2020 MEDIA KIT - Valley Tool

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ReadexResearch, June 2019

22%

7%

12%

7%

$1 million or more

$500,000 to $999,999

$100,000 to $499,999

Up to $99,999

Nothing

Readers estimate what their com

panies will spend for cutting and/or grinding m

achines in the coming year.

No answer given: 20%

Boring .............................66%Broaching .......................39%Deburring .......................71%Designing .......................57%Drilling ............................82%EDMing ..........................25%Finishing .........................60%Gear cutting ...................12% Grinding .........................56%Laser cutting ..................17%Marking ..........................41%Milling .............................84%

Mold/die making ...........21%Rapid prototyping .........28%Reaming .........................66%Sawing ............................66%Screw machining ...........16%Tapping ..........................77%Testing, measuring, gauging ..........................52%Tool presetting ..............40%Tool sharpening ............33%Turning ...........................73%Waterjet cutting ............10%

Operations performed

Products they are involved in selecting

Facts About CTE’s Audience

Abrasives ..............................................................................50% Cutting tools ........................................................................78% Coolants, lubricants and/or related products ................. 61% Grinding machines ..............................................................34% Machine attachments/accessories ....................................59% Maintenance products .......................................................42% Marking equipment/tools ..................................................29%Metalcutting machine tools ...............................................61%

Safety and environmental equipment .....................................35%

Software................................. 43% Testing, measuring and/or gauging equipment.........51% Toolholding .....................67% Workholding ..................67%Workpiece materials......46%


Corporate Management

59%18%

Engineering, Production Management

14%Engineering, Production Departments

4%Design, R&D, QC, QA

2%Other

JO

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BPA

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port,

June

201

9

Purchasing3%

Print and digital magazine audited circulation of 60,000+.

Email opt-in list of more than 58,000.

CTE magazine and electronic newsletter reach 100,000+ unique subscribers.

Marketing campaigns that utilize a combined digital and print ad strategy are 33% more effective at generating lead prospects than digital-only ad campaigns.

CTE website attracts 30,000+ users each month.

CTE’s growing social media reaches 12,000 followers.

Nearly a THIRD of our digital audience accesses content with a mobile device.

4 out of 5 readers are managers.

9 out of 10 readers are involved in purchasing products.

77% of subscribers page through each issue looking for information.

BPA Brand Report, June 2019; and ReadexResearch, June 2019; Publisher’s Data, July 2019 CPR Rate

CTE Highlights

55% Visited advertiser’s website

52% Discussed ad with others

43% Passed ad along to others

23% Purchased/ordered a product/service

23% Filed ad for future reference

14% Recommended a product/service

13% Called advertiser for additional information

14% Contacted advertiser in some other way


How CTE readers react to ads

PRINT ADVERTISING RATES All prices gross. Agency commissionable (15%).

Covers: 2nd and 3rd, $7,440; 4th, $7,595; covers are contracted on 12x, non-cancelable basis; price includes 4-color. Special positions: 10% above B&W rate. Classifieds: $170/inch (net); box number, $115. Column width, 2¼"; 1"-deep minimum; not agency-commissionable; content limited to employment or business opportunities. Marketplace Ads: $200/inch (net), B&W; column width, 2¼"; 2"-deep minimum; not agency-commissionable.

Black and White

Per Insertion 1x 3x 6x 9x 12x 18x 24x 36x 48x

Discount Off -5% -10% -15% -25% -30% -34% -38% -43%

Full Page $5,890 $5,595 $5,300 $5,005 $4,420 $4,125 $3,890 $3,655 $3,360

Two-thirds Page $4,460 $4,240 $4,015 $3,790 $3,345 $3,125 $2,945 $2,765 $2,545

Half Island $3,635 $3,450 $3,270 $3,090 $2,725 $2,545 $2,400 $2,255 $2,070

Half Page $3,150 $2,990 $2,835 $2,675 $2,360 $2,205 $2,080 $1,955 $1,795

Third Page $2,270 $2,155 $2,045 $1,930 $1,705 $1,590 $1,500 $1,410 $1,295

Quarter Page $1,675 $1,590 $1,505 $1,425 $1,255 $1,170 $1,105 $1,040 $955

Sixth Page $1,285 $1,220 $1,155 $1,090 $965 $900 $850 $795 $735

Full Spread $11,175 $10,615 $10,055 $9,495 $8,380 $7,820 $7,375 $6,930 $6,370

Half Spread $6,000 $5,700 $5,400 $5,100 $4,500 $4,200 $3,960 $3,720 $3,420

4-Color


Full Page $7,555 $7,245 $6,950 $6,655 $6,070 $5,775 $5,540 $5,305 $5,010

Two-thirds Page $6,130 $5,890 $5,665 $5,440 $4,995 $4,775 $4,595 $4,415 $4,195

Half Island $5,300 $5,100 $4,920 $4,740 $4,375 $4,195 $4,050 $3,905 $3,720

Half Page $4,815 $4,640 $4,485 $4,325 $4,010 $3,855 $3,730 $3,605 $3,445

Third Page $3,935 $3,805 $3,695 $3,580 $3,355 $3,240 $3,150 $3,060 $2,945

Quarter Page $3,340 $3,240 $3,155 $3,075 $2,905 $2,820 $2,755 $2,690 $2,605

Sixth Page $2,950 $2,870 $2,805 $2,740 $2,615 $2,550 $2,500 $2,445 $2,385

Full Spread $13,645 $13,065 $12,505 $11,945 $10,830 $10,270 $9,825 $9,380 $8,820

Half Spread $8,475 $8,150 $7,850 $7,550 $6,950 $6,650 $6,410 $6,170 $5,870

Ad materials are due 7 days after the close date.

Print Ad ProductionJulie [email protected]

Online Ad ProductionConrad [email protected]

East Advertising SalesScott [email protected]

Central/West Advertising SalesMarc [email protected]

Central Advertising SalesDave [email protected]

CFO/Director of SalesKenneth [email protected]

PublisherDennis [email protected]

CONTACTS

PRINT ADVERTISING RATES All prices gross. Agency commissionable (15%).

Covers: 2nd and 3rd, $7,440; 4th, $7,595; covers are contracted on 12x, non-cancelable basis; price includes 4-color. Special positions: 10% above B&W rate. Classifieds: $170/inch (net); box number, $115. Column width, 2¼"; 1"-deep minimum; not agency-commissionable; content limited to employment or business opportunities. Marketplace Ads: $200/inch (net), B&W; column width, 2¼"; 2"-deep minimum; not agency-commissionable.

JANUARY AD CLOSE: Dec. 2, 2019

Hole Finishing, Lean Manufacturing, Machine Maintenance, Workholding.

AD BONUS: Double Display Ad. Advertisers running a display ad in the January issue are eligible to purchase a bonus ad that’s double the size at the same rate as your January ad. Double Display ads must be purchased in time to run in one of the following issues: February, March, April, May or June.

FEBRUARY AD CLOSE: Jan. 2, 2020

Automation, EDMing (with new Product Specs feature), Test & Measurement, Turning.

AD BONUS: Video Showcase. Run a full-page or larger ad and receive a 1⁄6-page, 4-color write-up about a video produced by your company that will appear in the print and digital editions of the February issue.

MARCH AD CLOSE: Feb. 3, 2020

Deburring, Metalworking Fluids, Moldmaking, Palletization.

AD BONUS: Product Showcase. Run a 1⁄3-page or larger ad and receive a 1⁄6-page, 4-color product write-up in the print and digital editions of the March issue.

APRIL AD CLOSE: March 2, 2020

Milling, Multispindle Machines, Parts Cleaning, Shop Safety.

AD BONUS: Sponsored Social Media Post. Run a full-page or larger ad and CTE will provide free social media buzz for the ad with a Sponsored Social Media Post during April.

MAY AD CLOSE: April 1, 2020

Countersinking, Cutting Tool Materials, Micromachining, Workforce/Training Outlook.

AD BONUS: Lead Capture. Run a ½-page or larger ad in print and a Box ad on our website to receive a weekly CTE Prospect Report during the month of May.

JUNE AD CLOSE: May 1, 2020

Abrasive Waterjetting, Broaching, Machine Monitoring, Toolholders.

AD BONUS: Ad Perception Study. CTE readers rate your ad for its informational value and believability, as well as its attention-getting strength. Free with ½-page or larger ad. (Available to other advertisers for $350.)

Frequency Discount -5% -10% -15% -25%Frequency 1x 3x 6x 9x 12x

Website Display

Wallpaper $2,575 $2,450 $2,320 $2,190 $1,935

Billboard $3,250 $3,090 $2,925 $2,765 $2,440

Box $1,935 $1,840 $1,745 $1,645 $1,455

Button $745 $705 $670 $635 $560

Video

Featured Video $2,525 $2,400 $2,275 $2,150 $1,895

CTE E-Newsletter

Leaderboard $2,525 $2,400 $2,275 $2,150 $1,895

Box $1,765 $1,675 $1,590 $1,500 $1,325

Advertorial $1,135 $1,075 $1,020 $965 $850

CTE E-Newsletter Video March June Sept. Dec.

Quarterly Video Blast $1,135 $1,075 $1,020 $965

Email Blasts*

Full List $9,005 $8,555 $8,105 $7,655 $6,755

Half List $4,070 $3,870 $3,665 $3,460 $3,055

All prices gross. Agency commissionable (15%).2020 EDITORIAL CALENDAR & AD BONUSES JULY AD CLOSE: June 1, 2020

Centerless Grinding, Laser Machining, Machining Aluminum, Tool Coatings.

AD BONUS: Double Display Ad. Advertisers running a display ad in the July issue are eligible to purchase a bonus ad that’s double the size at the same rate as your July ad. Double Display ads must be purchased in time to run in one of the following issues: August, September, October, November or December.

AUGUST AD CLOSE: July 1, 2020

IMTS Preview, Machine Control Systems, Machining Large Parts, Salary Survey, Threading.

AD BONUS: Video Showcase. Run a full-page or larger ad and receive a 1⁄6-page, 4-color write-up about a video produced by your company that will appear in the print and digital editions of the August issue.

SEPTEMBER AD CLOSE: Aug. 3, 2020

Designing Parts, Engraving, Grinding Wheels, Swiss-Style Machining.

AD BONUS: Sponsored Social Media Post. Run a full-page or larger ad and CTE will provide free social media buzz for the ad with a Sponsored Social Media Post during September.

OCTOBER AD CLOSE: Sept. 1, 2020

Grooving, Hybrid Machining, Parts Handling, Tool Balancing.

AD BONUS: On-Target Study. CTE readers rate your ad for its visual appeal, reader friendliness, ability to highlight benefits, informational value and overall effectiveness. Free with purchase of ½-page or larger ad. (Available to other advertisers for $350.)

NOVEMBER AD CLOSE: Oct. 1, 2020

2021 Buyers Guide.

AD BONUS: Video Showcase. Run a full-page or larger ad and receive a 1⁄6-page, 4-color write-up about a video produced by your company that will appear in the print and digital editions of the November issue. PLUS: Listings for display advertisers appear before non-advertisers in our online Buyers Guide.

DECEMBER AD CLOSE: Nov. 2, 2020

Abrasives, Drilling, Multitask Machining (with new Product Specs feature), Year-End Update/Outlook Report.

AD BONUS: Lead Capture. Run a ½-page or larger ad in print and a Box ad on our website to receive a weekly CTE Prospect Report during the month of December.

Black and White


Discount Off -5% -10% -15% -25% -30% -34% -38% -43%

Full Page $5,890 $5,595 $5,300 $5,005 $4,420 $4,125 $3,890 $3,655 $3,360

Two-thirds Page $4,460 $4,240 $4,015 $3,790 $3,345 $3,125 $2,945 $2,765 $2,545

Half Island $3,635 $3,450 $3,270 $3,090 $2,725 $2,545 $2,400 $2,255 $2,070

Half Page $3,150 $2,990 $2,835 $2,675 $2,360 $2,205 $2,080 $1,955 $1,795

Third Page $2,270 $2,155 $2,045 $1,930 $1,705 $1,590 $1,500 $1,410 $1,295

Quarter Page $1,675 $1,590 $1,505 $1,425 $1,255 $1,170 $1,105 $1,040 $955

Sixth Page $1,285 $1,220 $1,155 $1,090 $965 $900 $850 $795 $735

Full Spread $11,175 $10,615 $10,055 $9,495 $8,380 $7,820 $7,375 $6,930 $6,370

Half Spread $6,000 $5,700 $5,400 $5,100 $4,500 $4,200 $3,960 $3,720 $3,420

4-Color


Full Page $7,555 $7,245 $6,950 $6,655 $6,070 $5,775 $5,540 $5,305 $5,010

Two-thirds Page $6,130 $5,890 $5,665 $5,440 $4,995 $4,775 $4,595 $4,415 $4,195

Half Island $5,300 $5,100 $4,920 $4,740 $4,375 $4,195 $4,050 $3,905 $3,720

Half Page $4,815 $4,640 $4,485 $4,325 $4,010 $3,855 $3,730 $3,605 $3,445

Third Page $3,935 $3,805 $3,695 $3,580 $3,355 $3,240 $3,150 $3,060 $2,945

Quarter Page $3,340 $3,240 $3,155 $3,075 $2,905 $2,820 $2,755 $2,690 $2,605

Sixth Page $2,950 $2,870 $2,805 $2,740 $2,615 $2,550 $2,500 $2,445 $2,385

Full Spread $13,645 $13,065 $12,505 $11,945 $10,830 $10,270 $9,825 $9,380 $8,820

Half Spread $8,475 $8,150 $7,850 $7,550 $6,950 $6,650 $6,410 $6,170 $5,870

Ad materials are due 7 days after the close date.

Ask the Grinding Doc Industry expert answers readers’ grinding questions.

Get With the Program News on manufacturing software.

Lead Angle Commentary from CTE editors.

Look-Ahead Reviews of cutting-edge technologies.

DIGITAL AD OPTIONS

*An Email Blast cannot be canceled less than 2 weeks before the scheduled blast date.

120 x 90

Built around an exclusive editorial collaboration between one of our advertisers and the editors at CTE, each Custom Digital Supplement will be hosted on our website and disseminated to 60,000 CTE e-newsletter subscribers via email. In addition, a summary article about the editorial material in the digital

supplement will appear as an article in a print version of CTE magazine, which is mailed to 60,000+ subscribers each month. Between the print magazine and CTE e-newsletter subscribers, each Custom Digital Supplement has the potential to reach more than 100,000 industry professionals.

LIST RENTAL

Advertisers receive a 30% discount on mailing list rentals. One-time rental is $180/M (5,000-name minimum) with first demographic select included. Each additional select is $15/M. Available selects include NAICS code, Job Function, Number of Employees, and Region. Key coding: $2.50/M. Administrative fee: $100.

List rentals, which are conducted through a third-party mail house, require the list rental Company to sign a CTE List Rental Agreement Form indicating that the Company agrees to rent the list one time for the singular purpose for which its rental was approved.

Reach CTE’s responsive group of decision-makers via the U.S. Postal Service.

CTE e-news ad spacewww.ctemag.com ad space

DOWNLOAD our specs

and terms of

advertising

ctemag.com/ advertise

Machine Technology Machine tool advancements, operating tips.

Machinist’s Corner Industry veteran talks about life in a machine shop.

Manager’s Desk Shop owner shares managerial experiences.

Metric Matters Information about the metric system of measurement.

COLUMNS

Print Ad ProductionJulie [email protected]

Online Ad ProductionConrad [email protected]

East Advertising SalesScott [email protected]

Central/West Advertising SalesMarc [email protected]

Central Advertising SalesDave [email protected]

CFO/Director of SalesKenneth [email protected]

PublisherDennis [email protected]

CUSTOM DIGITAL SUPPLEMENTS

$9,990 (Frequency Ad Discounts Do Not Apply)

CONTACTS

@

Frequency Discount -5% -10% -15% -25%Frequency 1x 3x 6x 9x 12x

Website Display

Wallpaper $2,575 $2,450 $2,320 $2,190 $1,935

Billboard $3,250 $3,090 $2,925 $2,765 $2,440

Box $1,935 $1,840 $1,745 $1,645 $1,455

Button $745 $705 $670 $635 $560

Video

Featured Video $2,525 $2,400 $2,275 $2,150 $1,895

CTE E-Newsletter

Leaderboard $2,525 $2,400 $2,275 $2,150 $1,895

Box $1,765 $1,675 $1,590 $1,500 $1,325

Advertorial $1,135 $1,075 $1,020 $965 $850

CTE E-Newsletter Video March June Sept. Dec.

Quarterly Video Blast $1,135 $1,075 $1,020 $965

Email Blasts*

Full List $9,005 $8,555 $8,105 $7,655 $6,755

Half List $4,070 $3,870 $3,665 $3,460 $3,055

All prices gross. Agency commissionable (15%).

DIGITAL AD OPTIONS

*An Email Blast cannot be canceled less than 2 weeks before the scheduled blast date.

120 x 90

CTE e-news ad spacewww.ctemag.com ad space

DOWNLOAD our specs

and terms of

advertising

ctemag.com/ advertise

@

CTE Prospect Report

Adding a CTE Prospect Report (CPR) to your digital advertising campaign enables you to mine your ad clicks for prospective leads. We’re able to track company-owned IP addresses used by CTE website visitors who click on your ad, then provide you with a report that includes contact information and other details about the companies interested in your advertised product.

A CPR plan can be added to the following CTE digital advertising options: Wallpaper, Billboard, Box, Email Blast, E-Newsletter and/or Button.

Select your CPR plan:

STEEL. Get up to 25 lead prospects on our month-to-month plan or up to 50 lead prospects each month on our yearlong plan.

Monthly = $600 / Yearly = $5,400

CARBIDE. Get up to 50 lead prospects on our month-to-month plan or up to 100 lead prospects each month on our yearlong plan.

Monthly = $1,200 / Yearly = $10,800

DIAMOND. Get up to 100 lead prospects on our month-to-month plan or up to 200 lead prospects each month on our yearlong plan.

Monthly = $1,800 / Yearly = $16,200

A 2020 Debut for CTE+Education

CTE plans a first-quarter launch for CTE+Education, a pay-to-view online education program featuring the High-Intensity Grinding Course

developed and presented by Jeffrey A. Badger, Ph.D., an independent grinding expert and the author of CTE’s Ask the Grinding Doc column. Through CTE+Education, Dr. Badger will offer industry professionals an in-depth understanding of precision grinding through a series of eight distinct units derived from his High- Intensity Grinding Course. The pay-to-view units, which will be available via computer and mobile devices, will include:

Part 1: Fundamentals of Grinding

Part 2: Superabrasives: CBN & Diamond

Part 3: Truing & Dressing

Part 4: Cooling

Part 5: Chatter

Part 6: Thermal Damage

Part 7: Cylindrical Grinding

Part 8: Cup-Wheel Grinding

CTE Social Media Advertising

Sponsored Posts:

Let CTE help you spread the word about your company and/or products by sponsoring a post to our growing social media audience. Whether it’s a photo, a brief video or a text-based call to action, CTE can help boost your social media buzz for just $60 per 1,000 followers.

Sponsored Article Posts:

If your company and/or product is mentioned in a CTE article that’s scheduled for a Facebook post, then take advantage of this co-branded social media opportunity. For just $25 per 1,000 followers, sponsored article posts allow you to attach a banner ad to the sponsored article when it is displayed within the social media app.

NEW

2020 MEDIA KIT - Valley Tool

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