[FOCUS] [PASSION] [SUCCESS]

FALL 2009

SHERMAN COLLEGEof STRAIGHT CHIROPRACTIC

2020 Springfield Road | P.O. Box 1452Spartanburg, South Carolina 29304

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SACS Reaffirms Sherman College’s AccreditationThe Commission on Colleges of the Southern Association of Colleges and Schools (SACS) has reaffirmed Sherman College’s accreditation and removed the institution from probation. The Commission made its decision at the June 2009 meeting and notified the college via letter in July.

The letter upholds the April 2009 SACS special committee sentiments regarding the college’s “true commitment to the spirit of peer review” and officially reaffirms the institution’s accreditation. During the April visit, the site team found no areas of rec-ommendation for the college and noted the progress made during the previous year, as well as the institution’s potential for growth in the future.

“The Commission’s action at its June 2009 meeting shows that we’ve done everything in our power to improve the college environment and strengthen our program,” says Sherman President Jon Schwartzbauer, D.C. “These improvements, and ultimately our reaffirmation, are the result of the hard work and dedication of our faculty, staff, admin-istration and students, and would not have been possible without each group’s unique contribution. The accreditation process itself has made Sherman College a stronger institution; we have improved student learning and enhanced our ability to graduate successful, focused and compassionate doctors of chiropractic to serve the public.

The SACS Commission on Colleges placed the college on warning, but continued accreditation, in December 2007. SACS then placed the college on probation in June 2008 in order to provide more time to demonstrate continuous cultural change. This allowed administrators and faculty time to fully implement the plan of action and further enhance the improvements already underway.

A site team visited the school in April 2009 to follow up on the 2008 recommendations. That team departed the college with positive feedback and no recommendations, but the final decision to reaffirm Sherman College’s accreditation rested with the recommendations of several committees, Executive Council review and the Commission.

With accreditation now reaffirmed, Sherman College will focus on its continuous commitment to program improvement, student learning and serving the community with quality chiropractic care.

2. Getting EngagedSherman College’s Quality Enhancement Plan aims to enhance student learning in the classroom and the clinic by engaging students in case study instruction.

3. Campus NewsThree new members join the Board of Trustees; new employees join Sherman; students are named Interns of the Month; Wise and Newlin celebrate anniversaries; Dr. Garren is remembered.

7. A Waiting Room Half FullAlumni share how they are succeeding, even in a down economy.

9. Focus on AlumniInformation normally found in PostCheckis now incorporated into this publication. Learn ways to adjust to the recession and catch up on the latest alumni news.

12. Chiropractic in MalaysiaCousins Kuan Wei Choo, D.C., and Dansen Wong, DC2B, are bringing chiro-practic to their corner of the world.

14. Success Has Many FacesChiropractors run their own businesses, help others and control their own destiny. Explore the paths some of our graduates have taken to success.

22. Giving Back to ShermanThe Beanes and Gibbs join the Heritage Society; how to join the Legacy Society; leaving a footprint on the Plaza Walk.

24. Alumni, Friends HonoredChiropractors of the Year Drs. Patricia Giuliano and Peter Kevorkian; award recipi-ents; Vidrine inducted in Gallery of Honor.

26. Sharing the PrideSherman alumni, friends, students and supporters celebrate at Lyceum 2009.

28. Re-Connect with UsConnect to Sherman on social networks, check out our video tour of campus, and see where we’re headed next!

Straight from Sherman is published twice a yearand is produced for and about the ShermanCollege community. For inquiries, call 800-849-8771, ext. 242, or e-mail the editor atkrhodes@sherman.edu.

Located in the beautiful and affordableUpstate of South Carolina, Sherman Collegeoffers a comprehensive 14-quarter programleading to the doctor of chiropractic degree.Students graduate with the knowledge, skillsand passion to enjoy success and make a realimpact on the health and lives of their futurepatients.

The Doctor of ChiropracticThe doctor of chiropractic degree program of Sherman College of Straight Chiropracticis accredited by the Commission on Accred-itation of the Council on ChiropracticEducation. Sherman College is accredited by the Commission on Colleges of theSouthern Association of Colleges and Schoolsto award the doctor of chiropractic degree.Sherman College is licensed by the SouthCarolina Commission on Higher Education.

The Mission of Sherman CollegeThe mission of Sherman College of Straight Chiropractic is to be the leader inbringing straight chiropractic to the world.Our mission is based upon the college's phi-losophy and core values, and encompasses:

EducationWe shall educate, graduate, and support com-petent, compassionate, ethical, and successfuldoctors of chiropractic who excel as primaryhealth care providers centered on vertebralsubluxation.

ResearchWe shall be the recognized leader in scholarlyactivity, institutional research, and clinicalresearch centered on vertebral subluxation.

ServiceWe shall serve humanity by providing thehighest quality in chiropractic care, public edu-cation, professional partnerships, and commu-nity initiatives.

PublisherJon Schwartzbauer, D.C.jschwartzbauer@sherman.edu

EditorKaren Rhodes, M.B.A.krhodes@sherman.edu

Assistant EditorMarggi Roldanmroldan@sherman.edu

Contributing WritersCharlotte BabbLisa Hildebrand, M.A.Beverly KnightNalyn Marcus, D.C.Susan Newlin

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Engage. For more than nine years, our neighbors at Furman University in Greenville, SC, have used that word as a tagline or branding slogan. It’s been an effective one for them, and one I’ve found to be very appropriate to higher education. After all, college is all about engaging experiences. As educators, our goal is to help students become active, involved and immersed in their studies.

Engaging students is one way Sherman College’s Quality Enhancement Plan (QEP) aims to enhance student learning in the classroom and the clinic. The plan, Case Study Instruction for Chiropractic Education (CSI), integrates a problem-based learning curriculum adapted for educating health professionals. This topic addresses both the need to improve student learning through the application of curriculum enhancements and the need to improve pedagogy.

Enhancing learning through case studySherman’s plan is specifically aimed at using case-based instruction to provide students with the knowledge, skills, and attitudes needed to perform above aver-age on the NBCE Part III exam and to increase the graduation rate. Moving toward a case-based curriculum helps Sherman students gain knowledge using real-world examples while addressing problems from an analytical perspective and opening up opportunities for trans-formational learning.

In the QEP, we define student learning by the measurable knowledge, skills, and attitudes of the learner as the result of engagement in an educational activity. Sherman’s multi-year implementation plan featured case management as the area of focus for the first year; we are now embarking on our second year of the QEP, to target case history and diag-nosis. The following year will emphasize chiropractic and supportive techniques,

and the final year of the QEP will be used to complete assessment activities, follow up on curriculum enhancements and set the rest of the plan in place.

During each year of the plan, faculty target courses related to the area of focus for inclusion in the QEP. Learning com-munities are formed to focus on improv-ing student learning in the targeted areas through integrating techniques of case-based learning into the selected courses.

The QEP Management Team, led by Joy Gayler, M.A., director of teaching and engaged learning and the QEP, has already organized two successful college-wide case study competitions: “What’s Wrong with John Porter?” and “What’s Wrong with Charlotte Babb?” Students formed teams to study each employee’s fictitious case and complete assignments such as compiling a comprehensive list of the case history questions that should be asked, suggesting procedures and/or imaging for the patient, giving a working diagnosis and suggesting a course ofmanagement.

Winning teams earned monetary prizes, and participants were entered in a draw-ing to win an adjusting table donated by an alumnus. To see how the faculty/QEP team made the exercise fun and entertaining, visit shermancsi.com.

Employing state-of-the-art toolsAnother way faculty choose to engagestudents is through the college’s onlinelearning management software, Black-board. The college has employed such software since 2004, but recently made the switch from Edufolio software to the industry standard Blackboard. A survey of our incoming students showed that the majority of them have already been exposed to and used Blackboard at their undergrad institutions. In addition, Black-board acts as a service provider and frees

FROM THE PRESIDENT’S DESK — JON SCHWARTZBAUER, D.C.

the college from handling any updates and backups. The service also offers plagiarism detection software integration.

But perhaps most important for engaging students are some of Blackboard’s fea-tures, such as student portfolio options, social networking integration with sites like Facebook, iTunes-U (podcasts) inte-gration, as well as file uploading, discussion forums, and evaluation and assessment options. This provides additional avenues for students and faculty to communicate and work together.

From a measurement standpoint, Black-board helps provide consistent evaluation methods and an efficient way to docu-ment student performance. Blackboard’s e-portfolios are particularly valuable, pro-viding online repositories for demonstrat-ing academic achievement. The college can use this tool to demonstrate that students have met accreditation require-ments in their fields of study. Blackboard also has a performance dashboard

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Sherman Welcomes Brewster, Hughes and Schubel to Board of Trustees

Sherman College is led by a visionary group of professionals dedicated to carrying out the college’s mission, goals and objectives to educate chiropractors, conduct relevant research and serve humanity with high quality care — these people are the members of the Board of Trustees.

Alan Brewster, D.C., a 1989 Sherman graduate, serves as president of his local Rotary Club. He has been a member of the

Board of Regents since 1995, and is active in the Sherman College Alumni Association as immediate past president.

Ken Hughes, D.C., graduated from Sherman in 1986 and is a member of the board of directors of the Michigan

Association of Chiropractors. He is a member of the Congress of Chiroprac-tic State Associations and the Interna-tional Chiropractic Association. He was twice named Chiropractor of the Year by the Michigan Association. His other awards include a Distinguished Service Award from Sherman College, and State Leadership, Membership Develop-ment, and Distinguished Fellow Awards from the International Chiropractic Association.

Liam Schubel, D.C., is the founder and president of the Peruvian Chi-ropractic Alliance. He was named Person of the Year

by the Circle of Radio and Television Journalists of Peru and received the Bronze Congressional Award by the United States Congress. He is a member of the World Chiropractic Alliance, the Peruvian Chiropractic Alliance, the Federation of Straight Chiropractors and Organizations, Latino Outreach and Boy Scouts of America. He is also an Eagle Scout.

that allows instructors to see key infor-mation and outcomes for all students. This tool makes it much easier for faculty to view progress and to ensure that stu-dents are achieving desired goals.

The college’s use of Blackboard offers 21st century pedagogical tools to our instructors as well as our students. Its services are a good fit as we aim to offer more “blended” learning opportu-nities (online coupled with face-to-face lectures) to engage our students, and it provides an abundance of tools for the instructor to create meaningful learning experiences, both online and in tradi-tional settings.

The CSI program and the use ofBlackboard software are just two ways Sherman is engaging its students. We are excited about the impact both initia-tives will have on student learning, so I thought it important to share with you. Remember, today’s chiropractic students will be tomorrow’s colleagues. They de-serve our complete attention and focus – they deserve to be engaged!

CAMPUS NEWS

Luo Named Research Director; Lewis Promoted; Riddle Joins Faculty

Pengju (George) Luo, M.D., M.S., Ph.D., is now direc-tor of research. He has been a valuable member of the faculty since 2006

and was recently promoted to associate professor. Luo served as a research and teaching assistant at Clemson University and currently is an adjunct assistant pro-fessor at Clemson where he will contin-ue his research activities. He holds Ph.D. and M.S. degrees in microbiology from

Clemson University and a degree in clini-cal medicine from Tongji Medical Uni-versity. Former research director Ralph Boone, Ph.D., D.C., retired in August.

Crissy Lewis, M.L.I.S., has been promoted to direc-tor of learning resources. This Spartanburg native completed her

M.L.I.S. from the University of South Carolina this spring and is a 2006 gradu-ate of USC. She previously served the college as administrative assistant for the academic affairs department.

Todd E. Riddle, RKT, CSCS, D.C., is a 2008 Sherman graduate, with a bachelor’s degree in exercise science and kinesiotherapy

from the University of Toledo. An Ohio native, Riddle is a registered kinesiother-apist and a certified strength and condi-tioning specialist. He founded Athletic Republic in Charlotte, NC, in 2002. He is also an active lecturer. In his Spartanburg chiropractic practice with fellow Sher-man alumnus Nick Wise, D.C., he con-tinues to work with athletes of all levels. Riddle teaches therapeutic modalities.

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Students Named Intern of the Month

Michael Spratt (February) of Whitins-ville, MA, graduated in June 2009. He has returned to Massachusetts to practice near his hometown.

Elizabeth Rice (March) of Yeaddiss, KY, graduated in September 2009. She will be practicing in Eastern Kentucky.

Matthew Christopher (April) of Inman, SC, graduated in June 2009. He has joined Simpson Chiropractic in Pres-tonburg, KY.

Adam Keeler (May) of Mount Pleasant, PA, will graduate in March 2010. He plans to practice in south central PA.

Noreen Siminialayi (June) was born in London, England, and raised in River State, Nigeria. She graduates in Decem-ber 2009 and plans to practice in Texas.

Charles “Chip” Jones (July) of Shelby, NC, graduates in December. He plans to practice in Winston-Salem, NC, following an internship with Craig Moss, D.C., of Spartanburg Chiropractic Group.

Newlin, Wise Celebrate 35 Years at Sherman College

Susan Newlin and Leslie Wise, D.C., have been part of the heartbeat of Sherman College since 1974 and each celebrated 35 years of service this summer.

Newlin has been a leader for Sherman, guiding and assisting the college’s growth for more than half of her life. She has served the college in a variety of admin-istrative positions, overseeing the col-lege’s student recruitment, development, alumni, enrollment services, international student advisement and communications efforts. She became vice president for institutional advancement in 2007.

Teaching and administering at Sherman College has also been a large part of Wise’s life. “I am proud to be a part of the Sherman Pride,” he says. “I have taught every single graduate of Sherman College, including many of the current administrators and faculty members,” such as Drs. John Porter, Bill Decken, Claudia Seay, Joseph J. Donofrio and even President Jon Schwartzbauer.

CAMPUS NEWS

Sherman Graduate and FormerInstructor William Garren, D.C., Dies

William Garren, D.C. (Bill to his colleagues, friends and students), passed away Friday, July 17, 2009, at the Spartanburg Regional Hospice Home after an extended illness.

After a period of small business own-ership in Savannah, GA, he entered Sherman as a student in March 1974, with the third class to enroll at the col-lege. Following his graduation in 1977, Garren joined the faculty at Sherman and taught chiropractic technique until his retirement in March 2007. He also maintained a private chiropractic practice with Don Thomas, D.C., in Spartanburg, SC, during that time.

Throughout his life, Garren was an avid outdoorsman and an expert fly fisher-man renowned for his talent and tech-nique. He was most fond of fishing in fresh water lakes and streams through-out the Southeastern United States.

Garren made a great contribution to the success of Sherman College through his 30 years of teaching and support. He was always excited about

his work with students to help them become world-class adjusters and dedi-cated to providing specific chiropractic care to his many patients over the years. He joined the college’s Distinguished Board of Regents in 1985, where he made significant financial contributions as well as contributions of time and insight to help advance the college.

He is survived by wife, Ruth, and son, Ashton. In lieu of flowers, the family wishes donations in Dr. Garren’s memory be made to the Spartanburg Regional Hospice Home, 686 Jeff Davis Drive, Spartanburg, SC 29303; or to Sherman College, P. O. Box 1452, Spartanburg, SC 29304.

After hearing of the news, many alumni expressed their admiration for Dr. Garren through the online guestbook provided by the mortuary or the social networking site Facebook, where the college first shared the news. Below are some of the many sentiments shared.

Dr. Garren was a quiet inspiration to all of us Sherman students, and his presence will be sorely missed. – Charmaine & Ray Lanjopoulos, D.C.s, ’80

Grand Ledge, MI

Thank you, Dr. Garren, for all you have given back to Sherman College and chiropractic. You were my teacher on day one...technique...toggle/ recoil in 1992. Many of us young men and chiropractors-to-be looked up to how you dressed and always carried yourself. You were a true Southern gentleman.

– Tony Gutierrez, III, D.C., ’95Arlington, WA

I am honored to have been Bill Garren’s student and colleague at Sherman Col-lege. He will be greatly missed. How wonderful that his lessons carry on in the practices of the many chiropractors he taught.

– Laura Chadwick, D.C., ’90 Washougal, WA

We will never forget Dr. Garren, whom we all knew was the best dressed chiropractor. He was one of our favorite professors at Sherman and will truly be missed. – Tammy & Patrick Smarch, D.C.s, ’06 & ’05

Allentown, PA

He was a fantastic teacher and colleague. He gave to the profession through each student he taught and every patient he saw. He will be sadly missed.

– Laura Greene-Orndorff, D.C., ’95Moore, SC

REMEMBERING DR. GARREN

President Schwartzbauer met with representatives at the Association of Chiropractic Colleges summer retreat in July at New York Chiropractic College. Back row, from left are Drs. Tod Knudsen, David O’Bryon, Gerry Clum, Clay McDonald , Jon Schwartzbauer, Mark Ziegler, Rob Scott, Vincent Debono, Frank Nicchi, Michael Mestan, Brian McAulay, Joe Brimhall; front row, from left are Drs. Ken Thomas, Richard Brassard, Jean Moss, William Wilke, Carl Cleveland.

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Supporters Earn My Scholarship Credit

Thanks to these alumni and friends who referred a student for the summer class, earning $1,000 in My Scholarship credit.

Dale Friar, D.C.John Gehnrich, D.C.Jon Grenillo, D.C.Karen Maxwell, D.C.James Stukes, Ph.D.Jason Swan and Stuart Swan, D.C.

Find out more about the program at www.sherman.edu/myscholarship.

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Optimism in a Down EconomyIs Your Waiting Room Half Full or Half Empty?

As director of alumni relations I talk to a great number of alumni in all parts of the country and on the other side of the big ponds surrounding us. While a few are bemoaning the effects of the down economy on their practices, many Sherman alumni tell me they are doing fine or even exceeding their business expectations. Intrigued, I began to ask them to what they attribute their success, even in a down economy. Here are some of the responses I received.

Shane Conner, D.C., ’02, says:We treat our patients like family. We offer them quality service, honesty and integrity. We have worked hard in our community to become the chiropractic office Lexington [SC] residents think of first.

Jami Karr, D.C., ’00, serves an Amish community. She says: In a tough economy, cost effectiveness for practice members and their families is important. Since I began my practice in 2001, I have used a simple, flexible fee schedule for children. As long as a parent (mom, dad or both) is under

POSTCHECK: MAKING YOUR PRACTICE WORK FOR YOU

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REMEMBERING DR. GARREN (CONTINUED)

He had a servant’s heart and will be missed by all who knew him.

– Cecile Bruhn, D.C., ’96Manheim, PA

Charming and always dapper, Dr. Garren made Toggle Class as fun as it could be. I can remember the definition of a subluxation given by him like it was yesterday. He and Dr. Porter made a great teaching pair. HIO.

– Emma Miller, D.C., ’03Mt. Pleasant, PA

He was great part of many students’ education. His humor, smile, technique, and personal dress code all added richly to the Sherman experience.

– Bill Lordan, D.C., ’00Branford, CT

I was very sad to learn of Dr. Garren’s passing. He was a wonderful instructor and role model, and the entire Sherman family feels his loss.

– Jodie Stevens, D.C., ’88 Newport, MI

He epitomized the southern gentleman, and will be sadly missed.

– Dr. Paul Newhart, ’93 Ephrata, PA

As a former student and colleague of Bill, I am very saddened to learn of his passing. I have fond memories of looking out the glass doors of toggle class with Bill and him explaining to me how you could be sure the fish were biting when the wisteria bloomed. Every spring I still think of Bill with a smile when I see the blooms. He was a good teacher, friend and most espe-cially a good MAN.

– Tim Guest, D.C., ’86Marietta, GA

Dr. Garren meant so much to all of us who were his students at SCSC. He will be greatly missed. Everything he taught us is continuing through our patients.

– Debra Pavlovic, D.C., ’05Lakeland, FL

Dr. Garren was an instructor of mine, a kind and principled mentor who will be missed.

– James Le Grice, D.C., ’05New Zealand

Toggled so fast you couldn’t see it. He leaves all of us with many memories. What a classy guy. Always a good thing to have someone like that representing your profession.

– Matt Crouse, D.C., ’05Hickory, NC

by Director of Alumni Relations Marggi Roldan

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Scott Oliver, D.C., ’04, tells me: I’m working in Luxembourg, Europe, and things are going well. I don’t run my practice like most, I assume. I have been working on mine with no CA. So, that means I don’t see as many patients, but I also have extremely low overhead costs. I book all the appointments and handle all aspects of the practice... and my patients are quite happy, as they are getting my full attention and there’s no way they feel like they are being rushed. In fact, I get more satisfaction out of my job as I take the time to really work at doing the best I can to help people.

I think that quite possibly, since times are a little tougher, people are more careful with what they do with their extra cash.Therefore, if they need to spend it on additional health care (it’s socialized here so people get reimbursed for medical treatment but not for chiropractic care) then they are going to be more comfort-able going to someone who cares about them – they want to feel that their needs come before getting paid.

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The truth is, the rules for success have not changed with the economy, folks. In times like these we can best serve ourselves and our practices by revisiting the sage, tried and true advice of mentors, and then check and balance. Then check again.

But for review, let’s be sure that you recall what they are, and then you’ll remember that you know that you know that you know! Get it?

Align yourself with like minds.Hel-lo!! Success breeds success, so hang out with the docs in your area (or via internet) who are making a difference and thriving in a way that is congruent with your beliefs.

Be honest. Are you truly giving everyone who comes to you a million-dollar office visit? Remember what your ideal office visit looks like… a person who arrives on time, pre-schedules (if that is how your practice is set up), pre-pays or pays when services are rendered, refers families, is open to polishing their knowledge and understanding of the principles, and takes a hand-out or other litera-ture to learn from and share.

Take care of the patients that already love you and they will keep coming in and refer even in lean times. Still not sure? Read The Power of Nice.

Visit your own spending habits.Be sure you allocate toward projects that will grow the practice and the community’s awareness of you as an awesome and compassionate chiro-practor. Are you spending on the wrong things? Again, check in with your mentors to see what is effective for them. Each dollar should be used to let people know who and where you are.

Use your business cards. Practice the seven second rule like you did as a new intern or graduate. Your cards should be right where you can reach them, crisp and clean. Work on your handshake and your smile. Even veterans in practice need to have a smile ready.

Reach out to your community.Get the word out that you’d like to sponsor a ball team. Shirts and ads can go a long way with the parents of these children. Then do spinal screen-ings at the seventh-inning stretch!

Perhaps you have a unique technique certification, or you like sports or are multilingual. Schedule an evening about chiropractic with a local Italian or Greek language instructor at some-one’s home or your local community college. Provide snacks and light music of the culture prior to the talk and then have your ‘interpreter’ give

a lay lecture right next to you! It could become a fun evening of learning for you as you listen for the special words (subluxation, innate intelligence, phi-losophy) in a new language. You may open the dialogue to a community of people that (A) didn’t know you (B) are pleased you are reaching out to them.

Stay focused. On days when the appointment book is lighter than you’d like, use this time to schedule outside talks, practice your technique, give a lay lecture to a room full of chairs filled with stuffed animals or review first-day office procedures with staff.

These suggestions were all from vari-ous highly successful D.C.s who use them. Now that I’ve reviewed these for you, I’m thinking I’ll print this message to pin on my own bulletin board to stare me in the face when I am concerned about the economy.

A final word. Above all remember: it’s all a cycle: life, practice, seasons. This too shall pass, and we can take stock in knowing that even in lean times, what people need is a clear hon-est explanation of chiropractic, how we contribute to their health and per-formance, and why we make it afford-able. Do that, and watch your energy shift from lack to abundance. It’s so much more fun to do a bun dance every time! See you on the dance floor!

POSTCHECK: ADJUSTING TO THE RECESSION

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POSTCHECK: MAKING YOUR PRACTICE WORK FOR YOU

Adjust Your OutlookIt fascinates me that people in the same situation can have widely divergent takes on it. Why is it that one D.C. has a thriv-ing practice in the same town as one whose practice is floundering? Perhaps it is because one looks at the waiting room as half full and the other sees it as half empty. In tough economic times you have to offer a service that people perceive as having great value. In other words, you must offer enough value so that people really want to spend their money with you and invest in their health instead of spending it on something else.

What are you doing to thrive? We’d love to hear from more of you. Share your thoughts and practices with us by e-mailing mroldan@sherman.edu, calling 800-849-8771, ext 227, or joining the discussion on the college’s profiles on Facebook and LinkedIn.

care, the children are $1.00 for every year of age (all children in the family must be under care to qualify for this fee structure). So if the child is two, the cost is $2.00. If the child is eight, the cost is $8.00, and so on through the age of 16. Once a child turns 17, the cost is the same as an adult. For babies who have not yet turned a year old, care is complimentary.

I believe in the importance of having children under care, and this way it is truly affordable for families. While it may seem like I wouldn’t be making much money on children, this is one case where “less is more.” I see SO many children that it truly does add up much quicker than one may think. I challenge folks to try it; it may just be what your practice needs to bring in some more bouncing, smiling faces.

Chuck Whalen, D.C., ’82, who works with a chiropractic software company, says: I think in these trying times the key to success is great software to run your clinic. Let your computer do the dirty work so you can do the fun stuff – helping people express their full potential free of nerve interference.

Isaac Jones, D.C., ’07, says: I have a very steady patient base in the little time that I have been prac-ticing and I owe it all to PATIENT EDUCATION! I have found that just

being genuine, honest and knowledge-able about chiropractic is what will bring in the referrals. I can’t count the amount of times my patients have said to me, “No one has ever explained it to me like that” or, “No one has ever taken the time to teach me like that.” If your patients understand what you are doing when you care for them and the benefits of chiro-practic care, they know how to refer other patients to you more efficiently. It doesn’t take long to build a reputation of being a caring, thorough chiropractor.

There is no doubt that times are tough right now, and I thought, “It’s just my luck to open my business in a recession.” I can only imagine the students getting ready to graduate and the anxiety they might be feeling about starting their own practices. But if you take the time to edu-cate patients, empty your brain into theirs, walk them through the procedures, and be a genuine health care provider, your practice will survive in any economy.

Cody Golman, D.C., ’04, says: Stop watching TV and thinking there is a down economy. It’s an illusion. We have one of the greatest healthcare secrets (chiropractic), and people will always have the need to be healthy. When you believe so much in what you do, you be-come a magnetic force for new patients.

“Adjusting to the Recession”…what a lousy title for an article that is supposed to uplift and give a (forgive the pun) shot in the arm to fellow alumni. How about “Looking Face Up in a Down Economy?” Now that’s a better title!A Message from Alumni Association President Nalyn Marcus, D.C., ’90

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POSTCHECK: CLASSMATE UPDATES

Scott McLeod, D.C., ’92, of Shelby Township, MI, co-authored a book entitled The 30-Day Total Business Make-over which has reached best seller status. It was released in December 2008.

Joseph Zdanowski, D.C., ’98, opened Cliffside Park Chiropractic on Anderson Avenue in Cliffside Park, NJ.

Dana Cavell Clum, D.C., ’99, and her husband Don Clum, D.C., of Ciudad Real, Spain, announce the birth of their third child, Alexander James, on March 22, 2009.

David Serio, D.C., ’99, and his wife, Gabriella, of Buenos Aires, Argentina, announce the birth of daughter Dominique Sofia on June 12, 2009.

2000sGail Eisel, D.C., ’00, of Pittsburgh, PA, was voted Best Doctor in the Trib Media Readers’ Choice Awards.

Princess Porter Fowler, D.C., ’01, of Spartanburg, SC, has been named the 2009 Young Careerist for the Federation of Business and Professional Women’s Clubs of South Carolina. She was selected based on career and commu-nity contributions and delivery of a 4-minute timed speech chosen from a pre-determined topic.

Marlene Mahipat, D.C., ’01, of Randallstown, MD, was named one of Maryland’s Top 100 Women by the Daily Record in Baltimore and also named Volunteer Of The Year by Meals on Wheels of Central Maryland.

Emily Muscarella, D.C., ’01, of Asheville, NC, was featured in the March/April issue of Verve, Western North Carolina’s magazine for women. The article focused on her practice and her West African dancing as a part of Chix with Stix.

John and Lauren Gill Hayser, D.C.s, ’02, of Avon-by-the-Sea, NJ, announce the birth of their second child, Margaret Clare, on February 18, 2009.

Bob Kleckner, D.C., ’03 and his wife, Rebecca Kleckner, D.C., ’04, of Glendale, AZ, welcomed son Isaac on March 29, 2009.

April Macary, D.C., ’03, and Mike Mazzarella, D.C., ’04, were married on September 5, 2009, in Tryon, NC.

Brandon Wallis, D.C., ’03, and his wife, Lynn, of Livonia, MI, announce the birth of daughter Emma Rose on June 3, 2009.

Daniel Cocks, D.C., ’04, and his wife, Niki, of Baltimore, MD, announce the birth of daughter Isabella Marie on June 25, 2009.

Sara Ingram, D.C., ’04, of Charleston, SC, married Eli Tripps on October 18, 2008, in Isle of Palms, SC.

Kenneth and Lauren Kadrich, D.C.s, ’04, of Alpena, MI, were voted Best Chiro-practors in their community for the second year in a row.

Joshua Keels, D.C., ’04 and his wife, Sarah, of Greer, SC, welcomed son Griffin Henry on November 3, 2008.

Andrea Marconi-Nastelli, D.C., ’04, was voted Chiropractor of the Year for the second year in a row in Reston, VA.

Scott Oliver, D.C., ’04 and his wife, Tracey, of Luxembourg announce the birth of twin daughters, Kyla Sarah and Chloe Isabella, on March 13, 2009.

Alice Ryan, D.C., ’04, and her husband, Michael, of Summerville, SC, announce the birth of daughter Ella Elizabeth on June 28, 2009.

Brian Quattlebaum, D.C., ’05, of North Charleston, SC, was named Young Chiro-practor of the Year for 2009 by the South Carolina Chiropractic Association.

Classmate Updates1970sMark Van Hemert, D.C., ’77, and Brad Hensley, D.C., ’83, tied for the title Best Chiropractor in Aberdeen, WA.

1980sBrad Hensley, D.C., ’83, and Mark Van Hemert, D.C., ’77, tied for the title Best Chiropractor in Aberdeen, WA.

Mark Kendall, D.C., ’84, of Commerce Township, MI, celebrated 25 years in practice on March 25, 2009.

Farrel Grossman, D.C., ’85, of Char-leston, SC, was elected Board Chair of the Federation of Chiropractic Licens-ing Boards (FCLB) in May. Grossman is District V regional director for FCLB.

Brian McAulay, D.C., Ph.D., Penn Straight ’85, of Marietta, GA, was named executive vice president of Life University. He previously served as provost at Life.

The chiropractic practice of Rick Schelter, D.C., ’85, of Goodrich, MI, was voted 2009 Best Chiropractic Office in Genesee County by the Flint Journal.

Ken Hughes, D.C., ’86, of Dearborn Heights, MI, was elected to the Sher-man College Board of Trustees for a four-year term.

Alan Brewster, D.C., ’89, of Passaic Park, NJ, was elected to the Sherman Board of Trustees for a four-year term.

1990sNalyn Marcus, D.C., ’90, of Bethle-hem, PA, was named Volunteer of the Year by the Third Street Alliance for Women and Children in Easton, PA, for providing chiropractic care to the shelter’s residents since 1998.

Your Membership MattersYour Alumni Association dues support alumni and student programs that providementoring opportunities, scholarships and leadership programs. Alumni Association Members also receive great benefits, including access to the Alumni Directory online, discounts at the Sherman Bookstore and much more. Join or renew your member-ship today for only $50.

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Stephanie Freeman Lanzara, D.C., ’06, and husband, Anthony Lanzara, D.C., ’03, of Claremont, NH, announce the birth of son Nicholas Anthony on April 20, 2009.

Brandon McAlister, D.C., ’06, and his wife, Christy, of Anderson, SC, announce the birth of daughter Lilian Grace on April 16, 2009.

Laura and Joe Morse, D.C.s, ’06, of Ithaca, NY, announce the birth of daughter Mia Fenway on February 7, 2009.

Angela Newcomer, D.C., ’06, and her husband, Todd, of Easton, PA, welcomed triplets, two girls and a boy, on August 28, 2008. The children’s names are Hannah, Reilly and Conner.

Colleen Compel-Pickering, D.C., ’07, and her husband, Rob, of Charlotte, NC, announce the birth of daughter Audrey Ellen on July 5, 2009.

Tom Cranmer, D.C., ’07, and his wife, Shannon, of Cummins, GA, announce the birth of son Brody Ryan on June 22, 2009.

Aaron Fisher, D.C., ’07, of Jones, MI,authored a book entitled Leo and Donnie(juvenile fiction) which was published by Tate Publishing and Enterprises and released in June 2009.

Amy Nedrow, D.C., ’07, opened The Spine and Health Center on Seven Fields Boulevard in Seven Fields, PA. Nedrow married Christopher Zesiger on September 5, 2009, in Pittsburgh.

Timothy Lim, B.Sc., M.Sc., D.C., ’09, opened LifeSystems Chiropractic in Central Singapore in August 2009.

Kallie Yamane, D.C., ’09, married Scott Moore, D.C., ‘ 08, on April 25, 2009. They reside in Olympia, WA.

DeathsBill Garren, D.C., ’77, of Spartanburg, SC, retired faculty member, died on July 17, 2009. He is survived by wife, Ruth, and son, Ashton.

Stuart Adcock, D.C., ’93, of Campo-bello, SC, died on April 7, 2009, when the small plane he was piloting crashed in Chesnee, SC. Adcock is survived by a wife and two children.

Jason Coleman Carrington, D.C., ’00, of Galway, Ireland, died on March 22, 2008. He is survived by his wife, Elizabeth, and daughter, Madeleine.

Paul Davidson, D.C., ’03, of Washington Township, NJ, died in a canoeing accident September 5, 2009. He is survived by his wife, Christina, and a son as well as his parents, Dr and Mrs. Jay Davidson, D.C., ’79.

Send Your UpdatesSend your news to Director of Alumni Relations Marggi Roldan, Sherman College, P.O. Box 1452, Spartanburg, SC 29304; mroldan@sherman.edu; or through the alumni pages at www.sher-man.edu. See more alumni and campus news at sherman.blogs.com/alumni/.

Sherman Alumni Serve on SCCA BoardThe South Carolina Chiropractic Associ-ation installed new members, including several Sherman graduates, to its 2009 Board of Directors at its Annual Board Retreat held in Napa Valley, CA.

Brian Quattlebaum, D.C., ’05, of Charleston, SC, was installed as the District Three Director; Gabe O’Sulli-van, D.C., ’01, of Spartanburg, SC, was installed for his second term as the District Nine Director; and Tyrone Wallace, D.C. ’94, of Lake City, SC, was installed as the District Five Director.

Their duties include organizing meetings and keeping members updated on cur-rent news and events within the SCCA, a professional trade association repre-senting hundreds of doctors of chiro-practic in the state of South Carolina.

POSTCHECK: CLASSMATE UPDATES

SCCA Honors Schwartzbauer as Friend of the Year

The SCCA honored Sherman President Jon C. Schwartzbauer, D.C., with the SCCA Friend of the Year Award at the Association’s Annual Convention, held August 13-16, 2009, in Myrtle Beach, SC. Schwartzbauer serves as an ex-officio member to the SCCA Board of Directors. The SCCA is a professional association representing hundreds of Chiropractors in South Carolina. Director of Alumni Relations Marggi Roldan, who attended the convention, presented Schwartz-bauer with the award on campus.

started my own practice slightly more than a year ago. Previously, I was associating with another chiropractor. While I see a lot of middle-aged and elderly patients, I do get a number of young patients [who are interest-ed in getting under care] because of the heavy backpacks they have to lug around to school everyday.

What do you think makes a successful chiropractor? First and foremost, I believe that successful chiropractors must have ‘heart.’ They must have care and compassion for their patients. Too many times have I encountered chiropractors whose main concern is how many patients they see per week, and when they can hit their next milestone in patient numbers. When chiro-practors start focusing on the money and not the patients, it is easily evident in how they practice. I believe that to be a chiropractor is a privilege to help others. Patients place their trust in their chiro-practor, looking for help. The chiropractor must be willing to explore and educate him/herself about new methods and more effective ways to serve patients better.

Kuan Wei Choo, D.C., ’04, of Malaysia was one of the first international students I worked with after I took on that respon-sibility for our admission office back in 2000. I called him my “e-mail buddy” because that was our main method of communication. In fact, I don’t think I actually heard his voice until we met in my office here in Spartanburg shortly before he enrolled in 2001.

I remember very well the first time we met; I was so excited to finally meet Kuan Wei – he was so young yet mature for his age, and he spoke perfect English. During his three years at Sherman, we became good friends, and I was sad, yet proud, when he graduated and moved back home to Malaysia to practice and help develop the chiropractic profession there.

I have talked to him periodically through the years, so you can imagine my excite-ment when Kuan Wei’s mother called me to say that his cousin, Dansen Wong, was interested in starting chiropractic college at Sherman. It was sort of like déjà vu!

This time, again, I reached out to my new Malaysian friend by e-mail, but I knew what he looked like – we became friends through Facebook! Since Dansen arrived on campus in 2008, I’ve enjoyed getting to know him as well. I’m so happy that Dansen is here; he is a wonderful student and such a pleasure to be around. He always has a smile on his face! I hope to also become good friends with Dansen, and even though he is “only” beginning his sixth quarter, I have been here at Sherman long enough to know how fast the time goes by, and that someday soon – sooner than it feels like it should be – we will be sending him back to Malaysia and to his cousin Kuan Wei to help bring chiropractic to the world!

I asked both Kuan Wei and Dansen to help me share some of their stories with our Straight from Sherman readers, and they kindly agreed.

Kuan Wei Choo, D.C.How did you first learn about chiropractic?My father used to have terrible back pain. He went to see medical specialists, neuro-surgeons, traditional healers, massage therapists and acupuncturists. They all said there was nothing wrong with him. My mum then brought him to a chiro-practor in Kuala Lumpur, Malaysia.

At that time, chiropractic was still a young profession in Malaysia. My father started getting better and better. Since there were not enough chiropractors in Malaysia, I realized, what better way to help the com-munity than to provide chiropractic care?

Why did you choose Sherman College?I made a lot of comparisons among all the chiropractic colleges in the United States. I think Sherman’s advantage is that by having small classes, students get more attention from the faculty.

How did Sherman prepare you for life after graduation?Sherman has an excellent repertoire of teachers. The knowledge I have gained from teachers helped prepare me a lot for how I wanted to practice. I also like the fact that Sherman has a wide range of different technique clubs. Exposure to the variety of different techniques helped me [narrow down my choices] to ascer-tain precisely how I wanted to practice in the future.

What is the state of the profession in Malaysia? The chiropractic profession in Malaysia is growing. There are only 30 chiropractors in the whole of Malaysia, so the country definitely needs more chiropractors. Most chiropractors are located in major cities. Unfortunately, the rural populations do not have access to chiropractors. On the other hand, the population is very accept-ing of chiropractic.

Tell us a little about your practice.My practice is located in Petaling Jaya, close to the capital of Malaysia. I just

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by Vice President for Enrollment Services Lisa Hildebrand, M.A.

Kuan Wei Choo & Dansen Wong: Bringing the Heart of

Even before it was an integral part of our mission, helping to bring chiropractic

to the world has always been part of my job. As

the college’s designated school official and international

student advisor, I help future doctors of chiropractic from

all over the world navigate the seas of international paper-work, transcript evaluations,

student visas and more... and getting to know these

future D.C.s is one of my favorite things to do.

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Chiropractic to Malaysia

Natasha Jaskiewicz:Making her passion for animals part of her careerNatasha Jaskiewicz, D.C., has always loved animals, especially horses. Born in Singapore, she moved with her family to Anacortes, WA, in 1985 when she was three years old. There she had her own horses, was involved with 4-H from an early age and began to train and show horses, especially hunter jumpers. The young horsewoman knew she always wanted horses to be a part of her life.

“Knowing I wanted a career with horses, I got accepted to the University of Findlay in Ohio where I majored in

equine business management, rode horses daily and also played volleyball, another passion of mine,” Jaskiewicz says of her early career path.

After graduating from Findlay, she was a freelance horse trainer in Washington and later in Texas. It was while in Texas that she met a chiropractor who also cared for horses. “I was amazed at the work she did with the horses I had in training,” Jaskiewicz says. “Seeing how she was able to help horses naturally without drugs or surgery really caught my attention, and one day it hit me: that I could be doing this for the rest of my life.”

After she discussed her options with her chiropractor and mentor, Robert

Fox, D.C., in Anacortes, WA, he recommended that she check out Sherman.

“I came out for Lyceum in 2003 and absolutely loved the energy of the place and the people,” Jaskiewicz says. The fact that the college was near horse country was a definite “plus.”

She made the move the following year, and when she graduated in December 2007, decided to establish a mobile practice in the Upstate of South Carolina that specialized in horses. Now she travels from her home base in Inman, SC, throughout the Carolinas, working not only with horses and their riders but also a variety of other animals.

The chiropractic profession is all about helping and serving others. Being in a position to improve people’s health, to literally change their lives, is one of the immeasurable rewards of a chiropractic career. Doctors of chiropractic can enjoy the freedom, flexibility and financial rewards of running their own businesses and controlling their destiny, with opportunities at home and around the world. One of the things that makes the profession so rewarding is the many paths that chiropractors can take to achieve success.

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by freelance writer Beverly Knight

Len Schwartz:Helping colleagues find a nicheLen Schwartz, D. C., Penn Straight, ’93, understands the steps that every chiro-practor has to take to become successful, especially when the practice deviates from the norm, and he maintains that all practices, even conventional family practices, should set themselves apart as “different” in some way.

At the age of 24, Schwartz opened an office in Philadelphia in an area surrounded by nearly a dozen other chiropractors. In that kind of competi-tive market, the young chiropractor knew that he had to come up with a way to differentiate himself from the competition. Creating an internal and external marketing system seemed to him the logical solution. As a practicing chiropractor for 12 years, he built one of the largest practices in Philadelphia – and one of the largest by-referral-only practices in the country.

While his practice was growing, he would meet other chiropractors who were still trying to stabilize their prac-tices or whose practices were declining. “I was using direct mail, writing ad copy, coming up with materials that advanced my business,” Schwartz remembers,

Jaskiewicz also makes periodic trips to Asia to check patients. The Asian con-nection came about through her family; Jaskiewicz’s mother is Singaporean and her father had continued to work over-seas after they moved to the United States. A family visit to Singapore last November, including a trip to the Singapore Turf Club, led her to contacts in Asia that she was able to parlay into work abroad.

“When I travel to Asia, I have all my clients laid out before I arrive, and I stay a maximum of two weeks,” Jaskiewicz says of the working visits that she makes every couple of months. In the begin-ning, she only worked with people and horses, mostly show horses and riding horses, even some race horses off the track, but on her last visit, she started seeing dogs as well, even adjusting the number one ranked [show] dog in Singapore and Australia, something she calls a “neat experience.”

Even though her undergraduate degree is in equine business management, the part of her chiropractic practice she found most challenging was the business end. “I wish I had spent more time in college learning how to merge general chiropractic practice principles with a mobile practice based on animals,” Jaskiewicz says. “It’s definitely been a learning experience.”

It helped that when she graduated from Sherman, she already had a clientele base through her successful freelance horse training business. Still, Jaskiewicz does not minimize the challenges for a chiro-practor developing a practice outside the mainstream.

“It has been challenging because there aren’t many models to follow in learning how to run a legal full-time mobile practice based on animals,” she says. “In the beginning stages of developing my practice, I made a few learning mis-takes which cost me financially because I didn’t have much practical experience running a practice. I’ve since focused

more energy on studying the business side of running a conventional practice and have been able to modify and apply those strategies to my type of practice.” She also notes that working with mentors has benefitted her greatly, and she suggests looking “outside the box” for mentors. “It’s important to find mentors who have successful businesses in general, whether they are in the field of chiropractic or not, because the advice and knowledge they offer can help you succeed.

“When you feel fulfilled and have a purpose with what you’re doing, the money always comes,” says the 28-year-old woman who feels you can’t place a dollar value on the rewards of doing something you love every day. “The mobile practice lets me go out to places where I would never have gone, see these beautiful little communities.”

Jaskiewicz knows that being inside, working full-time in an office setting, would not be the right choice for her at this stage of her life, as she has yet to decide where she’d like to put down roots. “I have always been an outdoors person,” Jaskiewicz says. “Staying inside all the time [during chiropractic college] was a 180-degree turn from what my life was before. I love to be able to work outside, and I love the flexibility that my practice gives me. And it gives me the opportunity to scope out an area without making the commitment that establishing an office would require.”

“It’s a lot of work,” says the animal chiro-practor who still considers herself on a steep learning curve. “I had to figure out some things on my own, what licenses

I needed, the little things so I’d do things right, according to the laws regarding chi-ropractic and animals in the various states.” She completed 200 hours of coursework at the American Veterinary Chiropractic Association, took the national test and earned the certification that gave her the credibility she needed.

Her work took her to vet offices, horse shows and private barns where people knew her as a “horse chiropractor.” After a while, it was a natural progression that she would begin to treat the riders as well. “My experience playing college and international volleyball taught me that it’s good to get the team together,” Jaskiewicz says of her belief that the rider affects the performance of the horse in many ways, and vice-versa.

The key to success, Jaskiewicz says, begins with tailoring a practice to your personality and lifestyle and understand-ing the challenges an unconventional practice presents. “The advantage I had was knowing from the beginning what kind of practice I wanted. You can learn the ropes working with someone else if you are going to establish a regular chiro-practic practice. Sometimes that’s not an option if you are choosing a less conventional route.”

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While his practice was growing, Len Schwartz would meet other chiro-practors who were still trying to stabilize their practices or whose prac-tices were declining.

“I was using direct mail, writing ad copy, coming up with materials that advanced my business,” Schwartz remembers, “doing what I thought every other chiropractor knew how to do.

Then it slapped me in the face. I hadn’t known I had special skills or talents, that not every chiropractor knew how to create marketing systems.”

“doing what I thought every other chiro-practor knew how to do. Then it slapped me in the face. I hadn’t known I had special skills or talents, that not every chiropractor knew how to create market-ing systems.”

That epiphany led him to shift his focus. He realized that most chiropractors he knew never enjoyed steady growth. “They go through what I refer to as yo-yo prac-tice,” Schwartz explains. “They advertise or market when they need new patients. Then they eliminate advertising and marketing until they’re back down again. They don’t have the benefits of strategic marketing.”

Schwartz knew that he had something that other chiropractors needed: a pro-active marketing concept that promotes continued growth instead of reactive marketing. That realization led him to open ChiroPractice Marketing Solutions in Huntington Valley, PA, where he devel-oped more than 60 different products and marketing systems, including research-based lectures.

The successful chiropractor, who has been called “the marketing guru of the chiropractic profession” because of his extensive knowledge of marketing, public relations and advertising, parlayed his unique skills into a career that not only allows him to indulge his passion for mar-keting but also provides the opportunity for him to supply other chiropractors with practice-building solutions. His credibility, resulting from the success of his own clinical practice – one in which he saw 20 new patients a month and received three-to-five referral leads a day – makes his marketing strategies and materials attract-ive to other chiropractors.

But the best advice he gives his clients, he says, is to do what he did – find a way to differentiate yourself from the compe-tition. “To stand out, a chiropractor has to define himself,” Schwartz says. “Then he has to arm his patients with informa-tion. There is no better marketing solu-tion than word of mouth.”

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Evan Cohen: Finding a need and adapting to meet itSome chiropractors find a niche market to serve – such as athletes, pregnant women or musicians and performers – after a few years in practice. Evan Cohen, D.C., began his career as a chiropractor when he graduated from Sherman in June 1987. Because the New York City native had become accustomed to the warmer winters in South Carolina, he practiced first in Dillon, SC, for a year and in 1988 opened Cohen Chiropractic Clinic in Columbia, SC, where he felt there was an untapped market.

In that practice, he saw a number of patients who first learned about the ben-efits of chiropractic because of sports injuries. This finding inspired him to reach beyond the office practice into the community, seeking out ways to bring

Jonathan Dabney:Creating a mobile practiceJonathan Dabney, D.C., a December 2008 graduate, is differentiating himself with a mobile practice in Florence, SC. Dabney says he has considered both an associate-ship option and taking part in a franchise, but opted for a mobile practice as a way to start up quickly and with minimal over-head. Self-described as laid back, adven-turesome and open minded, Dabney says this type of practice fits his personality.

“When I imagined myself in practice during that last year in chiropractic col-lege,” he says, “I just couldn’t see myself sitting in an office waiting for patients to come in. I’m more of an on-the-go kind of person, and the mobile practice gets me out in the community in a variety of settings.” Dabney not only makes “house calls” but also visits a person’s place of business with hopes of building more clientele at these companies as word gets around and people see him with his portable table.

As Dabney builds his mobile practice, he is also available to cover practices for D.C.s out of the office for a few days to a week or longer. Starting out with a coverage-only practice is another option for new graduates wanting to hit the ground running.

Cindy Pradhan:Making a living on the roadThis worked for Cindy Pradhan, D.C., a friend of Sherman who graduated from Life University in 1994. Pradhan didn’t feel she was ready for the commitment of a conventional office practice when she graduated so she established a cover-age practice. This option led her to work with 10 different doctors over a two-year period. She looks back on that decision as one of the keys to her current success.

“When I graduated, I wanted to get more experience so I could feel comfortable with the business side of opening an

office,” Pradhan says of the decision that allowed her to spend time learning how different offices work so she could com-pare and formulate a plan for her own future practice. She now heads the pro-fessional team at Lakeside Chiropractic in Anderson, SC.

The most important advantage of the coverage practice, she says, is gaining exposure to the different ways that a successful practice can operate without taking on the stress that goes along with running your own office. She still talks enthusiastically about the opportunity a coverage practice provides for the begin-ning chiropractor, and, she adds, it can also be a good option for those who are retiring from their own full-time practice.

“This type of practice provides exposure as a beginner and less time in the office for a retiree,” Pradhan says of a practice that simply requires a willingness to commute and to be flexible. The key to success, she points out, is to be sure that doctors who are looking for someone to cover for them know that you are out there.

When Pradhan decided to market herself as a coverage chiropractor, she knew she had to formulate a plan for getting her name and qualifications into the right hands. She had business cards printed. And she contacted state chiropractic organizations and state boards of chiro-practic examiners to get the names and addresses of chiropractors within the radius she felt she could travel.

Then she wrote letters to all the offices she had targeted, enclosing her business card and qualifications. She also suggests

placing a classified advertisement in a state chiropractic organization newsletter.

Although the experience was a good one for Pradhan, she cautions that there are some obvious disadvantages to choosing the coverage practice option. First, work tends to be seasonal. Chiropractors are most in need of someone to cover their practices in the summer and around the holidays. “It can be slim pickings at other times of the year,” Pradhan warns. “Everybody wants you at the same time. And you have to remember you’re not building a practice for yourself.”

Matching doctors to opportunitiesMarggi Roldan, director of alumni rela-tions at Sherman sees that there is a need for coverage chiropractors. She gets calls every year, especially in the spring, from doctors who are looking for someone to cover their practices during the summer.

“We haven’t been able to help with these types of referrals as much as we would like,” Roldan says, “so we are becoming more proactive, letting students know there is an opportunity there that they can consider if they haven’t made a decision about where to practice or if they are waiting for a spouse to graduate.”

Considering the number of inquiries for coverage doctors in South Carolina, Roldan believes that there is a need in every state. One of the important roles of her office is to serve the alumni, and Roldan says Sherman is committed to doing that by informing current students about this option and maintaining a list of alumni offering this service. The list is short right now, she admits.

“We want to help our alumni whenever we have the opportunity,” Roldan says. “But we also see educating interns about this option as a service to our current students. It’s clear that this type of prac-tice is gaining popularity, and it particularly benefits new graduates by allowing them to see how different offices run before they actually start their own practices.”

chiropractic to athletes and performers. That outreach approach 10 years ago led him to develop a program to provide chi-ropractic care at the South Carolina State House, where he worked with legislators and elected officials, sometimes perform-ing 30 or more adjustments in a day.

He developed a relationship with the Colonial Center, providing chiropractic care for the many big-name performers who sold out shows in the arena on the University of South Carolina campus. “It was most rewarding to have a wider sphere of influence, to care for some very important people. When you’re adjusting the governor or have Bruce Springsteen’s spine in your hands, you especially want to do a good job,” Cohen says of his foray into treating the poli-tically powerful and some of his other most famous patients.

The first thing he learned when he branched out into organizations where

chiropractic care was not commonplace was that he couldn’t take slights person-ally. In the beginning, some performers were not interested in his services. Then he had what he calls “the most incredible professional experience” when the Ringling Brothers Circus came to the Colonial Center. Soon performers were looking forward to performing in Columbia because they knew he would be there.

A former Division III college football player at Brooklyn College, Cohen naturally gravitated toward meshing his interest in sports with his passion for chiropractic. He worked with the Inferno, Columbia’s professional hockey team, for seven years. And he began working with University of South Carolina’s athletes, alongside trainers and medical staff for 14 years. He is now in his fourth season as the official team chiropractor for all USC athletes and is considered a valuablemember of the support staff.

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Though he’s involved with all the athletic teams, Cohen especially loves working with the Gamecock football team. During the season he does 30-70 adjustments a day on the Tuesdays, Thursdays and Sat-urdays that he makes himself available to football players. Although he admits that at first the team medical doctors were skeptical of the value of chiropractic, he now sees himself as an integral part of the team that keeps athletes healthy and able to perform at their peak.

“I learned that I had to be persistent. You can’t change the medical commu-nity,” Cohen says. “When I go into the medical community, I have to speak their language, not mine, and be patient. I have to allow them to see the benefits of chiropractic over time, to see that it provides a valuable service. When they see how it benefits the athletes, they come to appreciate the value of what we do. Consequently, I have developed a great number of medical doctors as friends.”

Dale Friar: Helping more students choose a chiropractic careerRegardless of what type of practice chiropractors choose, Dale Friar, D.C., understands that doctors need to bring their unique interests to their work. Friar, whose specialty is family and wellness care, has hosted career nights at his Coastal Disc Center and Sweetgrass Chiropractic in Mount Pleasant, SC. He dedicates time to promoting chiropractic and recruiting students because he wants more and more young people to make the decision early on to pursue a career in chiropractic.

That was not the traditional path to a career in chiropractic when Friar made his career decision. “I had a life-changing ex-perience as a young man with chiropractic. A man who mentored me gave me direc-tion and kept me on the right career path,” Friar says, acknowledging that he was one of only a handful in his class who had gone directly from high school to college and then to chiropractic college. “When I graduated in 1982, the average age of my classmates was well into the 30s. Chi-ropractic was a second career for many.”

Now, he says, more students choose chi-ropractic as their first career. Friar feels it’s important for young people consider-ing chiropractic to know their options. He wants them to understand that it can be challenging and require great focus to open a practice and be successful right away. But he also wants them to know how rewarding their work can be if they prepare well for their success. That’s why he’s willing to devote his time to career sessions and allow prospective students to shadow him as he works. “I’ve had so much fun and enjoyed 26 years in practice that I want to share that experience with others, help struggling teenagers who are trying to figure out what they want to do in life,” Friar says.

He wishes every chiropractor would find ways to give back to the profession that he feels so passionate about. “We all need to be champions for chiropractic. I never feel I have to defend chiropractic. I feel I need to champion chiropractic,” the Sherman graduate and recent winner of the Spirit of Sherman College award ex-plains. “If I were able to pass along only one piece of advice to those in the pro-fession and those training to go into the profession, it would be this: Be a teacher.

Doctor means teacher. You have to teach and educate in your practice on a daily basis. We feel in my office that we have to earn the right on every visit to get to care for that patient again.”

While much of the economy was lan-guishing, Friar had his best year ever in 2008. He expects, at the least, to equal that this year. Commenting on how his practice has remained so strong in a downeconomy, he points to “having good sys-tems in place – from consultations to the report of findings to patient recall.” He realizes that when patients know that their doctor is thinking about them and keeping in touch, that they are appreciative and make appropriate decisions about their own health and wellness. What he has found is that when he’s done a proper job of educating the patients, they place a high value on what he is doing for them. Because of that, he says, “When the pain goes away and they are feeling good, they don’t go away.” In other words, they get it.

The key to success is being passionate about what you do, Friar says. “It’s good to remember that the patients are there because you have a service they need that is valuable for their health. No matter the subject the patient brings up for discus-sion – whether it’s sports, the weather, politics, religion – I come up with an analogy that brings it back around to health, wellness and chiropractic.”

Friar credits his success to a large patient base that consistently comes in for chi-ropractic care. And he works hard for in-house referrals, even offering free consultations. “New patients are the life blood of any practice,” he says, adding

that recalls are important for that reason, because you are bringing someone back to chiropractic that has already experi-enced success. “I ask my patients to share information about their successes. And I develop relationships with other chiro-practors, share ideas about what’s work-ing, what’s not working. That interaction helps you stay excited, stay passionate. It’s all about fostering relationships over time and on a consistent basis.”

Friar also believes that it is critical for chiropractors to support their state and national associations. Since those organi-zations are typically not philosophically based, he feels they provide a way for those with differing philosophies to come together for the good of the profession. “What they do is protect your rights and help you get your care to the public, allowing the public to access your care,” he says. “It is wrong to practice without being involved.”

When Friar talks with prospective stu-dents, he emphasizes that they don’t have to decide right away on a particular spe-cialty or know what form they want their practice to take. Post-graduate training will dictate what you do on a daily basis. “You can go wherever you want to go once you get out of school,” Friar says, explaining that it’s easier to start off in a family prac-tice and decide where your specialty is, then go there.

“It’s most rewarding to have a wider sphere of

influence, to care for some very important people,”

says Cohen. “When you’re adjusting the governor or have Bruce Springsteen’s spine in your hands, you

especially want to do a good job,” Cohen says of his foray into treating the

politically powerful and some of his other most

famous patients.

It’s good to remember that patients are there because you have a service they need that is valuable for their health. No matter what subject the patient brings up for discussion – whether it’s sports, the weather, politics, religion – I come up with an analogy that brings it back around to health, wellness and chiropractic.

“You may decide that you want to special-ize, become a geriatric, pediatric, sports or animal chiropractor – but the great thing is, you can do all of those things within a family practice. I get to do it all.”

It’s clear that chiropractic is not a “one-size-fits-all” profession. There are many paths to success, each requiring only one thing: a passion for serving humanity by delivering quality and life-changing chiro-practic care.

Mark your calendar for May 27-29, 2010 when Lyceum returns to the Sherman campus! Next year’s program will feature passionate speakers plus action steps to take back to your practice. As always, there will be great entertainment too, with comedy-magician Justin Kredible back by popular demand! Check out pages 24-27 for photos and a recap of award presentations from Lyceum 2009.

Dale Friar photos by D

ennis Munn

Save the Date!

GIVING BACK TO SHERMAN COLLEGE

Include Sherman in Your Estate Plan and Become a Member of the Legacy Society

by Vice President for Institutional Advancement Susan Newlin

Estate planning requires periodic review of your financial goals and

objectives and related legal documents as circumstances in your life change.

Having an up-to-date plan in place is extremely important, as when certain events occur (e.g., marriage, birth of a child/grandchild, change of job, changes in tax laws, sale of property, retirement, etc.), you may need to make changes to ensure that all of your needs and those of your heirs are taken care of.

Each year around tax time, review your estate planning documents to be certain they still meet your goals and objectives. Conducting this review will likely provide peace of mind for you and your family’s future. Read over the statements below to see if your estate plan is in good standing:

1. I have an estate plan (e.g. will or living trust).

2. My immediate survivors know where to find my estate plan.

3. My executor is still capable and qualified to serve.

4. I have appointed qualified guardians for my children who are minors.

5. My executor knows how to find the needed information to settle my estate.

6. My survivor’s financial needs have been reviewed and addressed.

7. My minor children’s financial needs will be handled by a trust agreement.

8. My tax advisor has reviewed my estate plan to make sure it is in compliance with current tax laws.

9. My charitable wishes and bequests are in my estate plan.

Members of the Legacy Society demon-strate their belief in the enduring value of Sherman College by including Sherman in their estate plan. Here are two of several options to consider:

Gifts by WillThrough a well planned will, it is possible to gift Sherman College in the form of a particular dollar amount, a property, a percentage of the estate, or all or a portion of the residue, or “what’s left” after providing for other heirs. Planning charitable gifts by will makes it possible for donors to maintain complete control over assets during their lifetime.

Life InsuranceLife insurance needs change as life pro-gresses. Children become self-sufficient and investments may provide unexpected income and security. As a result, not all life insurance may be needed for the rea-son it was initially purchased. Another way to make a gift of insurance is to purchase a new policy naming Sherman College of Straight Chiropractic as the beneficiary.

Becoming a member of the Legacy Society is easy. Simply let us know that you have included Sherman in your estate plan. Contact the institutional advance-ment office at 800-849-8771, ext. 241, or e-mail me at snewlin@sherman.edu. We will ask you to complete a Confiden-tial Gift Form.

You will then become an honored member of the Sherman College Legacy Society. The college will keep the details of your gift confidential, and you are welcome to decline public recognition.

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We’re creating memories on Sherman College’s Gordon and Helen Brown Student Plaza by personalizing the Plaza Walk with bricks engraved by alumni and friends of the college.

The Plaza Walk offers a unique opportunity to honor, pay tribute or memorialize someone or something significant in your life by

� Engraving a brick in your name, your children or grandchildren’s names

� Engraving a brick in honor or memory of someone

� Engraving a brick with your name and Sherman graduation date

Remember to be creative! Let’s fill up the Plaza Walk with lots and lots of memories and help support the Sherman College annual fund!

LEAVE YOUR FOOTPRINT ON THE PLAZA WALK

� Yes! I want to engrave a brick(s) on the Plaza Walk to show my support and make my mark at Sherman!I will engrave ____ brick(s) at $125 each for a total donation of $________.Payment Options: � check � money order � credit cardCredit card #_______________________________ Exp. Date __________ � Visa � MC � AmEx � DiscoverSignature __________________________________ Date ______________Name____________________________________________ E-mail ________________________________________________Address__________________________________________________________ Phone__________________________________City/State/Zip_________________________________ Country ____________ Fax ____________________________________

Leave your footprint on the Plaza WalkBeanes, Gibbses Join Sherman’s Heritage SocietyThe Heritage Society recognizes men and women who are dedicated to the perpetuation of the mission of Sherman College and have committed to the future of the college by arranging for gifts that will endure beyond their lifetime.

A ‘heritage’ is something of value passed down to future generations. Members of the Heritage Society are individuals of vision who have arranged through their gifts of cash, wills, trusts, life insurance, retirement plans, charitable gift annuities or other plans for gifts that will help insure that future generations of men and women have the opportuni-ty to receive an education based on the mission of Sherman College.

To become a member of the Heritage Society, the individual must have given a gift of at least $100,000. This year the college inducted two couples into the Heritage Society: Regents Rita Frederick and Joel Beane, D.C., and Spartanburg philanthropists Jimmy and Marsha Gibbs.

Bean

esG

ibbs

Each brick is 4”x8” and can hold up to 13 letters or numbers on each of the three lines. Please print your message legibly on this template and mail with your payment and completed form above to reserve your brick.

Return this form to Sherman College, Office of Institutional Advancement, P.O. Box 1452, Spartanburg, SC 29304. To discuss other Plaza naming opportunities, contact Vice President for Institutional Advancement Susan Newlin at 800-849-8771, ext. 241, or e-mail snewlin@sherman.edu.

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Service to the Profession:Robert Sinnott, D.C.Dr. Rob Sinnott is a 1989 Palmer grad-uate who was recognized for his dedica-tion to carrying forward the vision of a profession rooted in sound philosophy. He spearheaded the Diplomate in Chiropractic Philosophical Standards Program, two addi-tional years of study after Sher-man’s Academy of Chiropractic Philosophers. This effort in-cludes the development of a writers seminar and workshop, which he has asked Sherman to continue offering for the profes-sion. He is an outspoken proponent of Sherman’s ACP and IRAPS, serving as a presenter in both areas.

Rising Star Award: Nick Tedder, D.C.A December 2004 graduate, Dr. Nick Tedder, was named Rising Star for 2009. In a very short time he built a thriving upper cervical practice and also instructs, teaches, and coaches new doctors on how run and maintain an upper cervical prac-tice through his work with the Upper Cervical Health Centers of America.

Distinguished Service Award:Shane Walker, D.C.A 2000 Sherman graduate, Dr. Shane Walker has distinguished himself through his leadership role as president of the Federation of Chiropractors and Organizations while building a thriving wellness practice in Naples, FL. He was a featured speaker at the FSCO and Palmetto State Chiropractic event – Get Your Practice Up and Running.

Spirit of Sherman College Award: Dale Friar, D.C.Dr. Dale Friar, ’82, practices in Mt. Pleasant, SC, near Charleston. In the spirit of Sherman College he and his wife, Debbi, have graciously hosted

the annual oyster roast for alumni and friends of the college at their family beach house. Friar welcomes pro-spective students to his office for shadowing opportunities and has hosted career sessions

for prospective students. He is always willing and excited to help with Sherman College projects.

Service to Sherman College: Joseph J. Donofrio, D.C.

Dr. Joe Donofrio, dean of clinical sciences, graduated from Sherman College in 1994. He returned to Sherman as an instructor in 1997, was promoted to assistant professor in 2000 then to associate professor

in 2006 and now serves as dean in addition to his teaching responsibilities. Donofrio was instrumental in compiling and publish-ing a Sherman Technique Textbook and is an enthu-siastic member of any

college committee or project he is asked to participate in.

Service to Sherman College: Tim Revels, CPASince joining Sherman in 1995 Tim Revels

has served as chief financial officer, secretary of the Cor-poration and member of the senior leadership team under several presidents. He is not only responsible for budget development, management and forecasting, but willingly

volunteers his time with college and community events. He recently became a member of the site team evaluators for both the Council on Chiropractic Education and Southern Association of Colleges and Schools.

Service to Sherman College:Marggi RoldanMarggi Roldan served as Sherman’s publications editor and public informa-tion officer in the early 1980s and now as director of alumni relations since 1997. She uses her expertise in commu-nications, public relations, and donor relations to promote and support the college. She has a keen understanding of chiropractic practice and philosophy and goes the extra mile in providing services to Sherman alumni. Roldan can be counted on to do whatever is asked of her and welcomes new challenges.

Gallery of Honor InducteeJames Gary Vidrine, Ph.D.Dr. Gary Vidrine shared 23 years of his life with Sherman College as professor of basic sciences, teaching microbiology, micropathology, biochemistry, histology, nutrition and public health, and making a memorable impact on countless lives with his quick wit, warm personality and profound knowledge of “bugs.” He will be remembered as a true gentleman, a loving husband and father, a dedicated teacher devoted to his students’ learning and success, and a lifelong learner who always kept current with the latest in microbiology and public health.

SHERMAN COLLEGE AWARD RECIPIENTSSHERMAN COLLEGE AWARD RECIPIENTS

Regent of the Year: John Hilpisch, D.C.Dr. John Hilpisch was named Regent of the Year in recognition of his efforts to raise money for the college by growing the Board of Regents having personally added four new members to the Board this year. He is a member of the Board of Trustees and enthusiastically re-ferred his daughter Francis to pursue her chiropractic education at Sherman.

Layperson of the Year: Renee HillmanRenee Hillman, of Hellertown, PA, has been a chiropractic advocate and a member of the Sherman family since 1976. She works tirelessly as the admin-istrative assistant for the Federation of Straight Chiropractors and Organiza-tions, providing the FSCO a reliable and familiar voice for incoming queries of membership, profes-sional information and related needs. In recognition of her admirable work and volunteer efforts within the chiropractic community she was named Layperson of the Year.

Ambassadors of the Year:Josh and Benna Click, D.C.sDrs. Josh and Benna Click are both 2006 graduates of Sherman, and together they own and operate Click Family Chiropractic in Grove City, PA. They were named Ambassadors of the Year in recognition of their en-thusiastic help with student recruitment activities in Pennsylvania and their out-standing commitment to helping Sherman grow its enrollment.

Career Advisors of the Year: Gary and Cathy Padden, D.C.sDrs. Gary and Cathy Padden are graduates of Sherman College, Gary graduating in 1983 and Cathy in 1985. They

own and operate Lakeview Family Chiropractors in Lakeview, MI. Together they have made it a person-al crusade to refer students to Sherman College. In 2008 they brought a group of students with them to Lyceum and Career Day. Three of those students have since enrolled and four more are slated to begin in 2009 and 2010, including their son Andy.

Service to the Profession: Richard

Plummer, D.C.Dr. Dick Plummer is a 1979 graduate of Sherman College who has distin-guished himself in the profession through his life-long

work to educate the public about the benefits of chiropractic care. He has appeared on more than 600 radio and TV programs throughout the country discussing chiropractic and health and has addressed laymen and profession-al groups in the United States, Canada, New Zealand and Europe.

He has served in lead-ership roles in several organizations, most notably as chairman of board of the Federation of Straight Chiropractors and Organizations.

Chiropractors of the Year: Patricia Giuliano & Peter Kevorkian, D.C.sDrs. Giuliano and Kevorkian have a family practice, Westwood Family Chi-ropractic in Westwood, Massachusetts. Together they care for families and their pets in a beautiful home office.

Dr. Giuliano is a 1982 graduate of Life Chiropractic College and Dr. Kevorkian is a 1982 graduate of Palmer College of Chiropractic. Together they are ambas-sadors for the college and members of the Board of Regents since 1990. In 2001 the college’s alumni association named them honorary members to recognize their strong affiliation with the college. They are frequent speakers at Sherman’s Lyceum, New Beginnings Philosophy weekends, Triune Seminars, Massachusetts Chiropractic Society conventions and recently at the New Zealand College of Chiropractic.

The Sherman family is happy that this chiropractic couple has adopted our col-lege to support and help grow. Their commitment to the college is evidenced in their words and in their actions. To honor and recognize their longstanding dedication to promoting chiropractic as a career and Sherman College as the place to gain or renew your chiropractic philosophy, science and art, the college named Drs. Giuliano and Kevorkian Chiropractors of the Year 2009.

Hilpisch

Paddens

Plummer

Hillman

Clicks

Sinnott

Tedder

Friar

Donofrio

Revels

Walker

Roldan Vidrine

1. The Infinite Principles program incorporates a natural setting.

2. Mission Improvable involved the audience in its act Friday night.

3. Alumni Association officers Mark Fullerton, Alan Brew-ster, Kristen Denette, Nalyn Marcus and Claudia Seay show Flat Larry the bench they purchased in the plaza.

4. Faculty member John Porter greets Gary Vidrine’s widow, Lily, at the tent.

5. Sherman uses the iconic “Big Top” to accommodate the larger audiences drawn to Lyceum.

6. Intern Jeff Franco shows alum Mark Fullerton the digital x-ray software used in the Chiropractic Health Center.

7. Dick Plummer and Gwen Gardner at the alumni lunch.

8. Runners Levi Pulver, Mitzi Schwartzbauer and Ben Rasnick at the 5K.

9. Trustees Peter Wells, Carl Gillman and Michael Lenarz.

10.Alumni catch up at the reunions.

11.Larry and Corey Roebuck recruit the next generation of chiropractors.

12.Tim Allison, Carl Gillman, Liam Schubel and Nick Spano at the banquet.

13.Reunion alum Donald Brown shows his son pictures of his Sherman graduation.

14.Adil Sarosh and John Johnston having lunch at the food tent.

15.President Jon Schwartzbauer with Leslie Van Romer and her daughter and prospective student, Erin Urquia, at the Regents Breakfast.

16.Chiropractic from the Heart with Jim Dubel under the tent.

17.Attendees reviewed basic neur-ology at Tony Duke University.

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LYCEUM 2009: SHARE YOUR PRIDE

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Bringing the Heart of Chiropractic to Malaysia(continued from page 13)

Kuan Wei ChooWhat kind of advice did you give Dansen when he told you he wanted to be a chiropractor?When I introduced Dansen to chiropractic about four years ago, I told him it’s a great way to help people. It’s a great way to help people stay truly healthy without the need for drugs or surgery. I am very proud to see Dansen follow in my footsteps. He’s very intelligent and I’m sure he will do very well throughout his course in Sherman College. Dansen’s persistence in everything he does will make him very successful, no matter what he puts his mind to.

Dansen WongHow did you first learn about chiropractic?I first learned about chiropractic in 1997 at the age of 8, when my uncle was suffering from chronic back problems and sought care from a chiropractor. His son, my cousin Dr. Kuan Wei Choo, later went on to attend Sherman College to be a chiro-practor after seeing the difference chiro-practic made in his health. Growing up, I knew I wanted to be a doctor; I wanted to serve the public by providing healthcare. I was originally set on pursuing the medical field but slowly changed my mind close to graduating from high school, when I was further exposed to what chiropractic truly is through Dr. Choo. He and his family played a big role in stirring my interest in chiropractic. He opened my mind to a whole new world of healthcare.

Why did you choose Sherman College?As Malaysia does not have its own chiro-practic school, I decided to come to the United States and attend Sherman, as I was told by Dr. Choo that Sherman puts a lot of emphasis on what matters most in chiropractic – adjusting the spine and removing subluxations. Also, I like how

Sherman provides scholarships to students from developing countries, giving me the opportunity to bring chiropractic to my home country of Malaysia.

What have you seen in Kuan Wei and his practice that has encouraged or motivated you?Dr. Choo spurred my excitement on the benefits of chiropractic through his practice in Malaysia called Family Chiropractic. While some chiroprac-tors are only in it for the money, and the patient’s well being takes second place, Dr. Choo puts much care into his patients and, because of that, yields great results, both in business and patient [outcomes]. I believe this com-bination of putting the patient’s interest first and acquiring the right skills in adjusting is something every Sherman graduate is provided with, and it is the key to a successful practice. Seeing Dr. Choo and his practice blossom is one of the many success stories Sherman graduates have to share.

What are your plans after graduation?Chiropractic is still a relatively new form of healthcare in Malaysia, and I plan to return home to practice upon graduation. I might decide to work under the mentoring of my cousin for a while before opening a new branch of Family Chiropractic or even one of my own. I am truly grateful to be in this wonderful line of healthcare and am excited about the day when I finally get to bring it back to the many Malaysians who will benefit from chiropractic care!

Lisa Hildebrand, M.A., joined the Sherman College staff in 1997, became director of admission in 2000 and was promoted to her administrative role as vice president for enroll-ment services in 2008. She continues to enjoy serving the college as international student advisor, a responsibility she took on in 2000.

RE-CONNECTING WITH SHERMAN COLLEGE

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FOCUS ON BUILDING THE PROFESSION

Sherman on the Road Againby Coordinator of New Student Recruit-ment Melody Sabin

The college’s recruit-ing team is on the road and coming to a town near you!

We had some excellent visits this spring, and we are spending the fall season traveling the country and meeting new prospective students who want to enter the profession of chiropractic.

During the fall semester we are focusing on graduate fairs, and we also have many visits scheduled to not only colleges and universities, but to science clubs, career fairs, high schools, class seminars and health and community fairs... and there’s still (some) room for more. We plan to attend about 150 different events in just two and a half months!

We stay busy scheduling events, main-taining good relationships with our con-tacts at undergraduate colleges and travel-ing, so anything our alumni and friends can to do help is appreciated. If you’re interested in building the future of the chiropractic profession, you might consider one of the following activities:

Contacting the admission office with information and contacts from your alma mater or local college or university. We will be happy to schedule a future visit and invite you along!

Checking out our travel schedule at www.sherman.edu/travel. If we are going to be in your area, we would love to stop by for a visit and maybe even coordi-nate a “prospective student night” at your office. In the spring, we visited more than 70 different chiropractic offices, and we had so much fun meeting our supporters!

Sending a prospective studentto visit us. We offer campus tours through-out the week and have several events each year for students to visit and learn more about chiropractic and Sherman College. We’ll even pay lodging for out-of-town guests, so it’s a low-expense trip!

Remember that you can always visit us as well! We host two major on-campus career events each year, Lyceum Career Day in May and the Pride of Sherman Tour in November, and we would be delighted to have you speak to our prospective students to help them learn more about the advan-tage of a Sherman education and the many rewards of serving others through chiro-practic. We hope to see you soon!

Web Video Features Sherman Students, Grads and MoreA nine-minute web video helps Sherman prospective students learn all about the college, including sections about student life, the clinical program, curriculum, philosophy, alumni successes and more. The video, completed this spring, fea-tures interviews with students, graduates, faculty and the president, as well as great views of the college’s 80-acre campus.

Vice President for Enrollment Services Lisa Hildebrand, M.A., says the office has enjoyed sharing the video with pro-spective students. “This is a great way for prospective students to see what it’s really like to be at Sherman,” she said.

Hildebrand said the video, produced by Realview TV, has been on the depart-ment’s agenda for some time. “Today’s prospective students expect to see video and interactive components on a college web site, and the spread of broadband access in homes is making video even more accessible,” she said. “We waited until the time was right because wanted to invest our time and efforts in quality production to tell our story effectively. Sometimes the written word just isn’t as powerful as seeing and hearing the real thing.”

The college completed filming for the video in April, and it has been promotedand shared via e-mail and through socialmedia like Facebook and Twitter. Watchit at www.sherman.edu/video.

Admission staff members Melanie Kistler, Melody Sabin, Kristy Shepherd and Daria Winnicka show off the t-shirts given to prospective students. Follow the team at http://sherman.blogs.com/reps_on_the_road/.

Spotted on Facebook“Sherman has done an excellent job at preparing my son, Justin Snider, for his new career. I am so proud of his accomplishments while at Sherman

and would like to thank everyone there for assisting him while on this journey! If you are considering a chiropractic school, Sherman is the best place to be!”– Gwen Snider-Freeman, Pelion, SC

Get Social with Sherman!With social networking, it’s easy to stayconnected to Sherman College. Here area few ways to keep in touch with us:

Become a fan of Sherman College and join the Sherman College group. Just search for Sherman College at www.facebook.com/.

Find us on MySpace at www.myspace.com/shermancollege.

Connect with us on LinkedIn at www.linkedin.com/in/shermanchiro-practic and www.linkedin.com/groups?gid=1680507 (the SCSC Alumni group).

Follow Sherman at www.twitter. com/shermanchiro; President Jon Schwartzbauer is @shermanprez; follow the alumni office @ShermanAlumDir; and read up on news and public rela-tions activities @shermanPRgirl.

Check out our blogs for the latestnews. Find Sherman’s student, staff and faculty blogs at www.sherman.edu/blogs.