EXPO HORTICULTURal 2024 ŁسDŹ POLSKA

EXPO HORTICULTURal 2024 ŁÓDŹ POLSKAAPPLICATION

EXPO HORTICULTURAL 2024 ŁÓDŹ POLSKAAPPLICATION

THE CITY OF ŁÓDŹ OFFICE104 PIOTRKOWSKA STREET90 - 926 Łódź, POLAND

[email protected]

Łódź, polandFEBRUARY 2018

Full and official name of the Exhibition:

EXPO HORTICULTURAL 2024 ŁÓDŹ POLSKA

COUNTRY: POLAND

Host City:ŁÓDŹ

Theme: NATURE OF THE CITY

CLASS OF THE EXHIBITION:A1

Duration:27 APRIL - 28 SEPTEMBER 2024

5 MONTHS (155 DAYS)

I. formal LETTERS 9

II. Idea and vision of EXPO 2024 17

III. The Host of EXPO HorticulturAL 2024 25

IV.The date of the exhibition and conditions

59

V. Organisation 101

VI. The land development concept of the area covered by the ExpositionLocation of EXPO Horticultural 2024

111

VII. Poland and Łódź location, transport and traffic

139

VIII. program of the Exhibition 157

IX. Analysis of the number and structure of visitors and participants

171

X. Accomodation & Gastronomy 185

XI. Business plan and financing 195

XII. Promotion Strategy 201

Contents:

6 7Łódź POLSKAEXPO 2024

hosts of EXPO Horticultural 2024. The application includes a compre-hensive overview of all aspects related to the organisation of the Exhi-bition. It presents the country, the city itself and the recommended site

of the Exhibition environment and stakeholders. It reviews the promo-tion and communication strategy of the event as well the assumptions regarding the participants and visitors of the Exhibition.

We hope you enjoy our presentation!

Our EXPO will be your EXPO. Poland will become an experience-sharing platform for you, your city, your country – wherever you’re from.

EXPO is a chance for Łódź. Łódź is a chance for EXPO.

Our EXPO will be devoted to creating urban landscape and the use of the green areas potential within the cities. An opportunity to share ex-perience and solutions improving the quality of life in cities and intro-ducing sustainable development with respect for nature and tradition, both at the global and local level. And also to draw the world’s attention to the problem of urban renewal and to present it at the heart of the largest regenerated area in Europe.


III. The Host of Horticultural EXPO 2024 I. formal LETTERS


Formal letter requesting approval


Formal letter OF SUPPORT

III. The Host of Horticultural EXPO 2024 II. Idea and vision of EXPO 2024


The modern world brings multiple chal-lenges for its residents and one of the key questions humanity asks itself is how to continuously improve the quality of life...

2.1. Idea and organisation of EXPO 2024

...As the OECD notes in its reports, more than half of the world population lives in cities, and during the next thir-ty years, that number will increase up to nearly 70%. At the same time the total world population is continuous-ly increasing, which means that, with natural conditions still being depleted, suitable basis for life for several times greater number of people than a few


decades and even centuries before needs to be provided. Humanity must search for an answer to the question how to use, care for, and keep all that is connected to the basic laws of nature and its sources: earth, water, and air.

Today, it is extremely important to con-sider improving of the quality of life and health in cities, improving the quality of air, limiting soil degradation, reduction of the arduousness of communication routes (including noise) and limiting neg-

on the environment and human health.

The story of all world expositions is inseparably bound with issues impor-tant for the entire humankind. Expos were organised in order to search for an answer to the questions regarding civilisation progress: food, environmen-tal protection, development of cities, or mobility. That idea lies also behind being a candidate to host the EXPO 2024.

organise an exposition such as the Horticultural EXPO. First of all, it is a region that has recently experienced and is still experiencing a major politi-cal, economic, and social transforma-tion. It is also a society that is aware of their heritage and character, that is modernity along with the need to pre-

their identity in revitalisation, which, irrespective of the place in the world, is perceived in an universal way: as a tool to improve the quality of life.

stone of the process of changes in the city. It will not only show the effects

of widely understood revitalisation

but will also be their inherent part.

2.2. National and local factors

After global transformations in the 1980s and 1990s, Poland has been building its role and meaning on the world map. For almost twenty years, Poland has been a member of NATO,

of the European Union and has been conducting its policy both in the Eu-ropean, as well as regional dimension. Poland is also a non-permanent mem-ber of the UN Security Council (2018-2019), which proves its active partici-pation in the international community.

The meaning of Polish cities has also been increasing for years. They are becoming global agglomerations, both due to their continuously and effectively conducted policy and management, as well as organisa-tion of great international events.

• Polish cities were, along with Ukraine, the hosts of the 2012 UEFA European Championship, as well as many mass events as important as World Cham-pionships.

• Warsaw, the capital city of Poland, was the host of the NATO Summit in 2016.

• Cracow, the second largest Polish city, was the host of the World Youth Day in 2016 and the 41st UNESCO World Heritage Committee Session in 2017.

• Katowice will be the host of the United Nations Climate Change conference COP 24 (Conference of Parties) that will take place in December 2018.

The development of Poland and Polish cities is consistent with the developed strategies concerning the international, national, regional, and local level. The documents developed due to partici-pation in international organisations, including UN and its specialized agen-cies, as well as the European Union and other regional alliances, are the basis in the international dimension. In particu-lar, these include the 2030 UN Agenda for Sustainable Development; Poland is one of the signatories of the Agenda. In the national dimension, the Plan for Sustainable Development created by the then Minister of Development and now the Prime Minister of the Republic of Poland, Mateusz Morawiecki, is the most important. The Plan, following the assessment of the current and poten-tial problems of the country, includes a package of initiatives being implement-ed aiming at unlocking the country’s own potential in terms of the responsi-ble development of Poland and improv-ing the quality of live of Polish citizens.

On the local level, the Integrated De-velopment Strategy for Lodz 2020+

challenges and problems of the local community. With regard to promotion,

-portant as well. Its main aim is to create

industries and the leader of chang-es and revitalisation, that has been

-el, the Council of the Lodz Voivodship has adopted the Development Strat-

has an experience of many years in creating innovative solutions with the use of phytotechnology based on hoti-

Network implemented as part of the SWITCH and EH-REK European projects can serve as an example.

2.3. The main topic and objectives of the Exposition

Due to global challenges and local -

cerns improving the quality of life in cities and sustainable development due to revitalisation, respect for the environment and conscious use of the environment, as well as social inclusion.

proposed main topic of the exposition:


Nature of the City

Nature of the City means reawakening of the idea of a city as a place to live in a pleasant and more healthier environment; as a place to live and work, as well as a place for leisure, entertainment, and recreation. Nature brings many positive and ambiguous associations, from the ones connected to responsi-ble use of the environment to respecting heritage. Nature means also some primitive traits, a state that can be retained or that can be restored thanks to

basis for supplementary topics of the Exposition that concern the city life (Na--

sure, and recreation (Nature of Leisure), and health, appropriate eating habits, and healthy lifestyle (Nature of Health), as well as an additional topic, going be-yond the exposition itself, concerning social involvement, that is Nature of us.

promoting revitalisation that have been presented as the City Re:Invented since applying for organisation of the EXPO 2022. Revitalisation concerns both activities regarding the environment, as well as area revitalisation, or social participation. At the same time, the slogan City Re:invented that pervades all the revitalisation activ-ities means maintaining the local and national heritage that is manifested in protect-ing, respecting, and giving new energy to the functions and traditions of the city.

improving the quality of life in cities. What is more, the topic allows for the promotion of innovations in the area of agriculture, Horticultural, and landscape management.

2.4. Reasons for applying for organisation of the Exposition

The organisation of the EXPO Horti-

improving the quality of life in cities and introducing sustainable development with respect for nature and tradition, both on the global and local level. The topic meets the challenges faced by countries, societies and communities all around the world and is consist-ent with the basic values and tasks

organisation of the Exposition may be investigated from many perspectives, including the environmental, econom-

environmental perspective - inter-national promotion of the pro-en-vironmental approach to the devel-opment of countries and cities;

economic perspective – the use of strong points of agriculture and agri-food processing industry, the economic engine of Poland:

international expansion of Polish com-panies, promotion of Polish brands, establishing business relations;

development of innovative compa-nies (creating friendly environment for the entities and the system of support for innovation and new technologies) - new ecological, en-ergy, and design technologies;

-search achievements regarding urban space development:

a platform for exchanging knowl-edge and practices connected to searching for solutions to the current challenges modern cities are facing;

image perspective - presenting the idea of urban Horticultur-

building a policy for sustaina-ble development in Poland:

presentation of Polish achievements and its historical and cultural heritage.

Nature of the CityCity Re:Invented

Off-road: Nature of us

Natureof

Business

Natureof

Living

Natureof

Leisure

Natureof

Health

III. The Host of EXPO HorticulturAL 2024


About Poland

Historical background

The origins of the Polish state date back

I, who through his baptism in 966 ena-bled his dominion to join the countries representing the European sphere of culture. Valuable alliances and the wise

-

rulers allowed Poland to become one of the most powerful European States.The period between the 16th and early 17th century was Poland’s gold-en age, which saw culture and science

economic, military and political power. Different factors, such as wars with Sweden, Russia and the Ottoman Empire, collapse of trade, isolationist tendencies or the reign of the house of Saxony, contributed to the pro-found crisis that engulfed Poland in later years. Despite two partitions, the Polish parliament was able to adopt a constitution in 1791 – the second con-stitution in the history of the world and

Only 4 years later, Poland was wiped off the map of the world for the next 123 years, partitioned among three powers: Austria, Russia and Prussia.

until Poland was able to regain its sover-eignty, but a mere 20 years later it had to defend its territory against invaders once again: the Third Reich and the So-viet Union. Although the war and hos-tilities ended in 1945, Poland still could not be referred to as a sovereign state. In the 1980s, the authorities ruth-lessly quelled strikes of workers who

demanded a better standard of living.

associating 10 million Poles, and the subsequent Round Table Talks meant

the history of Poland could take place on 4 June 1989. It was doubtless-ly one of the most important events in the history of modern Poland.Poland came a long and turbulent way from a communist, centrally planned country to a free market economy and modern, democratic civil society.Today, it is one of the fastest develop-ing countries in Europe and one of the most attractive market for investments.

The Modern Poland

Poland is a country located in Cen-

Czech Republic and Slovakia in the

east, and Lithuania and Russia (Ka-liningrad Oblast) in the north-east.Poland is a country with stable econo-my, an established political situation, rich history, great cultural heritage, as well

Poland has been a member of NATO since 1999, and since 2004 it has been a member state of European Union. The global economic crisis did

not harm Poland, which was Europe’s only country not to experience reces-sion and, moreover, its economy was growing fastest on the continent.

Polish economy grew during the eco-nomic crisis and is still in the growth phase of the economic cycle. According to initial estimates of the Central Statis-

Domestic Product increased by 4.6% in 2017; a year earlier, it was 2.9%. Decreasing unemployment rate is also extremely important; at the end of 2017, it was at its lowest level in 26 years, and now Poland is one of the 7 countries of the European Union with the lowest unemployment rate.As regards security, Poland is a very stable and safe country- there is no terrorist threat, the level of social tolerance is relatively high, and se-

very high in public trust surveys.

Area 312 679 km2

Population 38.426 million (July 2017)

Population density 123/km2 (2017)

Capital Warsaw

GDP per capitaEUR 10,833.26 (PLN 48,208) (2016)

Average gross monthly remuneration in the corporate sector

EUR 1,178.61 (December 2017)

Registered unemployment rate in % 6.6 % (December 2017)

Size of the areas of exceptional natural value protect-ed by law expressed as % of the area of the country

32.5 % (2015)

Total water intake for national economy and population 10,243.7 hm3 (2014)

Total carbon dioxide emission in thousand tons 310,307 (2014)

The key macroeconomic indicators and basic data regarding Poland are presented below.

Source: http://stat.gov.pl/


popular place among Polish and fore-ign tourists, as well as artists.

• Wieliczka - a small town near Cra-cow that has become one of the most frequently visited tourist attractions in Europe due to its legendary salt mine. The mine looks like a fairy-tale king-dom built of pure salt as it is a unique labyrinth with a system of chambers and corridors.

• Large Polish cities, such as Cracow,

are also worth visiting. They offer not only beautiful old towns and historical architecture, but also interesting solu-tions with regard to the development of green areas.

Tourist attractions in Poland

-ing year by year. Tourists can enjoy various attractions, not only in the largest Polish cities, but also in small-er picturesque towns and regions. Some of the attractions offered by

• Masuria - geographic and cultural region in the north-eastern Poland. It is a picturesque land of 1000 la-kes, a favourite place on the map of sailors, anglers and lovers of walking and bicycle tours. Masuria is also a paradise for lovers of nature due to its abundance of animal and plant species found nowhere else in other regions of Poland.

• Tatra Mountains - the highest mounta-in range in Poland and in the region be-tween the Alps and the Caucasus Mo-untains. Numerous ponds, picturesque valleys, and steep mountainsides make the place unusually charming. In win-ter, the Tatra Mountains attract skiing

enthusiasts, and when it is warmer, it is a land of mountain hiking lovers, who can chose from 250 km of trails. Zako-pane, the most popular tourist town in the Polish mountains, is an inseparable element of the Tatra Mountains.

• Bieszczady - less frequented than the Tatras, yet equally picturesque moun-tains. They are loved by tourists who seek silence, beautiful landscapes, and historical wooden churches. In sum-mer, they attract tourists also due to

• - a land in the southern Poland characterised by its varied landscape with characte-ristic white limestone rocks and abun-dance of historical buildings - castle ruins. The region is a valuable natural area and an attractive recreational place.

• Kazimierz Dolny - one of the most popular Polish towns of outstanding tourist and recreational values. Due to its attractive location, rich history, wonderful architecture, winding stre-ets, and castle ruins, it is an extremely


When analysing the socio-econom-

aspects, particular attention should be paid to the city’s location with-in a close distance from Warsaw.Such proximity of the capital city

-pete with a stronger agglomeration,

access to Warsaw’s resources.

About Łódź

Equally spectacular as the pace of de-velopment that this city experienced was in the nineteenth and twentieth century was the one of Chicago. 3800 town houses, 27 palaces, 200 fac-tories and dozens of villas are just some part of the incredible heritage that has left us after the boom of the industri-al city. Metropolitan Zone, which has

and best shaped from all Polish cities.

-cy made its inhabitants lose faith in their city, stopped seeing its beauty, and the pride of their origin in many cases was replaced by shame.Today the city is reviving. Much thanks to the individuals who looked up to the beautiful details of the façades of the tenement houses, to this amaz-ing monument of our history, which is

again. We are now witnessing a histor-ic transformation, of which a growing number of people are now aware of. It is not easy to realize its true scale

-ly. It is important, however, that this is happening to the inhabitants, with their participation and with respect for history. More and more inhabitants

-ty of their city again in a few months,

whose inhabitants will be proud of.

Łódź is the third largest city in Poland, located in the central part of the country, 130 km from the capital. Łódź is also the centre of an over one-million agglomeration (the fourth largest agglo-meration in Poland) en-compassing the area of e.g. Pabianice, Zgierz, Aleksan-drów, Konstantynów, Ozor-ków, Stryków, and Głowno.


Contemporary Łódź in numbers

with a high development potential, as demonstrated in the statistics pre-sented below. With a substantial pop-ulation and a large number of compa-nies, academic centres and university students, the city provides excellent conditions for economic development.

central location on the map of both Poland and Europe as well as increas-

29,325 ha

The area of the agglomeration: 249,893 ha

698.6 thousand (June 2016)

Number of residents of the agglomeration: 1.1 million (2016)

91,488

Number of companies in the area of the agglomeration: 126,966 (2016)

6,9 % (09.2017)

80 676 (2014)

Area occupied by the special economic zone: 192 ha (2015)

26

23


Culture and tourism in Łódź

-tre which struggles to shake off the ste-reotype of a grey, ugly and dangerous city originating in the region’s turbulent history. Recently there has been a major

increasingly seen as a city of unique industrial history, with past industri-alists’ monuments attracting tourists from Poland and all over the world. The city’s thematic tourist routes exploring industrial architecture, Piotrkowska street, as well as historic residenc-

• abundance of residences and palaces. They represent the wealth and splen-dour of local industrialists who built

residences are seats of public admini-stration bodies, museums and other institutions.

• -dance of murals decorating various parts of the city. These large format artworks are the expression of the

original urban character, which may be

• is the busy and vibrant Piotrkowska street. Restaurants, cafés and hotels are located along the street, which is lined with historic tenement houses of unique architectural design. The place

-tainment and cultural life.

• Former manufacturing plants have regained their splendour and are now considered unique monuments of the

-ble are: Manufaktura, the EC1 power

• the city’s tourist routes, including a horse riding trail, which is the longest (1,817 km) European bridle path; the

-cy route; Julian Tuwim route and the industrial architecture route.

Łódź – a City of Festivals

international cultural and entertain-ment events. These are mostly regular

A wide range of festivals and cultural events, usually accompanied with ex-hibitions, meetings, debates, concerts, screenings and a variety of other events contributes to a multidisciplinary im-

A list of festivals

•

• Science, Technology and Art Festival

• Se-ma-for Film Festival

• International Festival of Comics

•

• Light Move Festival

• Soundedit

• Explorers Festival

• International Festival of Photography

•

• International Festival of Pleasant and Unpleasant Theatrical Arts at the Powszechny Theatre

• National Student Tourist Song Review

• Civilization and Audio-Visual Works

•

•

• TrotuArt International Festival of Street Art


HollyŁódź

-tre is deeply rooted in the city’s history. With many years of local and interna-tional successes of the Feature Film

position in many areas of cinematogra-phy. Another important element which

National Film, Television and Theatre School, the alma mater of such globally recognised cinema representatives as

-ently this prestigious school educates excellent actors, directors and cine-matographers and enjoys a strong repu-tation both in Poland and internationally.

offers specialist courses in many areas -

-tion in seven university level schools, including: the Leon Schiller National

Film, Television and Theatre School in

Make-Up School, the Higher School of Art and Design and the Vocational College of Design and Advertising.

Green and recreation areas in Łódź

recreation areas and facilities, such as numerous green areas and active recreation venues.

• Polesie recreation complex – there is a number of closely spaced leisure venu-es in the west part of the city, including a zoological garden, a botanic garden, the Polesie Konstantynowskie nature

Aquapark, as well as the Atlas Arena sports and entertainment venue and

• of which 21 are considered cultural

I was founded in 1840 and since 2013 has been undergoing a process of comprehensive land restoration. Most

the late 19th century and at the begin-ning of the 20th century. Most of them

used to be private parks owned by

as public walking gardens.

• Recreation infrastructure – citizens

advantage of many smaller sports facilities, green areas with numerous architectural features, gardens and enclosed green spaces within city blocks.

• -ation area in the city and one of the largest recreation areas in Europe, it has a network of footpaths and bicycle routes, educational wildlife trails and a nature reserve. The forest is situated in the north-eastern part of the city and occupies an area of over 1205 ha.

• Planned Oriental pavilion – the are plans to construct a large-scale expo-sition pavilion for oriental fauna and

garden .


Łódź – A City of Sport

A city with a rich sports herit-age takes measures to restore its potential and longstanding po-sition in the area of sport.

past and future, a number of investment projects related to sports infrastructure were carried out. Such infrastructure is also used for purposes of cultural and mass events. Examples include the Atlas Arena sports and entertain-

swimming pool on the premises of the

potential to host international compe-titions. A new speedway stadium will

will have the facilities to support an

even wider range of sports disciplines.Many newly constructed or planned facilities are a clear manifestation of the city’s commitment to various sports activities. Different disciplines are

Examples include a local rugby club and

-ball capital of Poland, because it has

In 2017, Men’s European Volleyball

Another big international event to be

Handball Championship 2023.


Academic Łódź

-portunities to young people who may study at 23 university level schools.

fourth in Poland in terms of the num-ber of university level schools and the sixth in terms of the number of students. Every year, thousands of secondary school graduates come to

academic facilities offer great devel-opment opportunities for represent-atives of the humanities, sciences and arts. In 2014, the number of students enrolled in both public and non-public higher education institutions was over 80 thousand. Most of the universities are situated in the city centre, which enhances the students’ experience.

Number of students in Łódź in 2014 by types of higher education institutions

Types of higher education institutions Number of students

Universities 34,269

Art academies 2,863

Medical universities 8,409

Economic universities 10,449

Technical universities 22,176

Other higher education institutions (in-cluding vocational colleges)

2,510

All higher education institutions 80,676

UCZELNIE WYŻSZE (cywilne) / UNIVERSITIES AND ACADEMIES (2012)

University of ód

Technical University of ód

Medical University

Leon Schiller National Film, Television and Theatre School

Gra yna and Kiejstut Bacewicz Academy of Music

W adys aw Strzemi ski Academy of Fine Arts

Academy of Humanities and Economics

Social Sciences Academy

Higher School of Business

College of Computer Science

Business College in ód

Salesian College of Economics and Management

Higher School of Sports named by Kazimierz Górski in

Prof. J.Chechlinski Higher School of Finanse and Computer Science

Higher School of Arts and Design

College of Tourism and Hospitality

Academy of Pedagogics

Professional College of ód Educational Corporation

COSINUS Higher School in ód

Higher School of Cosmetics and Health Science

EAST -WEST Henryk Higher School in ód

Academy of Health Education and Social Sciences

Higher School of Business Administation and Health Science

public schools

private high schools


Creative Łódź

the basis and starting point for the growth of creative industries. The many years of coexistence of the Polish, Jew-

-ticularly in the period of the city’s dy-namic growth, had a decisive impact on

-ture. The creative sector draws from the city’s abundant cultural heritage in areas such as classical art, modern audiovisual art, design, advertising or architecture. The city consistently promotes its image as a creative industry hub – this ap-

brand management strategy. This image is further reinforced by initiatives, plac-es and institutions aimed at supporting undertakings pursued in this sector.

– a place where entrepreneurship meets creativity and an institution supporting crea-tive people in conducting business activity. The aim of Art Inkubator is to support new companies from

years of operating on the market.

OFF PIOTRKOWSKA – a project which brings together representatives of creative industries. A space located in the former cotton factory owned by Franciszek Ramisch, housing fash-ion, design and architecture studios, music clubs, exhibition spaces, con-cept stores, cafes and restaurants.

ART UNIVERSITIES – the Academy of Fine Arts, the Polish National Film, Television and Theatre School and the

Higher School of Art and Design – educating artists who often start their own business activity in the areas of architecture, design or audiovisual art.

district – an urban renewal project aimed at transforming the histori-

-trict into a creative area, a meeting place for inhabitants and artists, a scene for local art events.

– projects aimed at promoting cre-

and strengthening the image of the city as a Creative Industry Hub4.

PREMISES FOR CREATIVE COMPANIES – a project offering preferential commercial space rental conditions for entrepreneurs op-erating in creative industries.

International Łódź

The presence on foreign investors has

The City is actively involved in the de-velopment of international relations – in the form of attracting foreign investors

“According To The Report Of The United Nations Conference On Trade And Development (Unctad), Poland is in the group of the 20 top foreign direct investments destinations in the world”(1

BARREIRO(PORTUGALIA)

MURCIA(HISZPANIA)

LYON(FRANCJA)

STUTTGART(NIEMCY)

CHEMNITZ(NIEMCY)

SZEGED(WĘGRY)

IWANOWO(ROSJA)

TAMPERE(NIEMCY)

WILNO(LITWA)

MIŃSK(BIAŁORUŚ)

LWÓW(UKRAINA)

ODESSA(UKRAINA)

RUSTAWI(GRUZJA)

OREBRO(SZWECJA)

KALININGRAD(ROSJA)

TEL AWIW(IZRAEL)

PUEBLA(MEKSYK)

TIAN JIN(CHINY)

1) sse.lodz.pl

Łódź has 20 sister cities around the world, and since 1993, it has been a member of the Eurocities, an organisation embracing large European cities.

and establishing commercial contacts by companies operating in the city and region, as well as through cooperation with twin cities located in Europe and other parts of the world. Recently, special emphasis has been placed on relationships with Chinese cities.)


innovative łódź

which has undergone a deep econom-ic transformation – from traditional to innovative industry. The economic transformation and the fall of the tex-tile industry, the city’s major industry branch, left a profound mark on the

industrial plants of the past were re-placed by local and foreign companies operating in innovative sectors such

-cine, electronic engineering, etc.

• -litating the development of modern business services centres. There are

area with approximately 15 thousand employees. Leading investors in this sector include Nordea, UPS, Ericpol,

TomTom.

• Regional Science and Technology Park,

--

versity of Technology, the University

support centres.

• Cluster initiatives – there are 8 clu--

including ICT Polska Centralna Kla-ster, which forms a platform for coope-

Technology and 22 companies opera-ting in the IT, telecommunications and electronic engineering sector.

Entrepreneurship in Łódź

among the most important economic centres in Poland. In 2015 over 241 thousand companies operated in the

were active in the region’s capital city.

occupies over 192 ha of investment

already made by 127 enterprises, including 66 foreign companies.

Sectors of key importance for Łódź

• Logistics and transport

•

• Home appliance industry

• IT

• Fair and exhibition industry

• Tourism

• Modern textile industry

• Creative industries

• Cluster brings together local compa-nies operating in the computer game and mobile applications industry, as well as universities and business environment institutions. The initiative provides support for companies active on one of the most dynamic entertain-ment markets.

• Capacity for development of unique

economic transformation, the growth of innovative industries and implemen-ted urban renewal projects, the city of-fers perfect conditions for the creation of an innovation platform focused on city, urban and redevelopment invest-ments – a kind of global competence centre for urban renewal.


which serves as a venue for numerous fairs, concerts and outdoor events

The largest industrial residence in Poland. The palace is the seat of the

and exhibits related to the great pianist Arthur Rubinstein in the world’s only music gallery devoted to this artist.

A former factory building erected in 1835–1839 is the seat of the Central Museum of Textiles. It is here that the

was located. The museum hosts the International Triennial of Tapestry and is adjacent to the Open-air Museum of

presents examples of the city’s archi-tecture from the early 19th century.

This neo-Renaissance palace hosts the Museum of Cinematography. The permanent exhibition presents devices associated with the devel-

-rary exhibitions are dedicated to the

super-productions, as well as Polish photography and art of the media.

PIOTRKOWSKA STREETThe central axis, stretching longitudinal-ly, along which the city expanded. Today, it is 4.2 km long and is the longest pe-destrian zone in Poland and the hallmark of the city. There are around 100 pubs and restaurants in the Street. Here, you can ride a rickshaw or a tourist trolley. OFF Piotrkowska is located in the vi-cinity, in the former Ramisch factory.

Tourist attractions in Łódź and in the vicinity

Łódź can boast many original attractions complex built by Karol W. Scheibler

in the 19th century. It is a city with-in a city whose urban arrangement is modelled on English industrial set-tlements. It includes factory build-ings and a residential estate. This large district has been preserved nearly in full and bears witness to

MANUFAKTURAManufaktura is the result of an excep-tional urban renewal project covering the buildings of a former factory owned

It covers an area of 20 ha which includes the Museum of the Factory, Museum of Modern Art ms2, restaurants, over 300 stores, discos, a bowling alley, a cinema and a market with colourful fountains,


OFF PIOTRKOWSKAOne of the most interesting phenomena in Polish economy and culture. This cen-tre for creative ideas was established in the former cotton factory owned by Franciszek Ramisch. There are studios of fashion designers and architects, design studios and music clubs as well as restaurants and showrooms. OFF Piotrkowska is one of the favourite

from all over Poland. In 2014, it was -

PLANETARIUM WITHIN EC1The Planetarium is situated in the re-newed EC1 power plant. It is the most modern facility of its type in Central and Eastern Europe. The 18-meter dome features a spherical screen with a 14-meter diameter and a projector system with over 8K resolution. The guests can watch shows about black holes or the theory of natural selection. The planetarium also offers education-al shows addressed to children. It is

visited by near 150 thousand visitors a year. Its worth mentioning that the EC1

--

graphic Traveller monthly magazine.

JEWISH CEMETERYThe second largest Jewish necropo-lis in Europe covering an area of 40 ha. Around 160 thousand people are buried here, including many im-

well as around 43 thousand victims

-mended to include the cemetery on UNESCO World Heritage List.

Murals on the walls of buildings in

communist era, large Street paintings usually had the form of advertise-ments. Today, they adorn the urban space and sometimes deliver a social or political message. The murals of

-port and have had one monograph devoted to them. Works of Street art

known Urban Forms foundation.

The passage was designed by Joanna Rajkowska. The monumental mosaic made of small pieces of mirrors covers the walls of buildings in a courtyard at 3 Piotrkowska Street. The artist wanted to create a passage between Piotrkowska and Zachodnia Street on the one hand, and to dispel the heavy front walls of the buildings, allowing the viewer to experience lightness, sparkling, surrealism, on the other.


in Poland, with one of the biggest thermal spa and pool complexes in the country. There are indoor and outdoor swimming pools used for recreation and therapy, saunas, a snow chamber with a temperature of minus 10°C, an aqua-bar, bowling alley and a ballroom. There are plans to build an “iodine

on the Polica River, situated within the

Park. It was the summer residence of Presidents Wojciechowski and

buildings, such as the wooden church from 1923. Today, it is best known as a sports, leisure and holiday resort and seat of the Central Sports Centre.

Poland. It received its city rights be-fore 1298. In the early Middle Ages, a

-ed here, which guarded the swampy

characteristic open-air museum with exhibits of local folk art (folk costumes,

furniture, farmhouse furnishing).

The Warta-Widawka Landscape Park covers an area of distinctive landscape, high-value natural environment as well as aesthetic, historical and cultural val-

-ca with multiple meanders and oxbows have preserved their natural character and are distinguished by varied terrain.

The castle was built in the 14th cen-

seats the Regional Museum with its vast collection connected with devils and demons. The legend has it that the

of the castle, guarding its treasures.

Guests hoping to escape the noisy city can find a broad spectrum of tourist attractions in the vicinity of Łódź.

ARKADIAArkadia is one of the most unique parks in Poland. Its origins date back to the year 1778, when it was estab-

Its unique features include buildings designed by renowned architects of the epoch: the Temple of Diana, the Aqueduct, the Sanctuary of the High Priest or the Murgrabi’s House.

A palace and park complex with the Linden Alley, which is a natural monu-ment. The beautiful palace was built by

-tury. In the second half of the 18th century it became the property of the

the end of World War II. Afterwards, the residence was seized by the state.

The spa resort is situated at the foot

a venue for Medieval reenactment

The most interesting attractions in the region include:


and Eastern Europe. There are also rich collections of the most interest-ing and rare trees and bushes from all around the world, from North Amer-ica and Asia to exceptional specimens from South America and New Zealand. The garden is completed by forests.

Voivodeship. It is located near Pod-

Initially, it covered an area of 15 ha and there were only 30 species of wild animals. Currently, the Zoo Sa-fari has an area of 25 ha and over 500 exotic animals that represent 90 species from 5 continents.2

PILICA WATER TRAILThe Pilica River is a very interesting and varied lowland water trail with many places suitable for camping. The section of the middle Pilica River, from the village of Maluszyn to Sule-

beginners, and this is why the place attracts many enthusiasts of this sport. There is also an attractive water trail on the Warta river (the trail between

attractive section for canoeists).

longest route in Europe (over 2,000 km in 2014) designed for equestri-an tourism. Along or near the trail, there are over 200 horse riding cen-tres that offer also accommodation and catering services. On the trail, there are 21 stopping places that are equipped with facilities necessary dur-ing stops and breaks. The access to the infrastructure is free of charge.

The nature reserve is situated near -

fers to two karst springs of blue colour which are located in this area. Stunning

caused by vibrations of sand moved by entering water. Depending on the weather and location of sun, the water mirror turns a different shade of blue.

Not so obvious, original attraction.

brown coal mine in Poland, producing around 33 million tons of brown coal a year, which represents more than 54% of Poland’s annual brown coal output. The mine is still active, so vis-its need to be booked in advance.

Arboretum in Rogowo, developed in 1923, is one of the largest gardens of that type in Poland. There are ones of the richest and most interesting collec-tions of trees and bushes of the Central 2/ https://zoosafari.com.pl/pl/


Poland has experience in organis-ing large international sports events. The most important ones included the European Football Championship

held in 7 cities around Poland (includ-

World Championship 2014 organised -

over, in November 2013 was held the UN Climate Summit in Warsaw which was recognized perfectly organized event and in July 2016 also in War-saw was held NATO Summit. At the end of July, 2016 there was organ-ized World Youth Day in Cracow.

to organization of international event on a scale and rank of EXPO Horti-cultural. As an exceptional centre for

many national and international events, -

Festival or various fashion events.These are mostly regular events held within

festivals and cultural events is usually accompanied by exhibitions, meetings, debates, concerts, screenings and a variety of other accompanying events, which contributes to a multidisciplinary

Those events were a huge suc-cess, allowed Poland to gain unique experience and were clear driv-ers of economic growth.

Poland and Łódź are fully prepared to organise such high-profile event as EXPO Horticultural.

The city is famous for holding large events in the area of sports, culture, fashion and design

-

• Volleyball Men’s World Championship

championship in history to be orga-nised in Poland. In total, the matches

by more than 100 thousand volleyball

nearly 13 thousand people was recor-ded during the match Poland vs. Rus-sia.

• -an Championship 2009 – 36th basket-

from Slovenia, Turkey, Serbia, Spain, Lithuania and Poland played at Atlas

Serbia was attended by the highest number of fans (10.1 thousand). In total, more than 63 thousand people watched the tournament.

• International Athletics Event Pedro’s Cup 2015 – this annual event was

2015 and was a success. The event was attended by world-class athletes

-ski, the then President of the Republic of Poland. The turnout at Atlas Arena was 10 thousand people.

• Light Move Festival – a cultural festival

more than 350 thousand people atten-ded the three-day event in total.

Poland and Łódź have rich experience in organising large-scale events


• the most important event in Central--Eastern Europe related to design of

organised regularly since 2007. More than 270 thousand people from aro-und the world visited the previous editions of the festival, the majority of whom were young people (aged 20–30). Last year, 45 thousand people attended the festival.

• -tographic events in Poland featuring exhibitions of both novice and pro-fessional authors. Created in 2001, it attracts nearly 20 thousand guests

• The International Fashion Fair at Ptak EXPO – The Fast Fashion Internatio-nal Fashion Fair is an annual celebra-

is attended by renowned representa-

tives of the world of fashion, politics and show business. Honourable gue-sts of the previous editions included

Fendi, Paris Hilton and others. The fair at Ptak EXPO attracts more than 100 thousand visitors and 3,500 exhibitors from around the world.

Poland regularly hosts mass events attended by thousands of people from around the world

Poland has a long-standing tradition of organising large mass events. The wide spectrum of events includes both events addressed to a mass audience

The calendar of sports and leisure events is intertwined with cultural

events organised in Poland. However, the calendar of events hosted in Po-land is much longer and includes more than 200 different events every year.

• WOODSTOCK FESTIVAL (Kostrzyn

festival in Europe, organised since 1995. Every year, around 300 thousand pe-ople from different European countries,

event. Music bands from all over the world perform on the main stage. The event is designed as a way to acknow-ledge the volunteers working for the

• WARSAW INTERNATIONAL JAZZ (Warsaw) –

more than 50 editions of the Festival gathered the biggest stars of world

edition of the festival was organised by Warsaw students in 1958, the name Jazz Jamboree was coined by Leopold Tyrmand in the following year. The fe-stival became an annual celebration of jazz, which in communist Poland was associated with freedom and civilisa-tion from behind the Iron Curtain, and propagated a mentality alternative to the prevailing political regime. Parti-cipation in Jazz Jemboree was a way of manifesting support for a cosmo-politan and slightly decadent cultural option. Today, the Festival is attended mainly by educated persons who are exceptionally engaged in culture, ambitious and proactive; from sophi-sticated high-school students, through students and yuppies to veterans of alternative culture and music lovers.

• (Poland) – an-nual multi-stage road bicycle race, one of the most prestigious international sports events in Poland. The race premiered in 1928, with participants covering a route of nearly 1500 kilo-metres.

• OPEN’ER FESTIVALedition is a four-day music adventu-re which turns into an unforgettable

organised in 2003. World music icons are invited to perform on stage. It is also a special event for Polish artists. It is here that many of them present

thousands of fans. According to diffe-rent reports, the festival is attended by around 100 thousand people and the site with multiple stages has grown to 75 ha. Open’er Festival won two highly prestigious European Festival Awards

Poland successfully organised UEFA EURO 2012TM

Poland was the host of the third larg-est sports event in the world. During EURO 2012 the country was visited by nearly 700 thousand foreign guests who spent more than one billion euros during their visit. The event was held

-came a natural catalyst for modern-isation of the country, with positive impact on the economy, international

After EURO 2012, more tourists come to Poland. A 2014 report on tourism in Poland drafted by the Central Statistical

has grown. Compared to the period be-fore EURO, there is a rise in the number of guests from eight out of nine coun-tries whose teams competed in Poland.


IV. The date of the exhibition and conditions


The date of exhibition

The recommended date for the exhibition is from end of April to end of September 2024.The exhibition was planned in such a way as to take full advantage of the peak tourist season in Poland and the events organised at that time. They are largely connected with the holiday and tourist season with numerous events.The proposed date makes it possible to predict the potential number of visitors. The planned date of the exhibition, i. e. the period between April and Septem-ber, is the same as the growing season in Poland. The growing season is part

-ish thanks to optimal temperature.

This date is convenient due to the minimal climatic risk for plant cul-tivation in Poland, which is relat-ed with the low prevalence of ad-verse weather phenomena1.

CONDITIONS

Climate in Poland

Poland is situated in a temperate zone. However, due to the high changea-bility of weather in Poland, it is more and more often described as situat-ed between the warm sea climate of Western Europe and the continental climate that covers Eastern Europe. The climate changeability and sig-

the seasons in consecutive years is affected by the fact that differ-ent air masses clash over Poland.

climate are maritime polar air mass-es, which in summer cause cloudiness, cooling and increase humidity, while in winter they cause warming, thaws and fog, as well as polar continental air masses, which in summer bring beau-tiful, dry and hot weather, sunny and dry in winter, and harsh frosts. These air masses are the decisive factor in the changeability of the Polish climate.Climate change is visible locally, and in

it manifests itself in droughts, periods of intense rainfall or violent storms. An example of such phenomena is the 2015

drought that caused many smaller water-

of violent atmospheric phenomena are the storms which on 10 August 2017 and

neighbouring towns. As a result of these elements, within a few hours thousands of trees in the city were destroyed. Climate changes are visible, apart from the occurrence of violent at-mospheric phenomena, in the grow-ing number of hot days. In the city, i. e. in an area transformed by man, in such cases it is necessary to pre-vent the negative effects of heat.The average annual air temperature in Poland ranges from slightly above 5°C to almost 9°C. The warmest part of Po-land is south-western, while the coldest

part is north-eastern and mountainous region (Source: www.klimada.mos.gov.pl) In Poland, depends largely on the topog-raphy. The average rainfall is close to 600 mm, but the rainfalls range from less than 500 mm in the central part of Po-land to almost 800 mm on the coast and over 1000 mm in the Tatry Mountains.

variability in the amount of sunshine in Poland. The annual variation of the average sum of the hours of sunshine in Poland ranges from about 1400 to 1700 hours. Areas where such value is

central part of Poland with Lublin Region.

Month I II III IV V VI VII VIII IX X XI XIIFestivals and events

Tourist season in Poland

School holidays

Optimum weather conditions

1/Source:

So

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e:

The average temperature in 2017 in °C

Source:

Average annual total rainfall in Poland in 2017 (in [mm])

Source:

The average temperature in Poland in 2017 (in °C)

0

5

10

15

20

I II I II I V V VI VII VIII IX X XI X II

Source:

I

II

III

IV

VV I

VII

VIII

IX

X XI XII

0

100

200

Average annual total rainfall in Poland in 2017 (in [mm])


So

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Average annual amount of sunshine (in hours) in 2017

The average temperature in Poland in 2017 (in °C)

0

500

I II III IV V VI VII VIII IX X XI XII

Source:

Climate in Łódź

typical of the Polish Lowlands. They are shaped by polar and continental air

from the rest of Central Poland. This is largely due to the city’s location; with-

The average annual temperature in

is usually January (average temper-ature: - 1.8°C ), the warmest is July (average temperature: +18.6°C ) or August, in which average tempera-tures sometimes reach above +21°C . The highest variation of average

monthly temperatures is observed in winter, the smallest - in late summer and early autumn. The vegetation pe-riod, which is closely related to the air temperature, is almost uniform for the whole city and lasts 237 days with a threshold value of 3°C (average daily air temperature) and 215 days at 5°C. The climate of the city is also affect-ed by dense urban development. The diversity of the local climate causes, among others, the occurrence of surplus heat (so called heat islands) in the city centre in relation to non-urban areas.

the western sector and to a lesser extent from the eastern sector. Such

was largely built on the north-south axis, i. e. perpendicular to the usual directions of air masses movement. The winds blowing from north and north-

Hills reduce their speed). The number of days of the year, in which there are no conditions for ventilating the low-er air layers, reaches up to 90%(2.

the largest amount of rainfall in Cen-tral Poland - 600 mm and more,

lowest rainfall is usually in Jan-uary and the highest in July.

Air

According to the air protection pro-grammes and the Regional Environmen-tal Protection Programme, the sources of air pollution in the city are: surface, linear and point emissions. According

the particularly polluting plants emitted 2,787 Mg (tonnes) of particulate pollut-ants (including 2,227 Mg of particulates from fuel combustion). 42,262,639 Mg of gaseous pollutants were emitted

country, as these emissions accounted for 20% of the emissions in Poland.According to various estimates, 70 to 80% of air pollution is caused by surface emissions, i. e. combustion of fuels by citizens. Considering the

programmes ordered municipalities in the agglomeration to undertake a number of corrective actions.

The area revitalization programme for -

ly implemented, will not only allow to restore the art nouveau buildings in the city centre to their former glory. These activities, thanks to the wide-ranging action of thermomodernization of build-ings and connecting them to central heat sources (heat and power plants), will lead to elimination of home furnac-es, which in turn will allow to eliminate a large part of so-called low-stack emis-

Also the construction of an under-ground railway line connecting the two

make public transport in the city much

historical city centre, where the nature

pollutants dispersion from line sources. The activities that have been carried out for a few years as part of the Air

Agglomeration have already allowed

favour public transport. The railway tunnel construction will be the next step

(Source: -

)

Noise:The noise hazard is measured by the lim-it values related to road noise, rail noise, tramway noise and industrial noise.

the city; they create acoustic con-

(2 Source:


ROAD NOISE:Acoustic map data for 2012 show that road noise is the main source of noise

exposure. The results of the analyses show that for LDWN (long-term aver-age daily level of noise) conditions de-

8.66 km2. There are about 76.54 thou-sand residential units in this area with a total of about 153,92,000 registered residents. The conditions described as

(night time) occur on a total area of 8.57 km2. In this area there are about 73.76 thousand residential units with a total of about 160.120 registered residents.

TRAMWAY NOISETram communication is one of the main noise sources in the city. The statistical analysis results compiled within Envi-ronmental Protection Program show that conditions described by LDWN

of 0.15 km2. There are about 13,06 thousand residential units in this area with a total of about 22.21 thousand

registered residents. The conditions described by LN indicator (night time) as ‘poor’ occur on a total area of 0.11 km2. In the case of tramway noise, for both LDWN (for 24 hours) and LN indicator

where the acceptable level was exceed-

there are no areas exposed to tramway noise where the sound conditions can

RAILWAY NOISE:The statistical analysis results compiled within Environmental Protection Pro-gram show that conditions described

on an area of 0.37 km2. There are about 170 thousand residential units in this area with a total of about 370 thousand registered residents. The conditions described by LN indicator (night time) as ‘poor’ occur on a total area of 0.42 km2. In this area, there are 90 residential units with a total of 210 registered residents. There are no areas affected by railway noise

where the sound conditions can be

INDUSTRIAL NOISE:The largest sources of industrial

production plants, as well as une-venly distributed commercial build-ings with car parks (shopping malls, shopping centres, hypermarkets).The statistical analysis conducted un-der Environmental Protection Program

So

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Mean temperature spring 2017

So

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Mean temperature AUTUMN 2017

So

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e:

Mean temperature summer 2017

shows that conditions described by

area of 0.63 km2. There are about 1,77 thousand residential units in this area with a total of about 3.62 thousand registered residents. The conditions described by LN indicator (night time) as ‘poor’ occur on a total area of 1.68 km2. In this area there are about 3.19 thousand residential units with a total of about 7,1 thousand registered residents.

Weather conditions during the exhibition

The time of the exhibition was se-lected due to various weather con-ditions. The exhibition would start during spring, which in Poland be-gins in March, and end in autumn, in September. This means that the exhibition would last for three sea-sons: spring, summer and autumn.

is one of the four seasons of the year in a temperate climate. It is


characterised by moderate air tem-peratures and moderate rainfall. In Poland, spring lasts from March to June, during which the average daily temperatures range from 5 to 15°C. The beginning of spring is considered

of snowdrops and crocuses. In spring, plants begin to bloom, air temperature increases and leaves appear on trees. SUMMER in Poland is the time of year with the highest annual air tempera-tures. The average air temperatures are above 15°C. The summer in Poland lasts from June to September, when the day time is longer than the night, although the night time is increasing with every day. During this period the plants are blooming and seeds and fruit appear. Summer is also a time of increased tourism in our country, which coincides with school holidays. AUTUMN in Poland lasts from Sep-tember to December. In autumn, the day time is shorter than the night time. At that time, the average air temper-atures in Poland range from 15 to 5°C (with decreasing average daily temperature). Many fruit ripen in Po-land in early autumn, but for trees it is also a period of preparing for winter. It is easy to observe, because then the leaves change colors and even-tually fall off the trees. The perennial plants store nutrients in the roots, and one-year old plants wither away, dispersing the seeds beforehand. The time of the exhibition coincides with the growing season in Poland, during which the average daily air tempera-ture is above 5 °C. During the growing

the temperate climate, in which Poland is located, growing season starts at the

earliest, on average before March 25th, in the southwestern part of the country, in Lower Silesia, and, at the latest, only after April 15th, in the Mazurian Lake District and in the mountains. It ends at the earliest before October 25th in the

and the mountains, and at the latest in

the Odra Valley, the Silesian Lowland and Podkarpackie Valleys. As a result of these differences, the growing season duration varies in the lowland part of the country from just 180 days in the

220 days in Lower Silesia and 100-150 days in the mountains. The climate

-ly transitional. Long-term and severe frosts are not observed. The growing season lasts about 210 days. The grow-ing season lasts slightly more than the Polish average (200 days). Average

7.6 and 8.0 °C. The warmest month is July with an average temperature of 18 °C. The annual sum of rainfall is about 600 mm, which is close to the country average (700 mm). In the area of dense

centres of the region, strongly urban-ized and industrialized, there are such phenomena as: changes in air circula-tion, forming of the so-called “urban

-tion, frequent cloud cover, rainfalls and fogs, shortened period for snow cover.The weather in Poland is largely un-predictable and varied. Summers can be both hot and cool, dry and wet. The climate is changing with every year. For this reason, the best time for organizing the exhibition is between the end of April and the beginning of September.

The location of Łódź in the physico-geographi-cal regionalisation (according to Kondracki 2009)

When planning the purchase and planting of plants, one should remem-ber that plants imported from coun-tries with a milder climate and longer growing season are not as resistant to frost as the plants cultivated in Po-land. Plants from national nurseries overwinter better than plants brought in from warmer climate zones.

Natural resources (description of the ecosystem of central Poland)

-land, about 30 km from the geo-graphical centre of the country, lo-

area of the city, covering an area of 293,3 km2, lies between 19°20’41’’ and 19°38’30’ east longitude, and 51°41’11’ and 51°51’40’ north latitude.

-

-

-

-

-

sult of economic, social and en-vironmental interactions.

are the most valuable assets of the city, include all the living nature, and

economic development of the city and thus have an impact on the qual-ity of life of its inhabitants. These consist of vegetation, fauna and both free-growing green areas (includ-ing forests) and landscaped ones. They are protected by the excluding from the use of the most valuable com-ponents and by the rational use of other components, which is also one of the


principles of environmental protec-tion, being at the same time one of the city’s management tools for creating better living conditions for people. The land use plans on which the city is constantly working allows us to:

• Improve the quality of life and health of citizens

• Improve the environment

• Protect and revitalise cultural herita-ge

• Improving the city’s image

task is to maintain biodiversity, includ-ing continuity and stability of ecological systems, as well as to prevent urban-isation of the areas constituting the city’s ecological system and to ensure people-friendly living conditions by the proper maintaining of green areas. Rational use of the city’s natural re-sources is not only an imperative of environmental protection, but also one of the city’s management tools for cre-ating people-friendly living conditions.

Flora and fauna

Plant cover is the outer layer of the

formed by all plant species and high-er taxonomic units. Vegetation is a way of occupying a particular habitat by the whole body of natural plants - phytocoenosis. The fauna of the

range of animal species and high-er taxonomic units that inhabit it.Vegetation determines the physiog-nomy and spatial structure of eco-systems, forms soil and microclimate, determines productivity, and by cre-ating ecological niches it increases the diversity and complexity of the ecolog-ical system. Diversity of vegetation is an indicator of the condition of other elements of the natural environment, and it can be used as a bioindicator of the state of the environment and the processes occurring in it, and how it is preserved may indicate how natu-ral the entire ecological system is ).

ecological preferences, which brings about changes in the species, geo-graphical and ecological structure of

new ecological systems. The most -

ture in the cities are as follows(3: technical infrastructure (e. g. un-derground infrastructure, roads and railways, buildings), constitut-ing barriers, interrupting spatial continuity of species populations,

(3 Source: Jackowiak 1998, 1999.

(4 Source:(5 Source:

forming isolated islands under-going ecological degradation;

climate changes (higher tempera-tures, lower relative humidity);

changes in surface soil layers lead-ing to the formation of so-called urban soils with disturbed soil horizons and changed physical and chemical characteristics;

reduced groundwater levels and the availability of surface water;

changes in habitat structure by increasing the surface area of semi-natural open habitats and creating new anthropogenic habi-tats with no natural counterpart;

pollution of atmospheric air by industry, domestic heat-ing and exhaust fumes;

pollution of surface and groundwater; high noise level, strong electromag-

the direct physical impact of the dense human population and pets;

disruption by the human popu-

circulation of matter in an ecolog-ical system - the access to human food from the city, e. g. in rubbish, sewage or deliberately provided to animals, which makes some animal species independent of the natural resources of ecosystems and for others is an important source of food, contributing to their expansion.

As a result of urbanization, the processes of synanthropization of vegetation and fauna occur:

the disappearance of sensitive, sten-otopic species with little adaptive ca-

the proliferation of eurytopic spe-cies with high adaptive capacity - of-ten geographically alien species,

disappearance of natural and semi-natural plant groups that are sensitive to changes in habitat con-ditions, e. g. forests or wetlands,

the expansion of semi-natural plant communities in urban ar-eas, e. g. some types of grass-land and meadow vegetation,

the expansion of ruderal plant groups.

The result of urbanisation are changes in the taxonomic, biogeographical and

-na, as well as in the diversity of bio-cenoses(4 In urban areas they lead to:

with a different structure from the one that existed (disturbing natural continuity over time),

a different spatial structure from that found in the nonurban area (disturb-


urban areas, which is greater the greater their similarity in terms of size, function, urban struc-ture, and natural conditions.

the emergence of a new spatial or-der of bicenosis as a result of mask-ing the naturally shaped rhythm of spatial variability of ecosystems by imposing on it zonal and non-zon-al anthropogenic disturbances.

FLORA

plants, including species that occur not only in synanthropic habitats, but also in semi-natural and natural habitats.

shown that it comprises of 1182 species occurring spontaneously, of which 819 are found within the inner and outer

5). -

lar plant species in Central Poland) is mainly due to the diversity of forms and intensity of anthropopression, and to a lesser extent to the natural diversity of habitats. Its geographical-historical and ecological structure (tab. I, II) is simi-

and does not differ from the diversity 6).

The density and type of development as

protected or endangered species (both in the region and the whole country7)

(6 Source:(7 Source:(8 Source:

(9 Source:(10 Source:(11 Source:

(have maintained their habitats8) or country. Today, there are 28 protect-

endangered or near threatened in Central Poland, 31 are endangered or near threatened in Poland; in to-tal, there are 78 endangered species on a regional or national scale.

particularly vulnerable species - at the highest risk of accidental or deliberate destruction (due to a small number of sites, low popula-tion, disappearing sites in the city and exposure to direct threats)

species considered to be endangered or near-threatened on a regional or national scale, whose population in

-ple, Festuca ovina trachyphylla, Poten-tilla recta or Helichrysum arenarium.

Species that are of particular concern due to their biology and usually small ecological amplitude are particu-larly vulnerable to recession. Over the last 20 years, there have been no evidence of the presence of 26 regionally or nationally endangered

-

Forest, which is also the most important

-cluding 32 specially protected species: 18 protected species and 14 unpro-tected endangered or near threatened species on a regional or national scale. In the area of the former training

protected species, including 5 pro-tected species associated with grass-es (Helichrysum arenarium, Festuca pratensis, Polygala oxyptera, Ononis arvensis) and with hygrophilic and water groups (Dactylorhiza x aschersoniana, Dactylorhiza incarnata, Dactylorhiza majalis, Utricularia vulgaris, Potamoge-ton gramineus, Agrimonia procera, and Juncus alpinoarticulatus Chaix).Lublinek Forest and its neighborhood is the habitat of 9 specially protected species , including 5 protected species associated with waters, hygrophilic forests herbaceous plants and grasses (Menyanthes trifoliatar, Stellaria alsine, Ranunculus lingua, Helichrysum arenar-ium, Dactylorhiza majalis, Andromeda polifolia, Utricularia vulgaris, Potamoge-ton gramineus, Lycopodium annotinum). The remaining areas of the increased density of specialy protected species are related to the occurrence of these plants in anthropogenic habitats.

Invasive speciesA characteristic feature of the city

from the disappearance of species but also from the appearance of alien species, some of which become estab-lished. Some established anthropogenic species rapidly colonize new sites and habitats, negatively affecting eco-systems. There are 49 species in the

considered to be invasive in Poland(9.

Despite the negative impact of invasive alien species on natural ecosystems, their presence in highly urbanized and

industrialized areas brings measurable

functions - oxygen production, car-bon dioxide assimilation, absorption of gaseous pollutants, including neu-tralization of particulate matter, phy-toremediation (Source: Falkowski 2016).

Spontaneous vegetation diversity

The present diversity of the vegeta-

-ence of human activity(10). The plant

-ralness and distribution. Ruderal and cultivated vegetation predominates in

vegetation in the peripheral area.Forest areas are relatively least anthropogenically affected.A large part of the forest area is oc-cupied by highly degenerated phyto-

-iation. However, some forest groups with groups close to natural ones have been preserved. The best-preserved forest phytocoenoses are protected in nature reserves “Polesie Konstan-

All of them are represented in the bi-(11.

Urban areas, roadsides, railway areas and all places where geomechanical


changes took place (e. g. gravel sites) are occupied by ruderal vegetation,

of native and alien species. A study of ruderal vegetation (Sowa 1964, 1971) carried out in the second half of the last century helped distinguish 9 plant

The most valuable areas in terms of preserved vegetation are:

•

•

•

• Forest Zdrowie

• Western part of the Ner Valley and adjacent areas

• Source area and eastern part of the Ner valley with adjacent areas

• -

• Source of the Miazga River

Main threats to vegetation diversityNatural and semi-natural phytocoe-

--

mations, which may pose a real threat

Most of the risks are due to chang-

The most important threats to natural and semi-natural vegetation include:

natural succession processes changes in traditional farming methods waste dumps expansion of alien species construction projects habitat changes direct anthropogenic pressure

Ensuring the sustainable preserva-tion of vegetation diversity requires preventing threats by implementing passive and active protection in pro-tected areas in accordance with the

(12 Source: -

(13 Source: Resolution No. XCIX/1826/10 of 27 October 2010.

Act of 16 April 2004 on nature con-servation and taking them into account in the urban management planning.The factor hindering the protection of diversity at the biocenosis level

potentially valuable areas of the city. Further geobotanical research re-

-ca, the Lublinek Forest and adjacent

-tary and below Pabianicka Street.

Fauna-

nized. On the basis of available sources, it can be concluded that there are at least 2609 invertebrates species, in-cluding 2244 insect species. Also 193 species of terrestrial vertebrates, 535 species of macrofungi and 61 species of

1277 vascular plant species were found (among which 462 are geographically alien), including 27 endangered species at the scale of Poland, 113 endangered species at natural habitats at the scale of central Poland, 53 legally protected species. For most groups of organisms there is no data on the spatial structure of their diversity(12. Conservation of biodiversity is achieved by preserving the city’s natural relics and preventing urbanisation of areas with important ecological functions - which constitute the city’s ecological system, as shown in the Study of Conditions and Direc-

(13.

Protected areas and sites

Establishing forms of nature conser-vation, enabling the preservation of

areas and objects of special value, is an expression of the principles of sustainable development. Among the forms of nature conservation in the city area, the following area and indi-vidual forms of nature protection are established as at the end of 2017:

Two nature reserves: Polesie Konstan-

Two nature reserves: Polesie Konstan-tynowskie, the Lagiewnicki Forest;

Ponds in the Nowosolna admin-istrative district, Ponds in the Mileszki administrative district,Meadows in Modrzew Village,

Ner River Source, Ruda Willowa

In total, approximately 9.2 % of the city area (2 706 ha) is under con-servation. The largest protected continuous area of the city is in the Lodz Heights Landscape Park. Due to their spatial character and the object of protection, nature reserves and landscape parks are forms of spa-tial conservation, while ecological sites, natural landscape groups and natural monuments are forms of individual conservation where under protection is one simple natural component, frag-ment of a natural ecosystem, small part of the landscape. The forms of individual protection under current legal regu-lations are established by the munici-pality. Resolutions of the City Council

nature and landscape complexes and a


most natural monuments were estab-lished, in accordance with the then legal status, by the government administra-

-ernor or by order of the President of the City of Lodz, who was responsible for government administration tasks. Nature reserves were established by decrees of the competent minis-ter, and the Lodz Heights Landscape

Skierniewice Province (in the current legal status they are created by reso-lutions of the regional parliament).Supervision over the implementation of area and individual protection is exercised by: the Mayor of Lodz - eco-logical grounds, nature and landscape complexes and natural monuments, the Regional Conservator of Nature in Lodz - nature reserves, the Marshal of the Lodz Province - Complex of Land-scape Parks of the Lodz Province.

Individual natural creations or groups of

cultural, historical or landscape value are protected as natural monuments.

Designed areas of the pro-tected landscape included in the Spatial Development Plan of the Lodz Province: 1 - Wilanowski with the glacial valley

-

4 - the Jasieniec Valley, 5 - Upper Neru,

Valleys, 7 - the Miazgi Valley, 8 - the

from the Municipal Urban Laboratory;

Protected nature monuments include: 268 individual trees, 1 group of trees

-ski Park, 3 avenues (298 silver maples along the national road No. 71,107

maples along Zdrowie Street near the

boulders (one in H. Sienkiewicz Park -

liska Park I and II). Among the natural monuments there are 32 tree species.

Currently, legally protected areas do not constitute a consistent ecological network whose existing protected areas would be functionally linked with eco-logical corridors and with semi-natural and natural ecological systems of the suburban area. The role of ecological

protected landscape or parts of land-scape parks, partly located within the city borders. In the Spatial Development Plan for Lodz Province, approved by Resolution No. LX/1648/10 of the Lodz Province Assembly of 21 September

Region No. 367, item 3485), in the city, 8 areas were designated as protected landscape areas . These areas would be

protected because of the unique land-scape with diverse ecosystems, their uses for tourism and leisure or because they could serve as ecological corridors. These may be designated by a resolu-tion of the Lodz regional assembly.

Green areas:

any large city. It shapes and improves the quality of the environment of its inhabitants, embellishes urban areas, especially public spaces. Its presence

-sessment of a given space in terms of its suitability as a place of residence, everyday recreation or work, not to mention its valuation as property; the vicinity of well arranged green areas greatly increases its value.The appearance and condition of the

many factors: old and modern gar-dening, environmental conditions, the function of a given place, both in the past and in present, people who use it, how well they are maintained.

The green areas are areas with tech-nical infrastructure and functionally connected buildings, covered with vegetation, performing public func-tions, in particular parks, greenery, promenades, boulevards, botanical gardens, zoological, zoo, Jordanian and historic gardens, cemeteries, greenery

-

railway stations, industrial sites(14. However, the largest percentage of

(12 Source: The Act of 16 April 2014 – Nature Protection Law.(13 Source:

-ble land, orchards, meadows, pastures (57%), as well as forest and woodland

ecological, landscape and recreational

man-made greenery, i. e. parks, squares, which account for only 5%. A similar share among the undeveloped areas have allotment gardens (5%); the small-est - non-organized green areas, low areas (3.5%) and cemeteries (1.5%)(15.

According to the data of the Statistical

areas (parks, greenery, district and street greenery, didactic parks: botan-ical garden and zoo) covered a total area of 2 150.7 ha, i. e. about 7% of the

Location of green areas in Łódź; according to data from the Municipal

-ipal Studio For Urban Planning;


popular. Now, the tradition is continued by programmes aimed at increasing the share of green areas in the area of the city by creating new green spac-es and revitalising the existing ones

beds), as well as organising various open events and activities in the public space aimed at all residents of the city.

The city’s plans include concepts of other parks, e. g. located in the river

Kobro by the Academy of Fine Arts)

Street, between Zgierska Street and

prepared, but is not formally a park ( in 2018, it will be managed by Munic-

in the Radogoszcz-East district, near

brickyard was located, a new urban greenery of 1.18 ha was created. In 2016-2017 it was enlarged to 2.18 ha, and in the future it may be transformed into a park. The local urban develop-ment plans of the city also include new landscaped green areas (in the form of alleys, green passages, squares, parks,

uneven - most of them are concen-trated in the city centre, delimited by the ring railway. These objects are very different in size. However, estab-lishing new public green areas in the densely urbanised city centre zone is limited. For this reason, there are more initiatives to make the surrounding greenery more attractive, especial-ly in downtown areas. These include

also non-standard initiatives, e. g. es-tablishing green spaces by housing cooperatives (e. g. the “Zielone Pod-

budget woonerfs, treating green areas as essential to people’s well-being.

and greenery mainly as places of every-day recreation. Taking into account, for example, only the areas administered by

the recreation areas seem abundant: 56 well equipped playgrounds for children and youth (including a modern recre-

workout areas, squares and alleys for walking, cycling, jogging, roller skating,

-ketball, volleyball, tennis, petanque), hills for sledging, sports equipment complexes (pingpong tables) other than playgrounds and gyms, 1 cycling track, 2 roller tracks, passive recreation spaces (including 10 designated barbecue plac-es) and traditional games (e. g. tables for chess and board games). Parks in Lodz more and more often host cultural and sports events (shows, concerts, festi-

-ings, gardening exhibitions and light screenings as part of the Light Move Festival, numerous outdoor events promoting active lifestyle, including sports activities with instructors). Parks are also popular among the citizens taking part in free guided tours, many of which are organised by various institu-tions and associations throughout the year. The attractiveness of urban green areas is enhanced by, e. g. Aquapark Fala, Central Museum of Textiles with a wooden architecture open-air museum,

Art Propagation Center, Dialogue Cen-tre, dedicated sports facilities (tennis courts, shooting ranges, sports clubs etc.), as well as historic villas, temples, monuments and gazebos. Parks and greenery are also favourite open-air photography workshop of the citizens and a photo plan for commercial and

-agement actively promotes parks and greenery in the city, e. g. by organizing open events, educational workshops, sports activities and running an Internet portal, thus creating a positive image of the city through its green areas.

Taking into account the natural, aes-thetic and recreational and health-re-lated value, for the citizens of Lodz the most important areas are public greenery (parks, green areas, green squares in the corners of streets, ar-eas adjacent to residential buildings, playgrounds amidst greenery), which are located close to the place of res-idence and well connected with it.

CITY PARKS, and among them protected historic parks, entered into the register of immovable monuments of Lodz Province.

spaces of a total area of over 3 thou-sand ha (including parks, urban green squares, street greenery, public forests, a botanical garden, a zoological gar-den, as well as greenery accompanying public housing). These areas consti-tute 10.9 % of the area of the city.

-ment houses or by family houses were

City green areas in Łódź in 2015 (according to the Central Sta-tistical Office methodology

SPECIFICATIONAREA

(IN HA)

SHARE IN URBAN

GREEN AREAS (IN %)

Parks 624.4 2978,9 3,7

District greenery 906,6 42,2Street greenery 456,0 21,2

67.8 3,1Zoo 17,0 0,8

Total: 2,150.7 100.0So

urce

:

city’s area. Statistucal data on urban

the district greenery (42%) and parks (29%) in the total urban greenery area.


project, throughout the year, the

organizes in the parks various free events and activities for the citizens. The recreational offer of urban green-ery is suitable for all age groups. One of the biggest events is the se-

Hundreds of classical music amateurs gather every week during the holi-

Park. As part of the project, other concerts presenting different musi-cal genres are also held in the parks. The city also organizes family picnics. During these picnics, the participants may participate in art and handicraft workshops, games and sports activ-ities, view presentations devoted to

of picnics, thematic events are also held, e. g. on the Father’s Day, the be-ginning of autumn, St. John’s Night.

Free, cyclical sports activities such as:

bule, nordic walking are organised as -

encourage outdoor sports. Orien-teering and cycling tours allow one to

conducts cyclical walks with guides in order to present the nature of Lodz parks, bring the citizens closer to their history and encourage them to spend their free time actively. Many people appreciate more specialized activities such as photographic workshops, land-scape drawing workshops or astronom-ical observations - hundreds gather every year for the Night of Falling Stars.

Poland, where you can learn skii-run-ning free of charge and under the

prepared the route in the largest

conducts popular skiing classes.

Throughout the whole year, the project integrates the activities of various insti-tutions, organisations and associations, increasing the attractiveness of the

The greeneries, i. e. areas with an area of less than 2 ha, whose main role is to provide recreation (alleys with bench-es, playgrounds, etc.) constitute about 4% of the urban green areas. They also include greenery near public build-ings, monuments, water sports areas,

etc., that are available for public use.

understood as green areas situated next to residential buildings, which are used for recreation, to isolate the surroundings and to en-hance aesthetics, accounts for almost

understood as stripes of greenery (trees and shrubs or their clusters together with the rest of vegetation) along roads, streets, public transport routes, etc., occupies

456 ha, which constitutes slightly more than 20% of the urban green-ery. Its area in 2015 increased by 377 ha compared to 2010. The number of planted trees and shrubs also in-creased considerably - in 2015, 2094 trees and over 16 thousand shrubs were planted, while in 2010 only 350 trees and 3800 shrubs were planted. Most of the new plantings carried out in recent years were in the city centre.

As a separate category of green are-as, the oc-

than city parks) - 99 family allotment gardens occupy a total area of about 700 ha; thus their role in the system of nature active areas (especially in

largest gardens in Poland with a total area of 67 ha. It is located in the Pole-


the garden one can admire plant collec-tions from all over the world presented

classes for children and school youth

nature and environmental protection.

day from 1 April to 31 October.

-MENT, MAINTENANCE AND EXTEN-

1. Lack of comprehensive stand-ards of maintenance, establish-ing and protection of green are-as in the investment process2. -es allocated to the ongoing main-tenance of green areas3.for investments, including compre-hensive revitalisation of green are-

investments by means of one-year tasks from the civic budget and pro-posed by auxiliary units (districts)

4. Adverse weather phenomena5. Unregulated legal status and un-completed municipalisation of prop-erties included in green areas6. Lack of a detailed green de-velopment strategy

green areas have several hosts. The

responsible for, among other things, planning and ongoing maintenance of parks and greenery in the city, and decorative greenery in road lanes. Since

has been managing 95 separate green areas with 36 parks (495.98 ha) and 59 squares and greeneries (118.18 ha).Maintaining the greenery by the streets and the greenery surrounding mu-nicipal buildings is carried out by two entities. As mentioned earlier, main-tenance of high greenery, i. e. planting and trimming of trees and shrubs and decorative greenery in public roads, as well as planting and trimming of trees in internal roads is the responsibility

Maintenance of the above-mentioned areas in the remaining scope (clean-ing, mowing lawns) is carried out by the Department of Public Utilities.

GREEN REVITALISATIONThe project of revitalisation is one of the

a broad sense, it’s a process of social, space and economic transformation in an area which is now in crisis. Its pur-pose is to bring a degraded part of town

back to life and to give it new functions.

various programmes. One of them is

also undertakes numerous activities in parks, which are subject to continual renovation, consisting in conservation

Green Polesie

Pocket PARKS ON starE PolesiE


works whose aim is also to assign new functions to those exceptional urban spaces. Moreover, urban space is con-

to render it as friendly as possible to its inhabitants. A great example is the rearrangement of space of the New

-ment will probably be the Kobro Square.

Green Polesie

by the Miejska Pracownia Urbanistycz-na [City Urban Planning Studio] includ-

is the western part of the centre of

quality in the streets of Stare Polesie. The streets will be converted into pe-

emphasis will be given to green areas and street furniture. The priority will be to increase the safety of pedestrians

are no plans to reduce the number of parking lots, but they will be rearranged in the space of the street. Addition-ally, new lighting is planned. Priority treatment of green areas is meant to be the hallmark of those streets.The sections of the streets with the

for changes were chosen to be ren-

town was the residents’ initiative. In the participatory budget (which constitutes a separate part of the budget of the

to the results of residents’ online vote)it was decided to plant more trees in chosen streets, with the city increasing the investment budget by allocating additional funds for a thorough street remodelling in this area. It allows for

creating not only woonerfs but also – going further – street gardens.

PARKS

Revalorization of the PONIATOWSKI PARK

Revalorization of the eastern part of the Poniatowski park was initiated in 2016. At that time, the project of the investment was created and the bike track modernised. The scope of works included in 2017 the construction of a new fountain and care of over 400 trees and bushes in the area of the eastern part of the park. In 2018, the

to construct new alleyways and illumi-nation, to reconstruct parterres, plant new plants and place new elements of street furniture. The square around the fountain and alleyways which will be created in 2018 will in their graphic design evoke a photographic plate -

Revalorisation of the Źródliska Park I and II

Źródliska Park I

in Poland. Its history is closely related to the development of the big industry in

-rating a fragment of an ancient forest with numerous water springs from an area annexed by the developing city,

park has been declared a natural mon-

most valuable trees are given systematic

1994 the park was fenced, then the wa-ter system (1996) and alleyways (1994-1996) were modernised; subsequently, lighting of the main alleyways (1996-1998), re-cultivation of the post-service area and arrangement of a parterre and alleyways (1996) were completed.

-tematic re-cultivation. In 1999-2003 the Palm House was modernised. The

investment consisted in enclosing the old building inside a new steel con-

integrated panel radiator in Poland was installed. The technology used made it possible to preserve the collection of old, over 120-years old palm trees and many other valuable specimens. The nearby didactic garden was re-cul-tivated and commissioned in 2006. There is a pond and two concrete wa-ter reservoirs in the area of the park. In 2002, following modernisation, two separate playgrounds were created (for the younger and the older children, with i.e. ping pong tables). In the play-ground for younger children damaged wooden toy equipment was replaced, shock absorbing surfacing was installed under play equipment, and gates were

the reconstruction of the gazebo in the

whose modernisation was completed in 2010. The gazebo still houses annual music concerts in the summer season.

underwent revalorisation in order to restore its old splendour and typical appearance, designed as an English landscape garden. The virtues of the park were enhanced by making more visible and highlighting a few most attractive spots within the park area,

area surrounding the water reservoirs. Also, additional illuminating works were performed, as well as replacement of alleyway surfaces, improvement of stands of trees and security in the park.


Park Źródliska IIInitially it formed part of the current

-tory buildings were constructed on the site sold to K. Scheibler (one of the big-

placing it at the forefront of Europe in the area of textile industry, which sepa-rated the two parts. The stands of trees in the park, apart from a few centu-ries’ old oak trees, include also many interesting, rare species and varieties. The whole park was declared a natural

I). The most valuable trees are given treatment and care. In 1994 the park was fenced, in 1996 two water reser-voirs were constructed (one next to the grotto and the other nearby the Fab-ryczna street entrance), the “Chinese

-ways’ surfaces modernised and in 1998 the main alley was illuminated, from the

the southern park of the park was car-ried out and in 2008-2010 gravel sur-face was replaced with granite paving

KOBRO SQUARE

The Kobro Square will constitute the main public space of the New Centre of

and the EC1. It will be surrounded, on

post-industrial architecture, and on the other side with modern buildings. Ulti-mately, it is meant to be a meeting place and the arena for many city events.

had. Its surfacing will be covered with clinker tiles and illuminated with LED lighting. In the northern part stairs will

-iego street and the exit of the railway station. These stairs will be planted with trees, low-growing plants and, local-

Trees will also appear on the eastern side of the Square which will be adapted to host events with technical infrastruc-ture. Hasa street will be remodelled together with the square and will turn into a green passage with fountains and spots for seasonal terraces. It will be a space dedicated to pedestrians and cyclists, where cars will be al-lowed only in exceptional situations.The concept was created by designers

Forests

Due to its environmental and social functions, forests are one of the most important natural resources of the city.According to data of the Central Sta-

2016), in 2015, the forest land area equalled 2,793.75 ha and in compari-son with 2010 it decreased by about 52 ha. At the end of 2015, forest land constituted 9.4% of the city’s area.

cover 1704.51 ha, representing 61% of the forest area. They are owned by the municipality (1,461.92 ha) or are owned by the State Treasury (239.95 ha). The majority of the Treasury’s forests are managed by the State Forests (Forest Inspec-

-nicipal forests are the largest group and the most important part of the

Most of the forests were planted and only a small percentage of them are a result of natural succession. The average age of stands is 80 years.

Łagiewnicki ForestHistoric shrines

Łagiewnicki Forest


In Łódź, one can distinguish:

, one of the largest municipal forests in Europe. It has an area of about 1200 ha. It is a

existed in the city and its surroundings 200 years ago. The most valuable part of the forest is protected as a nature

-

wooden chapels of St. Roch and St. Sebastian and St. Anthony - the oldest

-kowa 75 St.). Inside the chapel there is

Forest is the largest area of wild nature in the city. It is characterized by a sig-

groups. Detailed research conducted

distinguish 21 vegetation units, includ-ing 13 forest complexes. A mosaic of wetland and aquatic phytocenoses has

spring area adjacent to the east side of

-ern side of the forest, in the valleys of

most valuable wetland complex of the city - wet meadows, rushes, herbs, willow scrubs and riverine ash-alder forest habitats has been preserved(16.

protection strategy should include: -

cient forms of exploitation appropriate for the protected forest, - applying an interpretation according to which not all parts of the forest may simul-

exclusive functions. Walking , riding, skiing routes and hiking trails should bypass animal habitats and nature reserves. The preservation of natural

Forest depends primarily on all of us.

- it is a small forest area (13 ha) in the vicin-

Street, within the boundaries of the Widzew district. Forest in the buffer zone between a heat and power plant complex and residential areas. Stands of common pine, Jack pinebanka and black pine, old growth of Acacia tree in the western part of the forest, whole with numerous renewal of common maple and sycamore. In the eastern part, single old oaks and beeches contrast with the visible remnants of

(16 Source: Andrzejewski 2009a.

the orchards of old farms and the in-frastructure of a large power plant.

Na-ture Reserve - an area of the former military training ground, afforested as

-ested over 100 ha of land in 1962-72.

-tations made by scouts in the city. In the preserve there is a picturesque old growth of pine tree used as a place for gatherings of many generations. The participants of scouting afforestation with sentiment and reverence describe the planting of forest to younger gener-

separated from the Harcerski Las by Sianokosy Street. In this complex there is the oldest part of the beech forest in the municipal forests (over 110 years old), located on the northern border of its natural range. It creates a dark climate in the forest, rarely observed in the city. Out of the entire stand there

are 9 beech trees with circumference from 180 to 250 cm. Also noteworthy is the line of petiolar and holm oaks, which form the northern and western borders of the reserve. The most in-

is a small broadleaved forest in the eastern part of the preserve. Hepati-ca nobilis, Convallaria majalis and Vi-burnum opulus can be found there.

- It is the second largest municipal forest in the upper Ner River basin in the land-scape of agricultural areas. The area is extremely diverse in terms of the hu-midity and quality of forest habitats. In the south-eastern part of the complex

-la pendula Roth. The western part of the complex is a humid area with numer-ous periodic water reservoirs, ponds and swamps. Inside the complex there are small forest meadows with peat subsoil with clear signs of progressing succession. The nature of the Lublinek preserve with its interesting landscape

Harcerski Las Helenówek

Augustów Nature Reserve

Lublinek Natural Preserve


makes it an important place of recre-ation for the residents of the Retkinia district, a place for Sunday trips, walks and cycling. Roads and paths lead to the most interesting parts of the forest, making the stay in Lublinek an unforget-table experience. In the northern part of the complex, outside the boundaries of

- nesting place for water birds and a spot for anglers. In the Retkinia district, in the area between railway tracks and the Lublinek natural preserve, a

- forest complex in the southern part of the city. Over one hundred years old common pine trees in the residen-tial and boarding house from the end of the 19th century located within the boundaries of large forest plots. One of the most architecturally interesting buildings is Klara Villa at 20 Letnisko-wa Street, named after the wife by its former owner; it remains a cultural symbol of the Rudzki Forest. During

Ruda Popioły Natural Preserve

the First World War, large parts of the forest were cleared by the inhabitants of Ruda during cold winters. Restoring the cleared parts lasted until the 1960s of the last century. The Rudzki Forest is today a mosaic of ownership and forms of various management methods. Mu-nicipal forests are accessible to the pub-lic and bordering on private areas with limited accessibility. The Rudzki Forest remains a place of recreation and signif-icant importance in the city’s ecological system, creating a special climate for

Uroczysko Natural Preserve- Streets:

line to Zgierz. A forest complex on

river valley, with a varied composi-tion of stands, ranging from the old woods of black alder in a south-east-ern marshy part of the valley, through beech trees, stands of common pine with single oak trees and young birch groves with the white trunks.

Location and ownership structure

data from the Municipal Forestry and Municipal Urban Laboratory

According to the Central Statistical

ha, representing 39% of the area of all forests in the city. They are character-ized by high fragmentation - in total, about 1 600 complexes were invento-ried (average area is 1 ha, the largest - about 8 ha). Most of them are young stands resulting from natural succession on neglected agricultural land or stands

war period. The private forest stands -

cies dominating: pine and birch, other include acacia, beech, poplar, alder and other deciduous species. Due to their location in the immediate vicinity of the built-up areas and their functions as pri-vate forests (aesthetic, protection from the wind) they are shaped according to the users’ preferences, who also oftem introduce geographically alien species.

The ecological system of the city is supplemented by agricultural areas, for which there are no oth-er investment opportunities than those related to agriculture.

-uable area in terms of preserved nature and its importance for the preservation of biodiversity. It is the largest forest

with its natural and semi-natural for-est features, constituting the centre of diversity of more than local importance.

Geology

-ic structural units: the Cretaceous

of the Pomeranian and Kuiavian seg-

part of the city is located on the area

-stone, silt and sands. The territorial

of the two indicated units, and the border between them runs through the substrate of north-eastern city districts. On the other hand, under the central and south-western parts of the city the basin was created. There are no areas of natural geologi-cal hazards or landslides in the city(17.

RAW MATERIALS INCLUDE:

• Sand and gravel

• Silica sand for the production of sand--lime bricks

•

• 2018 – 2021)

It should be emphasized that de-posits in the city area can be ex-ploited in many ways, which, e.g one can make investments that use the potential of thermal waters.

Uroczysko Natural Preserve(17 Source:


SoilsThere are different types of soils in the city, which is a result of spatial

vast majority of soils were formed from tills and saline sands. In the north-eastern part of the city, on the other hand, there are soils formed of sandy formations. Soils formed from clay are rare. In addition, organogenic soils can also be found in southern and western parts of the city, where the

Soil cover consists mainly of cambrisols, rustysoils, and chromic luvisols. They

Rusty soils are commonly found in the -

found in the same parts of the city. They are characterized by high hu-mus content, abundance of nutrients, and high fertility. Terrain subsidence in the southern and south-western parts of the city is usually covered by swampy and marshy soils. There are

holocene terraces in river valleys.

Nearly 10% of the city’s surface area is covered by territorial forms of environmental protection. Work is also underway to expand the city’s area, which will be covered by local land development plans.

Hydrology of Łódź-

tershed separating the Vistula river basin from the Odra river basin. Most of the city’s area (approximately 75

%) lies in the Odra river basin and is drained by Ner and its tributaries. Only the north and north-eastern part of the city belongs to the Vistula basin

the south and west, where it receives most of the surface waters from the

-ic network of the city consists of 19 rivers with a total length of 115 km, out of which 16 have their sources in the city and 20 smaller watercours-es with a total length of 43.7 km(18.

SURFACE WATERS-

ing waters is not conducive to creating larger reservoirs. However, despite their low capacity, they play an im-portant role as rainwater collectors,

Moreover, water reservoirs provide an excellent recreational base for the city’s inhabitants and tourists. An example of such base is the Stefanski’s Pond with an area of 11.4 ha, located in the 1st May Park, which is also the largest

reservoirs contribute to the creation of a favourable microclimate in the city.

Four Major Underground Water Reser-

• -towskie - a reservoir covering an area of 726 km2,

• with the area of 1875 km2, the area of ONO - 311 km2,

• Jurassic reservoir with the area of (18 Source: Wysmyk – Lamprecht et al 2016.

(19 Source:

(20 Source:

1100 km2, ONO - 300 km2.

• -servoir with an area of 260 km2,

Since the city’s beginning, under-ground waters have been the main sources of water supply for inhab-itants and industry. They are of good quality and renewable. The strategy of rainwater manage-

for activities related to the organi-zation of the city drainage system:1. Improvement of the capaci-

ty to drain waste water and rainwater from the city

2. Improving the quality of water and rivers and water bodies and waste water discharged into rivers

3. Improving the functionali-ty of reservoirs and develop-ing areas adjacent to them

At present, water abstraction sourc-es the citizens are: drill wells located

-voir and in Rokiciny, Pilica River

Mazowiecki) and drill wells in the city. The highest quality are the Low-er Cretaceous waters, which have very good hydrological insulation.

-vorable conditions for the utilisation of geothermal energy. The predicted

temperature of geothermal waters is so high that it is possible to use them for heating, as well as for balneolog-ical and recreational purposes(19.

On the basis of study, the preliminary location of geothermal bores was

-wa Street, as well as in the area of

(20.

The advantage of geothermal energy is that it is the cleanest form of energy and does not pollute the environment. It is energy stored in natural reservoirs under the city, it does not re-quire distant transport, providing energy security. The results of studies commissioned by the Mu-nicipal Services Department to Julian

-signed geothermal heating plants can be competitively priced heat

with rising fuel prices and growing


environmental protection requirements. Water monitoring is carried out by the Province Environmental Pro-

Monitoring of surface waters is car-ried out in four basic programmes:1. Diagnostic monitoring including

tests with a wide range of biologi-cal, physico-chemical and chemical indicators (including priority sub-stances in water policy). Its aim is to identify contaminants occurring in excessive quantities, to determine the homogenous state of water, to monitor long-term changes caused

to provide information for planning future monitoring programmes.

2. Operational monitoring covers

of failing to meet the environmen-tal targets set for them. The scope of the analysis is limited to basic biological and physicochemical in-

diagnostic monitoring as problemat-ic and indicators selected because of the location of protected areas within water bodies. The aim of the operational monitoring is to deter-mine the state of the JCW and to monitor changes resulting from the programmes measures taken to improve the status of these waters.

3. Research monitoring is conducted in order to supplement and collect additional information on the water status. It is used in exceptional cas-es where local conditions require it, where the source of contamination

are discrepancies between biolog-ical and physico-chemical tests. A

characteristic feature of research monitoring is the establishment

by carrying out additional tests.4. Monitoring of protected areas is

established in order to determine the degree of compliance with ad-ditional requirements laid down in separate provisions resulting from the functions of the water body or additional hazards to which it is subject. Monitoring of protected

of anthropogenic sources and to check the effectiveness of imple-mented corrective programmes.

Recultivation of water reservoirs

at improving the quality of water, as well as to restore the utility and nat-ural qualities of areas destroyed by human activity. Thanks to this, water reservoirs are starting to perform new functions, including recreational ones. It is als possible to create new conditions for improving water quality through the application of new techniques and solutions in reservoir recultivation. An example of such recultivation is the STAW WASIAK RESERVOIR. In 2012,

River, the Wasiak Staw Reservoir was built. The investment was carried out

-gramme. Its aim was to collect excess rainwater from the upper part of the water catchment area and reduce the

-voir and ponds in the A. Mickiewicz

positive effect on the effectiveness of

reservoir above the upper park pond, and indirectly on the quality of water in the Zgierska and Teresa reservoirs. After the storage reservoir was con-structed, actions were taken to increase the attractiveness of the area. In the reservoir’s basin there is a meadow and

-tation, which creates favourable condi-tions for birds, among others. In 2017, the area outside the basin of the Wasiak Pond was developed as a recreational area. Hardened footpaths were made, creating a walking route around the

and dog faeces were set up along the path and bicycle racks were installed. A playground was built with a safe sur-face for children and a volleyball pitch. In addition, the equipment of outdoor

Another example is the VALLEY PARK. In this area, there is a large number of valuable specimens of trees such as Canadian poplars, grey poplars and maple trees. And also avenues of hornbeams, as well as maples and groups of silver birch. The numerous and spectacular old growth of oak is an excellent foundation of the city park. In addition, in 2007, the area was enriched with a dozen or so ash trees, moved here in because of their removal from the areas designated for investments in another part of the city. The area is a semi-natural park, present-ing the existing trees and vegetation of meadows. The abundance of tree species makes makes the area particu-larly attractive. However, some of the stands had to be removed because of their poor condition, others deserve

First ground work on the reservoir in May 2012

Aerial view of the Wasiak Pond, 2017

Sokołówka river tro-ugh con-necting reservoirs (field and park on the left)


to be called natural monuments. Due to the great interest in developing the park on the part of the residents of the adjacent residential areas, they were involved in planning the park develop-

initiative, which is created by the citi-zens themselves. As part of this initi-ative, new elements of small architec-ture were created, such as: a barbecue place, a ropes course, a playground in the form of a ship, an open-air gym.The renaturalization concept as-sumes the reconstruction of the currently regulated trough into a semi-natural meandering trough.

Water management in Łódź Due to the city location on the water-shed of the Vistula - Odra River, two water management plans are in force for the Vistula and the Oder. More-over, important planning documents in the scope of water resources man-

requirements for water status re-sulting from environmental objec-tives and priorities resulting from the needs and limitations in water use. Equally important from the point of view of the city’s water management safety are the resolutions adopted in 2016 by the Council of Ministers re-

the Vistula and Oder river basin areas. In addition, plans are being drawn up to mitigate the effects of drought in river basin areas, which is the responsibility of regional water management bodies. The Regional Inspectorate for Environ-

the water status on an ongoing basis. In addition, the Department of Municipal

and projects to meet the needs of water management regulations in the city.

The organisational structure of the water and sewage sys-

o. o. - responsible for managing water and sewage system in cooperation

in the scope of water supply, as well as collective waste water dis-posal without its treatment. It also handles the collection, production and transport of water, and waste water collection and disposal.

-age treatment services to about 830,000 inhabitants. The company is responsible for waste water col-lection and treatment, operation of the treatment plant, including production of electricity and heat from renewable energy sources.

The water supply system in the city is used by 99.5% of inhabitants. The city is supplied with water from three main water supply systems. These are:

The length of the water supply network

• transit pipelines and main lines - 344.7 km,

• 292.4 km,

• water supply connections - 553.1 km.

• The water supply network in the city consists of one central system and smaller local water supply systems (ex.

-

Olkuska).

• The water supply network in the city is divided into two zones:

• -astern part of Lodz,

• The second zone is located in the so-uth-western part of Lodz,

• 98.4% of the city’s inhabitants are served by sewer systems. In the area of the city there is a general and distri-bution sewage system.

• The sewer system includes the follo-wing catchments:

• Western - collector V (western and northern outskirts of the city),

• Catchment area VI (area of Kocha-

• and south-eastern areas of the city),

• Upper and lower collector sections I, II, III, IV.

areas for transported wastewater, of which only one is automated. Additionally, there are 7 sanitary sewage pumping stations and 4 rain-water sub-treatment plants. Most of them are sedimentation tanks locat-ed before rainwater drainage outlets to the watercourses. There are 18 separators of petroleum-derivative substances at the outlets of the rain-water drainage system. On the gen-

excessive water coming from rainfall.Wastewater from the sewage sys-tem of the city is discharged to

The length of the sewage system

• sanitary sewage system - 692.4 km,

• general sewage system – 409,8 km,

• rainwater drainage system – 576,2 km,

• connections to properties – 389.1 km.Moreover, there is also a rainwa-

City sewerage systems98.4% of the city’s inhabitants are served by sewer systems. In the area of the city there is a general and distribution sewage system.

waste is discharged through a single sewer network. The central sew-age system is located mainly in the inner-city areas, where urban den-sity makes it impossible to trans-form it into a separate sewerage.The distribution system - domestic, commercial and technological sew-age is discharged through a network of sanitary sewers, whereas waste water is discharged through a sepa-rate network of rainwater sewers. and ditches. It is divided into three basins (V, VI and VII), each of which has its own collector. It mainly cov-ers areas outside the railway line.The sewer system includes the following catchments:

• Western - collector V (western and northern outskirts of the city),

• Catchment area VI (area of Kocha-


• and south-eastern areas of the city),

• Upper and lower collector sections I, II, III, IV.

areas for transported wastewater, of which only one is automated. Within the city there are 7 sani-tary sewage pumping stations and 4 rainwater sub-treatment plants.The length of the sewage system

• sanitary sewage system - 692.4 km,

• general sewage system – 409,8 km,

• rainwater drainage system – 576,2 km,

• connections to properties – 389.1 km.The number of connections to the sewage system is 28 392 (as of 30 June 2016).

Rain water sewer network,

-ed on the right bank of the Ner River, on the south-western border of Lodz.

-

of Novosolna and Ksawer is discharged

is a typical mechanical and biological

the treatment plant by gravitation.The biggest problem of the sew-

-tion of sewage in the system.Rain sewer is in medium technical condi-tion. The oldest sewers are in the worst technical condition. Cracks in pipes lead

-work. The amount of such water dis-charged to the sewage treatment plant is at a high level - it accounts for ap-proximately 30% of the total amount of sewage. For renovated sections of the network, such amounts will be lower.

in the event of intense rainfall. There -

of high water levels on rivers. In ad--

urement in the rain sewer is limited.

LEGAL REGULATIONS

In the Polish legal system, protection of the environment is carried out on the basis of legal acts and programmes which at times relate merely to a spe-

is the case of a programme for the protection of the environment against noise or air protection programmes implemented at the Voivodship lev-el. The aforementioned programmes, being remedial in nature, have the status of local legislation, and therefore take precedence over city-level Envi-ronmental Protection Programmes. Selected acts of law at the state, re-gional and local levels are listed below.

State level:

THE CONSTITUTION

In Poland, the primary legal act regulat-ing matters pertaining to the environ-mental protection is the Constitution of the Republic of Poland. Article 5 of the Constitution states that the protection of the environment is one of the fun-damental objectives of the Republic of Poland. This task should be performed pursuant to the principles of sustainable development. Article 74 of the Consti-tution pertains to ecological security. In addition, Article 86 of the Constitution imposes an obligation on every citizen to care for the quality of the environment.Furthermore, the following are other le-gal acts regulating matters pertaining to the environmental protection in Poland:

• The Act of 13 October 1995 – The Hunting Law (Journal of Laws No. 147, item 713, as amended),

• The Act of 9 November 2000 on the

Access to Information about Environ-ment and Its Protection

• The Act of 27 April 2001 – The Environmental Protection Law (Jour-nal of Laws No. 62, item 627),

• Nature Conservation Act of 16 April 2004 (Journal of Laws No. 92, item 880),

• The Act of 20 July 2017 – Water Law (Journal of Laws 2017, item 1566)

The following are acts important to the city with regard to its location:

• The Regulation of the Council of Mini-sters of 18.10.2016 adopting the Flo-od Risk Management Plans (PZPR) for the Odra river basin districts (Journal of Laws 2016, item 1938), and for the Vistula river basin districts (Journal of Laws 2016, item 1841).

Moreover, the Water Frame-work Directive (WFD) (Directive 2000/60/EC of the European Parliament and of the Council of 23 Oc-tober 2000) and the Floods Directive (Directive 2007/60/EC of the Euro-pean Parliament and of the Council of 23 October 2007) constitute strategic documents for the implementation of water management objectives in Poland.

Regional level

• Environmental Protection Programme

2017-2020 with the Perspective by 2024

• Air Protection Programme for a Zone

of Reaching the Acceptable Propor-tions of the Particulate Matter and the

in the PM10 Particulate Matter, and


STRUCTURE OF ENTITIES INVOLVED IN ENVIRONMENTAL ROTECTION IN POLAND WITH ENTITIES THAT ARE

--

I. Entities subordinate to the Minister of Environment

1. Central administrative authorties

• Protec tion

• Protection

2. Other organisational units and research institutes

• National Fund for Environmental Pro-tection and Water Management

• State Forests National Forest Holding

• Forest Research Institute

• Institute for Ecology of Industrial Areas

• Institute for Environmental Protec-tion

II. Entities subordinate to the Minister of Agriculture and Rural Development

• Agricultural Market Agency in War-saw

• Agency for Restructuring and Moder-nisation of Agriculture in Warsaw

• -

Food Industry in Warsaw

• Institute of Agricultural and Food Eco-nomics – National Research Institute in Warsaw

• -matisation – National Research Insti-

• Plant Protection Institute – National

• Institute of Horticultural in Skiernie-wice

• Institute of Technology and Nature in Falenty

• Institute of Natural Fibres and Herbal

•

• Chief Inspectorate for Plant Protec-tion and Seed Production in Warsaw

• Polish Agricultural Advisory Centre in

III. Entities functioning in the Łódzkie Province

• Provincial Environmental Protection Inspectorate

• Provincial Fund for Environmental Protection and Water Management

• Regional Directorate for Environmen-

•

IV. Entities functioning in the City of Łódź

• The Department of Environmental -

•

• Preparing Short-Term Action Plans for

• Resolution No. XL/502/17 of the

2017 – Waste Management Plans

2016-2022 and Its Projections for the Years 2023-2028, together with appendices, i.e. the Investment Plan, the Programme for the Removal of Asbestos-Containing Products from

-

Voivodship for the Years 2016-2022 and Its Projections for the Years 2023-2028

Local level

• Environmental Protection Program-

2011-2014 with the Perspective for the Years 2015-2018 (adopted by the Resolution No. XI/139/11 of the City Council on 30 March 2011);

• Programme for the Protection of the Environment against Noise consti-tuting an appendix to the Resolution

Council of 11 December 2013 on the Adoption of the “Programme for Environmental Protection against No-

• Resolution No. LV/1151/13 of the

on the Adoption of the Municipal and Environmental Protection Policy of the

• Municipal and Environmental Protec-tion Policy (adopted by the Resolution No. LV/1151/13 of the City Council on 16 January 2013) constituting the sectoral policy under the Integra-

2020+ (adopted by the Resolution No. XLIII/824/12 of the City Council on 25 June 2012).

• Assumptions for the ecological policy -

solution No. LXVIII/674/97 of the City Council on 24 September 1977);


V. Organisation


The right to organise EXPO Horticultural is granted in agree-

appointed by most countries of the League of the Nations in 1928, and the International Association of Horticultural Producers (AIPH), appointed in 1948 by a group of national associations bringing together representatives of a particular

project and grants right to the organisation of EXPO Hor-ticultural Exhibition. A1 variant of the Exhibition requires a

application is submitted by an AIPH member together with the candidate city. A consent of the government of the can-

-

• stage 0 (preliminary) – Organisation of co-operation between the city, national member of AIPH, and other public and private

• stage 1 – Preparation of a letter of support and submission of an application

• stage 2 – Promotion of the candidacy and granting rights to the

• stage 3 — Preparation of the Exhibition

• stage 4 - Exhibition and actions post-Exhibition

Stages 1 – 4 result from the application procedure determined

This chapter covers an analysis of interrelations be-tween entities and their role at the stage of prepa-rations for EXPO, i.e. from stage 0 to stage 2.

Stages of organising EXPO 2024 in Łódź

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Entities responsible for applying to organise the Exhibition in the model variant

Entities responsible for the execu-tion of the Exhibition at the stage of applying for the organisation of EXPO 2024 and the interrelations between them in the model variant

are present edbelow. The entities belong to one of four categories: central level, regional level, local level and other stakeholders.

Entities which conduct activities con-

the rights to the organisation of EXPO and most important entities which nom-inally need to be involved in the prepa-ration of the Exhibition are described below. Talks with government adminis-tration on the subject of their involve-ment in the works concerning the EXPO

Horticultural 2024 are being carried

Republic of Poland needs a lot of time to issue a decision, and the deadline for submitting application is close, the or-ganisational structure presented above describes only main government entities without indicating their involvement.

Organisational guidelines concerning the preparation of the Exhibition

DESCRIPTION OF ENTITIES RE-SPONSIBLE FOR APPLYING TO OB-TAIN RIGHTS TO THE EXHIBITIONThis subchapter concerns the analy-sis of entities which are responsible for the execution of the Horticultural

of public administration and private sector together with connections in the scope of their co-operation at the stage of application for the organisa-tion of EXPO and at the stage of initi-ating preparations to the Exhibition.

Introduction

An analysis of the organisation model of

contained in this chapter. The analysis focuses on the entitles directly involved in the preparation of the Exhibition. The analysis is of an preliminary char-

of more thorough analytical works.The following items are discussed in the chapter:

Description of entities re-sponsible for applying to ob-tain rights to the Exhibition


Steering Committee

• The Steering Committee is planned

quarter of 2018. Consultation meet-ings of public and private entities at the local and regional levels and with the participation of subject matter-re-lated entities are carried out regularly in connection with the preparation of application documents.

• The task of the Committee will be to conduct works with an aim to obtain the rights to organise the EXPO Hor-

initiating them, giving them direction and reviewing the advancement stage of such works.

• The following entities will belong to the Committee: the Mayor of the City

of the Polish Nurserymen Association and the representatives of relevant or-ganisations, institutions from the areas of nature, agriculture promotion, inter-national cooperation promotion and

care of the running of the Committee.

The Mayor of the City of Łódź and the Office of the City of Łódź

• -

entities, determines the directions of the City’s development and presides over their execution.

•

• The Marshal of the Province presides over a regional self-government, deter-mines and executes the directions for development together with the Provin-

Polish Nurserymen Association

Polish Nurserymen Association is an organisation bringing together produc-ers of high quality ornamental and fruit nursery plants. An important of activity of Polish Nurserymen Association is a popularisation of knowledge concern-

surrounding oneself with greenery;

or of economic, aesthetic or environ-mental nature. The Polish Nurserymen’s Association is one of the most thriving national organisations of the Polish agri-cultural sector. Polish Nurserymen As-sociation is a member of and takes part in works of: European Nurserystock

Horticultural, Olives and Spirits - the Flowers and Ornamental Plants sector. As part of EXPO Horticultural 2024, Polish Nurserymen Association will be the Exhibition’s co-organiser. As an AIPH member, the organisation in ques-tion will provide thematic assistance in programme matters and will also initiate contacts with the business sector in the widely understood green industry.

Organisational guidelines concerning the preparation of the Exhibition

on the illustration below. The model may be adjusted once other entities are involved.

Model of Exhibition execution

The EXPO Horticultural 2024 Exhi-

coordinated within a network of rela-tions between the entities representing the central, regional and local levels, as well as by entities and instruments appointed especially for that purpose.

At the central level:

• Poland and Polish Nurserymen Asso-ciation

At the regional level:

• At the local level:

• Entities and special instruments:

• -bition

• Organising company (SPV)

•

• Potential subsidies granted by the go-vernment or governmental institutions


SPV’s activity. They will be issued to a big extent on the basis of real estates that are subject to commercialisation (which will facilitate settlement and winding up of the company once it

the so-called green bonds, i.e. bonds

positive impact on the environment or the climate and because of this have a lower market interest rate. Such

-ment of the Republic of Poland.2016

The EXPO Horticultural 2024 Exhi-bition is a venture where a key role in preparations is played by regional and local institutions and private entities, especially private business entities. Involvement at the central level would

-sation of the Exhibition as far as con-tent and diplomacy are concerned. To enlarge the scope and the scale of the Exhibition’s impact, the central budget could cover the part of the investments of an infrastructural nature that are necessary to organise the Exhibition.

special-purpose funds for local en-vironmental projects and landscape management is dependent on the cen-tral authorities’ decision. It is not nec-essary for the State Treasury to be the shareholder of the organising company of the Exhibition, but such a situation would facilitate the functioning of SPV.

THE COMMISSIONER OF THE EXHI-is responsible for the coordi-

nation of activities aiming to organise

the Exhibition, after the rights to EXPO Horticultural are obtained and SPV is established. The organising compa-ny (SPV) and entities implementing investments at central, regional and urban levels prepare reports for him/

-

(PMO) by the Commissioner in order to facilitate the coordination of the venture and to ensure the effective-ness of the Commissioner’s activities.

SPV - A SPECIAL PURPOSE VENTURE (SPV) will be established for the pur-pose of Exhibition preparation. It is not the equivalent of the Commissioner of the Exhibition – its activities are of technical and executive character. It is assumed that it will take the form a of limited liability company. SPV will be headed by a President, who will perform operational and executive functions. The President is assisted by two Deputy Presidents and by the Project Manage-

-

Nurserymen’s Association and the State -

ment of the Republic of Poland agrees to it) will be the supporting sharehold-ers. It should be mentioned that the Polish Nurserymen’s Association’s role will be to especially take care of the substantive correctness of the Exhibi-tion’s preparation and its promotion.

– it is planned that

Business and legal model of the entity responsible for the preparation of the Exhibition

The role of SPV at particular stages of the Exhibition’s organisation

Stage 0

Stage 1

Stage 2

Stage 3

Stage 4

Concept works concerning the form of Exhibition execution will occur at the preparatory stage. The company itself does not exist at the moment.

At stage 4:During the Exhibition, SPV conducts operational activities and is responsible for formal and programme-related matters. After the Exhibition ends, SPV commercialises the Exhibition premises and makes settlements. After this process is completed, SPV ends its activity and is wound up.

Decisions and arrangements concerning the structure and organisational model of SPV that will organise the Exhibition are made at stage 1. The company itself is not yet appointed. At the end of the stage, preliminary works aiming to prepare for the quickest as possible establishment of SPV at the moment of

Stage 2 ends with obtaining rights to the organisation of the Exhibition. When information that Poland has been granted the right to organise EXPO 2024 is received, SPV is appointed as fast as possible in accordance with prior arrangements. From that moments onwards, the company assumes the duties of the Exhibition organiser.

At stage 3, SPV conducts all activities connected with the organisation of the Ex-hibition in agreement with the Commissioner of the Exhibition, especially invest-ment andand informational & promotional activities, which aim to encourage the biggest number of people to take part in the Exhibition and to obtain sponsors


ACTION 2018 2019 2020 2021 2022 2023 2024 2025

1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

Kick off - submitting applications

Conceptual work - MasterplanRevalorisation of parks

and green areasRenovations and

infrastructure investments outside the Exhibition area

Establishment of an SPV EXPO 2024Detailed design works

concerning EXPO 2024 areaTenders for the construction

of EXPO 2024 premisesConstruction of EXPO 2024 premis-

es - buildings, greenery, infrastructure

Construction of pavilions by participants

Operational preparation of the event Inviting participants - both

public and private

Revitalisation of Cities Implementation

of promotional activitiesTicket sale

EXPO 2024Transformation of the EXPO 2024 premises - dismantling temporary elements and the sale of permanent facilities

Preliminary organisational structure of SPV will cover at least the following elements

EXPO 2024 PARK FINANCE CONTROLLING

ADMINISTRATION

PARTICIPANTS

OPERATIONS STRATEGIC MANAGMENT

ANDEXPO LEGACY

-Planning-Construction-Design

-Engineering- Coordination with other subjects

-Controlling -Legal Affairs-Personel

-Ticketing-Sponsoring-Services

Entertainment-Seminars-Educational events-Art-Marketing-Communications -PR

- National participants

- International participants

- Participants servicies

-Competitions

-Ticket Sales and Access Control-Visitor Services

- Personel and Training

-Security

And Parking- Facility Management

SALES

MARKETING EVENTS

COMMUNICATIONS

An important element of the planned organisational model is an ownership structure of the entity to which the task of preparation and organisation of the Exhibition will be assigned. This struc-

Organisational forms allowed by Polish law were analysed. What was taken into account was the main feature, i.e. a separate legal personality, so that most risks connected with EXPO 2024 could be contained in a separate legal entity. In accordance with such an ap-proach, the following were sub-jected to preliminary analysis:

1. PARTNERSHIPS:

• general partnership

• limited liability partnership

• limited joint-stock partnership

2. COMPANIES:

• limited liability company

• joint-stock company

3. FOUNDATIONS

4. ASSOCIATIONS

All partnerships were excluded from further analysis due to the fact that, in accordance with a general principle

resulting from provisions of law pertain-ing to the State Treasury and entities of self-governments, the above mentioned entities are not entitled to establish and join partnerships. Foundations and As-sociations were also excluded from the analysis due to the special characteris-tics and legal limitations in conducting a business activity of the above men-tioned entities. Due to small difference between the two analysed companies, it is assumed that the organisational structure for EXPO 2024 will be based

The city and region will require plan-ning work and investments that will

Exhibition. Due to the scale of neces-sary investments, a proper planning of the whole investment process will

-monstrative schedule of particular investment project implementation, the compliance with which will ensure the City’s readiness to receive visitors.

on a limited liability company. The estab-lishment and running of such a company is easier than that of a joint-stock com-pany. It will be established in accordance with the Commercial Companies Code.

SUMMARY

analyses, works schedule, roadmap of the Exhibition and the the catalogue of projects and works necessary for prop-er organisation of the Exhibition will have been prepared by the end of 2018.

EXPO 2024 - preliminary Exhibition organization schedule

EXPO 2024

27.04-28.09


VI. The land development concept of the area covered by the ExpositionLocation of EXPO Horticultural 2024


EXPO AREA

total:

HA

I. Approaching the location analysis

Horticultural EXPO 2024 loca-tion analysis was carried out with the usage of approach based on the following assumptions

1. Maximising chances of being

organisation as primary priorities -

cy of the Exhibition and those that would not result in excessive legal, organisational or scheduling risk)

uses available resources in the best possible way to achieve the intended goal. This resulted in the fact that we concentrated mostly on publicly-owned land that can be made available to the Exhibition organisers without excessive

-tions that would to the largest extent possible allow us to take advantage of existing infrastructure and structures.

3. The location analysis tackles sub-jects outside the location itself, tak-ing into account its surroundings, transport availability and a number

-ence the uniqueness of the experi-ence of attendees at the Exhibition.

4. The organisation of the Exhibition will be used to further support of ur-ban and green regeneration activities

were chosen where their regenera-

included in the Exhibition grounds.5. Stress is placed on rail transport

and mass transit. Solutions that would

-ties for the inhabitants will be avoided.

II. The Exhibition location – characteristic features

1. The area is located in the city cen-

It is part of the Radiostacja district.

2. It is a continuous area of 75 ha, which is described in detail below.

Fabryczna Railway Station is located nearby the Exhibition premises. It is

the city and is based on a new cross-train underground railway line, which allows for convenient changes to other means of transport (train, trams, bus-es, cars) and is of a local, inter-district, regional, national and European scope.

4 . The premises of EXPO Horticultural 2024 cover areas belonging mainly to

The rest of the area (circa 20%) be-longs to the State Treasury and in some parts to the public Medical University and Polish state railways (PKP SA).

-tion premises (circa 45 ha) is tak-en up by existing parks, i.e. 3 Maja

6. Another aspect taken into account in

the safety and security of those present within its site. The Exhibition site area is provided with emergency exits that are

7. The Exhibition is centrally located in the city, and is surrounded by ex-cellent infrastructure – for these rea-sons, travelling time from the nearby

service or hospital, is very short.

III. Exhibition premises – description

IntroductionThe Exhibition premises cover a few areas which currently do not form a continuous green and leisure area. In the urban and spatial scope, the goal of the Exhibition is to create a continuous, broad and consistent area of organised

and modern municipal greenery. Af-ter EXPO 2024, the Exhibition prem-ises are mostly to be used as a main

which will be located 1.5 km from the main railway station and be adjoining to a new business and service area.


10haOWNER:

9,3

43,4

77,3

14,6

ha

ha

ha

ha

OWNER: OWNER: MUNICIPAL GREENERY MANAGEMENT

OWNER:

TOTAL

OWNER:

A description of particular areas located in the Exhibition’s premises:

1. 3 MAJA PARK The park was built in the 1920s, in the area of an municipal forest, as a

it is entered into the register of monu-ments under the number A/152 as of 6th June 2014. In 1922, a number of works was conducted in the park, e.g. a sports pitch and a playground were built in the middle part of the park,

1928. The eastern side of the park still maintains its forest character with a big presence of oaks and hornbeams. Two trees are acknowledged as natural monuments. It is worth noticing that the organisation of EXPO Horticul-tural in 2024 would occur almost 100 years after the creation of the park. The park is in the shape of an irregular quadrilateral extended in the East-West direction. The northern border is de-

where the park is adjoining a villa dis-trict. In the east, the 3 Maja Park is

Park. It is worth mentioning that the parks are separated by a broad green belt without any trees. It is important that, in accordance with urban devel-opment plans, a road is to be built here. The belt planned for the road will be narrowed down and partially developed

part should be developed in a tempo-rary manner. A two-lane elevated Kop-

on the western side, and on the other side is a new area called the New Centre

next to the old railway line on the south. After the opening of the above men-

this old railway line runs in a railway tun-nel throughout the whole length of the park. The moving of railway line below the level of the ground is an opportunity to expand the park southwards, with the exclusion of former belt of railway line, which has a width of circa 60 m, including two scarps because the rail-way line was located here in a cavity. It must be added that a construction of a municipal road is planned on the surface of the trail of the railway line. The belt planned for the road will be narrowed

manner, and the remaining part should be developed in a temporary manner.The Park is a sports and leisure place.

football pitches, basketball courts, tennis courts, club buildings and an external gym) is located in the cen-tral part of the park. Aside from many sports areas and playgrounds, there are also typical forest places. Two walk-ing paths lined with oaks run in paral-lel to the longest sides of the park.

2. THE BADEN-POWELL PARK

was created in 1970 in the reclaimed

called Rozrywkowy Park. Only in 2007, -

ell – the Supreme Scout in the World. The namesake of the park was the creator and founder of world scouting, i.e. the system for bringing up young


people. We may notice here consist-ency with one of the goals of EXPO 2024, which is educating the youth and forming pro-environmental attitudes. The park forms a natural extension of the 3 Maja Park in the eastern direc-

-iego Street in the north, in the south it reaches Niciarniana Street. The park is restricted in the south by a former railway line, just as the 3 Maja Park is, however here the railway line runs on the level of the park area.The area of the park is varied, one may

-grounds, football pitch (not used), ten-nis courts, toboggan hill, which is also a good viewing point, public place for

is located in a separate area within the park. Municipal Centre of Sports and Leisure MOSiR (sports halls) is located on the edge of the park. Many of the above mentioned facilities would be useful for the organisation of EXPO 2024. Moreover, the park is sparsely covered with trees, which enables locat-ing here external gardens during EXPO 2024. It is worth adding that sports facilities, both external, as well as halls, may be used for event programme and interactive and educational games for children and youth during EXPO 2024.

3. INNER LAWN KONSTYTUCYJ-

STREET/POMORSKA STREETIt is a big area, but almost wholly un-developed. The part of the inner lawn on the western side that is adjoining to the Konstytucyjna Street and does not have any trees stands, forms a reserve for a road, i.e. expansion of the existing street. The belt planned for the road will

be narrowed down and partially devel--

ing part should be developed in a tem-porary manner. The inner lawn adjoins a two-lane, elevated Pomorska Street in the north. A tram line adjoins this street.

-ell Park in the south; they are separated

Street. The inner law adjoins the premis-es of the Central Clinical Hospital of the

inner lawn is mostly covered with irreg-ular tree stands, which does not have any particular natural value; it is also continuously cleared and maintained. There are no alleys of a hardened sur-face in the inner lawn, there are also no other elements of street furniture,

shortcut footpaths. On the other hand,

-ished buildings together with remain-ders of construction works carried out in connection with the construction of the hospital. The Medical University

is an owner of the disordered part of the inner lawn. The University is ready to co-operate due to the organisation of the Exhibition, but it is important to plan the Exhibition in such a way as investments for EXPO 2024 would be of use to the Medical University after the Exhibition. This issue is mentioned further in this chapter. It is also possi-ble to carry out the planned expansion of Konstytucyjna Street before the Exhibition, so that it can be used as a walking route and supply route during EXPO 2024. Most durable objects are planned to be located in the inner lawn. Those objects are necessary for the proper organisation of the Exhibition. At the same time, the landscape will be arranged for the purpose of municipal greenery in an comprehensive way.

4. AREAS SOUTHWARDS FROM THE PARKS – THE AREA OF FORMER RAILWAY TRACKS AND GREENERY NOT REGULATED, LOCATED SOUTH-WARDS TO RAILWAY TRACKSIt is an important element of the idea of EXPO 2024 organisation because it will lead to the expansion of park areas by places which earlier weren’t green. It concerns mainly the development of a former railway tracks lane, from

railway tunnel. The belt of the former railway tracks has a width of 60 m, taking into account two scarps, on the northern and southern side. In certain places, the height of the scarps reaches 4-5 m, which gives an opportunity to introduce interesting forms of land-scape development. One footbridge has been built so far between the scarps. Other similar solutions may be con-sidered, as well as the development of

MonopolisVISUALISATION

slopes themselves. It must be added that a construction of a municipal road is planned on the surface of the trail of the railway line. The belt planned for the road will be narrowed down and partial-

remaining part should be developed in a temporary manner. The next element of this part of the Exhibition promises is formed by disordered urban areas of different width located to the south, running along former railway tracks. These areas form street greenery in the western part and reach municipal bus loop by the Wydawnicza Street. The areas of Wydawnicza Street currently undergo fast transformations thanks to investments such as the construction

-ness Centre) , ongoing works regarding revitalisation of a former factory into a

disordered green areas separate former railway tracks from industrial areas,

located. The above mentioned industrial areas may be transformed into housing

presented by the Exhibition. Relatively, these areas could be included in the Exhibition premises and transformed as part of EXPO 2024. In this option, it would be an area where most bigger ob-jects necessary for EXPO 2024, includ-ing technical and logistics infrastructure, could be located. When going further east, areas in question spread towards south in the direction of the city’s main

-ning around the Tulipan shopping centre and a housing district. At the same time,


it must be added that a part of this area is reserved for the construction of cur-rently non-existing southern section of the Konstytucyjna Street, which is men-tioned in reference to areas described in points 1 and 3. It is considered to use the Tulipan shopping centre as a service assisting object for the Exhibi-tion, especially taking into account that part of the centre’s parking lot could serve as a parking lot for the visitors to the Exhibition, especially for groups arriving by coach (which is mentioned in the chapter devoted to transport). 5. AREAS NORTHWARDS TO THE INNER LAWN, LOCATED BE-HIND POMORSKA STREET It is another area which is important to create an advanced park complex in the city centre. These area are partially un-developed, and their expansion towards east would allow to expand park areas

to the main entrance to and parking lot by the Central Clinical Hospital of the Medical University, which is considered as one of the parking lots to be used for

northwards, there is a possibility of ex-panding the Exhibition premises by the areas of the existing Family Allotment

leisure in Poland and could be a “best

of green areas in urbanised places.

A description of areas adjoining the Exhibition premises:

Central Clinical Hospital of the Medi-

belonging to the University and the Hospital run by the University adjoin inner law described in point 3 from the east. This hospital is the biggest one

-land. It is estimated that in 2025 the hospital will be visited daily by around 15,000 people – employees, patients and students. The Medical Universi-ty currently makes big investments in equipment and interiors in the Central Clinical Hospital. Moreover, the uni-versity plans to build a multi-storey parking lot on the northern side (by the Pomorska Street). Also, as it was already mentioned, the Medical University is an owner of the disordered part of the inner lawn. The University is ready to co-operate by the organisation of the Exhibition, but it is important to plan the Exhibition in such a way as to make investments for EXPO 2024 of use to the Medical University after the Exhi-bition, e.g. the University plans to build here a Radiology Clinic. Moreover, the University is interested in arranging the so-called healing gardens for the needs of the Exhibition, to be then used after the Exhibition. Such gardens would be located in the University’s premises or

an adjoining area, so that the gardens could be of use to the hospital’s patients in the future. The preparation of the project concerning the development

and needs of the university, the require-ments of Exhibition organisation and general goals of the City’s development.

the economy, and the social aspects.The purpose of the NLC project is to carry out a complex renewal of the area by joining it with the city-

and blocks subject to transforma-tion programs. The project offers NLC a chance of becoming a symbol of widely understood renewal. Even today such characteristic struc-tures as EC1 stand as examples of

-

power plant (EC1) - which is a part of NCL - was erected in 1907 and served

was transformed into a cultural, edu-cational and conference centre. This project is of great importance for

the NLC idea constituting an instance of successful post-industrial building renovation. EC1 will support the basic infrastructure of the EXPO 2024 in this respect. The centre consists of:

EC1 East

• The National Centre of Movie Culture with a thematically related educational path

• The Planetarium

• Seminar and conference rooms

EC1 West — the Centre of Sci-ence and Technology with ex-positions (thematic paths)

• The power generation path

• Know-how and civilization develop-ment

• Micro and macro world

EC1 South-East — the Center of Com-

the process of project implementation)

•

• Educational path of computer games production

• Educational path of comic books pro-duction

• The game zone

• Reading room and comic book gallery+

Moreover NCL includes the newly constructed multimodal transport hub

with the rest of Poland. The alignment of underground rail tracks offers the city an unrepeatable chance to imple-ment a new compositional axis in the form of a broad avenue. It leads from the Piotrkowska street across renewed areas and the upgraded Traugutta

square named after a Polish sculptress Katarzyna Kobro. The avenue further uses the public space returned to the cityscape along the former rail tracks and opens the city centre towards the

Polska The renewal and redevelopment of the area is an opportunity to con-

MonopolisVISUALISATION


street and accelerate urbanization of these surroundings what corre-sponds with the idea of EXPO 2024.Key investments are being conducted or planned for the city centre in the NCL premises. Among them is e.g. Special Cultural Zone, that is the area between

EC1, of a bit more than two hectares. In accordance with the local development plan, nine buildings with six up to eight

commercial function will be the prevail-ing one, but the investor indicates that it wants to propose an appropriate urban fabric through the introduction of also

completion of which is planned for the second quarter of 2019. Also Fabryczna

is scheduled for 2020. Another big in-vestment in NCL premises is Nowa Fab-ryczna. First tenants have already ar-

which is located by the intersection of

previously worked in six different loca-tions in the city. The number and scale of above mentioned investments indi-cate a great potential of NCL premises.

1. Additional immediate surroundings of EXPO 2024The organization of the EXPO Hor-ticulure in the heart of the city pro-vides access to commercial premises

Nearby the site of EXPO (2 kilometres)

there is Piotrkowska Street, one of the longest shopping, pedestrian streets in Europe. There is located a variety of restaurants, small bars and cafes. In close neighbourhood of the Exhibition site, there are located also several hotel facilities and cultural institutions (eg.

An additional advantage of the location of EXPO is a close location to the cam-

be a great back-up for the Exhibition.

IV. Preliminary concept of area arrangement

Initial urban and architectural analyses were performed in relation to EXPO Horticultural 2024 application. After the rights to organising the event are granted, a comprehensive masterplan of the Exhibition will have been pre-pared by the end 2018, with the special indication of the purpose of particular parts of the Exhibition premises, de-termination of Exhibition zones, com-munication routes inside the Exhibition and zone of supporting services. This masterplan is of key importance to

Exhibition. At this stage, it is possible to indicate certain boundary conditions and the idea that will guide the organ-isers during particular project works.

1. The need to arrange the Exhibition premises arises out of the essence of EXPO Horticultural, e.g. through the construction of new objects connected

foremost a complex of objects intended for indoor gardens, temporary exhibi-tions and fairs. Secondly, team dealing

with matters connected with the area and objects that are the main attraction of the Exhibition. i.e. outdoor gardens,

or will be designed in a way enabling its simple transformation into useful buildings, intended after the Exhibition

e.g. start-ups, and also as CKD build-ings. Thirdly, it is planned to create

logistics places, as well as temporary entrance, entertainment and service zones. Fourthly, a greenhouse for ex-otic exhibits is planned to be built due to Poland’s weather conditions. This greenhouse may be then wholly or partially be transformed into e.g. a heal-ing garden within the premises of the Medical University. The arrangement of the place and the construction of some objects indicated above depends on the organiser of the Exhibition. Some of the buildings will be however built by the participants in the Exhibition, includ-ing countries, cities, companies etc. 2. Restoration of both existing parks and renovation and reconstruction of ob-jects in both parks are planned; to such objects belong e.g. amphitheatre, a hill

3. They are planned to be used for programme aspects of EXPO 2024 (conferences, seminars) that function in spaces of CKD, EC1, and the near-

4. It is necessary to enclose the Exhi-bition premises. The Exhibition will be a closed event with a controlled, tick-et-based access. It is being considered

whether the Exhibition area is to be surrounded with a green fences, invit-ing to visit the Exhibition premises.

5. The landscape development project should assume the form taking into ac-countthe later usage of not only objects built for EXPO 2024, but also the way of engaging and using green areas in dai-ly functioning of the city and its inhab-itants. E.g. thanks to designing of green areas and street furniture in such a way that their future adaptation for sports needs would be easy, including bicycle and running routes planned in advance or tracks needed for cross-coun-try skiing or paths for dog training

6. Due to the absence of a river and

would be appropriate to design wa-ter areas in EXPO 2024 premises, as much as it is possible, at the least in the form of ponds, containers or shallow swimming pools of an orna-mental character. With this comes the


idea of designing such water areas in a way enabling their use after the Exhibition through their transforma-tion in winter into natural ice rinks.

7. The spatial development project must accommodate the needs of all social groups using the public greenery, especially taking into consideration all forms of physical activity, including the elderly, children, teenagers and the disabled. Moreover, green areas should

the installation of devices increasing the inhabitants’ propensity towards taking care of animals and nature after the

Exhibition. A good examples of those would be automatic drinking bowls or feeders for animals, launched by a hu-man after putting to the automat waste or rubbish collected in public spaces. 8. The Organiser will also consider the inclusion in the Exhibition premises of means of transport also serving as a tourist attraction, i.e. aerial lift on the

Station, with the stop at the entrance

in the centre of Exhibition, or a path enabling a walk in tree crowns, with a viewing point and a learning trail.

VISUALISATIONS


V. Preliminary locations of entrances to the Exhibition premises

arrangement of entrance zones will be known after the Exhibition premises are designed. However, we may say with big probability that the Organiser will prepare 4 main entrances, which will be connected with the most important roads leading to Exhibition premises.

1) Western main entrance – from the side of the city centre The entrances and the entrance zone will be located at the intersection of 3 Maja Park with the former railway line

Fabryczna Raiway Station, Piotrkowska Street and the city centre. The location of the main entrance towards the side of the city centre also has a symbolic meaning because it shows that EXPO 2024 is to serve the city and bring its inhabitants closer to green areas.

2) Southern entrance – from the side of the parking lot by the Tulipan shopping centre

3) Eastern entrance – from the -

way Station and parking lots around

4) Northern entrance – from the side

and parking lots around the Clinical

An additional entrance to the Exhibi-tion is planned to be located by the

intended for the inhabitants of a hous-ing estate adjoining the 3 Maja Park, who use this green area everyday. A technical entrance gate will be nec-essary. It will be most certainly lo-cated in the area of the intersection between the Konstytucyjna Street

The arrangement and selection of proper number of emergency exits will be determined at a later stage.

PIOTRKOWS

ÓD NICIARNIANAKKKKKKKKKKRKKRK

ÓD FABRYCZNA

EXPO

11,1km-1min

PPCHT

PPCKD

P PSW

100m-3min

700m-9min

ÓD STOKI

VI. Healthcare and security during the Exhibition

The location of the EXPO 2024 Ex-hibition was assessed also with re-spect to ensuring necessary help to the participants and guests of the Exhibition in emergency situations, including the dangers to health and life. Information concerning medical and security services are presented below, with the mass character of the Exhibition being taken into account.

Medical servicies

The Law of 20 March 2009 on the secu-rity of mass events (Journal of Laws of

as artistic and entertainment events, mass sports events, including football matches, except for events which are:- organized at theatres, opera houses,

operetta houses, philharmonic halls, museums, libraries,cultural centres, art galleries and similar places;- planned in schools and ed-ucational centres by manag-ers of these institutions;- organized within the frame-work of sports competitions for children and the youth;- organized within the framework of competitions for disabled sportsmen;- outdoor recreational sports events open for the gener-al public and free of charge;- closed events organized by employers for their employees, provided the type of the event is compatible with original the purpose of the potential venue.Artistic and entertainment events are included in the repertory of mass events. According to the statutory

event, live television streaming for large organised audiences on screens


or other devices with displays larg-er than 3 m in diagonal organized:- in a stadium, at a site other than a building, an area with the capac-ity of no fewer than 1000 people

- in a sports hall or other building with the capacity of no fewer than 500

-

Considering the above, the EXPO 2024 may meet the re-quirements for a mass event.

The Regulation lays down the scope of medical services for a mass event:- ambulance crews, with or without a medical doctor- rescue units, comprising at least 2

products (compliant with the Pharma-ceutical Law) and medical devices (com-pliant with the Law on Medical Devices) staffed with at least 2 persons, including- a licensed physician with 3-years’ experience in medical services;- a paramedic or a nurse whose re-

on the State Medical Rescue Services

provided, one physician can be as-

The Regulation sets out the min-imum requirements for medical services during a mass event:- ambulance crews: events with up to 65,000 participants — 1 team with a physician and 2 teams without

a physician; 1 team with or without a physician for each 120,000 par-ticipants in excess of 65,000;- rescue units: events with up to 65,000 participants — 7 units, 1 unit for each 15,000 visitors in ex-cess of 65,000 participants;

110,000 participants — 2 posts, 1 post for each 100,000 partic-ipants in excess of 110,000.Ambulance crews may transport pa-tients to hospital provided that other medical services units are present at the venue / site of the mass event.The organizer appoints a medi-cal coordinator for events with over 10,000 participants.

of healthcare facilities that pro-vide services for people staying in the city. They include a network of hospitals and general and special-ized ambulatory care facilities:

hospitals which signed an agreement with the National Health Fund (NFZ)

Hospitals that have both emergency departments and hospital admitting

There are no admittance limits.Hospitals with emergency depart-ments are prepared to provide med-ical services to persons who may require a medical doctor’s interven-tion. Those who are diagnosed as re-quiring further treatment are admit-ted to appropriate hospital wards.

2. Healthcare service provid-ers providing 24 h trauma and

orthopaedic care which have a con-tract with the NFZ – 9 institutions (including 3 non–public ones)

3. The number of general (pri-mary) ambulatory care provid-ers which have a contract with the NFZ – in excess of 110

4. The number of specialized ambula-tory care providers which have a con-tract with the NFZ– in excess of 140

5. The number of trauma and or-thopaedic care providers that have a contract with the NFZ – 22

HEALTHCARE SERVIC-

Pursuant to the EU / EC regulations on coordination of social security sys-tems, a person who temporarily stays in another EU / EFTA member state is

- are deemed medically necessary taking into account the nature of these

- have they not been provided, the person would be forced to re-turn to the country where his/her health insurance has been issued only to receive the treatment.

by the medical doctor to be required by the patient due to the patient’s physical condition the provision of which would allow the patient to avoid the need to return to his/her home country, the country where he/she has health insurance coverage, only to receive the required treatment.

-vided at no charge to the patient.

-

STAY IN AN EU / EFTA STATETo prove eligibility, a valid EHIC (Eu-ropean Health Insurance Card) and a valid proof of identity should be produced at the healthcare provid-ing facility (shown to the physician or hospital administrative staff ).Non EU / EFTA nationals are not eligible

they take out a health insurance policy.

Security services

The safety of the event and its par-ticipants is protected by security services and information servic-

the Internal Security Agency.The organizer of the event is re-sponsible for the safety of the event, protection of public order, medical security, and ensuring an appropri-ate technical condition of buildings, including technical installations,


The organizer ensures the participation of security and information services, and appoints a security manager.

points, sanitary back-up facilities, emergency and access roads for the rescue services and the police.

The numbers of security and infor-mation services during a mass event without increased risk is the following:

•

• 100 visitors;

• the number of security services cannot be lower than 20% of the total number of services.

• The organizer provides the mass event participants with regulations of the building or area and develops and provides mass event regulations con-taining conditions of participation and rules of conduct for the visitors.

• The organizer prepares procedures

place and time of the event, constitu-ting the key element of the application for granting permit to organize a mass event.

• In its regulation the Council of Mini-sters establishes the requirements concerning persons who apply for the position of the security and informa-tion manager.

• At least 30 days before the planned beginning of the mass event the or-ganizer is obliged to apply for permit to organize a mass event to a relevant authority, and apply to the municipal police commander, municipal com-mander of the State Fire Department, manager of medical rescue teams, and the State Sanitary Inspector for opinions concerning the numbers of

safety of the mass event, objections to the technical condition of the structu-re (area), and the anticipated threats

Law enforcement

The national Police force in Poland is a centralised, armed and uniformly uni-formed formation. Over 100 thousand

maintain public security, law and order in Poland. They are supported by almost 25 thousand civil servants. The Polish

criminal and preventive police force, and -

zational, logistic, and technical services.

suspect persons’ identity, make arrests, search suspect persons and sites, take enforcement actions, apply coercive

Fire service

The Municipal Headquarters of the -

risks, organization and performance of

and provide provisional assistance in any emergency situation. The city is

rescue service unit has been assigned to each of the areas, which ensures optimal

City Guard

-tablished to protect public order in the

to safeguard peace and order , prevent public disturbance, to support organ-izers and other services in protecting public order during public gatherings and events, to collaborate with ap-propriate agencies and services in life saving and health protecting operations, to provide support in technical and technological emergency situations, natural disaster mediation efforts, and in other local emergencies, to inform local communities about the state and type of hazards and threats. Total head-

Emergency Operations CentreThe Emergency Operations Centre of

-ily for around-the-clock monitoring of information for emergency manage-ment, and controlling the performance of the municipal detection and alarm system, and the municipal early warn-ing system. As regards mass events, the main tasks of the Centre include

-ence to organisation of mass events

who are on duty 24 hours 7 days


VII. Supporting premises

1. Green tourOne of the main challenges on which the EXPO 2024 programme is based is the revitalisation of the city thanks to greenery and nature. We want to mention this issue at an international

forum and also talk about methods of treating urban damages with greenery and solutions such as green walls, woon-erfs, pocket parks, street greenery, green bogs and other similar solutions. The next goal of the EXPO 2024 or-ganiser is to change the philosophy regarding the use and planning of parks

used by inhabitants due to a too small number of open-air and sports events, and especially because of too few cafés,

r

AA

KA

restaurants and other types of park halls. The above mentioned process has been started with a restoration of

classes, breakfast fairs, summer con-certs are held. There is also a cafe oper-ating in the park’s centre. The intention of EXPO 2024 organiser is to involve in the Exhibition a number of other parks

Park halls and thematic gardens, which would supplement the Exhibition, would be created as part of these works. We also propose to organise, during EXPO 2024 and in the future, a route

green projects as EXPO legacy in order to highlight the above mentioned mat-ters. For this purpose, it is necessary to expand the city’s bike network. The route would encircle the city cen-

Stare Polesie housing estate where the Zielone Polesie project is being carried out, then through the J. Poniatowskiego Park, W. Reymonta Park, revitalised ar-

nad Jasieniem. The route would begin and end within the Exhibition premises. Another matter under considera-tion, which shall be analysed at a more advanced stage of conceptu-al works, is marking up the route in such a way that the visitors would be attracted to the city centre and so

Moreover, parks located in the very heart of the city , in close proximity to the Exhibition, could become an area of open-air events accompany-ing the Exhibition: Jan Matejko Park, Staszic Park, Sienkiewicz Park.


2. City-BreakEXPO is not only the Exposition area itself, but also the space around. Dis-persed alleys and events are points of creativity, culture and arts, offering an impulse for transformation and new activities. The visitors may be directed towards them by e.g. the smart-city technology (beacons, QR codes).

• Piotrkowska Street with adjacent co-urtyards, including Off-Piotrkowska

• Manufaktura market

• Atlas Arena

• Widzew Stadium

• Stawy Jana (Jana’s Ponds)

• Zgierz

program it is possible to engage the whole city, agglomeration or region in the Exposition. The EXPO associated events in culturally valuable locations

allow for a deep familiarization with the local heritage and unique identi-ty of their inhabitants. It is assumed

-tion also other big Polish cities, which is more described in chapter 12.

Green access roads We plan to make the landscape more green not only in the Exhibition premises, but also along main access roads to the Exhibition, which will be a good example of greenery man-agement in communication routes.

VII. Green policy of the City of Łódź

The organisation of EXPO 2024 will create conditions for a new opening as far as long-term strategy of the

-cerned. We would like the Exhibition to be a start of structural changes in this scope of the City’s functioning. Similar conclusions stem from the En-vironmental Protection Programme

with the Perspective by 2024 project.

In this aspect, we plan to develop:1) The strategy of mak-ing the city more green.

2) The programme of multiannual resto-ration of parks (it is worth noticing that the majority of applications submitted by inhabitants with regards to the Civic

with greenery and park arrangements, which shows high propensity of inhab-itants towards green investments).

3) Model of street greenery, ad-justed to the conditions, cli-mate and history of the city.

-ments for infrastructure invest-ments carried out by the City.

5) Comprehensive drawing up of an inventory and municipal greenery mon-itoring plan, including greenery in parks, in housing estates and street greenery.6) Appointing a Landcape architect of the city, that is an institution which will be entrusted with implementation of strategic documents indicated above.


VII. Poland and Łódź location, transport and traffic


How to get to Poland and Łódź?

1. Airplane2. Supra-regional railways3. Coaches4. Individual transport


-ical location. It is situated in the heart of Poland and Europe. Thanks to its excellent location and developed in-

with the main European capitals. The city and the whole agglomeration are at the intersection of communi-

in importance thanks to constant de-velopment of the road network and modernisation of railway routes.

It is worthwhile to point out close proximity of the capital city, Warsaw. Proximity of Warsaw ensures easy access to the Warsaw Chopin Airport – located at the distance of approx. 120

airport in Poland, which in 2015 han-dled over 11.2 m passengers. Within

an approx. 140-kilometer radius from

for Warsaw – Warsaw-Modlin Airport handling passengers of low-cost airlines.

Participants travelling by plane will reach our country within less than two hours from all anywhere in the Central and Eastern Europe, Scandi-

Nowadays nearly whole Eastern Eu-

participants will be able to reach near-ly any location in Europe (with the exception of the Canary Islands and

an hour, one can reach the Middle East and a large part of Northern Africa.15 airports are currently in operation

in Poland, handling 30.5 MPPA (mil-lion passengers per annum).The total number of destinations reached from Polish airports can be as high as 341. Domestic connections

-lion passengers have used domestic air

airports located in the Schengen area.

Of the 20 most frequently select-ed destinations, 13 were airports of the Schengen area and United King-

Frideric Chopin airport, as the home base of the LOT Polish Air-lines national carrier, concentrates 22% of the directions serviced, and is Poland’s only air travel hub.

handled 287 thousand passengers, who were offered connections in several directions. According to the

THE TOTAL NUMBER OF SEATS AVAILABLE IN 2024 – 16,665 A DAYTHE TOTAL NUM-BER OF DESTINA-TIONS HANDLED IN 2015 – 122

thousand passengers are expected in 2022 – on average 2 thousand a day.

-port assumes development towards large, international, European hubs (Frankfurt, Munich, Amsterdam, Co-penhagen, Prague and Vienna), but it is presently impossible to accurately identify the eventual destinations.

Capacity of Polish airports and carriers


nation’s most important roads, the A1

central location and exceptionally good connection to Poland’s roads network, the likelihood of cars being used as the predominant means of reaching the city is higher than for railways. Numerous road projects performed recently, with support from European Union funding, aim at surrounding the city with a net-work of expressways and motorways.

As a result thereof, among others, reaching the EXPO Horticultural by car may be a reasonable alternative for in-habitants of the neighbouring countries, in particular the Czech Republic and

-ies of these countries takes just 5-5.5 h.

hours – travelling time for car trips/ hours – travelling time for train trips

The same is true if you choose the train. The neighbouring countries, in

(Oder), Cologne), Austria (Vienna), the Czech Republic (Prague, Cesky Tes-in) have the best developed railway

less than 10 hours. Direct internation-al connections are available from the main railway station of the capital city of Poland – Warsaw Central Station.

Motorways

-work of expressways and motorways in Poland was increased by a factor of over 3.5 times. The current length of freeways in Poland is 3,048 km. The National Roads Construction

Programme for 2014-2023 as-sumes that about 3,900 km of con-trolled-access highways will be built.

• , which runs in the

currently the most important artery for the region and a road of interna-

and it is a connection to Warsaw’s and

E30 European route, which stretches from the Irish port of Cork to Omsk in Russia. The road is an important cor-ridor for truck transit moving supplies from Western Europe to Russia and

• only mo-torway in the north-south direction, it provides the freeway connection

-nia and Sopot and Poland’s southern regions, and it affords access to the

countries. The road is part of the E75 European route from Vardo in Norway

A2 motorway.

• is located

there with A4 motorway that provides connection for the Poland’s eastern and western border in the south.

of the province, with its expressways and motorways running close to the region’s largest cities, such as: Radom-

network of freeways ensures com-fortable travel conditions and short

most remote parts of the province.


•

•

•

LEGEND:Legend:

• 3 hours

• KIELCE 4 hours

• 3 hours 30 minutes

• KATOWICE 2 hours 30 minutes

• 3 hours

• 3 hours

• WARSZAWA CENTRALNA (WARSAW CENTRAL STATION) 1 hour 20 minutes

• 2 hours 30 minutes

S8A1

Scheduled coaches

of a low-cost international bus carri--

pany offers connections between

that operates in the nearby Warsaw, Lux Express, offers convenient con-

-ous cities in Lithuania, Latvia, Estonia,

Railway transport

Polish cities by a conventional railway network – already or planned to be mod-ernized till 2022. Currently those lines are operated by Polish national intercity

-ishing all railway infrastructure network investments, it is highly probable that the frequency will be at least doubled and railway will become one of key play-ers in intercity transport market share.

Recently opened new underground

of the most modern railway stations in Europe. Its construction project was fol-lowed by a broad city center revitalisation project – aimed all together at changing the city image. Scheduled for 2021/2022 opening of the cross-city railway tunnel

the region and enable fast intercity rail-way connections. Even bigger change is

-

railway line construction in Poland (al-

to Prague) – this project will revolution-ize Polish transport system and is a big

TRAVELLING TIME REQUIRED FOR RAIL TRIP FROM Łódź FABRYCZNA STATION


TEN-T network potential is used by a modern regional and agglomeration

-

railway carrier and comfortable TSI

to Kutno (possible changes to inter-national and intercity trains towards

and Skierniewice. Soon as next de-

Development of the network of ex-pressways within the territory of the

-sible for individual transport users

Poland Poland consistently invests in its road infrastructure. Till the opening of the EXPO Horticultural 2024 given invest-

• A1 motorway, section Pyrzowice –

Current map of links as part of the Łódź Agglomeration Railway

-

• the entire expressway Warsaw – Ra-

2021);

• the larger part of expressway Warsaw

S7, 2015-2021);

• -stok (S8, 2014-2019);

• all expressways Warsaw – Lublin –

• -

Lithuania (S61, 2015-2021);

• the entire expressway that con-nects the A2 motorway with the S8 expressway – the western ring road of

Łódź

An investment of key importance in

city tunnel that will enable the intro-duction of fast interregional railway routes to other major cities in Poland,

-

Railway. Completion of the invest-ment is scheduled for 2021/2022.

ALSO PLANNED:

• modernisation of the tram infrastruc-ture, which will ensure effective public transport in the city;

• exchange of tram rolling stock;

• purchase of additional rolling stock

trains),

-

integration system plays a growing role in assuring fast connections inside

79%

9%2%

10%

0%10%20%30%40%50%60%70%80%90%

Railway (long-distance trains

16% + municipalrailway 63%)

Public transport +taxis

Pedestrians + bicycles

Coaches

The structure of visitors transport

Above we present possibilities to -

er, we predict that the mayority of the visitors will come by train


THE CONCEPT

The fundamental role in reaching the site of the Horticultural EXPO will be played by road and rail transport. Two basic forms of reaching the site of the Exposition are planned. First, by way of long-distance trains and sched-

railway station, 1000m away from the main entrance to the area of the Exposition. Secondly, by way of a car (4) or a bus (5); in this case, the most convenient solution for potential vis-itors will be to use express roads and motorways and then to use one of the two motorway interchanges located the closest to the Exposition site (the

-torway, 4.5km away from the area of

interchange on A1 motorway, 6km away from the area of the Exposition) and then leave the car or bus in one of the car parks dedicated for the Exposition

Reaching the site of Horticultural EXPO:

1. Supra-regional railways and buses2. Łódź Agglomeration Railway (ŁKA) train3. public urban transport

(buses and trams)4. individual car transport 5. groups by buses 6. bicycles

and pedestrian traffic

and take a ride by train to the area of the Exposition, or, depending on the selection of the car park, go on foot.

-

-

-

Reaching the site of the Exposition

and leaving the car in the Park&Ride

prepared exclusively for the Exposition, or the existing car park directly by the

-niana station is proposed as the basic variant with regard to road transport. Alternatively, people who arrive in the

-change will be also able to use the car

football stadium (a walk to the area of the EXPO), which has a capacity of 650 cars, or the car park located di-rectly by the Horticultural EXPO area,

-ing centre (as part of the cooperation

with the owner of the facility), which, for the sake of the Exposition, could have a capacity of 500 cars or buses. However, it is being considered to al-lot that car park exclusively to tourist coaches or transport for the disabled. It should be noted that all three car parks described above are located along

from the motorway to the city centre. At the same time, it is being planned to pre-pare a road information system regard-ing fullness of car parks located closer to the city centre, in order to avoid congestion in the central part of the city. An alternative way to reach the site of

Street and use the car park in the area of the Clinical and Didactic Centre of the Medical University (CKD; as part of the cooperation with the owner of the facility), located directly by the area of the EXPO Horticultural. It is also assumed that a considerable

-

-position, a special pendulum (in coop-

PIOTRKOWSKA

POMORSKA

WARSZA

WARSZAWA

TOMASZÓW MAZ.

RAWA MAZ.

Ó WI Z W

Ó NICIARNIANA

Ó STOKI

RKK Ó FABRYCZNA

S14

S14

A1

A1

A2

AIRPORT

LEGEND:

MAIN ACCESS ROADS TO THE EXPO AREA

EXPO AREA

PIOTRKOWSKA STREET –MAIN PEDESTRIAN

AIRPORT

RAILWAY

LIMITS OF CITY


PIOTRKOWSKA

POMORSKA

RAWA MAZ.

ÓD WIDZEWÓD NICIARNIANA

ÓD STOKI

RKKKKKKKK

ÓD FABRYCZNA

A1

A1

EXPO

4km-6min

1,2km-1min 1,1km-1min

10km-12min

P P&RPPCHT

PPCKD

P PSW

100m-3min

700m-9min

LEGEND:

MAIN ACCESS ROADS TO THE EXPO AREA

EXPO AREAPIOTRKOWSKA STREET

AIRPORT

RAILWAY

LIMITS OF CITY

Analysis of P&R lot location

Creating of the P&R car park will make it possible to keep the individual car

to move the stream of visitors to the means of public transport, i.e. railway.

realisation of such concept, as it possesses appropriate organisa-tional and operational potential.

Due to the location of the EXPO Hor-ticultural and convenient link with A1 motorway, it is assumed that the most convenient solution will be to locate the P&R car park in the eastern part of the city, in Widzew, near the

will make it possible for visitors to change cars for railway that will take them directly to the Exposition site.

P&R Widzew – advantages:

• Widzew junction

• very quick travel to the EXPO site

• large area available, which can be used for the P&R lot

• ability to use the tram line for trans-port to the Horticultural EXPO (it is possible to divert a part of the traf-

particular importance in the event of unexpected disruptions in railway

Duration of the journey by car to car parks dedicated for EXPO:

P&R car park: 8 km, 10 min.

Railway Station: 4.5 km, 6 min.

Widzew stadium: 7 km, 10 min.

– car park by the Tulipan Shop-ping Centre: 7.5 km, 11 min.

park by the CKD: 10.5 km, 13 min.

Description of the transport system surrounding the Exhibition – public transport (3)

Public transport will be vital espe-cially for the residents of the city and people who will want to travel to the

-veloped. Now, in the city there are

LOCATIONWIDZEW

Area [ha]approx. 5,5 ha

Parking spaces

approx. 2,5

thousand

Distance from EXPO (rail) [min]

10 min

Distance from ring road [km] 8.50 km

Time to reach the station [min]

5 min

Number of changes between means of transport

1

P&R Widzew - specification:


25 tram lines and about 80 bus lines. Each year, the city invests in modern-isation and purchase of new stock.

The area of the EXPO Horti-cultural is well connected; the main public transport stops near the Exposition are located along:- (4

tram lines, 6 bus lines)- NARUTOWICZA STREET

(2 tram lines, 2 bus lines)- (5

tram lines, 6 bus lines)- POMORSKA STREET (4 tram lines)- NICIARNIANA STREET (6 bus lines)

Near one of the planned entranc-es to the area of the Exposition, in Wydawnicza Street, there is also a bus terminal (9 bus lines)

Street is the main East-West pub-lic transport axis of substantial total capacity. On the street, there are 4 essential car park complexes and 3 railway stations. The proximity of public bus and tram transport with regard to car parks is also a precaution against the peak hours of visits to the Exposi-tion, which could lead to saturation of railway, as well as against temporary problems in the functioning of rail-way in the area of the Exposition. The urban bicycle system (6) will play an important role during the Exposi-tion. The system has been functioning

popular among city residents. It is sys-tematically developed, above all due to the tasks implemented within the

it has 148 stations located all around

the city, and 1480 bikes. Irrespective of further investments connected with the urban bicycle in the next few years, there are plans to develop the sys-tem, i.e. to build more stations around and in the area of the Exposition. Apart from that, as a supplement to the urban bicycle system, other mod-ern and ecological means of transport are planned to be introduced on the are of the Exposition. Following the example of previous Expositions, it is also considered to develop a ca-ble car that could both be a tourist attraction, as well as support the transport around the Exposition. At the same time, shuttle buses, put into operation for the period of the Exposi-tion and running between the city cen-tre, indicated railway stations, entrances to the Exposition site, and the car parks described above, will support the op-eration of the area of the Exposition.

It is worth mentioning that the area of the Exposition is located 2 km away from the main promenade of the city - Piotrkowska Street, which will allow the tourists not only to en-ter the area of the Exposition, but also the city centre recreation area. It is also vital that the area of the Ex-position was chosen in a way not mak-ing it necessary to close streets, and, consequently, not resulting in nuisance for the residents of the city, and at the same time maintaining good ac-cess to the area of the Exposition.

r

J

11

3

81

r66

86

131

8

16

68

18

83

3

63

1 6

63

18

11 68

6

611

68

86 61

r

64

64

64

61

4

61


VIII. program of the Exhibition


8.1 Topics of the Exhibition

The main topic and the supplementary topics were prepared based on four attractiveness perspectives

• event

• For visitors (attractiveness and uniqueness of event) for different groups with customised availability with mobile application

• For other states and partners as a theme easy to interpret with universal dimen-sion to regions, continents and economies, with connection to millennial goals of un and 2030 agenda

• For business partners as relating industries and sectors, with national and regio-nal potential as well as marketing attractiveness

Off-road: Nature of us

Natureof

Business

Natureof

Living

Natureof

Leisure

Natureof

Health

City Re:Invented


Response to world’s challenges

The goal of EXPO 2024 is to improve the quality of life in a city, initiate a discussion and to search for an answer to the question about sustainable de-velopment of the world, during which nature, environment and heritage are respected. The modern world faces more and more global challenges, to which belong e.g. feeding the planet and city inhabitants (soon almost 70% of world population will live in cities), access to water, the possibility to make use of earth’s resources and clean and counteract the effects of adverse cli-mate changes. Ensuring a proper quality of life for city inhabitants requires plan-ning greenery and leisure areas in urban spaces. The special challenge on which EXPO 2024 will be focused is to intro-duce green solutions in historical cen-tres of cities because those are greatly degraded by industrial transformations. Smart and sustainable EXPOThe Exhibition aims to show a return to development of centre areas of cities and to creating in them a friendly space for living, working and leisure. When de-signing solutions for the area, both the principles of sustainable development, such as ecology and environmental protection, sustainable mobility, promo-tion of solutions that ensure cheap and

solutions, enabling the implementation of the latest technologies in the city in-frastructure, will be taken into account.

Organisational and programme assumptions for EXPO 2024 Łódź Polska

EXPO as a festival of citizen activity

A very big emphasis will be placed on social inclusion (the idea of urban renewal), including model consul-tation and dialogue processes, un-

movements and citizen initiatives.

EXPO based on existing cultural events

The core of EXPO Programme will be

which in the future should be part of the -

pean events. EXPO would therefore be-come a strong accent in the long-term city development/promotion strategy.

EXPO interwoven in the cityscape The Exhibition concept, including the designed urban solutions (build-ings, green areas, circulation routes), is strongly embedded in the space of the already existing development

the idea of urban renewal. In addi-tion, they are designed with view on multi-functionality, accessibility and

-ty and aesthetics, at the same time preserving the cultural heritage.

EXPO organisation based on cooperation networks

The organisational model of EXPO will be based on networks of cooperation with other Polish, European and global metropolises; citizen and international organisations – above the administrative borders – with people and for people.

NOTE: EXPO is a mass and ticketed event, which means that the programme must be attractive, and the education related to urban renewal and greenvital-isation should be introduced primarily in an entertaining and attractive form.

8.2 The provisional theme (motto) of EXPO 2024

The organisation of EXPO Horticul-

improving the quality of life in cities and introducing sustainable devel-opment with respect for nature and tradition, both at the global and local level. Nowadays over the half of human population lives in cities and during the next 30 years this number will grow to almost 70%. The continuously grow-ing total world population and global consumption mean that, with natural conditions still being depleted, suitable basis for life for several times greater

number of people than a few decades and even centuries before needs to be provided. The described changes require an addition of new pre-environ-mental elements to each investment conducted in particular cities. Intro-duction of green solutions in highly urbanised areas is especially important.

Humanity must search for an answer how to use, take care of and main-tain everything that is connected with basic laws of nature and its re-sources – earth, water and air. These

-posed main topic of the Exhibition:

Nature of the City

express-es a return to the idea of city as a place for living in pleasant sur-roundings – a place for living, work-ing, leisure and entertainment.

• Nature brings many positive and am-biguous associations, from the ones connected to responsible use of the environment to respecting heritage.

• Nature means characteristic features of particular places, areas and phe-nomena, also in relation to cities and processes occurring in them.


• Nature refers both to a natural environment and nature, as well as features resulting from human activity. At the same time, nature means also some primitive traits, a state that can be retained or that can be restored thanks to responsible activity of hu-mans.

• -mony in the universe, towards which we continuously strive by transfor-ming our surroundings.

because it refers to the character of the Exhibition, which is organised in the city and for the city and its inhabitants. Si-multaneously, this slogan concerns both city, nature and revitalisation. It is easily understandable, brings many associa-tions and possibilities for interpretation.

THE MOTTO NATURE OF THE CITY

• in simple way transmits a message of urban renewal and greenvitalisation

• is short and concise but on the other hand is creative and even vanguard

• sounds attractive and intriguing, origi-nally, thanks to wordplay

Moreover, the slogan “Nature of the -

mations and revitalisation conducted by the city, region and country that have been presented as the City Re:Invented since applying for organisation of the EXPO 2022. Revitalisation concerns both activities regarding the environ-ment, as well as area revitalisation, or social participation. City Re:Invented slogan that pervades all the revital-isation activities means maintaining

the local and national heritage that is manifested in protecting, respect-ing, and giving new energy to the functions and traditions of the city.

The main topic of the EXPO 2024

objectives of the Expo Horticultural,

and solutions improving the quality of life in cities. What is more, the topic allows for the promotion of innovations in the area of agriculture, Horticul-tural, and landscape management.

8.3 Provisional supplementary topics

Revitalisation communication

City Re:InventedIt is a programme basis for all actions that the revitalisation concerns. The slogan covers also greenvitalisation, using green solutions and spatial, economic and social revitalisation, including for example an area revi-talisation or social participation.

City Re:Invented is a slogan used for the needs of candidacy to EXPO 2022 organisation, which is still up-to-date because of the importance to im-prove the quality of living in cities.

• -wal, process of changes, is a symbol of city life cycle

• natural social and community attitudes and also to ongoing processes in urban space

• -munication with an usage of new technologies

• -dern revitalization and creativity

The motto City Re:Invented in-cludes several meaning layers:

• universal, global, understandable for citizens from all the cities in the world in the context of their own problems and processes of changes which are

going on in their cities

• makes every Exhibition visitor feel a sense of community and membership, when crossing the Exhibition’s gates they bring a part of themselves and their city to the community

• emphasises diversity, which is an inextricable part of city development and characteristics – my – your – our city

• builds a sense of residents’ pride of their own cities

Sub-topics and off-road

topics supplementing the Exhibition, the content of which refers to all tasks connected with being in a city. Sup-plementary topics of the Exposition that concern the city life (Nature of Living), work, business, and economy

-sure (Nature of Leisure), and health, appropriate eating habits, and healthy lifestyle (Nature of Health), as well as an additional topic, going beyond the exposition itself, concerning social involvement, that is Nature of us.

The role of subtopics is a more detailed response to problems signaled by the main topic of Exhibition. Respecting

resources – earth, water and air, as well creating pre-environmental awareness and social responsibility for the envi-ronment belong to the basic challeng-es of humanity already as of today.

The effects of human intervention in the natural environment are disastrous. Tens of thousands people in Poland and several million people in the world


die prematurely each year due to air pollution. As much as 20% of national emissions of gaseous pollutants take

residents suffer from allergies and infections more often and are more exposed to respiratory and cardiovascu-lar diseases. An equally negative impact on human health and comfort is the one of emissions of chemical pollution into water and soil and physical pollution,

particular for elderly people, are periods of hot weather, when building facades and roofs and street and pavement surface heat up very much. Many of these problems can be solved or their negative effects can be reduced thanks to applying solutions taken from the wildlife, by way of introducing greenery to city centres, constructing green roofs and facades and establishing function-al street greenery, properly designed

-diation, reduction of smog phenome-na and urban heat islands, rainwater retention, creating barriers against wind, noise, small-particle pollution).

Nature of LivingHome is the closest space, which we shape in accordance with our own ideas

and security. Nature of living creates a

the boundary between the private and the public, the greater the responsibility of the citizens for their surroundings, for their city. Moreover, the programme of-fers big exploratory possibilities on the basis of design and creative industries,

which give the design the power to create better conditions for living.

TYPES OF EVENTS/SOLUTIONS THAT EXECUTE THE THEME(1

• exhibitions, presentations, events,

• technological workshops

• national gardens and displays of the exhibitors

• installations in urban space,

• competition for the most innovative green solutions,

• rivalry in running social gardens

• thematic and educational gardens oriented to the subthemes of the exibition

• cultural and artistic events, which take place at the same time in several Polish and European cities – “concept brid-

cities in which EXPO Horticultural was held, Amsterdam, Antalaya),

• -dia and exhibitions in expo premises

STAKEHOLDERSOn the part of Participants they are producers / service provid-ers of the following sectors:

• Interior design and furniture

• Construction and renovation

•

• City furniture and development of urban micro-spaces

•

• New technologies (smart city, smart metering)

On the part of Visitors, they are persons interested in:

• Shaping and beautifying the immediate surroundings (architecture and inte-rior design)

• animation of local communities, buil-ding communities based on a commu-nity of needs/interests

Nature of BusinessConstruction and development of cities have always been connected with the desire to use natural factors in business, mainly thanks to the accessibility of work and workers, as well as resources (water, wind, carbon, fuel). The Nature

and foremost at entrepreneurs con-necting their activity with services for cities – both those trying to sell their products to consumers (e.g. food pro-ducers, services providers related to sport, recreation and culture, landscape architects, designers) and offering their products for mass use (energy industry, construction industry).

Types of events/solutions that execute the theme

• --ups (partner matchmaking)

• -mic foresight

• Competition of business ideas in the Dragon’s DEN procedure (matching the originator with the investor)

• Virtual designing of an ideal place for work (well-organised city and well-or-ganised work) – simulator for expe-riencing on one’s own

• Trade Missions

STAKEHOLDERSOn the part of Participants (ex-hibitors and co-organisers) there are producers / service provid-ers of the following sectors:

• Finance (banks, investment funds)

• Consultancy (business matchmaking)

• Institutions and instruments suppor-ting economic development

• Enterprises seeking co-operators from creative sectors

(1 In relation to subtopics, the proposed events and stakeholders are of sample character. Detailed elaboration will be prepared at the later stage of the project.


• Scholars dealing with economic deve-lopment

On the part of Visitors there are persons interested in:

• Founding/developing an enterprise

• Seeking their own place on the labour market

• Students, pupils, graduates entering the labour market

• Enterprises interested in development

Nature of LeisureOne of the key aspects describing

inner balance, offered by the city. A well-managed, comfortable, friendly and broadly understood green city is an inspiring space which encourag-es cooperation. The reconstruction of this aspect in urban management processes is at the same time a key and tool for urban renewal and sub-urbanisation process weakening.


• World Championship in Resting

• Open horticultural university – lec-tures, workshops, outdoor, activities constistins on recognizing cultivars other plants.

• Spirit in the matter – Urban recycling workshops

• City greening workshops (city gar-dens)

• Running and other marathons (e.g. breaking a record in the number of people practising yoga/dancing zumba in city parks)

•

• Experiencing the city by all senses (he-aring, smelling) – workshops

• Silver city – a cycle of events for the elderly

STAKEHOLDERSOn the part of Participants – repre-sentatives of the following sectors:

• City greenery and public space faci-lities e.g. playgrounds

• Organic food and other ECO products

• So-called spare time and culture indu-stries

• Tourism On the part of Visitors there are persons interested in:

• Healthy lifestyle (physical activity, he-althy food, balance), being eco

• Spending time in the public space with pleasure

Nature of Health As civilisational trends show, healthcare is one of the key tasks of humanity, both as it concerns individual people as well as whole communities living in cities. Nature of Health is a very broad con-cept and covers preventive healthcare, healthy lifestyle and usage of nature as a factor improving treatment results.


• Conferences, lectures and workshops about horthitherapy

• Urban canteen/Festival of good taste – Organic/regional food fair, healthy nutrition, breakfast fair, cooperatives, local producers, food cooperatives

• Prosumer and savings technology fair

• International Knowledge Exchange

• Healing gardens

STAKEHOLDERSOn the part of Participants – repre-sentatives of the following sectors:

• healthcare sector

• pharmaceutical companies

• enterprises operating in health-pro-moting sector

• health management entitiesOn the part of Visitors there are persons interested in:

• Healthy lifestyle (physical activity, he-althy food, balance), being eco

Nature of usThe Nature of us covers phenomena and trends connected with the in-creasing role of citizen activity in public spaces. Sustainable development would not be possible without participation of local communities and their leaders. Performance of urban renewal meas-ures requires opening to partnership with animators and activists, people networking, helping all urban entities cooperate. The creative confrontation of differing opinions and ways of think-ing about urban renewal is crucial.


cities, as well as developing countries, which – tapping the experiences al-ready worked out by others – can plan the development of their own cities by learning on others’ mistakes.

-ing sustainable development of resi-

be a global-scale document dealing with the issues of cities – a certain manifesto of countries from the whole world. Importantly, the international community’s awareness will acquire

that are its authors and promoters.

-MATIONS IN POLANDEXPO will become also a symbol of a successful transformation for the inter-national community, participating coun-tries and organisations, not only in the context of city revival and greenvitalisa-tion but also social and economic revival after the Communist period. It will be also an opportunity to leave impres-sions related to the contact with Polish heritage and culture and with Poles in the foreign tourists visiting EXPO.


• Who has the city in their heart - con-gress of social animators

• Presentations of most interesting experiences from all exhibitor coun-

• Make a difference – workshops of acti-vation, creation and induction of social change delivered by practitioners

• Interactive designing of public services

• Participation in the city – how is it done? – workshops

STAKEHOLDERSOn the part of Participants (ex-hibitors and co-organisers) there are producers / service provid-ers of the following sectors:

• IT solutions such as Smart City (open data/ public information)

• Crowdfunding, etc. platforms

• SMEs/large companies/groups execu-ting CSR programmes (including family enterprises)

•

• Social enterprisesOn the part of Visitors there are persons interested in:

• Stories of people who accomplished the impossible, changed the world against all odds

• Examples of how the impossible beco-mes possible

• Urban activists and potential activists, including representatives of residen-tial estate councils and associations or entities that associate residents

8.4 EXPO legacy

Localisation in the city center is an im-portant advantage as most of the car-ried out investments will serve citizens as well in the next yers after exibition.Legacy means both material and im-material features, skills and things that remain after the Exhibition is over. The basic legacy value for EXPO 2024 is raising the quality of life in cities, re-

-ance. At the same time, this Exhibition is to be the pinnacle of undergoing trans-formations and revitalisations, which will undoubtedly lead to bigger national pride and the feeling of job well-done.

CENTRAL PARK The organisation of EXPO 2024 will allow to expand and connect the exist-ing urban parks in the centre area into

REVIVED IDENTITY OF CITIZENSThe transformation will take place not only on the outside – also the citizens, involved in animation, preparatory, investment measures, will undergo a

-tity anew. EXPO 2024 is believed to

RENEWED CITY CENTRE Revived city centre will be living hall-mark of EXPO legacy. A transformation that will be visible to everyone will be the emphasising of making the city areas more green and the creation of better conditions for people living in cities. EXPO 2024 will be unique approach to urban renewal process execution in terms of greenvitalisation. The area of EXPO 2024 will remain for the fu-ture development of city and region.

-

promises made at the stage of applying for the right to organise the event and preparations for the Exhibition concern-ing the high programme quality of the

development of the meeting industry (organisation of conferences, symposi-ums and other large international fairs).

-AL COMPETENCE CENTREThis is not another institution being a local peculiarity but a specialised cen-tre tasked with concentrating premi-um-quality experts in urban renewal, greenvitalisation and processes, pro-moting urban management measures not only in Poland but above all world-wide, taking into account in particu-lar countries that contend with the problem of deserted and deteriorating


iX. Analysis of the number and structure of visitors and Participants


Change in the number of foreign tourists visiting Poland in the years 2010-2016

EXPO exhibitions are always regarded as important and arouse interest among visitors – both the citizens of the host-ing country as well as foreign guests, who are given an opportunity not only to participate in an interesting event, but also to get to know the traditions and culture of the hosting country. People perceive the atmosphere of a new place and keep beautiful memories.

-ticultural Exhibition in Poland! We estimate that the event will be at-tended BY 4 MILLION PEOPLE, including ALMOST HALF A MIL-LION VISITORS FROM ABROAD.

The following projection concerns visitors of the Exhibition. Visitors are individuals arriving at the Exhibition site as guests – buying tickets and touring the pavilions and green places or taking part in promotional and artistic events.

1.1The starting point for the estima-

Horticultural EXPO visitors was the analysis of actual data concerning his-torical Horticultural EXPO attendance

(EXPO 2016 Antalya, Floriade EXPO 2012 Venlo, EXPO 2006 Chiang

the analysis of past applications: The most commonly used method of estimating the number of domes-tic visitors, which is also the most

is based on the estimated travel-ling time and the resulting level of willingness to visit the Exhibition.

The number of foreign visitors should be estimated on the ba-sis of the number of tourists vis-iting the country per year.

Detailed assumptions presented in historic applications should be treated with due caution, and any assumptions made should be lower than in the case of past applications.

Domestic visitors

Poland, so travelling times from various parts of the country are similar. This central location is very convenient – every third inhabitant of Poland is able

hours. If another two hours are added, this concerns as much as 90 percent of the Poles. It is also worthwhile to remember that in direct vicinity of the Exhibition there is a modern mul-

with the whole country. According to the assumptions, this will translate into considerable interest among the

their actual participation in this event.

OF DOMESTIC VISITORS TO HORTI-CULTURAL EXPO 2024 IS 3,6 MLN.

Foreign visitors

The number of foreign visitors was pro-jected following the stages listed below:1.

Poland was analysed, including data concerning the number and structure of foreign tourists visiting Poland in the past. Taking into consideration historical data, potential changes to the number of foreign tourists visit-ing Poland in 2024 were projected.

of foreign turists in 2010-2016, we assume that the tendency of every-year-increase will mantain also in a period 2017-2024. Next, an es-timation of the number of tourists likely to visit Poland in the period of the Exhibition, i.e. from April to October 2024, on the basis of his-

2 Target destinations preferred by foreign tourists visiting Poland were analysed (analysis of popularity of Polish voivodeships as inbound tour-ism destinations). It was assumed

that this preference distribution pattern would undergo no sig-

3. As in the case of domestic visitors, assumptions were made as to the willingness of foreign tourists to visit EXPO depending on the estimated travelling time to the Exhibition. This allowed for the estimation of the number of foreign Exhibition visitors.

4. After that, assumptions were adopt-ed as to the willingness of foreign visitors to visit the Exhibition more than once. It was assumed that the levels of willingness to revisit the Exhibition will be higher among

-ship than among tourists staying in other regions of the country.

5. On the basis of historical data on countries of origin of tour-ists visiting Poland, a framework of countries of origin of Exhibi-tion visitors was proposed.

12,5 13,414,8 15,8 16,0

20,5

25,0

0

5

10

15

20

25

30

35

40

2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024

Projection


In the recent years, the number of foreign tourists in Poland has been increasing. The greatest growth of the number of tourists was in 2014-2016 (by approx. 4.5% a year in comparison to the previous year). In 2016, accord-ing to the data from the Ministry of Sport and Tourism, Poland was visited by 17.5 million tourists from abroad.

6289

299

1265

183

715657

801

769346

506

474

513

451

381 307

233

1500

Germany Czech Rep. Ukraine Slovakia Belarus Lithuania

Russia UK Latvia France USA Italy

Niderlands Austria Sweden Hungary Other

Number of tourists visiting Poland in 2016 by country of orign (thous.)

According to data presented above, the largest group of tourists visiting Poland

visitors in 2016, which represents 40% share in the total number of visits by foreign tourists. The second-largest group in the 2016 were the Ukrainians with nearly 1300 thousand visitors (over 8% of the total number of tour-ists), followed by tourists from across the eastern border of Poland (Russians,

In the case of other countries bordering on Poland (Czech Republic and Slovakia) cross-border travel mostly involves local

are not included in the above statis-

countries represent only a small share of

European countries, such as France, Austria and Italy, complete the list of 10 top tourist nationalities in Poland.

-nation most often chosen by foreign tourists. It is assumed, however, that due to EXPO this trend will change. It is to be expected that in 2024, most

Projected number of visits by foreign International Horticultural EXPO 2024 visitors, by country of origin. The percentage breakdown adopt-ed was based on the current struc-ture of tourists arriving in Poland.

160342

762332252

46661822916751

20422

19606

882112901

12085

13079

11499

9714 78275940

38243

Germany Czech Rep. Ukraine Slovakia Belarus Lithuania

Russia UK Latvia France USA Italy

Niderlands Austria Sweden Hungary Other

0,0

1,0

2,0

3,0

4,0

I II III IV V VI VII VIII IX X XI XIIDomestic tourists Foreign tourists

The estimated total number of foreign visitors to EXPO Horticultural 2024 is 400 thousand.

Visit timelineTourist traffic density broken down into months (million, 2014)

with the weather. Domestic tourists most often travel all over the country in spring and summer, with the peak in activity in August. Foreign tourists are not guided by the weather to such an extent as the Poles – the number of foreign visits to Poland is similar in

all the months of the year, with only a small peak in activity, also in August.EXPO Horticultural is so planned that it overlaps with months most popular among tourists, which will certainly have a positive impact on the turnout.


Numbers of visits in specific weeks of the Exhibition.

700000

600000

500000

400000

300000

200000

100000

0I-II III-IV V-VI VII-VIII IX-X XI-XII XIII-XIV XV-XVI XVII-XVIII XIX-XX XXI-XXII

According to the adopted assumptions, the holiday weeks (June, July, August, and September) will be the key period for the Exposition in 2024 with regard to the number of visitors. During these months, the speed of growth of the number of visitors will be increasing more dynamically. A large number of visitors will also be present at the Expo-sition during the long May weekend (1-5 May) the weekend involving the Feast of Corpus Christi (30 May - 2 June) and during the long August weekend (15-18 August), as well as during all other week-ends. Apart from that, as it happens in the case of other events of this kind, the number of visitors will be continuously

last day of the Exposition, due to the promotional activities taken. The maxi-mum daily number of visitors during the rush days may come to 40-45 thousand of people. The number of visitors will be greater also during popular festivals

Festival (around the end of Septem-ber and the beginning of October).

The visit timeline of an EXPO Horti-cultural event may to some extent be

take measures to ensure the most balanced distribution of the number of visits in time, which will help avoid problems resulting from accumu-lated arrivals of large groups of visi-tors within a short period of time.In order to prevent accumulated arriv-

and to encourage visitors to come to

following measures will be taken:

• Proactive communication policy en-couraging arrivals in the initial weeks of the Exhibition,

• Cooperation with railway and coach operators with the purpose of launch-ing attractive transport links during summer holiday season,

• Promotion Strategy communicated from the initial pre-Exhibition stages of preparation works, aimed at build-ing awareness among potential visitors early on,

• Organising accompanying events in-tended to attract domestic and foreign tourists visiting Poland during summer holiday season,

• Ticket pricing policy – offering more preferential ticket prices in the initial period of the Exhibition,

Structure of visitors

- Is should be expected that the majority of visitors will be adults. Students will most probably form a large group of visitors.

- Individual visitors will represent only a small share of the total num-ber of visitors. The vast majori-ty of visitors will be families with children and organised groups.

- The largest group of visitors will most probably be families with chil-

the Exhibition programme by means of combining elements appeal-ing both to adults and children.

- Majority of visits to the Exhibition will most probably be a result of a previously planned trip. These may

as well as longer trips around Poland and the neighbouring countries. Un-planned, chance visits will account for a small fraction of the total number of visits. This will result in high ex-pectations toward the programme and organisation of the Exhibition.

- The Exhibition theme is inter-esting, thus a large group of in-dustry specialists and enthusi-asts is to be expected as well.

The events in Poland and abroad that can attract even more visitors to EXPO

-tract more visitors to EXPO. Undoubt-edly, annual large-scale events organ-ised in other Polish cities and in Poland’s neighbouring countries will also be of

Polish and foreign guests and tourists who are planning to take part in 2024 in the events organised in neighbour-ing cities or countries will be actively encouraged to visit the Exhibition.

-work of twin cities and a close co-operation agreements between the cities in Poland. This will surely in-

the tourist offer more attractive.

The city is accessible through an ex-tensive network of roads as well as rail and air connections. Any tourist whose plans include a visit to events organized in Poland’s neighbouring countries will

week


Examples of events in Poland and abroad:

April 2024

May 2024-KRAKOW FILM FESTIVAL, CRACOW

-EUROPEAN ATHLETIC FES-

-SOPOT FESTIVAL, SOPOT-

TIVAL, PISARZOWICE,

- DAISY DAYS, PSZCZYNA- POLISH NATIONAL HORTI-

-

OF ERICACEOUS PLANTS EN-

June 2024- NATIONAL FESTIVAL OF

-ZOWICE, DANKOWICE

-

-

- KARLOVY VARY INTERNA-TIONAL FILM FESTIVAL

July 2024

- WOODSTOCK FESTIVAL PO-LAND, KOSTRZYN UPON ODER

August 2024- OFF FESTIVAL, KATOWICE

-TIVAL, WARSAW

- TAURON NOWA MUZY-KA, KATOWICE

- FILM AND ART FESTIVAL TWO RIVERSIDES, KAZIMIERZ

- NEW HORIZONS FILM FES-

- FILM AND ART FESTIVAL TWO RIVERSIDES, KAZIMIERZ DOLNY

-

September 2024 - SACRUM PROFANUM FES-

TIVAL, CRACOW

PISARZOWICE, DANKOWICE

-

- THE AUTUMN COLOURS

– INTERNATIONAL FAIR,

-ERS FESTIVAL (FESTIWAL TRAW I KWI-

INTERNATIONAL MUSIC FESTIVAL,

- PYRONALE FIREWORKS FESTIVAL,

September/October 2024

- INTERNATIONAL FESTIVAL OF CONTEMPORARY


Participants

Taking into account the number of countries that took part in the previous Horticultural EXPO editions, we esti-mate that 65 countries will participate in the Horticultural EXPO 2024. When estimating the number of countries, we took into account the great support for the application of the Republic of Poland

host the International EXPO 2022 from other countries, which, despite the fact

they will participate in another large

-ous group of participants in the Expo-sition. Due to the extended subject, we estimate that about 200 companies will take part in the EXPO. These are going to be both companies from the Horticul-tural industry, as well as from the ener-gy, construction, or furniture industries. Cities, regions, and provinces will consti-

-tural EXPO 2024. We expect at least 15 representatives of that group. We hope that we will manage to invite not only Polish, but also foreign cities, regions and provinces, taking also into account

We will also take intensive actions in order to acquire sponsors. Accord-ing to the initial analyses, we esti-mate that we will manage to invite

-sors, Suppliers, Partners, Friends).About 5 international organisations,

-

UN, and OECD should be interest-ed in taking part in the Exposition.

Space for the participants in the Horticultural EXPO

The EXPO space has been planned in accordance with good practic-

experience from the previous edi-tions of the Horticultural EXPO.

The area used for Horticultural EXPO will be approx. 75 ha, 10% of which (i.e. about 7.5 ha) will consti-tute building development. We are going to separate an area of at least 4 ha (5% of the whole area) for inter-national participants present during the whole period of the Exposition.

We will prepare an area specially for:1. NATIONAL PAVILIONS FOR COUNTRIES The building development area will be properly divided between the exhibi-tors, taking into account their needs and the size of the prepared expositions. Spaces for individual countries will have an area of about 1,500-2,000 m2.

2. EXPOSITIONS OF THE COUNTRIESThe spaces for green expositions that will be allotted to countries based on their needs and the size of the prepared expositions will have an area of about 1,500-2,000 m2, according to the initial estimates.

3. PAVILIONS FOR COM--

TIONAL AND NATIONAL The size of the building development space for companies will be agreed on individually with each entity. At

the same time, we plan to allow com-panies to make individual exposi-tions, as well as expositions in groups according to their business sectors or sub-themes of the Exposition.

4. -

The pavilion for temporary exhibitions will have an absolutely unique charac-ter, based on the idea of sustainable development. It will be ecological and passive, created based on the state-of-the-art solutions and technologies. Th planned building will have an area of approx. 10-12 thousand m2.

5. -MATIC SHOWS The outdoor spaces will be intended for thematic gardens, as well as crea-tive green space solutions. As a com-plementary element, thematic shows regarding plants, fruit, and vegetables are planned to be organised, including e.g. Rose Day, Apple Festival, Strawber-ry Holiday, Polish Varieties Day, Parade of orchids and other tropical plants.

6. MAIN ENTRANCE ZONEThe main entrance zone will be intended for visitors who will come to the Exposi-

Fabryczna Railway Station. The main gate, due to its character (apart from its function consisting in selling tickets and exercising control), is planned to have a symbolic meaning and constitute

which will transport residents of the city and tourists into a green dimension that will allow them to take a rest from the hustle and bustle of every-day city life.

7. The greenhouse will be used especially for exotic plants, and af-ter the end of the Exposition, it will be used e.g. as a healing garden or for plant-breeding, research works, etc. The greenhouse will have an area of approx. 6-8 thousand m2.

8. SERVICE ZONEThe central area of the Exposition will be adapted to providing services for the visitors, such as a shopping zone, a restaurant zone, a leisure zone, tourist information, a medi-cal care point, and other facilities necessary for proper organisation of a mass event of a given scale.

We anticipate that the expositions will be of both internal as well as ex-ternal character, both permanent and temporary as well. Apart from the areas and buildings described above, we also plan to section off a space for conferences, seminars, discus-

meetings, as well as spaces for rec-reation, entertainment and events.

The EXPO Horticultural area will be planned in a way allowing the offer presented by the Organiser to have a complex character and meet the needs of all participants and visitors.


Łódź – a volunteer- -friendly city

Poland is a country of long tradition in

Voluntary Service Centre, was estab-lished in Warsaw over 20 years ago. Very quickly, the concept of voluntary service spread all over the country. The Nationwide Network of Voluntary Service Centres was created. It brings together all social organisations and initiatives that promote disinterested assistance and prepares volunteers, non-governmental organisations and public institutions for cooperation. These perfectly organised establish-ments play a role of contact points for volunteers and those interested in their assistance. The Regional Voluntary

Recruitment Centre attached to the

responsible for, among other things, professional preparation of volunteers and voluntary service coordinators as well as sending volunteers to entities where they can perform voluntary

Thanks to a network of well devel-oped establishments located all over the country and its own know-how, Regional Voluntary Service Centres could provide invaluable support in the organisation of voluntary service

According to a solution that is being considered, the voluntary service is to be divided into two groups: di-rectly at the EXPO site and outside. This solution is applied at most of the international mega events.

-teers will be higher than the estimated demand by approx. 10 percent, which results from taking into account the necessary reserve in case of resignation or absence of some of the volunteers.

The framework plan of organising vol-untary service during the EXPO 2024 covers the following activities (given be-low dates are at this stage an estimation and may be slightly changed having in mine formal and organizational issues):

• Selecting an institution to perform the function of contractor and exercise supervision over the voluntary service during EXPO 2024: two years prior the event

• Establishing contacts with the local voluntary service organisations and local higher education institutions, including the creation of a tailor made voluntary service programme for students: one and a half year prior the event

• Establishing the Voluntary Service Centre and the team coordinating the voluntary service: one year prior the event

• Conducting on-line/off-line recruit-ment procedure in Poland and abroad for volunteers: nine months prior the event

• Reviewing applications and short-list-ing candidates for interviews: six months prior the event

• Interviews with candidates: three months prior the event

• Trainings for volunteers: from one month prior the event


X. Accomodation & Gastronomy


1.1 Accommodation potential in Łódź and its surroundings

Over the last 25 years, the hotel market in Poland has greatly developed. Conse-quently, the existing hotel infrastructure

diverse, which will allow to account for

the Exhibition’s visitors and participants. The city itself boasts a wide range of types and forms of accommodation: from comfortable hotels through more economical facilities to cheaper accom-modation for less demanding visitors

One can choose from among the typical comfortable urban business hotels, cosy bed & breakfast offers and lakeside hotels and holiday re-sorts located in landscape parks, accommodation in famous spas.Participants and guests coming to EXPO Horticultural 2024 will be able to use a very diverse accommodation

more affordable though still high quality places are available to them. Adequate

holiday facilities will satisfy the needs of people with strict requirements, families with children as well as people look-ing for good cost-effective solutions. EXPO visitors can also use accommo-

1.1.1 Łódź and region – Hotels on Offer

Comfortable four-star hotels located in the city center offer 1,850 beds in more than 1100 rooms. The interna-tional brands like: Hilton, Novotel and Holiday Inn prevail, which guarantees quality; a domestic network of boutique hotels (Andel’s) is also represented.

Middle class hotels, i.e. two- and three-star, offer more than 2.050 rooms in total, with a total of 4,400 beds. Among three-star hotels, there are no international brands; the domes-tic hotel operators are: Qubus and Focus. Among two-star hotels, there are leading European players, incl.:

hotels: two one-star hotels. They of-fer 380 beds in 155 rooms in total.

UP TO 2 HOURS DRIVE*

CLASS

HOTELS

NO. OF

HOTELS

NO. OF

ROOMS

NO. OF

BEDS

CLASS

HOTELS

NO. OF

HOTELS

NO. OF

ROOMS

NO.

OF BEDS

5* None 5* None

4* 6 1108 1850 4* 13 1139 2050

3* 14 1059 2225 3* 60 2214 4650

2* 11 993 2215 2* 23 945 2268

1* 2 155 380 1* 2 60 140

TOTAL 33 3315 6700 98 4358 9108

UP TO 2 HOURS DRIVE*

ACCOMMODATION

FACILITY

NUMBER

OF

ACCOMMODATION

FACILITIES

NO. OF

ROOMS

NO. OF

BEDS

ACCOMMODATION

FACILITY

NUMBER

OF

ACCOMMODATION

FACILITIES

NO. OF

ROOMS

NO. OF

BEDS

Apart hotel ** 10 370 1,110 Apart hotel ** 4 168 429

Student dormitories

and boarding houses

27 8,038

Student dormitories

and boarding houses

3 470

25 221 589 20 471 1177

Hostel 16 317 996 Hostel 5 95 272

Campsites 2Accommodation for 150 people

Campsites 9Accommodation for 1220 people

Homestays 28 816 Homestays 327 3185

Holiday resorts 4 177 430 Holiday resorts 24 549 2799

Palace none Palace 5 134 281Spa none Spa 13 2936

TOTAL 112 12129 410 12769

There are 9,108 beds offered in hotels of different categories within the area

great advantage of offering accom-modation infrastructure in towns with tourism appeal, located not far from the Exhibition site:

• spas: Ciechocinek, Poland’s most fa-

for its thermal medicinal baths,

•

a popular pilgrim town and a religious tourism destination,

• resort towns: those situated on Zalew Sulejowski reservoir, in the woods

Landscape Park and Spalski Landscape

1.1.2. Łódź and region – Non-hotel Offer

• The town offers a wide range of ac-

commodation in various types of non-categorized facilities.

• breakfast) or Aparthotel, both premium and middle class facilities are offered, and budget type accommodation can be found here as well.

• Owing to dormitories and student boarding houses, which are empty in the summer months, the town has more than 8,000 extra beds.

• There are also holiday and leisure ac-commodation facilities located in the town, with 430 beds in 4 buildings. Another 150 places are offered by two seasonal camping sites.

• In hostels, the accommodation facilities most often chosen by young visitors, nearly 1,000 beds are available. The practice of big events in Polish cities shows the in the year of EXPO, their number will be doubled (according to the market monitoring conducted by the Institute of Hotel Industry).


DUE TO THE SPECIFICITYsuburbs and the leisure/recreation-al nature of the city surroundings, a majority of accommodation plac-es belong to the resources of hol-iday resorts: nearly 2800 beds.There are also numerous private accommodation units and rooms for rent, which in terms of quali-ty correspond to both the middle and the economy class. They of-fer a total of almost 3200 beds.

and economy class offer is predominant. Such accommodation infrastructure, with predominant attractively-priced facilities, contributes to the positive perception of the organising city. This translates into visitors’ turnout at the Exhibition and into extending their stay at EXPO Horticultural.

1.2 Accommodation potential in Warsaw

-ed to Warsaw by road and train, Warsaw’s accommodation fa-

With Warsaw included in the ac-commodation infrastructure, the number of available beds in premi-um class facilities doubles, adding 11 5-star hotels to the offer. Accommodation infrastructure is very well-developed in Warsaw; it is one of Poland’s best prepared cities to ac-commodate tourists. Nevertheless, the hotel services market keeps developing. In the coming years, premium hotel segment investments are planned.

1.3 Accommodation prices

includes many attractively-priced sites. Also similar prices are offered by facil-ities located outside of Warsaw within

WARSAWCLASS

HOTELS

NO.

OF HOTELS

NO.

OF ROOMS

NO.

OF BEDS

5* 11 2,907 5,233

4* 14 4,038 7,268

3* 36 4,224 8,870

2* 20 2,056 4,934

1* 4 553 1,327

TOTAL 85 13,778 27,632

WARSAW

ACCOMMODATION

FACILITY

NUMBER

OF ACCOM-

MODATION

FACILITIES

NO. OF

ROOMS

NO. OF

BEDS

Apart hotel ** 640 1,969 4,726

Student dormitories

35 11,973

58 928 2,494

Hostel 79 4,327

Campsites 2Accommodation

for 98 people

Homestays none

Holiday resorts none

Palace noneSpa none

TOTAL 814 23,618

Price structure for non-classified facilities (price per bed, without breakfast)

Łódź

up to 2 hours drive* (excluding Warsaw)

Warsaw

Price structure for ho-tel facilities (price per bed, in a double room, without breakfast)

Evaluation of the quality to price ratio of the accommodation infrastructure availa-ble in selected cities

Source:

-saw can offer an extensive accommo-dation infrastructure, though its offer

among Poland’s largest cities in terms of price to quality ratio for hotel ser-vices offered. The study was con-

portal (2014). The city scored 7.82 while the highest score of 7.97 was awarded to Prague, Czech Republic.


1.4 Occupancy

In terms of the annual average oc-cupancy of hotels according to STR

private accommodation) provides, according to the attached analysis,

-eration there are further 3.696 beds in hotels and 3.738 beds in other facilities. Warsaw is situated in direct

-tion base of approx. 66.000 beds. However, in 2016 – the average daily occupancy for Warsaw came to 76.6%

1.5 Accommodation development trends and investments

1.5.1 Łódź

MORE AND MORE PREMIUM FA-

1.5.2 Region

A new hotel infrastructure will also

is expected to feature two ho-tel complexes, 3-star and 4-star, each having at least 100 hotel rooms, and a complex of build-ings housing apartments for rent. This is not all as concerns invest-

now has 89 4-star rooms, may have its infrastructure extended by more than 500 hotel rooms and nearly 100 apartments in total.In the coming years, a few other at least 3-star hotel facilities and holiday resorts are planned to be built near

Sulejowski reservoir and Jeziorsko lake.

Warsaw, Europe’s second largest theme park is planned to be built – Park of Poland. The project is being developed by the Dutch company

park will be built on 20 ha, later fol-lowed by further attractions, modelled

-land in Paris. The investor estimates that ca. 700 hotel rooms will be built in connection with the project. Preparations for the construction of Park of Poland have resulted in plans for hotel investment projects

-roundings. Apart from facilities that may be built on 200 ha owned by

5 hotels, from 2-star to 4-star stand-ard, offering 400 rooms in total.

1.5.3. WarsawAccommodation infrastructure is very well-developed in Warsaw; it is one of Poland’s best prepared cities to ac-commodate tourists. Nevertheless, the hotel services market keeps develop-ing. In the coming years, premium ho-tel segment investments are planned.

INVESTMENT PROJECTHOTEL

CATEGORYSIZE INVESTOR

PLANNED

COMPLE-

TION DATE

*****

currently

81 rooms,

extension

planned

Holding

Liva

Sp. z o.o.

no data

available

New hotel of the Puro Hotels chain **** 121 rooms 2018

New hotel at Mickiewicza Av-**** 200 rooms

Properties

no data

availableNew hotel of the Hamp-

ton by Hilton chain*** 116 rooms

Port-Hotel

Sp. z o.o.

no data

availableAdaptation and extension of the

building at Ogrodowa 21 Street*** 68 rooms

Legs

Sp. z o.o.June 2019

*** 50 rooms

Ezbud

Construction no data

available

no data

available

150 – 200

rooms

Eko – Vit

Sp. z o.o.

no data

available

Planned hotel investment projects in Łódź

INVESTMENT

PROJECT

HOTEL

CATEGORYSIZE

Hotel

Europejski of

& Resorts chain

***** 113 rooms

Renaissance

by Marriott **** 225 rooms

New hotel of the

Puro Hotels chain**** 150 rooms

Holiday Inn

Warsaw

City-Center

**** 254 rooms

Planned hotel investment

projects in Warsaw


2.1 Gastronomy in Łódź

-otrkowska Street and around, there are many restaurant establishments.

will satisfy the palate of even the most sophisticated guests. At the same time, prices are moderate here

compared to other large cities. New restaurants are regularly opened in

another establishment used to op-erate, sometimes on a site adapted to the new function. The new plac-es include those where one can eat traditional local dishes, prepared ac-cording to recipes passed down from generation to generation, as well as

SOURCE REGION

Tripadvisor 201 restaurants106

restaurants

travel

In total 950 restaurant establishments: 383 restaurants, 174

bars, 156 pizzerias, 38 pubs, 34 fast food restaurants, 91 cafés

and tea shops, 41 taverns, and 33 other establishments

CIT

In total 476 restaurant establishments: 220 restau-

rants, 57 pizzerias, 34 bars, 28 fast food restau-

rants, 84 cafés and tea shops, and 53 pubs

Turystycz-In total 396 restaurant establishments: 187 res-

taurants, 54 pizzerias, 6 burger restaurants,

85 cafés and tea shops, and 64 pubs

Number of restaurants in Łódź and the region according to websites

Cost of a meal

(prices in EUR)€ €€ €€€

3 5 10

Lunch 5 10 20

Dinner 5 10 20

Costs of meals are presen-ted below. Costs are presen-ted in three price categories (€ – economy segment, €€ – medium or €€€ – premium).

establishments inspired by interna-tional cuisines. Together they make up a sophisticated culinary mosaic. The number of restaurant establish-

One should consider the quality of the restaurants located along the longest shopping street in Europe:

• WiFi access

• Special areas for children

EXPO will present its own restau-rant offer to its guests. However, waiting for a meal here may take longer, so Piotrkowska steet will be the obvious destination for the hun-gry and impatient ones. Organizers will encourage culinary explorations to avoid excessive concentration of tourists in one spot. Information on eateries and restaurants will be in-tensively promoted. There are also plans to use food trucks from Street Food Festival – they will be placed

Na Zdrowiu Park, Staromiejski Park,

‘-

verse, depending on a restaurant’s quality standard and location, but they are lower than in Warsaw or other large European cities.

Source: Own compilation on the basis of market data


XI. Business plan and financing


-formed in relation to EXPO Horticultur-al 2024. Should the rights to organise the event be granted, a comprehensive

of 2018, specifying in detail the costs and the revenue related to the organ-isation and hosting of the Exposition.

-nancial model it is necessary to meticu-lously design the Exposition site and the related transportation system around the Exposition. Initial works in those

result will be achieved in a few months.

organisational estimations, the struc-ture of the Exposition’s budget in Poland will be similar to other European exposi-tions of such kind; therefore, the overall budget of the Exposition amounts to ca. EUR 100 million. We should con-sider factors that might modify some

-

higher number of guests than at, for

instance, Horticultural EXPO Floria-de held in the Netherlands every 10

-

assumption is the fact that the events mentioned above are held regularly in those countries, and thus the citizens do not approach them as a novelty, which cannot be said in the context of Poland where EXPO Horticultural (or any other) has never been held so far.

2) In Poland, the costs of construc-tion works and labour are relatively lower than in Western Europe.

3) The project of holding EXPO 2024

Exposition almost in the very heart of the City, few steps away from the newly developed area of the New

-ly connected with the rest of the City and the entire country as well. Transportation conditions of the proposed Exposition site, described in chapter 7, indicate the possibility of providing the necessary trans-portation infrastructure without

the need to make additional, pre-viously unforeseen investments.

4) The Exposition site proposed by the

public parks. In consequence, this area should be re-evaluated, expand-ed and adapted for the purpose of the Exposition. There is no need, however, to establish new green

the costs of landscape management. 5) Concurrently, the objective of the

City is to design the ultimate rather than temporary use of the majority of the facilities located at the Exposition site, which may increase the costs due to the necessity to apply more complex building technologies, i.e. target solutions that in principle are more expensive than the temporary ones. However, it might be assumed that such a solution, bearing in mind its ultimate nature, will decrease the costs of possible transformations or dismantling of the aforementioned facilities when the Exposition is over.

6) An additional factor that may con-tribute to the increase of the Expo-sition’s organisational costs is the intent of the City to prepare sites,

supporting the primary Exposition site. The supporting sites will be connected, creating a sightseeing trail (more on this subject in chapter 6) and constituting an additional attrac-tion not only for the duration of the Exposition but afterwards as well.

In conclusion, it should be stat-ed that the size of the budget for EXPO 2024 will probably be lower in comparison to Western Europe-an countries hosting such events. In addition, it is worth noting that the

City, the Region and the Polish State are in the process of implementing a number of investment projects that will

The State Treasury implements two

investment is the cross-city tunnel underneath the City centre. Once

also will become a transit station for the domestic and international trains. The second investment is the S-14 express motorway which will close

-proving the journey to EXPO 2024.

that will receive new railway rolling stock within the next few years; addi-tional train stations will be built as well,

of investments, the most important being the activities connected with the revival of the City centre and the low-carbon urban transport. Detailed information is presented in the table.


NO. PROJECT

PROJECT

PREPARATION

PERIOD

PROJECT

EXECUTION

PERIOD

ESTIMATED

PROJECT

VALUE

1 Revitalisation of EC-1 South - East 2016 2016-2019 4 787 781,58 €

2

Development of exhibition and educational

functions of Science and Tech- 2017 2017-2020 4 787 781,58 €

3Increasing the cultural and educational

offer of the National Film Culture Centre2017 2017-2020 4 787 781,58 €

4Textile Architecture Path Revi-

2016 2016-2019 15 331 673,57 €

5

Revitalisation of urban space Mo-

niuszki 3, 5 and Tuwim 1 (New 2016 2016-2018 12 256 720,85 €

6 2015-2016 2017-2023 49 917 101,00 €

7 2016 2016-2023 25 427 819,17 €

8 2016 2017-2023 18 824 490,22 €

9 2015-2016 2017-2023 47 789 995,45 €

10 2016 2016-2023 16 300 002,39 €

11 2016 2016-2023 13 193 562,59 €

12 2015-2016 2017-2023 52 533 801,74 €

13 2015-2016 2017-2023 18 259 162,62 €

14Computerised area services in the

2016 2016-2022 2 752 974,41 €

15

Revitalisation of Powszechny The-

atre – Polish Comedy Center – Re-

gional Theatre Education Centre

2016 2016-2018 4 787 781,58 €

16

Construction of a modern museum with

innovative solutions. Museum of Independ- 2016 2016-2018 1 424 657,08 €

17Adaptation of former factory build-

ings and Steinert’s Palace complex2016 2016-2018 9 623 440,98 €

18 -

lownicza St to the city limits

2015 2016-2018 9 513 262,63 €

19

Programme of tourist economy devel-

opment – programme complementary 2016 2017-2022 12 961 559,86 €

20

Programme of thermal upgrading of

buildings — project complementary to 2016 2017-2023 17 468 409,50 €

21

Revitalisation, modernisation and infra-

structure improvements of the historical 2015-2016 2016-2019 5 031 240,27 €

22

Construction of an access road to

along A1 motorway – construction 2015-2017 2017-2019 19 151 126,33 €

23

Complex programme of integration of

low-emission public transport network

tramway rolling stock for the WZ Route

and other communication lines, as well as

2015-2016 2016-2021 151 995 307,97 €

24Programme of low-emmis-

sion urban transport2016 2017-2018 7 681 989,80 €

25along the stretch from Wierzbowa St

2015 2016-2017 8 662 585,88 €

TOTAL 535 252 010,63 €

Apart from the above described un-dertakings, there is a number of oth-er investments that might receive

conditions provided by EXPO 2024. It mainly pertains to transportation investments connected with access roads to motorways that require sup-port of the central government. In addition, it is worthwhile stressing that the organisation of EXPO Horticul-tural 2024 will require implementation

of several additional ecology- and envi-ronment-friendly projects for which the UE funds and state earmarked funds will be essential, for instance funds being available to the Regional Environmental

Preliminary comparative analyses indi-cate that the most frequently applied model is the establishment of a spe-cial-purpose vehicle (SPV) by the City hosting the EXPO Horticultural with the substantive supervision of a national

involvement of the regional adminis-tration and the central government. Moreover, it should be stressed that, similarly to the previous hosts of EXPO Horticultural, the possible infrastruc-ture expenses related to the activities performed outside the Exposition site will be borne by SPV, which will focus on the operational matters connected with the preparation and hosting of the Exposition, arraigning the Exposition

site and marketing of the event. Issu-ance by the SPV of covered bond, col-lateralised by the value of the property built for the purpose of the Exposition and intended for commercialisation, is considered, as well as green bonds. In such event, the debt of the SPV would be repaid in full from the proceeds of the commercialisation of the Exposition site. The capital necessary for the es-tablishment of the SPV will be secured or guaranteed by its shareholders.

Investments made by the City of Łódź

XII. Promotion Strategy


The objective of the Promotion Strategy is to create a positive im-

host at the local and national level in order to ensure communi-

ty and international support and enhance the image of Poland and

Introduction to Promotion Strategy


The Promotion Strategy is addition-ally expected to create a climate for an open and effective stakeholder dialogue and a transparent approach in pursuing the objectives and chal-lenges associated with the prepara-tions for and hosting of the planned Exhibition. The study highlights the

and green cities as its key theme.The Promotion Strategy was prepared in accordance with the guidance pro-vided in the Promotion and Marketing

documents entitled “Communication

EXPO HORTICULTURAL 2024

IN POLAND

• EXPO will act as a further social mobi-lisation driver for Poland

• The preparation process for the orga-nisation of the Exhibition will be simi-lar to that for the European Football Championship 2012. This will be the time for social mobilisation to achieve a common goal.

• EXPO offers an opportunity for a positive change in the image of Poland abroad and for the elimination of ste-reotypes

• for a variety of meetings. Face-to-fa-ce meetings with the Poles are the greatest driver for a change in the perception of Poland and the Poles by foreigners.

• EXPO will be a chance to accelerate implementation of green policies and

green economy and eco-innovations in cities in Poland and around the world

• Exchange of good practices related to greening cities and pro-environmental activities will allow to create a plat-form for discussions and implementa-tion of solutions aimed at improving the quality of life of residents.

• EXPO will give a consistent message and a sound narrative to Poland for several years

• allow for the coordination and consis-tent communication between all insti-tutions and entities responsible for the promotion of Poland. Owing to that, the joint message will be stronger.

• EXPO will contribute to economic de-velopment and exchange of know-how

• Owing to its programme focused on knowledge sharing, EXPO as a ve-nue will offer tangible value to Polish economic operators who want to build their competitive position in the global economy.

-

POLAND’S INTERNATIONAL HALL--

TICULTURAL 2024 WILL ACT AS A

• experience an attractive and unique city – a contemporary metropolis which caters to the needs of its citi-zens (guaranteeing a high quality of life), while maintaining its industrial spirit of the 19th century.

• urban revival based on cultural heri-tage and the energy of its citizens. A sustainably redeveloped centre with green leisure areas will be a vibrant ve-nue, energizing the adjacent districts. The city will once again become a ma-gnet that will attract people and allow them to freely develop their talents and passion. It will be open to new ideas, enterprising and creative.

• symbol of urban revival, a source of

will also be the place to live a safe and good life – by being simply a home.

• For foreigners it will be a symbol of a good change, a change that is so important for future generations. Furthermore, it may inspire visitors and participants to introduce positive changes related to greening cities and enhancing the quality of life in their little homelands.


-gramme, which covers modernization of a dozen of streets and their trans-

calming, creating new green areas, including in the form of pocket-parks, and creating conditions for the imple-mentation of new housing investments.

TOWARDS THE EXPO HORTICUL-

• Hosting the Exhibition is expected to be the crowning achievement of the transformation processes taking place

a decade ago, when the work on the

initiated. The vision of rebuilding the city and rewriting its history was born at that time. It was a dream shared by authorities and citizens alike.

• Today, this dream is coming true.

transformation. The city is changing, building a symbolic bridge between the past and the future. Smart solu-tions, green ideas and care about the citizens are becoming the present. Courage in making changes goes hand in hand with the memory of the foun-

symbolic bridge will connect the citi-zens with the city, strengthening their ties and make the quality of their lives better.

-RY YOU CAN EXPERIENCE

city which grew thanks to the textile industry. Factory owners who creat-

built not just factories, but entire com-plexes which included also a palace or mansion, houses for factory workers,

or hospital and almost always a park.Today the city revives - where in the second half of the 20th centu-ry greenery was neglected, which applies especially to the streets and courtyards in the metropolitan area, today it is regularly restored (one or two pictures of the Factory and park)

-ter of aesthetics. Above all it leads to a real improvement of the quality of life. Therefore the deep transformation

complete without numerous actions aimed at making the city more green. We are well aware that no true revi-talization is possible without a green policy and care for the environment.

actions illustrating our green revitali-zation (some photos to be put here)

• Piotrkowska – before and after the renovation

• and after)

• Courtyards of revitalised tenement houses

• Woonerfs

• -ska, Sienkiewicza, Poniatowskiego.

...but the most spectacular among them

Green Polesie project

Łódź: Urban Core

PALACES

PARKS

FACTORIES

VILLAS

TENEMENTHOUSES


EXPO 2024 Horticultural - Opportunities & Benefits

ENVIRONMENTAL

• EXPO Horticultural as a model exam-ple of actions promoting smog reduc-tion in cities.

• Organizing EXPO may improve Po-land’s image in this regard. Analyses show that Polish cities are more ex-posed to smog in comparison with European ones (for instance “Over 80% Europeans living in urban are-as breathe air which does not meet

• International promotion of Poland’s pro-environmental approach.

• Including promotion of low-emissions solutions and actions (including legisla-tion) of Polish administration (such as

cars).

• areas as a model solution in counter-acting climate change in cities (for

• Improving the quality of life of resi-dents of Polish cities through promo-tion of particular ecological solutions and paying attention to urban green areas.

• -cused on sustainable development

ECONOMIC

• Utilization of strengths of Polish ag-riculture and agri-food processing (Poland’s economic engine) in order to build a positive image of this industry in international markets, support Pol-ish exporters and attract investments

• horticultural industry.

• Enhanced tourist attractiveness of Polish cities thanks to the implementa-tion of green city solutions.

• Promoting the transfer of the most innovative environmental protection technologies to Poland.

SCIENTIFIC

• approach to building policy related to urban spaces in Polish cites.

•

Horticultural (Research Institute of Horticultural in Skierniewice, Warsaw

etc.).

• Enabling implementation of interna-

IMAGE-RELATED

• Showing how important is a pro-envi-ronmental policy for Poland.

• Presenting the idea of urban Horti-

building a policy for sustainable devel-opment in Poland.

• Reference to the history of Polish exhibitions during EXPO, presenting national agri-food industry.

•

their advantages to the world

• The opportunity to show the success-es of the city and of the country – building the global brand of the coun-try and of the city

•

of global events

•

cities and regions highlighted owing to hosting the Exhibition

• citizens

• Reinforcing the positive associations with Poland and the Poles in foreign-ers

• Providing the opportunity to build partnerships with other cities and re-gions (in Poland and globally) by invit-ing them to cooperate in the organisa-tion of the Exhibition

SOCIAL AND CULTURAL

• Increased satisfaction of citizens with the City

• potential, history or desirable changes

• Enhanced awareness related to heal-thy lifestyle and living conditions

• -des in line with sustainable develop-ment principles

• stimulating responsibility for the state of the environment

• Development of social infrastructure

of life

• Enhancement of the cultural proposal

• Increased openness to other cultu-res, especially owing to educational programmes preceding the Exhibition

afterwards

• Increased innovativeness and inspired creativity

• Mobilisation and involvement of the local/regional community, integration around the EXPO

• Promotion of the concept of urban renewal


OTHER BENEFITS

• Development of cooperation between central, regional and local authorities in the preparation and organisation of the Exhibition

• Implementation of green and smart city solutions

• Optimisation of the urban structure, increased use of new technologies, im-proved coverage of local zoning plans

• -blishments

• Revival of the parks and increase of the green areas within the city

• Devising a comprehensive approach to urban renewal problems

Poland and Łódź – is it a good location for EXPO Horticultural 2024?

The diagnosis started with a range of evaluation questions and a

-swers... these are the results!

The image and perception of Poland

• International rankings show – with a minor exception – a consistent and dy-namic growth of Poland’s position re-lative to the region and the rest of the world in terms of principally all positive processes taking place in the country in

democratic society, as well as internatio-nal political and economic cooperation.

• rankings is that Poland’s position is

‘consistently improving’. It is a unique feature that catches the attention of the international community.

• In the eyes of foreigners, Poland is perceived as a country worth kno-wing, with a rich heritage, lively, varied, unknown and pleasantly surprising, and the Poles are seen as hospitable, open, friendly, hard-wor-king, reliable, resourceful and enter-prising people.

• The recent image of Poland has been boosted by hosting large international events, eg. UEFA Euro 2012, World Youth Day and NATO Summit 2016. In this context, many new characteristics recognised by foreign visitors have sur-faced. The most often mentioned cha-racteristics of Poland are: enthusiasm, hospitality, natural kindness, Polish cities as modern, colourful and lively metropo-lises, peace, order, clean streets, profes-sional approach to ensuring safety and security, a country of fast modernisation and development processes.

The image and perception of Łódź

• -

show that the promotion strategy of the city has been effective so far.

• ‘at the crossroads’. One the one hand, it still has a medium unemployment rate, a multitude of deteriorating post-industrial sites and townhouses that need repairs, and it undergoes unfavourable demographic changes. On the other hand, it is emerging as a city undergoing intensive revival, implementing innovative projects, courageously planning for the future, a

can be perceived as ‘a city of change, a transforming city’

• Most respondents, both locally and

that will not easily compare against any other Polish city – a city yet undi-

mostly associated with its textile indu-stry and remnants of the industrial era, with Piotrkowska street (main street in

well. Only 5% of people do not asso-

almost 30% 5 years ago.

• destination in Poland. Almost two in

while one in four respondents (26%)

years. More than half of respondents

to visit the city.

• strength and an opportunity to boost its image, and it relies on such features as post-industrialism, post-industrial

textile industry and – more recently – urban renewal. Owing to that, the city has some unique image characteristics.

Łódź is a unique city.

Its exceptionality is seen as a strength

and an opportunity to boost its image.

Locating EXPO Horticultural 2024 in

Łódź can make this exhibition quite dif-

ferent from any other. Thanks to the

city’s specific character the Exhibition

will be unique and attractive, allowing

Łódź to thrive even more...


-bition lends credibility to the story

city full of life, a city for people.The Exhibition itself is the culmination

and manifestation of the transforma-tions that have taken place in the city and the whole country aiming at becom-ing a pleasant and healthy place to live.

Łódź as a multicultural city

The city was established owing to the commitment of people repre-senting a variety of cultures: Polish,

multicultural dimension is very impor-tant in the context of the EXPO and of looking for ambassadors for the Exhibition around the world, such as famous Poles, people of Polish origin or those who identify with the city.

Łódź – a city in the heart of Europe

-ographical situation, in the cen-tre of Poland and Europe.

The city consistently promotes its im-age as a creative industry hub – this approach forms one of the pillars of

Green Łódź

city limits there are: 34 public parks, 21 of which were declared cultural monu-

woodland within city limits in Europe, two strict nature reserves, mansion gardens and numerous green squares.

Our dream, one we constantly pursue, is to ensure equal access to green areas for all residents, which means greening, as much as possible, the parts of the city currently most lacking greenery.

Innovative Łódź

which has undergone a thorough economic transformation – from traditional to innovative industries

-ing, medicine, electronics etc).

-dance of murals adorning various parts of the city and its buildings. In 2012, the New York Times called

-es’ and ‘the Hollywood of Poland’.

in 2012 (according to the daily).

Holly ŁódźWith many years of local and interna-tional successes of the Feature Film Studio (WFF), as well as the Leon Schiller National Film, Television and Theatre School which has educated

such as Andrzej Wajda or Roman Po-

position in many areas of cinematog-raphy. Polish Academy Award winners

such as Tango (1982), Peter and Wolf (2007) or Ida (2015) were made here.

Łódź as an investment destination

The Polish Cities of the Future 2015/16 ranking prepared by fDi Intelligence

-ies for its foreign investors attrac-tion strategy, owing to the high level

Investor Support, investment incen-tives, initiatives endorsing cooperation between investors and universities, support programmes for learners of rare foreign languages and the

Łódź – a City of Festivals

international cultural and entertainment events. Dozens of festivals and reviews

are held in the city. These are mostly regular events taking place

example, in 2017 in Light Move Festival which is the most popular festival took part around 700.000 people during 3 days.

EXPO Horticultural 2024 – Narrative

City transformation

by and for the residents

leads to a city full of life.

Next steps in the EXPO Horticultural narrative

Main assumptions:

into bustling, renewed cities with easily accessible green are-as; we build awareness of the Exhibition as a national event

II. we show emotions, happy people, an interesting coun-try, a bustling and rebuilt city centre.

III. the festival of cities continues – we use the positive aspects of the Exhibi-

IN ITS PROMOTION...


Promotion Strategy for Period 1

MAIN ASSUMPtions:

• Rising awareness of and interest in the Exhibition among a range of audiences in Poland and worldwide

• Recruiting participants – sponsors, exhibitors, partners

• Mobilising visitors, i.e. encourawging as many tourists as possible to partici-pate in the Exhibition


MAIN ASSUMPtions:

• Rising awareness of and interest in the Exhibition among a range of audiences in Poland and worldwide

• Mobilising visitors, i.e. encouraging as many tourists as possible to participa-te in the Exhibition

• Maintaining a constant level of excite-ment about EXPO 2024

• Vehicle for the global promotion of


• Vehicle for the global promotion of

•

EXPO Horticultural 2024 – Theme

The theme of the Exhibition - Na-ture of the City – on development of green cities, smart solutions, pro-eco-logical activites and improving the quality of life is globally relevant.Dynamic economic development com-bined with population growth leads to an excessive use of and burden on the natural environment being a hu-

urbanization and motorisation as well as chemicalization of agriculture and household result in water and air pol-lution, soil degradation and wildlife destruction. The impact of noise and radiation grows. All this upsets the biological balance of urban nature. These are only some of the challeng-es which cities must meet nowadays. Environmentally conscious stewards all over the world strive to make cit-ies more green, urban air cleaner and residents healthier and happier.Solutions allowing to obtain energy from renewable sources and imple-mentation of smart technologies come

Caring for the environment is a real improvement of the quality of life.

EXPO Horticultural 2024 – The Exhibition’s success factors

• Programme – interesting, engaging -

docelowych.

• Participants - winning attractive – partners, participants, sponsors

• servicing of the Exhibition

• Media – building good relations with the media

• Communication – effective and attrac-tive ways of informing about the offer

Three periods of the Promotion Strategy

Effective promotion of a huge event such as hosting the EXPO Horticultural has to be delivered on several levels, to a large variety of stakeholders and by a range of ambassadors. In view of the complexity of the organization process, the Promotion Strategy is broken down into three key periods:

PERIOD 1 – after the grant-ing of the right to host the EXPO Horticultural 2024 to the Re-

PERIOD 2 – during the EXPO Horticultural 2024

PERIOD 3 – after the EXPO Horticultural 2024

Main communication challenges:

1. Promotion of EXPO Horticultural 2024 as an Exhibition presenting the sustainable development and green policies/solutions of the world

-> Attractive exposi-tion of gardens, parks and pavilions, a wide range of attractive business, cul-

products and entertainment events

2. To reach individual target groups with an attractive message and persuade them to participate in the Exhibition

PARTICIPANTS -> Winning attractive – partners, participants, sponsors 3. To enhance the credibility of

organiser of large events

SERVICESand servicing of the Exhibition

4. To win over the media around the world to promote Poland as a modern, dynamically develop-ing country and Polish values, and

green, revived city, transformed with the energy of its citizens

MEDIA -lations with the media

Raising awareness of and interest in the EXPO event

Recruitment of participants

Mobilisation of visitors

Excitation about

Vehicle for the global pro-

KEY ASSUMPTIONS FOR THE PROMOTION STRATEGY - SUMMARY


Approach to the local and regional level

The authorities’ activities and com-munication activities should ad-dress the following issues:1. dialogue between the author-ities and citizens of the city,2. sense of responsibility for the city and the community,3. sense of agency, having

4. sense of community,5. sense of pride,6. being the host of an EXPO Horticultural event,7. transparency of the city council’s operations,8. showing visible changes,9. for the city for the nearest decades.

The communication must be based on real activities of the local authori-ties and citizens, it must be credible. When the citizens feel engaged in the communication about the Exhibition, or, more precisely, about the renew-al of the city, which is made credible by and culminates in EXPO, they will spread the communication themselves.

Approach to the national level

The national level communication will focus on the positive changes

-tive changes brought about by urban renewal through „green policy activ-

-ple. At the beginning, EXPO will be used to lend credibility to this story. Closer to the Exhibition date, other Polish cities will be increasingly involved in the preparations and communication, to make the Exhibition a nationwide celebration. The narrative will start to evolve into a story about the transfor-

other cities and the entire country. Two years before the Exhibition, com-munication on related tourist products will begin along with activities aimed at maximising attendance rates. At that

city, a good place to live, will have been built, if only partly, and the Exhibition will be an opportunity to see the achieve-

After the Exhibition, the perception of

and the city will appear to Poles as an attractive place to live, work and invest in. The awareness of positive changes that have taken place in other Polish agglomerations will also rise.

Approach to the international level

The communication activities should culminate in the period from 2022 to

the closing of the Exhibition. In 2022, communication on tourist products re-lated to the Exhibition will be launched. This will give European and non-Euro-pean citizens a unique opportunity to

which they may have heard something about before and now they see it may be an attractive tourist destination, especially as EXPO will be held there.

for a several days’ trip or holiday. After visiting the Exhibition, the vis-itors will have in their minds a fresh, intensive image of an attractive, green and bustling city in the centre of Europe, which they will not have

how attractive other Polish cities are. They will certainly tell others about it, maybe they will return themselves.

Main target groups

ENTITIES INTERESTED IN

EXPO, as a large-scale project, engages various stakeholder groups. The Expo 2024 Exhibition is aimed at a wide audience, including countries, interna-tional organisations, business (commer-cial exhibitors, sponsors and partners),

-nity, media and individual visitors.

in Poland, its theme relevant both locally and globally, so it is expected to arouse common interest in Poland and abroad. Potential foreign visitors will be reached with targeted pro-motional campaigns emphasising the main advantages of the Exhibition.


Thanks to cooperation with tourist

will be able to offer an attractive pack-age that should encourage tourists from faraway corners of the world, such as Japan, China, the USA, Mex-ico, to come and visit the Exhibition (e.g. the city break + EXPO offer) StatesStates will have an opportunity to show their urban regeneration and green solution achievements as well as low carbon economies and envi-ronmental policies at EXPO. Due to the highly varied level of development of cities around the world, interest-ing and attractive expositions are to be expected in individual pavilions as well as in dedicated plots. Appropri-ately designed Exhibition site, directly referring to the EXPO theme and sub-themes, will additionally stimulate the creativity of exposition designers.

International organisationThe organisers create a wide network of cooperation with international or-ganisations whose activity revolves around ecological, social, urban re-newal, architectural and similar topics. We believe that joint conferences,

practice exchange will not only increase the substantive value of the Exhibition, but also encourage additional groups of recipients to participate in EXPO.

Non governmental organisations and municipal activistsNon governmental organisations and municipal activists are the basis for building an engaged and civil society.

This group’s role consists mainly in representing community in impor-

this group also approaches the most mundane and common social issues. At EXPO 2024 the non-governmen-

residents’ voice should be heard.

Science and high-technology sectorThe participation of the academic com-munity and high-tech sector results from the need to create an innovation incubator. Among sectors particularly interested in applying new technol-ogies we can name power industry, construction, design and architectural industry or providing mass services for residents. For this stakeholder group EXPO 2024 will be a chance to ex-change thoughts, concepts and ideas between creative scientists, but it will also provide an opportunity to com-mercialise their solutions. It enables opening to research and development aimed at building a friendly habitat.

Commercial ExhibitorsCity revitalization is a wide issue and so it should arouse interest of potential commercial exhibitors. These include mainly entities operating in the pow-er industry (renewable and ecological energy sources), construction, urban and design and architectural sector (sustainable construction), public ser-vices (access to water, waste segre-gation), but also agriculture (food for city residents, consumer dimension of a city, eating habits, healthy and or-ganic food), entertainment (creative industries and culture), urban greenery

and public space organising, entities active in social change management (processes of inclusion, social rehabil-itation, citizen activation), IT (smart city), and also companies providing conservation and restoration services.

A wide number of entities from the horticultural and agricultural indus-tries, from the scope of environmen-tal protection, e.g. producers of:

– machines used in cultiva-tion of green areas,

– street furniture– hydrating systems– garden ornaments– fertilisers, pesticides– seeds, vegetables, nursery plants

Also e.g. lanscape architects or compa-nies creating or maintaining green areas.

SponsorsAdditional exposure of the EXPO Exhibition will be ensured by pack-ages prepared for sponsors.

Media/Promotional partners and patrons Close cooperation has been planned with local, regional, national and in-ternational media representatives and promotional organisations to build a consistent image of Poland

strengths in the context of the planned Exhibition and its openness to dialogue with all stakeholders.

VisitorsThe experience from the up-to-now realized events let us assume that

for the visitors the key elements are the distance to reach the Exhibition, their interest with a theme of the event and attractions offered in pro-gramme. The cost of participation in the Exhibition – the price of admis-sion tickets, travel, accommodation – will also play an important role.

-holders are initiated, detailed quantita-tive and qualitative research will be con-ducted to ensure that the promotional activities are adapted to the preferences and interests of the given target group. Apart from the groups mentioned above, the organiser will also in-volve other partners, e.g. 1:

International organisations whose objects match the theme of the Exhibition

• UN, as well as UN Habitat, UNESCO, WHO & FAO

• European Union

•

•

• World Association of the Major Me-tropolises

• American Planning Association

• Society for Urban Ecology

• New Cities Foundation

• International Society of City and Re-gional Planners (ISOCARP)

• International Union of Architects

Opinion leaders

• ministers

• Leaders of international organisations

1) Own compilation on the basis of market data


•

•

• Regional Tourist Organisations

Media

• Foreign press agencies

• Polish Press Agency

• Radio stations

• Press publishers – foreign, nation-wi-de, regional, local

• TV stations – domestic and foreign

• News websites

• Websites of recognisable bloggers

• Social media

• Scholars, urban renewal experts

• Well-known Poles, Personalities

• Leaders of trade associations/organi-sations

City authorities and organisations responsible for development support (national, regional and local)

•

•

•

•

•

• Ministries and units subordinate to them

• Polish Agency for Enterprise Develop-ment

Universities and research institutes:

• European Regional Centre for Ecoh-drology of the Polish Academy of Sciences

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•

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• Warsaw University of Life Science

Organisations responsible for information and promotion

• Polish Information and Foreign Invest-ment Agency

• Polish Tourist Organisation

Business associations and organisations

• Polish Chamber of Commerce

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•

Organisations and institutions in the environmental protection sector

• Regional Funds for Environmental Protection and Water Management

• Regional and Chief Inspectorate Of Environmental Protection

• for Environmental Protection

• National Fund for Environmental Pro-tection and Water Management

• Research Institutes

• The State Forests National Forest Holding

•

Organizations and institutions in the agricultural sector (NGO’s, regional, national, international)

• Agricultural Advisory Center

• Research Institutes

• The National Center for Support of Agriculture (KOWR)

• The Agency for Restructuring and Mo-dernisation of Agriculture (ARIMR)

Institutions promoting the Polish culture

• Adam Mickiewicz Institute, Polish Institutes around the world

• National Centre of Culture

Tourist organisations (national and international)

• National tourist organisations

• Regional tourist organisations

• Tourist agents

• Tour operators

• Airlines and carriers

Target groups: Projections concerning the number and structure of participants and visitors

EXPO 2024 – theme: The Nature of a City

• SMART city

• Sustainable city

• Resident-friendly city

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•

• Innovative city

• Healthy city

• Socially inclusive city

• City supporting culture and art

• Safe city

• Approving city, open to diversity

Examples of industries related to the theme of EXPO Horticultural 2024

• IT (including city management sys-tems)

• Low-carbon urban transport

• Power industry (including smart grid)

• Construction

• e-Medicine

• Education

•

• Technological

• Consumer electronics

• Renewable energy

• Smart housing

• Interior design

• Sport

• Healthy food

• others

The potential of the above-mentioned sectors is a result of climate and demographic

The fact that Poland is the largest market in the region may additional-ly encourage foreign investors to participate actively in the Exhibition.


Communication

Communication will take various forms, depending on a period of the Promotion Strategy and its tar-get audience. Message content will be adapted accordingly as well.

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Period I

• Families with children - preparing weekend games and activities for children in green squares and parks (pocket-parks included)

• Seniors - the most beautiful balcony and garden competitions

• Local government representatives and activists - encouraging discussions, for example in the form of debates on urban greenery and revitalization, organising panels and seminars

• Young and active - competitions such -

•

conferences, seminars

Period II

• Families with children - EXPO Horti-cultural as an idea for the weekend

• Seniors - EXPO Horticultural as an idea how to rest among the greenery, including healing gardens to support convalescence

• Local government representatives and activists - EXPO Horticultural and urban greenery development as the trend of changes in your City, exchan-ge of good practices

• Young and active - EXPO Horticultural as an idea for a city break

• -ticultural as an opportunity to show the best ideas and solution from nu-merous industries, including broadly

Period III

• Families with children - creating new, easily accessible green spaces as a way to develop closer relations with chil-dren and teach pro-health attitudes from an early age

• Seniors - making new forms of leisure activities more popular among seniors

• Local government representatives - developing long-term strategies for the future based on knowledge and experience obtained

• Young and active - encouraging young people to plan their future in a city that is friendly, green and enables outdoor recreation

• -tation of projects related to new bu-siness opportunities thanks to EXPO 2024 and the debate on various forms of greenery in cities

“MUST-HAVE” or what the Promotion Strategy absolutely cannot miss

Due to its complex nature and cen-

perfect destination for a city break. While encouraging to visit the EXPO Horticultural 2024 exhibition, we will certainly prepare detailed city break propositions allowing tourists to get

whole region or other Polish cities.

EXPO City Break. Invitation to the Łódź region

An information and product campaign encouraging people to visit attractive

The towns and municipalities of the

actively involved in the campaign. So far, visits to EXPO have usually lasted one or two days at most. A well-timed pro-motion of integrated tourism packages, covering admission to the Exhibition and the possibility of visiting selected tourist attractions of the region, as well as guaranteed accommodation in hotel facilities could contribute to ex-tending the duration of tourists’ visits.

Examples of activities:

• The campaign could be linked e.g. to the Food Truck Tour offering eco-pro-

around Poland and promoting slow life.

• The Food Truck Tour could involve competitions/quizzes about the histo-

ry and attractions of the region – whe-

taste regional products, what is worth seeing there.

• The campaign could also include edu-cational activities about city dwellers’ eating habits, healthy eating and life-style (Healthy City)

• Optionally, the campaign could pre-sent traces of cultural traditions (re-minder of the multi-cultural heritage)

• Advertisements for tourist attractions should be displayed along access roads from the largest Polish cities, e.g.:

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•

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•

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• Special campaigns promoting the

– travellers, food bloggers or tourist guides (recommendations are incre-asingly important when it comes to choosing the holiday destination)

Our recommendations for foreign tourists will un-doubtedly allow for a city break including other big Polish cities with many

tourist attractions.


“Cities can face contemporary challenges and change for the better thanks to the cooperation of their citizens and authorities. Because city is people. City is home”.

Sponsoring

regular forms and ones adjusted to the event nature and target groups.

sponsor packages should take the fol-lowing forms: barter, that is providing by a sponsor or partner certain ser-vices related to event organization in exchange for advertising services; and cash consideration, that is transferring an agreed amount of money by a spon-sor in exchange for advertising services.

Long-term effect

The sponsorship strategy should be long-term and balanced. It means that sponsor-ing proposals should regard not only the Exhibition itself, but also events preced-ing EXPO or promoting it indirectly.

out with potential barter partners pro-viding services necessary to organize the event. These should be followed by money-related negotiations carried out with partial coverage of costs of event organization and promoting the idea of introducing greenery to cities in mind.

strategy should be implemented as soon as the host of EXPO Horticultur-al is selected. Furthermore, except for agreements of high value, in the case of EXPO no industry exclusivity should apply, in order to enable supporting the event by as many potential partners

development of sponsor and partner packages as part of a long-term strategy.

EXPO Horticultural 2024ŁÓDŹ POSKA

EXPO HORTICULTURal 2024 ŁسDŹ POLSKA

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