C. E UGENE ABBOTT, JR.

EDITOR-iN-CHIEF

WARREN A. DOWNS

BUSINESS MANAGER

FREDERICK CROMPTON

ADVERTISING MANAGER

OF NINETEEN HUNDRED AND THIR.TY TWO

PUBLISHED BY THE

G R A D U A TIN G C LA S 5

a ~ 25ytBffCYY JffiJcncrtt%f

B A B SON P A. R K , MAS S.

Neyer before have the States of the world been so dependent upon one another for their respective benefits. This is not only politi­cally and socially, but also eco­nomically true. It i::; no longer possible for a civilized State to maintain a ser-a rate existence which might permit it to stand apart from thf' rest of the world. Iso lated economic nationalism is a thing of the past. Economic in­ternationalism is the formula for the present ancl future well-being of the nations of the world. It is, therefore, with the realization of what lies ahead that this volume of the Babsonian is dedicated to "tlw economic interdependenl:e of nations."

I' I I,

CAMPUS

MANAGEMENT

MEN

MACHINERY

MATERIALS

From South America come asphalt and pe­troleum for roads and rubber for tires. Aus­tralia gives us wool for upholstering. Dome:-;tic materials complete the a.utomobiles which are then sold to local as well as world-wide ma.rleets. T he need f()r fuels and lubricants calls for ex­ports and imports of pe­troleum and its prod­ucts.

I {'

.,

PARK MANOR THROl:GH DOORWAY PARK MANOR SOUTH

LYON HALL

PEAVEY GYMN ASIUYl

LYON FAIRWAY

RIrHARD KNIGHT AUDITORIUM - PEAVEY GYMl\:ASIV M

BRYANT HALL-PRESIDENT'S HOUSE

THE DORMITOHIES- PARK MANOR AND PARK MANOR SOUTH

THE TENNIS COURTS- PARK MA N OR SOU TH

Chil e e,rp01'ts huge qU(tn­

tities of nitrates fOT j e l,tilizrr to Germany, German!J sends the .fin­ished pro d/l c t S to France, The l at t e ')" countr!J uses this ferti­lizer for its .cP'eat vine­!Jards and fields uf flow­ers grOIl:r/. for perfume, Franre thus creates and e.rports fh~e wines and perfumes to thr /('o·rld. In addition Fr'ance man­ufactures anrl p,:rports finish ed si I k.) made from r'aw materials Te­crived front the Orient,

:) RoT H IE~'CA.

,

['ug e cigitt ('('1/.

ROGER w. BABSON Foundrr

Babson Institute

My Word To Bahson Men

ROGER W. BABSON

We all rem€mber when playing marbles, as boys, if one especially good player got a ll the marbles the game stopped! The truth is that it was impossible to ha ve an other ga me until the other boys earned, bor­rowed , or stole some more marbles. This general experience applies to sports in other ways. For instance, there is little fun in playing with one who plays a very poor g ame. Our own sport depends upon playing with efficient pal·tners. Furthermore, the more evenly matched in resources and technique the various partners are, the better is the game for all.

The same principle applies to international relations. If one coun­try should get all the gold, then gold automatically would cease to be the ~tandard for the value of currency. Our own trade is dependent on hav­ing other nations prosperous . To have good business between nations, one nation cannot have all thE' marbles. As each. nation has a surplus of some one form of goods, the prosperity of each nation depends upon hav­ing the other nations pros perous enough to take its suq;lus. The pros­perity of each depends on the prosperity of all.

Imagine ten men on a desert island with number one man landing with one hu ndred dollars in gold, and the other men landing penniless. The number one man lends his one hundred dollars to number hvo man; and number two man lends this same hundred dollars to number three man. Number three man then lends it to number four man and so on until number ten man borrows and has the use of the one hundred dol­lars. Based on banking finance, the resources of the island have thereby increased from one hundred dolla rs to one thousand dollars, even though the indebtedness has increased from nothing to nine hundred dollars.

This illustrates how the iJusiness of the world is increased by one nation lending to another through the intelligent use of credit. The gold standard helps to stabilizp currency; but it is much more important to circularize currency. The credit of nations depends largely upon their net resources; but the prosperity of nations depends more upon the rapidity with which they circulate goods one between another. This

Page twel/ty

thought is e:,;pecialJy interesting when one reverses the above illustration. The same one hundred dollars could be us('d for paying up all the in­debtedness by number ten man using it to pay number nine; number nine llsing it to pay number eight and so on down th e line. In the same way, the foreign debts between nations could easily be paid if one would start the ball rolling by making a payment and if the others would then keep it rolling.

:-.Io man was ever known to hang the red flag of Communism on a home 'which he owned and for which he had paid. No nation ever suf­fered revolution when the ma.iority of its people were prosperous. As more people become property owners within a nation, the :,;afer that nation is against disturbances from within. The same principle applies to the family of na tion:,;. The safety of each depends upon the safE'ty of the others. Not only does our prosperity depend upon having other na­tions prosperous, but our safety likewise depends thereon. The safety of the world is depend ent upon the prosperity of the weakest link . Remem­ber the great World War started in the littl e country of Serbia.

More important than all is that it is r ight \-ve should help other peo­ple and other nations. We must, however, be sure that we help them in a truly constructivE' way. EithE'r lending money or cancelling debts does not necessarily mean constructive help. Giving our children all for which they ask is r.ot an evidence of love. Lending a man money with which to buy a gun to kill hi s neighbor is actually a crime. Yet this is for what much of the money, which American bankers lent to Europe since the war, has been used. The Ameril:an people were not informed of this at the time, but from now on we will be guilty if further money is used for any such purposes. All this means that having mon ey carries r e­t:ponsibility. Money is like fire, a power for good or evil. The important thing is for us to use it unselfishly, but intelligently .

Page twe l/ty-one

GEORGE W. COLEMAN

President Babson Institutf'

Pag e ninet een

My Word To Babson Men

PRESIDENT GEORGE ,,y- . COLEMAN

Whatever the Institute has given you in the way of knowledge of husiness is of small concern in comparison with the training you have l·ec:eived. What you ha ve learned about the ways of finance, methods of production, channE'ls of distribution, and human relationships is just so much business capital stored up for futurr use. Your training at the In­stitute \vill largely determine how you use that capital. You will not invest it all at once, and the returns at first will be very small. And you can easily make a poor investment which will set you back some. Only you can do the investing of your business knowledge. Dad can not do it for you nor can anyonr else.

('an you appraise values'! Does a sh ining bauble shut out a distant solid value'! Have yo u found out wl:at work \Nill accomplish and what magic can not do? Can you ma ke yourself mifld'? Can you st ick until it is don e? Do you really understand th Rt first things come first; that executive leadership is a fruit and not a seed? All this and much more was inherent in your training at the Institute. Will your first boss be able to see it in you? If you were well trained you will make a good in­VE'stment of the business knowledge you have acquired. In fact you will keep right on training yourself and adding daily to your business knowl­edge.

But thf're is something more, a double extra, that this year's gradu­ates will have to keep constantly in mind. Business is sick, very sick, and every last attendant on bus iness will have to prove his worth. You are lucky if you have a chance to se rve at all just now. And you need not be squeamish as to just where you serve, whether it is in the cellar, the kitchen, the parlor, or the attic. You are lucky to be in the house­hold at all.

And don't forget that everybody around you will lJe anxious and dead in earnest. It is no place at all for a play-boy. The business world not only does not feel that it owes you a living, it is greatly concerned that everybody on the pay roll sha ll do his utmost to help business to live.

!'ugc IwclIly-I/1'{)

I

My Word To Babson Men

DEAN JOH:-J E. MILLEA

Probably the most common fault among people, or groups of people, ur nations, is th e refusal to recognize any individual or national respon­sibility for whatever ills may happen. People as well as nations fail to l'ealize that they get out of society or international association exactly in proportion to what th<,y put into it. ;-.Jaturally we must think of the nation or of national alliances or lack of allianc.:es, but in the last analysis, success or failure, individually or na tionally, depends upon what part the individual plays in whatever sphere of activity he finds himself.

In every generation there is a small group of individuals who are properly classed under the general heading of "genius." These are out­standing and are automatically ~et apart from others. But intelledual brilliance is not necessa rily essenti a l to success. A relative mediocre mentality may sometimes achieve greater success. Accomplishment is proportionate to the effective use of intelligence; that is, success comes as a r esult of the expend iture of effort which is of value to some one else. Mental capc1city can go to seed as quickly as any other faculty, perhaps more so, and in oreler to be kept on a high rlane it must be constantly exercised.

In genEral, one advances in the same degree as success is achieved by the whole group. It is likewise with nations. One nation cannot progress permanently at the expense of another any more than can an individual. Genuine prosperity can result only from individual activity and cooperative effort. Individuals are too prune to delay. ""hen c.:on­fronted with a problem one should get all the facts possible, make as care­ful an analysi s as possible, then do so meth ing. The inclination which many have "to sleep over" a decision results perl~aps in another decision. The process may be repea t ed with still another conclusion. The result is indecis ion with a probable reversion to the original decis ion. Time has been lost, effort has been wasted, and nothing done whic.:h might not have been accomplished immediately. An original decision resultant from careful thought and analysis is usually the best-get the facts, analyze them as carefully as possible, then do something.

Po [jC I !Uen I !J-I h }'re

TRUSTEES

DANIEL B. COLEMAN

Physician

Wellesley

rog e /lI' ell/y-/cli/I'

ROLFE COBLEIGH

Bu::;iness Manager of "The Congregationalist"

Boston

CARL M. GATES

Congregational Minister

Wellesley Hills

r

ERNEST T. GUNDLACH

President, Gundlach Advertising Company

Chicago

HENRY P. SMITH

Safford & Smith

Boston

:MYRON E. PIERCE

Lawyer

Boston

Pa.lle IwclIl //-( i t·t'

FACULTY

.JOHN E. :YIILLEA, DEAN

Director, IJil'i s iOIl of Prodllctioll

Ill'illI ".lO!IIIIl\'," ii ' 111' i s 11101"1' ;lfft'("li()Il;IIf'l~- knowll. ::1'<111 · 1I:ltl'd frotll ('lark '\'ni,'!'!' s ity . and has :I '\lnsll'I' of Bu, .... iIH '''~ .\ri · lllilti '~ 'r;llit11l dt':'!")'t'!' from II:ll'\' :ll'd. Ilis lift' lws lH't'll :t ,":,,-it·d (jill' along iJldu~tt'i;,l lint' s. .\1 \ ' ;Jl'iutls tilllt,:-; lit' h:ls 111.'1'11 ,'r!ll

11 1"' 11,, 1 \,'jlll ;t ,1.':"'1'111 1l111l11H'J' III l'Olllpanif'''', illt'!lIding 11\(' .\\JIt'l'il':tll ~I""I ;'JIII \\-in' ('olt l ll:tny. I{ P t 'rI Il li ri III'illl'l' .\!allu[;lt,tlll·illg ('Olll ­I,any . ~illlph 'x EJ. ·l'1ril' 11".Ilin,:: ('UIlI p:l 11:,. lht· y-:--; l'ndl'rllltl.s l111 f ' IIIIlI' :1I1Y . \\ ' III'I' I ' ~ ll ' l' Prndll l't :-. ('OlllJ H1Il,' " ilnrl, Ill;lll~- O\ :' I ')'S. ;\11\",

ho \\' , ·\' o'l'. mos t Ilf hi :-. lillll ' i s ' :lk"11 IIi' I t':H 'i llll),!" I;'ah .",o ll 1111'11 thl' fUlllI;llIlt'nllib (~ f Fa('IIII'~' .\i ; llI :q":" ' lIn ' lIl . anti :-; (· (' ill .:..! th;l! Ihl' huilt'l" I'nlllli II n" :-O I1'1 lakl' 100 11111..1 : vI' I IIt · i l' lilllt' . 1-1,. :11:-;0 ; I! ' I ~ a:-o "1111 :< 1111;1111 ill \LlII:I:!",'lIh ' l l t 10 \"; Il· iOIl :o. finll :o. .. \1" .. \hllt-: •. i :-; lilt' (Olllld"I' :lllI! lifl' lIi" ' I ' I' lol' nf an 1I1" ~ "lli za lj(l1l 111;11 ,II:1I1Y o( 11 :-11 ;1\'" joill"d \\· hill' h.,I'I' : 1);1111 . ,1.\'. the !<lI ya ) Onl4'r IIf th ,' ( ;011\ . "

AUSTI N H . FITTZ

\ 1, ' I,'i ll'l. i ... :1 L:1': , dll ;,I. , of lhp\\"! ; l · Jli\· ' ·I· .. il~· ,dll" ·'· Ill' \\";t :-;

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I,']) .'"1':1 r :-: I lll' ;-';lIln·,.i III "!)lII'n I lit' 1:11' .... '·IHIO I .. tlf \: IlI·\\·O IH!. .\1 n ..... :-.:1 -

t·lill:-I'II:-. II,· j .... :1 dir t'I' tlll ' II I ,';11';011:" (,111'1'01',11;011:". illllOIl,Lr lllt ' lIl ill t' .\1,1111 ']'. ':- 1,'1' 'I'1I1 ~1 ( '111 11]' :: 11.\' :1I1d lilt, It;d):,:()tl P:II'[,; ( ' 01 11 -

jlally. li t' i .... ;1 '1'1 ' 1]:-.11'4 ' : llld ~,·(-rl' i"l'.\· ,If thl' .\111('1';(':111 1'111,1:1'

~\'t ·l f;lr. , ' 1'1 ·11 .... 1 II .· li;I .... 111'1 ' 11 1"·t' .... id.,111 llf \\-,'bl"'1- ('1.111',.:'1' illid 1:- I!l\ ' ;Hilllo,' tit' :] 1111111111'1' tit" il l· l;t·!'· ..... till fill;1111·;;1I .~ III,jt·f·l :" 111:11

Ita\·t· ;t PI'I ' ;ll'f·d ill \ ' :11"; 1111 :0. )l1I1.li '·;II ;"II :-;. .\11'. F illz lal":l' ~ IlItlt·11

inl"I"' :-1 !11 iti :-. "'1 1I1i "lI b Il lJ d hi :- (l"i( ' IJ(II~' l!"uid;II]I'" ill J))al{"I" n ,bl i \' ,' III :- 10,.)';:-' ; 111,1 " c,, ~ d :-. t :o. i 1l \· ;tlU ;t! ,fi ' .

ParlC ilc''' IIIU·"i .• ,'

JAMr.:s M. MATTHEWS

TJil'Cc/OI", Dil'isioll of Disirillll/iull

.\11' .. \I:lIlht'\\· ~ i :-; n .:..:r:lduatP of Park Colll',i:l' <1])0 Hal-";Irrl l·lIi · \·I'I- ~ il~·. HI' \\':1 "- "-Ug-ill' di ... lriiJutor ill Ihf' ;\bi'II' Food .\d­luil l ;:"lnllitlll dlll'ing 'h,' \\·at· alld \\"<1 ..... :t 11 11' 11,] lt'I" of thl' I{I' ­:-Of' an' h ~I:tff (If Ih,' \:;ll;OI1:ti IlIdll :-. rl·j,t1 C'O Jlt"t'I'I'llt'I' Btl:t),(l, ;1 Btl ~ lol1 :11111 :-; 1111 :- "'1111'1111.'" :I .:'\,,\\" York 1{1 '~ ";II'I'h ('Ol'poI'OIlillll. B,·­ffln ' (·Ol lli ll ,.!' to HIII, soll III:"Ijlllll' :It' \\":J :-; P)'tlf t's .-': ol' !If 1':1'0110111;" " :It tit.· t -Il i "i·}· .... il\' or :\l:tilh'. ;\1 1' . )1:llIhl'\\" :>' i:-> a IWlioll:llh- kllUWll :-; p" ;lk ,' I' 1111 1 · : , · t~' l\Illl i, ·:- ;tlld hll S iIH'S ~ :>, nhj.·('f s. 111 ;)lldilioli 10 It' ;lf· hill ~ i':1 ' lIl1otlli, 's ;11111 BlI:-.i,lt· :-;:-; Fort'I'ascill~ ill l ht · 1 11 ... 1;1111 , ',

hl' is ilJ :- I"IIl'lor fit" I'ullli. · ;-.\pl ' lIkin;:, H" ha ; a W:I,\' or Illal .. ill ;': hi .... f'I:1 .";:-' I' :- upt olll,\' ill" .. llt·li \·p llllt YI'I'~' illl' ·I' I· :·qi l1,:o: ,

C. A. HENDERSON

f)il'cc/ol', /)il'i .< ioll of Pel'soll((1 Efficiclicy

,\11' . ""IH" " ';-'Oll i:-. :, j..:'r :lllu ;'1I" of Ih,' l' ,d"I' P-i1r of \lj :-.~ ()tll·i. H" ;d ..... o 1,41 ..... nil .\ B . :11111 ;Ill . \ .\1 . rl P:.!' I'('(' frolll Ibn"anl t " lIi· \",'r :-. ;ry, (rOll! whi('h h,' g- J';-l1ll1:,I,'d wili, Itollor ... ill l'l,ilo:-;o phy . HI ' \\";IS I']"cl"t! To "hi 1;"Ii' I":':JPI':' : ,1 Ihl' t·ni,·,·!" .... i' .... or ~li :-:s ()lIl'i. ~1 r. HI,lld('I· ~ fllI·;.. 1>01 . ...:101':"" in ril., t ' lIir:lriall f ' hulTh \\";1 :-'; rnllo\\ ,-.1 h .... ;"'-\"I'l"a l .... ' -:11" ..... in "11 .... illl' ... ..... , g"j"orl' "OIHill .:: In 11;,II:--rlll IIJ ~ li l lllt' til ' wu !' :1:--:-OCi :I I I' (1 \\"illl 1 ~II ... h ·11 ( 'o ll "J,tt'. Ihrnll~h whi"11 h,' 1'- 1' 1'\'1-11 ,"'\'1' 1';11 "n I'- l 11 1' :-' :-' or.l' :t tlb.;llioll .... a :-. an ill s /rlll ' IIII' tlf .... :'k :·dlll·JI. :llld \\" jlll tI l " ('1,lI,'g-t' 111' 1~lI s ill" " .,,: .\rillliui:--II' ;l1iOIl 0 1 HIl . ..: IOI1 (·lli\·I, I' .... it.\ \\']"'1'1' I,I' \\';1:-- . \ . ..::-. i·I<l111 1'1'0(" :-;:-' 01' ill HII:--i·

II, ' ~'" .\Idlind:--. II.· i:-- lilli ' of Il"~, IlioIH"'I':-' in Iht' fi"lt! of 111':1."

li t ' ;11 1111 ~; II (, ..... :-: jl .... .'" ~ · hfllll ,:~· ;l lId i .... Ih" ;11I1hlll' of ..... t'\·.·1';l1 hook:-: nil P",, :-o ll ;,1 :I'lIl h ; l ", i'H ':-;:-- ., (fi,·i"lI cy, .\11' . H"lId '· I' )o. IIII' !' lift, '''' IlIl\\,

"d": "11 111' "itll th,· all"tllpt 1o "Hlndri,,;)(!- Bat. :' 1I1l 1111'11 \\'j il, lilt ' pl'llf" ...... i.)l);11 ;11' i 111d.,.

HAROLD A. TH URLo\Y

S((IC8 (lml Adl'cl'lisiHf/

~11'. Thlldnw . prt '\· ;OIl :'. III 1'111111"): 10 Bal. :-' 1I1l 11I ..... liI1l1l' ill

19~ ; :. "';1."" dil"' I' !1l1' of "lIldil·it~· and ad\',·rli:-.ill j.! fill' 11,., S ;, \'ill g":' ]}i\'i s ioll 01 rh" l ·" it,·d St :I"' :' 'I'1" ':P'd,ry 1>"p:l l'tlll\"1I 1 ill 11", Fin.:! F"d,'roll I<" S"I'\'" I )i :-.. I ril'l His Inl :-. i IH · :-. .... " :\ III 'l' i"'II' " II;, .... "II \"

~'I" ,·d 11";11'1.'" 1111 1'11;,:-..·:-. flf ;"I\'I"'Ii:-;ill:': :Llld :-: ,·1IilJ .l:. II" 11:,:-, 1" " ' 41 ~ al,' :-, alill ;l tl\"'l' li :-: illl!' '·01111: .... ,,101' fi ll' Ih.· IInlld :lilll' :--;1141 ('1-\ . \1) ·

:-'111'11 ,'" (""IIIP:"'.'· . Ill(' I'h" 'II · HI'(·' alld :--;il"II! . \tlIOII WI!(' Oi l I tlll'Il "]'

('OIlI]l :I1Ji,·)o. . Iii,· I..:,·!\'i))'111I1' ;--;~d, ' ;-. Cotll!,a ll!" Ilf .. "'\" t-:11 ,:.: ialid . II ;,· .\it' ('''nlain,'l' ( 'O l1q):lll~', ;11111 IIl:III~' t)lh,'t' ~ . III' wa s s l" " ' j;d 1",1111',·1' :11 ]\0 ..... 1011 t',ii"!'I' :-- i!\, :1 lit! ~1l1'!hl'lI :-: I! ' 1'11 t ·ll i ' · t'l' :-. il\· fill' ~ "\""I'al .'. ' .:,1' ...... .\\ jll' l':-O I'll t: in :lIldilillll 10 hi~ o l llt'l' dll li .,:. ,\'I.i..l, ill.-iuII ,' . ..: hi :-.. hohl, y. "holo,l!"I':lJ dl.'". hi ' j:-o 1'1"'~id"lll ;IIHi '1'n ' a~ III · . · r of Ih, ' Thul'i tl\\' .'d \· t' l·li :... in;.: ;-.\I ' 1'\·i(",· . 11I ,·o l·lltll· :II,·".

GEORGE R. ANTHOl\Y

lllcillstriol Re/a/iVlls

;\11' , \lIlhon.'· \\'I'nl din ',·II." fl'OIlI .\I ; .... :-. .. t·hll ~ I'II "" 11I ..... lill)t'~ of TI·chIl111ogy. \dll'r, · I", \\.,"{ :-.. ill IIH' "b s:-o of lxq t\. ill!" ill · dl1 :- II'" Fill ' l'i;:hll"'11 \·":11' . ...; h,' W:IS witll 1111' . \Illl'ri c illl f\ndiator ('OlllJ,':lI1~ ' <lllti :-oi:-.I'·I'11 1'11' 1]," :-0 " .'·":Il'~ III' :-o p"111 in 1I1:ln:l:..".il1).: \ 'H I" i(HI :' 1'1 :1111. .... of rlii ..... e'HIlJl'III.'". 111 :lddilioll III' hil :' In'4'11 Yil"" l 'I" 's i,I l' 1t1 ill l'il:tq:,· of IIIHIlIlf:lI' I Ul'illg' fnr Ih., H:LI " :Inti ('1'1111 .": " ('UIIlP:lIIY of l·li' ·:I, \".'". y,,,· k . :11111 j ..: \ · in'·I ' I' ,·~i d"1I1 IIf tht~ \\'oh"'rirH' THill' ('1I11I" ; 11I~' IIf j) p lrllil. IIi ,... ,·0111ill)..' 10 ,]" , JII l.' li· tnll' ill l!I;ltl \\";1 .... 101'11111:11" ftll' ,'\"'1'\' :-..ll1 d, · lll. 1I0t on lY b"I'a t1 ~ I ' of thl' in .... i;.:'" ,,·hiL·I, lll' 11;1 ~ gi'·'·lI'II ..... ililo "IIIJlI"~' l":"'IllJlloY"L ' 1' (' I ;Jtjoll ~. hut :d s n In·(,ilU~' .' 11 i ..... fl'i'·JlIl.", hip 1) .. :. 11l {' ;LIlI 1I1~1f"h 10

t':u' h uf li S.

Po fl'> tiC" 1/ t I/-RI' /.(' II

BERTRAND R. CANFIELD

.\11'. ('ililfil'lil h;,:-" Ill'I'1l n IlIt,ltd / PI' of t 'l(' fnndl J.' fill ' IlIn' l ' ,, ' ('aI' s . B,'fn!' t' ( ' OIl1ill~ 10 1111 ' 111Sli11l11' ht' \UI ~ it lI,p,III)1'" oi tlH' Edilorinl ~taft' of IIH' "K:,nsa s ('if,- SI:lI'" :lJHI l)irel ' lo)' I , f .\d­\'(" 'li s in,C" (0" till' l"ll;o" I\illik ~t)t;, ('nll1p .. n~· i" 1\:;111:-;01 :-' ( ' ily HI' t'sl;ddi .... lit,d hi:-., own 11lI s ;lIt 's ..... a s l'~It · :-" :J11I1 ;lllvl'l'ti s illJ,[ 1'01111-

,,,,,101' al Silll . \,;(1)11;0 , Tl'xa :-., !.:tlp,' Ill' !';'IIIl' ";;1 », ( a s S lIlt ' !'>

prnJlltllioll fJI:tll ;q.!TI' fill' Ih,' ,\1"," Oil Bllr :II'" ('OI"lHII';llioll of nill· lillll1l'l'. ;tlld "f11'l'w<l1"(1 :-:t'n'pd :'s :-;;11.,:-. 'lIOllliLj.!'P" fill ' Iht' ..... ,·\I :t I'lIlid i llt ' ('"lIlpit .. .\' of Iht ' s :IIl,t' I' it ,\". Iii ., s itH'\" ' i'~' nnti 1'1111,11 ' sia s llL hoth ill l'ljl :- ~ illid !lut art' OIJlPl't'('iaf, ' d hy hi ." :-.lnd' · IlI !" ,

CARLETON G. LANE

.\\1" . 1.:IIW i .... :1 ).:T:llll1;II., of 1 ~ :t l ' :-' ''1l 11I..:liI1lt l'. If l' ha s \\,orkt.": rll" III" ...... 011111.·1· 11 ~\t· '" j·: II .:..:. lll lld T.,lt'phOllt, l'OIl'P;III.\" :llld 1\11' l\~ill :-' 111l :-"':1:111 :-- l i";11 C1r;,:ani z: llioll II. · h,, :- H Ihllrllu J.:" h hUII",I, I· d ;': t ' .1/" Ih, ' I'rill ,·ipl,· .... III' ill'·,':-.Irlll·llt s :I S w,'11 , IS :t pl'nt"ti",d lI11tl'·I':--I :llldillJ.:" of Ih,' \\"orl'in .::~ "f Ih.· Illill·I.:, ' !. .\ :-. 01lt' of 11h' yntlll,.:· . 'I · rllj ' llilll'l' :-' of th.· (;1"1111.\' . lil ' is " t')'~' clu..:p to Ihl' :-- llIdt'nt h!ltl ~

ANDREW PETERSEN

ACCOllllliU,f1 (llIel Ta~;alioll

.\11'. p (' t, ·I' '' ''U J.:1' :IfIU ;lll'd frolll Bo s ton l·lIi\'t.'I' ..: il,', HI' is H c't'rlifit'd I'uldit, ,\t'I ' IHlnIHllt ;Illd ",;I S with Brown. Bo'n")!)ffl i'II,1 ('0111 pall." fill' St·,·.,)':.1 YI':' 1' ...... Ih,fol'l' ('oJllin},!" 10 Iht, in :-. litnte hi' \\:1 ..... ('II;lil'lll :11I of till ' . \CC·lIl1l1tillJ.:" Ih 'partlllt ' lll of II .. · l'lIi \" '/'s ily of Porto HiI'll alld ;1 111"111""1' of tht· HO:lrd of "::0-.:;1 IlIj 111'1" :'" oi ,\t'('OIlIlI,II1I:-- ill Po )' to r~ij'(). II i s ,::t' 1I 1'l'ally ; q!Tl ,t 'fl Ihal hi .... (' 11111' :0..: (' .' in Taxatioll and .\('(·olllltill).! an' ;llIlOllg" thl' IlItb! ;dd~­

I'I"' :-"' Illt'd :Inri fllo:",,! jlIlI'Of' ;1I11 ;., lilt , JII :o..: li'III, ·.

HAROLD H. SHIVELY

Blts ill f's., L[{ IV alld ill/orA-cli1lg

.\[1' ;-';11;'""1\- huld ;.; all .\ . H. ill . \ I·t~ alll i nil ,\1 .. \ , ill ('0111 -

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JOHN P. TILTON

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CLYDE J. CROBA l:GH

Slufislic((/ Methods

,\11'. ( 'l'tlh:"lIlj..:h .C'I'adll:ll,' d frOll1 I.l'!: l lLd ~1:lllrnl'll rlli\" ' \' :o: ily nnd lall'I' I'l, ('( ,j Vj'" hi :-. .\I :t:" II'1" of .\rt :-;. til " .!"!'l'I' tl,,·n' . H i .... pa~1

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(,,,.'!,, 1 1(:('lIl 11-lIill('

DEWlTT G. WILCOX

Ler'III)'!'}' 01/ [-J gyien !'

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\\"lIi, ' 11 hi" \Jrt' s l'lIls hi s :"'HiJjt' «I " i:-. ;Jrillli r:dd t',

FORD A. CARPENTER

j ,,.dlll'i '!' ill 'lIeli'l!I'O!0!J!/ omi A('rOIl({lfli('~

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['/I,1/{ ' II! irf U

E. GROSVENOR PLOWMAN

.\11'. 1'10\\"111:111 i .... a gradual l ' I lf f):ll'tltHltllh ('"Ih-g-t - :Iutl :\ IIl t'Utl" , 1' "I' I'lii HI ' !;' 1, :1,,1' :' . III addil;oll hI' J.:TadllHlt'd fl'Oll1 1111'" 1 1:1 1'\' :1 I'd ~l'hool of nu"illt, )o;:-, .\dllJilli st raljnfl. HI ' i ... ;uid " ol' "" i,. dll .... I I' ; ;11 l'pialiull s and ltH'l'f ' h:llldi s ill,l!" IJl'ollll'llI" fOI' thl' .\ sso -1';:11,·11 Indll !'« lri,·s of .\la:-. s:,dltls,'ll '" .\11' . 1'1 I H\'IlI a II lI " c' ll 10 l it· H

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Ill .... ' il ult' .

\VILLIAM R. MATT SO N

Assis(ullf (0 (h e Pr('sidCII /

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1"ll fj,, (( fHll i : ('hj/l:~ III ~\\I'dt'lI

DWIGHT G. W. HOLLISTER

Trea s llrer of Rulison lu s/itll t e

,\11'. Ii oll is!!'!' i!'"t':ldllH lt·d fJ'om till' ('011,':.,:'1' of HlI :-; i lll"~ .\d · IlIilli :-.. lr;lIioll {If Bos lon l ' lIi \·t·r:-..ilv ill II .. , ('\ ;1 .... ..... flf 1 ~)I~ J ;Hlt! is :11 pn':-;I'III :-Ol' r\· jll).!" HHl':-"Oll In :-.l iIUII· :. :-0 '1'1'1 ':1:-'111" "1 ' :l lld HII :-. in. · ......... ,\l:!n:ll-!".·!". II., i :- 1-::-':('I '1I1j\·., \·i (, I· · \'r, ·:-. id,'1I1 01 ,Jr, .. \ , P . \\', P np.·!· ('1I11J]l;IIl,\ lit' .\lllan.\' . "\ •. \\. '1"11'1.,; n <lil" ' I' lo)' ot' Ih.· \\'I 'I!.· sl .·'\· .\;lIillll,rI 1~;lnk 01 \\ ' 1'11. ':-.. 1( - \': dir,·.'lol' of 1IIl' (·ni l .,d Hu . ...: i IJl ·ss

:-:"1'\' if ' " lit' 1:0 ..... 11111: illld '1'1'1" :-' I . ' ! ' :tlld ! ' r ,':-..i rlt'llt II ( lilt, .\ 111I ' I'i. ·:1 1I ,'"Idi.· \\',')(;,n' Trll "" at H . .I ,:-,oll 1';I !'k. III addi t inn hv i .... ill' :--1"1'11('\11), nIl 11I 1'0I1H' '1';1\'"'' ; 1' \\'t ,ld"'I' ('0 11. ,.:."('.

ELEANOR HAYWARD

Reg-istra I ·

'\Ii ...: ... ILIY\\'; I!'!! ""l'adl1;l(l·d fJ"(l]lI :-:.i III 111011:-: ( '"I I.,,.!.., \\' i: 11 1114' 11" ;":' 1"1'\' of H.~. :11l1! lal,'!' 1',· , ·I· j\"(,d hi'!" '\I.I~ .. \ fn)lIl lli. , ('.Illl,!!".· III' Bn s iJlt ':-':- .\drHilli sl l'"li"lI of BIl .. ,ltllI 1·lIi\"I·1' :-- il\·. :--;'hl' \) :, " h.' I.' 1I ;111 :I:-. "'i .... 1;11I1 in lli(' J-: ' ·Ol)tllllir · ... }"' II :l I' 1I111'1I1 lIe ";uf' .... ('lIllt '.\.!' t' ;llld

;:11 :1 ...... j .... l:1111 ill 1 Ill' 1<4·1I1l1l111it":-. Ih'p'II'IIIIt'JlI al no :-: ll1ll l'll i \' ,· r :o:. it y. )'Ii ... :-; 1I;I\' \\"lll"d (':11114' 10 H:th:-;nll \ 1]. .... 1;t 111.' wh~·11 it \\';1:-. fOll llcit 'd

in I ~II!) ':1:-> Hl'J,:i s. l 1':1 1', \\'I' 114':11' 111 :11 ", hl' i .... ill Ill., lll a rl~t'I fit I' ;t 111 '\\' (' ;II' alld \\' ,. IliI\'" Ihl' !II 1110 .... 1 "lIllfid('llft' ill h"I' fill"l It ' l'l io ll ir il is II I:ul ... wilh ;1:-" do .... · ;1 (' h.-I·k·1I 1' 01" :-.111' 1.",'j'P :-' 1111 Iill' ~ill1tJ r.:an.l ~ alld III., lihJ'!II ' ~ }Iook ,.. .

['(lY(' thirt!l-o )/c

The United Stalp.": all­IUIC/.lIy e.rpo1'ts /II illiolls of dol/.a)'s' 'Worth of cot­ton to England, Aus­tralia sends huge ItUa'Jl­tilies of Irool to the :same country. In turn /·,'I/.gla nd gil'es th e /l'orld th e finish ed fe.rtiles. England is also the source of m '/lch of the /l'or'ld's finest cutler'y and tools made from o)'es recei'/-'ecl from Swe­den and Spain among other countTies.

S & E

C.H'''''j).

CLASS OFFICERS W, A, DOW S

Secreta ry -T reasu I'er M, L. BUCKLEY

President R, McKIN~EY

Student Represe ntative

The Class of J (J32, being of a modest nature, makes no boast of its recol'd at the Institute, Its members hav e gathered from many states and several foreign coun­tries and these men have lived tog-ether and hav E' come to know one another. Thi s in it self is valuable aside from all that ha s been learned in studi es,

The 1!) :3~ SA BSON I A N presents a re ~o l'd of the dass as a wholr and of its in­(iividual membC'rs and as one reads through it he finds what ha s been done during the year. For the second year a basketball team was organized and its reconl was exce ll ent. Bowling' arou sed a gTeat deal of intf'rest and provided a means uf getting' tug'ether as well as an opportunity to know the faculty and to see them in s urround­ings quite difff'ren t fl'om those of the class rooms,

It must be sa id that thl' s tudents and th e fatuity at the Institute are very close to each other. The limited size of the school permits each in s trudor to know the men well and they, in turn, are given eve ry opportunity to know theil' instructors , to talk with them and to visil' in their homes,

Th e dan ces arrang'ed by th e Dance Committee were enjuyable afrairs and to a certain ext<;nt indicative of the good times which were s pent during' the yeal' at the Institute, All in all a hallPY rElation between business and pleas l\l'e ha s existed, each bf'ing' prese nt in its proper deJ~Tee,

As graduation draws mar each member of the lias;; will feel for one rea son or "noth!"!" that he has g'aincd a great deal from thi s year here and that he ca n not unly look rorward with ant.ieipation but backward a s well upon events which have meant roulh to him,

Pou e thirt!l-foll/"

('. EUGENE ABBOTT, .JR. 2G Ridge Drive Birming'ham, Alabama

Gene's capabiliti ef- as a future diplomat have been ve ry dearly proved at the Institute by bis able managemen t as Editor of The Babsonian-a difficult position requiring' a great amount of tad and cooperation. Previou sly Gene went to University :)chool. Swarthmore Preparatory and to Princeton l'nivprsity. At Princeton Gen e re­ceived a great deal of his Babsonian training' as Photographic Editur of the Annual.

CARL ACKER;'.'lANN Sheboyg'an Wisco nsin

Carl came to the Inst itute after gTaduating from Sheboygan High S~hool and spending two years at Beloit College, where he became a membel' of Pi Kappa Alpha Fraternity. Here at the Institu te. Carl has made many la s ting memories. His "Chevy" is noted for th e frequency with which it travels certain nearby road s. As fOI' thr future, a ll we know is that he expects to loc:ate in the East.

L. WALL.--\CF; ANDERSON . .JR. Pecos Te:\as

Tex i" a real product of the land of "sag'e brush and cactus." With his drawl as a true indication of hi s home, he rea c· hecl us via the Castlp Height iVlilitarv Acad­emy, the Texas Collcg'l' of Minef-, and the Un ivel'sity of Southern Californi"a. Not satisfied with the Yank('p,;, h(' expects to g'O right back amI become a rancher.

Pa,q e t hirty-/i'ue

JOHN R. At'STIN

I!J COul h Street South Norwalk, ('onnecticut

Even thong'h Red says that he is undecidEd as to his future business, we would not be surplisecl to see him turn out to be a professional in either tumbling or golf. Reports also state that he made quite a name for himself in basketball and tennis at Suff ield School and at St. Paul's School in Garden City, Long Island.

WILLIA'I H. BALL

:3fi3 Ninth Avenu<" South Farg-o, North Dakota

After garnering an edulation at the L'niversity of Minnesota, where he was a Psi D, Bill, a s he is politely known, packed his suitcase and callle East to the Babson In­stitute. Although he was previously connected with the Universal Credit Company. a Ford subsidiary, for two years, he refuses to di sclose his future profession except t hat he wants the distribution end.

WILLIAM L. BELKNAP, III.

G:2 Stra tfield Roa :! Bridgeport, lonnecticut

Bill is another one of the fellows from Connecticut. The latter veal'S of his life bdore coming herf> were spent at Sali sbury Pt'eparatory and then ~\t Rutgers Uni­versity, where he was a Phi Gam. After absorbing evet'ything offf>red here at the Institut<', we expect to h<'ar that 8;11 is in thl' selling field of the Belknap Manufac­tll ring' Com pany, Bridg'eport, Con nectie u t.

rag e thil"/y-s ix

PAl"L P. BIRD, JR.

II \Y. Ceda r St)"(~et Bos ton, Massachusetts

Paul, a tJ'ue Bos tonian and a product of St. Georg-e 's and the River School , was not content with the compl etion of the year's course at the Ins titute, but decided to s tay on with us f 0 1" a term to discover the "why's a nd wherefore's" of Advanced Finance. Hi s future a(:tivitie" will be connected with either the Bos ton Sand and Grave l Company, of which hi s father i" pres ident, or with a Bos ton brokerage house.

NED BITNER

.I~H Esplanade Avenue :'I'It . \ ' el"Jlon , l\ew York

Not content with making a name for himself in baseball , swimming, and foot­ball while at Meree rsburg- Academy and at Dartmouth, Ned came here and proceeded to make a name for himself a s a bowler. In th e future he tell s us that he is to be 011 the ,;elling end at Leo Feis t , Incorporated, the mu s ic- publishers in New York .

. JAMES R. BLUr-:

J 30" Fifth .-\ venue Freedom, P ennsylvania

.Jimmy, previously with th e Spang- Chalfont Company, brought to u~ th e traditions at Freedom High and Duquesne Univers ity. At thi s latter school the Ga mma Phi's claim him . The s tudent a :; well as the Institute bowling' teams have filled any free l ime le ft whil e s tudying' fill' a future pos ition in the distribution tield.

Pag e thirty-seL'en

(;EOHGE T. BHADY

!)G!1 Chestnut Street Waban, :Vlassachusetts

Georg'e, JH"eviou s ly a junior aeronautical engineer with the Ford Motor Company, married and with one son, came to us claiming Culver Military Academy and Massa­chusetts Ins titute of Technology a s a background. H(' tells us that he expects to go into the aircraft field in any branch f'xcept that of advertising .

MAURICE 8. BRAGG

104G Union Street ylanchest('r, :.Jew Hampshire

i"l'Ianipd only fiv e days before school opened in Sf'ptember, Moxi€, is a graduat(' of both Phi lli ps Exeter Academy and Brown l ' niversity, when' he was a member of Delta Upsilon. Interested in newspapel' work, he is a member of the Editorial Board of the Babsonian, and has t.aken an active interes t in golf and buwling·. Production in one form or another will probably occupy his future.

WILLIAM P. BROWN

740 Webster Street Needham, Massachusetts

Pel is a local b ,,~' who has rece ived almost all his sc hooling neal' Boston. Williston Academy in Easthampton , l"niversit~, of Vl'rmont, and Massachusetts Ins titute or Technolog·~·. as well as the Sigma Phi Fraternity, claim him as a product. Even though he has been connected with the National Shawmut Bank and the S. A. Woods Co m­pany, both in Bosto n, he says that he is goir,g' into the production end of a firm "pertaining to ship building."

l'age thirty-eight

}[lI.TO N L. Bl ' CKLEY

,/:.lR St. Loui s Street Edwards ville, Illinoi s

In the- course of events Huek has attpncled Edwardsville High, Illinois Wesleyan l..Jniversity. Washington Univendy at St. Lou is, and the University of Texas. He is a Beta Kappa and is now the Presid Ent of hi s Class here at the Institute. Varsity baskptball has filled hi" time in th e past and th e selling- of automobil es will occupy his future.

THOMA S H . Bl'RCHARD

) GO Fi s he r A vpnue Brookline, Massac hu se tts

After spe nding' hi s preparatory school da~!s at Sewanee Military Academy III

Tenn essee, Tom s tarted :-Jorth ; stopped at Cornell Univer s ity, and then came on to Babson Institute, where he is absodling' Finance in particular, in line with his past f'xperi('nee in the First National Old Colony Curporation of Bos ton and with his future :.tspi rati ons.

LEONARD H. CLARKSON

'/ F orest Street New Britain, Connecticut

Be fore co ming to Babson Inst itute Clarkie obtained a l'ath er broad education at. St. Joseph's Academy, Culv er Milit a ,.~, Academy, the Milford School, and Lafayette. Clarki e is very fond of all outdoor sports. particularly gulf and swimming. but in :'.pite of his accomplis hments in thi s dil 'E'l tion, we rathel ' g uess that the Olympic's loss will be Industry's g-ain.

Pag(' thirty-ni1/ e

r.EOI{GF: LOUIS COLBURN, JR.

SCi Ra wsun Road Wol .laston, Massachuse tts

Georg-e's ever-pl'esent spi ri t of friendl i ness ga i ned everyone's ad III i ra tion at the Institute. Before coming here, he spent two and one-half years at Massachusetts Institute of Technolog·y. Not. (content with completing his course here in December, George continued further study at Boston Cniversity. However, not all his time is absorbed in books, fOI' George enjoys drumming in the University Band.

PATRICK J. COLLINS, .JR.

10:1 Brown Avenue Holyoke, Massachusetts

"Single- very mu ch so'" says Pat. who comes to us from the Steal'ns School, Phillips Andovel' Academy, and the Wharton School at th e University of Pennsyl­vania. Perhaps his liking: for all athletics, especially golf, account for this aversion to the weaker sex, but we' wonder what the future will report. when he is in the furniture bus iness with Dad.

H . RILEY \'OLVr~

(;12 W. 111;th Street NC'w York City, New York

In ilireC"t contrast to Fat, Ril e ~' is firlltly and proudly engaged. Pel'haps that is because he lives in Nl'w YOl'k and derived an education from New Rochelle High and Columbia Univel":';ity, where he was a Delta Phi. As a bas is for his future financial cal'eer he likes brid.ge and other athletics, and has spent six months with the Banker~' Trus t Compan~' and a year ami a half with thl' Irving· Trllst ('ompany, both in New York .

Poqr flirt!!

.JOHN J, CRABILL

~I~ :-l, Fountain Avenue Springfield, Ohio

With two yean.;: at Ohio Slate U nivel'" ity, wh ere he became a member of 'lhe Phi Kap pa P si '", to hi s credit, Jack eame to Babson Institute undecided as to hi s fu­tUl'e, ,-\t th e prpsent time, however, he ha s cho;;en in favor of production, with, as far as w(' kIlOW , no definite lea nings toward any spec ial branch,

FREDF.RICK CROMPTON

15~) Ce ntra l Street (: en tl'al Fall s, Rhode Island

Typi ca lly English in bilth, wit, and seriousness, Freddie wa s an indus tl'ial chemist before he al'l'iveci at Babson Institute, Bl'adford Durfee Textile School, Fall River, iVIa"sachusett s , and Phi Psi Fraternity are part of his background, Being th e Advertising' :VIanap:cr of the Bahsonian, the highest individual bowler in our winter tournament, and one of thc most promising pros pect,.; f01' a production career, Fred has heen one joll~", busy Britisher.

ROBE:ln D, DAVIDSO N

:356 Vidoria Plate Toledo, Ohio

WI' gleefully watched him walk to the' piano, but we wen' amazed when he beg'a n lo play lik!· Paderewski s ucld rn ly g'one jazz-mad, And yet he says hi s hobbies are sw imming and bowling', Here as a Chi Phi from the l'niversity Df Michig'an, Bob is working toward a futurc finane ,ial pos ition in the Lumbermen's Mortgage Company in Toledo,

['((!JC /111'1 !I-{))IC

SIDNEY M. DAVEY

Vi Ken,:;ing-ton .\venue Somerville, Massachusetts

Dave had the jump on us when hl' came here from the College of Busines,; Ad­ministration (:onnected with Boston University. It is evident that the Production Course here appealed to hilll thoug'h , for he is 'planning to go into thp paper industry in spitl' of the fact that he was orrice managl'r of a chain jewelry company in Boston.

DAVID PRICE D.'!' VIES

~02 Fifteenth Stl'eet Racine, Wiscon"in

Dave is going' to make his fir::;t million in advertising, although he fail s to mention the specific business. Perhaps his pr(>vious connection with the Nash Motor Com­pany and the Consolidated Water Power and Paper Company may offer him some sug'­gestion. Before he carne here to bl!COllle a member of the Dance Committee. he was a Theta Chi Epsilon at Phillirs .'!'ndovel· and an .'!'lpha Delta Phi at the University of Wisconsin.

BRADLEY DEARINGTON

4 Summl'r Street Mell'ose, Massachusetts

Brad told us to guess as to whether he was maITi~d or s ingle. We have, and we don't belipve it! However, we do know that he went to Hunting·ton School, to WOI"('ester Academy, to the University of Michig·an. and tu the University of New Hampshire; that he is a me mber of Sig'ma Alpha Epsilon; that he has worked with the Curtis-Wl'ight Flying- SPl'vice and thE' Western Air Transportation Compan:;; and that he is g'oing' to conti nul' in the air service.

['(I.'Ie /01'11/-1/1'0

r

HA YiVlOND S. DENTON

North Carolina

Red sa~l ;; that he is an pligible bachelor, but we know that that hair of his a nd his hobby of deep- sea d:ving will get some mermaid yet. Wa kelon High at Zebulon and King-'s Bu " ine~s Sd1001 in Raleigh, North Carolina, as well as his previ­ou s conne'ctions with seve ra l banking c()ncern~, have trained him for a s uccessful career a s a banker , if, a s he says, "this depress ion eVCI' ends."

WARREN A. DOWNS

Bloom ington Illinoi s

Warren has been one of the bu"i('st fellow s on the campus this yea r. Not con­tent with s tUdying for an , as yet, undecided future , and being' one of the mains tays (>n th e ba ske tball team, he was chosen as Treasurer of the Class and a s Bu s iness ::'1anager of the Babsonian-a tough job. Previou sly, Warren was a Sigma Chi at Illinois Wesleyan Univ ersity, where he' was also a ctive in editorial work and sports.

WILLARD L. E CCLES

Sa lt Lake City Utah

Wh e n Bill graduates, the' Institute loses not only a good student and the Chair­lllan of it s Dance Committee, hut also a mighty nice marri ed couple, for Bill is one of th e fe w here who have taken th e fatal step. He ha s had an excellent training- for his banking' caree r by attending' both Ore,(;'on anti Utah State Colleges, and by working' with severa l prominent banks in lIta h.

['IIYC for/!J-three

FRANKLIN K. ESTF:RLY

1322 Perkiomen Avenue Reading, Pennsylvania

Frank is a graduate of Pennsylvania State Univ ersity. His business experience before entering the Babson Institute included work in production and selling with the American Steel and Wire Company and the Johns-Manville Corporation.

DA VID FELDMAN

Netherland Plaza Hotel Cincinnati, Ohio

Qave qualified for admiss ion to Babson Institute by attending the l:niversity School in Cincinnati, a noted s2hool in Switzerland which w(' cannot pronounce, much less spell, the Los Angeles High School, and the l.' niversity of \Vi~consin. Hi,; father is a member of a brokerage firm, where Dave has worked; :;0 it is only natural that he should ~:o into th(' same line after graduation.

GARRETSON FLIJ\"1\

1000 Harvard Road Grosse Pointe, Michigan

Gus is another of our repre~entatives from Grosse Pointe who came to the Babson Institute to learn as much as possible about the sales organization of business. Aft('r attending Grosse Pointe Private School. Detroit l'niversity School, Northside and 'Nilliamstown, Gus worked in the nedit department of a mortgage and contra~t company.

['OtIc fOl"t !i-jo II I"

WILLI.-\M P. FORBr.:S

7059 South S hol·e Drive Chicago, Illinois

Bill dropped in on us in Januar~' in~tead of being· orthodox and starting In September. Before coming here he went to Morgan Park Military Acade my in Chi­cag·o in preparation for his entrance to Dartmouth. where he became a Sigma Nu. and active in Latrosse , boxing, and cross country. Hi s future profession takes him into the export department of the Texas Oil Company.

JA:VIES D. FORWARD. JR.

;312:3 Zola Street San Diego, California

Jim wanted to see what we "hick" Yankees looked like, so he came 3,000 miles to Babso n Institute from th p land of thp over-advertised sun to learn more about finan~r before he g·oe" into business with his father in the Union Title Insurance Company in San Diego. Befo re he g·ot the bright inspiration to come Eas t . . Jim wcnt to the Point Luma Hig·h School in San Diego, and then to Stan ford Univers ity.

!JAN K. FOSTER

1617 Sheridan Road South Euclid, Ohio

Dan must have gon e to Culver Military Academy just for the setting-up exer­ci ses, fflr he promptly deeided to become a big bus iness man by coming to the lnstitute to train himself for hi s futul·e position with his father in the Fostel· De­velopment Company. Here he will undoubtedly relea se all of the ambitions that he ha, "fos tered" for th e last f ew years .

Page forty-jive

FRANCIS B, FOSTER

14 Adams noad Framingham Ce ntre , Ma~sachu~etts

Married, with two cute young-sters, Fran comps to 1I~ with a wealth of practica l t'xpe rience in r es ponsible positions in several fUl'Iliturc companies to back him up, to say nothing- of the technical and classical education h e ha s received from Worcester Polytechnic Institute, Dartmouth, and Princeton, The Sigma Nu's claim ed him while in college, and sa les wOI'k will clailll him in the futul'(' ,

E. HU SSE LL FOWLE,JR ,

144:'; Commonwealth A venue Boston, Massac husetts

Russ !s another member of the "I-don't-know-what-I-am-going-to-do" Clu\), A banker? He won't commit himself, but , anyway, we do know that his hobbies are sailing' and riding', and that he w('nt to Merc('rsburg Academy, l\pw Preparatory in Cambridge, and to Harval'([ College before he signed up hero at the Insti tute.

JOI-IN HE:-.II-{Y Ii'Rr~NCH , ,JR.

D8G Lak e Shore Drive Grosse Pointe ::ihores, lVlichig'an

The Class of ':~2 lost a spl e ndid Vice Presidont and a highly respected and popu­lar member when Johnny was fo rced lo leave during the winter bec:auso of illness. John's pn'vious educatiol1 was a ~ qllired at Grosse Pointe Private School, Swarthmore Preparatory and Bl'own l'niversity, where he was a member of Psi Upsilon Fra­ternity, \Vf' hope that n('xt ~' ear will find him hack at Babsoll ln ~t itute.

P"ye .rod !I-si-'.'

L\lTHr:R p, FRIE~TEDT , II.

Goon She ridan Road Chica~o, 1I1in()i ~

"Uid .vou build that too, FI'il'slaek')" is a current ex ]wession around Babson 1n­:; titute, espeeiall~' at the Frida~' movies, And now it turns out that he is going' into rile contl'acting' husinl'~s with his father in Chica~o. His prev ious training" for thi ~ pos itivn he found at Chica ,L:'o Latin Scholll, Manlius School , Blair Academy , Mis~ Harris' School, and :-.iorthwl'stprn University, to s a~' nothing' of having' worked as :sales man fOI ' thl! ('ommen::ial Oil Soap Co mpany of Ca liforn ia, a nd a s ass istant to his fath<'l', president of t he fl'iesLerlt COl1lpan~',

~lF.B()LT D, J:<'IUESWYK

-10 .J ohnston A vcnu(~ Whitinsville, Massach usetts

If his futUre e:qlf'ri e nce in thl' commen:ial I'!:'search fieJd is as successful a s his yeal' here at the Inst itute, fritz ha~ g'ot a ,~reat life ahead of him, Hi s educational and pra ; tical back ,l.!Tound includes Calvin College, the University of Mi chig'an , whel'(' Ill' was a Phi Alpha Kappa , and sc'ven Inonths with the Metropolitan Life In suranc ~ (:ompan~', And what cou ld be mor(' titting' for r ese al'ch \\'ork than to hav !! reading a::; hi s hobby'?

SAMI ~ EL S, (;A:'oI

::;0 Kingsbury Str('et Welles le~', Massachusetts

From tlH' neighboring' town or Welles lt:'y tomes !:jam to us wilh Well es l e ~' High School and th€' Rentl €'v School of Accounting- a nd Financc in Boston to back him UP . to say nothing' of an p'xce ptional ability in bowling' whi ~' h stood hi" team ill good "tead in the winter'" tournament. He has abo worked in sf'veral local concerns in<:luding his fath er's, but, as ~'et, h(' has made no def inite choice as to his future vocation .

PUfl l' /01'11/- "('1'('11

RICHARD B. GOODALL

21 North Clifton .-\venue .-\lden , Pennsylvania

Dick has the constant envy of hi:'> classmates in l'eg-ard to his magical ability to keep his "autuJllobile" running- even between buildings, but then, a man who is ready to take "any" po~ ition must be able to do anything. Di ~ k comes from the Virginia :Vlilital'Y Institute \,<th the hope~ of going' into production in some field after completing' the- ('ourse he)'e.

JOSl::PH S. HALL

Belle llave n Gl'ep n\\'ich, Connecti('ut

Joe Jlroved his wurth right a\\'ay by beco ming the Captain of the Runner-Up Team in th e bowling' tournament, and also being appointed to the AdverLsing' Board of th" Babsoniall . He is , nothl'! fellow who is ulldec id('(l ,· ',C"ll'din!.!' his future, but pe r­haps his past cxrl'rien(;(' with the Brosseau Tire Company in Oklahoma City, and with the Duchess Farm Produch, Incorporated , of Beacun, New York, may offer 'u llle inspiration.

A. STUDLEY HART, JR.

l\"al'l'agansett Rhode Island

Rel'kshire School in Sheffield , l\[assachusetts, and Hill S,'hool in Pottstown, Penn­s~·lvania, claimed Stud before h" saw th e light and came to Babson Institute, He says that one of his hobbies is collecting' coins; Jet's hope that his tolle ~ tion in whatevel' Lusiness he l1la~' ente r l1la~' not onl~' be s ufficient in number, but also not entirely based on pl'l,histo ric methods of exchange,

I'uu t' fort!/-ciUhf

DON .-\ LD H. H.--\RT

(j;33 Ve \V. Water Street Elmira, New York

As th l' name implies, these two al'e related-you're ' ,"rang; they'I'e not broth­el'S; the~"I'e cou~in". Th e Eas twood Hig'h School, two years in the n~tail s hoe bu s iness, and the research laboratories of the Eas tman Kodak CGmran.l' "_<:<.ll)i~d t he .l!Teater part of Don'~ time befoJ'(' he cam E' to Babson Ins titute to learn bu sln es~ methods a!; weI! a~ a r emarkable underhand throw on the battlefield of bowling . Pel'hap~ one uf the s t' worthy field s wil! suggest a futul'e care('r, which is, a s yet, "in th(· air,"

GF:ORGE 1.. H.-\WN

2~ Henry Clay ,--\v e nue Pontiac, ;Vlichi~!'an

It doesn ' t tak e Ion!!; to g'ues~ what Georg'e is go ing to do when we learn thal he canl<' from the Pontiac High School and fl'OI11 the University of iVIi<:hip:an , where he wa s a Sigma Phi, and that he ha s wOI'ked with the Oakland Motor (;ompany, t~ le ·Y. il son Foundry, and the City Engineering Field ('rew. You're rig'ht; it'~ prod uction , n.nd, very likely, the product will be automobi les.

HERBERT HOFFHJ-:IM F:R . JR.

'11 30 Hose Hil! Avenu e Cin ci nnati , Ohio

"Ve neglected to asl; Herb about hi s views on PI'ohibition, but we don 'l hav e to wondel' long wh en we find out that he is goin,l! into th E' New England D is tilling lompany with his father as soon as he graduatt's from here. He rb's othe r sc hooling was received at Swarthmore Pl'epal'atory and al Cornell Unive l's ity.

f'ug c furtY-IIiu e'

l';I>WAIW H .. JEWETT , II.

(; I'O~>'C P oi nte S horc" jV[ichi.~·an

Wc learned with g'enuine reg'ret that Ned had decided to forsake Babson Insti­t ute at the end of the Wintel' Tel III because the ca ll of the We s t, and in particular, of t he Colonial Laundry bu s iness in De truit , Droved too strong. Ned serious ly assures us that he is g'oing' to leal'll every phase of th e bus in ess by ('xpel'ienC0-"fl'om the Loltol1l up." We know that part of his time, however , will be spen t on hi s ranch in Nurthern Michigan, since his favorite past imes are hunting'. fishing' and riding.

IWI3I':RT 1-1. Kr:NN~TT

Conway )Jew Hampshire

Bob ha" had a lot of tou .~ h Ill, k during' the la s t year with a broken leg' and a ~erious case of appendi ei t is which ha s kept him out for an ent in' se mester, but, now that is over, we hOllP that nuthing' >'erious will hinder his caree r as a banker. The Phillips E xde r Academ y, where Bob lVas a Phi Epsilon S ig'ma , f0l'l11eci his backgruund hefore coming' to Babson In"titute.

CLIFFORD A. I\Lr:nmYER

(jO~ E. Powell Avenu e b 'ansville, Ind .

EVl'n thoug'h he say s that he is going into the Standard Brick and Tile Corpo­ration with h is fa th e r, we think that th e Duke with hi s little mou s tache a nd goatee, which he so IH'oudly "sta nd " behind ," has mi s:-.ed his calling', and shou ld either be a high official in ,,0111(' ~'overlllllent 01' l'be a prominent medium. \V e often wonder whethe r that ll1oll sta : he was started ba ck in Evansville High Slhool. 01' whethpr he waited until he I'eached Ohio State -we kn ow when th e goatec' started.

P((ye fift 11

ROBP.RT B. KNAPP

:227:-, Che"tnul Hill Drive Cleveland, Ohio

"Who'" Who" would Ji~t him as R. B. (Bob) Knapp, Univer~ity School in Cleve­land, graduate; Culver Military Academy , two year,,; Brown University, one year; pledged Delta Kappa Eps ilon; vis iting E'xperielhe with the Shanghai Telephone COIll­pun~' in Shanghai in 1!):2!!. The rest I'emains to bp seen in his future with Schmidt in the brokera.g·l' field.

ROY E. KNAUER, JR

IG(; Abingdon Avenue Kenilworth, Illinois

RO~l rece ived hi" edlilational perspective before coming' here by attending the Xew TI'ipr Prepal'atory School at Winnetka, Illin()i~, and th e Univel'sity of Wisconsin, where he became a member of Psi Ppsilon. While here he ha s been an active member of the Bowling' League, which, we hope, will aid him while howling' along- in (h(' real estate field.

CHARLES S. LAMY

1 Forest Ridge St. Louis, Mi~~ouri

Althoug'h Charlil' has made no de finite deeision a:< to the future , w(' suspect that his expe rience with til(' Francis Brcthers and Ccmpany in s tocks and bonds and his a lJility shown while in Finanee will l;l t !mately bring him into the financial field. On hi s way East, Charlie started with thl' St. Loui s University .-\cadelll)" after which he went to Georgetown University bf·fore he finally reached the Babson Institute.

Puye /i/ly-olIl!

BRYANT W. L.\NGSTON

Wenonah New .Tel·sey

But~h is another 01lE' of the fellows from New .Jersev who realized the value of a eOUl'~e at the Babson Ins titute. Before he I'eceived the inspiration to t:ome here lo train for his future in the P a per Working Machinery busi ness with hi s fathel', Butch went to Woodbury Hig'h and then to lornell Cniversity, where he became a Ch i Phi.

ALVIN C'. McCOY

,I Sunset Terrace West Hartford. Connecticut

The Westminster School at Simsbury, Conneeticut, and Yale Unive rsi tv formed !\fac's edueational foundation before h(> eame to tbe Babson InsLtutr to bru-sh up on di s tribution wurk before entering- the music merchandi s ing- field with hi s father. His previous l'xperience seems to have been mainly with football. baseball, and his hobbies - boating- and riding.

JOH,...: A. McG ILL, JR .

IIR Linden Street Welles ley, Massacbusetts

After attending- Bowdoin College , where he was an Alpha Tau Omega and active in foo tball, tennis, and hoc key, John dec ided that the Babson Institute would better supply the training he needed bdore h(· entered the bu s iness of F. Diehl & Son, In­corporated, of Wellesley, of which hi s fath e l' is vice-president.

Paul' /i/tu-l1co

HUSSEI.L McKTNNEY

2!) ;"outh Cre~t Road Chattanoog-a, Tennessee

Ru;<s \Va~ a football ~ta r at Georgia T ec h, where he also took prominent part in ever~' other sport and wh('I'c he wa s a member of Phi Delta Theta , Phi P s i, and Skull alid Kev, At Babson In,;titute he was a member of the bas ketball team and class delp­gate c1liring: the wintel' t el'm , He g'l'actuateci in March and was ted no tin1P in sta lting for 'hattanoog:a, where a certain girl wa~ waiting' and where he ex pects to enter the textile business with hi" father.

E()W.-\ IU) F. ll'!c]( NrC HT

Spring-field, iVIassachusetts

This i,; the ;;e ~ ond time that Ed has g'ot his pit tun' in this book, so we ~!,'ues;; (hat the only thing to do is to ' repeat that he went to Hoxbury Schuol III Cheshire, Connecticut, and then to Lafayette (,olle .e:e, whe re h(' becamE' a member of 7,eta Psi , T ennis is hi s hobhy , and insura nc e is hi s chu"l'n prufe%ion,

LIEUTENANT BEl\NI::TT r-:, MEYERS

Chief of Air CO I'I);; Washing·ton. D. C'.

Another wi se .-\1 my choice was their sending- Meye rs as th ei r represe ntative to lhE' Institute this year, Marri ed and with a hobby of making Ol'iental collection::: and playing' bl'idge, Ben nett ha s b('en with the U nited States Air Corps s ince hi s g-raduation from the Universitv of Southl'rn California in ID17, With the record that he has , his future is alt'ead~' ~vell outlined fol' him in thl' sa me field.

fJay e fifly-Ihr el!

"VILLUM IVITLLS, III.

(;7 Long'fellow Road Wellesley Hills, Massa ~ hu setts

Bill, anothet' one of the "fatal step men" here at the Dabson Institute, has had a wide variety of both edueational and practieal experience, The Hackley School of Tal rytown, thC' MOl'l'istown School, and Lafayette College, where he was a DC'lta Kappa Epsilon fUl 'nished the former, while conne<:tion with the Chase National Bani, in New York, with tht, Howley Coal and Lumber Company, and with Berry and Com­pany, both in Middletown , New Yol'l" afforded the latter. In the future, Bill expeC'ts to enter some form of the invest.ment and security business,

D,-\VID PARK MONKS

,17 Monmouth Street Brookline, :Vlassaehusetts

This Cluiet-mannpred chap has been a valuable aide to his fellow classmates and desC'l'ving-ly so, Before Dave entf>red the Institute he was graduated from Princeton and he had had three years ' experience in the banking and brokerag'C' fields, Since Dave wmpleted his work at the Institute in Decembet', he is among- the mot'e fortunate ones in being- located with Jackson & Curtis of Boston,

J, BAILI::Y MOORE

215 \-Vest Berkeley Stl'eet {lniontown, Pennsylvania

Mel'cersburg' Academv, the Hench Tutoring' School in Pittsburg-h, and Washing'ton and ,Jefferson College, where the Phi Kappa Psi 's cL"im him, produced Bailey as a s tu­dent and an asset to onl' bowling' team, 5ales wOl'k has bu,n his fOl'te in the past, but, as yet, he has made no definite decision regal'ding the fntul'P ,

Page fifty-fOil/'

LOUIS HENRY ~'lORRIS , JR.

J2;~ \Ve~ l C,7th Street New York City, )lew York

Lou's education indude~ attendance at the U niven;itv of Geneva, Switzerland, where he played Rughy and bask e tball. At Babson Institute he s tarred on the basketball team. Where the future will take him Lou does n't know , but he hopes to g-o into some kind of ,.;ales work.

LEWI S P . :\'iYER~, JR.

48 Belviderf' Stl 'ee t ('rafton, Pittsburg-h, Pennsylvania

Before coming to th e Bab,.;on Institute, Lew was graduated from Cornell Uni ­versity and he had had about lwo years ' expf'l'il"n{:e in pl'oduction and sales with the n(lVPt~ Manufacturing' Company, Di,ve r, Ohio. While at the Institute, Lew, together with his reg'ular COllrse, did special work in Advanced Dis tl 'ihution, in which hE' ex­hibited marked ability.

JOHN A. NAl'GHTO:-J, JR.

177 Hud son Avenue Albany, New 'York

John comes to lhe Institute with a rather h)'oad bus iness experience in broker­age and banking-, to "a~' nothing" of new;;paper reporting-. Meanwhile, he found time to attend Nt'\\' York University. From here John expects to return to some financial work, bl·okf.'rag-e. or inves tment tl·USt.

Page fifly-five

CLARENCE .J. NEPHLER .. JR.

227 W est Pi ke Street Pontiac, Michigan

Joe came froll1 Culver Military :\tatleIll Y, a Chi Phi man, HE' has worked fOl' the Oliver-Cadillac Company, Pontiac, Michigan, with which hi s fathpI' was forme rly connected, but he has not made an~' definit e plans for t he future.

EDWIN H . NORMAN

542 Suuth Crest Road Chattanooga, Tennl'".;ee

Ed set at least one record at the Institute with hi s s ix feet s ix inches of heigh t. At Georgia Tech he was n mC'mber of the Sigma Phi Epsilon and the Phi Psi Fra­ternities, and a student of the tethnical s ide of the textile indu st ry which he hupes to enter.

Hr; NR Y B. PAGE

17 Cohawney Road Scarsdal e, New York

"Is there a doctor in the house?" and Hank tom es Iu :', hing' up- to th th e piano, and do hi s stutf tap-dancing'. We often wond e r \\'h e ther ur not he learned this latter a rt at St. John's Military Academv or while a Phi Gam at the Univel 's ity of Wi s­eonsin. Anyway. he 's going into h'usiness with hi " father in the Borden :\;Iilk Conl­pany.

I'((.rJ~ lifly-six

rLARENCf. PAPENDI CK

7070 Washington Aven ue S t. Loui~, Missouri

Pap , a hi.!!: bread a nd butter man from St. Louis, is here to s tudy the latest methods of running' a large bakery bu ~ ine"s with hi s f a the r as soon as he gradu­ates. Before dec iding on the Babson Ins titute, Pap also graduated from the C'Olll­me ree and Finan ~'e School of Wa shington Univers ity in St. Louis , where he bE'­came a membe r of Theta rhi.

PA UL A. PORTF.R

;320 Wis con"i n .-\ venu(' Vak Park , Illinoi s

Paul is an a rti st. of some ability who did cartoon ~ for the "Kitty Kat," a pub­lication of th e l'ni ve rsity of Arizona, and who is now on the s taff of th e Bab­~Oll ia n . Hi s interes t s sel'm to be in other lines of a J·t, too, for h is hobby is III us ic , b ut be ing a practi ca l ~Ioung lllan he plans to do sO llle statistical work when he g'et" through the Inst itute.

FREDERICK L. REGNER)'

221 Ayres Avenue Hinsdale, Illinoi s

R eg- has comp to be known to all the fellow s as a gifted temperance orator. Bdore he came to Babson Institute, he had attended sev('ral of thE' be~t known col­I('ges in th p cou ntry· Amhprst, Cornell, and Northwestern, and during t.his ca reer joined the Psi Ups ilon Fraternity. He expects to ent.er the t.E'xtile manufacturing bu!:<ine:-s with hi s father.

Pa ,q" fifl !J. ~(' i'C II

TYLER NOY ES REYNOLDS

fi 24 North 27th Street Billings . Monlana

Ty is another product of th e "great open ~pa<:es" whom we we re ,gl ad to \\' e lcom ~' la s t fall, and comin g' fro m Montana, it isn't st ran ge that he ~h(llIld crave ou tdoor s ports. The future will probably find Ty engaged in the di sp lay- work phase of di~­tribution- -a s ubject in which he is mo"l interested.

ROBERT R. RODF: NB t:RG

31)01 Macomb St reet Wa shington, D. C.

Harvard sent severa l so ns to Babson Ins titute and among' them wa s Rody. BP.fore his Harvard caree r, Rod y had been to th e Dewitt Sehool, Stuyve!:<anl School, and Tabor Academy. Hp is rather uncertain abo ut hi s future , but may e nte r t he inves tment business- or devott' hi s life to a stud y of the Class ics .

GEORGE ALLF:N ROSS , JR.

56 Uppe r Bellevue Avenul ' Westmoullt , P. Q. , Canada

T his big, successful Canadian banker finished his work at the Insti tute in De­('ember, Before Al entered the Institute he was gTaduated from Lower Canada Co llege, and he had nearly tw o and olw-half yea r s' experience in investment banking. Now, after hi s intensive training at th" In s titute, we find Allen ha s ret.urned to th e banking fi eld.

POrie fUI iJ-rigilt

.J, WARD RYAN

1G AblJott Street Wellesley, Massachu setts

lIt' I'!'''' another one who beliC'ves in patronizing" hi s "local industri es," Ward, be­fore coming' here, a ttended \vclles l('~' Hig-h, Hal'vanl Colleg-e, and Middlebury College, and he has work ed with the National Seaboard Bank in New York, and th e Old Colony Trust Company in Boston, Perhaps these latter co nnections may sug-gest a career for him which , as ~'et , is indefinit!"

iVIANSFIELD SCHMIDT

GO Bellevue Plan' Ch icag-o, IIIi noi:;

"Manny" looks like a brokel', acts likL' a broker, and is g'oing- to be a brother bl'oket' with Knapp- an outfit likely to bfO in demand in a few years, This ambition probab ly aro~p whil e he was attending' the Va lley Ranch School in Cody, Wyoming' , 01' Northwe~tern Military and Naval ,\cad pll1v , or the U niversit~, of Chicago, or while h(' was working- with \Vinthl'op, Mitlhe ll and ('ompany- -at leas t , it was one of the~e,

PRENTI C E SHETHAR, .JR.

Littk Compton Rhode Is land

Pete was active in athletics at ,\ndovet' and the Storm King- School before h e decided to prepare for a bus iness cal'eer at the Babson Institute, Aside from his interes t in s ports, Pete 's hobby is painting, a talent which he should bp able to COll1-

mercialize s llcces>;fully later on,

[' (lfJe /iit!J-lIill(

JOHN F. SLOAT

a27 West Main Stn'et Watertown, New YOI'k

After going' to the Watertown Hig'h , lo Immaculate Heal·t .-\cademy, and to Vesl)f>r Georg'£' S<:hool, ,Jack worked in the Production Depal·tment of the Sloat & Son Lumber Company; he also was in the em]llo~1 of the Clad, Jvlusic Compan~· and the Northern New York Trust Company. About his futurC' he is definite> only to the point of saying', "I wondel· ...

Inl.lI.\RD M. SMITH

28;~O Sedg·pwick Road Shaker Heig'hts, Cleveland , Ohio

Dick liked u~ so wpll that he ('arne back for an Advanced Course in Produdion. Fuur \'ears in the Cniversitv School in Cleveland and one veal' in the Evan~ School in Tu~son, AI'iwna, as \\'ell 'as experience in indu s trial ",,' ol:k have formed an excel­lent background fOI' a successful career in production.

'WARREN G. STAl\'~ARD

J l Riggs Avenue West Hartford, ('onnecti('ut

Tahot' Acad Emy, where he wa s active in football, hockey, and baseball, brou.l!·ht 'Warren to the Babson Institute to study fOI' the production eml of elettrical work in line with his past work with the .-\rrow-Hart and He.a·eman Electric Company in Hartford.

Page six ty

ALLEN B. SCLZER

Compton Road, Wyoming· Cincinnati, Ohio

Al camE' to Babson Institute from :vI ialll i University, which for no apparent rea son, is in Oxfon.!, Ohio. While there he was a member of the football and golf teams and the coll ege glee club. His father is associated with the Internati ona l Printing Ink Corporation and Al expects to fo llow that line.

ROBERT W . SULZER

Compton Road, Wyoming Cin(,innati, Ohio

Again we have two names which indicate relationship, but t.hi n time you arc right-they al·e brothers. One of th(' main :-tays of the Bowling Leag·ue, Bob, who is a Phi Delt, comes to us from Ohio Military School, th e l ' niversity of Cincinnati, and Miami University. His future g·o('~ to the high est biclcler, unsettled as yet.

RALPH I:: SW.\NSON

:14 !) Fullerton Parkway Chicag-o, Illinoi s

Building· manage ment is going- to claim Ralph after h(' leaves the Babson Ins titut(' . Previous tn coming· hert' hi s last few years have been occupied at. the C'hitag·o Latin School and at the Univers ity of Wiscons in, where he became a member of Delta Kappa Epsilon.

['orlC " i.t"! !J-olle

CHARLES H. THOMPSON

Hl E. FI'ont Street Red Bank, New Jersey

Harv is s till another member of the "I don't know" club a,; fal' as his future is concerned . Beforc coming here to ~tudy for this indefinite position, he went to the University of Virginia, where he was a member of the Theta Delta Chi's.

EDWARD M. TOWNSEND

Brodhead Hotel Beaver Falls, Pennsylvania

Rosy, after leaving' Mercersburg Academy , first went to Lafayette College anll then to Georg'e Washington Univen;ity. Extra -c ul'J'icull!111 work and the Zeta Psi's claimed him while in ( olleg:e, Hnd sales work in the Townsend Company will claim him in the future.

JACK50N TURNER

~g MHrlboro Street Boston, Massachusetts

Choate School in Wallingford, Connecticut, and Harvard ('ollege constituted Jack's edutational achievements before coming here, while Lincoln & Smith Press in Boston madp up bi :;; practical experiencE-' before coming here to study advertising­and sales in preparation fO! ' his future undecided-as-yet position.

l'(/!/c si,t'/ !/-I /I .' /)

OSCAR H. VALENTDlE

24 Gotebe n~sga ten Gi..itebu rg, Sweden

Not ~atisfied with me rely learning his own languag'e and customs, Oscar has, through traveling' and cons tant study, leamed to speak Swedish, ~ng' li s h , French. Gel"l11an, and Spanish Auentiy, not to mention Latin, Italian, and Ru ss ian. He oh­tained this r ema rkable linguistic abilit.y by studying at th e Lys ee Janson in Paris. the 0!oah Webste r School in Hartfol·d. Connecticut, in Geneva, Switzerland, and under the privatr tutora g'e of Professo r Josee phy in Vi enna. In th e futur e Oscar is planning' on a career in the e:\port and import business.

ARTHeR D. VAN WINKLE

145 E. Pierrepont Avenue Rutherford, Ne w Jen;py

Rip say s that h(' is go ing into real estatf> after lea ving the Babson Inst itute, but wr wonder whether or not he mea ns the "M ys tic Iron \Voiks." Pr f> vious to coming here. Rip went to Bordentuwn Military Institute and to Rutgers Preparatory. and during his spare tinw he worked with a broke rage hou s!' in N!'w Yo rk and with a real (·,tate and in surance compa ny in New Jersey.

ROBERT S. WARREN

Shreveport Loui s iana

.Judge g"aduated from the Law School of George Was hing·ton Pniversity before coming to the Babsull Ins titute, but despite his erudit ion, he was never missing from the spot where pranks \\'£" 'e being played . Afte r he graduated in March. he returned to hi s beloved Washington with the hopes of g·et.ting a pos itiun in the Department of Justice. His fratprnity is Phi Gamma Delta.

Page sixty-three

R. HOWARll WEBSTER

7 Edg'ehill Hoa d Westmount, P . Q., Canada

We were all sorry when Howie graduated in March, and we were surp that there were sOllle young ladies in Greatpr Bos ton who felt the same. He came to the Bab­son Ins titutp after graduating from iVIcGill l'nivel'sity, where he. was a member of lhe Alpha lJelta Phi Fraternity. th e golf team, and the Scarlet Key Society. What the future holds lwithrr Howie nor w (' can predict.

HENRY WEISSENBA(;H

125G Madison AvenuE' Columbus , Ohio

Hank is a gTaduate of Ohio St.atp University , and is another member who com­pleted the cour,.:r at tht' Babso n Inst ',tutc in December. We are SOlTy that thi s gentleman of th e Great Mid-Wc,.:t was with us for so short a time, but we hope he will have ironed out some of th e major cau,.:es of thi s great depression before we venture onward.

BURT T . WEYHING , JR.

~:2!) Grand Marais Grosse Pointe Park, Michig'an

With "everyt.hing" fur a hobby. and an ambition leading toward the manufactur­ing jewelry field as a goal, Burt comes to us, having previously attended the Eastern Hig'h Schoul in Detroit and Kenyon College in Gambie)', Ohio. Burt is a member of t he' :\Ipha Delta Phi Fraternity, and has ,,'pent almost all his sparl' time working with hi s father in th e j ewelry fielcl.

PUfl" "i."f !I-f()lIl'

EVA:-.i A. WIMER

North iVIain stree t Butler, P en nsylvan ia

Chubby, who says that he is " si ngle but not for long"-came to us from th p local High School at Butlpr, fr om Wa shing ton and Lee Univers ity at Lex ington, Vir­ginia, and the Cnivrrsity of Pitbburgh . As a I1lpmber of t he Sig'ma Nu's and as a g'raciuate of the Ins titute , Evan s hould not hav" any diffi:uJty in hecoming s uccess ­fully established in general building' construction wot·k.

EDWARD H. WINSLOW

2D Highland Avenue GreenfiPld, Massachusett~

His future so far left a lmost entirel y up to Fate, Ed made the wise choice uf s igning up here to di scover, at least, the field of business he wanted to e nte r. Pre­viously, Ed went to Deerfield Ac ademy in Dee r'field , Mass·ac hu setts, a nd to Milford School at Milford, Connecticut.

JOHN R. WISr::VIAN

117 P ea r son Road Somervi lie, Massachusetts

A lo t al boy with a loca l education a t Cambridg'e Hi g h School, Cambr id ge Latin School, and Bos ton Univet'sity, Johnnie becamc' so interes t ed in the work while with the Stephen M. Weld and ('ol11pany , cotton merchants in Boston, that he decided to enroll here to learn morE' about th t' necessities fOt· SLlccess in the same fif'ld in tht' future.

PU,l/e " i.,·t !J-/i l'l

WILI.L..I.i\l A. WOOD

'f .ll Wick Avenue Youngstown, Ohio

With a background of practj(:al experien ~ e obtained in various firms, Bill came to the In><t itute almost directly from Worcester Academy. In th e future Bill is planning to enter the sales and advertising end of the educational field.

LOUIS E . WRIGHT

Z2Z Webster StI'pet Rockland, Ma~;;achusetts

Lou ha~ a wealth of exp~.I" i ence in education and sports, especially tra:'k, obtained at Moses Brown and ('Ial'k School preparatories, and at Brown 'Cniversity, where he became a member of Delta Tau Velta. He wod(ed as Ass istant Credit Manag'er in t.h e E. T. Wright Com pany in Rockland before h<' came here to learn more concern­int.(· businss methods priol' to g'oing: balk into the same ('oncern in thf' near futUre.

Fage s ix l V-six

, t1 ,::;,: vc,/,/ Page SIX y

The United Statcs e:r­pm'ts large amounts 0/ far111 and other machin­ery to Europ e, South America, and .4sia thus enablinrl many coun­t I'ies on these continents to cultirate agr'icultl.l1'fl/ 1)roducts and to 7J1'ocess tll ese and oih e/' 1'aw ma­t erials fo), dom estic and (o1'(! i ,qll trade,

C H , N A

Coleman Map Building Housing Great Relief ;\-lap

World's Largest Relief Map The world's largest relief map of the L'nited States is housed in the

Coleman Map Building on the campus of Babson Institute. This map is built on a spherical surface in exact ratio to the actual curvature of the earth. It is 63 feet long (east and west) and 46 feet in width (north and south), and <:oven, an area of 3,000 square feet. The horizontal scale is four miles to an inch.

This map when completed \vill show in proportional relif'f the exact topographical elevation of the country, and, in addition, by means of four projection units operated from a balcony surrounding the map, there will be portrayed on its surface the location of agricultural lands, water power sites, highways, railruads, <:hanges in crop conditions, purchasing power, and othpr fluctuating business, industrial, and e(;Qnomic conditions throughout the country. This balcony affords a bird's eye view of the map as a whole, or if desired, a prolonged study may be made of any particular section.

The uninitiated cannot fully realize the tremendous task of con­structing a map of this kind. The topographical relief is built up from measurements in the Government Topographical Survey Maps and since these are issued in many scales, th ey must be reduced by a pantographic method to a common scale of four mile:;; to an inch. The remaining pro­Cf'sses involve highly technical work which up to the time of his death was done by Mr. George C. Curtis, who was one of the leading geopraphic sculptors uf the country. At present Mr. E. Leroy Nichols is carrying on this construction for which there is little, if any, precedent.

For the benefit of thosf' who are interested in technical pro<:esses, the means by which each section of relief is built up after its proper scale has been arrived at is as follows: the scaled drawings are blue­printed and cut into quarter sections which, in turn, are used as pattern

Page seventy

sheets. A jig saw is llsed to cut along contour the lines indicated on these pat­tern sheets and through an ex tra piece of cardboard underneath th e pattern. In this manner an outline pic­ture is secured of each sep­arate contour from the highest to the lowest.

After the s e separate co ntour outlines are ce­mented together with the highe~t levels at the bot­tom, a mould is obtained which represenb the sec­tion described by the pat­tern in the exact vertical

Steel Framewo ,'k Suppo "ting Map Base scale. In order that moun-tains an d ridges may

stand out properly, it has been found necessary t o make them twelv e times as high as they would be normally; i. e., they a re built on a scale of foul' miles to a foot instead of four miles to an inch which is the horizon­tal sca le.

A rough cast is made from the mould and is plal:ed in the hands of a modeler who spends an a\'erage of three weeks on a quarter section, measuring approxim3tely 13x17 '-J inches in orcler to smooth out the step

\ -'

"

Map Base in Place-Latitudinal a nd Lon,e:itudinal Lines Located, State;; a lld Lal' g( 'l" Citie,.; Indicated

effect of the slope of the land and to fill in the de­tail between the contour intervals. This work re­quires much patience be­caUSe of the detailed ef­forts necessary. The fin­ished block is now ready for its final casting, after which it is colored and set in its place on the large curved surface of the base map.

The final result is such that one viewing the map finds it difficult to leave until the many details have been scrutinized. ThE: waters are colored blue and the cities and main transcontinental railroads are in reel. State lines are dark brown with shaded border strips. The tops of mountains are accented by a change in color accord­ing to their respective heights, thus picturing the permanent snows and gla­ciers in dark surround­ing·s. The ground or gen­

Photo of Lynchburg' District, Virginia as Though Taken frolll a Height of 12 Miles

<'ral color is a warm cream which is restful to the eye and, in addition, forms a perfect background for the other details.

The importance of this huge map cannot be portrayed, however, by a mere description of its physical features. To appreciate its value, one must take into consideration its uses. It is obvious that by photographing the surface of the map, it is possible to show three dimensions in place of only length and breadth, which present road and railroad maps show. Photographs of any part of the surface will bring to light minute topo­graphical variations in clear relief, and what is more important, these photographs will be more accurate than those taken from airplanes, and, of course, far less expensive.

The photographs will be of value not only to engineers, but also to the Chambers of Commerce and other civic organizations by affording a visual description of the territories surrounding each city and town. By these means, natural physical conditions may be clearly seen and under­stood and the attractiveness, accessibility, and economic advantages of any particular area easily pictured with little of the expense which has LJern necessary hitherto.

As the work on the map itself progresses, much supplementary ma-

Page set'enl!J-llu,

teriaJ is being collected. Maps and charts pertain­ing to every section of the country and to every phase of its economic life are be­ing made. On the walls wrrounding the map, there will be presented the latest data concerning ag­riculture and forestry , fin­ance and investments, in­dustry and transportation, mining and mineral indus­try, and others. These maps will thus illus trate the sections of the country wherein lie the greatest opportunities for present activities as well as for fu­ture developments.

The progress of the t.:on­struction of the map has been due largely to the National Map Committee, of which Dr. George W. Coleman, President of Babson Institute, is Chair­man. This committee con-

Photo- Reli ef of Califol"nia sists of forty-eight prom-inent men, one from each

state, under each of whom there is a state sub-committee. In addition, an Advisory Council, headed by President W. W. Atwood of Clark L'ni­versity, has assisted to a great degree both in the actual t.:onstruction of the map and in making it available for public use.

In >iuch a limited space it has been imposs ible to present more than a brid de>icription of this great map. It is to be a fascinating exhibit, as well as a laboratory for students, scientists, and business men, because it provides a most exact, detailed and comprehensive view of the United States. That it is of great importance is made evident by the following letter written to Dr. Coleman by Mr. Calvin Coolidge while he was Presi­dent of the U nited States.

I 11:1 \ ' " III -I ' ll ",'t'Y Jlllwh illl,>I't >: .. .,fI,d 10 11 ':1 1'11 of 1111' ;":'1'1';11 I' t'lil'j' III:ql o f tht, rJlih',1 ~Ia ll' !'o.. w hi, ' 11 ,\011 prO]JIIH' t o I'l'l'd 1111 1111> c:tllLpll S II!' till' l\al':O-lIl) JIl ~ litlll t·. :\111 only s hontll il pn)\' p \0 I,,· of \'tory r, :,1 :-' t' l'vit ,,> 10 ,"' I' ry pari III' 'hl" ('Ollllll'.\' in ('lIl1 llt' dioli with til,· ]"·(lldl'lll. .... of trallsporllllioll. distr;­hu t i .. " :l l1 d PO WI" ' , bill j , .... ('IJII:o- lrlldillll i s ill j, s , ' It" ;111 1It' l'Olllpli :-; hlll~'nt of whidl YOII Illay wt·11 In' prout!, I ;111\ Inld ir 1';111 III' Ililt Ttl IIIHlly ll :-;t'S 10 "hii'll ol'tlillnl'), 11I ap~ d u 1I0t It'llIl th"llI ~ t ' ln' ''' and th, ' pro ­jt'~'1 :1.- :1 \\" IICl~I' i:- ill lilli' wjlll Iii,' ht 'l ld'\l1 illt -;,]:.. o( Iht · In .... liIHI,' U\""I' whif'h YOH pl't ·~ idt',

Ill' , (;I-Ol':":"~ ' \\'" ('HI~'nl;11l J ~:Il j:- .ln J II ' I i lIlt t '

\\· l· lh~ s h·y, '\l n~":-:.

V pry truly YOlll'S,

("i~I\(·d) (".11.\· ':\ (·(I0LI!>I:i·:

Page ~ e!'e )!tu-thl"e ('

One Way Out of Depression

Conferences and conver­sations since the fall of 1929 on the cause and t:ure of business depression by business prophets and busi­ness doctors of the leading commercial countries have been apparently fruitless. Their diagnosis does not seem to have advanced be­yond the statement that the world is suffering from a variety of ills due to overfeeding, u n d e r c 0 n­sum p tion, malnutrition, poor circulation, imperfect functioning, etc. Their po­litically partial remedies have been of little help.

The world is sick; even DR. GLEN LEVIN SWIGGF:TT as nations and individuals

Membe r Advi so ry Council are sick due to conditions proceeding from the World War. Recovery will begin when these nations and their nationals re-establish business policies and practices that are natural and normal, economic but impersonal. Real business progress is growth from within, from the smallest parts, like all life processes, and cannot be started from without iJy conferential fiats, etc. Fewer politi­cally-motivated international recovery proposals, and greater courage, visions, and understanding of individual business men will start this old world to function again as any right-minded physical organism should. And that's .iust \-vhat the world is. Let any or all of it:; two billion parts, whether grouped as tribe, clan 01' nation. suffer, and it suffers accord­ingly. The world will be well and strong if there is poisE' and balance in its parts.

"Know Thyself," was once the ideal of a great Livilization. It is as needful now as in the days of SOt:rates. We must all recover, therefore, poise in our daily living. We must re-establish moral foundations for hu­man conduct. The Golden Mean as well as the Golden Rule must come back again into our lives. Without these two, our surveys and :::;tatistics,

Page sC~' euty-fultr

our machines and technical fitness, seem witr.out point and purpOfie. It is of little profit to acquire riches, information and technique, if their m is use follows th rough latl< of u noersta ndi ng.

Gun; is a busilWS!-i worlo; was, is, and al'ways will be. El:onomic prin ciples have governed human conduct since the dawn of trade. In the beginning, trade was primitive and personal; with the passing cen­turies, le::s so naturally. This i!-i in line with man's own development; with ri!-i more complete undel standing of himself <lnd his social environ­ment. Whenever the latter, however, ex pands too rapidly, there is a tendency for trade to revert to the more personal and profitahle way of more primiti\"e tim es. An overrapid c1evelopmC'nt of transportation and communicatioEs among nations, for ex <; mple, duE' to scientific interest ;-,nd invention, to commerce and cor quests, has overtaxed in recent years incli\' idual and group capacity for disinterested service and cooperation; has on:,rstraillecl the gift "to see ours.elves as others see L!S." Interra­tional underst:lnc1ing is only effective if based on mutual ur.derstanding. And understanding" of others depends on understanding of self.

World depression will not be liftC'd merely by the removal of fear or uy artificial trade stimuli. We must go deeper than that. We must build anew by wiping out, or nearly so, much that has been clone in these \Vorlcl \".'ar recunstruction years. If we are to get at the root of this world­wide depress ion we must courageously propose a :;cientifically adjusted world-wide program of liquidation to pre-war levels, or nearly so, of "vages, profits, values and prices. In these levels we s hall find the base frcm which business can again develop in an orderly and der::endable fashion.

We must forgive mUl:h and forget even more. Debts and promise!'; and many of the channels creat ed in these recent years for their clear­ancp must be remade to conform to real conditions; and remade under­"tandingl~' b~T disinterested business experts. Neither political l:onsider­aticns nor unwarr=-tnted social ideals should continuE' to retard and deflect the natural channels anel movements of trade. National and regional groups should be encouraged to develop without political r::ressure their natural business. Real cooperation among these groups will then become pos~ ibl e. Inte rnational C'onferC'ncC's can then serve for mutual advantage. And international tracJe channels and controls set up by these confer­ences will function automatically , therefore, helpfully. But until the United States and l\IIE'xico, China anrl Japan, France and Germany, and similar pairs, can carryon their econcmil: exchange with friendly under­standing and mutual pi ofit, how futil e these larger accords to which we aspire, burdenpd with national selfishness and individual prejudice.

Po ge se v",11 !I-/i-ve

Causes of Business Cycles ROGER W. BABSON

The business cycle is in reality a curve of man's attitude toward life and his neighbor. Starting from a normal condition of husiness, men strive to be useful and a period of business improvement naturally de­velops. Success breeds greater success and soon a period of business ]nosperity is bf'ing enjoyed. Prosperity, howf'ver, always breeds care­lessness, inf'fficif'ncy and unrighteousness. The desire to get something for nothing b('comes the dominant incentive. A r:eriod of business de­c:line is the inevitable result. As persons see their profits fading away, th ey become panic stricken and throw over their holdings of commodities and securities. Creditors sell out borrowers which add to the debacle and finally a period of business depression follows.

How does a nation get out of a business depression? Acts of Con­gress, C;ovf'rnmental Decrees and various "plans" may help; but funda­III C lifu ll!l the nation recovers only as i ndi vid uals recover, which means when we change our individual attitude toward life. In the early part of a business depression the feeling is that it will be of short duration. As a result people continue for a while along the same business and personal lines without any changes. The spirit of speculation, which is so ram­pant during a period of prosperity, still continues. This accounts for the strong ralli('s which ahvays follow the first great drop in prices. People still hope to get something for nothing and make one or two or p('rhaps three more attempts to "get in right" and recoup their losses.

Finally, however, people becomf' discouraged. Aftf'r entering the markets to buy several times at variously lower levels, they still see commodity and security prices go still lower. Then they finally give up and conclude that speculation is dangerous and useless. (Of course during these deflated conditions of a business depression is the real time to specu­latf' rather than during the inflated conditions of prosperity; but there is no use telling people so.) Men then revert to their own businesses and make up their minds that they must depend upon thf'ir own efforts to work out. As this new spirit becomes general, honesty takes the place of dishonesty, effiLiency takes the place of inefficiency, and a desire to be liseful supplants the old desire to get something for nothing. In place of a df'sire to give as little as possible in service or materials for a dollar, there develops a new desire to give as much as possible "pressed down and running over."

Hence it is evident that a nation ('merges from a business depression

A. J . T. WOLL Pt'es id ent of Alumni

Assoc iation

ALUMNI

It must have been very pleasant indeeu to have been able to study business during the school year 1931-1932 unimpeded by any active business engagement or connection. To say that business in general during that period was in a chaotic condition is almost an understatement. A rational study of business, made witl:out the tremendous handicap of actual business pressure , should have yielded information the value of which it would be' difficult to compute. Whil0 business men in the last two years have probably discovered a great many things they did not know before-or if they did,

gave them no consideration-it has been a very expensive lesson for everyone and has proved fatal to many. The student, on the other hand, had the opportunity to obtain the same object lessons, brought home and emphasized by daily occurrences in the business world, and at no greater cost or expense than usual. If present-day students have absorbed these lessons, and will profit by them, they are fortunate; it is not often that ~uch valuabl e material can be obtained at so Iowa price.

not so much through legislation, as through a "change of heart" by the people. This must include all gToups-wage-workers and employers, farmers and manufacturers, bankers and merchants. As th ese groups each in turn-through lessons of adversity-learn to repent and turn over a new leaf, then prosperity begins to return. Furthermore, the more intense the depress ion, the sooner this repentan ce takes place ; while the less intense the pain, the longer men hold on to their old ways and the longer the depression lasts. This is one of the reasons underlyi ng th e Area Theory so well illustrated by thp. Babsolll:hart.

PalJc 8('I'CII I !J-SCUC IL

Conference in Factory Management

Business Training The morning pel'iod a t Babson In s titute , f rom ei g'hL-thirt~1 until twelve-thirty, is

laken up by small group co nferences , each under the supervision of an in s tru ctoJ', The limited s ize of these conferences not on ly permib each instl'llctor to know his men well, but also allows ample opportunity for evpry s tu cil- nt to be questioned or to dis­(,uss any problem which he may wish to present. Thi s is und oubtedly an ideal sy~tem for t eaching' and learning. It is eminently flexibl€' to whatevet· conditions a rise' in each course, be it in the Division of Production, Distribution, 01' Fi nan ce .

The conferences in Factol'Y Management and Indus tria l Relations which are pictured on these pages are included in the Production Divi s ion in audition to two courses in P sychology . The fir s t-n a mEd course call s not on ly for conference di s­cussion of ma nag'ement p roblem s, bLlt fu!' field work a s well. Each week a trip is taken to som0 factory - the Ford [Hotol' Com pan~I , American Woolen Company, Gen­eral Electric Company and oth e!'s- nnci reports mu st be written abo ut these fac­tories. Thi s is va luable tl'ainin ,g'. Illfiustr inl Relations calls for a review of all th e factors which enter into employer-empl oye €' relat ions, til€' multipl e problems con­lI ected with this il11l)(>I'tant :'< u bj ect and tllf' tommon-sense att itudl' in the handling of production dift'iculties ~~nd personnel \\'ork.

Conference in Industrial Relations

Pag e srvcllty-cigh t

(;onfel'cnct· in Corporation Finance

The (;orporation Finance Conferencc COI1ll'~ in the Division of Finance, alon,!!; with Accounting-, Taxation, Investlllent~, and Statistics, Th(' Illany ramifi cation s of Pinance are discussed in this division- the ol'gani zation and analysi s of companies, methods of Accounting, s tatistical problems, the practical workings of th e markets and other s ubjects wh ich are of great importance in business ,

The Distribution Division inc.ludes the conferences in Advel'lising' Management as well as those in Business Law, Markpting, Economics, Forecasting, Sales ?llan­agement, Sales, Advertising, Business Correspondence, and Public Speaking, Sevel'al field trips to publishing hou ses and produce Illarkets are taken, Sales demonstratiuns are given by the student, in l)l'oducts ranging from tooth brushes to Roll s -Royce cars,

There can be no doubt that the field of businc,.;s is thoroughly covpred by th(' courses in these three division s, Every student learns not only the fundament.al prin­ciples which underlie each field but he is especially well grounded in th e practical side of the subjects in order that he Illay be fully aware of what lies before him after graduation.

Conference III SaIl'S and Advel,tising Management

Puye S~l'(")It!l-lIill{'

s 0 It t h Ame1'ica and M e.rico e':rpor-t sn l' er tf)

t.he manufacturing jew­elers of Em'ope, espe­cially in England and Holland, Africa .'lends diamonds, otheT Jlre­cious stones, iro?'!! and Here wuod.';. Austnllia, Japan and various Ea.sf Indian Islands /w'nish praris, From Argen­tina come hid('s to be mode into fine leather goods,

S B

C H ' ..

E

, ' I' 0

Standing-PaJlendi~k , Sloat, Hall, Bragg, Porte r. Seated- Nephlel' , Haw n, VOWII ~, Abbott, Crompton, Sulzer.

THE BABSON IAN BOARD

C. Eugene Abbott , J r ............... .. .... _._ ... ...... Editor-in-Chief

Warren A. Downs ..... _ .. ..... .. .. .. .. .. _ ... _ .. Business Manager

Frederick Crompton .. .. .. .. ... ...... .. __ .Adverti~ing Manager

Maurice E. Bragg .. .. .... .... .... .. ........ .... . _Editol'ial Associate

Allen B. Sulzer.. ... ...... _ .. .. _ ........... _ .... Photographic Editor

Joseph S. HaiL .... ..... ... Assista nt Advertising Manager

George L. Hawn, Jr .... . Assistant Advertising Manager

Clarence J. :\fephler. .... _Assistant Advertising ::vIanager

Clarrncp J. Papendick..Assistant Advertising Manager

Paul A. Porter .. .... ..... .. _Assistant Advertising Manager

John F. SloaL ... ...... .... ... ... ... ..... . ...... .... _HumoroLls Editor

1'''.'/(' (.;y/t 1 !1-11(,0

THE BABSONlAN

The study of business-its funclamental principles and itf' practical workings-is the aim of the studentf' at Fabf'on Institute. This study leads to an analysis of the basic conditions of business and therefore the pre,ent world-wide economic depression has been the ob,iect of much ob­servation, investigation, and cliscm~sion. This crisis had brought to th e attention of all the fact that the nations of the world are dependent upon one another for th eir well being. It is, therefore, with this truth in mind that the BABSONIAN of 1932 ;s dedicated to "the economiC" interdepend­ence of nations."

The art work throu ghout the book is the result of the sincere interest and the creative ability of Mr. Peter S. Gurwit, Creative Manager of the Jahn & Ollier Engraving Company, Chicago.

We wish to thank Mr. Babson and Dr. Coleman for their interest and assistance, and Mr. :Vlattson as well. To Mr. Millea goes our especial gratitude for his ever-willingness to help' and for his cooperation in all ways. :Wr. Thurlow and Mr. Canfleldrendered aid at opportune mo­ments.

Warren Downs, the Business Manager, carried on the work of the Editor during the latter's leave of absence, and too much credit cannot be given him for the work he accomplished. The Editor is grateful to the entire Board as well for the manner in which the work was handled. Added credit must be given Maurice Bragg', Editorial Associate, for the exceptional interest he has shown in preparing the student write-ups and other student activities.

Miss Hueg, secretary of the yearbook, had a difficult task this year in being forced at times to assume managerial resr;onsibilities, and it would be impossible to give her all the thanks that are due her. Shr is the author of the Secretaries ' Article. Miss Hitchcock willingly gave her Dssistance, as did Mrs. Burhoe, Miss Dohoney, Mi ss :\1ann, Miss Richmond, ::Vliss Sutton, and Miss Toy. Thanks arr also due :Vlr. White for aiding us in shipping.

We deeply appreciate the good cooperation of the parents and friends of th e 1932 Class in helping LIS to make possible the publication of the 1932 BABSON IAN.

-The Editor

Pag e eighty-three

PATRONS AND PATRONESSES

Mr. and Mrs. Cla rence E. AbllOtt.. .. . ... .. ... .. .. .. .. . . Birmingham, Alabama

Mr. and Mrs. L. W. Anderson ..................... ... .. .... .. .. .. ........ .. .... .. Pecos, Texas

H. R. Au~tin .... .... .... . .. ............... .. ... ...... ....... .. ........ ... Jersey City , New Jersey

Dr. and Mrs. F. E. BaIL .. ............... ...... ... .. ......... .. ....... Fargo, North Dakota

:Mr. and Mrs. Edgar F. Bitr,er.. ... .. .. ..... __ .... ...... _.Mount Vernon , New York

Mrs. J. S. Bragg .. ..... .. ............... ~ ........... ... .. __ . .. Manchester, New Hampshire

Mr. and Mrs. P. J. Collins .. .......... ..... ____ .. .. .. .......... .. Holyoke, :'\1 assachusett:-

Mr. and Mrs. D. P . Da vies ............................ __ .. __ __ .. .. . ... . Racine, Wisconsin

Mr. and Mrs. J a mes D. Forward ......... .. .. ....... .. ............ San Diego, California

Eliot R. Fowle .. .............. .. .. __ __ . __ .. .... .. .. .. .. .. ... ___ ... West ~ewton , Massachusetts

Mr. and Mrs. G. L. Hawn .. . __ . ____ . __ .. __ .. __ __ . ____ .. ... .... .. ... __ ........ Pontiac, Michi gan

Mrs. A. Crosby Kenn ett.. .. __ ...... ____ __ __ .. __ . ____ .... __ . __ . __ .Conway, New Hampshire

Mr. and Mrs. H. C. Kleymeyer ... __ ____ . ________ .......... __ .. .... . __ .Evansville, Indiana

Mr. and Mrs. A. P. McCoy __ .. ....... ____ ......................... .. Hartford , Connecticut

Mrs. Charles H . McKnighL ....... .. .. __ .. .... .. .. .. .. . __ __ Springfield, Massachusetts

Mrs. Margaret B. Moore. __ .. __ __ .. __ .. .. . __ ...... __ __ __ .... .. __ Uniontown, P ennsylvania

Mr. and Mrs. Walter Page .. .. .... . __ .. ____ .. .. .. .... __ ... .. .. __ ______ Scarsdale, New York

Mr. and Mrs. J. Roy Porter . ____ .. ........ __ ......... ... __ .. .... .. .. .. .. .. . Oak Park, Illinoi s

W. A. Rodenberg .. .. . __ .. __ .. .... .. .... .. .. .. .. .... Washington, District of Columbia

Mrs. Henry A. Stannard. __ ... ...... __ .......... ... ... .... West Hartford , Connecticut

W. G. Sulzer ... ........... .. .... ........... .. ..... .. __ ............. .. .. ........... .. . . Cincinnati, Ohio

Dr. and Mrs. W. M. Thompscn .......... .. __ ... .. ..... .. ____ .. .. . Red Bank, New Jersey

Mr. ancl Mrs . . John M. Townsend .. .. ... .. ........ __ New Brighton. Pennsylvania

Mr. and Mrs. Charles A. Van Winkle __ ... .. .. .... ... ... Rutherforcl , New Jersey

Warren Kay Vantine ...... ... .. __ .... .. ....................... .. .... .. .. Boston. Massachusetts

Mr. and Mrs. Burt T. Weyhing ....... .. .. .. .. ..... .. .......... Grosse Pointe. Michigan

Harry 'vVimer .... ... .. .. .. .. ..... .. ..... .. ... .... .. ................ .. .. .. ....... Butier. Pennsylvania

r(lfjC eighty-four

ALUMNI BULLETIN

One of the most important tests of the worth of any schGol h the degree of loyalty of its Alumni. That Babson In­stitute passes this test with distinction is evidenced by the marked spirit of loyal­ty among her Alumni. This is due in no little part to the Alumni Bulletin.

It is the purpose of this publication. under the capable editorship of Dean

\ \

MilJea, to maintain active contact between the Institute and the Alumni, and to provide a medium for the comments and ideas of Alumni on busi­ness problems. If nothing more than this were achieved the Bulletin would be well worth while, but in addition, the arti<.:les un important business subjects by Mr. Babson and Dr. Coleman, as well as by mem ­bers of the Faculty, who are experts in their respective fi.elds, make it floubly interesting.

The Alumni Bulletin is the only periodically issued publication of thE' Babson Institute during the year which goes to the student body, and as such. it takes the place of a student publication by serving as an organ of the undergraduates.

Without going into too much detail, this publication is made addi­tionally attractive by campus viE'w::;, campus rews and activities, Alumni notes, and book reviews by Miss Hayward.

For the past t"vo year::; an annual Alumni Directory has been pub­lished as a supplement. It contains thE' names, addresses, and business connections of Alumni and is a valuable store of information.

It is the opinion of all concerned that the Alumni BullE'tin fills an important place in the life of Babson Institute.

['(lgG eighl!J-fice

Standing-Colvin. Manag('l' Schmidt, Wimer. Seated-McKnight, Monis, Captain Down~, Buckley, Collins.

BASKETBALL

For the second year a basketball team was organized at Babson In­stitute and to this team honor is due. When it is considered that there are less than a hundred students in school, making a restricted field from which to choose, and that the players coached themselves, the success of thf> team is deserving of praise.

The first game was won from the Newton Theological Seminary, and for thf> next seven games the team displayed fine cooperation and playing ability, winning all of them. One of these games was played against the Harvard Junior Varsity in Harvard's new gymnasium.

It was unfortunate that Buck Buckley suffered a knee injury and that Ed Me Knight became ill, because thdr absence immeasurably handicapped the team. While these two players were out the team went to :\1anchestf>r, Connecticut, where it met the strong National Guard five losing only in the last two minutes of play. Riley Colvin and Evan Wimer substituting for Buckley and McKnight, play well. The season closed on March 3 just as it began, with a victory.

Puge 6ghly-six

The first five regulars were Buckley, at center; Captain Downs and Morris, forwards, and Collins and McKnight, guards. Other members of the squad were Wimer, Colvin, and Sulzer. Buck Buckley, despite his injury, led the scoring with 101 points, or an average of better than twelve points for the eight games in which he played. Captain Warren Downs anci Luu Morris were second, with ninety-four points each. Pat Collins and Ed McKnight played equally well in their respective positions. Manny Schmidt acted as lVlanager of the team and played in several games as well.

From the first, the games drew good crowels and much support was given this second and most successful season of basketball at the Insti­tute. Mr. French deserves many thanks, not only for scheduling games, but for cooperating in every way.

BASKETBALL SCHEDlTLE

Babson Nov. 20, 1931-Newton Theological ___ ___ .. _____ _ .. _______ ____ 28

Opponents 21

Dec. 3, 1931-Wollaston Ramblers ____ ___ _ . __ . __ ___ _ .. _____ __ 41 12

Dec. 10, 1931-Gordon College ____ _____ _____ __ __ __ _______ _____ ____ 66 20

Jan. 14, 1932-Natick Five Aces ________ . _____ ____ __ ____ __ ______ 28 22

Jan. 20, 1932-Harvard Junior Varsity';' ____ ____ ___ __ ____ ___ 33 21

Jau. 28,

Feb. 1,

Feb. 4,

Feb. 11,

Feb. 17,

Mar. 3 ,

1932-Harvard Housing Five -. - - - - - . -- ----- _ . . . -.- - -

1932-Wollaston Ramblers ---. -- - - . . -. ------ _ . .. --- - - .

1932-William Filene's Company -- - - - - --. --. -.--- -

1932-Harvard Junior Varsity ------ ---- ---- ------ -.

1932-National Guards* ----- ------- ._------_ ._ ----- _.- .

1932-Needham Baptist - --- -- - - -- - - - - - ---- -- -- - -- --- - ." . -

50

52

25

25

37

63

32

33

24

51

48

22

Total ___ _____ ______ __ __ .... __ .. _ .. _ .. ___ .. ______ ________ _ 448 306

*Games away.

Page eighly-scl' ell

THE ,~rINNERS Standing-French , Lane. Seated- Millea, Cap tain Petersen, Canfield.

BOWLING

The sixth and most successful bowling tournament opened in October with the selection of six teams. Five of them were named for those geographical se(·tions of the country from which their members came; namely, South, New York, New England, Ohio, and the West, and the sixth for the formidable combination- the Faculty.

Enthusiasm was maintained throughout the season, first because of the keen com petition of all the teams, and second because it was the desire of all to do that which every student longs to accomplish in one way or another; that is, to defeat the Faculty. Many valiant efforts were made in order that ignominy might rest uponl the exalted heads of our instructors, but as is usually the case they conquered in the end. New York and Ohio fought as well as th0Y were able, but in the final test the Faculty was three games ahead of New York after tying the latter two to two, and trouncing Ohio by three points to one. To New York \vent the honor of being runner-up to the champions.

PU.rJ C cigh l y-ciyltl

In order that honor might be done to the Faculty a banquet was held at the l:ni­versity Club on March 7. :VIr. Mattson acted as master of ceremonies and presented the bowling cup to the Faculty through their Captain, Mr. Petersen, and individual medals to eac'h member of the team. Fred Cromp­ton, Captain of the Ohio te~lm, "vas awardf'd a medal as the best individual bowler, hav­ing finished the season with an average of eighty-nine. Captain Jim Blue of the South had the second highest average with eighty-seven. High single string for the tourna- Bowling Trophy

ment was rolled by Ned Bitner, who piled up 129 points, while Leonard Clarkson had the highest three string total of three hundred.

Interest in bowling was so great this year that an Institute Team Lomposed of the best bowlers from each team was formed under thE' managership of Joe Hall. Jim Blue, Leonard Clarkson, Fred Crompton, Sam Gan, and George Hawn rolled against several local teams, winning three of thf'ir four meets. It is recognized hy all that the success of the 1931-32 tournament was due in no small part to the capable leadership of lVIr. Mattson.

INSTITL'TE TEAM

Standing- Hall, Clarkson. Seated-Hawn, BluE', f:rol1l(Jton, Gan.

Page eight !I-nil/e

THE

THE DANCE COMMITTEE D. K . Fostel· , Eccl es, Davies

LIGHTER SID E

Miles of multi-hued u-epe streamers drapAd artistically from chan­deliers, balcony, and walls, multi-colored flood lights continuously turn­ing the floor and the many dancing couples into tiny sections of a huge rainbow, constantly changing tempo of Roy Lamson's Harvardians, laugh­ter and a continual hum of voices-all forming a veritable kaleidoscope of color and action which signined that the first big social function of the !n"titute year was w('ll in progress. Everyone was in the best of sp irits -but not too much so-and everyone, including the best "dates" patrons and ratronesses obtainahle from near and far was getting' his nrst real taste of the social side of the Institute.

Thus the first dance of the 1981-32 season went down in the annals as such a huge success that the students almost immediately voted to have another on(' at the earliest opportunity. Accordingly, the Dance ('ommittee sCllrried around and specified, arranged, and worked for the next one to b(· held on March 4. If possible, more effort was placed in the

'Page ninet !J

elaborate preparations, longer and brighter streamers were used to decor ate with and to form the low, interwoven canopy which covered thE' partners bf'low, larger flood-lights were used, and more enthusiasm was evidenced in the effort to make this the brightest spot of the entire win­ter term. Even the Babsonchart, which told us that business was rotten and that the bottom was falling out of ou r stocks, could not in any way stop each student's ambition to make sure of having the second dance more enjoyable than the first-and they did! What a night !-but it ended too soon.

A great deal of commendation is due the Dance Committee which Epent so much spare time mal<ing it possible for the rest of us to have such a pleasant time. Bill Eccles, Chairman of the Committee, and his assistants, Roy Griffiths, Dave Davies, and Dan Foster with practically no outside help, arranged the many decorations, made the arrangements for music, and all the rest of the thousand and one things whi(;h are necessary to make an event of this nature a unanimously-faculties of both the Institute and Wellesley College included-acclaimed success.

The Committee now informs us that a still larger and a still more picturesque affair is to take place during the latter part of May. If this prediction is possible of fulfillment, on the basis of the preceding two (lances of the year as criteria, there is no doubt that the spring or gradu­ation dance will prove to be one which will long be remembered by every person attending.

Paqe Hillel !i-OIW

Standing-Bul'geSg, Hitchcock, Coolidge, Wing, iVIann, Richmond. Scated- Hagan , Sutton . Hueg', Ford, To~' , BUl'hoe.

SECRETARIES Do you rememuer that first ediphone assignment-the secretary does.

It was on time. You called her "operator" and carefully spelled out the instructor's name. You put in periods and mentioned paragraphs-if you didn't your two-page report was turned out one sentent:e, one paragraph, ,md your attention was called to it. You visited the secretary some five 1 imes within the first half hour in quest of your masterpiece. Nervously you scanned the carbon copy and remarked, "You must be a wizard to make it out. I couldn't recognizE' my own voice." After the secretary had made a few constructive criticisms, you made a quick exit with "I'll do better next time." The second assignment was late!

Do you remember your first attempt at dictating a letter? How you paced the hall with fear and trepidation until you mustered up enough courage to entel'. Hesitatingly you began the letter, but you !'won forgot your nervous I; light in the novelty of watching the cabalistic signs trickle off the the secretary's pencil. Incident;llly, "she" never did answer that letter !-but business is business, and the practke is invaluable.

Fancy us, human mortals, when you dictate to dad's secretary in that waiting private office-when time clock and period bells mean noth­ing to you-still revelling in your seemingly terrifying experiences.

Our best wisres to the Class of '32 as you speed along the highroad of life trailing clouds of glory-but we hope that defaulted ('diphone assig'nment will ever disturb your peaceful slumbers!

-A Seaetary

J'(/l!~ /I ill!'! u-1lVo

SUMMEI<. IN MASSACHUSETTS IT'S A LO NG LO NG TRAIL

R£A llY N IC E. T"E. ES

I , G\l..\'C~'

G~\t-t- '

NO MAN'S LAN D

THE: LONES OME. R.OAD IN FO P-MAllON BOOTH J~SII)~

Pag e lIillC'ly-th,'ee

Page nil/e ty-joll'!"

Page ninety-five

" TH E AUST I N T WIN S"

"L- AWFULLY YO UP...S"

"DEMERIT CAP...L"

"CUPIDS CAPTI VE-

DEAN AND DEP RE SSIO N

" UMPW, U MPH ' UMP"

Just how th e yea r began we cannot say, \Ve were new then. \Ve rem ember amon!?: the firs t things a Mr, Burt who "eemecl to be a so rt of an ove rlord aro und the Campus. Thi s impressio n las ted, it is bel ieved, up until th e time he began to make frequent use of the red half of thL' typewriter ribbon, there­hy labor ious ly spe lling' out sug'ges tions as to what shou ld be done about over­due bill s and thosf' kind s of things, Then th e in structors began to att ract our inte rest. We traveied mile after mile with Jim Matthews in his Ply­mouth ; we stopped in touri s t s camps with him and helped push that g reen cal' up the s teepest of hills, and las t but at the sa me time far from least, we a pplauded s peech after s peech delivered before Rotary Clubs 01' it may have been the ~a ll1e speech . That wa s never

"(,1[ C. K ANO DOUBLE CHEC.I( "

"u N EXCUS~ D"

A Cu R..~ FOP.... THAT MOR.t<IN C AFT ER.

Pagl ' n inety-si..,;

di"covered, We "at at OUI' Dean's feet watching' him totter on the edgE' of chairs, a feat of skill comparablE' only to his success in industry in the \Jast, and in teaching- us the finel ' points of factory manag'ement and proper educational con­duct. Then th ere was a course called, "Mark ~'ou now, Hendeology," Harold Thurlow (we mig'ht jus t as well use first names all the way through now that the' thing- has been started) g'avE' a (;ou rse in anecdotes , tra vel1ng salesmen sto ries and selling, and Austin Fittz talked about finance , it is bC'lieved,

The secretaries, in g'eneral, and, in spveral ca ses in particlilar, reliev ed the boredom which the students quite fre­quently lapsed into, It is believed that sevend of these hard working- young ladies al'e about to establish a school of

" SN OW BI R-DS "

BIR-DIES NEST

HIS FI "ST ATTEMPT .

.. TH E ROV ER- Boys"

WHERE'~ KNAPP 01>.. CAPONE?

.. THE PUIlGATOR-Y FOull-.. ..

Paye n;lI('/ !}-scl'(! n

Twn;DLE - DUM AND

TWEEOL[- D I

" N -ICE MEN"

THf UNHOLY 'WIN 5

MBSON PAIl.i<..

FLOP.IDA

p"!!C ninely-ei!Jh t

spe llin g· which will revolutionize the present prosaic manner of combining· lette rs ~o as to form \Vol·ds. \-\le mean thi s in a nice way, of COUI·se, because we tikI' t he secreta l·ies, in genel·al, and, in severa l case:'; in pal·ticula\".

A mong the student body it had long been suspected that Goodall had one of those s trong curios ity urges that H endy speaks about, but there was no definite proof of thi s until that night at Welles­ley when he discovered the adh es iv e tape in strange places- two strange place;;. Web$ter became nothing short of a vag·abond during· the winter term. Warren had severa l · other names for him, howeve r. In retaliation, Webster had some names for \Van·en. Weld had a name or two for Warren and Warren for Weld . It was all prC'tty much mixed up after a while what with names bandied about in such an irrespons ible manner.

CALL IT W HAT YOu MAY

It is known to a few th a t the Old ?l1aestro ha s a horror of Black Cats. On th e contrary, however , Jl'wett is g en­e rally considered as t.he most pel'fect transcriber in th e history of th (, Bab­so n Ins titute. He does his Accounting papel's in no half-way mann er.

B~' un a n imous vote, including the Pean 's , it was agreed that McGill de­ri ved the mos t. benefit from the f actory trips . He made so much money trans­porting passeng ers that on the las t trip IH' turn ed up in a new Packa rd. Also, by unanimous consent it wa s decided that Brow n got leas t from sa id tr ips­but then everyone know>; that "Black Flash" of hi s. For information inqui re of Naughton, Mc(,o~', a nd Abbott. They ;; uffel'ed .

Cliff, the ventriloquist, was Dr. Cole­man's on ly rival in the way uf mll s­tachios. There was a difference in hue, howeve r.

WOOcK .' WO!>..K .' WoOc""

INFANTS IN Tow

Blc, B USI NESS

THE BABSON NINE-

LAND MAP·..KS

rarlc Ilillcl.ll-llillC

Il.EC!;SS

OLYMPIC TR.YOUTS

AFT EP, THE BRAWL

STEERAGE

Pug c one hundred

F ISH

The Friday afternoon movies brought fOlth much (1) hidden talent, an d (~) hithelto unveiled secret;;, (I) Roden­berg talked most and sa id least. W a ITen ~aid a little, Webster was usuall y s ilent but things were said about him, Mc­Kinn ey sUll,tl ed us at irregular inter­vals with hi s laugh, The pl'izp for th e greates t improvement in increasing: volubility was divided equally be tween Regn cl'y and Weld, (~) Papendick' s Oxford accent; Tow nsend's laugh; Meyers and Foster's peanut-aim; th e great building accomplishments of Fri es tedt's ancestors,

It is too bad that these snapshots could !lot picture some of the choicer incidents which took place during th e year. If Sulze r had had a little tabloid experience thi s mig'ht have happened, It is jus t a s "veil , howev er. Imag in e see­ing: Frieswyk entp rtaining' TH E Sawyer of Newton Centpr, o r YlcKinnev and Flood weaving theil' way into Boston

THE TAK E 0 FF

(OLEMANS HAVEN

PHONOGRAPH RKOltD5

"just to buy a package of cigarf'ttes" or even Hawn doing his "little act." Too, a s tudy might have been made of Buck­ley, Downs and Munis on une uf their nocturnal excursions.

A ru stic air was given to thf' class by " Farmer" Dearington and his corn-coh as well a s by Reynold 's great tales of hi s sheepherding days. Ball, the old money-collector, was on the side of the capitalisb, huwever.

We take off uur hats to Denton, Nor­man and one other person (one g uess) for the regularity of their church at­tendance. It matters not that they did so with ulterior motives in mind. We also lift said hats to Kennett for taking Mr. Matthews' advice about it being outrageous and unecunomical to own certain kinds of automobiles, and send­in)?: away that gTeen truck of his . He s ubstituted the Boston and Albany, howf'vel'.

E'XPI;NSIVE. GAME.

BETTEIl.. OU1SIDE

r.-A HIDDEN COMPLEX

....

THERE IS A CI\RAC,E

To o FA!'.... _ ..J

Page 0111' ItI!1ldred Vile

WHY THESE

NORTH AMERICAN TRUST SHARES. 1955

.11,-1.\'1 ,11(1 ,11 CUMUL,-IT/ON TYPE (...tJ of O(lobu 17, 19> 1)

CHFM I Ct\1. I' ~ t-: . I. Jul'um .Ie: NC'lIIouu &; Cump:.wy 200 1:,1)1111:111 KuJ~k C:"'"P~lly .. , . tOO The V'UltCOf N G,lfllbl~ Comp2ny . 100 Uml)n (;ub,J., 61. C.ulron CUlpt.Jf1 l lOn JOO

ELECTRICAl. EQUIPMENT 6":"'1/' GI,:ncn.1 Ell,,: tn,' C.)mp:r.ny 400 \X' t: ~lm.,:huuw lIt'dll' l'< t>hnuhCluring Co. 100

STl:fl } % Un;IC'J St:r.tu Su:d Cmp •. H2tivn 100

fOOD II ':, 1'1.(' l\u "j("11 Lump.If'!)' zoo Cvrn P,,,Ju.b R("hlll o.- C" mp:.ny 100 GC'nl'n\ .= ... .. 1- CUlI-,,, .. t ,un 100 Nl, .. .n .l l 1J1'.\\uf r."mp,"y 200 !-t .. nJ,uJ UI .. nJ~ Inturpt.JnlC' ,J 100

Rl:Tt\11. MI'. RCttANOJ $ I NG '1':. Oru/: In..u'rm''1nl .'<: ;.1 1>. Ruct.ud; ,"t; Cu . f . \X '. W .. ul"'·unh Cu.

MACH I NfRY ( . ... ,.;

100 2 •• 200

Amt' llI .In eJn C"lI1p.lny 100 "m("lllJIl H:. .. I, ... ,.)(.'I.: SllnJ;uJ Sanit:IIIY Corp. ]00 ()ci. I iC"1 ''''III C:"III:,:r. ny . 200

fllRM MACHINERY 1% Inttlll.,I" ,".\1 II .\r\·\· ' I~r c." lIIp:any

TOUArr:o 690 Tht' AnH· rl~J.n 1'"1"1:1",, C"mp:any "0" R. J. Rnn"l.h T oh.lo" c.umra IlY· n" Al · TOMOJlII. r :':; {~ ('n(·I .l1 M"t.", c."'f'<>fJfiun

PI TROI.I:UM 1'7.

100

100 '00

200

~fJflJJrJ Oil COlmr:an)' (N(· ..... J\'H~Y '" ,00

RAII.ROADS I .! t;;, Th(' AI(h'sun. T oJX·kJ. l\: Sanu F~ R .. iI,,·ay CIJ. 100 Till; Nc .. · Yurk (entral Railruad Cvmrany 100 TIlt .. Pennsyl .. anu R:a ilru:aJ Comrany 100 l l o i~, o P;hih,' R.llh oJrl Cumr:any 100

l:TJI. 1TIr:S .!' <;o AmC"I"h .lO TdC"phfln~ &. Tdt'J.:nph C o mrany C:ol ... mbi ... Gu ~ F.ltt"llic CorpofJtion . . Cunsnl"Ia It'J G.I~ C.utnl' .. ny til NUl' Y",,); . Tht' NOllh Amt'" ... n e"mpJny P~"h, (;a;; .\: F1",I(I, e"mrllny Publl' Sc:r\'ht' '-"'("Int.llliin of New Jl'I~(" y ,

The Unite.! Col' ImrIO\'l,"mt'nl c.ump:r.ny

100 ·(00 100 200 200 100 )00

..\ . 01 01"\ ... 1 ... , I ~ , 1!)3 1. ' hI' ,!;aIr "f r l .... ull"n II I 'he Tru .. , ,\If"'" " ,,'n ' . Ii ~h"'k unll ..... 11.' ..... . "I ' lor ,h_ft·, Ihl ".1 t OO'r. )·rr . ... ",~ !: .. , ' 1",.ro\ lmlfr , nl ,,,III Im"" 'III"t11 1'1,. Inolu.I fl"l ar~ ., ...... 1 "" "'~'k .. 1 pr lo· .. J ,,( 11011 ,llh'

·n , .. drI M ,.I "~1 ~I ... kc In ~.'·h 111111 I"~ I .U(tll S" ':TIt .,),.:Ir,o"A i'C T il l ~ r .. " \ '1 " 11 . I ~ I ',': ,\1.\1 " .. "" 1, t. t,l hu t lun Tn ... 1 ("Ofl.l al "d "" t ~ ."t,,·r I;. I tt:! l .... 1 /:! "'h ..r Ih,· """,lo(' . ul ,hM '", O. Iho: ,. ,,,,,, .. ,, .1 •• k~ 1I.lr., a t ~ .. ~

~ North mencan TRUST SHARES

DISTRIBUTORS GROUP. INCORPORATED

Ownt'd by u N~t;onwid~ Group ollnv~$tm~nr Hous#s

63 WALL STREET. NEW YORK (HIf .\ t.O 111 111-" 0\ .. tt r~ I 'l IlGU PlfllIIOrL"U," LOlolI :-.tGfLIS

Page olle hHlldred two

3 STOCKS? How shou ld rhe investor in common stocks apportion his money today for long-rerm participarion in the earnings of American industry ) lr is nor wise to risk ali his capiral in one or a few srocks. Should he, however, rely for diversification on a group of stocks chosen merely because rhey are "high grade?"

The individual high qualiry of the 34 common stocks in rhe portfolio of NURTH AMERtCAN TRUST SH ARE S, 1955 and 19%, was only one of the faerors thar inAlienced their sek(tion. Each srock was chosen because it firted logically into an investment plan,lOOStruCteJ "ftcr months of painstaking research, and based on " scientific principle of investment sckcrion evolved to bal­ance the apportionment of capital inves ted under present con­ditions .

Thesc !rllSt sl13 r<:s give the investOr nor unly an investmenr bur" pl"n which provides: (1) Balanccd dollar diversification; (2) Maintenance of investment quality under rhe direCtion of a Research l)tparrmenr: (3) No substitution; (4) The conve­nience anJ safe ry of trUSr administration provided by a large bank :lCting as Trustc('; 0) Marketabiliry. The 34 stocks com­prising the portfolio of NORTH AMERICAN TRUST SH ARES, 1955 and 19%, a new type of fix(·d investment trUSt , arc ali listed on the New York Stock Exchangc. More rhan 1600 investment houses and banks arc now recommenJing thes(' shares.

The offering p,ic(· clf NORTH AMERIC"N TR UST ~ IIAM. ES is h:' st'J upon 3nd ".tries wirh Ihe: :lClu31 New York SUIC k Exchan,::,c IOO,sh;J.f\· lUI

Ir3m."ion prices of Ih~ undt·rlying stud ... durin,.: marla'( hours. (CHin ' plt'tt: details of the method of cJlculJeing [hi s (llft'ring price :.trc CUntain(·d in the Offc:ring CircuIJr.)

A 800KLET FOR STUOENTS Ho,,' thrU" ,.. ~to(ks wrIt' \lwsen is describc-d in I.kl.1lil in :I booklt'l. " Build in.,: Ih e Port 101 ill" ..... hi,h will be: \<:nl ",·jlhulil rh3r~t' un It'Q urtl 10 3ny ,Iudenl of ;n"'("$I ·

~~'~~~;.I~~~f:';) ~~Ifl 'S~~:.s.1 ~t'.?i~~~tci:y~O~;·. ';;. :

ATTENTION By

::vI. E. BRAGC;, Associate Editor

Attention !-the most important and business-getting 'word in the rush of modern competition. Output with the resultant profit in sales-every really progressive and enterprising man's goal­can be accomplished only by gaining the instant interest of the buyer in such a manner that the product is bruught to the pros­pect's attention by an all-compelling method.

"It was only a block away from the factory, and yet they sent me a tele­gram announCing a new, extremely interesting product," says Mr. Ralph B. Wilson, Vice President of the Babson Statistical Organization. Why'? Because that specific firm knew that at­tention-getting value of a telegram; it kn ew that it is the in­stinctive reaction of every individual, throug h constant experi­ence with messages of vital importance sent by wire, to grasp first at the yellow envelope; and it realized the value of utiliz­ing to its own profit the meritable results obtained oy appeal­ing to human psychology.

l'p-to-date industrial, political, and social leaders are beginning to real­ize the constructive benefits obtainable by means of instantane­ous presentation of propositions, inquiries, instructions, ac­ceptances, and refusals. "He who writes must wait" is gaining weight daily in every bus inesslike individual's experience. The use of the mail while competitors use telegrams proves to be not only a loss of transactions and monetary retul'l1s to the let­ter writer, but also a waste of valuable time while the corres­pondence is in transit.

Model'l1 business demands modern methods of efficiency and economy. Your business deserves every available aid to Sllccess-use a telegram to your own ultimate prufit!

l'og e OIlC hlllldrcd three

Ba bson' s Reports

Help

Business Men and Investors

Tu Increa~e ~nd Protect

Their Capital

Babson's Statistical Organization JII('( )rpo ratcd

Ma,; sachu,;e tt:-;

['uy e o ll e l/lwcll' cd f 01l1'

!,.""I'""""IfIO."tltltI""IIIIIIIII.,I.II'"'I'''''''''''''I'''''"""""""1""1""""""""""11'1.,.111"","",",11"'1'1'11'11'11111111111111"'11111'111111

'~f~~ '[:10.11,0118

lor-.. CII ,\PI·; 1. ~TI·H:I':T

Nt;;\V' IL'-"l:.s. lti ";.\~T 52~n STRL£T

NJ::;\\" YOIU,-

TO-MORROW! (;ood illlprc,.;,.;iull"; ;)!T I;)stillg, \Vhere\' (')" YOllr field

oi c ndea\'or lIIay li e after graduatio n. The Arthur

.\1. l{u";C!lberg- COllq);)IlY hopes to a ss is t yuu 111

!Ilakillg alld !1l;)illtaillil1g a good illlpressioll at all

tillle,.; throllgh c loth<; ::; correcth' taiiored .

I~Cl're..;elltali\'(:,.; :lllcl fitter luake regular \' isits tu.

,\kro l1 \nll .\rbor l~alti1l1 o re I:o~t()n

BIlf{;)lo Chir'ago C incil1nati Cle,'c l;)IHI C o lumb1lS Da \'tOll Del roil 1)1Iluth Fall ]{i\' (,)" Cralld Rapids Hartford

J ndianapo li s I,ansas C ity J .()ui~\ ' ille

:\Ji1\\'aukee 1\1 inn eapoli s O maha Philadelphia Pittshurgh Pruvidence Hoc heste r Springfield. ~[as,.; . St, Louis St. Paul T o ledo \\'a,.;hing ton , D, C.

Datc of cxhihit,.; 'xiiI be se llt Oil req1le.;;t. If YUU

arc nut Iueated Ilc:>.r these ci ties or ollr Nell' Yurk

c";labli,.;hlllC'llt. ]f) F ,bt 3211d StreC't. w e can Sf'rI'e

you thn'1Ig'h a dC'pC'udable ,\fail O rder Department,

.~I"'II"'I'III'I'""'II"'''II'''IIIII''''''''''II''''f'''''''' 1I111'.I"II"'"T'n'II."., •• ,.,.",.,." •• ,II.".,.""."11""1'11"."1'1'1"111"'11'111'''1'''''''''111''

Page one h/(ndred fiv e

~ .. """ '""" '.1111"'."'"'''''''''''' .... ''' , .. ", ..... " .. '''10.'' ... ' ... '.10'.' "" ""''''''''''''" "."., ... , ......... ,' "", II •.. "'" "., •.... , ,.," " .• ,"', ... ,.,' "~ - -: : - -- -- -- -: : - -- -- -: : : : : : - -~ ~ : :

~ ~ :: : : : - -: :

~ ~

I !

FINE

LAUNDERING

AN D

DRY

CLEANING

Daily Collections

BROOI(SIDE LAUNDRY, Inc.

-1-7 Cottage ~trl'et

- -,-"""""". """". ". ",."".,.""""".".,." "" """"""""""""",""""."",, .. ""," ',.". · ,' ,."., ......... "'''"'''"'".10 .. 11'.'' ... " .............. .

Page on e hHndrcd Rix

CHARACTER IT HAS BEEN THE GOOD FORTUNE OF THIS

ESTABLIS HJlIENT TO CA PTURE THE FANCY OF

YOUNG GENTLEMEN WHO UNDERSTAND THE

NIJED FOR CORRECTNESS AND FINE CHARACTER

IN CLOTHES APPROPRIATE FOR STREET, CAfrIPUS,

SPORTS OR CLASSROO,}f USAGE. PRICINGS ARE

MODEST AND THE SER V ICE RENDERED IS

BOTH PLEASANT AND SPLENDID. WRITE DE­

PARTMENT C FOR INFORMATION AS TO DATE

AND PLACE OF NEXT EXHIBITiON NEAR. YOU.

CLOTHES : TAILORED TO MEASURE

HATS HABERDASHERY SHOES

LUGGAGE TRAVEL ACCESSORIES

JACKSON BOUl£VARU

CHICAGO FIFTH AVE'NUE

NEW YOltlC

Page one h lmdred seven

For Sake of

Appearance

I'erh;)ps yU\I can carry ulf the honors in any bu,;;­ne,;,.; ur sucial contact ,\' itlwut thinking huw you 1(J()k.

:\[('"t men today dare to take no chances on mak­ing anything but a favorable impre ssion . They are a,; particul"r about good appearance as they are about their Illorning coffee.

Make New Mode C leaning a regular habit and guod appcarance \\' ill take care of itself.

I t',; cheap. cun \'cnien t.

thorough ... quick 0 0 0 udorless 0 0 0

Try it and see!

WeHesley 0727 Hali-\\'ay Iwt\\'een 'Nellesley and ~atick

",.""""""""""",.,.111.,., ... """ ..... ,1111111111.111111 .... ' ... ' .. "",., .... ''' .. ' ... ,''' .. 11111111''''.''.".,.,111''11111111111111111"'1""""""1"""'11

Page olle hHnd/oed ~ight

THE W ARHEN I(A Y VANTINE

STITDIO, INC.

OFFICIAL PHOTOGRAPHER

FOR

THE BABSONIAN

1931-32

'~""""""II """""" " ,. 11111"" ,.,"" ," II ".,. ,. ,,," I, """ ,. "," 111"", "I, III II .,. "" 1 1111 '" ", ,. "", "'" I I I I'" I" I"" " '" ,."" II ,,"" II '" II ,,' II I".,

P a.ge Oll r hu ndrcd 11ill (,

"The Most Complete Service Organization for Miles Around"

Sales (fill) Service V-8 New L-4

DIEHL & PUTNAM YOUI' Logicai Dealers

'rb, ' Ill ' \\" .\lodf'l :--: \'~ alld I. -I !'OIIl"iIlC qUillil\,. tOIll"h. fl'I-1 alld aiertn f'!-:-; only foil·

jo~· t' d ill 11101"1' ('xjll'lI:-.i\'1' ('an.: , Cll lllplt· tt· Pilir~t l'hnp. li pholst e ring', top work. glll~,", ;11111 I''''ltor.'' s, r, ,·\' j.'f' . HlIfliiltor. (:t' III" ralor. Starting i\-[ot OI"5':, Wrlding. Brflling. Body A.nd IroJl \Vo rk.

TI':LEI'HOXE IO!lO- I - 2 "()"('!' till ' gririgf' at '''' I,lIl 'sky Srluarr"

Used cars that reflect the advantages of reconditioning

i'"'''''' ......... , ... ,,, ........... ,"."1 ....... , •• ,,." "01' II " ,., •• ""'" I"" ,. IIII '" """"'11,." 'I II'" ""1 'I '1.,11111,.,"'. I, ,.'1111 """"'III""""IIII"""~'

: Rented or R" "DIOS Expert : Sold f-l. Service

Victor, Columbia and Drum;wick Reco;'ds

1r1ffisMUSnC BOXJnc. nEVE.N CENTRAL STREtTWE.llt5ILItY TELEPHONE WrLLESLEY 1174

, .... . ",., .................... "'111.11.11 ..... """ ... ,.".''' •• ''''''10.,"11"""."",1"",1""""""."",,,11111111111111"""111""'11""""""""'1"""""'-: :

THREE OFFICES

CIIII\"C llil'lItly l()l'~tcd :lIld \\"ell eqllippen. arc a lways at th e :-;en"ict' of 0111' depositor,.,. Illany of \\"holll ha \c hecn \\"ill, u,.; for 111111'(' than t\\"cnty-fi\"c years .

Practically all hankill.~" tran sactions may he safe ly alld sat i,.;factoril.\' handled hy lIlail.

You arc a . .;,.;ured at ;dl til11c :-; of courteo ll " and efficient ,.;en"icc.

THE WELLESLEY NATIONAL BANI( Main Office

WELLESLEY SQUARE Branch Office~

11.\ I~SO\' 1'"\ In:: LOWER FA LLS

,; ""'1"""","'1""'10"'11"""""'11"""""".".,.""11"'111"""""",11111."".,1,.",,"""'1""'1""""'0,,'11"'111111"""""""""""""""""

eaoe UIlC hUl/dred l en

AT LAST-A BUSINESS ENCYCLOPEDIA THAT CAN'T GET OUT-OF-DATE!

HlIsirH':-. ... ha" goll.'11 down 10 h:ll'd p:llI.

Til., d:IY of f·a:-y pJ'ofi!:- through olrl . rld(' o( · IjHllllh 1ll4'lhnli:-: ha:-: pa:-I't'd. 'fh.' 1ll!'1l whn will JlInk., IH'W profits ( • .", th.·i!" firlll ~ alld faslp:-.! jH'OP"I':-;" in ,lIP;!" (il'llI ";

,I",' tho;-:" \\"ho aI',' I"t,va\uatillg th.-ir OWI1

, ·x IH'ril'llct'. wI·,·dillg 41111 Ih.· Ill!'Ihnd . ..; illid

iri"ll :O: which h:I\"(' tnll(,11 l'11ol"t in Ilu' ,'rue;!!I" of Ih.'sI' tiIl1l':-O. :.1111 an' !lOW ",>"k ill).!" til widt'Fl Ih,,;,. Know! .. d ,:"::" of all hll~illl·S."·s. in ;J(ldil;OII to Ih,-ir (lWII.

~l\I' h 1111'11 :11'1' !"I·huilding 111(> P"C'S('11 1 ;11111 :1 s nlll:d (()lllld ;lIion for ;1 1)1'0:-;))( ' 1"011 ;0;

(1II\ll't' . H,'ali/,ill): 1I1l\\" 11,1' jllfl'l"-n'\atioll alld illlt'r · rll'pPIHlt·Il('!· of all lilli'" of 1)11 :-;; Ill· .... :.:. 111.,,\, :In' h :I .... I.'lIi n,:: 10 In'nadl 'll Ih!';1' \·j;-..ioll. IIlId In k.·.,p P:I('" \\,;Ih thf' prll­I·.'s :oo:iu ll nf II!'W dl'\' I'loPllIl'lIt:oo: in ('\'("'.\' hllsirlt· s:oo: fi.'ld.

Fol' Ihl' s l' 1I11 ' 1l - 1"at'lt"l's .. , IIHla\' 0111,1 l(';I<!"I',,-ln-I!I ' of tomol'row -hll .... ) ,('t ' ;1 lH'p­l':!!'I'" :1 1),,\\' hll .... irl t's~ .'III·rl· lupN lia that n lll IIl'\'I']' grow Qld I

Loose-Leaf-CumulatiH-llocs Not Grow Old-Authoritative-Tcn Volumes-Four Thnusanrl Pagc,,-Fulh IlIu",trated-/ssued

Under U. S . and Can.ldian (;(lH' r 'l1 ll1 ent Patents

EDITOR·IN·CHIEF Harry T. Collins, A.M.

Ph.D .. Sc.D. I'rof. !If I<t·.HIIHllic · ..... t· of 1" ' 1111 .'

(o.·IIIt·rly t ·. S. Tr :lIll' COlltllli :-;s ioll' I'r. HI ' I~itllll : Tn"I" .\d\'i~f'r. Ar · j.:'c'utitiOl :Illf l rrug'lIay : Sp • .'c ial , \ ]:I'fli. Dc'pl. 01 ( ' Ol\lflll'/'{' I' ,

Pl'iL:cd Ri g- ht at $75. 00

Annual Loosc Leaf Service $6.00 Per Yea r

TERMS ON REQUEST

DESMOND PUBLISHING CO. 232 Summer Street Boston, Mass .

• """""''''' .. '' .. 1" ........ '"'' ... ''."'' .... """'''''"'''" .. ''".''.'''' .... ,,,,,"''''''''''''''''' ' ''''1'''''''''''''''''''''''''''''1''"'''''''''",,,,,,,,,",,,

!II""""""""""""""""""""""""'"""""""""""""""""""""""""""",.,",.,"""""',.".,"""',.,.,"", •• ,"",." •• """"1 1"""-, : : - -l FRANK BROTHERS l : : - rOOf""'oo"Lolll l)t( -: :

j 588 Fifth Ave. between 47th and 48th Su. j - -= NEW YORK : - -- -- -~ Footwear that meets the ~

young man's point of view ..... smartly styled ..... soundly made. __ .. and economically priced. A correct model for every activity of student life.

Frequent Exhibits at Park Manor

HOTEL TAFT, NEW HAVEN '~""'."'.' •• ' •• "'."".'.I"""""""""""",.'.,.""""""""""""""""""""",."""".11",.,.", .. """""1 ••• "".01"."",,, .. , ......... 01" ...... 7

Page olle It /fllr/reri del'ell

.:." .. """, .. """""''''', .. "''''', .... " .. "" ... ,,''',, ... ,,.,,'''',, ....... ,,''

For Institute Graduates

Only

ThrolLgh :1 :- III'('i:11 ;In' ;lIlJ,!'I'IIlPI,t , J,!'l":lrl

unl, ':-. of 1111 ' 1::!i ,s oJ1 111 .'-. lillll,' 111;1 " 011· 1:';11 Ih .. ' ·OIIII'It'I,· ( ' lIil ('d HlL ... i'lt-'s~ anti 1 ,,'· , · ..... llIl t ·111 S , · ,· \, i(·t· ;11 ; , rt'dllf·"d )' : Itl'.

Thj ~ s ,·n·j, ·, · hrill ,l,:":-' ylln 1114' :~I'I ' lIrnll' l ' :\ITI-:I> nl'l~I():\ fl)rt·I ' ;I~I:-. I,a s t·t! 011

'"l' filldin..:-s of 17 1'l'{·I)~II; J. t'd ("'''11 (1 111; ('

:1111 hOl'i, it·::;:

I., " li S pl :'t'" 'h,· . ..: ,· (' ''IIlI,I ,' I, ' IIp ' ln, fllp 111illlll,· n'!,o)'I s ll ll " 0111' d,· . ..; k p\'t',·\, ' Inn­d;,y lilliI'll i '" .. !' . 'I'h,~ ." 'will h, ' I" ~'(}II j;I(";'ons e \'0111' IJtl ... ill'· ,·: ~; ,','1111'11 ... :tlld in\', 's tlllt'lll j'l'lIfi h, \\'I'il,· tod a y 1'''1' full dpl;lil ~ 10

United Business Service

21 0 N t"\\' ­

hll l' Y Rt, @ .. .. i: .. .. .~ :

~" '" .

n o!' t Oll

~In s s,

. i,.""""""",.""".,.,.""".".".""""""",.,"", •• ,""',.,', •• ,"'"

.:."""""""""""""""""""""""''''''''"" " """"',.,"' , ....... ,.

Internatiunal Printin~ Ink Corporation

Printing Inks

Carbon Papers

Adhesives

T~T p2writer Ribbons

Ih;llI c hc,; ill all the l.eading"

Citic<;

As the school year draws to a elose, we wish to thank you for your generous patronage during the past year, and to extend D

cordial w'2Jcome to tho~e who will return in the fall.

A. CAN 54 8 Washington Street

WELL'ESLEY

(next to Post Office)

~~Club Rates"

for

Babson Students

Cole & Snlith, Inc.

C"ll1plclC I'\Sl~IL\\rE

~cn' ice

Welle~ley Hills Square

Wellesley Hills

Wellesley Ofi83

Harold E . Cjle, Forrest N. Maddix

~ """""""" ,.,' "'" ""I"" ","',' "',.,""" "" ""'" ,,' "" ", "'" "", ':

~ ~

Collins & Murray lNC

Holyoke's Reliable

Furniture Store

.~". II""." ,.11"",,,,,,, III "" III.""", ""'" """ ""","""",.", ""'" r. :"""""""""""""""""""""""''''''''"""""""".""""."",

The Private Residence of Mr.

Rogel' W. Babson

and

All the building's at Babson Park

are built of

I': xeter - .\Iltiqllt' - \Vater

~trllck Hrick

Manufactured and Fumished by

C. H. SPRING CO. 27-:~1 Washington St.

Wellesley Lower Fall"

Telephone: Wellesl ey 0.200

received

Thl' (·Olllllll!llit,· 1'la,IH'lhC

;".,"""" """ """."" """ """'" "II."." I""", 11"'", """"" "I"'~

More People Ride on

Goodyear Tires

than any other kind

Shell Gasoline and Motor

Oils

Certified Lubrication

SIIELL Phulle 2329

.~. It" II It ".,"'" """ "" """"., """"""", ".,'" """""""""" " '" "'" I" """, '" "'l """ " " "" 01" ".".,.,"'" "" """" """"" I."., ."~

Pogt' o/le huudred thirt ecn

'fhe L. G. Balfour COJllpany

A ttlebol'o, iVlassaehusetts

Manufa cturel'S of

Radges Rings Favors Programs Stationery

Medals Cups Trophies Medall ions Pluques

I:rat c rnit\ , Jew e lry :'Il elllo rial Tahl et:­f<:illlllel1l fnsi g nia ,\tiJit'tit' Figllre ,; 1 ),,\Ir Platt ·s

""nUII'1I \\'l1ere,cr There .\rc :-;,'h,)"I" :lnd (",.lIeg es"

J"\ ,\PPIU·:n ,\Tl();\

(Jf YUllr

19.1 1-1 9.12

P.-\ THO:--J,\GE

with

WELLESLEY PRESS

INC.

:""'1111111""""""111","'1111"""""""'11""'11,""1111""""""",,

Paye 011(' hUildred fourteen

Suits Made to Order

$19.50 - $65.00

{..luality of cloth, workmanship and fit gu-a ranteed

Try our monthly unlimited press ing service

\Nork ca lled for and delivCl'ed promptly

B. L. I(ARTT Ta i lor a lid Llea lIer

W('lIesl cy ~quare next to Liggett::;

[':~taLI ish'>d lUOS, Tel. : WeI. 0217:\1

Fine Swiss and American

WATCH and CLOCK REPAIRING

Ernest Forsberg \ \. ,-\ Tel I !\ [ :\ K E R

and

JF\\, F.LER

Cellt ral Rinck, \\' e !l e sl ey, Mass,

(Opposite Blue Dragon)

Tel. 13-lS-j\[

"""""""'.,"",. ,"""""" "" """"""" "" I"" ""'"'''''''' ... ""~

The MODERN

BARBER SHOP

CarloA. Ferrara NEEDHA1\I

The Barber Shop

for

Babson Institute Men

"""""""""""""""""""""""""""",."""""""",." ••••••• i'

Coal,Wood, Ice, [;u e l O il ,

Gasulin e, I lay , S tra \",

Grain, Fl o ur

F. Diehl & Son, Iuc. 180 Linden Street \ \' elleslcy, 1\fass,

Telephone, WeI. 1530

Pain t

LUlllher, nrirk, C; ha\'i ngs ,

B uilding 1\'1 alerial , Pipe,

Flue Linings, 'Fertilizer,

~"'"''''''''''''''''''"IO'"II'''OI'"''I'I''I''''III''I''' "'1"" .,.", ,.," .""

McI(ENNEY'S RESTAURANT

\V c cater

to

In B~O:\ J:\ STlTl'TF :.] E:\

Day alld Night

S e rvice

Tasty Sandwiches Our Specialty

('olonial Building'

\V elles lev

'1 •.. ,' ... "',., .... ,'"."."" ... "."""", .... ,.,',." .... ",,.,"11.""".11"',

Babson Park Garage ([~u ck\\'oo d TIrothers)

Renders

Prompt and Complete

Service

Washing - - - Repairs

Storage

Cement and T .illle Bahson Park, :\fassac hu SI'tts

"0000001111 .. 000011111000000000000." ...... ".'''00"1 .. ""111100''0000'0011'"'00' ''''''''''''''''11'0011'"10010'00''''''''''''''''''''''''''''' ''''''10 ''''''",,,,,,,

Page onr hl/I/d)'ed fiftcell

"""""',."." .. ,"",.,',.".,",.,.,.,""",., ... "" ... " .. ,.""., ... " .. ,. ..,., .. ,.".". ,., ... , .... ,." .. ".".,",.".,.,."., .. ,.,.,""""',.".,""',.,'

FR ~SER'S

FLOWERS

\ \ . I·: L T, I·: S r _ E ') ,

ROY LAMSON: all d hi"

ORCHESTRA

\\·i.~h (ll (hallk Hah"oll Tn,;(i(llte

for ih

kind p:ltr()nage

I'a.!l f' Ollf' II/Olt/ red s i.r/ cC Ii

A. lVIINI( 0 VITZ 316 Washinr:ton St.

Wellesley Hills. Mass.

I\, \ HSO :\ I\,STITUTE '1'.\ 11.0 IZ

l're;;sing Cleaning

Dyeing

Tailol' for Babson Institute Since

1920

\\ 'l·lIe,,!e 1 0237-W

"Care will save your Car"

Drile in Today

()i1in,~' - Crca"ing - \\' as hing I'::--;icil- I~attcri(',; - Firt·"tcJlH'

Tires

We Give Road Service Night or Day

Wellesley Colonial Garage, Inc. Wellesley Square

Walter .J. Gl'iffin. Manager Wellesley 2 Thousand

~"""""""''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''j

FLOWERS

for

All Occasions

Corsages

~'lILLER ROSE COMPANY

()pPj);-;itc Ilill>.~"n Radi o Station

; .. "'.0110 ................... ",." .. , ...... ,' ....... ,"" ... """"'"""",,"'11,.

OLDSMOBILE Present~

.'\ l.arger. Finer Six

and

A ~l'\\" Straight Eight ior 1932

Leslie T. Haskins, Inc.

22 Crest Road Wellesley, Mass. Phone: WeI. 1890

Call for DenlOn,;tration

Cu()(1 I,ine of Reconditioned Car~

" ""'11'" ,,111"', ",,1111 "11'" "'11"" II I, 11"'" , •• ,. II, III II ,,' II I'" '" II '" ,. I'" '" I, I" " ••• ".,. ""," ." •• ,' ".' •••• "."' ••• ,"".,'.' , •• "." ••••••••••• ,., •• ,II~

PONTIAC Sixes - V -Eights

At any tilHe! At any place!

In any nlarket! the

Chief of Values!

YIotor Car COlllpany of New England

11"""1""","11""."""'11,.", .• " •• """,,,,."""".,""",,."."""""""""",."" " ",,,,""""""'''''''''"'''.''''''''''''''.'''''1''''''''''''''''';

Page one hllnd/'ed Sf.'(' enteen

SOUND managerial policie. and long. successful experience have provided

us wilh 8uJficient equipment. adequate personnel. and ampJe resources to render dependable service as artists and makers of fine printing plates. That you will be secure from chance, is our first promise.

JAHN & OlLlER ENGRAVING CO. 817 West Washington Blvd.. • Chic.go. Illinois

Prt.iJe 011(' IlIllidl'cd ei.iJhtcel!

In the foreground· Ft. Dearborn re-erected in Grant Park on Chicago 's lake front.

illustration by Jahn &- Oilier Art Studios.

•. •• .. " .... "', ......... . ""11" ..... """', ........ " ... ,""', .. ,, . ,'"'"'''1",'''''1'''''''''''''''''''''''''''''''''''''"""""""""'1"1"""""1'1""'1"""

INVESTMENT TRAINING FOR WOMEN

W 11 ,\'1' i,.; tile' Ii Ill''';!. illileritancc a Ill a ll call leal'c hi ", (bugilter: "';urt,ly old prope rty, iur ,hat, through UI1

111";1' iIlIT "; \IIICllt (II' c;~n'le.;,.; ilall(llillg', Illay decrca,.;e alld l'\'entu'

aliI ' di,.;;q'pl';lr,

Th e Illct)lllpa ral:le 11l11l'rit :llll'l' i,.; a tiloro ugh education ill til r illll<l a lllclltal,.; (II IIlI 'C',.; ting, Fillallce ;llId Hu,.;ille,.;,.; \lanage,

IlIcllt -a trailling tilat I\'ill Illak e it po,.;,.;i hk lor a youllg 1I'(, lI1all

to IlIall ;lge il er \ll\'n flllall cC'''; \\i ,.;(' ly, alld to accept ,;ucce,;~lull,I'

l'xI 'l' uti\(: re,.;pon,.;ihilitic,.: in i.>u,.;inc,.;,.; or bankill g,

A New Era In Education \\'h(,11 \\'ehhcr CollegT \\'a,.; loun(kd ill 1<)27 hy \[1''';, Roger

\\ ' , I~ah,,; o ll , it ()pell e t! a \c\\ I':ra ill the education "i \\'onwn,

The ;lilll "I \\'ei>I ~ l'r i,.; to l'rol' id e lor young- lI'Ollien the ,.;allle

fUlldallll'lIt a ll\' "Olill d ex ec util' e training' that Bah":(Hl IIl ,; titut :: ,!'kr ,.; I"r 111(']1. \\ ' ('hher i,.; the hr,.;t college lor WOlllen, \\ho,..;e

('urril'ullllll illclud e,.; a,.; hro;ld a loulldation for ,..;ucce,.;,.; in hu ,.; i­

Ill' '';''; alld hallkillg' a,.; the cla:,,.;ical colkgT:' offn ill cultural back­

gr()ulld iur ,,; uccl',.; ,.; iul lil 'illg',

Ca talogue on Request Ii 1(111 kllu\\' a ny :lIl1ilitiou,.; young \\'oman 1I'1ll) m ay I)l' IIl­

tLTC',.;teri In \\'ehh('J', you ",ill do her a ,.;en'ice il you se nd lor

till' lIe\\ Catalogul' lI' hich de,.;crihe,; the Cllur,.;e,..;: the Fall Ternl

ill l{o ,.; tull: the \\,illter Term ill Florida: till' IIH:: tlwd" o f ,.;tudy, :1n(1 the ()uhide ;lcti\'itil':', all planned iur the ,.; tudent' ::; nlle ,.;t

dv I'e lopillell t,

WEBBER COLLEGE Couperating lI' ith \\ 'cbber Fuulldation

53,; Ikal'ull Street HO,..;tOIl, \las,;a chu,..;ett ,.::

,.""'''',.,',.''''' '" ... '''' .. '''' '''' '11''''' ....... ''11.''.' .... ,', .. ,'"''''''''''''''''''''''''1''''''''''''''''''''''''''''''1'1""1,.",.,11"'111""""""""""

Puge one hundred nineteen

School of Business

Fillanee, Production, Distribution and

Personal Efficiency

"Learn b!J Doing"

A Nine Month~' Intensive Course Methods of Im:truction are

Designed to Develop the Necessary Habits of

Integrity Concentration

and Industry

Get Prepared for Prosperity It Always Returns

For Catalog, Address:

BABSON INSTITUTE BABSON PARK MASS.

,-".,."""".,.,111111""011,.,"""" "" "",,,"111111"","'11"'1111"""""'1111""""".,,,"""""""11"""""1111"'111111""""'111.,,"""""""'''';

Des ign ed and writtclI "y A. B. SII/ ze r, Ba/J,'o ll Illstitllte, CIOBS of 1932

Pag e ail e hUlldred t lt'C lltu

NORAMPRESS COVERS

are artistically designed and colored;

are genuine in their final appearance and reproduction of detail;

are made by a con~ern who has manufactured and designed covers since 1864.

YIlllr pril1ter \1;10- ~allll'lc" uf \Ilralllpn'''~ {'()\"rr~: a~k \1illl \1()II '

a ,\"raillpl't'~~ Clllcr lI' ill he'll ) t<> Illake Y"llr al1l\\1;\1 I1lorc aL­

t ral't i I'e,

THE NORTH AIHERICAN PRESS

I'arJf olle hlllidred I I(I('I/.( II-Ollr

f'a,q c Oll e hlllldrccll lVcl/ly-ln'o

Prlirllf'10/ BENTON

REVIE:W 5t-\OP

INDEX TO ADVERTISERS Pa ge . \ . Lall . ...... ..... ... .... ... . , .. .... .... . ... ..... .. ................. ... I I .?

:\ . :\ rill k()\ i tz .. .. ""'" .... ...... ... ... . . .... ... ......... .. .. ... . II ()

llah";(l1l J Il ,.;t itlltc .. ... .. ... ... ... ..... . . .. ..... .. .. ............... .... .... " " " " .. 1:20

Hah,.;, ,11 J 'a rk (;a ra,~' e .. .. ........ ..................... ... ... . .. .. .. ... .. 11 ~

B a ll";()11 :-;tali,.;tical (hgal1i/atiul1 .... . . ................ .. ... .... 10-+

BClld,.;icl· '''; alld CClIlllllllllity l'la."huu,.; e ....... . . . .... ... ... 1 I.) BClltol1 1\e\·icII· Shup .... ... .. .. .. .. .. ................ . 122 n. L. I":: a rt t ... . . .. ..... ....... ..... ... ....... ..... . ' ''''' ' ''' ... .. ............... .. .. I 1-+ Brook,.;ide I,a lilldr.". Illl'(Jrl}()ratl'c1 .. ........... . .. .. . .... .... ... ......... .. .. 10(1

Cole 8.:. :-;lI1itiI .... .. .... . Co llill"; 0.: M lirray. Illcurpuratl'd ....

C. II. SprilH.!' .... " .. .... D<':"III()IHI l'l1hli:-,iIillg (·ullipall." ... . . I )i e ll I 8.:. I 'ul 11<1 III .. ..... ... .. .. ....... .. .. .... .

........ ....... . 11 2 . 11 3

.. 113

. ... . 11 I . 11 0

Di ,.;tri lllll()]""; (;r"up . Il1co l'}H)ralccl ............ . .... IO.? Fme,.;t Fllr .,.; hng- ... ........... .. .. ......... ... .... 11-+ I:. J )iehl 0.: Still . Ill ellrp"ra lccl .. .... .. .... .. ... ...... ... . ... .. ... .... ......... .. I 1 ~ Fillchk.\··,,; .. .. .. .. .... ....... ... ...... ...... ... .. ... ..... .... ... .... . 107 Fran k nr()tllcr" .. ..... .. ... ........ .... .. ..... . .. .... ..... ... .... .. .... .. .. .. ... .. ........ 111 Fra"t'r·,.; .. ........ ... .. .... ........ .... .... . ... ............. .. .... ........ ...... ................ 1 I (i (;IJ()d \ C~l r Tire." alld SJIl')) Fa ."tcrJI 1'roduc h ...... ........ .. ... ..... .... 113 IlIt lTIl; lt i"ll a l l'rilllil1g Il1k C"r},()rati()11 ... ... ........ .. ... ..... .. ... 11:2

lahll 8..: ()llil'1' 1':l lgralillg ('''lIlpall.'' ..... ... .. ... ' '' ' ' ' ' ' ..... .. .. Il~ J .a kc \ \. aha n J. a 1111 d 1'\' .. .. ' ...... .. . .. . .................. .. .... .. ........... ... .. .. . .... I O~

1.. C. HalflJur (·"IIlI'all." . Th e . .. .... ..... ..... ... .... ......... 11-1-:\ [c I":: l'll IJ('\ 1\ e,; ta 1I r;11 It ... ..... ... .. ...... ... .. ....... ...... .. ..... .. ..... . .. ...... .. 115 \[ illn h:''',;e ('OIIl I':JII." .. ......... .. .. ... .. .. . ... .... .. . ...... .. ... ..... .... ..... ...... . 117 \["c/t'm Ilarlwr :-; h"jl. Thl' . . ...... .. .. .. ........ . .. ... .. .. ... 11.; :'I1()t()r ( 'ar (''' l1ll'all.'' "I \ ('\\' 1': llglallc/ ......... .. ........ .. . 117 \"rth .\llll'ri ea n I'rc"". The ........ .. ......... . .. .. .. .. ... 121 ()ld';IlIl,j,iic- l.e ,; li(· T. II a,;kill:-'. Illc()rl'"ralcd ..... .. ... .... .. 1 17 1\()\· 1.all1 ... "I1 ·"; (lrchc ,.; tra .... .. .. . .. ... . .. ... .. .. ... .. . .11(,

'I'he .\rtl l llr \1. I\('''('n/Jcrg ('('1111'<111), . ..... . . .... .. . .. .. . .. .. .. .... .......... . 10.; The HCllt()1l 1\C\'il'\\ ~h"" ...... .. ... ... .. ................. .. . 1.22 The \ll1 ,.; i(· Il():\. IlIc()rl'"ratc t\ ......... .. 1 JO Tile \\·cl!c .... ln \ali"II ;t/ Il;l1 lk .. .. ..... ... .. ... .. ..... .. ........... 110 l'llitct\ Illl ,,,illl'''.'; :-;(· n · icc .... .. ..

\\'arr('11 .I"::a~ \'al1tillc ~ tlldi". Illl'()fIH ,r:Jtcc/ .. ... 112

.. . I or)

.. 11 ') 11 (-)

.. ... 1 J~

\\'l'hhn l'"llege ................... .. .... .. .......... . \\ ' ('ll c" ll' \' (",J"llial (;ar;lgc. Illl'" rp"r;l tecl \\ ' cl/c,,/e\' 1'1'(''''' . Illc . .

Paqc 0 11(' ftUl ldrcd Ilce11lll-three