Impulse Megastore

Impulse mega store is an online retailer for

entertainment products from Asia. The website sells

import games, DVDs, CDs, gadgets, groceries, gaming

console accessories, watches, cables and toys. Impulse

mega store is based in Malaysia, and caters to the

Malaysia and Asia-Pacific region, but also offers most of

the products to local buyers.

Impulse mega store was established in 2009 in Johor

Bahru , selling games and accessories for all major

current game consoles and computer operating systems. In

addition to video games, the site also offers electronic

goods, entertainment product such as consoles from Psvita

to Nintendo 3DS, Playstation to Xbox, collectible toys

and cards, computer parts for high spec gaming

performance.

Impulse Mega store website give consumers to purchase

products online using click and mortar based store.

Delivering their online purchases through mailing their

address, and customer could return their delivered

products if founds defects on it. The impulse mega store

is not known much internationally, as they focus their

main consumers in Malaysia. They had little wide spread

popularity in pacific region, which impaired them in

competing known entertainment online retailer

internationally.

E-commerce Framework

Framework tells about the detail of how e-commerce can

take place. It defines actually how e-commerce

implemented, how online trading or business can be done.

It defines important components that should be present to

do some transaction. Framework of e-commerce can be

viewed as shown below:-

People

(Seller, Buyer, IS service, IS person and management)

Customer/Buyer

People who orders or purchase products via online

purchasing.

Staff

Regulate and maintain the products, restocking them if

their sold out by making an order from the main provider

of the company. Check any validity of the customer

transaction when finally mailing the product to their

address.

Seller

Our company who sells the products from our

supplier/business partners to our customers, our stand is

on being a third party vendor. Sell products through

online website for customers to purchase the products.

Management

Our goal is to maximise the number of customers to

purchase our products. Instilling customer loyalty in

purchasing our products as it meets their expectation and

time, using online purchasing. We cater and provide

physical store branch for customers to purchase the

product directly, having both physical and virtual store

to sell our products. Delivery are made by mail services

and they’ll deliver the purchased product to our

customers, with most of the delivery service paid and any

final small fee will be paid by the customers once their

products are delivered.

Contracting different product suppliers aimed to

entertainment and games to target our potential

customers. Which several of each product of different

franchises to attract wide range of customers, giving us

much opportunity to attain consumers.

Public policy

(Taxes, Legal, Privacy issue, Regulations, Technical

Standards)

Taxes

Taxes imposed by the state. Several countries may have

varying values of taxes, which may include the

legalisation to purchase/deliver the product to the

owner/customer. Transporting the product through mail or

shipment will include taxes to pay for the fees.

Legal

Depending on whether the product may have breach any

protocol or law in the state, it has to be check

thoroughly whether there’s any law or rules against

sending the product to the customer before sending it

through. Some states may have a rule against

entertainment products depending on the issue, once a

product is certified to deliver to the customer. Only

then they could receive it or else the product would be

confiscated by the law.

Privacy issue

Privacy issue are focused on the customer, whether to

share their information online profile to our website to

purchase a product. As such, our company must ensure the

privacy of our customers securely without comprising any

of their information through our website. Disabling and

never include any options for other people to view user

profile address or compromising information.

Sharing information through e-mail or private messages

using our systems are also warn users not to share their

privacy to strangers or even to our staffs and website

notification as it may lead to phishing or exploitation.

Failing to secure and compromising customers privacy can

lead to major consequences, such has customer disloyalty

and badly tarnish reputation as a online retail company.

Regulations

Providing policies and terms of agreement, give

regulations to staffs and customers. Providing ground

rules and restraint first hand before any party wishes to

sue or cause trouble, with those policies stating out any

outcomes that may or may not otherwise occur before hand.

Preventing or produce the outcome at any given moment

through timeline or situation. Examples of those are the

terms and agreement, privacy policies, trading policies,

and other types of regulations policies.

Technical standards

Technical standards are to be exercise thoroughly, such

as the products components or availability. Simple test

and secure packaging of the product before it’s finally

delivered to their customer, making sure it’s up to

standard without error or defect. If there found any

defects or problem, the product will be sent back to the

supplier again to be fixed.

Marketing and advertisement

(market research, Web content, Target marketing)

Market research

Note any customer dissatisfaction or inquiry through

online social media such as Facebook or Twitter, and

forums in the gaming community may provide insight on

better services and opportunity in sales depending on the

situation. Having cookies onto customer account when

purchasing their products, and suggesting appropriate

games which could interest them by depending on their

purchase history or cookie.

Online advertising

Advertise online on social network account and other

advertising medium, reaching many potential customers

through specific website advertisement that resolve

around the gaming community.

Social network account (Facebook, twitter)

Having a social media to reach out the range of customers

and announce any events or promotions happening on the

site, and receive critique on the company delivery of

products where customers could note any dissatisfaction

with our service.

Promotion Sale

Attract customers to purchased discounted products in a

limited time only. Through events and online sales of the

products, make it more appealing for customers to

purchase. Certain purchases of products may include

expansion pack or DLC with thrown in freebies such as

collectibles and apparel of the series will attract

customers to fully purchase the product when on launch or

sale.

Web Content

Shopping list of all gaming content and devices, listing

all devices the gaming industry has supplied to widen the

sales of their products. Customers can view the selection

of products and order them to be purchased and delivered

to their provided address.

Target Marketing

Focusing on people who plays game or require top spec

computer parts for performance, our being a third party

vendor and sell them the entertainment products. Which

are mainly young adults/teenagers that are interested in

gaming entertainment, adult may vary due to certain

people liking of their favourite long going franchise.

Support services

(Order fulfillment, Logistics)

Order fulfilment

Inquiry is provided to our customers once purchasing or

delivery of the product is completed, using Make-to-stock

or Digital copy options depending on the product

purchased. Our customers will then either answer the

Order fulfilment or skip/disable it. Give any insight or

comment to improve our services, they can report for a

return or refund their products if proven to be defected

by the time of arrival or testing.

Logistics

Gaming industry will supply products they have produced

and stored in their own warehouse depot before supplying

to us, the products will later then delivered and kept in

secure store as a temporary depot while waiting for

customer order/purchase or have them purchase physically

at the counter in one of our store branch.

Through online retailing, customer makes an order online

and added to his/her online shopping cart/wish list to

purchase later on. Then once they’ve done adding their

online cart, they could make the purchase by verifying

their online transaction via paying through any online

payment methods. They will then be notified to check

their e-mail for confirmation in shipping their product

to the appropriate address. Once confirm, the product

delivery is made and ship to their respective address of

the customers.

Any final small fee of delivery payment will be conducted

once the product have arrive to their destination,

customers can make note any defect of the product and

report accordingly to receive their refund and return

their product.

Delivery Courier service

Using joint venture mailing services or nearby to one of

our branch area, our company can deliver customers

purchased products right through their doorstep.

Contact Branch

Support service to cater any customer needs or complaints

of our service, noting any dissatisfaction of damaged or

incomplete packaging of products.

Business partnerships

(Affiliated program, joint venture, E-marketplace)

Poslaju International Courier

Delivery service, deliver purchased products to

customers. Their services in delivering are included to

the payment of the product. When delivered to the

customer address, they may have to pay the delivery

services to receive their purchased products. Depending

on the location of their address, east coast of

peninsular Malaysia require no payment for the delivery

of the product, while the west Peninsular Malaysia may

require to pay a small fee for the delivery.

Skynet Worldwide Express

International delivery service, perhaps similar to the

above service. However, one choice of delivery service

may impair the scale of delivery if one doesn’t meet the

standards in delivering their products in time to their

customers. Thus it’s better to have another spare in case

the other delivery service can’t get through a different

state easily due to time, distance or situation.

Game Industry/Joint venture

Joint venture Product supplier, our company acts as a

third party vendor which we sell their products to their

customers with a business contract legalisation to sell

them. Charging them interest, with the services to

deliver and sell their products to customers. Game

industry have several companies to make business with but

with few of them are big names could easily fund their

reach to online retailers with their spending, other

lesser known companies in the gaming industry may hit a

small snag to market their product using their own

budget.

Business Strategy

The first step is to analyze our company and create a

clear vision of our company. This is to establishing the

purpose of the business. By analyzing the company and

create a clear vision, will give a clear sense of

direction and understand the position on the company.

Here at Impulse Megastore, our value is to arm our

customers with the latest games, apparel and gaming

accessories without spending a lot. Our product lineup

are

PlayStation 3, Xbox 360, PC, Nintendo 3DS, PlayStation

Vita, Nintendo Wii U, Razer, Turtlebeach, Steelseries,

Grado, Jinx and Casio Watches. Our mission is to be the

cheapest and the best gaming store in the whole Malaysia.

Our target market is gamers throughout Malaysia, from the

age of 8 and above. Our competitors will be Play-asia and

Gamers Guild.

We believe the game market will keep on growing

throughout the world, since now it’s the era of

technology and electronics. In the future, the gaming

industries will be even bigger, since more console and

better computer is coming out. Our primary problem right

now it’s the piracy on this country. A lot of people

pirate games instead getting the original, and this

starting becoming biggest issue in the world of gaming.

We are getting better opportunity after people knowing

our store, more and more gamers decide to support

original games instead of pirating it after knowing our

store selling the gaming product in such a low price. But

the treat is both Play-asia and gamers guild having their

price as low as ours, sometime even lower.

We also presented a SWOT analysis。

Strength Weakness

- Low price - Don’t have a proper E-commerce Website

- Include free delivery at East Malaysia - Lack of publicity

Opportunity Treat- The modern games bring in more - Opposing company that sell cheap games

gamers interested of getting it original - Malaysia piracy issue

After analysing the company, we have conducted a series

of strategy to start up a e-commerce business. The main

reason to start out the e-commerce site for the company

is because:

1. It’s easier to gain new customers . Having Physical

retail is driven by branding and relationships. Online

retailing or e-commerce is driven by traffic from search

engines. It is usual for customers to follow a link in

search engine results, and land up on an e-commerce

website that they have never heard of. This additional

source of traffic can be the tipping point for our e-

commerce businesses. Since one of our biggest problem is

lack of publicity, this could help us to solve the issue.

2. It’ll provide lots of choices to our customer. Since

there are no shelf size or store size limitations, e-

commerce businesses are able to list many different

items. This could help us achieve one of our value, that

is to arm our customers with the latest games, apparel

and gaming accessories. And by starting an e-commerce

business, we could provide more products to our customer.

3. The shop remain open all the time. E-commerce websites

can run all the time. From the our point of view, this

can increases the number of orders we receive throughout

Malaysia. From our customer's point of view, an "always

open" store is more convenient. This can also help us to

achieve our mission is to be the cheapest and the best

gaming store in the whole Malaysia.

4. Lower Costs. One of the best reason of e-commerce is

the lowered cost. A part of these lowered costs could be

passed on to customers in the form of discounted prices.

It also help us to save price on Advertising and

Marketing, for example: social media traffic are one of

the advertising channels that can be cost-effective.

Personnel the automation of checkout, billing, payments,

inventory management, and other operational processes,

lowers the number of employees required to run an e-

commerce website.

Even thought it provide a lots of benefits, we are to

consider the risk.

1. E-commerce Lacks That Personal Touch

Lots of our customer value our physical retail store and

prefer a personal approach, and we do value our human

relationship. As a result, shopping our those retail

outlets is more reassuring and refreshing. Clicking on

"Buy Now," and piling up products in virtual shopping

carts, is just not the same.

2. E-commerce Delays Goods

E-commerce websites deliver take a lot longer to get the

goods into our customer hands. But if they want to buy a

game that they wanted right now, they cannot buy it off

an e-commerce website. Likewise with gaming equipment

that they want to replace now, a guide book that they

want to read tonight, a birthday gift that they need this

evening etc.

3. E-commerce Doesn’t Allow Our Customer to Experience

the Product Before Purchase

They cannot test out the game they wanted to buy. They

cannot check how the feels of the keyboard, mouse or

controller before hand, etc.

In many cases, we let our customers experience the games

or products before purchase. E-commerce does not allow

that. If they buy a Razer headphones, they cannot play it

online to check if it sounds right.

Even thought there’s quite a number of disadvantages, we

have come out with a plan to overcome it.

The first issue on “E-commerce Lacks That Personal

Touch”, we will establish another website on a social

media site, like Facebook and Twitter. Over there we can

maintain our customer relationship by allowing them

comment and share their thoughts on the new products and

our store and services. We will reply them to maintain

the efficiency.

Second issue on “E-commerce Delays Goods”, we can

solve that by using express delivery like Pos Laju in

Malaysia. Even though with express shipping, the earliest

they get goods is "tomorrow." But, it’s better then

delaying our consumer goods. We will also provide the

option on retail store pick up. For customers that don’t

want waiting and save the time on selecting in the shop

and Queuing on payment.

The last issue that we might face is “E-commerce

Doesn’t Allow Our Customer to Experience the Product

Before Purchase”. We can solve that by capturing lots of

photo or share our thoughts on the products and provide a

clearer product description. Although it’s still won’t

allow our customer to feel the product, but it’ll at

least provide them with some idea on the products. Next

we just have to maintain our product quality and our

consumer will have confident in our new e-commerce store.

After analysing the benefits and risk of the e-commerce

business. We have a few ideas on how we’ll set up our own

e-commerce store.

1. Micro-Target an Online Audience. Designing a site to

achieve our audience with a common interest or

characteristic. Our product or service will define our

company’s niche markets that we can penetrate online with

specialized offerings. In another words, we will design

the webpage that suits gamers, and to gamers that are new

to e-shopping.

2. Personalize. We are going to offer a one-of-a-kind

experiences that cater to our customer needs and

interests. We are going to capture gamers interests and

preferences to generate a product selection and shopping

experience led by individualized promotions.

3. Tailor the Browsing Experience to customer.

Appropriate site design and well-structured navigation

remain key ingredients for attracting an audience and

getting them to come back. Provide an enticing browsing

experience across online platforms. If we want to sell

games to college students, for example, we use vibrant

colors with a flashy design in our webpage to evoke a

sense of youth and adventure.

4. Invest in Mobile. Mobile commerce is growing at a rate

of over 130 percent annually. If we lack a robust mobile

commerce platform, we will see a dramatic drop off in

revenue over the next several years. To stay competitive,

we will need to offer mobile-accessible services such as

delivery status, real-time notifications, click-to-call,

maps, and product information.

5. Consider Subscription Commerce. Subscription commerce

takes several forms. In the replenishment model, a

commodity item is sent to the customer every month. The

discovery model is more promising. It offers a

subscription to a curated experience that delivers new,

hard-to-find, or customized items periodically to the

customer’s doorstep.

6. Bypass the Middlemen. The Internet is enabling small

companies to reach lots of consumers quickly.

Manufacturers, including factories in China, are

increasingly willing to work with small brands. They have

discovered that small brands are more likely to introduce

new products to market because they are less constrained

by shelf space limitations and complex supply chains.

7. Offer a Seamless Experience Across Channels. We have

to ensure that product availability, promotional

strategies, and brand experience are consistent across

all channels — whether online, in-store, or on a mobile

device. Implement cloud-based supply chain technology to

gain visibility into our0 performance across all

channels.

Revenue Model

In business, revenue typically consists of the total

amount of money received by the company for goods sold or

services provided during a certain time period.

Therefore, revenue models are a part of the business

model. Many online companies generate revenues from

multiple income streams such as advertising,

subscription, affiliate marketing etc. Online models not

only sell goods or services but also contacts and

information.

Impulse Megastore Revenue Model (Sales Revenue

Model)

Our Business revenue model will be the Sales Revenue

Model. Wholesalers and retailers of goods and services

sell their products online. The main benefits for the

customer are the convenience, time savings, fast

information etc. The prices are often more competitive.

In terms of online sales there are different models such

as market places as common entry points for various

products from multiple vendors. Impulse Megastore, is an

retail store for entertainment products from Asia and we

are going to build a e-commerce website that will gain

profit from our sales.

What is SSL?

Secure Sockets Layer (SSL) is a protocol for enabling data

encryption on the intranet and for helping web site users

confirm the owner of the web site. SSL is most commonly used

to protect communications between web browsers and servers.

However it is increasingly used for server to server

communications and for web-based applications.

What is encryption and why are there different levels?

Encryption is a mathematical process of coding and decoding

information. The number of bits (40-bit, 56-bit, 128-bit, 256-

bit) tells you the size of the key. Like a longer password, a

larger key has more possible combinations. When an encrypted

session is established, the encryption level is determined by

the capability of the web browser, SSL certificate, web

server, and client computer operating system.

Advantages of SSL

The advantages are to OCSP stapling the improvement in

speed and availability of the OCSP certificate status check.

It is stated that OCSP stapling helps maintain the privacy of

the end user, since a CA can see a website visited. If OCSP

stapling is used , the ZA will see OCSP requests only from the

wed site and not the wed sites end user.

Many wifi hotspot captive portals to control access to the

internet, sometimes requiring entry of a credit card number to

pay for the access thus the users are not allowed to check the

status of the SSL certificate used by portals because the

portals used OCSP stapling that could allow its user to see

and verify the SSL status before users proceed. It (OCSP ) is

also has been supported by microsoft’s internet information

service ( llS)

Disadvantages

Support for OCSP stapling is not yet widespread among

typical modern browsers. Both browser and web sever must

support OCSP. If either endpoint does not support it , it will

have to contact the CA to get a CRL or OCSP response. Nearly

all SSL certificates are signed by an intermediate certificate

, which is itself signed by a root certificate. Web servers

with such certificates typically send the client its own

certificate and the intermediate CA certificate but the

browsers has to check the status of both certificates , since

either own could have been revoked. Unfortunately the OCSP

allows only one certificate status to be sent to the SSL

handshake . there’s a revised version of the specification

that defines “ multi –level stapling “ or the ability to send

the client OCSP responses for multiple certificates .

Deployment of multi level stapling will lag behind the

deployment of single level stapling Supported For OXSP

stapling has recently appeared in web severs such as apache

HITTP sever and nginx. If you use those servers, you may need

to upgrade them to a recent version to make use of OCSP

stapling. If you don’t use those servers or Microsoft IIS ,

you will need to check your web

P ayment method

Payment Type Explanation

Online

Transfer

Maybank2u Pay

The act of transferring money from one place to

another place. This may occur electronically or

physically. In our case, electronically. The

company we used to facilitates money transfers is

Maybank2u.

Cash Deposit

Maybank

Bank deposits are made to deposit accounts at a

banking institution, such as savings accounts,

checking accounts and money market accounts. The

account holder has the right to withdraw any

deposited funds, as set forth in the terms and

conditions of the account. The "deposit" itself

is a liability owed by the bank to the depositor

and refers to this liability rather than to the

actual funds that are deposited. So people may

deposit cash to use through the cash deposit

machine of Maybank instead of paying us cash

directly.

Bank Transfer

CIMB Bank

Bank transfer is the general term used to cover a

wide range of credit transfers, including cash

payments, giro-payments, and wire transfer to

local banks. Since CIMB is one of the most used

bank in Malaysia, Bank transfer through CIMB is a

must payment method in our e-commerce.

PayPal PayPal is an international e-commerce business

allowing payments and money transfers to be made

through the Internet. Online money transfers

serve as electronic alternatives to paying with

traditional paper methods, such as cheque and

money orders.

Retail Store

Pickup

Consumer can buy through the internet and pay at

the retail store instead of banking. Make things

easier for the local people near our retail

shops.

Conclusion

Impulse mega store is an online retailer for

entertainment products from Asia. The website sells

import games, DVDs, CDs, gadgets, groceries, gaming

console accessories, watches, cables and toys. Impulse

mega store is based in Malaysia, and caters to the

Malaysia and Asia-Pacific region, but also offers most of

the products to local buyers.

E-commerce framework tells about the detail of how e-

commerce can take place. It defines actually how e-

commerce implemented, how online trading or business can

be done. It defines important components that should be

present to do some transaction. The type of framework are

People (Seller, Buyer, IS service, IS person and

management), Public Policy (Taxes, Legal, Privacy issue,

Regulations, Technical Standards), Advertisement and

Promotion (market research, Web content, Target

marketing), Supporting Services (Order fulfillment,

Logistics) and Business partnership (Affiliated program,

joint venture, E-marketplace)

A business strategy is the means by which it sets out

to achieve its desired ends (objectives). It can simply

be described as a long-term business planning. Typically

a business strategy will cover a period of about 3-5

years (sometimes even longer).

Secure Sockets Layer (SSL) is a protocol for enabling data

encryption on the intranet and for helping web site users

confirm the owner of the web site. SSL is most commonly used

to protect communications between web browsers and servers.

However it is increasingly used for server to server

communications and for web-based applications.