Post on 18-Mar-2023
Analytics & Business Intelligence (BI) Enablement
(Value Proposition)
“We help Companies orchestrate towards an improved customer experience and increased revenue”
Business Entity –A&BI2207
Company Promotional | Copyright © 2017 CloudFectiv | For General Circulation
2
Narrative
• Companies are constantly striving to understand their customers/subscribers behavior.
• Understanding customers/subscribers behavior can help them harness more revenue.
• Given the right data, they will be able to create offerings that are
more aligned with their customers/subscribers base. For example specific offerings for specific social media, video streaming or map applications etc..
• Unfortunately, capturing and aggregating this information involves
analyzing many external and internal data sources. • How to cost effectively combine and publish these datasets in near
real-time is considered by many to be a very arduous task.
Business Entity –A&BI2207
Company Promotional | Copyright © 2017 CloudFectiv | For General Circulation
3
Narrative
• The deployment of an architecture which incorporates a virtualized data abstraction layer will be a cost effective solution that will allow for them to connect, combine and publish internal & external data (Government, Private entities, Education, Web, Television, Social Media etc..) and an individual in near real-time.
• Based on this architecture Entertainment & Media companies marketing executives and others will be able to:
a) Increase revenue by creating packages which are tailored to their subscribers/customers.
b) Have information with respect to what is popular and unpopular with their subscribers/customers.
c) Near real-time insights without the deployment of costs prohibitive data warehouses and other data repositories.
Business Entity –A&BI2207
Company Promotional | Copyright © 2017 CloudFectiv | For General Circulation
4
Narrative
• Currently most companies use a combination of Data Lakes, Enterprise Data Warehouses, and Other Repositories to manage and socialize data to their data consumers (marketing, executives, …)
See slide 5
Business Entity –A&BI2207
Company Promotional | Copyright © 2017 CloudFectiv | For General Circulation
5
Current State Data Management Deployment (Non Real-time Data Socialization & Consumption)
Leveraging Data Lakes and Enterprise Data Warehouses
External Data Business Systems
Data Lake
Operation and Metadata Store
DQAM – Data Quality and Rules Engine
Transformation Engine
Workflow Engine / Executor
Enterprise Data Warehouse (EDW)
Exploration & Adhoc Analytics
Custom Applications - Customer Behavior
Custom Applications
Business Intelligence
Tools
• Social Media • Vendors/Partners • Press (Radio, TV)
• Government • Other
• Billing • CRM • Inventory • Sales • Others
Business Entity –A&BI2207
Company Promotional | Copyright © 2017 CloudFectiv | For General Circulation
6
Current State Deployment (Disadvantages)
• Cannot easily leverage the power of enterprise data sources,
internal, external, cloud, in-memory platforms, caching and messaging.
• Cannot easily deliver data through REST and self-service data services.
• Does not provide a clean user interface for both business users and developers.
• Changes to the sources, integration or output data services take a great deal of time to accomplish.
• Does not deliver on-demand real-time data access to data sources.
• Does not provide for data services capable of scaling horizontally and vertically to meet most analytical and application needs.
Business Entity –A&BI2207
Company Promotional | Copyright © 2017 CloudFectiv | For General Circulation
7
Ultimate State Deployment (Near Real-time Data Socialization & Consumption)
Leveraging Source Systems, Data Lakes and Existing Data Warehouse
External Data Business Systems
Existing Data Lake
Operation and Metadata Store
DQAM – Data Quality and Rules Engine
Transformation Engine
Workflow Engine / Executor
Existing Enterprise Data Warehouse (EDW)
DQAM – Source Data Quality Assessment & Monitoring Engine
Sou
rce
s D
VL
App..Services
Data Virtualization / Abstraction Layer (Connect, Combine, Publish) - All Sources Data Services
Design tools, Optimizer, Cache, Scheduler, Monitoring, Governance, Metadata, Security
Virtualized Repositories (Current & Historical Combine) Other Virtualized Data sets/Catalogues
Data
Quality
Assessm
ent
Manager
(D
QA
M)
Co
nsu
me
rs Analytical
Reports Self-Service BI Real-Time
Dashboards Exploration
Ad-Hoc Analytics Advanced Statistical
Analysis
Custom Applications
Mobile & Social Apps
• Social Media • Vendors / Partners • Press (Radio, TV)
• Government • Other
• Billing • CRM • Inventory • Sales • Others
Business Entity –A&BI2207
Company Promotional | Copyright © 2017 CloudFectiv | For General Circulation
8
Ultimate State Deployment (Advantages)
• Can easily leverage the power of enterprise data sources internal ,
external, cloud, in-memory platforms, caching and messaging. • Can easily deliver data through REST and self-service data services. • Provide a clean user interface for both business users and
developers. • Changes to the sources, integration or output data services take
minutes to accomplish. • Deliver on-demand real-time data access to data sources. • Provide for data services capable of scaling horizontally and
vertically to meet most analytical and application needs.
Business Entity –A&BI2207
Company Promotional | Copyright © 2017 CloudFectiv | For General Circulation
9
External Data Business Systems
Data Lake
Operation and Metadata Store
DQAM – Data Quality and Rules Engine
Transformation Engine
Workflow Engine / Executor
DQAM – Source Data Quality Assessment & Monitoring Engine
Sou
rce
s D
VL
App..Services
Data Virtualization / Abstraction Layer (Connect, Combine, Publish) - All Sources Data Services
Design tools, Optimizer, Cache, Scheduler, Monitoring, Governance, Metadata, Security
Virtualized Repositories (Current & Historical Combined) Other Virtualized Data sets/Catalogues
Data
Quality
Assessm
ent
Manager
(D
QA
M)
Co
nsu
me
rs Analytical
Reports Self-Service BI Real-Time
Dashboards Exploration
Ad-Hoc Analytics Advanced Statistical
Analysis
Custom Applications
Mobile & Social Apps
• Social Media • Vendors/Partners • Press (Radio, TV)
• Government • Other
• Billing • CRM • Inventory • Sales • Others
Ultimate+ State Deployment (Near Real-time Data Socialization & Consumption)
Leveraging Source Systems and Data Lakes
Business Entity –A&BI2207
Company Promotional | Copyright © 2017 CloudFectiv | For General Circulation
10
Contact Information
http://cloudfectiv.com
Analytics & BI Enablement Practice Email: bizdev@cloudfectiv.com Phone: 888-206-6120
Business Entity –A&BI2207
Company Promotional | Copyright © 2017 CloudFectiv | For General Circulation