medical Tourism Destination 2013 (Nigeria) organized by FICCI in association with MoT, held at Abuja on September 23rd and at Lagos on 25th & 26th September, 2013, for promotion of Medical Tourism.

▪ National Conference-Health Tourism in India, organized by PHD Chamber of Commerce held at New Delhi on 26th July, 2013 for promotion of Medical & Wellness Tourism.

▪ The ‘777 days of Incredible Indian Himalayas’ campaign was launched by the Ministry of Tourism on 27th September, 2013 at New Delhi, to promote adventure tourism.

▪ Global Spa and Wellness Summit (GSWS), held at Gurgaon, from 4th to 7th October, 2013, promoting Wellness Tourism to India.

▪ Support to the 44th International Film Festival of India, Goa held from 20th to 30th November, 2013 under the Memorandum of Understanding signed with the Ministry of Information & Broadcasting, for

promotion of Film Tourism. ▪ Support to Film Bazaar 2013 held at Panjim,

Goa from 20th to 24th Novemeber, 2013 November under the Memorandum of Understanding signed with the Ministry of Information & Broadcasting, for promotion of Film Tourism.

▪ Hero Indian Open 2013 held from 6th to 10th November, 2013 at the Delhi Golf Club for promotion of Golf Tourism.

▪ Hero Women’s Indian Open 2013 held from 28th to 30th November, 2013 at the Delhi Golf Club for promotion of Golf Tourism

4.13

Under Section 1.6.1 of RFD, the Niche Tourism Division has conducted/supported two workshops/seminars/conferences as below:

▪ Bhopal International Conference on Sustainable Tourism 2013 organized by the Eco-Tourism Society of India from 18th to 19th April, 2013, in association with the Ministry of Tourism.

▪ United Nations World Tourism Organization (UNWTO) Commission’s Conference on Sustainable Tourism Development was held at Hyderabad from 12th to 14th April, 2013.

4.14

Under Section 1.6.2 of RFD, on Developing Guidelines/Indices/Parameters for sustainable tourism for Backwater Tourism in consultation with the States and other stakeholders, the Ministry of Tourism has constituted a Committee having the representation of all major stakeholders for evolving Sustainable Tourism Criteria for India for Beaches, Backwaters, Lakes & Rivers. The Committee constituted for the purpose has developed the Sustainable Tourism Criteria for India detailing Principles and Indicators for Beaches, Backwaters, Lakes & Rivers on 11th December, 2013.

Annual R

eport \ 2013-14 40 Ann

ual R

epor

t \ 2

013-

14

41

5.1

Hospitality Development and Promotion Board (HDPB) for Hotel ProjectsConstruction of hotels is primarily a private sector activity which is capital intensive and has a long gestation period. A constraint being faced by the hotel industry, in addition to the high cost and limited availability of land, is the procurement of multiple clearances / approvals required from the Central and State Government agencies for hotel projects. This often results in delay in the implementation of the project, cost escalation, etc. To obviate the above mentioned difficulties faced by the hospitality industry, Ministry of Tourism has set up a Hospitality Development and Promotion Board (HDPB). The Main

function of the board includes monitoring and facilitating the clearances/ approvals of Hotel Projects, both at the Central and the State Government level. The Board would be a single point for receiving applications for various clearances, approving / clearing hotel project proposals in a time-bound manner, and review hotel project policies to encourage the growth of hotel / hospitality infrastructure in the country. The board, however, will not in any way supersede the statutory clearances of other agencies but will review and monitor the clearances of hotel projects with the concerned Ministries / Departments / Authorities by meeting on fixed schedule basis. HDPB is not functional at present due to shortage of manpower in the Ministry.

Hotels andTravel Trade

Chap

ter -

5

5.2

To conform to the expected standards for different classes of tourists, especially from the point of view of suitability for international tourists, the Ministry of Tourism classifies hotels under the star rating system. Under this system, hotels are given a rating out of seven categories, from One Star to Five Star, Five Star Deluxe, and Heritage. The category of Heritage hotels was introduced in 1994. The classification is done on the basis of inspection of hotels which is undertaken by the Hotel and Restaurant Approval and Classification Committee (HRACC), set up by the Ministry of Tourism.

The Ministry has reviewed and revised

the Guidelines from time to time for the ‘Approval of Hotel Projects’ and also for the ‘Classification of Star Category Hotels’ to address the requirements of the hospitality industry. The revised Guidelines have tried to address issues related to the eco-friendly / energy saving measures, facilities for persons with disabilities, and security and safety concerns. Some of the new features include the following: (i) Measures and facilities to address the requirements of persons with disabilities includes dedicated room with attached bath room, designated parking, ramps, free accessibility in public areas, designated toilet(unisex) at the lobby level etc. (ii) Existing classified hotels and new projects have to adopt environmental

Annual R

eport \ 2013-14 42 Ann

ual R

epor

t \ 2

013-

14

43

friendly practices, (iii) Segregation of smoking and non-smoking areas in hotels, besides compliance with other requirements of the provisions under “The Cigarettes and other Tobacco Products (Prohibition of Advertisement and Regulation of Trade and Commerce, Production, Supply and Distribution) Act, 2003,” (iv) Implementation of measures to address the safety and security concerns viz. use of X-ray machines for baggage scan, CCTV, under-belly scanners for vehicles, verification of staff & service providers, hand and baggage scanners, (v) Giving commitment towards following tenets of ‘Safe & Honourable Tourism’ (vi) Training a minimum number of persons, in every calendar year in the short duration Skill Development Courses under the ‘Hunar Se Rozgar’ scheme (vii) Submission of bar license has been made mandatory for 4 Star, 5 Star, 5 Star Deluxe, Heritage Classic & Heritage Grand categories wherever bar is allowed as per local laws for hotel classification /re-classification etc.. To expedite the process of classification / re-classification of functioning hotels in one to three star categories, five Regional

Committees have also been set up in Delhi, Mumbai, Kolkata, Guwahati and Chennai to conduct inspection.

5.3

Launch of Public Service Delivery System for Project Approval, Classification/Re-classification and Related Services With a view to bring in more transparency and accountability the Ministry of Tourism, Government of India launched a web based Public Service Delivery System (PSDS) on 3.4.2013 for granting approvals for hotel projects, classification / re-classification and related services. With the help of this system, all applicants seeking approval for hotel projects classification / re-classification and related services will be able to track the progress of their applications online on a real time basis. The Ministry of Tourism endeavours to communicate the final decision on all such applications within 90 days of the receipt of application complete in all respects.

5.4

Revision of Guidelines for Classification and Re-classification of HotelsThe Government has recently studied the current tourism scenario and revised the guidelines for Classification and Re-classification of Hotels w.e.f. September 4, 2013. The revision of the guidelines will provide a higher level of services in hotels and also make the information about customers’ rights available to them on and even before their arrival. I hope that the revised guidelines will make the hotels more customer-friendly and hospitable. The important changes in the guidelines includes the following:

◘ 5.4.1

5.4.1 All hotels should clearly indicate on their website under the head ‘Facilities and Amenities provided to guests “free of cost” like complimentary breakfast (indicating broad classification like Indian breakfast, Continental breakfast or American breakfast), iron and iron board facility, shoe polishing facility, shoe horn and slippers, other “free” facilities like dental kit, shaving kit, etc. If any facility is provided only ‘on request’ but is included in the room rent, this should be mentioned on the hotel’s website under the head ‘Facilities and Amenities provided on complimentary basis’ and also mentioned to the guest when the hotel staff introduces the room to him/her on arrival. In case the ‘complimentary’ breakfast is not a buffet, the guest must be shown a list stating in English the name of all complimentary items.

◘ 5.4.2

All Star hotels shall provide water sprays or bidets or washlets or other modern water based post-toilet-paper hygiene facilities. This condition shall be applicable to all new hotels that will start operating from

1.4.2016. For the hotels which have come into operation or will come into operation before 31.3.2016 these facilities will be mandatory from 1.4.2022.

◘ 5.4.3

All hotels in the categories 4 Star, 5 Star & 5 Star Deluxe shall provide a telephone within an arm’s reach of the toilet seat. This condition shall be applicable to all new hotels that will start operating from 1.4.2016. For hotels which have come into operation or will come into operation before 31.3.2016, this guideline will be applicable from 1.4.2022.

◘ 5.4.4

All Star hotels shall provide at least two multi-purpose sockets capable of handling US, European Community and Japanese plugs at or just above the table level. It should be possible for guests to charge a laptop and cell phone simultaneously. This condition shall be applicable to all new hotels that will start operating from 1.4.2016. For the hotels which have come into operation or will come into operation till 31.3.2016, this guideline will be applicable from 1.4.2022. However, till such time as this facility is provided on a permanent basis, it will be mandatory for all star hotels to provide multi-socket adapter plugs on request.

◘ 5.4.5

All 4 Star, 5 Star and 5 Star deluxe hotels shall provide tea/coffee making facility in the room on complimentary basis. The iron and iron board facility will be made available on request in the room in 1 to 3 Star category hotels on complimentary basis and in the room in 4 Star, 5 Star and 5 Star Deluxe hotels on complementary basis. This will be stated on the hotel’s website under the head ‘Facilities & Amenities provided on complimentary basis’ and mentioned to guest while checking in.

Annual R

eport \ 2013-14 44 Ann

ual R

epor

t \ 2

013-

14

45

◘ 5.4.6

All 3 Star, 4 Star, 5 Star and 5 Star Deluxe hotels shall provide a hair dryer facility in the room on complimentary basis. In 1 Star and 2 Star, this facility will be made available on request on complimentary basis.

◘ 5.4.7

All 3 Star hotels shall have the facility of a mini fridge and all 4 Star, 5 Star and 5 Star Deluxe shall have the facility of mini bar with effect from 1.4.2014.

◘ 5.4.8

For 4 Star and below 4 Star categories the presence of a door man on duty in the lounge or sitting area in the lobby shall not be mandatory. However, in such areas the presence of staff on duty shall be obligatory around the clock, 24X7.

◘ 5.4.9

The presence of a utility kiosk/shop will not be a mandatory condition for classification under one to four Star categories. For 5 Star and 5 Star Deluxe categories one utility kiosk

or shop will be a must. No separate book shop shall be necessary.

◘ 5.4.10

Air-conditioning common areas like Lobby, Restaurants, Verandas, bar where they are open to nature on one or more sides shall not be mandatory for beach, lake, backwater, river, hill, mountain, forest or nature Hotels and Resorts.

◘ 5.4.11

All 4 Star, 5 Star and 5 Star Deluxe hotels shall provide a luminous LED wall clock with numerals of three inches or more, on display near their swimming pools.

◘ 5.4.12

A sewage treatment plant will not be a mandatory condition for hotels which have obtained completion certificate for construction before 1.4.2012.

◘ 5.4.13

All 4 Star, 5 Star and 5 Star Deluxe hotels shall install blackout curtains by 1.4.2015.

◘ 5.4.14

All 4 Star, 5 Star and 5 Star Deluxe hotels shall provide luggage racks, portable or fixed, for two large suitcases by 1.4.2015. This will be stated on the hotel’s website under the head ‘Facilities and Amenities provided on complimentary basis’ and mentioned to guests while checking in.

◘ 5.4.15

The bathrooms of all Star hotels shall have hooks for at least 3 garments in the bath room.

◘ 5.4.16

All 4 Star, 5 Star and 5 Star Deluxe hotels shall provide a safe.

5.5

Heritage HotelsThe popular concept of Heritage Hotels was introduced to convert the old palaces, havelies, castles, forts and residences built prior to 1950, into accommodation units so they reproduce the ambience and lifestyle of the bygone era. Such hotels are categorized under three categories viz. Heritage, Heritage Classic and Heritage Grand, based on the standards of facilities and services as per the applicable Guidelines.

5.6

Approval of Stand-alone RestaurantsQuality restaurants, authentic food and variety of cuisines, particularly cuisines of different States in the country, have become

increasingly popular both with domestic and foreign tourists and extend an enriching tourism experience. Accordingly, the Ministry’s scheme for the approval of stand-alone restaurants stands revived.

5.7

Guidelines for Apartment HotelsApartment Hotels are increasingly becoming popular with business travellers who visit India for assignments or family holidays, etc., which sometimes prolong for months together. With a view to providing standardized, world class services to the tourists, the Ministry has introduced a voluntary scheme for classification of fully operational Apartment Hotels in the five star Deluxe, five star, four star and three star categories.

Annual R

eport \ 2013-14 46 Ann

ual R

epor

t \ 2

013-

14

47

5.8

Approval of Guest HousesIn order to augment supply of hotel accommodation for budget tourists, both domestic and foreign, the Ministry reviewed and revised the Guidelines for the approval of Guest Houses to meet certain standards of cleanliness, hygiene and upgraded facilities and practices. The revised guidelines were aimed at addressing the changing requirements and safety and security concerns. Emphasis has been laid on measures for Cleanliness, Health, Hygiene and Pest Control. Guest Houses and other types of accommodation units are approved under this scheme if they meet certain standards of facilities and services. Such steps can potentially augment not only hotel accommodation in the budget category, but also generate employment and revenue for the States.

5.9

Approval and Classification of Timeshare ResortsIn view of the growing popularity of vacation ownership for leisure holidays and family holidays of tourist accommodation, known as Timeshare, the Ministry has introduced a voluntary scheme for classification of Timeshare Resorts (TSRs) into three star, four star and five star categories.

5.10

Incredible India Bed & Breakfast/Homestay SchemeThe scheme offers foreign and domestic tourists an opportunity to stay with an Indian family and enjoy the warm hospitality and a taste of Indian culture and cuisine in a clean and affordable place. With a view to encourage the growth of such establishments and also to simplify the procedure of approvals, the

Ministry of Tourism has recently reviewed the scheme and has simplified the guidelines by amending certain norms.

5.11

Approval of Stand-alone Air Catering UnitsThe Ministry of Tourism approves and classifies Stand-alone Air Catering Units in the country to ensure international standards in the air catering segment.

5.12

Approval of Convention CentresMeetings, Incentives, Conferences and Exhibitions (MICE) are important segments of the tourism industry. In a rapidly globalizing high growth Indian economy, MICE tourism is set to grow and the country is in need of more Convention and Exhibition Centres to meet this requirement. To encourage investment and standardize facilities in these areas, the Ministry of Tourism grants approval to Convention Centres.

Annual R

eport \ 2013-14 48 Ann

ual R

epor

t \ 2

013-

14

49

5.13

Classification of Tented AccommodationThere is an overall shortage of accommodation at tourist destinations, especially in remote areas. Therefore, to meet the demand of increasing number of tourists, the Ministry of Tourism has introduced a voluntary scheme for project approval and classification of camping facilities and tented accommodation in two categories, viz. Standard and Deluxe.

5.14

Caravan TourismThe Ministry of Tourism has recently introduced a Caravan Policy. Caravans are specially built vehicles used for the purpose of travel, leisure and accommodation. They include Recreational Vehicle (RV), Campervans, Motor Homes, etc. Caravans are unique tourism products that promote family oriented tours in circuits/destinations

not having adequate hotel accommodation. One of the essential prerequisites for Caravan tourism is the presence of sufficient Caravan Parks in the identified circuits. A Caravan Park is a place where Caravan can stay overnight in allotted spaces. Such earmarked spaces should provide basic or advanced amenities and facilities for the Caravans and the tourists. Under the policy, the Ministry has issued Guidelines that provide for Central Financial Assistance to State Governments/Tourism Corporations for developing Caravan Parks.

5.15

Incentives Provided to HotelsTo encourage the growth of hotels, on the request of the Ministry of Tourism, a Five-Year Tax Holiday was announced in the budget of 2008-09 for two, three and four star hotels that are established in specified districts which UNESCO have declared

“World Heritage Sites” (except the revenue districts of Mumbai and Delhi). For availing this incentive, the hotel should be constructed and start functioning between the period April 1st 2008 to March 31st 2013. The Government has recently announced the extension of Investment Linked Tax incentive under Section 35 AD of the Income Tax Act to new hotels of 2 star category and above anywhere in India. This will facilitate the growth of accommodation in the country.

The Reserve Bank of India (RBI) has also issued revised Guidelines on Classification of exposures as Commercial Real Estate (CRE) exposures. As per these guidelines, RBI has classified exposures to hotels outside the CRE exposure.

5.16

Skill Development MissionThe PM’s Skill Development Mission enjoins upon the Ministry of Tourism and the Industry to raise a skilled work force of 5 million persons by the year 2022. Hence, it has been made mandatory for hotels to participate in the Skill Development initiative to meet the manpower needs of the tourism and hospitality industry. The amended guidelines for classification/re-classification of Hotels require classified hotels to train a specific number of persons in every calendar year in the short duration skill development course under “Hunar Se Rozgar Scheme”.

5.17

GuidesTraining Programme for Regional Level Guides through the Indian Institute of Tourism & Travel Management (IITTM)Selection and Training of Regional Level Tourist Guides is an ongoing process and the Ministry conducts the training programmes through the Indian Institute of Tourism &

Travel Management (IITTM). The selection of Regional Level Tourist guides is done based on the guidelines for selection and grant of guide license to Regional Level Tourist Guides (RLG) of the Ministry of Tourism which is in place with effect from 22nd September 2011.

IITTM conducted the Regional Level Guide Training Programme for General and General Linguist Guides in the country in 2013 for the sanctioned intake of 721. The first phase of training commenced from 16th Sept. 2013 at IITTM Gwalior (for Northern, Western & Central region), Noida (for Northern region), Bhubaneswar (for Eastern region) and was completed on 15th March, 2014. The training commenced from 23rd Sept. 2013 at IITTM Nellore (for Southern region) and was completed on 22nd March, 2014. The duration of the training programme was 26 weeks, of which classroom teaching comprises of 20 weeks and field visit comprises of 6 weeks.

Admission notice for 2nd phase of training was issued on 27.09.2013 for vacant seats of 447 of General Guides and General Linguist Guides, the last date of receiving applications for which was November 18, 2013. The 2nd phase of training commenced in the first week of February, 2014 and will be complete by July, 2014.

5.18

Refresher training for Regional Level GuidesThe Regional Level Guides are required to undergo under go a mandatory Refresher Course within three years after/from the issuance of guide licence to him/her and thereafter, once in five years. The Ministry of Tourism sanctioned an amount of .1,44,03,300 during 2013-14 for the said course for 2342 Guides at Delhi, Mumbai, Kochi, Chennai, Bengaluru, Jaipur, Agra,

Annual R

eport \ 2013-14 50 Ann

ual R

epor

t \ 2

013-

14

51

Category No. of Approved Service Providers as on 31 March, 2013

Approval Issued during April 2013 to March 2014

Inbound Tour Operators 539 93Travel Agents 348 62Tourist Transport Operators 174 31Domestic Tour Operators 94 26Adventure Tour Operators 31 7Total 1186 219

5.21

Web-based Public Delivery SystemThe Ministry of Tourism has approved a Web-based Public Delivery System for recognition of the Travel Trade Service Providers. The objective of the system is to ease the process of filing applications by the Travel Trade Service Providers seeking recognition from the Ministry of Tourism and also to bring in transparency in granting the approvals. The Ministry of Tourism presently approves the following categories of Travel Trade Service Providers:

▪ Inbound Tour Operators ▪ Travel Agents ▪ Domestic Tour Operators ▪ Adventure Tour Operators ▪ Tourist Transport Operators

The new procedure will accept applications online from Service Providers thereby make the process paperless.

All the applications are to be submitted online through the URL http://etraveltradeapproval.nic.in and will be examined, processed and approved/rejected within 45 days from the receipt of completed applications. This initiative is part of the Ministry’s objective to move towards E-regime for approvals etc.

5.22

Visa-on-Arrival (VoA)In an effort to promote inbound tourism in the country, the government announced Tourist Visa- on- Arrival in 2010. At present, it provides Tourist Visa on Arrival facility (TVoA) to the nationals of 12 countries namely Finland, Japan, Luxembourg, New Zealand, Singapore, Cambodia, Indonesia, Vietnam, Philippines, Laos, Myanmar and South Korea.

This facility was initially available at the international airports of Delhi, Mumbai, Chennai and Kolkata. However, with effect from 15 August, 2013 this facility has been extended through Hyderabad, Bengaluru, Kochi and Thiruvananthapuram.

During the period January to December 2013, a total number of 20,294 Visa on Arrivals (VoAs) were issued as compared to 16,084 VoAs during the corresponding period of 2012 registering a growth of 26.2%.

The number of VoAs issued under the Scheme during January to December 2013 was Japan (6,448), New Zealand (3,968), the Philippines (2,967), Indonesia (2,758), Singapore (2,486), Finland (1,030), Vietnam (205), Myanmar (148), Luxembourg (145),Cambodia (120) and Laos (19).

During the period January to December 2013, the highest number of VoAs were issued at New Delhi airport (11,046) followed by Mumbai (4,206), Chennai (2,815), Kolkata (1,351), Bengaluru (380), Kochi (229), Hyderabad (165) and Trivandrum (102).

5.23

Collective Landing PermitsWith a view to encourage foreign tourist arrivals, the Government has decided to provide collective landing permits with effect from April 2013. According to the revised procedure, foreign tourists in groups of four or more arriving by air or sea, sponsored by Indian travel agencies approved by the Ministry of Tourism, Government of India and with a pre-drawn itinerary may be granted collective landing permit for a period not exceeding 60 days, with multiple entry facilities to enable them to visit neighbouring country. In order to avail of this facility the tourists or travel agencies concerned shall mandatorily fill in the applications online

Varanasi, Ahmedabad, Aurangabad, Khajuraho, Kolkata, Udaipur and Gwalior.

5.19

Training to Immigration Personnel The Ministry sanctioned an amount of .7,20,000/- to the Indian Institute of Tourism & Travel Management , Gwalior for training of immigration personnel under Capacity Building for Service Providers Scheme. The two-day training programme covered 450 officials of Bureau of Immigration handling Tourist Visa On Arrival at Kochi, Chennai, Goa , Mumbai, Kolkata, Bengaluru and Hyderabad Airports.

5.20

Approval of Travel Trade Service Provider

The Ministry of Tourism has a scheme of

approving Travel Agents, Inbound Tour

Operators, Adventure Tour Operators,

Domestic Tour Operators and Tourist

Transport Operators. Revised guidelines of

this scheme were issued on 18th July, 2011.

The aims and objectives of this scheme are

to encourage quality, standard and service in

these categories. This is a voluntary scheme

open to all bonafide agencies. The total

number of approved service providers of

Travel Trade is given below:

Annual R

eport \ 2013-14 52 Ann

ual R

epor

t \ 2

013-

14

53

on website www.indianvisaonline.gov.in A complete list of group members along with printed visa applications and their itinerary should be submitted by the tourists or travel agencies to the FRRO/FRO concerned, 72-hour in advance. The tourist or travel agencies shall also give an undertaking to conduct the group as per the itinerary and extend a further assurance that no individual would be allowed to drop out from the group at any place. The scheme has not been operational yet as the infrastructure required for the same is being sourced by the Ministry of Home Affairs.

5.24

Electronic Travel AuthorizationThe Ministry of Tourism is in a continuous process of taking a slew of measures towards accelerating the growth and development of tourism in the country. As easing the access to the country is considered to be one of the important instruments for growth and development of tourism, the Ministry of Tourism has been working with Planning Commission closely towards easing of Visa Regime through introduction of Tourist Visa-On-Arrival Facility and Electronic Travel Authorisation (ETA) to citizens of all countries except the Prior Reference (PR) Countries. The ETA would enable the prospective visitor to apply for Indian Visa from his home country online without visiting the Indian Mission and pay the visa fee also online. Once approved, the applicant will receive an email authorising him to travel to India and he can travel with a print out of this authorization. On arrival, the visitor has to present the authorisation to the immigration authorities who would then stamp the entry into the country. The ETA facility will encourage people to travel with short-term planning, take via routes while travelling to other countries and bring family members while on business visits.

5.25

Tourist PoliceThe Ministry of Tourism in consultation with State Governments/UT Administrations has proposed to set up Tourist Police at prominent tourist spots. The State Governments/UT Administrations of Andhra Pradesh, Goa, Karnataka, Kerala, Maharashtra, Himachal Pradesh, Rajasthan, Jammu & Kashmir, Uttar Pradesh, Delhi, Punjab, Madhya Pradesh and Odisha have deployed Tourist Police, in one form or the other. While a few of the State Governments have taken initiatives to deploy ex-servicemen as Tourist Security personnel, or have separate earmarked Tourist Police, the Ministry of Tourism launched a scheme of providing Central Financial Assistance for having Tourist Facilitation Security Organization (TFSO) at identified tourist destinations for the States and Union Territories in 2012. TFSO was introduced on pilot basis in Jaipur, Golconda , Kushinagar and Shravasti.

5.26

Market Development Assistance (MDA) Scheme for Promotion of Domestic TourismFor long, it has been felt that the existing MDA scheme is silent on promoting India within India itself. It was decided that the scope of the present scheme of Hospitality programme should be moulded to also make it inward looking, considering that the country offers vast and unexploited potential for domestic tourists who, along with the foreign tourists, could contribute towards pushing the economic growth further, while providing employment opportunities. The emphasis of this scheme is:

▪ To motivate travel agents/tour operators, and especially those who are yet to promote India to include tour packages to various destinations, preferably less popular and

Annual R

eport \ 2013-14 54 Ann

ual R

epor

t \ 2

013-

14

55

The Ministry of Tourism is also the member of the Transport Development Council. The Ministry of Tourism along with Indian Tourist Transporters Association ( ITTA) has made a representation for introduction of national permits for tourist buses and implementation of motor vehicles (All India permit for Tourist Transport Operators) was Rules, 1993.

As an outcome of the 35th meeting of the Transport Development Council, an Empowered Committee of officers on the ‘Issue of National permit System’ for tourist buses and goods vehicles (below 7.5 tons) has been constituted and the Deputy Director General (Travel Trade), Ministry of Tourism has been nominated as member of this committee.

Six meetings of the Empowered Committee of Officers, Chaired by Shri RK Mahajan, Commissioner & Secretary( Transport), Govt. of Bihar have been held to devise a formula and system which would result in Seamless travel of Tourist Vehicle. During this meetings it has been agreed that to have a common formula ,data on the total revenue from tourist buses has to be collected from various states before an acceptable formula is proposed by this committee. As on date relevant information has been received from Andhra Pradesh, Goa, Karnataka, Kerala, Odisha and Sikkim. The Ministry of Road Transport & Highways is following up on information from other States.

The Committee is yet to give its final report.

5.28

Code of conduct for “Safe & Honourable Tourism”The Ministry of Tourism has adopted a Code of Conduct for “Safe & Honourable Tourism” on 1st July, 2010. Thereafter, the guidelines for grant of recognition by

MoT under the categories of Inbound Tour Operator, Adventure Tour Operator, Travel Agent, Domestic Tour Operator & Tourist Transport Operator and classification of various categories of hotels, have been modified to incorporate the commitment and adherence on the part of the applicant to the Code of Conduct for “Safe & Honourable Tourism”.

On the occasion of World Tourism Day on 27th September, 2011, a half-day workshop on ‘Safe & Honourable Tourism – The Way Forward’, was organized in association with UNODC at Hotel Janpath, New Delhi. After deliberations, presentations were made by the participants, who were divided into three groups namely, ‘Hotel & Restaurant Industry’, ‘Travel Trade’ & ‘NGOs/State Governments, etc.’, in which various recommendations were made for developing India into a Safe & Honourable Tourism destination. The recommendations which emerged during this workshop relating to travel trade industry are as follows:

▪ Formation of a society on the lines of the Eco-Tourism Society, which would work independently for the promotion of Safe & Honourable Tourism in India.

▪ Protection from harassment by the Police etc., when a crime/incident is reported by a stakeholder and extension of co-operation/support by different segments of tourism industry.

▪ India Tourist Offices located abroad and Indian Missions to give handouts on Safe & Honourable Tourism to the potential tourists.

▪ Deployment of Tourist Police at important destinations, where they are yet to be deployed by the State Governments.

▪ Instead of focal points, they should be designated as Nodal Officers for training, which should take place every six months.

unexplored destinations in the country in their marketing programme.

▪ To encourage domestic tourists to visit such unexploited tourist destinations in various States and thereby project India as an attractive multi-dimensional tourist destination.

▪ To familiarize travel agents/tour operators/hoteliers about new tourism products and latest developments in the field of tourism.

The Ministry of Tourism would also provide financial assistance to tourism service providers approved by the Ministry of Tourism, or by the State Tourism Departments in the case of North Eastern States and Jammu & Kashmir, for participation in travel marts, annual conventions of Indian Association of Tour Operators, Travel Agents Association of India, Association of Domestic Tour Operators of India, Adventure Tour Operators Association, Federation of Hotels & Restaurants Association of India, Hotels Association of India, or any other National level Travel/Tour Association approved/sponsored/recognized by the Ministry of Tourism.

5.27

Seamless TravelTo overcome the bottlenecks of multiple inter – state road transport barriers, the Ministry of Tourism has been advocating the implementation of seamless travel for commercial tourist vehicles across State borders. It was felt that that there is a need for a system which would ensure a single window payment of taxes for seamless travel, and through which tax can be collected centrally and apportioned to states. This would facilitate the smooth movement of tourist traffic and avoid delays and inconvenience to tourists.

The Ministry of Tourism in collaboration with the Ministry of Road Transport &

Highways and the State Governments of NCT of Delhi, Rajasthan, Haryana & Uttar Pradesh has made an arrangement whereby taxes would be collected centrally at each of the four starting nodes at Delhi, Gurgaon, Jaipur & Agra in such a way that the taxes thus collected are apportioned and the tourist coach/car would be allowed unhindered movement in the Golden Triangle.

As a successful culmination of the collaborative, and pro – active, efforts of the Ministry of Tourism with the Ministry of Road Transport & Highways and other stakeholders, the seamless movement of commercial tourist vehicles finally began when the first tourist vehicle left Delhi for Agra on 18th July 2010.In view of the above, it is suggested that what is being done for Delhi – Agra – Jaipur sector should be replicated in other States also because:

▪ Multiple tax structures in various States severely cramp seamless movement causing discomfort to tourists. A simplified/uniform and rational tax structure cutting across all the States/Union Territories has to be implemented on top priority.

▪ A system of single window payment of taxes through which tax can be collected centrally and apportioned to states, has to be implemented to overcome the bottlenecks of multiple inter – state road transport barriers. It is recommended that an online transaction system be instituted within one year to facilitate the smooth movement of tourist traffic and avoid delays and inconvenience to tourists.

▪ The proposal for the allocation of a separate “TV” series registration for tourist vehicles and one time/annual payment of taxes would facilitate the smooth movement of tourist traffic as it would do away with the requirement to stop for payment of taxes at State borders. The Ministry of Tourism recommends the implementation of a separate “TV” series registration for tourist vehicles in the long run.

Annual R

eport \ 2013-14 56 Ann

ual R

epor

t \ 2

013-

14

57

6.1

Institutes of Hotel Management (IHMs), Food Craft Institutes (FCIs), and National Council for Hotel Management and Catering Technology (NCHMCT)

◘ 6.1.1

It has been the endeavour of the Ministry of Tourism to put in place a system of training and professional education, with necessary infrastructure support, capable of generating manpower sufficient to meet the needs of the tourism and hospitality industry, both quantitatively and qualitatively. As of now, there are 36 Institutes of Hotel Management (IHMs), comprising 21 Central IHMs and

15 State IHMs, and 7 Food Craft Institutes (FCIs), which have come up with the support of the Ministry. These institutes were set up as autonomous societies with the specific mandate to impart hospitality education/conduct training in hospitality skills.

◘ 6.1.2

For steering and regulating the academic efforts of the IHMs and FCIs, in 1982, the Ministry had set up the National Council for Hotel Management and Catering Technology (NCHMCT). The mandate of the NCHMCT is to co-ordinate the growth and general advancement in the development of hospitality management education through its affiliated Institutes. The Council’s jurisdiction

HumanResource Development

Chap

ter -

6

extends over a wide range of administrative matters including admission, fees, bye-laws, syllabus for studies, courses, research and examinations, results, regulating building plans and equipment, training, publishing periodicals, magazines, etc., as also carrying out of such government approved activities as prescribed from time to time. The NCHMCT is also the affiliating body and the 36 IHMs and 7 FCIs that have come up with the support of the Ministry are also affiliated to it for admissions and regulations of examination. The NCHMCT has also been given the mandate to affiliate private IHMs. As on date, 15 private institutes are affiliated to the NCHMCT. The NCHMCT also conducts Joint Entrance Examination ( JEE) on all India basis for admission to

the 1st year of the 3-year B.Sc. programme in Hospitality and Hotel Administration for its affiliated institutes. Admission to M.Sc. in Hospitality Administration is centrally carried out by the Council. In the case of other courses, i.e. P.G. Diploma in Accommodation Operation, P.G. Diploma in Dietetics and Hospital Food Service, Diploma in Food Production; Diploma in Food and Beverage Services; Diploma in Housekeeping Operation, Diploma in Bakery and Confectionery, Craftsmanship Course in Food and Beverage Services and Certificate Course in Hotel and Catering Management, admissions are directly carried out by the respective Institutes as per eligibility criteria prescribed by the Council for the respective courses.

Annual R

eport \ 2013-14 58 Ann

ual R

epor

t \ 2

013-

14

59

6.2

Indian Institute of Tourism and Travel Management

◘ 6.2.1

Indian Institute of Tourism and Travel Management (IITTM), set up in 1983, is a pioneer in the field of travel and tourism education and training. It provides specialized training and education for tourism and travel industry. It currently offers the following post-graduate diploma programmes.

▪ Two-year Post Graduate Diploma in Management (Tourism and Travel) – from Gwalior and Bhubaneswar.

▪ Two-year Post Graduate Diploma in Management (International Business) – from Gwalior and Bhubaneswar.

▪ Two-year Post Graduate Diploma in Management (Service Sector) – from Gwalior.

▪ Two-year Post Graduate Diploma in Management (Tourism and Leisure) – from Delhi.

▪ Two-year Post Graduate Diploma in Management (Tourism and Cargo) – from Nellore

▪ In order to tap the potential that India’s coastline offers for water-based and adventure sports, the Ministry had established the National Institute of Water Sports (NIWS) in Goa. The administrative control of NIWS stands entrusted to the IITTM.

6.3

Further Efforts to meet the Skill Gap ◘ 6.3.1

With the growing realization that it would be necessary to reinforce efforts to bridge the skill gap obtaining in the hospitality sector, the Ministry has put in place the following five-pronged strategies:

Efforts to increase the annual pass out of trained persons by expanding and strengthening the institutional infrastructure for training.

▪ Asking the existing IHMs to start craft courses.

▪ Broad-basing of hospitality education/training.

▪ A Scheme dedicated to the training and up-skilling of the existing service providers.

▪ Hunar se Rozgar programme for creation of employable skills.

▪ Skill testing and certification of the existing service providers.

◘ 6.3.2

During the year 2013-14, one Central IHM at Jagdishpur (Uttar Pradesh), one Indian Culinary Institute (ICI) at Tirupati, Andhra Pradesh and Three State IHMs at Kakinada (Andhra Pradesh), Imphal ( Manipur) and Kottayam (Kerala) respectively were set up. The Indian Culinary Institute as an autonomous body of the Ministry of Tourism will go a long way in addressing the concerns relating to the preservation of heritage Indian cuisine, research, documentation, museum and resource centre and specialized training in culinary skills.

◘ 6.3.3

The Central Financial Assistance (CFA) extended for setting up of new IHMs/FCIs is subject to certain guidelines including allocation of at least 5 acres of land by the State Government concerned and affiliation of the Institute to the NCHMCT. The normal grant is up to .10 crore, of which, .8 crore is for construction and the balance for the purchase of equipment required by the Institute. An additional .2 crore can also be granted for construction of hostels. The expenditure over and above the Central Grant is met by the respective State Governments.

For a Food Craft Institute, the Central assistance is limited to .4.75 crore. Financial assistance is also extended for upgradation of institutional infrastructure such as construction of hostels and modernization of laboratories.

6.4

Broad-basing of the Hospitality Education

◘ 6.4.1

The Ministry has also decided to bring hospitality education into the mainstream through Government vocational schools, Industrial Training Institutes (ITIs), Polytechnic Institutes, Government Colleges, Universities and Public Sector Undertakings. The Central assistance will be available to all. The assistance can be utilized for creation of infrastructure necessary for the conduct of courses/trainings. Under the policy of broad-basing of hospitality education, grants have so far been provided to 31 ITIs, 7 Degree Colleges, 4 Polytechnics, 26 Schools and 15 Universities to start new hospitality courses.

◘ 6.4.2

During the year 2013-14, 5 ITIs in Punjab refunded the funds sanctioned to them with the plea that they were not interested in pursuing the programme. However, Himachal Pradesh who had already taken

up proposals for introducing Hospitality Education in 10 ITIs forwarded another proposal for starting Hospitality courses in three more ITIs viz. Baroh, Baijnath and Jogindernagar which are under examination. We have received a proposal from Madurai Kamaraj University, Madurai, Tamilnadu. The University intends to start a 5-year Integrated Course in Tourism and Hotel Management. During the year funds to the tune of .43,89,75,682 was released to various Institutes.

6.5

Important Initiatives during the year 2013-14

◘ 6.5.1

Hunar Se Rozgar Tak, Programme

A special Initiative was launched in 2009-10 for creation of employable skills amongst the youth belonging to economically weaker strata of Society in the age group of 18 to 25 years(Upper age limit raised to 28 years in November,2010) with the basic objective to reduce the skill gap affecting the hospitality and tourism sector and to ensure the spread of economic benefit of Tourism to the poor. The programme offers short duration courses of 6-to 8 weeks which are fully funded by MoT. Initially covering two courses i) Food and Beverage Services; and ii) Food Production. Housekeeping Utility, Bakery & Patisserie

Annual R

eport \ 2013-14 60 Ann

ual R

epor

t \ 2

013-

14

61

were added subsequently. With the growing acceptability of the initiative more trades/training areas were added like to bring up Drivers, Golf Caddies, Stone Mason, Security Guards and Tourist Facilitators etc.

The hospitality trades under the initiative are being implemented by MoT’s own Institutes (21 Central IHMs, 17 SIHMs, 9 FCIs), Indian Institute of Tourism and Travel Management (IITTM), National Institute of Tourism and Hospitality Management (NITHM), Hyderabad, India Tourism Development Corporation (ITDC), Kerala Institute of Tourism and Travel Studies (KITTS), Indian Railway Catering and Tourism Corporation Ltd. (IRCTC), Institutes identified by State Governments, Classified Hotels, Hotels/equivalent establishments under the State Tourism Development Corporations. As regards the non-hospitality trades, like bringing up Drivers, Golf Caddies, Security Guards, Stone Masonry, Tourist Facilitators etc, these are implemented by State Governments/agencies designated for the purpose.

During the year 2013-14, 67646 persons have been trained under the initiative. HSRT is ever innovative in its approach so as to enhance the training output and to reach newer areas. The following steps have been taken in this direction:

6.6

Skill Testing & Certification Programme of the Existing Service ProvidersA programme for certification of skills of service providers employed in the hospitality sector has been instituted by the Ministry under which the service providers undergo a 5-day orientation programme, followed by practical test and viva voce. So far the facilities have been instituted at 21 Central IHMs, 16 SIHMs, 5 FCIs and NITHM.

During 2013-14, skills of 17882 service providers were certified.

A similar skill training programme for development of skills for the Travel and Tourism sector has also been launched. The programme is being implemented by the Indian Institute of Travel and Tourism Management (IITTM) in collaboration with Indian Tourist Transporter Association(ITTA). IITTM-Noida had completed the certification of 131 candidates during 2013-14.

6.7

Training of locals running Home Stay Arrangements for tourist at Leh (Ladakh)The programme launched in 2011-12 has been run successfully by IHM Srinagar during the year 2013-14 also.

◘ 6.7.1

Tie-up with Army Units

Tripartite implementation arrangement has been made involving MoT for funding, IHM for academic support and Army units for providing training infrastructure. During 2013-14, 221 persons were trained under this initiative.

◘ 6.7.2

Training of Sentenced Prisoners at Tihar Jail

DIHM at Lajpat Nagar has conducted a training course, as part of HSRT, for prisoners at Tihar Jail, Delhi. 130 candidates have been trained in 2013-14.

◘ 6.7.3

Training of Differently Abled Persons

IHM at Goa have successfully conducted courses for Differently Abled persons.

6.8

Driving Skill IHM Srinagar had successfully conducted training of 106 candidates during the year 2013-14. State Government of Himachal Pradesh, Assam Tourism Development Corporation and Madhya Pradesh State Tourism Development Corporation have also trained 3500, 90 and 155 candidates respectively during the year 2013-14.

6.9

Heritage Walk Escorts and Heritage Virsa Sarthi (New Proposed Initiatives) The six week’s training programme has been introduced as a fusion of 3 important initiatives of MoT: Hunar Se Rozgar Tak, Earn While You Learn and Campaign Clean India. The programme is being run on pilot basis in Delhi first, aims to bring up escorts and volunteers to accompany/guide tourists on identified Heritage Walk Stretches. The Trainees would be adopting Stretches for cleanliness under the Campaign Clean India. The Programme is being implemented by IITTM at its Noida campus. IITTM had so far trained 23 candidates in Walk Escort and 40 Candidates as Virsa Sarthi.

6.10

Skin Care & Spa Therapy, Basic Fitness Training, Flower Arrangements in Hotels & Events (New Programmes)Under the Ministry’s scheme of Capacity Building for Service Providers, three new training programmes of 8 weeks duration each, have been introduced. The eligibility for first course is 8th pass and 12th pass for next two courses. During 2013-14, 1110 persons were trained by Punjab Heritage and Tourism Promotion Board.

6.11

Other Proposed New InitiativesProvide trainings to Polo Grooms, Wellness Tourism Service Providers and Nature Guides.

◘ 6.11.1

Tour Assistants, Transfer Assistance and Office Assistants in Tourism Sector

A six week’s training programme has been introduced. The Programme is a specific effort under Earn While You Learn Initiative of the Ministry of Tourism. This is aimed at providing manpower at entry level positions as Tour Assistants, Transfer Assistance and Office Assistants in Tourism Sector for the age group of 18 to 28 years graduate students. The programme is to be implemented by IITTM with MoT funding.

6.12

Details of Other Training Efforts ◘ 6.12.1

A six-week training programme was launched in 2012-13 to bring up a work force for handling tourists, particularly, pilgrims in the State of Jammu & Kashmir. The person so trained will serve at Mata Vaishno Devi, Amarnath Yatra, Shrines at Srinagar and Buddhist Monasteries at Leh. 239 persons were trained during the year 2013-14.

◘ 6.12.2

ITDC has successfully completed the first pilot programme of training to bring up security guards in Travel/Tourism/Hospitality sector. ITDC proposes to organise more training programmes for Security Guards. During 2013-14, 60 persons were trained.

Annual R

eport \ 2013-14 62 Ann

ual R

epor

t \ 2

013-

14

63

7.1

Domestic Media CampaignsDuring the financial year 2013-14, the Ministry of Tourism undertook various activities for promotion of Domestic Tourism and the spread of Social Awareness messages. These included the following:

▪ Campaigns to promote tourism to the North East Region and to the State of Jammu & Kashmir were released on Doordarshan and in private television channels across the country.

▪ An advertising campaign at the T3 Terminal of the Delhi International Airport as well as Mumbai International Airport on the theme “Go Beyond” was undertaken.

▪ Social Awareness campaigns on the concepts of ‘Cleanliness’, ‘Hospitality’, ‘Civic Responsibilities’, and ‘Good Behaviour Towards Tourists’, were released on Doordarshan and private television channels across the country.

▪ Social Awareness Campaigns have been released on Digital Cinema Theatres in major Indian cities.

▪ A domestic online campaign featuring ads showcasing various tourism destinations across the country was launched in major websites.

▪ A domestic radio campaign featuring radio jingles on Campaign Clean India, HSRT was released on FM Radio Channels across the country has been launched.

Publicity andMarketing

Chap

ter -

7

7.2

Incredible India International Campaigns ▪ The Ministry of Tourism undertakes

centralized international media campaigns – print, electronic and online, under the ‘Incredible India’ brand line in key source markets as well as potential markets across the world.

▪ The Ministry of Tourism released a Global Print Campaign in major source markets. The campaign featured ‘Life of Pi’ creatives sourced in collaboration with M/s Fox International were used in addition to the ‘Find What You Seek’ Creatives.

▪ The Ministry of Tourism released a Global Television Campaign as a part of

which, ‘Life of Pi’ creatives sourced in collaboration with M/s Fox International were used in addition to the ‘Find What You Seek’ Creatives.

▪ The Ministry of Tourism released a Global Online Campaign on major websites.

7.3

Other Promotions ▪ Advertisements on the ‘Clean India

Campaign’ were released on Access Cards of the Tirumala Tirupati Devasthanam (TTD) through the year.

▪ The Ministry participated in the Travel and Tourism Fairs held in Hyderabad, Ahmedabad Surat, Kolkata Chennai, Bengaluru, Mumbai and Delhi.

▪ The Ministry participated in South Asian

Annual R

eport \ 2013-14 64 Ann

ual R

epor

t \ 2

013-

14

65

Travel & Tourism Exchange (SATTE) held in New Delhi in 2014. The North Eastern States participated as co-exhibitors in the India Pavilion set up in the exhibition.

▪ Advertisement support has been extended to the ‘The Week’ and the ‘India Today’ Magazines. In addition ad-hoc advertisements have also been released in other publications and souvenirs.

▪ Branding was undertaken in international events like the IIFA Awards in Macau in July 2013 and in the World Ranking Snooker Championship 2013 organized by the Billiards & Snooker Federation of India.

▪ An advertorial campaign was undertaken in newspapers across the country to highlight the various initiatives and schemes of the Ministry of Tourism.

▪ The Ministry signed an MoU with M/s Google for aiming at mutual co-operation for development of various online tourism initiatives.

▪ The Ministry has signed an agreement with M/s Genesys International Corporation Limited, for creating, developing and maintaining Walking Tours product which

is an online, interactive webs product that will help national and international tourists, plan and take walking tours in all major cities in India.

▪ The Ministry has also signed an agreement with M/s Audio Compass (India) Pvt Ltd to deliver guided, multi-media and interactive walking tours on its website through a dedicated API link or a separate website and/or mobile application. As part of this agreement, Audio Compass would design, develop and produce content for interactive multi-media walking tours of major Indian cities, monuments and tourist destinations to be hosted on Incredible India website.

7.4

Production of Publicity Material ▪ The Ministry of Tourism produced the

Incredible India Promotional Calendar 2014 showcasing various tourism destinations across the country.

▪ A composite North-East Travellers’ Companion was printed.

▪ The Ministry of Tourism produced five tourist guide books on the topics ‘Buddhist Circuits and Sites in India’, ‘State of Jammu & Kashmir’, ‘Uttarakhand’ and ‘Madhya Pradesh’ and the city of ‘Kochi’in collaboration with M/s Eicher Publications.

▪ Two TVCs on Himalayas were produced for promoting tourism to the Himalayan States. The TVCs were showcased on the launch of the ‘777 days of Himalayas’ campaign on the occasion of World Tourism Day 2013.

7.5

WebsitesThe promotional website of the Ministry of Tourism www.incredibleindia.org has been comprehensively revamped and updated. The website www.incredibleindia.org offers complete audios of Indian Sound & Light

Shows. These are available in stereophonic sound. Central Financial Assistance is being provided to State Governments within guidelines for computerization and IT projects.

7.6

Marketing Objectives of Overseas OfficesThe Ministry of Tourism, Government of India, through its 14 offices overseas endeavours to position India in the tourism generating markets as a preferred tourism destination, to promote various Indian tourism products vis-à-vis competition faced from various destinations and to increase India’s share of the global tourism market.

The above objectives are met through an integrated marketing and promotional strategy and a synergised campaign in association with the Travel Trade, State Governments and Indian Missions. The specific elements of promotional efforts undertaken overseas include Advertising in the Print and Electronic Media, participation in Fairs & Exhibitions, organising Seminars, Workshops, Road Shows and India Evenings,

printing of Brochures and Collaterals, Brochure Support/Joint Advertising with Travel Agents/Tour Operators, inviting the Media and Travel Trade to visit the country under the Hospitality Programme, etc.

7.7

Assistance to Service Providers under the Market Development Assistance (MDA) SchemeUnder the Market Development Assistance Scheme, the Ministry of Tourism, Government of India, has provided financial support to approved Tourism service providers (i.e. hoteliers, travel agents, tour operators, tourist transport operators, etc.), for undertaking the following tourism promotional activities overseas:

▪ Sales-cum-Study Tour ▪ Participation in Fairs/Exhibitions ▪ Publicity through printed material.

Tourism Department of all States and Union Territories (UTs are also eligible for benefits under MDA Scheme) for participating in Fairs/Exhibitions and Road Shows held overseas.

Annual R

eport \ 2013-14 66 Ann

ual R

epor

t \ 2

013-

14

67

7.8

Familiarization Tours under the Hospitality ProgrammeOne of the important elements of the Marketing Strategy and Plan of the Ministry of Tourism is the Hospitality Programme, under which the Ministry of Tourism invites editorial teams of travel publications, journalists, photographers, TV teams, travel agents, tour operators, etc. from overseas, through the Indiatourism offices overseas, to effectively project India as an attractive multi-dimensional tourist destination offering a vast range of attractions. These invited guests are able to get first hand information/knowledge of the Indian tourism product during their familiarization tours on the Ministry of Tourism’s hospitality.

Travel Agents, Tour Operators and Media Representatives from important tourist generating markets overseas were invited, not only to visit the varied tourist attractions of the country but to participate in and cover events including the International Travel Mart in Assam and Arunachal Pradesh, Himalayan Run & Trek Event, Incredible India Travel Bazaar 2014 etc. During the year 2013-14 a total number of 353 guests visited India under the hospitality scheme of the Ministry of Tourism.

7.9

Participation in Travel Fairs and ExhibitionsIndiatourism offices overseas have participated in the major international Travel Fairs and Exhibitions in important tourist generating markets the world over as well as in emerging and potential markets to showcase and promote the tourism products of the country. These include Arabian Travel Market (ATM) in Dubai, ITB – Asia in Singapore, World Travel Market (WTM) in London, ITB in Berlin, Top Resa in France, IMEX in Frankfurt, FITUR in Madrid etc.

7.10

Some Major Promotional Activities Undertaken for Overseas PromotionThe Ministry of Tourism, Govt. of India undertook a series of promotional initiatives to aggressively promote tourism to India.

◘ 7.10.1

Road Shows

As part of the promotional initiatives undertaken, Road Shows were organized in important tourist generating markets overseas with participation of different

segments of the travel industry. The Road Shows comprised presentations on India followed by one-to-one business meetings between the trade delegation from India and the travel trade in the respective countries.

▪ Kingdom of Saudi Arabia ( Jeddah, Riyadh and Damman),

▪ Nordic Europe (i.e Oslo, Stockholm and Helsinki)

▪ Australia (Sydney and Melbourne) ▪ USA (East Coast) ▪ South East Asia ( Singapore, Kuala

Lumpur and Manila) ▪ USA (West Coast)/Canada and China

(Shanghai, Beijing and Gungzhou) ▪ Germany (Hamburg, Dusseldorf,

Stuttgart and Munich) ▪ Austria (Vienna)

Besides, India Tourism Offices in overseas also participated in Road Shows organized by Tour Operators/Travel Agents in countries under their respective jurisdiction.

◘ 7.10.2

Food Festivals

For promotion of Indian Cuisine, which is an integral component of the Indian Tourism product, support has been extended to Indian Food Festivals by sponsoring Indian Chefs for the food festivals organized in the following countries:

▪ South America (Paraguay, Suriname, Colombia)

▪ South Korea (Seoul) ▪ Taiwan (Taipei) ▪ Vietnam (HoChi Minh, Hanoi, Cambodia) ▪ Germany (Hamburg) ▪ Belgium (Brussels) ▪ Southern European (Malta) ▪ Dominican Republic (Santo Domingo,

Havana)

▪ Pacific Coast (Peru) ▪ Caribbean (Cuba) ▪ Mexico (Guadalajara, Chichen Itza) ▪ Argentina (Buenos Aires) ▪ Central America (Panama, Costa Rica) ▪ South Africa (Pretoria) ▪ Saudi Arabia ( Jeddah) ▪ Egypt (Cairo) ▪ Thailand (Bangkok)

◘ 7.10.3

Outdoor Publicity

For greater visibility of “Incredible India”, outdoor advertising campaigns including advertising on buses/trams, hoardings and billboards have been undertaken at prominent places in major cities all over the globe.

To increase the visibility of Incredible India, branding has been undertaken at the major international airports.

◘ 7.10.4

Printing of Brochures

Tourist publications have been printed in foreign languages, by the overseas offices, to meet the requirements of the markets under their jurisdiction. These include Mandarin, Cantonese, Arabic, French, Hebrew, Spanish, Portuguese, German, Russian, Hungarian, Romanian, Polish, Croatian, Japanese, Korean, Taiwanese, Norwegian, Finnish and Swedish.

◘ 7.10.5

Others

MoUs have been entered into with Air India and the Indian Railway Catering and Tourism Corporation (IRCTC) for undertaking joint promotional activities overseas.

Annual R

eport \ 2013-14 68 Ann

ual R

epor

t \ 2

013-

14

69

8.1

Information and Research Activities ◘ 8.1.1

The Market Research Division of the Ministry of Tourism is responsible for collection, compilation and dissemination of information on various aspects of inbound, outbound and domestic tourism in India. The statistics collected by the Division include data on foreign tourist arrivals, domestic and foreign tourist visits, foreign exchange earnings from tourism, etc.

◘ 8.1.2

Periodical surveys are also undertaken to assess the profile of international and domestic tourists, expenditure patterns,

tourist preferences, satisfaction levels, etc. Based on the requirement of the Ministry, this Division also undertakes tourism surveys, studies for preparation of master plans/perspective plans/Detailed Project Reports (DPRs) for development of tourism in the country, economic and statistical research studies like Taxes levied on Tourism Sector vis-a-vis other services sector like export, feasibility studies, etc.

◘ 8.1.3

Preparation of Tourism Satellite Account, to know the contribution of tourism in the GDP and scenario of employment of the country, is also one of the major tasks of the division.

Statistics, Surveysand Studies

Chap

ter -

8

8.2

Foreign Tourist Arrivals (FTAs)8.2.1 FTAs in India during 2013 were 6.97 million (Provisional) with a growth of 5.9%, as compared to the FTAs of 6.58 million during 2012 registering a growth of 4.3% over 2011.

8.3

Foreign Exchange Earnings (FEE) from Tourism

◘ 8.3.1

Tourism is an important sector of Indian economy and contributes substantially in the country’s Foreign Exchange Earnings.

◘ 8.3.2

The FEE from tourism in rupee terms during 2013 was .1,07,671 crore (Provisional) with a growth of 14.0%, as compared to the FEE of .94,487 crore during 2012 registering a growth of 21.8% over 2011.

◘ 8.3.3

The FEE from tourism in terms of US dollars during 2013 was US$ 18.445 billion (Provisional) with a growth of 4.0%, as compared to FEE of US$ 17.737 billion during 2012 registering a growth of 7.1% over 2011.

Annual R

eport \ 2013-14 70 Ann

ual R

epor

t \ 2

013-

14

71

Foreign Tourist Arrivals and Foreign Exchange Earnings during the years 2000-2013

Year Foreign Tourist

Arrivals (in nos.)

Percentage Change Over Previous Year

Foreign Exchange Earnings

( .in crore)

Percentage Change Over Previous Year

Foreign Exchange

Earnings (in Million US$)

Percentage Change Over Previous Year

2000 26,49,378 6.7 15,626 20.6 3,460 15.02001 25,37,282 (-) 4.2 15,083 (-) 3.5 3,198 (-) 7.62002 23,84,364 (-) 6.0 15,064 (-) 0.1 3,103 (-) 3.02003 27,26,214 14.3 20,729 37.6 4,463 43.82004 34,57,477 26.8 27,944 34.8 6,170 38.22005 39,18,610 13.3 33,123 18.5 7,493 21.42006 44,47,167 13.5 39,025 17.8 8,634 15.22007 50,81,504 14.3 44,360 13.7 10,729 24.32008 52,82,603 4.0 51,294 15.6 11,832 10.32009 51,67,699 (-) 2.2 53,700 4.7 11,136 (-) 5.92010 57,75,692 11.8 64,889# 20.8 14,193# 27.52011 63,09,222 9.2 77,591# 19.6 16,564# 16.72012 65,77,745 4.3 94,487# 21.8 17,737# 7.12013 69,67,601 5.9 1,07,671# 14.0 18,445# 4.0

# Provisional

8.4

Domestic Tourism 8.4.1 The estimates of domestic tourism are compiled on the basis of data furnished by State/UT Governments and other information available with the Ministry of Tourism. The number of domestic tourist visits during the year 2013 are 1145 million (Provisional), showing a growth of 9.59% over 2012.

8.5

Surveys & Studies ◘ 8.5.1

The Surveys & Studies commissioned by the Ministry of Tourism are useful in getting inputs for formulation of policies and programmes for the development of tourism in the country. The Ministry also provides central financial assistance to State Governments/UT Administrations for the preparation of Master Plans/Detailed Project Reports (DPRs)/Feasibility Studies and conducting statistical surveys/studies.

◘ 8.5.2

Details of Surveys, Studies, DPRs, etc. currently ongoing or completed during 2013-14 (as on 31.3.2014) are given at Annexure III.

8.6

Tourism Satellite Account ◘ 8.6.1

It is important to know the contribution of tourism in the total economy and the total

jobs in the country. National Accounts (prepared every year by the Ministry of Statistics & PI) measure the growth and contribution of various sectors like manufacturing, agriculture, services such as banking, transport, insurance, etc., while computing the GDP of the country. However, the System of National Accounts is not able to measure the growth and contribution of tourism in GDP. This is because tourism is not an industry in the way industry is defined in the System of National Accounts.

◘ 8.6.2

Instead, tourism is a demand based concept defined not by its output but by its use. Industries defined in National Accounts, such as air transport, hotels & restaurants, etc. produce the same output irrespective of whether it is consumed by tourist or non-tourist. While the total output of these industries is captured by the National Accounts, it is only the consumption by tourists that defines the tourism economy, which is not readily available in the National Accounts. To assess the specific contribution of tourism, the need for a Tourism Satellite Account (TSA) thus arises.

◘ 8.6.3

The 1st Tourism Satellite Account for India (TSAI) for the reference year 2002-03 was prepared in the year 2006. The 2nd TSAI was prepared in 2012 for the reference year 2009-10. As per the 2nd TSAI-2009-10 and subsequent estimation for the next two years namely 2010-11 and 2011-12, the contribution of tourism to total Gross Domestic Product (GDP) and employment of the country were as given below:

Year Contribution of Tourism in GDP of the Country (%)

Contribution of Tourism in Employment of the Country (%)

Direct Indirect Total Direct Indirect Total2009-10 3.68 3.09 6.77 4.37 5.80 10.172010-11 3.63 3.05 6.68 4.63 6.15 10.782011-12 3.66 3.08 6.74 4.94 6.55 11.49

Annual R

eport \ 2013-14 72 Ann

ual R

epor

t \ 2

013-

14

73

9.1

Co-operation with International and Multilateral Organizations

◘ 9.1.1

The Ministry of Tourism, engages in consultations and negotiations with various international and multilateral organisations such as United Nations World Tourism Organization (UNWTO), Economic and Social Commission for Asia and the Pacific (ESCAP), Bay of Bengal Initiative for Multi-Sectoral Technical and Economic Co-operation (BIMSTEC), Mekong - Ganga Co-operation (MGC), Association of South East Asian Nations (ASEAN), South Asian Association for Regional Co-operation (SAARC), and South Asian Sub-Regional Economic Co-operation (SASEC).

◘ 9.1.2

India joined the Global Leaders for Tourism Campaign launched by UNWTO and WTTC on 11th April, 2013. Dr. Taleb Rifai, Secretary General, UNWTO accompanied by Union Minister for Tourism handed over an “Open Letter” to Vice President Shri M. Hamid Ansari. The letter jointly signed by Mr. Rifai and Mr. David Scowsill, President and CEO, World Travel and Tourism Council (WTTC) urges world leaders to join hands with the leaders from the other countries as well as with UNWTO and WTTC to position travel and tourism higher on the global agenda.

◘ 9.1.3

The Ministry of Tourism, Government of India hosted the 25th Joint Meeting of

InternationalCo-operation

Chap

ter -

9

UNWTO Commissions for South Asia, East Asia and the Pacific and UNWTO Conference on Sustainable Tourism Development in Hyderabad from 12th to 14th April, 2013. The above events were attended by delegates from 21 countries, 8 UNWTO affiliate members, 2 regional organizations and many industry organizations.

◘ 9.1.4

India participated in the 13th and 14th Meeting of UNWTO Committee on Statistics and Tourism Satellite Account held in Madrid, Spain on 1st – 2nd July, 2013 and 14th – 15th January, 2014.

◘ 9.1.5

India participated in the 95th Session of the UNWTO Executive Council Meeting held in

Belgrade, Serbia from 26th to 29th May, 2013 and 20th Session of the UNWTO General Assembly, 96th and 97th Session of the UNWTO Executive Council, 54th meeting of the UNWTO Regional Commission for South Asia and UNWTO Ministerial Round Table meeting held in Livingstone, Republic of Zambia and Victoria falls, Zimbabwe from 24th – 29th August, 2013. During the meeting India was re-elected as the Member of the UNWTO Executive Council for a period of four years and the Chairman of the UNWTO Commission for South Asia for a period of two years.

◘ 9.1.6

India participated in the World Travel and Tourism Council (WTTC) Asia Summit held in Seoul, Republic of Korea on 10th – 11th September, 2013.

Annual R

eport \ 2013-14 74 Ann

ual R

epor

t \ 2

013-

14

75

◘ 9.1.7

India hosted the 1st Tourism Working Group Meeting of the BIMSTEC member countries in New Delhi on 23rd September, 2013. The Meeting was attended by the representatives from Myanmar, Thailand, Bhutan and Sri Lanka.

◘ 9.1.8

India has partnered with UNWTO’s T-20 initiative for promoting dialogue on global tourism growth among the Tourism Ministers of different countries of the world. India participated in the 5th T-20 Tourism Ministers meeting held in London on 4th November, 2013.

◘ 9.1.9

India participated in the 11th ASEAN India Tourism Working Group Meeting held in Kuching, Sarawak, Malaysia on 18th January, 2014.

9.2

Bilateral/Multi-lateral Tourism Co-operation Agreements

◘ 9.2.1

The International Co-operation Division of the Ministry holds consultations and negotiations with other countries for signing of Agreements/Memorandum of Understanding (MoU) for bilateral/multilateral co-operation in the field of tourism, organizes Joint Working Group Meetings with other countries and attends Joint Commission Meetings, in co-ordination with the Ministries of Commerce, Culture, Civil Aviation, External Affairs, Finance, Petroleum, etc. for development and promotion of tourism. India has signed 50 bilateral/tripartite Agreements/MoUs/Protocols with other countries to widen the links of friendship and promote co-operation in tourism sector.

◘ 9.2.2

A Joint Working Group on Tourism Co-operation between India and Ukraine was held in New Delhi on 8th April, 2013 for enhancing further development of tourism in both the countries.

◘ 9.2.3

The Ministry of Tourism, Government of India and the Japan Tourism Agency, Ministry of Land, Infrastructure, Transport and Tourism, Government of Japan signed a Memorandum for strengthening co-operation in the field of Tourism on 22nd January, 2014 in New Delhi.

9.3

External Assistance ◘ 9.3.1

The Ministry of Tourism also takes up development of tourism related infrastructure with external assistance. A loan agreement for 7331 million Japanese Yen was signed with Japan Bank of International Co-operation ( JBIC) now known as Japan International Cooperation Agency ( JICA), on 31st March, 2003 to undertake the

Ajanta-Ellora Conservation and Tourism Development Project (Phase II). The main components of the project are monument conservation, improvement of Aurangabad Airport, afforestation, improvement of roads, construction of tourist complexes, water supply at tourist attractions, public awareness activities, human resource development and computerization of tourist information. The work on all the components of this project is over and the Project Management Consultants are preparing the Project Closure Report. The validity of loan expires on 31st July, 2014.

◘ 9.3.2

The Ministry of Tourism, Government of India along with the Departments of Tourism of the Governments of Bihar and Uttar Pradesh and International Finance Corporation (World Bank Group) have entered into an agreement to co-operate in upgrading the quality of services and goods provided for tourists along the “Buddhist Circuit” in UP and Bihar in October 2013. Under this agreement, the signatories envisaged a strategy which aimed at broader integrated Buddhist Circuit Tourism Development Project, for both Buddhist pilgrims and those wishing to experience the essence of Buddhist heritage.

Annual R

eport \ 2013-14 76 Ann

ual R

epor

t \ 2

013-

14

77

10.1

IntroductionIndia Tourism Development Corporation (ITDC) is a Public Sector Undertaking under administrative control of the Ministry of Tourism. Incorporated on 1st October 1966, ITDC played a key role in the development of tourism infrastructure in the country. Apart from developing the largest hotel chain in India, the ITDC offered tourism related facilities like transport, duty free shopping, entertainment, production of tourist publicity literature, consultancy etc.

ITDC has played a committed and pivotal social role in the development of tourism infrastructure in backward areas, thereby trying to promote regional balance.

After the disinvestment of 18 hotels, ITDC

consolidated its remaining activities and restructured itself to take up diversified service-oriented business activities like consultancy and execution of tourism and engineering projects, training consultancy in hospitality sector, event management and mounting of Son-et-Lumeire (SEL) Shows, etc.

10.2

Organizational Set-upThe present organizational set-up at the corporate level comprises Managing Director, Functional Directors and heads of business groups viz. The Ashok Group of Hotels, Corporate Marketing, Events Management, Ashok International Trade, Ashok Travels & Tours, Ashok Creatives & Public Relations, Ashok Institute of Hospitality & Tourism

India Tourism Development Corporation Limited

Chap

ter -

10

Management and Engineering Services Division supported by Human Resource Management, Finance & Accounts, Vigilance & Security, Administration and Secretarial etc.

10.3

Network of ITDC ServicesThe present network of ITDC consists of 8 Ashok Group of Hotels, 7 Joint Venture Hotels including one yet to be completed hotel, 1 Restaurant, 11 Transport Units, 1 Tourist Service Station, 7 Duty Free Shops at airports/seaports, 2 Sound & Light Shows and 3 Catering Outlets. Besides, ITDC is also managing a Hotel at Bharatpur and a Tourist Complex at Kosi.

10.4

Subsidiary CompaniesDetails below indicate ITDC’s investment of .11.11 crore in the paid-up capital of seven subsidiary companies as on 31.03.2014 (provisional) :Name of the Subsidiary Company ITDC’s

Investment (.in crore)

MP Ashok Hotel Corporation Ltd. 0.82Utkal Ashok Hotel Corporation Ltd. 4.69Ranchi Ashok Bihar Hotel Corporation Ltd

2.49

Assam Ashok Hotel Corporation Ltd. 0.51Pondicherry Ashok Hotel Corporation Ltd.

0.82

Donyi Polo Ashok Hotel Corporation Ltd.

0.51

Punjab Ashok Hotel Company Ltd. 1.27Total 11.11

Annual R

eport \ 2013-14 78 Ann

ual R

epor

t \ 2

013-

14

79

10.5

Capital StructureThe details are as under:

2012-13 ( .in crore)

2013-14 ( .in crore)

Authorized Capital

150.00 150.00

Paid-up Capital 85.77 85.77Reserves & Surplus

225.99 *

Net Worth 311.76 *

Authorized Capital and Paid-up Capital remain unchanged as on 31.03.2014.

10.6

Pattern of Share holding The authorised and paid-up capital of the Corporation as on 31.03.2014, stood at .1150.00 crore and .85.77 crore respectively. The pattern of shareholding is indicated below:

*Reserves & Surplus and Net worth for the year 2013-14 is yet to be audited.

Government 87.03%Indian Hotels Ltd. 7.87%Banks & Financial Institutions 4.41%Other Bodies Corporate 0.18%General Public & Employees 0.51%

10.7

Financial PerformanceThe key figures relating to financial performance of the Corporation for the last four years and for the year 2013-14 are tabulated below:

2009-10 2010-11 2011-12 2012-13 2013-14 (Prov.)*

Turnover 299.75 392.36 423.06 440.64 465.56Profit before Tax -20.51 -11.73 22.02 5.48 11.56Profit after Tax -14.31 -8.59 8.54 2.99 8.91Direct Foreign Exchange Earnings 15.09 14.12 20.38 19.73 8.22

Annual Accounts for the financial year 2012-13 were completed in time and Annual General Meeting (AGM) was also held before stipulated time.

10.8

Plan SchemesFor the financial year 2014-15, the revised budget estimates for capital outlay is .71.12 crore which includes .69.17 crore towards renovation/improvement in hotels/restaurants.

10.9

Memorandum of Understanding (MoU)The MoU for the year 2014-15 was signed between the Ministry of Tourism and ITDC

*This will be worked out after finalisation of annual accounts.

envisaging targets for financial and non-Financial (Dynamic, Sector-specific and Enterprise-specific) parameters.

10.10

The Ashok Group of HotelsThe Ashok, New Delhi won ‘National Tourism Award’ and Today’s Traveller Award 2013’ for Best Convention Centre.

Executive Chef Shri Rajan Loomba has been awarded the Best Chef (4 to 5 Star Deluxe, Heritage Grand and Classic Hotels category) in the National Tourism Awards 2012-13.

The Ashok Group of Hotels hosted many prestigious events successfully during the year . The Ashok played host to important events like Association for Research in Vision and Ophthalmology Conference, Balmer Lawrie-IEC Conference, Woman & Child Development Conference, CABE-Central Advisory Board of Education Meeting, Confederation of Indian Industry, Central Vigilance Commission, Delhi Ophthalmologycal Society, B4E Summit, International Federation of Training & Development Organisations, Civil Services Day, 7th ASCAPAP 2013, 777 Incredible Indian Himalayas etc. Various important conferences/events were also held at Vigyan Bhawan and Hyderabad House.

To savour the fineries of food, various important events and promotions were organised at ITDC hotels which received tremendous response.

ITDC hotels actively participated in the implementation of training to students under “Hunar -Se -Rozgar Tak” (HSRT) scheme of the Ministry of Tourism. These hotels are acting as test laboratories for “Hunar-Se-Rozgar”.

Three new outlets named ‘S Pangaea’, ‘S Nom Nom’ and ‘Zerroco’ have been opened at The Ashok, New Delhi.

A renovation drive for upgradation of rooms at Hotel Kalinga Ashok, Bhubaneswar and Hotel Jammu Ashok is in progress.

ISO Certification of kitchens at Lalitha Mahal Palace Hotel, Mysore, Hotel Kalinga Ashok, Bhubaneswar and Hotel Jammu Ashok is in progress.

10.11

Ashok Events The Ashok Events division is managing Events, Conferences and Exhibitions etc. both within the country and abroad since 2002. As an Event Manager, it is responsible for planning, co-ordination and deliverance of various requirements/arrangements that contribute to the success of an event, conference, exhibition etc. It has established itself as a preferred professional conference organizer and a leading Event Manager with Ministries/Departments/Organisat ions/Institutions of the Government of India.

Some of the major events handled by the division during 2013-14 include: USICON 2014 Conference, 61st CABE Meeting, IAACA Executive Committee Meet-CVC, 25th Joint Commission Meeting of the United Nations World Tourism Organisation (UNWTO), Commission for East Asia and the Pacific and the Commission for South Asia and the UNWTO Conference on Sustainable Tourism Development, Announcement on Foreign Trade Policy, Meeting with State Secretaries of Welfare/Social Justice to discuss DBT, Civil Services Day – 2013, E-9 Technical Meeting, National Tourism Advisory Council Meeting of the Ministry of Tourism, XI Asia–Pacific Postal Union Congress 2013 (APPU 2013), Exhibitions

(.in crore)

Annual R

eport \ 2013-14 80 Ann

ual R

epor

t \ 2

013-

14

81

of “50 Years of Empowering India through Education” of Kendriya Vidyalaya Sangathan at various States, International Tourism Mart 2013 at Tawang etc.

Through its event management activity, the Division also acts as a catalyst in the generation of business for other Divisions of the Corporation like The Ashok Group of Hotels, Ashok Creatives and Ashok Travels & Tours.

10.12

Ashok International Trade (AIT)AIT Division of ITDC facilitates duty free shopping facilities to international travellers. ITDC continuous to consolidate its duty free business at the seaports. At present the Division is operating six Duty Free Shops at Kolkata, Haldia, Chennai, Mangalore, Visakhapatnam and Goa seaports. In addition, ITDC is also operating duty free shop at Coimbatore airport. The Division has also been successful in acquiring the right to develop and operate the duty free shop at Paradip Seaport which is one of the major seaports in India.

In future, ITDC plans to open new duty free shops at Kakinada, Kandla and Tuticorin seaports. The division also plans to bid for concession rights of duty free shops at small airports.

10.13

Ashok Travels & ToursAshok Travels & Tours (ATT), is in-house Travel Agency of ITDC that provides a host of unparalleled travel related services like air ticketing, transport and package tours etc.

ATT is an IATA approved agency and is a member of various National and International

travel and tourism organisations. It has Pan-India presence with network of eleven branches in Delhi, Mumbai, Chennai, Bengaluru, Kolkata, Varanasi, Aurangabad, Hyderabad, Guwahati, Patna and Ranchi.

In the year 2012-13, ATT achieved an all time high turnover of .107 crore. ATT plans to operationalise air ticket booking from all its branches. ATT has launched an Online Travel Portal on 3rd March, 2014.

10.14

Ashok CreativesAshok Creatives, with its commitment towards tourism promotion, continued to extend its expertise in tourism promotion and developmental projects of the Ministry of Tourism and other clients.

The Division focused stand on sourcing additional work (consisting of publicity collaterals and creative jobs) from its existing and new client’s viz. Tribal Cooperative Marketing Development Federation of India Limited (TRIFED), Delhi Mumbai Industrial Corridor Development Corporation (DMICDC) etc. continued towards execution of creative and print assignments. The Division is also making aggressive marketing efforts to source in works from PSUs and Government bodies as well as co-ordinating with empanelled agencies to work as co-partners in assignments and bid for new works relating to design, print production and advertising.

Ashok Creatives designed and produced several works for the Ministry of Tourism and Archaeological Survey of India (ASI) besides production of collaterals and advertising assignments for various Ministerial Conferences and Events viz. The Ministry of Railways, Ministry of Rural Development, Ministry of Culture, Ministry

Annual R

eport \ 2013-14 82 Ann

ual R

epor

t \ 2

013-

14

83

of Health and Family Welfare, Ministry of Housing and Urban and Poverty Alleviation, Department of Administrative Reforms – Ministry of Personnel etc.

Advertising assignments in the print media have also been undertaken for the in-house advertising requirements of ITDC and its units as well as promotions for various initiatives/packages.

10.15

Public Relations & CulturePublic Relations & Culture Division continued its mandate to promote and maintain the image of the Corporation in the right perspective. Constant liaison with the media and organizing of press meets and interviews ensured positive coverage and good feedback of new initiatives. Guest comments received have been commendable. Hospitality as extended to VIPs and CIPs have also been appreciated and suitable mileage received from the media.

Towards maintaining the Corporation’s image and profile, advertisements and exclusive advertorials on recent activities of ITDC, as well as promotional packages were designed and released in the print media.

Individual films on The Ashok, Samrat, Janpath and Lalitha Mahal Palace, Mysore were produced towards publicity/promotion of The Ashok Group of Hotels during various overseas, trade events/marts. Promotional kits were also designed and produced.

On the Cultural front, several events and painting exhibitions and Book launches were organised at The Ashok. The events consisted of lifestyle/fashion events and media related functions as well as their Annual Award functions.

“Feel India” – A cultural extravaganza showcasing myriad shades of cultural and mesmerizing moments – An initiative of Incredible India and ITDC organised from February 2014 onwards.

The Script and Designing of the Coffee Table Book titled “The Ashok – Capital Icon”, has been completed and the job is under production.

As an additional activity, PR and Media Relations works have also been outsourced to new clients viz. The 4th OECD World Forum in India on Statistics, Knowledge and Policy, under the aegis of the Ministry of Statistics (October 2012) and the Golden Jubilee Celebrations of Kendriya Vidyalaya Sangathan (KVS) ( July to December 2013) and the coverage/feedback received has been well appreciated.

10.16

Sound & Light ShowsITDC is pioneer in mounting of Sound & Light Shows and is continuing with its efforts to introduce more shows in the country. At present, ITDC is in the process of implementing the SEL projects sanctioned by the Ministry of Tourism/State Tourism Departments at Ross Island (Andaman & Nicobar Islands), Deoghar ( Jharkhand), Ludhiana (Punjab), Shalimar Bagh, Dal Lake ( Jammu & Kashmir) & Tilyar Lake, Rohtak (Haryana). Government of Odisha has also assigned two SEL projects to ITDC at Bhubaneswar.

Detailed Project Reports for SEL projects at Moosi Maharani ki Chattri (Rajasthan), Jammu, Katra and Leh ( Jammu & Kashmir), Diu Fort (Daman and Diu), Tripura, Daultabad in Aurangabad (Maharashtra) have been submitted for sanction.

The Sound & Light Shows at Purana Quila, Delhi and Red Fort, Delhi are being operated by ITDC.

10.17

Ashok Consultancy and Engineering Services The Ashok Consultancy and Engineering Services Division mainly work in execution of tourism infrastructure projects, consultancy services to the Ministry of Tourism and State Tourism Departments, engineering works of ITDC and Joint Venture hotels.

The Division continues to be involved in renovation of various properties of ITDC. The division is involved in various projects like construction of Convention Centre at Hotel Ranchi Ashok, illumination of waterfalls at Chitrakot, construction of memorial in the name of Smt Vidya Watiji at Moranwali Village, tourism infrastructure projects in North-east States like Manipur, Mizoram, preparation of DPR for development of Little Andaman as a tourist

destination. Consultancy Services have been provided for setting up of hotel at Agartala on PPP mode, appointment of transaction advisor for leveraging of ITDC properties etc.

10.18

Ashok Institute of Hospitality & Tourism ManagementAshok Institute of Hospitality & Tourism Management (AIH&TM) is the Human Resource Development division of India Tourism Development Corporation Ltd. This institute came into existence in 1971 for in-house training of staff and executives in ITDC hotels.

The following activities are being currently undertaken by AIH&TM :-

▪ It is an ISO 9001-2008 certified institute run by ITDC. AIH&TM has the distinction of being the first ISO certified Hospitality Institute in the Asia Pacific region. It has the affiliation with Kurukshetra University.

Annual R

eport \ 2013-14 84 Ann

ual R

epor

t \ 2

013-

14

85

▪ The Institute conducts undergraduate courses, Diploma and Certificate courses in Hospitality trades.

▪ AIH&TM is conducting one year residential training programmes sponsored by the Ministry of DONER in various fields of Hospitality at Bengaluru and Mysore. Approximate 300 number of students have availed the facility of this course. The placement record of this course is above 70% and students are well placed in Hospitality and Airline industry.

▪ AIH&TM in association with the National Institute of Open Schooling under the Ministry of Human Resource Development, Government of India is jointly conducting various diploma courses relating to Hospitality and Tourism Management.

▪ The Ministry of Tourism, Government of India has granted State/UT status to AIH&TM, ITDC for empanelling private institutions to conduct Hunar-Se-Rozgar skill training programme sponsored by the Ministry. AIH&TM, ITDC proposes to conduct training of minimum 8000 candidates under this scheme for the year 2013-14.

▪ AIH&TM provides industrial training to interested candidates from various colleges at ITDC hotels.

▪ Approval has been granted to run hospitality courses of six months to two years duration in association with Mewar University at Jaipur and Chittorgarh.

▪ AIH&TM achieved the MoU target under competency and leadership development by conducting training for more than 805 mandays of training for executives and around 1000 mandays of training were conducted for non-executives as against the target for 825 mandays.

10.19

Technology DevelopmentsIn order to cope with latest marketing technology, ITDC launched its website on

26th September, 2012 in a new avatar together with portal facilitating bookings of hotels, tickets, tours etc. through online payment gateway system. This will facilitate the Corporation to enable its esteemed guests to make online bookings and payments.

ITDC has also upgraded its Hotel Management System to take full advantage of advances in information technology. The new system provides improved control mechanism and better analytical technologies to manage profiling of data related to guests. For managing the data created by three Delhi based hotels, a Data Centre has been created at The Ashok with Disaster Recovery site at Janpath Hotel.

10.20

Environment Management InitiativesITDC being a responsible CPSE has adopted various eco-friendly measures like Effluent Treatment Plant (ETP), Rainwater Harvesting System and energy & water conservation measures in its hotels.

All Delhi based Hotels have Effluent Treatment Plant (ETP) and Rainwater Harvesting System. Hotel Janpath has Solar Heating Plant. As regards outside Delhi, Hotel Jammu Ashok and Hotel Jaipur Ashok have ETPs. The kitchen of all Delhi based units and Hotel Jaipur Ashok are ISO certified. ITDC is committed to energy conservation at every stage of its operations during the year. ITDC continues to maintain its thrust on energy conservation.

10.21

Corporate Social Responsibility (CSR) ▪ As a CSR initiative, ITDC is imparting

training for skill development to the interested youth between the age group of 18-28 years and who are minimum 8th class pass, under “Hunar Se Rozgar” scheme.

ITDC is also paying a scholarship of .1400 as Ashok Fellowship to each trainee through its own resources on successful completion of the training. AIH&TM also assists the students in finding suitable placements.

▪ ITDC has been entrusted with partnership of Clean India Pilot Project at Qutab Minar, New Delhi. The project was launched by Hon’ble Minister of Tourism on 20th June, 2012. The Pilot Project has successfully brought various stakeholders on one platform.

10.22

Human Resource Management Human Resource Management Division is vital especially for service industry. The total manpower of ITDC for the year 2013-14 as on 31.03.2014 is 1733 employees in number (excluding 100 direct contract employees). Out of 1733 employees, 511 employees belong to Scheduled Castes (SCs), 40 to Scheduled Tribes (STs), 88 to other Backward Classes (OBCs) and 250 women employees.

10.23

Industrial RelationsThe overall industrial relations situation in ITDC continued to be harmonious and cordial. There was no loss of man days in ITDC Headquarter and its units as on date.

10.24

Implementation of Official Language PolicyDuring the year, the Company continued its efforts to give impetus to the use of Hindi in official work through motivation and training. Cash incentives were granted to the employees on doing prescribed quantum of work in Hindi. Hindi workshops were organized to provide practical training of noting-drafting and other works in Hindi. Various Hindi competitions were also organized during Hindi Fortnight celebrations for giving impetus to the use of official language in day-to-day work. On this occasion Lok Nritya Manchan, Hindi Kavigoshthi and Hindi Prize Distribution Events were also organized to encourage Official Language in the Corporation.

Annual R

eport \ 2013-14 86 Ann

ual R

epor

t \ 2

013-

14

87

Welfare Measures & Vigilance

Chap

ter -

11

11.1

Scheduled Castes/Scheduled Tribes CellThe Liaison Officer for the Scheduled Castes/Scheduled Tribes Cell in the Ministry who attends to the grievances on service matter of Scheduled Castes and Scheduled Tribes employees of the Ministry and its attached/subordinate offices is a Deputy Secretary/Director level officer. The Cell issues directions to all the administrative authorities for compliance with the reservation orders issued from time to time.

11.2

Reservation for SC, ST and OBC Candidates

All recruitments in the Ministry and its subordinate offices are being made as per the orders of reservation issued by the Government from time to time and reservation rosters are maintained accordingly. Regular annual returns on the subject are forwarded to the concerned Authorities.

11.3

Employment Opportunities to Differently Abled PersonsThere is no specific scheme or budget allocation for differently abled persons in the sphere of activities of the Ministry. As per Government orders, efforts are continued by the Ministry for exploring job opportunities for differently abled persons.

11.4

ComplaintsThe Ministry of Tourism has a Complaint Cell headed by Assistant Director General. Regional Complaint Cells exist in the Regional India Tourism Offices. The State Governments have also been requested to set up Complaint Cells at the state level.

11.5

VigilanceThe Vigilance Division in this Ministry is headed by a Chief Vigilance Officer of the rank of Joint Secretary, assisted by a Deputy Secretary/Director, Under Secretary and Assistant. All possible efforts are made to process complaints received in the Ministry

and to get them investigated on time. Wherever necessary, the cases are also referred to the Central Vigilance Commission/Central Bureau of Investigation (CBI).

Annual R

eport \ 2013-14 88 Ann

ual R

epor

t \ 2

013-

14

89

Progressive Use of Hindi

Chap

ter -

12

12.1

Joint Director, Official Language (OL) heads the Hindi Section. It ensures compliance of the provisions of the Official Language Act, 1963, Official Language Rules, 1976 and various orders/instructions issued by the Department of Official Language from time to time on progressive use of Hindi for official purposes.

12.2

The Official Language Implementation Committee (OLIC) is constituted under the Chairmanship of Additional Director General. Its quarterly meetings are held

regularly. Under the period of review, these meetings were organized on 30.05.2013, 30.08.2013, 30.10.2013 and 17.01.2014.

12.3

The Ministry of Tourism has a scheme (introduced in 1989) named “Rahul Sankrityayan Parayatan Puraskar Yojana” to award books written originally in Hindi on subjects related to Tourism. Under this scheme there are first, second and third prizes of .40,000, .30,000 and .20,000 respectively, and one consolation prize of .10,000. Four books have been selected for awarding the prize for the year 2012-13.

12.4

Correspondence in Hindi As per Official Language Rules, 1976 and Annual Programme of the Department of Official Language, efforts were made to achieve the targets of correspondence in Hindi with offices and persons located in “A” “B” and “C” Regions.

12.5

Compulsory Training in Hindi Almost all the officers and the employees have proficiency or working knowledge in Hindi. All stenographers and typists are trained in Hindi Stenography/Hindi typing

respectively.

12.6

Translation and Bilingual Printing of Manuals, Rules, etc. Apart from monitoring the implementation of the Official Language Policy and programme of the Govt., the unit undertakes Hindi translation of documents under Section 3(3) of Official Language Act, 1963. Materials relating to Department Related Parliamentary Standing Committee, Paras of 195th and 200th Report of CAG, India Tourism Statistics, 2012, ATR of Consultative Committee etc. were translated in to Hindi.

Annual R

eport \ 2013-14 90 Ann

ual R

epor

t \ 2

013-

14

91

12.7

Special Measures for Promoting the Use of Hindi ▪ Office notified under Rule 10(4): Total

21 subordinate offices of the Ministry have been notified under Rule 10(4) for doing Official work in Hindi.

▪ Incentive Scheme and Cash Award – Under the Annual Incentive Scheme for doing original Official work in Hindi for the year 2012-13, one employee has been awarded first prize of .2000.

▪ Hindi Diwas and Hindi Pakhwada: Hindi Pakhwada was organized in the Ministry of Tourism from 16th-30th September, 2013. Competitions such as Rajbhasha Gyan, Hindi Nibandh, Paryatan Gyan and Noting-Drafting Competitions were held during this period. Total Seven competitions for 15 categories were held in which 57 officers and employees participated and they won 78 prizes. On 1st November, 2013 a “Puraskar Samaroh (Prize-awarding function)” was organized in the Ministry of Tourism, where Secretary (Tourism) gave away cash awards and certificates to the winners of the competitions.

▪ Hindi Workshop: Two Hindi workshops,

one on noting-drafting in Hindi and other on doing Hindi work on Computer were organized on 30.09.2013 during Hindi Pakhwada. A Hindi noting-drafting workshop was also held on 21st Jan. 2014 in the Ministry.

12.8

Hindi Salahakar Samiti Hindi Salahakar Samiti of the Ministry of Tourism is constituted under the Chairmanship of the Minister of State for Tourism (IC). Its meetings are to be held twice in a year.

12.9

Inspection of Committee of Parliament on Official Language The Second Sub-Committee of the Committee of Parliament on Official Language inspected the Ministry of Tourism and the Hotel Jaipur Ashok, Jaipur on 28thNovember, 2013.

12.10

Inspection by the Officers of the Ministry The Officials of the Official Language Division of the Ministry inspected its 16 subordinate offices outside Delhi to review the progress of the use of Hindi in their working. Four Delhi offices have also been inspected during the year.

12.11

Department Website Two websites of the Ministry are bilingual and the work of rendering Hindi version of 3rd website is being done. Hindi software has been provided to various Divisions and Sections in the Ministry so that they can work in Hindi on the computers.

Annual R

eport \ 2013-14 92 Ann

ual R

epor

t \ 2

013-

14

93

13.1

Tourism is a service industry with a strong female presence. That is all the more reason why gender sensitization and ensuring equal rights to the women and men are important concerns of the Ministry. The Ministry of Tourism is committed to the Articles 15, 16 and 39 of the Constitution of India that prohibit discrimination of any form against women and to provide for equal opportunity and equal pay for equal work, irrespective of sex.

13.2

Women Officers in the Ministry are posted at the Headquarters, in Regional Offices and also in the Overseas Offices. The women

employees of this Ministry play a pivotal role in the organization of conferences, seminars, exhibitions and road shows of national and international importance.

13.3

The Ministry has a Grievances Cell for women to address problems and grievances faced by them.

Gender Equality

Chap

ter -

13 CAT Cases

Chap

ter -

14

14.1

The following cases of the Ministry of Tourism and its subordinate offices are pending before the Central Administrative Tribunal (CAT) as on 31.03.2014:-

▪ Sh. Raj Kumar filed an O.A. No.1791/2013 in Hon’ble CAT, New Delhi for revision of grade pay.

▪ Sh. Sunder Lal filed an O.A. No.1792/2013 in Hon’ble CAT, New Delhi for revision of grade pay.

▪ Smt. Ansuya Rawat filed an O.A. No.1794/2013 in Hon’ble CAT, New Delhi for revision of grade pay.

▪ Sh. Ajit Pal filed an O.A. No.1795/2013 in Hon’ble CAT, New Delhi for revision of grade pay.

▪ Smt. Anita Kapoor filed an O.A. No.1796/2013 in Hon’ble CAT, New Delhi for revision of grade pay.

▪ Sh. J.P. Shaw filed an O.A. No.157/2013 in Hon’ble CAT, Kolkata for Overseas posting to IT, Tokyo.

Annual R

eport \ 2013-14 94 Ann

ual R

epor

t \ 2

013-

14

95

15.1

In order to promote transparency and accountability the Right to Information Act (RTI Act), 2005 of the Government of India has already been implemented in this Ministry. In accordance with the provision of Section 4 (I) (b) of this Act, the Ministry has posted information and Guidelines on various schemes, projects and programmes being implemented by it along with its organizational set-up, functions and duties of its officers and employees etc. Records and documents etc. have been made

available on the Ministry’s official website www.tourism.gov.in under a distinct Section namely RTIA. It has also been hyperlinked appropriately to the other Sections of the website of this Ministry.

15.2

Information on the activities of the Ministry in respect of implementation of Right To Information Act, 2005 is provided in its Annual Reports. These Reports are available to the general public on the above said website of the Ministry and is also kept in the library.

15.3

Information which are not otherwise available at the official website can be obtained by the Citizens of India on payment of requisite fees as prescribed in the Right To Information Act, 2005.

15.4

The Ministry has notified nineteen (19) First Appellate Authorities and fifty eight(58) of its officers as the Central Public Information Officers (CPIOs) who are responsible for furnishing information to the Citizens within their distinct functional domain.

Implementation of Right toInformation (RTI) Act, 2005

Chap

ter -

15

Annual R

eport \ 2013-14 96 Ann

ual R

epor

t \ 2

013-

14

97

control in accounting matters. ▪ Maintaining Appropriation Audit

Registers for the Ministry of Tourism as a whole and to watch the progress of expenditure under various Grants operated by the Ministry of Tourism.

▪ Arranging internal inspection of payments and the accounting records maintained by various subordinate formations and Pay & Accounts Office of the Ministry and inspection of records pertaining to the transactions of the Ministry of Tourism, maintained in Public Sector Banks. Pay & Accounts Office carries out pre-check of bills submitted by the Drawing & Disbursing Officers (DDOs) for payment. In some cases Pay & Accounts Officers authorize Cheque Drawing & Disbursing Officers to operate funds up to a certain

level through issue of “Letter of Credit”. All payments made by DDOs are subject to post-check. Any discrepancies/shortcomings founds in the working of the DDOs (both cheque & non-cheque drawing) are pointed out in the Internal Audit reports of those Offices.

16.2

The Pay & Accounts OfficeThe Pay & Accounts Office compiles the monthly accounts on the basis of the receipts collected and the payments authorized by them after reconciling and incorporating the accounts of Cheque Drawing & Disbursing Officers (DDOs) and submit these accounts to the Principal Accounts Office. The other important functions of the Pay & Accounts

16.1

Secretary (Tourism) is the Chief Accounting Authority of the Ministry of Tourism. He discharges this responsibility with the assistance of the Additional Secretary & Financial Adviser (AS&FA) of the department and the Financial Controller. The Financial Controller heads the accounting organization and reports to the Secretary through the AS&FA. The Accounting organization comprises the Principal Accounts Office, Internal Audit Wing and one Pay & Accounts Office at Delhi. The Financial Controller is Head of the Department for the accounting organization and is responsible for:

▪ Consolidation of the accounts of the Ministry of Tourism in the manner

prescribed by the Controller General of Accounts.

▪ Preparation of Annual Accounts of Demands for Grants for the Ministry of Tourism, submission of Statement of Central Transactions and the materials for the Finance Accounts of the Union Government (Civil) to the Controller General of Accounts.

▪ Payment of loans and grants to the State Governments through the Reserve Bank of India.

▪ Preparation of manuals keeping in view the objective of management accounting system, if any, for rendition of technical advice to Pay & Accounts Office, maintaining necessary liaison with the Controller General of Accounts Office and to effect overall coordination and

Departmental Accounting Organisation

Chap

ter -

16

Annual R

eport \ 2013-14 98 Ann

ual R

epor

t \ 2

013-

14

99

16.3

Use of Information Technology ApplicationThe office of the Financial Controller has taken a number of measures to implement Computerization and introduce IT for overall improvement and transparency in the accounting function of the Ministry, in accordance with the guideline issued by the Ministry of Finance and Controller General of Accounts.

(i) COMPACT

One of the important initiatives in Computerization of Accounting System, taken at the initiative of the O/o Financial Controller is the implementation of Compact package which touches upon the functioning of most of the areas in the Pay & Accounts Office. The overall objective toward development of COMPACT has been to achieve accuracy and speed in various functions of the Pay & Accounts Office, in addition to removing routine drudgery of manually writing the same data again and again. Computer support is being used

through this package to ensure that once the accounts data are entered, the same can be used at various places without the need of re-entering for other purposes like compilation of monthly accounts, or generating MIS reports etc.

The system not only enriches the accounting and provides better management information, but also helps in improving the analysis of the accounting information. There are various functions, especially those relating to reconciliation, which involves lot of manual drudgery. This package helps in taking care such functions apart from improving the over all accuracy and exchequer control through the system. The package also provides for internal controls and audit through computerized validation and thus be of great help in improving the quality of accounts.

(ii) E-Lekha

The Pay & Accounts Office of this organization is regularly uploading the data in e-lekha on daily basis at website www.cga.nic.in/elekha/elekhahome.asp. This facilitates the Headquarters to generate

expenditure statement at any given point of time for managerial decision making purpose. The status of expenditure can be glanced through at any time with help of e-Lekha.

(iii) CONTACT

These accounts are consolidated in Principal Accounts Office through software called “CONTACT”. The compilation done by the Pay & Accounts Offices in the COMPACT and CD is generated and forwarded to Principal Accounts Office. The Principal Accounts Office consolidates the accounts through these CDs in CONTACT software. The consolidated account of the Ministry is kept in the Head Quarters and its print out is taken for comparison with the PAOs uploaded accounts through e-lekha. The Principal Accounts Office also checks the monthly accounts submitted by the PAOs in e-lekha and then forward the Monthly accounts to O/o the Controller General of Accounts in e-lekha.

(iv) Central Plan Scheme Monitoring System(CPSMS)

The Principal Accounts Office has a major role to play in CPSMS Portal, a system developed for monitoring of Plan Schemes. The Pr. Accounts Office performs the following functions in CPSMS Portal.

▪ Registration of PAOs, CDDOs and Programme Division.

▪ Checking and approval of Agency for registration to Project Cell. Office of the Controller General of Accounts .

▪ Generation of e-bill for payment to states of Sikkim and Delhi.

▪ Uploading of Advice Number and Clearance Memo against each Sanction ID generated for payment to State Governments except Sikkim and Delhi of pending Sanction IDs.

▪ Monitoring through various reports in CPSMS Portal

The Principal Accounts Office through NIC is regularly uploading Monthly Receipts and Payments figure at website www.tourism.nic.in

The monthly MIS is also submitted online to Controller General of Accounts through its website www. cga.nic.in

(v) e-payment

A system of e-payment has been adopted in the Pay & Account Office w.e.f. 19.03.2012. The e-payment system developed is a fully secured web system of electronic payment services which introduces transparency in Government Payment. Under this system payment is made by credit of money directly into the bank account of the payee through a digitally signed e-advices generated from COMPACT through the “Government Payment Gateway (GePG)”on a secured communication channel. It will not only streamline the process of working payment by Government Departments but also minimize the interface of payees with Government offices to receive their dues.

(vi) CDDO2PAO PACKAGE

CDDO2PAO package is a software to facilitate the electronic flow of data viz. Vouchers, Challans and GPF schedules from Cheque drawing DDOs (CDDOs) into the COMPACT software running at various Pay & Accounts Offices of the Government of India. The package immensely benefit those PAOs, which has a large number of CDDOs and the feeding of LOPs and Challans requires a lot of time and effort at the PAO while feeding the above mentioned compilation entries. Also the GPF schedule entries for each subscriber have to be entered manually at these PAOs into the PAO-2000

Office include authorization of Loans/Grants-in-aid to statutory bodies/other institutions, maintenance of General Provident Fund accounts and settlement of retirement benefits of Government employees, including authorization of pension etc.

The Ministry of Tourism operates Grant No.94 for which the budget Provision during 2013-14 is as under:

Revenue Section (.in crore)Plan 1280.00Non-Plan 75.30

Capital Section Plan 2.00Non-Plan 0.00

Total 1357.30

Annual R

eport \ 2013-14 100 Ann

ual R

epor

t \ 2

013-

14

101

system, which delays in the compilation and consolidation of accounts at the PAOs. Also reconciliation of accounts of CDDOs with the PAO takes a lot of time and effort. To avoid such discrepancies/misclassification CDDO2PAO package is installed to facilitate the smooth working of the PAOs and CDDOs.

The Financial Controller, the Ministry of Tourism has taken an initiative for installation of CDDO2PAO package in all the CDDOs under the payment control of PAO. Accordingly, CDDO2PAO package has been installed in all the local as well as outstation CDDOs including 5 Abroad Tourist Offices viz., GOITO, Dubai, London, Los Angeles, New York and Toronto for overall improvement and transparency in the accounting function of the Ministry, in accordance with the guidelines issued by the Ministry of Finance and Controller General of Accounts.

16.4

Internal AuditInternal Audit Wing in the Ministry of Tourism is headed by the Financial Controller who is assisted by the Assistant Financial Controller, one Senior Accounts Officer and four Assistant Accounts Officers.

Internal Audit functions as an important tool for reviewing of accounting, financial and administrative functions. It highlights the important areas of deficiencies. The Internal Audit provides a basis for taking remedial and corrective measures to avoid audit objections.The Internal Audit Section at the headquarters maintains a Control Register of Internal Audit for each financial year to serve as a basic and permanent record of the inspection of various units carried out by the Internal Audit Inspection Wing. The Internal Audit Section at the headquarters draws an Internal Audit plan based on the classification of the units to be audited annually, biannually depending on the budget allocation and staff strength of the units. Every year in the first week of March, particulars of all units due for inspection during the ensuing financial year are recorded in the Control Register of the next financial year. Based on such information, Internal Audit programmes are prepared on quarterly basis.

Intimation of the proposed visits of the Inspection parties is sent to the concerned Head of the Offices/Pay and Accounts Offices at least one month in advance so that all the (accounts books and other relevant records) are kept ready to facilitate smooth working of the inspection.

No. of Units due for audit

No. of Units audited

No. of Units due for audit

No. of Units audited

2012-13 2012-13 2013-14 2013-14Outside Delhi 40 11 34 08Delhi 05 04 05 00Overseas 14 02 14 02Total 59 17 53 10

(iv) Risk Based Audit

The audits we conduct today are to a large extent compliance based, which check the rules and accounts. In recent years the concept of Performance Audit/Risk Based Audit has become important tool for the management as it assess the economy, efficiency and

effectiveness of scheme and may contribute to better Govt. spending, better public accountability and management. Risk Based Audit of a scheme is an assessment of the scheme to see if the resources are being managed with due regard for economy, efficiency & effectiveness and accountability requirement are being met reasonably.

(i) Scope of Internal Audit

The Principal Accounts Office, the Pay & Accounts Offices as well as the offices of the D.D.Os in Ministries/Departments, other Govt. of India offices abroad, are within the jurisdiction of internal audit. In addition to these offices, internal audit shall be required to audit the implementing agencies for various schemes and programmes of the Ministry/Department.

Internal Audit shall also check the initial accounts maintained in the executive offices to ascertain the extent of following of the rules and regulations, system and procedures in accounting and financial matters. The scrutiny would cover checking of all accounting records including those relating to fund accounts, loans and advances and examination of records relating to physical verification of stores, equipment, tools and plant. The accounts of all granted Institutions or Organizations are also open to inspection by the sanctioning authority and audit, both by the sanctioning authority and audit, both the Comptroller and Auditor General of India under the provision of CAG (DPC) Act, 1971, and internal audit by the Principal Accounts Offices of the Ministry or Department,

whenever the Institution or Organization is called upon to do so.

(ii) Duties of Internal Audit

▪ To Study of accounting procedures prescribed for the department with a view to ensuring that they are correct, adequate and free from any defects or lacunae.

▪ Watch over the implementation of the prescribed procedures and the orders issued from time to time.

▪ Scrutiny and check of payments and accounting work of the accounting units.

▪ Investigation of important areas in accounting and other connected records.

▪ Coordination with other Ministries and C.G.A. regarding internal audit procedures.

▪ Periodical review of all accounts records. ▪ To examine and report on points or

irregularities brought to its notice by the Principal Accounts Office/PAOs and

▪ Preparation and submission of Annual Review on performance of internal audit wing to the Controller General of Accounts.

(iii) Internal Audit Performance

▪ The number of units due for audit in the financial year 2012-13 & 2013-14 and audited in, 2012-13 & 2013-14 are as under:-

Annual R

eport \ 2013-14 102 Ann

ual R

epor

t \ 2

013-

14

103

An Overview of North Eastern Region

Chap

ter -

17

17.1

North East Region of India comprises eight States namely Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Tripura and Sikkim. The location of the region is strategically important as it has international borders with Bangladesh, Bhutan, China and Myanmar.

The rich natural beauty, serenity and exotic flora and fauna of the area offer invaluable resources for the development of tourism. The region is endowed with diverse tourist attractions and each State has its own distinct features. The attractions are scattered over the entire region and are largely located in remote areas within highly fragile

environment. These attractions and the people of the region constitute the tourism resources at large. Despite abundance of natural beauty, snow-peaked mountains and white water rivers and cultural diversity, number of tourist arrivals has been marginal due to lack of adequate infrastructure and other tourist amenities at various attractions in the region.

For the development and promotion of North East Region, 10% of the plan allocation of the Ministry has been earmarked. An amount of .98 crore had been earmarked in R.E 2013-14 for the region. The financial assistance being given to North East States includes assistance for development of tourist Infrastructure, promotion of fairs/festivals

and tourism related events in the region, Information technology related projects, publicity campaigns, market development assistance, human resource development, promotion and marketing etc.

17.2

International Tourism Mart (ITM) Tawang In order to develop and promote tourism in the region, the Ministry of Tourism has taken the following steps:

▪ The 2nd International Tourism Mart was organized by the Ministry of Tourism in association with the State Government of Arunachal Pradesh from 18th to 20th October, 2013 at Tawang in Arunachal

Pradesh. The objective of the Tourism Mart was to showcase the tourism potential of North Eastern States of India at the international level.

▪ The International Tourism Mart was attended by 68 foreign delegates from 22 countries i.e. Australia, Bangladesh, Brunei, Cambodia, France, Germany, Indonesia, Italy, Japan, Oman, Myanmar, Norway, Philippines, Russia, Singapore, South Korea, Spain, Sweden, Thailand, UK, USA and Vietnam.

▪ On 19th October, 2013 the ITM was formally inaugurated by the Hon’ble Chief Minister of Arunachal Pradesh, Shri Nabam Tuki. The participants included Tourism Ministers and Tourism Secretaries of all the North-Eastern States and West Bengal, Approved (State level and

Annual R

eport \ 2013-14 104 Ann

ual R

epor

t \ 2

013-

14

105

National Level) tour operators of all States of India, Hoteliers and Tour Operators of the North-Eastern region, Representatives of Federation of Hotel and Restaurant Associations of India (FHRAI), Hotel Association of India (HAI), Indian Association of Tour Operators (IATO), Association of Domestic Tour Operators of India (ADTOI) Adventure Tour Operators Association of India (ATOAI), PATA and Representatives of Domestic and International Airlines .

▪ This event brought together the tourism business fraternity from the eight North Eastern States of India and West Bengal. The event was planned and scheduled to facilitate interaction between buyers, sellers, media, Government agencies and others in a business to business meeting held on 20.10.2013. This enabled the tourism product suppliers from the region to reach out to international and domestic buyers, with the objective of promoting tourism to the region.

▪ Familiarization Tours to the Eastern & North Eastern Region were arranged for Travel and Media Representatives from Overseas to the States in the Regions on a regular basis under the Hospitality Scheme of the Ministry of Tourism.

▪ The Ministry of Tourism, Government of India is committed to the development and promotion of tourism in the North East Region and all efforts will be made

to ensure that this region emerges as one of the leading tourism destinations for domestic and international visitors.

17.3

Infrastructure and Other ProjectsIn 2013-14, an amount of .115.62 crore has been released for promotion and development of infrastructure under the Product/Infrastructure Development of Destinations/Circuits Scheme of the Ministry of Tourism in the North East Region.

17.4

Rural TourismThe North Eastern region of the country with its unique traditions, cultural heritage, exotic flora, fauna and natural beauty has an immense potential for the development of rural tourism. The Rural Tourism Scheme of the Ministry of Tourism aims at improving the rural economy by promoting traditional rural art, craft, textile, culture etc. based livelihood through tourism process. The Ministry gives Central Financial Assistance for creating infrastructure and for human resource development in rural areas for developing sustainable tourism in the form of rural tourism projects.

Important Audit Observations

Chap

ter -

18

The summary of important audit observations, appearing in the following most recent Audit reports of the year ended March 2012 are given below:

1. 19 of 2013 Union Government (Civil), Compliance Audit Observations

Report No.19 of 2013Union Government (Civil) Compliance Audit ObservationsMinistry of TourismIrregular payment of agency handling fee to advertising agency

Indiatourism offices at Frankfurt, Paris, Amsterdam and Milan paid agency handling fee to the advertising agency based on a working agreement containing provisions contrary to the orders issued by the Ministry of Tourism. This resulted in irregular payment of .88.67 lakh during November 2009 to May 2012.Paragraph 13.1

Annual R

eport \ 2013-14 106 Ann

ual R

epor

t \ 2

013-

14

107

Implementation of (Equal Opportunities,Protection of Right and Full Participation)Act, 1995 for Persons with Disabilities

Chap

ter -

19

19.1

People with disabilities are being acknowledged as a consumer group of travel, sports, and other leisure-oriented products and services. The Ministry of Tourism wants to tap potential of this group for promotion of tourist destinations in the country. The Ministry has, therefore, taken an initiative to make tourist destinations barrier-free. Detailed instructions have been issued to all the State Governments/Union Territory Administrations for making the tourist-facilities which are being created with central financial assistance, barrier-free. As India is also a signatory to proclamation on full participation and equality of people with

disabilities at various international fora, the Ministry promotes barrier free access at all tourist destinations.

19.2

Guidelines for Approval and Classification of 4 and 5 Star Category Hotels

◘ 19.2.1

As per the guidelines of the Ministry of Tourism for Classification/Re-classification of hotels, all Star hotels shall provide at least one room for the Differently Abled Guest with minimum door width of one meter to allow wheel chair access with suitable low

height furniture, low peep hole, cupboard and sliding doors with low clothes hangers etc. Room should have audible and visible (blinking light alarm system).

◘ 19.2.2

Bath room should be wheel chair accessible with sliding door suitable fixtures like low wash basin, low height WC, grab bars etc.

◘ 19.2.3

Ramps with anti-slip floors at the entrance of the hotel to allow wheel chair access. Free accessibility in all public areas and to at least one restaurant in 5 Star and 5 Star Deluxe hotel.

◘ 19.2.4

In Public Restrooms (unisex), wheel chair should be accessible with low height urinal (24” maximum) with grab bars.

19.3

The Ministry has also instructed a new category of Award of Excellence for Most Barrier-Free Monument/Tourist Attraction in the country to encourage other agencies responsible for maintaining monuments/tourist attractions to create barrier-free environment for the promotion of accessible tourism.

Annual R

eport \ 2013-14 108 Ann

ual R

epor

t \ 2

013-

14

109

Anne

xure

-1

Performance Evaluation Report on Result Framework Document (RFD) 2013-14 of the Ministry of Tourism

Objective Weight Action Success Indicator Unit Weight

Target/Criteria Value

Achievement

Performance

Excellent100%

Very Good90%

Good80%

Fair70%

Poor60%

Raw Score

Weighted Score

As Approved by

HPCAttract more foreign tourists to India and increase foreign exchange earnings therefrom.

5.00 Increasing the number of Foreign Tourist Arrivals (FTAs) and Foreign Exchange Earnings(FEE)

Growth in FTAs in 2013 over 2012 (Outcome oriented)

% 2.00 8 7.5 7 6.5 6 4.1 0.0 0.0 4.1

Growth in FEE in rupee terms in 2013 over 2012 (Outcome oriented)

% 3.00 22 21.5 21 20.5 20 12 0.0 0.0 12

Develop hotel accommodation of requisite standards in the country to meet the growing demand

8.00 All applications of 4*, 5*, 5*D and heritage category hotels which are complete in all respects inspected and decided

Number of applications in complete shape decided within 3 months of acceptance (Output oriented)

% 6.00 100 90 80 70 60 100 100.0 6.0 100

Launching of online Public Service Delivery System for hotel approval and classification ( Output oriented)

Date 2.00 15/04/2013 30/04/2013 15/05/2013 31/05/2013 15/06/2013 03/04/2013 100.0 2.0 03/04/2013

Undertaking surveys, studies and compilation of statistics in the field of tourism for policy advice and knnowledge sharing with stakeholders

5.00 Release of monthly provisional estimates of Foreign Tourists Arrivals (FTAs) and Foreign Exchange Earnings (FEE) from tourism in India by 9th of succeeding month

No. of reports released within due date (Input oriented)

No. 1.00 12 11 10 9 8 12 100.0 1.0 12

Publication of the Brochure ‘Tourism Statistics at a Glance 2012’, giving the highlights of tourism Statistics for 2012

Release of publication (Input oriented)

Date 1.00 31/07/2013 16/08/2013 31/08/2013 15/09/2013 30/09/2013 30/07/2013 100.0 1.0 30/07/2013

Publication of ‘India Tourism Statistics 2012’ giving detailed tourism statistics for 2012

Release of publication (Input oriented)

Date 1.00 30/11/2013 15/12/2013 31/12/2013 15/01/2014 31/01/2014 29/11/2013 100.0 1.0 29/11/2013

Processing of proposals received from States/UTs and others for financial assistance for DPRs, surveys, studies etc.

No. of proposals decided within 45 days of receipt of complete details/documents (Input oriented)

% 1.00 100 90 80 70 60 60.97 60.97 0.61 60.97

Independent evaluation of Plan Schemes

Finalisation of SFC/EFC Memos of revised plan schemes (Input oriented)

Date 1.00 31/08/2013 30/09/2013 15/10/2013 31/10/2013 15/11/2013 22/04/2013 100.0 1.0 22/04/2013

Annual R

eport \ 2013-14 110 Ann

ual R

epor

t \ 2

013-

14

111

Objective Weight Action Success Indicator Unit Weight

Target/Criteria Value

Achievement

Performance

Excellent100%

Very Good90%

Good80%

Fair70%

Poor60%

Raw Score

Weighted Score

As Approved by

HPCTo facilitate quality of services to tourists in the country and to increase competitiveness of Indian tourism sector

4.00 Facilitating travel trade related services to attract foreign tourists to India – certifying the credibility of tour operators under the scheme of approval of inbound tour operators

All applications of inbound tour operators which are complete in all respects, to be disposed off in 45 days (Input oriented)

% of applications

1.00 100 90 80 70 60 97 97.0 0.97 97

All applications of travel agents which are complete in all respects, to be disposed off in 45 days (Input oriented)

% of applications

1.00 100 90 80 70 60 97 97.0 0.97 97

Reduction of complaints as % of foreign tourists arrivals (calender year) [Output oriented]

% 1.00 0.0052 0.0053 0.0054 0.0055 0.0056 0.0063 0.0 0.0 0.0063

Redressal of Grievances/complaints received from tourists (Output oriented)

Average time taken(Days)

1.00 90 97 104 114 121 120 61.43 0.61 120

Promote and market Indian tourism and encourage sustainable tourism activities with the involvement of local communities particularly the poor, and ensuring increased employment opportunities

14.00 Participation in two major fairs in the world

No. of days in advance, from the date of event, for final approval of pavilion design and concept (Input oriented)

No.of Days 3.00 40 30 25 20 15 40 100.0 3.0 40

No. of participating stakeholders in MoT stalls (Input oriented)

No. 1.00 105 100 95 90 85 90 70.0 0.7 90

Appointment of Consultant and approval of methodology for impact assessment study of last 3 years’ participation (Output oriented)

Date 1.00 28/02/2014 07/03/2014 14/03/2014 21/03/2014 31/03/2014 N/A N/A

Conduct of Road Show series and/or Know India Seminars by Regional overseas offices of India Tourism on their own or in association with stakeholders

Total number of Road Shows and Know India Seminars conducted (Input oriented)

No. of Road Shows

4.00 18 16 14 12 10 104 100.0 4.0 104

Atithidevo Bhava campaign

Launch of one campaign in electronic media (Output oriented)

Date 2.00 31/08/2013 30/09/2013 31/10/2013 30/11/2013 30/11/2013 70.0 1.4 30/11/2013

Annual R

eport \ 2013-14 112 Ann

ual R

epor

t \ 2

013-

14

113

Objective Weight Action Success Indicator Unit Weight

Target/Criteria Value

Achievement

Performance

Excellent100%

Very Good90%

Good80%

Fair70%

Poor60%

Raw Score

Weighted Score

As Approved by

HPCPromotion of tourism in North-East India and Jammu & Kashmir

Launch of one campaign in electronic media in consultation with the respective State Govts. (Output oriented)

Date 3.00 31/12/2013 31/01/2014 28/02/2014 31/03/2014 31/12/2013 100.0 3.0 31/12/2013

Developing HRD infra-structure in the hospitality sector to meet the growing demand of quality human resource.

17.00 Skill training in Hospitality sector to meet demand and to generate employment

Youths trained under ‘Huner Se Rozgar’ Scheme (Output oriented)

Number 7.00 30000 27000 24000 21000 18000 67043 100.0 7.0 67043

No. of Tourist Guides trained(Output Oriented)

Number 2.00 615 554 491 429 367 216 0.0 0.0 216

No. of Tourist Facilitators trained under “Capacity Building for Service Providers” (CBSP) Scheme (Output Oriented)

Number 2.00 360 324 288 252 216 239 66.39 1.33 239

Development of Infrastructure for SIHMs/FCIs

Completion of infrastructure projects out of 5SIHMs/FCIs due for completion by 31.3.2013 including extended projects(Output Oriented)

% projects 3.00 100 90 80 70 60 0 0.0 0.0 0

No. of persons trained through Degree and Diploma courses in 2013-14(Output oriented)

Number 3.00 7500 7000 6500 6000 5500 7109 92.18 2.77 94.78

Development of tourism infrastructure in the country including niche products

22.00 Sanction of projects under Central Financial Assistance to States/UTs

Tourism projects completed/closed/extended out of 316 (no.) due for completion by 31.3.2014, including extended projects(Output oriented)

% 6.00 100 90 80 70 60 100 100.0 6.0 100

Budget allocation to be utilized(Input oriented)

% 5.00 100 90 80 70 60 99.45 99.45 4.97 99.45

Devlopment and promotion of rural tourism

Completion/closure/extension of hardware projects at incomplete rural tourism sites due for completion by 31.03.2012(65 sites) (Output oriented)

% 1.00 100 90 80 70 60 80 80.0 0.8 80

Completion/closure/extension of software projects at incomplete rural tourism sites due for completion by 31.03.2012(66 sites) (Input oriented)

% 1.00 100 90 80 70 60 83.33 83.33 0.83 83.33

Annual R

eport \ 2013-14 114 Ann

ual R

epor

t \ 2

013-

14

115

Objective Weight Action Success Indicator Unit Weight

Target/Criteria Value Achievement Performance

Excellent100%

Very Good90%

Good80%

Fair70%

Poor60%

Raw Score

Weighted Score

As Approved by

HPCPrioritisation of tourism projects for central financial assistance in 2014-15 in consultation with States/UTs

Finalisation of priorities with States/UTs (Output oriented)

% 2.00 100 90 80 70 60 71.43 71.43 1.43 71.43

Completion of follow-up action of Prioritisation Meetings of 2013-14 (Input oriented)

Date 1.00 30/09/2013 15/10/2013 31/10/2013 15/11/2013 30/11/2013 30/09/2013 100.0 1.0 30/09/2014

Follow-up action on the independent study done to assess the competitiveness of Indian tourism

Completion of follow-up action on short term implementation plan (Output oriented)

Date 1.00 15/12/2013 31/12/2013 15/01/2014 31/01/2014 14/02/2014 N/A N/A

Development, promotion and marketing of niche tourism products

No. of Niche tourism events/products to be supported (Input oriented)

No. 1.00 10 9 8 7 6 11 100.0 1.0 11

Promoting sustainable tourism

No. of workshops/seminar/conferences to be conducted/supported (Input oriented)

No. 1.00 2 1 2 100.0 1.0 100

Developing Guidelines/Indices/Parameters for sustainable tourism for Back Water Tourism in consultation with states and other stakeholders (Input Oriented)

Date 1.00 01/03/2014 07/03/2014 14/03/2014 21/03/2014 31/03/2014 26/12/2013 100.0 1.0 26/12/2013

Developing Guidelines/Indices/Parameters for cleanliness of tourist destinations in consultations with states and other stakeholders (Input oriented)

Date 2.00 15/12/2013 31/12/2013 15/01/2014 31/01/2014 14/02/2014 25/03/2014 0.0 0.0 25/03/2014

Increasing use of Information Technology in promotion and devlopment of tourism

4.00 Software Devlopment for Project Monitoring Information System(PMIS)

PMIS implementation in respect of remaining 14 States/UTs (Input Oriented)

% 2.00 100 90 80 70 60 0 0.0 0.0 0

Online Campaign for tourism promotion

Launch of one online campaign(Input oriented)

Date 2.00 31/12/2013 31/01/2014 28/02/2014 31/03/2014 30/06/2013 100.0 2.0 30/06/2013

Improving performance of PSU and Responsiblity Centres

6.00 Submitting RFDs Submission of RFDs of all 33RCs by 15.04.2013(Input oriented)

% 3.00 100 90 80 70 60 100 100.0 3.0 100

Achieving better performance of ITDC

Achieving turnover as per MoU(Rs. in crore) (Outcome oriented)

% 3.0 570 550 530 520 490 81.50 0.0 0.0 81.50

Annual R

eport \ 2013-14 116 Ann

ual R

epor

t \ 2

013-

14

117

Objective Weight Action Success Indicator Unit Weight

Target/Criteria Value Achievement Performance

Excellent100%

Very Good90%

Good80%

Fair70%

Poor60%

Raw Score

Weighted Score

As Approved by

HPC* Efficient

Functioning of the RFD System

3.00 Timely submission of Draft RFD 2014-15 for Approval

On-time submission Date 2.0 05/03/2014 06/03/2014 07/03/2014 08/03/2014 11/03/2014 04/03/2014 100.0 2.0 04/03/2014

Timely submission of Results for 2012-13

On-time submission Date 1.0 01/05/2013 02/05/2013 03/05/2013 06/05/2013 07/05/2013 01/05/2013 100.0 1.0

* Transparency/Service delivery Ministry/Department

3.00 Independent Audit of implementation of Citizens’/Clients’ Charter (CCC)

% of implementation % 2.0 100 95 90 85 80 N/A N/A

Independent Audit of implementation of Public Grievance Redressal System

% of implementation % 1.0 100 95 90 85 80 N/A N/A

* Administrative Reforms

6.00 Implement mitigating strategies for reducing potential risk of corruption

% of implementation % 1.0 100 95 90 85 80 100 100.0 1.0 100

Implement ISO 9001 as per the approved action plan

% of implementation % 2.0 100 95 90 85 80 N/A N/A

Identify, design and Implement major innovations

Timely submission of Action Plan for enabling innovation

Date 2.0 15/05/2014 16/05/2014 19/05/2014 20/05/2014 21/05/2014 N/A N/A

Identification of core and non-core activities of the Ministry/Department as per 2nd ARC recommendations

Timely submission Date 1.0 24/03/2014 25/03/2014 26/03/2014 27/03/2014 28/03/2014 N/A N/A

* ImprovingInternal Efficiency/Responsiveness

2.00 Update departmental strategy to align with 12th Plan priorities

Timely updation of the strategy

Date 2.0 10/09/2013 17/09/2013 24/09/2013 01/10/2013 08/10/2013 10/09/2013 100.0 2.0 10/09/2013

* Ensuring compliance to the Financial Accountability Framework

1.00 Timely submission of ATNs on Audit paras of C&AG

Percentage of ATNs submitted within due date (4 months) from date of presentation of Report to Parliament by CAG during the year

% 0.25 100 90 80 70 60 100 100.0 0.25 100

Timely submission of ATRs to the PAC Sectt. on PAC Reports

Percentage of ATRS submitted within due date ( 6 months) from date of presentation of Report to Parliament by PAC during the year.

% 0.25 100 90 80 70 60 100 100.0 0.25 100

Early disposal of pending ATNs on Audit Paras of C&AG Reports presented to Parliament before 31.3.2012.

Percentage of outstanding ATNs tourism for Black Water Tourism in consultation disposed off during the year.

% 0.25 100 90 80 70 60 100 100.0 0.25 100

Early disposal of pending ATRs on PAC Reports presented to Parliament before 31.3.2012

Percentage of outstanding ATRs disposed off during the year.

% 0.25 100 90 80 70 60 100 100.0 0.25 100

*Mandatory Objective(s) Total Composite Score: 68.39 PMD Composite 63.6

Annual R

eport \ 2013-14 118 Ann

ual R

epor

t \ 2

013-

14

119

Secretary ▪ Shri Parvez Dewan, Secretary to the

Government of India and Director General (Tourism)

Additional Secretaries ▪ Dr. Smt. T. Kumar, Additional Secretary

and Financial Advisor ▪ Shri Girish Shankar, Additional Secretary

Joint Secretaries and equivalent ▪ Shri Anand Kumar, Joint Secretary ▪ Smt. Usha Sharma, Additional Director

General ▪ Dr. R. K. Bhatnagar, Additional Director

General ▪ Shri Devender Singh, Economic Advisor

Anne

xure

-II

Senior Officers of the Ministry

Anne

xure

-III

A.

Surveys/Studies completed during the year 2013-14 (as on 31.3.2014)I.Surveys/Studies conducted by the Ministry of Tourism ▪ Study to evaluate the Impact of Heritage

Hotels in the country with focus on Rural Areas

▪ Evaluation of Plan scheme Domestic Promotion and Publicity including Hospitality(DPPH)

▪ Evaluation Plan Scheme of Market Development Assistance (MDA)

▪ Evaluation of Plan Scheme of financial assistance to IHMs/FCIs/IITTM/NCHMCT

▪ Tourism Survey for the State of SikkimII.Surveys/Studies conducted by State Governments and sponsored by the Ministry of Tourism ▪ Conduct of “Customer Satisfaction Survey

at the Accommodation units” in the State of Madhya Pradesh

▪ Conduct of Continuous Tourist Survey (CTS) for Second Year, 2011-12 in Kerala

▪ Survey and documentation of intangible Heritage of Odisha-Folk theatrical forms

B.

Detailed Project Reports (DPRs) completed during the year 2013-14 ▪ DPR for Integrated Circuit Development

at Nuiland-Jakham-Aghunato-Bhandari in Nagaland

▪ DPR for Integrated Circuit Development at Jotsoma-Pholami-Tutukenjan-Akhegow-Losami-Lozaphubu in Nagaland

▪ DPR for Rural Tourism at Yimpsang Village in Nagaland

▪ DPR for Rural Tourism at Asukho Village in Nagaland

▪ DPR for Rural Tourism at Thanamir Village in Nagaland

▪ DPR for Development of tourist circuits along Marchak including Bar Changey waterfall site in East Sikkim

▪ DPR for Development of tourist circuits along Sleeping Buddha site at Singhik connecting Chungthag-Lachen-Lachung in North Sikkim

▪ DPR for Buddhist circuit development

of Rabdentse-Gyalzing connecting RaniDhunga and Phodong to Lachen in Sikkim

▪ DPR for Development of tourist circuits along Nayabazar-Daramdin-Phambong-Anden-Ribdi-Okheray-Varsey-in West Sikkim

▪ DPR for Destination at Ralong Buddhist centre in South Sikkim

▪ Tourist infrastructure and Budget accommodation and sauna facilities at destination of Pelling, West Sikkim

▪ DPR for International Convention Centre at destinations Gangtak

▪ DPR for Mega circuits Gangtak(entry)-Topakhani-Tarku-Ravongta-Tashiding-Khecheopalri-Rimbi-Darap-Melli(exit) in the border of Sikkim and West Bengal

▪ DPR for Rural Tourism for a cluster of villages for operating Home Stays and other tourism related activities such as ethnic life style and ethnic cuisine in Sikkim

▪ DPR for Development and construction of Multi-storied Car Parking at Berawtlang Tourism Complex in Mizoram

▪ DPR for Development of Tourist Centre at Tamdil Lake in Mizoram

▪ DPR for Trekking Route Development-Aizawl-Reiek-Ailawng in Mizoram

▪ DPR for Trekking Route Sangau - Blue Mountain in Mizoram

▪ DPR for Trekking Route Chalfilh Mountain in Mizoram

▪ DPR for Development of Theme Park under Circuit development in Mizoram.

▪ DPR for Tuli- Longleng- Dimapur- Wokha-Situr in Nagaland

▪ DPR for Deziphe- Doyang- Surohoto- Atoizu- Dzulha- Kezo in Nagaland

▪ DPR for Newperen- Dzulakie-Kerhi- Chunglikha- Vankhosung in Nagaland

▪ DPR for Integrated Tourist Destination at Meluri in Nagaland

▪ DPR for Integrated Tourist Destination at Tsiesama in Nagaland

▪ DPR for Integrated Tourist Destination at Mount Tiyi and surrounding area in Nagaland

▪ DPR for Tourist Lodge at Zunheboto in Nagaland

▪ Kiyazi-Phohoboto-Khugaboto-Kuhoxu-Akahuto Circuit in Nagaland

▪ T i z i t - M o n - P h o m c h i n g - L o n g w a -Longphang Circuit in Nagaland

▪ Aboi- Chaohach ingny u- Changlang -Jakphang-Changlangshu-Sangsangnyu in Nagaland

▪ Eco-Adventure and Cultural destination Kuhuboto in Nagaland

▪ Development of Trekking & Eco-Adventure of Dzukou in Nagaland

▪ Angphang Destination in Nagaland ▪ Tourist Lodge at Phek in Nagaland ▪ Rural tourism as Cluster of Village Yei,

Yonghong, Y. Changnyu, Y. Kenchenshu and Ukha in Nagaland

▪ Development of Tourist Circuit along Simik-West Pendam-Rimbi in East Sikkim

▪ Development of Tourist Circuit along Phodong- Labrang and Rongong in North Sikkim

▪ Development of Tourist Circuit along Sharchok Phebo, Sangmo, Deythang Pokhari, Zarong in South Sikkim

▪ Development of Tourist Infrastructures at Banjhakri Dhunga at Maneybong, Uttery in West Sikkim

▪ Development of Pilgrimage Heritage Centres at Thingchen Lake, Laingzah Dzongu and Tholung in North Sikkim

▪ Development of Tourist Infrastructures at Diu and Satyapani Pokhari under Poklok-Kamrang in South Sikkim

▪ Development of Tourist Infrastructures at Luing Changrang in East Sikkim

▪ Development of Bhalukpung- Bomdila- Tawang Circuit in Arunachal Pradesh

▪ Development of Itanagar-Doimukh-Sagalee Circuit in Arunachal Pradesh.

▪ Development of Miao-Namdapa Circuit in Arunachal Pradesh

Annual R

eport \ 2013-14 120 Ann

ual R

epor

t \ 2

013-

14

121

▪ Destination Development at Tawang in Arunachal Pradesh

▪ Destination Development at Mechuka in Arunachal Pradesh

▪ Destination Development at Baririjo, Sikarijo, Chumin at Sippi and Buyorlo in Arunachal Pradesh

▪ Destination Development at Ziro in Arunachal Pradesh

▪ Destination Development at Mariyang, Dr.Daving Ering Wildlife Sanctuary and Borguli in Arunachal Pradesh

▪ Development of integrated Rural Tourism Cluster at Tawang District in Arunachal Pradesh

C.

I.

Ongoing Surveys/Studies of the Ministry of Tourism(i) Surveys/Studies taken up by the Ministry of Tourism ▪ Regional Tourism Satellite Account for 10

States/UTs ▪ Study on Development of Cleanliness

Index for Cities ▪ Study of Taxes levied on Tourism sector

vis-à-vis Export Sector ▪ Survey on Prioritization of International

tourists in Ladakh and Valley of Kashmir ▪ State Tourism Survey for the State Tamil

Nadu ▪ State Tourism Survey for the UT of

Puducherry ▪ State Tourism Survey for the State West

Bengal ▪ State Tourism Survey for the UT of

Daman & Diu ▪ State Tourism Survey for the UT of Dadra

& Nagar Haveli ▪ State Tourism Survey for the UT of

Lakshadweep ▪ State Tourism Survey for the State

Mizoram

▪ State Tourism Survey for the State Tripura ▪ Tourism Survey for the State Arunachal

Pradesh ▪ Tourism Survey for the State Manipur ▪ State Tourism Survey for the State

Nagaland ▪ State Tourism Survey for the State

Meghalaya ▪ State Tourism Survey for the State Jammu

& Kashmir ▪ State Tourism Survey for the UT of

Chandigarh ▪ State Tourism Survey for the UT of

Andaman & Nicobar Island(ii) Surveys/Studies Initiated during 2013-14 ▪ Domestic Tourist Expenditure Survey for

2014-15 ▪ International Passenger Survey for 2014-

15 ▪ Study to Develop methodology for impact

assessment study of last three years participation in the two major festivals i.e. WTM London and ITB, Berlin

▪ Study on Tourism Carrying Capacity of Existing & Potential Destinations with Planning for Infrastructure Development in Uttarakhand

▪ Study in Overseas Market of Russia, Japan, South Korea, Germany, Turkey and South Africa.

▪ Study on Impact Assessment for Fairs & Festivals

▪ Study on Adventure Tourism Statistics ▪ Study to determine why the potential

candidates are not interested in IITTM Bhubaneswar and to assess the potential of an IITTM Centre in Bihar

II.

Surveys/Studies Conducted by State Governments and Sponsored by the Ministry of Tourism and not yet Completed. ▪ Surveys/Studies taken up during 2009-10:

Conduct of Continuous Tourist Survey (CTS) for 3rd year in Kerala.

▪ Surveys/Studies taken up during 2011-12.Preparation of Business Plan for Medical Tourism Society in Andhra Pradesh

D.

Ongoing Detailed Project Reports (DPRs) Approved during 2013-14 ▪ Restoration and Repairs works of

wayside amenities, tourist rest houses, pony stand, sulabh toilets at Jankichatti-Badkoat-Asnorgad-Hanuman Chatti- Barnighat- Naugaon-Barsu-Raithal, district Uttarkashi in Uttarakhand

▪ Construction and restoration of Tourist Rest Houses, Roof & Toilets at Kailash Mansarovar Pathway (Munsyari-Thal-Ralakoat-Madkoat), district Pithoragarh in Uttarakhand

▪ Re-construction and refurbishment works of Night shelter, rain basera, sulabh toilets, parking at Pauri Garhwal-Dehradun districts in Uttarakhand

▪ Construction of Ghats at Asthapath and Restoration and repair work of Pt.Deen Dayal Upadhaya parking under Haridwar-R ishikesh-Muni-k i-ret i-Swargashram mega tourism circuit in Haridwar district, Uttarakhand

▪ Construction of Retaining Wall and Damage Pathway at Binsar-Baijnath- Bageshwar Circuit – Song, Loharkhet, Khati, Dwali, Dhakuli, Fhukiya, Kafni, Jaitoli, Kathliya construction of retaining wall and toilet for protection

▪ Integrated development of Tourism infrastructure circuit at Ukhimath enroute to Kedarnath including tourist reception/information centre, kiosks, gender based wayside amenities, rain shelter, solid waste management, informatory, signages in Rudraprayag district, Uttarakhand

Annual R

eport \ 2013-14 122 Ann

ual R

epor

t \ 2

013-

14

123

Regional Offices

▪ Chennai ▪ Guwahati ▪ Kolkata ▪ Mumbai ▪ New Delhi

Anne

xure

-IV

Indiatourism Offices in India

Anne

xure

-V

Indiatourism Offices AbroadSl. No. Operation/Station Countries Covered(I) America

▪ New York ▪ All States on the East Coast of USA, South America up to Columbia/Venezuela

▪ Los Angeles ▪ All States on the West Coast of USA up to Panama ▪ Toronto ▪ Canada and Greenland

(II) Australasia ▪ Sydney ▪ Australia, New Zealand, Fiji and The Pacific ▪ Singapore ▪ Singapore, Malaysia, Thailand, Brunei, Indonesia, Vietnam

(III) East Asia ▪ Tokyo ▪ Japan, South & North Korea, The Philippines ▪ Beijing ▪ Mainland China, Taiwan, Hong Kong, Laos, Mongolia and Macau

(IV) Europe ▪ Frankfurt ▪ Germany, Poland, Czech Republic, Slovakia, Austria, Romania,

Bulgaria, CIS countries, Israel ▪ Paris ▪ France, Switzerland, Spain, Portugal ▪ Amsterdam ▪ Netherlands, Luxembourg, Belgium, Scandinavian countries ▪ Milan ▪ Italy, Greece, Malta

(V) UK ▪ London ▪ UK, Ireland and Iceland

(VI) West Asia ▪ Dubai ▪ KSA, UAE, Iran, Syria, Kuwait, Qatar, Bahrain, Jordan, Yemen,

Lebanon, Iraq, Egypt, Turkey ▪ Johannesburg ▪ South Africa, Kenya, Mozambique, Tanzania, Zimbabwe, Mauritius,

Madagascar

▪ Integrated development of Tourism infrastructure circuit of wayside amenities, TRH, bio toilets, tourist facilitation centre, retaining wall, pathway (Karnaprayag-kaleshwar-Nandprayag-Kaldubagarh-Hemkund Sahib-Bhewdaar-Badrinath-Mana-Bhayundar – Nauti-Mundoli-Gwaldam) and Reconstruction of snan ghat, rafting deck under Panch Prayag circuit in Chamoli district in Uttarakhand

▪ Reconstruction of TRH Birahi- Passenger facility, TCC, Huts, Staff Quarter and Furnishing (80% wash out), TRH, Prefabricate Hut Rain Basera in Chamoli district, Uttarakhand

▪ Development and reconstruction of Tourism Infrastructure circuit at Joshimath enroute to Badrinath, Gobind Ghat enroute to Hemkund Sahib and Valley of Flowers including Tourist Reception/Information Centre, Kiosks, Gender based wayside amenities, Rain Shelters, Solid waste management, Informatory Signages, etc.. in Uttarakhand

▪ Integrated development of tourism circuit of TRH, Sulabh Toilets, Public Yatri Niwas, TCC at Gangotri-Bhatwari-Sangamchhatt i-Harsh i l-Arakot-Jhala-Bhatwari-Harsil-Dharli in Uttarakashi district, Uttarakhand

▪ Reconstruction and Development of Tourism Circuit Infrastructure at Kharsali enroute to Yamunotri including Tourist Reception/Information Centre, Kiosks, Gender based wayside amenities, Rain

Shelters, Solid waste management, Informatory Signages, etc. in Uttarakashi district, Uttarakhand

▪ Reconstruction and Development of Tourism Infrastructure Circuit at Mukhwa enroute to Gangotri (including Tourist Reception/Information Centre, Kiosks, Gender based wayside amenities, Rain Shelters, Solid waste management, Informatory Signages, etc.) in Uttarakashi district, Uttarakhand

▪ Integrated Development of Tourism Infrastructure Circuit at Askot (including Tourist Reception/Information Centre, Kiosks, Gender based wayside amenities, Rain Shelters, Solid waste management, Informatory Signages, etc.) in Pithoragarh district, Uttarakhand

▪ Re-construction, Restoration and Development of Tourism infrastructure circuit of TRH, night shelters, restaurant/dining hall, Ghat for Chhat puja, sulabh toilets at Kaudiyala-Devprayag-Chamba-Rishikesh-Sheesham Jhadi-Tapovan Ghat-Selupani-Swargashram, district New Tehri in Uttarakhand

▪ Integrated development of tourism infrastructure circuit of restoration and repair of huts, rafting centre, TRH, trek route, high-way café, sulabh toilet at Bhikiyasain-Kausani-Jhakarsem-Kherna-Jageshwar-kakrighat-Binsar-Padampuri in Almora and Nainital Districts, Uttarakhand

▪ Solid waste management programme in affected districts.

Other Offices

▪ Agra ▪ Aurangabad ▪ Bengaluru ▪ Bhubaneswar ▪ Goa

▪ Hyderabad ▪ Imphal ▪ Indore ▪ Jaipur ▪ Kochi

▪ Naharlagun (Itanagar)

▪ Patna ▪ Port Blair ▪ Shillong ▪ Varanasi

Designed and Produced for the Ministry of Tourism, Government of India by Ashok Creatives, India Tourism Devlopment Corporation & printed at Viba Press Pvt. Ltd., New Delhi-110020

Annual R

eport \ 2013-14 126

www.incredibleindia.orgAtithidevo Bhava