2021Media Kit Lakeland’s City Magazine

INSPIRING AND INFORMING LAKELANDERS WITH STYLE AND SUBSTANCE

ince launching in 2012, The Lakelander has bolstered city pride

by elevating the stories of our community by telling them with beauty and care – celebrating the creativity, compassion, and success found in Lakeland, Florida. This year we are thrilled to reach thousands more though our rapidly expanding digital presence and curated live experiences alongside our trusted print publication.

S

Winner of three American Advertiser Federation & three Florida Magazine

Association Awards

About The Lakelander

Our Influence

akelanders live, eat, give, work, and play in Lakeland. We reach

locals that actively invest in their city and want to get the best out of it. Join us in engaging this exceptional group of locals through high quality content.

L

WE REACH LAKELANDERS

I N P R I N T E X P L O S I V E

D I G I TA L

G R O W T H READERSHIP PRINT + DIGITAL FLIPBOOK

50,000 PRINTED COPIES / 12 ISSUES ANNUALLY

15,000*

CITY-WIDE DISTRIBUTION

OVER 100 LOCATIONSRetail BusinessesRestaurantsLocal Events and ShowsHotelsProfessional OfficesCustom Stands in Various Lakeland Locations

JUNE 2018

thelakelander.com relaunches with two weekly newsletters – This Week in

Lakeland & The Weekender

SEPTEMBER 2018

Newsletter subscribers reach

10,000

AUGUST 2019

Combined social mediafollowing exceeds

Q E D

21,000

MARCH 2019

Monthly web traffic exceeds

30,000JULY 2019

Our interactive local directory launched with 140 curated businesses and

continues to grow

GUIDE

*Expanded distribution coming Spring 2020

Our Audience

INFLUENTIAL.ACTIVE. LOCALLY ENGAGED.MEET OUR READERS.

WOMEN

AGES 35-54

MORE THAN $76K

CHARITIES

HOMEOWNERS

48% DINE OUT

50%

EDUCATED

Make up 74% of our readership

43% of our readers are

64% of our readers earn

78% of our readers give to local

80% of our readers are

3-8 times per week

See a concert, movie, or sporting event every month

79% of our readers have college degrees

Content

TASTEOur most popular section, featuring flavorful recipes by expert food writers and coverage of Lakeland’s growing culinary scene

PEOPLEFrom local leaders, to heartwarming stories of human kindness, we introduce our readers to Lakelanders that inspire the best in all of us.

STYLE, HEALTH & BEAUTYTips and recommendations to keep you looking and feeling your best.

CULTUREWe explore the local customs that make this community special in addition to emerging music and the arts.

PHILANTHROPYChronicling Lakeland’s giving spirit

NATUREKeeping us connected to the land and lakes we call home

SHELTERAppreciating local architecture and inspiring your next home or garden improvement

Content

THE GREATER LAKELAND AREA

N O W C O V E R I N G

N E W Starting Issue #56

We recongnize that with Lakeland’s growth comes influence beyond our city limits. This expanded reach is an opportunity to serve our readers and partners better. Starting in Spring 2020, we will be adding to our content and distibution to include this growing audience.

5,000ADDITIONAL COPIES DISTRIBUTED

IN WINTER HAVEN, AUBURDALE AND

SURROUNDING AREAS

NEW EDITORIALCURATED COVERAGE OF NEWS

AND STORIES THROUGHOUT POLK

COUNTY AND CENTRAL FLORIDA THAT

ARE RELEVANT TO READERS IN THE

LAKELAND METRO AREA

12,000ESTIMATED ADDITIONAL READERS

FOR ADVERTISERS TO REACH

Editorial Calendar

M O N T H / I S S U E

V I D E O & D I G I TA L S P E C I A L S

J A N U A R Y / 6 1

F E B R U A R Y / 6 2

M A R C H / 6 3

A P R I L / 6 4

M AY / 6 5

J U N E / 6 6

J U LY / 6 7

A U G U S T / 6 8

S E P T E M B E R / 6 9

O C T O B E R / 7 0

N O V E M B E R / 7 1

D E C E M B E R / 7 2

T H E M E S P E C I A L S E C T I O N S E V E N T S *

* Some events may be advertiser dependent

Revised 11/20

ShelterBeautiful local homes and

gardens + helpful DIYs

TasteRestaurants and recipes

The Women’s IssueA book of inpiration about

and for the Lakeland woman

Secret Supper Club

Soundcheck Live*

VIP Reception

Local MavericksIdeas and people challenging

conventions by thinking differently

Florida Road TripExplore the landscapes and history of our iconic state

Adventure Gear Guide

Music & CultureThe latest in local pop

and fine art

Island InfluenceA spotlight on the culture of

Lakeland’s Carribbean community

The Lakelander EntertainsIdeas for a season of hosting and

celebration

The Vision IssueAn ambitious look at Lakeland’s

next 10 years and beyond

Women of the Year

The Spa Tour

Guesthouse*

Health & BeautyThe latest and greatest to look

and feel your best

Lakelander MadeOur annual celebration of local

artisans and entrepreneurs

Lakelander MadeHoliday Gift Guide

Lakelander Made MarketA Night to Honor Makers

Give LkldLakeland’s enduring tradition of

philanthropy2021 Year in Review

2021

Soundcheck - Performances from Lakeland musicians

Summer Staycation (May) -Local ways to get away without going far

Rates & Premium Positions

(Inquire for availability)P R E M I U M P O S I T I O N S

BACK COVER

INSIDE FRONT COVER SPREAD

INSIDE SPREAD – 2nd POSITION

INSIDE SPREAD – 3rd POSITION

INSIDE BACK COVER

TOC #1 - FULL PAGE

TOC #2 - FULL PAGE

TOC #3 - FULL PAGE

EDITORIAL – FULL PAGE

EDITORIAL – 1/3 VERTICAL

CONTRIBUTORS – 1st FULL PAGE

CONTRIBUTORS – 2nd FULL PAGE

CONTRIBUTORS – 1/3 VERTICAL

MASTHEAD – FULL PAGE

MASTHEAD – 1/3 VERTICAL

SECTION PLACEMENT – FULL PAGE

$3,500 /issue

$3,750 /issue

$3,495 /issue

$3,250 /issue

$2,500 /issue

$1,750 /issue

$1,750 /issue

$1,750 /issue

$1,750 /issue

$875 /issue

$1,750 /issue

$1,750 /issue

$875 /issue

$1,750 /issue

$875 /issue

$1,675 /issue

4 x1 x

$3195

$1695

$995

$775

$595

$2995

$1495

$895

$695

$495

S P R E A D

F U L L

1 / 2

1 / 3

1 / 4

1 0 x

$3500

$1995

$1095

$895

$645

J A N U A R Y # 6 1

F E B R U A R Y # 6 2

M A R C H # 6 3

A P R I L # 6 4

M AY # 6 5

J U N E # 6 6

J U LY # 6 7

A U G U S T # 6 8

S E P T E M B E R # 6 9

O C T O B E R # 7 0

N O V E M B E R # 7 1

D E C E M B E R # 7 2

12.15.20

1.15.21

2.15.21

3.15.21

4.15.21

5.15.21

6.15.21

7.15.21

8.15.21

9.15.21

10.15.21

11.15.21

12.31.19

1.20.20

2.20.20

3.20.20

4.20.20

5.20.20

6.20.20

7.20.20

8.20.20

9.20.20

10.20.20

11.20.20

A D D E A D L I N E A R T D E A D L I N E

D E A D L I N E S

R AT E S P E R I S S U E

Advertising Opportunities

PRINT SOLUTIONS Our print audience is one of the most coveted in the local market. Make a lasting impression with your brand with a variety of print marketing formats ranging from display ads to editorial integration.

D I S P L AY A D S

CUSTOMARTWORK & SOLUTIONS

S P E C I A L S E C T I O N S H I G H I M PA C T

Multi-page spreads, full-page, and fractional ads available. Refer to rate card for pricing

and sizes.

Highly engaging guides and lists paired with rich editorial

content. Refer to Editorial Calendar for topics.

BellybandInsert

Bookletand more

Need a new ad concept or comprehensive multi-platform marketing strategy? Work with our in-house creative studio to develop assets and strategies tailored to you with our audience in mind.

with

lkldr

lkldrC R E A T I V E

C R E A T I V E

lkldr

Advertising Opportunities

DIGITAL SOLUTIONSFrom display ads to sponsored and native content, thelakelander.com is the perfect place to reach our readers with targeted and trackable campaigns. Our newsletters, CityGuide, videos, and articles engage a desirable hyper-local audience perfect for achieving responsive and timely objectives.

D I S P L AY A D S

Homepage TakeoversEditorial Feature Sponsorship

L I S T I N G S

Advertise your business with promotions and specials on Lakelander CityGuide.

C O N T E N T

Sponsored ContentNative ContentSponsored Social Sharing

V I D E O

N E W S L E T T E R Sk

Sponsor an editorial video series. Or produce a custom campaign with our creative studio.

This Week in Lakeland Articles and after-work events

Weekly

The WeekenderRecommendations,

weekend reads, and eventsWeekly

The TastemakerFood and drink recipes with bar and

restaurant recommendationsMonthly

Advertising Opportunities

LIVE EXPERIENCESThis year we are looking forward to expanding our offering of events to give Lakelanders more ways to connect with our city and maybe discover something new. This also creates new opportunities for advertisers to reach audiences in innovative and tangible ways.

E V E N T S

Secret Supper Club

Guesthouse

Issue Release Parties

Lakelander Made Market

A Night to Honor Makers

Cocktail Tastings