Chinese entrepreneurs in Western Australia - the role of networking in their business success -...
Transcript of Chinese entrepreneurs in Western Australia - the role of networking in their business success -...
Maureen Boland student number 16914292
Master by Research in Commerce Thesis proposal
The University of Western Australia
CHINESE ENTREPRENEURS IN WESTERN AUSTRALIA: THE ROLE OF NETWORKING IN THEIR BUSINESS SUCCESSIntroductionIn this thesis, I will examine the role of networking as a
factor in the business success of Chinese entrepreneurs in
Western Australia. The benefits of networking have been
correlated with business success and increased efficiency at
all stages of the business process from start up onwards and
in areas such as transaction costs, risk taking and
recruitment.
With the advent of globalisation, ethnic networks have been
frequently described as a key success factor in international
business. Chinese entrepreneurs have been described by Harvard
University’s John Kao (1993) as forming the Chinese
commonwealth. However, in contrast to the extensive overseas
research of ethnic groups, there has been little research in
this area in Australia.
1
Australia's economic and cultural links with China have grown
steadily in recent years, benefiting from China’s rapid
development. Post 9/11, South East Asia is Australia’s largest
source of entrepreneurial/investor migrants. Australian
researcher Lever-Tracy (2002) has suggested that this
combination of proximity and economic importance means that
transnational projects by Chinese immigrants are likely to be
more advanced in Australia than those in North America and
Europe.
Networking theory, as articulated by seminal thinkers such as
Burt (2000) and Granovetter (1985), will underpin this study.
Burt (2000) introduced the concept of ‘structural holes’ which
act as a buffer between different information flows; thus
allowing for brokerage opportunities for those who can bridge
these holes. Burt (2000) suggested that entrepreneurship is
an activity based on the social capital generated by these
‘structural holes’. Similarly, Granovetter (1985) introduced
the concept of ‘strong ties’ and ‘weak ties’; with ‘strong
ties’ being family and friends, and ‘weak ties’ being
acquaintances and friends of friends.
Therefore, this thesis will investigate the extent to which
diaspora1 networks are a factor in the business success of
Chinese entrepreneurs in Western Australia. Research into the
history of international business demonstrates that these
diaspora networks enhance trust, create avenues for
1 Diaspora means a “community of people living away fromtheir traditional homeland”
2
information flows and reduce barriers to trade, as well as
helping to guarantee the enforcement of contracts.
Given the exploratory nature of this study, it will rely
heavily on a focus group methodology with the discussion
questions based on an extensive literature review. The results
of this qualitative study will then be used to develop a
detailed and rigorously constructed questionnaire that could
form the basis of a subsequent quantitative study.
Ethnic Entrepreneurship Research in Australia andOverseasEthnic entrepreneurship is attracting considerable attention
from policy makers and researchers because ethnic businesses
have a high rate of self-employment and make a substantial
economic contribution (Basu, 2006). For example, foreigners
have been “over-represented in the USA business world since
1880 and probably earlier” (Light, 1984, p.4). Further,
foreigners in the U.S. were named as inventors or co-inventors
in 25.6% of international patents filed in the U.S. in 2006
(Ewing Marion Kauffman Foundation, 2010).
Although there has been extensive research done on the topic
of Australian immigration there has been scant research in the
area of ethnic entrepreneurship in Australia (Collins, 2003).
Chavan (2005) suggests that an important landmark in ethnic
entrepreneurship research in Australia is the extensive study
conducted by Strahan and Williams (1988). Strahan and
Williams (1988) found that businesses owned by ‘the overseas
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born’ had (on average): lower failure rates; more sustained
growth; and higher success rates in areas such as net profit
and sales, than did businesses owned by ‘the native born’.
Chavan (2005) suggests, however, that there needs to be more
research of Australian ethnic entrepreneurs with respect to:
their motivations; their strengths and resources; what leads
to the creation and apparent success of their businesses; the
contributions they are making to the economy; and the problems
they face.
Networking, Entrepreneurs and Business Success
The work of early social network theorists, such as
Granovetter (1985), countered the assumptions of neo-classical
and classical economic theorists that individuals act in self-
interest with little influence from social contacts
(O'Donnell, 2001). Granovetter (1985) argued that economic
behaviour is ‘embedded’ in social relations. His work is in
the European economics tradition of Max Weber in which
“economic action is seen only as a special, if important,
category of social action” (Granovetter, 1985, p.507). As a
result of the work of these early social network theorists, it
is now widely accepted that networking is a third type of
‘organisational arrangement’; with regulatory market forces
and administrative directives to organisational members being
the other two (O'Donnell, 2001).
Social capital most commonly means the interpersonal networks
people have available to help them achieve their goals
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(Coleman, 1988). According to Lin, Li, & Chen (2006), the
term ‘social capital’ was first used by Jane Jacobs in 1961 to
describe the networks in American cities. Use of the term
‘social capital’ highlights the non-monetary aspect of this
source of power and influence (Portes, 1998).
A classic example that is often given in the literature to
illustrate the benefits of social capital (in particular, the
risk and cost minimization it can provide the entrepreneur) is
the Jewish dominated diamond markets in New York City (for
example, see, Coleman, 1988; Flap, 2000). The members of this
group have a high degree of intermarriage, all live in the
same community in Brooklyn and go to the same synagogues. This
high level of social capital, and its concurrent trust, allows
these merchants to pass each other bags of diamonds worth
hundreds of thousands of dollars without the need for any
formal insurance policies; this represents a considerable
saving in terms of both time and money.
Existing theory (and research) links networking to business
success (Zhao and Aram, 1995). Social networks make social
capital available to entrepreneurs. Social networks are some
of the most important kinds of structures in which economic
activity is embedded. These networks provide four very useful
elements to entrepreneurs: support and motivation; examples
and role models; expert opinion and counselling; and access to
opportunities, information and resources (Gnyawali and Fogel,
1994). This “network capital” translates into relationships
with low redundancy and means that recruitment is more
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efficient, allowing entrepreneurs to concentrate their
resources on their competition (Hsu, 2000). These networks
also lower the barriers for risk taking (Zhao et al., 1995).
The high level of trust in ethnic networks has the added
economic benefit of reducing transaction costs (Flap, 2000;
Harris, 2009), especially in very complicated situations that
have a pressing deadline (Hoang and Antoncic, 2003). This is
particularly evident in doing business with mainland China,
where the legal structure is still evolving and the
bureaucracy is unpredictable (Smart, 1993). It is argued that
Hong Kong’s very high levels of successful investment in
mainland China is due to the reduction in transaction costs
engendered by the use of entrepreneurial networks (Smart,
1993).
Therefore, it has been suggested that entrepreneurs who have,
and effectively use, social capital are more successful at all
stages of the business process from start up onwards (Lin et
al., 2006). In new enterprises, social capital forms a kind of
“entrepreneurial social infrastructure” required for the
development of the business (Lin et al., 2006, p.173).
Entrepreneurs with high levels of social capital are more
likely to make use of outside resources rather than to only
develop internal capabilities (Lin et al., 2006). Social
capital also functions as a source of social control, which
can render formal, or overt, controls unnecessary (Portes,
1998). In the area of international business, new ventures
with extensive networks are able to internationalise speedily
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and profitably (Zahra, 2002). Ethnic entrepreneurs use their
ethnicity to generate this crucial form of capital through
ethnic social networks (Salaff, 2003). Social capital in the
context of Chinese entrepreneurs translates as ‘guanxi’; the
Chinese version of social networks and networking (Bat and
Mannie, 2004).
Guanxi
In Confucian ethics, reciprocity is a social expectation that
implies dependence or social debt. Nowadays, amongst Chinese
people in Chinese cultures, it is explained as a method of
repaying social favours through the informal process of guanxi
(Holt, 1997). Guanxi is endemic in Chinese business practice
and developed in China as “a substitute for reliable
government and established rule of law” (Xin and Pearce, 1996)
Guanxi is a highly complex Chinese cultural characteristic
which has strong implications for both interpersonal and
inter-organisational dynamics. It is an intricate and
pervasive relational web of connections for gaining favours
which has existed in all areas of Chinese society for
centuries. Chinese people and organisations cultivate guanxi
“energetically, subtly and imaginatively, which governs their
long term social and personal relationships” (Seung Ho and
Yadong, 2001, p.455). Guanxi is not unique to China; it
exists in all human social groups, differing in the type of
ties and their intensity (Seung Ho et al., 2001).
As guanxi is a social construct rather than embedded, it has
the option of allowing outside members to join, thus greatly
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widening its scope (Hsu, 2000). Personal trust based on social
norms, rather than legal contracts, is a key aspect of these
networks (Chung, 2005) Chinese guanxi networks “are used to
avoid opportunistic behaviour by mutual trust without using
costly monitoring apparatus” (Chung, 2005, p.291). It
operates on the basis of favour exchange, not sentiment, which
leads to more dependable personal relations (Zhao et al.,
1995). As guanxi reciprocity obligations can be called upon in
the future, it represents a way to preserve and collect the
value of inherited social capital (Seung Ho et al., 2001).
Guanxi is closely linked to the concept of face or mianzi.
Guanxi builds up a form of symbolic capital which takes the
form of face in Chinese culture. You need good guanxi to
develop face which in turn allows one to make connections to
achieve goals (Smart, 1993). The practice of guanxi means
friendship leads to business, while the reverse is usually the
case in Western business (Mavondo and Rodrigo, 2001). “It is
like a circle, using business to build social networks and
using social networks to build up business” (Salaff, 2003,
p.61).
Trust is a key Confucian business and social norm in Chinese
and Asian cultures which many Western business people find
very time consuming to develop (Mavondo et al., 2001). The
Chinese term for trust is “xinyong”, however, it is used in a
broader sense incorporating an individual’s integrity,
credibility, reputation, character and (in business) a
person’s credit rating (Kiong and Kee, 1998). The emotional
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component of trust does not seem to affect those in
individualistic cultures, such as Australia, while it does for
those in collectivist cultures such as China (Mavondo et al.,
2001). For example, Redding (1995) notes that the three
business partners who built the fourth highest bridge in the
world in Hong Kong had no signed contracts until it was almost
halfway built.
Zhao and Aram (1995, p.354) argue that “Traditional Chinese
social behavior stresses the cultivation of interpersonal
relationships and harmonious ties” and, therefore, networking
is “highly consistent with Chinese culture and commercial
traditions.” Further, Barney (2009, p.18) suggests that
research on guanxi tends to illustrate the key concepts of
social capital theory and is “one of the best ways yet
identified to study the implications of social capital
theory”.
However, it is important to note that the guanxi argument can
risk implying that social transactions determine economic
outcomes. Although an important component, it is not a
substitute for other key components, such as managerial and
technological skills (Hsu, 2000).
Chinese Networks and Globalisation
The economic reality of globalisation has meant that ethnic
networks need to be defined quite broadly because many ethnic
groups have extensive contacts abroad and, as modern
communication has become faster and cheaper, nurturing these
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networks has become easier. This broader reach increases the
significance of networking as an economic force (Basu, 2006).
The term “transnationalism” is used to describe migrants
participating in the political, social and economic lives of
their home countries whilst, at the same time, establishing
themselves in their adopted country. This has led to new
structures and forces that influence ethnic entrepreneurship
(Min, 2004). For example, in 1990, one quarter of Silicon
Valley entrepreneurs were foreign born (Light, 2005). In one
of the few studies of Chinese entrepreneurs in Australia, it
was found that amongst Chinese entrepreneurs in Brisbane,
their transnational networks and the social capital generated
by the Chinese diaspora network was the “very foundation of
their business” (Lever-Tracy, 2002, p.286).
Diaspora literally means “scattering of seeds” (Ang, 2005,
p.412). Armenian American scholar Khachig Toloyan is quoted
by Ang (2005, p.76) as saying that “Diasporas are exemplary
communities of the transnational moment”. Research into the
history of international business demonstrates that these
diaspora networks enhance trust, create avenues for
information flows and reduce barriers to trade as well as
helping to guarantee the enforcement of contracts (Jones,
2007a).
Most Chinese outside of mainland China come from the southeast
coast of China – mainly Guangdong, Zhejiang and Fujian
provinces (Ang, 2005). Their population is estimated to be 55
million (Ryan, 2005). Today the Chinese diaspora is
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responsible for a large proportion of the inward foreign
direct investment (FDI) and knowledge streams into the
Peoples’ Republic of China (Jones, 2007b).
‘Chinese diaspora’ has replaced ‘overseas Chinese’ as a term
of description as it signifies belonging to a “respectable
imagined community” (Ang, 2005, p.324). It concurs with
China’s desire to establish capitalism with a Chinese face
(Ang, 2005). This more self-confident face of the worldwide
Chinese entrepreneurial network is demonstrated in the
prestigious World Chinese Entrepreneurs Convention established
in 1991 (Ang, 2005).
John Kao of Harvard University in a prescient article written
in 1993 calls this transnational web of Chinese entrepreneurs
“the Chinese commonwealth, not based in any one place,
primarily a network of entrepreneurial relationships” (Kao,
1993, p.24). Kao (1993) notes that this structure, in
contrast to the closed Japanese keiretsu, is ‘open
architecture’ which allows access for those outside the
commonwealth. The flexibility and pragmatism of the overseas
Chinese entrepreneurial networks was also noted in a study of
Chinese entrepreneurs in Brisbane, Australia (Lever-Tracy,
2002).
Kao (1993) also notes that this commonwealth is a combination
of Chinese values and Western attributes (such as flexibility
and innovation). The members of this Chinese diaspora are in
the process of shifting their focus from the clan view based
on their survivor mentality (a product of economic and
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political hardships) to one that is directed towards economic
self-interest (Kao, 1993). By taking advantage of the
financial differences in the various markets in which they
conduct their business (e.g. labour costs) they have, in
effect, become “international arbitrageurs” (Kao, 1993, p.31).
They are constructing technological and financial bridges
between regional economies, which means they are able to
obtain access to a diversity of resources (Hsu, 2000).
Chinese entrepreneurs have managed to avoid a factor which
typically affects the profitability of ethnic entrepreneurs –
being overrun by requests for help from their fellow
compatriots. They have very clear boundaries as to who is and
who isn’t family and, therefore, who is and who isn’t eligible
for help (Flap, 2000).
This Chinese commonwealth has a formidable economic impact as
it is effectively a fourth economic power after North America,
Europe and East Asia (Kao, 1993). The Chinese are estimated to
be living in 136 countries, making it the most widespread
ethnic group in the world (Ang, 2005).
As their rapid economic growth has only been realised post-war
in East Asia and the Pacific Rim, the outstanding economic
success of the Chinese diaspora is not attributable to
Confucianism, as is commonly thought. It is more likely that
it is the ‘sojourning’ experience that has led to their high
level of economic performance (Hui, 1996). ‘Sojourners’ are
overseas Chinese whose primary orientation is towards their
homeland and family roots in China. This has influenced their
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choice of business towards those that are easily liquidated
and require low capital investment with profit quickly
realised. Hard work and frugality are the other ingredients in
‘sojourner’ businesses (Li, 1993).
There is an economic synergy between the Chinese diaspora and
‘qiaoxiang’ (the ancestral hometowns of the diaspora which
carry strong political and emotional connotations, Ang, 2005).
This synergy, together with the rise of global capitalism and
the rapid growth of the Pacific Rim Chinese economies, has
underpinned the Chinese diaspora’s drive to take advantage of
globalisation (Liu, 1998). These familial links don’t,
however, override their primary goal in decisions made on
investing in China or elsewhere – profitability and the
availability of economic opportunities (Liu, 1998).
Chung and Hamilton (2009) reiterated these themes of East West
integration and wealth creation on an international scale as
attributes of the modern Chinese entrepreneur. They disagree
with the commonly held view that the capitalism of overseas
Chinese entrepreneurs is somehow ‘ersatz’, based on cronyism
rather than genuine capitalism. They contend that the Chinese
entrepreneurs, in adapting to Western organisational
structures, have contributed innovative solutions to
capitalist problems such as: risk management; increasing
control; and wealth creation (Chung et al., 2009). They have
kept their family based business style which incorporates two
important concepts. First, is the concept of enforceable
trust where loss of reputation is a significant sanction and
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this is evidenced by “waiving contractual guarantees for
members of the same ethnic group” (Portes, 1995b, p.15).
Second, is bounded rationality, where there is a preference
(motivated by self interest and altruism) for fellow ethnic
members in business transactions (Portes, 1995b).
Traditionally, due to the dominance of American management
theory, capital markets have been seen to be composed of many
autonomous owners. However worldwide, the dominance of a
relatively small number of family owned companies seems to be
the norm rather than the exception. For example, there is
Samsung, LG and Hanjin in Korea and Copec, Falabella and CMPC
in Chile (Barney et al., 2009).
Networking theory – the contribution of Burt and Granovetter
The success of the diaspora Chinese networks can be explained
by Burt’s (2000) wide ranging theory of ‘structural holes’.
“These are holes in the social structure which separate non
redundant sources of information, sources that are more
additive than overlapping. It is an opportunity to broker the
flow of information between people” (Burt, 2000, p.353).
Access to these holes can be borrowed by being ‘sponsored’ by
an insider. Burt (2000) illustrated this concept by relating
the following story. “The financier Baron de Rothschild is
asked by an acquaintance for a loan, to which the great man is
reputed to have replied ‘I won’t give you the loan myself; but
I will walk arm in arm with you across the floor of the Stock
Exchange, and you soon shall have willing lenders to spare’“
(Burt, 2000, p.399).
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In responding to the demands of globalisation, the Chinese
diaspora networks have supplemented their traditional ‘strong
ties’ of family and friends with the ‘weak ties’ of
acquaintances and friends of friends. Granovetter’s (1985)
research showed that ‘weak ties’ were more effective in
generating business success as they have a larger range, are
less likely to be repetitive and are non-emotional (Portes,
1995a). Weak ties also help new ideas proliferate and
integrate diverse subgroups such as racial, ethnic or
geographic (Zhao et al., 1995).
The Impact of Networking on the Success of ChineseEntrepreneurs: An Alternative View (The Revisionists)In the area of business, economic and management development
in Asia there is a great deal of interest in better
understanding whether guanxi (networking) is the main reason
for the success of Chinese entrepreneurs in Asia, or whether
it is simply their excellent business skills (Menkhoff, 2002).
A group of scholars termed the “revisionists” (who see
themselves as “demystifying and deglamorizing” ethnic Chinese
business) maintain that cultural explanations alone are not
sufficient for explaining social phenomena (Menkhoff, 2002,
p.xii). They argue that these “culturalist” viewpoints have
as their central tenet the Confucian ethic (“how to establish
a harmonious secular order in the man-centre world”, Souchou,
2002) as an essential explanation for analysing Chinese
business (see, for example, Gomez and Hsiao, 2004). Such a
view overlooks the eclectic and heterogeneous influences on
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Chinese culture such as: Christianity; Mahayana Buddhism; folk
religious associations; and diverse Chinese subcultures
(Menkhoff, 2002). The culturalist approach overemphasizes the
importance of ethnic solidarity across the diaspora (Gomez et
al., 2004).
Gomez and Hsiao (2004) represent an uncompromising aspect of
this view, stating that Chinese business is “driven not by
culture, but by organisational imperatives” (Gomez et al.,
2004, p.5). Their point of view has a strong political
imperative. The Chinese entrepreneurs in Asia have been seen
as a kind of ‘fifth column’2 in Pacific Rim countries and this
erroneous “groupthink” implication regarding Chinese
entrepreneurs has led to many ethnic clashes in South East
Asian countries (Gomez et al., 2004).
Yeung (2005, p.273) criticises the Gomez (2004) view as
“throwing the baby (culture) out with the bathwater (the
"culturalist" analysis).” Yeung (2005) postulates a more
moderate view - ‘hybrid capitalism’. This ‘hybrid capitalism’
Yeung (2005, p.??) defines as “the gradual transformations in
the modus operandi of Chinese capitalism towards a more open
and flexible form of capitalism, defined by its incomplete,
partial and contingent transformations towards an evolving set
2 The term ‘fifth column’ is defined as “People willing tocooperate with an aggressor against their own country. Theterm originated in a remark by Francisco Franco, theSpanish dictator, that he was marching on Madrid with fourcolumns of troops, and that there was a ‘fifth column’ ofsympathizers within the city ready to help” (Merriam-Webster's Collegiate Dictionary, 2010).
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of capitalist norms, institutions and structures.” Maureen - I
don’t think this quote came from Yeung 2005!! Could it have
come from Yeung (2003)?? (Yeung, 2003, p.9)
Gomez and Hsiao (2004), Menkhoff (2002) and Yeung (Yeung)
reject ‘essentialist’ arguments that imply the Chinese act as
a group rather than as individuals. Essentialism is defined
by Howard Winant as “a belief in unchanging human
characteristics, impervious to social and historical contexts”
(Gomez et al., 2004, p.4).
Rutten (2002), in a comparative study between European and
Asian entrepreneurs, looks at the commonly held belief that
Chinese entrepreneurs operate along more collective lines than
individualist Western entrepreneurs. He concluded that both
individualism and cooperation were important in the advance of
industrial entrepreneurship in both environments, in the
present and the past, and suggests that we re-examine current
ideas concerning the differences between Asian and European
capitalism.
Menkhoff (2002) suggests that culturalists’ “distorted” view
(which/whose distorted view) is due to the pitfalls of
essentialism, orientalisation (the connotation of Asia as a
“land of romance, intrigue and inscrutable customs”) (, The
American Heritage® Dictionary, 2003) and the lack of
comparative studies on Chinese and non Chinese entrepreneurs
and their businesses.
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Souchou (2002) discusses guanxi in the context of a study of
Chinese traders in Sarawak, East Malaysia. His interpretation
of guanxi is new and unique as he was dissatisfied with the
traditional approaches which emphasize harmonious political
and economic dealings built on social relationships (Menkhoff,
2002). Instead Souchou (2002) emphasises the dialectic tension
inherent in the two opposing forces of guanxi’s two goals,
social continuance and individual gain and that a profitable
outcome is not always possible.
The revisionists essentially emphasize two factors - that
Chinese capitalism has been international in its focus since
its beginning and that it is very adaptive and responsive to
changing local, regional and global circumstances, as well as
highly diversified due to historical and geographical factors
(Yeung, 2003). It is a work in progress, not a fixed,
monolithic phenomenon.
The Chinese in AustraliaAustralia's economic and cultural links with China have grown
steadily in recent years, benefiting from China’s rapid
development. The number of Chinese born Australians increased
nearly six-fold in two decades to be over 310,000 in 2008 with
around two-fifths of all Chinese born Australians arriving in
the five years before the 2006 Census (Australian Bureau of
Statistics, 2009). Trade with China has grown by an average of
22% per year in the ten years to 2009, making China
Australia's largest trading partner (ahead of Japan and the
United States) (Australian Bureau of Statistics, 2009).
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China has almost certainly overtaken Japan as the world’s
second largest economy in the second half of 2009 as Chinese
state officials revised their annual growth figure for 2009
upwards from 9% to 9.6% recently (Conway, 2009).
As noted earlier, post 9/11 Southeast Asia has become
Australia’s largest source of investor/entrepreneurial
migrants; these migrants see Australia as an attractive
destination (Jones, 2003). This marks a distinct shift from
the ‘sojourner’ mentality (where the Chinese see themselves as
temporary residents, Li, 1993) to deliberate emigration; based
on a preference for countries like Australia with strong
democratic and human rights traditions as opposed to the
pressure to assimilate that exists in many other countries
(Ang, 2005).
This combination of proximity and economic importance suggests
that transnational projects by Chinese immigrants in Australia
are likely to more advanced than those in North America and
Europe (Lever-Tracy, 2002).
Research Methodology
Research Question
The primary research question this study will examine is the
extent to which ethnic networks are a factor in the business
success of Chinese entrepreneurs in Western Australia. In
exploring this issue, it will also be necessary to investigate
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how Chinese entrepreneurs in Western Australia perceive
business success.
The study of Chinese ethnic networks has benefits in three key areas:
Firstly, improved communication of government policy to
Chinese ethnic communities
Secondly, more accurate measuring of social capital and
social cohesion and connections between Chinese ethnic
entrepreneurs and the wider community - known as
“bridging capital”.
Thirdly, the establishment of “transnational” Asia
Pacific business links with benefits for the Australian
business community as well as the Chinese ethnic
entrepreneurs and their business connections overseas.
These points are discussed in detail below.
The importance of knowledge of Australian ethnic networks was highlighted in a 1999 study in Sydney funded by the Federal Department of Immigration and Multicultural Affairs in conjunction with the Council of Small Business Organisations of Australia. They were investigating the how adequate existing channels of communication were and how to improve this, utilising focus groups of ethnic entrepreneurs. The results showed that identifying and utilising ethnic networks,formal and informal, was a key aspect of any communication strategy between government and ethnic entrepreneurs(Collins: 2003).
Knowledge of networks amongst ethnic entrepreneurs is also important in measuring “social capital” – how harmoniously communities operate. An important component of social capitalis the idea of “bridging capital” – the formation of connections and networks between members of different groups
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(Markus et al: 2009a). In comparison to Europe and Canada, Australia undertakes these measures of social cohesion very infrequently and on a minor level (Markus et al: 2009a). As well, this type of research into ethnic networks can alert governments to any discrimination that may be occurring. Research such as this thesis will help to establish knowledge of these important ethnic networks for government policy initiatives.
The importance of vibrant ethnic networks has been highlightedby the groundbreaking studies done by Anna Saxenian of the significance of ethnic networks to the success of Silicon Valley in California in the USA. Ethnic entrepreneurs createwealth directly through their businesses and indirectly through their trade and investment connections to their home country. These ethnic networks were formed by primarily by Chinese and Indian skilled workers who saw themselves initially as outsiders in the Silicon Valley environment. These networks were utilised very successfully to “mobilize the information, know-how, skill, and capital needed to start technology firms” (Saxenian: 2002:p.25). They join mainstreamorganisations but are more active in their ethnic associations, which amongst the Chinese have also become a vehicle for mentoring and financing the next generation of entrepreneurs(Saxenian:2002).
There is also the benefit of “transnationalism”. Australian researcher Andrew Markus has documented how transnationalism means that the Australian immigrant experience in the last twenty years is very different to post war immigration where it entailed a break with your past (Markus et al:2009a). “Transnationalism, in the entry in the Encyclopaedia of Globalization, refers to: The activities of immigrants to forgeand sustain multi-stranded social relations that link their societies of origin and settlement as a single unified field of social action. Innovations in transportation and communications have made possible a density and intensity of links not previously possible between the country of origin
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and the country of settlement. This, in turn, has allowed for these communities to live simultaneously in two or more worlds, or to create and live in ‘transnational spaces’ to a degree not previously known” (Robertson & Schotte: p.1199 cited in Markus: 2009a).Saxenian discusses the dynamic way this has occurred in Silicon Valley - the ties of Silicon Valley immigrant entrepreneurs have to their home countries in terms of Asian “capital, markets and manufacturing capabilities” provides thedouble benefit of access to these facilities for non immigrantentrepreneurs in Silicon Valley and increased business for industries in their home countries (Saxenian: 2002: p. 28). These transnational communities allow the local US businesses to access global markets (Saxenian: 2002). Knowledge of the transnational networks of West Australian Chinese entrepreneurs could reveal similarly beneficial effects for West Australian businesses. The phenomena of transnationalism means that “brain drain” changes to “brain circulation” Saxenian suggests, as successful immigrant entrepreneurs move between the U.S. and their home countries and effectively puts an end to the “zero sum” view of immigration(Saxenian:2002:p.20). The economic benefits of these transnational links of immigrant entrepreneurs (in this case primarily Chinese and Indian) for California have been documented. Saxenian says “Researchers at the University of California, Berkeley have documented a significant correlation between the presence of first-generation immigrants from a given country and exports from California. For every1%increase in the number of first-generation immigrants from a given country, exports from California go up nearly 0.5 %. Moreover, this effect is especially pronounced in the Asia-Pacific region where, all other things being equal, California exports nearly 4 times more than it exports to comparable countries in other parts ofthe world.”(Saxenian: 2002:p. 29). Western Australia is in a very similar position regarding immigrant entrepreneurs – we have Australia’s second largest
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number of overseas born residents (33.7%) after Sydney (34.5%)using 2006 census figures (Markus:2009b) and even closer proximity to Asian markets than California. The exploratory investigation provided by this thesis into the networks of West Australian Chinese entrepreneurs, both local and inter country, has the potential to yield new and beneficial information for both business and government.
Research Method
Structured one to one interviews will form the basis of the
exploratory research in this qualitative study. This research
approach is likely to be preferable to a survey, as Chinese
entrepreneurs are reluctant to have their businesses
researched by outsiders. Interviews with individuals are more
likely to yield useful data (Busenitz and Lau 1996).
Structured InterviewsThe questions will be face to face structured interviews – the
interviewer follows a fixed set of interview questions
(Wilson: 2010). This leaves little room for error (Denzin and
Lincoln: 2005).
Open questions will be used where no answer categories are
given. We have taken into account avoiding known problems
with this type of question i.e. two questions presented as
one; too many words; using qualifying phrases; using several
ideas in one question; unfamiliar words; questions with
instructions(Thomas:2004).
23
To ensure that the answers given by the respondents are real
and do not differ because of differences in the questions or
the conditions, certain procedures are recommended in the
interview situation. These procedures are that questions will
always be asked exactly as written, in the same order and
under the same conditions. This follows the “Principle of
Invariance of Stimuli” – that what differentiates the
respondents are only their answers and not other variables
(Thomas: 2004:p.251). This format will be followed in our
interviews.
The principle of research relevance has been followed as all
the questions are derived from the literature review or in one
instance as a result of a suggestion from our Delphi panel
(the importance of which language in type of networks)(Thomas:
2004).
The questions have all been piloted (given to small group to
make sure they are understood as intended) (Thomas: 2004). In
this case the pilot group was our Delphi panel.
If necessary, on the advice of the Delphi panel, it may be
necessary to conduct the interviews in Chinese in order to
gather data from genuine Chinese entrepreneurs. If that is
the case, then all translations will be done by National
Accreditation Authority of Translators and Interpreters
http://www.naati.com.au/index.asp for accuracy.
Regarding ethics and interviews we are following the advice
that the most important ethical imperative is simply to “tell
24
the truth” whatever criteria we adopt for the interviews
(Johnson cited in Denzin and Lincoln: 2005: p.716).
The Qualitative MethodThere is one definition of qualitative research which is
considered to be an authoritative statement on qualitative
research methodologies and that is the one that will form the
basis for the research in this thesis. It states that
“qualitative research is multi method in focus, involving an
interpretive, naturalistic approach to its subject matter.
This means that qualitative researchers study things in their
natural settings, attempting to make sense of or interpret
phenomena in terms
of the meanings people bring to them. Qualitative research
involves the studied
use and collection of a variety of empirical materials – case
study, personal
experience, introspective, life story, interview,
observational, historical, interactional,
and visual texts – that describe routine and problematic
moments and
meaning in individuals’ lives. (Denzin and Lincoln cited in
Neergaard and Ulhoi: 2007:p.5)
Qualitative research is useful for the study of Chinese
entrepreneurs as they are “outliers” – a term from statistics
that means “unusual observations that are far removed from the
mass of data” (NIST: 2002) not a study of central tendencies
in mainstream entrepreneurship (Neergaard and Ulhoi: 2007).
25
These “outliers” capture the essence of the entrepreneur’s
economist Joseph Schumpeter’s definition of the modern
entrepreneur as the agent of “creative destruction” i.e. “the
person who destroys the economic order by introducing new
products, new methods of production, new ways of organizing,
and new raw materials”(Neergaard and Ulhoi:2007:p.22). This
thesis will be examining the role of networking in this
process for West Australian Chinese entrepreneurs.
Quality criteria in qualitative researchThis research will use criteria that respond to the
traditional scientific research criteria, utilising the
rigorous method of systematically analysing high quality data.
Lincoln and Gubba have proposed four criteria for qualitative
research: credibility, transferability, dependability and
confirmability which correspond to traditional scientific
research criteria (cited in Neergaard and Ulhoi: 2007).
Credibility is ensuring that the respondent’s views match
the researcher’s representation.
Transferability means giving the reader sufficient
information to make generalisations.
Dependability involves making sure the research is
“logical, traceable and documented” (Neergaard and Ulhoi:
2007: p.387).
26
Confirmability refers to the matter that “data and
interpretation are not figments of the inquirer’s
imagination” (Neergaard and Ulhoi: 2007: p.387).
When proceeding with the analysis of the data gathered for
this thesis, all the above criteria will be adhered to
strictly in order to ensure the integrity, accuracy and
usefulness of this research.
The Delphi MethodBricolage is a French term coined by the French anthropologist
and ethnologist, Claude Levi Strauss, meaning ‘‘to use
whatever resources and repertoire one has to perform whatever
task one faces’’ (Okoli and Pawlowski: 2004:p.15). It is well
suited to areas of social complexity which are on the border
of several disciplines such as ethnic studies (Denzin and
Lincoln: 2005). Thus when confronted with the unfolding
complexities and challenges of cross cultural qualitative
research of Australian Chinese entrepreneurs combined with a
desire for research rigour, it was decided to utilise the
“Delphi panel” technique. Lack of rigour in qualitative
entrepreneurship research is a common criticism - more high
calibre qualitative research is needed for methodological
variety (Neergaard and Ulhoi: 2007).
The Delphi panel is a type of consensus research developed by
the Rand Corporation in the 1960’s. The name is derived from
the ancient Greek Delphic oracle which gathered information
from a variety of sources to arrive at the “truth” of a
27
situation (Baker et al: 2006). With a fifty year history, it
is a widely accepted means of obtaining general agreement from
a panel of experts with a view to establishing best
practice(Baker et al: 2006).
The Delphi methodology as it is commonly described “operates
on the principle that several heads are better than one in
making subjective conjectures …and that experts will make
conjectures based upon rational judgement rather than merely
guessing”(Weaver cited in Evans:2007:p.4).
A Delphi panel is particularly useful in areas where astute
and discerning experience is required as there is not any
traditional research or limited previous work on the subject
matter being researched(Baker et al: 2006).
It is useful as an exploratory tool which “reveals (not
creates) patterns of thought, areas of consensus or
disagreement, or questions to pursue” (Evans: 2007:p.1).
This “structured communication” has a degree of anonymity for
those involved (Okoli and Pawlowski: 2004:p.16). Anonymity
means that the biases of peer pressure and domineering
individuals are not a factor (Evans: 2007).
Communication is by separate emails to individuals which gives
the correspondent time for a considered response and allows us
to use participants from outside our locale. The ability to
utilise international experts gives the Delphi panel an
advantage over other group decision analysis methods (such as
nominal group technique and social judgment analysis (Okoli
and Pawlowski: 2004).
28
The Delphi panel is flexible in its design and allows for
follow up interviews which gives a richer data which in turn
means a deeper understanding of the fundamental research
questions. It is particularly useful in the early stages of a
research project in a new area to identify and prioritise
issues. It enhances the likelihood of being able to
generalise across different situations, as the panel gives a
wider empirical basis allowing for a stronger grounding of the
theories proposed (Okoli and Pawlowski: 2004).
The Delphi panel has been very useful so far in the design,
implementation and rigour of this research.
The decisions that have been largely influenced by the Delphi
panel response include:
The change from focus groups to individual interviews.
The panel was unanimous that this would produce more
honest and richer results.
The decision to use a Chinese interviewer fluent in
Mandarin and Cantonese (ideally an older male, it
depends on availability) as this will make the
interviewees feel more relaxed. The interviews will be
mainly in English but our interviewer will give us the
option to interview those who are not fluent in English.
The panel indicated this would be a very useful source of
entrepreneurs.
The identification of many sources from which we can
collect our Chinese entrepreneur subjects, both
institutional and individuals giving us enthusiastic
29
access to their communities e.g. Taiwanese entrepreneurs
in Perth
All panel members were sent a list of proposed questions
drawn from the literature and the final list of questions
was composed as a result of their comments.
Helpful suggestions like making all written requests on
UWA letterhead and stating clearly the benefit to the
entrepreneurs (see attached sample letter).
The importance of language – fluent English or fluent
Chinese – in determining the type of networking most
likely chosen – traditional guanxi or modern business
networking
Any future matters that require clarification will be sent to
the panel via email. Where relevant, other members’ comments
may be included.
There is no general agreement in the literature on the best
way to select a panel and there are many definitions of
“expert”. Therefore each researcher has to clarify and
defend their choices for their panels (Baker et al: 2006).
Baker et al offer a useful set of questions to help
researchers clarify the concept of expert (Baker et al:
2006:p.68). The relevant questions and answers are listed
below:
1. What is your definition of an 'expert'?
For this study the definition of expert is taken from The
Oxford English Dictionary ‘a person who is very knowledgeable
about or skilful in a particular area' (Soanes and Stevenson:
2004:p.501). Our criteria were those with a university
30
qualification, as well as Chinese ethnicity or research
expertise in the area of Chinese commerce. An exception was
Professor Debowski, her role is give feedback on academic
rigour and research methods.
2. What type of Delphi is being utilised and what effect has this exerted on choice of
expert?
There are three types of Delphi panels, Policy, Decision and
Classical. This is a Classical Delphi panel – facts are
gathered from an unbiased panel of experts to achieve a
consensus about future events (Crisp et al: 1997). In this
case it is used to discover the most fruitful procedures for
obtaining quality information from WA Chinese entrepreneurs to
ensure maximum truthfulness and relevance in relation to the
research topic, with emphasis on minimising the cross cultural
communication barriers. Experts in the area of cross cultural
communication between Chinese and Australians were sought.
3. What sample are you aiming for (homogenous or heterogeneous)?
Our sample is heterogeneous in line with the commonly held
belief in the literature that this is best to ensure validity
of the findings (Baker et al: 2006).
4. What sampling method was used to choose the panel members?
The method used so far is from those known to the writer or
her supervisor. However it has been decided that future
members of the panel, should this be required would be chosen
by the “snowballing” method – asking our current panel to
suggest other suitable members (Marshall and Rossman: 2011).
This will help to achieve maximum heterogeneity.
31
The members of the panel include: Cherry Chang, Taiwanese born, Australian citizen, currently
resident in Japan. Graduated from University of Western
Australia with a Bachelor of Commerce with first class
honours, ethnic Chinese entrepreneur
Patti Chong, originally from Malaysia, a law graduate of
the University of Western Australia, n private practice
since September 2006 she is currently Vice President of
the W.A. Chinese Chamber of Commerce and a member of the
Chung Wah Association. In 2005, Patti was named as one of
Lottery West’s 21 Most Inspirational West Australians.
Professor Shelda Debowski, Director of Organisational and
Staff Development Services at the University of Western
Australia where she guides the leadership, academic and
organisational development of the university. She has
also recently published a book on Knowledge Management.
Shelda has been President of the Higher Education
Research and Development Society of Australasia (Inc)
(HERDSA) since 2005. She is also the President-elect of
the International Consortium for Educational Development
– an international group of academic development national
presidents.
Dr. Stephen Grainger, a graduate of Asian Studies/Commerce at
the University of Western Australia, currently a senior
lecturer in International Management at Edith Cowan
University Joondalup. Stephen specialises in Business in
Asia and Conducting Business in China. His PhD thesis
was on guanxi in China. His current research interests
are organisational guanxi in China and the affect the
32
evolving Chinese market economy is having on the decay of
guanxi importance.
Philip Kirchlechner, Philip has 20 years experience in
marketing and business development in the iron ore and
steel industry gained through positions with Voest-Alpine
(VAI), J.P. Morgan, Hamersley Iron, and Rio Tinto Iron
Ore.
Most recently Mr. Kirchlechner had been marketing iron
ore for Aurox Resources, securing off take for all of the
company's production. Prior to his engagement with Aurox
Mr. Kirchlechner was Head of Marketing at Fortescue
Metals Group (FMG) and instrumental in building
relationships with key decision makers in the Asian steel
industry, including iron ore endusers in Japan, Korea,
Korea, Taiwan and mainland China.
While at Rio Tinto, Mr. Kirchlechner was based in
Shanghai and in charge of iron sales and marketing
activities to Chinese steel producers.
Mr. Kirchlechner has lived in China for 16 years and is
fluent in Mandarin Chinese, German, and Dutch. Mr.
Kirchlechner earned a Master’s of Science from the
Massachusetts Institute of Technology, a Bachelor of Arts
from Reed College, and a diploma in Chinese language from
the Beijing Languages Institute.
Shirlyn Riemer – director and proprietor Austral Pacific
exports – Australian exporter of quality Australian food
products – Bachelor of Science in Business Administration
Ateneo de Manila University, Philippines and Small
33
Business Development Unit Curtin University- ethnic
Chinese entrepreneur – Australian resident from the
Philippines
Keith Seed, Director Trade Services, Chamber of Commerce &
Industry of Western Australia- speciality – international
trade
Dr. Gary Sigley , Professor of Chinese Studies, University of
Western Australia and Director of the Confucius
Institute, University of Western Australia, cross
cultural communications expert, fluent Mandarin Chinese
speaker
Research Sample
From the Western Australian Chinese Chamber of Commerce
membership a random sample of Chinese entrepreneurs will
be selected to participate in three focus groups of ten
members each (maximum).3 To help overcome the difficulty
with very low participation rates in entrepreneurship
research {Morkel, 2009 #83}, a visiting American professor,
Kevin Lowe, suggested using the Chinese Chamber of Commerce
of Western Australia (CCCWA) as a source of Chinese
entrepreneurs for focus groups and surveys and including a
question in the quantitative survey of the efficacy of
membership of the CCCWA for business success {Lowe, 2004
#84}. Research by Davidsson and Honig {, 2003 #62} has
confirmed that this is likely to be a very useful strategy.
3 Four to twelve members is the recommended size for a focusgroup (Krueger, 2000b).
34
In a study of nascent entrepreneurs Davidsson and Honig {,
2003 #62`, p.323} found that being a member of a business
networking organisation (such as a Chamber of Commerce,
Rotary or Lions) was a “significant and strong” factor in a
firm’s successful emergence.
Although a longitudinal study is not possible, the focus group
participants will be asked about their experiences with
networking at various stages in their business careers. The
questions will be open ended, arranged in a logical sequence
and progress from the general to the specific (Krueger,
2000a).
Data Analysis Method(s)
The data analysis used will follow the principles of being
“systematic, sequential, verifiable and continuous” (Krueger,
2000b, p.128). The data will be analysed by thematic coding
which is a bridge between the language of qualitative research
and the language of quantitative research (Boyatzis, 1998).
Thematic analysis is the search for important themes emerging
in the description of the phenomena studied – a form of
pattern recognition. These themes then become the categories
for analysis (Fereday and Muir-Cochrane, 2006). A theme is “a
pattern in the information that at minimum describes and
organises the possible observations and at maximum interprets
aspects of the phenomenon” (Boyatzis, 1998, p.161).
A “good code” is one that captures the qualitative richness of
the phenomenon (Boyatzis, 1998, p.1). Reliable coding means
capturing the codable moment and consistently encoding it
35
(Boyatzis, 1998). Thematic analysis allows for the
transformation of qualitative information into quantitative
data (Boyatzis, 1998).
Summary
In summary, this study will use a qualitative (structured one
to one interview method) methodology to explore the role of
networking as a factor in the business success of Chinese
entrepreneurs in Western Australia.
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Material not used
From a review of the literature it seems there are a number of
issues and suggestions that future research should consider.
For example:
- Multimethod studies, combining qualitative and
quantitative methods, should be used in the research of
entrepreneurial networks, as “they can support strong
causal claims about the role of networks in
entrepreneurship” (Hoang et al., 2003, p.12).
- Western measures of social capital need to take into
account the Chinese cultural phenomenon of guanxi (Bat et
al., 2004).
42
These suggestions will be met, as far as possible, within the
constraints of this study as follows:
- To help overcome the difficulty with very low
participation rates in entrepreneurship research (Morkel,
2009), a visiting American professor, Kevin Lowe,
suggested using the Chinese Chamber of Commerce of
Western Australia (CCCWA) as a source of Chinese
entrepreneurs for focus groups and surveys and including
a question in the quantitative survey of the efficacy of
membership of the CCCWA for business success (Lowe,
2004). Research by Davidsson and Honig (2003) has
confirmed that this is likely to be a very useful
strategy. In a study of nascent entrepreneurs Davidsson
and Honig (2003, p.323) found that being a member of a
business networking organisation (such as a Chamber of
Commerce, Rotary or Lions) was a “significant and strong”
factor in a firm’s successful emergence.
- Past research has been almost entirely cross sectional
and short term (Light, 2005). More longitudinal studies
are needed (Licht, 2006). Network data needs to be
gathered over “multiple points in time” to give the
research more validity (Hoang et al., 2003, p.8).
- Research on entrepreneurial networks has rarely linked
networking to economic outcomes (Zhao et al., 1995).
- Further research needs to be done in the area of what are
the resources, rare and valuable, that contribute to
43
entrepreneurial success and how do we determine which
networks are the source of those resources (Hoang et al.,
2003). Research into ‘social capital’ needs to clarify
the concept and its measurement (which needs to
incorporate its multifaceted nature) as well as to
distinguish between structure and effects (Flap, 2000).
- It may be that more nuanced questions are needed in
network research to tease out the differences in
structure, not just the standard “to whom do you turn to
for advice or information” (Hoang et al., 2003, p.9).
Maureen Boland
LinkedIn Maureen Boland
+61 0415 500 006
44