Bottled Water

A SCRANTON GILLETTE COMMUNICATIONS PUBLICATION PRACTICAL SOLUTIONS FOR PROFITABLE BUSINESS WWW.WQPMAG.COM

September 2007 Volume 12, Number 9

TM

IBWA Show Preview

Keeping Bottled Water Safe With Ozone

The Water Softener Debate

Removing Radium from Water

Bottled Water

Splashmaking a

Bottled Water

Splashmaking a

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06 Between a Rock & a Hard PlaceConsumers continue to demand soft water as water softeners face opposition from municipalities

09 Never a Dull MomentFrom the auto industry to water quality, one dealer finds fulfillment as a water treatment professional

12 Radium RemovalStrong acid cation resin in sodium form can be used to remove radium from water

14 Ozone as a DisinfectantKeeping bottled water safe, tasting fresh

17 Bottled Water: Under Attack But Not Going AnywhereBottled water continues to grow in popularity despite negative press

18 IBWA Making a Splash in Las VegasTwo-for-one show registration doubles participants’ benefits

21 Clean Technology for Food Service OperationsThe use of ozone has become an increasingly popular solution in food processing safety

26 Step by StepInternal auditing boosts quality of laboratory testing

27 Press Events, Presentations...Who Are We Impressing?Making your management and message stand out

29 Are You Semiretired?How to tell if you’re retired before you actually retire

42 Key Issues & Industry UpdatesWQA Technical Director Joseph F. Harrison talks with WQP about current industry issues

Arsenic Removal . . . . . . . . . . . . . . . . . . . .35Catalogs . . . . . . . . . . . . . . . . . . . . . . . . .35, 37Ceramic Filter Module . . . . . . . . . . . . . . .31Chemical Injector . . . . . . . . . . . . . . . . . . . .36Drinking Water Systems . . . . . . . . . . . . . .35Faucets . . . . . . . . . . . . . . . . . . . . . . . . . . . .34Filter Housings . . . . . . . . . . . . . . . .30, 31, 33Filters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .31Financing . . . . . . . . . . . . . . . . . . . . . . . . . . .35Fittings . . . . . . . . . . . . . . . . . . . . . . . . . . . . .31Flow Switch . . . . . . . . . . . . . . . . . . . . . . . .30Membrane Element . . . . . . . . . . . . . . . . . .36Meters . . . . . . . . . . . . . . . . . . . . . . . . . . . . .31Nitrate Selective Resin . . . . . . . . . . . . . . .37Ozone Generators . . . . . . . . . . . . . . . . . . .32Ozone Systems . . . . . . . . . . . . . . . . . . .30, 31POU/POE Systems . . . . . . . . . .30, 31, 33, 37Pipes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .30Process Instrumentation . . . . . . . . . . . . .32Resin Cleaning Packets . . . . . . . . . . . . . .32RO Systems . . . . . . . . . . . . . . . . . . . . . .34, 35Rust Stain Removers . . . . . . . . . . . . . . . . .37Sensor . . . . . . . . . . . . . . . . . . . . . . . . . . . . .30Testing . . . . . . . . . . . . . . . . . . . . . . . . . . . . .32Ultrafiltration System . . . . . . . . . . . . . . . .31Valves . . . . . . . . . . . . . . . . . . . .31, 32, 34, 36Vessels . . . . . . . . . . . . . . . . . . . . . . . . . .30, 31Water Treatment Systems . . .33, 34, 35, 36

Editorial . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4

New Product Showcase . . . . . . . . . . . . . . . . . .30

Product Highlights . . . . . . . . . . . . . . . . . . . . .31

Product Spotlights . . . . . . . . . . . . . . . . . . . . . .35

Industry News . . . . . . . . . . . . . . . . . . . . . . . . .38

Marketplace . . . . . . . . . . . . . . . . . . . . . . . . . . .40

Classified . . . . . . . . . . . . . . . . . . . . . . . . . . . . .40

Ad Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . .41

departments

product index

On the CoverIBWA Show Preview and response to bottled water criticism (see pages 17 & 18).

Water Quality Products (ISSN 1092-0978) ispublished monthly by Scranton GilletteCommunications, 3030 W. Salt Creek Ln., Suite#201, Arlington Heights, IL 60005-5025.Subscription rates in the U.S. are $40 per year(Foreign are $90 payable in U.S. currency).Reproduction of contents forbidden. Copyright2007. Periodicals Postage Paid at ArlingtonHeights, IL 60005 and at additional mailingoffices. PRINTED IN THE USA. POSTMASTER:Send address changes to: Water QualityProducts, 3030 W. Salt Creek Ln., ArlingtonHeights, IL 60005-5025. Water Quality Productsaccepts no responsibility or liability for thevalidity of information supplied by contributors,vendors, advertisers or advertising agencies.

A SCRANTON GILLETTE COMMUNICATIONS PUBLICATION PRACTICAL SOLUTIONS FOR PROFITABLE BUSINESS WWW.WQPMAG.COM

September 2007 Volume 12, Number 9

TM

16

26

featuresfeatures

columnscolumns

21

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Having an original opinion about water treatment every monthis hard in itself, but sharing it with more than 19,000 readers is certainly challenging.

Over the years, I’ve tried my best to keep you up to date on currentindustry issues and relay new technology developments, trends and regulations that affect the way you do business. I hope you have enjoyedreading my editorial letters, as it has been a pleasure to share my experiences and opinions with you.

As the newly appointed editorial director of Water Quality Products,I will be involved with the direction of the publication and will continueseeing many of you at industry events. But I’m happy to pass the torch

of the day-to-day operations of the publication to Water Quality Products’ Managing EditorStephanie Harris.

Stephanie has been involved behind the scenes for the last three months and is ready to stepinto the spotlight; moreover, I am confident she will continue to engage you and deliver strongeditorial content. Please join me in welcoming Stephanie aboard as she takes the reins startingwith the September issue of Water Quality Products.

Thank you for your continued support and helping me feel a part of this industry. It’s been a pleasure!

In the Spotlight I am thrilled to be a part of the Water Quality Products team and the

water treatment industry. I look forward to delivering up-to-date newsand information that is important to you.

It seems to be a good time to dive into this industry with the issuesthat have been in the spotlight as of late and all of the industry eventson the horizon. From the debate surrounding the use of water softenersin onsite wastewater treatment systems to the effect of the increasedduty on carbon imports, there is a lot to talk about.

Bottled water has been in the center of media controversy this summer, facing harsh criticism from environmental activists. As a

reaction to this criticism, cities across the country such as San Francisco, Los Angeles and Ann Arbor, Mich., have been developing policies prohibiting the purchase of bottled water with city funds. In Chicago, Mayor Richard M. Daley verbally endorsed a recent proposal to place a tax of up to 25 cents on the cost of every bottle of water sold in the city.

Despite these recent actions, the fact remains that Americans are choosing bottled water as ahealthy alternative to other beverages such as soft drinks or alcohol. In 2006 alone, 8.25 billiongal of bottled water were sold in the U.S., making it the No. 2 beverage behind soft drinks. Not to mention, bottled water containers are 100% recyclable.

This year’s International Bottled Water Association Convention and Tabletop Trade Show in Las Vegas, Oct. 15 to 19, will address these issues and the importance of bottled water.

“A Place to Learn” is the show’s theme this year, and it will certainly be just that. At the show,take the opportunity to attend some of the educational sessions that will be offered so that youare better able to decipher between fact and fiction in the media and are prepared to respond tobottled water critics in your area. Also, don’t forget to introduce yourself to me—I look forwardto meeting many of you there.

coming up next monthThe October issue of Water Quality Products will feature UV disinfection,

water reuse, focus on instrumentation, software, PWQA show preview and sales tips. Be sure to visit our website at www.wqpmag.com for daily industry news updates.

Scranton Gillette Communications, Inc.3030 W. Salt Creek Ln., #201, Arlington Heights, IL 60005-5025

tel: 847.391.1000 fax: 847.390.0408

e d i t o r i a l s t a f [email protected]

Editorial Director Neda [email protected]

Managing Editor Stephanie [email protected]

Associate Editor Caitlin [email protected]

Associate Editor Clare [email protected]

Assistant Editor Heather [email protected]

Graphic Designer Melissa [email protected]

Production Editor Jason [email protected]

Web Editor Zipporah Porton [email protected]

m a n a g e m e n t

Vice President/Publisher Dennis [email protected]

Sales/Marketing Associate Adrienne [email protected]

a d v e r t i s i n g s a l e sNational Sales Office

Scranton Gillette Communications, Inc.3030 W. Salt Creek Ln., #201, Arlington Heights, IL 60005-5025

tel: 847.298.6622 fax: 847.390.0408

National Sales Manager Don [email protected] 847.391.1047

Classified Ad Sales Manager Donna [email protected] 480.941.0510, ext.13

Internet Sales Representative Michael [email protected] 480.941.0510, ext.16

Advertising Contract Manager Shirley [email protected]

m a g a z i n e p r o d u c t i o n

Production Manager Scott [email protected]

Manager of Prepress Operations Dan [email protected]

c o r p o r a t eChairman Emeritus (1922-2003) H.S. Gillette

Chairman/CEO K.S. Gillette

Vice Chairman/COO S.G. Schultz

President E.S. Gillette

Director of Human Resources A. O’Neill

CFO D. Shreiner

Director of Circulation M. Serino

Director of Production Operation J. Schmueser

e d i t o r i a la d v i s o r y b o a r d

Rick Andrew NSF International

Francis Boodoo Purolite

Dan Cammack TexSon Water, Ltd.

Alan Leff, Ph.D. Primo Water Corp.

Myron Lupal, BA, CWS VI R-Can Environmental, Inc.

Wes McGowan Wes Max Consulting, Ltd.

Marianne Metzger Accent Control Systems, Inc.

Jeff Roseman, CWS VI Aqua Ion Plus+ Technologies

4 WATER QUALITY PRODUCTS

Stephanie Harris, managing [email protected]

editorialletter

Stepping into the Spotlight

Neda Simeonova, editorial [email protected]

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RESIN CLEANING PACKETS Pro SoftenerMate and ProRust Out pack-ets offer a sim-ple, convenientway to cleanwater softenerand condition-er resin tanks.Both products

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With increasing awareness by con-sumers and water treatment deal-ers concerning proper sanitizationof point-of-entry and point-of-usewater treatment equipment, SaniSystem offers a simple way to sani-tize all residential equipment as wellas commercial applications such aswater coolers and ice machines.Disposable, pre-measured packetsrequire no mixing of chemicals, andsanitization is complete with only60 seconds contact time. Unlikechlorine bleach, Sani System willnot harm resin, O-rings, gaskets orother mechanical valve parts. SaniSystem kills 99% of harmful bacte-ria, carries NSF 60 certification andis EPA registered. write in 1251

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OUTDOOR RUST STAIN REMOVERS These specialized iron removal andprevention systems eliminate ruststaining, caused by water sprinklerand irrigation systems, on exteriorwalls, driveways and sidewalks. Inaddition to iron treatment chemicals,

other products include CalciumCracker to eliminate chalky calci-um buildup and GrassSoGreenfertilizer to add to your sprinklersystem. The American Hydro lineincludes all chemicals, tanks andpumps for a complete installationsystem. write in 1253Pro Products, LLC • Fort Wayne, INtel: 800.285.9176 • www.proproducts.com

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WATER QUALITY PRODUCTS

tech update

6

Our “hard place” is consumers’ desirefor water softening products and determin-ing how to best fulfill what is for some anessential need. There is a tremendousdemand for soft water that transcends thesimple money-saving aspects of the prod-uct. Industrial, commercial and residentialusers may have somewhat varying reasonsfor using soft water, but they all seek toobtain actual or aesthetic benefits. Whetherit is scale prevention, pretreatment forother conditioning methods or just thatsilky feeling after bathing, soft water is aproduct that is highly sought after by con-sumers. The question at hand is how tobest satisfy their wide range of water condi-tioning demands in an economical andenvironmentally responsible manner.

The list of soft water retractors contin-ues to grow despite the concerted efforts ofdedicated professionals providing options

and answers to a myriad of objections.Water softeners are seen as an enemy ofthe environment, spewing salt and waste-water at unconscionable rates while pro-viding only perceived value to upscale resi-dential users. As an industry, we are partlyto blame for this skewed perception. Fordecades, companies with a financial incen-tive have unnecessarily set systems at inor-dinately high brine settings in order to sellmore salt. For a relatively small gain, moreefficient meter-initiated or twin-alternatingsystems are avoided in lieu of lower costtime clock-initiated units.

There are cases where a poorly sizedautomatic softener regenerating daily at15 lb per cu ft could be replaced with atwin-alternating, meter-initiated systemregenerating at 6 lb per cu ft. Properlyconfigured softeners can drastically cutsalt usage, usually with no deleterious

effect to the performance. Despite warn-ing signs, oblivious dealers continue tosell and install systems that are not sizedor set up for efficient operation.

Pros & ConsWater softeners, like any other con-

sumer product, have both positive andnegative aspects. Automobiles are proba-bly the most hated—and loved—machineon the planet, with big oil companies asthe evil enablers. However, without auto-mobiles and big oil, world economies andliving standards would literally collapse. I am confident that in the near future wewill find a better way to fulfill our auto-motive fuel needs. Likewise, I am opti-mistic that a new discovery will make soft-ening tasks more environmentally friendly.But until then, we must do the best jobpossible with our current technologies.

Softeners provide indispensable bene-fits to industrial and commercial users.Scale prevention and the related lowerenergy demands are rarely consideredwhen discussing water softeners. Howabout the decreased landfill demands asa result of water-using machinery andappliances lasting longer? We can allrecite many actual soft water benefits,but the most important may be tougherto quantify.

Residential water softener users like tohear that they achieve long-term savingsdue to lower soap and chemical needs.Keeping piping systems and water-usingappliances free from damaging hard waterscale is a nice selling point as well. However,if this was all there was to soft water, ourjob would be far more difficult when sellingto potential residential customers.

Soft water has a unique quality that isa result of the chemical removal of thehardness minerals. Bathing in soft waterleaves your skin and hair feeling silky andmoist. Some soft water users complainabout this aspect, describing the feeling asbeing slippery. Some are unable to rinsethe soap off. However, most partakers ofsoft water love the luxurious soft feeling,and this is what keeps so many watertreatment professionals in business. Scaleprevention, appliance protection, chemi-cal savings, aesthetic perceptions andenvironmental concerns are some of themany points to consider when applying awater-conditioning solution. Deciphering

W ithout a significant technological advance in regeneration

techniques or a completely different type of exchange mechanism,

automatic water softeners will continue to encounter more restrictions

and opposition from municipalities. This is primarily driven by growers

and other entities interested in water reclamation and reuse. The increased

chloride and total dissolved solids load generated by automatic regenerating

softeners greatly hinders the ability of wastewater facilities to provide an

effluent that is suitable for its primary customers. As population and

subsequent water demands increase, the pressures to make the most of

our limited water supply are exacerbated. As water conditioning

professionals, this is our “rock.”

&between a

rocka hard place

By Jerry Horner

Consumers continue to demand soft water as water softeners face opposition from municipalities

06_TechUpdate_TGI_0907.qxd 8/17/07 11:55 AM

imagination at work

This isn’t hocus-pocus. The trick is having the right partner: GE Water & Process Technologies. When you sell GE’s top-of-the-line Professional Series Products, you’ll enjoy the advantages of GE’s name recognition, consumer brand loyalty, and product innovation. As a member of our Platinum Dealer Network, you’ll put GE’s marketing magic to work for you:

• Customized web page and sales materials• Sales and technical training• Dealer financing programs• Test kits• Sales lead generation programs

Join GE’s Platinum Dealer Network – it’s a golden opportunity. Call us at 800-279-9404 or visit www.autotroldealer.com.

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a customer’s expectations and needs willhelp you ascertain if an alternative solu-tion is appropriate for the application in question.

For those applications where a tradi-tional automatic water softener is not anoption, there are many water-condition-ing choices available that provide similaror expanded benefits. A portable

exchange water softener offers advantagessuch as no onsite salt or regenerant wasterequirements. These systems regenerateat a central plant where the process canbe more efficient. Regeneration plantsare expensive to construct and operateand may suffer from extreme regulatoryscrutiny. Portable exchange servicerequires regular replacement of the

service tank. Access to the equipmentand other related inconveniences must beconsidered. Because of the intense capi-tal, labor and transportation require-ments, the end user cost is typically high-er than automatic regenerating systems.

There are filtration media that claimto have superior scale prevention capabil-ities while not requiring any kind of

regeneration. It is natural to be skeptical,but let’s not dismiss these without a fairhearing. It is in our interest to find realsolutions that can work without floodingthe resin with a highly concentrated solution of sodium chloride. These non-chemical systems may employ a type ofresin material that is designed to crystal-lize the hardness minerals. The hardnessis not removed but rather prevented fromattaching to water-contacting surfaces.The hardness is still measurable and theend user will not have the silky or slip-pery feel. This may not be the ultimateanswer, but it can be one option formeeting the requirements of specific conditioning challenges

Many applications will derive tremen-dous benefit from a simple carbon filter.Granular-activated carbon may be thesimplest, most versatile form of filtrationavailable. These systems can effectivelytackle a wide range of contaminant con-cerns with relatively low equipment andmaintenance costs. While never widelyaccepted, a magnetic device may be com-bined with the carbon system to helpalleviate scale concerns. There are a mul-titude of magnetic, electronic and othersimilar devices that make scale preven-tion claims. Most have little or no third-party validation but rely heavily on anecdotal evidence.

Major criminal convictions are oftenmade using only circumstantial evidence,so let’s not ignore the evidence without atleast an obligatory examination. My ownpersonal experience has been that residen-tial applications with very hard water, orthose that are accustomed to soft water,will not find these combination magneticsystems satisfactory. Those that are onmoderately hard water influent suppliesand are not attached to the soft-water feelcan derive great benefit and satisfactionfrom these low-maintenance systems.

You need not be stuck between the proverbial rock and hard place. Bypreparing for rain, even a small dealerneed not be afraid of facing the giants.Step out and proactively find solutionsthat will withstand government regula-tions, benefit the community and fityour customers’ needs. wqp

About the AuthorJerry Horner, CWS-VI, CI, is vice president ofsales and technical support for Topway Global,Inc. He can be reached at 714.255.7999, or bye-mail at [email protected].

LearnMore! For more information related to this article, go to www.wqpmag.com/lm.cfm/090701

For more information on this subject, write in 1011 on the reader service card.

tech update

write in 751

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9SEPTEMBER 2007

Many families and relatives in theindustry can recall when they first startedtheir businesses and the challenges theyfaced along the way. Many have strug-gled to keep their businesses growing and have inspiring success stories as aresult of their hard work and the sacri-fices they made.

Jamie Kirlin is one such dealer. Hebecame involved with the water treat-ment business after leaving the automo-tive industry. It may not have been thepath he always thought he would take,but he has found happiness in this reli-able, yet challenging industry. Manydealers across the country may have stories similar to Kirlin’s and—whetherfacing the challenges of starting a newbusiness or sharing experiences as a sea-soned industry veteran—other dealersmay find inspiration in his story.

Change of Scenery As an automotive manufacturer’s

representative growing tired with theindustry in the 1980s, Kirlin knew heneeded a change. He didn’t necessarily

think the water treatment industrywould be the direction he would head,but it turned out to be the best path for him.

“I saw that things were changing inthe [automotive] industry, and I wantedto get into a different industry,” saidKirlin, president and owner of AdvancedWater Resources. “My father-in-law wasactually a water treatment dealer, so therewas always a little bit of interest there.”

Kirlin moved to northeasternPennsylvania after getting out of the autoindustry, and in 1990 he purchased partof his father-in-law’s corporation,Advanced Water Resources, Inc.

Located in Temple, Pa., AdvancedWater Resources is an independent watertreatment facility with its beginnings dat-ing back to 1953. The company had beenknown as Lindsey Water Conditioningsince the 1970s, when it was a part ofSuburban Water Technology, Inc. Kirlinpurchased a portion of the business in1990 and incorporated it as AdvancedWater Resources, Inc., using the tradename Lindsay EcoWater Systems.

Diving In Kirlin quickly discovered that the

water treatment industry was a lot different than selling and representing

T he water treatment industry is full of small

businesses that are often family-owned or have

been passed down from generation to generation. It is

also common for dealers to get into the industry because

of a close relative. Whether it be a father-and-son,

brother-and-brother or husband-and-wife team, this

industry is full of businesses that have been built from

the ground up with the efforts of various family members.

Dull

editor’s emphasis

Never a Moment

By Stephanie Harris

From the auto industry to water quality, one dealer finds fulfillment as a watertreatment professional

The staff of Advanced Water Resources, Inc., Temple, PA.

09_EE_Steph_0907.qxd 8/20/07 10:28 AM


editor’s emphasis

automobile engines and parts, but it was a good fit for him. “Water treatment wasperfect because it was hands-on, and it was something new, so it gave me a bit of achallenge,” he said.

Within a few years of Kirlin taking over Advanced Water Resources, his father-in-law sold the rest of his businesses and retired from the water treatment industry.

As Kirlin got his feet wet in the industry, he realized there were things that neededto be done differently.

“There was a lot of telemarketing going on,” Kirlin said. “[My father-in-law] didn’treally spend any money on advertising, so we started marketing and advertising andless telemarketing.”

One of the greatest challenges, according to Kirlin, was developing sales leads. In an industry such as water treatment, most business is generated through referrals andword of mouth. Kirlin was able to find success with advertisements on a local talkradio station and by participating in home shows and fairs.

Problem Solving After getting settled in the business, Kirlin soon learned the water in northeastern

Pennsylvania had a specific problem that he made it his mission to solve.

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11SEPTEMBER 2007

“There’s a lot of different types of ironin the area,” Kirlin said. “For a long timeit didn’t seem like there was anyone whoreally figured out how to treat it properly,so I made it my goal to figure that out.”

Kirlin found himself a niche marketworking with the different types of iron in the area. His business predominatelyserves the residential market and hasrecently begun to serve the commercialside of the industry as well.

“As my business grew, I added morestaff. I have people now that take care ofthe residential sales, and I’ve been doingmore commercial sales,” said Kirlin. “It’sa good goal for me to grow that [part ofmy business].”

Currently, Advanced Water Resourcesdoes not sell appliances or drill wells; it isa company made strictly of water treat-ment professionals who are trained in analyzing water, identifying problems andoffering solutions to improve the qualityof water for homes and businessesthroughout northeastern Pennsylvania.

Advanced Water Resources now has a staff of seven employees and has foundthat the key to such growth and success is customer service. According to Kirlin,something as simple as an annual phonecall or periodic mailings will keep a cus-tomer coming back.

“A lot of times, if you don’t follow upwith a customer they won’t even remem-ber you,” Kirlin said. “I found that outthe hard way.”

Enjoying the Industry In the future, Kirlin said he hopes to

get into other water-related products suchas tankless water heaters, instant hot waterunits for under the sink and hot-waterrecirculation for showers.

Now far removed from his days in theautomotive industry, Kirlin has yet togrow tired of the ever-changing challengeshe is faced with in the water treatmentindustry. “Every time you test the water,you never seem to find the same waterchemistry twice,” he said.

Kirlin also enjoys the reliability of thewater industry and the fact that he isalways helping people. “I can feel good

about what I am doing because I’malways helping someone and improvingthe quality of their life,” he said. “There’sa lot of facets to it, and it seems likeyou’re never doing the same thing twice;it’s a new challenge everyday.” wqp

Editor’s note: If you, or any watertreatment professionals you may know,have a similar dealer success story, please

feel free to share it with us. ContactStephanie Harris, managing editor for Water Quality Products.

About the AuthorStephanie Harris is managing editor forWater Quality Products. She can bereached at 847.391.1007, or by e-mail at [email protected].

LearnMore! For more information related to this article, go to www.wqpmag.com/lm.cfm/wq090702


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88


The ruling requires that each well-head or water introduction point in thesystem be tested and monitored. TheU.S. Environmental Protection Agencyhas required compliance monitoringthrough December 2007, with a com-pliance deadline of January 2008.

Radium is a naturally occurringradioactive substance present in somewater supplies. It derives from geologi-cal formations and is expected to befound in some groundwater of thecoastal Mid-Atlantic states, westernstates, including California andColorado, and parts of the Midwest.

Radium Removal by Ion Exchange

A strong acid cation resin in thesodium form can be used to removeradium from water. Radium has a selec-tivity coefficient of about 40:1 com-pared with sodium. This is 8.3 times ashigh as calcium, which is only 5:1.

On a single-use basis, the cation resinwill load radium 8.3 times beyond thehardness endpoint. For example, if aresin lasts 1,000 gal per cu ft beforehardness starts to break through, it willthen last 8,300 gal before radium startsto break through, providing it is onlyused once. Because of its high selectivity,

radium is difficult to remove from theresin. Radium has slow kinetics and isusually loaded at trace quantities, mak-ing regeneration even harder.

Sodium Cycle OperationTermination of the run at the

hardness breakthrough. Radium leak-ages remain consistently low when thecation resins are run only to hardnessbreakthrough. It is advisable to useregeneration contact times of one hour,regenerant levels of 15 lb per cu ft andsalt concentrations of at least 10% atthe resin bed.

Termination of the run at radiumbreakthrough. After a few cycles, thiswill give only about 5 to 10% more gal-lonage than hardness break. A normalregeneration level such as 15 to 20 lb ofsodium chloride per cu ft at 10 to 15%concentration is not enough to removeall of the radium; therefore, radium willbe building up on the resin bed. Whenthe hardness breaks, it will push some ofthe remaining radium off at the bottomof the bed so that the radium breaks justafter hardness. The minimum recom-mended salt dosage is 15 lb per cu ft ata minimum concentration of 10%.

Calcium Cycle OperationThis procedure leaves the hardness

intact and removes only the radium.Because of the high affinity of radiumover calcium, it is feasible to remove justradium and leave the hardness intact.

Radium and calcium are both divalent,

focus on ion exchange

T he Radionuclide Rule of the Safe Water Drinking Act

requires water systems to monitor for radioactivity in

water supplies present as radionuclides. The constituents

requiring monitoring include gross alpha emitters, gross beta

emitters, radium 226, radium 228 and uranium.

Acid cation resin in sodium form can be used to

remove radium from water

By Frank DeSilva

Ra226.0254

RadiumRemoval

12_FO_Resin_0907.qxd 8/16/07 6:06 PM

8so concentration itself does not play asimportant a role in hardness as sodiumexchange. Nevertheless, there is a drop inactivity of the radium ion in solutions atthe higher salt concentrations, so a moreconcentrated salt produces better results.It is recommended that concentrations ofat least 10% calcium chloride be main-tained during regeneration.

High initial radium leakages willalways be present during cocurrent regen-eration unless the resin is mixed afterregeneration. Calcium is unable to pushoff all the radium from the bed but it ismore effective than sodium and pushesthe radium to the bottom of the bed.

During the subsequent cycle, calci-um ions not removed from the solutioncan act as a continual mild regenerantand push off some of the radiumremaining at the bottom of the bed,especially at breakthrough. Mixing thebed after regeneration provides a uni-form concentration of radium through-out the bed, which gives consistent andlower leakage.

Another way to use the calciumprocess effectively is to use countercur-rent regeneration (CCR). This way theradium is pushed away from the bottomof the bed so that the radium band ismoved up into the bed, thus avoidingthe problem of high initial leakage. No mixing can be used with CCR.

Resin for Single UseHigher cross-linked strong acid

cation resins are best for one-time userather than multiple cycle use. A 15%cross-linked macroporous resin hasabout two times the selectivity that an8% resin has for radium over calcium.During regeneration, however, the radi-um is even more difficult to removethan from a standard resin. This resultsin a radium band at the bottom, whichmakes for higher initial leakages andlower regenerable operating capacities.

The macroporous cation is estimatedto have 15 times the selectivity for radi-um as for hardness, so it can theoreticallygive 15 times the throughput capacity toa radium break than to a hardness break.

Selective ResinA specialty strong acid cation resin

has been developed that effectively tar-gets radium present in water supplies.This resin operates by adsorption ofradium using a barium compound thatis present in the matrix of the resinbead. It is intended for single use and,under the proper conditions, can gener-ate tremendous throughputs of manygallons per cubic foot. Preliminary pilot

tests have shown promising results in a New Jersey installation. There are also some specialty zeolites that haveshown favorable selectivities for radium in water.

These specialty media will becomemore prevalent in the marketplace asmunicipalities look for ways to meetcompliance requirements. The selec-tive resins also have potential for usein removing radium from the usedregenerant brine.

Sizing ConsiderationsResidential systems that are infre-

quently monitored should include twotanks in a series so that monitoring forradiation can be performed in betweenthe worker tank and the polisher tank.It is also suggested that the radiumremoval tanks be followed by a carbonfilter to capture any radon producedas the radium adsorbed by the resincontinues to decay.

Radium removal systems canbecome radioactive after continued use.It is suggested that any installations bemade away from areas where people arelikely to spend time, preferably withinan enclosure. Exchange of spent resinand tanks should be performed byknowledgeable water treatment profes-sionals wearing appropriate protectivegear as necessary.

Special ConcernsFor radium applications, collect influ-

ent water treatment data such as calcium,magnesium, sodium, radium, sulfate, pHand TDS. The sizing of a radium systemmust be done conservatively to make surethat the resin unit is not overrun. A regen-erable resin that is run longer than origi-nally designed can be difficult to regener-ate. A once-through resin that is overruncan actually accumulate enough radium tomake disposal difficult. In any case, dis-posal of spent resin and regenerant mustbe performed in accordance with all local,state and federal regulations. wqp

About the AuthorFrank DeSilva is national sales managerfor ResinTech, Inc. He can be reached at 760.809.4864, or by e-mail [email protected].

13SEPTEMBER 2007

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12_FO_Resin_0907.qxd 8/16/07 6:07 PM


The bottled water industry has usedozone treatment for about 30 years todisinfect water before it is put into bot-tles. The industry has found that ozona-tion of product water in storage tanksand in the final water fill-stream providesconsumers with a safe, fresh-tasting bottled water.

Ozone is a safe, efficient method fordisinfecting the water against water-borne microorganisms and other bacteriathat may remain following pretreatmentmethods. It also protects against anycontamination that may be present inthe bottling equipment, bottles and caps.

What Does Ozone Do?Ozone (O3) is an unstable, color-

less gas. It is a powerful oxidizer and a potent germicide. In fact, ozone pos-sesses much higher disinfection capabil-ities than chlorine and other commonlyused disinfectants.

Once generated, ozone takes just ashort time to break apart and return toits natural form of oxygen (O2). As thisprocess occurs, the free atom of oxygen

seeks out and attacks any foreign parti-cles in the water. This action virtuallydisintegrates bacteria or other organicmatter, protecting the water from water-borne contamination.

Chief variables that determine theeffectiveness of ozone in killing bacteriainclude contact time and initial ozoneconcentration achieved in the productwater. Final ozone concentration residualdepends on how much ozone is original-ly injected into the product water, con-tact time and the amount of ozonedemand in the water.

Ozone treatment also provides longerstore shelf life for bottled water, butwithout the unpleasant tastes and odorsassociated with untreated waters or waterthat has been disinfected with chlorine.

Ozone must be injected correctly tobe safe and effective. Over-ozonatingthe water, for example, may lead to highlevels of ozone (0.40 parts per million(ppm) or more) that will cause tasteproblems and reactions with the plasticin the plant piping and the bottle itself.Sometimes too much ozone or improp-erly injected ozone may allow some“outgas” into the air layer between thewater and the cap. If the bottle isopened soon after bottling, the con-sumer may notice a metallic taste in the water caused by this ozone smell.

In recent years, the presence of bro-mide in some treated waters, especially

applications—bottled water

O zone treatment is an effective disinfectant for water being

used in bottled water operations. The process requires

careful, precise operation and quality equipment to ensure bottled

water is properly disinfected and tastes good through its shelf life.

The best system for introducing ozone into the final bottled water

product depends on many factors, including the size of the operation,

the type of water to be treated, the level of ozone required and the

current or proposed bottling equipment. It is best to consult a

company that deals with complete bottled water plant systems and

that supplies complete integrated systems in order to obtain the

best quality ozonated bottled water.

By John Swancara

as a Disinfectant

Keeping bottled wtaersafe, tasting fresh

14_Application_0907.qxd 8/17/07 11:30 AM

15SEPTEMBER 2007

spring or well water, has become a con-cern within the bottled water industry.Bromate is a suspected carcinogen atlevels as low as 10 parts per billion(ppb). It is formed when the bromideion is oxidized during the ozone disinfection process.

A few years ago, Coca-Cola’s Disdainbottled water operation in Kent, England,was forced to recall bottles because highlevels of bromate (200 ppb) were found inits water. It is recommended that anyoneconcerned about bromate in bottled watermanufacturing visit the InternationalBottled Water Association website forinformation concerning this issue.

Additionally, final product water puri-fied by reverse osmosis (RO) can causesome problems with ozonation levels if theRO water still contains TriHaloMethanes(THMs). THMs are byproducts of thechlorination process in municipal watersand cannot be removed by the ROprocess. The THMs will be oxidized andremoved by the ozone treatment but, inthe process, will use up the ozone andlower the residual levels of ozone in thefinal product water. To prevent the prob-lem or eliminate the need for a largerozone system, feedwater must be tested forTHMs and, if present, removed by carbonfiltration before or after the RO process.

Many, if not all, of these benefits and

drawbacks associated with ozonation aredirectly related to the quality of theozonation equipment and method used.The better the ozone system used, thebetter the results.

The Ozonation ProcessThe bottled water industry uses

several methods for introducing ozoneinto the final product water before bot-

tling. The three main methods used arebatch processing, inline atmosphericcontacting and inline pressure contact-ing. Each type has its strengths andweaknesses. Many potential problemscan be prevented if you choose the rightmethod for your particular situation.Note that the following method titles

are the author’s descriptions and are not official industry designations.

Batch processing. Batch processing isusually best for small bottling operationsthat do not require large amounts ofprocessed water.

The batch processing method startsby ozonating a large storage tank untilthe desired ozone level is reached. Twopossible methods for tank ozonating are

using a small circulation pump, a smallozone generator and a venturi injector tocreate and entrain the ozone gas into thewater stream flowing into the tank, orbubbling the ozone into the tank waterwith a diffusion stone.

When the target ozone level isreached, a separate pump delivers the

ozonated water to the filling operation.The tank is ozonated continuallythroughout the operation to maintain anacceptable ozone level by whicheverbatch processing method is being used.

Inline atmospheric contacting. Thisozonation method draws product waterout of the storage tanks with a pump anddelivers the water to a large atmosphericstainless steel contact tank. Then thewater is either ozonated by venturi injec-tion assembly in line with the water flowor by ozone bubbling into the contacttank with a diffusion stone. In the con-tact tank, the water requires a specifiedlength of contact time with the ozone tobe treated effectively. The water is thendelivered directly to the bottle filler byanother pump. This process is consideredreal time in that as soon as the contacttank fills and both pumps are deliveringwater at the same flow rate, the bottlefiller can operate continuously.

Many large bottled water companiescurrently use this form of ozonation. It isimportant to have the appropriately sizedcontact tank, especially if the ozone isbubbled into the tank. This process mayalso require considerable fine-tuning tobalance the pumps. This system generallyrequires an ozone monitor/controllerunit to ensure proper ozone levels.

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14_Application_0907.qxd 8/17/07 12:04 PM

method of ozonation, also considered areal-time system, can be handled in oneof two ways.

The first method uses one pump todeliver the water from the storage tanksthrough a venturi injection assemblywith a large amount of bypass into apressurized contact tank, then out to the

bottle filler. This requires a return lineback from the filler to the storage tanks.This technique is ideal for small bottlingoperations and for small fillers that donot require high pressures. If sized cor-rectly, an ozone monitor/controller maynot be needed.

The second method uses two

pumps—a main pump to draw the prod-uct water out of the storage tanks and topush the water through the contact tankand into the filler, and a smaller pump toboost some of the pressurized waterthrough a venturi injector assembly todraw the right amount of ozone into thewater stream. The two streams of water

merge and mix together in the pressur-ized contact tank on their way to thefiller. This method is also called side-stream ozonation. If a correctly sized system is used, an ozone monitor/controller may not be needed; however,it is best to have one to ensure that thecorrect level of ozone is supplied to the filler. This is a good method forintermediate-sized bottling operations.

Recommended Ozone Equipment and Method

The key factors in an effective ozona-tion process are the equipment and themethod used to introduce ozone into thewater. The following equipment is rec-ommended to create ozone and to injectit into the product water:

Oxygen concentrator. A good pressureswing adsorption system is highly recom-mended. This unit removes nitrogen fromthe air stream and delivers a +90% dryoxygen stream to the ozone generator forhigher ozone concentration.

Ozone generator. Also recommendedis a good high-frequency corona dischargeunit. Such units are capable of producingozone concentrations in the air streamranging from 4 - 6% by weight. Theozone is created as the oxygen streamtravels through the ozone generator’scorona discharge dielectric cell. The prop-er electrical charge with the right frequen-cy will create a high quality ozone con-centration. Some equipment manufactur-ers do not rate their generators accurately.Unfortunately, there are no generally rec-ognized ozone industry standards that areuniformly applied to all ozone manufac-turers and their equipment.

Venturi injector. A good, properlysized venturi-type injector is a must toensure that small microsized bubbles areformed as the ozonated stream of air issucked into the product water stream. A well-designed assembly is capable ofentraining the ozone into the water with an efficiency of 95% or better.

Contact tank. A properly sized con-tact tank is needed to allow more gasinto the solution and to permit adequatecontact time for the ozonated water tooxidize contaminants, disinfect the waterand release any excess gas that did not go into the solution. wqp

About the AuthorJohn Swancara is an engineer with Norland Intl., Inc. He can be reached at 402.441.3737, or by e-mail at [email protected].



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applications—bottled water

14_Application_0907.qxd 8/17/07 11:32 AM

17SEPTEMBER 2007

This trend is notable not becausebottled water has been making nationalheadlines; the phenomenal growth of the bottled water industry has routinelyreceived such coverage. Nor is it notabledue to the fact that bottled water isreceiving negative attention; with therise of environmental groups, bottledwater has been increasingly under attack.What makes this trend notable is thatthe bottled water industry has startedreceiving negative, seemingly concerted,media attention on a national scale.

In the NewsThe International Bottled Water

Association (IBWA) has seen a markedincrease of media awareness regarding thealleged environmental impact of bottledwater. National networks, such as ABC,NBC, CNBC, CNN, NPR and PBShave all interviewed IBWA regarding stories dealing with this alleged negativeenvironmental impact of bottled water.

In fact, the negative environmentalimpact of bottled water is the only thingthat many stories focused on. ABC Newsran two separate but similar pieces titled,“Bottled Water Backlash” and “BottledWater, Wasted Energy?” The Chicago

Tribune ran an article with the headline,“Advocates hope to turn tide against bot-tled water.” U.S. News & World Reportrecently had a story titled “How Safe IsYour Drinking Water?” that started as astory about tap water but finished bydiscussing the topic of plastic bottlesleaching chemicals into bottled water.

Unfortunately, most of these stories aresensationalized to sell more copies or tokeep viewers glued to the television, whileletting the facts slip by the wayside.

Furthermore, most coverage does notmention that bottled water containers are100% recyclable where recycling facilitiesexist. Or that IBWA, as a founding mem-ber of the National Recycling Partnership,is working on two major initiatives tomaximize the potential of recycling pro-grams nationwide. But perhaps the biggestdisappointment is that the media do notmention that bottles used for bottledwater account for only one-third of 1%(.00333) of the waste stream—a tiny frac-tion that actually has little input on theoverreaching challenge of recycling andwaste reduction. However, these facts arenot sensational enough; therefore they getdropped in favor of something that willgrab the attention of the viewer such asmountains of unrecycled bottles.

Most recently, a U.S. News & WorldReport article featured a paragraph thatsaid polyethylene terephthalate (PET)bottles leach “phthalates, bisphenol Aand triclosan.”

Fortunately, these claims were provenfalse by an independent research organiza-tion called Statistical Assessment Service(SAS). Only a few days after the articlewas published, SAS released its own reportquestioning the claims of the article. SASquickly dissected the article and showedthat PET does not contain phthalates,that bisphenol A is not present in PETand that “no regulatory agency anywherein the world has found that leaching is ahealth risk.” The SAS report then statedthat “Triclosan is an antibacterial agentmost commonly in… soap. There is noconceivable reason why it would be usedin a plastic water bottle.”

These stories with erroneous reportingwill continue to gain attention. The newsbusiness is indeed a business, and it will

do what it can to get the largest share ofthe audience. The only way to battle theseerroneous stories is to educate reporters,customers and anyone who will listenwith the facts.

Getting the Facts The IBWA has been actively working

on a comprehensive campaign to respondto these attacks. Fortunately, others (suchas SAS) are noticing, and we’re turningthe tide. However, one trade association is not enough.

To help defend the bottled water indus-try, you can arm yourself with the facts byvisiting the IBWA website at www.bottled-water.org. The news section offers positionstatements, press releases and the IBWAEnvironmental Quick Facts sheet, whichwill provide all the information needed toinform people that these recent attacksagainst bottled water are misguided andthat focusing on one narrow region in thevast world of prepackaged consumer goodswill do nothing to help the environment.

When we educate more people withthe facts, there will be fewer articles writ-ten with erroneous information, and thebottled water industry will be moresecure. One of the best ways to educateyourself is to attend the educational ses-sions at the 2007 IBWA Convention andTabletop Tradeshow.

The theme of the convention this yearis “A Place to Learn.” It is, without adoubt, the best place for a bottled waterprofessional to learn about the industry asa whole, and specifically about things likefiltration, state licensing, advances in UVtechnology, hazard analysis and criticalcontrol points, bottle washing and more.For a detailed schedule and other conven-tion information, visit www.bottledwa-ter.org and click on Convention andTrade Show.

Bottled water has grown to become theNo. 2 beverage in America. Consumerschoose it because it does not contain calo-ries, caffeine, sugar, artificial colors andflavors. By educating yourself and thosearound you about the facts surroundingbottled water, the beverage will continueto grow as one of America’s favorites fordecades to come. wqp

About the AuthorTom Gardner is communications manager for IBWA. He can be reached at 703.683.5213, or by e-mail at [email protected].

editor’s emphasis

F or years, Americans have

chosen bottled water as

one of their favorite beverages.

In fact, a recent survey by Harris

Interactive showed that 58% of

Americans choose bottled water

as the packaged beverage they

most associate with a healthy

lifestyle. However, if you’ve been

following the news over the past

couple of months, you may have

noticed a startling trend.

Bottled watercontinues to grow in

popularity despitenegative press

Bottled Water: Under Attack But Not Going Anywhere



By Tom Gardner

17_EE_IBWA_0907_v2.qxd 8/16/07 1:05 PM

WATER QUALITY PRODUCTS

show section

18

Cher, Bette Midler and Tina Turnerwill even give a midweek performance—OK, impersonators of the divas—but thefive-day event promises real learning, net-working and enjoyment.

This year’s IBWA show is a two-for-one package. The newly renovated LasVegas Hilton, IBWA’s special events head-quarter hotel, is located next to the LasVegas Convention Center, where PACKEXPO ’07, an event focused on the latestdevelopments in packaging machinery,materials and containers, will be held Oct.15 to 17. IBWA registrants receive com-plimentary access to PACK EXPO, whichwill include 1,300 exhibitors, 60 educa-tion sessions and three keynote presenta-tions from industry experts.

“The 2007 IBWA Convention andTabletop Trade Show has no rival when it comes to educational seminars and

showcasing the services and advancedtechnology of the bottled water industry,” said IBWA President Joseph K. Doss.“Additionally, PACK EXPO leads the waywhen it comes to highlighting the state-of-the-art advances in packaging materialsand machinery. By cooperating withPACK EXPO and co-locating these twotop-notch events, all of our combinedattendees will benefit.”

A Place to LearnThe theme for the 2007 IBWA

Convention and Tabletop Trade Show is“The Bottled Water Event: A Place toLearn. “This year’s theme reflects IBWA’scontinued commitment to providingconvention guests with the bottled waterindustry’s most comprehensive educa-tional programs, which will help themmeet the challenges of today and the

future,” Doss said.The IBWA show is designed for bever-

age professionals across all job functionsand categories. The organization encour-ages bottled water manufacturers, salesteams, engineers, warehouse staff mem-bers, finance department employees andeveryone between to attend some of theevent’s 22 targeted education sessions.

Some class offerings to consider whenplanning your personal IBWA itinerary:

• Bottled Water 101 1:00-3:00 p.m.,Tuesday, Oct. 16. New to the industry? Looking to revitalize your business? Bob Hirst, IBWA vice president of education, science and technical relations presents a comprehensive review of industry basics.

• Managing Performance: People are Your Most Valuable Asset 9:00-10:00 a.m., Wednesday, Oct. 17. Neil Mairs of Solutions Recruiting shares advice on increasing organizational productivity and output. Discover tangible methods for hiring the right people, enhancing motivation, measuring performance and providing feedback.

• State Licensing: What Does Your State Require? 10:00-11:30 a.m.,

T he 2007 International Bottled Water Association (IBWA)

Convention and Tabletop Trade Show, to be held Oct. 15 to 19

at the Las Vegas Hilton, will feature business and technical courses,

opportunities for obtaining and maintaining certifications,

supplier showcases and more.

Two-for-one showregistration doubles

participants’ benefits

IBWA MAKING A

By Caitlin Cunningham

Stay ahead of the game when it comes to technological

advancements, product and serviceinnovations and the latest researchfindings; check out what theseleading bottled water-related companies have to offer at thisyear’s IBWA Tabletop Trade Show and Reception.

• ALCOA Closure Systems Intl.• Allied Purchasing• ARK Specialty Services• Belliss & Morcom,

a Gardner Denver brand

• Beverage Marketing Corp.• Beverage World• Blackhawk Molding Co., Inc.• Boston Rack, Inc.• CUNO, Inc., a 3M Co.• DSH Intl., Inc.• DuPont Liquid Packaging Systems• Ecolab, Inc.• Enviro Pure, Inc.• Greif, Inc.• Group Hesse• Guardian Mfg., Inc.• Hach Co.• Hess Machine Intl.• IBD Alpine Coolers

• IBWA• Inland Label & Marketing Services• International Packaging

Innovations, LLC• Liquid Packaging Solutions, Inc.• Midbrook, Inc.• Millipore• National Testing Labs• NSF Intl., Inc.• Pacific Ozone Technology, Inc.• Pall Corp.• Plastipak Packaging• Polymer Solutions Intl., Inc.• Portola Packaging, Inc.• Rehrig Pacific Co.

Splash in Las Vegas

18_IBWAshowsection_0907.qxd 8/16/07 1:08 PM

Wednesday, Oct. 17. What sort of distribution licensing and approval does your company need on top of basic Food and Drug Administration regulations? Laura Current of Current Technologies provides need-to-know answers.

• Bottled Water Challenges and Opportunities in 2007 and Beyond1:00-3:00 p.m., Wednesday, Oct. 17. IBWA’s Bob Hirst leads discus-sions on ozone and bromate man-agement and the U.S. EPA’s Ground Water Rule from both regulatory and technical perspectives.

• Advances in UV Technology: Implications for the Bottled Water Indsutry 3:00-5:00 p.m., Wednesday, Oct. 17. Delve into the world of UV—how it works, dose measure-ment, the components involved in validation, etc.—under the guidance of Atlantium Technologies’ Phyllis Posey.

• WQA – Industry Issues Report2:00-4:00 p.m., Thursday, Oct. 18. Are you up to date on emerging contaminants? Familiar with Italy Decree 443 and the Ohio Plumbers’ license requirements? Get up to date on these topics and other

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• Semopac Canada, Inc.• Shivsu Canadian Clear

Waters Technology• Skipping Stones• SMB Machinery Systems, LLC• Soft Drinks Intl.• Toda Water Machinery Co., Ltd.• Tri Palm Intl./OASIS Water Coolers• True Integration, Ltd.• Underwriters Laboratories• Veriplas Containers• Water Quality Assn.• Water Quality Products• Western Square Industries, Inc.• Whatman, Inc.



point-of-use issues at this session, led by Joe Harrison of the Water Quality Association.

• Common Spring Source Problems9:00-10:30 a.m., Friday, Oct. 19.Explore algae, mineral precipitation, micro problems and various off-taste issues frequently linked to spring sources. Laura Current shares relevant information and outlines construction options.

The IBWA’s Code of Practicerequires that every member facility have

at least one Certified Plant Operator(CPO). Forbottled water industry com-panies and professionals looking to ful-fill this role, IBWA offers a CPO reviewsession on Thursday, Oct. 18 and anexam on Friday, Oct. 19. MaintainingCPO certification requires holders totake an exam once every three years oraccrue 18 continuing education units(CEUs) within that three-year period.For bottled water professionals lookingto keep current via the CEU approach,20.5 hours in CEUs are available

through this year’s education sessions.

A Place to Get AheadThe IBWA convention and show

hosts a number of networking and spe-cial events that allow guests to explorethe latest technologies, establish newindustry connections, catch up with oldfriends and unwind after a day of classes.

The IBWA Tabletop Trade Show andReception (5:00-10:00 p.m., Wednesday,Oct. 17) provides show-goers the chance tomeet with vendors who will be exhibitingtheir latest bottled water technologies,products and services. This year marks thedebut of the tabletop show’s SupplierShowcase; many exhibitors will use a spe-cial section of the show floor to furtherexpand on their products and services dur-ing a 15-minute presentation and demon-stration. The full IBWA Trade Show willreturn in 2008. Until then, take advantageof the simultaneous networking, learning,socializing and enjoyment opportunitiesthis special event has to offer.

The 2007 IBWA Chairman’s Gala(7:00-10:00 p.m., Thursday, Oct. 18) prom-ises big laughs and fun. Cher, Bette Midlerand Tina Turner impersonators will takethe stage together to host a night of song,dance and comedy. Food will be served.

Hitting the links provides yet anotheropportunity for enjoyment and develop-ing relationships with fellow bottledwater professionals. The Drinking WaterResearch Foundation Golf Tournament(1:00-6:00 p.m., Tuesday, Oct. 16) at thePainted Desert Golf Club will help fundvital research impacting the future of bot-tled water. A $195 ticket, $85 of which is tax deductible, includes transportation,greens fee and golf cart, a box lunch andthe 19th Hole Reception. Transportationdeparts the hotel at 12:30 p.m.

Other convention events to considerwhen scheduling include a number ofopen committee meetings, the annualIBWA business meeting, a president’sreport from Doss and a “passing of thegavel” ceremony honoring the 2007 and 2008 chairmen.

To register for the IBWA Conven-tion and Tabletop Trade Show, visitwww.bottledwater.org/public/conv2007.The website also features a full schedule,travel information and more detailsregarding PACK EXPO.

About the Author Caitlin Cunningham is associate editor for Water Quality Products. Cunningham can be reached at 847.391.1025, or bye-mail at [email protected].



show section

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21SEPTEMBER 2007

By Jeremy Ke

O3

Heightened Awareness of Food-Borne Illness

The Centers for Disease Control andPrevention (CDC) estimates that food-borne diseases cause approximately 76million illnesses, 325,000 hospitalizationsand 5,000 deaths in the U.S. each year.These numbers are derived from home-cooked meals, restaurant service, institu-tional meals (i.e. prisons, military, hospi-tals) and from social gatherings such aschurch and neighborhood functions.

Think back to some of the main-stream headlines the food industryendured over the last year: a Salmonellaoutbreak with Peter Pan and Great Valuepeanut butters; an E. coli outbreak atTaco Bell and Taco Johns in 2006; andthe 2006 North American E. coli out-break in bagged spinach, which left three people dead and 198 ill.

These high-profile events, and manymore like them, have opened consumers’eyes to the fragility of our nation’s foodsupply. They also have food safety andquality assurance managers looking forinnovative technologies that will helpthem protect their customers. In addi-tion to implementing higher standardswith suppliers, managers of the foodservice industry are looking for newways to add an additional barrier againstcontamination and keep their brandsout of the headlines.

The U.S. restaurant industry enjoyedsales of $537 billion in 2006, and thatfigure is forecasted to increase 5% in

2007. Currently, there are more than935,000 restaurants nationwide serving70 billion meals a year and employing12.8 million people, second only to the government as the largest employer.Innovative ozone suppliers are develop-ing products to service this ever-expanding market, bringing a provensolution to this specific application.

Ozone Solutions in Food Processing

Because of the long list of benefitsozone delivers, the most recognizablebrands in the food processing industry are using it in many aspects of their operations. Ozone is the most powerfulbroad-spectrum microbiological controlagent available. It is 50 times more effec-tive than chlorine and kills bacteria 3,000times faster. Ozone is effective against E. coli, Salmonella, and all known bacteria,viruses, yeast, molds and mildew.

Seafood processors are now embracingozone as a primary sanitizer to increase theshelf life of their products, eliminate odorsand effectively sanitize with no residualtaste or odor. For the same reasons, pro-duce companies and meat processors arealso using ozone to replace chlorinatedtreatments as a primary disinfectant.

From bottling plants to slaughter-houses and from dairies to infant formu-la manufacturers, a broad range of foodprocessing companies are making invest-ments in ozone equipment for plant san-itation to replace the use of traditionalchemical disinfectants and to drasticallyreduce hot water costs. Wineries are rins-ing their valuable oak barrels with ozone,and beverage companies are investing inozone equipment to streamline their CIP processes, reduce downtime andlimit hot water usage, energy consump-tion and carbon footprint.

Treating a facility’s water with ozone is common in the food industry. Fromtreating product water in bottled waterplants to disinfecting process water loops

for

Clean Technology

I n 2001, the Food and Drug Administration (FDA) approved ozone

as an antimicrobial agent for direct food contact. Since that time, the

worldwide food processing industry has steadily and effectively integrated

ozone into various areas of its operations. As ozone technology continues to

advance, a new generation of ozone products for the food service industry

has emerged.

Operations

The use of ozone has become anincreasingly popular solution

in food processing safety

Food Service

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and wastewater systems, ozone is beingemployed to decrease water usage andincrease water quality.

Overcoming Past LimitationsUntil recently, the use of ozone tech-

nology primarily focused on industrialapplications due to the size, cost and com-plexity of the equipment needed to pro-duce high volumes and concentrations ofozone. In order to harness this naturalcleaning agent for commercial use, ozonemust be produced on site as needed, andan ozone generator must be present.

Ozone is generated when oxygen ischarged with electricity and converted toozone. For most applications, the ozonegas is then effectively injected into water.Ozone lasts only about 30 minutes in dis-tilled water at 20°C, but the effectivenessdoes not end at that point. The residualcontinues to provide benefits until it isentirely dissipated. For industrial opera-tions, an ozone generator, a pump andcontacting vessels and tanks are requiredto effectively integrate ozone.

As ozone technology continues toadvance, a new generation of ozone prod-ucts for the food service industry hasevolved. Ozone applications for foodservice operations require far less volumethan that needed for sanitizing plants,disinfecting large volumes of produce andtreating process water loops.

One specific technology that fits wellwith low-flow applications is electrolyticozone production. Electrolytic ozonetechnology creates ozone from the oxygenin the water supply stream. Throughhydrolysis, the electrolytic ozone processseparates oxygen from hydrogen in a side-stream of the supply water and producesozone from that oxygen. The resultingozone gas is then effectively mixed withthe main water stream, creating a steadyflow of high-concentration ozonatedwater ready for disinfection and sanitiza-tion. Using electrolytic technology allowssome manufacturers to create compact,yet complete, ozone systems for lightcommercial applications. These productsare unique in that they create highly concentrated ozonated water for low-flowapplications and are easy to install, oper-ate and maintain, making this industrialsanitation and disinfection technologyavailable for point-of-use (POU) applications such as food service.

Delivering Food Service SolutionsThe food service industry is beginning

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to realize that the long list of benefitsozone offers to its suppliers is also availablefor its own operations. While ozone offerssimilar benefits to food service operations,it is not a panacea for all food safety issues.As with any ozone application, under-standing the technology and applying itappropriately is the key to realizing thebenefits ozone can bring to an operation.

Hand sanitation. Managers in all areasof the food industry, from growing andprocessing to food service and grocery,understand that hand hygiene is the firstline of defense against food-borne illnesses.Virtually every hazard analysis and criticalcontrol points plan highlights hand wash-ing as a critical control point. Compactand complete POU ozone systems are nowavailable for hand sanitation stations.

Produce wash. Despite the best effortsof managers in the food service and foodprocessing industries, food-borne illnessassociated with fresh produce continuesto make the headlines and heightenawareness of consumers. Unlike meats,produce is most often served raw andcannot simply be sanitized through highcooking temperatures. Using ozonatedwater to wash produce adds an effectiveantimicrobial process at the final stage of the food supply chain.

Surface sanitation. Ozone is the mostpowerful broad-spectrum microbiologicalcontrol agent available and is a clean tech-nology approved for organic food process-ing. These qualities make ozone a veryeffective and healthy sanitizer in commer-cial kitchens and food service areas.Sanitizing cutting boards, cleaning worksurface areas and disinfecting knives andcooking utensils with ozone can go a longway to eliminate cross-contamination.

Accepted Clean TechnologyPast the point of an emerging tech-

nology, ozone is a widely accepted sani-tizer and disinfectant. The food industryis just one sector that has embraced thebenefits ozone has to offer. Applicationsoutside of the food industry include:groundwater remediation; cooling towerapplications; process water disinfections;high-tech manufacturing; final disinfec-tion of operating rooms; and municipalwater treatment.

As the use of ozone in the food pro-cessing industry continues to expand,innovations in the ozone industry aremaking this clean technology available to the growing food service industry.Companies are employing ozone as a

sanitizer and disinfectant to gain efficien-cies and cut costs. Ozone can drasticallyreduce hot water consumption and limitthe use of traditional chemicals used fordisinfection. For the food service indus-try, ozone can add an additional, more effective barrier against contamination.

How far down the food supply chain can the benefits of ozone reach?Imagine a complete and compact ozone system under your sink at home,

delivering a continuous flow of high-concentration ozonated water ready to wash produce, sanitize hands anddisinfect cutting boards and work surface areas. As food-borne illness continues to make headlines, ozonetechnology is continuing to advancebeyond industrial applications, into the light commercial area of food service and now into the home. wqp

About the AuthorJeremy Ke is operations manager at ElementOzone. He can be reached at 707.747.9600, or by e-mail at [email protected].



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Most drinking water treatment unitadditive or component testing has anationally approved standard thatexplains the details of testing require-ments. Standards are important becausethey provide exact steps that any labora-tory can follow to get similar results.The downside of using and retrievinginformation directly from standards isthat they can be quite extensive withtesting instructions, including numerousreferences to other sections and annexesall throughout to cover just one test.The standards also don’t provide detailsspecific to a particular lab regarding testbench set up, analytical capabilities,standard equipment, etc. To simplifyand improve the process of performingthese tests, a procedure based on thestandards is made and tailored to fitWQA equipment and facilities.

The WQA testing laboratory has an operating procedure or method forevery test that is performed and everypiece of equipment that is utilized.These include in-house calibrations aswell as issues ranging from controllinglaboratory contamination to what to do when the power goes out.

The importance of these proceduresis that they are the first steps towardensuring that a test is done right.Procedures are also vital to the trainingof employees. These procedures—reviewing and referring to the specificstandards the procedures are based on,fully understanding the manufacturer’sinstallation instructions and havingopen communication with the manufac-turer—help ensure that technicians havethe skills to perform a procedure cor-rectly from start to finish.

The Auditing ProcessAuditing is performed two different

ways to ensure the testing process isbeing performed correctly. The firstcheck is to make sure the technicianshave the correct procedure. Every timeWQA gains additional capabilities orobtains new equipment, a new procedureis written. Existing procedures are alsoreviewed each time a standard is updatedor new equipment is obtained in order tosee if any changes are necessary to cor-rectly reflect current practices. Proceduresare reviewed as a whole at least one timeper quarter to make sure nothing hasbeen overlooked during individualreviews. Additionally, if a procedure hasnot been updated or used by a technicianfor two years, the procedure itself isaudited to see if it is still valid and com-patible with the capabilities of the lab.

The second step in auditing proce-dures is to physically shadow the tech-nicians while they are performing sever-al duties using these written standardprocedures. This includes laboratory

techniques such as calibration and use ofequipment, preparing stocks, preparingchallenge tanks, hooking up test units,wetting and conditioning media, collect-ing samples and recording all raw data.

Analytical chemists are also auditedwhile they are analyzing samples on var-ious types of equipment housed in theWQA analytical laboratory. The act ofauditing technicians helps in severalways. Technicians physically act out thesteps of the procedure to demonstratethe clarity and efficiency of the proce-dure. If a step seems especially long ordifficult, technicians suggest differentequipment that may be used, if acceptedin the standard. They might also clarifya step to make it more specific to theWQA laboratory practices.

Internal auditors are trained by completing an ISO/IEC 17025 courseemphasizing auditing. Once trained, an internal auditor can train additionalemployees to assist in the process.Auditors provide a third-party view thatmay not always be observed from withinthe laboratory. Technicians are busy test-ing and, once trained, don’t always havethe chance to consult with fellow employ-ees. Auditors can fill this role by watchingdifferent employees perform the sameprocedure and offering helpful advice onhow someone might have performed astep more efficiently. By working closelywith the technicians, auditors also assistthe managers in employee recognition.

Raw data sheets are also important toensure testing is performed correctly.These sheets are the official record thetechnician takes while performing allcomponents of the test and are based onthe standard operating procedures andstandards that are followed. This isanother way to check that the techni-cian gathers all pertinent information.

All three of these types of documents—standards, internal procedures and rawdata sheets—work together to providetechnicians with the tools they need to besuccessful. Internal auditing ensures thatthey are using their tools correctly. wqp

About the AuthorSarah Zrout, CWS-I, is quality manager for the WQA. She can be reached at 630.929.2541,or by e-mail at [email protected].

wqa forum

LearnMore! For more information relatedto this article, visit the web at www.wqpmag.com/lm.cfm/wq090708


I magine cooking your favorite meal while someone follows you with a

checklist, making sure that you include each ingredient in the exact

amount and in the correct order, mix using the proper technique and then

cook at the correct temperature for the right amount of time. It could be

pretty intimidating, right? Well, Water Quality Association (WQA) labo-

ratory technicians experience this quite often while performing tests and

being audited, and they are not intimidated one bit. It is a chance to

demonstrate their knowledge and skill and contribute valuable insight

to the quality of the tests performed at WQA.

Step by Step

Internal auditingboosts quality of

laboratory testing

By Sarah Zrout

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27SEPTEMBER 2007

businesscolumn

By G.A. “Andy” Marken

As industries evolved from technicalto entertainment, many companies didaway with press conferences and movedto press events. Whether they are singleor multicompany events, these providebenefits to the press by allowing them toget an overview of what’s new, especiallywhen it is a sponsored event where theycan walk table to table.

The events also serve PR peoplebecause they allow them to gather busi-ness cards and say hello to media mem-bers they will not call or work with forthe rest of the year.

What events don’t do is anything to build an image for the company orhelp establish management as experts in their field.

If it is a company-sponsored pressevent, the onstage gala is usually followedby several managers moving to the podi-um and reading announcement informa-tion from text-filled PowerPoint presenta-tions. Timing is everything, because mostevent presentation and booth tours needto be kept to one hour.

Another option for a press conferenceis to book a conference room on a first-come, first-served basis. The 30-minutetime slot means you have to get in, setup the demonstration, have one to threespeakers make their presentations andleave a few minute for questions andanswers (Q&A).

If PR teams put so much time andeffort into these activities, can they reallybe that wrong? Unfortunately, yes.

Focus on the AudienceA good salesperson is prepared by

learning what his or her audience wantsto learn and not what the salespersonwants to present. The individual is wellrehearsed, makes eye contact with the

audience at the outset and maintains thatcontact throughout the presentation.

Getting the major decision makers atyour company to understand the need forpresentation and media training is alwaysa challenge. Yet presentation and mediatraining is recommended for every mem-ber of the organization—including PRpeople—who must be called upon toeffectively present the company’s messagesbefore an audience or to be interviewedby the press.

Whether the audience is made up ofprofessional contemporaries, the press orpeople in other industries, members areinterested in hearing the company’s story,management’s ideas and plans for prod-ucts and programs.

Executives who give memorable pre-sentations tailor their messages to a spe-cific audience. They look and soundalmost effortless and enthusiastic; theyare efficient and effective.

If good presenters use slides, contentis either seldom referred to or minimal.During the Q&A, these executives areable to field questions in a comprehen-sive, relaxed and confident manner.

Result-Oriented Show MeetingsThe next important step is not just to

maximize the number of one-on-one edi-torial meetings but also to make certainthe right results come from those meet-ings. This means helping managementcrystallize the key messages that need tobe presented.

Once this is developed and agreed onby all parties, you need to ensure man-agers, spokespersons and others manningthe booth—as well as your PR team—have refined and reviewed their funda-mental media relation skills.

Trade show PR is relatively easy

because it is seldom adversarial. Media is at the show to get news, and you arethere to get news coverage. The firststep is to get the meetings and deliveryour message.

If you have prepared a PowerPointpresentation on an announcement, give it to an editor to use in taking notes. Bewell versed in the product, the marketposition, the applications and the compe-tition so you do not have to refer to thepresentation.

Elevator PitchYour executive and you are going to

have 10 to 15 minutes of one-on-onetime with an editor. Make the most ofthat time for your company and mediaoutlets. Make your discussion strong andmemorable—you are not the only com-pany clamoring for media mindshare.

When the show press meeting is fin-ished, many feel they are done, but actu-ally they have just begun. Make notesimmediately after the editor leaves foryour client summary report, noting thecommitments that have been made andthe follow-up that is required.

Year-Round JobThe complaint we often hear from

people in media is that they won’t hearfrom the majority of PR people until the next show. If they are so importantto produce a body count for the show,they should be important enoughthroughout the year to work with onother story ideas.

There are PR people who believe theironly job is to send out news releases andhandle PR events. It may impress manage-ment, but it doesn’t make them importantor memorable to the press. wqp

T here are two great periods for tradeshow public relations (PR)

activities: when it begins and when it is over. With some

exceptions, almost everything else is a blur, a bore, or a waste of time,

money and effort.

Press Events, Presentations...Who Are We Impressing?

Making yourmanagement and

message stand out

G.A. “Andy” Marken is president ofMarken Communications, Inc., SantaClara, Calif. He can be reached bye-mail at [email protected].

About the A

uthor

LearnMore! For more informationrelated to this article, go to www.wqpmag.com/lm.cfm/wq090709


27_Business_0907.qxd 8/17/07 9:05 AM

with and without water softener discharges. This will be carried into theonsite field investigations being studiedjointly by WQA and NOWRA.

From July 11 through 13, WQA andNOWRA conducted a pilot survey of 13homes with septic tanks in NorthCarolina. Six of these homes had watersofteners. With the help of local WQAmembers, WQA was able to collect andsample the regeneration water from eachof these softeners. The NOWRA peo-ple—college professors and state of NorthCarolina and Orange County, N.C.,health department representatives—opened every one of the septic tanks and took samples. Because of the Orencoconcerns, I asked that they take samplesat various depths of the septic tank—6 in.off the bottom, 6 in. above that and atsucceeding depths all the way up so wecould see if there was any saltwater strati-fication effects in septic tanks receivingwater softener wastes versus the othersthat didn’t have water softeners discharg-ing to them.

All the samples have gone to a NorthCarolina health department lab and arebeing analyzed. WQA is going to assessthe data and survey results with NOWRA.A report will be written, and we will planto have a presentation of the study atWQA’s conference in Las Vegas in March.

WQP: Have there been any newupdates regarding calcium magnesium indrinking water and the WHO?

Harrison: The World HealthOrganization (WHO) came out with areport on desalination guidance for safewater supply in July. The WHO feelspopulations today are deficient in theirintake of magnesium and any additionalin drinking water is positive. If calciumor magnesium were in the drinking waterand subsequently taken out via desalina-tion, WHO proposes to recommend 10milligrams per liter (mg/L) of magnesiumand 30 mg/L of calcium should be addedback into the drinking water.

The WHO is asking for comments on this proposed guidance by the end ofOctober. The WQA will prepare comments.Our position remains that we do not believethe amount of calcium or magnesium thatone gets in drinking water compared to thatin one’s food diet is significant. To recom-mend that you have calcium magnesium in your drinking water or it’s going to beunhealthy is an infringement on water

softening and water purification as throughRO treatment, particularly if that amountin drinking water is insignificant or trivial.More importantly, most waters that are deficient in calcium and magnesium arethat way not because they were treated totake the calcium and magnesium out, butbecause naturally soft water is common andnaturally absent of calcium and magnesium.

Any city that gets water from a moun-tain reservoir, snowmelt water or waterthat has not contacted sedimentary geolo-gy has water that is naturally soft and doesnot have calcium or magnesium in it. Thatis typical of cities along the West Coastfrom San Francisco north to Anchorage,Alaska. It’s all mountain water and doesn’thave any calcium magnesium in it. It’s thesame along the East Coast, too—from theCarolinas to Nova Scotia. The water is nat-urally soft with essentially no or very littlecalcium and magnesium in these large sur-face water supplies. Yet the WHO doesn’tseem to say that that water is not healthyand needs to have reconstitution of calci-um and magnesium to it. I think our comments are that there needs to be moredemonstration or evidence about whetherthere is a significance to the amount of cal-cium and magnesium that’s added to thedrinking water. And if it is significant, theconclusion has to apply to naturally softcity waters as well as to the waters that aretreated to make them soft.

WQP: How is the market respondingto the activated carbon antidumpingissue? More specifically, what has been the effect of the increased duty on carbonimported from China?

Harrison: People have had to raisetheir prices, but I haven’t heard of anyreal adverse impact—at least such hasn’tsurfaced to me. But it has caused carbonproducts to go up in price because man-ufacturers who make carbon productshave to now pay higher prices for theircarbon. They have had to pass thatincreased cost, or at least part of it, onto the people they sell to. So prices haveraised, but I haven’t heard that it’s had asignificant adverse impact on the marketfor POU and point-of-entry productsfor water treatment. wqp

For more information, contact JosephF. Harrison, P.E., CWS-VI, technicaldirector of the WQA, at 630.505.0160, orby e-mail at [email protected].

insight industry



The following interview with Joseph F. Harrison, P.E., CWS-VI, technical director of the WQA, is continued from page 42.


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29SEPTEMBER 2007

salescolumn

T he trick to having a

successful career in the

water industry, whether you are

an owner or a salesperson, is to

not retire until you actually retire.

Unfortunately, many of us wander

through endless days of mediocrity,

no longer working to improve our

careers and our companies. We

call that being semiretired.

Take an honest look at yourself andask some important questions. If you areactually ready to retire, good luck; you’veearned it. If you accidentally joined thesemiretired club too early, however, makesome adjustments that will change yourlife and get you back in the game.

A Time to Reap, a Time to SowThe Bible says there is a time to reap

and a time to sow. The question is, are wesowing or reaping? People on their wayup are sowing, making contacts every day,expanding their circles of associates, get-ting referrals, trying new things anddoing everything they can to expand and improve their businesses.

When you are semiretired, you slowdown and feel that you no longer need to increase your knowledge or contacts.If you are living off the fat of the landinstead of consciously building an empireevery day, you may be semiretired.

How’s Your Head? People on their way up are constantly

learning and improving. They live andbreathe their job and industry. It is notwhat they do; it is who they are.

Have you done anything to learn newtechniques or information in the last 30days? Have you taken a training class,read a book on sales or business, attend-ed a seminar, invested in a DVD orattended a session where local salespeopleor business people share techniques? Ifnot, you have been retired for 30 days.The world is changing faster than everbefore, and it takes a lot of study just tokeep up. Once the mind closes, it istough to reopen. If you didn’t do some-thing this month to expand your mind

or acquire techniques or information thatwill make you more money next month,you may be semiretired.

Numbers Don’t LieThere are always numbers that keep us

on track. A normal body temperature is98.6°F. One hundred and twenty over 80is good blood pressure. There are numbersin our industry, too. At our seminars,almost everyone in attendance agreesthat doing two demos a day is a rea-sonable sales performance, and thatclosing 33%, or three per week, isa reasonable average. As a sales-person, if you did not close threesystems last week, you are semire-tired. As the manager, if you haveno salespeople, or if you need sales-people and did not interview 10applicants, you are semiretired. Ifyou did not keep track of exactly howmany demos you did and your closingrate, you are really semiretired.

How is Your Demo & KitIf you are doing the same demo you

did 10 years ago, despite the changes inthe marketplace, you are semiretired. Theworld is changing and the up-and-comingchange with it.

Customers today are skeptical of sales-people, and who can blame them? Youhave to involve customers’ senses in orderto convince them of something. Sellingwithout a full demo in every home isold-fashioned selling. If you are notdeveloping a great demo that changeswith the market and sells the way thecustomer buys, you are semiretired.

Are You Excited? Young, up-and-coming and young-at-

heart people in our industry cannot waitto talk to folks about water. They have apassion to share exciting information.

Are you excited? Do you have new andpowerful information you cannot wait toshare? Up-and-comers feel that way, and ifyou don’t, you need to sell yourself everyday or you may become semiretired.

One reason so many of us fall into thesemiretired state is because it is so easy todo, while keeping enthusiasm and currentknowledge takes a lot of work.

Look at couples who cannot bear to beapart but, five years later, they cannot bearto be together. Things change, and we areconstantly moving ahead or falling behind.

My grandfather used to say, “You learnsomething every day.” What did you learnyesterday and the day before that? If it was

something about sales, your business oryour career, then you’re moving ahead.

If you find you are drifting towardretirement earlier than you had planned,it isn’t too late. Take steps now and getexcited about the improvements we makein people’s lives. Dust off your kit andlearn a great demo. Buy a DVD, attend aseminar, read a book on business and oneon sales. Set time aside to read, becausean up-and-comer reads about two booksa month to improve and get ahead in therapidly advancing world. Oddly enough,the semiretired have more time but readonly one book a year or less.

Get out there and make new connec-tions. Tell everyone you meet about waterand offer a professional test of the water intheir home. Don’t wait for customers tocall you—go out and find them.

Being excited and keeping ahead yourcompetition is the kind of work that suc-cessful people find exhilarating. It will keepyou productive and young for many yearsno matter what your chronological age.Best of all, it will not only increase yourenjoyment of your life and career, it willprovide the kind of sales, profit and incomethat will allow you to enjoy your life nowand retirement, when it really comes. wqp

How to tell if you’reretired before you

actually retire



Carl Davidson

Ric Harry

About the AuthorsCarl Davidson and Ric Harry aredirectors of Sales and ManagementSolutions, Inc., a consulting firm spe-cializing in sales & managementvideo training, recruiting and liveseminars exclusively for the waterequipment industry. A free demon-stration video and list of products andtopics is available at 800.941.0068.Send comments on this article tothem at [email protected];www.carldavidson.com.

By Carl Davidson & Ric Harry

S e m i r e t i r e dare you

29_Sales_0907.qxd 8/16/07 1:20 PM

POU DeviceThe Vortex Water Machine, a residential water treatment POUdevice, has been redesigned, making it safer for widespreadconsumer use. The transparent chamber allows users to seewater being treated as it mixes with ozone bubbles and isf looded by UV light. It is user-friendly and allows filterchanges with leak-proof protection. The modular lamp ballastcan be removed easily and replaced quickly.Vortex Corp. • Prescott, AZtel: 928.777.9339 • www.vortexpurewater.com write in 1000

Water Quality Products New Product Showcase 3030 W. Salt Creek LaneSuite 201Arlington Heights, IL [email protected]

SEND NEW PRODUCTS TO:

Flow SwitchThis temperature-sensing flow switch, the Q-12NT, can sense temperature and monitorflow. For systems involving boilers or forchillers requiring temperature sensingwhile fluid flow is monitored, the unit sens-es temperature with accuracy of ± 0.2° Cover a range of 0-70° C. Rated at 50 watts,120/240 VAC, it controls on and off func-tions within flow ranges specified by theOEM or equipment designer.Harwil Corp. • Oxnard, CAtel: 800.562.2447 • www.harwil.com write in 1102

Filter Housings

These custom-built stainless steel housings areavailable in five sizes,hold multiple 4.5 x 20-in.Big Blue cartridge filters and can attain peakflow rates greater than 1,300 gpm per hous-ing. Made from 304 or 316 stainless steel, theyare 150 psi-rated and use clamp or swing-boltclosures. The HBB-60 and HBB-120 modelsincorporate a 3-in. flange, the HBB-240 modeluses a 4-in. flange and the newest models,HBB-380 and HBB-760, use 6-in. flanges.Argonide Corp. • Sanford, FLtel: 407.322.2500 • www.argonide.comWrite in 1106

Residential Vessel

The Mid-Vortech, a mid distributor, plate-equipped vessel is currently available in 10-in.diameter tanks. It features an internal mid-plate distributor that offers advantages suchas: physical separation of multiple medias; usein redundant filtration applications, elimina-tion of a valve and tank in applications thatrequire multiple media tanks; and a reductionin plumbing and packaging requirements.Enpress, LLC • Eastlake, OHtel: 440.510.0108 • www.enpress.comWrite in 1101

Ozone Systems

Two new ozone systems are now available:the SSOZ-25A, which produces enoughozone to treat up to 25 gpm, and the SSOZ-50A, which can treat up to 50 gpm. Thesecompact, platform-mounted systems deliverhigh ozone production at residual levels of0.1 to 0.4 mg/L, and both use an air-cooledcorona discharge generator that allows theproduction of a high concentration of ozonewhile generating very little heat.Norland Intl., Inc. • Lincoln, NEtel: 402.441.3737 • www.norlandintl.comwrite in 1104

new productshowcase


PEX Pipe

The new Speedfit PEX Pipe is offered in 1⁄4- and 3⁄4-in. CTS sizes. Available in 100-ft coiland 10-ft straight lengths (bundles of 10), thepipe is lightweight, easy to handle and idealfor applications involving hot and cold watersystems. It can bend around corners, facili-tating long and simple runs and saving time,money and effort. A line of twist and lock fitting products is also available.John Guest USA, Inc. • Fairfield, NJ tel: 800.94.JGUSA • www.johnguest.comwrite in 1103

SensorThe new DULCOtest chlorite sensor hasreagentless technology that measures up to2 ppm of chlorite anion, a byproduct ofchlorine dioxide generation. Along with theDULCOmeter D1C analyzer, the sensoroffers accurate and reliable measurementand control of users’ residual chlorite needs.ProMinent Fluid Controls, Inc. • Pittsburgh, PA tel: 412.788.7918 • www.prominent.ccwrite in 1105

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31SEPTEMBER 2007

POU/POE SystemsThe new AdVantEdgeSeries features a full lineof residential point-of-use and point-of-entrysystems and replacement

cartridges. AdVantEdge systems for arsenicremoval feature Bayoxide E-33 granularferric oxide media that is NSF 61-certifiedand effective over a wide range of waterquality without the need for regenerationchemicals, salt or additives.AdEdge Technologies, Inc. • Buford, GAwrite in 1146

Ultrafiltration SystemThe Aquacore model AC-11ultrafiltration system has beencertified to NSF Standards 42and 53. Using the latest hol-low-fiber technology, the AC-11 is the first multibore ultra-filtration system to receiveNSF certification for point-of-entry applications. The redesigned unitfeatures removable end caps and a meter con-troller with advanced features.Aquacore • Elburn, ILwrite in 1147

Filter HousingsArgonide’s HyFlo Big Bluefilter housings maintainhigh flow rates, efficiencyand large capacity whileavoiding installation com-plexity, maintenance timeand costs to service multi-ple housings. Available in

three sizes, all hold multiple 4.5 x 20-in. BigBlue cartridge filters and can attain peak flowrates of up to 420 gpm per housing. Madefrom 304 or 316 stainless steel, each housingis 150 psi-rated and uses clamp closures.Argonide Corp. • Sanford, FLwrite in 1148

Meters

The BW Digi-Meter F-2000 Series comesin four models: the Model AO withoptional 4-20 mA/0-10 VDC analog out-put, flow rate and totalizer; the Model PCwith batch processing circuitry, high/lowflow rate alarm, proportional chemicalmetering, flow rate and totalizer; theModel AP with analog output, batch pro-cessing, flow rate alarm, proportionalchemical metering, flow rate and totalizer;and the Model RT with rate and totalizerand a battery-powered option.Blue-White IndustriesHuntington Beach, CA write in 1149

FittingsThe DM-Fit line ofquick-connect fittingscarries FDA, ISO9001and NSF/ANSI certifica-tions. Offering fittingsavailable in a broad range

of sizes (1⁄8 to 7⁄8 in.) and materials (acetal plas-tic, polypropyl plastic, brass), this companycan meet any fitting need.DMT USA, Inc. • Chino, CAwrite in 1150

Ceramic Filter ModuleThe Rio 2000 ceramicfilter module process-es up to 520 gph,making it an idealwhole-house filter.Compatible with BigBlue housings, it isavailable as a complete filter housing packageor a separate module for retrofit upgrade.Doulton Water Filters • Brooklyn, MIwrite in 1151

VesselsThe Vortech vesselsare available in 9-, 10-,12- and 13-in. diame-ter tanks. UtilizingEnpress’ patent-pend-

ing liner design, these residential vesselsfeature an internal bottom plate distribu-tor, which offers significant advantagesover standard tanks, such as elimination ofgravel underbedding; low cost and ship-ping vessel weight; and permanent attach-ment of the dip tube to the plate, eliminat-ing frustrating resetting of basket-style diptubes when servicing the valve.Enpress, LLC • Eastlake, OHwrite in 1152

ValvesThe Logix 150 stain-less steel multiportvalve is intended for upscale residentialand demandingcommercial installations. This new 1.5-in.valve offers good flow performance coupledwith the simplicity of the control. With top-or side-mount capabilities, the valve is suitedfor multitank systems, including twin alter-nating or parallel flow configurations.GE Water & Process TechnologiesMilwaukee, WI • write in 1153

ValvesThe Hydrus Valve high-lights decades of Kinetico’sexperience in valve design.The versatile 2-in. com-mercial valve can be used for softening, fil-tration, special ion exchange and deioniza-tion systems. Both flexible and expandable,the valve is used with systems installed ineither simple or multitank configurationswith cocurrent or countercurrent regenera-tions, and raw water or no water bypasses.Kinetico, Inc. • Newbury, OHwrite in 1156

Ozone Water Treatment SystemThe OPW ozone water treat-ment system is designed toeliminate iron, sulfur, man-ganese, foul taste, odor andbacteria. All ozonators aremaintenance-free with noth-ing to replace or refill. Thesystem comes with ozonator,ozone injection, contact tank,filtration, mounting brackets, wiring harness, instructions and warranty.Ozone Pure Water, Inc. • Kerrville, TXWrite in 1158

PrefiltersChester Paul Co. announces a new line of NSF-listed filament/poly-spun prefilters. The surfaceof the sediment element is smooth and rigid, making it more durable. The special finishingprocess creates a tighter bond of the filaments on both the inner core and outer surface. This sur-face matrix helps prevent the release of particles that may foul critical downstream components,and it provides excellent dirt-holding capacity.Chester Paul Co. • Glendale, CA • write in 1145

producthighlights

write in 768

31_Highlights_0907.qxd 8/16/07 5:46 PM

Testing ParametersWater treatmentprofessionals whoorder test kits in vol-ume now have theoption to add onadditional parame-ters. These newparameters provide greater testing flexibilityat an affordable price. The additional param-eters include: standard plate count, foamingagents, boron, bicarbonate, carbonate, con-ductivity, orthophosphate, dissolved iron,carbonate, silica, potassium and tannins.National Testing Laboratories, Ltd.Cleveland, OHwrite in 1157

Ozone GeneratorsThe eCycle Seriesozone generators aredesigned for commer-cial and industriallaundry applications.Based on patentedfloating plate techno-

logy (FPT), the series features compact,lightweight units with an ozone outputrange from 8 to 28 gph. A modular designintegrates the power supply with the FPTreactor cell in a self-contained, wall-mounted system.Pacific Ozone Technology, Inc.Benicia, CA write in 1159

Resin Cleaning PacketsPro Products, LLC introduces 4-oz. pre-measured, specially formulated resin clean-ing packets forcity and well waterapplications. Thecompany has alsosimplified its for-mulations to makeprescribing chem-icals easy. Pro RustOut is for wellwater with highiron levels. Pro Softener Mate is toremoves dirt, oils, silt, organic debris,tannins and light iron that is commonlyfound in city water.Pro Products, LLC • Fort Wayne, INwrite in 1160

Bypass Valve

This 316L stainless steel bypass valve has 3⁄4- or1-in. female threads and is designed foroptional use on residential water softener andauto backwash systems using fleck valves.PureGen Technology • Chino, CAwrite in 1163

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Process InstrumentationThe Hanna PCA300 Series is capable of analyzing and controlling pH, ORP, temper-ature and chlorine, and it is designed for any water disinfection application, fromdrinking water and wastewater to pools and spas. The unit offers remote monitoringand separate alarms for pH and chlorine controls by continuously monitoring a sample stream in the 0 to 5 mg range.Hanna Instruments USA • Woonsocket, RIwrite in 1155


33SEPTEMBER 2007

Water Treatment System

ProSystems offers either a pre-engineeredor a custom-designed private label optionthat features better products, features andsupport than are typically available to theindependent dealer network. ProSystemswill customize a complete product line foreach private label customer. Products caninclude display options, varying degrees ofelectronic functionality, custom labelingand a wide variety of other features.ProSystems – AquionElk Grove, ILwrite in 1161

POU SystemThis cold water flowpoint-of-use (POU)system is based onthe SolmeteX arsenictreatment programthat includes watertesting and mediadisposal. It treats upto 2 gpm and doesnot require an addi-tional low-flow faucet. The POU programincludes a free factory-operated samplingand testing program. The programincludes media disposal at the end of thecolumn’s nominal 25,000 gal/two-year lifeto reduce customer or installer liabilities.The media requires no backwashing, sothere is no onsite waste generation.SolmeteX, Inc. • Northborough, MAwrite in 1162

Whole-House SystemsThe LeverEdge’snew brand, extraPURE, featuresw h o l e - h o u s econditioning sys-tems that arem a n u f a c t u r e dwith a stainlesssteel outer bodyand a polyglassinner tank. Thecontrol valvesprovide advanced

capabilities and consumer-friendly fea-tures. Information is shown on a full-colorLED display that can be remote-mountedfor access and visibility. A sanitation cyclecleanses the media bed during each regen-eration cycle by creating free chlorinefrom the brine solution. The LeverEdge • Tampa, FLwrite in 1165

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Filter HousingsHurricane filter housings featuring the Swing Bolt closure system are now NSF Standard61-approved. This housing line is available in four sizes, constructed with low carbonstainless steel, designed to ASME standards and features the patented Up-Flow Design.Harmsco cartridges, also NSF Standard 61-certified, are offered in an extensive line ofmicron ratings and media.Harmsco Filtration Products • N. Palm Beach, FL • write in 1154



RO FaucetsTomlinson has addedthe PF500LFBR andPF500LFBRAG to itsline of point-of-entryfaucets. Features includea highly polished,chrome-plated, lead-

free brass faucet body, a nickel-platedbrass inlet fitting and preinstalled 1⁄4-in.O.D. plastic tubing. The faucets comewith a stainless steel spout, protectivespout tip, self-closing handle, flow rate of1.5 gpm at 40 psi and individual poly-bagging with all mounting hardware.Tomlinson Industries • Cleveland, OH write in 1166

Commercial RO SystemsTopway Globalintroduces thenew InteliPurec o m m e r c i a lreverse osmosissystems. The sys-tems are built tolast and areavailable at anaffordable price. Currently, three mod-els are available: IP-2000, IP-4000 andIP-7000, which range from 2,000 to7,000 gpd. Model IT-7000 is shown.Topway Global, Inc. • Brea, CAwrite in 1167

Control ValveTopway Global, Inc.now stocks thenew Clack WS2line of controlvalves. With valveservice and back-

wash flow rates of up to 125 gal perminute, systems can cover a wide rangeof filter and softening requirements.The simple yet sophisticated electronicsallow for multiple system configurationswith easy access via the removable control panel. Topway Global, Inc. • Brea, CAwrite in 1168

RO SystemA complete newline of reverseosmosis (RO) sys-tems and filterunits are availablewith quick-change elements for cartridgeand membrane replacement. The newRO systems come with hinge bracketsand built-in valves to shut off flow duringcartridge replacement. Models with 35-,50- and 100-gpd capacity are available.Watts Water Quality & Conditioning Products Dunnellon, FLwrite in 1169

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� Aquacore provides whole-house flow rates up to 10 gpm

� Aquacore’s .015 micron pore size filters out bacteria, cysts (like giardia and cryptosporidium) and viruses.

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� Aquacore improves the performance of water softeners and other water using appliances.

� Aquacore is friendly to the environment since no chemicals are added.

The Whole-House SolutionWith Aquacore®, you can safely fill your water bottle from any tap in your home. Producing plastic water bottles consumes over 10 million barrels of oil each year and 80 percent of those bottles end up in landfills. Don’t you think Aquacore offers consumers a more responsible choice?

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Water Filtration SystemThe patented SMF filtration system Contamin-Eater is the first modular, jumbo-sized,multiuse point-of-entry system that provides safe water. It reduces contaminants andremoves dirt at 99.99% efficiency at five microns—with the lowest pressure drop of anyfilter. The NSF-certified, whole-house system employs 21st century hollow carbon tech-nology that eliminates prefiltration.Selecto Scientific, Inc. • Atlanta, GA write in 1164


35SEPTEMBER 2007

Process Medium BrochureThis full-color brochure features the uniqueKDF 55 Process Medium, which provides ahighly effective means of removing contami-nants in water at either point-of-entry orpoint-of-use. The brochure includes charts,graphs and illustrations detailing the effective-ness of the medium as well as color photosdepicting its numerous applications in resi-dential, commercial and industrial settings.KDF Fluid Treatment, Inc. • Three Rivers, MI write in 1131

Commercial ROHCROs include features and benefits thatrival more expensive competitive products.Using high quality, as well as some propri-etary components, this company has con-structed a complete line of HCROs thatrange in size from 150 to 250,000 gpd.Layne Christensen will build to order andprivate label if necessary.Layne Christensen Co. • Pewaukee, WIwrite in 1130

Drinking Water SystemsWaterworld USA introduces the newStealth drinking water system, which iscompact in size. System dimensions are15 x 10 in. in diameter and 19 in. high,using standard 10-in. cartridges and resi-dential membranes. The system comes intwo models, 200 and 300 gpd, and isideal for small coffee shops, restaurants,schools, offices or labs.Waterworld USA, Inc. • Houston, TXwrite in 1135

Credit CardThe AquaVantage water treatment creditcard is an excellent way to provide residen-tial customers flexible financing optionswhile increasing sales and profits. Programbenefits include quick credit decisions, easypaperwork and fast funding, all designed tokeep business flowing.GE Money • St. Paul, MNwrite in 1134

Arsenic RemovalPurolite’s ArsenX, a patented technologyfor arsenic removal from drinking water, iscertified to ANSI/NSF Standard 61 for useof either new or regenerated ArsenX.Purolite’s ability to regenerate off arsenicbefore spent media is disposed of alleviatesusers from the long-term liability associatedwith granular iron-based media.Purolite Co. • Bala Cynwyd, PA write in 1133

Water Treatment EquipmentGood Water Warehouse, Inc. is a masterstocking distributor for more than 120 man-ufacturers of the highest quality residential,commercial and industrial water filtrationcomponents and equipment. The companyoffers factory-direct pricing, worldwide dis-tribution, short lead times and a knowledge-able and experienced customer service team.Good Water Warehouse, Inc. • Fullerton, CA write in 1132

Consumer FinancingAqua Finance, Inc. (AFI) has provided con-sumer financing programs exclusively towater treatment dealers since 1986. AFI offersclosed-end and revolving financing, same-as-cash and no payment/no interest programs,primary and secondary financing options andoutstanding credit analyst service.Aqua Finance, Inc. • Wausau, WI write in 1137

Dealer CatalogThe Nelsen Corp. Professional Dealer’s cat-alog features a complete inventory of watertreatment and water systems products,including point-of-use equipment, reverseosmosis systems, control valves, etc. Thenewest edition includes thousands of prod-ucts from hundreds of vendors in an effortto offer the latest and the best the industryhas to offer.Nelsen Corp. • Norton, OHwrite in 1136

productspotlight

35_Spotlights_0907.qxd 8/16/07 4:09 PM

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Membrane ElementsThe HF5 membrane elements are low-pressure, thin film-composite commercialmembranes. Advanced membrane con-struction allows for pressures as low as 80psi. This lowers operating costs, extends sys-tem life and counters the effects of coldwater on system production. These mem-branes are high-flowing, offer a 98% nomi-nal salt rejection rate and are available in all4-in. standard sizes.R.O. UltraTec • Fallbrook, CAwrite in 1138

Water Treatment SystemThe RS-I system uses Filtersorb SP that actsas a catalyst media to convert ferrous ironand create templates for calcium and mag-nesium so they can remove existing scalebuildup and halt the creation of new hardwater deposits. Neither regeneration nor theuse of any chemicals is required. Regularbackwashing is required to remove the fil-tered iron. Systems are available to handlemost hardness levels and 35 parts of iron.Ceramic Filters Co., Inc. • Brooklyn, MIwrite in 1138

ValvesB/C Valve manufactures the largest selectionof NSF-61 approved valves in 1⁄8-, 1⁄4-, 3⁄8-, 1⁄2-,3⁄4- and 1-in. NPT in Noryl GTX-830 orstainless steel. Also available are 1⁄4- and 3⁄8-in.valves with integral push-in connectors builtinto the valve body. The company is theoriginal manufacturer of solenoid valves uti-lizing Noryl GTX-830 polymer alloy fordurability and wide range of use.B/C Valve • Overland Park, KSwrite in 1140

Chemical InjectorChemilizer’s high-volume CP33 is amunicipal water treatment solution forsmall- to medium-sized communities andis a safer, more cost-effective alternative togas generation treatment equipment. TheCP33 follows variable water flows withoutthe need to adjust the injector and is utility-proven. It is easy to install and operate,requires no filters and is WQA-certifiedagainst NSF/ANSI 61.Chemilizer Products, Inc. • Largo, FLwrite in 1139

productspotlight


37SEPTEMBER 2007

Price CatalogThis comprehensive 2007 price catalogconsists of 194 pages of the most updatedwater treatment systems offered by TGI.The company manufactures a wide varietyof water softeners for residential, commer-cial and industrial applications. These sys-tems complement the company’s residentialand light commercial reverse osmosis units.Topway Global, Inc. • Brea, CAwrite in 1141

POE Membrane Water PurifierThe Homespring Central Water Purifier isthe first whole-house mechanical filtrationsystem to be certified as a microbiologicalwater purifier. It uses industrial-grade ultrafil-tration membranes to filter out turbidity andpathogens to produce purified water. The sys-tem includes a carbon prefilter to address tasteand odor issues and has an automatic dailybackwash for maintenance-free operation.GE Water & Process TechnologiesMilwaukee, WI write in 1143

Nitrate Selective ResinThe SIR-100-HP nitrate selective resinmeets ANSI Standard 61 specifications foruse in potable water applications. Theresin’s chemical structure avoids the “nitratedumping” that can occur when traditionalion exchange resins are used to treat nitrate-bearing drinking water.ResinTech, Inc. • West Berlin, NJwrite in 1142

Rust Stain Removers American Hydro, makers of Rid O’ Rust,offers specialized systems to remove and pre-vent rust stains typically caused by water sprin-kler systems from exterior walls, driveways andsidewalks. Also offered are GrassSoGreen fer-tilizers that can be fed through home sprinklersystems to simplify lawn maintenance and afull line of Rid O’ Rust chemicals, which makea great addition to an existing water condition-ing products line.Pro Products, LLC • Fort Wayne, INwrite in 1144

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news industry

Marmon WaterAcquires KX Industries

Marmon Water, LLC, through a subsidiary, has acquired the assets of KXIndustries LP. The company’s new name isKX Technologies, LLC.

A management team with significantexperience in the water treatment indus-try has been appointed to lead the neworganization: Donald Caulfield, presi-dent; Mohammed A. Bayati, vice presi-dent of sales and marketing; Frank A.Brigano, Ph.D., vice president of tech-nology; Bruce R. Belcher, vice presidentof operations; and Leon R. Drake II, vice president of finance.

Based in Orange, Conn., KXTechnologies supplies extruded carbonblock used in residential filtration systemsand refrigeration filtration. Marmon Watercomprised more than a dozen companiesthat supply water treatment and filtrationproducts and systems to residential andindustrial customers globally.

Vortex Corp. a Company to WatchVortex Corp., a

company that pro-duces chemical-freewater and air purifica-tion products for con-sumer and commer-cial use, was namedin a recent RedHerring Research

Report as one of 12 private companieswith potentially disruptive technologies inthe emerging residential water treatmentmarket. In the May 2007 CleanTechwater technology market report, “LiquidAssets: Residential Water Technologies,”Red Herring Research stated there is greatopportunity for the targeted companies togain a significant share of the global watertreatment market over the next few years.

The report comes on the heels of a2006 U.S. EPA rule that requires waterutilities to begin monitoring and treat-ing groundwater contamination such asadenoviruses. According to WaterTechOnline.com, the rule is likely to increasedemand for water monitoring and disin-fection systems, prompting a shift awayfrom chlorine disinfection and towardsystems that use specialty chemicals suchas chloramines or UV disinfection.

Red Herring Research found that con-sumers lack confidence in municipal andindustrial treatment efforts and that moreresidents are purchasing advanced watertreatment devices. According to RedHerring Research, the result is significantopportunities for companies such asVortex that specialize in water treatmentand distribution.

AquaSensors Announces NewDirector of Sales & Marketing

AquaSensors announced that TimSchilz has joined the company as

director of sales and marketing. He joins AquaSensors from the RosemountAnalytical Liquid Division of EmersonProcess Management, where he wasglobal OEM and key accounts manager.Prior to that, he was the manager ofmarketing for GLI Intl.

Schilz has many years of experience in municipal and industrial measurementapplications and has developed manypersonal relationships in the industry.

He plans to get the message out toindustry professionals about AquaSensors’unique measurement platform so they,too, can learn how the DataStick analyti-cal system can help save time, moneyand improve accuracy and performance.He will also manage new and existingsales channels.

ITT Corp. to AcquireInternational Motion Control

ITT Corp.announced it will acquire privately held

International Motion Control (IMC)for $395 million. IMC is a global devel-oper of motion control products with2006 revenues of approximately $200million. The transaction is expected tobe completed in the third quarter.

“The IMC acquisition aligns wellwith our strategy to grow the ITTMotion and Flow Control businessglobally. IMC adds a complementarymix of highly engineered, mission-critical products to expand our corecapabilities in specialty energy absorp-tion and motion control applications,”said Steve Loranger, chairman, presi-dent and chief executive officer (CEO)of ITT. “We look forward to welcomingIMC’s talented workforce and strongcustomer base to the ITT family.”

Suncor Energy Selects GE for Expansion Project

GE Water &Process Technologiesrecently announcedthat Suncor Energy,Inc., an integratedenergy companyheadquartered in

Calgary, Canada, has selected GE’sadvanced membrane technologies andboiler feedwater system for its upgraderexpansion project located in the Canadianoil sands in Fort McMurray, Alberta.

The project will include a new two-train, 1,220 gal per minute water treat-ment system, which includes ultrafiltra-tion membranes, reverse osmosis (RO)membranes and sodium cycle softeners.GE’s advanced boiler feedwater process isexpected to help improve the expandedsite’s up-time, water quality, cycle rates,water consumption, asset protection andoperational costs.

Suncor plans to have the new boiler

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As a manufacturer, you have a choice as towhich product certification body to use. Nowyou can add the Water Quality Association's(WQA's) ANSI-accredited Product CertificationProgram to that list. WQA now certifies prod-ucts to the NSF/ANSI 60 and 61 standards.States require ANSI-accredited certification tothese standards for all applicable products.

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A not-for-profit organization

THE WATER QUALITY ASSOCIATION

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38_IndustryNews_0907.qxd 8/16/07 1:10 PM

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feedwater system operate alongside anexisting system, which uses convention-al clarification as pretreatment for RO.The pretreatment system will occupyabout half the space of a conventionalclarifier and is expected to reduce thecleaning intervals for the RO system byas much as 50%—from once per monthto once every two months.

Penta Water Co.Looking to Expand

Penta Water Co., formerly Bio-Hydration Research Labs, of Carlsbad,Calif., has a new name, new leadershipand a new infusion of investment capital.

The new name is a reflection of thecompany’s premium brand of ultrapuri-fied bottled water that can be found innatural foods stores such as Whole Foods,Wild Oats, Jimbo’s, Henry’s and more.

With new CEO Dennis O’Brien atthe helm, Penta is evolving its brandpositioning and marketing strategies withthe intent of accelerating growth in thenear future. O’Brien, former presidentand chief operating officer with ConAgraFoods, brings to Penta more than 20years of experience in the packaged foodand beverage industry and a successfulrecord of building brands.

With a significant investment of capital from investor David Perez, a SanDiego-based energy entrepreneur whowas drawn to the company by his long-standing philanthropic interest in bring-ing potable water to the Third World,Penta is looking to actively expand.

Aquion Water TreatmentProducts Announces Retirement of Michael Kopacz

Aquion Water Treatment Products(AWTP) hasannounced thatMichael Kopaczretired from thecompany, effectiveJuly 2007.

Kopacz departsAWTP after a longand successful

career in the water treatment industry,most recently as executive vice presidentof Erie Water Treatment Controls andProSystems Group. Prior to that he heldthe position of international sales direc-tor for the firm’s RainSoft division.

“Mike’s contributions have beeninvaluable,” said AWTP President Bob Ruhstorfer. “His business and sales

development acumen has set the standard by which we will continue to operate the Erie and ProSystems business units.”

Kopacz has been a staunch supporter of the Water Quality Association, hav-ing served on various committeesincluding the Membership MarketingCommittee, the World AssemblyDivision Development Committee andthe Market Development Committee.

Plastic Bottled WaterDeemed Safe

The International Bottled WaterAssociation (IBWA) put forth a positionstatement stating claims that plastic bot-tled water containers stored in warm envi-ronments (e.g., a hot automobile) “leach”unnamed chemicals that cause breast can-cer or other maladies are not based in sci-ence and are unsubstantiated. The IBWAsaid there are no studies that prove thistheory and these allegations have beenperpetuated by viral e-mails and mediahype that only serve to frighten and confuse consumers.

With respect to leaving bottled water in a hot car, the Food and DrugAdministration (FDA) has stated: “It istrue that exposing the bottle to highertemperatures may imply a greater degreeof migration of substances from the plasticto the water. However, in its safety review,the FDA takes into account exposures tohigher temperatures—such as during stor-age and transportation of bottled waterprior to sale—in its estimates of potentiallevels of migration of substances from theplastic to the water…The levels of migra-tion expected, including during periodsof exposure to elevated temperatures instorage and transport (such as might beexperienced in a closed vehicle in thesun), have, as discussed above, beendetermined by the agency to be wellwithin the margin of safety. Therefore,the agency does not consider this situa-tion to be a safety concern.”

The IBWA said it urges consumers tohandle and store bottled water containerswith the same care and respect as they wouldany other food or beverage product.

Correction In the article titled “Addressing

Primary Contamination” in the Julyissue of Water Quality Products, micro-grams per liter (µg/L)—equivalent toparts per billion—was inadvertently represented as mg/L, which is actuallymilligrams per liter, or parts per million.The arsenic MCL for drinking water was lowered from 50 µg/L to 10 µg/L inJanuary 2006, and not from 50 mg/L to10 mg/L as stated in the article. wqp

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Adedge Technologies, Inc. ......... 8 .....751

Aquest, Inc.............................. 34 ..... 752

Argonide Corp. ........................ 13 ..... 753

Atlantic Ultraviolet Corp. ...... BW7 ..... 800

Blue White Industries .............. 13 ..... 754

Calgon Carbon Corp. .......... BWC2 ..... 801

DMT USA Inc. .......................... 16 ..... 756

Doulton Water Filters .............. 19 ..... 755

EcoWater Systems,Inc. ........... 20 ..... 757

Enpress LLC ............................ 10 ..... 758

GE Money ............................... 25 ..... 759

GE Water & Process

Technologies .......................... 7 ..... 760

Good Water Warehouse ...... BWC3 ..... 802

Hanna Instruments ................. 28 ..... 761

Harmsco Filtration Products ... 15 ..... 762

ISPC Leveredge ...................... 32 ..... 763

KDF Fluid Treatment ............... 24 ..... 765

Kinetico Incorporated ............. 15 ..... 764

Layne Christensen Company ... C2 ..... 766

Mobetta Water ..................... BW5 ..... 803

National Testing Laboratories . 34 ..... 782

Nelsen Corporation ................. 24 ..... 767

Ozone Pure Water, Inc. ............ 15

Ozone Pure Water, Inc. ....... BW15

Pacific Ozone Technology ....... 16 ..... 771

Pacific Ozone Technology .. BW17 ..... 804

Pro Products,LLC ...................... 5 ..... 783

Prosystems ............................. 33 ..... 769

Puregen Technology, Inc.......... 31 ..... 768

Purolite Company ................... 37 ..... 770

Purolite Company .............. BW18 ..... 805

Selecto Scientific, Inc. ............ 33 ..... 772

Solmetex ................................ 11 ..... 773

Tomlinson Industries.......... 22-23 ..... 774

Tomlinson Industries.......... BWC4 ..... 806

Topway Global, Inc. ................. 10 ..... 776

Topway Global, Inc. ................. 28 ..... 775

Topway Global, Inc. ................. C4 ..... 777

Water Quality Products ........... 39

Waterworld USA, Inc. .............. C3 ..... 778

Watts Water Quality

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WQA ....................................... 36 ..... 781

WQA ....................................... 38 ..... 780

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SEPTEMBER 2007 41

This index is provided as a service. The publisher does not assume any liability

for errors or omissions.

WQP: What are the current key issuesyou expect to be discussed at the WQAmid-year conference?

Joseph F. Harrison: We’re going tohave important task force meetings on the septic tank issue and on the calciummagnesium issue. Another issue that willcome up in the water sciences and gov-ernment relations committee meeting will be from the salinity task force, report-ing on the progress and updates fromCalifornia and elsewhere. We are continu-ing to hear of places wanting to restrictand even ban water softeners to reduce salt in discharges contributing to recycledwastewater, rivers and groundwater.

We’re going to combine the retailchannel section with the manufacturerand supplier section this year and if thatis successful to everyone’s satisfaction, we may continue to combine these twogroups into one meeting. In this meet-ing, we will give an update on the delega-tion agreement we have signed to workwith California to have the Departmentof Health Services accept ANSI-accredit-ed certifications in lieu of redundantstate product data reviews and certifica-tions. That’s working well for water filtersand softeners. We’re going to update ourapplications to have independent ANSI-accredited certifications also cover reverseosmosis (RO) systems; we’ll explain thatin Nashville.

Also, we’re going to have an interestingtalk there from Terry Bedell, who is con-sulting with Clorox on sustainability andusing sustainability as a marketing plat-form for water filtration. We will learnsome additional reasons with supportingdata why quality water through a homewater filter or an onsite water filter pro-vides a sustaining-the-environmentadvantage as well as all the other waterquality aesthetic and health benefits ofpoint-of-use (POU) water treatment.

WQP: What updates can you give onthe WQA/NOWRA onsite wastewater softener discharge survey projects?

Harrison: The National OnsiteWastewater Recycling Association(NOWRA) is working jointly with theWQA to look into the impact, if any,

that water softener discharges or watertreatment discharges in general have on septic systems or onsite wastewatertreatment systems.

I count 14 states in just the past fewyears that have proposed regulations thatrestrict water softener discharges intoonsite wastewater systems. The WQA hasaddressed each of these. We are often ableto tone down the requirements or get therequirements eliminated completely. Still,the impetus seems to continue comingfrom manufacturers of new generationwastewater systems called advanced treat-ment systems. These manufacturers haveput restrictions against water softeners intheir warranties; they won’t honor war-ranties for failures in their wastewater treatment equipment if a water softener or home water treatment system dischargegoes into it. When we ask why, the wastesystem manufacturers don’t have data, justanecdotal observations that they’ve seenfailures and that the water softener couldbe a cause. “There’s nothing about watersoftener or regeneration water that needsto be biologically treated,” they say. So justto be safe, they opine, “It is something thatdoesn’t need to go into waste treatmentsystems, such extra should stay out.”

One of these wastewater equipmentcompanies is Orenco Systems, Inc.Orenco is a leading manufacturer ofadvanced onsite (decentralized) wastewatertechnologies for individual properties andsmall communities. The executive vicepresident of Orenco, Terry Bounds, is oneof the respected industry leaders in thisfield. The company has more than 240employees and 100 distributors and deal-ers who represent most of the U.S. andCanada. The names of Orenco and TerryBounds repeatedly come up in connectionwith state proposals to ban or restrict thedischarge of water softener and homewater treatment backwash and regenera-tion waters to onsite wastewater (septictank) systems. Orenco adamantly statesthat water treatment discharges must notbe plumbed to enter its wastewater treat-ment equipment and that it will nothonor the warranty if any water treatmentwaste discharges do go to Orenco’sinstalled products. On May 31, 2007,

Dave Loveday, Bob Boerner, DJShannahan, Dr. ReguNathan and I traveled to Sutherlin, Ore., to meet with the Orenco principals.

All agree the meeting was constructive.Orenco, for example, has written fromthe meeting that “... we made some goodprogress toward a cooperative effortregarding water softener concerns. Wecame to some agreements that certainlyappeared to move us forward together toprovide a united front to the regulatorycommunity. It was a very, very goodeffort on the part of WQA and Orenco. Very positive.”

One of the concerns that becamebetter defined from our meeting is the question of whether water softenerbrine discharges can cause a lack of thedefined layers of sludge, scum and clearzone in septic tanks to the point thatthis significantly upsets the tank’sintended performance. Orenco’s theoryis that saltwater may concentrate nearthe bottom of the tank, causing sludgeto float on the denser saltwater layerand result in a decrease of the tank’ssludge storage capacity and “washout”of the sludge to the downstreamprocesses. Another speculation is thatdense saltwater can actually slide underthe sludge that has accumulated in thetank, pick the sludge up off the bottomof the tank and raise it to the level ofthe septic tank outlet tee. The principlequestion with softener discharges thushas now become whether a denser salt-water can occupy the space in the bot-tom of septic tanks, reducing the effec-tive volume and resulting in poor set-tling and performance in the tank.

This was studied over 50 years ago by a researcher named Weibel. In that study,salt stratification was found, but it did notimpair or cause any adverse effect on theoperation of septic tanks. Suspended solidsremoval remained the same as when therewas no salt stratification, and digestionalso proceeded in a normal manner; how-ever, the WQA representatives reachedagreement with Orenco that it is impor-tant to again investigate whether we canfind different salt and solids stratificationsand different performances in septic tanks

insight industry

Jose

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. Har

riso

n Compiled by Stephanie Harris

Key Issues &Industry Updates Water Quality Products invited Joseph F. Harrison, P.E., CWS-VI, technical director of the Water QualityAssociation (WQA), to give an overview of current industry issues and what to expect at the upcoming Mid-Year Leadership Conference, to be held Sept. 5-7 in Nashville, Tenn.

September26–28 Eastern WQA FallConference & Trade ShowRadisson Hotel, Lackawanna Station

Scranton, PA

tel: 888.450.2409

www.ewqa.org

October15–17 WEFTEC.07San Diego Convention Center

San Diego, CA

tel: 800.666.0206

www.weftec.org

15–18 2007 IBWA Convention & Tabletop Trade Show Las Vegas Hilton

Las Vegas, NV

tel: 703.647.4606

www.bottledwater.org

21–25 2007 International Water Conference Hilton in Walt Disney World

Orlando, FL

www.eswp.com/water

23–26 50th Annual PWQAConvention & Trade Show Pechanga Resort & Casino

Temecula, CA

tel: 760.644.7348

www.pwqa.org

November07–10 AWT 2007 WaterTechnologies Convention & ExpositionThe Broadmoor Resort

Colorado Springs, CO

tel: 301.990.9771

www.awt.org

December04–07 NGWA Ground Water Expo & Annual Meeting Orange County Convention Center

Orlando, FL

tel: 800.551.7379

www.ngwa.org/expo2007/main.cfm

CALENDAR

42 WATER QUALITY PRODUCTScontinued on page 28

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