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Transcript of Event report - EU-Japan Centre
Event ReportEU-Japan Business Matchmaking with Vietnam
Kick-off Event | 7-9 March 2022
A pilot initiative launched by the EU-Japan Centre for Industrial Cooperation
To connect Vietnamese EU and Japanese companies and organisations for trilateral joint
projects in Vietnam
Organisers
Partners
In cooperation withbull Embassy of Germany in Japan
bull Embassy of Greece in Japan
bull Embassy of Slovakia in Japan
bull Embassy of Hungary in Japan
bull CzechInvest in Japan
EXECUTIVE SUMMARY p4
CONTEXT p6
OUTLINE p7
NEXT STEPS p8
ANNEX 1 PROGRAMME p9
ANNEX 2 EVENTrsquoS LEAFLET p10
ANNEX 3 PLATFORMrsquoS HOMEPAGE p11
ANNEX 4 INFORMATION ABOUT THE TYPES OF PARTICIPANTS p12
TABLE OF CONTENTS
3
EXECUTIVE SUMMARY (12)
Context
Taking into account important business trends over the last years and following the signature of
the Partnership on sustainable connectivity and quality infrastructure between the EU and Japan
in 2019 and the EU Japan Green Alliance the EU Japan Centre for Industrial Cooperation has
undertaken business support activities to facilitate the connection between EU and Japanese
companies for joint projects in and with Africa Southeast Asia and Latin America
About the EU-Japan Centrersquos initiative
The EU-Japan Centre has more than 10 years of experience in supporting business cooperation
between EU and Japanese companies via the Enterprise Europe Network (EEN) It is now
extending its expertise to promote new business opportunities in Vietnam and with Vietnamese
partners with a helpdesk fully dedicated to support EU-Japan partnerships with Southeast Asia
Africa and Latin America
About the EU-Japan Business Matchmaking with Vietnam
To support EU-Japan-Vietnam tripartite business cooperation the EU-Japan Centre organised a
kick-off event from 7 to 9 March 2022 launching the one-year platform ldquoEU-Japan business
matchmaking with Vietnamrdquo
This kick-off event included a webinar presenting the initiative and a two-day virtual business
matchmaking As part of the Team Europe approach the EU-Japan Centre worked closely with EU
Member Statesrsquo Trade Promotion Organisations and EU Embassies in Japan
While business cooperation between EU and Japanese companies in Europe or in Japan is a
concept that is widely understood the concept of tripartite business cooperation between EU and
Japanese companies in Vietnam and with Vietnamese partners is not widely known yet The EU-
Japan Centre and its partners aim at promoting opportunities for tripartite business cooperation
thanks to this one-year platform Throughout the year the platform will include several webinars
and business matchmaking sessions to showcase opportunities and encourage the connection
between EU Japanese and Vietnamese companies for trilateral projects in Vietnam
Possible areas of cooperation
The EU and Japan both agreed to cooperate with partner countries including in ASEAN in
improving connectivity in energy transport and digital projects as well as in projects contributing
to carbon neutrality and sustainable development
As for the EU-Japan Business Matchmaking with Vietnam after consultation with partners in
Vietnam Japan and the EU four areas of activity were chosen for target areas of cooperation on
the platform infrastructure manufacturing smart city and green technology
Benefits of EU-Japan-Vietnam business cooperation
The above sectors have the potential to create windows for opportunity for EU-Japan-Vietnam
consortia in which each company can leverage their competitive advantage such as a technology
market intelligence a subsidiary or existing network to achieve a joint project
Vietnam is a market that is being increasingly attractive for both Japanese and EU companies It
has a free trade agreement with both the EU and Japan and is being considered more and more
as a good and stable alternative to China for foreign companies wishing to undertake activities in
Asia 4
EXECUTIVE SUMMARY (22)
Possible synergies between the EU and Japan joint funding
Funding is important for both EU and Japanese companies when discussing possible joint projects
in a foreign market This is why synergies between EU and Japanese funding entities to create
joint funding would facilitate business cooperation between EU and Japanese companies in
Southeast Asia Several EU and Japanese banks or funding agencies have signed Memorandum
of Understandings to this effect However the implementation of these MoUs has not been
completed yet leaving possible EU-Japan joint funding in the pipeline
Lessons learned
The EU-Japan Centrersquos business matchmaking support for EU and Japanese companies in and
with Vietnam is a pilot initiative that started in March 2022 with the launch of the EU-Japan
business matchmaking with Vietnam platform
Following the kick-off event launching the platform several lessons learned and key points can
already be highlighted to better prepare future activities
bull The trilateral dimension of EU-Japan-Vietnam business cooperation is important EU and
Japanese companies collaborate in Vietnam and with Vietnamese partners from the public
and private sectors
bull Cooperation with partners in Vietnam Japan and the EU such as chambers of commerce
investment and trade agencies municipalities and the Enterprise Europe Network (EEN) was
crucial to ensure the visibility of the kick-off event and will be important again for future
events
bull The language barrier can be a challenge for EU Japanese and Vietnamese companies to
discuss possible cooperation While companies interested in finding international partners
should ideally appoint staff speaking English or the language of the target foreign market the
use of interpretation services was also appreciated by participants attending the kick-off
webinar organised by the EU-Japan Centre
bull An important lesson learned is that the concept of EU-Japan-Vietnam trilateral business
cooperation is not widely known yet Most companies and business support organisations are
more familiar with traditional bilateral cooperation However trilateral cooperation can
respond to the needs of the Vietnamese market by using the expertise of international
stakeholders from Japan and the EU in addition to local experts in Vietnam For example
many infrastructure and smart city projects are undertaken by international consortia
Therefore the concept of tripartite business cooperation needs to be further promoted
explained and illustrated by success stories To address this challenge the EU-Japan Centre
plans to organise more events and webinars to raise awareness on opportunities and success
stories
A least 4 MoUs were signed on this matter (1) MoU between the European Investment Bank (EIB) and the Japan International
Cooperation Agency (JICA) in 2019 (2) MoU between the EIB and the Japan Bank for International Cooperation (JBIC) in 2018 which was
extended in 2021 (3) MoU between the EIB and Nippon Export and Investment Insurance (NEXI) in 2018 (4) MoU between the European
Bank for Reconstruction and Development (EBRD) and NEXI in 2020 5
CONTEXT
General context
Following the signature of the Partnership on sustainable connectivity and quality infrastructure
between the EU and Japan in 2019 and the commitment from the EU and Japan to form a Green
Alliance the EU-Japan Centre for Industrial Cooperation has undertaken business support
activities to facilitate the connection between EU and Japanese companies for joint projects in and
with Africa Southeast Asia and Latin America
Substantial data show that tripartite business cooperation in and with Southeast Asia Africa and
Latin America is a growing trend that opens many business opportunities in untapped markets
More information on this topic can be found belowbull Overview of the conference ldquoEU-Japan business collaborations in third marketsrdquo organised by the EU-Japan
Centre in 2019
bull Report ldquoAnalysis of EU-Japan business cooperation in third countriesrdquo published by the EU-Japan Centre in
2020
bull French Japanese Business Summit 2020 focusing on ldquoGrowth opportunities in Africa towards new
partnershipsrdquo
bull Report ldquoEU-Japan business cooperation in third markets ndash Focus on the digital economyrdquo published by the
EU-Japan Centre in 2021
bull Event report about the involvement of the EU-Japan Centre at the Japan-Africa Business Forum 2021
bull Annual report ldquoEconomic outlook ndash German Business in Japanrdquo published by the German Chamber of
Commerce and Industry in Japan (AHK Japan) The chapter ldquoBusiness in third marketsrdquo presents key numbers
about business cooperation between German and Japanese companies outside Germany and Japan Read the
report for 2018 2019 2020 and 2021
bull EU-Japan-Africa Mission 2022 Report available here
bull Case studies of trilateral business cooperation between Africa the EU and Japan available here
EU-Japan-Vietnam tripartite business cooperation
After successful experiences in supporting matchmaking activities between EU Japanese and
African companies during the 3rd Japan-Africa Business Forum and the 7th EU-Africa Business
Forum the EU-Japan Centre has extended its scope to Southeast Asia
A pilot initiative to support EU-Japan-Vietnam tripartite business cooperation was launched in
March 2022 with the one-year platform EU-Japan business matchmaking with Vietnam
The kick-off event launching this one-year platform included a webinar and two days of virtual
business matchmaking for registered participants The full programme of the event is available
here and the recording of the webinar is available here
The EU-Japan Centre has substantial experience in organising matchmaking events between EU
and Japanese companies via the Enterprise Europe Network (EEN) and it is now extending its
expertise to promote new business opportunities in Vietnam and with Vietnamese partners
In April 2022 the EU-Japan Centre launched a new helpdesk supporting and promoting EU-
Japan partnerships with Southeast Asia Africa and Latin America This helpdesk will organise
other events of the EU-Japan-Vietnam platform to showcase more opportunities for cooperation
and encourage the connection between EU Japanese and Vietnamese companies for trilateral
projects in Vietnam
6
OUTLINE
Contents
1 webinar
2-day virtual matchmaking
ObjectiveSupport the connection between EU
Japanese and Vietnamese companies
and organisations interested in
trilateral business cooperation for joint
projects in Vietnam
Target business segments
Ico
ns
mad
e b
yFre
ep
ikfr
om
ww
wfla
tico
nc
om
Infrastructure Manufacturing Smart CityGreen
technology
Format
Fully virtual
httpseu-japan-vietnam-2022b2matchiohome
From 7 to 9 March 2022 the EU-Japan Centre for Industrial Cooperation organised a kick-off
event launching the 1-year platform ldquoEU-Japan business matchmaking with Vietnamrdquo
Output
bull 1 webinar that gathered 30 attendees ndash Recording available here
bull 2-day virtual business matchmaking with 19 meetings arranged
bull 69 individual participants representing 54 companiesorganisations
bull Feedback shows that 50 of the meetings could result in ldquopossible cooperationrdquo
bull Increased visibility of Vietnam-EU-Japan tripartite business cooperation
EU participants taking part in the event
Belgium Greece Germany Lithuania Spain Hungary Estonia
Portugal Sweden Romania
7
The EU-Japan Centre will follow up with the participants of the business matchmaking event and
provide further support if requested
The virtual platform ldquoEU-Japan Business Matchmaking with Vietnamrdquo will be open for one year
Registration for eligible companies and organisations will be possible throughout the year and
registered participants will be able to arrange meetings with other participants at any time of their
convenience
Other events will be organised on the platform to showcase more opportunities for cooperation
Business matchmaking sessions will be organised to foster the connection between EU Japanese
and Vietnamese companies to discuss trilateral projects in Vietnam The EU-Japan Centre
considers organising a second event on the platform around mid-2022
Because the concept of EU-Japan-Vietnam trilateral business cooperation is not widely known yet
it needs to be further promoted explained and illustrated by success stories
bull Future events organised on the platform will also aim at further promoting the business trend
of EU-Japan-Vietnam trilateral business cooperation
bull The EU-Japan Centre considers creating a list of case studies of Vietnam-EU-Japan trilateral
business cooperation that would be available on its website
The EU-Japan Centre will keep working on supporting EU-Japan business cooperation in Vietnam
and with Vietnamese partners from the public and private sectors
8
NEXT STEPS
ANNEX 1 PROGRAMME
The full programme of the event is available here
9
ANNEX 2 EVENTrsquoS LEAFLET
10
ANNEX 3 PLATFORMrsquoS HOMEPAGE
The platform is accessible here httpseu-japan-vietnam-2022b2matchiohome
11
ANNEX 4 INFORMATION ABOUT THE TYPES OF PARTICIPANTS
Participants Total
EU COSME
Participants
Japanese
Participants
Vietnamese
Participants
54 companies
organisations
(represented
by 69
individual
participants)
30 14 10
Austria 1
Belgium 14
Czech Rep 1
Estonia 1
France 2
Greece 1
Hungary 3
Lithuania 1
Portugal 1
Romania 1
Spain 2
Sweden 1
Ukraine 1
Large
companies 14 3 7 4
SMEs 24 16 4 4
Non-
companies 12 10 2
Clusters 4 1 1 2
Eligible participants for this platform have to be entities headquartered in Vietnam Japan one
of the 27 EU Member States or a country participating in the former COSME Programme
12
Organisers
Partners
In cooperation withbull Embassy of Germany in Japan
bull Embassy of Greece in Japan
bull Embassy of Slovakia in Japan
bull Embassy of Hungary in Japan
bull CzechInvest in Japan
EXECUTIVE SUMMARY p4
CONTEXT p6
OUTLINE p7
NEXT STEPS p8
ANNEX 1 PROGRAMME p9
ANNEX 2 EVENTrsquoS LEAFLET p10
ANNEX 3 PLATFORMrsquoS HOMEPAGE p11
ANNEX 4 INFORMATION ABOUT THE TYPES OF PARTICIPANTS p12
TABLE OF CONTENTS
3
EXECUTIVE SUMMARY (12)
Context
Taking into account important business trends over the last years and following the signature of
the Partnership on sustainable connectivity and quality infrastructure between the EU and Japan
in 2019 and the EU Japan Green Alliance the EU Japan Centre for Industrial Cooperation has
undertaken business support activities to facilitate the connection between EU and Japanese
companies for joint projects in and with Africa Southeast Asia and Latin America
About the EU-Japan Centrersquos initiative
The EU-Japan Centre has more than 10 years of experience in supporting business cooperation
between EU and Japanese companies via the Enterprise Europe Network (EEN) It is now
extending its expertise to promote new business opportunities in Vietnam and with Vietnamese
partners with a helpdesk fully dedicated to support EU-Japan partnerships with Southeast Asia
Africa and Latin America
About the EU-Japan Business Matchmaking with Vietnam
To support EU-Japan-Vietnam tripartite business cooperation the EU-Japan Centre organised a
kick-off event from 7 to 9 March 2022 launching the one-year platform ldquoEU-Japan business
matchmaking with Vietnamrdquo
This kick-off event included a webinar presenting the initiative and a two-day virtual business
matchmaking As part of the Team Europe approach the EU-Japan Centre worked closely with EU
Member Statesrsquo Trade Promotion Organisations and EU Embassies in Japan
While business cooperation between EU and Japanese companies in Europe or in Japan is a
concept that is widely understood the concept of tripartite business cooperation between EU and
Japanese companies in Vietnam and with Vietnamese partners is not widely known yet The EU-
Japan Centre and its partners aim at promoting opportunities for tripartite business cooperation
thanks to this one-year platform Throughout the year the platform will include several webinars
and business matchmaking sessions to showcase opportunities and encourage the connection
between EU Japanese and Vietnamese companies for trilateral projects in Vietnam
Possible areas of cooperation
The EU and Japan both agreed to cooperate with partner countries including in ASEAN in
improving connectivity in energy transport and digital projects as well as in projects contributing
to carbon neutrality and sustainable development
As for the EU-Japan Business Matchmaking with Vietnam after consultation with partners in
Vietnam Japan and the EU four areas of activity were chosen for target areas of cooperation on
the platform infrastructure manufacturing smart city and green technology
Benefits of EU-Japan-Vietnam business cooperation
The above sectors have the potential to create windows for opportunity for EU-Japan-Vietnam
consortia in which each company can leverage their competitive advantage such as a technology
market intelligence a subsidiary or existing network to achieve a joint project
Vietnam is a market that is being increasingly attractive for both Japanese and EU companies It
has a free trade agreement with both the EU and Japan and is being considered more and more
as a good and stable alternative to China for foreign companies wishing to undertake activities in
Asia 4
EXECUTIVE SUMMARY (22)
Possible synergies between the EU and Japan joint funding
Funding is important for both EU and Japanese companies when discussing possible joint projects
in a foreign market This is why synergies between EU and Japanese funding entities to create
joint funding would facilitate business cooperation between EU and Japanese companies in
Southeast Asia Several EU and Japanese banks or funding agencies have signed Memorandum
of Understandings to this effect However the implementation of these MoUs has not been
completed yet leaving possible EU-Japan joint funding in the pipeline
Lessons learned
The EU-Japan Centrersquos business matchmaking support for EU and Japanese companies in and
with Vietnam is a pilot initiative that started in March 2022 with the launch of the EU-Japan
business matchmaking with Vietnam platform
Following the kick-off event launching the platform several lessons learned and key points can
already be highlighted to better prepare future activities
bull The trilateral dimension of EU-Japan-Vietnam business cooperation is important EU and
Japanese companies collaborate in Vietnam and with Vietnamese partners from the public
and private sectors
bull Cooperation with partners in Vietnam Japan and the EU such as chambers of commerce
investment and trade agencies municipalities and the Enterprise Europe Network (EEN) was
crucial to ensure the visibility of the kick-off event and will be important again for future
events
bull The language barrier can be a challenge for EU Japanese and Vietnamese companies to
discuss possible cooperation While companies interested in finding international partners
should ideally appoint staff speaking English or the language of the target foreign market the
use of interpretation services was also appreciated by participants attending the kick-off
webinar organised by the EU-Japan Centre
bull An important lesson learned is that the concept of EU-Japan-Vietnam trilateral business
cooperation is not widely known yet Most companies and business support organisations are
more familiar with traditional bilateral cooperation However trilateral cooperation can
respond to the needs of the Vietnamese market by using the expertise of international
stakeholders from Japan and the EU in addition to local experts in Vietnam For example
many infrastructure and smart city projects are undertaken by international consortia
Therefore the concept of tripartite business cooperation needs to be further promoted
explained and illustrated by success stories To address this challenge the EU-Japan Centre
plans to organise more events and webinars to raise awareness on opportunities and success
stories
A least 4 MoUs were signed on this matter (1) MoU between the European Investment Bank (EIB) and the Japan International
Cooperation Agency (JICA) in 2019 (2) MoU between the EIB and the Japan Bank for International Cooperation (JBIC) in 2018 which was
extended in 2021 (3) MoU between the EIB and Nippon Export and Investment Insurance (NEXI) in 2018 (4) MoU between the European
Bank for Reconstruction and Development (EBRD) and NEXI in 2020 5
CONTEXT
General context
Following the signature of the Partnership on sustainable connectivity and quality infrastructure
between the EU and Japan in 2019 and the commitment from the EU and Japan to form a Green
Alliance the EU-Japan Centre for Industrial Cooperation has undertaken business support
activities to facilitate the connection between EU and Japanese companies for joint projects in and
with Africa Southeast Asia and Latin America
Substantial data show that tripartite business cooperation in and with Southeast Asia Africa and
Latin America is a growing trend that opens many business opportunities in untapped markets
More information on this topic can be found belowbull Overview of the conference ldquoEU-Japan business collaborations in third marketsrdquo organised by the EU-Japan
Centre in 2019
bull Report ldquoAnalysis of EU-Japan business cooperation in third countriesrdquo published by the EU-Japan Centre in
2020
bull French Japanese Business Summit 2020 focusing on ldquoGrowth opportunities in Africa towards new
partnershipsrdquo
bull Report ldquoEU-Japan business cooperation in third markets ndash Focus on the digital economyrdquo published by the
EU-Japan Centre in 2021
bull Event report about the involvement of the EU-Japan Centre at the Japan-Africa Business Forum 2021
bull Annual report ldquoEconomic outlook ndash German Business in Japanrdquo published by the German Chamber of
Commerce and Industry in Japan (AHK Japan) The chapter ldquoBusiness in third marketsrdquo presents key numbers
about business cooperation between German and Japanese companies outside Germany and Japan Read the
report for 2018 2019 2020 and 2021
bull EU-Japan-Africa Mission 2022 Report available here
bull Case studies of trilateral business cooperation between Africa the EU and Japan available here
EU-Japan-Vietnam tripartite business cooperation
After successful experiences in supporting matchmaking activities between EU Japanese and
African companies during the 3rd Japan-Africa Business Forum and the 7th EU-Africa Business
Forum the EU-Japan Centre has extended its scope to Southeast Asia
A pilot initiative to support EU-Japan-Vietnam tripartite business cooperation was launched in
March 2022 with the one-year platform EU-Japan business matchmaking with Vietnam
The kick-off event launching this one-year platform included a webinar and two days of virtual
business matchmaking for registered participants The full programme of the event is available
here and the recording of the webinar is available here
The EU-Japan Centre has substantial experience in organising matchmaking events between EU
and Japanese companies via the Enterprise Europe Network (EEN) and it is now extending its
expertise to promote new business opportunities in Vietnam and with Vietnamese partners
In April 2022 the EU-Japan Centre launched a new helpdesk supporting and promoting EU-
Japan partnerships with Southeast Asia Africa and Latin America This helpdesk will organise
other events of the EU-Japan-Vietnam platform to showcase more opportunities for cooperation
and encourage the connection between EU Japanese and Vietnamese companies for trilateral
projects in Vietnam
6
OUTLINE
Contents
1 webinar
2-day virtual matchmaking
ObjectiveSupport the connection between EU
Japanese and Vietnamese companies
and organisations interested in
trilateral business cooperation for joint
projects in Vietnam
Target business segments
Ico
ns
mad
e b
yFre
ep
ikfr
om
ww
wfla
tico
nc
om
Infrastructure Manufacturing Smart CityGreen
technology
Format
Fully virtual
httpseu-japan-vietnam-2022b2matchiohome
From 7 to 9 March 2022 the EU-Japan Centre for Industrial Cooperation organised a kick-off
event launching the 1-year platform ldquoEU-Japan business matchmaking with Vietnamrdquo
Output
bull 1 webinar that gathered 30 attendees ndash Recording available here
bull 2-day virtual business matchmaking with 19 meetings arranged
bull 69 individual participants representing 54 companiesorganisations
bull Feedback shows that 50 of the meetings could result in ldquopossible cooperationrdquo
bull Increased visibility of Vietnam-EU-Japan tripartite business cooperation
EU participants taking part in the event
Belgium Greece Germany Lithuania Spain Hungary Estonia
Portugal Sweden Romania
7
The EU-Japan Centre will follow up with the participants of the business matchmaking event and
provide further support if requested
The virtual platform ldquoEU-Japan Business Matchmaking with Vietnamrdquo will be open for one year
Registration for eligible companies and organisations will be possible throughout the year and
registered participants will be able to arrange meetings with other participants at any time of their
convenience
Other events will be organised on the platform to showcase more opportunities for cooperation
Business matchmaking sessions will be organised to foster the connection between EU Japanese
and Vietnamese companies to discuss trilateral projects in Vietnam The EU-Japan Centre
considers organising a second event on the platform around mid-2022
Because the concept of EU-Japan-Vietnam trilateral business cooperation is not widely known yet
it needs to be further promoted explained and illustrated by success stories
bull Future events organised on the platform will also aim at further promoting the business trend
of EU-Japan-Vietnam trilateral business cooperation
bull The EU-Japan Centre considers creating a list of case studies of Vietnam-EU-Japan trilateral
business cooperation that would be available on its website
The EU-Japan Centre will keep working on supporting EU-Japan business cooperation in Vietnam
and with Vietnamese partners from the public and private sectors
8
NEXT STEPS
ANNEX 1 PROGRAMME
The full programme of the event is available here
9
ANNEX 2 EVENTrsquoS LEAFLET
10
ANNEX 3 PLATFORMrsquoS HOMEPAGE
The platform is accessible here httpseu-japan-vietnam-2022b2matchiohome
11
ANNEX 4 INFORMATION ABOUT THE TYPES OF PARTICIPANTS
Participants Total
EU COSME
Participants
Japanese
Participants
Vietnamese
Participants
54 companies
organisations
(represented
by 69
individual
participants)
30 14 10
Austria 1
Belgium 14
Czech Rep 1
Estonia 1
France 2
Greece 1
Hungary 3
Lithuania 1
Portugal 1
Romania 1
Spain 2
Sweden 1
Ukraine 1
Large
companies 14 3 7 4
SMEs 24 16 4 4
Non-
companies 12 10 2
Clusters 4 1 1 2
Eligible participants for this platform have to be entities headquartered in Vietnam Japan one
of the 27 EU Member States or a country participating in the former COSME Programme
12
EXECUTIVE SUMMARY p4
CONTEXT p6
OUTLINE p7
NEXT STEPS p8
ANNEX 1 PROGRAMME p9
ANNEX 2 EVENTrsquoS LEAFLET p10
ANNEX 3 PLATFORMrsquoS HOMEPAGE p11
ANNEX 4 INFORMATION ABOUT THE TYPES OF PARTICIPANTS p12
TABLE OF CONTENTS
3
EXECUTIVE SUMMARY (12)
Context
Taking into account important business trends over the last years and following the signature of
the Partnership on sustainable connectivity and quality infrastructure between the EU and Japan
in 2019 and the EU Japan Green Alliance the EU Japan Centre for Industrial Cooperation has
undertaken business support activities to facilitate the connection between EU and Japanese
companies for joint projects in and with Africa Southeast Asia and Latin America
About the EU-Japan Centrersquos initiative
The EU-Japan Centre has more than 10 years of experience in supporting business cooperation
between EU and Japanese companies via the Enterprise Europe Network (EEN) It is now
extending its expertise to promote new business opportunities in Vietnam and with Vietnamese
partners with a helpdesk fully dedicated to support EU-Japan partnerships with Southeast Asia
Africa and Latin America
About the EU-Japan Business Matchmaking with Vietnam
To support EU-Japan-Vietnam tripartite business cooperation the EU-Japan Centre organised a
kick-off event from 7 to 9 March 2022 launching the one-year platform ldquoEU-Japan business
matchmaking with Vietnamrdquo
This kick-off event included a webinar presenting the initiative and a two-day virtual business
matchmaking As part of the Team Europe approach the EU-Japan Centre worked closely with EU
Member Statesrsquo Trade Promotion Organisations and EU Embassies in Japan
While business cooperation between EU and Japanese companies in Europe or in Japan is a
concept that is widely understood the concept of tripartite business cooperation between EU and
Japanese companies in Vietnam and with Vietnamese partners is not widely known yet The EU-
Japan Centre and its partners aim at promoting opportunities for tripartite business cooperation
thanks to this one-year platform Throughout the year the platform will include several webinars
and business matchmaking sessions to showcase opportunities and encourage the connection
between EU Japanese and Vietnamese companies for trilateral projects in Vietnam
Possible areas of cooperation
The EU and Japan both agreed to cooperate with partner countries including in ASEAN in
improving connectivity in energy transport and digital projects as well as in projects contributing
to carbon neutrality and sustainable development
As for the EU-Japan Business Matchmaking with Vietnam after consultation with partners in
Vietnam Japan and the EU four areas of activity were chosen for target areas of cooperation on
the platform infrastructure manufacturing smart city and green technology
Benefits of EU-Japan-Vietnam business cooperation
The above sectors have the potential to create windows for opportunity for EU-Japan-Vietnam
consortia in which each company can leverage their competitive advantage such as a technology
market intelligence a subsidiary or existing network to achieve a joint project
Vietnam is a market that is being increasingly attractive for both Japanese and EU companies It
has a free trade agreement with both the EU and Japan and is being considered more and more
as a good and stable alternative to China for foreign companies wishing to undertake activities in
Asia 4
EXECUTIVE SUMMARY (22)
Possible synergies between the EU and Japan joint funding
Funding is important for both EU and Japanese companies when discussing possible joint projects
in a foreign market This is why synergies between EU and Japanese funding entities to create
joint funding would facilitate business cooperation between EU and Japanese companies in
Southeast Asia Several EU and Japanese banks or funding agencies have signed Memorandum
of Understandings to this effect However the implementation of these MoUs has not been
completed yet leaving possible EU-Japan joint funding in the pipeline
Lessons learned
The EU-Japan Centrersquos business matchmaking support for EU and Japanese companies in and
with Vietnam is a pilot initiative that started in March 2022 with the launch of the EU-Japan
business matchmaking with Vietnam platform
Following the kick-off event launching the platform several lessons learned and key points can
already be highlighted to better prepare future activities
bull The trilateral dimension of EU-Japan-Vietnam business cooperation is important EU and
Japanese companies collaborate in Vietnam and with Vietnamese partners from the public
and private sectors
bull Cooperation with partners in Vietnam Japan and the EU such as chambers of commerce
investment and trade agencies municipalities and the Enterprise Europe Network (EEN) was
crucial to ensure the visibility of the kick-off event and will be important again for future
events
bull The language barrier can be a challenge for EU Japanese and Vietnamese companies to
discuss possible cooperation While companies interested in finding international partners
should ideally appoint staff speaking English or the language of the target foreign market the
use of interpretation services was also appreciated by participants attending the kick-off
webinar organised by the EU-Japan Centre
bull An important lesson learned is that the concept of EU-Japan-Vietnam trilateral business
cooperation is not widely known yet Most companies and business support organisations are
more familiar with traditional bilateral cooperation However trilateral cooperation can
respond to the needs of the Vietnamese market by using the expertise of international
stakeholders from Japan and the EU in addition to local experts in Vietnam For example
many infrastructure and smart city projects are undertaken by international consortia
Therefore the concept of tripartite business cooperation needs to be further promoted
explained and illustrated by success stories To address this challenge the EU-Japan Centre
plans to organise more events and webinars to raise awareness on opportunities and success
stories
A least 4 MoUs were signed on this matter (1) MoU between the European Investment Bank (EIB) and the Japan International
Cooperation Agency (JICA) in 2019 (2) MoU between the EIB and the Japan Bank for International Cooperation (JBIC) in 2018 which was
extended in 2021 (3) MoU between the EIB and Nippon Export and Investment Insurance (NEXI) in 2018 (4) MoU between the European
Bank for Reconstruction and Development (EBRD) and NEXI in 2020 5
CONTEXT
General context
Following the signature of the Partnership on sustainable connectivity and quality infrastructure
between the EU and Japan in 2019 and the commitment from the EU and Japan to form a Green
Alliance the EU-Japan Centre for Industrial Cooperation has undertaken business support
activities to facilitate the connection between EU and Japanese companies for joint projects in and
with Africa Southeast Asia and Latin America
Substantial data show that tripartite business cooperation in and with Southeast Asia Africa and
Latin America is a growing trend that opens many business opportunities in untapped markets
More information on this topic can be found belowbull Overview of the conference ldquoEU-Japan business collaborations in third marketsrdquo organised by the EU-Japan
Centre in 2019
bull Report ldquoAnalysis of EU-Japan business cooperation in third countriesrdquo published by the EU-Japan Centre in
2020
bull French Japanese Business Summit 2020 focusing on ldquoGrowth opportunities in Africa towards new
partnershipsrdquo
bull Report ldquoEU-Japan business cooperation in third markets ndash Focus on the digital economyrdquo published by the
EU-Japan Centre in 2021
bull Event report about the involvement of the EU-Japan Centre at the Japan-Africa Business Forum 2021
bull Annual report ldquoEconomic outlook ndash German Business in Japanrdquo published by the German Chamber of
Commerce and Industry in Japan (AHK Japan) The chapter ldquoBusiness in third marketsrdquo presents key numbers
about business cooperation between German and Japanese companies outside Germany and Japan Read the
report for 2018 2019 2020 and 2021
bull EU-Japan-Africa Mission 2022 Report available here
bull Case studies of trilateral business cooperation between Africa the EU and Japan available here
EU-Japan-Vietnam tripartite business cooperation
After successful experiences in supporting matchmaking activities between EU Japanese and
African companies during the 3rd Japan-Africa Business Forum and the 7th EU-Africa Business
Forum the EU-Japan Centre has extended its scope to Southeast Asia
A pilot initiative to support EU-Japan-Vietnam tripartite business cooperation was launched in
March 2022 with the one-year platform EU-Japan business matchmaking with Vietnam
The kick-off event launching this one-year platform included a webinar and two days of virtual
business matchmaking for registered participants The full programme of the event is available
here and the recording of the webinar is available here
The EU-Japan Centre has substantial experience in organising matchmaking events between EU
and Japanese companies via the Enterprise Europe Network (EEN) and it is now extending its
expertise to promote new business opportunities in Vietnam and with Vietnamese partners
In April 2022 the EU-Japan Centre launched a new helpdesk supporting and promoting EU-
Japan partnerships with Southeast Asia Africa and Latin America This helpdesk will organise
other events of the EU-Japan-Vietnam platform to showcase more opportunities for cooperation
and encourage the connection between EU Japanese and Vietnamese companies for trilateral
projects in Vietnam
6
OUTLINE
Contents
1 webinar
2-day virtual matchmaking
ObjectiveSupport the connection between EU
Japanese and Vietnamese companies
and organisations interested in
trilateral business cooperation for joint
projects in Vietnam
Target business segments
Ico
ns
mad
e b
yFre
ep
ikfr
om
ww
wfla
tico
nc
om
Infrastructure Manufacturing Smart CityGreen
technology
Format
Fully virtual
httpseu-japan-vietnam-2022b2matchiohome
From 7 to 9 March 2022 the EU-Japan Centre for Industrial Cooperation organised a kick-off
event launching the 1-year platform ldquoEU-Japan business matchmaking with Vietnamrdquo
Output
bull 1 webinar that gathered 30 attendees ndash Recording available here
bull 2-day virtual business matchmaking with 19 meetings arranged
bull 69 individual participants representing 54 companiesorganisations
bull Feedback shows that 50 of the meetings could result in ldquopossible cooperationrdquo
bull Increased visibility of Vietnam-EU-Japan tripartite business cooperation
EU participants taking part in the event
Belgium Greece Germany Lithuania Spain Hungary Estonia
Portugal Sweden Romania
7
The EU-Japan Centre will follow up with the participants of the business matchmaking event and
provide further support if requested
The virtual platform ldquoEU-Japan Business Matchmaking with Vietnamrdquo will be open for one year
Registration for eligible companies and organisations will be possible throughout the year and
registered participants will be able to arrange meetings with other participants at any time of their
convenience
Other events will be organised on the platform to showcase more opportunities for cooperation
Business matchmaking sessions will be organised to foster the connection between EU Japanese
and Vietnamese companies to discuss trilateral projects in Vietnam The EU-Japan Centre
considers organising a second event on the platform around mid-2022
Because the concept of EU-Japan-Vietnam trilateral business cooperation is not widely known yet
it needs to be further promoted explained and illustrated by success stories
bull Future events organised on the platform will also aim at further promoting the business trend
of EU-Japan-Vietnam trilateral business cooperation
bull The EU-Japan Centre considers creating a list of case studies of Vietnam-EU-Japan trilateral
business cooperation that would be available on its website
The EU-Japan Centre will keep working on supporting EU-Japan business cooperation in Vietnam
and with Vietnamese partners from the public and private sectors
8
NEXT STEPS
ANNEX 1 PROGRAMME
The full programme of the event is available here
9
ANNEX 2 EVENTrsquoS LEAFLET
10
ANNEX 3 PLATFORMrsquoS HOMEPAGE
The platform is accessible here httpseu-japan-vietnam-2022b2matchiohome
11
ANNEX 4 INFORMATION ABOUT THE TYPES OF PARTICIPANTS
Participants Total
EU COSME
Participants
Japanese
Participants
Vietnamese
Participants
54 companies
organisations
(represented
by 69
individual
participants)
30 14 10
Austria 1
Belgium 14
Czech Rep 1
Estonia 1
France 2
Greece 1
Hungary 3
Lithuania 1
Portugal 1
Romania 1
Spain 2
Sweden 1
Ukraine 1
Large
companies 14 3 7 4
SMEs 24 16 4 4
Non-
companies 12 10 2
Clusters 4 1 1 2
Eligible participants for this platform have to be entities headquartered in Vietnam Japan one
of the 27 EU Member States or a country participating in the former COSME Programme
12
EXECUTIVE SUMMARY (12)
Context
Taking into account important business trends over the last years and following the signature of
the Partnership on sustainable connectivity and quality infrastructure between the EU and Japan
in 2019 and the EU Japan Green Alliance the EU Japan Centre for Industrial Cooperation has
undertaken business support activities to facilitate the connection between EU and Japanese
companies for joint projects in and with Africa Southeast Asia and Latin America
About the EU-Japan Centrersquos initiative
The EU-Japan Centre has more than 10 years of experience in supporting business cooperation
between EU and Japanese companies via the Enterprise Europe Network (EEN) It is now
extending its expertise to promote new business opportunities in Vietnam and with Vietnamese
partners with a helpdesk fully dedicated to support EU-Japan partnerships with Southeast Asia
Africa and Latin America
About the EU-Japan Business Matchmaking with Vietnam
To support EU-Japan-Vietnam tripartite business cooperation the EU-Japan Centre organised a
kick-off event from 7 to 9 March 2022 launching the one-year platform ldquoEU-Japan business
matchmaking with Vietnamrdquo
This kick-off event included a webinar presenting the initiative and a two-day virtual business
matchmaking As part of the Team Europe approach the EU-Japan Centre worked closely with EU
Member Statesrsquo Trade Promotion Organisations and EU Embassies in Japan
While business cooperation between EU and Japanese companies in Europe or in Japan is a
concept that is widely understood the concept of tripartite business cooperation between EU and
Japanese companies in Vietnam and with Vietnamese partners is not widely known yet The EU-
Japan Centre and its partners aim at promoting opportunities for tripartite business cooperation
thanks to this one-year platform Throughout the year the platform will include several webinars
and business matchmaking sessions to showcase opportunities and encourage the connection
between EU Japanese and Vietnamese companies for trilateral projects in Vietnam
Possible areas of cooperation
The EU and Japan both agreed to cooperate with partner countries including in ASEAN in
improving connectivity in energy transport and digital projects as well as in projects contributing
to carbon neutrality and sustainable development
As for the EU-Japan Business Matchmaking with Vietnam after consultation with partners in
Vietnam Japan and the EU four areas of activity were chosen for target areas of cooperation on
the platform infrastructure manufacturing smart city and green technology
Benefits of EU-Japan-Vietnam business cooperation
The above sectors have the potential to create windows for opportunity for EU-Japan-Vietnam
consortia in which each company can leverage their competitive advantage such as a technology
market intelligence a subsidiary or existing network to achieve a joint project
Vietnam is a market that is being increasingly attractive for both Japanese and EU companies It
has a free trade agreement with both the EU and Japan and is being considered more and more
as a good and stable alternative to China for foreign companies wishing to undertake activities in
Asia 4
EXECUTIVE SUMMARY (22)
Possible synergies between the EU and Japan joint funding
Funding is important for both EU and Japanese companies when discussing possible joint projects
in a foreign market This is why synergies between EU and Japanese funding entities to create
joint funding would facilitate business cooperation between EU and Japanese companies in
Southeast Asia Several EU and Japanese banks or funding agencies have signed Memorandum
of Understandings to this effect However the implementation of these MoUs has not been
completed yet leaving possible EU-Japan joint funding in the pipeline
Lessons learned
The EU-Japan Centrersquos business matchmaking support for EU and Japanese companies in and
with Vietnam is a pilot initiative that started in March 2022 with the launch of the EU-Japan
business matchmaking with Vietnam platform
Following the kick-off event launching the platform several lessons learned and key points can
already be highlighted to better prepare future activities
bull The trilateral dimension of EU-Japan-Vietnam business cooperation is important EU and
Japanese companies collaborate in Vietnam and with Vietnamese partners from the public
and private sectors
bull Cooperation with partners in Vietnam Japan and the EU such as chambers of commerce
investment and trade agencies municipalities and the Enterprise Europe Network (EEN) was
crucial to ensure the visibility of the kick-off event and will be important again for future
events
bull The language barrier can be a challenge for EU Japanese and Vietnamese companies to
discuss possible cooperation While companies interested in finding international partners
should ideally appoint staff speaking English or the language of the target foreign market the
use of interpretation services was also appreciated by participants attending the kick-off
webinar organised by the EU-Japan Centre
bull An important lesson learned is that the concept of EU-Japan-Vietnam trilateral business
cooperation is not widely known yet Most companies and business support organisations are
more familiar with traditional bilateral cooperation However trilateral cooperation can
respond to the needs of the Vietnamese market by using the expertise of international
stakeholders from Japan and the EU in addition to local experts in Vietnam For example
many infrastructure and smart city projects are undertaken by international consortia
Therefore the concept of tripartite business cooperation needs to be further promoted
explained and illustrated by success stories To address this challenge the EU-Japan Centre
plans to organise more events and webinars to raise awareness on opportunities and success
stories
A least 4 MoUs were signed on this matter (1) MoU between the European Investment Bank (EIB) and the Japan International
Cooperation Agency (JICA) in 2019 (2) MoU between the EIB and the Japan Bank for International Cooperation (JBIC) in 2018 which was
extended in 2021 (3) MoU between the EIB and Nippon Export and Investment Insurance (NEXI) in 2018 (4) MoU between the European
Bank for Reconstruction and Development (EBRD) and NEXI in 2020 5
CONTEXT
General context
Following the signature of the Partnership on sustainable connectivity and quality infrastructure
between the EU and Japan in 2019 and the commitment from the EU and Japan to form a Green
Alliance the EU-Japan Centre for Industrial Cooperation has undertaken business support
activities to facilitate the connection between EU and Japanese companies for joint projects in and
with Africa Southeast Asia and Latin America
Substantial data show that tripartite business cooperation in and with Southeast Asia Africa and
Latin America is a growing trend that opens many business opportunities in untapped markets
More information on this topic can be found belowbull Overview of the conference ldquoEU-Japan business collaborations in third marketsrdquo organised by the EU-Japan
Centre in 2019
bull Report ldquoAnalysis of EU-Japan business cooperation in third countriesrdquo published by the EU-Japan Centre in
2020
bull French Japanese Business Summit 2020 focusing on ldquoGrowth opportunities in Africa towards new
partnershipsrdquo
bull Report ldquoEU-Japan business cooperation in third markets ndash Focus on the digital economyrdquo published by the
EU-Japan Centre in 2021
bull Event report about the involvement of the EU-Japan Centre at the Japan-Africa Business Forum 2021
bull Annual report ldquoEconomic outlook ndash German Business in Japanrdquo published by the German Chamber of
Commerce and Industry in Japan (AHK Japan) The chapter ldquoBusiness in third marketsrdquo presents key numbers
about business cooperation between German and Japanese companies outside Germany and Japan Read the
report for 2018 2019 2020 and 2021
bull EU-Japan-Africa Mission 2022 Report available here
bull Case studies of trilateral business cooperation between Africa the EU and Japan available here
EU-Japan-Vietnam tripartite business cooperation
After successful experiences in supporting matchmaking activities between EU Japanese and
African companies during the 3rd Japan-Africa Business Forum and the 7th EU-Africa Business
Forum the EU-Japan Centre has extended its scope to Southeast Asia
A pilot initiative to support EU-Japan-Vietnam tripartite business cooperation was launched in
March 2022 with the one-year platform EU-Japan business matchmaking with Vietnam
The kick-off event launching this one-year platform included a webinar and two days of virtual
business matchmaking for registered participants The full programme of the event is available
here and the recording of the webinar is available here
The EU-Japan Centre has substantial experience in organising matchmaking events between EU
and Japanese companies via the Enterprise Europe Network (EEN) and it is now extending its
expertise to promote new business opportunities in Vietnam and with Vietnamese partners
In April 2022 the EU-Japan Centre launched a new helpdesk supporting and promoting EU-
Japan partnerships with Southeast Asia Africa and Latin America This helpdesk will organise
other events of the EU-Japan-Vietnam platform to showcase more opportunities for cooperation
and encourage the connection between EU Japanese and Vietnamese companies for trilateral
projects in Vietnam
6
OUTLINE
Contents
1 webinar
2-day virtual matchmaking
ObjectiveSupport the connection between EU
Japanese and Vietnamese companies
and organisations interested in
trilateral business cooperation for joint
projects in Vietnam
Target business segments
Ico
ns
mad
e b
yFre
ep
ikfr
om
ww
wfla
tico
nc
om
Infrastructure Manufacturing Smart CityGreen
technology
Format
Fully virtual
httpseu-japan-vietnam-2022b2matchiohome
From 7 to 9 March 2022 the EU-Japan Centre for Industrial Cooperation organised a kick-off
event launching the 1-year platform ldquoEU-Japan business matchmaking with Vietnamrdquo
Output
bull 1 webinar that gathered 30 attendees ndash Recording available here
bull 2-day virtual business matchmaking with 19 meetings arranged
bull 69 individual participants representing 54 companiesorganisations
bull Feedback shows that 50 of the meetings could result in ldquopossible cooperationrdquo
bull Increased visibility of Vietnam-EU-Japan tripartite business cooperation
EU participants taking part in the event
Belgium Greece Germany Lithuania Spain Hungary Estonia
Portugal Sweden Romania
7
The EU-Japan Centre will follow up with the participants of the business matchmaking event and
provide further support if requested
The virtual platform ldquoEU-Japan Business Matchmaking with Vietnamrdquo will be open for one year
Registration for eligible companies and organisations will be possible throughout the year and
registered participants will be able to arrange meetings with other participants at any time of their
convenience
Other events will be organised on the platform to showcase more opportunities for cooperation
Business matchmaking sessions will be organised to foster the connection between EU Japanese
and Vietnamese companies to discuss trilateral projects in Vietnam The EU-Japan Centre
considers organising a second event on the platform around mid-2022
Because the concept of EU-Japan-Vietnam trilateral business cooperation is not widely known yet
it needs to be further promoted explained and illustrated by success stories
bull Future events organised on the platform will also aim at further promoting the business trend
of EU-Japan-Vietnam trilateral business cooperation
bull The EU-Japan Centre considers creating a list of case studies of Vietnam-EU-Japan trilateral
business cooperation that would be available on its website
The EU-Japan Centre will keep working on supporting EU-Japan business cooperation in Vietnam
and with Vietnamese partners from the public and private sectors
8
NEXT STEPS
ANNEX 1 PROGRAMME
The full programme of the event is available here
9
ANNEX 2 EVENTrsquoS LEAFLET
10
ANNEX 3 PLATFORMrsquoS HOMEPAGE
The platform is accessible here httpseu-japan-vietnam-2022b2matchiohome
11
ANNEX 4 INFORMATION ABOUT THE TYPES OF PARTICIPANTS
Participants Total
EU COSME
Participants
Japanese
Participants
Vietnamese
Participants
54 companies
organisations
(represented
by 69
individual
participants)
30 14 10
Austria 1
Belgium 14
Czech Rep 1
Estonia 1
France 2
Greece 1
Hungary 3
Lithuania 1
Portugal 1
Romania 1
Spain 2
Sweden 1
Ukraine 1
Large
companies 14 3 7 4
SMEs 24 16 4 4
Non-
companies 12 10 2
Clusters 4 1 1 2
Eligible participants for this platform have to be entities headquartered in Vietnam Japan one
of the 27 EU Member States or a country participating in the former COSME Programme
12
EXECUTIVE SUMMARY (22)
Possible synergies between the EU and Japan joint funding
Funding is important for both EU and Japanese companies when discussing possible joint projects
in a foreign market This is why synergies between EU and Japanese funding entities to create
joint funding would facilitate business cooperation between EU and Japanese companies in
Southeast Asia Several EU and Japanese banks or funding agencies have signed Memorandum
of Understandings to this effect However the implementation of these MoUs has not been
completed yet leaving possible EU-Japan joint funding in the pipeline
Lessons learned
The EU-Japan Centrersquos business matchmaking support for EU and Japanese companies in and
with Vietnam is a pilot initiative that started in March 2022 with the launch of the EU-Japan
business matchmaking with Vietnam platform
Following the kick-off event launching the platform several lessons learned and key points can
already be highlighted to better prepare future activities
bull The trilateral dimension of EU-Japan-Vietnam business cooperation is important EU and
Japanese companies collaborate in Vietnam and with Vietnamese partners from the public
and private sectors
bull Cooperation with partners in Vietnam Japan and the EU such as chambers of commerce
investment and trade agencies municipalities and the Enterprise Europe Network (EEN) was
crucial to ensure the visibility of the kick-off event and will be important again for future
events
bull The language barrier can be a challenge for EU Japanese and Vietnamese companies to
discuss possible cooperation While companies interested in finding international partners
should ideally appoint staff speaking English or the language of the target foreign market the
use of interpretation services was also appreciated by participants attending the kick-off
webinar organised by the EU-Japan Centre
bull An important lesson learned is that the concept of EU-Japan-Vietnam trilateral business
cooperation is not widely known yet Most companies and business support organisations are
more familiar with traditional bilateral cooperation However trilateral cooperation can
respond to the needs of the Vietnamese market by using the expertise of international
stakeholders from Japan and the EU in addition to local experts in Vietnam For example
many infrastructure and smart city projects are undertaken by international consortia
Therefore the concept of tripartite business cooperation needs to be further promoted
explained and illustrated by success stories To address this challenge the EU-Japan Centre
plans to organise more events and webinars to raise awareness on opportunities and success
stories
A least 4 MoUs were signed on this matter (1) MoU between the European Investment Bank (EIB) and the Japan International
Cooperation Agency (JICA) in 2019 (2) MoU between the EIB and the Japan Bank for International Cooperation (JBIC) in 2018 which was
extended in 2021 (3) MoU between the EIB and Nippon Export and Investment Insurance (NEXI) in 2018 (4) MoU between the European
Bank for Reconstruction and Development (EBRD) and NEXI in 2020 5
CONTEXT
General context
Following the signature of the Partnership on sustainable connectivity and quality infrastructure
between the EU and Japan in 2019 and the commitment from the EU and Japan to form a Green
Alliance the EU-Japan Centre for Industrial Cooperation has undertaken business support
activities to facilitate the connection between EU and Japanese companies for joint projects in and
with Africa Southeast Asia and Latin America
Substantial data show that tripartite business cooperation in and with Southeast Asia Africa and
Latin America is a growing trend that opens many business opportunities in untapped markets
More information on this topic can be found belowbull Overview of the conference ldquoEU-Japan business collaborations in third marketsrdquo organised by the EU-Japan
Centre in 2019
bull Report ldquoAnalysis of EU-Japan business cooperation in third countriesrdquo published by the EU-Japan Centre in
2020
bull French Japanese Business Summit 2020 focusing on ldquoGrowth opportunities in Africa towards new
partnershipsrdquo
bull Report ldquoEU-Japan business cooperation in third markets ndash Focus on the digital economyrdquo published by the
EU-Japan Centre in 2021
bull Event report about the involvement of the EU-Japan Centre at the Japan-Africa Business Forum 2021
bull Annual report ldquoEconomic outlook ndash German Business in Japanrdquo published by the German Chamber of
Commerce and Industry in Japan (AHK Japan) The chapter ldquoBusiness in third marketsrdquo presents key numbers
about business cooperation between German and Japanese companies outside Germany and Japan Read the
report for 2018 2019 2020 and 2021
bull EU-Japan-Africa Mission 2022 Report available here
bull Case studies of trilateral business cooperation between Africa the EU and Japan available here
EU-Japan-Vietnam tripartite business cooperation
After successful experiences in supporting matchmaking activities between EU Japanese and
African companies during the 3rd Japan-Africa Business Forum and the 7th EU-Africa Business
Forum the EU-Japan Centre has extended its scope to Southeast Asia
A pilot initiative to support EU-Japan-Vietnam tripartite business cooperation was launched in
March 2022 with the one-year platform EU-Japan business matchmaking with Vietnam
The kick-off event launching this one-year platform included a webinar and two days of virtual
business matchmaking for registered participants The full programme of the event is available
here and the recording of the webinar is available here
The EU-Japan Centre has substantial experience in organising matchmaking events between EU
and Japanese companies via the Enterprise Europe Network (EEN) and it is now extending its
expertise to promote new business opportunities in Vietnam and with Vietnamese partners
In April 2022 the EU-Japan Centre launched a new helpdesk supporting and promoting EU-
Japan partnerships with Southeast Asia Africa and Latin America This helpdesk will organise
other events of the EU-Japan-Vietnam platform to showcase more opportunities for cooperation
and encourage the connection between EU Japanese and Vietnamese companies for trilateral
projects in Vietnam
6
OUTLINE
Contents
1 webinar
2-day virtual matchmaking
ObjectiveSupport the connection between EU
Japanese and Vietnamese companies
and organisations interested in
trilateral business cooperation for joint
projects in Vietnam
Target business segments
Ico
ns
mad
e b
yFre
ep
ikfr
om
ww
wfla
tico
nc
om
Infrastructure Manufacturing Smart CityGreen
technology
Format
Fully virtual
httpseu-japan-vietnam-2022b2matchiohome
From 7 to 9 March 2022 the EU-Japan Centre for Industrial Cooperation organised a kick-off
event launching the 1-year platform ldquoEU-Japan business matchmaking with Vietnamrdquo
Output
bull 1 webinar that gathered 30 attendees ndash Recording available here
bull 2-day virtual business matchmaking with 19 meetings arranged
bull 69 individual participants representing 54 companiesorganisations
bull Feedback shows that 50 of the meetings could result in ldquopossible cooperationrdquo
bull Increased visibility of Vietnam-EU-Japan tripartite business cooperation
EU participants taking part in the event
Belgium Greece Germany Lithuania Spain Hungary Estonia
Portugal Sweden Romania
7
The EU-Japan Centre will follow up with the participants of the business matchmaking event and
provide further support if requested
The virtual platform ldquoEU-Japan Business Matchmaking with Vietnamrdquo will be open for one year
Registration for eligible companies and organisations will be possible throughout the year and
registered participants will be able to arrange meetings with other participants at any time of their
convenience
Other events will be organised on the platform to showcase more opportunities for cooperation
Business matchmaking sessions will be organised to foster the connection between EU Japanese
and Vietnamese companies to discuss trilateral projects in Vietnam The EU-Japan Centre
considers organising a second event on the platform around mid-2022
Because the concept of EU-Japan-Vietnam trilateral business cooperation is not widely known yet
it needs to be further promoted explained and illustrated by success stories
bull Future events organised on the platform will also aim at further promoting the business trend
of EU-Japan-Vietnam trilateral business cooperation
bull The EU-Japan Centre considers creating a list of case studies of Vietnam-EU-Japan trilateral
business cooperation that would be available on its website
The EU-Japan Centre will keep working on supporting EU-Japan business cooperation in Vietnam
and with Vietnamese partners from the public and private sectors
8
NEXT STEPS
ANNEX 1 PROGRAMME
The full programme of the event is available here
9
ANNEX 2 EVENTrsquoS LEAFLET
10
ANNEX 3 PLATFORMrsquoS HOMEPAGE
The platform is accessible here httpseu-japan-vietnam-2022b2matchiohome
11
ANNEX 4 INFORMATION ABOUT THE TYPES OF PARTICIPANTS
Participants Total
EU COSME
Participants
Japanese
Participants
Vietnamese
Participants
54 companies
organisations
(represented
by 69
individual
participants)
30 14 10
Austria 1
Belgium 14
Czech Rep 1
Estonia 1
France 2
Greece 1
Hungary 3
Lithuania 1
Portugal 1
Romania 1
Spain 2
Sweden 1
Ukraine 1
Large
companies 14 3 7 4
SMEs 24 16 4 4
Non-
companies 12 10 2
Clusters 4 1 1 2
Eligible participants for this platform have to be entities headquartered in Vietnam Japan one
of the 27 EU Member States or a country participating in the former COSME Programme
12
CONTEXT
General context
Following the signature of the Partnership on sustainable connectivity and quality infrastructure
between the EU and Japan in 2019 and the commitment from the EU and Japan to form a Green
Alliance the EU-Japan Centre for Industrial Cooperation has undertaken business support
activities to facilitate the connection between EU and Japanese companies for joint projects in and
with Africa Southeast Asia and Latin America
Substantial data show that tripartite business cooperation in and with Southeast Asia Africa and
Latin America is a growing trend that opens many business opportunities in untapped markets
More information on this topic can be found belowbull Overview of the conference ldquoEU-Japan business collaborations in third marketsrdquo organised by the EU-Japan
Centre in 2019
bull Report ldquoAnalysis of EU-Japan business cooperation in third countriesrdquo published by the EU-Japan Centre in
2020
bull French Japanese Business Summit 2020 focusing on ldquoGrowth opportunities in Africa towards new
partnershipsrdquo
bull Report ldquoEU-Japan business cooperation in third markets ndash Focus on the digital economyrdquo published by the
EU-Japan Centre in 2021
bull Event report about the involvement of the EU-Japan Centre at the Japan-Africa Business Forum 2021
bull Annual report ldquoEconomic outlook ndash German Business in Japanrdquo published by the German Chamber of
Commerce and Industry in Japan (AHK Japan) The chapter ldquoBusiness in third marketsrdquo presents key numbers
about business cooperation between German and Japanese companies outside Germany and Japan Read the
report for 2018 2019 2020 and 2021
bull EU-Japan-Africa Mission 2022 Report available here
bull Case studies of trilateral business cooperation between Africa the EU and Japan available here
EU-Japan-Vietnam tripartite business cooperation
After successful experiences in supporting matchmaking activities between EU Japanese and
African companies during the 3rd Japan-Africa Business Forum and the 7th EU-Africa Business
Forum the EU-Japan Centre has extended its scope to Southeast Asia
A pilot initiative to support EU-Japan-Vietnam tripartite business cooperation was launched in
March 2022 with the one-year platform EU-Japan business matchmaking with Vietnam
The kick-off event launching this one-year platform included a webinar and two days of virtual
business matchmaking for registered participants The full programme of the event is available
here and the recording of the webinar is available here
The EU-Japan Centre has substantial experience in organising matchmaking events between EU
and Japanese companies via the Enterprise Europe Network (EEN) and it is now extending its
expertise to promote new business opportunities in Vietnam and with Vietnamese partners
In April 2022 the EU-Japan Centre launched a new helpdesk supporting and promoting EU-
Japan partnerships with Southeast Asia Africa and Latin America This helpdesk will organise
other events of the EU-Japan-Vietnam platform to showcase more opportunities for cooperation
and encourage the connection between EU Japanese and Vietnamese companies for trilateral
projects in Vietnam
6
OUTLINE
Contents
1 webinar
2-day virtual matchmaking
ObjectiveSupport the connection between EU
Japanese and Vietnamese companies
and organisations interested in
trilateral business cooperation for joint
projects in Vietnam
Target business segments
Ico
ns
mad
e b
yFre
ep
ikfr
om
ww
wfla
tico
nc
om
Infrastructure Manufacturing Smart CityGreen
technology
Format
Fully virtual
httpseu-japan-vietnam-2022b2matchiohome
From 7 to 9 March 2022 the EU-Japan Centre for Industrial Cooperation organised a kick-off
event launching the 1-year platform ldquoEU-Japan business matchmaking with Vietnamrdquo
Output
bull 1 webinar that gathered 30 attendees ndash Recording available here
bull 2-day virtual business matchmaking with 19 meetings arranged
bull 69 individual participants representing 54 companiesorganisations
bull Feedback shows that 50 of the meetings could result in ldquopossible cooperationrdquo
bull Increased visibility of Vietnam-EU-Japan tripartite business cooperation
EU participants taking part in the event
Belgium Greece Germany Lithuania Spain Hungary Estonia
Portugal Sweden Romania
7
The EU-Japan Centre will follow up with the participants of the business matchmaking event and
provide further support if requested
The virtual platform ldquoEU-Japan Business Matchmaking with Vietnamrdquo will be open for one year
Registration for eligible companies and organisations will be possible throughout the year and
registered participants will be able to arrange meetings with other participants at any time of their
convenience
Other events will be organised on the platform to showcase more opportunities for cooperation
Business matchmaking sessions will be organised to foster the connection between EU Japanese
and Vietnamese companies to discuss trilateral projects in Vietnam The EU-Japan Centre
considers organising a second event on the platform around mid-2022
Because the concept of EU-Japan-Vietnam trilateral business cooperation is not widely known yet
it needs to be further promoted explained and illustrated by success stories
bull Future events organised on the platform will also aim at further promoting the business trend
of EU-Japan-Vietnam trilateral business cooperation
bull The EU-Japan Centre considers creating a list of case studies of Vietnam-EU-Japan trilateral
business cooperation that would be available on its website
The EU-Japan Centre will keep working on supporting EU-Japan business cooperation in Vietnam
and with Vietnamese partners from the public and private sectors
8
NEXT STEPS
ANNEX 1 PROGRAMME
The full programme of the event is available here
9
ANNEX 2 EVENTrsquoS LEAFLET
10
ANNEX 3 PLATFORMrsquoS HOMEPAGE
The platform is accessible here httpseu-japan-vietnam-2022b2matchiohome
11
ANNEX 4 INFORMATION ABOUT THE TYPES OF PARTICIPANTS
Participants Total
EU COSME
Participants
Japanese
Participants
Vietnamese
Participants
54 companies
organisations
(represented
by 69
individual
participants)
30 14 10
Austria 1
Belgium 14
Czech Rep 1
Estonia 1
France 2
Greece 1
Hungary 3
Lithuania 1
Portugal 1
Romania 1
Spain 2
Sweden 1
Ukraine 1
Large
companies 14 3 7 4
SMEs 24 16 4 4
Non-
companies 12 10 2
Clusters 4 1 1 2
Eligible participants for this platform have to be entities headquartered in Vietnam Japan one
of the 27 EU Member States or a country participating in the former COSME Programme
12
OUTLINE
Contents
1 webinar
2-day virtual matchmaking
ObjectiveSupport the connection between EU
Japanese and Vietnamese companies
and organisations interested in
trilateral business cooperation for joint
projects in Vietnam
Target business segments
Ico
ns
mad
e b
yFre
ep
ikfr
om
ww
wfla
tico
nc
om
Infrastructure Manufacturing Smart CityGreen
technology
Format
Fully virtual
httpseu-japan-vietnam-2022b2matchiohome
From 7 to 9 March 2022 the EU-Japan Centre for Industrial Cooperation organised a kick-off
event launching the 1-year platform ldquoEU-Japan business matchmaking with Vietnamrdquo
Output
bull 1 webinar that gathered 30 attendees ndash Recording available here
bull 2-day virtual business matchmaking with 19 meetings arranged
bull 69 individual participants representing 54 companiesorganisations
bull Feedback shows that 50 of the meetings could result in ldquopossible cooperationrdquo
bull Increased visibility of Vietnam-EU-Japan tripartite business cooperation
EU participants taking part in the event
Belgium Greece Germany Lithuania Spain Hungary Estonia
Portugal Sweden Romania
7
The EU-Japan Centre will follow up with the participants of the business matchmaking event and
provide further support if requested
The virtual platform ldquoEU-Japan Business Matchmaking with Vietnamrdquo will be open for one year
Registration for eligible companies and organisations will be possible throughout the year and
registered participants will be able to arrange meetings with other participants at any time of their
convenience
Other events will be organised on the platform to showcase more opportunities for cooperation
Business matchmaking sessions will be organised to foster the connection between EU Japanese
and Vietnamese companies to discuss trilateral projects in Vietnam The EU-Japan Centre
considers organising a second event on the platform around mid-2022
Because the concept of EU-Japan-Vietnam trilateral business cooperation is not widely known yet
it needs to be further promoted explained and illustrated by success stories
bull Future events organised on the platform will also aim at further promoting the business trend
of EU-Japan-Vietnam trilateral business cooperation
bull The EU-Japan Centre considers creating a list of case studies of Vietnam-EU-Japan trilateral
business cooperation that would be available on its website
The EU-Japan Centre will keep working on supporting EU-Japan business cooperation in Vietnam
and with Vietnamese partners from the public and private sectors
8
NEXT STEPS
ANNEX 1 PROGRAMME
The full programme of the event is available here
9
ANNEX 2 EVENTrsquoS LEAFLET
10
ANNEX 3 PLATFORMrsquoS HOMEPAGE
The platform is accessible here httpseu-japan-vietnam-2022b2matchiohome
11
ANNEX 4 INFORMATION ABOUT THE TYPES OF PARTICIPANTS
Participants Total
EU COSME
Participants
Japanese
Participants
Vietnamese
Participants
54 companies
organisations
(represented
by 69
individual
participants)
30 14 10
Austria 1
Belgium 14
Czech Rep 1
Estonia 1
France 2
Greece 1
Hungary 3
Lithuania 1
Portugal 1
Romania 1
Spain 2
Sweden 1
Ukraine 1
Large
companies 14 3 7 4
SMEs 24 16 4 4
Non-
companies 12 10 2
Clusters 4 1 1 2
Eligible participants for this platform have to be entities headquartered in Vietnam Japan one
of the 27 EU Member States or a country participating in the former COSME Programme
12
The EU-Japan Centre will follow up with the participants of the business matchmaking event and
provide further support if requested
The virtual platform ldquoEU-Japan Business Matchmaking with Vietnamrdquo will be open for one year
Registration for eligible companies and organisations will be possible throughout the year and
registered participants will be able to arrange meetings with other participants at any time of their
convenience
Other events will be organised on the platform to showcase more opportunities for cooperation
Business matchmaking sessions will be organised to foster the connection between EU Japanese
and Vietnamese companies to discuss trilateral projects in Vietnam The EU-Japan Centre
considers organising a second event on the platform around mid-2022
Because the concept of EU-Japan-Vietnam trilateral business cooperation is not widely known yet
it needs to be further promoted explained and illustrated by success stories
bull Future events organised on the platform will also aim at further promoting the business trend
of EU-Japan-Vietnam trilateral business cooperation
bull The EU-Japan Centre considers creating a list of case studies of Vietnam-EU-Japan trilateral
business cooperation that would be available on its website
The EU-Japan Centre will keep working on supporting EU-Japan business cooperation in Vietnam
and with Vietnamese partners from the public and private sectors
8
NEXT STEPS
ANNEX 1 PROGRAMME
The full programme of the event is available here
9
ANNEX 2 EVENTrsquoS LEAFLET
10
ANNEX 3 PLATFORMrsquoS HOMEPAGE
The platform is accessible here httpseu-japan-vietnam-2022b2matchiohome
11
ANNEX 4 INFORMATION ABOUT THE TYPES OF PARTICIPANTS
Participants Total
EU COSME
Participants
Japanese
Participants
Vietnamese
Participants
54 companies
organisations
(represented
by 69
individual
participants)
30 14 10
Austria 1
Belgium 14
Czech Rep 1
Estonia 1
France 2
Greece 1
Hungary 3
Lithuania 1
Portugal 1
Romania 1
Spain 2
Sweden 1
Ukraine 1
Large
companies 14 3 7 4
SMEs 24 16 4 4
Non-
companies 12 10 2
Clusters 4 1 1 2
Eligible participants for this platform have to be entities headquartered in Vietnam Japan one
of the 27 EU Member States or a country participating in the former COSME Programme
12
ANNEX 1 PROGRAMME
The full programme of the event is available here
9
ANNEX 2 EVENTrsquoS LEAFLET
10
ANNEX 3 PLATFORMrsquoS HOMEPAGE
The platform is accessible here httpseu-japan-vietnam-2022b2matchiohome
11
ANNEX 4 INFORMATION ABOUT THE TYPES OF PARTICIPANTS
Participants Total
EU COSME
Participants
Japanese
Participants
Vietnamese
Participants
54 companies
organisations
(represented
by 69
individual
participants)
30 14 10
Austria 1
Belgium 14
Czech Rep 1
Estonia 1
France 2
Greece 1
Hungary 3
Lithuania 1
Portugal 1
Romania 1
Spain 2
Sweden 1
Ukraine 1
Large
companies 14 3 7 4
SMEs 24 16 4 4
Non-
companies 12 10 2
Clusters 4 1 1 2
Eligible participants for this platform have to be entities headquartered in Vietnam Japan one
of the 27 EU Member States or a country participating in the former COSME Programme
12
ANNEX 2 EVENTrsquoS LEAFLET
10
ANNEX 3 PLATFORMrsquoS HOMEPAGE
The platform is accessible here httpseu-japan-vietnam-2022b2matchiohome
11
ANNEX 4 INFORMATION ABOUT THE TYPES OF PARTICIPANTS
Participants Total
EU COSME
Participants
Japanese
Participants
Vietnamese
Participants
54 companies
organisations
(represented
by 69
individual
participants)
30 14 10
Austria 1
Belgium 14
Czech Rep 1
Estonia 1
France 2
Greece 1
Hungary 3
Lithuania 1
Portugal 1
Romania 1
Spain 2
Sweden 1
Ukraine 1
Large
companies 14 3 7 4
SMEs 24 16 4 4
Non-
companies 12 10 2
Clusters 4 1 1 2
Eligible participants for this platform have to be entities headquartered in Vietnam Japan one
of the 27 EU Member States or a country participating in the former COSME Programme
12
ANNEX 3 PLATFORMrsquoS HOMEPAGE
The platform is accessible here httpseu-japan-vietnam-2022b2matchiohome
11
ANNEX 4 INFORMATION ABOUT THE TYPES OF PARTICIPANTS
Participants Total
EU COSME
Participants
Japanese
Participants
Vietnamese
Participants
54 companies
organisations
(represented
by 69
individual
participants)
30 14 10
Austria 1
Belgium 14
Czech Rep 1
Estonia 1
France 2
Greece 1
Hungary 3
Lithuania 1
Portugal 1
Romania 1
Spain 2
Sweden 1
Ukraine 1
Large
companies 14 3 7 4
SMEs 24 16 4 4
Non-
companies 12 10 2
Clusters 4 1 1 2
Eligible participants for this platform have to be entities headquartered in Vietnam Japan one
of the 27 EU Member States or a country participating in the former COSME Programme
12
ANNEX 4 INFORMATION ABOUT THE TYPES OF PARTICIPANTS
Participants Total
EU COSME
Participants
Japanese
Participants
Vietnamese
Participants
54 companies
organisations
(represented
by 69
individual
participants)
30 14 10
Austria 1
Belgium 14
Czech Rep 1
Estonia 1
France 2
Greece 1
Hungary 3
Lithuania 1
Portugal 1
Romania 1
Spain 2
Sweden 1
Ukraine 1
Large
companies 14 3 7 4
SMEs 24 16 4 4
Non-
companies 12 10 2
Clusters 4 1 1 2
Eligible participants for this platform have to be entities headquartered in Vietnam Japan one
of the 27 EU Member States or a country participating in the former COSME Programme
12