PROJECT REPORT

ON

VOLVO EICHER

INTRODUCTION.

Key Players of the industry

Two wheelers market size and growth

Demand drivers

Market Characteristic

Segmental Market Share

Supply

TRENDS IN TWO-WHEELERS INDUSTRY.

FACTOR WHICH ARE CHANGING TRENDS IN BAREILLY.

OBJECTIVES

RESEARCH METHADOLGY

Questionnaire Method

Data Collection

SAMPLE SIZE PLANNING.

QUESTIONAAIRE.

CONCLUSION

FINDINGS

LIMITATIONS

BIBLIOGRAPHY

APPENDIX

PREFACE

Four wheelers plays very useful and important role in

the day to day life of every modern state. Four

wheelers have become a status symbol in our minds. We

have requirements of four wheelers for different

reasons few of us use it for office daily, few of us

use it for traveling and few of use it as a status

symbol these days. We chose our Four wheelers on so

many bases we see it’s mileage, it’s Average, it’s

looks, it’s power, it’s comforts, it’s brand, how

economical it is. Gone are the days when people use to

purchase the four wheelers on the basis of good

averages, and mileage, now it is the new concept of

power has come in the market, youth has turned the flow

of stream. We have so many we are have one of the

biggest automobile industry. In Bareilly also the trend

has been changed.

OVERVIEW OF INDIAN AUTOMOTIVE INDUSTRY

The automobile industry has changed the way people liveand work. The earliest of modern buseswas manufacturedin the year 1895. Shortly the first appearance of thecar followed in India. As the century truned, threebuseswere imported in Mumbai (India). Within decadethere were total of 1025 busesin the city.

The dawn of automobile actually goes back to 4000 yearswhen the first wheel was used for transportation inIndia. In the begining of 15th century Portuguesearrived in China and the interaction of the twocultures led to a variety of new technologies,including the creation of a wheel that turned under itsown power. By 1600s small steam-powered engine modelswas developed, but it took another century before afull-sized engine-powered vehicle was created.

The actual horseless carriage was introduced in theyear 1893 by brothers Charles and Frank Duryea. It wasthe first internal-combustion motor car of America, andit was followed by Henry Ford's first experimental carthat same year.

One of the highest-rated early luxury automobiles wasthe 1909 Rolls-Royce Silver Ghost that featured a quiet6-cylinder engine, leather interior, folding

windscreens and hood, and an aluminum body. It wasusually driven by chauffeurs and emphasis was oncomfort and style rather than speed.

During the 1920s, the busesexhibited design refinementssuch as balloon tires, pressed-steel wheels, and four-wheel brakes. Graham Paige DC Phaeton of 1929 featuredan 8-cylinder engine and an aluminum body.

The 1937 Pontiac De Luxe sedan had roomy interior andrear-hinged back door that suited more to the needs offamilies. In 1930s, vehicles were less boxy and morestreamlined than their predecessors. The 1940s sawfeatures like automatic transmission, sealed-beamheadlights, and tubeless tires.

The year 1957 brought powerful high-performancebusessuch as Mercedes-Benz 300SL. This was the Indianautomobile history, and today modern busesare generallylight, aerodynamically shaped, and compact.

INTRODUCTIONOverview

VE Commercial Vehicles Limited is a 50:50 joint venture

between the Volvo Group (Volvo) and Eicher Motors

Limited (EML). It is a partnership that brings together

Global leadership in technology, quality, safety and

environmental care, along with the deep knowledge and

understanding of the Indian Commercial Vehicle (CV)

market. VE Commercial Vehicles Ltd. (VECV) owes its

inception to the compelling intent of driving

modernization in commercial transportation, in India

and other developing markets.

Key Facts

VE Commercial Vehicles Limited (VECV) is a 50:50

joint venture between the Volvo Group and Eicher

Motors Limited, and is headquartered at New Delhi.

This joint venture came into effect in July 2008.

ETB, completed 25 years of operations in India in

the month of June 2011. The first Eicher truck was

rolled out from its manufacturing plant in

Pithampur, Madhya Pradesh in 1986 and over the past

25 years, the products have got endorsement from

happy customers of over 400,000 vehicles.

Eicher Trucks and Buses (ETB) is present in the

L/MD segment with a strong presence in the 5T-12T

truck segment. Eicher’s 15-65 seater buses have a

growing presence in the LD school bus, staff and

route-permit segments. ETB has also made strong

inroads into heavy-duty trucks segment of 16T-40T

with their “VE” series of Fuel Efficient heavy-duty

trucks.

Eicher unveiled its entire new range of future

generation trucks and buses at an impressive

product reveal function in Pithampur on December 2,

2013. The all new product range has been named the

“Eicher Pro’’ series. Adopting the most

professional and holistic approach to modernise the

Indian trucking industry, the new brand philosophy

is to “Go Pro”; that is to give Indian trucking a

truly professional offering which will lead to

higher productivity, profitability and prosperity

for the customer. Eicher’s new Pro series trucks

and buses promise to deliver best-in-class fuel

efficiency, higher loading capacity, superior

uptime and overall vehicle life time profitability.

The state-of-the-art plant in Pithampur has access

to top line manufacturing processes which includes

cab weld shop with robotic welding, CED paint shop,

integrated testing facilities, 100% hot test

facility for engines and a lean and scalable

manufacturing set up. A new paint shop was

inaugurated at the Pithampur facility in November

2012. It will offer superior paint finish and

deliver quality much superior to what we see in

contemporary trucks in India. The top coat paint

finish will be superior in terms of gloss,

distinctness of image and corrosion resistance.

Even UV protection will be two times more than the

existing paint quality. The paint shop will have an

initial capacity of 72,000 units scalable to

100,000 units per annum.

Volvo Trucks in India is synonymous with the mining

and the construction industries. Over the years

Volvo Trucks has built up an elite customer base

having over 100 vehicles in their fleet operating

at various mining sites across India. The customers

vouch by the high reliability and productivity and

have expanded business operations at a fast pace

with quick return on investments. Being the

customer’s best business partner, Volvo Trucks

extend support to customers’ right through the

life-cycle of the products with a wide network of

service and parts centres and on site assistance.

Volvo Trucks in 2010 launched the FH520 Powertronic

Truck, “the most powerful and technologically

advanced truck on the Indian road”, in the over

dimensional cargo (ODC) segment. The proven FH520

platform is powered by 520hp, 6-cylinder, and

inline direct injection diesel engine, which keeps

it way ahead of competition in terms of the lugging

capacity. Volvo trucks also introduced its global

truck FMX 440 in EXCON at Bangalore in November

2011. This truck is specially targeted at

Construction and Mining applications. Volvo Trucks

launched in October 2012 the innovative, all new

Volvo FM480 10x4 Dump Truck in India, built

specifically for deep opencast mining. Keeping pace

with the dynamics of the industry for over a decade

and a half, this truck is an innovation that will

set new benchmarks in the mining industry. Built on

the powerful, reliable & proven Volvo FM13-litre

platform, the FM480 10x4 Dump Truck is slated to be

the next big ‘Game Changer’ in the mining

application business.

Volvo Trucks in India is the first truck

manufacturer to introduce the European design, high

performance trucks with the latest technologies. To

provide an all-round solution Volvo Trucks in India

pioneered the Driver Training concept in commercial

vehicles segment. Today, there are over 30,000

drivers trained by Volvo, operating Volvo vehicles

across the country for private as well as public

transports. When it comes to maintaining a Volvo

Truck as a true Volvo, Genuine Volvo Parts helps

the truck retains its original properties

throughout its lifetime. Complementing the trucks,

Volvo Trucks offers a wide range of Service

Agreements to help customers plan the maintenance.

Commemorating successful completion of five years

of partnership between Volvo Group and Eicher

Motors in July 2013, VE Commercial Vehicles Limited

announced start of commercial production at the

technologically most advanced engine manufacturing

plant in India. The plant has been set up at

Pithampur, Madhya Pradesh, India with an initial

capacity of 25,000 units per annum in Phase 1 at an

investment of Rs 375 crores. The capacity will

increase step by step to 100,000 units per annum as

per the market requirements with an additional

investment of around Rs 125 crores. The engine

facility will be a global hub for meeting the

medium-duty automotive engine requirements of Volvo

Group globally for five- and eight-litre engines.

The Euro 6-compliant diesel base engines will be

supplied to Volvo Group plant in Venissieux, France

where these engines will be assembled for the Volvo

Group Euro 6 requirements. The same platform will

be adapted to Euro 3 and 4 engine (BS3/BS4)

technologies to meet the VECV requirements and

other Volvo Group requirements for this type of

engines in Asia.

Eicher Engineering Components (EEC) is the

automotive component division of VECV. Established

in 1992, EEC has grown to become one of the largest

and most well reputed gear manufacturers in India.

Not only does EEC meet all the automotive component

requirements of Eicher Trucks and Buses, it also

manufactures differential gears, transmission gears

and shafts for a large domestic and global

clientele, both in the OEM and spare-parts

segments. Besides, EEC also supplies gear boxes to

industrial, agricultural and other segments in the

United States and Canada. EEC has four

manufacturing plants, one at Thane (Maharashtra)

and two at Dewas (Madhya Pradesh) manufacturing the

complete range of gears, and one at Pithampur

(Madhya Pradesh) manufacturing gear boxes. It is

continuously developing new products and upgrading

its technology, while increasing operational

efficiency, to make sure that it gets the best

products to the market at the most competitive

rates.

The manufacturing set up in Thane houses state-of-

the-art machines which include Gleason Conifex

machines for straight bevel gear, Pfauter,

Liebherr, Mitsubishi (CNC) and Cleveland Hobbing

machines, latest heat treatment facilities and CNC

bore and Cylindrical grinding machines.

The Plant in Dewas, Madhya Pradesh houses

technologically advanced machines and equipment

which includes a battery of Mitsubishi CNC Hobbing

machines, fellow shaping machines, Reishauer Gear

Grinder RZ400, Shaving Cutter Re-sharpening machine

from Gleason Hurth, state-of-the-art Continuous Gas

Carburising Furnace (from Aichelin) - fully PLC

controlled with robotics for Press Quenching and

PLC Controlled Sealed Quench Furnaces (with hot oil

quenching for reduced distortions). Ground breaking

ceremony of the proposed second unit at Dewas took

place in January 2012.

Eicher Engineering Solutions (EES) is a global

engineering service partner to OEM’s and First Tier

suppliers in ground transportation, aerospace, and

consumer products. EES utilizes technical

competencies and systematic design processes and

combine sophisticated engineering tools in a

streamlined process. With a staff of 250+ of highly

experienced engineers and skill sets, EES provides

rapid team response capability in the Americas,

India, and China. Providing a variety of strategic

services and engagement models that include

alliances, captive engineering centers, as well as

specialized engineering, design, and analysis

resources deployed to the customer sites. EES

brings Total Value: Global Design, Computer-Aided

Engineering (CAE) / Finite Element Analysis (FEA),

Prototype, Onsite Resource deployment, and IT /

High-Performance Computing (HPC) solutions that

complement business strategies, practices, and the

vision of integrated global product development.

VECV has around 4000 permanent employees across its

different divisions in India.

Vision & Mission

Vision

To be recognised as the industry leader driving

modernization in commercial transportation in India and

the developing world.

Mission

VECV aims to continuously improve transportation

efficiency in India and developing markets, thereby

reducing logistics costs for goods and people – leading

to higher enablement of specialisation in

manufacturing, agriculture and services, thereby

increasing the nation’s economic activity and

productivity.

We choose to do this in a sustainable manner by

having the safest, most durable and efficient

products in the market;

We care for our customers holistically by offering

not just trucks and buses, but also the best

service and soft products to enable him to be most

profitable;

We work with the driver community to enhance their

productivity and overall working environment;

We ensure a level of quality and innovation that

will continue to set standards in the commercial

transportation industry;

We work with professionalism, passion and the greatest

respect for all individuals.

Going Forward

VECV aims to emerge as an Industry leader in driving

modernization in commercial vehicle transportation in

India and the developing world by bring about

improvement in transport efficiencies.

In the near course, VECV will strengthen each of its

product brands as leaders in their respective segments

through innovative products and expansion of its

existing network spanning the geographical expanse of

the country.

Home / About Us / Board of Directors

Board of Directors

Our Vision

“To be recognised as the industry leader driving

modernisation in commercial transportation in India and

the developing world”

 

Manufacturing Competence

The company’s industrial base includes an integrated

Commercial Vehicle factory in Pithampur, producing

Eicher trucks. The organization also has manufacturing

capabilities in Thane, Dewas and SEZ Pithampur,

dedicated to manufacturing of transmission and

differential gear boxes and gear box assemblies.

Pithampur Plant

The state-of-the-art plant in Pithampur has access to

top line manufacturing processes, which includes cab

weld shop with robotic welding, CED paint shop,

integrated testing facilities, 100% hot test facility

for engines and a lean and scalable manufacturing set

up. The machine shop has 17 Horizontal machining

centers, special purpose machine for critical

operations like crank bore, cam bore, piston bore and

Joint face finish machining. The transmission assembly

section has hydraulic press for pressing of bearings

and a sound proof enclosure for checking abnormal noise

in the transmission units being produced. The plant

also has robotic welding facilities for main body and

under body welding. A pre-delivery automated inspection

facility is also there to check the speed and brake

related parameters, turning angle and wheel alignment

issues before delivery of the final product to the

dealer/customer. The plant has an annual production

capacity of 48,000 units.

As a part of the product development process, the

organization has a fully equipped vehicle and engine

development center with fatigue lab, complete virtual

vehicle integration capability, different simulations,

in-house competence for electrics and electronics

integration, a complete bus structure and interior trim

design capabilities.

Thane Plant

The manufacturing set up in Thane houses progressive

machines, which include Gleason CWP Cutting Machines,

Gleason Conifex Machines for Straight Bevel Gear,

Pfauter, Liebherr, Mitsubishi (CNC) and Cleveland

Hobbing machines, state-of-the-art heat treatment

facilities and CNC bore and Cylindrical grinding

machines.

Dewas Plant

The plant in Dewas, Madhya Pradesh houses

technologically advanced machines and equipments which

includes a battery of CNC Hobbing & Shaving Machines,

Shaping Machines, Reishauer Gear Grinder RZ400, Gleason

CWP Cutting Machines, Gleason Conifex Machines for

Straight Bevel Gear, state-of-the-art Continuous Gas

Carburising Furnace (from Aichelin) with fully PLC

controlled with robotics for Press Quenching and PLC

Controlled Sealed Quench Furnaces (with hot oil

quenching for reduced distortions) and Shaving Cutter

Re-sharpening machine from Gleason Hurth. The advanced

technology available at this plant ensures that the

transmission gears and shafts manufactured here are of

the highest quality.

In recent years, the group has continually invested in

innovation, technology and expansion. As a result, the

units continue to expand their capacities and

efficiency, while adhering to their core principal of

quality and manufacturing excellence

Awards & Recognition

CV India Awards 2014

Double winnings for VECV at CV India event

Vinod Aggarwal, CEO of VE Commercial Vehicles was

awarded CV Man of the year while Eicher Skyline Pro

brought home ICV People Mover of the year award.

Organized by CV India magazine every year, the award

ceremony took place in Mumbai on January 2014. It was a

successful night for VECV, who took home two awards for

their outstanding performance in 2013.

For his achievements during the past year, Vinod

Aggarwal was awarded CV Man of the year. Our man of the

year’s performance closely mirrors his company’s. His

no-nonsense personality reflects in the company’s

balance sheets, which he managed excellently, first as

CFO and later as CEO.

Assets have been thoroughly sweated, even as

operational efficiency incrementally boosted. It is for

this reason that VECV has registered the winning

combination of clean operational profitability coupled

with zero debts, thereby fuelling the way for further

productive investments and continuing the virtuous

cycle.

Under his watch, VECV has consolidated on its

traditional strengths in the market, while gradually

creating capabilities for a larger foray into newer

ones. In typical style, he and the company have

preferred to keep their cards close to their chests,

even as far-reaching plans are put into motion.

The company has gone from strength to strength, the

joint venture has been consolidated, a new range of

powertrain and vehicles have rolled out in the recent

past. Meanwhile, market share has doubled, while

capacity is all set to be quadrupled over levels seen

just 5-6 years ago. Our Man of the year has been

instrumental in driving this change.

The second award went to Eicher Skyline Pro who won ICV

People Mover of the year for its impressive

specifications and application engineering. The Eicher

Skyline Pro Buses are developed on a completely new

platform with excellent aesthetics and wider seats

offering additional comfort to the passengers. Eicher

Skyline Pro is 10 percent lighter than the equivalent

buses ensuring best in class fuel efficiency.

Mr. Vinod Aggarwal receiving CV Man of the year

award

CV Man of the year award: Mr. Vinod Aggarwal

Value Systems

VE Commercial Vehicles Ltd.

Values in Action

Respect

“In an enabling environment that recognizes, embraces

and celebrates differences, at VECV respect to all our

stakeholders is a central belief that makes us deliver

on our promises and hold ourselves accountable to all

commitments.”

Fair and Ethical

“To build and sustain our reputation for the long term

at VECV”. We strive to conduct our business with

integrity, treat everyone fairly and be reasonable and

ethical in all our dealings.

Excellence

“Reflecting our power and heritage of delivering

supreme quality and achieving ambitious goals at VECV”.

We constantly challenge ourselves to innovate for the

future and strive uncompromisingly to develop new

standards for meeting and exceeding customer

expectations.

Customer centric

“The customers point of view is central to our

organizational process, and with a proactive focus on

his/her changing needs, coupled with consistently

excellent service, at VECV we aim to create a mutually

beneficial long term relationship with our customers.”

Passion

“At VECV we revel in our work and strongly believe in

making a difference to our customers by walking the

extra mile. This passion inspires us to demonstrate

constant enthusiasm and unlimited drive to deliver

beyond our stakeholders expectations”

PRODUCT RANGE

Trucks

Eicher manufactures a range of Haulage (5 T- 31T),

Tipper (8T to 25T), Articulated Tractor (40 T) and

Special Applications trucks.

Haulage

Eicher Trucks are built to deliver low ‘Total Cost-of-

Ownership’. The Eicher haulage trucks’ range includes

the E2 Plus series of 5T-14T Light & Medium Duty Trucks

(LMD) - tagged as “Mileage Ka Badshah” and VE Series of

Fuel efficient Heavy Duty Trucks (HD) of 16T-40T.

Designed for superior performance with better fuel

economy, higher rated payload and faster turnaround

these trucks have low operating cost and, high

reliability leading to higher profits.

Tipper

Eicher Terra series of 16T & 25T offer enhanced value

to customers in areas which are critical to a tipper

operating economics. The USP of Eicher Tippers is their

better uptime and pulling power, stronger aggregates,

and the ability to run more number of trips. Terra

tippers offer enhanced benefits which accrues from the

results of extensive research done by the company in

the market understanding of the usage pattern and

various duty cycle of its operation. The range makes a

significant and positive effect on the operators’

productivity and profitability by offering better fuel

economy.

Articulated Tractor

Eicher 40.40 (Articulated Tractor) from the VE series

is built to “Deliver More!” Fitted with Cummins Engine

of 132.5 Kw, Max Torque of 650 Nm and the ET-80 gear

box, the optimized power and torque benefits come along

with the High Fuel Efficiency, stronger aggregates

which offer high reliability and durability. The soft

suspended Cabin offers higher driving comfort which

means faster turnaround and more trips leading to

higher revenues.

Buses

Eicher Offers a wide range of options in the Buses.

There are two range of Built up buses - Skyline &

Starline with a seating capacity starting from 16

seater till 65 seater. As per the requirement of the

customers, Eicher also offers a wide range of chassis

starting from a 12 seater capacity till the 65 seater

Capacity. Eicher buses are trusted by the customers for

the best in class fuel efficiency.

Tourist Buses

The latest offering from Eicher -Skyline LIMO - AC Bus

for the Tourist Segment. Eicher Skyline has established

new bechmarks in the Bus Industry. Aesthetic

superiority, high passenger comfort & Economical

performance have made this bus class apart. With a new

offering in the 7.5 ton category with Direct drive AC

and Push Back seats, Eicher Skyline LIMO is all set to

redefine the travel for the the Tourist Segment.

School Buses

Eicher introduced “SKYLINE - The First Safe School Bus”

in India, developed in association with IRTE (Institute

of Road Traffic Education) in the year 1996, thereby

pioneering the concept of School Bus. The school bus

specific features have now become a norm in the

industry. Apart from being safest the popular Skyline

school bus is now available in enhanced features,

superior aesthetics & increased passenger comfort.

Staff Buses

Eicher Skyline has made staff commutation as

comfortable as it can be. Aesthetic superiority, high

passenger comfort & Economical performance has made

this bus class apart. The faith of customers & industry

is reflected with the fact that Skyline Executive was

awarded with CV-Apollo Award 2010 for “LCV" Bus of the

year.

City Buses

The latest offering from Eicher - the Rear Engine Semi

Low Floor (RESLF) bus has been developed in line with

the guidelines laid down by the Ministry of Urban

Development as applicable to Mass Urban Transportation

needs. This offering has been received with lot of

optimism & excitement by various State Transport

Undertakings, City Administrations and Municipal Bodies

across India. Eicher also offers a wide range of

products in the Mini, Midi and Heavy buses for City Bus

Deployment. The products have been designed to suit the

frequent start-stop duty cycle of intra city

operations.

Route Permit Buses

Eicher Offers a wide range of chassis for Route permit

(Stage Carriage) deployments. Eicher products are well

suited for the unique requirement of the route permit

application, which necessitates a frequent start-stop

operation, overload and rugged usage.

Bus Chassis

Eicher’s philosophy has always been to provide a

perfect platform for a perfect bus. In this endeavour

Eicher offers a wide range of chassis suitable for the

various applications. Eicher bus chassis consists of an

assembly of all the essential parts like engine,

transmission, driveshaft, differential and suspension,

but without the bus body.

 

Special Applications

Eicher produces an efficient range of Special

Application Vehicles which are used as for various

applications as Troop Carriers, Garbage Tippers, Water

Containers, Mild Steel Container & Ambulances.

Ambulance

Eicher Ambulance is a state of art van with all

facilities pertaining for an emergency medical vehicle.

Vehicle is equipped with on board equipments not just

for safe and swift transfer of patients but also for

providing emergency medical aid.

Mild Steel Container

Ready to use from day 1, Eicher MS container options

are unique with respect to fine engineering design and

flexibility requirements. Engineered design, Fine

workmen-ship and rugged but light in weight are few

features of Eicher containers offered with 18 months of

warranty on container.

 

Troop Carrier

Its about Determination and Conquering the spirit,

Eicher vehicles deliver on these.

Water Tanker

Low operating cost, efficient and durable water

tankers. Fully built Water Tankers options available in

3.5 KL, 5KL, 6KL & 9KL.

 

Technical specification Model 40-40

Engine type Cummins B 5.9 180 31

Emission norms BS III

Maximum Power 136.75 Kw @ 2500 rpm (183.3

HP)

Maximum Torque 685 Nm @ 1500 rpm (69.8

Kgm)

Clutch Single plate dry friction

type, 380 mm dia.

Gearbox ET 80 S6 (6 forward and 1

reverse)

Rear axle Heavy duty fully floating

banjo type

Front axle Heavy duty forged ‘|’ beam

reverse Elliot type

Steering Hydraulic power assisted,

re-circulated ball and nut

type

Wheels and tyres 10.00 x 20 - 16 PR

5th wheel coupling SAE 2 “–Mark II (Ashley)”

Fuel tank capacity 370 Ltrs

Electricals 2 x 12 V

Battery 24 V, 120 Ah

Wheelbase 3485 mm.

OAL (CBC) 5925 mm.

OAW (CBC) 2450 mm.

OAH (CBC) 5675 kgs

GCW 40200 kgs

Technical specification 30-25

Wheelbase (mm) 4900/5260/6600

Cargobody Deck Length (Ft) Cowl 4900 WB: 6858(22.5),

Fully Built 5260

WB:7315(24), Cowl 4700 WB:

9753(32)

Overall Length (mm) 8970/9876/12000

Minimum Turning Radius (m) 8.77/9.2/11.5

Ground Clearance (mm) 252

Gross Vehicle Weight (Kgs) 25000

Payload (Kgs) 17100 (5260 w/b, FBT)

Engine Type 6 cylinder, water cooled,

turbo-charged intercooled

DI diesel engine - BS III

Max. Power 113

Max. Power 113KW@ 2400 rpm (154 HP)

Max. Torque 569 Nm @ 1400-1600 rpm

Bore x Stroke (mm) 100 x 105

Clutch Single dry plate, Spring

loaded Pull type

Gear Box 6 speed synchromesh gear

box of 80 kgm capacity

Trailing Axle Tag Axle linked with drive

axle through Bell Crank

mechanism

Rear Axle Heavy duty fully floating

banjo type

Front Axle Heavy duty forged “I” beam

reversed elliot type

Steering Hydraulic Power Assisted,

Re-circulating Ball & Nut

Type(Ratio-20.2:1)

Frame ‘C’ Channel ladder type-

230x76x6 mm with additional

5 mm reinforcement

Suspension Semi-elliptical laminated

leaf springs, with bell

crank mechanism in rear,

Hydraulic double acting

telescopic shock absorbers

in front only

Brakes Service Brake: Dual

Circuit, Full air, ‘S’ cam

with Auto Slack Adjuster;

Parking Brake :Spring

brakesacting at rear wheels

LH/RH actuated, pneumatic

controlled on the rear axle

Wheels & Tyres 10.00 x 20 – 16 PR

Fuel Tank (Litres) 395

FDR 6.428

Max Gradeability 23%

Max. Speed 78 Kmph

Electricals 12V, 120Ah

Cabin Ergonomically designed

sleeper cabin, spacious,

comfortable, safe and

tiltable cabin

Available options Cowl with chasis, Cab with

Chasis and Built-up

Tyre 10

GVW 25,000 KG

Horse power 154

SERVICE VOLVE EICHER

MAINTENANCE SERVICE

EICHER SERVICE - AVAILABLE ANYWHERE, ANYTIME

Eicher provides its customers the benefit of an

extensive sale and service network, customised

solutions and an efficient cost of ownership. Eicher

has over 938 contact points across India and over

10,000 private mechanics trained by the company,

ensuring that your vehicle is in safe hands.

FREEDOM - SERVICE AGREEMENTS

“FREEDOM”, the service agreement from Eicher Trucks and

Buses helps you manages the dynamic nature of transport

business today. It ensures that high quality repairs

are carried out by certified technicians using genuine

parts which help you secure uptime requirements of your

vehicles. It provides an added advantage of fixed

repairs cost during agreement tenure, hassle free

services at your convenience location across pan India,

payment at specified intervals & price protection on

labour, parts oils. All this adds up to giving you the

freedom to fully concentrate on transport assignments

and in turn deliver superior services to your clients.

Freedom Service Agreements are available to you as

options to suit your business requirements.

EICHER - PROMISE

In an endeavour to enhance the customer satisfaction

“Eicher Promise” has been launched. It is a promise to

time bound enroute break down services to its customers

of heavy duty trucks and heavy commercial buses for

restoration and putting the vehicle back on road within

48 hours of it being reported on Toll Free No -

18001023531. This “Eicher Promise” is now extended to

countrywide. Eicher Promise is to reduce downtime and

lead to increase the profitability. 

Eicher customer is entitled to a service guarantee

coupon in the event of any delay beyond 48 hours to

restore the enroute break down vehicle.

Terms & Conditions apply. For more detail please get in

touch with the nearest Eicher dealership.

SERVICE INITIATIVES

Grass-root level penetration - training to local

mechanics, currently numbering over 10,000 throughout

India at 900 plus locations

Training for drivers to impart safe driving skills and

to enhance fuel efficiency

Regular Free check-up and service camps

Comprehensive Service Audit System - oversees the

physical infrastructure and service quality of Eicher

service network

Extensive participation in the local melas,

loan/exchange melas

Highway check-up campaigns

Mobile Spares & Service van and Recovery & Tow trucks

available at various dealerships

Service Units - Engine, Transmission, Differential etc.

are available at Eicher Service setups

EICHER GENUINE PARTS

Stay Original

Eicher Genuine Parts come with the three-fold promise of - Reliability,

Superior Performance and Availability.

Eicher Genuine Parts are manufactured exactly in

accordance with the attributes as the part it is

replacing, thereby, maximizing the performance of the

vehicle. The Anytime, Anywhere! promise of Eicher

Genuine Parts is our commitment to ensure that all your

needs are met. These parts are designed to last longer

adding more life to your vehicle, yielding more uptime

and higher profits.

PARTS WARRANTY

With a vision to reduce the perceived performance

related issues as well as the financial risk to the

customer, Eicher extends a warranty along with Eicher

Genuine Parts. Eicher’s warranty policy not only speaks

of the quality and reliability that its part products

bear, but also of its commitment to serve the customer

to the best standards. The details of warranty period

clause of Eicher’s Parts Warranty Policy are mentioned

under the Comprehensive Warranty section.

GENUINE LUBRICANTS RANGE

Eicher Genuine Lubricants

Eicher Genuine Lubricants are recommended exclusively

towards maintaining your Eicher truck’s performance and

good overall economy. Specifically tested for your

truck, Eicher Genuine Lubricants uphold high standards

of quality, performance and safety, and ensure extended

service life for your truck as well as improved

performance for the genuine parts.

GENUINE PARTS RANGE

Eicher Genuine Filters

Using Genuine Filters will ensure that vehicles last

longer while delivering great performance. The product

range includes:

Fuel Filters

A fuel filter will ensure that undesirable dirt

particles, such as dust, rust, water and deposits from

the tank are caught, thereby ensuring that the engine

performs optimally.

Oil Filters

The oil filter traps various pieces of dirt, metal and

non-metal particles, soot and carbon deposits in the

engine oil. An Eicher Genuine Filter not only ensures a

regular supply of clean oil to the engine, the high

quality standards also avoid a leak of unfiltered oil

into the engine.

Air Filters

Eicher Genuine air filter ensures the input of clean

air into the engine and also creates ideal operating

conditions for the engine. A poor quality or

excessively dirty air, if not filtered properly, can

wear out engine components and adversely affect fuel

consumption.

COMPREHENSIVE WARRANTY

All vehicles and parts produced by EICHER TRUCKS AND

BUSES are well covered under the company’s warranty

policies.

View Warranty Terms for:

Vehicle warranty

Eicher Trucks and Buses warrants each Eicher vehicle

and its aggregates and components thereof, supplied by

Eicher Trucks and Buses to be free from defects in

material and workmanship under normal use...

Parts warranty

With a vision to reduce the perceived performance

related issues as well as the financial risk to the

customer, Eicher extends a warranty along with Eicher

Genuine Parts. Eicher’s warranty policy not only speaks

of the quality and reliability that its part products

bear, but also of its commitment to serve the customer

to the best standards. The details of warranty period

clause of Eicher’s Parts Warranty Policy are mentioned

under the Comprehensive Warranty section.

Extended warranty

Extended Warranty provides unique risk coverage on

failure major powertrain components like engine,

transmission & differential at very attractive prices.

Customer may avail this facility within one month of

purchase date of vehicle...

OBJECTIVE OF THE STUDY

To get overview of sales scenario of the Indian

Automobiles

To know about Volvo Eicher company

To know how much customers are satisfied with the

services provided to them by Volvo eicher.

To give suggestions for improvements on the points

where they are lacking on the basis of feedback

from the customer.

These objectives were achieved by following a well

thought out plan and defining the problem for each

objectives separately.

SWOT ANALYSIS OF THE COMPANY

➢ STRENGTHS

➢ WEAKNESSES

➢ OPPORTUNITIES

➢ THREATS STRENGTHS

The Quality Advantage

Volvo Eicher owners experience fewer problems with

their vehicles than any other Bus manufacturer in

India. The J.D. Power APEAL Study 2009 proclaimed the

VE no. 1 in the premium bus segment and the Esteem

No.1 in the entry level mid - size Bus segment. This

study measures owner in terms of design, content,

layout and performance of vehicles across 8 parameters.

A Buying Experience Like No Other

Volvo Eicher has a sales network of 307 state-of -the-

art showrooms across 189 cities, with a workforce of

over 6000 trained sales personnel to guide our

customers in finding the right car. Our high sales and

customer care standards led us to achieve the No.1

nameplate in the J.D. Power SSI Study 2009.

Quality Service Across 1036 Cities

In the J.D. Power CSI Study 2009, Volvo Eicher scored

the highest across all 7 parameters: least problems

experienced with vehicle serviced, highest service

quality, best in-service experience, best service

delivery, best service advisor

experience, most user-friendly service and best service

initiation experience.

92% of Volvo Eicher owners feel that work gets done

right the first time during service. The J.D. Power CSI

study 2009 also reveals that 97% of Volvo Eicher owners

would probably recommend the same make of vehicle,

while 90%owners would probably repurchase the same make

of vehicle.

WEAKNESS

• (Not so well-known in this segment

• Comparatively less mileage-there is a also weakness

of VE of

product is less than other.so this is a big

weakness of VE.

• ESTABLISH PROPER POLICIES AND PROCEDURE FOR LEAVE

• PROPER COMMUNICATION OF POLICIES TOWARDS SALES

• INSTALLATION OF HIGH CAPACITY ENGINE

OPPORTUNITIES

• ESTABLISH PROPER POLICIES AND PROCEDURE FOR

INCREASING SALES

• Development of new products

THEARTS

VE has always been identified as a traditional

carmaker producing value-for-money busesand right now

the biggest hurdle VE is facing is to shed this image.

VE wants to change it for a more aggressive image. VE

Baleno has failed due to one of the major reasons being

thatcustomers could not identify VE with a Bus as

sophisticated as VE . VE is looking forward to bring

about a perception change about the company and its

cars.VE started the exercise with the new-look of

buses first markets for this radically different-

looking Bus gave this endeavor a nethrust. VE has also

changed its logo at the front grill. It has replaced

the traditional VE logo on grill ‘stylish ‘M’ with S’.

market. The next threat VE faces is the growing

competition in compact cars.Companies like other models are

planning to come out with small segment busesin near

future.

RESEARCH METHODOLOGY

Research methodology is a way to systematically solve

the research objective. It may be understood as a

science of studying how research is done

scientifically.

In it we study the various steps that are generally

adopted by researcher in studying his research

objective along with logic behind it. It is necessary

for the researcher to know not only the research

methods/ techniques but also the methodology.

Researcher not only need to know how to apply

particular research technique, but also need to know

which of these methods or techniques are relevant and

which are not and what would they mean and indicate and

why. All this means that it is necessary for the

researcher to design his methodology for his objective

under study as the same may differ objective to

objective.

Thus when we talk of research methodology we not only

talk of the research method but also consider the logic

behind the methods we use in the context of a research

study and explain why we are using a particular method

or techniques and so that research results are capable

of being evaluated.

SOURCES OF DATA COLLECTIONData collection methods are credible with validated surveys

and/or other methods are clearly described such as

observational strategies, the data or information is

current. The data collection is focused on a limited sample

of population and has minimal application in terms of

generalizing the findings.

Primary Data: It can be collected directly or

indirectly. It was done through a well structured and

designed questionnaire which contain 14 number of

questions which were asked directly to the customers of

VE Bareilly showroom.

Secondary Data: It refers to data which have been

collected and analyzed by someone else. It consists of

internet and books etc. Secondary data has also been

collected through the VE Sales training handout.

Sample Size: A sample size of 80 respondents was taken

to conduct the study of Questionnaire.

SOURCES OF DATA COLLECTIONData collection methods are credible with validated surveys

and/or other methods are clearly described such as

observational strategies, the data or information is

current. The data collection is focused on a limited sample

of population and has minimal application in terms of

generalizing the findings.

Secondary Data: It refers to data which have been

collected and analyzed by someone else. It consists of

internet and books etc. Secondary data has also been

collected through the VE Sales training handout

The project that was assigned to me was very extensive in nature. I have to undertake market research in a big way to order to reach correct figures.

1-Collection of Primary Data- As a part of market research I obtained that desiredinformation from 50 people by designing the questionnaire, which is attached withthis report. It was one of the most uphill tasks as interviewee of each person for about15 to 20 minutes and obtained the information according to questionnaire. Theinformation obtained, was compiled in terms of charts, which is also attached forreferences.

2. Collection of Secondary Data- Apart from the primary data sources of the Secondary data were also collected from taken from Bank brochures. 3. Computed of Collected Data - Data collected from both primary and secondary

sources were compiled in the form of chart and various pictorial representations likebar charts and pie diagrams.

4. Sample size 50 People.

Data Analysis

Q. How much you are satisfied with Mileage?

Highly satisfied

Satisfied

Dissatisfied

Highly dissatisfied

30%

20%

30%

12%

8%

Highly satisfiedSatisfiedAverageDissatisfiedHighly dissatisfied

Q.How much you are satisfied with Maintenance?

Highly satisfied

Satisfied

Dissatisfied

Highly dissatisfied

40%

20%

30%

6%4%

Highly satisfiedSatisfiedAverageDissatisfiedHighly dissatisfied

Q.How much you are satisfied with Driveability?

Highly satisfied

Satisfied

Dissatisfied

Highly dissatisfied

40%

22%

18%

11%

9%

Highly satisfiedSatisfiedAverageDissatisfiedHighly dissatisfied

Q.How much you are satisfied with Spares?

Highly satisfied

Satisfied

Dissatisfied

Highly dissatisfied

45%

20%

15%

15%

5%

Highly satisfiedSatisfiedAverageDissatisfiedHighly dissatisfied

Q.How much you are satisfied with Enquiry Response?

Highly satisfied

Satisfied

Dissatisfied

Highly dissatisfied

55%

20%

5%

16%

4%

Highly satisfiedSatisfiedAverageDissatisfiedHighly dissatisfied

Q.How much you are satisfied with Delivery Response?

Highly satisfied

Satisfied

Dissatisfied

Highly dissatisfied

35%

40%

15%

5%5%

Highly satisfiedSatisfiedAverageDissatisfiedHighly dissatisfied

Q.How much you are satisfied with Service Response?

Highly satisfied

Satisfied

Dissatisfied

Highly dissatisfied

28%

20%

17%

25%

10%

Highly satisfiedSatisfiedAverageDissatisfiedHighly dissatisfied

Q.Overall are you satisfied with ...........?

Yes

No

60%

40%

YesNo

CONCLUSION

Based on these factors the various strategicalternatives were evaluated. The areas of strategicthrust which VE can concentrate on are identified. Thevarious course of action for these strategic thrustareas and suitable matrixes evaluate them areidentified.

StrategicThrusts

Action Measures

IncreasesScope

Tap the huge component& accessories market

Percentage ofsales from new

productsNew productSame market

Enter fast growing CVsegment and global

platforms

ROE,ROA

New productNew market

Expand geographically –Europe and alternate

energy

Increase inprofitable market

shareMarket

rationalization

Finding rural markets,Online trade

Customersatisfaction

Distributionrationalizati

on

Separate dealers basedon value

Dealerprofitability,Percentage ofcannibalization

Wallet shares Concentrate more oncustomer solution

Percentage profitfor each business

unitHOLD ON “4 for 2”when 1 lac Bus Number of VE

is introduced 800s sold

Volvo Eicher has the highest marketshare in the

automobile sector in India. To consolidate and protect

its leadership position, the market research team

conducts a continuous Brand Track study with an all-

India scope. Amongst other things them survey looks at:

Brand Awareness, Advertising Recall, Product

Experience, Company Image and Competition Analysis.

FINDINGS & ANALYSIS

At VE customers are highly satisfied with the

range of product and sufficient colour choice

availability.

Customers are highly satisfied with the way

products are displayed to them.

Customers are satisfied with the kind of

information provided to them about different buses

by the sales executives.

Customers are satisfied with the kind of attention

they get at VE Showroom.

Customers are satisfied with the type of test drive

facility provided to them.

Customers are satisfied by the way all the

documents and services are explained to them.

Commitment of delivery of vehicle to its customers

is appreciated by them.

Customers are satisfied with the delivery process

at VE .

RECOMMENDATIONS

Reception is the first point where customer will

get the first impression about VE showroom and

there need to be some improvements at reception as

customers are not properly attended over there.

Customers are not satisfied with the after sales

services so there should be some improvements in

order to engage more customers.

By improving their rest of the services they can

convert their unsatisfied customers into satisfied

customers.

BIBLIOGRAPHY

VE Sales Training Handout

www.google.com

www.Indianautomobileindustry.com

www.VE .co.in

Research Methodology – C. R. Kothari

Questionnaire

1.How much you are satisfied with Mileage?a.Highly satisfiedb.Satisfiedc.Dissatisfiedd.Highly dissatisfied

2.How much you are satisfied with Maintenance?a.Highly satisfiedb.Satisfiedc.Dissatisfiedd.Highly dissatisfied

3.How much you are satisfied with Driveability?a.Highly satisfiedb.Satisfiedc.Dissatisfiedd.Highly dissatisfied

4.How much you are satisfied with Spares?a.Highly satisfiedb.Satisfiedc.Dissatisfiedd.Highly dissatisfied

5.How much you are satisfied with Enquiry Response?a.Highly satisfiedb.Satisfied

c.Dissatisfiedd.Highly dissatisfied

6.How much you are satisfied with Delivery Response?a.Highly satisfiedb.Satisfiedc.Dissatisfiedd.Highly dissatisfied

7.How much you are satisfied with Service Response?a.Highly satisfiedb.Satisfiedc.Dissatisfiedd.Highly dissatisfied

8.Overall are you satisfied with ...........?a.Yesb.No

9.What suggestions would you like to give for the improvement of ...........?