Media Kit - Project Nursery

[email protected] l 3206 Canyon Lake Drive, Los Angeles, CA 90068 l (323) 603-9117 l Project Nursery, LLC

Media Kit 2nd Quarter 2011

dream . discover . design .


What is Project Nursery?

Project Nursery is the leading online resource and community dedicated to baby’s first room

& beyond. We connect readers to the products featured in real world room and party

designs showcased within our 25,000+ member generated project gallery. Our popular blog,

updated 2x daily, exclusively promotes baby, child and family design related products and

services.

PN readers are a savvy mix of expecting parents, experienced parents, boutique owners,

passionate home decorators and mom bloggers. Established in 2008 by two new moms in

search of inspiring kid design, ProjectNursery.com currently attracts over 1.2 million

pageviews monthly.

http://gallery.projectnursery.com/

http://projectnursery.com/blog


We are Melisa Fluhr and Pam Ginocchio, long time

friends and design fanatics! We met in college and

after graduating, both landed in New York City and

shared a (tiny!) West Village apartment. We lived the

single life, focused on our respective sales and

marketing careers, met wonderful husbands, obsessed

over 2 elaborate weddings, endured 5 intensive

renovations and survived pregnancies on modified bed

rest. While waiting for our little ones to arrive, we traded

hundreds of emails about nursery design, decorating

ideas and paint colors. Prompted by HGTV.com’s “Rate

My Space,” Melisa posted pictures of her son’s new LA

“crib” on the web and the interest was overwhelming.

After receiving hundreds of comments and attention

that sparked online decorating debates, an idea was

born: Project Nursery.

While not formerly trained in design, we are nevertheless

as passionate about the process as any interior

designer. We draw inspiration from a variety of

unexpected sources and have the innate ability to

combine unusual (and budget friendly) elements into

kid friendly spaces that command attention. Most of all,

we understand the value of sharing ideas and are

inspired daily by the members of Project Nursery’s

enthusiastic online community.

Who’s Behind PN?

Pamela Ginocchio & Melisa Fluhr Bug and Bean Photography


Why Partner?

Receive personal, fun and honest reviews. We believe in what we

promote and our passion is evident in our writing. If compelled to do so,

we’ll even pull our flip cameras to “vblog” about it!

Gain quality exposure. Project Nursery readers view an average of 6

pages per visit in search of inspiration and design ideas. We will expose

your company to 11,000+ weekly newsletter subscribers (growing daily)

and over 1.2 million monthly pageviews.

Reach your target audience. We cater to an enthusiastic network of

parents and grandparents who are dreaming up designs and shopping

for their next kid inspired project.

Enjoy partnership opportunities. We often look to our advertiser’s products

for promotional opportunities as we grow Project Nursery through events

and media interviews. Check out our spot on San Francisco’s CBS 5.

Our Focus

Project Nursery proudly features hip finds for the family

home, do-it-yourself projects, expert design tips, inspiring

mood boards and the hottest furniture, gear and

decorative accessories to hit the kids market, ages 0-5.

While we love a good book or clever iphone app, we stay

true to our mission and will only review items that best fit our

readers interests: Children’s room & party decor.

Romantic Feminine Nursery by

Nursery Notations

Modern Nursery by Lola T.

http://projectnursery.com/pntv

http://projectnursery.com/2010/05/cbs-5-news-debut/


Buzz

“Project Nursery is a one-stop shop for moms with a baby-on-board, featuring out-of-the-box nursery ideas, kids’ room photo

galleries, and seriously inventive baby shower decorations. Design maven moms Melisa Fluhr and Pamela Ginocchio started

Project Nursery in the spring of 2008. As two of the most fashionable mamas on the West Coast, it was only a matter of time

until they became business partners and started helping design-stumped parents pull it all together.”

Babble’s 50 Top Design Blogs For Moms, Babble.com

“For design-porn pictures of beautifully decorated baby rooms.”

“…ways to design a nursery so it looks as chic as the rest of your digs.”

Best of the Web & Favorite Blogs For Moms, Stroller Traffic

Testimonials

"Working with Project Nursery has been both effective and enjoyable. The team is always responsive and a true pleasure, and

the results are significantly stronger than other media outlets we've tried. Project Nursery speaks directly to moms through their

inspiring, creative and energetic site - being a part of that translates directly to increased traffic and sales.“

Annie Totten, Owner, Bloume Baby

“We’ve already seen the benefits of our ad space…we’ve gotten a big surge in traffic since it started running. What a great

business model you have! We just love it.”

Stacy Amoo-Mensah, Co-Owner / Designer, Name Your Design

“I just wanted to take a minute to thank you for the great post on Taut Canvas. We saw a spike in web traffic coming from

you and was so pleased to see what you had written….Your site is fantastic. I can't tell you how refreshing it is to find a site that

honestly writes about things they've discovered rather than just looking for a handout or giveaway before sharing with their

readers. You are truly genuine and we really appreciate that!”

Rodney Jerabek, Founder, Taut Canvas

http://www.babble.com/products/mom-products/best-design-blogs-mom-kid-baby-products-project-nursery/

http://strollertraffic.com/

http://bloumebaby.com/



http://nameyourdesign.com/

http://tautcanvas.com/default.asp


Engagement & Demographics

Website

150,943 Unique Visitors / Month

1,180,260 Pageviews / Month

3,046 RSS Feed Subscribers

29,139 Quantcast Ranking

4/10 Google Page Rank

Audience

72% Female

43% Age 18-34

31% Income: 60-100K

25% Has Kids 0-2

35% Has Kids 3-12

54% College Graduates

Social Media Footprint

7,551 Facebook Fans 4,393 Twitter Followers

Updated 3/11

Kate’s Fairy Garden Party by

The TomKat Studio

Weekly Newsletter

11,021 Subscribers 31% Open Rate


Sponsorship Opportunities At A Glance

Global Room by mbmorris9

# Sponsorship Benefit Size

1. Product Review

Introduce your product to a targeted audience as a “must-have” item by the Design Experts of Project Nursery.

(3) Photos 700pix wide

2. Weekly Newsletter Ad Reach the inboxes of 11,000+ opt-in email subscribers. 300x250pix

3. Blog Only Ad – Small Square Save with this cost-effective option reserved for small businesses only. Be seen with up to 500,000+ pageviews

monthly.

Square 125x125pix

4. Website Ad – Leaderboard & Medium Rectangle

Gain visibility with up to 1,200,000+ page views monthly. 300x250pix or 728x90pix

5. Giveaway

Enjoy both homepage and blog exposure. Be featured in our newsletter emailed to 11,000+ subscribers. Drive potential customers to both your website and social media accounts.

All while encouraging them to comment back with a favored item.

(3) Photos 700pix wide


#1. Product Review Policy

• Please forward product information and advise if

you are willing to send a sample.

• Samples are highly encouraged however, samples

will not be returned.

• Project Nursery reserves the right to use such

samples for promotional purposes as deemed fit.

• Negative reviews will not be posted.

• We cannot guarantee a review for all products

received.

Ferm Living Animal Wallpaper


#2. Weekly Newsletter Ad Policy

• A medium rectangle 300x250pix graphic is required.

• Accepted formats include png, jpg or gif.

• Placement of the ad is located within the right side

column.

• Only one ad will run per newsletter.

• Ads are non-refundable and payment must be

finalized prior to the run date.

Medium

Rectangle

(300x250)


#3. Blog Only Ad Policy Square

• A small 125x125pix ad graphic is

required.

• Accepted formats include png, jpg,

gif or animated gif.

• Placement of the ad is located in

the right sidebar of all

projectnursery.com/blog pages.

• Ads run monthly however they may

be prorated.

• Prices are subject to change at the

start of every quarter.

• Ads are non-refundable and

payment must be finalized prior to

the run date.

#4. Website Ad Policy Leaderboard & Medium Rectangle

• Please visit federatedmedia.net for

self serve ads, policies and

procedures.

Medium

Rectangle

(300x250)

Square

(125x125)

Leaderboard

(728x90)

https://advertisers.federatedmedia.net/explore/view/projectnursery?ref=individualpsp


#5. Giveaway Policy

• The contest period will run for 7 days beginning on Friday

at 12noon PST ending the following Friday at 11:59 pm

PST.

• The giveaway will be featured within a homepage

widget for 6 days (Friday to Thursday) and promoted via

Project Nursery’s social media accounts.

• A photo of the giveaway and a direct link to enter will be

featured within our weekly newsletter sent every Tuesday

to 9,500+ opt-in email subscribers.

• To qualify for extra entries, participants will be

encouraged to “Like” you on Facebook and/or “Follow”

you on Twitter.

• A $50 minimum value is required for all giveaways.

• Giveaways must be open to both US residents and

Canada.

• Giveaways are scheduled approximately 4-6 weeks in

advance.

• Please send specific photos or copy to Project Nursery at

least one week prior to your giveaway date; otherwise

photos and information will be taken directly from the

company’s website.

• Winners will be notified by Project Nursery and asked to

provide the supplier with their mailing information directly.

• All giveaways are to be sent directly from the supplier to

the contest winner within a timely fashion at no cost to

Project Nursery.

• Giveaways are non-refundable and payment must be

finalized prior to the feature.

The Hushamok


Payment

Invoices are generated via PayPal

Contact

Adrienne LaRocque

[email protected]

Twitter: @projectnursery

Facebook: projectnursery

Vintage Modern Nursery by Little Crown Interiors

mailto:[email protected]

http://twitter.com/projectnursery

http://facebook.com/projectnursery

Media Kit - Project Nursery

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