MEDIA DATA 2021

PHILOSOPHYThe handy trade magazine IMAGINE defines travel and lifestyle, as well as everything that’s useful to us when we’re on the go, in a new and unusual way. Put simply: travel and lifestyle isn’t just about presenting the most expensive or extravagant hotels and locations in the world. Travel and lifestyle might include very personal and at the same time inspiring moments – whether on an adventure trip or in a trendy hotel or in some other accommodation in a beautiful location.

We capture the most beautiful moments and destinations in Switzerland and abroad for our readers. And we serve all target groups, whether so-called DINKS (double income, no kids), families, adventurous types, business travellers, and lots more. We present fantastic wellness and hiking regions and their hotels, including cultural highlights and events, and whisk you away to the most beautiful places in the world. IMAGINE presents gadgets that make travelling even easier, even more entertaining and even more exciting. We also present the people behind the stories, countries and regions, give tips on special events, and provide exciting glimpses behind the scenes.

With a print run of 42’500 copies, IMAGINE offers a wealth of exciting ideas, travel reports and extraordinary photo series. Four times a year, we take our readers into a world full of rich experiences and capture beautiful moments and destinations.

IMAGINE presents you travel moments in a stylish layout, articles founded on expert knowledge, and first-class photographs. The practical magazine sets new standards as a kind of «travel guide». IMAGINE is a travel magazine that not only awakens the desire to travel, but also the desire to dream and discover.

EDITORIAL DEADLINE23. February 202105. May 202103. August 202111. November 2021

AD DEADLINE09.March 202119. May 202117. August 202125. November 2021

ISSUESpring 2021Summer 2021Autumn 2021Winter 2021 / 22

PUBLICATION30. March 202109. June 202107. September 202116. December 2021

PUBLICATION DATES

PRICE* IN CHF 3 800.–6 400.–4 900.–5 800.–1 960,–1 960,–1 280,–3 200,–5 800,–7 200,–1 950,– per pageon requeston request

FULL BLEED (WIDTH × HEIGHT)175 × 245 mm + 3 mm350 × 245 mm + 3 mm175 × 245 mm + 3 mm175 × 245 mm + 3 mm175 × 122,5 mm + 3 mm 84,5 x 245 mm + 3 mm175 x 81 mm + 3 mm

FORMAT1 / 1 full page2 / 1 pages (panorama page)Inside back coverOutside back cover1/2 page horizontal1/2 page high1/3 page horizontal1/1 advertorial**2/1 advertorial **3/1 advertorial **Report (from 4/1 pages) **Cover + title storyPhoto spreads, special formats, sample supplements and special prints

PRICES

Editorial AG | Attn. Frau Serpil Türkmen | Ceres Tower | Hohenrainstrasse 24 | CH-4133 Pratteln | s.tuerkmen@editorial.agADMINISTRATION, RESERVATIONS AND BOOKINGS

Editorial AG | Ceres Tower | Hohenrainstrasse 24 | CH-4133 Pratteln | info@editorial.ag* All prices are exclusive of statutory VAT.

** Text and images supplied by customerDiscount advertisements per year: 2 advertisements 3 %, 3 advertisements 5 %, 4 advertisements 7 %; advisory commission: 15 %

CIRCULATION

The Customer Ground Service AG (CGS AG) at the Swiss airports Zurich and BâleMore than 122 five- and four-star superior hotels in Switzerland (contractually agreed, www.prestigehotels.ch)Tour operators and travel agenciesPrime venues at medical practices, lawyers, hair dressers, golf, tennis and other sports clubs, boutiques, jewellers & watch retailers, restaurants etc. through an external distribution companyEdelweiss C-Class InflightOn around 600 long-haul and short-haul flights per quarter, Edelweiss Air passengers can read the IMAGINE magazine.

Sold by the Valora Holding AG at all Press & Books Shops in Switzerland

Additional circulation: (4 000 – 8 000 copies) for prestigious events and travel fairs like e.g. the Ferienmesse Bern and FESPO Zürich.

These appearances additionally generate an interesting readership.

Distribution partners:

42’500 copies

DIGITAL ISSUE

IMAGINE is available online via the Share Magazines app and is therefore the perfect companion on the go. In addition to magazines, the app also offers newspapers and works without registration. All that is needed is wi-fi and location services. IMAGINE is also available via the Readly app. One advantage over the print version is that reading via app is more hygienic on the user’s own device and the the favorite magazine is never out of print.

IMAGINE is also available in the tourism and hospitality sector: Via Media Carrier’s web-based Media Box, you can use the magazine with more than 20 airlines, such as Singapore Airlines or Virgin Atlantic and Lufthansa Group with Austrian Airlines, Eurowings, Brussel Airlines, Lufthansa, SWISS, Air Astana, LOT as well as Lübeck Air and more than 30 international hotel groups, such as Mandarin Oriental, Radisson Blu, Steigenberger et cetera. Thanks to this extensive network, IMAGINE is available worldwide.

This service is now being expanded by PressReader, one of the world’s largest one of the world’s largest platforms for magazines and newspapers in various languages. Thanks to our partnership with PressReader you can enjoy IMAGINE with Qatar Airways, British Airways, Etihad Airways, Turkish Airlines, Air Canada, Iberia, Cathay Pacific, Air Lingus, Alaska Airlines such as Aspire, Club Aspire Lounges, escape Lounges and Accor Hotel Group, Scandic Hotel Group, Marriott Hotels & Resorts, Melia Group, Hilton Hotels & Resorts, IHG Hotels and many other partners. In the PressReader library you can download the complete issue can be saved to your own device for reading while traveling. Once downloaded, the issue can be kept and read anywhere, anytime. It switch between the original print view and a mobile-optimized text view optimized for cell phones.

Text between 1 500 and 1 600 characters with a picture and three to four photos for the picture gallery. If you have a large number of pictures (e.g. from a trade fair or event), we recommend a photo series.

The advertising material must be delivered according to general specifications. Flash or GIF may be used. Placement and delivery of advertising material (j.wuethrich@editorial.ag).The lead time for activation is usually at least three working days. Combined discounts for print & online on request.

BannerSkyscraperRectangleHalf PagePop upOnline-PR

Unique Clients 75’047 / monthSeitenaufrufe 130’557 / month* All prices are exclusive of statutory VAT.

FORMAT160 × 600 pixel300 × 250 pixel300 × 600 pixel(HTML / responsive)

ONLINE BANNER

ONLINE PR

1 MONTH1 950.–1 950.–2 200.–4 800.–1280.–

1,941:47

PRICE* IN CHF / PER WEEK

480.–

Pages per sessionsAverage session duration

3 MONTH25 % discount

2 820.–

12 MONTH50 % discount

9 260.–

57%100’000–200’000 CHF / Euro

38%>200’000 CHF / Euro

5%<100’000 CHF / Euro

INCOME

54%town

34%city catchment area

12%country

NEIGHBOURHOOD

12%employed

29%self-employed

59%Executive position Decision-making position

WORKING POSITION

76%35–65-year-old

12%> 65-year-old

11%20–35-year-old

AGE

45%male

55%female

GENDER

43%subscribers

49%airports, hotels, restaurants, etc.

8%exclusive jobs / events

READERS

TECHNICAL INFORMATION

Magazine format 175 mm wide, 245 mm highResolution 300 dpiBleed 3 mmPrinting 4c Euroscale (CMYK)Finish Adhesive bindingPaper cover 300 g / m², gloss with matt finish on one sidePaper inside 115 g / m², illustration print paper with gloss finishPrint documents High-End-PDF/X

DATA SUBMISSIONS AND PRESS MATERIAL

Editorial AG | z. Hd. Frau Sandra SchneiderCeres Tower | Hohenrainstrasse 24 | CH-4133 Prattelns.schneider@editorial.ag

IMPORTANT! Please ensure that the pictures and texts are embedded in the PDF. We cannot be held liable if files do not conform to requirements (resolution too low, wrong colour setting, non-embedded texts). As our magazine is bound with adhesive, please allow a margin of about 10 mm from the outside and inside edges in the layout of full-bleed advertisements so that all the information can still be read when the magazine is printed.

IMPRINT

OWNER Editorial AGCeres Tower | Hohenrainstrasse 24 | CH-4133 Prattelninfo@editorial.ag | www.editorial.agTelefon +41 61 551 39 40 | Telefax +41 61 551 39 49

MANAGING DIRECTOR Peter Levetzow | p.levetzow@editorial.ag

PUBLISHING DIRECTOR Hasan Dursun | h.dursun@editorial.ag

MEMBER OF THE BOARDJan Tanner | j.tanner@editorial.ag

HEAD OF SALES Elias Thaler | e.thaler@editorial.ag

SALESCarmen Helde | c.helde@editorial.agVirginie Vincent | v.vincent@editorial.agFranco D’Elia | f.delia@editorial.ag

EDITOR IN CHIEF Joël Ch. Wuethrich | j.wuethrich@editorial.ag

HEAD OF PRODUCTION & ART DIRECTOR Sandra Schneider | s.schneider@editorial.ag

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