13.0

Kea-CRM, YOUR PARTNER IN GROWTH

Founded over 10 years back, VSM’s mission is

to provide dependable solutions and services to the

Healthcare solutions and Banking industries.

Our commitment is to deliver what we promise

VSM has a great team of

working to achieve the mission.employees120+

Kea is a CRM product specifically for Pharma and Medical Devices industries.

VSM is certified for ISO 9001:2015 Quality Processes and ISO 27001:2013 Information Security Standards.

ABOUT US

Kea-CRM HELPS IMPROVE YOUR TEAM’S EFFICIENCY

Kea-CRM –INTRODUCTION

Kea-CRM comes with power packed features. It is the combination of

That gives our customers great satisfaction. We invite you to experience this

FunctionalitiesData

security

Structured implementation

methodology

Proactive application

support

Close monitoring and guidance on adoption by the

field

YOU ARE INGOOD COMPANY

OUR CLIENTS INCLUDE

And more..

WHY Kea –CRM FOR YOUR BUSINESS?

Kea-CRM can be your

“one-stop” solution

for sales force needs.

What is more, on a single

platform, you can get all

data on “Results” and

“Effort”.

With our unique

Decision Support

Framework (DSF), you

can empower First Line

Sales Managers

(FLSMs ) and above

Kea helps in digital customer

engagement through e-Detailing

and other strong features. Kea

helps in managing and monitoring

all support activities, such as CMEs,

Coaching and e-Learning.

You don’t have to look beyond Kea to run your field force-centric activities and to get a pulse

of the results being achieved.

PRODUCTFEATURES

Master Data Management

Travel and Expenses

CME/Event Manager

Leave Management

e-LearningCoaching

Campaign Manager

Decision Support Framework (DSF)

Retail Chemist Prescription Audit

(RCPA)

Channel Sales

e-Detailing

Reports and Analytics

Field Activity

VSM AS YOUR PARTNER

Good products need to be backed up by unbridled customer support. Easy, Gainful adoption

of the solution by the field force is the KEY.

Implementation phase Managing change, and migration

Initial post-go live phase Monitor and assist in adoption

Steady stateCombination of preventive and request

based support

We follow a three-phase methodology, as your partner

An implementation is a success when users experience a change and find new empowerment through access to relevant data. We aim for 100% “reporting” adoption within a pre-agreed period, continued reporting

compliance and good use of output information from Kea

OUR VALUEPROPOSITION

Experience

Substantive experience in dealing with Pharma industry needsStudy of best practices across companiesAdvice from a panel of experts

Team

Experienced team of functional analysts, programmers, testers and support engineers

Product

Well accepted product rendered conveniently on all devices Available on Android, IOS and Windows

Central to customer engagement is the planning, execution and monitoring of field

activity. Comprehensive Doctor Engagement is the need, and that is what Kea provides

Kea- Apt comes with the option of powerful e-Detailing and CLM features. It is reliable and

robust. Training new users is simple as well. What is more, with our flexible product

architecture, CLM features can be customized, for you get the maximum ROI

MANAGE YOUR FIELD ACTIVITY

MANAGE TRAVELEXPENSES

With Kea, managing travel costs is simple and fully

automated. Field force just has to log their activity and

the rest is done by Kea.

Standard fares and allowances for consistent andoptimal reimbursements

Help in route planning

Error-free computations

Interface with SAP for accounting and disbursement

MASTER DATA –GET THE BEST OUT OF YOUR CUSTOMER DATA

We help you save cost by managing all your master data within Kea.

You don’t need external Master Data Management software.

Get analytics out of your customer, hospital, employee and territory data

Achieve de-duplication of doctor data, essential for a 360 Degree View

Manage territories and vacancies

MANAGE YOUR CMEs(CONTINUING MEDICAL EDUCATION)

AND CAMPAIGNS

CMEs and time-bound campaigns on brands are becoming increasingly important.

To get the best out of your CMEs, Kea brings you a powerful CME module that allows you to.

Plan and execute CMEs in a structured way

Track participation on a mobile device

Control CME costs Comply with internal and

external compliance guidelines

CONTINUOUSLYUP-SKILL

FIELD FORCE

Kea comes with a compact and useful e-Learning module that can help up-skilling sales force continually.

You don’t need an external complex and expensive Learning Management Solution.

Friendly and secure content rendering

Easy to administer content

Capability to draw on these evaluation results to tailor

coaching activity

Simple tests

MANAGE WORK FLOW EFFICIENTLY AND WITHOUT A BREAK

Pharma industry has 2 important characteristics that any CRM solution must recognize

Both these mean that work flow handling in all processes must be robust and flexible. Our central work flow engine enables you to define work flow seamlessly without delay in approvals, and to ensure regulatory and

internal compliance

High field force

turn overCompliance

DECISION SUPPORTFRAMEWORK-DSF

“For me, cycle meetings are a waste of time,

unless intra-cycle performance is closely

monitored and guidance provided to the field,

especially by Area Managers” Says, the Head

of Marketing of a large Pharma company

That is what our unique DSF platform addresses

Crisp short term KPI s monitoring by area

managers. This powerful framework adds

immense value to field force operations. Area

managers and the field can work together to

optimize key effort factors like Joint Field

Work, Missed Doctors, Coaching days, Call

average, and MORE

VIEW & ANALYSE RESULTS & EFFORT ON THE SAME DASH BOARDS

Kea offers this very useful possibility-that of viewing Sales, Rx and Market Share along with data on quantity and quality of effort. This is made possible because Kea

So, if you have a budget consideration, do away with your expensive data warehouse! Kea will do that job for you, to acceptable levels

Has the capability

to capture and

internalize all effort

data, with flexibility

to customize

Can fetch,

validiate,aggregate

and map primary

sales

Has Rx and

secondary Sales

capture features

Follow and analyse KPIs (Key Performance Indicators)

User friendly reports that give you Sales, Marketing and

Training KPIs at all levels.

Export to Excel and analyse further!

TECHNOLOGY

1

Dot Net Frameworkwith MS SQL Server2008 and above

2

Mobile Application in HTML 5 compatible to Android, Windows and iOS Smartphones and tablets

3

Analytics Layer in Dev Express, SSIS, SSRS, SSAS

Security – as per OWASP (Open Web Application Security Project) standards

User Authorization

Role and Privileges set to ensure only the right dataand feature is accessible to the right hierarchy

Encrypted Passwords and connection strings

The transaction between the application and server is encrypted through https

OUR CLIENTS SAY SO

We implemented Kea a few months back. As

anticipated, implementation was smooth, and

our field force transitioned successfully in a very

short time.

VSM’s solution is user friendly, and output

reports are very useful for analysis.

We are currently using some of the core

modules including master data management,

call plans and field activity update, E-Learning,

E-Detailing and Retail Chemist Prescription

Audit. VSM has many more modules to offer,

which we plan to implement

Head-SFE

A large Pharma company based in the East of India

1We are pleased that we selected your solution

ahead of the others. Some of the major benefits

have been.

Your core solution is user friendly, neat and

comprehensive. Your capability to understand

the few changes that we have requested and

deliver them quickly. Your local apps on mobile

devices are also user friendly.

Some of the features such as “decision support

frame work” are unique in your product, and are

very useful”

DGM, Commercial Excellence, European Medical

Devices Company

2

CONTACT US

INDIA BASED COMPANIES

Contact PRIYESH at -

priyesh@vsmsoftware.com

OTHER COUNTRIES

Contact MADHU at -

madhumalini@vsmsoftware.com

THANK YOU

13.0

#8, 1st Phase, 2nd Cross, 2nd Stage,

High Tension Line Park Road,

Chandra Lay Out,

Bangalore 560 040, India.

Ph no. +91-80-42982121