Date: 9 Aug 2013Presented by: Bosco Fung

APPCRMPRESENTED TO KEECLUB

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PC MobileMobile Internet revenue growth is on Fast Lane, along with Smartphone user penetration surges in Hong Kong . Everywhere you could see people are using smartphones .

Cost Effective Marketing

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WHY MOBILE APP?

Q1.) What is AppCRM? It is dedicated Smartphone Application for your business.

App – ApplicationCRM – Customer Relations Management

Q2.) AppCRM suitable for? It is suitable for all kind business to improve relationship with

customers and increase SALES GROWTH.

Q3.) AppCRM include? Android & Apple App Content Management System (CMS) – need not invest in any computer/

servers

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WHAT IS APPCRM?

1. Products/ Services Introduction2. Map functions3. Call Dial4. i-Coupons5. Marketing events & Push notifications6. Comments Management7. Download, Visit & Coupons usage Management8. External Buttons9. Sharing

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APPCRM FUNCTIONSPHRASE I

1. Products/ Services Introduction2. Map functions3. Call Dial4. i-Coupons

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APPCRM FUNCTIONSPHRASE I

Event Introduction i-Coupons Map & Dialing

5. Marketing events & notifications

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APPCRM FUNCTIONSPHRASE I

Content Management System(CMS)

Push NotificationEvent Details/ Coupons

6. Comments Management7. Download, Visit & Coupons usage Management

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APPCRM FUNCTIONSPHRASE I

Comments Input Comments Management

Visit Management

8. External Buttons9. Sharing

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APPCRM FUNCTIONSPHRASE I

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OPERATION CYCLE

MARKETExisting Loyal Customers/ Members

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BUSINESS MODEL

Apps promotion with free drink/ discounts

Received latest offer/events/

discountsCustomers BaseMarketing Effectiveness

Sales Growth

QR CodeIn-store promotion

Coupons Discount Free-drinks Banner & Posters

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APPLICATIONS PROMOTIONS

Google PlayApple Store

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CONTENTS MANAGEMENT

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PHRASE II

Collect Simple Demographic DataEnhance Market Segmentation

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PHRASE IIContinuous Improvements

Questions Management

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PHRASE II

Segmentation Targeting

Birthday Offer Ladies’ offer

Analysis

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KEECLUB

Design Customization

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DESIGN

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KEECLUB EXAMPLE

Most Cost Effective way to promote KEECLUB services

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VALUE TO KEECLUB

Enhance Members

Relationship

Increase Customers

Base

Better Arrange Marketing Events

Segmentation &

Targeting(in next phrase)

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M-REG APP

This is a dedicated web App which can provide a platform for the customers to register event or activity . This web App is not belonged to AppCRM, but can work together

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MOBILE REGISTRATION APPWork with AppCRM

AppCRM M-reg

Backend Questions Control

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MOBILE REGISTRATION APPWork with AppCRM

THANK YOU

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THE END