2022 MEDIA KIT | Fishermens News

The Advocate for the Commercial Fisherman

www.fishermensnews.com

2022MEDIA KITwww.maritimepublishing.com

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Print advertising leverages trusted editorial, complemented by relevant advertising, to create powerful relationships that influence and endure.

The dual immersion in trusted editorial and credible advertising provides Fishermen’s News advertisers with the visibility and the editorial credibility of the most widely circulated commercial fishing publication on the Pacific.

Print media has been demonstrated to be more effective than digital, online, TV, radio or ‘out-of-home’.

• Print magazines are most effective in reaching influential customers

• Print magazines are more trusted, inspiring and more influential than other media

• Print magazines provide a more positive environment than other media

• Brands that advertise in print magazines achieve higher brand favorability, purchase intent, and ad awareness than they do online

Advertising in magazine media increases sales

“We have subscribed to and advertised in Fishermen’s News for many years. The publication has covered the West Coast commercial fishing industry for more than seven decades and an ad placed in Fishermen’s News puts Hockema & Whalen in touch with Alaska and West Coast highliners.”Hal Hockema, Naval Architect, Hockema & Whalen Associates, Seattle, Washington, Bend, Oregon

“MER specializes in designing and building high quality custom marine power generation systems to suit your exact needs. Fishermen’s News specializes in advocating on behalf of the Pacific Coast commercial fishermen and our ad placements in the magazine help us reach these fishermen every month!”Bob Allen, MER Equipment

Print, Digital and Email AdvertisingEmail Newsletter and Website Advertising

Fishermen’s News offers digital and online products to help your company maximize its exposure to the West Coast commercial fisherman.

Dedicated Email Blasts

Single advertiser “owns” email content sent to entire Fishermen’s News email newsletter subscriber list of more than 3,000 (limited to 1 per month).

Fishermen’s News can help you reach your customers more quickly and efficiently.

Quality & QuantityFishermen’s News is the most widely-circulated commercial fishing publication in the nation among West Coast and Alaskan commercial fishing vessel owners and license holders.

Engaged and loyal readership

91% rely primarily or exclusively on Fishermen’s News for news about the industry.

Unmatched purchasing authority

79% are directly involved in the

purchasing decision.

95% of our subscribers live and work on the West Coast.

68% of our subscribers are license holders and/or captains.

99% of our subscribers are active in the commercial fishing industry.

ReachFishermen’s News is the most widely-circulated commercial fishing magazine on the US West Coast. We reach more commercial fishermen, from San Diego to St. Paul Island, than any other fishing publication.

AdvocacyFor more than 75 years, Fishermen’s News has advocated on behalf of the West Coast commercial fishing industry.

Our independence and location on the West Coast allows us to offer Pacific commercial fishermen and women a voice, something that

magazines based elsewhere in the country either can’t or won’t do.

Fishermen’s News “Fishing the West Coast” Calendar Sponsorships

Sponsor a month in the Fishermen’s News calendar! It’s an effective and affordable way to stay in front of the industry all year long!

Sponsored Content

Fishermen’s News now offers Sponsored Content in the magazine: Two-page spread with sponsored content that includes images/artwork; two-page spread that includes one page of sponsored content, images/artwork; and one full page advertisement, or one page of sponsored content and photography.

MARK NERO, MANAGING EDITOR

Mark Nero is a veteran maritime journalist who has written for numerous publications over the years, including Fishermen’s News and Pacific Maritime Magazine. He was named managing editor of Pacific Maritime Magazine in March 2021.

MARGARET BAUMAN, ALASKA BUREAU CHIEF

Margaret Bauman is an Alaska journalist and photographer with extensive background in Alaska’s industries and environmental issues related to those industries. A long time Alaska resident, she has also covered news of national and international importance in other states on the staff of United Press International, the Associated Press and CBS News.

KAREN ROBES MEEKS, REGIONAL EDITOR

Fishermen’s News regional correspondent, Karen Robes Meeks, spent several years covering the ports of Los Angeles and Long Beach, California for the Long Beach Press-Telegram and our sister publication Pacific Maritime Magazine.

EVERY COAST. EVERY MARKET SEGMENT.PRINT. DIGITAL. CLASSIFIEDS.

Maritime Publishing is a new media company focused on the commercial and advanced recreational sectors of the U.S. marine transportation and commercial fishing Industries.

If you sell products and services to mariners, port facilities, shipyards, or vessel owners, you’ll want advertising exposure in our growing family of well respected print and digital platforms.

Contact our sales team to help set up an advertising program to help you reach the entire U.S. maritime marketplace.

Editorial

AdvertisingKATIE HIGGINS, ADVERTISING SALES MANAGER

Katie Higgins has been in the publishing industry for more than 20 years. She has an extensive background in working with hunting/fishing and outdoor lifestyle magazines. She became advertising manager for Pacific Maritime Magazine in January 2020 and began managing Fishermen’s News in March 2021.

[email protected] or (206) 914-4248

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3980 Sherman Street, Suite 100San Diego CA 92110

(619) [email protected]

PUBLISHER Dave Abrams

[email protected]

MANAGING EDITOR Mark Nero

[email protected]

ADVERTISING MANAGER Katie Higgins (206) 914-4248

[email protected]

REGIONAL EDITORS Alaska Bureau Chief Margaret Bauman

(907) 240-5149 [email protected]

Karen Robes Meeks (562) 472-6341

[email protected]

SENIOR DESIGNER Kathy Samuelson

[email protected]

SUBSCRIPTION AND CLASSIFIED SERVICES

Sarah Spangler [email protected]

Subscribe to Fishermen’s News



maritimepublishing.com/advertise

mediakit_2022_FN_2021_1115

ADVERTISING SALESKatie Higgins • 206-914-4248 (mobile)

[email protected]

PRODUCTIONKathy Samuelson • [email protected]

2022 Editorial Calendarfishermensnews.com

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Maritime Publishing • 3980 Sherman Street, Suite 100 • San Diego CA 92110 Tel: 619-263-1638 • Toll Free: 866-300-5984 • E-mail: [email protected]

JANUARY2022 Season Preview: A look at the coming year at West Coast fisheries.

New Commercial Fishing Rules, Policies & Regulations: Changes at the regional, state and federal levels for 2022.

Ad Reservations: 11/19/21Materials Due: 11/26/21Mails: 12/13/21

FEBRUARYBoat Prep: Tips for getting a commercial fishing vessel in tip-top shape for the upcoming season(s).

Regional Report: British Columbia Fisheries: A look at the status of fisheries in BC.


MARCH Regional Report: Pacific Northwest Fisheries: A look at the status of fisheries in the Washington state and Oregon.

COVID-19: Two years after a pandemic was declared, how has it affected the West Coast commercial fishing industry?


APRIL Regional Report: Hawaii & California Commercial Fisheries: A look at the status of fisheries in the Golden and Aloha states.

Climate Change: How it Has Affected Pacific Commercial Fishing?: A look at how the industry and its resources have been affected by climate change.


MAY Regional Report: Baja California/Sea of Cortez Fisheries: A look at the status of fisheries on the Mexican West Coast.

Spill Response & Resiliency: The latest news on ways and methods used to respond to hazardous material spills in marine environments.


JUNEDeck Machinery: A look at new & improved reels, cranes, winches, power blocks and other deck machinery needed for commercial fishing.

IUU Fishing: Ways that it hurts legitimate commercial fishing, and prevention & control measures.


JULYBristol Bay/Bering Sea Report: A look at the status of fisheries in the area.

Refrigeration Equipment: An in-depth look at the technologies available for preserving catch quality.


AUGUSTMarine Propulsion Tech: What’s new in propulsion, from engines and gearboxes to propellers and jets.

Cold Storage/Distribution: The latest news in equipment and distribution techniques.


SEPTEMBERTrawl Technology: What’s new in electronics for your boat and gear systems.

Shipyards: News about boatbuilding, repowers, and retrofits.


OCTOBERAll About Crab: Preview, and review, of all crab markets from Alaska to Baja California.

Processing Equipment: Innovations in processing equipment and technologies.


NOVEMBERCrewman’s Special: Clothing, rain gear, on-board amenities and comforts to help those aboard feel more at home.

Safety: A look at new and emerging safety gear and devices that are or will be available to the commercial fishing industry.

Ad Reservations: 9/16/22Materials Due: 9/23/22Mails: 10/10/22BONUS DISTRIBUTION: Pacific Marine Expo*

DECEMBERPacific Fisheries Review: A look back at the important events at West Coast fisheries during the year 2022.

Fishing Careers: How to attract and keep hard working men and women in the commercial fishing industry.


BONUS DISTRIBUTION: International WorkBoat Show*


* Conference dates tentative until confirmed.

MAGAZINE TRIM SIZE 8.375” x 10.875” (add .25” for bleed)

PRINTING SPECIFICATIONS Pacific Maritime Magazine is printed on an offset press using a computer- to-plate production method. Paper is 67.6# coated stock using 150 line screen.

DIGITAL REQUIREMENTS Digital ads are required when supplying advertising material. All ads should be built at 100% of the reproduction size and should be no less than 266 dpi for scanned images and 600 dpi for line art.

2021_0910

OTHER CHARGESSPECIAL POSITION: Earned rate plus 15%. AD DESIGN & PRODUCTION: $100 – includes three revisions. Additional charges will apply thereafter at $155 per hour. INSERTS ACCEPTED: Rates furnished upon request. 15% discount for digital ready art when paid in full within 30 days of invoice. No discount on past due accounts. 1.5% per month finance charge on past due accounts.

PAGE UNIT (by inches) Width DepthFull Page (trim) 8.375" 10.875"

(live area) 7.25" 9.75"

(bleed) 8.625" 11.125"

Full Page (non-bleed) 7.25" 9.75"

Spread (trim) 16.75" 10.875"

(live area) 15.5" 9.75"

(bleed) 17" 11.125"

2/3 Page 4.5" 9.75"

Island 1/2 Page 4.5" 7"

1/2 Page 7" 4.875"

1/3 Page Square 4.5" 4.875"

1/3 Page Vertical 2.1875" 9.75"

1/4 Page Horizontal 4.5" 3.5"

1/4 Page Vertical 3.375" 4.875"

1/5 Page 4.5" 2.875"

• Unlisted sizes accepted. Please call.

Advertising Sales Katie Higgins • 206-914-4248 (mobile)

[email protected]

Production Kathy Samuelson

[email protected]

fishermensnews.com

www.maritimepublishing.comMaritime Publishing

3980 Sherman Street, Suite 100, San Diego CA 92110Tel: 619-263-1638 • Toll Free: 866-300-5984

E-mail: [email protected]

Full Page (Bleed)

8.625" x 11.125"(Trim)

8.375" x 10.875"

Full Page(No Bleed)

7.25" x 9.75"

Island 1/2 Page4.5" x 7"

1/2 Page7" x 4.875"

1/4 Page Vertical3.375" x 4.875"

1/4 Page Horizontal4.5" x 3.5"

1/5 Page Horizontal4.5" x 2.875"

1/3 PageSquare4.5" x4.875"

1/3 PageVertical

2.1875" x9.75"

2/3 PageVertical4.5" x9.75"

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IMAGE/RESOLUTION REQUIREMENTS All color images must be converted to CMYK. Scanned images should be 266-300 dpi at actual size of reproduction. Photos downloaded from web pages that have been saved at a low resolution (72-100 dpi) will not print clearly.

GRAPHIC FORMATS ACCEPTED: HIGH RESOLUTION PDF, JPG

SOFTWARE PROGRAMS NOT ACCEPTED We cannot accept digital ads created in Microsoft Publisher, Microsoft PowerPoint or Microsoft Word.

E-MAILING FILES Files of 10MB and smaller can be e-mailed to: Katie Higgins at [email protected] . For files larger than 10MB please call for more information: 206-914-4248 (mobile).

2022 Print Advertising Rates and Specifications(per insertion)

Display Ads 1x 3x 6x 12x

BW 4-CLR BW 4-CLR BW 4-CLR BW 4-CLR

Full Page $2,638 $2,553 $2,359 $1,894

Spread $4,222 $4,082 $3,764 $3,030

2/3 pg $2,146 $2,035 $1,865 $1,559

1/2 pg $1,950 $1,908 $1,778 $1,448

1/3 pg $964 $1,537 $929 $1,504 $826 $1,400 $718 $1,114

1/4 pg $826 $1,400 $774 $1,348 $645 $1,220 $606 $947

1/5 pg $732 $1,305 $694 $1,267 $628 $1,201 $544 $891

Covers (prices include 4-color)

Outside Back $3,425 $3,293 $3,141 $2,562

Inside Front $3,313 $3,162 $2,948 $2,450

Inside Back $3,184 $3,121 $2,862 $2,364


Problem Solvers(12x contract only)

BW 2-CLR 4-CLR

4.5 x 4 $5,124

4.5 x 2 $1,393 $2,339 $2,562

4.5 x 1 $835 $1,782 $2,005

2.1875 x 1 $474 $1,420 $1,643

Classified

1 –4x $76 column inch



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ADVERTISING SALES Katie Higgins [email protected] • 206-914-4248fishermensnews.com

TM

Email Newsletter and Website

Fishermen’s News offers digital and online products to help your company maximize its exposure to the West Coast commercial fisherman.

The weekly news blast reaches the West Coast highliners with an industry leading open rate of more than 20 percent!

Not a compilation of old news, but fresh weekly stories written specifically about and for the West Coast fishing fleet, FN Online covers breaking news affecting Pacific Coast fishermen, and our cost-effective and efficient ad placements link those subscribers directly with advertiser websites.

Dedicated Email Blast

Single advertiser “owns” content sent to entire Fishermen’s News email newsletter list of more than 3,000 subscribers. Limited to one per month.

2022 Email Newsletter and Website Advertising Rates

Email Newsletter Advertising Rates

Top Leaderboard 728 x 90 pixels $795

Top Half Page 300 x 600 pixels $795

Top Medium Rectangle 300 x 250 pixels $618

Subsequent Half Page 300 x 600 pixels $595

Subsequent Medium Rectangle 300 x 250 pixels $395

Dedicated Email Blast $1,095

Website Advertising Rates

Top Leaderboard 728 x 90 pixels $795

Top Half Page 300 x 600 pixels $795

Top Medium Rectangle 300 x 250 pixels $595

Subsequent Half Page 300 x 600 pixels $595

Subsequent Medium Rectangle 300 x 250 pixels $345

Ask about frequency discounts

Formats accepted: JPG, GIF, PNG

Dedicated email: Supply content as html (600 px wide) or provide copy and images/graphics.

www.maritimepublishing.com

EMAIL NEWSLETTER

WEBSITE


fishing the west coast2023 calendar

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

1 2 3 4 5 6 78 9 10 11 12 13 14

15 16 17 18 19 20 2122 23 24 25 26 27 2829 30 31

January2023

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POS_2020_FT_FN_calendar_10x1-875.pdf 1 10/2/2019 10:07:15 AM

Martin Luther King Jr. Day

New Year’s Day

Calendar Photo Contest

We have put out the call to our readers

to send in photos that capture the

essence of the Pacific Coast fishery

and winners will receive $150 in prize

money, a complimentary subscription to

Fishermen’s News and 25 calendars to

share with family and friends. We are also

offering supporters of the Pacific Coast

fleet the opportunity to sponsor a month

of the calendar to receive the benefits

listed below.

SPECIAL OFFER…• Sponsor a page in the FN Calendar and earn a

$500 discount on a display ad in the December 2022 issue of Fishermen’s News.

• Sponsorship is limited to 12 participants. Reserve space today!

Calendar Sponsorship Sponsorship Benefits Include:• Prominent ad placement on the sponsored

month. Add a note to any date included on that month!

• Sponsorship advertising space at the bottom of each month is 10” x 1.875”

• Company logo included in Fishermen’s News calendar promotional materials, including the November 2022 edition with a bonus distribution at Pacific Marine Expo

• Company logo included in online calendar promotional materials

• 25 copies of the 2023 Fishermen’s News Calendar

• Rate: $1,900

Advertising Sales Katie [email protected]

206-914-4248www.maritimepublishing.com

Fishermen’s News Calendar Photo Contest and Sponsorship –

Reach the West Coast Fishing Industry all year!

RESERVATION DEADLINE: AUGUST 26, 2022

2022 MEDIA KIT | Fishermens News

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