Marketing applied in Tourism: Touristic project applied in Tasmania
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Presented by: Susana Arenas, Alejandra Ortega and José Dib.
Transcript of Marketing applied in Tourism: Touristic project applied in Tasmania
Presented by:Susana Arenas,
Alejandra Ortega andJosé Dib.
Southeast of Australia. Latitude: 42.0000° South. Longitude: 147.0000° East. Area: 90,758 km2.
City Map of Tasmania.
Weather: Overall temperatures between 16°C and 40°C.
Climate phenomenons: El Niño and La Niña.
Food: “Tasmania boasts some of the best produce in the country and top-notch chefs spinning this bounty into gold.” (Lonely Planet, 2014)
Variety in fish and seafood.
Vine Yards.
Vineyard in Eastern Tasmania.
To the general audience, Tasmania is a small region full of devils and other species of animals…
University of Tansania (in Hobart
City)
In fact, Tasmania is a source of cultural and academic enrichment for tourists.
Plus, it gives a proper academic life for international students.
Hobart City Bay.
To engage people in eco-tourism.
To spread knowledge about academic opportunities in the region. Sight of
Hobart City, the state’s capital.
Aboriginal Tasmanians (the “Parlevar”).
Adventurous tourists.
Eco-Tourism enthusiasts.
Exchange students. Hiking tourists
Ben Lomond National Park in Lauceston, Northern Tasmania.
MONA - The Museum of Old & New Art
Visit the Port Arthur Historic Site
Walk in Cradle Mountain National Park
Visit the Freycinet Peninsula and Wineglass Bay
Visit Cataract Gorge in Launceston
Stroll around Sullivans Cove and Salamanca Markets
Fly to Melaleuca in the South West Wilderness
Ad Management.
Drive Engagement.
Social Media.
Example of Tourisms ads of Tasmania.
University of Tansania. Taken from: http://www.utas.edu.au/.
Population: Department of Treasury and Finance (2014). Consulted on Nov. 11th, 2014, from Treasury of Tasmania webpage: https://www.treasury.tas.gov.au/domino/dtf/dtf.nsf/LookupFiles/Population.pdf/$file/Population.pdf.
Climate Outlooks: Monthly and Seasonal (2014). Consulted on Nov. 10th, 2014, from Tasmania’s Bureau of Metheorology: http://www.bom.gov.au/climate/outlooks/#/temperature/maximum/median/seasonal/0.
Best Places to eat in Tasmania (2014). Consulted on Nov. 11th, 2014, from Lonely Planet: http://www.lonelyplanet.com/australia/tasmania/things-to-do/best-places-to-eat-in-tasmania#ixzz3IolwVDsA.
Top 10 experiances in Tasmania (n.d.). Consulted on Nv 11th, 2014, from Tasmania Top Ten: http://www.tasmaniatopten.com/lists/tasmanian_attractions.php.
