Media Kit 2021 - St. Joseph Communications

media.

Media Kit 2021

SJC is the largest Canadian publisher of trusted brands that serve communities of loyal fans, which can be leveraged by our advertising partners.

We produce best-in-class content through our premium print, digital and social brands. Our reach extends coast to coast, touching more than 17.9 million Canadians through our portfolio of national and local media brands, allowing advertisers to reach and engage with Canada's most sought-after consumers.

2

We connect to our influential and discerning audiences through trusted, entertaining, empowering, innovative, authentic and inclusive journalism and storytelling.

As a media company for the future, with a remarkable past, we strive to be as diverse and inclusive as the communities we serve.

We are beyond content.

We are SJC Media.

media.

med

ia.

3Source: Vividata (Fall 2020), Google Analytics (September 2020)

Targeted audiences for advertiser efficiency

GENERAL INTEREST

NEWS & BUSINESS

STYLE CITY

MASS

LUXURY

WOMEN URBAN PROFESSIONAL

MeetOurAudience.

That’s 60% of all Canadian adults and 68% of English Canada

WE REACH

17.9 MILLION

CANADIANS

ANNUALLY

4Source: Vividata (Fall 2020), Google Analytics (September 2020)

MultigenerationalDemographic

Specialized Audiences

Gen Z‘96-’05

Gen Y‘80-’95

Gen X‘66-’79

Boomers‘46-’65

Pre-BoomBefore ‘46

Annually Avg. Month

57%

65%

60%

58%

68%

33%

39%

36%

34%

40%

HHI $200K+124 Index

Luxury Market127 Index

University Grads122 Index

Frequent Flyers112 Index

Have Kids <12 Yrs.125 Index

Annually Avg. Month

73%

72%

70%

69%

71%

42%

41%

41%

39%

41%

5

Annual reach, Canadians 18+Coast to Coast

Source: Vividata (Fall 2020), Google Analytics (September 2020)

Victoria 70%

64%

62% 61% 69%

72%

32% 56%Vancouver 71%

Edmonton 61%

Calgary 65%Saskatoon 58%

Regina 56% Winnipeg 69%

London 64%

Toronto 81%

Montreal 35%

Ottawa 74%Saint John 67%

Halifax 60%

St. John’s 60%

Love Shopping / Buy First / Give AdviceTotal Adults

Chatelaine (Print)

Chatelaine (Digital)

Châtelaine (Print)

Châtelaine (Digital)

FASHION (Print)

FASHION (Digital)

HELLO! Canada (Print)

HELLO! Canada (Digital)

Maclean’s (Print)

Maclean’s (Digital)

Toronto Life (Print)

Toronto Life (Digital)

Today’s Parent (Print)

Today’s Parent (Digital)

6

Influencing the InfluencersPrint and DigitalSJC Media audiences extend your message beyond advertising. They are influencers within their orbit. They love shopping. They are the first among peers to try new products. They areopinion leaders for purchase advice.

253

124

100

180

124

226

174

223

217

152

122

130

164

130

178Base: Total Canada, Adults 18+Source: Vividata (Fall 2020), Google Analytics (September 2020)

Standard slide

7

OurMediaServices.

ON THE

PAGE AND

BEYOND

Our print media offering provides a multi-sensory experience and commands the undivided attention of our readers; no small feat in today’s digitally dependent world.

Whether it’s sponsoring one of our signature events, a store opening, product launch, aconference, virtual or live event, we plan for and with you.

We’re journalists, technologists and strategists who work with ambitious brands to tell their most defining stories.

Our robust network of digital sites and newsletters were designed with advertisers top of mind. With strategically positioned ad placements optimized for engagement.

Prin

t

Digi

tal

Soci

al

Bran

ded

Cont

ent

Mem

bers

hip

& E

vent

s

We’ll help tailor your brand story to one of our core audience groups, whether it’s a print magazine ad delivered to the home of a devoted subscriber, digital custom content amplified by homepage integration or a unique sponsorship tied to one of our signature events.

7

Get access to our highly qualified audience across every social platform that matters. Seamlessly integrate your messaging into the feed of our dedicated followers.

Magazines are great at building communities

Magazines have large, targeted audiences who are highly engaged.

Magazines are trustworthy and brand safe in a world where that is difficult to find.

Magazine advertising is lasting and works over time to build brands.

Magazine advertising is welcome by readers and highly effective and memorable.

Magazines are an essential part of a 360° media planand enhance other advertising.

WHY

MAGAZINES

MATTER

Brands that include print advertising as a touchpoint in a multi-channel strategy can incite meaningful connection with our audience and benefit from increased brand response. We’ll share our passion for print and help you integrate the tactile benefits of physical communications.

Print. Print....Print. Pr….. Print. P…..t. Print.Print. Print.

11.6+ MILLIONMONTHLYREADERS

8

COVERS

FULL PAGE

SPREADS

PARTIALS

INSERTS

OUTSERTS

Source: Vividata (Fall 2020)

ocial. Digitalital & Social.

Digital & SocDigital sdsd

Soc Digital

19M+ Views Monthly

543K+ Subscribers

201K+ Subscribers

8.8M+ Social Footprint

Our robust network of digital sites, newsletters and social solutions help your brand target a qualified audience in a brand-safe environment. Our digital campaigns are optimized to deliver the KPIs that matter to you most, be it awareness, engagement or conversion.

SWIPE.

CLICK.

CONVERT.

WEBSITE DISPLAY

NEWSLETTER ADS

DEDICATED EBLASTS

SOCIAL POSTS9

Source: Vividata (Fall 2020), Google Analytics 3-Month Average (November 2020), *Canada Only

ntent. Branded...nded Content.Branded Conte anded Content

ssanded COur team of strategists, editors and visual creators will work with you to align your brand, product or messaging with the most appropriate brand(s) and platforms to propose a creative, custom program that will advance your KPIs while also achieving relevance with our audiences.

• Short- and long-form sponsored content

• Interactive digital design

• High-impact styling + photography, including cover integration

• Video conception, storyboarding + production

• Research + reporting

• Influencer marketing

• Recipe development

• Product testing + seal programs

• Podcasts

• Social media campaigns + strategy

• SEO Strategy

• Newsletter development

• White label content development

• Contests + Sampling

• Ad creative

• Infographics + illustrations

These are the highest YouTube engagement numbers Stella Artois has had to date.”Michelle Skea, Senior Brand ManagerStella Artois

CREATE

ONCE.

PUBLISH

EVERYWHERE.

SPONSOR CONTENT

INTEGRATED EDITORIAL

CLICK HERE for the Stella Artois, Summer 2020 Case Study

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Our Branded Content team has perfected the art of crafting stories that will resonate with our audiences. Through deep collaboration, we’ll build an authentic and engaging editorial sponsorship or integration that seamlessly pushes your objectives forward.

https://www.stjoseph.com/work/test-work/

ntent. Membership... nhip & Events.... ship & Events.ntent. Membership

Events

MEMBERSHIP SERVICES

EVENTSMarketing & Awareness:• We manage the promotional campaign, invites,

ticketing, RSVPs and production of all assets; as well as targeted invitations or deployment of a promotional campaign across our robust channels.

Content:• Social coverage during the event with the option to

have an editor on-site to co-host, participate in a panel or curate content. Full-page and/or digital post-event coverage can be included.

EXPERIENCE.

ENGAGE.

INFLUENCE.

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Explore innovative digital and experiential solutions designed to drive thought leadership, aspirational brand storytelling, and meaningful connection with SJC Media’s most engaged members and readers.

Membership Service Marketing Solutions:• Turn-key experiential powered by our dynamic membership programs, including TL Insider.• Ensure attribution, ROI and add valuable touches throughout the customer journey through Direct-to-

Consumer and E-commerce solutions, like The TL x FASHION Beauty & Wellness Box.• Tell your brand story powered by custom content solutions like Digital Residency.

Whether it’s sponsoring one of our signature events, a store opening, product launch, a conference, virtual or live event, we plan for and with you. Partnering with SJC Media events provides excellent value, reach and return. All-inclusive, customized programs that include management from start to finish, securing top vendors for catering, signage, photography, entertainment and more.

12media.

MeetOurBrands.

BRAND MISSIONS

PUBLISHING CALENDARS

RATES

We believe that thoughtful journalism has the power to inform and inspire. Each month, our portfolio of brands reaches millions of Canadians who choose to engage with our brands to access authentic, trusted content.

13 Canadian Business 15 Chatelaine English 17 Châtelaine French 19 FASHION21 HELLO! Canada 23 Maclean’s25 Today’s Parent27 Toronto Life

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Canadian Business is growing in 2021, building on its platform as a trusted media brand and social network for the country's fastest growing companies and their innovative leaders, who are changing Canada for the better. Increasingly business executives and founders are not what we consider the traditional C-Suite norm. They represent the gamut of industries; they're young; they’re women; they’re diverse; they’re children of immigrants; they’re online. Canadian Business gives these front runners, and those who want to learn from them, the tools, resources, networking opportunities and inspiration to innovate, connect and continue to challenge the status quo. 2021 brings a reformatted magazine (published three times a year) and redesigned website that will leverage the distribution and promotional network of our owned and operated brands.


Audience Insights

34,800+

5,600+

57,000+

E-newsletter 14,000+

1,500+

FemaleMaleUrbanPGSKey AgeAvg. HHI

33%67%79%77%35-49$96K

Digital

UV* Monthly

Views* Monthly

137,000+ 281,000+

Audience Insights

PUBLISHING CALENDAR

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Issue Space Close Material Close Impact Date On-Sale Date

June 2021 Apr 22 Apr 29 May 13 May 20

October 2021 Aug 19 Aug 26 Sep 9 Sep 16

December 2021 Oct 14 Oct 21 Nov 4 Nov 11

Platform Ad Unit(s) Rate

Display Leaderboard, Big Box, Skyscraper, Mobile Leaderboard/Banner, Half Page, Expandable Banners, In-Banner Videos

Starting at $25/CPM

Homepage Takeover (POE) Leaderboard, Big Box, Wallpaper, Mobile Leaderboard/Banner, Sliver or Billboard

$1,000/Day

EDITORIAL

HIGHLIGHTS

• Canada’s Best Managed Companies in partnership with Deloitte

• Growth List: Canada’s Fastest Growing Companies

• Growth 2021: CEO SummitPRINT RATES

DIGITAL RATES

Ask your sales representative for print rates.

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Chatelaine helps Canadian women aged 40+ lead more empowered lives by providing inspired solutions, thoughtful conversation and a sense of community. Our mission? To embrace the mess, imperfection and realness of life—and to have some fun along the way. In each issue (and our website) you’ll find delicious recipes that always work, affordable fashion and beauty picks with an emphasis on Canadian brands, joy-sparking décor inspiration, science-based health advice and award-winning journalism on issues that matter to Canadian women.

ENGLISH


Audience Insights

161,460+

76,800+

66,300+


522,500+

FemaleUrbanPGSKey AgeAvg. HHI

76%72%89%45-64$79K

64%77%87%25-44$79K

Print Digital

Avg. Issue

UV* Monthly

Views* Monthly

3,014,000+ 672,930+ 2,235,700+

Audience Insights


February/March 2021 Jan 5 Jan 8 Jan 29 Feb 4

April 2021 Feb 19 Feb 25 Mar 19 Mar 25

May/June 2021 Apr 1 Apr 8 Apr 30 May 6

July/August 2021 May 28 Jun 3 Jun 25 Jul 1

September 2021 Jul 23 Jul 29 Aug 20 Aug 26

October/November 2021 Sep 3 Sep 8 Oct 1 Oct 7


January/February 2022 Nov 26 Dec 2 Dec 24 Dec 30

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ENGLISH

Freq. Disc. % Discount Page Rate DPS Rate1X $28,170 $49,298

3X 25% $21,128 $36,973

6X 35% $18,311 $32,043

8X 45% $15,494 $27,114

EDITORIAL

HIGHLIGHTS

• Beauty Seal Program (with Châtelaine French)

• Summer Fun Guide

• Made-in-Canada

• Holiday Cookie Guide

IN EVERY ISSUE

Agenda: What you need to read, watch and listen to this month.

Style: Affordable fashion and beauty picks with an emphasis on Canadian brands.

Home: Joy-sparking decor inspiration, featuring attainable spaces and the stories behind them.

Health: Science-based health advice for an often overlooked demographic: middle-aged women.

Life: Award-winning journalism and real-life stories on everything that matter to Canadian women.

Food: Delicious, triple-tested recipes that work—for every day and special occasions.

PUBLISHING CALENDAR

PRINT RATES

DIGITAL RATES


DisplayLeaderboard, Big Box, Skyscraper, Mobile Leaderboard, Mobile Banner, Half Page, Expandable Banners, In-Banner Videos

Starting at $20/CPM

Homepage Takeover (POE)Leaderboard, Big Box, Wallpaper, Mobile Leaderboard/Banner, Half Page, Sliver or Billboard

$1,100/Day

Newsletters Big Box Starting at $1,400

Eblast Custom $10,700

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With an audience nearing one-million, spanning multiple platforms—print, tablet, online and mobile—Châtelaine is French Canada’s premier brand for women, developed expressly by and for Quebec women, celebrating the region’s unique heritage and cultural vibrancy. Our award-winning content extends from food, style and home decor to politics, health and relationships. We deliver must-read features, personal stories, creative ideas and practical tips to help French Canadian women make the most of their full and busy lives. And, with specific focus on maximizing our digital content, we’re serving up more cutting-edge reporting, fashion and beauty solutions, health and wellness advice, and easy, delicious recipes from our trusted kitchen than ever before.

FRENCH


Audience Insights

106,000+

18,000+

34,000+


10,500+


76%68%87%45-64$79K

61%75%90%25-44$69K

Print Digital

Avg. Issue

UV* Monthly

Views* Monthly

741,000+ 364,290+ 1,192,000+

Audience Insights

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FRENCH

Issue Space Close Material Close Impact Date On-Sale DateMarch/April 2021 Jan 28 Feb 3 Feb 25 Mar 5

Wellness SIP Feb 25 Mar 3 ––– Apr 2

May/June 2021 Mar 25 Mar 31 Apr 22 Apr 30

July/August 2021 May 20 May 26 Jun 17 Jun 25

September/October 2021 Jul 22 Jul 28 Aug 19 Aug 27

November/December Sep 30 Oct 6 Oct 21 Nov 5

January/February 2022 Nov 25 Dec 1 Dec 23 Dec 31

Freq. Disc. % Discount Page Rate DPS Rate

1X $10,200 $17,850

3X 25% $7,650 $13,388

6X 35% $6,630 $11,603

PRINT RATES

PUBLISHING CALENDAR

DIGITAL RATES



Starting at $20/CPM


$1,000/Day

Newsletters Big Box $1,700


EDITORIAL

HIGHLIGHTS

• The Feel Good Issue• A Summer to Change your

Habits• Aging in Style• Festive Menu and Other Holiday

Pleasures

IN EVERY ISSUE

Society: In-depth stories that address essential topics of interest to women.Health: Everything to take better care of yourself and others.Food: Delicious recipes for everyday meals or big events.Style: Affordable looks to spruce up your wardrobe without breaking the bankBeauty: New products – for the body, face and hair – are featured, as well as expert tips to simplify your everyday beauty routine.Home: Inspiring deco ideas to transform and improve your home environment.Everyday Living: The questions we all ask ourselves… and reliable answers

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FASHION is the #1 destination for progressive and quality-minded style and beauty fans across Canada. Its focus is to inspire Canadians of any shape, size and gender identity and to help Canadians find—and treasure—quality clothes that look great, makeup and skincare that work, and grooming made simple.

New for 2021, fashionmagazine.com is evolving to also serve as a destination for opinions on pop culture, identity, relationships and the world at large through the younger voice of the mother brand, the FLARE portal. Formerly flare.com, the new vertical brings together two of Canada's most well-loved lifestyle brands, expanding FASHION's reach to include FLARE's highly engaged and plugged-in cohort of loyal readers in the under-35 demographic through voice-y, relevant journalism on the topics that matter most to young Canadians. Source: Vividata (Fall 2020), Google Analytics 3-Month Average

(November 2020), *Canada Only

Audience Insights

1,466,000+

121,000+

676,400+


408,600+


63%37%80%84%18-34$72K

55%45%82%81%18-34$69K

Print Digital

Avg. Issue

UV* Monthly

Views* Monthly

1,520,000+ 96,860+ 201,110+

Audience Insights

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Freq. Disc. % Discount Page Rate DPS Rate1X $20,460 $37,851

3X 10% $18,414 $34,066

6X 15% $17,391 $32,173

8X 20% $16,368 $30,281


March 2021 Jan 15 Jan 26 Feb 15 Feb 18


May 2021 Mar 12 Mar 23 Apr 12 Apr 15

Summer Apr 23 May 4 May 24 May 27



November 2021 Sep 10 Sep 21 Oct 11 Oct 14

Winter Oct 15 Oct 26 Nov 15 Nov 18


Display Billboard, Big Box, Double Big Box, Leaderboard, Pushdown Starting at $20/CPM

Newsletters Big Box, Leaderboard, Button ads, Text Links $1,600

Dedicated Eblast Custom $2,800

Social Facebook, Instagram, Twitter, Pinterest Starting at $1,000/Post

EDITORIAL

HIGHLIGHTS

IN EVERY ISSUE

Fashion News: Including a spotlight on a TIKTOK star

Jewellery 101: Everything you need to know about a gem or material

Watches: New for 2021, exclusive coverage on timepieces

Shelfie: Our top picks of new beauty and grooming products to add to your stash

Texture Talk: Our popular online column for afro-textured hair repackaged for print

Collecting: A jewellery, accessory or fashion collector shares their trove and the reasons behind their passion

#bigmood: A new one-page feature that captures the essence of a spirit/vibe/mood that encompasses cannabis and lifestyle products including consumables, cannabis accessories, fashion, home décor and more

PUBLISHING CALENDAR

PRINT RATES

DIGITAL RATES

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HELLO!’s ethos of kindness has never been more relevant than it is today. That’s one of the many reasons it continues to be a beacon for more than 1.5 million smart, educated Canadian readers who love entertainment and escapism, covered in a positive, uplifting way. On every platform, we invite you inside the lives of Hollywood, royal and Canadian stars, who share their stories exclusively with HELLO!. Our fashion, beauty, food, travel and décor pages are filled with A-list inspired ideas and where to shop for them in Canada. All of this makes HELLO! not just the country's top-selling magazine on newsstands but also the number-one Canadian entertainment media brand on Instagram. This year marks HELLO! Canada's 15th anniversary. Come join the celebration!

Source: Vividata (Fall 2020), Adobe Analytics 3-Month Average (October 2020), *Canada Only

Audience Insights

67,600+

244,000+

59,000+


940+


61%75%86%50+$77K

60%77%84%25-49$81K

Print Digital

Avg. Issue

UV* Monthly

Views* Monthly

774,000+ 783,680+ 3,808,550+

Audience Insights

Freq. Disc. % Discount Page Rate DPS Rate1-4X $8,500 $14,8755-12X 25% $6,375 $11,15613-24X 35% $5,525 $9,66925-32X 45% $4,675 $8,18133+X 50% $4,250 $7,438

Issue Space Close Material Close Impact Date On-Sale DateFebruary 22 (Double) Jan 29 Feb 3 Feb 10 Feb 11March 1 Feb 5 Feb 10 Feb 17 Feb 18March 8 Feb 12 Feb 17 Feb 24 Feb 25March 15 Feb 19 Feb 24 Mar 3 Mar 4March 22 Feb 26 Mar 3 Mar 10 Mar 11March 29 Mar 5 Mar 10 Mar 17 Mar 18April 5 Mar 12 Mar 17 Mar 24 Mar 25April 19 (Double) Mar 19 Mar 24 Mar 31 Apr 1Apr 26 Apr 2 Apr 7 Apr 14 Apr 15May 3 Apr 8 Apr 14 Apr 21 Apr 22May 10 Apr 16 Apr 21 Apr 28 Apr 29May 17 Apr 23 Apr 28 May 5 May 6May 31 (Double) Apr 30 May 5 May 12 May 13June 7 May 14 May 19 May 26 May 27June 14 May 21 May 26 Jun 2 Jun 3June 21 May 28 Jun 2 Jun 9 Jun 10June 28 Jun 4 Jun 9 Jun 16 Jun 17

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EDITORIAL

HIGHLIGHTS

Winter: Black History Month; Royal Baby Special Issue, Sustainable Stars (Green issue), HELLO! Star Women Awards (IWD)

Spring: William & Kate: 10th Anniversary Special + Contest, HELLO! Home: Pop Up Mag with Influencer, The Queen At 95, Princess Diana 25th Anniversary SIP, Pride 2021

Summer: Canada Day Special + live/virtual event, HELLO! HOME - Mini-reno How-Tos with influencers, Win A Dream Wedding! Contest

Fall: HELLO! Canada 15th Anniversary Issue & TIFF Party, 12 Days of Beauty Giveaways, Gift Guide: 50 Best Stocking Stuffers, #HelloToKindnessConference

PUBLISHING CALENDAR

PRINT RATES DIGITAL RATESPlatform Ad Unit(s) Rate

Display

Leaderboard, Big Box, Skyscraper, Mobile Leaderboard, Mobile Banner, Half Page, Expandable Banners, In-Banner Videos

Starting at $20/CPM

Homepage Takeover (POE)

Leaderboard, Big Box, Wallpaper, Mobile Leaderboard/Banner

$1,000/Day



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Canada’s national magazine coverscurrent affairs in the broadest sense ofthe term, including politics, culture,trends, ideas and personalities. AtMaclean's, we are proud of the part weplay in pushing Canada to be all it shouldbe while also reflecting back toCanadians the many wonders andchallenges of our evolving nation.Whether through our monthly printedition, our weekly tablet digitalmagazine, daily online stories or liveevents, Maclean's delivers new and smartways for our audiences to appreciate theworld through a Canadian lens.


Audience Insights

192,000+

18,700+

473,000+


3,000+


57%43%71%81%50+$87K

58%42%75%80%25-49$96K

Print Digital

Avg. Issue

UV* Monthly

Views* Monthly

2,954,000+ 2,936,370+ 6,504,830+

Audience Insights

PUBLISHING CALENDAR

Issue Space Close Material Close Impact Date On-Sale DateFebruary 2021 Dec 10 Dec 17 Jan 13 Jan 14March 2021 Jan 21 Jan 28 Feb 11 Feb 182021 University Guide Feb 18 Feb 25 ––– Mar 25April 2021 Feb 18 Feb 25 Mar 11 Mar 18May 2021 Mar 18 Mar 25 Apr 8 Apr 15Best Managed Apr 15 Apr 22 May 13 May 20June 2021 Apr 22 Apr 29 May 13 May 20July 2021 May 20 May 27 Jun 10 Jun 17August 2021 Jun 17 Jun 24 Jul 8 Jul 15September 2021 Jul 15 Jul 22 Aug 5 Aug 122021 Colleges Guide Jul 29 Aug 5 --- Sep 2Growth 2021 Aug 5 Aug 12 Sep 9 Sep 16October 2021 Aug 19 Aug 26 Sep 9 Sep 162021 University Rankings Sep 16 Sep 21 --- Oct 7November 2021 Sep 16 Sep 21 Oct 7 Oct 14December 2021 Oct 14 Oct 21 Nov 4 Nov 11January 2022 Nov 4 Nov 11 Nov 25 Dec 2

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Freq. Disc. % Discount Page Rate DPS Rate1X $19,958 $34,9273X 25% $14,969 $26,1956X 35% $12,973 $22,7029X 40% $11,975 $20,95612X 45% $10,977 $19,210


Display Leaderboard, Big Box, Skyscraper, Mobile Leaderboard/Banner, Half Page, In-Banner Videos

Starting at $25/CPM


Leaderboard, Big Box, Half Page, Silver/Billboard

$2,000/Day

Newsletters Big Box Starting at $1,300


• Best Places to Live & Work Remotely

• University Guide

• MBA Guide

• Colleges Guide

• Private Schools Guide

• University Ranking Issue

• Parliamentarian of the Year Awards

• The Year Ahead Issue

• Maclean's Live Event Series

EDITORIAL

HIGHLIGHTS

PRINT RATES DIGITAL RATES

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At Today’s Parent, we know parenting is the greatest, strangest and hardest job you’ve ever had, because we’ve done it too. We offer well-researched, doable advice from a variety of expert sources so you can make the decision that’s right for your family. We provide the latest health news, discipline ideas, developmental information, easy recipes and best product picks on every platform parents use. We know you’re busy, so we keep our content conversational and to the point. As the biggest parenting media brand in Canada, serving parents for 35 years, we lead the discussion about whatever’s trending in your world. We’re Today’s Parent, and we’re right there with you.


Audience Insights

260,000+

62,200+

2,500,000+


54,400+


60%40%75%86%25-49$78K

61%39%81%88%25-49$91K

Print Digital

Avg. Issue

UV* Monthly

Views* Monthly

1,564,000+ 647,390+ 1,276,360+

Audience Insights

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April/May 2021 Feb 25 Mar 3 Mar 16 Mar 25

June/July (summer) 2021 May 27 Jun 2 Jun 15 Jun 24

September/October 2021 Jul 15 Jul 21 Aug 17 Aug 26

November/December Sep 23 Sep 29 Oct 26 Nov 4

January/February 2022 Nov 18 Nov 24 ––– Dec 30


1X $16,375 $28,656

3X 25% $12,281 $21,492

6X 35% $10,644 $18,627

EDITORIAL

HIGHLIGHTS

• Today's Parent Approved product testing program

• Parents of Influence influencer opportunities

• Summer Fun Guide

• Back to School Issue

• Holiday Toy Guide and Toy Testing Event

• Welcome Home, Baby

IN EVERY ISSUE

Happy + Healthy: The latest on health and wellness

Advice + Real Life: Timely advice and true stories

Steps + Stages: Concise, reported articles about milestones at each stage of parenting.

Food + Family: Food news, new products and family-friendly recipes.

The List: A quick-hit list of clever ideas on a different parenting topic each issue.

PUBLISHING CALENDAR

PRINT RATES

DIGITAL RATES



Starting at $20/CPM


$2,700/Day

Newsletters Big Box Starting at $500


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Toronto Life is the city’s most confident, sophisticated and influential publication, helping readers make smart choices about food, shopping and culture. Through gripping feature journalism, Toronto Life chronicles the most dramatic, relevant stories of our time. Our memoirs, crime stories and investigations into the halls of power make headlines, become dinner party conversations and go viral. Toronto Life’sdiscerning editors identify the most attractive homes, the best food, the most colourful characters, the most important issues, and the most liveable neighbourhoods. Toronto Life sets the agenda in a package that’s as irresistible as it is indispensable.


Audience Insights

189,000+

441,000+

466,400+


2,600+


53%47%88%82%No skew$87K

47%53%88%83%18-49$86K

Print Digital

Avg. Issue

UV* Monthly

Views* Monthly

1,064,000+ 1,318,260+ 3,531,300+

Audience Insights

PUBLISHING CALENDAR


1X $14,000 $24,500

3X 25% $10,500 $18,375

6X 35% $9,100 $15,925

12X 45% $7,700 $13,475


February 2021 Dec 9 Dec 18 Jan 20 Jan 21

March 2021 Jan 15 Jan 26 Feb 17 Feb 18


May 2021 Mar 19 Mar 30 Apr 21 Apr 22

June 2021 Apr 16 Apr 27 May 19 May 20

July 2021 May 21 Jun 1 Jun 23 Jun 24

August 2021 Jun 18 Jun 29 Jul 21 Jul 22



November 2021 Sep 17 Sep 28 Oct 20 Oct 21

FALL SIP Sep 24 Oct 12 Nov 3 Nov 4


January 2022 Nov 12 Nov 23 Dec 15 Dec 16

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Print Rates


DisplayBig Box, Double Big Box, Billboard, Leaderboard, Video

Starting at $20/CPM


Billboard, Double Big Box, Wallpaper

$1,800/Day



SocialFacebook, Instagram, Twitter

Starting at $1,500/Post

EDITORIAL

HIGHLIGHTS

PRINT RATES DIGITAL RATES

• Neighbourhood Rankings

• Where to Eat Now

• 50 Most Influential

• Best Dressed

IN EVERY ISSUE

This City: Tech start-ups, an urban advice column, a glamorous society party page, and a Q&A with the most interesting person of the month

Navigator: Great Spaces (inside the city’s best-looking homes and condos), The Chase (a real estate column called “The Chase” about one homebuyer’s journey), shopping, style, and other lifestyle trends

Food and Drink: The best restaurants, bars, recipes, take-out, cocktails, interviews with chefs and other up-to-the-minute food trends

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Contact Us

Lynn ChambersSVP, Revenue

[email protected]+1 647 273 8583

media.

SJC Media15 Benton Rd.North York, ONM6M 3G2

Tracy MillerManaging Director, Sales


Terry SmithDirector, Customer Success


med

ia.

Media Kit 2021 - St. Joseph Communications

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