1-MH14 Full Media Kit

Media Kit 2014

GENERAL

#1 SOURCE of informationfor and about men.

RONAN GARDINERVice President, Publisher(212) [email protected]

ERIC HUNTERAssociate Publisher, Integrated Marketing(212) [email protected]

RANDI SIEGELAdvertising Director(212) 573-0345 [email protected]

CHRIS PEELAdvertising Director(212) 808-1716 [email protected]

CORY ROTKELNational Digital Ad Director(212) 573-0326 [email protected]

AYELET LONDONMagazine Production Manager(212) [email protected]

KAREN FERBERAdvertising Finance Manager(212) [email protected]

NEW YORKRonan Gardiner733 Third Avenue, 10th FloorNew York, New York 10017Tel (212) 808-1429Fax (212) [email protected]

CHICAGOColleen McGeeRodale Inc.65 East Wacker Place, Suite 1101Chicago, Illinois 60601Tel (312) 726-0365Fax (312) [email protected]

DALLASCraig WeinbrennerJameson Weinbrenner Company13140 Coit Rd. Suite 300Dallas, Texas 75240Tel (972) 669-1663Fax (972) [email protected]

DETROITMary MeyersRodale Inc.3250 West Big Beaver Road, Suite 233Troy, MI 48084Tel (248) 637-1353Fax (248) [email protected]

LOS ANGELESRichard KeechRodale Inc.880 Apollo St., Suite 239El Segundo, California 90245Tel (310) 615-4567Fax (310) [email protected]

SAN FRANCISCOAndrew KramerKramer Media1700 Montgomery Street, Suite 130San Francisco, California 94111Tel (415) 439-4601Fax (415) [email protected]

NORTHEASTJohn Kearon733 Third Avenue, 10th FloorNew York, New York 10017Tel (212) 808-1448Fax (212) [email protected]

SOUTHEASTJohn PeasleyPeasley & Partners1095 Chasewood TrailAlpharetta, Georgia 30005Tel (770) 664-5342Fax (770) [email protected]

CANADAMark BoxerTel (416) 368-6800 ext. 110Fax (416) [email protected]

ITALYAngelo CaredduOberon MediaVia Andegari, 1820121 Milano, ItalyTel +39 02 87 45 43Fax +39 02 87 64 [email protected]

FRANCEFabio LancellottiDef & Communications48, Boulevard Jean Jaurès92110 Clichy,Paris, FranceTel +331 47307180Fax +331 [email protected]

DIGITALJennifer FieldsCanadaTel (416) 368-6800 x122Fax (416) [email protected]

PRNora GarritySenior Director of CommunicationsTel (212) 808-1676Fax (212) [email protected]

Mary WhitlockSenior PublicistTel (212) 573-0510Fax (212) [email protected]

CONTACTS

MEN’S HEALTH IS THE

#1 SOURCE OF INFORMATION FOR AND ABOUT MEN.

It’s the brand for active, successful, professional men who want greater control over their physical, mental and emotional lives. We give men the tools they need to make their lives better through in-depth reporting covering everything from fashion and grooming to health and nutrition as well as cutting-edge gear, the latest entertainment, timely features and more.

With 41 editions worldwide, Men’s Health is the world’s largest men’s magazine.

MISSION Statement

ADVERTISING

A POWERHOUSE BRAND that moves minds and moves products

RUN OF BOOK

Page $215,850⅔ Page $168,365 ½ Page $133,830 ⅓ Page $92,820

COVERS

2nd Cover $259,0203rd Cover $250,3904th Cover $282,765

Men’s Health is the #1 source of information for and about men. We give men the tools they need to make their lives better. With 41 editions worldwide, Men’s Health is the world’s largest men’s magazine brand.

BILLING INFORMATIONBills are rendered on the on-sale date of issue, to be paid net 30 days. At the discretion of the Publisher, new advertisers may be required to provide acceptable credit references or cash with an order.

RATE BASE: 1,800,000

2014 RATESADVERTISING

For more information, please contact Ronan Gardiner at [email protected] or 212.808.1429 or your Men’s Health sales representative.

NOTE: All rates gross

Source: Jan-Dec 2013 PIB

ADVERTISINGAdvertising Category Breakdown January—December. 2013 ADVERTISING

ACROSS ALL CATEGORIES

15% DRUGS/MEDICAL

18% TOILETRIES/GROOMING

10% AUTOMOTIVE

+ ACCESORIES

7% ENTERTAINMENT

1% TRAVEL

1% BUSINESS/FINANCIAL

11% FOOD/

BEVERAGES

4% DIRECT RESPONSE

4% FOOTWEAR

5% RETAIL

3% TECHNOLOGY

6% JEWELRY +

WATCHES

15% APPAREL + ACCESORIES

Production SCHEDULE2014 Men’s Health Advertising Production Schedule ADVERTISING

ISSUEPRINT AD

CLOSEPRINT AD

MATERIALS

DIGITAL EDITIONOPT-OUT/ENHANCED

AD CONFIRMATIONPRINT

INSERTS DUEPRINT

ON-SALE*

*This issue may be available in home and/or on newsstand 1-2 weeks prior to the on-sale date.

TABLET & IPHONE

ON-SALE

Jan/Feb 2014 October 23 November 1 October 30 November 15 December 24 December 17

March December 9 December 13 December 18 December 23 February 4 January 28

April January 15 January 22 January 22 January 31 March 11 March 4

May February 19 February 26 February 26 March 7 April 15 April 8

June March 26 April 2 April 2 April 11 May 20 May 13

July/August April 30 May 7 May 7 May 16 June 24 June 17

September June 11 June 18 June 18 June 27 August 5 July 29

October July 16 July 23 July 23 August 1 September 9 September 2

November August 20 August 27 August 27 September 5 October 14 October 7

December September 24 October 1 October 1 October 10 November 18 November 11

Jan/Feb 2015 October 29 November 5 November 5 November 14 December 23 December 16

Magazine trim size is 8” x 10⅞”. Line Screen: 150. Safety: Keep live matter ¼” from trim and gutter.

STANDARD SIZE Advertisements LIVE AREA TRIM BLEED

2014 Men’s Health Advertising Specs

Full Page 7.5” x 10.375” 8” x 10.875” 8.25” x 11.125”

Spread 15.5” x 10.375” 16” x 10.875” 16.5” x 11.125”

½ Page Horizontal Spread 15.5” x 4.75” 16” x 5.25” 16.5” x 5.5”

½ Page Horizontal 7.5” x 4.75” 8” x 5.25” 8.25” x 5.5”

½ Page Vertical 3.375” x 10.375” 3.875” x 10.875” 4.125” x 11.125”

⅔ Page Vertical 4.5” x 10.375” 5” x 10.875” 5.25” x 11.125”

⅓ Page Vertical 2.25” x 10.375” 2.75” x 10.875” 3” x 11.125”

⅓ Page Square 3.875” x 3.875” 4.375” x 4.375” 4.625” x 4.625”

PRINTProduction SPECS

MATERIAL REQUIREMENTSElectronic advertising file delivery available at www.adshuttle.com. Send 4/C SWOP proof directly to printer (see shipping information) or agree to waive proof in Ad Shuttle. Please do not send backup file on disk after posting to Ad Shuttle. OR, send material on disk, along with SWOP proof directly to printer (see shipping information). E-mailing files is not acceptable. DIGITAL FILE FORMATSAccepted File Formats: PDF/X-1a:2001, vers 1.3General File Requirements: File to contain only 1 page or 1 spread. The page size must be consistent from page to page. Pages must be created to include bleed when required. All required trapping should be done prior to creating the file. Include quality control patch (color bars) outside bleed dimension. All marks (trim, bleed, center) should be included in all colors.PDF/X-1a:2001 File Requirements: File must be PDF/X-1a:2001 Compliant. Scanned images must be high resolution (300 dpi), CMYK (no spot colors, RGB, LAB, or ICC color profiles).

HARD COPY PROOFSMen’s Health requires one (1) proof. All proofs must be an offset press proof made to SWOP specifications, or an off-press proof made according to the manufacturer’s SWOP Application Data Sheet using a SWOP Certified Proofing System.• All proofs must contain a color control bar

in order to be considered an acceptable SWOP proof and be clearly marked with available job information and proofing system identification.

• All color proofs should be in exact register.

• All proofs must be at 100% of final size.The publisher cannot be held responsible for the reproduction quality if the proofing requirements are not met or if materials are submitted past closing date. If the supplied proof is not SWOP compliant and/or is unacceptable for press-side color guidance the customer will be notified and a new proof will be requested.

PRODUCTION COSTSThe 15% commission will be forfeited if we produce your ad or re-create your digital file to meet press compliance.

PRODUCTION SPECS/ DUE DATESFor all ad specifications and material due dates contact:Robin Rothrock(610) [email protected]

SHIPPING INFORMATIONShip reproduction materials clearly marked with Men’s Health on mailing label to: Pat BrownQuad/Graphics Imaging Men’s Health Magazine 1900 West Sumner Street Hartford, WI 53027 (262) 673-1284

STANDARD SIZE Advertisements LIVE AREA TRIM BLEED

2014 Men’s Health Advertising Specs

Outside/Inside Cover Gate Leaf

6.875” x 10.375” 7.375” x 10.875” 7.625” x 11.125”

C2 with Gate (anchor page) 7.25” x 10.375” 7.75” x 10.875” 8” x 11.125”

Color Bar/ROB, page 1 (supplied by Publisher)

.5 before trimming .375 after trimming

PAGES FINAL TRIM

4-Page Body Gate pages 1 & 4 (anchor) 7.75” X 10.875”

pages 2 & 3 (gateleaf) 7.375” X 10.875”

6-Page Body Gate pages 1 & 6 (anchor) 7.75” x 10.875”

pages 2 & 5 7.5” x 10.875”

pages 3 & 4 (gateleaf) 7.125” x 10.875”

PRINTProduction SPECS

MATERIAL REQUIREMENTSElectronic advertising file delivery available at www.adshuttle.com. Send 4/C SWOP proof directly to printer (see shipping information) or agree to waive proof in Ad Shuttle. Please do not send backup file on disk after posting to Ad Shuttle. OR, send material on disk, along with SWOP proof directly to printer (see shipping information). E-mailing files is not acceptable. DIGITAL FILE FORMATSAccepted File Formats: PDF/X-1a:2001, vers 1.3General File Requirements: File to contain only 1 page or 1 spread. The page size must be consistent from page to page. Pages must be created to include bleed when required. All required trapping should be done prior to creating the file. Include quality control patch (color bars) outside bleed dimension. All marks (trim, bleed, center) should be included in all colors.PDF/X-1a:2001 File Requirements: File must be PDF/X-1a:2001 Compliant. Scanned images must be high resolution (300 dpi), CMYK (no spot colors, RGB, LAB, or ICC color profiles).

HARD COPY PROOFSMen’s Health requires one (1) proof. All proofs must be an offset press proof made to SWOP specifications, or an off-press proof made according to the manufacturer’s SWOP Application Data Sheet using a SWOP Certified Proofing System.• All proofs must contain a color control bar

in order to be considered an acceptable SWOP proof and be clearly marked with available job information and proofing system identification.

• All color proofs should be in exact register.

• All proofs must be at 100% of final size.The publisher cannot be held responsible for the reproduction quality if the proofing requirements are not met or if materials are submitted past closing date. If the supplied proof is not SWOP compliant and/or is unacceptable for press-side color guidance the customer will be notified and a new proof will be requested.

PRODUCTION COSTSThe 15% commission will be forfeited if we produce your ad or re-create your digital file to meet press compliance.

PRODUCTION SPECS/ DUE DATESFor all ad specifications and material due dates contact:Ayelet London(212) [email protected]

SHIPPING INFORMATIONShip reproduction materials clearly marked with Men’s Health on mailing label to:

Pat BrownQuad/Graphics Imaging Men’s Health Magazine 1900 West Sumner Street Hartford, WI 53027 (262) 673-1284

Supplied Insert SPECS

1/8" FOOT TRIM

1/8"

GR

IND

OF

F

Page Size (without trims): 8" X 10 7/8"

Final Furnished Size (including trims): 8 1/4" X 11 1/8"

Minimum Stock Weight: 60 #

Maximum: Please contact production

Binding: Perfect. Jogs to the foot

Please keep live area 1/4" from head/foot/gutter/face

MAGAZINE TRIM SIZE: 8" X 10 7/8"

1/8" FAC

E T

RIM

1/8" HEAD TRIM

FURNISHED SIZE: 8 1/4" X 11 1/8"

BLUELINES REFLECTING FINAL SPEC, CREATIVE AND INSTRUCTIONSAyelet LondonRodale Inc.733 Third AvenueNew York, NY 10017Tel (212) 808-1485Fax (212) [email protected]

SHIPPING INSTRUCTIONSBart GendeQuad/GraphicsN61 W23044 Harry’s WaySussex, WI 53089-2827Tel (414) 566-2234

PACKAGING REQUIREMENTSSkid Minimum: 46" x 36" Maximum: 48" x 40" Product must be secured, banded, and wrapped. All product must be accompanied by a detailed Packing List and Bill of Lading.Each skid and/or carton should be clearly marked on all four sides with the following information: • Count per lift/carton • Total count per skid• Total number of pieces and the number of

impressions for roll stock and/or fanfold• Description of piece • Key code • Title and issue of magazine

Deliveries must be preceded by a scheduled appointment with Quad/Graphics Inventory Department Tel (414) 566-2898, and include the issue job number.

2014 Quad Job Numbers:Jan/Feb 2014 B3031Y0 March B400VY0 April B400W00 May B400W10June B400W20 July/August B400W30 September B400W40 October B400W50 November B400W60 December B400W70 Jan/Feb 2015 B400W80

BLUELINES REFLECTING FINAL SPEC, CREATIVE AND INSTRUCTIONSAyelet LondonRodale Inc.733 Third AvenueNew York, NY 10017Tel (212) 808-1485Fax (212) [email protected]

SHIPPING INSTRUCTIONSBart GendeQuad/GraphicsN61 W23044 Harry’s WaySussex, WI 53089-2827Tel (414) 566-2234

PACKAGING REQUIREMENTSSkid Minimum: 46" x 36" Maximum: 48" x 40" Product must be secured, banded, and wrapped. All product must be accompanied by a detailed Packing List and Bill of Lading.Each skid and/or carton should be clearly marked on all four sides with the following information: • Count per lift/carton • Total count per skid• Total number of pieces and the number of

impressions for roll stock and/or fanfold• Description of piece • Key code • Title and issue of magazine

Deliveries must be preceded by a scheduled appointment with Quad/Graphics Inventory Department Tel (414) 566-2898, and include the issue job number.

2014 Quad Job Numbers:Jan/Feb 2014 B3031Y0 March B400VY0 April B400W00 May B400W10June B400W20 July/August B400W30 September B400W40 October B400W50 November B400W60 December B400W70 Jan/Feb 2015 B400W80

Minimum Size: 4" face to backbone

Maximum Size: Trim size

If not full size (not having a head or face trim taken), then the max size would be 1/4" short of final trim. Contact production with specific sizes.

Grind-off and Foot: 1/8"

Perf: 1/2" from binding edge

Binding: Perfect. Jogs to the foot

Please keep live area 1/4" from trim.

Minimum Weight: 7 pt. card stock

Maximum Weight: 12 pt. card stock

Business Reply Cards must meet postal specifications.

1/8" FOOT TRIM

1/8"

GR

IND

OF

F

Reply Card SPECS

1. ENHANCED AD PAGES (AVAILABLE FOR IPAD/IPAD MINI ONLY)— ADVERTISER- SUPPLIED CREATIVE (If creative is supplied by client/agency, and the enhancements and final ad are produced by Rodale)

Note: Enhanced ad pages for the iPad will automatically work on the iPad Mini with all functionality intact

INDESIGN and ART REQUIREMENTS:

• InDesign file: CS5

• InDesign Page Dimensions: 384x512 points* (WxH, portrait only)

• Format requirements for all placed art files: PNG format, 72 dpi, less than 15 MB

*We use a half-size template.

All PNGs placed in InDesign should be scaled to no more than 25%.

VIDEO:

• Length: 30 seconds or less

• h.264 encoded .mp4 File

• 1024x768 (4:3 aspect ratio)*

• 30 MB or smaller

*If the original video was sized in 1920x1080 format, it should be center cut for the iPad (for 4:3 aspect ratio)

AUDIO:

• MP3

2. ENHANCED AD PAGES (AVAILABLE FOR IPAD/IPAD MINI ONLY)— VENDOR- SUPPLIED CREATIVE (If enhanced ads are produced outside of Rodale)

Note: Enhanced ad pages for the iPad will automatically work on the iPad Mini with all functionality intact

INDESIGN, ART, VIDEO and AUDIO REQUIREMENTS

See #1, above.

BUTTON and MSO NAMING CONVENTION:

• Button names should use the following nomenclature: B0000p1_AdvertiserName_ad

• MSO names should use the following nomenclature: M0000p1_AdvertiserName_ad

RODALE’S ADOBE DPS OUTPUT REQUIREMENTS:

• FOLIO PANEL: v24

• OVERLAY PANEL: v24

• All source paths within the creative must be relative (versus absolute) where applicable

• All Folio components, specifically the InDesign file, all constituent enhancement assets (images, videos, etc.) and any accompanying HTML5/CSS3 must be provided via AdShuttle (preferred), Dropbox, FTP, or other file sharing service

• Prior to delivery the enhanced Folio MUST be tested/verified within an Adobe DPS CS5 environment, as well as via the Adobe DPS Viewer (v26)

• All InDesign/DPS deliverables must be output via a system running Adobe CS5

3. DESIGNED-FOR-TABLET CREATIVEAdvertisers have the option to provide tablet-specific versions of any full- page ad creative(s) already scheduled in print

• Dimensions: Refer to the specific title’s print trim size guidelines (print specs available in Rodale online Media Kits)

• Orientation: Portrait Only

• File format: PDF/x1- a, 300 dpi

4. DESIGNED-FOR-IPHONE CREATIVE• InDesign file: CS5

• InDesign Page Dimensions: iPhone 3, 4, 4s: 320x480 points* (WxH, portrait only) iPhone 5: 320x568 points* (WxH, portrait only)

• Format requirements for all placed art files: PNG format, 72 dpi, less than 15 MB

*We use a half-size template. All PNGs placed in InDesign should be scaled to no more than 50%.

5. STATIC REPLICA OF ALREADY-SCHEDULED PRINT AD

• Automatic; no action is required unless the advertiser wants to opt-out

Tablet Production SPECSDIGITAL2014 Men’s Health Digital Production Specs

Key ADVERTISERSADVERTISINGPrint

Key ADVERTISERSADVERTISINGPrint

Spring

Editorial is subject to change and at the sole discretion of the Men’s Health editors.

2014 EDITORIALJANUARY/FEBRUARY 2014: GET BACK IN SHAPE ISSUE!NEW YEAR, NEW YOU! Our must-read get-back-in-shape issue will help guys amp up their fitness routine, transform their diet, reignite their relation-ships, raise their salaries, overhaul their wardrobe, and, above all, make them better men.

BEST & WORST CITIES FOR MEN Where are men healthiest, happiest, and most satisfied?

MARCH 2014: THE DEFINING MOMENTS ISSUE & GUIDE TO STYLETHE 7 PILLARS OF LEADERSHIP We dissect the most important qualities that lead to success.

GUIDE TO STYLE: LOOK YOUR BEST As the weather breaks and wallets open, our popular flip-cover guide reveals the best new looks and the essen-tial new products for men. Plus: How to dress for life’s biggest moments.

MH SURVEY: THE STATE OF MARRIAGE

THE ULTIMATE GUIDE TO PROTEIN

APRIL 2014: THE BIG-MONEY ISSUETHE NEW RULES OF RICH We bust through the fog of financial advice to reveal clear principles and simple advice from the country’s top moneymen (and women!).

25 MANLY PROJECTS We show guys 25 do-it-yourself projects—for the home, garage, and yard--that can not only will pay them back, but will also transform their lives in big and small ways.

THE BEST SUPPLEMENTS FOR MEN

MH GUIDE TO MARCH MADNESS

MAY 2014: THE MOTIVATION ISSUEMH GUIDE TO ADVENTURE TRAVEL Men live for their adrenaline mo-ments. This special editorial section focuses on life-changing sports and experiences, and the gear that makes it thrilling (and survivable!).

BELLY-OFF ALL STARS Readers will meet guys who lost 20, 30, 50, even 100 pounds by changing how they think about food, exercise, and life.

YOUR BEACH-READY BODY IN 30 DAYS

THE 2014 FITNESS AWARDS

YOUR ALLERGIES, CURED

JUNE 2014: THE FOOD ISSUE & GROOMING AWARDSEAT LIKE A MAN Our annual celebration of food! Top chefs from around the world explain how to get the most out of what, where, and how guys eat.

THE NEW RULES OF WINE Our guide reveals the best wines for every-thing, from everyday drinking to what to serve (and say) at the defining moments of a man’s life.

RAISE KIDS LIKE A MAN That means knowing when to be fun, when to be serious, and how to guide them toward happiness and success. This guide will reveal everything from the 25 new rules of social media to the 25 rules of life every kid must know.

10th ANNUAL GROOMING AWARDS

JULY/AUGUST 2014: THE SUMMER SHAPE-UP ISSUEBUILD YOUR SUMMER BODY Our fact- and fun-filled package helps read-ers seize their summers

THE PLANET’S FITTEST MEN In the run up to the World Cup in Brazil, we profile the world’s best soccer players and what makes them winners—not just their skills and training, but the focus and mindset that can make any man great.

10 GREATEST GUY TRIPS EVER

TRIATHLON SPECIAL

SEPTEMBER 2014: THE ADRENALINE ISSUE & GUIDE TO STYLEYOU, ONLY FASTER! This mind-body special helps modern man become faster at everything that’s important: building muscle, running, boosting profits, and increasing productivity.

ADVENTURE SPORTS CHALLENGE Speed can equal danger—but, more often, it’s exhilaration. Here are 50 adventures every man must try, along with who should go, what they need, and what they’ll learn (about himself, mostly).

GUIDE TO STYLE: THE NEW CLASSICS Our fall style guide examines what makes a classic a classic—and also highlights the hottest new design-ers. This tribute to quality, practicality, tradition, and value will show readers how to elevate their style and highlight the best new clothes and acces-sories.

OCTOBER 2014: THE SPORTS ISSUENFL KICKOFF SPECIAL The muscle, the passion, the smarts, the tailgat-ing—everything you need to know about America’s favorite sport.

7th ANNUAL DENIM GUIDE

MH GLOBAL SURVEY: WHAT WOMEN REALLY WANT

NOVEMBER 2014: THE READER ISSUEMEN’S HEALTH HEROES We salute our fighting forces as well as first responders, surgeons, scientists, teachers, and every day guys who excelled when called to duty.

BEST ABS IN AMERICA

125 BEST FOODS FOR MEN

DECEMBER 2014: TECH LUST!THE 12th ANNUAL TECH GUIDE Just in time for the holiday season—the best, hottest, and most useful tech gear available, tested and ranked by our staff.

MANLIEST RESTAURANTS IN AMERICA Our fourth annual tribute to the rib-smokingest, burger-flippingest, guy-friendliest restaurants in the nation.

THE 50 BEST WATCHES FOR MEN.

Source: MEDIA RADAR 2013

A WIDE RANGE of TopicsEDITORIALEditorial Category Breakdown January—December 2013

13% FOOD + NUTRITION

15% BEAUTY + GROOMING/ FITNESS FOR BEAUTY

14% SELF HELP/

RELATIONSHIPS

5% SPORTS RECREATION/HOBBY

4% BUSINESS/

PERSONAL FINANCE

2% 9% GENERAL INTEREST/ CULTURE

9% FASHION

4% HOME + AUTO

6% ENTERTAINMENT/

CELEBRITY

2% TECHNOLOGY

17% FITNESS

TRAVEL/ TRANSPORTATION

A Competitive Comparison

Source: AAM 12/31/13

AAM 12/31/2013

NEWSSTANDSALES

TOTAL CIRC

BONUSCIRC

AVERAGE ANNUAL

SUB PRICE

AVERAGE ANNUAL

SUB PRICE PER ISSUERATEBASE

Men’s Health 1,800,000

Details 475,000

Esquire 700,000

GQ 925,000

Maxim 2,000,000

Men’s Fitness 550,000

Men’s Journal 700,000

281,872

40,148

83,035

135,842

126,581

111,726

52,270

1,818,127

504,563

713,009

938,359

2,028,076

599,492

711,030

18,127

29,563

13,009

13,359

28,076

49,492

11,030

$23.62

$14.72

$10.18

$17.03

$18.64

$17.96

$14.73

$2.36

$1.47

$0.93

$1.42

$1.86

$1.80

$1.23

# OF TIMES MISSED

RATEBASE

PAIDDIGITAL

CIRC

0

0

1

0

1

0

1

113,566

17,181

60,567

99,193

206,639

79,062

15,530

CIRCULATION

#1 PERFORMER on the Newsstand

#1 HIGHEST PRICE Paid by Subscribers

1. TOTAL AVERAGE PAID & VERIFIED CIRCULATION

2. PRICES

Average for the

Statement Period % Rate Base

Above (Below)

% Above (Below)

Paid & Verified Circulation: (See Par. 6)

Subscriptions:Paid

Print 1,352,732 74.4Digital (Replica) 105,523 5.8

Total Paid Subscriptions 1,458,255 80.2Verified

Print 78,000 4.3Total Verified Subscriptions 78,000 4.3

Total Paid & Verified Subscriptions 1,536,255 84.5Single Copy Sales

Print 273,829 15.1Digital (Replica) 8,043 0.4

Total Single Copy Sales 281,872 15.5

Total Paid & Verified Circulation 1,818,127 100.0 1,800,000 18,127 1.0

Suggested Average Price (2) Retail Prices (1) Net Gross (Optional)

Average Single Copy $4.99Subscription $24.94Average Subscription Price Annualized(10 issue frequency) $23.62Average Subscription Price per Copy $2.36

(1) For the Statement period(2) Represents subscriptions for the 12 months ended June 30, 2013.

MAGAZINE Publisher’s StatementSix months ended December 31, 2013Subject to Audit

Field Served: MEN’S HEALTH is a lifestyle magazine dedicated to showing men the prac-tical and positive actions that make their lives better, with articles covering fitness, relation-ships, nutrition, careers, grooming, travel and health issues.

Published by Rodale Inc.

Frequency: 10 times/year

04-0649-048 W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224.366.6939 • F: 224.366.6949 • www.auditedmedia.com

3. PAID & VERIFIED CIRCULATION BY ISSUE OF PRINT AND DIGITAL REPLICA

4. AVERAGE CIRCULATION BY REGIONAL, METRO & DEMOGRAPHIC EDITIONS

5. TREND ANALYSIS

Paid Subscriptions Verified Subscriptions Single Copy Sales

Issue PrintDigital

(Replica)

TotalPaid

Subscriptions Print

TotalVerified

Subscriptions

TotalPaid &Verified

Subscriptions PrintDigital

(Replica)

TotalSingle Copy

Sales

TotalPaid &Verified

CirculationPrint

TotalPaid &Verified

CirculationDigital

(Replica)

TotalPaid &Verified

Circulation

July/Aug. 1,364,346 104,173 1,468,519 15,000 15,000 1,483,519 318,776 9,285 328,061 1,698,122 113,458 1,811,580Sept. 1,335,563 102,787 1,438,350 85,000 85,000 1,523,350 271,807 8,311 280,118 1,692,370 111,098 1,803,468Oct. 1,360,315 105,659 1,465,974 90,000 90,000 1,555,974 259,535 7,417 266,952 1,709,850 113,076 1,822,926Nov. 1,346,887 106,976 1,453,863 110,000 110,000 1,563,863 237,643 5,154 242,797 1,694,530 112,130 1,806,660Dec. 1,356,549 108,023 1,464,572 90,000 90,000 1,554,572 281,385 10,047 291,432 1,727,934 118,070 1,846,004

None

2009 % 2010 % 2011 % 2012 % 2013 %

Subscriptions:

Paid 1,373,854 73.7 1,398,616 74.3 1,434,235 76.2 1,493,133 78.2 1,480,000 79.9 Verif ied 18,000 1.0 34,823 1.9 39,923 2.1 41,500 2.2 56,500 3.1Total Paid & Verified Subscriptions 1,391,854 74.7 1,433,439 76.2 1,474,158 78.3 1,534,633 80.4 1,536,500 83.0Single Copy Sales 471,083 25.3 447,709 23.8 409,746 21.7 375,111 19.6 314,642 17.0Total Paid & Verified Circulation 1,862,937 100.0 1,881,148 100.0 1,883,904 100.0 1,909,744 100.0 1,851,142 100.0Year Over Year Percent of Change -0.1 1.0 0.1 1.4 -3.1Avg. Annualized Subscription Price $23.67 $23.78 $23.60 $24.26 $23.62

Page 2 of 6 • 04-0649-0Alliance for Audited Media

6. SUPPLEMENTAL ANALYSIS OF AVERAGE PAID & VERIFIED CIRCULATIONThe following averages, as reported below, are included in Par. 1 and annotated here per applicable rules. See Par. 9 for full explanation.

6A. ADDITIONAL ANALYSIS OF VERIFIED PUBLIC PLACEThe following represents the average public place copies made available during the statement period to the following public areas:

6B. ADDITIONAL ANALYSIS OF VERIFIED INDIVIDUAL USEThe following represents the average individual use copies made available during the statement period to the following individuals:

PrintAverage for

Period

Digital(Replica)

Average forPeriod Total

% of Circulation

PAID SUBSCRIPTIONSIndividual Subscriptions* 1,165,307 105,523 1,270,830 69.9Combination Subscriptions* 12,904 12,904 0.7

Award Point* 60,693 60,693 3.3Partnership:

Deductible* 113,828 113,828 6.3TOTAL PAID SUBSCRIPTIONS 1,352,732 105,523 1,458,255 80.2

VERIFIED SUBSCRIPTIONSPublic Place (See Par. 6A) 69,000 69,000 3.8Individual Use (See Par. 6B) 9,000 9,000 0.5

TOTAL VERIFIED SUBSCRIPTIONS 78,000 78,000 4.3TOTAL PAID & VERIFIED SUBSCRIPTIONS 1,430,732 105,523 1,536,255 84.5

SINGLE COPY SALES Single Issue Sales 273,829 8,043 281,872 15.5

TOTAL SINGLE COPY SALES 273,829 8,043 281,872 15.5TOTAL PAID & VERIFIED CIRCULATION 1,704,561 113,566 1,818,127 100.0

*Included in Average Price calculation

Verified Subscription:

Doctor/Health Care

ProvidersPersonal Care

Salons

Fitness/Recreational

FacilitiesPublic Place

OtherTotal Public

Place Copies

Public Place 59,810 6,708 2,482 69,000

Verified Subscription:Individually Requested

Individual Use Other

TotalIndividual Use

Copies

Individual Use 9,000 9,000


7. GEOGRAPHIC DATA for the September 2013 issueTotal paid & verified circulation of this issue was 0.8% less than the total average paid & verified circulation.

PAID SUBSCRIPTIONS VERIFIED SUBSCRIPTIONS SINGLE COPY SALES

State PrintDigital

(Replica)

TotalPaid

Subscrip-tions Print

TotalVerified

Subscrip-tions

TotalPaid &Verified

Subscrip-tions Print

Digital(Replica)

TotalSingle Copy

Sales

TotalPaid &

Verified Circulation

Print

TotalPaid &Verified

CirculationDigital

(Replica)

TotalPaid &Verified

Circulation

Alabama 17,092 17,092 493 493 17,585 6,311 6,311 23,896 23,896Arizona 24,667 24,667 1,088 1,088 25,755 4,507 4,507 30,262 30,262Arkansas 10,454 10,454 266 266 10,720 990 990 11,710 11,710California 142,248 142,248 9,300 9,300 151,548 26,931 26,931 178,479 178,479Colorado 25,097 25,097 1,095 1,095 26,192 5,751 5,751 31,943 31,943Connecticut 18,140 18,140 1,097 1,097 19,237 2,426 2,426 21,663 21,663Delaware 4,393 4,393 200 200 4,593 618 618 5,211 5,211District of Columbia 4,356 4,356 200 200 4,556 954 954 5,510 5,510Florida 75,834 75,834 3,616 3,616 79,450 14,080 14,080 93,530 93,530Georgia 35,840 35,840 1,280 1,280 37,120 8,492 8,492 45,612 45,612Idaho 5,507 5,507 308 308 5,815 618 618 6,433 6,433Illinois 61,334 61,334 3,131 3,131 64,465 9,906 9,906 74,371 74,371Indiana 24,902 24,902 978 978 25,880 3,310 3,310 29,190 29,190Iowa 14,651 14,651 437 437 15,088 1,507 1,507 16,595 16,595Kansas 13,632 13,632 470 470 14,102 1,967 1,967 16,069 16,069Kentucky 14,458 14,458 538 538 14,996 1,951 1,951 16,947 16,947Louisiana 16,468 16,468 444 444 16,912 2,431 2,431 19,343 19,343Maine 4,994 4,994 170 170 5,164 943 943 6,107 6,107Maryland 27,937 27,937 1,797 1,797 29,734 3,590 3,590 33,324 33,324Massachusetts 32,653 32,653 1,810 1,810 34,463 5,295 5,295 39,758 39,758Michigan 42,198 42,198 2,170 2,170 44,368 7,259 7,259 51,627 51,627Minnesota 23,032 23,032 908 908 23,940 3,466 3,466 27,406 27,406Mississippi 9,166 9,166 189 189 9,355 1,480 1,480 10,835 10,835Missouri 23,674 23,674 1,079 1,079 24,753 4,093 4,093 28,846 28,846Montana 4,271 4,271 151 151 4,422 872 872 5,294 5,294Nebraska 8,836 8,836 380 380 9,216 1,109 1,109 10,325 10,325Nevada 10,879 10,879 421 421 11,300 2,385 2,385 13,685 13,685New Hampshire 6,053 6,053 224 224 6,277 1,038 1,038 7,315 7,315New Jersey 44,619 44,619 3,627 3,627 48,246 9,102 9,102 57,348 57,348New Mexico 7,491 7,491 189 189 7,680 1,342 1,342 9,022 9,022New York 87,960 87,960 5,499 5,499 93,459 14,954 14,954 108,413 108,413North Carolina 38,347 38,347 1,121 1,121 39,468 7,718 7,718 47,186 47,186North Dakota 3,785 3,785 82 82 3,867 497 497 4,364 4,364Ohio 52,266 52,266 2,063 2,063 54,329 5,893 5,893 60,222 60,222Oklahoma 13,827 13,827 512 512 14,339 1,657 1,657 15,996 15,996Oregon 13,928 13,928 638 638 14,566 1,880 1,880 16,446 16,446Pennsylvania 59,765 59,765 2,355 2,355 62,120 12,296 12,296 74,416 74,416Rhode Island 4,612 4,612 206 206 4,818 788 788 5,606 5,606South Carolina 17,502 17,502 448 448 17,950 3,281 3,281 21,231 21,231South Dakota 3,900 3,900 117 117 4,017 533 533 4,550 4,550Tennessee 22,730 22,730 838 838 23,568 8,573 8,573 32,141 32,141Texas 87,514 87,514 3,493 3,493 91,007 13,864 13,864 104,871 104,871Utah 8,622 8,622 568 568 9,190 2,107 2,107 11,297 11,297Vermont 2,678 2,678 86 86 2,764 414 414 3,178 3,178Virginia 37,962 37,962 1,543 1,543 39,505 5,816 5,816 45,321 45,321Washington 25,730 25,730 1,281 1,281 27,011 5,089 5,089 32,100 32,100West Virginia 6,955 6,955 113 113 7,068 724 724 7,792 7,792Wisconsin 26,220 26,220 907 907 27,127 2,943 2,943 30,070 30,070Wyoming 2,583 2,583 37 37 2,620 355 355 2,975 2,975TOTAL 48 CONTERMINOUS STATES 1,271,762 1,271,762 59,963 59,963 1,331,725 224,106 224,106 1,555,831 1,555,831

Alaska 3,183 3,183 1 1 3,184 645 645 3,829 3,829Hawaii 5,758 5,758 1 1 5,759 838 838 6,597 6,597TOTAL ALASKA & HAWAII 8,941 8,941 2 2 8,943 1,483 1,483 10,426 10,426U.S. Unclassified 102,787 102,787 25,000 25,000 127,787 8,311 8,311 25,000 111,098 136,098

TOTAL UNITED STATES 1,280,703 102,787 1,383,490 84,965 84,965 1,468,455 225,589 8,311 233,900 1,591,257 111,098 1,702,355Poss. & Other Areas 1,738 1,738 1,738 1,348 1,348 3,086 3,086U.S. & POSS., etc. 1,282,441 102,787 1,385,228 84,965 84,965 1,470,193 226,937 8,311 235,248 1,594,343 111,098 1,705,441

CANADA

Alberta 7,742 7,742 8 8 7,750 6,127 6,127 13,877 13,877British Columbia 6,355 6,355 7 7 6,362 5,821 5,821 12,183 12,183Manitoba 2,064 2,064 1 1 2,065 1,301 1,301 3,366 3,366New Brunswick 1,062 1,062 1 1 1,063 628 628 1,691 1,691Newfoundland/Labrador 462 462 1 1 463 455 455 918 918Northwest Territories 90 90 90 53 53 143 143Nova Scotia 1,274 1,274 1 1 1,275 1,330 1,330 2,605 2,605Nunavut 40 40 40 3 3 43 43Ontario 25,273 25,273 12 12 25,285 15,048 15,048 40,333 40,333Prince Edward Island 251 251 251 167 167 418 418Quebec 3,711 3,711 3,711 1,488 1,488 5,199 5,199Saskatchewan 2,235 2,235 2 2 2,237 1,227 1,227 3,464 3,464Yukon Territory 54 54 54 45 45 99 99Canadian UnclassifiedTOTAL CANADA 50,613 50,613 33 33 50,646 33,693 33,693 84,339 84,339International 302 302 302 7,785 7,785 8,087 8,087Other UnclassifiedMilitary or Civilian Personnel Overseas 2,207 2,207 2 2 2,209 3,392 3,392 5,601 5,601

GRAND TOTAL 1,335,563 102,787 1,438,350 85,000 85,000 1,523,350 271,807 8,311 280,118 1,692,370 111,098 1,803,468


8. ANALYSIS OF TOTAL NEW AND RENEWAL PAID INDIVIDUAL SUBSCRIPTIONSTotal gross subscriptions (new and renewal) sold in the six month period ended December 31, 2013

9. EXPLANATORY

ANALYSIS BY ABCD COUNTY SIZE for the September 2013 issue

CANADA

County Size

% ofCanadianPopulation

TotalPaid & Verified

CirculationPrint


CirculationDigital

(Replica)


Circulation% of TotalCirculation

Index(% of

Circulation/% of

Population)

A 48 44,983 44,983 53.3 111B 28 24,616 24,616 29.2 104C 14 9,843 9,843 11.7 83D 10 4,897 4,897 5.8 58

U.S.

Data for conterminous 48 states.

CountySize

% of U.S.Households


CirculationPrint


CirculationDigital

(Replica)


Circulation% of TotalCirculation

Index(% of

Circulation/% of

Households)

A 40 691,418 691,418 44.4 111B 30 503,932 503,932 32.4 108C 15 212,017 212,017 13.6 91D 15 148,464 148,464 9.6 64

County Size Group Definitions by the A.C. Nielsen Company

A. DURATION %(a) One to six months (1 to 5 issues) .............................. 35,494 5.0(b) Seven to eleven months (6 to 9 issues) .................... 3,533 0.5(c) Twelve months (10 issues) ........................................ 510,765 71.9(d) Thirteen to twenty-four months.................................. 138,474 19.5(e) Twenty-five months and more .................................. 21,777 3.1

Total Subscriptions Sold in Period ............................. 710,043 100.0

B. USE OF PREMIUMS(a) Ordered without premium.......................................... 532,985 75.1(b) Ordered with material reprinted from this

publication, See Par. 9 .......................................... 173,923 24.5(c) Ordered with other premiums, See Par. 9 ................. 3,135 0.4

Total Subscriptions Sold in Period ............................. 710,043 100.0

C.CHANNELS %(a) Ordered by subscriber action via direct mail, direct

mail agents, inserts, online, renewals, catalogs, or other outlets available to the subscribers............. 609,932 85.9

(b) Ordered by subscribers in response to unsolicited telemarketing and door to door selling................. 46,115 6.5

(c) Ordered by subscribers in response to fund-raising programs of schools, churches, and other similar organizations........................................................ 53,996 7.6

(d) Subscriptions as part of membership in an organiza-tion ....................................................................... None

Total Subscriptions Sold in Period ............................ 710,043 100.0

(a) Suggested Retail Prices: Single Copy: Canada, $5.99. Subscriptions: Canada,1 yr. $39.50. International, 1 yr. $54.97.

(c) Post expiration copies: None.

(d) DESCRIPTION OF DIGITAL (Replica) - The Digital Edition is an exact replica of theprint product in format and advertising content. The Digital Edition is available at Zinio,Barnes & Noble, Amazon, from Apple stores and Google Play.

(f) Award Point Subscription Sales: The average of 60,693 copies per issue, shown inPar. 6 and included in Par. 1, includes the following:

An average of 58,892 copies per issue represents copies served to subscribers in ex-change for the redemption of Airline Frequent Flyer Miles. These subscriptions weresold at 12 issues for $22.50 for 800 points at $0.03 per mile; 10 issues for $19.60 for700 points at $0.03 per mile; 10 issues for $20.00 for 700 points at $0.03 per mile, andfor 2,000 points for $0.01 per mile; 20 issues for $40.00 for 1,400 points at $0.03 permile and 1,600 points at $0.025 per mile.

An average of 1,801 copies per issue represents copies purchased through the re-demption of award points valued at $1.00 per 25 points; $1.00 per 50 points; $0.0135per 1,900 points; $0.0135 per 3,800 points; $0.0031 per 8,000 points; $0.0312 per16,000 points.

(b) Average non-analyzed non-paid circulation for the 6 month period: 45,767copies per issue.

(e) 13,080 subscriptions were sold in combination during this statement period.

Combination PublicationSubscriptions

SoldSubscription

TermPrice of

Combination Suggested Retail

Price

Esquire 6,652 1 year $20.00 $7.97Women’s Health 6,423 1 year $35.00 $16.94Runner’s World 5 1 year $21.94 - $25.94 $24.00

(g) Partnership Subscription Sales (Deductible): The average of 113,828 copies per is-sue, shown in Par. 6 and included in Par. 1, represents copies sold in a partnershiprelationship wherein this publication was bundled with the purchase of a product. Pur-chasers were advised that $10.00 to $20.00 of the sales price was allocated for a 1year subscription or $12.00 for a 5 issue subscription to this publication and was de-ductible from the total purchase price. Copies were mailed by the publisher to namesand addresses supplied by the partner.

(h) Use of Premiums: A MEN’S HEALTH 101 Nutrition Secrets and sports watch com-bination, with no advertised or stated value, was offered with some 1 yr. subscriptionssold at $15.00 to $25.25.

Various booklets, with no advertised or stated values, were offered with 1 year sub-scriptions ranging in price from $15.00 to $34.82.

Downloadable editorial premiums, with no advertised or stated values, were servedwith 15,322 subscriptions as a payment stimulant on paid-in-full subscriptions.

(i) Pursuant to a review by the AAM Board of Directors, copies distributed through theNext Issue Media Unlimited program are reported as paid single copy sales based onconsumer payment for the program and consumer’s request for this specific magazine.Included in Digital (Replica) single copy sales is an average of 1,021 copies per issuefrom this program

(j) An average of 9,000 copies are included in Verified Individually Requested that wereserved to subscribers that ordered the magazine for which payment was not received.


10. VARIANCELatest released Audit Report for 12 months ended June 30, 2013 Variation from Publisher’s Statements

Audit PeriodEnded

Rate Base(Paid & Verified)

Audit Report(Paid & Verified)

Publisher’sStatements

(Paid & Verified)Difference

(Paid & Verified)

Percentageof Difference

(Paid & Verified)

06-30-13 1,800,000 1,892,629 1,892,62906-30-12 1,800,000 1,896,719 1,896,71906-30-11 1,800,000 1,868,504 1,868,823 -319 -0.006-30-10 1,800,000 1,891,301 1,891,823 -522 -0.006-30-09 (a) 1,864,044 1,859,672 4,372 0.2

(a) Effective 01/31/09 changed from 1,775,000 to 1,800,000

We certify that to the best of our knowledge all data set forth in this Publisher’s Statement are true and report circulation in accordance withAlliance for Audited Media’s Bylaws and Rules.

Parent Company: Rodale Inc.MEN’S HEALTH, published by Rodale Inc. • 400 South Tenth Street • Emmaus, PA 18098JOYCEANN SHIRER RONAN GARDINER Date Signed: January 24, 2014SVP - Audience Developmentand eTail Marketing

Publisher Sales Office: Chicago 312-726-0365; Detroit 248-637-6668; New York 212-697-2040; Los Angeles 310-615-4567; San Francisco 415-439-4601; Dallas 972-669-1663; Atlanta 770-664-5342

P: 610.967.8610 • F: 610.967.8887 • URL: www.menshealth.com Established: 1986 AAM Member since:1991


Copyright © 2014 All rights reserved.

Analyzed Issue Date 09/01/1304-0649-0 Analyzed Issue Text (for double month issue date)

Average Single Copy Price 4.99Association Subscription PriceU.S. Subscription Price 24.94Canadian Subscription Price 39.50International Subscription Price 54.97

Maxim 2,028,076

MEN’S HEALTH1,818,127

GQ938,359

Men’s Journal711,030

Men’s Fitness599,492

Esquire713,009

Details504,563

Subs/Newsstand

Maxim 94% / 6%

Men’s Health 84% / 16%

GQ 85% / 15%

Men’s Journal 93% / 7%

Esquire 88% / 12%

Men’s Fitness 81% / 19%

Details 92% / 8%

Subscription

NOTE: Bars not to scale.

Newsstand


A Circulation POWERHOUSEStaying Strong in a Tough Market CIRCULATION

Men’s Fitness 111,726

MEN’S HEALTH 281,872

GQ 135,842

MAXIM 126,581

Esquire 83,035

Men’s Journal 52,270

Details 40,148

COVER PRICE

$4.99

$4.99

$5.99

$4.99

$5.99

$4.99

$4.99


CIRCULATION

Newsstand VITALITY#1 Seller on the Newsstand

311% Over

In a tough newsstand environment, Men’s Health sells an average of 281,872 copies on the newsstand. That is leaps and bounds over the average newsstand sales of the following categories.

• #1 Highest price paid by subscribers — $23.62 — over $6 more than our closest competitor

• More than 40% of online subscribers commit to a two-year subscription

• Paid digital subscriptions are up 38% year over year Sources: AAM 12/31/13

SETTING THE SINGLE COPY SALES STANDARD

203% Over

321% Over

273% Over

632% Over

643% Over

THE UNDISPUTEDLEADER ONNEWSSTAND(Percentage Marketshare)

Men’s Health DOMINANCE

ALIGN YOUR BRAND WITH THE NEWSSTAND LEADER by contacting Publisher Ronan Gardiner at [email protected] or 212.808.1429.

SUBSCRIBERS KNOW PREMIUM CONTENT WHEN THEY SEE IT, TOO


BUSINESS/ FINANCE

TRAVELEPICUREANAUTOSHELTER MEN’S & SPORTS TITLES

DETAILS6%MEN’S

JOURNAL7%

ESQUIRE12%

MEN’S FITNESS16%

GQ19%

40%

5” x 8.625” 7” x 9.125” 7.25” x 9.375”

SPREAD 13” x 8.625” 14” x 9.125” 14.5” x 9.375”

Note – Gutter allowance per page .5”, total 1”

The following information specifies the size and type of file formats, proofs and media we accept, general guidelines and contact information:

LIVE TRIM BLEED

BOOKAZINE 2014ISSUE AD CLOSE MATERIALS DUE ON-SALE

MH - 15-MINUTE WORKOUT JAN. 17, 2014 JAN. 24, 2014 MAR. 25, 2014

MH - STRONG & LEAN APR. 11, 2014 APR. 18, 2014 JUNE 17, 2014

2015 TRAINING GUIDE OCT. 2, 2014 OCT. 9, 2014 DEC. 9, 2014

SCHEDULE & SPECIFICATIONS

DIGITAL AD SPECIFICATIONS:PDF/X1-a: 2001 files accepted.

Electronic file delivery available at www.adshuttle.com

Or, send CD + proof directly to:Vicki Feulner, ISRQuad Graphics / MH Bookazine56 Duplainville RoadSaratoga Springs, NY 12866P 518-581-4376

GENERAL FILE REQUIREMENTS:• File to contain only 1 page or 1 spread.• The page size must be consistent from page

to page.• Pages must be created to include bleed

when required.• All required trapping should be done prior to

creating the file.• Include quality control patch (color bars)

within maximum dimension of ad file.• All marks (trim, bleed, center) should be

included in all colors.

DETAILS:• On-sale for 3 months• Average distribution of 300,000• Cover price: $9.99

PDF/X-1A:2001 FILE REQUIREMENTS:• File must be PDF/X-1a:2001 Compliant.• Scanned images must be high resolution

(300 dpi),• CMYK (no spot colors, RGB, LAB, or ICC

color profiles), and saved in TIFF or EPS format.

• All fonts must be included and be Type 1 or 3 (no TrueType).

HARD COPY PROOFS:• Men’s Health requires one (1) proof. Proofs

must be an offset press proof made to SWOPspecifications, or an off-press proof made according to the manufacturer’s SWOP application data sheet usinga SWOP certified proofing system.

• All proofs must contain a color control bar in order to be considered an acceptable SWOP proof and be clearlymarked with available job information and proofing system identification.

• All color proofs should be in exact register.• All proofs must be at 100% of final size.

The publisher cannot be held responsible for the reproduction quality if proofing requirements are not met or if materials are submitted past closing date. If the supplied proof is not SWOP compliant and/or is unacceptable for press-side color guidance, the customer will be notified and a new proof will be requested.

PRODUCTION CONTACT:Robin Rothrock(610) [email protected]

AUDIENCEThe Men’s Health brand is all about CONSUMER ENGAGEMENT. Its undeniable credibility derives from SUPERIOR SERVICE JOURNALISM.

MEN’S HEALTH

MRI Fall 2013

RESEARCH Wealthy & Wise Demographic Comparison

MEN’S HEALTH GUYMEET THE

Total Audience 12,877,000

Median Age 39

Median HHI $82,822

Median IEI $49,090

Men 81.5%

Women 18.5%

Married 53.6%

Single 46.4%

Graduated College Plus 37.5%

Employed Full-Time 62.4%

Professional/Managerial 30.7%

Own Home 62.8%

Wealthy & Wise Demographic Comparison

MRI Fall 2013

MEN’S Men’s Men’s HEALTH Esquire GQ Maxim Fitness Journal

TOTAL AUDIENCE 12,877,000 2,950,000 6,724,000 8,309,000 8,576,000 2,531,000

MEDIAN AGE 39 47 35 34 37 43

MEDIAN HHI $82,822 $67,055 $72,803 $72,729 $73,755 $75,478

MEDIAN IEI $49,090 $48,245 $43,113 $39,780 $45,657 $48,998

MEN 81.5% 62.7% 66.4% 79.1% 88.0% 88.3%

WOMEN 18.5% 37.3% 33.6% 20.9% 12.0% 11.7%

MARRIED 53.6% 42.1% 33.6% 40.9% 49.0% 47.4%

SINGLE 46.4% 58.0% 66.4% 59.1% 51.0% 52.6%

GRADUATED COLLEGE PLUS 37.5% 43.3% 38.0% 23.7% 31.7% 35.0%

EMPLOYED FULL TIME 62.4% 54.3% 57.2% 62.3% 67.4% 60.5%

PROFESSIONAL/MANAGERIAL 30.7% 25.5% 27.6% 19.1% 25.7% 26.2%

OWN HOME 62.8% 52.4% 54.0% 56.3% 57.6% 59.9%

MEN’S HEALTH GUYRESEARCH

MEET THE

MEN’S HEALTH

Desirable & Affluent Demographic Comparison


MEET THE

MRI Fall 2013

Total Audience 12,877,000

Median Age 39

Median HHI $82,822

Median IEI $49,090

Men 81.5%

Women 18.5%

Age 18-24 15.7%

Age 18-34 39.5%

Age 35+ 60.5%

Age 18-49 73.8%

Age 25-49 58.1%

Age 25-54 67.7%

Married 53.6%

Single 46.4%

HOUSEHOLD INCOME

$50,000+ 71.0%

$60,000+ 65.9%

$75,000+ 55.0%

$100,000+ 39.1%

INDIVIDUAL INCOME

$40,000+ 43.8%

$50,000+ 36.0%

$60,000+ 29.0%


Desirable & Affluent Demographic Comparison

Total Audience 12,877,000 2,950,000 6,724,000 8,309,000 8,576,000 2,531,000

Median 39 47 35 34 37 43

Median HHI $82,822 $67,055 $72,803 $72,729 $73,755 $75,478

Median IEI $49,090 $48,245 $43,113 $39,780 $45,657 $48,998

Men 81.5% 62.7% 66.4% 79.1% 88.0% 88.3%

Women 18.5% 37.3% 33.6% 20.9% 12.0% 11.7%

Age 18-24 15.7% 8.1% 19.5% 19.3% 20.2% 17.6%

Age 18-34 39.5% 30.1% 49.5% 55.0% 46.2% 34.3%

Age 35+ 60.5% 70.0% 50.5% 45.0% 53.8% 65.7%

Age 18-49 73.8% 55.3% 75.9% 87.1% 76.7% 66.5%

Age 25-49 58.1% 47.2% 56.5% 67.9% 56.6% 49.0%

Age 25-54 67.7% 62.9% 66.1% 73.7% 66.3% 62.8%

Married 53.6% 42.1% 33.6% 40.9% 49.0% 47.4%

Single 46.4% 58.0% 66.4% 59.1% 51.0% 52.6%

HOUSEHOLD INCOME

$50,000+ 71.0% 65.3% 70.3% 67.3 70.5% 67.9%

$60,000+ 65.9% 55.4% 60.8% 59.6 61.7% 59.9%

$75,000+ 55.0% 43.9% 48.1% 48.3 48.9% 50.2%

$100,000+ 39.1% 31.2% 33.4% 32.8 36.8% 37.9%

INDIVIDUAL INCOME

$40,000+ 43.8% 38.6% 38.8% 37.2% 43.2% 41.2%

$50,000+ 36.0% 31.8% 30.3% 29.6% 35.0% 33.4%

$60,000+ 29.0% 25.0% 24.5% 23.1% 27.5% 27.7%


MEET THE

MRI Fall 2013

Net Avg. Sub Price

PER COPYFREQ. ANNUALMAGAZINE

10x

10x

10x

10x

12x

12x

11x


$2.36 $23.62

$1.86 $18.64

1.80 $17.96

$1.47 $14.72

$1.42 $17.03

$1.23 $14.73

$0.93 $10.18

CIRCULATION

PREMIUM PRODUCT MEN’S HEALTH GUYS PAY

MORE FOR A

$5 more than the closest competitor

MEN’S HEALTH

MAXIM

MEN’S FITNESS

DETAILS

GQ

MEN’S JOURNAL

ESQUIRE

MRI Fall 2013


A Loyal and Involved Readership

OUR GUYS BONDWITH MEN’S HEALTH

RESEARCH

CORE READERS

Read/looked into 44.3% 43.5% 43.8% 46.3% 44.6% 40.3%3+ out of 4 issues

Read/looked into 32.6% 37.2% 32.9% 37.1% 31.1% 31.3%4 out of 4 issues

Where Read: In Home 40.1% 35.2% 37.5% 42.7% 33.5% 41.1%

Average Reading Time 37 33 32 35 38 35(minutes)

Average Reading Days 2.2 1.9 1.9 2.3 2.3 2.0

Spent 3 or More Days 26.0% 22.9% 20.7% 29.0% 30.1% 22.5%with Magazine

Publication Rating: 58.3% 50.2% 50.4% 48.2% 52.3% 52.4%One of my Favorites

MEN WHO ARE: INDEX

TECH SAVVY- TECH MOBILE MEN I like to connect with brands through social-networking sites 215I like to receive coupons on my cell phone that are based on my location 203I want others to say ‘wow’ when they see my electronics 195Among the first of my friends and colleagues to try new technology products 195If I find tech/elec. products I like I recommend them to others 185I prefer products that offer the latest in new technology 185I’m willing to pay more for top quality electronics 185

NATURAL LEADERSI like to share my opinions about products/services by posting reviews/ratings online 205I like being in charge of a group* 197People often come to me for advice before making a purchase 196I often find myself in a leadership position 189I like to lead others* 188

ADVENTURE SEEKERS- RISK TAKERS- EXPLORERSI am always looking for a new thrill* 213I like a lot of excitement in my life* 199Risk-taking is exciting to me 193I often crave excitement* 191Adventure-Seeking adventure and risk very important to me 186 I like doing things that are new and different 184

DRIVEN AND AMBITIOUSStatus-Achieving a higher social status very important to me 216I strive to achieve a high social status 190Ambition-Aspiring to get ahead very important to me 190My goal is to make it to the top of my profession 189I like trying new things* 179

TRENDSETTERS- STYLE CONSCIOUS I follow the latest trends and fashions* 237I dress more fashionably than most people* 221I want to be considered fashionable* 221I like to dress in the latest trends and fashions* 219I rely on magazines to keep me up to date on fashion 195I buy new clothes at the beginning of each season 184I’d pay more for products consistent with my image 182

Source: MRI Spring 2013 * VALS Base

Who are Men’s Health Readers?

PSYCHOGRAPHICSRESEARCH

MEN’S PUBLICATIONS %COMP # OF READERS

MEN’S HEALTH READERS WHO DO NOT READ…

MRI Fall 2013

Readership DuplicationA LOYAL AND INVOLVED READERSHIP

An EXCLUSIVE AudienceRESEARCH

ESQUIRE 93.1% 11,991,000

PLAYBOY 93.5% 12,036,000

MEN’S JOURNAL 88.0% 11,327,000

GQ-GENTLEMEN’S QRTLY 82.5% 10,622,000

ROLLING STONE 80.4% 10,350,000

MAXIM 80.0% 10,299,000

MEN’S FITNESS 61.1% 7,868,000

Men’s Publications Esquire 93.1% 11,991,000 Playboy 93.5% 12,036,000 Men’s Journal 88.0% 11,327,000 GQ-Gentlemen’s Qrtly 82.5% 10,622,000 Rolling Stone 80.4% 10,350,000 Maxim 80.0% 10,299,000

Health Publications Health 88.2% 11,357,000 Men’s Fitness 61.1% 7,868,000

Sports Publications Ski 98.1% 12,626,000 Golf Digest 92.4% 11,892,000 Golf Magazine 91.4% 11,771,000 ESPN The Magazine 77.8% 10,022,000 Sports Illustrated 70.8% 9,120,000

Outdoor Publications Outside 94.6% 12,188,000 Outdoor Life 93.8% 12,079,000 Field & Stream 91.7% 11,806,000

Auto/Scientific Publications Wired 94.9% 12,215,000 Road & Track 91.2% 11,743,000 Popular Mechanics 89.5% 11,520,000 Popular Science 89.4% 11,511,000 Motor Trend 88.3% 11,368,000

Business Publications/ Newsweeklies Fortune 93.8% 12,081,000 Forbes 89.3% 11,498,000 Money 89.6% 11,532,000 Time 78.9% 10,165,000

Travel Publications Condé Nast Traveler 96.5% 12,431,000 Travel & Leisure 92.5% 11,912,000 Nat’l Geographic Traveler 88.0% 11,330,000

MRI Fall 2013

MEN’S HEALTH READERSWHO DO NOT READ… %COMP # OF READERS

Readership Duplication

An EXCLUSIVE AudienceRESEARCH

MENSHEALTH.COM

The 24/7 COMPANION

for guys

WHAT IS MENSHEALTH.COM?

MISSION StatementDIGITAL

MensHealth.com is the premier online destination for guys interested in living a performance-driven life. The site is an ever-developing multimedia tool guys use to plan, troubleshoot and enjoy their lives — whether at home, in the office or during their leisure time.

The centerpiece of a dynamic brand experience, MensHealth.com is a direct route to the hearts, souls and wallets of millions of American men. The site offers a variety of custom advertising sponsorship opportuni-ties that link to highly engaging editorial platforms.

We have the resources and the experience to integrate your message seamlessly within our content in ways that will align your brand with our audience of active, affluent guys in every area of their digital life: mobile, video, community, downloads, photo slideshows, interactive tools, newsletters, articles, and any other format that allows them access timely and topical information — when they want it, and how they want it.

JANUARY2014: NEW YEAR, NEW YOU! Our annual guide to starting the year off right, with the advice men need to improve their fitness, finances, health, and relationships. We also provide motivated men the tools to make their resolutions a reality in 2014.

GET BACK IN SHAPE! The perfect 8-week plan for any guy who’s ready to make a big change. Our program provides a detailed and cus-tomizable workout plan that features videos of every exercise.

THE EVERY DAY HEROES CENTER We build on the popularity of our Every Day Heroes series (October 2013) and create a home for these motivational stories to live on—and to continue to grow. New Heroes featured every week.

FEBRUARYTHE WINTER OLYMPICS CENTER This landing page is your ticket to a behind-the-scenes look at this year’s Olympians and their training secrets. We’ll feature videos and slideshows, and promote heavily on our site and through social media.

FITTEST CELEBRITY BODIES 2013 Don’t miss our annual slide-show of the fittest celebrities, men and women.

VALENTINE’S DAY GIFT GUIDE We help guys with the holiday they fear the most with a raft of tips: a gift finder tool, results of a survey of women, an interactive sentiment creator, and other content.

THE NEW BEST LIST This weekly top 10 list takes a page from cur-rent events, and spins the news into useful advice for our readers.

FITNESS FREAKS Our weekly search around the world for the most amazing athletes. We document their feats on video, and then look at the science of just how this person does it, with takeaway advice for readers.

MARCHALLERGY CENTER 2014 With Spring around the corner, we help out the sneeze-and-sniffle crowd with the latest research—and treat-ments—to tame your allergies.

SPRING 2014 GUIDE TO STYLE Everything guys need to know about dressing and looking better this spring.

THE BEST NCCA TOURNAMENT MOMENTS This interactive bracket features our picks for the top performances and plays in March Madness history, and leaves it to readers to vote their way to the win-ner.

THE ALL-NEW MEN’S HEALTH TRAVEL CENTER This editorial des-tination will feature a mix of straight-away service—such as on-the-go workouts and style tips—to local guides of cities and popular vacation destinations, all featured through the Men’s Health filter.

APRILTHE WORLD’S TOUGHEST RACES This extension of our Adventure Guide will feature slideshows from the most grueling endurance races from around the world, plus, service on how to choose and train for one yourself.

SPORTS INJURY CENTER You’ve got bump, bruises, and strains. We’ve got your quickest path back to the field or court with glossary of common injuries, symptoms, and treatment. We reinvent our sports injury center for 2014, with all-new content and updated tips and strat-egies.

THE MEN’S HEALTH CALCULATOR CENTER Here we feature all of our health and fitness calculators in one place, and allow users to receive a cumulative score that they share through Twitter and Facebook.

THE PERFECT GROOM A man’s wedding survival guide: Tips such as where to get an amazing tux, how to calm a stressed groom, how to engineer the world’s greatest bachelor party, and how to find the best place for a honeymoon.

MAYMOTHER’S DAY GIFT GUIDE Valentine’s Day is a high-pressure holiday, but the real gift that guys don’t want to screw up is the one addressed to Mom. Our guide will help them find the perfect gift.

THE NEW WORKOUT CENTER Our one-stop shop for the new work-out guys need for the body they want. This remodeled center will feature both traditional and mobile-friendly downloadable PDFs, along with a web version that features video of every exercise.

THE 50 BEST AB EXERCISES OF ALL TIME Our list of the top ab-sculpting moves ever, featuring video of every exercise.

JUNEYOUR PERFECT SUMMER 2014 All the workouts and recipes guys need to kick off your best summer yet.

50 PLACES YOU MUST GO THIS SUMMER The ultimate list of the coolest things happening across the country this summer.

NATIONAL MEN’S HEALTH WEEK SPECIAL We spotlight the 10 most urgent health threats facing men.

FATHER’S DAY GIFT GUIDE 2014 The best gifts for dad, period.

Next Page

Menshealth.com 2014 Editorial Highlights2014 EDITORIAL


JULYTHE BEST SUMMER BEACH BODIES Our annual slideshow is such a hit that we’re doing it again in 2014, with a mix of perennial favorites and new additions.

THE MEN’S HEALTH ENDURANCE CENTER Our guide to train-ing and preparing for runs and events across the country, from marathons to 10Ks to triathlons to obstacle races, with stories from URBANATHLON®, Tough Mudder, and the Ironman.

ASK ME ANYTHING Men’s Health experts host “Ask Me Anything” Facebook chats, which then live on our site in a library.

FITNESS STYLE We feature the latest in active wear lines from across the industry, with price points and style options that will work for every guy. Updated frequently, and by season.

AUGUSTDIABETES CENTER 2014 The latest news and tips on identifying and dealing with this fast-growing disease.

MEN & CARS 2014 Just in time for the 2015 model year.

MANLIEST RESTAURANTS 2014 Our fourth-annual contest reveals the gastronomic hotspots men revere the most.

THE PERFECT SUIT This center is the one-stop destination for finding the right suit, no matter what the occasion.

THE CLOTHES OFF THEIR BACKS This new weekly style hit will feature a newsworthy celebrity or athlete, and outline exactly what they’re wearing—and where you can get it.

SEPTEMBERTHE DENIM GUIDE 2014 Corresponding with the print feature, we’ll give our online denim guide an overdue facelift with all new tips, inter-views, and slideshows.

FALL STYLE GUIDE Everything guys to know about dressing and looking better next fall.

CELEBRITY HOME GYMS This slideshow offers a secret look into the home gyms of celebrities and athletes.

OCTOBERTHE MEN’S HEALTH COOKING CHALLENGE Each week, we feature a video recipe and challenge viewers to try it themselves, but make it their own. We will feature our favorite version on Guy Gourmet and through our social channels.THE BEST BEERS IN AMERICA This interactive map will show read-ers the top micro-brews from all over the country, and allow them to rate the beers they’ve tried in different categories.

NOVEMBER50 GREATEST FITNESS FEATS EVER This slideshow features the most impressive human performances of all time, and we talk to the athletes who made it happen.

THE FRAGRANCE FINDER This updated center will feature grid-like results from women-on-the-street interviews—so you can find the right fragrance for you.

THE 125 BEST FOODS FOR MEN: 2014 The average grocery store contains nearly 50,000 products. The next installment of our annual franchise will help guys run that gauntlet and make the smartest choices.

DECEMBERHOLIDAY DAY GIFT GUIDES The Best Gifts for Men and The Gifts for Women: Our double-feature presents the coolest gifts men should ask for, and the coolest gifts that women want.

THE MEN’S HEALTH SHOE CENTER From trail runners to casual loafers to formal wear, we help guys find the right shoe for whatever they are going to do.

2014 EDITORIAL


Menshealth.com 2014 Editorial Highlights

Menshealth.com OVERVIEW

WHO’S THAT GUY?

• Median HHI: $84,065

• Median Age: 37

• Employed: 73%Source: ComScore February 2014, @plan Q4 2013

SOCIAL/MOBILE

• Facebook 2,235,000+

• Twitter 1,620,000+

• Pinterest 29,000+

• 28 apps

• 4+ million downloads to date

• Men’s Health Get Back in Shape, Workouts Lite, Eat This, Not That! and more

CORE SITE CHANNELS

Tech Lust

The Best Life

Men’s Health News

Sex & Women

Best List

Fitness

Health

Style

Nutrition

Weight Loss

• 11.2+ million monthly uniques

• 79 million monthly page views

• 45% of site visitors are on mobile devices Source: Coremetrics February 2014

MENSHEALTH.COM @ A GLANCE

Source: Coremetrics February 2014

• Instagram 107,000+

• Google+ 278,000+

AWARDS & ACCOLADES

ADWEEKS’S HOTLIST Hottest Men’s Magazine - Reader’s Choice

3 PRINT ASME WINS General Excellence & (2) Personal Service

2 DIGITAL ASME WINS • Personal Service • Interactive Tool - Eat This, Not That

2 JAMES BEARD AWARDS • Food Coverage in a General Interest Publication • Cooking, Recipes, or Instruction

3 MIN AWARDS • Overall Digital Excellence • Iphone - #1 Most Notable Launch of the Year • MIN Social Media Star

@GUYGOURMET SELECTED BY TIME as one of the 140 Best Twitter Feeds of 2013 under the “Health & Family” category”

MENSHEALTH.COM 3,835,477

ESPN.com 43,323,160

SI.com 14,243,343

Askmen.com 6,497,795

GQ.com 2,754,906

Esquire.com 3,832,562

Maxim.com 1,702,636

Mensfitness.com 2,580,035

Details.com 479,653Source: Comscore February 2014

THE COMPETITIVE SET

Reaching Affluent, Professional Guys

Median Age 37

Median Income $84,065

Age 25-54 64%

College Grad+ 44%

Professional/Managerial/Sales 31%

Employed 73%

Source: Coremetrics February 2014 Source: ComScore February 2014, Nielsen @plan Q4 2013

Source: Nielsen @plan Q4 2013

TRAFFIC AND DEMOGRAPHICS

Traffic at a Glance

MENSHEALTH.comDIGITALA Direct Route To Men

11.2+ million uniques

79+million page views

5minutes

persession

Mutual Funds-Bond 844

Insurance-Life 691

Gourmet Food/Gift Baskets 656

Flowers 480

Movies DVD 456

Furniture/Home Acc. 426

Cosmetics/Beauty Aids 420

Event Tickets 389

Music - Digital 336

Insurance - Any 333

Home Banking 313

Groceries 306

BONA-FIDE MARKET INFLUENCERS WHO DRIVE PURCHASE DECISIONS Buying Power Purchased Online (Last 30 days) INDEXINDEX

Cell Phones/Services 300

Video Games 273

Music - Any 268

Airline Tickets/Reservations 267

Insurance Health 261

Loans - Home Mortgage 250

Computer Hardware 249

Toys/Non-computer Games 248

Books 222

Clothes/Shoes/Acc. - Men’s 219

Credit Cards - New 200

Loans - Any 200

Menshealth.com COMPETITIVE SETDIGITAL

MH.COM ASKMEN.COM DETAILS.COM ESPN.COM ESQUIRE.COM GQ.COM MAXIM.COM MENSFIT-NESS.COM

SI.COM MENSJOURNAL.COM

Comp % Comp % Comp % Comp % Comp % Comp % Comp % Comp % Comp % Comp %

Uniques (Coremetrics)

11,251,477

Page Views(Coremetrics)

79,696,486

Uniques (Comscore)

3,835,477 6,497,795 479,653 43,323,160 3,832,562 2,754,906 1,702,636 2,580,035 14,243,343 500,581

Page Views (Comscore)

30,683,000 69,976,000 1,798,000 1,669,128,000 14,688,000 12,346,000 14,196,000 16,601,000 174,642,000 3,217,000

Average Age 40 35 38 40 40 37 41 35 46 41

Median Age 37 32 34 39 39 35 41 32 46 41

Average HHI $77,648 $75,499 $84,647 $78,177 $76,536 $76,767 $79,104 $75,321 $79,741 $77,291

Median HHI $84,065 $80,032 $101,210 $84,350 $82,724 $80,341 $87,712 $79,280 $85,409 $81,581

Married 54% 45% 50% 58% 53% 57% 49% 50% 59% 54%

Not Married 46% 55% 50% 41% 47% 43% 51% 50% 41% 46%

One+ Children 29% 37% 25% 42% 34% 42% 34% 41% 35% 39%

Professional/ Executive/ Managerial/Sales

31% 29% 43% 33% 42% 34% 31% 35% 35% 27%

Any College 84% 79% 86% 82% 85% 80% 79% 84% 85% 81%

College Grad/ Post Grad

44% 44% 52% 47% 54% 43% 43% 43% 52% 42%

Employed Full Time

65% 61% 66% 66% 67% 60% 58% 62% 63% 59%

Employed Full Time or Part Time

73% 71% 72% 76% 77% 71% 76% 76% 73% 69%

Source: Coremetrics February 2014 Comscore February 2014 Nielsen @ Plan Q4 2013

Best Life 293,714

Cook This, Not That 90,089

Daily Dose 539,869

Eat This, Not That! 870,535

Exercise of the Week 314,799

Girl Next Door 308,528

Guy Gourmet 18,010

MH Advertiser Reader Panel 2,145

MH Dad 67,242

MH Digital 134,634

Personal Trainer 515,272

The Style Siren 94,830

Weight Loss 613,711

Total Newsletter Subscribers: 3,863,378

NEWSLETTERSMensHealth.com Newsletters provide timely, serviceable content on the latest fitness techniques, weight-loss ideas, relationship advice, health tips, and style news to users’ inboxes 5-days-a-week.

DIGITAL

Key ADVERTISERSDIGITAL

Molson USA

UNIT DIMENSIONS EXPANDED FILE SIZE POLITE FILE LOAD FILE LOAD

Leaderboard 728x90 728x315 40KB 100KB 2.2MB

Wide Skyscraper 160x600 600x600 40KB 100KB 2.2MB

Medium Rectangle 300x250 600x250 40KB 100KB 2.2MB

Micro Bar (logo) 88x31 N/A 10KB N/A N/A

Half Page/Filmstrip 300x600 N/A 60KB 110KB 2.2MB

Pushdown 970x90 or 970x66 970x415 60KB 110KB 2.2MB

Interstitial 550x480 N/A 40KB 100KB 2.2MB

Portrait 300x1050 580x460 80KB 350KB 2.2MB

CREATIVE DEADLINES•.gif, .jpg, .html – Must be submitted at least 3 business days prior to state of campaign.

•.swf/ Rich Media – Must be submitted at least 5 business days prior to state of campaign.

•Late submissions will not guarantee campaign to hit goal

3RD PARTY AD TAGSRodale Inc allows for third party. Ad Ops requires standard third party tags such as IFrames or JavaScript. Third Party code must include clear instructions for trafficking. For a list of approved Rodale Inc. vendors please go to the following URL. http://rodaleinc.com/third-party-advertising

GUIDELINES• Click-throughs must open up in a new browser window or tab

• All expanding units must be user-initiated

• All creative will be sent back to agency/advertiser to fix, no make goods will be provided for a late start date due to creative that does not meet Rodale’s specifications.

• Rodale Inc. has final approval for all ad units with respect to editorial/creative content.

• Rodale Inc. has the right to remove an advertisement from its web sites at any time for any reason

MICRO BAR (LOGO)• No Animation, border, or white background

• Must have “Sponsored by” text embedded into creative

• Text Links: limited to 25 characters for headline, 125 characters for deck. (Homepage ONLY)

• Subject to Rodale marketing review and approval

FLASH• ActionScript 3.0 or below accepted unless 3rd party served

• Flash must be submitted as a .swf file with an accompanying back up static .gif/.jpg for display to users who do not accept Flash.

• Click-through must be parameterized in the .swf file using click-TAG. Instructions on implementing clickTag:

AS2:

on (release) {

getURL (_level0.clickTAG, “_blank”);

}

AS3:

Link_1.addEventListener(MouseEvent.MOUSE_UP,

function (event : MouseEvent) : void {

var sURL: String;

if ((sURL = root.loaderInfo.parameters.clickTAG)) {

navigateToURL(new URLRequest(sURL), “_blank”);

}

}

)

• Click-through must be supplied with each .swf unit

PRODUCTION SpecsDIGITAL

INITIALACCEPTED FORMATS

.gif, .jpg, .swf, .html



.gif, .jpg, .png


flash or 3rd party

.gif, .jpg, .swf, .png

3rd party built and served

USER-INITIATED

* All units with audio should be user-initiated only. In-Banner video may play upon user interaction or mouse-over.** Animation: 3 loops/15 seconds*** We accept clickable skins. Please reach out to your Men’s Health Sales Representative

CLICKABLE SKINS• Accepted Files: jpeg or gif

• Size: 100K

• Site Served ONLY

• Click trackers are acceptable

• Please follow attached guide for dimensions and safe areas

INTERSTITIAL • 550x480 sized creative, which would be placed inside a

template by AdOps.

• Custom Interstitials will need to be 3rd part built and served

• Subject to Rodal marketing review and approval

SURVEYS• Advance notification/approval is required before running a user

study on Rodale Inc. sites.

VIDEO• Format: .FLV, .MP4, VAST, VPAID

• Resolution: 640x360px (16:9) or 640x480px (4:3)

• Video Length: 15 or 30 seconds (15 recommended)

• Frame Rate: 30 FPS

• 1x1 impression tracking pixel and click tag URLs are supported

MENSHEALTH MOBILE WEB

CREATIVE

UNIT DIMENSIONS EXPANDED

INITIAL

FILE

SIZE

SUBSEQUENT

SIZE

USER

INITIATED

SIZE

ACCEPTED

FORMATS

Mobile Banner 320x50 320x250 40KB N/A N/A .gif, .jpg,

.png, .html

Adhesion Banner 320x50 320x250 40KB N/A N/A 3rd party,

.jpeg, .gif

Full Banner 320x50 320x480 40KB 100KB 2.2MB 3rd party

Slider Banner 320x50 320x480 40 KB 100KB 2.2MB 3rd party

Mobile Image

Carousel320x50 N/A 40KB N/A N/A .jpeg, .gif

Rotatable Banner

320x50, 50x320

N/A 40KB N/A N/A .jpeg, .gif

Image w/Google+

320x50 N/A 40KB N/A N/A .jpeg, .gif

*FLASH files are not accepted

PRODUCTION Specs

• Animation is 3 loops for a total of 15 seconds

• 3rd party impression trackers and click trackers are

accepted

• Expandable units must be 3rd party built and served

• Slider Banner may contain video with a max of 30 sec-onds**

*All IAB Rising Star units are required to be built and served through a 3rd party.

**All units with audio should be user-inititated only. In-Banner video must play upon user interation of mouse-over

• All Newsletters have a 40KB creative size limit

• Due to eNewsletter delivery system, we can serve only image files no flash

• Rodale will accept click commands to track clicks ONLY

• GEO, Browser type, Age, Gender targeting is available

DIGITAL

MENSHEALTH NEWSLETTER

UNIT DIMENSIONS SIZE ANIMATIONCREATIVE

TYPE

Leaderboard* 728x90 40KB Static .gif, .jpg

Medium Rectangle

300x250 40KB Static .gif, .jpg

*Not available on Men’s Health Dad Newsletters

1-MH14 Full Media Kit

Documents

Transcript of 1-MH14 Full Media Kit