RCS Product Stack - WIT Software

RCS PlatformMaaP GatewayBusiness & Aggregator PortalCampaign BuilderConversation StudioRCS Apps (Android, iOS, Web)RCS Stack (Android, iOS)

RCS Use Cases

P2P messagingEvolution of SMS business messagingA2P campaignsP2A conversations

RCS Product Stack

WIT RCS+ Product 02

Product Datasheet | WIT’s Confidential Information

This product is targeted for Mobile Operators that want to have control over their carrier messaging service and exploit the exciting new use-cases of 5G messaging.

WIT RCS+ PRODUCT Informative Diagram03

Campaign Builder

ConversationStudio

ConversationPlatform

BuzzPlatform

Messaging Aggregators

MaaP Gateway

RCS Platform

Business & Aggregator Portal

ManagementConsole

Native Apps

Google SamsungHuawei SMS

WIT RCS Apps


RCS Messaging, Voice and Video

Apps for Android, iOS and Webfully compliant with GSMA UP2.4

WIT RCS+ Apps04


Main Features

WIT RCS APPS Main Features05

RCS StandardFeatures

Capability DiscoveryChat with "isTyping" indicationGroup ChatFile Transfer of rich mediaAudio MessagingGeolocation pushStandalone MessagingSingle composer for SMS, MMS, RCS

Extra Features

Rich Profile InformationBots & Brands StoreReply to a messagePin chat to topFilter unknown sendersBackup and RestoreUI Theme configurationSticker StoreWebRTC client for messaging

Support for Chatbots

Rich CardsCarouselsSuggested Actions and RepliesSender VerificationChatbots SearchDirectory of BusinessesIn-app Web View

AppDistribuition

Android App: . Download from Google Play . Pre-install by OEMsiPhone App: Download from Apple StoreSupport for AppClips & InstantApps

Enriched Calling

HD Voice (IR.92) and Video (IR.94) CallsCall Composer and Post-callIn-call video share, sketch and mapCall log sync with deviceConference calls

Operating Systems

Android OS: versions 5 to 11iPhones: iOS 12, 13 and 14


WIT RCS Server Platform is full-featured and compliant with GSMA UP2.4.

WIT RCS Platform 06

WCAS Profile

User Profile Spam ReportMulti-Device User Settings

Push Notifications Gw

Device Token ManagementFCM and APNS InterfaceContent Delivery over Push

Sticker Store

Catalogue Management Store Access Control User Purchase

RCS Platform

Network Address Book

Common Message Store

Multi-Device RCS

MaaP Gateway

Buzz Platform Conversation Platform

Backup & Restore Stor

age

(DB,

S3,

NFS

)

WCAS-CS

Regi

stra

r

IM Server

Options AS

WCAS-SIP AS

ACS-SD

Subscribers Data

Authentication Server ENUM

nt

erfa

ce

ACSRC

S Co

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Serv

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Acco

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anag

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SMS

/ EUC

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FToHTTP Service

WCAS-IWF

Interworking for xMS

Interworking for CPM / Simple IM In

terw

orkin

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r NNI

Event Collector

Event Processor

Analytics

Data

Se

rver

Address Book Management

Auth

entic

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n

External Sources

Acco

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anag

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CMS

REST

API

Auth

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anag

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Devic

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nchr

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ManagementConsole

Native Apps

Google SamsungHuawei SMS

WIT RCS Apps


Main Features

Auto-Configuration server (compliant with GSMA RCC.14) Capability discovery through SIP OPTIONS and Presence Chat 1-to-1 and Group chatFile Transfer of images, audios and videos Geolocation sharingStandalone messagingDelivery assurance with fallback to SMS/MMSStandalone messaging (SMS and MMS via IP)Supports OMA CPM and OMA Simple IMInterworking between different versions of UP Interoperable with native RCS: Samsung, Huawei and Google

Rich Profile InformationFast Contact DiscoverySticker Store with several types of stickers Backup and RestoreMulti device support

Deployment

On-Premises or Cloud-Hosted deploymentNon-IMS or IMS deployment

Can be deployed on Openstack or VMWare vCloudReady for Amazon AWS (support for Cloud Native)

Geographic redundancy on Active-Active modelScalable to hundreds of millions of active usersProven 99.999% availability in live deploymentsLow Operational Cost on “standard hardware”

WIT RCS PLATFORM Main Features & Deployment07


Messaging-as-a-Platform Gateway to leverage the best use-cases of A2P/P2A messaging.

WIT MaaP Gateway08

MaaP Gateway

Chatbot Directory and Chatbot Store

Campaign Delivery Manager

Multi-Channel Content AdaptationChatbot Verification

Business Model Controller SMS Web Link

DiscoveryAPI

SMS/MMSConnector

RCS BotsAPI

RCS

Chat

CPM

and

SIM

PLE

IM

SLA

& Th

rottl

ing

Cont

rol

SPAM

Con

trol

Disc

over

y an

d Ca

pabi

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Che

ck

Maa

P to

Maa

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SMS/

MM

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Goo

gle

Rom

a AP

ICo

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Traf

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ontro

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CampaignAPI

MaaP Platform A

MaaP Platform B

IMS

NNISMSC

RCS Platform

ConversationPlatform

BuzzPlatform

Messaging Aggregators

Native Apps

Google SamsungHuawei

WIT RCS Apps

ManagementConsole


Main Features

Point of control for A2P/P2A Messaging

Rich cards and carouselsSuggested actions and repliesCapacity check base on OPTIONS and Presence RCS chat over CPM and Simple IM Compliant with UP2.4

Chatbot Discovery

Support for chatbot discoverySearch businesses in chatbot directory Support for sponsored searchFederation of multiple chatbot directories

Campaign Delivery

Campaign Engine for bulk message delivery Management of A2P Campaigns through SMS/RCSAsynchronous and parallel delivery of messagesCampaign scheduling with specific time and dateMessage throttling and congestion controlTraffic control with blacklist and blackout periods

ContentAdaptation

Automatic content adaptation (SMS, pre-UP2.0) Web-based UX for non-RCS devices

Verified Chatbots

Chatbot verification with signature Support critical chatbots Blocking of chatbots

APIs

RCS Northbound APIs (GSMA FNW.11) Facebook APICampaign API Discovery: GSMA Discovery API

GSMA Business Model

Support for events and sessions for different business models

Traffic Control

Control Function for 3rd party MaaP Platforms Spam Management and Spam ControlSLA & Throttling Control

MaaP Interconnect

MaaP connection via ICS and NNI interface MaaP to MaaP interconnect via RCC.13 Support for Google ROMA API

WIT MAAP GATEWAY Main Features09


Deployment

On-Premises or Cloud-hosted DeploymentReady for Amazon AWS (support for Cloud Native)

Multi-tenant solution for multiple Operators in a countryCentralized solution for an Operator group in several countriesMaaP-to-MaaP interconnect through the RCC.13 Service Provider APIConnected to Google’s RCS via ROMA API

Geographic redundancy on Active-Active modelScalable to thousand of millions of messages per monthProven 99.999% availability in live deployments

WIT MAAP GATEWAY Deployment10


Frontend dashboard for onboarding and management of Business Accounts.

WIT Business & Aggregator Portal11


Main Features

Onboarding portal for Businesses and Messaging Aggregators Administration dashboard for MNOs and MaaP providers Management of Business & Aggregators accounts

Management of chatbot life-cycle Chatbot Profile Information Verification of chatbotsChatbot Sandbox playgroundChatbot Directory management

Report of chatbot usage and campaigns Analytics and reports

WIT BUSINESS & AGGREGATOR PORTAL Main Features12


Frontend dashboard for easy creation of A2P RCS Campaigns, to be used by any Marketeer in an effortless way.

WIT Campaign Builder13


Campaign BuilderCampaign DashboardEasy creation of A2P campaignsConfigurable templatesSandbox for creation and testing Management of Ad life-cycleEngagement metricsAnalytics

Campaign TemplatesImage CardsCarouselsStoriesImage MapsPersonalized VideosSurveysCoupons and VouchersCustomer Activation WidgetsGamified AdsLoyalty templates

Main Features

WIT CAMPAIGN BUILDER Main Features14


A platform to create, run and deploy RCS chatbots and P2A conversation sessions.

WIT Conversation Studio15


Conversation StudioGraphical editor to build conversations BPMN as a modelling languageIntuitive UI

Built-in AI NLP

Support NLP in 21 languagesAutomatic Language DetectionNatural Language Understanding (NLU) AI Knowledge Base (for FAQs)

Conversation Management

Support for language translationsPersonas Conversation misses

Service Task LibraryConnects to line-of-business systems

Onmi-channel Gateway

Connects to multiple channels:RCS, SMS, Web Chat, WhatsApp

Conversation Monitor

Sentiment analysisEscalation to human agentsAI assisted suggestions

Main Features

WIT CONVERSATION STUDIO Main Features16


Reasons whyMobile Operators should consider RCS

RCS: Value for Mobile Operators17


Mobile Telecom Operators can have full control of their carrier messaging service, the same way they do for voice and mobile data.

Operators will be able to provide a high level of trust and privacy assurance that mobile subscribers cannot get from OTT Internet players.

Operators can fully leverage new revenue opportunities of business messaging and plan a smooth transition from SMS to RCS.

Operators will be able to offer a rich carrier messaging service in the context of 5G networks.

Reasons whyMobile Operators should consider the WIT RCS+ Product

RCS: Value for Mobile Operators18


WIT has a strong expertise on IP messaging, voice and video and has been working on RCS since 2011.The current version of the product is fully compliant with UP2.4.

WIT RCS+ product is a carrier-grade solution and has been commercially-proven in terms of scalability, reliability and high-performance.

WIT RCS+ product is an end-to-end solution of RCS technology, comprising RCS Apps, RCS Server Platform, MaaP Gateway,Business & Aggregator Portal, Campaign Builder and Conversation Studio.

WIT has a solid track-record of deployments around the globe and is trusted by several tier-1 Mobile Operators in different geographies:

[email protected]://rcs.wit-software.com

WIT RCS+ Product Datasheet

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This document may contain privileged and confidential information from WIT. All copyrights, proprietary information, including trade secrets, images, flowcharts, information and Intellectual Property Rights, are WIT’s property. Any unauthorized dissemination, copy, disclosure, use or distribution of the materials presented is strictly forbidden. WIT is not responsible for the completeness, accuracy and up-to-date of the information herein and will not be held responsible for eventual damages or losses, which may be caused as a result of usage of this information.

RCS Product Stack - WIT Software

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