SURVEY1. What is your age?

2. What café do you use the most?

3. Why do you use it?

4. What type of 'hot drink' would you be likely to buy?

5. What type of 'cold drink' would you be likely to buy?

6. What food would you prefer to buy?

7. What is your favourite ice-cream flavour?

8. How much would you expect a 'hot drink' to cost e.g. tea/coffee?

9. How much would you expect a 'cold drink' to cost e.g. ice tea/fruit drink?

10. How much do you usually spend on a visit to a café?

Key PointersKnow yourselfKnow your marketKnow your customersKnow your locationKnow your menuKnow your financialsKnow your resourcesKnow your brand and promotion

Know yourselfWhy a coffee shop

What is your USPWhat is your short term and long term goalWhat if the start-up fails

Know your marketWho and what are

you dealing with

How large is

the competit

ionHow many competitors are there

How are they

flourishing

Know your customers

Who are the

customers

What is their income group

What is their age

groups

What is their

frequency and time of visit to

the market

Type of customer

s: College students

, families, old aged

people

How long will they stay

Know your locationVisibility

How much space do you need

What kind of sitting arrangement have to planned

What is the best geography in the city

Is it near a college, market place, mall, corporate office, etc.

Know your menuDo you have a unique blend

Beverage-led or food-led

variety of coffee servings

What feel do you want to create

FinancialsHow much does it cost

Who will finance

Where and how much funds will be borrowed

What will be major costs (fixed/ variable costs)

How much should be earned to break-even

Pricing of products

Equipments to be purchased

Resources Coffee beans vendor

Other suppliers of raw material

How much inventory

What type of sitting arrangement (furniture)People resources (chefs, service, cleaning, training & development)Overall ambience, comfort levels, music, entertainment

Brand promotionWhat’s in a name

Transferring

perceived value

Sales and

service attitude

Marketing

efforts