2020 Media Planner - AATCC

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Print Newsletters Website Specifications Editorial Calendar Your ad message is distributed to a 100% requested readership AATCC Members are textile industry leaders, driving product development and design for major brands and retailers around the world. As challenges arise in sustainability, readers look to AATCC content for exciting new developments, ideas and solutions in award-winning articles. Winner of 10 Tabbie Awards, celebrating international trade and B2B publications. Winner of 9 Apex Award for Publication Excellence AATCC Corporate Member Advertising Discounts: Silver 5%, Gold 7.5%, Platinum 10%, and Diamond 12.5% Additional 15% commission offered to advertising agencies providing artwork to specifications Prepaid Media Packages Available only to AATCC Corporate Members Options Include: Print Ad in each issue of the Magazine Newsletter Banner Ad Website Banner Ad (New Website in 2020!) Focus Ad Sponsored Content Ad on Website Homepage New Ad Placement! (Image or video plus link to advertorial content or video) 2020 Media Planner Chris Shaw, Advertising Sales | [email protected] | International Phone: +44.1270.522130 US Phone: +1.919.549.3547 | www.aatcc.org

Transcript of 2020 Media Planner - AATCC

Print Newsletters Website SpecificationsEditorial Calendar

Your ad message is distributed to a 100% requested readership AATCC Members are textile industry leaders, driving product development and design for major brands and retailers around the world. As challenges arise in sustainability, readers look to AATCC content for exciting new developments, ideas and solutions in award-winning articles.

Winner of 10 Tabbie Awards, celebrating international trade and B2B publications.

Winner of 9 Apex Award for Publication Excellence

AATCC Corporate Member Advertising Discounts:Silver 5%, Gold 7.5%, Platinum 10%, and Diamond 12.5% Additional 15% commission offered to advertising agencies providing artwork to specifications

Prepaid Media PackagesAvailable only to AATCC Corporate Members

Options Include: • Print Ad in each issue of the Magazine • Newsletter Banner Ad • Website Banner Ad (New Website in 2020!) • Focus Ad Sponsored Content Ad on Website

Homepage New Ad Placement! (Image or video plus link to advertorial content or video)

2020 Media Planner

Chris Shaw, Advertising Sales | [email protected] | International Phone: +44.1270.522130 US Phone: +1.919.549.3547 | www.aatcc.org

Print Newsletters Website Specifications

2020 Media Planner

Editorial Calendar

PrintOur Print Publication, AATCC ReviewAATCC Review is the official publication of AATCC, publishing inno-vative research and probing features on all facets of fibers, textiles, and apparel, six times a year.

Award-winning editorial content and design

All Rates in US Dollars.

Four Color 1× 3× 6×1 Page $4,600 $4,495 $4,295½ Page $3,240 $3,190 $3,085¼ Page $2,525 $2,500 $2,445

Print Ad Rates

"AATCC Review keeps me updated with the latest in research, standards and product development in my field of work."

"The articles keep me informed of the latest developments. They are well written, factual and accurate."

15% commission offered to advertising agencies providing artwork to specifications

"I have used articles from the AATCC Review to inform others at my job on solutions to problems, ideas, or anything else."

AATCC Review won its 10th Tabbie Award in 2019 for its feature article “Is Retail Broken?” by Craig Crawford.

AATCC Review won both Apex and Tabbie Awards in 2018 for its September/October 2017 feature article “Microfiber Shedding: Hidden Environmental Impact” by Kilara Le.

View OurEditorial Calendar

Print Newsletters Website Specifications

2020 Media Planner

Editorial Calendar

Newsletters

Questions?

AATCC NewsAATCC News subscriptions are free to all. The newsletter is published twice per month with the latest industry news and updates, plus feature articles and technical information.

Digital RatesAll Rates in US Dollars. Cost/AdNewsletter Banner Ad 1 $750/issueNewsletter Banner Ad 2 $500/issue

Genevieve BotAdvertising [email protected] +1.919.549.3539

Issue Cover Story JanuaryAd Due: 12/10

Bringing Fabrics Alive with Pigments: The newest methods for spicing up an otherwise unremarkable fabric.

FebruaryAd Due: 1/14

Preparing the Next Generation: What are colleges and universities doing in 2020 to address our changing world and prepare textile students for the future?

MarchAd Due: 2/18 To be determined.

AprilAd Due: 3/17

Exploring the Oldest Fabrics in Existence: A look at garments that have been preserved throughout history such as the linen Tarkhan dress from Egypt’s First Dynasty, approximately 5000 years ago.

MayAd Due: 4/14 To be determined.

JuneAd Due: 5/19

Going Full Circle: A deep dive into the incredibly innovative ways being utilized to keep apparel in use by recycling it into the same or similar quality applications.

JulyAd Due: 6/16

Making the Cut: What it takes today to establish a successful e-commerce digital fabric printing business.

AugustAd Due: 7/14

Let’s Get Technical: A look at new textiles that offer an enhanced, engaging, and increasingly virtual experience for retailers, the events industry, and the hotel and hospitality sector.

SeptemberAd Due: 8/18

Textile Chemicals, Inks, and Dyes: A new initiative will enable mills and brands to make more informed choices about the ingredients they use in their products.

OctoberAd Due: 9/15

Supply Chain Management: The essential use of PLM (product lifecycle management software) to deliver inventory efficiently and transparently.

NovemberAd Due: 10/13

New Fibers from Waste Products: From orange pith to spider silk—the very latest fibers and yarns. Will they save the planet or are they just fads?

DecemberAd Due: 11/17

Greener Colors: Natural dyes being utilized and the leading companies which are successfully pursuing this age-old process.

• 3,500+ subscribers • 97% delivery rate. Readers value their subscriptions and keep

addresses updated • 840+ UNIQUE opens per issue (> 20%). Total open rate is nearly

twice as high! • More than 100 readers forward each issue to friends or colleagues

Print Newsletters Website Specifications

2020 Media Planner

Editorial Calendar

Website

Questions?

All Rates in US Dollars. Cost/AdRun of Site Website Banner Ad $750/month

Focus Ad Sponsored Content $500/month

Jobsite Web Banner Ad $500/month

Resource Center White Paper $500/year

Digital Rates

Genevieve BotAdvertising [email protected] +1.919.549.3539

Chris ShawAdvertising Sales [email protected] US Phone: +1.919.549.3547 International Phone: +44.1270.522130

The Portal to All Things AATCC! • Rotating Headliner Banner Ad on Website Homepage—and Throughout Site

• Focus Ad Sponsored Content Ad on Website Homepage Image or video plus link to advertorial content or video

• Banner Ad on AATCC JobSite Webpage above all job postings Jobsite Web Banner Ad—top middle placement above all ads Each listing runs for a full month

• White Paper on AATCC Resource Center Webpage (One free per year with Corporate Membership) Advertorial white papers about your products or services PDF can include links to your website Downloads free to visitors in exchange for their contact information Quarterly reports with reader contact info provided to advertisers

Contact our Ad Team for additional details

Focus Ad

Website Banner

Print Newsletters Website Specifications

2020 Media Planner

Editorial Calendar

Website Ads Newsletter Banner Ads • Banner Ad 1: 650 x 77 px • Banner Ad 2: 650 x 77 px • Sold per issue. Issues are sent bi-weekly

Ad Specifications

Digital Media

Print

Static Image Files • 72 dpi resolution • PNG (24-bit or 8-bit) • GIF • JPG (high quality only) • RGB

Animated Image Files (Web Only) • 72 dpi resolution • Animated GIF (max three slides) • Limited to 200kb • RGB

Digital File Requirements

• Keep live matter 1/4 in. (6.35 mm) from all trim edges

• Do not include crop marks inside trim area • Submit high resolution, 300 dpi, CMYK or

grayscale Adobe Acrobat PDF files

Full Page Bleed83/8 × 11⅛ in 212.725 × 282.575 mm

Trim Size: 8⅛ × 10⅞ in 206.375 × 276.225 mm

½ Page Vertical Bleed4¼ × 11⅛ in 107.95 × 282.575 mm

½ Page Horizontal No Bleed7⅓ × 4⅔ in 186.258 × 118.516 mm

½ Page Horizontal Bleed83/8 × 55/8 in 212.725 × 142.875 mm

½ Page Vertical No Bleed3⅓ × 10¹/₆ in 84.658 × 258.233 mm

Trim Size: 8⅛ × 5⅜ in 206.375 × 136.525mm

• No RGB, Pantone, or spot colors • Sending a color match proof is optional. Laser proofs

will be used for content, not color accuracy • Email files to [email protected] • Call for additional specs for fractional ads

• Banner Ad: 480 x 169 px • Focus Ad Sponsor Content:

Image: 292 x 175 px Plus: 25 words (maximum)and link to content; if no words are used, the image can be larger (492 x 164 px)

• Web ad space available on a monthly basis

Genevieve BotAdvertising [email protected] +1.919.549.3539

Questions?

Print Newsletters Website Specifications

2020 Media Planner

Editorial Calendar

AATCC Review 2020Editorial Calendar

ContactMaria C. Thiry | Publications and Membership [email protected] | +1.919.549.3548Contact us at least one month prior to ad close date to be considered for an interview.

Do you know someone at your company who could contribute to a feature topic??

Issue Features

January/February

Ad Close: 11/21Ad Due: 12/4

• Tough Choices in Sustainability: Using toolkits to create a wholistic strategy for sustainability and to demonstrate profitability.

• Textiles That Last: A look at arguments for and against durability to achieve sustainability.

March/April

Ad Close: 1/30Ad Due: 2/4

• Sustainability by Design: Keeping clothes out of the washing machine to avoid the release of microplastics.

• Recycling and Waste Reduction: The important role of the designer in achieving a circular economy for textiles.

May/June

Ad Close: 3/27Ad Due: 4/3

• Military Fabrics—A Matter of Life and Death: Learn how electronic feedback from next-to-skin textiles provides information on the status of the wearer’s vitals, enabling commanders to make better decisions .

• Performance Apparel Challenges: What are the outdoor brands up against when it comes to sustainability?

July/August

Ad Close: 5/29Ad Due: 6/4

• The Age of the Machine: How voice, visual technology, artificial intelligence, and machine learning are impacting retail, product development, and manufacturing .

• The Future of Fabrics for Dirty Jobs: What are the exciting new improvements in protective clothing to keep workers safe from pathogens, oils, gases, and chemicals?

September/October

Ad Close: 7/29Ad Due: 8/4

• A Greener Supply Chain: How can a collaborative approach across the industry improve sustainability?

• The Future of Digital: How digital printing technology and software opens the door for infrared heating, wiring, and sensor technology embedded in textiles.

November/December

Ad Close: 9/24Ad Due: 10/2

• Backing up Marketing Buzzwords: How do product claims relate to textile standards?

• Next Generation of Wearables: Functional e-fabrics that are based on fiber computing and conductivity.