FW: Melrose Triangle Project - Granicus

Jennifer Alkire

Subject:

July 22, 2014

The Honorable City Council City of West Hollywood 8300 Santa Monica Blvd West Hollywood Ca 90069

FW: Melrose Triangle Project

Re: Melrose Triangle Project OPPOSE DEMOLITION OF 9080 SANTA 'MONICA BLVD

Dear Sir or Madame,

My name is Holly Milender. I am a member of the Art Deco Society of Los Angeles. We are a 501(c)3 membership organiZation that works to celebrate and preserve the art and architecture of the Art Deco era in Los Angeles County.

I am writing to oppose the proposed demolition of the building at 9080 Santa Monica Boulevard as part of the re-development project known as Melrose Triangle. This building was designed by the firm of Wurdeman and Becket whose works include the Pan Pacific Auditorium (now demolished), and is a beautiful example of Streamline Moderne architecture. Such examples are rare in the City of West Hollywood. Moreover, the building is in good condition and a candidate for adaptive re-use.

There are numerous examples of projects in Pasadena, Santa Monica, Long Beach, and Los Angeles that have successfully integrated historic structures and new ones into thriving commercial developments. The new project need not mimic the historic building but help to celebrate it. I believe that a thoughtful design of the Melrose Triangle project that includes an adaptive re-use of the 9080 building will enhance the cultural life of the City of West Hollywood and strengthen its reputation as "The Creative City". Please preserve this wonderful example of Streamline Moderne architecture.

I wish this message and my objection to the proposed demolition to be part of the public record.

Sincerely,

1

ATTACHMENT G

8/6/2014

Dear West Hollywood City Mayor John D'Amico,

I am writing in reference to the Melrose Triangle Project. The LA Conservancy has shown me that the 'Jones Dog & Cat Hospital' building is in danger of demolition and that it is worth preserving.

I want my letter to be part of the official record.

You have a duty to prevent the loss of historic resources when possible. The proposed demolition of the Wurdeman and Becket-designed 'Jones Dog & Cat Hospital' building is unjustified and will result in a significant impact and loss to the heritage of the city of West Hollywood.

The building is a rare example of Streamline Moderne commercial architecture in West Hollywood and the only known, intact example of the work of master architects Wurdeman and Becket in the city.

The project EIR is flawed and inadequate in providing the necessary analysis to evaluate a range of viable preservation alternatives.

A bona fide preservation alternative needs to be developed and fully considered. I urge you to support a revised preservation alternative that retains the building as part of the project and meets all of the project objectives.

The BIR has identified an environmentally superior alternative (Alternative 3) that retains the building, eliminates project impacts on a historic resource, and reduces traffic, but it includes very little detail and needs to be refined with specifics.

So many historic buildings in Los Angeles are so easily forgotten, dismissed and demolished. ·

Please continue to be a leader for the appreciation of design. I visit West Hollywood regularly and am proud of the city street designs and changes to upgrade the city since the beginning of city hood.

;4-#~ Paul Sonski -·

18316 Hatteras St. # 11 Tarzana CA 91356

19 July 2014

The Honorable City Council

Cf ty of West Hollywood

8300 Santa Monica Blvd

West Hollywood Ca 90069

Re: M.elrme Triangle Project

OPPOSE DEMOLITION OF 9080 SANTA MONtCA BLVD

Dear City Council Members,

As members of the Art Deco Society of Los Angeles, a 501 (c)l membership organization that works to celebrate and preserve the art and architecture of the Art Deco era in Los Angeles County, we are writing to oppose the proposed demolition of the building at 9080 Santa Monica Boulevard as part of the re-development project known as Melrose Triangle.

This building was designed by the firm of Wurdeman and Becket whose works include the Pan Pacific Auditorium {now demolished), and fs a beautiful example of Streamlfne Modeme architecture. Such examples are rare in the City of West Hollywood. Moreover, the building is fin good condition and a candidate for adaptive re-use.

There are numerous examples of projects in Pasadena, Santa Monica, long Beach, and Los Angeles that nave successfully Integrated historic structures and new ones into thriving commercial developments. The new project need not mimic the historic building but help to celebrate It. Once destroyed, historic structures onty live on In memories and photos. As a unique and beautiful representative of West Hollywood history. please consider the value of striving to restore and maintain this structure for au to enjoy in the years to come.

We believe that a thoughtful desfgn of the Melrose Triangle project that includes an adaptive re-use of the 9080 building wm enhance the cultural Ufe of the City of West Hollywood and strengthen its reputation as "The Creative City". Please preserve this wonderful example of Streamline Moderne architecture.

We request that this message and our objection to the proposed demclition to be part of the public record.

Sincerely,

Andrew and Lynn Smith

211 Giant Oak Avenue, Newbury Park, CA 91320

July 17, 2014

The Honorable City Council City of West Hollywood J

8300 Santa Monica Blvd West Hollywood Ca 90069

Re: Melrose Triangle Project q

OPPOSE DEMOLITION OF 9080 SANTA MONICA BLVD

Dear Sir or Madame,

My name is Morgan Hayes. I am a supporter of the Art Deco Society of Los Angeles, a 501(c)3 membership organization that works to celebrate and preserve the art and architecture of the Art Deco era in Los Angeles County.

I am writing to oppose th17 proposed demolition of the building at 9080 Santa Monica Boulevard as part of the re-development project known as Melrose Triangle. This building was designed by the firm of Wurdeman and Becket whose works include the Pan Pacific Auditorium (now demolished), and is a beautiful example of Streamline Moderne architecture. Such examples are rare in the City of West Hollywood. Moreover, the building is in good condition and a candidate for adaptive re-use.

There are numerous examples of projects in Pasadena, Santa Monica, Long Beach, and Los Angeles that have successfully integrat.ed historic structures and new ones into thriving commercial developments. The new project need not mimic the historic building but help to celebrate it. I believe that a thoughtful design of the Melrose Triangle project that includes an adaptive re-use of the 9080 building will enhance the cultural life of the City of West Hollywood and strengthen its reputation as "The Creative City". Please preserve this wonderful example of Streamline Moderne architecture.


Sincerely,

Morgan Hayes

4036 Centre St

San Diego, CA 92103

'-

Jennifer Alkire

To: Jennifer Alkire Subject: FW: Melrose Triangle Project

Re: Melrose Triangle Project


Dear Council Member:

My name is Janis Ashley and I am a member of the Art Deco Society of Los Angeles. We are a 501(c)3 membership organization that works to celebrate and preserve the art and architecture of the Art Deco era in Los Angeles County.

I am writing to oppose the proposed demolition of the building at 9080 Santa Monica Boulevard as part of the· re-development project known as Melrose Triangle. This building was designed by the firm of Wurdeman and Becket whose works include the Pan Pacific Auditorium (now demolished), and is a beautiful example of Streamline Modeme architecture. Such examples are rare in the City of West Hollywood. Moreover, the building is in good condition and a candidate for adaptive re-use.

There are numerous examples of projects in Pasadena, Santa Monica, Long Beach, and Los Angeles that have successfully integrated historic structures and new ones into thriving commercial developments. The new . project need not mimic the historic building but help to celebrate it. I believe that a thoughtful design of the Melrose Triangle project that includes an adaptive re-use of the 9080 building will enhance the cultural life of the City of West Hollywood and strengthen its reputation as "The Creative City". Please preserve this wonderful example of Streamline Modeme architecture.

I wish this message and my objection to the proposed. demolition to be part of the public record.

Sincerely,

Janis Ashley

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Jennifer Alkire

Subject: ' FW: Save the Streamline Moderne

Dear city council members,

I am writing to urge you to save the streamline modeme building at 9080 Santa Monica Boulevard. The building has been a favorite of my husband and me for several years.

While we agree the .area could benefit from redevelopment, it is important to incorporate such a unique architectural gem into any such development. A creative architect could work the building into the new development with the building as its centerpiece. The remainder of the complex could be designed in a similar, updated style in order to complement the exi.sting building.

A design such as we've proposed above would act as a distinctive gateway into West Hollywood and show that it truly is "The Creative City."

Again, the building is a beautiful and rare example of streamline modeme and should be a permanent addition to our city.

This letter should be made part of the public record.

Regards, Jason Rumph Andre Teixeira 950 N Klngs Road Unit 302 West Hollywood, CA 90069

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Jennifer Alkire

Subject: r





To Whom It May Concern,

I am writing to oppose the proposed demolition of the building at 9080 Santa Monica Boulevard as part of the redevelopment project known as Melrose Triangle. This building was designed by the firm of Wurdeman and Becket whose works include the Pan Pacific Auditorium (now demolished), and is a beautiful example of Streamline Moderne architecture. Such examples are rare in the City of West Hollywood. Moreover, the building is in good condition and a candidate for adaptive re-use.



Sincerely,

Lauren Maher

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Jennifer Alkire

Subject: FW: Melrose Triangle Project

Ms. Qaurker ...

I am opposed to the demolition of the Streamline Moderne building at 9080 Santa Monica Blvd, West Hollywood 90069. The building is rare and important architecture built by master architects Wurdeman & Becket and it is an asset to the city's landscape. I want my letter to be part of the public record.

Pl ease ... p 1 ease ... in an age of cookie cutter ma 11 s, obscene co 1 or schemes and "boxes" serving as "all needs met" stores, do not destroy this beautiful building.

Carolyn Hennesy

844 North Maple Street, Burbank, 91505

Yes, it's Burbank, but I spend more time in WeHo more often than home. And one does not need to live in close proximity to understand the value of time honored beauty.

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Jennifer Alkire

Subject: FW: "Melrose Triangle Project"

Dear Ms. Quarker,

I am writing this letter to let you know that I am opposed to the demolition of the Streamline Moderne building at 9080 Santa Monica Blvd, West Hollywood 90069. The building is rare and important architecture built by master architects Wurdeman & Becket and it is an asset to the city's landscape. It's buildings like this that are contributors, their demolition will lead towards depletion of our architectural heritage. I want my letter to be part of the public record.

Sincerely,

Stanislava Overholt

1311 Avocado Terrace Pasadena, CA 91104

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Jennifer Alkire

Subject: FW: Please preserve the Wurdman & Beckett Building

Subject: Please preserve the Wurdman & Beckett Building

Dear Mayor D'Amico, Mayor Pro·Tempore John Heilman and officials of the City of West Hollywood,

I am writing today in support of efforts to preserve a lovely Art Deco building in West Hollywood, the 193 8 Wurdeman & Becket Streamline Moderne building on Santa Monica Blvd.

This building is .a special example of an architectural style that had its origins in West Hollywood and throughout the west side of Los Angeles. Streamline Moderne is a style from the Modernism movement that gives beauty and, more important, identity to West Hollywood. I always think of the city as a place where the arts are, not just understood, but also celebrated, and this building is a prime example of that attitude.

We have lost some of our most important Streamline Moderne buildings. I am thinking of the Pan _Pacific Auditorium near Third and Fairfax. Don't let this gem of Los Angeles' homegrown architectural style pass away.

Thank you for your time.

Best wishes,

Charlotte Wolter

Charlotte Wolter 927 18th Street Suite A Santa Monica, California 90403 + 1-310-597-4040 [email protected] Skype: thetechlady

1

Jennifer .Alkire


To Whom it May Concern,

I am writing to oppose the proposed demolition of theStreamline Moderne .building at 9080 Santa Monica Blvd. As a Los Angeles native, it is sad to see how many great buildings have been demolished. As a real estate professional in the area, I can attest to the great value in preserving buildings, both residential and commercial, that have a historic and/or architectural merit. This beautiful building, located at the gateway to West Hollywood, can either be restored and provide a visually stunning example of period architecture - or it can be trag'ically destroyed ands replaced with another soul-less piece of new construction with no lasting value other than the land it sits on. Please work to keep this great example of Moderne architecture standing for generations to come. ~ I wish this letter and my objection to the proposed demolition to be part of the public record.

Sincerely,

Greg Holcomb

GREG HOLCOMB c.310.435.3711 I d.310.500.3925 [email protected] www.rutsteinholcomb.com BRE: 01347788

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Jennifer Alkire

Subject: FW: Art deco pet hospital

Subject: Art deco pet hospital

Please save our historic pet hospital in Venice! We need to appreciate it for future generations! Sincerely Victoria Golden 1911 Buena Vista st.Bkfld.Ca 93304

Sent via the Samsung GALAXY S®4 Active™, an AT&T 4G L TE smartphone

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Jennifer Alkire


Dear Sir or Madam,

I am writing to oppose the proposed demolition of the Streamline Moderne building at 9080 Santa Monica Blvd.

Best regards,

Isabelle Mohrenz from Germany

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Jennifer Alkire

Subject:

July 15, 2014

FW: Jones Dog & Cat Hospital building/Melrose Triangle Project, 9080 Santa Monica Boulevard

The Honorable John D'Amico, Mayor of West Hollywood and Members of the West Hollywood City Council 8300 Santa Monica Blvd West Hollywood, CA 90069

RE: Jones Dog & Cat Hospital building/Melrose Triangle Project, 9080 Santa Monica Boulevard

Dear Mayor D'Amico and Members of the City Council:

My name is Laura Woodry. I am a lifelong Southern California resident and a member of the Los Angeles Conservancy. The Los Angeles Conservancy is a nonprofit membership organization dedicated to recognizing, preserving, and revitalizing the historic architectural and cultural resources of Los Angeles County.

I am writing to oppose the proposed demolition of the building at 9080 Santa Monica Boulevard as part of the re-development project known as Melrose Triangle. This building, originally the Jones Dog & Cat Hospital, is a rare example of Streamline Moderne commercial architecture in the City of West Hollywood. It is also the only known intact example of the work of master architects Wurdeman and Becket in the City. Such examples are rare in the City of West Hollywood. Moreover, the building is in good condition and a candidate for adaptive re-use. There are numerous examples of projects in Pasadena, Santa Monica, Long Beach, and Los Angeles that have successfully integrated historic structures and new ones into thriving commercial developments.

The EIR is flawed and inadequate in providing the necessary analysis to evaluate the range of viable preservation alternatives. A bona fide preservation alternative needs to be developed and fully considered. No substantive evidence is provided that demonstrates infeasibility or compelling reasons why the preservation alternative -- the environmentally superior alternative -- is not viable or being selected. The City cannot merely adopt a statement of overriding considerations and approve a project with significant environmental impacts. The City has a duty to prevent the loss of historic resources when possible, and the EIR has identified an environmentally superior alternative that both retains the Jones Dog & Cat Hospital building and eliminates project impacts on a historic resource while also reducing traffic.

I ask that you support a preservation alternative which would retain the Wurdeman and Becket designed building as part of the project, and meet all of the project objectives. This adaptive reuse of the 9080 building will enhance the cultural life of the City of West Hollywood and strengthen its reputation as "The Creative City". Please preserve and reuse this wonderful example of Streamline Moderne architecture.


Sincerely,

Laura A. Woodry [email protected] 6219 N. Traymore Ave. Azusa CA 91702-4139

1

JulyZ014


Re. Melrose Triangle Project OPPOSE DEMOLITION OF 9080 SANTA MONICA BLVD

Dear Sir or Madame,

My name is Ricard O. Ferret. I am a member of the Art Deco Society of Los Angeles. We are a 501{c)3 membership organization that works to celebrate and preserve the art and architecture of the Art Deco era in Los Angeles County.

I am writing to oppose the proposed demolition of the building at 9080 Santa Monica Boulevard as part of the re-development project known as Melrose Triangle This building was designed by the firm of Wurdeman and Becket whose works include the Pan Pacific Auditorium {now demolished), and is a beautiful example of Streamline Moderne architecture. Such examples are rare in the City of West Hollywood Moreover, the building is in good condition and a candidate for adaptive re-use.

There are numerous examples of projects in Pasadena, Santa Monica, Long Beach, and Los Angeles that have successfully integrated historic structures and new ones into thriving commercial developments. The new project need not mimic the historic building but help to celebrate it. I believe that a thoughtful design of the Melrose Triangle project that includes an adaptive re-use of the 9080 building will enhance the cultural life of the City of West Hollywood and strengthen its reputation as "The Creative City" Please preserve this wonderful example of Streamline Moderne architecture.


Sincerely,

Ricard 0. Ferret

2901, 181h Street, NW

Ap. 106

20009 Washington DC

0 ------ --------------------

7 TENNYSON STREET, NAPIER, NEW ZEALAND P 0 BOX 133, NAPIER PHONE: 64 6 835 0022 EMAIL: [email protected] WEB: www.artdeconapier.com

14July 2014


Re: Melrose Triangle Project OPPOSE DEMOLITION OF 9080 SANTA MONICA BLVD

Dear Sir or Madame,

We write on behalf of the Art Deco Trust of Napier, New Zealand. of the Art Deco Society of Los Angeles. We work for the preservation, promotion and celebration of our unique Art Deco city, built after a major earthquake in which occurred in 1931.

We have only just learned of the proposed demolition of the building at 9080 Santa Monica Boulevard as part of the re-development project known as Melrose Triangle, and we hope that we're not too late to voice our concern. We understand that this building was designed by the firm of Wurdeman and Becket whose works include the Pan Pacific Auditorium (now demolished), and is a fine example of the Streamline Moderne architectural style. Such examples are rare in the City of West Hollywood. We believe that the building is in good condition and a candidate for adaptive re-use.

There are examples world-wide of developments that have successfully integrated historic structures and new ones into thriving commercial developments. We know from our experience in Napier that works.

Los Angeles is world famous for its Art Deco architecture and every locality in the wider LA area should strive to retain all of its fine exampl~s._

Demolition is forever.

We wish this message and our objection to the proposed demolition to be part of the public record.

Sincerely,

Sally Jackson GENERAL MANAGER ART DECO TRUST

Robert McGregor HERITAGE OFFICER ART DECO TRUST

July 111 2014

The Honorable City Council City of West Hollywood 8300 Santa Monie~ Blvd West Hollywood Ca 90069


Dear Sir or Madame,

My name is Carlene McKnight. I am a member of the Art.Deco Society of Los Angeles. We are .. a 501(c)3 membership organization that works.to celebrate· and preserve.the art and architecture of the Art Deco era in Los Angeles County.

I am writing to oppose the proposed demolition·of the building at. 9080 Santa Monica Boulevard as part of the re-development project known as Melrose Triangle. This building was designed by the firm of Wurdeman and Becket whose works include the Pan Pacific Auditorium (now demolished), and is a beautiful example of Streamline Modeme architecture. Such examples are rare in the City of West

\

Hollywood. Moreover, the building is in.good condition and a candidate for adaptive re-use.

There are. numerous examples of projects in Pasad~na, Santa Monica, Long Beach, and Los Angeles that have successfully integrated 'histor:ic structures and new ones into thriving commercial developments. The new project need not mimic the histori~ building but help to celebrate it. I believe that a thoughtful design of the Melrose Triangle projectthat indudes an adaptive re-use of the 9080 building will enhance the cultural life of the City of West Hollywood and strengthen its reputation as !'The Creative City". Please preserve this wonderful example of Streamline Moderne architecture.

I wish this message and my objection to the proposed demolition to be part;of the public record.

Sincerely,

Carlene McKnight

6967 Buttercup Way Rancho Cucamonga. CA 91739

Jennifer Alkire


Sent: Friday, July 11, 2014 9:06 PM Subject: Melrose Triangle Project

Dear Sir or Madam,

I am writing to oppose the proposed demolition of the Streamline Moderne building at 9080 Santa Monica Blvd. Please see the attached letter.

I wish this letter and my objection to the proposed demolition to be part of the public record.

Sincerely,

Susan Turney

1

~1r l[)lf~l)U §f)Cll:IT

f)f' Wl:§Tl:l2~ ~U§Tf2MIA l~C

e Honorable City Council City of West Hollywood 8300 Santa Monica Blvd West Hollywood Ca 90069


UT..u3Uit11:() lfllil HS"l

P.O.Box366 KELMSCOTT WA 6991

Phone/fax: (08) 9397 6928 e-mail artdeco(Qi,ntwa.com.au r

OPPOSITION TO DEMOLITION OF 9080 SANTA MONICA BLVD

Dear Councillors,

I I.July 2014

As president of the Art Deco Society of Western Australia, I write to oppose most strongly the demolition of this heritage building which is an excellent and significant example of the Streamline Modeme style of architecture, so closely identified with Hollywood in the Inter War period. As a not for profit organization and a member of the International Coalition of Art Deco Societies, ADSWA works to celebrate and preserve the art and architecture of the Art Deco era in our own state and around the world.

In this instance I am writing to oppose the proposed demolition of the building at 9080 Santa Monica Boulevard as part of the re-development project' known as Melrose Triangle. This building was designed by the firm of Wurdeman and Becket whose works include the Pan Pacific Auditorium (now demolished), and is a beautiful example of Streamline Modeme architecture. Such examples are rare in the City of West Hollywood. Moreover, the building is in good condition and a good candidate for adaptive re-use.

There are numerous .examples of projects in Pasadena, Santa Monica, Long Beach, and Los Angeles that ·have successfully integrated historic structures and new ones into thriving commercial developments. The new project need not mimic the historic building but help to celebrate it. I believe that a thoughtful design of the Melrose Triangle project that includes an adaptive re-use of the 9080 building will enhance the cultural life of the City of West Hollywood and strengthen its reputation as "The Creative City". Please preserve this wonderful example of Streamline Modeme architecture.

On a personal note, I would like to state that I am familiar with the architecture of Los Angeles and spent some months accommodated at the University of Los Angeles (UCLA) as part of a post graduate degree programme to research Streamline Modeme architecture.


Sincerely,

l1t Vyonne Geneve MA OAM

President,

Jennifer Alkire


Subject: Melrose Triangle Project

July 11, 2014


Re: Melrose Triangle Project - OPPOSE DEMOLITION OF 9080 SANTA MONICA BLVD

Dear Sir or Madame,

My name Carley Johnson, and I am the assistant editor at DGA Quarterly magazines as well as a member of the Art Deco Society of Los Angeles. We are a 50l(c)3 membership organization that works to celebrate and preserve the art and architecture of the Art Deco era in Los Angeles County.

I am writing to oppose the proposed demolition of the building at 9080 Santa Monica Boulevard as part of the redevelopment project known as Melrose Triangle. This building was designed by the firm of Wurdeman and Becket whose works include the Pan Pacific Auditorium (now demolished), and is a beautiful example of Streamline Modeme architecture. Such examples are rare in the City of West Hollywood. Moreover, the building is in good condition and a candidate for adaptive re-use.

There are numerous examples of projects in Pasadena, Santa Monica, Long Beach, and Los Angeles that have successfully integrated historic structures and new ones into thriving commercial developments. The new project need not mimic the historic building but help to celebrate it. I believe that a thoughtful design of the Melrose Triangle project that includes an adaptive re-use of the 9080 building will enhance the cultural life of the City of West Hollywood and strengthen its reputation as "The Creative City". Please preserve this wonderful exatpple of Streamline Modeme architecture.


Sincerely,

Carley Johnson Assistant Editor, DGA Quarterly The Directors Guild of America 7920 W Sunset Blvd. Los Angeles, CA 90046

1

Jennifer Alkire


Date: July 11, 2014 at 5:20:12 PM PDT Subject: Melrose Triangle Project

Dear Esteemed Counsel Member,

I am writing to oppose the proposed demolition of the Streamline Moderne building at 9080 Santa Monica Blvd.

I am 26 years old and have lived in Los Angeles my entire life. Buildings such as the Streamline Moderne give our city its unique character. It is important to preserve our history and culture. We must not loose sight of what is important. Development may_ bring short term, short sighted prophets to the parties involved ,however, what we will be loosing is irreplaceable.


Sincerely,

Harley Isaac Rother

1

Jennifer Alkire



July 11, 2014



Dear Sir or Madame,

---··------·--·---- ·-

My name is Nathan Smythe, and I am a board member of the Art Deco Society of Los Angeles, as well as a promoter of many local music and art events; I also work for The Fashion Institute of Design and Merchandising. I am writing to oppose the proposed demolition of the Streamline Moderne building at 9080 Santa Monica Blvd.

I love the art and culture of Los Angeles, but my the thing that saddens me the most is to watch special buildings and other structures that represent the peak of art in Los Angeles, during the "Golden Age of Hollywood," continue to be destroyed, one by one. Bit by bit, the art that made this city so popular is being d~molished, and we are becoming just another generic looking city that· has lost its art and history.


Sincerely,

Nathan Smythe stabur2 [email protected] 323-496-0997

1

Yvonne Quarker

From: Sent: To:

Subje~t:

Dear Madam/Sir,

Kelly Blanpied <[email protected]>

Thursday, July 10, 2014 4:03 PM John D'Amico; Michelle Rex; John Heilman; Fran Solomon; John Duran; Ian Owens;

Jeffrey Prang; Michael Haibach; Abbe Land; Kiran Hashmi; Yvonne Quarker

Melrose Triangle Project

I am writing to oppose the proposed demolition of the Streamline Modem buildi~g at 9080 Santa Monica Blvd. Please see attached letter.

l wish this letter and my objection to the proposed demolition to be part of the public record.

Sincerely,

l '

Jul~ 10, 201+

The Honorable Cit:J Councrl C~ of West Holl~ood 8)00 Santa MoniG3 5lvd

West Hol~ood Ca 90069

Re: Melrose Trianf9e Pr~ect OPPOSE DEMOLITION Of 9080 SANTA MONJG'\ 5LVD

Dear Madame or Sir1

M8 name is Kell~ Blanpied.1 am writing to oppase the proposed demolition of the building at 9080 Sa

part of the re-development project known as Melrose Trian~e. This building was designed h~ the Knn whose works include the Pan P~fic Auditorium (now demolished) 1 and is a beautiful example ot Stre<

architecture. Such examples are rare in the City of West Hol19wood. Moreover, the buJding is in good

for adaptive re-use.

There are numerous examples ot projects in Pasadena1 Santa Monica] Long E>each, and Los Ang.

integrated historic structures and nd, ones into thri\.1ng commercial developments. The new pr~ect building but help to celebrate it. I believe that a thoughtful desi91 of the Melrose Trian~e pr0ect t~ use of the 9080 building will enhance the cultural lite of the ~ of West Holl9wood and strengt

Creative G~" . Please preserve this wonderful example ot Streamline Modeme architecture.

I wish this message and m~ objection to the praposed demolition to be part of the public record.

Sincere!~ :

(( 3

Jennifer Alkire

Subject: FW· Melrose Triangle Project, OPPOSE DEMOLITION OF 9080 SANTA MONICA BLVD

Subject: Melrose Triangle Project, OPPOSE DEMOLmON OF 9080 SANTA MONICA BLVD

Ladies and gentlemen, dear Sir or Madam,

my Name is Thomas Nolleke, I am 31 years old and currently living in Munster, Germany working as a degreed graphic designer with a private passion for 1920s and 1930s art, graphic design and architecture (www.facebook.com/artdecoantwerpen).

It has come to my attention that you are discussing the possible demolition of the Wurdeman & Becket Building (Former Pet Hospital to the Stars) in West Hollywood. ·

I can imagine that the building may not be the most beautiful place in West Hollywood at the moment. Empty buildings always are kind of a burden for a community or city. But as I said, I am german,-I do know what it. means to see cities that were bombed out during World War 2 losing nearly every historic significant building. The 1950s and 1960s brought up the need to build cheap and easy to construct, one could say - heartless -architecture. The result is that huge parts of the city of Cologne for example are grey and dull nowadays. http:/ !upload. wikimedia.org/wiki pedia/ commons/7 /7f/Koeln 194 5. jpg

Another example could be the warehouse "Karstadt" in Berlin. It survived every bombing of WW2, but has been blown up by the Waffen SS in order to avoid that the Russian Red Army reaches all the food and all the clothes stored in it. The building itself was a marvelous but rare example of art deco architecture in Germany .. An example that will be lost forever: http://www.berlin-hermannplatz.de/karstadt/

You may now ask yourself what this has to do with a humble art deco building in West Hollywood? It will a pleasure to explain it to you.

Art deco is considered to be the last "total style", involving nearly every country and every design discipline: Graphic design, furniture, interior design, architecture, jewelry, automobile design, transportation design and so on. It has been an era of optimism, joy and. light-heartedness. Of course some objects were design~d for the richest of the rich, but there also were things for the common household, schools were build applying the art deco principles, even hospitals and bus stations.

I

The vision of a peaceful and bright future lives in every single building and every single object we now consider to be "art deco". Europe's art deco heritage suffered a lot during World War 2 with lots of buildings and whole districts gone forever. I am well aware of the indescribable human loss that the second World War meant to the United States, but when there is one little positive thing to note it is the fact that - except of Pearl Harbor - riot a single bomb touched the US soil destroying the architectural heritage of the earlier decades. You now have the chance to keep this spirit and heritage alive.

' Despite these facts some decades ago the authorities made a HUGE mistake by demolishing the Richfield Tower which has been a scandalous act:

1

http://en.wikipedia.org/wiki/Richfield Tower

The authorities in Miami nearly made an even BIGGER mistake by demolishing the entire art deco district around South Beach. Luckily the "Miami Design Preservation League" could save the whole district and even brought it onto the list of historic landmarks: http://en.wikipedia.org/wiki/Miami Beach Architectural District

The city of Napier in New Zealand is very proud of its art deco heritage and will be celebrating the "Art Deco Festival" in february: http://www.artdeconapier.com/pages/ events

You can be lucky that you did not lose huge parts of your cultural and architectural history to a senseless and terrible war. The whole of the Los Angeles area is considered to have one of the biggest accumulations of art deco structures worldwide, but sadly lots of important buildings have been demolished in the past. Big mistakes have been made.

You can now grab the one-time chance to save an irreplaceable building that once was and still is part of a vast international design movement. Once it is gone, it will be irretrievably lost. It is more than a building. It tells a story. It is meaningful and builds. a bridge to every other art deco building in the world. It is a small, but genuine architectural gem. It is part of the history of the City of West Hollywood. Please do the right thing and vote against the demolition.

I am writing to oppose the proposed demolition of the Streamline Modeme building at 9080 Santa Monica Blvd. I wish this message and my objection to the proposed demolition to be part of the public record.

Yours faithfully, Thomas Nolleke

P.S.: Hopefully my humble English skills do not make it sound less serious.

Thomas Nolleke

Steinfurter StraBe 116 48149 Munster GERMANY·

Email:[email protected] www.artdecoantwerpen.com

2

Jennifer Alkire

Subject:


July 11, 2014


Re. Melrose Triangle Project



Dear Sir or Madame,

My name is Marsha Stevenson. I am a member of the Art Deco Society of Los Angeles We are a 501 (c)3 membership organization that works to celebrate and preserve the art and architecture of the Art Deco era in Los Angeles County. I have also worked as a volunteer for the Los Angeles Conservancy

I am writing to oppose the proposed demolition of the building at 9080 Santa Monica Boulevard as part of the redevelopment project known as Melrose Triangle This building was designed by the firm of Wurdeman and Becket whose works include the Pan Pacific Auditorium (now demolished), and is a beautiful example of Streamline Moderne architecture. Such examples are rare in the City of West Hollywood Moreover, the building is in good condition and a candidate for adaptive re-use.

There are numerous examples of projects in Pasadena, Santa Monica, Long Beach, and Los Angeles that have successfully integrated historic structures and new ones into thriving commercial developments. The new project need not mimic the historic building but help to celebrate it. I believe that a thoughtful design of the Melrose Triangle project that includes an adaptive re-use of the 9080 building will enhance the cultural life of the City of West Hollywood and strengthen its reputation as "The Creative City" Please preserve this wonderful example of Streamline Moderne architecture

I wish this message and my objection to the proposed demolition to be part of the public record

Sincerely,

Marsha Stevenson 15826 Chase St. North Hills, CA 91343

1

July 11, 2014



Dear Sir or Madame,

My name is Amy Ronnebeck Hall. I am a member and former board member of the Art Deco Society of Los Angeles. We are a 501(c)3 membership organization that works to celebrate and preserve the art and architectur~ of the Art Deco era in Los Angeles County.

I am writing to oppose the proposed demolition of the building at 9080 Santa Monica Boulevard as part of the re-development project known as Melrose Triangle. This building was designed by the firm of Wurdeman and Becket whose works· include the Pan Pacific· Auditorium (now demolished), and is a beautiful example of Streamline Moderne architecture. Such examples are rare in the City of West Hollywood. Moreover, the building is in good condition and a candidate for adaptive re-use.

There are numerous examples of projects in Pasadena, Santa Monica, Long Beach, and Los Angeles that have successfully integrated historic structures and new ones into thriving commercial developments. The new project need not mimic the historic building but help to celebrate it. I believe that a thoughtful design of the Melrose Triangle project that includes an adaptive re-use of the 9080 building will enhance the cultural life of the City of West Hollywood and strengthen its reputation as ''The Creative City". Please preserve this wonderful example of Streamline Moderne architecture.

I dine and shop in West Hollywood and very much enjoy the city's eclectic and historic architecture. It makes the experience all the more enjoyable. It would be shame to lose a significant aspect of the city's attraction.

I wish this message and my objection tothe proposed demolition to be part of the public record.

Amy Ronnebeck Hall

10544 Putney Road

Los Angeles, CA 90064

Jennifer Alkire

Subject: FW: smb

__ , ______________ _ Sent: Monday, July 14, 2014 9:51 AM

Subject: smb

Hi as a life long resident of the former county strip, how incorporated as the city of west hollywood, I am dismayed by the councils attempts to tear down and remake the city in their image before they leave office. Save our historic buildings. ·· Specifically the streamline 1)10derne building on santa monica. Michael Renly, registered voter.

1

Jennifer Alkire



Hello, I am writing to oppose the proposed demolition of the Streamline Modeme building at 9080 Santa Monica Blvd. as part of the re-development project known as Melrose Triangle.

The loss of this structure greatly erode the personality and history of Los Angeles as a tourist attraction.

Thank you for your consideration. Karen Kastle Waserman Los Angeles, Ca 91607

Sent from Yahoo Mail on Android

1

Jennifer Alkire

Subject: FW Melrose Triangle Project

·--------· ...... ----~-·-----------------------------Subject: Melrose Triangle Project

Dear Sir or Madam,

My name is Tamara Matz. I am a member of the Art Deco Society of Los Angeles. We are a 501(c)3 membership organization that works to celebrate and preserve the art and architecture of the Art Deco era in Los Angeles County. ·


There are numerous examples of projects in Pasadena, Santa Monica, Long Beach, arid Los Angeles that have successfully ip.tegrated historic structures and new ones into thriving commercial developments. The new project need not mimic the historic building but help to celebrate it. I believe that a thoughtful design of the Melrose Triangle project that includes an adaptive re-use of the 9080 building will enhance the cultural life of the City of West Hollywood and strengthen its reputation as "The Creative City". Please preserve this wonderful example of Streamline Moderne architecture.


Sincerely,

Tamara Matz

1

Jennifer Alkire

Subject:

July 11, 2014



FW: : Melrose Triangle Project

OPPOSE DEMOLITION OF 9080 SANTA IVIONICA BLVD

Dear Sir or Madame,

My name is Regina Whitcomb. I am a member of the Art Deco Society of Los Angeles. We are a 501{c)3 membership organization that works to celebrate and preserve the art and architecture of the Art Deco era in Los · Angeles County.

)




Sincerely,

Regina Whitcomb

591 Alameda St.

Altadena, CA. 91001

1

Jennifer Alkire



Dear Sir or Madam,

I am writing to oppose the proposed demolition of the Streamline Moderne building at 9080 Santa Monica Blvd. I want the character and history of this area, and our city, to be preserved.

These gems are what brings me out and into the community.


Sincerely, Ian Whitcomb ia nwh itcom b [email protected]

(DATE here)



Dear Sir or Madame,

My name is Ian Whitcomb. I am a member of the Art Deco Society of Los Angeles . We are a 501(c)3 membership organization that works, to celebrate and preserve the art and architecture of the Art Deco era in Los Angeles County.

I am writing to oppose the proposed demolition of the building at 9080 Santa Monica Boulevard as part of- the re-development project known as Melrose

1

Triangle. This building was designed by the firm of Wurdeman and Becket whose works include the Pan Pacific Auditorium (now demolished), and is a beautiful example of Streamline Moderne architecture. Such examples are rare in the City of West Hollywood. Moreover, the building is in good condition and a candidate for adaptive re-use.

There are numerous examples of projects in Pasadena, Santa Monica, Long Beach, and Los Angeles that have successfully integrated historic structures and new ones into thriving commercial developments. The new project need not mimic the historic building but help to celebrate it. I believe that a thoughtful design of the Melrose Triangle project that includes an adaptive reuse of the 9080 building will enhance the cultural life of the City of West ' Hollywood and strengthen its reputation as "The Creative City". Please preserve this wonderful example of Streamline Moderne architecture.


Sir:icerely, Ian Whitcomb PO Box 451 Altadena, CA. 91003

2

July 11th 2014

The Honorable City Council City of West Hollywood 8300 Santa Monica Blvd West Hollywood Ca 90069 ,


Dear Sir or Madame,

My name is Helen Hodgson. I am a member of the Art Deco Society of Los Angeles. We are a 501(c)3 membership organization that works to celebrate and preserve the art and architecture of the Art Deco era in Los Angeles County.


There are numerous examples of projects in Pasadena, Santa Monica, Long Beach, and Los Angeles that have successfully integrated historic structures and new ones into thriving commercial developments. The new project need not mimic the historic building but help to celebrate it. I believe that a thoughtful design of the Melrose Triangle project that includes an adaptive re-use of the 9080 buildi'ng will enhance the cultural life of the City of West Hollywood and strengthen its reputation as "The Creative City". Please preserve this wonderful example of Streamline Moderne architecture.


Sincerely,

~11i1ty<'l/?d.4~»:>i vv iiv~- if ; '---""

Helen Hodgson 624 24th Place

, Hermosa Beach CA 90254

Jennifer Alkire

Subject:


7/11/2014





Dear Sir or Madame,

My name is Zlatka Paneva. I am a member of the Art Deco Society of Los Angeles We are a 501(c)3 membership organization that works to celebrate and preserve the art and architecture of the Art Deco era in Los Angeles County.

I am writing to oppose the proposed demolition of the building at 9080 Santa Monica Boulevard as part of the re-development project known as Melrose Triangle. This building was designed by the firm of Wurdeman and Becket whose works include the Pan Pacific Auditorium (now demolished), and is a

·beautiful example of Streamline Modeme architecture. Such examples are rare in the City of West Hollywood. Moreover, the building is in good condition and a candidate for adaptive re-use.

There.are numerous examples of projects in Pasaden.a, Santa Monica, Long Beach, and Los Angeles that have successfully integrated historic structures and new ones into thriving commercial developments. The new project need not mimic the historic building but help to celebrate it. I believe that a thoughtful design of the Melrose Triangle project that includes ail adaptive re-use of the 9080 building will enhance the cultural life of the City of West Hollywood and strengthen its reputation as "The Creative City" Please preserve this wonderf!fl example of Streamline Modeme architecture.


Sincerely,

Zlatka Paneva 140S.Camden Dr #102 Beverly Hills, CA 90212

1

Jennifer Alkire

Subject: FW· Melrose Triangle Project


7/11/14


City of West Hollywood





Dear Sir or Mad!'lme,

My name is Paul Greenwood. I am a member of the Art Deco Society of Los Angeles . We are a 501(c)3 membership organization that works to celebrate and preserve the art and architecture of the Art Deco era in Los Angeles County.




Sincerely,

Paul Greenwood, Esq.

1

Jennifer Alkire



July 11, 20143



Dear Sirs and Madames,

My name is Kathleen Tait. I am a member of the Art peco Society of Los Angeles . We are a 501(c)3 membership organization that works to celebrate and preserve the art and architecture of the Art Deco era in Los Angeles County.




Sincerely,

Kathleen Tait 2170 Century Park East #1912 Los Angeles CA 90067 ·

1

Jennifer Alkire


--·----· ·-· ----'' ·---~·---.·~----~ ... -···-··-- ·-···-·- --- --~-----· ----·-----------Subject: Melrose Triangle Project

July 11, 2014.


l,le: Melrose Triangle Project OPPOSE DEMOLITION OF 9080 SANTA MONICA BLVD

Dear Sir or Madame,

My name is Susan McDonald. I am a member of the Art Deco Society of Los Angeles. We are a 501(c)3 membership organization that works to celebrate and preserve the art and architecture of the Art Deco era in Los Angeles County.

I am writing to oppose the proposed demolition of the building at 9080 Santa Monica Boulevard as part of the re-development project known as Melrose Triangle. This building was designed by the firm of Wurdeman and Becket whose works include the Pan Pacific Auditorium (now demolished), and is a beautiful example of Streamline Modeme architecture. Such examples are rare in the City of West Hollywood. Moreover, the building is in good condition and a candidate for adaptive re-use.

There are numerous examples of projects in Pasadena, Santa Monica, Long Beach, and Los Angeles that have successfully integrated historic structures and new ones into thriving commercial developments. The new project need not mimic the historic building but help to celebrate it. I believe that a thoughtful design of the Melrose Triangle project that includes an adaptive re-use of the 9080 building will enhance the cultural life of the City of West Hollywood and strengthen its reputation as "The Creative City". Please preserve this wonderful example of Streamline Modeme architecture.


Sincerely, Susan McDonald

3 5 0 S Reeves Drive Apt. 202 Beverly Hills, CA 90212

Sent from my iPhone

1

Jennifer Alkire

Subject: FW: melrose triangle project

Subject: melrose triangle project


City of West Hollywood





Dear Sir or Madame, \

My naine is Dr. Timothy Doran. I am a member of the Art Deco Society of Los Angeles. We are a 501(c)3 membership organization that works to celebrate and preserve the art and architecture of the Art Deco era in Los Angeles County.

I am writing to oppose the proposed demolition of the building at 9080 Santa Monica Boulevard as part of the re-development project known as Melrose Triangle. This building was designed by the firm of Wurdeman and Becket whose works include the Pan Pacific Auditorium (now demolished), and is a beautiful example of Streamline Modeme architecture. Such examples are rare in the City of West Hollywood. Moreover, the building is in good condition and a candidate for adaptive re-use.

There are numerous examples of projects in Pasadena, Santa Monica, Long Beach, and Los Angeles that have successfully integrated historic structures and new ones into thriving commercial developments. The new project need not mimic the historic building but help to celebrate it. I believe that a thoughtful design of the Melrose Triangle project that includes an adaptive re-use of the 9080 building will enhance the cultural life of the City of West Hollywood and strengthen its reputation as "The Creati':e City". Please preserve this wonderful example of Streamline Modeme architecture.


Sincerely,

Dr. Timothy Doran Assistant Professor of Ancient History History Department California State University - Los Angeles [email protected] (works best - please send email and respond to this one)

1

Jennifer Alkire

From: Sent: To: Subject:

Follow Up Flag: Flag Status:

Yvonne Quarker Friday, July 11, 2014 11:25 AM Jennifer Alkire FW: Melrose Triangle Project.

Follow up Flagged

From: Alexander Rojas [mailto:[email protected]] Sent: Friday, July 11, 2014 11:20 AM To: John D'Amico; Michelle Rex; John Heilman; Fran Solomon; John Duran; Ian Owens; Jeffrey Prang; Michael Haibach; Abbe Land; Kiran Hashmi; Yvonne Quarker Subject: Melrose Triangle Project.

Dear Sir or Madam,



Sincerely,

Alex Rojas

1

lnorable City Council =West Hollywood ;anta Monica Blvd -tollywood Ca 90069

Melrose Triangle Project

I


ir or Madame,

July 9th, 2014

me is Randee Tavarez.. I am a member of the Art Deco Societies of Los Angeles and Sacrame ~ 50l(c)3 membership organizations that work to celebrate and preserve the art and archite Art Deco era in Los Angeles County and in the Capitol City. Our own gorgeous Art Deco Alha Palace, was demolished in the 1970's and the people of Sacramento have never forgotten t •uncil mistake! ·

·riting to oppose the proposed demolition of the building at 9080 Santa Monica Boulevard • re-development project known as Melrose Triangle. This building was designed by the 1

!man and Becket whose Works include the Pan Pacific Auditorium (now demolished), ar ful example of Streamline Moderne architecture! Such examples are rare in the City o1 ·ood. Moreover, the building is in good condition and a candidate for adaptive re-use.

:!re numerous examples of projects in Pasadena, Santa Monica, Long Beach, and Los Angeh uccessfully integrated historic structures and new ones into thriving commercial develop1 w project need not mimic the historic building but help to celebrate it. I believe that a thoL of the Melrose Triangle project that includes an adaptive re-use of the 9080 building will en

. ltural life of the. City of West Hollywood and strengthen its reputation as ''The Creative preserve this wonderful example of Streamline Moderne architecture.

:his message and my objection to the proposed demolition to be part of the public record.

e Tavarez

>rcia Court

iento, CA. 95833 ~

Jennifer Alkire

Subject: FW: Melrose Triangle Project OPPOSE DEMOLITION OF 9080 SANTA MONICA BLVD

lnte1national Coalition of Att Deco Societie1 (ICADS) ·www.icads.info

!CADS is a voluntary alliance of societies from around the world which strive to inform and educate the public on the important contributions made by artists, designers and architects of this period.

Members assist each other with support during battles for the preservation of architecture from the period. !CADS conducts a bi-annual World Congress on Art Deco in cities where a member society is

nominated as host.

In 2015 the World co'ngress on Art Deco will be held in Shanghai.

The Honorable City Council City of West Hollywood 8300 Santa Monica Blvd



Dear Sir or Madame,

On behalf of the International Coalition of Art Deco Societies (!CADS) I am writing to oppose the proposed demolition of the building at 9080 Santa Monica Boulevard as part of the re-development

project known as Melrose Triangle.

This building was designed by the firm of Wurdeman and Becket whose works include the Pan Pacific Auditorium (now demolished), and is a beautiful example of Streamline Moderne architecture. Such examples are rare in the City of West Hollywood. Moreover, the building is in good condition and a

candidate for adaptive re-use.

There are numerous examples of projects in Pasadena, Santa Monica, Long Beach, and Los Angeles that have successfully integrated historic structures and new ones into thriving commercial developments. The new project need not mimic the historic building but help to celebrate it. I believe that a thoughtful design of the M~lrose Triangle project that includes an adaptive re-use of the 9080 building will enhance the cultural life of the City of West Hollywood and. strengthen its reputation as "The Creative City". Please preserve this wonderful example of Streamline Moderne architecture.


Sincerely, Sandra Cohen-Rose

Facilitator, International Coalition of Art Deco Societies (!CADS) President, Art Deco Montreal

3778 Cote des Neiges Montreal, Quebec

H3H 1V6 514-931-9325

514-512-7269 mobile 1

Jennifer Alkire

Subject: FW: Melrose Triangle Project OPPOSE DEMOLITION OF 9080 SANTA MONICA BLVD

Art Deco Montreal www. http://artdecomontreal.com

Art Deco Montreal is a bilingual, nonprofit organization formed to foster awareness and appreciation of the Art Deco period ( c.1920-1940) and to preserve the precious decorative, industrial, and

architectural arts of that era. In 2009 the 10th World Congress on Art Deco was held in Montreal.

The Honorable City Council City of West Hollywood

8300 Santa Monica Blvd West Hollywood Ca 90069


Dear Sir or Madame, On behalf of Art Deco Montreal I am writing to oppose the proposed demolition of the building at 9080 Santa Monica Boulevard as part of the re-development project known as Melrose Triangle.

This building was designed by the firm of Wurdeman and Becket whose works include the Pan Pacific Auditorium (now demolished), and is a beautiful example of Streamline Moderne architecture. Such examples are rare in the City of West Hollywood. Moreover, the building is in good condition and a

candidate for adaptive re-use.

There are numerous examples of projects in Pasadena, Santa Monica, Long Beach, and Los Angeles that have successfully integrated. historic structures and new ones into thriving commercial developments. The new project need not mimic the historic building but help to celebrate it. I believe that a thoughtful design of the Melrose Triangle project that includes an adaptive re-use of the 9080 building will enhance the cultural life of the City of West Hollywood and strengthen its reputation as "The Creative City". Please preserve this wonderful example of Streamline Moderne architecture.

I wish this message and my objection to the proposed. demolition to be part of the public record.

Sincerely, Sandra Cohen-Rose

President, Art Deco Montreal 3778 Cote des Neiges

Montreal, Quebec H3H 1V6

514-931-9325 514-512-7269 mobile

1



Dear Sir or Madame,

My name is Karenlin Madoff. I am.a member of the Art Deco Society of Los Angeles. We are a 501(c)3 membership organization that works to celebrate and preserve the art and architecture of the ~rt Deco era in Los Angeles County.

I am writing to oppose the proposed demolition of the building at 9080 Santa Monica Boulevard as part of the re-development project known as Me.lrose Triangle. This building was designed by the firm of Wurdeman and Becket whose works include the Pan Pacific Auditorium (now demolished), and is a beautiful example .of Streamline Moderne architecture. Such examples are rare in the City of West Hollywood. Moreover, the building is in good condition and a candidate for adaptive re-use.



Sincerely,

Karenlin Madoff 2600 Overland Ave., #117 Los Angeles, California 90064

J

.July 1.0, 2014

The Honorable City council City of West Hollywood .8300 Santa Monica Blvd West Hollywood Ca 90069

~ Re: Melrose Triangle Project

OPPOSE D_EMOllTION OF 9080'SANTA MONICA BLVD

Dear Sir or Madame,

My name is Christy Poynter. I ·am a member of the Art Deco Society of Los An,geles. We are. a 501(c)3 membership organization tt:tafworks tc;> celf?bra~e and preserve the art and architecture of the Art 1?eco, era ·in Los Angeles County.

I am writing to oppose the· proposed demolition of the building .at 9080 Sarita Monica Boulevard as part of the r4:;?-development project known as Melrose Triangle. This building. was designed by the firm of Wurdeman and Becket whose Works include the Pan Pacific Audito'rium (now demolished)~ and is a beauti_ful example·of Streamline Moderne architecture. Such examples .are rare in the City of West Hollywood. Mpreover, the building is in good.coriditiol'l' and a candidate for adaptive re-use. Itis-a true Art Deco gemthat cannot be replica.ted today.

There are numerous ·examples of projects in Pasadena, Santa Monica, Lohg Beach,. and Los Angeles that have -sliccess.full)i integrated historic structures and new ones into :thriving commercial developments. The new project heed not rnimic. the hi~toric building but help to cel~brate it. I believe that a thoughtful design of the Melrose Triangle project that .includes an adaptiv~ re-use of the 9080 buil<;ling will. enhance the cultural life· of the C:ity or West,Hollywood and strengthen its reputation as "The Creative CitY'·'. Please _pres~rve thi!;: w<;mderful ·example of Streamline Moderne architecture.

I Wish this 'message and my objection to the proposed demolition to be part of the public record.

Most.Sincerely, __ . ~ ;;::> I __ ., ....

c __ .. 'J/?-yrrt--· Chr~!itv Poyntet/ 2541 Marengo Pjve . . Alta~ena, CA Q1ioo1

/

7/10/2014

The Honorable City Council City of West Hollywood 8300 Santa Monica Blvd West Hollywood Ca '90069

Re: Melrose Triangle Project OPPOSE DEMOLITION Of 9080 SANTA MONICA BLVD

Dear Sir or Madame,

My name is Eric Warren. I am a member of the Art Deco Society of Los Angeles . We are a 501(c)3 membership organization that works to celebrate and preserve the art and architecture of the Art Deco era in Los Angeles County.

I am writing to oppose the proposed demolition of the buildi~g at 9080 Santa Monica Boulevard as part of the re-development project known as Melrose Triangle. This building was designed by the firm of Wurdeman and Becket whose works include the Pan Pacific Auditorium (now demolished), and is a beautiful example of Streamline Moderne architecture. Such examples are rare in the City of West Hollywood. Moreover, the building is in good condition and a candidate for adaptive re-use.

There are numerous examples of projects in Pasadena, Santa Monica, Long Beach, and Los Angeles that have successfully integrated historic structures and new ones into thriving commercial developments. The new project need not mimic the historic building but help to celebrate it. I believe that a thoughtful design of the Melrose Triangle project that includes an adaptive re-use of the 9080 building will enhance the cultural life of the City of West Hollywood and strengthen its reputation as "The Creative City". Please preserve this wonderful example of Streamljne Moderne architecture.

I wish this message and my objection to the proposed demo!ition to be part of the public record.

Sincerely, ----....._ .-----7 ,,,-<-:? '"' .. ,,..__::_ ,,,:;.~,, ·'

./ ' _,.)') ... /_,,,,,,~~ ... /:.:</ ~ ,..;;::. .. , .. ,./ ~<·-:y,;;.-·~, -c4 / •· -- ,,,<:...-· K /,./ C•'/. ; ( ,,_.- /"""'- . .. / ;.

Eric Warren 1017 Glen Arbor Ave. Los Angeles, CA 90041

(

[, ___ _

Jul910, 201+

. The Honorable Gt:J ~ncil. · ~of west Holl~ .. s;oo Santa Monica Blvd

West Holl~ood Ca 9oo69

Re: Melrose Triangle Pr~ect .. . OrPOSE DEMOLITION OF 9080 SANTA MONICA f>LVD ·

Dear Madame or Sir,

M9 name is Kell9.f>lanpied.1 am writing to appase the propased d~molition of the building at.9080 Santa Monica Boulevard as part of ~e re-development rc;ect known as Melrose Triangle. This building was designed 69 the hrm of Wurdeman and Becket whose worb include the Pan Pacihc Auditorium (now demolished) 1 and is a beautiful example of Streamline Modeme

architecture. Such examples are rare in the~ of West Holl~. Moreover, the building is in good condition and a candidate fur adaptive re-use.

There are numerous examples of pr~ects in Pasadena, Sani:a Monica! Long f>each, and Los Angeles that have successfull9 integrated historic structures and new ones into thriving commercial develapments. The neW project need not mimic the historic

building buthelp to celebrate it. I believe that a tlioughtful design of the Melrose Triangle p~ect that indudes an adaptive reuse of the 9080 building will enhanee the cultural lite of the GttJ of West Holl~ and strengthen its reputation as "The Creative~·. Please preserve this wonderful example of Streamline Modeme. architecture ..

I wiSh this message and 1119 objection tO the praposed demolition to be part of the publicrerord.

Sincerel9,

'(?w~ Johnsabato tool verdant Street

Los Angeles, CA 900}9

- ' --.,,,,, .... --- ~---- - -"" , ___ -·" , __ _

Jennifer Alkire

Subject: FW: 9080 Santa Monica Blved - NO to proposed demolition


Dear Sir or Madame,

My name Stephen Rebello. I am a resident-owner of a Historic Cultural Monument located in an Historic Preservation Overly Zone. I am also a member of the Art Deco Society of Los Angeles, a 501(c)3 membership organization that works to celebrate and preserve the art and architecture of the Art Deco era in Los Angeles County.

I am writing to strongly oppose the proposed demolition of the building at 9080 Santa Monica Boulevard as part of the re-development project known as Melrose Triangle. This building was designed by the firm of Wurdeman and Becket whose works include the Pan Pacific Auditorium (now demolished), and is a beautiful ex~mple of Streamline Moderne architecture. Such examples are rare in the City of West Hollywood. Moreover, the building is in good condition and a candidate for adaptive re-use.

There are numerous examples of projects in Pasadena, Santa Monica, Long Beach, and Los Arigeles that have successfully integrated historic structures and new ones into thriving commercial developments. The new project need not mimic the historic building but help to celebrate it. I believe that a thoughtful design of the Melrose Triangle project that includes an adaptive re-use of the 9080 building will enhance the cultural life of the City of West Hollywood and strengthen its reputation as "The Creative City". Please preserve this wonderful example of Streamline Moderne architecture.


Sincerely,

Stephen Rebello

1

Jennifer Alkire


The Honorable City Council City of West Hollywood 8300 Santa Monica Blvd West Hollywood, Ca. 90069

Re: Melrose Triangle Project OPPOSE DEMOLITION OF 9080 SANTA MONICA BLVD.

Dear Sir or Madame, My name is Michael Moten at Michael M. Hair Design. I have been a tenant and business owner at this address for over 21 years and have employed numerous independent contractors from this address when I was on a limited income.

I am also HIV# and am struggling to make ends meet but continue to keep my business going.

If this project goes through then I will be-forced to be on the streets as a homeless person.

I was hoping that my City Council members could help me in some way.

Is there an advocacy group that can help people at this site to be relocated or to oppose this demolition so I can continue being a productive person in society.


From the Desk of ,,,,,, Michael M./Hair Design 9021 Melrose Avenue Suite A West Hollywood, Ca. 90069 Cell: 323.578.3479 e-mail: [email protected]

1

Jennifer Alkire

Subject: FW: t

It is hard for us to believe that the Jones Dog and Cat hospital, Streamline Modeme building in West Hollywood is up for demolition consideration. This is the ONLY known intact example of the architects Wurdeman and Becket in West Hollywood. How could you consider such a move .

• I

Please support a preservation alternative with this intact building as part of any project.

Please continue to utilize your historic resources making West Hollywood an important city to visit.

Sincerely, Steve, Denise Smith

1

07/10/14

The Honorable City Council City of West Hollywood 8300 Santa Monica Blvd. West Hollywood, CA 90069

Re: Melrose Triangle Project OPPOSE DEMOLITION OF 9080 SANT A MONICA BL VD

Dear Sir or Madame,

My name is Thomas Albon. I am a member of the Art Deco Society of Los Angeles. We are a 501 ( c )3 membership organization that works to celebrate and preserve the art and architecture of the Art Deco Era in Los Angeles County.

lam writing to oppose the proposed demolition of the building at 9080 Santa Monica Boulevard as part of the re-development project known as the Melrose Triangle. This, building was designed by the firm of Wurdeman and Becket whose works include Pan Pacific Auditorium (now demolished), and is a beautiful example of Streamline Modeme Architecture. Such examples are rare in the City of West Hollywood. Moreover, the building is in good condition and a candidate for adaptive re-use.

There are numerous examples of projects in Pasadena, Santa Monica, Long Beach, and Los Angeles that have successfully integrated historic structures and new ones into thriving commercial developments. The new project need not mimic the historic building but help to celebrate it. I believe that a thoughtful design of the Melrose Triangle project that includes and adaptive re-use of the 9080 building will enhance the cultural life of the City of West Hollywood and strengthen its reputation as "The Creative City." Please preserve this wonderful example of Streamline Modeme architecture.


The City Council City of West Hollywood 8300 Santa Monica Blvd West Hollywood Ca 90069


To the Members of the City Council:

July 10, 2013

I am a supporter of the Art Deco Society of Los Angeles. We are a 501(c)3 membership organization that works to celebrate and preserve the art and architecture of the Art Deco era in Los Angeles County.



I would like this objection to the proposed demolition to be part of the public record.

Sincerely,

Cheryl R. Avirom

440 Redondo Ave. Ste. 202

Long Beach, CA 90814

"

Discover · ~

OLLYWOOD MAGAZINE THE MAGAZINE FOR PEOPLE WHO LOVE HOLLYWOOD


July 10, 2014


Dear Sir or Madame,

As an advocate to protect the authenticity of Hollywood; a supporter of the Art Deco Society, Los Angeles Conservancy and Hollywood Art Council*, I found it incredulous that the "Creative City" is considering the demolition of an outstanding example of Art Deco Streamline Moderne architecture.

There are a number of West Hollywood locations listed in our Places of interest section of our magazine-one of which is the outstanding Art Deco Hollywood Tower Hotel. Surely, there is a way to incorporate this important structure into the planned development that would result in preservation and satisfy the requirements of this massive project. For over 25 years Discover Hollywood Magazine** has promoted the best of Hollywood and West Hollywood. I can assure you that preserving these important structures is important to visitors and resident alike.

Therefore, 1 am writing to urge your opposition of the proposed demolition of the building at 9080 Santa Monica Boulevard as part of the re-development project known as Melrose Triangle. Designed by the firm of Wurdeman and Becket whose works include the Pan Pacific Auditorium (now demolished), the structure is a beautiful example of Streamline Moderne architecture.

There are numerous examples of projects in Pasadena, Santa Monica, Long Beach, and Los Angeles that have successfully integrated historic structures into thriving commercial developments. The new project need not mimic the historic building but help to celebrate it. I believe that a thoughtful design of the Melrose Triangle project that includes an adaptive re-use of the 9080 building will enhance the cultural life of the City of West Hollywood and strengthen its reputation as "The Creative City". Please preserve this wonderful example of Streamline Moderne architecture.

Please include this objection to the proposed demolition as part of the public record.

*For information purposes only, I serve as president of the Hollywood Arts Council. **Discover HollyWood has a print run of 75,000 and is mailed to residents in several Hollywood zipcodes including 90046 and distributed in many West Hollywood locations.

6~71 SUNSET BOULEVARD • SUITE 1502 HOLLYWOOD, CA 90028 • (323)465-0533 • FAX (323) 465-9240

W W W .. D SC 0 VER H 0 LL Y WOOD C 0 M (

July 10, 2014



Dear"Sir or Madame,

My name is Deborah Dunlop. I am a member of the Art Deco Society of Los Angeles . We are a 501(c)3 membership organization that works to celebrate and preserve the art and architecture of the Art Deco era in Los Angeles County ..

I am writing to oppose the proposed demolition of the building at 9080 Santa Monica Boulevard as part of the re-development project known as Melrose Triangle. This building was designed by the firm of Wurdeman and Becket whose works include the Pan Pacific Auditorium (now demolished), and is a beautiful example of Streamline Moderne architecture. Such examples are rare in the City of West Hollywood. Moreover, the building is in good condition and a candidate for adaptive re"use.

The_re are numerous examples of projects in Pasadena, Santa Monica, Long Beach, and Los Angeles that have successfully integrated historic structures and new ones into thriving commercial developments. The new project need not mimic the historic building but help to celebrate it. I believe that a thoughtful design of the Melrose Triangle project that includes an adaptive re-use of the 9080 building will enhance the cultural life of the City of West Hollywood and strengthen its reputation as "The Creative City". Please preserve this wonderful example of Streamline Moderne architecture.


Deborah J. Dunlop 422 South Los Robles Avenue Pasadena, CA 91101

July 10, 2014

The Hono,rable tity Council City of west Hollywood 8300 Santa Monica Blvd West Hollywood Ca 90069

Re: Melrose Triang&e·Proje~ OPPOSE DEMOl.,JTI()N Of 9080 SANTA MONICA BLVD

Dear Sir or Madame,

My name is Chris Kelly. I am a member of the ·Art Deco Society of Los Angeles. We are a 501(c)3 membership organi~ation that work~ to celelJr~te an~ pre~erv~ the art and architecture of the A~ Deco era in Los Angeles County.

I am writing to oppose the proposed demolition of the buiiding at 9080 Santa Monica Boulevard as part of the re-development project known as Melrose Triangle. This building was designed by the firm of Wurdeman an.d Becket whose works include the Pan Pacific Auditorium (now demoli~hed), and is a beautiful example of Streamline Moderne archit.ecture. Such e~amples are .. rare in the City of West Hollywood. Moreover, the building is in good condition and a candidate for adaptive re-use.

There are numerous examples of projects in Pasadena, Santa Monica, Long Beach, and Los Angeles that have successfully integrated historic structures and new' ones into thriving. commercial developments. The new project need not mimic the. historic building but help to celebrate it. I believe tt)at a thoughtful design of the Melrose. Triangle project that includes an adaptive re-use of the 9080 building will enhance the cultural life of the City of West Hollywood and strengthen its reputation as "The Creative City". Please preserve this , wonderful example of Streamline Moderne architecture.

l wish this message and my objection tothe proposed demolition to be part of the public record.

Chris Kelly

July 10, 2014

The Honorable City Council City of West Hollywood 8300 Santa Monica Blvd West Hollywood Ca 90q_69


Dear Sir or Madame,

My name is Cassandra Patitz. I am a member of the Art Deco Society of Los Angeles . We are a 501(c)3 membership c;>rganization that works to celebrate and preserve the art and architecture of the Art Deco era in Los Angeles County . .

I am writing to oppose the proposed demolition of the building at 9080 Santa Monica Boulevard as part of the re-development project known as Melrose Triangle. This building was designed by the firm ·of Wurdeman and Becket whose works include the Pan Pacific Auditorium (now demolished), and is a beautiful example of Streamline Moderne architecture. Such examples are rare in the City of West Hollywood. Moreover, the building is in good condition and a candidate for adaptive re-use.



Sincerely,

.f'!~d\~-0~ ~sandra Patitz ~ 13911 Yockey Street Garden Grove, CA 92844

/

Jennifer Alkire


·-· ·-··--·----- ----------- ---------Subject: Melrose Triangle Project

Dear Sir or Madam,



Sincerely,

Jasmin Godfrey

1

Jennifer Alkire

Subject: FW: Letter regarding Jones Dog & Cat Hospital building/Melrose Triangle Project, 9080 Santa Monica Boulevard for the public record

Subject: Letter regarding Jones Dog & cat Hospital building/Melrose Triangle Project, 9080 Santa Monica Boulevard for the public record

July 10, 2014

Yvonne Quarker, City Clerk [email protected] RE: Jones Dog & Cat Hospital building/Melrose Triangle Project, 9080 Santa Monica Boulevard

Dear Ms. Quarker:

Would you please place the letter below in the public record?

As you know, The Jones Dog & Cat Hospital building is a rare example of Streamline Moderne commercial architect1:1re in West Hollywood and the only known, intact example of the work of master architects Wurdeman and Becket in the city. This is an example of the rich history of Los Angeles architecture.

Accordingly, the EIR is flawed and inadequate in providing the necessary analysis to evaluate a range of viable preservation alternatives. Some careful thought needs to be undertaken for further analysis. Please know that many individuals in West Hollywood, and outside of it, such as myself, are aware of this situation, and want to ensure that the Joi;ies Dog & Cat Hospital exists in its 1938 splendor for future use and enjoyment.

A bona fide preservation alternative needs to be developed and fully considered. I respectfully request that support for a preservation alternative which would retain the Wurdeman and Becket-designed building as part of the project exists, which would meet all of the project objectives.

The City has a duty to prevent the loss of historic resources when possible, and the EIR has identified an environmentally superior alternative that both retains Jones Dog & Cat Hospital building and eliminates project impacts on a historic resource and reduces traffic. Thank you for your kind consideration of this letter, and I certainly hope you will keep this position in mind.

Sincerely,

Amy Condit

1

Jennifer Alkire


Dear members of the West Hollywood City Council,

I have just learned today that the 01938 Wurderman & Becke~ Pet Hospital building is slated for demolition to make way for yet another apartment/office/retail complex. This building is a stunning example of streamline modem architecture and featured in many books about art deco and streamline modem. Look it up -- it is spectacular specimen of design.

I would hate to think that the Council will leave this kind of legacy on your reputation -- no respect for the history of the city or its unique architecture. Disrespect of the city's heritage is not why you were elected. I don't know what the interior condition of this building is, but would encourage you to require the designer to keep the facade and incorporate into the building plan. Otherwise, West Hollywood and Los Angeles risks becoming a unattractive city full of generic buildings with no distinctive character. Do you really want that to be your legacy? Think of how unique it is to travel to Europe and the remakrable architecture there. The cities require their designers to work within the existing historic structures. I was recently in Santa Barbara at the beautiful Biltmore/Four Seasons. When some money is invested in renovating these older buildings the results are stunning. Much better than the cheap, pre-fab structures we see so much today.

It saddens me to see cities' unique, historic buildings treated with so little respect. On the other hand, preserving the building (but keeping the unique architectural elements) serves the city by keeping a landmark that will attract design/architectural buffs and deco afficionados to the area, and keep the building as "extant" in coffee table books for decades more.

I implore you to keep this gorgeous example of 1930s design.

Regards,

Todd Calvin 1015 N. Kings Road #216 West Hollywood, CA 90069

1

July 10. 2014

Dear Sir or Madame,

My name· is Ellen Newth. I am a member of the Art Deco Society of Los Angeles. We ate a.501 ( c )3 membership organization that works to celebrate and preserve the art and architeeture of the Art Deco era.in Los Angeles County. .

I am writing to oppose the proposed demolltion of the. building at 9080 ·santa Monica Boulevard as part of the re-development project known as Melrose Triangle. This btiilding was designed.by the fum of Wurdeman and Beeket whose works include the Pan Pacific Auditorium (now demolished), 'and is a beautiful example of Streamline Modeme architecture. Such examples are.rare in the City of West Hollywood. Moreover, the building is in good condition and a candidate for adaptive re-use.

I have· a strong personal interest'in saving thisptoperty due to it's historical connection with Hollywood's past. It was "home" to Dr. Eugene Jones' Pet Clihic where niany celebrity animals and "film stars" were treated. Dr. Jones aiso foilnded the Los Angeles Pet Cemetery in 1928 ... now called the Los Angeles PetMemorial Park. I am on the Board of Directors at the "Pet Park" and would hate to see any structure connected with the cemetery's background.destroyed!!! ·

There are numerous examples of pt~jects in Pasadena, Santa Monica, Long Beach, and Los Angeles that have successfully integrated historic structures and new ones mto thriving coinmercial developments. The new project need not mimic the historic buil~g but help to celebrate it. I believe that a thoughtful design of ·the Melrose Triangle project that includes an adaptive re-use of the 9080 building wiJl enhance the cultural life of the City of West Hollywood and strengthen its reputation as "The Creative City". Please preserve this wonderfµl example of Streamline Modeme ~chitecture. I wish this message and my objection to the proposed demolition to be part of the public record. . .

Sincerely,

Ellen M. Newth 6714 Troost Avenue #E North Hollywood, CA 91606 (818) 764-1996

July 10, 2014



Dear Sir or Madame,

My name is (Your name here). I am a member of the Art Deco Society of Los Angeles . We are a 501{c)3 membership organization that works to celebrate and preserve the art and architecture of the Art Deco era in Los Angeles County.




Sincerely,

Louise Monje 1733 West 24th Street

Los Angeles, CA 90018

Jennifer Alkire

Subject: FW: Demolition of the Cat/Dog deco bldg

Dear Sirs;

I am Lisa Fancher and I am a member of the Art Deco Society of Los Angeles. We are a 501(c)3 membership organization that works to celebrate and preserve the art and architecture of the Art Deco era in Los Angeles County.

I am writing because I vehemently oppose the proposed demolition of the building at 9080 Santa Monica Boulevard as part of the re-development project known as Melrose Triangle. This building was designed by the firm of Wurdeman and Becket whose works include the Pan Pacific Auditorium (now demolished), and is a beautifuJ example of Streamline Modeme architecture. Such examples are rare in the City of West Hollywood. Moreover, the building is in good condition and a candidate for adaptive re-use.

There are numerous examples of projects in Pasadena, Santa Monica, Long Beach, and Los Angeles that have successfully integrated historic structures and new ones into thriving commercial developments. The new ·project need not mimic the historic building but help to celebrate it. I believe that a thoughtful design of the Melrose Triangle project that includes an adaptive re-use of the 9080 building will enhance the cultural life of the City of West Hollywood and strengthen its reputation as "The Creative City". Please preserve this wonderful example of Streamline Moderne architecture.

I wish this message and my objection to the proposed demolition to be part of the public record. I have also mailed a hard copy of this letter to the Weho city council.

Sincerely,

Lisa Fancher

Frontier Records

1

July 101 2014



Dear Sir or Madame,

My name is Victoria Moore. I am a member of the Art Deco Society of Los Angeles . We are a SOl(c).3 membership organization that works to celebrate and preserve the art and architecture of the Art Deco era in Los Angeles County.

I am writing to oppose the proposed demolition of the build_ing at 9080 Santa Monica Boulevard as part of the re-development project known as Melrose Triangle. This building was designed by the firm of Wurdeman and Becket whose works include the Pan Pacific Auditorium (now demolished), and is a beautiful example of Streamline. Moderne architecture. Such examples are rare in the City of West Hollywood. Moreover, the building is in good condition and a candidate for adaptive re-use.

There are numerous examples of projects in Pasadena, Santa Monica, Long Beach, and. Los Angeles that have successfully integrated historic structures and new ones into thriving commercial developments. The new project need not mimic the historic building but help to celebrate it. I believe that a thoughtful design of the Melrose Triangle project that includes an adaptive re-use of the 9080 building will enhance the cultural life of the City of West Hollywood and strengthen its reputation as "The Creative City". Please preserve this wonderful example of Streamline Moderne architecture.

I wish this message and my objection to the proposed demolition to be part of the public recora.

Sincerely,

Victoria Moore 4221 Santo Tomas Drive, Apt. #8 Los Angeles1 CA. 90008

Jennifer Alkire

Subject: FW: The Melrose Triangle Project: Jones Dog & Cat Hospital building

Hello, my name is Robert Smith and I am sending this letter to you to consider the Jones Dog and Cat Hospital building as a candidate for the California Register of Historic Resources.

The city of Los Angeles and surrounding cities once boasted of the unique, interesting and elegant buildings on the west coast. Since the golden era of architecture, we've seen some mighty fine examples fall to the wrecking ball. I understand progress is a heartless creature but, does it mean not sparing a few for future generations to enjoy? The streamline modem movement of the 1930s-1940s is as Californian as the beach! There is room for historic preservation in the number 1 entertainment capital of the world! Hollywood has such a rich history, it only makes sense to keep what we have left and allow it remind us of our heritage. New is important, but new can mean a new idea for an existing structure. These old structures have such great caricature and class. Like a respected, grand lady of stage and screen, they stand as seniors, full of wisdom, romance and memories of an age gone by. New structures are all well and good, but they lack details and interesting appointments as these classic buildings exude.

This is said to be the last standing example of architecture by Wurdeman and Becket. We must consider this as a priority to preserve something that is teetering on the brink of extinction What would have happened if the Hollywood Bowl, Grau man's Chinese, the Pantages, the Palladium, or any other number of significant Hollywood landmarks were demolished? Would Hollywood still have the attraction and appeal it has today? I wouldn't think so. Maybe I'm a sentimental fool for the past but, it's important for people to see these places for them selves, not just black and white photos in a discount coffee table book.

Look at Down Town LA. The Broadway District is really starting to come alive. People are now going back to Broadway! It has such charm and the younger generation is starting to take interest in the city's past and preserving it and using in new ways. What once ~as an old bank is now a cutting edge bar or fine restaurant with yesterday's charm! Art Deco was such a modem design, I've actually seen new buildings mirror this style ... And here is an original, waiting for ifs curtain call, in a new show! Don't allow this to be sent to the gallows, preserve this unique and lovely designed piece of history!

Please consider this and many other letters and emails you may receive regarding this matter. Enough grandeur has been · leveled . Time to start saving what Hollywood has left!

Thank you for your time and consideration on this matter

Most sincerely, Robert C Smith

1

Jennifer Alkire

Subject: FW: Melrose Triangle project

I am writing to oppose the proposed demolition of the building at 9080 Santa Monica Boulevard as part of the redevelopment project known as Melrose Triangle. This building is a beautiful example of Streamline Moderne architecture. Such examples are rare in the City of West Hollywood. Moreover, the building is in good condition and a candidate for adaptive re-use.

There are numerous examples of projects in Pasadena, Santa Monica, Long Beach, and Los Angeles that have successfully integrated historic structures and new ones into thriving commercial developments. The new project need not mimic the historic building but help to celebrate it. I believe that a thoughtful design of the Melrose Triangle project that includes an.adaptive re-use of the 9080 building will enhance the City of West Hollywood.

If this building was in the UK it would be listed and prevented from being demolished. Please preserve this wonderful example of Streamline Moderne architecture.

Regards

Martin Badgery

1

Jennifer Alkire

Subject: FW: correspondence

Greetings. I am writing to you today regarding the Jones Dog & Cat Hospital. With several concerns at hand regarding the building located at 9080 Santa Monica Blvd, I guess my main question is why do we find it necessary to destroy this landmark of Los Angeles? Once demolished, it is forever gone, forever erased, & ·we will never be able to get it back.

This is a historical structure & should be protected from this kind of danger.

Becket & Wurdeman were considered to be one of this towns most respected architects. In 1961 Becket was named Honor Mayor "in recognition of his significant contributions as master planner & coordinating architect of Century City". (Los Angeles Times; Mar 19, 1961, ProQuest Historical Newspapers pg.110)

Los Angeles Times has gone on to say "Architect Becket has created some of Southern California's most outstanding buildings". (Los Angeles Times; Aug 8, 1954, ProQuest Historical Newspapers pg. ES)

We don't have people like this anymore. People are knocking down buildings & erecting structures in this town as regularly & with about as much thought as brushing their teeth. It has become more of a reaction than an actual well thought out decision. One that has tremendous affects ... Not only only on the City Of West Hollywood, but Los Angeles, & all of the Historical projects that built this city. Ifwe keep this up not only will we have nothing left, but what kind of message does that send to the future generations?

I respectfully request that the last known piece of architectural work by Becket & Wurdeman be left alone. I request the City acknowledge this structure for the Historical Monument that it is & consider officially designated that deserving title. Our city has a responsibility ... To protect the structures that got us here. We have used them as models, as templates, as a geographical reference point for what our towns would look like, what they would be made of. It seems it is in the best interest of the city & it's citizens to have the opportunity to learn from such places & to have the right to be a part of protecting them.

Thank you.

-Jennifer Getz 818.448.5206

D

1

10July 2014

Oty of West Hollywood 8300 Santa Monica Blvd West Hollywood Ca 90069

Re: Melrose Triangle Project: OPPOSE DEMOUTION OF 9080 SANTA MONICA BLW

Dear Sir or Madame,

PO BOX 17 CAMBERWELL

VICTORIA 3124

AUSTRALIA

ABN 56 268 103 375

Tel : (03) 9813 4365

Fox: (03) 9813 4436

Email robingrawOozemoil.com ou

www.ortdeco.org .au

My name Is Robin Grow. I am the President of the Art Deco & Modernism Society, based in Melbourne, Australia. We are a not-for-profit membership orpnization that works to celebrate and preserve the art and architecture of the Art Deco era in this country and around the world. In our preservation activities, we continually stress the benefits of successful adaptive re-use of buildings from previous eras. As regular travellers, we are also aware of the economic value to communities of restoration of historic buildings. People will travel to see and use them; they won't do that with new buildings.

I am writing to oppose the proposed demolition of the building at 9080 Santa Monica Boulevard as part of the r&-development project known as Melrose Trianale. This building was designed by the firm of Wurdeman and Becket whose works Include the Pan Pacific Auditorium (now demolished), and is a beautiful example of Streamline Moderne architecture. Such examples are rare in the City of West Hollywood. Moreover, the building is in good condition and a candidate for adaptive re-use.

There are numerous examples of projects around the world and in Pasadena, Santa Monica, Long Beach, and Los Angeles that have successfully Integrated historic structures and new ones into thrivin1 commercial developments. The new project need not mimic the historic buildln1 but help to celebrate it. Please preserve this wonderful example of Streamline Moderne architecture.

I wish this message and my objection to the propo5ed demolition to be part of the public record.

Sincerely,

Robin Grow President Art Deco & Modernism Society P.O Box 17, Camberwell, 3124 Victoria, AUSTRALIA ph: 0398134365 fax: 03 98134436 mobile: 0412567923 email: web:

[email protected] www.artdeco.org.au

Art Deco Society Inc. is on Incorporated Assoc1ot1on pursuant to the Assoc 1ot1ons Incorpora tion Act 198 1 (Vic)

July 1.0, 201.4

The Honorable City Council City of West Hollywood 8300 Santa Monica Blvd West Hollywood CA 90069


Dear Sir or Madam,

My name is Jennifer Sands. I am an interested participant of the Art Deco Society of Los Angeles. They are a 501(c)3 membership organization that works to celebrate and preserve the art and architecture of the Art Deco era in Los Angeles County.




Sincerely,

Jennifer E. Sands 6801 North Central Avenue Phoenix, AZ 85012

July 9th, 2014



Dear Sir or Madame,

My name is Greg Schreiner. I am a member of the Art Deco Society of Los Angeles. We are a 501(c)3 membership organization that works to celebrate and preserve the art and architecture of the Art Deco era in Los Angeles County.

I am writing to oppose the proposed demolition of the building at 9080 Santa Monica Boulevard as part of the re-development project known as Melrose Triangle. This building was designed by the firm of Wurdeman and Becket whose works include the Pan Pacific Auditorium (now demolished), and is a beautiful example of Streamline Moderne architecture. Such examples are rare in ttie City of West Hollywood. Moreover, the building is in good condition and a candidate for adaptive re-use.



Sincerely,

Greg Schreiner 1237 Carmona Ave. Los Angeles, Ca. 90019

Jennifer Alkire

Subject: FW: (no subject)

Subject: (no subject)

Dear Sir or Madam·

Please help save the 1938 Wurdeman & Becket Streamline Moderne building at 9080 Santa Monica Blvd, West Hollywood, CA 90069 It is rare and important.

It is an amazing piece of architecture and part of your city's history Old and unique buildings give an area character and an ambiance that most recent buildings just cannot compete with. You don't want to have a nondescript city that looks like every other nondescript city in America. Stay special Don't let anyone tell you it's too expensive to save. A drive downtown L.A. will prove that wrong

Although I don't live in your district, I often go where there are wonderful old buildings to enjoy It makes any outing more enjoyable to be surrounded by wonderful architecture.

Please save this magnificent building I am against the demolition of the SMB Streamline Moderne building and I want my letter to be part of the public record

Thank you. Marcy Downes 2122 242nd. St. Lomita CA 90717

1

Jennifer Alkire

Subject: FW: Jones Dog and Cat Hospital Building

Subject: Jones Dog and Cat Hospital Building

Dear Mayor and City Council Members,

I am writing to urge you to do whatever you can to preserve the wonderful architecture of the Jones Dog & Cat Hospital building in West Hollywood. PLEASE support an alternative development plan that would retain the orginal art deco building.

Due to the lack of foresight by previous City Council members, Los Angeles has unfortunately already lost many of its architectural treasures - please don't let this landmark be yet another one.

I ask that my letter be placed into the public record.

Sincerely,

Annmarie Dalton

Dalton Design I 710 Wilshire Boulevard I Suite 301 I Santa Monica I CA 90401 I USA 310.393 8772 I www.daltondesign.com

1

Jennifer. Alkire

Subject: FW: 9080 Santa Monica Boulevard, West Hollywood

To: Mayor Abbe Land, Mayor Pro Tempore John D'Amico, Councilmember John Duran, Councilmember John Heilman, Councilmember Jeffrey Prang Re: 9080 Santa Monica Boulevard

Dear Mayor Land, Mayor Pro Tempore D' Amico, and Councilmembers Duran, Heilman and Prang,

I'm no longer a resident of West Hollywood, but I lived there for nearly twenty years, and as some of you may remember, I was one of the founders of the West Hollywood Urban Conservation League. The WHUCL worked with the City to help craft the Sunset Boulevard Specific Plan, which won a prominent award from the American Planning Association the year it was adopted,. We also helped put through the important regulation requiring that commercial buildings as well as residential buildings have an approved development permit before being given a demolition permit... a regulation which I've had occasion to cite as an example to the City of Beverly Hills, where I now live, and which, in a damaging case of neglect, up until last year had no such requirement for either type of building.

One of the things we and the City were able to accomplish, with that specific requirement, was an increased respect for the importance of co~mercial buildings and their contribution to the texture of the cityscape, especially if, as in the case of the Jones Dog and Cat Hospital, its architecture is particularly felicitous. I understand that my admiration for the graceful shape and Streamline Moderne detail of this building most probably has a objective source, in that it was designed by master architects Walter Wurdeman and Welton Becket, who along with their partner Charles Plummer, had previous designed, among other notable Deco buildings, the Pan Pacific Auditorium. · ·

I'm not opposed to the construction of a project in the Melrose Triangle, but when it comes to a building as graceful and reasonably- scaled as this one, to demolish it would be as ifthere were a determination to get rid of the very things that give variety and interest to the urban landscape. This building is unusally suitable for re-use and incorporation in the project, and I understand that the developers have agreed to consider this incorporation, as part of their final plan-a smart decision on their part from the point of view of curb appeal and distinctiveness, but not one that they're likely to follow through on if they're allowed to demolish it. We have so much bland and anonymous new commercial construction in West Hollywood that it would be extremely unfortunate to allow an opportunity like the preservation alternative for this portion of the project to slip away. Please continue to use the discernment and imagination you've applied in various planning situations in the past, and give the Melrose Triangle Project a chance to be as interesting and attractive as it has the potential to be if you restrain from adopting a statement of overriding considerations. You have the power, in this instance, to facilitate a genuinely innovative and creative contribution to development practices. I hope you'll utiliz~ that power.

Sincerely,

Jamie Wolf,

812 North Foothill Road Beverly Hills, California 90210 Please place this letter in the public record.

1

Jennifer Alkire

Subject: FW: Preserve the Jones Dog & Cat Hopsital

Subject: Preserve the Jones Dog & Cat Hopsital

Dear Clerk Quarker,

I am writing as a lifelong resident of Los Angeles to express my strong support for the preservation of the Jones Dog & Cat Hospital located at 9080 Santa Monica Blvd, in the city of West Hollywood. This is an architecturally significant structure, perhaps the only remaining example of the work of master architects Wurdeman and Becket in the city and it should not be demolished. I urge you and your other councilmembers to please consider an alternative and help preserve the unique Modern architecture that makes up the aesthetic and historical personality of our fair Los Angeles. Developments come and go, but a building like this is has no chance of being resurrected again and deserves protection.

I would like this email to be a part of the official record.

All best, Kate Wolf 646-812-7500

1

Jennifer Alkire

Subject: FW: Streamline Moderne building at 9080 Santa Monica Blvd.

Dear Sir or Madam,

I am writing to oppose the proposed demolition of the Streamline Moderne building at, 9080 Santa Monica Blvd. We can't stop bulldozing LA's history! Cant the building be incorporated somehow into the new designs?

'


Sincerely,

Sabin Ousey 8017 Selma Ave Los Angeles, CA 90046

1

Jennifer Alkire

Subject: FW: Jones Dog & Cat Hospital Building

Hello, I'm writing as a West Hollywood resident to strongly oppose the demolition of the Jones Dog & Cat Hospital building. The past few years have brought an alarming number of tear downs in my neighborhood, and it's important we consider which buildings are worth keeping for the public interest. West Hollywood has a very important cultural legacy to consider and I urge you to preserve the beautiful and important hospital building. I'd like this letter to be part of the official record.

Thanks very much.

Best,

Paul Heyer

917-348-2271

1



Dear Sir or Madame,

My name is Jeffrey Bissiri. I am a, member of the Board of Directors of the Art Deco Society of Los Angeles. We are a 501(c)3 membership organization that works to celebrate and preserve the art and architecture of the Art Deco era in Los Angeles County.

I am writing to oppose the proposed demolition of the building at 9080 Santa Monica Boulevard as part of the re-development project known as Melrose Triangle. This building was designed by the noteworthy firm of Wurdeman and Becket whose works include the Pan Pacific Auditorium (now demolished), and is a beautiful example of Streamline Moderne architecture. Such examples are rare in the City of West Hollywood. Moreover, the building is in good condition and a candidate for adaptive reuse.

There are numerous example~ of projects in Pasadena, Santa Monica, Long Beach, and Los Angeles that have successfully integrated historic structures and new ones into thriving commercial developments.

I

The new project need not mimic the historic building but help to celebrate it. I believe that a thoughtful design of the Melrose Triangle project that includes an adaptive re-use of the 9080 building will enhance the cultural life of the City of West Hollywood and strengthen its reputation as "The Creative City". Please preserve this wonderful example of Streamline Moderne architecture.


Sincerely,

9th~ Jeffrey Bissiri 12460 Weddington St #4

Valley Village Ca 91607

Jennifer Alkire


Dear City Council Members:

I am writing to oppose the proposed demolition of the Streamline Modeme building at 9080 Santa Monica Blvd., designed by master architects Wurdeman & Becket.

I am a member of the Art Deco Society of Los Angeles . We are a 501 ( c )3 membership organization that works to celebrate and preserve the art and architecture of the Art Deco era in Los Angeles County. I am writing to oppose the proposed demolition of the building at 9080 Santa Monica Boulevard as part of the re-development project known as Melrose Triangle.This building was designed by the firm of Wurdeman and Becket whose works include the Pan Pacific Auditorium (now demolished), and is a beautiful example of Streamline Modeme architecture. Such examples are rare in the City of West Hollywood. Moreo~er, the building is in good condition and a candidate for adaptive-use.There are numerous examples of projects in Pasadena, Santa Monica, Long Beach,and Los Angeles that have successfully integrated historic structures and new ones into thriving commercial qevelopments. The new project need not_ mimic the historic building but help to celebrate it. I believe that a thoughtful design of the Melrose Triangle project that includes an adaptive re-use of the 9080 building will enhance the cultural life of the City of West Hollywood and strengthen its reputation as "The Creative City". Please preserve this wonderful example of Streamline Modeme architecture.

Please make this letter and and my objection to the proposed demolition, part of the public record.

Sincerely,

David Shultz President Vitagraph Films 918 Alpine Beverly Hills, CA 90210

www.eventherainmovie.com http://www.facebook.com/EventheRainMovie twitter: @vitagraphfilms

www.vitagraphfilms.com

http://vitagraphfilms.blogspot.com/ Find us on Twitter, Myspace & Facebook

1

Jennifer Alkire



To Whom it May Concern:

Please do not demolish'the Wurdeman and Becket Streamline Moderne building located at 9080 Santa Monica Blvd. in West Hollywood. It is an historic and beautiful part of the city and deserves to be preserved. Please accept my letter into the public record as being strongly against the demise of this building. It is unique and beautiful in its design. It is important to save our history and I urge you to save this building for future generations to cherish. Do not let it be another victim of destruction, as so many other priceless old buildings have become. Thank you for your time and consideratiqn.

Sincerely,

Lisa Caperton 1 731 Rogers Place Apt. T Burbank, Ca 91504

Sent from my iPhone

1

J

Jennifer Alkire



I am opposed to the demolition of the Streamline Moderne building at 9080 Santa Monica Blvd, West Hollywood 90069 The building is rare and important architecture built by master architects Wurdeman & Becket and it is an asset to the city's landscape I want my letter to be part of the public record.

The preservation of historical architecture is detrimental to the Los Angeles landscape. We cannot demolish what little we have left.

Sincerely, Evelyn Cota Art Deco Enthusiast

1

Jennifer Alkire


Dear Ms. Quarker,

I write for the City Planning Commission to reconsider the demolition of the proposed "Melrose Triangle" site at 9080 Santa Monica Boulevard in West Hollywood. Renown architects, Wurdeman & Becket, artfully designed this Streamline Moderne building. It is an important asset to the city.

Although I am opposed to the building's demolition, I believe that the structure could be incorporated into a larger, modern structure that would benefit the city, developer, and historic preservationists.

I wish that my letter be included of the public record.

Sincerely,

Frank Cooper 2348 West 30th Street Los Angeles, CA 90018

1

Jennifer Alkire



Dear West Hollywood City Council,

As part of the Public Record, please record my opposition to the demolition of the SMB Streamline Moderne Pet Hospital to the Stars building. This 1938 Wurdeman & Becket Streamline Moderne building on Santa Monica Blvd. is a rare and important example of the style. The building street fac;:ade is remarkably intact and the loss of this building will severely diminish the quality of the street scape.

Sincerely,

lone R. Stiegler

Ione R. Stiegler, FAIA, NCARB Pnnc1pal Ardutect

IS Architecture 5649 La Jolla Blvd. La Jolla, CA 92037 v: 858.456.8555 f: 858.456.8566 [email protected] www.1sarch1tecture.com

1

Jennifer Alkire



I'm writing in opposition to the demolition of the Jones Building, the Streamline Modeme former veterinary at 9080 Santa Monica Blvd. I fell in love with this building not long after I moved to West Hollywood from Century City in 1998. It's the sort of building that gives our town its character and losing it would diminish West Hollywood as a whole.

I'm both pro-preservation and pro-development, and' view the two as not mutually exclusive. There is a way to save the building and revive the block, which is admittedly blighted. I just returned from a visit to Cleveland, where I found that throughout the city classic older buildings from the 1920s and later were being refurbished

-for mixed use. If Cleveland can do this, so can West Hollywood.

You ~e all well aware of the Jones Building's bona fides. It was built in 1938 and was designed by the partnership of Walter Wurdeman and Welton Becket, whose credits include the now-destroyed Pan-Pacific Auditorium and, for Becket, the Capitol Records Building and other landmarks. For these reasons alone, it is, and should be considered, irreplaceable.

Let's preserve West Hollywood's historical character. Please stay the execution ofthe Jones Building at 9080 Santa Monica Blvd.

Thank you for your attention, and please include this letter in the public record.

Jon Ponder 1045 N. Kings Rd. #110 West Hollywood, CA 90069

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July 8, 2014

Mayor John D' Amico, Mayor Pro Tempore John Heilman, Councilmember John Duran, Councilmember Abbe Land, and Councilmember Jeff Prang City of West Hollywood 8300 Santa Monica Boulevard West Hollywood, CA 90069

Dear Mayor, Mayor Pro Tempore, and Councilmembers:

I'm writing about the Melrose Triangle project as a Norma Triangle resident. I support the project, but I'm perplexed by the consultant's and staffs conclusion that no traffic mitigation is feasible. By the City's own standards, the project will make traffic significantly worse. It'd be easy to say "traffic is traffic" and accept the lack of mitigation. We shouldn't. We can do better:

Free Metro passes: The developer should be required to provide free Metro passes to all Melrose Triangle residents and workers in perpetuity, not just affordable housing tenants. It's probably not going to mitigate 100% of the impacts, but isn't partial mitigation better than no mitigation at all? Based on the City's experience, it may cost only $12 per person per month.

The counterargument from the staff is that it's hard to estimate the benefit. It may not be easy, but: (a) a web search turns up studies with estimates; (b) as long as it's greater than zero, it's partial mitigation; and (c) we've already done it for the General Plan EIR, which included an alternative using this and other Transportation Demand Management (TDM) tactics.

Unbundled parking/parking cash-out: Car-free residents should be able to avoid the cost of parking, and workers who walk, bike, or take transit should be paid the value of free/discounted parking (regardless of business size or how the business pays for parking). These TOM tactics were also analyzed in the General Plan EIR and there are many studies estimating the benefits.

Intersection improvements: I don't understand why some changes were rejected as mitigation:

• If signal synchronization will help Beverly/Doheny, why isn't it partial mitigation?

• Some changes (left-tum restriction/signal, partial cul-de-sac) were rejected for benefiting the wrong movement, but can't we reallocate the benefits by reallocating signal time?

• A second left-tum lane was rejected because Doheny narrows to one lane, but don't we already successfully funnel two through-lanes down to one?

• Unnamed mitigations were rejected for lack ofright-of-way, but shouldn't it be the Council's decision whether City or developer right-of-way is available for mitigation?

One other concern: the traffic study understates the project's net trips (maybe by 1/3) by using an impossibly high number for the site's existing trips (e.g., almost as many as the Sunset Doheny project will generate). "Existing" should be the site's actual traffic today, not an impossible hypothetical future. Details are in my letter to the Commission. Thank you.

Sincerely,

~ David Warren

Jennifer Alkire

Subject: FW: --Melrose Triangle Project--

To Whom It May Concern:

This is for the public record.

I am definitely and STRONGLY opposed to the demolition of the Wurdeman & Becket Pet Hospital at 9080 Santa Monica Blvd, West Hollywood 90069.

It's a stunning piece of Streamline Modern architecture, redesigned in 1938 by Wurdeman & Becket, who left us several wonderful buildings that give fantastic character and beauty to their respective neighbourhoods. It would be a huge loss to the city to tear this down only to be replaced by cookiecutter monstrosities that you can find in any American city. An Environmental Impact Report has stated that this building is significant enough to be a state landmark.

This is a huge problem in this country--destroy the old to make way for the new. You destroy our history when that happens. There's a way to incorporate the new with the old; remembering, preserving, and RESPECTING our past while still looking to-the future.

This was the first animal hospital in the county and clients included Charlie Chaplin, Valentino, and Gloria Swanson.

Please don't destroy this building!

Best regards, Christa Cannon 6938 Laurel Canyon Blvd. North Hollywood 91605

1

July 8, 2014

Councilmember Abbe Land City of West Hollywood 8300 Santa Monica Blvd. West Hollywood, CA 90069

Shellie Low P. 0. Box 552

Bellflower, CA 90707

Re: Jones Dog and at Hospital Building/Melrose Triangle Project 9080 Santa Mo ca Boulevard

Dear Councilmember Land:

I am not a resident of your city ut I travel to your area frequently for historical events or architecture expeditions. I woul like to express my opinion on the above mentioned project by

' requesting that 9080 Santa Mo ica Boulevard not be destroyed.

The Jones Dog and Cat Hospit Building is a rare, yet, fine example of Streamline Moderne architecture and the building h roots going back to old Hollywood. If it hadn't been for those early film entrepreneurs and th people who supported them with industries such as Dr. Jones veterinary hospital there would ot have been a West Hollywood. What better way to honor those hard working people than by keeping this lovely building and incorporating it into your new project?

This building, designed by the odd renowned architects, Wurdeman & Becket, is beautiful and fits right in with the art and des· n centered neighborhood. The city should save this building and incorporate that into their publi ity by advertising the fact that they are forward thinking but, also, remember and honor their ·story. It appears that this Wurdeman & Becket building is the only one in the City of West Ho lywood, please do not let it go by demolishing it!

Further EIR repurpose/preserva ion alternatives need to be made. More critical analysis of new alternatives, I am sure, will yiel solutions other than destroying this historically important building! Please save this buildi g !

cc: Kiran Hashmi Deputy to Councilmem r Land

Jennifer Alkire

Subject: FW: Jones Cat and Dog Hospital Preservation

Subject: Jones Cat and Dog Hospital Preservation

To West Hollywood City Council,

I am writing to make a' case against the demolition of the Jones Cat and Dog Hospital and would like my letter to be included in the official record.

I lived in West Hollywood for many years and very much appreciate what little history remains. While I understand there is need for growth and renovation in the city, I believe it can be done well and better by utilizing the historic building.

I am an advocate for recycling and reusing. Nothing good comes of waste, especia.lly at the sacrifice of history and art.

I urge you to consider how beneficial it would be to preserve history while making way for growth and change.

Thank you, Melissa Kremp

1

Jennifer Alkire

Subject: FW· Melrose Triangle Project


To Whom It May Concern,

I'm writing to express my concern about the potential destruction of the Wurdeman & Becket Streamline Modern building on Santa Monica Blvd. I am not a native Angeleno but, like many people here, have found a home in this beautiful city and consider myself a permanent resident. I had many conceptions of what Los Angeles would be when I got here and, specifically, what it would look like. The history is rich and steeped in a unique and gorgeous aesthetic. Art Deco, Streamline Modern - this is LA. I remember when I first arrived here, finding myself along a strip of Santa Monica Boulevard with all new construction and being confused and disappointed. This looked just like Anytown USA, not the birthplace of the Golden Age and the glamour of the silver screen. After a couple more blocks of nondescript architecture, of strip malls and cookie cutter buildings, I stumbled across a pretty little Deco number that had been repurposed into a clothes boutique. I sighed in relief. This was the LA I had imagined.

Please don't let our history get torn down. We have a good thing going here, a brand if you will, and it is worth preserving. The SMB Streamline Modern is a beautiful and historically-significant building. I urge you to please consider incorporating it into your development plans, not destroying it. Once these gems are gone, they are lost f<?rever, along with a little part of our identity.

Thank you for taking the time to hear my thoughts. If possible, I'd like this letter to be made part of the public record.

Again, I thank you for your time and I look forward to hearing good news regarding the fate of the Wurdeman & Becket Streamline Modern building.

, __

Sincerely, Tiba Edelmann

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Jennifer Alkire



I would like the following letter to be included in the public record:

I wish to express my disapproval of the plans to demolish the SMB Streamline Moderne building located at 9080 Santa Monica Blvd, West Hollywood, CA 90069. Once such an irreplaceable and treasured landmark is destroyed, it is a piece of our histori and heritage that is lost to us forever.

Respectfully yours, Diane Omerzu

1 '

Jennifer Alkire




I wish to express my disapproval ofthe plans to demolish the SMB Streamline Moderne building located at 9080 Santa Monica Blvd, West Hollywood, CA 90069. Once such an irreplaceable and treasured landmark is destroyed, it is a piece of our history and heritage that is lost to us forever.

I Respectfully yours,

Anne Goss

1

Jennifer Alkire



I am expressing my opposition to demolition of the building at 9080 Santa Monica Blvd, West Hollywood 90069. The demolition of the Streamline Moderne building at 9080 Santa Monica Blvd, West Hollywood 90069. The building is rare and important architecture built by master architects Wurdeman & Becket and it is an asset to the city's landscape. I want my letter to be part of the public record." These rare buildings are disappearing from the city and please don't let this be.

Thank you for letting my voice be heard.

Dawn Wirth 10915 Huston St North Hollywood, CA 91601

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Jennifer Alkire



Dear Esteemed West Hollywood City Council Members: July 7, 2014

The City of West Hollywood should seriously consider what it means to have a Design District. The current proposal to to demolish the Streamline Modeme 1938 Wurdeman & Becket remodel of the Dr. Eugene C. Jones Pet Hospital Building is ill conceived. Welton Becket is a Master Architect of great renowned, and for the developers of this site to claim that this, one of the few remaining Streamline Modem buildings in West Hollywood, is not of cultural or artistic significance proves that the bottom dollar outweighs the greater good of design and artistic expression.

To demolish this building wold be to deprive future generations of the ability to study and appreciate this structure that was conceived and built in an era of great expansion for Los Angeles and West Hollywood. Dr. Jones was the Veterinarian to the Stars and his clients were the creme de la creme of th~ Hollywood Glitterati.

The current Draft EIR fails to put forward any attempt to integrate this exquisite example of Streamline Modeme architecture. Truly gifted architects would welcome the opportunity to honor the architectural past while creating a contemporary site plan that could showcase their design aesthetics AND re-utilize existing· historic resources in a creative adaptive re-use that befits the city that calls itself the "Creative City" in the area that it has deemed "The Design District".

Please, make this letter part of the public record and also reconsider the wholesale demolition of this Wurdeman & Becket Streamline Modeme gem.

Most Sincerely,

Rory Cunningham 215 S. Manhattan Place Los Angeles, CA 90004

Art Deco Society of Los Angeles, Preservation Committee Member and Former President

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Jennifer Alkire


To All Who Have the Power to Save art Important Historical Building:

I live in the Miracle Mile North neighborhood and th~refore could not add my signature to the petition to save the historic 9080 Santa Monica Drive building - so I'm writing to you as a person who cares about irreplaceable architectural treasures to ask that you please spare this beautiful and unique building.

I kindly request that my letter be made a part of the public record.

Thank you in advance for your consideration of my request along with the requests of many who care about architectural treasures.

Sincerely, Dana Horwitz 111 South Martel A venue Los Angeles, CA 90036

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Jennifer Alkire

Subject: FW: Please save the building!

SMB Streamline Moderne Pet Hospit~I to the Stars

Please consider saving this wonderful building. In these days of fast changing environments, this is a TRUE reminder of a bygone era where we all did it right. Help us all to hang on to this to remember how to "slow down" and really "live" our lives with respect and dignity.

Regards,

Woody House Technical Team Lead

Online Graphics

[email protected] I www.onlinegraphicscanada.com T. 647-931-3135 1923-605 Finch Avenue West I Toronto I Ontario I M2R 1 P1 "Pushing Pixels Since 1992"

1

Jennifer Alkire

Subject: FW: Melrose Tr!angle Project


I wish to express my disapproval of the plans to demolish the SMB Streamline Moderne building located at 9080 Santa Monica Blvd, West Hollywood, CA 90069. Once such an irreplaceable and treasured landmark is destroyed, it is a piece of our history and heritage that is lost to us forever.

'I

Respectfully yours, Ian House

1

!I

Jennifer Alkire


Dear Sir or Madam,

I write in support of the preservation of the 1938 Wurdeman & Becket Streamline Moderne building at 9080 Santa Monica Boulevard. It is a rare and important building designed by master architects; not only did the firm design the exterior of the building, but they designed the interior as well. In the City of West Hollywood, such an important center for design, it is particularly important to retain "living" examples of the excellent designs ofthe past where they still stand. Please do not allow this building to be demolished.

I request that this letter be made part of the public record; once more, I state that I am against the demoltion of the 1938 Wurdeman & Becket Streamline Moderne building at 9080 Santa Monica Boulevard.

Respectfu I ly, Angelique Gulermovich Treasurer, Art Deco Society of Los Angeles

1


Dear Members of West Hollywood City Council:

4141 Santa Monica Blvd. #307 Los Angeles CA 90029

July 8, 2014

I write to you regarding Wurdeman & Becket Pet Hospital Building, 9090 Santa Monica Blvd., West Hollywood, that is slated for demolition. I strongly oppose the demolition of this historic Art Deco building, which is an asset to the city's landscape, and urge you to designate it an historic landmark and prevent its demolition. Doing so would send a message that West Hollywood values its historic buildings and the talents that designed them. Please do your part to preserve this rare and important piece of architecture.

I would like this letter to be part of the public record.

Sincerely,

Richard Stephan 323-898-5190 [email protected]

Jennifer Alkire


Dear West Hollywood City Council,

As the grand daughter of architect Welton Becket, I am writing to urge you to help save the historically significant SMB Streamline Moderne building by Wurdeman and Becket. I strongly oppose the demolition for the Melrose Triangle Development. I am a resident of West Hollywood and enjoy all that the city has to offer. It is rich in architecturally significant buildings, although the streamline modern style is limited. The SMB builiding is a rare gem. It is especially si·gnificant since it was designed by the duo who began their successful career with the Pan Pacific Auditorium, which was tragically lost.

I'd like to point out that Welton Becket went onto design a plethora of iconic buildings in Los Angeles ... Capitol Records, the Music Center, collaborated on the LAX Theme Building and the Cinerama Dome. The latter was restored and integrated into the Arclight Development which is a shining example of re-use. It is featured as a historic building within a new development. The SMB can be considered as a re-use project within the new Triangle Development. It brings historic interest to the city and is an important example of the Streamline Moderne style in Los Angeles, which should be featured as such.

I'd like this letter to be part of the publjc record. Thank you, Alexandra Becket

Alexandra Becket modopdesig n .com 310.666.4114

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Jennifer Alkire


Towhom it may concern,

I would like to express my strong opposition to demolition of the building at 9080 Santa Monica Blvd, West Hollywood 90069. This beautiful building has massive cultural and artistic importance, and it would be an absolute shame if you allowed it to be destroyed. This architecture is quite rare, yet it reveals so much about our city's history. As it was built by master architects Wurdeman & Becket, it is an asset to the city's landscape.

In addition, I have seen images of the proposed development, and it is an atrocity. I certainly will not patronize any of its stores, cafes, restaurants, etc.

I want my letter to be part of the public record.

Sincerely, Elizabeth Ferrari

1

Jennifer Alkire


Hello,

I am writing to you because I would like your help in saving the 1938 Wurdeman & Becket Streamline Moderne building on Santa Monica Blvd. It is beautiful and one of a kind. I want this email to be part of the public record please. West Holiday needs a healthy mix of old and new, or else you strip it of it's unique personality.

I work in Weho at Micky's Bar and the Penthouse Club on Robertson as a functional British butler character. I am also a brand ambassador for AHF and distribute condoms on a silver tray I have volunteered with the sober parties #boom! and #sizzle! I will be volunteering during Outfest. I have performed with Dita van Teese at the House of Blues on Sunset and will be a part of her show again in September.

W~st Hollywood is an inviting part of town with a rich and diverse history-This building has been a longtime favorite of mine, as Art Deco was such an amazing period for striking designs. The address of the SMB Streamline Moderne is 9080 Santa Monica Blvd, West Hollywood, CA 90069 I plan to immediately go take some pictures of the .building You should drive past for yourself and you'll understand why it is so special.

Much Appreciated,

Rick Galiher (AKA Wilkinson The Butler) 832-584-6775

https://www.facebook.com/wilkinsonthebutler https://www.gigsalad.com/wilkinson the butler los angeles

1

Jennifer Alkire


I am writing to protest the proposed demolition of Wurdeman & Becket's 1938 Streamline Moderne building on 9080 Santa Monica Blvd., the former dog and cat hospital. I am opposed to The Melrose Triangle project that would replace it.

If the city of West Hollywood considers itself "The Design City," then it's unconscionable that a gem from the high style Art Deco era could so callously be demolished for yet another purely speculative development project.

The Cat & Dog Hospital was first opened and operated by Dr. Eugene C. Jones at 9080 Santa Monica Blvd. in 1928, and then in 1938 he hired esteemed architectural firm Wurdeman & Becket to re-design the fa9ade and interior, expanding the structure to include an atrium and a pup's head fountain with water cascading from the pup's mouth into a small pool.

The Southern California region has already lost too much of its architectural heritage in the name of progress, which has simply ensued in creating a mediocre and mundane built environment with no character, much less any durability.

The original structure at 9080 Santa Monica Blvd. has stpod for 86 years, and in its current incarnation it has existed for 76 years, thus, it would ruin the area's architectural integrity to demolish the current structure and erect simply another building that would merely be demolished and rebuilt a few years later.

I would like my letter/email to be a matter of public record.

Celeste Hong, Board Member, Art Deco Society of Los Angeles

1

Jennifer Alkire

Subject: FW· The Melrose Triangle Project


I am writing to express my support of the preservation of the beautiful and intact example of 1938 Streamline Moderne architecture executed by master architects Wurdeman and Becket which currently exists at 9080 Santa·

Monica Boulevard in West Hollywood, CA 90069.

I am strongly against the demolition of this building which is a supreme asset to the city's architectural landscape, just as I am still in shock at the recent loss of the Mole Richardson building on LaBrea. The destruction of that building was a crime against every citizen of this city.

The Streamline Moderne building is rare and important to the City of Design and to the greater Los Angeles community. It is a work of art, a striking example of architecture that was innovative at the time and continues to represent sleek modernity today. To have this cultural asset available to view as we drive or stroll down this major boulevard, as part of our daily lives, is an incomparable experience. Since it is ideally located as a gateway into a city with strong ties to the design field and creativity, it is poised to beckqn visitors into the city. We are extremely

lucky to have it nearly 80 years on.

Personally, I live work and exercise in a building from 1960 which ise still perfectly viable.

Los Angeles has erased too much of its past. There are real and vibrant structures representing these fantastic architectural styles iil our city and we must preserve them for ourselves and future generations to enjoy.

We don't need more big box architecture. We need character in our cityscape - beauty and a reminder of our heritage. The styles of architecture that flourished in our creative city's past are key components of the urban landscape and must be honored, not torn down.

I would like my letter to be part of the public record.

Please support the preservation and NOT the demolition of this important structure. West Hollywood is privileged to

have it as part of the neighborhood.

Sincerely,

Richard Schenkman

Writer/Director

7250 Franklin Ave.

Hollywood, CA 90046

1

Jennifer Alkire


July 5, 2014

TO: West Hollywood City Council RE: The Melrose Triangle Project


I am a lifelong resident of this city and am very distressed at the continuing destruction of its architectural and historical treasures. Thus, I am writing to express my support of the preservatio~ of the beautiful and intact example of 1938 Streamline Moderne architecture executed by master architects Wurdeman and Becket at 9080 Santa Monica Boulevard in West Hollywood, CA 90069. I am strongly against the demolition of this building, which is a supreme asset to the city's architectural landscape.

The building is rare and important: it is a work of art, an incredible example of architecture that was innovative at the time and continues to represent sleek modernity today. To have this cultural asset available to view as we drive or stroll down this major boulevard, as part of our daily lives, is an incomparable experience. Since it is ideally located as a gateway into a city with strong ties to the design field and creativity, it is poised to attract visitors into the city. We are extremely lucky to have it nearly 80 years on. We must preserve it for ourselves and future generations to enjoy. We need character in our world famous city - beauty and a reminder of our heritage. The styles of architecture that flourished in our creative city's past are key components of the charm and appeal of our city and must be honored, not torn down. It really would be a tragedy to destroy it and its beauty and with it, a part of our city's great history.


Please support the preservation and NOT the demolition of this important 'structure. Los Angeles, and in particular West Hollywood is privileged to have it as part of the neighborhood.

Sincerely, Barni Rothman Member, Art Deco Society of Los Angeles

1

Jennifer Alkire

Subject: FW: Melrose Triangle Project - Opposition to Demolition

July 5, 2014

TO: West Hollywood City Council RE: The Melrose Triangle Project


I am writing to express my support of the preservation of the beautiful and intact example of 1938 Streamline Modeme architecture executed by master architects Wurdeman and Becket at 9080 Santa Monica Boulevard in West Hollywood, CA 90069. I am strongly against the demolition of this building which is a supreme asset to the city's architectural landscape.

The building is rare and important to the City of Design and to the greater Los Angeles community. It is a work of art, a striking example of architecture that was innovative at the time and continues to represent sleek modernity today. To have this cultural asset available to view as we drive or stroll down this major boulevard, as part of our daily lives, is an incomparable experience. Since it is ideally located as a gateway into a city with strong ties to the design field and creativity, it is poised to beckon visitors into the city. We are extremely lucky to have it nearly 80 years· on.

Personally, I live work and exercise in historic buildings that are 80 - 90+ yea:r:s old and are still perfectly viable. Los Angeles has erased too much of its past. We shouldn't have to go to Disneyland to see examples of Art Deco or Streamline Modeme architecture. There are real and vibrant structures representing these fantastic architectural styles in our city and we must preserve them for ourselves and future generations to enjoy. We don't need more big box architecture. We need character in our cityscape - beauty and a reminder of our heritage. The styles of architecture that flourished in our creative city's past are key components of the urban landscape and must be honored, not tom down.


Please support the preservation and NOT the demolition of this important structure. West Hollywood is privileged to have it as part of the neighborhood.

Sincerely, Margot Gerber 366 N. Genesee Avenue, Los Angeles, CA 90036 Vice President, Art Deco Society of Los Angeles Board Member, Hollywood Heritage

Margot Gerber

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Jennifer Alkire

Subject: FW: Streamlined Modern Building - PLEASE PRESERVE!

------·----·- --- --------·----··----Subject: Streamlined Modern Building - PLEASE PRESERVE!

hi .I just now found out that this wonderful building which I've admired for years is in danger! This important piece of history should be preserved in our community . I would have LOTS to write about it, but am running out door for vacation trip but felt it was worth taking a couple of minutes to voice my strong opinion about this. Best, Debora Dale

1

Jennifer Alkire


Dear Mayor D'Amico, Michelle Rex, Mayor Pro Tempore John Heilman, Fran -Solomon, Councilmembers John Duran, Jeffrey Prang, Abbe Land, Ian Owens, Michael Haibach, Kiran Hashmi and City Clerk Quarker:

I am completely against the demolition of the SMB Streamline Moderne Building on Santa Monica Boulevard. Beyond its obvious historical architectural value, it's a magnificent building. What is wrong with Los Angeles and West Hollywood? Important, historical buildings which are an important part of Los Angeles's history and character are being demolished. And for what? More generic "mixed-use" micro-luxury apartment buildings? More generic retail or restaurant space, the businesses of which will probably fail within the next decade? We just lost the beautiful art deco Mole-Richardson building on La Brea, as well as countless others. I beg of you not to make another mistake. DO NOT DEMOLISH THE SMB STREAMLINE MODERNE BUILDING. The character of Los Angeles is disappearing at an alarming rate. Drive around and look at all the monstrosities that were built in the 1980s and 1990s and how, decades later, they look incongruous to their surroundings; how they cheapen the entire look of a street or neighborhood. They don't design and/or build buildings like the SMB Streamline Moderne anymore. Demolishing this building would be unconscionable and a loss for West Hollywood.

I would like this letter to be part of the public record.

Sincerely,

Susan Hollander 4073 Brunswick Ave. Los Angeles, CA 90039

1

)ennifer Alkire

Subject: FW: Fwd:

Dear Mayor, Mayor Pro Tempore, and Councilmembers,

Please see the following email from Interior Decorator and Designer, Juliana Rose, in favor of saving the Wurdeman & Becket Streamline Modeme. Please include it as part of the public record. Manr thanks.

Best, Kate Eggert

---------- Forwarded message ----------Yes i would appreciate that. I would like to be involved in all aspects to help preserve our

beautiful buildings and residences in Los Angeles. Im a single mom of two children and have

lived in Los Angeles my entire life, would like to keep the integrity for. my children!

Thank you, '

Juliana Rose Interior Decorator/ Designer

On Wednesday, July 2, 2014 9:17 AM, Kate Eggert wrote: Hi Juliana,

Thank you for writing this email! Do I have your permission to send it on to the West Hollywood City Council? Many thank again.

Best, Kate Eggert, Save the SMB Streamline Moderne

On Tue, Jul 1, 2014 at 2:14 PM, Juliana Moore wrote

I am against the demolition of the Streamline Moderne building at 9080 Santa Monica Boulevard. This building is important because it is a rare example of work by the highly regarded firm of Wurdeman & Becket and an excellent example of the Streamline Moderne style in West Hollywood. I am requesting that the city of West Hollywood seek alternative measures to save and protect this building from demolition.

Please include this letter in the public record

Thank you,

Juliana Rose

Interior Decorator/ Interior Designer

818-370-827 4

1

Jennifer Alkire

Subject: FW: Please preserve the SMB Streamline Modern Building at 9080 Santa Monica Blvd.

Dear Madams and Sirs:

I urge you to preserve the important part of West Hollywood and Los Angeles' heritage and architecture that is the SMB building on 9080 Santa Monica Blvd. West Hollywood

Too much of our history and culture has been destroyed in the name of progress, or short term profit. Surely our city is enriched if we preserve the few that are left of such important and attractive buildings.

I wish to be part of the public record.

I thank you for your consideration.

Your Sincerely,

Damian A. Durrant Jb Art Deco Society of LA member. 213.598.0741

1

Jennifer Alkire

Subject: FW: MELROSE TRIANGLE PROJECT

Subject: MELROSE TRIANGLE PROJECT

PLEASE don't destroy one of WeHo's most beautiful buildings! I am against the demolition of the Streamline Moderne building at 9080 Santa Monica Boulevard. This building is important because it is a rare example of work by the highly regarded firm of Wurdeman & Becket and an excellent example of the Streamline Moderne style in West Hollywood. I am requesting that the city of West Hollywood seek alternative measures to save and protect this building from demolition. Please include this letter in the public record.

Jose/le Celine Gilvezan

1

Jennifer Alkire

S~bject: FW: SMB Streamline Moderne Building

Subject: SMB Streamline Moderne Building

Dear Public Servants

I implore you and your colleagues to do what is necessary to save the property known as Melrose Triangle project at 9080 Santa Monica Blvd, West Hollywood, CA 90069.

American cities have lost many architectural treasures due to political shortsightedness and lack of appreciation for our past. The Art Deco period style and Streamline Modeme design in architecture has almost vanished from view. This is a city treasure and should be protected! WeHo needs to partner with preservation organizations like the LA Conservancy-and the Art Deco Society of Los Angeles to find architects and developers who have the vision of preservation and re-use of these magnificent buildings for future generations. This is a heritage issue --some qualities in buildings and urban design must be retained on behalf of the public to make our cities liveable places.

I am strongly against the demolition of the SMB Streamline Modeme building, please make this letter part of the public record.

Linda J. Tegarden

1

Jennifer Alkire


Dear Mayor D'Amico, Mayor Pro Tempore Heilman, Councilmembers Duran, Prang and Land, et al.,

Please let this message be my official declaration that I am against the demolition of the SMB Streamline Modem building at 9080 Santa Monica Blvd. ·

Please make this email part of the public record.

Thank you kindly!

David Tiktin West Hollywood

L

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Jennifer Alkire

Subject: FW: 1938 Wurdeman and Becket Streamline Moderne pet hospital at 9080 Santa Monica

Subject: 1938 Wurdeman and Becket Streamline Moderne pet hospital at 9080 Santa Monica

Dear Mayor and Councilmembers,

We are writing to you in our capacity as historians of Los Angeles culture and architecture--and in Kim's case as a native of West Hollywood--to ask that you please do all you can to save the remarkable 1938 Wurdeman and Becket Streamline Moderne pet hospital at 9080 Santa Monica from demolition.

Architects Wurdeman and Becket did not work together for very long, but the firm had a vast influence on the architecture of Southern California and on design theory worldwide. An intact W&B commission is of great historic and aesthetic value, and ought to be preserved for the benefit of future generations and our own.

Unique art deco buildings like this one are landmarks that add great value to our community, and attract tourism and creative development. Each week we take about 50 people out on a guided bus tour of Los Angeles with our company Esotouric, Most of our passengers are local residents. On these tours, we see first-hand how excited and engaged Angelenos are about the great art deco buildings ofthis period, and how passionately they feel that they should be preserved wherever possible.

With each architectural landmark that is demolished, we lose a bit of our history and the beauty of our built environment. Please ensure that this lovely, significant and still very useful building is not demolished.on your. watch.

Please include our email in the public record. We thank you.

best regards, Kim Cooper & Richard Schave Esotouric bus adventures into the secret heart of LA http://www.esotouric.com

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Jennifer Alkire


June 27, 2014

Dear Mayors and Council members,

I'm writing about the SMB Streamline Modeme at 9080 Santa Monica Blvd, West Hollywood, CA 90069. I am against the demolition of this historic building and want to make sure my letter is part of the public record.

As you may know, this building dates back to 1938 and was designed by Wurdeman & Becket. It is a rare and important example of the early work of two of the most famous designer/architects in the world.

In other words-this building matters! Please don't demolish it. Every time these things happen, our city becomes more generic and loses the character and style that defines Los Angeles, not to mention an important piece of our history.

Sincerely,

Karie Bible

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Jennifer Alkire

Subject: FW: Urgent message re: Melrose Triangle project

To the Mayor and City Council members of West Hollywood,

I strongly urge you to save the property known as Melrose Triangle project at 9080 Santa Monica Blvd, West Hollywood, CA 90069. American cities have lost many architectural treasures due to extreme shortsightedness and lack of appreciation for our past. The Art Deco period style and Streamline Moderne design in architecture is becoming all too scarce. Once a gem like this is gone we can't get it back. They simply don't make them like this anymore! WeHo needs to partner with preservation orgs like the LA Conservancy and the Art Deco Society of Los Angeles to find developers who have the vision of preservation and re-use of these treasures for future generations.

I am strongly against the demolition of the SMB Streamline Moderne building, please make this letter part of the public record.

Ingrid Sent from my iPad

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Jennifer Alkire

Subject: FW: Melrose Triangel Project

Subject: Melrose Triangel Project

To Whom This May Concern:

I am writing in protest of the proposal to destroy the beautiful Art Deco Animal Hospital on Santa Monica Blvd. It is one of the remaining Streamline Moderne building left in our great city and should be made an historical landmark. These beautiful architectural gems are being destroyed at an alarming rate. We need to preserve our past, especially when it is such a beautiful statement of a different time and place in the City of Angels. The lastthing we need is yet another parking structure! This section of Santa Monica Blvd is already congested enough with out the lines of cars waiting to enter and exit a parking structure.

It would be a crime if this building meets the wrecking ball. Please, for our past, our history, our art, save this structure!

Sincerely, P.Kay Morris Concerned Citizen

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Jennifer Alkire

Subject: FW: 9080 Santa Monica Blvd in Melrose Triangle

Council Members,

So unique & architecturally significant a building as this can be treated as an asset, not a liability that needs to be torn down.

This 1928 building is an shining. piece of art deco architecture. It exists as a testament to the very idea that it may be razed for, the betterment of Hollywood. These historic buildings have so much modern potential as an actual time portal, a way for whomever walks by on the sidewalk, or in for business, to be part of something greater than the shortsightedness of zoned retail demolition.

Small towns have downtown corridors, large towns like LA have many small retail & cultural centers. Each center with it's own unique charm, unless it is decided to level the earth & start from dirt. No matter what commercial/residential/art & wine storage(?) 6 floors high & 6 floors deep triangle you build there this building would make it all the better if it stands. 10,293 square feet of culturally rich multipurpose space can be an amazing anchor to a new development.

Driving around West Hollywood should be a constant reminder of why this town is so great, the glamor & glitz of Old Hollywood, without which West Hollywood would likely not be of the same importance that it is today. Driving through Melrose Avenue & Santa Monica Boulevard shouldn't be a reminder of how development companies have more bulldozers than museums.

Ideas can be rethought. Plans can be redrawn. 9080 Santa Monica Boulevard cannot be rebuilt once it is demolished.

Marquis Howell, II Los Angeleno by choice.

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Jennifer Alkire

Subject:

To Whom it may concern,

For public record

FW: Save the 1938 Wurdeman & Becket Streamline Moderne building on Santa Monica Blvd

Don't let another beautiful, historical part of history be demolished Please save the beautiful, historical Streamline Moderne Building Just like the Joni Mitchell song said " don't it always seem to go, that you don't know what you've got till it's gone" This building, and all buildings like this should be protected and placed in some kind of historical building protection act.

Andrea Born

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Jennifer Alkire

Subject: FW: Comments on Traffic Mitigation for the Melrose Triangle Project

Hello Jennifer,

I was present at the recent Planning Commission Hearing on the Melrose Triangle Project, and woulq like to make a few comments and suggestions regarding traffic mitigation in the area. I was very impressed with the building plan, and the thought that obviously went in to integrating it into the area. I was, however, less impressed with explanations on how construction impact was to be minimized, and in particular how traffic impact was to be calculated and mitigated. The staffer who presented the traffic study basically defined the problem in terms of the regional picture, which he went on to state was just too complex to evaluate. I am stunned that he was able to get away with presenting such a weak analysis, not even at a minimum being required to present estimates for the load generated by the project on its own. I find the creation of a project with 800+ parking places in a congested area with zero suggested traffic mitigations to be much more than disappointing.

I may not have traffic planning qualifications, but as someone who's been driving in the neighborhood for 20+ years, I can point out two areas where minor changes would improve traffic flow, and one other major potential problem with the proposed traffic flow out of the Melrose Triangle project.

First, the potential improvements:

Both Northbound Robertson and Northbound Doheny just South of Santa Monica Blvd have two lanes, but they're quite poorly marked, resulting in sub-optimal traffic flow. There are no markings or signs on Robertson to indicate that there are 2 northbound lanes; many drivers are unaware of this, and taxis and delivery vehicles parked next to the Abbey also regularly block the right-hand lane quite close to the junction.

On Doheny at SMB, the only indication that the right-hand-lane can proceed North over the junction .is a very small nonstandard sign, too late to be of much use. The capacity of this junction would increase if two lanes were encouraged to form starting at Rangely Ave, and if lane usage was more prominently indicated,

I have been delayed at both these junctions countless times due to drivers not using both lanes fully. It's hugely frustrating to know that traffic flow could ·be easily improved at minimal cost in these areas.

Next, the potential problems with proposed Traffic flow from the Triangle project:

Consider traffic exiting from the project directly onto SMB, with the intention of proceeding West on SMB. These drivers will have to cut straight across all traffic lanes on SMB, and then perform a U-tum at the intersection ofN Almont and Nemo. I believe this will create a real and quite unnecessary hazard.

I would like to suggest that traffic enter (only) the project on Sfy!B, and that all traffic exit the project on N Almont. This allows westbound traffic to be properly controlled by the traffic light on N Almont, and avoids both the hazard of cutting across SMB, and the U-tum. How is it possible that this was neither identified as a problem nor as an obvious solution during the planning process? I believe this demonstrates that insufficient thought has gone into considering traffic implications of this project~

I have copied the City Engineer on this email; If you think that these comments should be directed elsewhere, please let me know the appropriate names (and email addresses) that I should send them to.

Sincerely, Paul Taffe! West Hollywood Resident

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David DeGrazia

From: Sent: To: Cc: Subject:

Yvonne Quarker Thursday, August 07, 2014 4:38 PM Jennifer Alkire David DeGrazia; David Gillig FW: Jones Dog & Cat Hospital building/Melrose Triangle Project

From: [email protected] [mailto:[email protected]] Sent: Thursday, August 07, 2014 3:57 PM To: John D'Amico; John Heilman; John Duran; Abbe Land; Jeffrey Prang; Yvonne Quarker; [email protected] Subject: Jones Dog & Cat Hospital building/Melrose Triangle Project

Dear all,

Please, save Jones Dog & Cat Hospital building/Melrose Triangle Project, 9080 Santa Monica Boulevard This building is very special It's very important to save culture, architecture and history

-The City has a duty to prevent the loss of historic resources when possible The proposed demolition of the Wurdeman and Becket-designed Jones Dog & Cat Hospital building is unjustified and will result in a significant impact and loss to the heritage of the city of West Hollywood

-The building is a rare example of Streamline Moderne commercial architecture in West Hollywood and the only known, intact example of the work of master architects Wurdeman and Becket in the city

-The project EIR is flawed and inadequate in providing the necessary analysis to evaluate a range of viable preservation alternatives.

-A bona fide preservation alternative needs to be developed and fully considered Urge them to support a revised preservation alternative that retains the building as part of the project and meets all of the project objectives.

-The EIR has identified an environmentally superior alternative (Alternative 3) that retains the building, eliminates project impacts on a historic resource, and reduces traffic, but it includes very little detail and needs to be refined with specifics.

i want this letter become part of the official record

Thank you for your attention

Have a nice day

Guillaume GENDRY

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David DeGrazia

From: Yvonne Quarker Sent: To:

Thursday, August 07, 2014 4:37 PM Jennifer Alkire

Cc: David DeGrazia; David Gillig

Subject: FW: Jones Dog & Cat Hospital building/Melrose Triangle Project, 9080 Santa Monica Boulevard

From: Jodi Summers [mailto:[email protected]] Sent: Thursday, August 07, 2014 3:44 PM To: Yvonne Quarker Subject: RE: Jones Dog & Cat Hospital building/Melrose Triangle Project, 9080 Santa Monica Boulevard

Good day City Clerk Quarker,

Please make this letter part of the official rec9rd.

Our Save the Civic group worked long and hard to save the Welton Becket Santa Monica Civic Auditorium. l:am proud to say that not only did we save the Civic, but I was appointed as a member of the Civic Working Group - a city-appointed group that is working with the City of Santa Monica on the adaptive reuse of the Civic. As we are doing with our beloved Becket building, West Hollywood needs to consider a bona fide preservation alternative.

West Hollywood, a City as renowned as Santa Monica for its progressive stance, should consider the adaptive reuse of Wurdeman and Becket magnificent Jones Dog and Cat Hospital, as it's the only known, intact example of Streamline Moderne architecture by architects who helped to shape the fabric Los Angeles.

The project EIR identified Alternative 3 as an environmentally superior alternative that retains the building, eliminates project impacts on a historic resource, and reduces traffic, but it includes very little detail and needs to be refined with specifics. West Hollywood is one of the most progressive cities in the country. Please support a revised preservation alternative that retains and greens the Jones Dog & Cat Hospital building as part of the Melrose Triangle Project at 9080 Sarita Monica Boulevard.

Best. ...

Jodi Summers Broker Associate Sotheby's International Realty 310.392.1211 [email protected] www.SoCalGreenRealEstateBlog.com CalBRE - 01343854 ** Harmony makes small things grow, lack of it makes great things decay. - Sallust

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2 .

David DeGrazia

From: Yvonne Quarker

Sent: To: Cc:

Thursday, August 07, 2014 4:59 PM CMD City Council Division

Subject: Jennifer Alkire; David Gillig; David DeGrazia FW: Save Jones Dog & Cat Hospital

From: Paul Sonski [mailto:[email protected]] Sent: Thursday, August 07, 2014 4:55 PM To: Yvonne Quarker Cc: Paul Sonski Subject: Re: Save Jones Dog & Cat Hospital

8/6/2014

Dear West Hollywood City Council Members,

I am writing in reference to the Melrose Triangle Project. The LA Conservancy has

shown me that the 'Jones Dog & Cat Hospital' building is in danger of demolition and

that it is worth preserving.

I want my letter to be part of the official record.

You have a duty to prevent the loss of historic resources when possible. The proposed demolition of the Wurdeman and Becket-designed 'Jones Dog & Cat Hospital' building is unjustified and will result in a significant impact and loss to the heritage of the city of West Hollywood.

The building is a rare example of Streamline Moderne commercial architecture in West Hollywood and the only known, intact example of the work of master architects Wurdeman and Becket in the city.

The project EIR is flawed and inadequate in providing the necessary analysis to evaluate a range of viable preservation alternatives.

A bona fide preservation alternative needs to be developed and fully considered. I urge you to support a revised preservation alternative that retains the building as part of the project and meets all of the project objectives.

The EIR has identified an environmentally superior alternative (Alternative 3) that retains the building, eliminates project impacts on a historic resource, and reduces traffic, but it includes very little detail and needs to be refined with specifics.

So many historic buildings in Los Angeles are so easily forgotten, dismissed and demolished.

Please continue to be a leader for the appreciation of design. I visit West Hollywood

1

regularly and am proud of the city street designs and changes to upgrade the city since the beginning of city hood.

Sincerely,

Paul Sonski 18316 Hatteras St. # 11 Tarzana CA 91356

2

August 7, 2014

Submitted by email City of West Hollywood Attention Honorable Mayor and Members of City Council


West Hollywood, CA 90069 Email: [email protected]; [email protected]; [email protected];

[email protected]; [email protected]; [email protected]

RE: Final Environmental Impact Report, the Melrose Triangle Project (Jones Dog & Cat Hospital Building, 9080 Santa Monica Boulevard)

Dear Honorable Mayor and Members of the City Council:

On behalf of the Los Angeles Conservancy, thank you for the opportunity to· ·comment on the Final Environmental Impact Report (FEIR) for the Melrose

Triangle Project. The Conservancy has been ~losely following this issue and previously commented on the Notice of Preparation (NOP) on March 12, 2002. We

submit the following comments to be included as part of the official record with the city and the City Council's upcoming meeting where this project will be addressed.

The Conservancy is not opposed to the proposed development of a mixed-use, gateway project at this location, but not at the needless expense of a historic building that could otherwise be integrated and reused as part of the overall

design. The proposed demolition of the Wurdeman ;i.nd Becket-designed Jones Dog

& Cat Hospital is unjustified and will result in a significant adverse impact and loss to the heritage of the city of West Hollywood.

As of July 9, representations for the property owner have agreed to work with the preservation community and evaluate options that would incorporate the building. The Conservancy is hopeful that a revised plan will come forward soon, prior to the City Council meeting on August 18, and one that provides for meaningful preservation and an approach that maintains the eligibility of the existing building

as an historic resource. Until a resolution can be successfully reached, the

Conservancy remains to have strong concerns regarding the CEQA process and the

EIR for this project.

LOS ANGELES CONSE-ilVANCY

523 West Sixth Street. Suite 826 Los Angeles. CA 90014

213 623 2489 OFACE

213 623 3909 FAX

laconservancy.org

A. The Jones Dog & Cat Hospital Building is a significant historic resource

The former Jones Dog & Cat Hospital building at 9080 Santa Monica Boulevard was built in 1938 is a notable and rare surviving example of a Streamline Moderne commercial building in the Ci;tY of West Hollywood and was designed by the prominent architecture firm of Wurdeman and Becket. The building is an intact, early example of the work of Wurdeman and Becket, and may be the only remaining, intact example of the work of master architects Wurdeman & Becket in the city. Two other examples of the work of Wurdeman & Becket include the former Mobil Oil/General Petroleum Building, now Pegasus Apartments, and Bullock's Pasadena, now Macy's. Welton Becket as Welton Becket & Associates went on to design many of L.A.'s iconic landmarks, including Capitol Records Tower, the Music Center of Los Angeles County, and the Cinerama Dome ..

Dr. Eugene C. Jones, a.progressive veterinarian who~e clients included the likes of Charlie Chaplin, Gloria Swanson and Rudolph Valentino, commissioned Wurdeman and Becket to expand and remodel his original 1928 animal hospital, transforming it into a sleek and modern facility. Dr. Jones' animal hospital, which specialized in dogs and cats, was considered one of the first in Southern California. Its location at the western edge of West Hollywood near the border with Beverly Hills put it within short distance of the homes of wealthy clientele and their pets. The building operated as an animal hospital for several decades. Between 1951 and 1981, the building was owned and operated by R. Nichol Smith, D.V.M. as a dog hospital.

The January 2008 draft EIR prepared for an earlier version of the Melrose Triangle Project and found that "the building appears to be eligible under Criterion 3 as a fine example of Streamline Moderne architecture" and noted that it "is in good condition and retains its integrity."1 The more recent 2013 draft EIR further identifies the building as a commission by Wurdeman and Becket, a significant discovery that has been fully substantiated through the archives of the Getty Research Institute. Within West Hollywood's borders, there are exceedingly few examples of the Streamline Moderne style, making the Jones Dog & Cat Hospital building at 9080 Santa Monica Boulevard a particularly rare resource type for

. the city.

B. The Final Environmental Impact Report identifies a preservation alternative as the environmentally superior alternative, as it meets all of the project objectives, retains and reuses the historic building, and reduces overall impacts.

The Melrose Triangle Project, a mixed-use project proposed for the block bordered by Melros~ Avenue and Santa Monica Boulevard in West Hollywoood, calls for the demolition of the Jones Dog & Cat

1 Melrose Triangle draft EIR, Jan. 2008: 4.4-5.

Hospital. The EIR includes a preservation alternative, though there are not many details or specifics provided. We understand it would retain the Jones Dog & Cat Hospital building while maintaining the same number of housing units as the proposed project and lessening traffic impacts along Santa Monica Boulevard. The EIR identifies Alternative 3 as the environmentally superior alternative and concludes that it would meet a majority of the project objectives.

It is undisputed that the proposed project, including demolition of an identified historical resource, would cause significant and irreversible adverse impacts to cultural resources. Accordingly, the EIR must evaluate at least one potentially feasible alternative thatincorporates the historic Jones Dog & Cat Hospital building into the project and retains its eligibility as a historical resource. The EIR should consider a range of options that reuse the historic building for uses consistent with the project description, combined with infill construction elsewhere on the site to provide the desired aggregate of square footage. Potential alternatives in the EIR could have included a redesign of the proposed "Gateway building," such as a distinctive flatiron design that responds to the site's triangular western portion and orientation facing eastbound traffic along Santa Monica Boulevard.

The Conservancy does not believe there has been a good faith effort to assess a true preservation alternative and instead this has largely been stated in name only within the EIR. Despite any substantive details, the EIR concludes that the preservation alternative would meet a majority of the project' objectives. While more information needs to be provided to detail what the preservation alternative actually entails, we believe this is a good starting place to further explore how the preservation of the historic building can be accomplished. The City, however, has not addressed this inherent flaw to date with the EIR and we understand has opted to recommend certification of the project as proposed.

A key policy under the California Environmental Quality Act (CEQA) is the lead agency's duty to "take all action necessary to provide the people of this state with historic environmental qualities and preserve for future generations examples of ~ajor periods of California history."2 CEQA "requires public agencies to deny approval of a project with significant adverse effects when feasible alternatives or feasible mitigation measures can substantially lessen such effects."3 Courts often refer to the EIR as ~'the heart" of CEQK

because it provides decision makers with an in-depth review of projects with potentially significant environmental impacts and analyzes a range of alternatives that reduce those impacts." 4

The Conservancy believes the EIR for the Melrose Triangle Project is inadequate and flawed in the following areas:

2 Public Resource Code, Sec. 21001 (b), (c). 3 Sierra Club v Gilroy City Council (1990) 222 Cal.App.3d 30, 41, italics added; also see PRC Secs. 21002, 21002.1. 4 County of Inyo v Yorty (1973) 32 Cal.App.3d 795; Laurel Heights Improvement Association v Regents of the University of California (1993) 6 Cal.41

h 1112, 1123. ·

No bona fide preservation alternative is provided. There does not appear to be a good faith attempt to look at options that retain, incorporate, or adaptively reuse the Jones Dog & Cat Hospital building. A.preservation alternative was included in the EIR, however, unlike the proposed project, there are no drawings or schematics provided for the preservation alternative, only some raw numbers about square footage. Details are so vague that it is not even clear how the historic building would be used or tied into the proposed project. Even with the lack of substantive information, the EIR concludes that preservation alternative provided within the EIR is the environmentally superior alternative.

An EIR must include sufficient information about each alternative to allow meaningful evaluation, analysis, and comparison with the proposed project, to foster informed d~cision-making and public participation. An EIR must be supported by substantial evidence that shows there was an actual consideration of alternatives and mitigation measures, and the process by which decisions were made. The City of West Hollywood, as the lead agency in the preparation of this EIR, has an independent duty under the California Environmental Quality Act (CEQA) to fully identify and evaluate alternatives. The Conservancy believes there a need to fully develop the preservation alternative, and provide details and drawings to demonstrate how the historic buildings could be retained as part of the project.

No substantive evidence is provided that demonstrates infeasibility or compelling reasons why the preservation alternative -- the environmentally superior alternative -- is not viable or being selected. The EIR clearly states the preservation alternative "would achieve many" and "meets a majority" of the project objectives yet states it "would not result in a cohesive site design" or "may not maximize the redevelopment potential." Again, no analysis, facts or figures are provided to back up these subjective statements. However, in comparison to the proposed project, and looking at the limited information provided within the EIR, the preservation alternative calls for a slight reduction in the square footage of retail/restaurant and office uses, but exactly the same number of units and square footage of. residential.

CEQA does not require an alternative to meet all of the project objectives in order for it to be viable, especially if it reduces environmental impacts. Further, the preservation alternative eliminates the impact to a known historic resource and reduces another negative impact on traffic generated by the proj~ct.

The City cannot merely adopt a statement of overriding considerations and approve a project with significant environmental impacts. Instead the City must first adopt feasible alternatives and mitigation measures. CEQA does not authorize a lead agency to proceed with a project that will have significant, unmitigated effects on the environment, based simply on weighing those effects against the project's perceived benefits.

No meaningful mitigation measures provided. The EIR only proposes to document the Jones Dog & Cat Hospital building prior to its demolition. While the demolition of a significant historic resource

cannot be mitigated to a less than significant effect, no other measures are suggested or offered in the

EIR.

C. Conclusion

We urge the City Council to uphold its historic preservation goals outlined in the recently-updated General Plan by incorporating the historic Jones Dog & Cat Hospital building into the Melrose Triangle Project. It provides an opportunity to create a dynamic and vibrant urban project with a mix of building heights and styles, of both historic and new construction. Typical of old~r commercial buildings, the building at 9080 Santa Monica Boulevard extends directly to the sidewalk at the lot line -- a quality which promotes lively street life by placing business storefronts directly adjacent to pedestrian traffic. The new infill construction proposed for the Melrose Triangle Project should also provide street frontage adjacent to the Santa Monica Boulevard sidewalk which will complement the exist~ng character of the historic Jones Dog & Cat Hospital building.

Thank you for the opportunity to comment on the EIR for the Melrose Triangle Project. The Conservancy welcomes the opportunity to meet and work with the City Council and others to identify a true preservation alternative that allows for the proposed project to' advance along with the preservation and reuse of the historic Jones Dog & Cat Hospital building. Please feel free to contact me at (213) 430-4203

or [email protected] should you have any questions.

Sincerely,

Adrian Scott Fine Director of Advocacy

David DeGrazia


Yvonne Quarker Friday, August 08, 2014 8:59 AM Jennifer Alkire David DeGrazia; David Gillig FW: Melrose Triangle proj. & Streamline Moderne building

From: John Whisler [mailto:[email protected]] Sent: Friday, August 08, 2014 8:52 AM To: Yvonne Quarker; John D'Amico; John Heilman; John Duran; Abbe Land; Jeffrey Prang Cc: [email protected] Subject: Melrose Triangle proj. & Streamline Moderne building

\

Dear good people:

Please include this letter in the public record regarding the Melrose Triangle Project and the fate of the former 'Jones Dog & Cat Hospital' building, I would strongly suggest and hope that this particular building be saved from destruction as it is a rare example of the streamline modeme style of architecture. Additionally, it is an example of the early work of Wurdeman and Becket and deserves protection so that the historical and aesthetic value can be appreciated by all. I hope that you all appreciate the significance of this building as well.

Sincerely,

John Whisler

1

David DeGrazia


Friday, August 08, 2014 10:10 AM CMD City Council Division

Cc: Subject:

Je.nnifer Alkire; David Gillig; David DeGrazia FW: Melrose Triangle Project

From: Bobby Safikhani Sent: Friday, August 08, 2014 10:09 AM To: Yvonne Quarker Subject: FW: Melrose Triangle Project

From: virginia gillick [mailto:[email protected]] Sent: Friday, August 08, 2014 10:08 AM To: City Council Web Email Address Cc: Yvonne Quarker Subject: Fwd: Melrose Triangle Project

Sorry, premature sending.

I am writing about the Streamline Modeme Building which I think all would agree with a little paint and polish would be a really cool addition to our Preservation Tour. I think as a City we have made a lot of concessions to a lot of developers and it is time for developers to make a concession for West Hollywood.

The developers of the Melrose Triangle have a great architect, I am sure, and they could figure out a way to include this beautiful building from the 20's (I think) in their prop<?sed development.

Could we please put our foot down on this one and say, NO.

Thanks for your time.

Virginia Gillick

---------- Forwarded message ----------From: virginia gillick <[email protected]> Date: Fri, Aug 8, 2014 at 9:58 AM Subject: Streamline Modeme To: [email protected] Cc: [email protected]

Hello City Council Members and Yvonne,

1

First let me say TGIF to you and I hope you have a nice summer weekend.

2

David DeGrazia

From: Sent: To: Cc:

Yvonne Quarker Saturday, August 09, 2014 9:10 AM Jennifer Alkire David DeGrazia; David Gillig

Subject: Fwd: SAVE THE CAT AND DOG HOSPITAL

Sent from my iPhone

Begin forwarded message:

From: Wadley Fatwad <[email protected]> Date: August 8, 2014 at 9:17:16 PM PDT To: <[email protected]> Subject: SAVE THE CAT AND DOG HOSPITAL

I want this letter in support of keeping the Jones Dog and Cat Hospital to be a part of the official record. This landmark and piece of art by master architects Wurdeman and Becket that has been determined eligible for listing in the California Register of Historic Resources deserves to be preserved. Please do the City of West Hollywood proud and keep this amazing structure. Thank You, Wadley

1

David DeGrazia

From: Sent: To: Cc:

Yvonne Quarker Saturday, August 09, 2014 1:45 PM Jennifer Alkire David DeGrazia; David G1ll1g

Subject: Fwd: Jones Dog & Cat Hospital building

Sent from my iPhone


From: Mark Chaet <[email protected]> Date: August 9, 2014 at 10:24:11 AM PDT To: "[email protected]" <[email protected]>, "[email protected]" <[email protected]>, "[email protected]" <[email protected]>, "[email protected]" <[email protected]>, "[email protected]" <[email protected]>, "[email protected]" <[email protected]> Subject: Jones Dog & Cat Hospital building Reply-To: Mark Chaet <[email protected]>

It would be great if you could find a way to preserve the Jones Dog & Cat Hospital building at 9080 Santa Monica Boulevard. Please place my letter in the public record.

mark chaet markchaet.com www. markchaet. word press.com

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David DeGrazia

From: Sent: To: Cc:

Yvonne Quarker Saturday, August 09, 2014 2:44 PM Jennifer Alkire David DeGrazia; David Gillig

Subject: Fwd: 1938 Wurdeman & Becket Streamline Moderne building on Santa Monica Blvd

Sent from my iPhone


From: Mike Parker <[email protected]> Date: August 9, 2014 at 2:42:49 PM PDT To: "[email protected]" <[email protected]>, "[email protected]" <[email protected]>, "[email protected]" <[email protected]>, "[email protected]" <[email protected]>, "[email protected]" <[email protected]>, "[email protected]" <[email protected]>, "[email protected]" <[email protected]>, "[email protected]" <[email protected]>, "[email protected]" <[email protected]>, "[email protected]" <[email protected]>, "[email protected]" <[email protected]>, "[email protected]" <[email protected]>, "[email protected]" <[email protected]> Subject: 1938 Wurdeman & Becket Streamline Moderne building on Santa Monica Blvd Reply-To: Mike Parker <[email protected]>

Dear Mayors, Council members, and city officials, I am writing to you concerning the proposed demolition of the 1938 Wurdeman & Becket Streamline Moderne building on Santa Monica Blvd It seems that more and more buildings of historical significance in the Hollywood and Los Angeles area are being demolished in the name of "progress" which usually means high-rise multi-use high-end condos, hotel etc. Los Angeles and Hollywood specifically has such a rich history and some really neat historical buildings which make hollywood, well, hollywood. While this pet hospital inay not seem significant to a company which is looking at making a profit and maybe not considering anything else but that, but as guardians of your city I feel you must put this demolition of this fine example of the art-deco period to a halt. I don't think anyone is trying to keep this company from developing their property but it seems like a more responsible way would be to develop while maintaining historically significant buildings such as this. There are plenty examples in your city where developers have worked with existing historical structures or incorporated them into the design of a new development project. Please take the steps to save this historical treasure from being destroyed.

Thanks, Mike Parker

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David DeGrazia

From: Sent: To: Cc:

Yvonne Quarker Saturday, August 09, 2014 3:21 PM Jennifer Alkire David DeGrazia; David Gillig

Subject: Fwd: Adaptive Re'use with Regard to the Streamline Moderne ' Attachments: Adaptive Reuse of Buildings.pdf; ATTOOOOl.htm

Sent from my iPhone


From: Jason Rumph <[email protected]> Date: August 9, 2014 at 3:19:45 PM PDT To: <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]> Cc: Andre Teixeira <[email protected]> Subject: Adaptive Reuse with Regard to the Streamline Moderne

Dear city council members,

The attached PDF document is something I put together to illustrate how a city in Brazil is adapting their cultural heritage buildings to suit current needs. As I said in a previous e-mail to you, my husband and I feel a creative design could easily incorporate the streamline modeme building at 9080 Santa Monica Boulevard into a new development.

We urge you to save this important historic building rather than consign it to the dustbin of history. It may be cliche, but, "Where there's a will, there's a way."

We would like this e-mail made part of the public record.

Regards, Jason Rumph Andre Teixeira 950 N Kings Road Unit 302 West Hollywood, CA 90069

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Adaptive Reuse of Buildings in Belo Horizonte, Brazil My husband and I recently returned from a vacation in Belo Horizonte, Brazil. While there, we noted several instances of old buildings which were adapted for reuse to new functions.

It struck us that this is a similar situation to the one currently faced by West Hollywood with regard to the Streamline Moderne building located at 9080 Santa Monica Boulevard.

Below are some photos we took which show how old buildings can be made to function in today's world. These old buildings can also exist side-by-side with more modern buildings in ways where they complement each other.

This old mansion has been converted into a hotel's lobby, bar, and restaurant. The modern tower behind it is connected via a transparent tunnel.

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The building above (to the left) was once a government office building. Today it houses the Museum of Minerals and Mines. It faces a public square which is surrounded by similar buildings, but also some more modern structures. For example, the building on the far right (partially obscured by trees) 1s from 1964 and is currently being adapted for use as a school of design by the local university.

Opposite the scene above, is this 1940s apartment building designed by world-famous architect Oscar Niemeyer This modern building coexists with its older neighbors quite nicely.

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Inside the Museum of Minerals and Mines parts of the interior have been restored and preserved, including this grand stair with a stained glass window above (left) . This window, as seen from the "outside," (right) reveals it originally looked into a courtyard which is now incorporated into the building and houses the museum's Great Hall.

The elevator (left) was added in order to make the museum accessible to a modern audience. Additionally, staircases were added to the rear of the building to facilitate the movement of people within the space (right) .

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David DeGrazia

From: Yvonne Quarker Sent: Sunday, August 10, 2014 10:46 AM To: Jennifer Alkire ,


Subject: Fwd: Please save the Jones Dog & Cat Hospital Building!!

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From: Angel City Talent <[email protected]> Date: August 10, 2014 at 10:02:06AM PDT To: <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]> · Cc: <[email protected]> Subject: Please save the Jones Dog & Cat Hospital Building!!

<imageOO l .jpg>

Dear Council Members,

Please forgive my group email, but the message is the same to all. Please save the Jones Dog & Cat Hospital Building

Althpugh I am very happy to see West Hollywood business development and growth, and am equally happy to see it continue to evolve

As a city with a big heart, it would be a shame. to completely erase original, interesting markers of the old West Hpllywood, and lose the creative 'bones' of yesteryear.

Please find a way to work WITH it, protect it, and keep it as part of the wonderful WeHo landscape.

Thank you!

Mimi Mayer

Angel City Talent (323) 656-5489

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David DeGrazia

From: Sent: To: Cc:

Yvonne Quarker Saturday, August 09, 2014 3:36 PM Jennifer Alkire

Subject: David DeGrazia; David Gillig Fwd: Melrose Triangle Project

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From: Cornelia Emerson <[email protected]> Date: August 9, 2014 at 3:34:09 PM PDT To: <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]> Cc: <[email protected]> Subject: Melrose Triangle Project

Dear Council Members,

As a member of the LA Conservancy, I am writing in reference to the historic Welton Becket-Designed .Streamline Moderne Building, now threatened with demolition as part of the Melrose Triangle Project. believe a revised plan will make it possible for this handsome structure to be reused as part of the project.

The city of West Hollywood has a duty to prevent the loss of historic resources whenever possible. This building is a rare example of Streamline Moderne commercial architecture in West Hollywood and the only known intact example of the work of the master architects Wurdeman and Becket in the city. Beyond that, it has significant cultural and historic resonance as the "pet hospital to the stars," and West Hollywood would much poorer for its loss.

The project's Environmental Impact Report (EIR) has identified the building as eligible for listing in the California Register. However, the EIR is flawed and inadequate in providing the necessary analysis to evaluate a range of viable preservation alternatives. The EIR does contain an envir9nmentally superior alternative (Alternative 3) that retains the building, eliminates project impacts on this historic resource, and reduces traffic. But it includes little detail and needs to be refined with specifics.

Although I don't reside in West Hollywood, I have spent 35 years in nearby neighborhoods and greatly value the city's cultural and c;:ommercial resources, especially in the fields of design and fashion. It would be a pity for the city that rightly celebrates its Avenues of Design to lose such an outstanding example of historic architecture. I respectfully urge you as members of West Hollywood City Council to pursue the revision of plans for the Melrose Triangle Project, in order to save this building.

I ask that my letter be placed in the public record. Thank you very much.

Sincerely,

1

Cornelia Emerson, Ph.D.

.,

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David DeGrazia

From: Sent: To: Cc:

Yvonne Quarker Saturday, August 09, 2014 7:39 PM Jennifer Alkire David DeGraz1a; David Gillig

Subject: Fwd: Save the Wurdeman & Becket Streamline Moderne in the Melrose Triangle

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From: Dominic Gasparoly <[email protected]> Date: August 9, 2014 at 7:37:50 PM PDT To: <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]> Subject: Save the Wurdeman & Becket Streamline Moderne in the Melrose Triangle

Attn: West Hollywood City Council

Dominic Gasparoly 9021 Dicks Street West Hollywood, CA 90069

Dear Mr Mayor and deputy, Dear Council member and deputy, Dear City Clerk,

Per signature of the present letter, I, Dominic Gasparoly confirm to be against the demolition of 9080 Santa Monica Blvd, the Wurdeman & Becket Streamline Moderne building - and that it should be incorporated into the proposed project. As resident of West Hollywood, I want this letter to be part of public record. This building is one of our rare structure that are part of the 'history of Los Angeles. This is a trace of the city history. It will be a crime to replace it with a contemporary project. Here are some reasons why the SMB Streamline Moderne should be saved·

1 The SMB Streamline Moderne is eligible for the California Register of Historic Places under Criterion 3 - it embodies the distinctive characteristics of a type, period or method of construction (Streamline Moderne); and it represents the work of a master architect (Walter Wurdeman & Welton Becket).

2 There i~ not another example of streamline moderne architecture in West Hollywood with such extravagant details and uniquely streamline moderne like the SMB Streamline Moderne - with its central tower with stainless steel blades between two flanking wings, stainless steel marquis with an elaborate fascia and soffit, original glass blocks with steel casement windows, rounded corners and

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horizontal redwood trim accentuating the curves.

3 The SMB Streamline Moderne retains most of its original integrity. The only changes made to the exterior are - the front door is not original, a door west of.the front door was added in the 1980s, some of the glass in the steel casements have been replaced, and approximately 2 glass blocks have been replaced.

4 The SMB Streamline Moderne is a rare and early example of the master architects Wurdeman & Becket. The building reflected Becket's early concept of 'Total Design'. This building is an incredible discovery - a previously unknown Wurdeman & Becket masterpiece!

5 The SMB Streamlin~ Moderne is the only known Wurdeman & Becket commercial building in West Hollywood Welton Becket is said to have helped shape Los Angeles' architectural landscape; having a Becket building in West Hollywood is an honor (and tourist draw)

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West Hollywood has a Schindler house, a Lloyd Wright house, and a Leland Bryant hotel (art deco zigzag). Now we can add a Wurdeman & Becket commercial building to that impressive list of notable architects and buildings

7 The SMB Streamline Moderne is perfect for adaptive reuse and incorporation into a contemporary development, like the Cinerama Dome (also by Becket) which is now part of the Arclight Complex (Sunset Blvd/Ivar Ave) And we've been told a massive development like the Melrose Triangle is big enough to incorporate a building the size of the SMB Streamline Moderne.

8 The SMB Streamline Moderne is highly visible It sits on a major street "(SMB), at a prominent intersection (at Doheny), and at the border of two world-fan:ious destinations (Weho and Beverly Hills). Many people already enjoy passing by the SMB Streamline Modern every day With the building restored, it can become a showpiece

Many thanks for your understanding and consideration.

Respectfully,

Dominic Gasparoly

GWdesign Architecture - Interior Design - Furniture www.gwnyc.com

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August 9, 2014

BEVERLY HILLS HERITAGE PO Box 7642, Beverly Hills, California 90212

www.beverlyhillsheritage.org

Re: Statement of BEVERLY HILLS HERITAGE in Opposition to the Proposal to Demolish the Building Known as the Jones Dog & Cat Hospital at 9080 Santa Monica Boulevard, to Make Way for Construction of the "Melrose Triangle" Project

If It May Please the Council:

I write on behalf of BEVERLY HILLS HERITAGE in opposition to the proposal to demolish the historically and architecturally significant building known as the Jones Dog & Cat Hospital, located at 9080 Santa Monica Boulevard, to make way for construction of the "Melrose Triangle" project.

Historical Significance: Built in 1938 for Dr. Eugene S. Jones, of note for opening the first-ever highquality veterinary hospital in California in 1924, the Jones Dog & Cat Hospital was designed to meet his need for a larger, modern facility to accommodate his expanding practice. D.r. Jones was an early proponent of utilizing in professional medical surroundings the finest technology available for the care of dogs and cats at a time when the popularity of pet ownership was growing in an increasingly urban

I environment. His approach quickly attracted the attention of many celebrities who lived in the area and brought their pets to Dr. Jones for care and treatment. The hospital included examination, therapy and X-ray rooms on par with medical facilities designed for the care of people.

Architectural Significance: Impressed with the appearance of the then recently-completed Pan Pacific Auditorium in Los Angeles, Dr. Jones commissioned its master architects, Walter Wurdeman and Welton Becket, to design a new hospital for his practice. Completed in 1938, the hospital reflects the Streamline Moderne style of the now-lost Pan Pacific. The exterior is finished in stucco and features a semisymmetrical fa~ade with a single-story east wing and two-story west wing, both featuring horizontal bands of glass blocks in which windows are set with curves meeting either side of a central portion containing the main entrance and above which are vertical blades that lift the eye. Instead of a second floor, the east wing has an outdoor roof deck. Building ornamentation, both horizontal and vertical, is done in steel. It is one of the rare remaining examples of the early work of Wurdeman and Becket and appears to be the only remaining early example of their work in the city.

Recommendation of BEVERLY HILLS HERITAGE: As a rare, intact early period work of master architects, the city's own staff in the Environmental Impact Report {EIR) prepared for the Melrose Triangle project identifies the building under threat as meeting the eligibility requirements for listing as an historic landmark in the California Register. Moreover, staff notes the following:

" ... (T)he proposed project would result in a significant adverse impact on historic resources due to the loss of the building at 9080 Santa Monica Boulevard. The impacts

BEVERLY HILLS HERITAGE: Statement in Opposition to Demolition of 9080 Santa Monica Boulevard Page 1of2

due to the loss of this historic resource would remain significant and adverse even after implementation of Mitigation Measures CULT-1 and CULT-2 provided in Section 4.4, Cultural and Paleontological Resources. Other than avoiding this impact, no mitigation is possible to mitigate the adverse impact of the proposed project on this resource to below a level of significance. Therefore, the project impacts to historic resources would remain significant and adverse after mitigation. In addition, this significant unavoidable adverse project impact would contribute to a cumulative adverse impact related to the loss of historic resources in the City."

In short, the building in question is a unique piece of history, both to architecture and the city,

irreplaceable if lost to the wr~cking ball. The same staff thus recommends that Alternative Ill in the EIR,

which proposes saving the hospital building and incorporating it in the project under consideration, be

adopted by the city. The board of directors of BEVERLY HILLS HERITAGE, which includes a number of

members who were formerly residents of Beverly Hills and are currently residents of West Hollywood

(including the undersigned), agrees and urges the members of the Council to consider the cumulative

negative impact the loss of this and a number of other significant buildings, including some on Sunset

and Robertson Boulevards, will have on maintaining the character of the city, a unique quality that has

made it so attractive a place for those engaged in the creative arts to live. Shau Id this trend continue,

our board fears that the loss of this intangible nature will make West Hollywood indistinguishable from

any other community.

Please consider that clever re purposing of the hospital building within the Melrose Triangle project could very well make the completed project a work of far greater attraction and interest, while at the same time earning accolades for demonstrating the city's commitment to preserving important elements of its past in its plans for its future. When voting on this item, BEVERLY HILLS HERITAGE strongly urges that the

Council reject the 'recommendation of the Planning Commission and adopt staff's EIR Alternative Ill in its

stead.

Respectfully submitted,

Communications Chair Board of Directors

[email protected] (323) 394-1240

BEVERLY HILLS HERITAGE: Statement in Opposition to Demolition of 9080 Santa Monica Boulevard Page 2of 2

David DeGrazia

From: Yvonne Quarker Sent: Sunday, August 10, 2014 1:30 PM To: John D'Amico; John Heilman; Abbe Land; Jeffrey Prang; John Duran Cc: David DeGrazia; David Gillig , Subject: Fwd: Melrose Triangle/9080 SMB Comments for Aug. 18 Council Packet

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From: <[email protected]> Date: August 10, 2014 at 1:27:04 PM PDT To: <[email protected]> Cc: jalkire <[email protected]>, <[email protected]> Subject: Melrose Triangle/9080 SMB Comments for Aug. 18 Council Packet

Dear Mayor D'Amico and City Council Members --

I encourage you to retain the Streamline Moderne building at 9080 Santa Monica Boulevard (SMB) as part of the Melrose Triangle Project. Doing so would underscore your commitment to the worthy cause of historic preservation in West Hollywood.

Retaining this rare work by master architects Wurdeman and Becket would not affect the provision of both market-rate and affordable residential units. These units are still all included in the two new buildings closer to Almont Drive.

The Streamline Moderne building, however, stands on some of the land slated for the third building at the western entrance to the city. Please do NOT approve demolition of 9080 SMB at this time, and please continue to work with the developer and architect, city staff, and the preservation community.

I am sure that accommodation can be made not only to preserve a rare' example of West Hollywood's architectural past but also to create a still distinctive western gateway into our fine city. Thank you for your consideration.

Victor Omelczenko 1246 North Laurel Avenue Apartment G We~t Hollywood, CA 90046

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David DeGrazia

From: Sent: To: Cc:

Yvonne Quarker Sunday, August 10, 2014 3:00 PM John D'Amico; John Heilman; John Duran; Abbe Land; Jeffrey Prang; Jennifer Alkire David DeGrazia; David Gillig

Subject: Fwd: Melrose Triangle Project

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From: Marty Russell <[email protected]> Date: August 10, 2014 at 2:25:41 PM PDT To: "[email protected]" <[email protected]> Subject: Melrose Triangle Project Reply-To: Marty Russell <[email protected]>

Please preserve the Jones Dog & Cat Hospital building at 9080 Santa Monica Boulevard. The proposed demolition of the Wurdeman and Becket designed building is unjustified and will result in a significant impact and loss to the heritage of the city of West Hollywood.

The project EIR is flawed and inadequate in providing the necessary analysis to evaluate a range of viable preservation alternatives. Please support a revised preservation alternative that retains the building as part of the project and meets.all of the project objectives.

I'm requesting that this letter be placed into the public record.

Thank you for your consideration.

Marty Russell

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David DeGrazia

From: Sent: To: Cc:

Yvonne Quarker Sunday, August 10, 2014 1:59 PM Jennifer Alkire David DeGrazia; David Gillig

Subject: Fwd: Save the Wurdeman & Becket Streamline Moderne in the Melrose Triangle!

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Begin forwarded mess~ge:

\...

From: Robert Foulkes <[email protected]> Date: August 10, 2014 at 1 :41 :28 PM PDT To: <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]> Subject: S~ve the Wurdeman & Becket Streamline Moderne in the Melrose Triangle!

Hello - My name is Robert Foulkes, I am a longtime Location Manager for Film & Television and a lifetime Los Angeles resident. I would like to add my voice to the many that are against the demolition of 9080 Santa Monica Blvd, the Wurdeman & Becket Streamline Moderne building. There are numerous reasons why the SMB Streamline Moderne should be saved:

The SMB Streamline Moderne is eligible for the California Register of Historic Places under Criterion 3 -it embodies the distinctive characteristics of a type, period or method of construction (Streamline Moderne); and it represents the work of a master architect (Walter Wurqeman & Welton Becket).

There is not another example of Streamline Moderne architecture in West Hollywood with such extravagant details and uniquely Streamline Moderne like the SMB Streamline Moderne -with its central tower with stainless steel blades between two flanking wings, stainless steel marquis with an elaborate fascia and soffit, original glass blocks with steel casement windows, rounded corners and horizontal redwood trim accentuating the curves.

The SMB Streamline Moderne retains most of its original integrity. The only changes made to the exterior are - the front door is not original, a door west of the front door was added in the 1980s, some of the glass in the steel casements have been replaced, and approximately 2 glass blocks have been replaced.

The SMB Streamline Moderne is a rare and early example of the master architects Wurdeman & Becket. The building reflected Becket's early concept of 'Total Design'. This building is an incredible discovery- a previously unknown Wurdeman & Becket masterpiece!

The SMB Streamline Moderne is the only known Wurdeman & Becket commercial building in West Hollywood. Welton Becket is said to have helped shape Los Angeles' architectural landscape; having a Becket building in West Hollywood is an honor (and tourist draw).

1

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West Hollywood has a Schindler house, a Lloyd Wright house, and a Leland Bryant hotel (art deco zigzag). Now we can add a Wurdeman & Becket commercial building to that impressive list of notable architects and buildings.

The SMB Streamline Moderne is perfect for adaptive reuse and incorporation into a contemporary development, like the Cinerama Dome (also by Becket) which is now part of the Arclight Complex (Sunset Blvd/Ivar Ave). And we've been told a massive development like the Melrose Triangle is big enough to incorporate a building the size of the SMB Streamline Moderne.

The SMB Streamline Moderne is highly visible. It sits on a major street (SMB), at a prominent intersection (at Doheny), and at the border of two world-famous destinations (Weho and Beverly Hills). Many people already enjoy passing·by the SMB Streamline Modern every day. With the building restored, it can become a showpiece.

The SMB Streamline Moderne sits at the gateway to historic Boystown as well as the Design District. Boystown deserves a fabulo'us, extravagant and historic Streamline Moderne building at its gateway. Both the Design District and Boystown deserves to have a real and authentic icon at its gateway.

Thank you very much for listening; and long live great architecture for ours and all future generations to admire and enjoy!!

Robert Foulkes Location Manager

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David DeGrazia

From: Sent: To: Cc:

Yvonne Quarker Sunday, August 10, 2014 3:41 PM Jennifer Alkire David Gillig; David DeGrazia .

Subject: Fwd: Opposition to destruction of 9080 sa·nta Monica Blvd

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From: Lyndia Lowy <[email protected]> Date: August 10, 2014 at 3:39:32 PM PDT To: "[email protected]" <[email protected]>, "[email protected]" <[email protected]>, "[email protected]" <[email protected]>, "[email protected]" <[email protected]>, John Heilman <[email protected]>, "Abbe Land" <[email protected]>, Jeff Duran <[email protected]> Subject: Opposition to destruction of 9080 Santa Monica Blvd Reply-To: Lyndia Lowy <[email protected]> . Dear Members of the West Hollywood City Council,

After many delays, it seems that the Melrose Triangle Project is slated to move forward. I am delighted that the project will bring more affordable housing to 6ur city.

However, I do not believe that the project requires the destruction of the Wurdman & Becket Streamline Moderne building located at 9080 Santa Monica Boulevard. As currently configured, the residential units are all located in buildings fronting Melrose Avenue. The buildings proposed for the Santa Monica frontage are retail and office buildings. Retraining this architecturally significant building would enhance those buildings and provide a unique entryway to West Hollywood from Beverly Hills.

There has never been, any question that 9080 Santa Monica Boulevard is architecturally significant. It has been cited from the earliest reviews of the project as a potential landmark .worthy of Federal protection. ·Providing landmark status for this building would allow the developers to apply for funding that would help defray the extra costs involved in saving and renovating the

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building to current standards. Further, the building's inherent beauty would help market the entire project.

I also believe that this building has symbolic value to the City of West Hollywood. Dr. Jones, the veterinarian who commissioned the building, was a pioneer in recognizing the value of animal companions. He chose as his archi~ect one of the most progressive men in the region as a way of reinforcing his own progressive animal medical practice. By constructing a clinic that looked like an office building, he emphasized that even though his building was located i,n an "industrial" zone (one that allowed slaughterhouses!) anfmal care could be considered similar to the medical care afforded people. As a city that cares deeply about our animal companions today, it would be a boon to our city to preserve this early landmark of compassion and respect for our dogs and cats.

I urge you to provide city resources to help .the developers retain this important building for the sake of our current and future residents.

Sincerely yours,

Lyndia Lowy, Secretary West Hollywood Preservation Alliance 1041 N. Spaulding Avenue West Hollywood 90046

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David DeGrazia

From: Sent: To: Cc:

Yvonne Quarker Sunday, August 10, 2014 4:31 PM Jennifer Alkire; John Heilman; Jeffrey Prang; John D'Amico, Abbe Land; John Duran

David DeGrazia; David Gillig

Subject: Fwd: Melrose Triangle Project at 9080 Santa Monica Boulevard

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From: Sara Willen <[email protected]> Date: August 10, 2014 at 3:46:52 PM PDT To: <[email protected]> Subject: Melrose Triangle Project at 9080 Santa Monica Boulevard

Dear City Clerk Quarker:

I wish to go ·on record, here, as opposing the demolition of the 1938 Streamline Moderne masterpiece Jones Dog & Cat Hospital at 9080 Santa Monica Boulevard; and to urge that the-City Council do all it can to preserve that extraordinarily beautiful architectural landmark which, without its support, will vanish forever.

Respectfully,

SR Willen

P.S. It is insult to injury that in tearing down an architectural gem, our recompense will be - at an already crowded (if not gridlocked) intersection - 76 housing units, and enough retail, restaurant, and office space, to fill, what? almost 900 underground spaces. Good luck, then, trying to get into WeHo from Beverly Hills ...

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David DeGrazia

From: Sent: To: Cc:

Yvonne Quarker Sunday, August 10, 2014 5:45 PM Jennifer Alkire David DeGrazia; David Gillig

Subject: Fwd: Save the SMB Streamline Moderne

Sent from my iPhone


From: <[email protected]> Date: August 10, 2014 at 5:43:57 PM PDT To: <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]> Cc: <[email protected]> Subject: Save the SMB Streamline Moderne

I, Matthew Steiger of 1347 North Vista Street, Apt 206, Los Angeles, CA 90046, am against the demolition of 9080 Santa Monica Blvd also known as the Wurdeman & Becket Streamline Modern building I am requesting that the city incorporate this historic and beautiful piece of West Hollywood architecture into the proposed project. I am request that this letter of request be admitted to public record

Here are 9 reasons why the SMB Streamline Moderne should be saved:

#9 The SMB Streamline Moderne is eligible for the California Register of Historic Places under Criterion 3 - it embocjies th~ distinctive characteristics of a type, period or method of construction (Streamline Moderne), and it represents the work of a master architect (Wcilter Wurdeman & Welton Becket)

#8 There is not another example of streamline moderne architecture in West Hollywood with such extravagant details and uniquely streamline moderne like the SMB Streamline Moderne - with its central tower with stainless steel blades between two flanking wings, stainless steel marquis with an elaborate fascia and soffit, original glass blocks with steel casement windows, rounded corners and horizontal redwood trim accentuating the curves

#7 The SMB Streamline Moderne retains most of its original integrity The only changes made to the exterior are - the front door is not original, a door west of the front door was added in the 1980s, some of the glass in the steel casements have been replaced, and approximately 2 glass blocks have been replaced.

#6 The SMB Streamline Moderne is a rare and early example of the master architects Wurdeman & Becket. The building reflected Becket's early concept of 'Total Design' This building is an incredible discovery- a previously unknown Wurdeman & Becket masterpiece!

#5 The SMB Streamline Moderne is the only known Wurdeman & Becket commercial building in West Hollywood. Welton Becket is said to have helped shape Los Angeles' architectural landscape; having a Becket building in West Hollywood is an honor (and tourist draw)

#4

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#3 The SMB Streamline Moderne is perfect for adaptive reuse and incorporation into a contemporary development, like the Cinerama Dome (also by Becket) which is now part of the Arclight Complex (Sunset Blvd/Ivar Ave) And we've been told a massive development like the Melrose Triangle is big enough to incorporate a building the size of the SMB Streamline Moderne

#2 The SMB Streamline Moderne is highly visible. It sits on a major street (SMB), at a prominent intersection (at Doheny), and at the border of two world-famous destinations (Weho and Beverly Hills) Many people already enjoy passing by the SMB Streamline Modern every day With the building restored, it can become a showpiece.

#1 The SMB Streamline Moderne sits at the gateway to historic Boystown as well as the Design District. Boystown deserves a fabulous, extravagant and historic streamline moderne building at its gateway Both the Design District and Boystown deserves to have a real and authentic icon at its gateway

Regards,

Matthew Steiger 323-829-8667 [email protected]

2

David DeGrazia


Monday, August 11, 2014 8:27 AM CMD City Council Division

Cc: Jennifer Alkire; David Gillig; David DeGrazia

Subject: FW: Save the Wurdeman & Becket Streamli,ne Moderne in the Melrose Triangle

-----Original Message----From: Bobby Safikhani Sent: Monday, August 11, 2014 8:01 AM To: Yvonne Quarker Cc: Sam Baxter Subject: FW: Save the Wurdeman & Becket Streamline Moderne in the Melrose Triangle

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-----Original Message-----From: Juliet Beach [mailto:[email protected]] Sent: Sunday, August 10, 2014 7:32 PM

I To: City Council Web Email Address Subject: Save the Wurdeman & Becket Streamline Moderne in the Melrose Triangle

Dear We Ho City Council,

Please consider saving the Wurdeman & Becket Streamline Moderne in the Melrose Triangle. I believe it is important to preserve our architectural history in Los Angeles. LA is full of Architectural gems and there is tremendous value in preserving our shared history; so we are not just left with photographs of how things used to look. Please include this letter in the public records· regarding this topic. Thank you for your time.

Sincerely,

Juliet Beach Homeowner in Hollywood, CA

Sent from my iPad

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David DeGrazia


-----Original Message----From: Bobby Safikhani

Yvonne Quarker Monday, August 11, 2014 8.28 AM CMD City Council Division David DeGrazia; David Gillig; Jennifer Alkire FW: Jones Dog & Cat Hospital building/Melrose Triangle Project, 9080 Santa Monica Boulevard

Sent: Monday, August 11, 2014 8:02 AM To: Yvonne Quarker Cc: Sam Baxter Subject: FW: Jones Dog & Cat Hospital building/Melrose Triangle Project, 9080 Santa Monica Boulevard

-----Original Message-----From: John and Sandy Maliga [mailto:[email protected]] Sent: Sunday, August 10, 2014 4:25 PM To: City Council Web Email Address Subject: Jones Dog & Cat Hospital building/Melrose Triangle Project, 9080 Santa Monica Boulevard

Please include this letter in the official record. I object to the proposed demolition of the Wurdeman and Becketdesigned Jones Dog & Cat Hospital building. It is unjustified and will result in a significant impact and loss to the heritage of the city of West Hollywood. The building is a rare example of Streamline Moderne commercial architecture in West Hollywood and the only known, intact example of the work of master architects Wurdeman and Becket in the city. The City has a duty to prevent the loss of historic resources when possible. The EIR has identified an environmentally superior alternative (Alternative 3) that retains the building, eliminates project impacts on a historic resource, and reduces traffic, but it includes very little detail and needs to be refined with specifics. Sincerely,

Sandra Maliga 117 Bimini Pl #210, 90004

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David DeGrazia


-----Original Message-----

Yvonne Quarker Monday, August ll,'2014 8:35 AM Jennifer Alkire David DeGrazia; David Gillig FW: 9080 Santa Monica Blvd.

From: Cathy [mailto:[email protected]] Sent: Sunday, August 10, 2014 10:57 PM To: John D'Amico; John Heilman; John Duran; Jeffrey Prang; Abbe Land; Yvonne Quarker Cc: Michelle Rex; Fran Solomon; Ian Owens; John Erickson; Scott Svonkin Subject: 9080 Santa Monica Blvd.

Dear Mayor D'Amico, Mayor Pro Tern Heilman and Council members:

I am writing to express my hopes that the plan fur the Melrose Triangle Gateway will include an adaptive reuse of the Wurdeman and Becket designed Streamline Moderne building at 9080 Santa Monica Blvd. and not demolition.

The design of this building is unique within our city and the inclusion of it in our Westside Gateway exemplifies the combination of modern and classic. I was struck at the Planning Commission meeting last week for the 8899 Beverly Blvd. building by the developer's constant reminder of their respect for the building and their determination for adaptive reuse.

I do believe we as a city ought to honor, and respect this outstanding example by master architects, Wurdeman and Becket. It is my opinion that had this building been maintained and preserved that it would be looked upon in a totally different light.

Thank you,

Cathy Blaivas

Attn. City Clerk, please include this email in the public records. Thank you.

1

David DeGrazia


Yvonne Quarker Monday, August 11, 2014 8:40 AM Jennifer Alkire David DeGrazia; David Gillig FW· Save the SMB Streamline Moderne building

From: Andrea Bardack [mailto:[email protected]] Sent: Sunday, August 10, 2014 11:18 PM To: John D'Amico; Michelle Rex; John Heilman; Fran Solomon; John Duran; Ian Owens; Jeffrey Prang; Michael Haibach; Scott Svonkin; Abbe Land; Kiran Hashmi; Yvonne Quarker; [email protected] · Subject: Save the SMB Streamline Moderne building


I am writing to highly encourage you to saving this very piece of architecture. Welton Becket is a master architect and too many of his masterpieces have already been lost. Preserving some of our past is vitally important to understanding the growth and evolution of the city. Could you imagine West Hollywood without Barney's Beanery? These are the types of buildings and business that help shape a city's character.

'

There are many examples of adaptive reuse and this is an opportunity to incorporate this building into the gateway project. West Hollywood is already developing so much of other areas, such as the Sunset Strip and tearing down some historic buildings (Tiffany theater, Scandia restaurant building.) Soon the original charm of what made this part of town iconic will have no re'semblance of its past.

I hope you will consider that the public does feel passionate about some of its history and being able to retain it while simultaneously building for the future. This does not have to be an all or nothing project - there is a way to incorporate the old and the new and to make it just as glamourous and functional.

Please save this historic building!

Sincerely, Andrea Bardack

1

David DeGrazia

From: Sent: To: Cc:

Yvonne Quarker Monday, August 11, 2014 8:41 AM CMD City Council Division

Subject: Jennifer Alkire; David DeGrazia; David Gillig FW· SAVE THE CAT AND DOG HOSPITAL

From: Wadley Fatwad [mailto:[email protected]] Sent: Friday, August 08, 2014 9:17 PM To: Yvonne Quarker Subject: SAVE THE CAT AND DOG HOSPITAL

I want this letter in support of keeping the Jones Dog and Cat Hospital to be a part of the official record. This landmark and piece of art by master architects Wurdeman and Becket that has been determined eligible for listing in the California Register of Historic Resources deserves to be preserved. Please do the City of West Hollywood proud and keep this amazing structure. Thank You, Wadley

1

David DeGrazia

From: Sent: To: Cc:

Yvonne Quarker Monday, August 11, 2014 9:12 AM Jennifer Alkire

Subject: David DeGrazia; David Gillig Fwd: 9080 Santa Monica Blvd.

Sent from my iPhone


From: Cathy <[email protected]> Date: August 10, 2014 at 10:56:55 PM-PDT To: John D'Amico <[email protected]>, "[email protected]" <[email protected]>, John Duran <[email protected]>, Jeff Prang <[email protected]>, "[email protected]" <[email protected]>, Yvonne Quarker <[email protected]> Cc: Michelle Rex <[email protected]>, Fran Solomon <[email protected]>, Ian Owens <[email protected]>, "[email protected]" <[email protected]>, Scott Svonkin <[email protected]> Subject: 9080 Santa Monica Blvd.

Dear Mayor D'Amico, Mayor Pro Tern Heilman and Council members:

I am writing to express my hopes that the plan for the Melrose Triangle Gateway will include an adaptive reuse of the Wurdeman and Becket designed Streamline Modeme building at 9080 Santa Monica Blvd. and not demolition.

The design of this building is unique within our city and the inclusion of it in our Wes~side Gateway exemplifies the combination of modem and classic. I was struck at the Planning Commission meeting last week for the 8899 Beverly Blvd. building by the developer's constant reminder of their respect for the building and their determination for adaptive reuse.

rdo believe we as a city ought to honor, and respect this outstanding example by master architects, Wurdeman and Becket. It is my opinion that had this building been maintained and preserved that it would be looked upon in a totally different light.

Thank you,

Cathy Blaivas

Attn. City Clerk, please include this email in the public records. Thank you.

1

David DeGrazia

From: Sent: To: Cc:

Yvonne Quarker Monday, August 11, 2014 9:12 AM Jennifer Alkire David DeGrazia; David Gillig

I

Subject: Fwd: Save the SMB Streamline Moderne building

Sent from my iPhone


From: Andrea Bardack <[email protected]> Date: August 10, 2014 at 11:17:58 PM PDT To: <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]> Subject: Save the SMB Streamline Moderne building


I am writing to highly encourage you to saving this very piece of architecture. Welton Becket is a master architect and too many of his masterpieces have already been lost. Preserving some of our past is vitally important to understanding the growth and evolution of the city. Could you imagine West Hollywood without Barney's Beanery? These are the types of buildings and business that help shape a city's character.

There are many examples of adaptive reuse and this is an opportunity to incorporate this building into the gateway project. West Hollywood is already developing so much of other areas, such as the Sunset Strip and tearing down some historic buildings (Tiffany theater, Scandia restaurant building.) Soon the original charm of what made this part of town iconic will have no resemblance of its past.

r

I hope you will consider that the public does feel passionate about some of its history and being able to retain it while simultaneously building for the future. This does not have to be an all or nothing project - there is a way to incorporate the old and the new and to make it just as glamourous and functional.

Please save this historic building!

Sincerely, Andrea Bardack

1

r

David DeGrazia

\

From: Lauren Meister <[email protected]> Sunday, August 10, 2014 4:33 PM Sent:

To: City Council Web Email Address


Subject: Melrose Triangle project

Dear Mayor D' Amico, Mayor Pro Tempore Heilman and honorable Council members,

The Melrose Triangle Project design has improved tremendously over the past 1 O+ years. I commend the developer and the neighborhood for working together so diligently over so many years and not settling in terms of design. However, I do have some concerns about traffic and the 193 8 Wurdeman & Becket Streamline Modeme building (historic resource) that I would like to share.

There are a number of feasible mitigations that, in combination, could help relieve some of the potential traffic impacts that will surely be created by this project. Below are some traffic mitigations suggested by traffic consultant Tom Brohard when he analyzed the Draft EIR for the West Hollywood General Plan 2035 for WHWRA back in July 2010. Many, if not all, of these may be applicable.

• Adopt a "Robust TDM" Plan for all development in the City • Prohibit left turns during peak hours or at all times • P.rohibit vehicle crossing and/or left turning traffic from minor side streets • Prohibit curb parking during peak hours or at all times to allow striping of additional through/right tum

lanes • Restripe roadways using narrow lanes so more lanes can be striped • Relocate bus stops to the far side of the intersection to avoid interference with right turns • Provide right tum green arrows for striped right tum lanes • Install state-of-the-art traffic signal system (like the City of Los Angeles) that adjusts timing in response

to actual traffic demand and provides an additional 10 percent capacity during peak traffic hours • For the longer term, the City could certainly identify "problem intersections" forecast to experience

significant delays together with localized widening strategies to add a lane or lanes in the immediate vicinity of the intersection. As the property at the intersection redevelops over time, the City would then obtain additional right of way as part of the approval of the development so the localized intersection improvement could be constructed. Each of the alternatives studied in the Draft EIR [General Plan] includes a certain level of property redevelopment, and the City should ~ork toward improvements at these "problem intersections" over time. In addition for the longer term, the potential for grade separated intersections should also be considered.

In addition, I would suggest:

• All tenants of Melrose Triangle (both commercial and residential) must be parked in the project's parking garage - they should not be allowed to purchase 1 R (resident/ guest) or 1 C (commercial) parking permits. [This would be consistent with conditions placed on virtually all new, large projects.]

• Regarding the north-south alley parallel to Doheny Gust east of Doheny, goes from Melrose to _ Rosewood) - make alley a one way and alternate direction of the one way from block to block. So alley

between Melrose and Rangely might be one way going north, the alley between Rangely and Dorrington might be one way going south, and so on. [Similar to what Bev Hills has done with alley parallel to Robertson, between Wilshire and Olympic).

1

• May also need to consider some traffic mitigation for alley that runs parallel to Melrose Gust north'of Melrose) between Robertson and Almont, as people may try to use as short cut as well - that one is more difficult because there are actually residential garages that are accessed from that alley.

• DEIR says that trucks would enter site from Melrose - I think that's not appropriate for Melrose, particularly with Melrose being the more "low rise" portion of the project, as well as representing the creative, design aspect that is Melrose. Trucks should enter on Almont or SMB.

• Evening users (after 7pm) of the parking garage should be forced to ingress/egress on Santa Monica Blvd or Almont. Use of the Melrose parking entrance/exit should be discouraged during evening hours except by residents.

• The intersection at SMB/Doheny/Melrose needs to be re-worked. Honestly, I don't know how-but it's a nightmare now, going to be even more of a nightmare with the additional cars, trucks, etc.

• Traffic lights on SMB, Doheny, Sunset, Beverly, etc., need to be synchronized w/LA and Beverly Hills. • Traffic calming devices/tools for Melrose (between Doheny and La Cienega) and Doheny (between

Beverly and Sunset) need to be studied. (Some traffic calming tools might actually make traffic worse on Melrose, especially where it is just one narrow lane each directfon.)

• Beautify Almont/Rangely cul-de-sac. [City has promised for years this would happen with the development of this project.]

Although it may not be conditioned under this project, the City must now seriously consider removing the existing "free" 2-hour parking on residential streets north and south of the project - making permit parking consistent with the Tri-West area (north of Melrose) - which only allows parking in the neighborhood for those with residential and commercial parking permits. There should be a sufficient number of parking spaces for visitors/patrons of Melrose and Robertson businesses in the four garages along Melrose; I.e., the Melrose Triangle project, the WeHo Park garage, the PDC and Restoration Hardware.

As far as the 1938 Wurdeman & Becket Streamline Moderne building on Santa Monica Blvd., ifthe City/ Applicant did not follow CEQA requirements with regard to this historic/cultural resource when conducting the Environmental Impact Report ("EIR"), then it needs to be addressed before the EIR can be certified. Also, has adaptive reuse of this building been considered, and if not, is this an option? It would be a shame to lose this piece of West Hollywood history without serious study, review and discussion.

Like many others in the community, I'd like to see how we can make this project work - taking into consideration the traffic concerns and the historic/cultural value of the Streamline Moderne building. Thank you.

Best regards,

L~

Lauren Meister [email protected] http.//www.meister4weho.com

Please follow me on ... Facebook: www.facebook.com/meister4weho Twitter @meister4weho - www.twitter.com/meister4weho https://laurenmeister.nationbuilder.com/donate

2

LAUREN MEISTER

it f."OR WEST HOLLYWOOD

If you have received this email in error, please contact Lauren Meister immediately (vm: 646-801-0337) Thank you.

3

August 7, 2014

City of West Hollywood Attention: Members of City Council 8300 Santa Monica Blvd. West Hollywood, CA 90069

Francis Pisani, AIA Consulting Architect

4419 Fulton Avenue #9 Sherman Oaks, CA 91423

Tel.: 646-239-7065


Ladies and Gentlemen,

I'm writing in reference to the Melrose Triangle Project with the hope that you will intercede with the proposed demolition of the building. As you know, this building is a rare example of Streamline Moderne commercial architecture in West Hollywood and may be the only known, intact example of the work of architects Wurdeman and Becket in the city.

That being said, its demolition can only result in a significant impact and loss to the heritage of the city of West Hollywood, so please stand behind the development of a more appropriate revised preservation alternative that retains the building as part of the project and meets all of the project objectives instead.

In closing, I humbly request that, this letter is made part of the official record.

8J$p~4 Francis Pisani, AIA

David DeGrazia

From: . Sent: To: Cc: Subject:

-----Original Message-----

Yvonne Quarker Thursday, August 07, 2014 12:40 PM Jennifer Alkire David Gillig; David DeGrazia FW: Jones Dog & Cat Hospital building/Melrose Triangle Project, 9080 Santa Monica Boulevard

From: Matt Emmer [mailto:[email protected]] Sent: Thursday, August 07, 2014 12:14 PM To: John D'Amico; John Heilman; John Duran; Abbe Land; Jeffrey Prang; Yvonne Quarker Subject: Jones Dog & Cat Hospital building/Melrose Triangle Project, 9080 Santa Monica Boulevard

As someone who regularly visits and spends money in West Hollywood, as well as a Los Angeles area resident who is very concerned about preserving our architectural heritage, I ask that you preserve the Jones Dog & Cat Hospital -building that is involved in the proposed Melrose Triangle Project.

The City of West·Hollywood has a duty to prevent the loss of historic resources where possible. The proposed demolition of the Wurdeman and Becket-designed Jones Dog & Cat Hospital building is unjustified and will result in a significant impact and loss to the heritage ofthe City. This building is a rare example of Streamline Moderne commerdal architecture in West Hollywood and is the only known, intact example of the work of master architects Wurdeman and Becket in the city.

Furthermore, the project EIR is flawed and inadequate. It fails to provide the necessary analysis to evaluate a range of viable preservation alternatives. A bona fide preservation alternative needs to be developed and fully considered. Therefore, please support a revised preservation alternative that retains the building as part of the project and meets all of the project objectives.

Indeed, the EIR has identified an environmentally superior alternative (Alternative 3) that retains the building, eliminates project impacts on a historic resource, and reduc~s traffic. However, the EIR includes very little detail regarding Alternative 3, and therefore it needs to be refined with specifics. ·

Please place this letter into the public record for the proposed Melrose Triangle Project. Thank you.

Matthew Emmer Sherman Oaks, CA

1

David DeGrazia


Yvonne Quarker Thursday, August 07, 2014 12:41 PM Jennifer Alkire David DeGrazia; David Gillig FW: Save the Wurdeman & Becket Streamline Moderne in the Melrose Triangle

From: Salpy Talian [mailto:[email protected]] Sent: Thursday, August 07, 2014 12:26 PM To: John D'Amico; Michelle Rex; John Heilman; Fran Solomon; John Duran; Ian Owens; Jeffrey Prang; Michael Haibach; Scott Svonkin; Abbe Land; Kiran Hashmi; Yvonne Quarker; [email protected] Subject: Save the Wurdeman & Becket Streamline Moderne in the Melrose Triangle

My name is Salpy Talian, and I am against the demolition of the Wurdeman & Becket Streamline Modeme at 9080 Santa Monica Blvd. Being the only example of streamline modeme architecture in West Hollywood, it would be a shame to see yet another cultural landmark in this cities history demolished and prevent future generations from appreciating its beauty. WeHo has a Schindler house, a Lloyd Wright house, and a Leland Bryant hotel, and now we can add a Wurdeman & Becket commercial building to such an impressive list of notable architects and buildings.

The Melrose Triangle can incorporate a contemporary development around the Wurdeman & Becket, much like the .. Arclight Cinerama Dome (also a Welton Becket design). This project is more than large enough to incorporate a building the size of the SMB Streamline Modeme.

Other notable works by Becket are the Capitol Records building, Petersen Automotive Museum, and Santa Monica Civic Auditorium. Becket is said to have helped shape Los Angeles' architectural landscape; having a Becket building in West Hollywood is an honor and example of WeHo's beautiful history. (It is also eligible for the California Register of Historic Places under Criterion 3)

,,

Please consider saving the rare and important SMB Streamline Modeme!

Thank you, Salpy Talian Los Angeles, CA

*Please include this letter in public record

1

David DeGrazia

From: Sent: To: Cc:

Yvonne Quarker Wednesday, August 06, 2014 6:55 PM Jennifer Alkire David DeGrazia; David Gillig

Subject: Fwd: Jones Dog & Cat Hospital building/Melrose Triangle Project, 9080 Santa Monica Boulevard

Sent from my iPhone


From: Xavier Arambula <[email protected]> Date: August 6, 2014 at 6:51:57 PM PDT To: <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <jprang@weho:org> Cc: <[email protected]> Subject: Jones Dog & Cat Hospital building/Melrose Triangle Project, 9080 Santa Monica Boulevard

City of West Hollywood Attention: Members of City Council 8300 Santa Monica Blvd. West Hollywood, CA 90069

SoCal has lost many beautiful and significant structures over the years due to private special interests and lack of political vision regarding the history of SoCal. In this case, it's West Hollywood's opportunity to be the guarding sentinel. It has a duty to prevent the loss of this historic resource. This is NOT a renewal resource. Once it's gone, it's gone forever.

Imagine if we still had the art deco Richfield building in DTLA? Or, conversely, tom down the Bullocks Wilshire building? Or, demolish the Orpheum Theatre on Broadway instead of rehabbing it? These are very unique structures that symbolize SoCal, and the 1938 building at

' I

9080 Santa Monica Boulevard, an early work by Wurdeman and Becket, is not only one of West Hollywood's few examples of Streamline Modeme commercial architecture but of all of the SoCal region.

The project EIR is flawed and inadequate in providing the necessary analysis to evaluate a range of viable preservation alternatives. I urge you to support a revised preservation alternative that retains the building as part of the project and meets all of the project objecti"'.es.

Please have my letter included as part of the official record.

Thank you,

-Xavier Arambula

1

Native Angeleno, lover of beautiful architecture, and frequent visitor of West Hollywood.

2

David DeGrazia


Wednesday, August 06, 2014 6:20 PM Jennifer Alkire

Cc: David Gillig; David DeGrazia; Abbe Land; Fran Solomon; Ian Owens; Jeffrey Prang; John D'Amico; John Duran; John Erickson; John Heilman; Kiran Hashmi; Michelle Rex; Scott Svonkin

Subject: FW: 1938 Streamline Moderne Building

From: Barbara Marko [mailto:[email protected]] Sent: Wednesday, August 06, 20·14 6: 19 PM To: City Council Web Email Address; Yvonne Quarker Cc: [email protected] Subject: 1938 Streamline Moderne Building

I am opposed to the demolition of the streamline moderne building at 9080 Santa Monica Blvd. The building is an important rare example of work by the highly regarded firm of Wurdeman & Becket and an outstanding example of the Streamline Moderne style in West Hollywood. The city of West Hollywood needs to protect this building from demolition and save it for future generations as an outstanding example of a beautiful and important architectural style that was once common in the Los Angeles area and is now practically nonexistent. Please include this letter in the public record.

Barbara Marko 8258 W. Norton Ave. #4 West Hollywood, CA 90046

1

David DeGrazia

From: Sent: To: Cc:

Yvonne Quarker Thursday, August 07, 2014 10:42 AM Jennifer Alkire

Subject: David DeGrazia; David Gillig Fwd: Melrose Triangle Project

Attachments: Melrose Triangle Project letter.pdf; ATTOOOOl.htm

Sent from my iPhone


From: "Slusher, Denise C - San Diego, CA" <[email protected]> Date: August 7, 2014 at 10:24:32 AM PDT To:"." <[email protected]>, "[email protected]" <mrex@wehc:i.org>, "[email protected]" <[email protected]>, "[email protected]" <[email protected]>, "[email protected]" <[email protected]>, "[email protected]" <[email protected]>, "[email protected]" <[email protected]>, "[email protected]" <[email protected]>, "[email protected]" <[email protected]>, "[email protected]" <[email protected]>, "[email protected]" <[email protected]> Cc: "Slusher, Denise C - San Diego, CA" <[email protected]> Subject: Melrose Triangle Project

Dear Sir or Madam,

I am writing to oppose the proposed demolition of the Streamline Moderne building at 9080

Santa Monica Blvd. Please see the attached letter.


Sincerely,

Denise Slusher

1

David DeGrazia

From: Sent: To: Cc:

Yvonne Quarker Thursday, August 07, 2014 6:47 AM Jennifer Alkire David DeGrazia; David Gillig

Subject: Fwd: Jones Dog & Cat Hospital building/Melrose Triangle Project, 9080 Santa Monica Boulevard

S~nt from my iPhone


From: Richard Wittman <[email protected]> Date: August 7, 2014 at 5:32:44 AM~PDT To: <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]> Cc: <[email protected]>, <[email protected]> Subject: Jo":es Dog & Cat Hospital building/Melrose Triangle Project, 9080 Santa Monica Boulevard

Dear Mayor D'Amico and Members of the West Hollywood City Council,

I am writing in reference to the Melrose Triangle Project at 9080' Santa Monica Boulevard. I want to urge you to make every effort to preserve the Jones Dog & Cat Hospital building. I am a professor of architectural history at UC Santa Barbara (Department of Art History) and a resident, not of West Hollywood, but of Downtown LA. Speaking as a professional architectural historian, let me say something fairly obvious: namely, that Los Angeles is a city with a very limited number of architecturally significant buildings from before 1950. We must therefore be extremely protective of the ones we have, and whenever possible resist the temptation to demolish them for reasons of expediency or cost-cutting. Once demolished, such historic buildings are gone forever. This important and attractive Wurdeman and Becket structure is worth preserving. My understanding is that the project EIR identifies a viable alternative solution (Alternative 3), one that still needs some work, but that accomplishes the important goal of preserving the building as part of the new development. I strongly urge ygu to adopt this or a similar measure, and to insure that the-Jones Dog & Cat Hospital building can remain, historically preserved, so that it may keep helping future generations have a fuller sense of the history of their city -- and keep inspiring the many people who love the elegance and grace of older buildings such as this one.

Please include this letter in the official record. Thank you.

1

Best wishes,

Richard Wittman

2

David DeGrazia

From: Sent: To: Cc:

Yvonne Quarker Thursday, August 07, 2014 6:47 AM Jennifer Alkire David DeGrazia; David Gillig

Subject: Fwd: Preservation of the historic building at 9080 SMB

Sent from my iPhone


From: Kevin Burton <[email protected]> Date: August 6, 2014 at 9:51:00 PM PDT To: <[email protected]> Cc: <[email protected]> Subject: Preservation of the historic building at 9080 SMB

Dear WeHo City Councilmembers,

I write to express support for preserving Wurdeman & Becket's Streamline Moderne building at 9080 Santa Monica Boulevard, which would be in keeping with the City's ongoing committment to historic preservation. As a native Southern Californian who has lived in the Ohio Valley, the east coast, and Europe, I respectfully suggest that local buildings that outwardly may seem less historically consequential than those from these other regions can nevertheless be very important to Southern California's heritage.

Preservation of this small building at or near its current location would provide an opportunity for a creative architect to incorporate it into the very much larger development proposed for this site. I think it might be helpful both to the City and to property developers if a requirement were 'instituted for all proposals dealing with a potentially historic structure to include an option either to incorporate or move it, rather than only proposing demolition.

Yours sincerely,

Kevin Burton Resident of West Hollywood

1

David DeGrazia

From: Yvonne Quarker Sent: Thursday, August 07, 2014 7:57 AM To: Cc:

John Duran; John Heilman; John D'Amico; Abbe Land; Jeffrey Prang Jennifer Alkire; David DeGrazia, David Gillig

Subject: Fwd: The Stream line moderne on Santa Monica Blvd

Sent from my iPhone


From: Bobby Safikhani <[email protected]> Date: August 7, 2014 at 7:54:35 AM PDT To: Yvonne Quarker <[email protected]> Subject: FW: The Stream line moderne on Santa Monica Blvd

-----Original Message-----From: Maggie [mailto:[email protected]] Sent: Thursday, August 07, 2014 4:45 AM To: City Council Web Email Address Subject: The Stream line modeme on Santa· Monica Blvd

I realize a big development woul potentially be great for West Hollywood, but I believe having a - real streamline modeme building would be better. Once you tear it down, it's gone for good and

I believe it's a regrettable decision. It's very short sighted.

Margaret Bailey

1

David DeGrazia


Wednesday, August 06, 2014 1:44 PM Jennifer Alkire

Cc: David DeGrazia; David Gillig Subject: FW: PLEASE save this remarkable example of Streamline Moderne

-----Original Message-----From: SHERRY MOORE [mailto:[email protected]]

Sent: Wednesday, August 06, 2014 1:23 PM . To: John D'Amico; Michelle Rex; John Heilman; Fran Solomon; John Duran; Ian Owens; Jeffrey Prang; Michael Haibach; Scott Svonkin; Abbe Land; Kiran Hashmi; Yvonne Quarker; [email protected] Subject: PLEASE save this remarkable example of Streamline Moderne

at 9080 Santa Monica Blvd. This is a rare gem and is eligible for registry. Tearing down t,hese beautiful architectural buildings for nondescript development projects is a crime to the city and to our greater society. Stop the demolition of this building. Please include this email in the public record. Thank you, Sherry Moore Huntley, WEHO

1

David DeGrazia

From: Sent: To:

Yvonne .Quarker Tuesday, August OS, 2014 1:34 PM David DeGrazia; David Gillig

Subject: Fwd: Melrose Triangle Project

Sent from my iPhone


From: Manuel Pablo Arnao <[email protected]> Date: August 5, 2014 at 1:29:34 PM PDT To: <[email protected]>, <[email protected]>, <lnfo@W estHoll ywoodPreservationAlliance.org> Subject: Melrose Triangle Project

Hi,

I am against the demolition of the Streamline Moderne building at 9080 Santa Monica Boulevard. I am requesting that the city of West Hollywood seek alternative measures to save and protect the building from demolition.Please include this letter in the public record.

I hope nothing happens to the building. Please keep me posted on any updates.

Thank you,

MP

1

David DeGrazia

From: Sent: To:

Yvonne Quarker

Monday, August 04, 2014 1:29 PM David Gillig; David DeGrazia

Subject: Fwd: MELROSE TRIANGLE Project. Letter of support to SAVE this building

Sent from my iPhone


From: Petra Westen <[email protected]> Date: August 4, 2014 at 1 :27:49 PM PDT To: "[email protected]" <[email protected]>, "[email protected]" <[email protected]>, "[email protected]" <[email protected]>, "[email protected]" <[email protected]>, "[email protected]" <[email protected]>, "[email protected]" <[email protected]> Cc: "[email protected]" <[email protected]> Subject: MELROSE TRIANGLE Project. Letter of support to SA VE this building Reply-To: Petra Westen <[email protected]>

Hello to all personsiinvolved,

This letter is in support to Save the building designated for demolition in the Melrose triangle project. I ask the current City Clerk to place this letter in public record.

I am asking all of you to come together and find a better solution for this building. A healthy balanced society needs its culture and history. It cannot be sacrificed for material gain. While Economic development is also very important, once again this cannot occure by sacrificing our

history, our sense of self, and the beauty created by those before us to share. When economic development chooses to make such sacrifices, it is not a healthy economy. it is not an economy meant to last with solid prosperity, because it is based on greed, and on the gain of the few. It is not a healthy economy truly interested in the benefits of the society at large.

I am sure that there are other prosperous options for this building, where it can continue to live, inspiring us with its amazing design, and be hosting some other business or activity that is profitable. I'd hope that you 'd be excited to face the challenge , and to do good in finding a better solution.

I trust that your intelligence, expertise, and good sense, and dedicated work, will allow you to find a winwin solution, and may this building become the living proof of such success.

Thank you for your attention

Sincerely

PETRA WESTEN 323.369.31.85 [email protected]

1

David DeGrazia

From: Sent: To:

Yvonne Quarker Monday, August 04, 2014 2:24 PM David DeGrazia; David Gillig

Subject: Fwd: SMB Streamline Moderne Building

Sent from my iPhone

Begin forwarded message: \

From: Fritters Fritters <hey [email protected]> Date: August 4, 2014 at 1 :45 :34 PM PDT To: "[email protected]''. <[email protected]>, "[email protected]" <[email protected]>, "[email protected]" <[email protected]>, "[email protected]" <[email protected]>, "[email protected]" <[email protected]>, "[email protected]" <[email protected]>, "[email protected]" <[email protected]>, "[email protected]" <[email protected]>, "[email protected]" <[email protected].>, "[email protected]" <[email protected]>, "[email protected]" <khashmi@weho.'org>, "[email protected]" <[email protected]>, "westhollywoodhistoryproj [email protected]" <westhollywoodhistoryproj [email protected]> Subject: SMB Streamline Moderne Building

Guys,

PLEASE do not destroy the SMB building on Santa Monica! It can easily be fixed up made a real centerpiece and a real draw! You'd be basically throwing money away to get rid of this! There is not another example of streamline moderne architecture in West Hollywood with such extravagant details and uniquely streamline moderne like the SMB Streamline Moderne - with its central tower with stainless steel blades between two flanking wings, stainless steel marquis with an elaborate fascia and soffit, original glass blocks with steel casement windows, rounded corners and horizontal redwood trim accentuating the curves.

Please save and restore this gorgeous building! I want to give you money there as I take photos!

M. Crowe Winnetka, CA

1

David DeGrazia

From: Sent: To:

. Yvonne Quarker Monday, August 04, 2014 11:39 AM David Gillig; David DeGrazia

Subject: Attachments:

Fwd: Save the Wurdeman & Becket Streamline Mo'derne in the Melrose Triangle imageOOljpg

Sent from my iPhone


From: Paul Tanck <[email protected]> Date: August 4, 2014 at 11:08:20 AM PDT To: "[email protected]" <[email protected]>, "[email protected]" <[email protected]>, "[email protected]" <[email protected]>, "[email protected]" <[email protected]>, "[email protected]" <[email protected]>, "[email protected]" <[email protected]>, "[email protected]" <[email protected]>, "[email protected]" <[email protected]>, "[email protected]" <[email protected]>, "[email protected]" <[email protected]>, "[email protected]" <[email protected]>, "[email protected]" <[email protected]>, "[email protected]" <[email protected]> Subject: Save the Wurdeman & Becket Streamline Moderne in the iylelrose Triangle

Please save this beautiful, historic structure. It will only do everyone good. Thank you.

I 0 -------------------------- I PaulTanck Office Services Supervisor 8648 Wilshire Boulevard Beverly Hills, CA 90211-2910 T: 310.854.4444 F: 310.854.0812

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David DeGrazia

From: Sent: To:

Yvonne Quarker Saturday, August 02, 2014 9·45 AM David Gillig; David DeGraz1a

Subject: 1

Fwd: Save the Wurdeman & Becket Streamline Moderne in the Melrose Triangle

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From: Tim Lutz <[email protected]> Date: August 2, 2014 at 9:37:08 AM PDT To: <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]> Subject: Save the Wurdeman & Becket Streamline Moderne in the Melrose Triangle

I Tim Lutz, a resident of West Hollywood, supports the proposed Melrose Triangle development but ONLY if the Wurdeman & Becket Streamline Modeme building is incorporated into the design.

Realistically, the Melrose Triangle will be developed. However, the historic structure at 9080 Santa Monica Blvd (the SMB Streamline Modeme) must be spared demolition and become part of the new development.

The SMB Streamline Modeme is eligible for the California Register of Historic Places under Criterion 3 - it embodies the distinctive characteristics of a type, period or method of construction (Streamline Modeme ); and it represents the work of a master architect (Walter Wurdeman & Welton Becket).


The SMB Streamline Modeme is the only known Wurdeman & Becket commercial building in West Hollywood. Welton Becket is said to have helped shape Los Angeles' architectural landscape; having a Becket building in West Hollywood is an honor (and tourist draw).

I would like this letter to be a part of public record.

Sincerely,

Tim Lutz 8535 West Knoll Drive West Hollywood, CA 90069

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David DeGrazia

From: Sent: To:

Yvonne Quarker Monday, August 04, 2014 10:04 AM David Gillig; David DeGrazia

Subject: Fwd: Save the Wurdeman & Becket Streamline Moderne in the Melrose Triangle

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From: Michelle Dean <[email protected]> Date: August 4, 2014 at 9:36:31 AM PDT To: Undisclosed recipients:; Subject: Save the Wurdeman & Becket Streamline Moderne in the Melrose Triangle

Good morning,

I would like to ask you to please do whatever you can to save the Wurdeman & Becket Streamline Moderne building in the Melrose Triangle. It is a shame that our society continues to practice the "out with the old, in with the new" mentality and destroy so many historic buildings so that they can be replaced with empty strip malls and the like. Please help to maintain the buildings that shape our history by helping to save this building. While I do live miles away in Fullerton, maintaining the architectural landscape of Southern California is everyone's reponsibility. I hope that this letter becomes a part of the public record and helps to inspire others to take part and voice their desire to save this building. Thank you for your consideration in this matter.

Sincerely,

Michelle A. Dean

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August 10, 2014

Re: Melrose Triangle Proposed Development Plan

From: Kate Eggert and Krisy Gosney, residents of West Hollywood, CA

Dear Mayor, Mayor Pro-Tempore, and Councilmembers,

We are writing to ask the City Council. not to grant the overriding consideration which would result in the demolition of the historic structure at 9080 Santa Monica Boulevard.

We support the Melrose Triangle development but only if it incorporates the majority of 9080 SMB, and that it leaves the structure in-situ.

According to Resolution No. PC 14-1087, Attachment B, demolition of 9080 SMB is an unavoidable aspect of the proposed development plan· in order to fulfill the proposed 4 goals in the General Plan, the proposed 2 goals in the Vision 2020 Strategic Plan, 2 of the Ongoing Strategic Programs, and 4 Community Benefits.

However, we believe 9080 SMB does not have to be demolished in order to meet any of the proposed development's General Plan or Vision 2020 Strategi~ Plan goals.

First, the proposed development's 4 goals in the General Plan:

1. Policy LU1 .3 - Encourage new development to enhance the pedestrian experience.

The actual location of 9080 SMB falls in the middle of Gateway Building A; it does not sit inside

the paseo nor inside the parking garage entrance (as the developer's lawyer and representative have stated). '

Incorporating 9080 SMB will not negatively affect crosswalks, sidewalks, and bicycle crossings.

2. Policy LU 1.13 - Seek to reduce the demand for motorized transportation by supporting land use patterns that prioritize the pedestrian, bicycle, and transit mobility options, and mixed-use development.

Incorporating 9080 SMB in the proposed development does not affect traffic patterns, bus routes bicycle parking, or carpool parking.

3. Policy ED 5.1- Strive to attract a variety of fashion, arts, design, and other complementary businesses to locate in the City.

9080 SMB is currently a commercial building, and the building sits in the area of the proposed development that is designated as the area for commercial activity (the ground level is designated as retail and the second level is designated as retail and office space in the proposed development).

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9080 SMB is currently listed for lease. Aecording to its online listing, 9080 SMB is already 10,293 square feet of potential art gallery, design show-room, and/or creative office space.

If incorporated into the proposed development, 9080 SMB does not cease to be useable space. In fact, if restored to its original, rare and unique Streamline Moderne design, 9080 SMB would mostly likely be highly desirable as a creative/design/retail space because of the building's historic and iconic status of being designed by two of the most admired, influential and wellknown designer-architects in the world, Walter Wur~eman & Welton Becket.

4. Policy H4.1 - Encourage and provide incentives for the development of housing in mixed-use and transit-oriented developments.

9080 SMB sits in the area designated for commercial use; the building's incorporation will not affect the inclusion of either market-rate or affordable housing units.

Incorporation also will not affect bus routes.

Second, the proposed development's 2 Primary Strategic Goals (in accordance with the City's Vision 2020 Strategic Plan):

1. Maintaining the City's Unique Urban Balance with Emphasis on Residential Neighborhood Livability

The Resolution brings up this Goal as 1 of the 2 Primary Strategic Goals, however, it does not address how the proposed development would fulfil the Goal.

In contrast, 9080 SMB has been a part of the city's unique urban balance and neighborhood ·livability since 1928. To incorporate 9080 SMB into the proposed development would be to maintain that balance and livability (and most likely enhance it).

2. Affordable Housing (enhancing affordable housing opportunities)

As stated previously, 9080 SMB is a commercial building and sits in the area for commercial businesses in the proposed development.

Third, the proposed development claims to be consistent with 3 of the Ongoing Strategic Programs (however, the Resolution only lists 2):

1. Promote economic development while maintaining business vitality and diversity.

The proposed development's overall square footage is 302,944 square feet- 82,021 square feet of retail and restaurant space, 137,064 square feet of office uses, and 76 residential units.

9080 SMB is only 10,293 square feet. And 9080 SMB is a commercial building which sits in the area designated for commercial use in the proposed development. So incorporating 9080 SMB should not interfere with the proposed development's promotion of economic development. In fact, having a historic building incorporated in the proposed development would most likely add

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to the promotion of economic development and the maintaining (if not significantly enhancing) the business vitality and diversity.

2. Upgrade existing buildings and infrastructure.

The proposed development will do the opposite of upgrading existing buildings. The proposed dev~lopment calls for the demolition of every existing buildir)g in the Melrose Triangle, including a rare, important, and historic building (9080 SMB).

In addition, under the heading 'Community Benefits', the Resolution details some of the community benefits provided by the proposed project include the following:

1. Affordable Housing:

9080 SMB is a commercial building. And it sits in the area of the proposed development designated' for commercial uses. Therefore, 9080 SMB will not' interfere with the affordable housing offered in the proposed development. ·

2. Tax Generating Uses:

9080 SMB is currently listed for lease as commercial space. According to its online listing, 9080 SMB is already 10,293 square feet of potential art gallery, design show-room, and/or creative office space.

If incorporated into the proposed development, 9080 SMB does not cease to be useable space.

In fact, if restored to its original, rare and unique Streamline Modeme design, 9080 SMB would mostly likely be highly desirable as creative commercial space thus continuing to provide longterm tax revenue for the City.

3. Mixed-Use Development:

9080 SMB is a commercial building which sits in the area designated for commercial use in the proposed development. It is consistent with the benefits and virtues of a mixed-use development located conveniently near several bus lines.

Furthermore, restoring the existing unique and admired Streamline Modeme building at 9080 SMB, of which community members already have an affinity, would be a draw for residentpatrons.

4. Western Gateway to the City:

Mixed use development is primarily a zoning term not a design style. Popular since the 1990's, mixed use zoning has become more and more common.

9080 SMB is eligible for the California Register of Historic Places under Criterion 3- embodies the distinctive characteristics of Streamline Modeme architecture, and represents the work of a

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master, Walter Wurdeman and Welton Becket. This makes 9080 SMB an authentic, architectural icon.

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9080 SMB is a building suitable and worthy of being the showpiece in the western gateway to West Hollywood, the Design District, and historic Boystown.

If 9080 SMB is incorporated into the design, then the following two General Plan goals would be

met as well: HP-3 To recognize the importance of historic properties as valuable cultural resources and to maintain and preserve these properties for future generations; HP-6 To utilize the City's cultural resources in a manner that assists the overall economic development of the

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City.

The Conclusion to the Resolution states that "after balancing the specific economic, legal, social, technological, and other benefits of the proposed project, the Planning Commission has determined that the unavoidable adverse environmental impacts identified may t;>e considered acceptable due to the specific considerations listed above which offset the unavoidable, adverse environmental impacts that will be caused by implementation of the project."

The concept of the unavoidability in relation to the demolition of 9080 SMB was accepted by the Commissioners. However, to date, that concept has never been proven.

In reviewing the EIR, Staff Report and the Resolution, the term 'unavoidable' is used several times, all without presenting any proof of that unavoidability .

. The Planning Commission did recommend that Council adopt an overriding consideration in order for the developer to demolish 9080 SMB.

In the Planning Commission meeting (in which the proposed development was discussed) the proposed development's representative, Jeff Seymour, was asked by the Chair if they tried to incorporate 9080 SMB into the proposed development. Mr. Seymour stated that they had tried every way possible to incorporate the building but could not. However, in an article that appeared in the LA Weekly online, Mr. Seymour stated that "the view was always that this building was going to be demolished and frankly that is still our intent."

(Two things brought up in the Planning Commission meeting regarding the location of 9080 SMB that also tipped the Commission toward recommending the overriding consideration- 9080 SMB sits 'where the parking garage entrance is planned, and 9080 SMB sits where the paseo is planned. However, neither is correct, which is obvious when a google-Earth image of the existing Melrose Triangle is compared to the proposed plan.)

Clearly, the incorporation of 9080 SMB into the proposed project has never been explored. This exploration is required before an overriding consideration is granted. Also there is no proof that the demolition of 9080 SMB is unavoidable.

And, as we've shown above, incorporating 9080 SMB into the proposed development does not interfere with the proposed development meeting the needs expressed in the City's General Plan and the Vision 2020 Strategic Plan.

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About Alternative 3:

Alternative 3, the alternative that incorporates 9080 SMB into the proposed development, roughly estimates that incorporating 9080 SMB would cause a loss of 72, 114 square feet to the overall proposed development (subtract the overall proposed development square footage from

' the table on page 5-6 by the overall square footage from the Alternative 3 table on page 5-16). 9080 SMB is only 10,293 square feet (according to a for-lease listing currently online and 1938 Wurdeman & Becket architectural plans). So it appears Alternative 3 is exaggerating the effect incorporating 9080 SMB would have on the overall proposed development.

Also, Alternative 3 claims that "this alternative would preclude the construction of Building A (the Gateway Building) and (mostly likely) a small portion of Building B2." This statement means that the in~rporation of 9080 SMB would prevent Building A and Building B2 from being built. But the report offers no proof to validate this statement.

So; we suppor:t the Melrose Triangle development but only if it incorporates the majority of 9080 SMB, and that it leaves the structure in-situ. And we ask the City Council not to grant the overriding consideration to demolish 9080 SMB.

We are asking for the majority of the building to be incorporated because that would most likely allow the building to still be eligible for CA and National Register.

Thank you for your time and thoughtful consideration.

Best,

Krisy Gosney Kate Eggert West Hollywood, CA

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Our Top 9 Reasons to Save the Wurdeman & Becket Streamline M,oderne at 9080 SMB

Realistically, the Melrose Triangle will be developed. However, the historic structure at 9080 Santa Monica Blvd (aka the SMB Streamline Moderne) should be spared demolition and become part of the new development.

Here are the top 9 reasons to save 9080 SMB:

#9 The 9080 SMB is eligible for the California Register of Historic Places under Criteria 3 - it embodies the distinctive characteristics of a type, period or method of construction (streamline Moderne); and it represents the work of a master architect (Walter Wurdeman & Welton Becket).

#8 There is not another example of streamline modeme architecture in West Hollywood with such extravagant details and uniquely streamline moderne like 9080 SMB - with its central tower with stainless steel blades between two flanking wings, stainless steel marquis.with an elaborate fascia and soffit, original glass blocks with steel casement windows, rounded comers and horizontal redwood trim accentuating the curves.

#7 9080 SMB retains most of its original integrity. The only changes made to the fa~ade exterior are - the front door is not original, a door west of the front door was added in the 1980s, some of. the glass in the steel casements have been replaced, and approximately 2 glass blocks have been replaced.

#6 9080 SMB is a rare and early example of the master architects Wurdeman & Becket. The building reflected Becket's early concept of Total Design'. This building is an incredible discovery - a previously unknown Wurdeman & Becket masterpiece!

#5 9080 SMB Streamline Moderne is the only known Wurdeman & Becket commercial building in West Hollywood. Welton Becket is said to have helped shape Los Angeles' architectural landscape; having a Becket building in West Hollywood is an honor (and tourist draw).

#4 West Hollywood has a Schindler house, a Lloyd Wright house, and a Leland Bryant hotel (art deco zigzag). Now we can add a Wurdeman & Becket commercial building to that impressive list of notable architects and buildings.

#3 9080 SMB is perfect for adaptive reuse and incorporation into a contemporary development, like the Cinerama Don:ie (also by Becket) which is now part of the Arclight Complex (Sunset Blvd/Ivar Ave). And we've been told a massive development like the Melrose Triangle is big enough to incorporate a building the size of the 9080 SMB. ·

#2 9080 SMB Streamline Moderne is highly visible. It sits on a major street (SMB), at a

prominent intersection (at Doheny), and at the border of two world-famous destinations (Weho and Beverly Hills). Many people already enjoy passing by 9080 SMB every day. With the building restored, it.can become a showpiece.

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#1 9080 SMB sits at the gateway to historic Boystown as well as the Design District. Boystown deserves a fabulous, extravagant and historic streamline modeme building at its gateway. Both the Design District and Boystown deserves to have a real and authentic icon at its gateway.

The discovery of Wurdeman & Becket, 1938 Architectural Plans, Promotional Cards, and Photographs of the 9080 Santa Monica Blvd Streamline Moderne

Very recently, the Getty Research Institute was gifted the following items from the family of Welton Becket: a Photo Album containing original photographs from 1938 of the redesigned/addition of the exterior and interior of 9080 SMB (Dr. Eugene C Jones' Dog and Cat

Hospital), and a Project Portfolio containing the original plans and promotional cards for the redesign/addition of the exterior and interior of 9080 SMB (Dr. Eugene C Jones' Dog and Cat Hospital).

The gift of the Photo Album and Project Portfolio is so new, that the Getty Research Institute has not catalogued it yet. Kate Eggert was allowed to view the contents and take digital photographs of the contents.

With the discovery of these materials, it is certain that Wurdeman & Becket (&Plummer) designed the fa9ade, the interior (Total Design), made an 20-25 foot addition to the east side of the building, and added a second story to back-half of the building.

Welton Becket's concept of "Total Design" was fueled by his and Wurdeman's frustration with the celebrity houses they would design in their particular style only to have the homeowner hire an interior decorator to design the interior in a completely different design style. So Becket came lip with Total Design, meaning Wurdeman and Becket would design both the interior and

exterior of a building.

We can tell by the photographs and the Interior Elevations that 9080 SMB reflects this Total Design. (To be eligible for Cultural Resource and/or historic register, a building only needs the exterior to comply with the Criterion. However, if any of Wurdeman and Becket's interior design still exists, that would be a major cultural treasure for the City, in a building that is already a historic gem.)

And then, with the discovery of this new material is the issue of rarity. Adrian Fine at the LA

Conservancy is calling this 1938 Wurdeman & Becket Streamline Moderne "rare", "a very important building," and "a rare example of Wurdeman and Becket's early work poised in a very visible place." We also know from Chris Nichols, a Becket scholar, that 9080 SMB was a previously unknown Wurdeman & Becket, thus adding to its rarity.

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The 'Why Now?' Question - Why was 9080 SMB not nominated as a CA historical resource?

The assertion that was put forth by the commissioners regarding the public having had several years to act on Cultural Resource is incorrect based on the following:

In 2004, there was an EIR done. The EIR contains a DPR form that was filled out by LSA (the

group conducting the EIR). The date of evaluation on the DPR is June 2, 2004. 1

This DPR states that 9080 Santa Monica Blvd is in "good condition" and that "the building appears to be eligible for listing on the California Register under Criterion 3 as a fine example of the streamline modem architectural style."

This DPR also states that 9080 SMB "does not hold a place of significance in the history of West Hollywood (Criterion 1). The building is not associated with any person important in history (Criterion 2), and the building is unlikely to yield information important in history (Criterion 4)"

A DEIR was prepared on 9080 SMB on January, 17 2008.

On January, 28 2008, the Historic Preservation Commission requests that LSA do, more

research on 9080 Santa Monica Blvd.2

A memorandum, dated April 22, 2008, from Lisa Williams at LSA was sent to "Jory Phillips, City of West Hollywood" who was a Senior Planner at the time. In the memorandum, LSA states that "research revealed that the building is an intact early example of the work of Walter Wurdeman and Welton Becket. ... LSA's earlier determination that the building appears eligible for the California Register under Criterion 3 is broadened to include association with the work of a rnaster."3

In the same memorandum,· it is also stated that the "(DPR) Update form contains this new

information and is appended to this memo. After the City accepts this memo, the DPR update form will be sent to the South Central Coastal Information Center at California State University, Fullerton."

The DPR Update is dated April 21, 2008.4

To date, we cannot find any record, which confirms that the DPR Update was filed with the South Central Coastal Information Center at California State University, Fullerton.

At the HPC meeting immediately following the receipt of LSA's memorandum on April 28th, 2008, (per the agenda located on-line), 9080 SMB was not on the agenda. Thus, it is most likely, neither the memorandum nor the new Wurdeman and Becket findings were discussed at this rneeting.5

(There was an April 14, 2008 HPC Special Meeting, which included an "In-Depth Review and Comments on the Historic Resources Survey Update Report." Based on materials we have, it can be assumed that HPC discussed the 2008 ARG survey. Again, 9080 Santa Monica Blvd and the new findings were not stated on the agenda.6

)

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-,

The next HPC meeting was held on July 28th, 2008. 9080 SMB was not on the agenda again. Thus, it is most likely, neither the memorandum nor the new Wurdeman and Becket findings were discussed at this meeting.7

A letter/email, dated March 12th, 2012, from Adrian Fine of the LA Conservancy was sent to David Garcia, Senior Planner. It stated the Conservancy's support for preserving 9080 SMB. Mr. Fine states that 9080 SMB is "a fine example of Streamline Moderne architecture .... And is in good condition and retains its integrity." However, Mr. Fine does not mention Wurdeman and Becket as being the architects.

Since Mr. Fine was with the LA Conservancy and was the Directory of Advocacy at that time, we can assume that he did not receive the April 22nd, 2008 LSA Memorandum and DPR Update since he did not comment on the new findings that master architect team Wurdeman and Becket designed and built the streamline modeme fa~ade we see today.8

In the HPC Special Meeting Agenda Packet date May 27th, 2014, the HPC Staff Report states that "the information was never brought back to the commission for review because the project

was put on hold for an extended period of time." The "information" the staff is referring to is the information contained in the LSA memorandum regarding Wurdeman and Becket being the architects of the re-design/addition of 9080 SMB.

Our conclusion- We see no indication that LSA's memorandum dated April 22nd 2008, in which they reveal Wurdeman and Becket as being the architects of the re-design and addition, was ever made public until the January, 2014 Recirculated DEIR ..

And we know for a fact that the HPC was not made aware of the LSA memorandum until the January Recirculated DEIR because the May 27th, 2014 Staff Report states this fact.2

In addition, we see no indication that the April 21st, 2008 DPR Update was filed with the South Central Coastal Information Center at California State University, Fullerton.4

So, according to our findings, as stated above, the public did not have access to the findings in the LSA memorandum and DPR Update about the Wurdeman and Becket findings until 2014.

Also, it can be concluded by our findings, that the last public word on the historic nature of 9080 SMB was that the HPC had ordered more research to be done on January 28th, 2008. Most , likely, the public was waiting for HPC to make public this new research before taking any action toward making 9080 SMB a Cultural Resource.

And it's shown in our findings that LSA's memorandum, regarding Wurdeman and Becket, was never brought to the public until sometime in 20~4. We don't know if it was simply, quietly posted somewhere on the weho.org site, or, if the first time the public heard of the Wurdeman and Becket connection to 9080 SMB was at the HPC meeting on May 27th, 2014.

Therefore, the assumption of the Planning Commission commissioners that the Wurdeman and Becket significance was known to the public for the last several years is an incorrect · assumption. ·

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A Brief History of Wurdeman & Becket (& Plummer)

9080 Santa Monica Blvd is a rare ~nd important example of the early work of master architects Walter Wurdeman and Welton Becket (and Charles F Plummer)-

As the history below will reveal, the techniques and style Wurdeman and Becket became famous and respected for, were started on 9080 SMB.

Wurdeman and Becket would go on to have a very large, national firm with many employees -however, when they worked on 9080 SM6 they had no employees so they personally had their hand in all aspects of the building's design and construction.

Also, Plummer died during the design of 9080 SMB, so the building is most likely the last design Plummer contributed to.

After graduating from the School of Architecture at the University of Washington in 1927, Welton

Becket studied at the Ecole des Beaux Arts, Fontainbleu for a year. When he returned to the

US, he worked several years as a junior designer for firms in Los Angeles and his native

Seattle.

Design work was scarce during the Depression, so Becket partnered with former classmate

Walter Wurdeman and together they moved to California. At times the two were paid in meals,

but they never turned down a commission- even for a great dane's doghouse.

Wurdeman and Becket then formed a partnership with the well-established Los Angeles

architect Charles F Plummer.

The trio gained considerable local publicity with their award winning design for the Pan Pacific

Auditorium in 1935. This celebrated structure facilitated their entry into Hollywood film circles.

The following years saw a series of residential commissions for' movie stars such as James

Cagney, Caesar Romero, and Robert Montgomery.

These residential designs were generally executed in traditional Period Revival style, however

Plummer, Wurdeman and Becket tried to design them with "honesty and authenticity." This

proved difficult, particularly if a client hired an interior designer after the home was completed

who would design the interior in a completely different style than the exterior. So Becket began

to develop his philosophy of "Total Design"--a research-based method that called for the

complete control of the desig'1, even the smallest details.

Thereafter, Becket encouraged clients to allow the firm to control all aspects of ~ design,

including master/site planning, engineering, all interior work, finishes, fixtures, and landscaping,

so that a unified and coherent building would be achieved.

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In this period, Plummer, Wurdeman and Becket designed Clifton's Brookdale Cafeteria in

downtown Los Angeles (1935); and the Dr. Eugene C. Jones Dog and Cat Hospital at 9080

Santa Monica Blvd, West Hollyw90d (1938).

The early plans for 9080 SMB show the firm's name 'Plummer, Wurdeman and Becket'.

However, later plans show only the names Wurdeman and Becket'. Plummer died in 1939.

9080 SMB is most likely the last structure Plummer contributed to.

With the build-up to World War II, work once again began to slow down. Wurdeman and Becket

were tasked with designing wartime housing units instead of mansions. But the overwhelming

amount of government work allowed them to hire more employees; completing public housing

and defense projects and positioning themselves well for the region's post-war construction

boom.

Now focused on larger commercial projects, Wurdeman and Becket's designs of the mid - late

1940s took on aspects of the Late Moderne and International styles.

Wurdeman and Becket's next big break came in 1944 from Bullock's Department ~tore (now

Macy's). They were asked by Bullock's president to design a store that exuded the Hollywood

glamour of the firm's designs for movie star homes. The result was Bullock's Pasadena, a

project dubbed "the store of the future."

Then came buildings for General Petroleum (1946) (now the Pegasus Apartments), and the.

Prudential Center (1947) on Wilshire Blvd, in Los Angeles.

By 1948 Wurdeman and Becket had over eighty employees and were featured in Time

Magazine and architectural publications.

In 1949, Wurdeman expectedly passed away. Becket took over sole leadership of the firm as

Welton Becket and Associates. The firm grew to be one of the largest architectural firms in the

United States, with headquarters in Los Angeles and offices in San Francisco, New York,

Houston, and Chicago.

Welton Becket and Associates completed numerous well known and high-profile projects

around Los Angeles, including such icons of mid-twentieth century Modernism as the Capitol

Records Building (1954-56) and the Cinerama Dome, the world's first concrete geodesic dome

(1963-1964).

They were also responsible for the Beverly Hilton Motel (1955), Santa Monica Civic Auditorium

(1958), Los Angeles International Airport Theme Building (1962, with Pereira & Luckman and

Paul R. Williams), and the Federal Office Building in Los Angeles (1966, with Paul R. Williams

and AC. Martin & Associates).

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In 1957, Welton Becket Associates created the master-plan for the city of Century City.

Welton Becket was also master planner for UCLA in 1948, and continued as supervising

architect for the campus until 1968.

Between 1964 and 1967, Becket designed The Music Center of Los Angeles County; a unified

complex with a landscaped plaza connecting the Dorothy Chandler Pavilion, the Ahm<;mson

Jheatre, and the Mark Taper Forum.

The Music Center may well reflect the most complete realization of Becket's Total Design'

philosophy. Becket's staff either designed, or had custom designed, all of the interior furnishings

and fixtures, carpeting, signage, lighting fixtures, restaurant china and flatware, and even the

menus and promotional brochures, annquncements, and programs for the facilities.

By the 1960s the firm had over 500 employees and several offices around the country. Becket

and Associates had built world's fair pavilions, a hotel in Cuba, and was completing a research

wing to their LA office.

In 1969, when Welton Becket passed away, the leadership of the firm was assumed by Becket's

son, MacDonald Becket. In 1987, Ellerbe Associates acquired Welton Becket Inc. The firm

continues today as Ellerbe-Becket.

A partial list of buildings that were also designed by Wurdeman and Becket (and Plummer):

Charles F Plummer ,(1879-1939)

Hawkinson House - 1920

Petitfils-Boos House, Hancock Pa~ section of Los Angeles, California - 1922.

National Register of Historic Places

Pig 'n Whistle Restaurant, Hollywood, CA- 1922. Renovated in 1999.

Maxime's Building - Los Angeles, CA - 1923

Casa Del Mar, Santa Monica, CA- 1926- National Historic Register Renovated in 1999

Schaber's Cafeteria #1, Los Angeles, CA - 1927-1928 Currently being restored to a French bistro.

Pan-Pacific Auditorium, Los Angeles, CA-1934. National Register of Historic PlacesDestroyed by fire in 1989.

Clifton's Brookdale Cafeteria- Los Angeles, CA - 1935 - Restoration started in 2011.

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Dr. Eugene C Jones Cat and Dog Hospital, West Hollywood, CA - 1938 (9080 Santa Monica Blvd). Eligible for California Register of Historic Places. (Plummer died before the plans were completed. Wurdeman and Becket finished the design/project.)

Walter Wurdeman (1903-1949)

Pan-Pacific Auditorium, Los Angeles, CA - 1934 - National Register of Historic Places.

Clifton's Brookdale Cafeteria- Los Angeles, CA - Currently being restored.

Dr. Eugene C Jones Cat and Dog Hospital, 1938 (9080 Santa Monica Blvd West Hollywood) Eligible for California Register of Historic Places

Armstrong, M. Burton, House, Los Angeles, CA

Bullock's Department Store, Pasadena, CA- 1947

Buffums Department Store, Santa Ana, CA

General Petroleum Building/Pegasus Apartments, Los Angeles, CA- 1947

House of Tomorrow, Los Angeles, CA - 1946

Innes Company Shoe Store, Los Angeles, CA

Jai Alai Auditorium, Manila, The Philippines - 1940

Los Angeles Home Show House for Kaiser Homes, Incorporated

Prudential Insurance Company of America, Prudential Square Building, Los Angeles, CA - 1948

Pueblo del Rio Public Housing, Vernon, CA-:. 1940-1941

Salvatori, Henry, House, Bel-Air, Los Angeles, CA-1941

San Fernando Valley Country Club, Woodland Hills, Los Angeles, CA:. 1945

Tilford's Restaurant, Los Angeles, CA - 1946

University of California, Los Angeles (UCLA), Campus Plans, Westwood, Los Angeles, CA -1948-1968

Wurdeman, Arthur, House, Brentwood, Los Angeles, CA

Wurdeman, Walter, House, Brentwood, Los Angeles, CA

Welton Becket (1902-1969)

Pan-Pacific Auditorium, Los Angeles, CA - 1934 - National Register of Historic Places.

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Clifton's Brookside Cafeteria, Los Angeles, CA - Currently being restored.

Dr. Eugene C Jones Cat and Dog Hospital, 1938 (9080 Santa Monica Blvd West Hollywood) Eligible for California Register of Historic Places

Bullock's Westwood Department Store #2, Westwood, Los Angeles, CA-1950

1st and Merchants National Bank, Richmond, VA

500 Jefferson Avenue Office Building, Houston, TX - 1963

Aetna Life and Casualty Company, Office Building, San Francisco, CA- 1969

Airways Hotel, Westchester, Los Angeles, CA-1963

Anaconda Wire and Cable Company, Office and Recreation Building, Orange, CA-1954

Beaumont, William, Hospital, El Paso, TX

Centinela Valley Community Hospital, Inglewood, CA - 1961

Cinerama Dome Theatre, Hollywood, Los Angeles - 1962-1963- National Register of Historic Places

Century City Master Plan, Century City, Los Angeles, CA

City of Los Angeles, Police Department (LAPD), Police Administration Building (PAB), Los Angeles, CA-1952-1955

City of New York, Department of Education, New Queens High School, Queens, New York, NY

City of Santa Monica; Civic Auditorium: Santa Monica, CA - 1958

County of Los Angeles, Music Center, Ahmanson Theatre, Bunker Hill, Los Angeles, CA - 1966-1967

County of Los Angeles, Mu~ic Center, Chandler, Dorothy, Pavilion, Bunker Hill, Los Angeles, CA- 1964-1967

County of Los Angeles, Music Center, Taper, Mark, Forum, Bunker Hill, Los Angeles, CA -1966-1967

Cullen Center, Master Plan, Houston, TX- 1962

Decker Square Office Buildings and Department Store, Bala Cynwyd, PA- 1968

Equitable Life Assurance Society of the United States, Office Building, Los Angeles, CA - 1967-1969

-Fluor Corporation, Headquarters Building, Irvine, CA- 1977-1981

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Great Wall Sheraton Hotel, Beijing, People's Republic of China

Greyhound Corporation, Bus Terminal, Downtown, Los Angeles, CA- 1966-1967

Hampshire Plaza, Manchester, NH

Hillsdale Shopping Center, San Mateo, CA- 1954

Hilton Hotels Corporation, Beverly-Hilton Hotel, Beverly Hills, CA- 1953-1955

Humble·Oil Building, Downtown, Houston, TX- 1963

Hyatt Corporation, Hyatt Regency Hotel, Dallas, TX

Kaiser Industries, Kaiser Center I, Oakland, CA - 1960

KTVU Channel 2 Television Studio, Oakland, CA

Lakewood Shopping Center, Bullock's Department Store, Lakewood, CA- 1964-1965

Lever Brothers Soap Company, Office Building, City of Commerce, CA-1951

Los Angeles Memorial Coliseum Commission, Los Angeles Memorial Sports Arena, Exposition Park, Los Angeles, CA - 1958-1959

Magnin, I., Department Sto~e #2, Seattle, WA- 1953-1954

Marina del Rey Hotel, Marina del Rey, Los Angeles, CA - 1963

Park Plaza Shopping Mall, Oshkosh, WI -1970 (3415)

Pierce National Life Building, Los Angeles, CA-1968-1970 (2212)

Port of Los Angeles, Los Angeles International Airport (uy<), Standard Oil Company of California, Gas Station, Westchester, Los Angeles, CA-1961

Port of Los Angeles, Los Angeles International Airport (LAX), Theme Building, Westchester, Los Angeles, CA-1957-1961

Public Beach Resort, Linda Isle, Newport Harbor, CA

Security Pacific National Bank (SPNB), Tower and Branch, Westwood, Los Angeles, CA- 1967

Shell Oil Company, Information Center Project, Houston, TX

Sheraton Hotel, Tehran, Iran -

Sherman Oaks Fashion Square, Bullock's Fashion Square, Sherman Oaks, Los Angeles, CA -1961-1962

Standard Federal Savings and Loan Association, Los Angeles, CA - 1953

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Tishman Office Building, Westwood, Los Angeles, CA - 1971

University of California, Los Angeles (UCLA), Ackerman Student Union, Westwood, Los Angeles, CA-1959-1960

University of California, Los Angeles (UCLA), Acosta Training Center, Westwood, Los Angeles, CA- 1965-1967

University of California, Los Angeles (UCLA), Campus Plans, Westwood, Los Angeles, CA -1948-1968

University of California, Los Angeles (UCLA), Humanities Building Project, Westwood, Los Angeles, CA-1953

University of California, Los Angeles (UCLA), Sproul Hall, Westwood, Los Angeles, CA- 1959-1964

Walt Disney World, Polynesian Village Hotel, Orlando, FL

Webb's, Del, International Airport Center, McCulloch Center, Los Angeles, CA-1962-1964

Webb's, Del, International Airport Center, McCulloch Center, Security 1st National Bank, Branch, Los Angeles, CA - 1962

Webb's, Del, International Airport Center, Westchester, Los Angeles, CA

WED Enterprises, Disneyland, Carousel Theatre, Anaheim, CA - 1967

Whitehall Hotel, Houston, TX - 1963

White Plains Mall, White Plains, NY

Worcester Center, Worcester, MA- None

Xerox Square, Downtown, Rochester, NY -1966-1968

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State of California - Tbe Ree.oaius Agency DEPARTMENT OF PARKS AND RECREATION

PRIMARY RECORD

Primary#~----------~~~---HRJI ____________ _

Trtaondal ___________ _

NRBPS~tuCocle~3~CS=----~---OtherLisdnp _____ ~~---~---------~ 'Rniew Code __ lle'riewer Date

Page ...l. of ...1... ~eeource Name or#: (Assigned by recorder) 9080 Santa Monica Boulcyvd Pl. Otberldeatller: __________________________________________________ _

•Pl. l«atloD: c Not fGr hlllieaflm • UDl'eltrided •L County _Lo.....,..s An-=-ae-les..._ _______ _ and (P2b Ind P2c or P2d. Aa.:h a Loadioli Map u ~.) *b. USGS 7.5' Quad Bg!m HilLt Dlde 1966 (l'Rl91J4l T.i..L; a J4W: Y'W'Si-4" SB B.M. c. Addraa 9080 §pt• Mgpiq BoWmtd 0tJ Weft Hollywggd Dp9006 ""'.......,.9._ __ d. UTM: (Giw more tbllo one for large IJldlor linmr mourcca) 7.aae ill~ 371811 DIE I J17'}Jl22 mN e. Odlel'Loc:atloaalDlda: '-_.i"_"'_....., •..• ..........,APN433~

~ Dac:tlpdGll: ~-............ .................................... ._ .. --.o'lbilt'MMIOrybaiJdinrfamriagdanm&a of the Stn:lmlino Modc:me Style waa CX>Utnx:8Dd in 1928. It bu a ftll roof, clld ill tK ad gravel, with ledp coping 111 lbe roof line. The Wills Ile clld in llucco. ~ dllrina the 1980I. Fenclttalioa COlllilta of. mix of tlliclul and modem aluminum frllnc fiud llld CllCUlml wiDdows. The fint Door of !be prilmry rflCldo ommm of a CClll1ral leceacd ca11y via a modem g1aa door bmellb a Umiimam door cuopy. 'lbia central ~ ii &mm1 by a coatimJoa1 horimml bllld of glaa block wiDdowa oa Clldl aide of lbe faclde. The xc:ond. m.y of dU CClll:Rl poltioll teum. Wllical bad& of dumhmm flutillg that mn mm the roof line to lbe q oth firsHrory door Clllopy. 'IbelDCOlld l1Uly ofdlc ramie U.cuned ccmm with .... blockwhldowl llultcondnue llUUDd the wall1. SewnJ altrratiOD1 to the pnipaty haw occuacd tblou&boat Ibo )'tllll. and leWll'll llldidona have been IDICle to the IOIOem elevldoa of the buildhla- In 1911, tlJWftl ... doon Md windowa wa'C iepllced. a new ltua:o flClde W lipplled. eec:md-1ay ldditiana "Wae mlde, and \lCl'l1'ldc tile WU mSded 91>thc rac.de.. The buiJdlllg 11 litualed oaaliewl lot, at the C011M1rofMelrose llcalewnl lill:iq llClrlh unrd Saa1aMonkaBoule¥ard. 'Ibo bllildiq ii in JUl>d oondltion, altlim llllD1 of ill on.- fellmel. llld itl integrity. Raoarce Aurtbatel: C1Jit_o111....., .1i1HP6i1JiLuccdl..,11'111"'&9'111icialill. 11...ProperlyaiileBJll.lL---------------

.,.;;;..~...;;;a--;.;;;=•ca~P;.;;1;.;;we=at;;.:_•....;;;;;;;;;;;ii._o....;;;;•;;;;;-;;;;;..._o-=;;;;....o.;...; .. ;;;;..._o.;;lilllllllt;:;:~c....;11:=;;.;• "'•Dllllkt=-....a.;;o..;;.;;.i;""'"L-.> 0ws.....,..,,.., (Ylow,-. 11 View to the ptb. &1J04

"'"· .,... r--.: hp; 2., 2004

'"1'10. ~ Tnc (Dm:rile) . . .

• Ptl.ltlport chadoll: (Cia suney report and odieraoun:.ea or enter "none.") Qdtmp1 Bpagn;ea b'SH'P""1 fw the MdgpF]iiapg)e froicct. Citv o{Wgt Hollywood. Ctlifomia. Pecembsr 2004. . A ...... lllftltl: Nooe •Locatioo Map CSbtdl Map OC.ootinuatioo Sheet DBailding, Structure, IDd Object Record C.An:haeological Recon1 CDistrict Record Clinear Feature Record CMilling Station RllOOld aRoct Art Reooid

cA.rtihct Record oPhotognph Record comer <List>-----------------------DPa 523A (1"5)

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State., Caliiil'll11 - Raaurce .\paq

DEPARTMENT OF PARKS AND RECREATION

LOCATION MAP

Primary#~---------~ RRl#~---~-------Trblo..W __________ _

•RmaaR!I Name or # (Auigned by recorder) 9080 Smia Monica Boule\'1lrd

*Scale: 1 :24.QQO

CORPSI.D3; I:CWR430\l'DPl'IDPll-SlmMoaial.pdf (7ntl/04) • Reqaired IDt'clnmlion 18of55

State of Clllifomla - The Resouras Aaeocy DEPARTMENT OF PARKS AND RECREATION BUILDING, STRUCTURE, AND OBJECT RECORD

Page..1.._of _J_

Primary# ___ ~-------HRI#~--~---~-~~--

NRHP Status Cede .... 3.,.c.,s ______ _ •Raource N11111e or#: (Assigned by recorder) 9080 Sama Mgpie& BouJmrd

Bl. Historic Name: _____________________________ _

Bl. Common Name: 9080 Santa Monica Bouleyard B3. o......- Ute: Ynlmnwp 84. Praent Use:._,Office,._,,=..=b::.:u..,iJd ... m_g.._ ___________ _

...S. Ardliledunl StJ1e:_..S:.tzmn.-,..U111nc.._M.....,.odmne_-... ______________________ _

•8'. Camarudionllilaory: (Con111:Uctioo dale, alt.eralioos, lllddateof aberdou) Buildlft&CODlttUc:llld m 1928. Building spice

addelf in 1960, 1966. llJd 1970. Jn 1981 the me.de WU n:tmdeled; IOlllC windows and doors 1Wl.'e iqUceci, a new Stuca>

facade ns applicd, and additions were made to the second amry.

"11'7. Mored~ llD No 0 Yes 0 Unknown Date: Original Localion: -----------"'BS. .... ,.....,. Ba. Arc:llilect: untnon b. Ballder: ..... u .... n.Jmnwn ............ _______ _ •&to. s11••re: 'l'llaneP11mpclalAm'UWPnlll4Dmm''P'P'1 Anll$1nJnm-WestHpllywood

Period of Slg111keN"e 1928-1980 Prepert, ~ QznmmW 811jkfing Applicn•I! Crltaia._.3'--~~--(Dilcull imparlDce la 11:11111 af llilalrical. or •cldleclw,. ClGllleltt • dliftmd by ....... pmtod. llld .,...11Xlf18. A1'o lddrw inlqJrity.)

nil tWHllaly buildiq. built in 1928, ii a early eulJllllc al the StrMmllne Modane Style. Dahed froOl tbe clelliled and opalent Art Deco StJte, Scream1ine Modeme brob with the an:hiteclmll lnlditiaa of reviW!g biRJdcal llyla. Slrcamllm: Modemo aft'mld 1 llilllple al 1be flllln, wilb anooth fKldea llld hmiZOllllll bands al windows.ht oflBn wrapped around comen llld unmb!nupBl borizomal Unea. It u witnown for what JllllpcllO die buildingwu orisinallYCOllltnmd. PIOm l9SOto 1981. die building WIS Uled U 1dogbolpital, awned llld opellllrid byR. Nidlol.Smith, D.V .M. A pr-ae IDd laidence were loc-.1 IO die tar of the ftllideia; dae were demolilbed in 1959 llld 1980, ~.The building ii In good condition, IDd despite undergoiq le'Ycnl mnodela it ltill rctUal IDlllY of ica oripaJ ,_.. m the primuy flClde.. The buiJdlns ...,.n ID be etiilble for lilthis m die CtHfomia Rep.lr.r ullda Cdcaion 3 u a fine e.umplc al die Sllcamlinc Modrme 11c:ldllictwa1 aty1c. Al1boap the baiJdiac Wiii built ha tbe 1920s whm Weet Hollywood- a dewlopng cammmity, tbe bai1ding doea not:ldd 1 pl.:e al lipfficanoc in lhll billoly al Wut Hollywood (Critierioo I). The building ii not mndallDd with Ill)' perllOll important in bil!Qy (Crilaioa 2). IDd die balJdina ii unlibly co

. yield iDfomldoa impodlllt in hiltllly (Cdla:ion 4).

BU. Addtdomllmlane AUrtbatll: (Liltallrii.tm 111i1-n>.------------------•u. JWereacm: GI._ PIUI m collaboratim with the Loi ADad.ct Coucnuq, Iuliu1 Sbahmu ud BRKlC Bodmcr 1981 1111 ~of Ltn Alf8.Ju. ROleb9d Boob, Los ADPt. CalibDia.

Bui.ldina Pami11. Oii file, City of Weet Hollywood.

1926, 1950 Los Anples Ccanty Sanborn Fire Insurance Map .. p. 2047, Vol 20

Bl.3. Remarkl: *814. Enl:aator: Juelich MIJ"!in. I.SA Aaocutr.s Inc.

20 &ptm: Parle, Suite 2QQ. Irvine, c;eutmu ~ oCEYllluat1on: ..,6(W4 ...... ...._ __________ _

(This space reaerw:d for official COIDIJICnts.)

DPR S23B (1195)

·- n -.. l f'

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HISTORIC PRESERVATION COMMISSION COMMISSION CONS ID ERA TION

MAY 27, 2014

SUBJECT:

INITIATED BY:

REVIEW UPDATED CULTURAL RESOURCES ASSESSMENT FOR NEW MIXED USE PROJECT PROPOSED FOR SITE BOUNDED BY SANTA MONICA BOULEVARD, MELROSE AVENUE, AND ALMONT DRIVE (MELROSE TRIANGLE).

DEPARTMENT OF COMMUNITY DEVELOPMENT (Jennifer Alkire, Senior Planner) (Emily Stadnicki, AICP, Senior Planner)

STATEMENT ON THE SUBJECT

This item is intended to provide additional information as requested by the Historic Preservation Commission on January 28, 2008 regarding the proposed demolition of a building considered to be eligible for listing as a Cultural Resource located at 9080 Santa Monica Boulevard. The demolition is being considered in conjunction with a project located at 9040-9098 Santa Monica Boulevard , 9001-9035 Melrose Avenue, and 601-633 Almont Drive known as the Melrose Triangle Project.

RECOMMENDATION

Review the additional information regarding 9080 Santa Monica Boulevard, and provide comments to the Planning Commission and City Council.

BACKGROUND

In 2003, the City of West Hollywood received an application for a new mixed-use project located on the site, known as the Melrose Triangle, bounded by Santa Monica Boulevard, Melrose Avenue and Almont Drive on the western edge of the City.

The proposed project is a five-story mixed-use project consisting of 76 residential units, approximately 82,000 square feet of restaurant and retail uses, and approximately 137 ,000 square feet of office. The proposed development would consist of three primary structures above four levels of subterranean and semi-subterranean parking. The proposed project is located on the site bounded by Santa Monica Boulevard to the northwest, Melrose Avenue to the south and Almont Drive to the east and is known as the Melrose Triangle Project.

On January 28, 2008, the Historic Preservation Commission reviewed and provided comments on the original Draft Environmental Impact Report. At that time, the Commission asked for further information regarding the building at 9080 Santa Monica Boulevard, a Streamline Modeme building that has been identified as potentially eligible for listing on the California Register under Criterion 3, and would be demolished as part of the larger Melrose Triangle Project.

Page 1of3

Information was gathered in response to this request. A letter dated April 22, 2008 is provided in the Cultural Resources Assessment (Exhibit A) addressing the request for further information made by the HPC. However, the information was never brought back to the Commission for review because the project was put on hold for an extended period of time.

Since 2008, the project has undergone several revisions, and the Draft Environmental Impact Report (EIR) was recirculated in the beginning of 2014 to address the changes. The finding that the building at 9080 Santa Monica Boulevard is potentially eligible for listing was not altered in the recirculated draft. Demolition of the building is identified in the EIR as an unavoidable significant impact of the proposed project.

The comment period for the Recirculated Draft EIR closed on February 17, 2014 and City staff is finalizing responses to the comments. The full Final EIR will be available for review prior to the Planning Commission meeting, currently scheduled for June 19, 2014.

This item is brought before the Historic Preservation Commission at this time to address the additional information that was requested and gathered in 2008. No action is required by the HPC on either the Draft EIR or the proposed project, however, HPC comments on the historic nature of 9080 Santa Monica Blvd. will be carried forward to the Planning Commission and City Council in the form of the minutes of the this meeting, and considered during the decision process.

ANALYSIS

In order to construct the proposed project, all buildings on site would be demolished, including 9080 Santa Monica, a Streamline Modeme style building that was constructed in 1928.

Page 2 of 3

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The structure located at 9080 Santa Monica Boulevard is a two-story building that was originally constructed in 1928. According to Los Angeles County Assessor's records, it appears that additional work was done to the building in 1939. This additional work is was designed by Wurdeman and Becket, the architectural team to whom many Streamline Modeme buildings in the Los Angeles region are attributed, including the now-destroyed Pan-Pacific Auditorium.

Because of the association with this noteworthy design team, the site has been evaluated and found to be potentially eligible for listing as a Cultural Resource at the state and local levels. As mentioned previously, demolition of the building is identified in the Environmental Impact Report as an unavoidable significant impact.

In addition to the Cultural Resources Assessment (Exhibit A), plans of the proposed project are attached as Exhibit B for review. The entire Recirculated Draft Environmental Impact Report is also available for your convenience at http://www.weho.org/city-hall/download-documents/-folder-628.

SUMMARY

New information has been gathered as requested by the HPC in 2008 regarding the history of the building at 9080 Santa Monica Boulevard. Staff asks that the HPC review the additional information and provide comments to the Planning Commission and City Council.

EXHIBITS

A. Cultural Resources Assessment B. Project plans and elevations

Page 3 of 3

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LS A l.!<A <\~ ~ t'H 14ff, 'i . I~ {' .

I ~0(1 row~ A\· t~c. £ . 'i:\' : 1,: 2D1J

Rl\-El!tll'•f , c·A.f.fftl N.KJA. 4ill~0 7

9~1.?IJ.9 .110 re.1. 9~ 1.1 11. 4 21 7 FAX

MEMORANDUM

Apri I 22. 2008

TO, Jory Phillips. City of West Hollywood

Lisa Williams. LSA Associates, Inc.

l!ERkF.LE.'

t' A9't.iBA0

COLMA

fOICl (' ()ll 1S $

Melrose Triangle Project - Supplementary Research (CWH430)

,.OIH I alCH"l(lND

In July 2006. LSA Associates, Inc. (LSA) prepared a cultural resources report for the Melrose Triangle Project, located on a 3.05-acre triangular parcel at the comer of Santa Monica Boulevard and Melrose A venue in the City of West Hollywood, California. In the report, Architeccural Historians Judith Marvin and Shannon Carmack found that the building at 9080 Santa Monica Avenue appeared eligible for the California Register of Historical Resources (California Register) at the local level under Criterion 3 as a good ex.ample of the Streamline Modeme style. When they recorded the building. they derermined that the building was constmcted in 1928. which would be very early for the architectural style.

On January 28. 2008, the West Hollywood Historic Preservation Commission asked LSA to conduct further research on the building to confinn the date of construction and determine whether later alterations influenced its architectural style. Architectural Historian Tanya Sorrell conducted this research in April 2<X>8.

Research consisted of a review of Sanborn Fire Insurance Maps. City Directories, the Los Angeles Times historical inde.ii;, and Los Angeles County Assessor's Maps for information related to the subject property. These sources revealed new infonnation related to the construction of the building and the nature of later alterations.

According to a Los Angeles Times article dated March 4, 1928. veterinarian Eugene C. Jones obtained a building permit for the construction of a veterinary clinic at 9088 Santa Monica Avenue for $16,000. which was the former address of the building at 9080 Santa Monica Avenuc. 1 Although the architectural style of the building was not indicated in the article, architect/builder Frank. F. Rasche designed the 1928 building. 2 In 1938. Jones obtained another pennit to make $30,000 wonh of alterations to his veterinary clinic.3 These dates were confinned by a review .of Los Angeles County Assessor's maps, which recorded the first improvement on the propeny in 1929 (which often means it was constructed the year before) and recorded a $1.000 jump in the value of improvements lo the property in 1939.4

1 Sanb<im Fire lmur:mce Maps 1906-1950. volume 20. sht't'l 2047: Lns Ang.elC'S City Directory. 1936. l.o.~ Angt'lt'.1 f1mo . .. AJJ SouthlanJ Building Gain~ ... 3/4/J.cns. l~vailahlc online. Lo~ An11le-~ Public Library /•>S .A.ngelt•J 71111eJ. "Hospital for Pets Will Open: ' 812911928. I 11J Allk<'/,,.1 Tirnu ·'f111prove11.11:nts Total Cost of $50,000; · 511.'l 9.11' l1$ An)!l'lc~ County M~cs:.<.>r s Map~ 1925-! 9.1 I and !QJ2--194<l. MD .i46. paAc 22

f·S\ 1 ? 1 1 ' \C k_,. "I .\I 23of55

I ~

l.- SJ. ,\S, ~- !j( ' I A 1 t .S J ~l ,

To design the alterations. Jones hired the firm of Wurdeman and Becket, the archiC<..-cls who had a few years earlier in 1935 entered the winning design for the Pan-Pacific Auditorium. The Pan-Pacific Auditorium. which was destroyed by fire in 1989. was considered by architectural historians to be one of the best examples of the Streamline Modeme style in Los Angeles5

. Wurdeman and Becket won sever.ii commissions after the Pan-Pacific Auditorium, including Tilford's Restaurant (1947. now a Metro office), Bullocks Pasadena (1947). Buffum's Department Store (1949), and several residences.6

After Wurdeman's death in l949. Welton Becket went on to design several landmark commercial and institutional buildings in the post-World War II era, including UCLA Medical f'..enter (1953), LAPD Parker Center (1955), the Capitol Records Tower (1956), the LAX Theme Building (1%1), and the Cinerama Dome in Hollywood ( 1963). 7

This new information confirms that the buiJding at 9080 Santa Monica A venue was originally constructed in 1928 but was remodeled in 1938 to reflect the Streamline Modeme style it has today. Furthermore.' research revealed that the building is an intact early example of the work of Walter Wurdeman and Welton Beck.et, notable Los Angeles architects whose work included many important examples of Mid-Century Modem architecture. LSA's earlier detennination that the building appears eligible for the California Register under Criterion 3 is broadened to include association with the work of master. A Department of Parks and Recreation (DPR) Update form contains this new infonruition and is appended ro this memo. After the City accepts this memo, the DPR update form will be sent to the South Central Coastal Information Center at California State University, Fullerton.

1 Whiffcn. \.1an·us AmNic11n Arclii11·c1urc liner 1780 MIT Pres~ . 19'12. " ArchnectDll . ti rm ~carch . ··wurdcman m1d Becket " Databa.'c hosted by Uni"ersity of Wa~hin)!tt•o. 200~

httf'\:/!Jigilai lib \\-ash!ngton ed11lf'h.plan:h11cctlmJn.hunl He~~. Alan. " Bu1h hy Beckel." In /.1.1.• :\11?£'11'.\ FMum for i\ rchit1•cmre a11d LlE· ~ic11 AJapt<"<l from 1. rnra1i<.~ <.lclivcred <JI ··B uil! b)- lk~·kct : Ccmcnnial ('elebratmn ·· ~fa1d1 4. 2CXJ3_ organucdlh<>~ted f>)' the· l.1\ (\in~eT\·:inc} Mo1krn Cummincr, ;i n,i [lr(•1-1ou<.fy r•uh !J ~hr;f !!111-,,. :ll'c'nmranying- l'ataloi! I dn>tnJ'. gitid,•

2

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State of California •The Resources Agency

DEPARTMENT OF PARKS AND RECREATION

CONTINUATION SHEET

Primary#----------

Trinomial ---------~

Page _1 _ of __ _ "'Resource Name or#: (Ass igned by recorder) 9080 Santa Monica Boulevard

*Recorded hy Tanya Rathbun S0<rell, M A., LSA Associates. Inc. *Dace: 412112008 Continuation _x_ Update

Statement or Significance: According to a Los Angeles Times article dated March 4. 1928, veterinarian Eugene C. Jones obtained a building pennit for the construction of a veterinary clinic al 9088 Santa Monica Avenue for $16,000, which was the fonner address of the building at 9080 Santa Monica Avenue. Although rhe architectural style of the bu ilding was oot indicated in the article, architect/builder Frank F. Rasche designed the 1928 building. In 1938. Jones obtained another permit to make $30,000 worth of alterdtions to his veterinary clinic. These dates were confirmed by a review of Los Angeles County Assessor's maps. which recorded the first improvement on the property in 1929 (which often means it was constructed the year before) and recorded a $1,000 jump in the value of improvement.<; lo the property in 1939.

To design the alterations Jones hired the finn of Wurdeman and Becket, the architecls who had a few years earlier in 1935 won the commission to design the Pan-Pacific Auditorium (ibid, architecture book). The Pan-Pacific Auditorium, which was destroyed by fire in 1989, was considered by many architectural historians to be one of the best examples of the Streamline Modeme style in Los Angeles. Wurdeman and Becket won several commissions after the Pan-Pacific Auditorium. including Tilford's Restaurant (1947. now a Metro office), Bullocks Pasadena 0947), Buffum's Department Slore (l 949), and several residences. After Wurdeman' s death in 1949. Welton Becket went on to design several landmark commercial and institutional buildings in the post-World War II era. including UCLA Medical Center ( 1953 ). LAPD Parker Center ( 1955). the Capitol Records Tower (1956), the LAX Theme Building ( 1961 ). and the Cinerama Dome in Hollywood ( J 963 ).

This new information confirms that the building at 9080 Santa Monica Avenue was originally conslructed in 1928 but was remodeled in 1938 to reflect lhc Streamline Modeme style it has today. Furthennore, research revealed that the building is an intact early example of the work of Walter Wurdeman and Welton Becket, notable Los Angeles architects whose work included many important examples of Mid-Century Modern architecture. LSA' s earlier determination that the building appears eligible for the California Register under Criterion 3 is broadened to include association with a notable architect.

References: ArchitectDB. firm search: "Wurdeman and Becket." Database hosted by University of Washington, 2005. https://digital .lib.washington.edu/phplarchi1ect/index..html

Hess. Alan. "Built hy Becket." In Los 1t11geles Forum/or Arcliitec111re and Design. Adapted from remarks delivered at "Built by Beckel: Centennial Celebration:· March 4, 2003. organized/hosted by the LA Conservancy Modern Committee, and previously published in the accompanying catalog/driving guide.

Los Angeles City Directory. 1936

l..os Angeles County Assessor Maps 1925-1931 and 1932-1946, MB 446. page 22

Lns AnKele.t Time~ . ' 'All Southland Building Gains .. , J/4/ J 928.

1 l.rir A11xele.1· Times . .. Hospital for Pets Will Open," 8/29/1928.

lfls tl11gele.r Times. " Improvements T<ltal Cos! of $50.000 ... 51111938 .

Sanhorn Fire Insurance Map~ 1906-1950. volume 20. ~ hect 2047

Whiffcn . MarClt l. . American Arcltiteclltre .~illn' 1780. MIT Press. 1992.

nrR 5BL 0195> "'Required lnfol"mation

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.iii:iiii=== HISTORIC PRESERVATION COMMISSION REGULAR MEETING AGENDA Monday, April 28, 2008- 7:00 P.M . Plummer Park Community Center, Room 6

•••

7377 Santa Monica Blvd, West Hollywood, California 90046

To comply with the Amencans with Disabilities Act of 1990, Assistive Listerung Devices (ALO) will be available for checkout at the meeting. If you require special assistance to attend (e.g., transportation) or to participate in this meeting (e.g., a signer for the hearing impaired), you must call or submit your request in writing to the Department of Community Development at (323) 848-6417 at least 48 hours prior to the meeting. The City IDB line for the hearing impaired is (323) 848-6496.

NOTE: Any agenda item which has not been initiated by 10:30 P .M. may be continued to a subsequent Historic Preservation Commission Agenda.

This agenda was posted at: City Hall, the Community Development Department Public Counter, the West Hollywood Library on San Vicente Boulevard, Plummer Park, and the West Hollywood Sheriffs Station.

Reminder: please speak clearly mto microphones and turn off all cellular phones and pagers. For additional information on any item listed below, please contact David DeGrazia, Historic Preservation Commission Staff Liaison at (323) 848-6475.

1. CALL TO ORDER

2. ROLL CALL

3. APPROVAL OF AGENDA: The Historic Preservation Commission is requested to approve the Agenda. Recommendation: Approve the Agenda of Monday, April 28, 2008 as presented.

4. APPROVAL OF MINUTES: The Historic Preservation Commission is requested to approve the minutes of prior Historic Preservation Commission meetings. Recommendation: Approve the minutes of:

A. MARCH 24, 2008

5. PUBLIC COMMENT: This time has been set aside for members of the public to address the Historic Preservation Commission on any item on the agenda, except those set for public hearing. The public may also address items of general interest within the subject matter jurisdiction of the Historic Preservation Commission. Although the Historic Preservation Commission values your comments, pursuant to the Brown Act, it generally cannot take any action on items not listed on the posted agenda.

6. CONSENT CALENDAR: None.

7. EXCLUDED CONSENT CALENDAR: None.

8. COMMISSION CONSIDERATION: None.

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Historic Preseivation Commission Agenda Aplil28,2008 Page 2 of 5

9. PUBLIC HEARINGS:

A. , 1228 N. FLORES AVENUE Request for Local Cultural Resource Designation of a single-family bungalow and detached garage constructed in 1918 and located at 1228 Flores Avenue ,in West Hollywood. Applicant: Timothy Furlong Location: 1228 N. Flores.Avenue Planner: Jennifer Alkire, Associate Planner Recommendation: Staff recommends that the Historic Preservation Commission hold a public hearing, consider all pertinent testimony, and adopt Resolution Number, HPC 08-77 recommending that the City Council designate the structure as a Local Cultural Resource.

B. Design Center PDC Green Building The proposal is to construct a pedestrian skybridge connecting the Pacific Design Center, PDC Green Building north elevator rotunda and the PDC Red Building garage. Applicant: David Thompson and James Arnone Location: 8687 Melrose Avenue Planner: Jory Phillips, Senior Planner Recommendation: Approve the application and adopt Resolution No. HPC 08.'..78: ua resolution of the Historic Preservation Commission of the city of West Hollywood approving certificate of appropriateness (COA) 2008-005 to allow cons~ruction of a pedestrian skybridge to connect the PDC Green Building north elevator rotunda and the PDC Red Building garage at the Pacific Design Center located at 8687 Melrose Avenue, West Hollywood, California", (Exhibit A).

10. NEW BUSINESS: None.

11. UNFINISHED BUSINESS: None.

12. ITEMS FROM STAFF:

A. UPCOMING PROJECTS: Staff will update the Historic Preservation Commission on projects that have been submitted to the Planning Division that may require action by the Commission at a future date.

13. HISTORIC PRESERVATION COMMISSIONER COMMENTS: The Historic Preservation Commissioners are given this opportunity to make any general comment, ask questions or make requests of staff.

14. PUBLIC COMMENT: This time is set aside for the public to address the Historic Preservation Commission on any item of interest within the subject matter jurisdiction of the Commission that could tJOt be heard under Item 5 at the beginning of the meeting.

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Historic Preservation Commission Agenda April 28, 2008 Page 3of 5

ADJOURNMENT: The Historic Preservation Commission will adjourn to a regularly scheduled meeting of the Historic Preservation Commission on Monday, June 23, 2008 at 7:00 PM at Plummer Park- 7377 Santa Monica Blvd., West Hollywood CA 90049

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Historic Preservation Commission Agenda April 28, 2008 Page4 of 5

HISTORIC PRESERVATION COMMISSION

Danny Castro, Chair Richard Azar, Vice Chair Bruce Kaye, Commissioner

Timothy Felchlin, Commissioner Victoria Joyce, Commissioner Edward Levin, Commissioner Catherine Hahn, Commissioner

David DeGrazia, Staff Liaison Sharita Houston, Commission Secretary

AGENDA POLICIES

The Historic Preservation Commission considers a range of requests for certificates of appropriateness, cultural resource designations and historic preservation policy matters, and conducts public hearings on many of its agenda items. Due to the number, complexity and public interest associated with many agenda items, meetings of the Historic Preservation Commission are generally lengthy. The Historic Preservation Commission makes every effort to proceed as expeditiously as possible; your patience and understanding is appreciated.

REQUEST TO SPEAK on an item must be submitted on a Speakers Request Form and submitted to the Historic Preservation Commission Secretary. All requests to address the Historic Preservation Commission on Public Hearings items must be submitted prior to the Historic Preservation Commission's consideration of the item.

CONSENT CALENDAR items will be acted upon by the Historic Preservation Commission at one time without discussion, unless a Historic Preservation Commissioner pulls a specific item for discussion. 1

PUBLIC HEARINGS PROCEDURES on each Public Hearing item include presentation of a staff report; Historic Preservation Commission questions directed to staff; a ten (10) minute presentation by the project applicant or applicant's representative or team, if any; Historic Preservation Commission questions directed to the applicant; three (3) minutes (in order to facilitate the meeting, the Chair may lengthen or shorten the three (3) minute period for all speakers on a particular agenda item based on the number of persons in attendance wishing to speak or the complexity of the matter under consideration) for each member of the public wishing to speak to the item; five (5) minutes for the project applicant to respond to the public or clarify issues raised by the public; Historic Preservation Commission deliberations and decisions.

PRESENTATIONS BY MEMBERS OF THE PUBLIC should begin with the speaker stating his or her name and city of residence, followed by a statement regarding the item under consideration. Please speak to the Historic Preservation Commission as a whole.

PROFESSIONALS APPEARING BEFORE THE HISTORIC PRESERVATION COMMISSION should clearly identify their status, such as "attorney", "paralegal", "architect", "designer", or "landscape architect". Instances of .misrepresentation of professional status may be referred to the City Attorney for possible prosecution.

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Historic Preservation Commission Agenda April 28, 2008 Page 5of 5

LETTERS OR WRITTEN MATERIALS regarding agenda items may be. submitted to the City Planning Division staff prior to or at the Historic Preservation Commission meeting; written materials submitted at least eight (8) days in advance of the meeting will be included in the Historic Preservation Commission's meeting packet. Materials submitted after the deadline may be difficult for the Historic Preservation Commission to adequately review.

ASSIGNING OF TIME is not permitted. \

ACTION OF THE HISTORIC PRESERVATION COMMISSIQN on most matters occurs with the affirmative votes of at least four (4) Historic Preservation Commissioners.

APPEAL PROCEDURES

Any final determination by the Historic Preservation Commission may be appealed, and such appeal must be filed within ten (10} calendar days after the Historic Preservation Commission action. This appeal shall be made in written form to the City Clerks Office, accompanied by an appeal fee or required number of signatures.

The City Clerk, upon filing of said appeal, will set petition for a public hearing before the City Council (or Planning Commission as appropriate} at the earliest date.

If you challenge any City of West Hollywood decision in court, you may be limited to raising only those issues you or someone else raised at the public hearing described on this agenda, or in a written correspondence delivered to the Historic Preservation Commission at, or prior to, the public hearing.

AFFIDAVIT OF POSTING state of Galifomia County of Los Angeles) City Of West Hollywood

I declare under penalty of perjury that I am employed by tile City of West Hollywood in the Administrative Services Department in the omce of the City Clerll and that I posted this agenda on: Date:

Signature:. ________ _

Deputy Clerk

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.iii:iili=== •••

HISTORIC PRESERVATION COMMISSION SPECIAL MEETING AGENDA Monday, April 14, 2008- 7:00 P.M . Plummer.Park Community Center, Room 6 7377 Santa Monica Blvd, West Hollywood, California 90046

To comply with the Americans with Disabilities Act of 1990, Assist1ve Listening Devices (ALD) will be available for checkout at the meetmg. If you require special assistance to attend (e.g., transportation) or to participate in this meeting (e.g., a signer for the hearing intpaired), you must call or submit your request in writing to the Department of Community Development at (323) 848-6417 at least 48 hours prior to the meeting. The City IDB line for the hearing intpaired is (323) 848-6496.

~: Any agenda item which has not been initiated by 10:30 P.M. may be continued to a subsequent Historic Preservation Commission Agenda. ·

This agenda was posted at: City Hall, the Commwiity Development Department Public Counter, the West Hollywood Library on San Vicente Boulevard, Plummer Park, and the West Hollywood Sheriffs Station.

Reminder: please speak clearly into microphones and tum off all cellular phones and pagers. For additional information on any item listed below, please contact David DeGrazia, Historic Preservation Commission Staff Liaison at (323) 848-6475.

1. CALL TO ORDER

2. ROLL CALL

3. APPROVAL OF AGENDA: The Historic Preservation Commission is requested to approve the Agenda. Recommendation: Approve the Agenda of Monday, April 14, 2008 as presented.

4. APPROVAL OF MINUTES: None.





9. PUBLIC HEARINGS: None.

10. NEW BUSINESS: None.

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Historic Preservation Commission Agenda April 14, 2008 Page2of4

11. UNFINISHED BUSINESS:

A. In-Depth Review and Comments on the Historic Resources Survey Update Report. {Francisco Contreras) The HPC will provide comments on the Survey Update Report.

12. ITEMS FROM STAFF:

A. UPCOMING PROJECTS: Staff will update the Historic Preservation Commission on projects that have been submitted to the Planning Division that may require action by the Commission at a future date.

13. HISTORIC PRESERVATION COMMISSIONER COMMENTS: The Historic Preservation Commissioners are given this opportunity to make any general comment, ask questions or make requests of staff.

14. PUBLIC COMMENT: This time is set aside for the public to address the Historic Preservation Commission on any item of interest within the subject matter jurisdiction of the Commission that could not be heard under Item 5 at the beginning of the meeting.

ADJOURNMENT: The Historic Preservation Commission will adjourn to a regularly scheduled meeting of the Historic Preservation Commission on Monday, April 28, 2008 at 7:00 PM at a location still to be determined (TBD).

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Historic Preseivation Commission Agenda April 14, 2008 Page 3of4


Danny Castro, Chair Richard Azar, Vice Chair Bruce Kaye, Commissioner

Timothy Felchlin, Commissioner Victoria Joyce, Commissioner Edward Levin, Commissioner Catherine Hahn, Commissioner

David DeGrazia, Staff Liaison Sharita Houston, Commission Secretary

AGENDA POLICIES

The Historic Preservation Commission considers a range of requests for certificates of appropriateness, cultural resource designations and historic preservation policy matters, and conducts public hearings on many of its agenda items. Due to the number, complexity and public interest associated with many agenda items, meetings of the Historic Preservation Commission are generally lengthy. The Historic Preservation Commission makes every effort to proceed as expeditiously as possible; your patience and understanding is appreciated.

REQUEST TO SPEAK on an item must be submitted on a Speakers Request Form and submitted to the Historic Preservation Commission Secretary. All requests to address the Historic Preservation Commission on Public Hearings items must be submitted prior to the HistoricPreservation Commission's consideration of the item.

CONSENT CALENDAR items will be acted upon by the Historic Preservation Commission at one time without discussion, unless a Historic Preservation Commissioner pulls a specific item for discussion.

PUBLIC HEARINGS PROCEDURES on each Public Hearing item include presentation of a staff report; Historic Preservation Commission questions directed to staff; a ten (10) minute presentation by the project applicant or applicant's representative or team, if any; Historic Preservation Commission questions directed to the applicant; three (3) minutes (in order to facilitate the meeting, the Chair may lengthen or shorten the three (3) minute period for all speakers on a particular agenda item based on the number of persons in attendance wishing to speak or the complexity of the matter under consideration) for each member of the public wishing to speak to the item; five (5) minutes for the project applicant to respond to the public or clarify issues raised by the public; Historic Preservation Commission deliberations and decisions. ·

I


PROFESSIONALS APPEARING BEFORE THE HISTORIC PRESERVATION COMMISSION should clearly identify their status, such as "attorney", "paralegal'', "architect", "designer'', or "landscape architect". Instances of misrepresentation of professional status may be referred to the City Attorney for possible prosecution.

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Historic Preservation Commission Agenda April 14, 2008 Page4 of4

LETTERS OR WRITTEN MATERIALS regarding agenda items may be submitted to the City Planning Division staff prior to or at the Historic Preservation Commission meeting; written materials submitted at least eight (8) days in advance of the meeting will be included in the Historic Preservation Commission's meeting packet. Materials submitted after the deadline may be difficult for the Historic Preservation Commission to adequately review.

ASSIGNING OF TIME is not permitted.

ACTION OF THE HISTORIC PRESERVATION COMMISSION on most matters occurs with the affirmative votes of at least four (4) Historic Preservation Commissioners.

APPEAL PROCEDURES

Any final determination by the Historic Preservation Commission may be appealed, and such appeal must be filed within ten (10) calendar days after the Historic Preservation Commission action. This appeal shall be made in written form to the City Clerks Office, accompanied by an appeal fee 9r required number of signatures.

The City Clerk, upon filing of said appeal, will set petition for a public hearing before the City Council (or Planning Commission as appropriate) at the earliest date.


AFFIDAVIT OF POSTING State of C31ifomia County of Los Angeles) City of West HonywOOd

I declare under penalty of perjury that I am employed by the ci!Y of West Hollywood in the Administrative Services Department in the Office of the City Clerk and that I posted this agenda on: · Date:

Signature: ________ _ Deputy Clerk

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•• •••••••• •••••••••••• ••• • •• !!!· HISTORIC PRESERVATION COMMISSION REGULAR MEETING AGENDA Monday, July 28, 2008- 7:00 P.M. Plummer Park Community Center, Room 6 7377 Santa Monica Blvd, West Hollywood, California 90046

To comply with the Americans with Disabilities Act of 1990, Assistive Listening Devices (ALD) will be available for checkout at the meetmg. If you require special assistance to attend (e.g., transportation) or to participate in this meeting (e.g., a signer for the hearing impaired), yon must call or submit your request in writing to the Departme;iat of Community Development at (323) 848-6417 at least 48 hours prior to the meeting. The City TDB line for the hearing impaired is (323) 848-6496.

Wntten materials distributed to the Historic Preservation Commission wtthin 72 hours of the Histonc Preservation Commission meeting are available for public inspection immediately upon distribution at the West Hollywood Community Development Department at 8300 Santa Monica Boulevard, West Hollywood, California, during normal business hours. They will also be available for inspection during the Historic Preservation Commission me~ting at the staff liaison table

~: Any agenda item which has not been initiated by 10:30 P.M. may be continued to a subsequent Historic Preservation Commission Agenda.

This agenda was posted at: City Hall, the Community Development Department Public Counter, the West Hollywood Library on San Vicente Boulevard, Plummer Paris:, and the West Hollywood Sheriff's Station.

Reminder: please speak clearly into microphones and tum off all cellular phones and pagers. For additional information on any item listed below, please contact John Chase, Historic Preservation Commission Staff Liaison at (323) 848-6475.

1. CALL TO ORDER

2. ADMINISTER THE OATH OF OFFICE The Oath of Office will be administered to: 1) Paul Rice (appointed by Council Member John Heilmen) to the Historic Preservation Commission.

3. ROLL CALL

4. SPECIAL ORDER BUSINESS:

A. ELCTION OF CHAIR. The Historic Preservation Commission will elect a Chair to the Historic Preservation Commission for a term through June 30, 2009.

B. ELECTION OF VICE-CHAIR. The Historic Preservation Commission will elect a Vice-Chair to the Historic Preservation Commission for a term through June 30, 2009.

5. APPROVAL OF AGENDA: The Historic Preservation Commission is requested to approve the Agenda. Recommendation: Approve the Agenda of Monday, July 28, 2008 as presented.

6. APPROVAL OF MINUTES: The Historic Preservation Commission is requested to approve the minutes of prior Historic Preservation Commission meetings. Recommendation: Approve the minutes of:

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Historic Preseivation Commission Agenda July 28, 2008 Page 2 of 5

A. April 14, 2008 (Special Meeting)

B. April 28, 2008





11. PUBLIC HEARINGS:

A. 1228 N. FLORES AVENUE Request for Local Cultural Resource Designation of a single-family bungalow and detached garage constructed in 1918 and located at 1228 Flores Avenue in West Hollywood. This item was continued from the meeting of April 28, 2008. Applicant: Timothy Furlong Location: 12~8 N. Flores Avenue Planner: Jennifer Alkire, Associate Planner Recommendation: Staff recommends that the Historic Preservation Commission hold a public hearing, consider all pertinent testimony, and adopt Resolution Number HPC 08-77, recommending that the City Council designate the structure as a Local Cultural Resource.

12. NEW BUSINESS:

A. Historic Preservation Commission Event - John Chase

B. ZONE TEXT AMENDMENT The Commission is being asked to provide advisory input on a text amendment that will update the definitions that apply to the provisions of Chapter 19.58 (Cultural Heritage Preservation) to include the 2008 R2, R3, R4 Multi-Family Survey Report (2008 Survey Update) and include the identified properties as potential cultural resources. Applicant: City of West Hollywood Location: . City-Wide Planner: Francisco Contreras, Associate Planner Recommendation: It is recommended that the Commission review the amendment outlined in this report and identify any issues that should be

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Historic Preseivation Commission Agenda July 28, 2008 Page 3of 5

discussed by the Planning Commission and City Council in their review of proposed modification.

13. UNFINISHED BUSINESS: None.

14. ITEMS FROM STAFF

A. UPCOMING PROJECTS Staff will update the Historic Preservation Commission on projects that have been submitted to the Planning Division that may require action by the

. Commission at a future date.

B. UPDATE GENERAL PLAN - John Chase, Liaison

15. HISTORIC PRESERVATION COMMISSIONER COMMENTS: The Historic Preservation Commissioners are given this opportunity to make any general comment, ask questions or make requests of staff. -

16. PUBLIC COMMENT: This time is set aside for the public to address the Historic Preservation Commission on any item of interest within the subject matter jurisdiction of the Commission that could not be heard under Item 5 at the beginning of the meeting.

ADJOURNMENT: The Historic Preservation Commission will adjourn to a regularly scheduled meeting of the Historic Preservation Commission on Monday, August 25, 2008 at 7:00 PM at Plummer Park - 7377 Santa Monica Blvd Rm. 6, West Hollywood CA 90049

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Historic Preseivation Commission Agenda July 28, 2008 Page4 of5


Danny Castro, Chair Richard Azar, Vice Chair Bruce Kaye, Commissioner Paul Rice, Commissioner Victoria Joyce, Commissioner

Edward Levin, Commissioner Catherine Hahn, Commissioner

John Chase, Staff Liaison Sharita Ellies, Commission Secretary

AGENDA POLICIES

The Historic Preservation Commission considers a range of requests for certificates of appropriateness, cultural resource designations and historic preservation policy matters, and conducts public hearings on many of its agenda· items. Due to the number, complexity and public interest associated with many agenda items, meetings of the Historic Preservation Commission are generally lengthy. The Historic Preservation Commission makes every effort to proceed as expeditiously as possible; your patience and understanding is appreciated.

REQUEST TO SPEAK on an item must be submitted on a Speakers Request Form and submitted to the Historic Preservation Commission Secretary. A,11 requests to address the Historic Preservation Commission on Public Hearings items must be submitted prior to the Historic Preservation Commission's consideration of the item.

CONSENT CALENDAR items will be acted upon by the Historic Preservation Commission at one time without discussion, unless a Historic Preservation Commissioner pulls a specific item for discussion.

PUBLIC HEARINGS PROCEDURES on each Public Hearing item include presentation of a staff report; Historic Preservation Commission questions directed to staff; a ten (10) minute presentation by the project applicant or applicant's representative or team, if any; Historic Preservation Commission questions directed to the applicant; three (3) minutes (in order to facilitate the meeting, the Chair may lengthen or shorten the three (3) minute period for all speakers on a particular agenda item based on the number of persons in attendance wishing to speak or the complexity of the matter under consideration) for ,each member of the public wishing to speak to the item; five (5) minutes for the project applicant to respond to the public or clarify issues raised by the public; Historic Preservation Commission deliberations and decisions.


PROFESSIONALS APPEARING BEFORE THE HISTORIC PRESERVATION COMMISSION should clearly identify their status, such as "attorney", "paralegal", "architect", "designer", or "landscape architect". Instances of misrepresentation of professional status may be referred to the City Attorney for possible prosecution.

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Historic Preservation Commission Agenda July 28, 2008 Page 5of 5

LETTERS OR WRITTEN MATERIALS regarding agenda items may be submitted to the City Planning Division staff prior to or at the Historic Preservation Commission meeting; written materials submitted at least eight (8) days in advance of the meeting will be included in the Historic Preservation Commission's ' meeting packet. Materials submitted after the deadline may be difficult for the Historic Preservation Commission to adequately review.

ASSIGNING OF TIME is not permitted.

ACTION OF THE HISTORIC PRESERVATION COMMISSION on most matters occurs with the affirmative votes of at least four (4) Historic Preservation Commissioners.

APPEAL PROCEDURES

Any final determination by the Historic Preservation Commission may be appealed, and such appeal must be filed within ten (10) calendar days after the Historic Preservation Commission action. This appeal shall be made in written form to the City Clerks Office, accompanied by an appeal fee or required number of signatures.

The City Clerk, upon filing of said appeal, will set petition fur a public hearing before the City Council (or Planning Commission as appropriate) at the earliest date.


AFFIDAVIT OF POSTING state of Galifomia County of Los Angeles) City of West Hollywood

I declare unaer penalty of perjury tnat I am emplOye<I by tne City of West HollyWOOO in tne MminiSlralive services Department in lhe Office of tne City Clerk and that I posted tnis agenda on: Date:_

Signature: ________ _

Deputy Clerk

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This page intentionally left blank

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March 12, 2012

Submitted electronically Mr. David DeGrazia Senior Plann~r West Hollywood City Hall 8300 Santa Monica Boulevard West Hollywood, CA 90069 Email: [email protected]

LOS RN6HH CONSERVHNCY

Re: Notice of Preparation - Melrose Triangle Project

Dear Mr. DeGrazia:

On behalf of the Los Angeles Conservancy, we submit these comments on the proposed Melrose Triangle Project and the need to consider alternatives that retain the Streamline Modeme commercial building at 9080 Santa Monica Boulevard as part of the ongoing environmental

' review process. The Los Angeles Conservancy is the largest local historic preservation organization in the United States, with over 6, 700 members throughout the Los .Angeles area: Established in 1978, the Conservancy works to preserve and revitalize the significant architectural and cultural heritage of Los Angeles County through advocacy and education.

A. Architectural significance of 9080 Santa Monica Boulevard

The structure at 9080 Santa Monica Boulevard is a notable and rare surviving example of a Streamline Modeme commercial building in the City of West Hollywood. Originally

· constructed in 1928, the building exhibits several character defining features associated with the Streamline Modeme style, including smooth wall surfaces, curved comers and volumes, an emphasized horizontal design, window fenestration defined by continuous ribbons across the fa~ade, extensive use of glass block, and polished stainless steel for the entrance canopy and vertical fins rising above the main door.

Taking its name from the curved form of a teardrop, which was the most efficient shape in lowering the wind resistance of an object placed in the stream lines of a wind tunnel, the Streamline Modeme evoked a sense of modem efficiency with sleek finishes, curved surfaces, and a spare use of detailing which often included pronounced horizontal banding and, to a lesser extent, vertical banding accents. 1 As an architectural style, Streamline Modeme was applied to numerous building types and uses, ranging from both single family and multi-family residential dwellings in particular regions such as greater Los Angeles, to a wide variety of commercial

1 Gleye, Paul. The ArChitecture of Los Angeles. Los Angeles: Rosebud Books, 1981: 130 '

523 West Sixth Street, Suite 826, Los Angeles, California 90014 r: 213 623 24119 r: 213 623 39051

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buildings including medical offices, department stores, grocery stores, movie theaters, gas stations, bus stations and restaurants throughout the nation.

The January 2008 draft EIR prepared for an earlier version of the Melrose Triangle Project found that ''the building appears to be eligible under Criterion 3 as a fine example of Streamline Moderne architecture" mid noted that it "is in good condition and retains its integrity."2 Within West Hollywood's borders, there are exceedingly few examples of the Streamline Moderne style, making 9080 Santa Monica Boulevard a particularly rare resource type for the city.

West Hollywood has long been praised for the community's commitment and dedication to historic preservation and was recognized for those efforts by the National Trust for Historic Preservation in 2007 as one of America's "Dozen Distinctive Destinations." The City's General Plan has a strong Historic Preservation element, establishing several goals for preserving the city's unique architectural heritage, specifically stating the following:

"With the tourism, interior design, and film industries playing important roles in the economy, West Hollywood's cultural resources create an inviting and attractive built environment for the business community. Familiar landmarks also establish a sense of permanence and well-being for residents."3

B. The Draft EIR should evaluate a range of reasonable alternatives that retain and reuse the historic building at 9080 Santa Monica Boulevard

A key policy under the California Environmental Quality Act (CEQA) is the lead agency's duty to "take all action necessary to provide the people of this state with historic environmental qualities and preserve for futurn generations examples of major periods of California history. "4

CEQA "requires public agencies to deny approval of a project with significant adverse effects when feasible alternatives or feasible mitigation measures can substantially lessen such effects."5

Courts often refer to the EIR as "the heart" of CEQA because it provides decision makers with an in-depth review of projects with potentially s~ficant environmental impacts and analyzes a range of alternatives that reduce those impacts."

As currently proposed, the project would raze all existing buildings within the project area, including the historic building at 9080 Santa Monica Boulevard, for a mixed use project consisting of three primary structures, subterranean parking, and a pedestrian paseo. The project site plan included in the NOP depicts the proposed "Gateway building" occupying much of the footprint of 9080 Santa Monica Boulevard. 7

2 Melrose Triangle draft EIR, Jan. 2008: 4.4-5. 3 West Hollywood General Plan, Historic Preservation Element, 4-3. 4 Public Resource Code, Sec. 21001 (b), (c). 5 Sierra Club v! Gilroy City Council (1990) 222 Cal.App.3d 30, 41, i

1talics added; also see PRC Secs. 21002,

21002.1. ' 6 County of Inyo v. Yorty (1973) 32 Cal.App.3d 795; Laurel Heights Improvement Association''- Regents of the University of California (1993) 6 Cal.4th 1112, 1123. 7 Melrose Triangle NOP, Feb. 2012: 4.

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I

It is undisputed that the proposed project, including demolition of an identified historical resource, would cause significant and irreversible adverse impacts to cultural resources. Accordingly, the Draft EIR must evaluate at least one potentially feasible alternative that incorporates the historic building at 9080 Santa Monica Boulevard into the project and retains its eligibility as a historical resource. The Draft EIR should consider a range of options that reuse the historic building for uses consistent with the project description, combined with infill construction elsewhere on the site to provide the desired aggregate of square footage. Potential alternatives in the Draft EIR could explore a redesign of the proposed "Gateway building," such as a distinctive flatiron design that responds to the site's triangular western portion and orientation facing eastbound traffic along Santa Monica Boulevard.

The NOP states that proposed uses for the project will include general retail, art galleries, design showroom, and cafe/restaurant uses to be located along Melrose A venue and Santa Monica Boulevard at the project's street level. 8 Art gallery and showroom uses could be particularly well-suited for 9080 Santa Monica Boulevard; the building's extensive bands of glass block provide abundant natural and diffused lighting conducive to these uses.

Compared to the previous project proposed for the site, the current proposed project is significantly reduced in scale: 76 residential units from a previous total of 195; a maximum of 5 floors for building heights, reduced from 6 floors; and 4 subterranean levels, reduced froJ¥ 6. This reduction in scale from the previous version of the project provides further flexibility for retaining and reusing 9080 Santa Monica Boulevard while still attaining most of the project objectives, necessary square footage, and parking.

\

Despite the reduced scale of the current project, the number of proposed parking spaces has increased from 856 to a total of923. Because the proposed project appears to exceed city parking requirements (170 cited as required for previous project), 9 preservation options should not be considered infeasible simply by failing to provide the total desired number of spaces. Under the' various alternatives that can be explored in the Draft EIR, the proposed underground levels could be built around the perimeter of the historic building at 9080 Santa Monica Boulevard, potentially with additional levels of subterranean parking at other portions of the project area.

We urge the City of West Hollywood to uphold its historic preservation goals outlined in the recently-updated General Plan by incorporating the historic building at 9080 Santa Monica Boulevard into the Melrose Triangle Project It provides an opportunity to create a dynamic and vibrant urban project with a mix of building heights and styles, of both historic and new construction. Typical of older commercial buildings, the building at 9080 Santa Monica Boulevard extends directly to the sidewalk at the lot line -- a quality which promotes lively street life by placing business storefronts directly adjacent to pedestrian traffic. The new jnfill construction propo~ed for the Melrose Triangle Project should also provide street frontage adjacent to the Santa Monica Boulevard sidewalk which will complement the existing character of the historic building at 9080 Santa Monica Boulevard. -

8 Melrose Triangle NOP, Feb. 2012: 2. 9 Melrose Triangle draft EIR, Jan. 2008: 3-6.

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The West Hollywood Historic Prese1vation Commission may be able to provide assistance on this project and should be consulted early for valuable input and recommendations. Further, the Commission may be able to provide suggestions on crafting appropriate alternatives that would reuse the historic building at 9080 Santa Monica Boulevard while retaining its eligibility as an identified historic resource.

Thank you for the opportunity to comment on the Notice of Preparation for the Melrose Triangle Project. The Conservancy looks forward to reviewing and commenting on the forthcoming Draft EIR. for this project. Please feel free to contact me at (213) 430-4203 or [email protected] should you have any questions.

Sincerely,

Adrian Scott Fine Director of Advocacy

cc: West Hollywood Historic Preservation Commission Art Deco Society of Los Angeles

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W Keep me logged in Forgot your password?

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UPCOHJN> EVENTS

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Here's a statement from Bevertf His Hertage, and a copy of the etter they sent to West 1-kllywood Cty Counci i1 support of savi'lg the StlB Streamtie Moderne. Thanks!

We know your lliers are makilg a difereoce. And the more lliers ... See fv'bre

Bevertf His Hertage strongtf opposes the proposed demoltim of 9080 Santa fv'bnta Boulevard (aka, Jones Dog & Cat 1-klsptaQ, i1West1-kllywood (opposl:e the Troubadour), a Streamtie Moderne buiii'lg constructed i1 1938. Our offl:ial pos ... See More

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............................. _._.., ______ .. ::-............... --··-·:--·=-:-=:-_.... ............................ ~-----::::-... ·.::..-==:.:=:.=.·.::=:=-~-· ---.. --.......... ~ ..... -,.,.._~_........,,._.._..""' .. _"'_ .__......., ._._ .. .....,_,,,,..._...,.......,,..... .... ..., _ ............. ---------........... _ __._..,._~1'!11l--.............. ______ ...._·~·-----·-~-·...,._ ___ _._ __ -........_ ------·---... - ..... --.,·-..-. _....,. .. ___ ..... ________ _..._ ..... _ ... ____ ...,. _____ .. _,,,_ . ..._..,_,_...._.......,.... __ .,........,._~,.... _____ ..,.._...., __ ... ,,.11"1 __........., _________ ___ ~-· .. ·--""""'---"' __ .....,.._ ......... _,_ __ _._.. ........... _ .... ___ ..._. ----...... - ·----.. ·. """"-....--·· ...... --... -- .. --.. -..""_.._ __ ,__

I.Jee · Corrrrent · Share

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........ ._ ................... _~--·----............. -...-......-------........... ........ ~, .......... ---· _ __ ...,._..,. __ .,......,.....,. ...............

....... ___.... ....... 41111'f ...... ,,,.. ..... ....-...-....... -.......... ____ ~......,.--.....

.................... ._.~__._ .... """'~ ............ ---· ... -·,....--..,..---------_.,... ...... _ ... ___ ......,, ____ ,_ .... ---___ ..,. ___ ...,_ _ _ ................................... ,,,,,_ ...... _ _ ....,._,..._.,_..,.~---·· -··---~-_,_ ____ """ _____ _ = ......... ...-.......~ .. ~~----~-------

--.......-........-·--· .. --.............

Andrea Ba rdadc, David DeCam1o, Jurgen Gross and 8 others Ike this. TopCorrmmts

. II

Scot J. Reeves I hope al of your efforts prove successful Thank you for i<leeping us al informed. Sending k>ve from KY.

1 · 7 hours ago

ii Save the SHB streamline Hodeme

7 hoursago

Matthew steiger Letter just sent. Keeping lllf fingers crossed.

2 · 7 hours ago

I Create Page I I Recent

2014

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Architecture

Historic 1938 Buildin By Sascha Bos Wed, Jul 16, 2014 at 7:00 AM Categories: Architecture, Development

9080 Santa Monica Boulevard as it looks now.

Hunter Kallut Photop"aphy

Plans to build a massive mixed-use development in West Hollywood's Melrose Triangle have been slowed - thanks to some surprising information about a historic building on the site that had been hidden in plain sight.

The Charles Company, a development firm owned by Arman Gabay, hoped to build on a swath of Santa Monica Boulevard stretching from Almont to Melrose, on WeHo's border with Beverly Hills, for more than a decade. Its Melrose Triangle Project aimed to, in the words of principal architect Alan Pullman of Studio 111, "take a dead block in West Hollywood and make it come alive," with 4 5 ,000 square feet of retail space, 76 apartments, 882 underground parking spots, and a pedestrian pathway connecting Santa Monica Boulevard and Melrose Avenue.

After years of delay - which Pullman attributes to "lots of different options being considered," but others speculate were due to lack of funding - the project was finally moving forward. At a West Hollywood planning commission hearing June 19, commissioners lauded the building's design, which uses three separate buildings to break up the large-scale development. A unanimous resolution recommended city council approval, asserting that the benefits of the project outweigh the cons (namely, increased traffic at four intersections, and the demolition of a certain historic building).

But though traffic is a very real concern in already congested West Hollywood, it's that historic building - and a pair of concerned citizens - that are now complicating the developer's ambitions.

Kate Eggert and Krisy Gosney, who have lived in West Hollywood for 11 years, often drove by the neglected streamline moderne building at 9080 Santa Monica Boulevard. ''We thought, maybe one day these will be our offices," Eggert says half joking, half wistful.

When they heard about the building's fast-track to demolition, they sprung into action. Their research led them to realize, says Gosney, that "we're not just dealing with a really good-looking building, now we're dealing with a really good-looking building, with all the classic features, and built by master architects."

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&'4/2014 Histaic 1938 Btildrg Crud COOlJliate Massiw Wet-lo Dewlqmert I The lrlmner I Los ~eles I Los ~eles News im B.eRs I LA We!My

Brace Bff:ket Ard:aives

Eggert and Gosney first got involved with historic preservation two years ago almost on a whim - as Gosney tells it, "two houses on our block were in danger of being demolished and we really liked looking at them." They saved the Palm Avenue Bungalows by securing their historic status, but later failed to stop demolition of The Palms, a historic lesbian bar. As for 908o Santa Monica, Gosney says, "both of us being writers, it's the story we fell in love with, and the story is the building."

The women found that story in the city's own records.

In 2004 , when the developers first submitted an Environmental Impact Report for the Melrose Triangle Project, the 1938 building on site was noted as an early example of streamline modeme style, and as such, eligible for historical status at the state and local levels. More research, done in 2008, revealed that

the building was designed by "''<>rid-renowned architects Walter Wurdeman and Welton Becket, making it eligible for historic status on two separate counts: both as an early example of a particular style, and as a work associated with master architects.

Wurdeman and Becket had designed the building as an ultramodern, state-of-the-art office for pioneering veterinarian Dr. Eugene C. Jones, who performed

the first dog cesarean and had an x-ray machine on site. The project came on the heels of the pair's Pan Pacific Auditorium, an LA. icon listed on the National Register of Historic Places that was lost in a 1989 fire - but not before it made its mark on the world. "People talk about it as if it's still around," Gosney notes. Wurdeman and Becket continued to produce LA. landmarks, including Bullocks Pasadena (now Macy's) ; after Wurdeman's untimely death, Becket's firm went on to design the Capitol Records Building, the Cinerama Dome and the Bev erly Hilton Hotel (as well as master plans for Century City and UCIA).

When the Melrose Triangle Project was put on hold again in 2008, the letter revealing the architects identities' was filed away, and then apparently forgotteIL

Developers are required to provide evidence of a preservation alternative when a building is eligible for historic status, according to the California Environmental Quality Act, yet that wasn't done in this case. Says Adrian Fine, Director of Advocacy for the Los Angeles Conservancy, "There really isn't any analysis showing what the preservation alternative looks like or any reasons why it won't work ... it's lacking transparency."

That kind of missing information is, say s Fme, "not typical."

Some citizens are confused and upset. Eggert is frustrated that the architects' identities were not made public until this January: 908o Santa Monica "would be a national historic landmark too, if only we knew it was a Wurdeman and Becket," Eggert says. The fact that the information was unknown until recently means that the preservation community likely won't have enongh time to register 9080 before the hearing that will decide its fate.

The architect on the project, Studio 111, has plenty of experience in preservation. Pullman's private residence, in fact, recently received a preservation award

from Long Beach Heritage.

"We are always interested in adaptive reuse. We take preservation very seriously," he says. So what happened in this case? "Buildings are obsolete in certain ways," Pullman says. "This one did not work towards meeting the city's goals."

Jeff Seymour, the project representative for the Charles Company, says that the building "did not rise to the level of significance that would tip it towards preserving." In the developer's plans to create a "unique, iconic, true gateway," he says, the building "never came up ... it was not considered by the community."

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Collrteoy of Sl1l di o 1 u .

Rendering of proposed Melrose Triangle Project.

The community is certainly considering it now. Eggert and Gosney created a Facebook page, Save the SMB Streamline Moderne. (At press time, it had 713 likes.) In the next month, they hope to continue to raise awareness for the building. "We're not trying to stop development," Gosney says. "This process just needs to slow down."

Fine, of the LA. Conservancy, agrees. "Growth can happen, it just doesn't need to be at the expense of a historic building," he says - especially one with a "connection to West Hollywood's early history" that "reflects the style of the period."

Says Gosney, "What a gateway to West Hollywood it would be, to have this iconic building, and someone else's iconic design built around it."

The City Council meeting to discuss the project has been pushed back one month, to August 18, at the developer's request. "We felt that because of the

concerns we've been hearing, mainly from the preservation community, we needed more time," Seymour says. "The hearing extension will allow Studio 111 to analyze all the options for the building at 908o."

Says Pullman, "We want to do the right thing."

Seymour adds, "I'm not closing any doors," But, he admits, "The view was always that this building was going to be demolished and frankly, that is still our intent."

West Hollywood council members will be accepting emails and letters on this issue until August 10.

Currently, the City Council Hearing is scheduled for August 18.

Email the writer via [email protected].

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West Hollywood Krisy Gosney ffistoric BuildinJP

~teEggert

Culture ;md Lifestyle

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Kate Eggert and Krisy Gosney 323-481-4167 [email protected] [email protected]

http://www.lamag.com/citythink/askchris/2014/06/2 7 /slide-show-streamline-modeme-landmark-in-west

hollywood-faces-demolition

Streamline Moderne Landmark In West Hollywood

Faces Demolition Posted on 6/27/2014 2:26:00 PM by Chris Nichols

Excerpts from an article written by a Wurdeman and Becket scholar:

An extravagant Streamline Modem landmark on Santa Monica Boulevard that

was built as a high tech animal hospital is set to be demolished for a new

development and neighbors have organized to save it.

Architects Walter Wurdeman and Welton Becket designed the shiny steel and

glass brick dog and cat hospital with an X-ray room, pool, garden, and roof

deck in 1938. It's a stunner, but it's been hidden behind large street trees for

decades so you may not have noticed it on the stretch of Route 66 where West

Hollywood meets Beverly Hills, across from the Troubadour and Dan Tana' s.

West Hollywood city planners recently approved the "Melrose Triangle"

development, which would replace the entire block between Doheny and

Ahnont with more than a quaiter million square feet of apartments, office

space, and retail.

An Environmental Impact Report for the project indicates that the 1938

building is important enough to be a state landmark, and demolishing it would

have a "significant adverse impact." The city has overcame that unpleasantness

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by adopting a "statement of overriding considerations," meaning that this new

project is more imp01tant than saving the old building. Planners do not support

integrating the buidling into the new project.

The pets of Charlie Chaplin, Gloria Swanson, and Rudolph Valentino were all

clients of Dr. Eugene C. Jones. Some of them visited his Santa Monica

Boulevard animal hospital, others his Calabasas pet cemetery. Dr. Jones came

to Los Angeles in 1924 and built one of the first (architect Welton Becket

said the first) animal hospitals in Southern California. "He was a progressive

veterinarian," Dr. N01man "Lou" McBride told the Los Angeles Times a decade

ago. "Who helped elevate the primitive dog and cat storefront business to a top

notch hospital. " Prior to World War I most vets were horse doctors, but new

technology on streets and fanns meant fewer horses, so dog and cat specialists

boomed in the 1920s.

In 1938, Dr. Jones hired the architects of the Pan Pacific Auditorium on

Beverly Boulevard, to expand and improve his hospital. The designers of that

mammoth exposition hall utilized a similar style for the more modest hospital

building. A central tower with shiny metal blades rose up between two flanking

wings punctuated by glass brick that ran the length of the edifice. Rounded

comers and horizontal trim highlighted the smooth lines.

The Pan Pacific was an instant landmark whose distinctive curved towers

became an international icon of the style. After closing in 1975, and a can1eo in

the film Xanadu , it was destroyed by fire in 1989. Welton Becket and

Associates would go on to design the Capitol Records building, the Cinerama

Dome, and the Music Center. Much of their early work has been destroyed,

including an epic Jai Alai stadium in Manila, whose demolition in 2000

sparked the National Cultural Heritage Act in the Philippines.

52of55

The ~ioua ~t hospital operated by Dr. Eugene C. Jones. •24, in Beverly Hills. Into .this modernistic builaing ao many< penonalides Of the movie industry whose clogs or cats need expert treatment. Dr. Jon•. three other veteritt ane a traifted nurse and kennel boys are caR&b e of ~ving tb~ ~rvice de.sired and a ver.y aatisractory practice has resulted. °lf o stone was le£t u tumea in eqmpping ·s ine plant ..

I ~ \I f

! ! ! I \

WEST HOLLYWOOD PRESERVATION ALLIANCE

August 11, 2014

Submitted electronically Attn : Jennifer Alkire

Associate Planner City of West Hollywood Hall 8300 Santa Monica Boulevard West Hollywood, CA 90069 Email: [email protected]

Re: 9080 Santa Monica Boulevard and 9056-60 Santa Monica Boulevard - Melrose Triangle Project

Dear Ms. Alkire,

On behalf of the West Hollywood Preservation Alliance, we submit these comments on the proposed

Melrose Triangle Project . We respectfully ask the City Council to support a design revision to this

project that would protect, restore, and integrate into the new development plan the 1938

Streamline Moderne structure at 9080 Santa Monica Boulevard by the noted Los Angeles firm

Wurdeman & Becket.

The Streamline Moderne style of the building at 9080 Santa Monica Boulevard was the result of

Wurdeman & Becket's 1938 remodel of a 1928 structure at this site. This 1938 remodel currently

ma intains the integrity of the exterior fac;:ade as an excellent example of a Streamline Moderne

commercial building in West Hollywood. Character defin ing exterior features include intact

horizontal bands of original glass block windows, rounded building corners, iconic vertical chrome

fins emphasizing the entry, and horizontal massing and lines emulating the sleek, aerodynamic lines

of ocean steam liners. The interior of this building retains character defining features, as well,

including the (currently enclosed) interior side courtyard garden, the entry lobby and curved staircase

with art deco detailing, and the second floor terrace and office spaces towards the front of the

building.

9080 Santa Monica Boulevard is a cultural resource for West Hollywood. Its significance and rarity as

an example of early work by Wurdeman & Becket along with its strong representation of the

Streamline Moderne style broadens its qualification for designation on the National Register of

Historic Places at both the state and local level.

The project EIR identified an environmentally superior alternative (Alternative 3) which met many - if

not most- of the project goals and reduced the significant impacts of both traffic congest ion and the

loss of a cultu ral resource . Alternative #3 also ensured that all proposed residentia l units, both

Chantable cantnbut1ans to West Hollywood Preservation Allwnce are tax deductible to the extent allowed by Federal and State tax laws -Federal Non-Profit 501(c) (3) Tax l.D. #46-1587457

PO BOX 46073, West Hollywood CA 90046 0073 www.we~tholiywoodpreservdt1onal!iancc org

BOARD Qr DIRECTORS len Dunbar, President Roy OidPnkamo, Vice PrPs1cJent Victot Ome!uenko, T1 easurer

Lyndia Lowy, Sf>cret.ary I.aura Boccalett1

market rate and affordable, would still be included in the project. The EIR, however, does not

provide any substantial evidence of why this Alternative was not pursued.

We urge Council to support a revised preservation alternative to this project that would retain

enough of the building to maintain its eligibility for the National Register while meeting the project

objectives. We believe that this building could be incorporated into the design of the project such

that a win-win solution would be achievable.

The loss of this bu ilding would be unfortunate and irreplaceable for our city. Finding a way to retain

it as part of the Melrose Triangle plan would merge our city's history with the future.

Sincerely,

Jen Dunbar

President, West Hollywood Preservation Alliance

2

Yvonne Quarker

Subject: 9080 SMB Streamline Moderne - Melrose Triangle

From: sjh l2 [email protected] Date: August 11 , 2014 at 5:35 :05 PM PDT To: [email protected], [email protected], [email protected], [email protected], [email protected], jal k i rc(ci),weho.org Cc: [email protected] Sub_jcct: 9080 SMB Streamline Moderne - Melrose Triangle

Dear Ms. Alkire,

I wanted to take this opportunity to add my voice to the many others who are in hopes something can be worked out with the current designers of the Melrose Triangle project to include, in a redesign , the 1938 -9080 SMB Streamline Moderne designed by master architects Wurdeman & Becket.

Our heritage is so very important and the more we can preserve and reuse, the richer our legacy will be . Conversely, when these gems are gone, they are gone. The loss of this irreplaceable structure would be most unfortunate for our community. As a preservation devotee, the more we can save and re-use the better.

I am sorry that these situations keep arriving "late in the game" and I am in hopes that the city can somehow see its way clear to provide its citizens with a survey of all of our commercial buildings that are potential cultural and/or historic landmarks. We have such a rich collection of these structures and it would be beneficial to the citizens and the developers as well , if we all knew ahead of time and could work together to save and preserve our heritage. Somewhere in the $100,000,000.00 in the city's reserves, there MUST be a bit that could be allocated for this purpose and for historic preservation .

Thank you for your consideration .

Most sincerely,

Stephanie J Harker 31 year resident of West Hollywood Founding member of West Hollywood Preservation Alliance

Ms. Quarker: Please place this into the Public Record .

Thank you .

1

Guy Vespoint

Subject: FW· Options for the Melrose Triangle Project

From: RUDOLF MARTIN [mailto:[email protected]] Sent: Tuesday, August 12, 2014 9:44 AM To: John D'Amico; Michelle Rex; John Heilman; Fran Solomon; John Duran; Ian Owens; Jeffrey Prang; Scott Svonkin; Abbe Land; Kiran Hashmi; Yvonne Quarker; Jennifer Alkire Subject: Options for the Melrose Triangle Project

Dear Council Members and City Staff,

/\ s a longtime West Hollywood resident I want to express again my strong desire to preserve our historic and notable buildings, of which the Streamline Moderne at 9080 Santa Monica Boulevard is certainly both.

The current planned development has many positives but the demolition of this building is an aspect that could and should be seriously reconsidered.

If developers can find a way to incorporate this beautiful structure by Wurdeman & Becket into their larger plan, it would be an ideal solution that would allow this development to go forward without destroying another important historic structure in our city. Let's put the ' creative' aspect back into our city, here is a golden opportunity!

Thank you, Rudolf Martin West Hollywood Resident

1

FW: Melrose Triangle Project - Granicus

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