Azadi ka Amrit Mahotsav

Proposed activities for Amrit Mahotsav on behalf of WCD

11.08.2021

Table of contents

S. No. Index Slide Number

01 Background 3

02 WCD’s Broad role and central themes for proposed activities

4

03 Iconic Events by MWCD 5

04 Proposed Activities 6- 10

05 Recurring Activities by MWCD 11

06 Proposed Activities on Social Media

12-14

Background

Amrit Mahotsav

• A Government of India initiative to celebrate andcommemorate 75 years of India and its glorious history,people, culture and achievements.

• It is dedicated to the people of India for their contributionin India’s evolutionary journey and their power andpotential to achieve India 2.0, fueled by the spirit ofAtmanirbhar Bharat.

• It is an embodiment of all that is progressive about India’ssocio-cultural, political and economic identity.

• It commenced on 12th March 2021 which started a 75-week countdown to our 75th anniversary of Independenceand will end post a year on 15th August 2023.

Source: amritmahotsav.nic.in

WCD’s Broad role and central themes for proposed activities

• The broad mandate of the Ministry is to work towardsensuring holistic development of women and children.

• To commemorate the monumental occasion of India’s 75years’ independence, MoWCD plans to host a set ofactivities and events which align with the larger vision ofthe Ministry.

• The events will focus on themes such as: Health & Well-being Women empowerment Women and child protection and safety Child Rights Gender sensitization

• MoWCD recognizes that women and children are keycontributors to creating Atmanirbhar Bharat.

Iconic Event by the Ministry of WCD

1. The Ministry of WCD is setting up 21 research chairs byUGC and Department of Biotechnology to commemoratethe prolific Indian women of their respective field of workand to promote education among women throughscholarships for higher education, such as:

Scientists Administrators Artists Social Reformers

2. Launch of POSHAN Maah under Mission POSHAN 2.0 bythe Honb’l Minister of WCD, at Kevadia, Gujarat shallinclude the campaign for fortified rice and millets forimproving nutrition level and control of Anemia.

August: Walking down the path of freedom

Date of Celebration

Day of Celebration

Proposed Activities Responsibility

Aug-15 Independence Day

Registration on Rashtriyagaan.in. Mandatory for AWW, AWH and WCD ministry staff in all affiliated institutions and autonomous bodies such as (Child Care Institutions (CCI’s), Mahila Shakti Kendra, One Stop Centers (OCS), etc.

All personnel's working in the ministry/all institutions/Autonomous bodies of the ministry registration to be completed before 15th August 2021

Aug-29 National Sports Day

District Level: Celebration of National Sports day by conducting sports/athletic competitions at District Level. The event will be organised in a local district stadium and the winner will get prizes and a chance to try out for state and national camps.

DM, DPO, CDPO, District Probation Officer, District Sports Officer, Nehru Yuva Kendra, Special Adolescent Girl Scheme

Aug- 31 Announcement for roll out of POSHAN Maah

National Conference on the roll out of POSHAN Maah by the Honb’l Minister of WCD at Kevadia, Gujarat.

Launch of POSHAN Maah shall include the campaign for fortified rice and millets for improving nutrition level and control of Anemia. These activities to be carried out through webinars and workshop from National, State levels all the way to Anganwadi level.

Ministry of WCDPOSHAN

September: Expanding our mindDate of

CelebrationDay of

celebrationProposed activities Responsibility

Sep-05 Teacher's Day Village Level: Setting up of Community Library in Aanganwadi Centers (AWC’s)

National Level: Integration of Free online courses/library/E-Learning available across schemes on WCD website.

AWCs, NIC

Sep-08 International Literacy Day

District Level: Pop up camps for Women led Micro, Small and Medium Enterprise (MSME)/Awareness on digital literacy/ financial inclusion;

Village level: Competition for women above 50: Tales from Golden Jubilees: Stories and life experiences Read a storybook competition National level: Showcasing growth in girls' school enrolment, school performance, graduates

WCD

Sep-28 International Right to Know Day

Pop up camps for scheme awareness/ quiz contest in local languages on freedom movement, on 75 years of independent India, and Department schemes

WCD

October: Building Blocks of SocietyDate of

CelebrationDay of

celebrationProposed activities Responsibility

Oct-02 International Day of Non-Violence

Inter Mahila Shakti Kendra competition with games/cultural competition around the themes of safety and women's rights (for volunteer/staff/social workers capacity building)

Mahila Shakti Kendra

Oct-15 International Day of the Girl

Talent Competition for Victims in Mahila Shakti Kendra/Ujjwala Homes.

NCPCR organized workshop on Illegal Human Trafficking.

Mahila Shakti Kendra/ Ujjawala HomesNCPCR

Village level: Kanya Poojan: Of Girl children below the age of 5 years

Celebrating the birth of a girl child: Tree plantation on the birth of a girl + money in a bank account available to

the girl on completion of 12th standard (through govt schemes and family donation)

State / National level: TV and Radio stories: Celebrating community actions (eg, Piplantri village in Rajasthan)

Beti Bachao Beti Padhao

Oct-21 International Day of Rural Women

Chai pe Charcha: Group discussion of Aanganwadi Centers (AWC’s) with each other from different parts of India.

State / National level: Desh ki Nari: Women driving social / environmental reformation

Webinar and talk show on private participation for promoting women empowerment. Such as innovative practices in the private sector for women employment in India.

Ek Bharat ShreshtaBharat

Village level: Pledges/ rallies by men / sarpanches: 'My Village, A safe village'. Slogans promoting women's safety. 'X lakh men march for women's safety’

National level: TV and Radio stories: Communities taking steps to prevent violence and empower women (Eg, Badaghar-Babe-Wayil, "The dowry free village of Kashmir”)

ICDS

Regional Foods Day

National Recipe competition: Each participant under each Aanganwadi Center (AWC) will be given 3 ingredients to take home and create a recipe with it, can be online also

POSHAN Panchayat

November: Agents of changeDate of

CelebrationDay of celebration Proposed activities Responsibility

Nov 02 Ayurveda Day State / National level: TV show / radio jingles: India brings...12 tips for 12 months of healthy living.Control of anemia and malnutrition through AYUSH remedies- webinars/workshops

Poshan AbhiyaanAYUSH

Nov-14 Children's Day Competition organized for students on themes of child protection, nutrition, health & hygiene, etc. Prize distribution, scholarships for winning students.

Child Care Institutions (CCIs): Beautiful and welcoming CCIs: Wall Painting by children with support of local artists in local art forms (while ensuring child safety and security)

Intra- and inter-CCI competitions in arts and sports: To be followed by an online exhibition

State / National level: National Nutrition / Child Rights / Gender Equality Olympiad

ICDS, Kishori Kanya Yojana, Juvenile Justice Act, PoshanAbhiyaan etc

Nov 19 Women Entrepreneurship Day

State / National level: TV and radio shows: Grassroot level women entrepreneurs WCD

Nov 14th -20th

Child Rights Week 1) Empowering children: Legal workshops for children in child-friendly languages to be conducted throughout the year to make them aware of their rights; street plays on important issues like child marriage/Protection of Child from Sexual Offences (POCSO)/Abuse/child Labour- Workshop organized by NIPCCD with Beti Bachao Beti Padhao

2) Awareness Campaign for adoption and its guidelines in urban areas3) Special activities for Child Care Institutions (CCI’s)4) Engaging with children and listening to their voices (virtual conferences) on issues such as violence,

climate change, historical events, etc.5) Special events for COVID orphaned children; distribution of gifts; volunteers to spend time with them

doing their favourite activities.

ICDS, Kishori Kanya Yojana, Juvenile Justice Act, PoshanAbhiyaan etc.

NIPCCD- Beti Bachao Beti Padhao

Nov 25th -Dec 10th

International Day to End Violence Against Women

16 Days of Activism Against Gender-Based ViolenceDistrict level: Beautiful and welcoming One Stop Centers (OSCs), Mahila Shakti Kendras and other institutes: Wall Paintings by residents with support of local artists in local art forms National level: Mein hoon Mazboot: Women in non-traditional careers (e.g, uniform and administrative services)

One Stop Centers, MahilaShakti Kendras

December: Strong Independent Women

Date of Celebration Day of celebration Proposed activities Responsibility

Nov 25th - Dec 10th International Human Rights Day

16 Days of Activism Against Gender-Based Violence concludes on the International Human Rights Day.

All Bureaus specially One Stop Centers, Mahila Shakti Kendras,NCW

Dec-9 Sexual Harassment at Workplace of Women (Prevention and ) Act was passed in 2013

National Level: 1-2 hours of workshop for all Central/State Government offices with participation of all employees on POSH

HODs/DM/CDPO/District Probation Officer

Dec-26 The Protection of Women from Domestic Violence Act was passed.

1) Online self-defense classes for married women2) Awareness campaign on the rights of married women.3) National Commission for Women workshop on Domestic Violence

National Commission for Women

Poshan Panchayat Cultural presentation with social message to be presented by each Poshanpanchayat

Poshan Abhiyaan

Recurring Activities byWCD

Frequency Activity Name Proposed Activities Responsibility

Annually (March) POSHAN Pakhwada Activities conducted as prescribed under the Ministry of WCD

Annually (September)

POSHAN Maah Activities conducted as prescribed under the Ministry of WCD

Annually (Nov-8) Hausla Festival Activities conducted as prescribed under the Ministry of WCD

Monthly Mahila Chaupal Grievance redressal for women at district level to be organized by the Nodal Officer in each district. District Magistrate

Monthly God Bharayi & Ann PrashanCamps

Where expectant and new mothers can get support and information on early childhood development, parenting and child-care. God Bharayi- for all pregnant women Ann Prashan- for all infants above 6 months who are starting solid food intake can receive food packages under SNP

ICDS

Quarterly Workshops for Child-care Quarterly workshops to be conducted on various themes of child-care such as, ECCE, Primary education, vocational studies, sports, health and hygiene.

NIPCCD, NCPCR, NCW

All year round Web Portal Creating and maintaining a portal within the WCD website for people to submit short videos and photographs of participating in various activities under the Amrit Mahotsav. To be used to showcase at state and national level.

NIC

Proposed Activities on Social Media

Date of Celebration Day of Celebration Proposed Activities Social Media Platforms

1 Jan 1848 Savitribai Phule started our first girls' school in Pune. Post FB, IG, Twitter

19 Jan 1966Indira Gandhi became India's first woman prime minister.

Post FB, IG, Twitter

26 Jan 1950 Universal suffrage rights were granted to all Indians above the age of 21.

Post FB, IG, Twitter

1 Feb 2016 Women recognized as ‘Karta’ Post FB, IG, Twitter

6 Feb International Day of Zero Tolerance to Female Genital Mutilation

Post FB, IG, Twitter

14 Feb One Billion Rising Online self defense class

FB, IG, Twitter

4 March World Day of the Fight Against Sexual Exploitation Post FB, IG, Twitter

11 March 1983Bhanu Athaiya became the first Indian woman to win an Academy Award.

Online Competition for designing a dress. Winner gets a prize

FB, IG, Twitter

15 April 2015 The Supreme Court of India recognized a third gender that is neither male nor female, and as a class entitled to reservation in education and jobs.

Post FB, IG, Twitter

Proposed Activities on Social Media

Date of Celebration Day of Celebration Proposed Activities Social Media Platforms

May-16 International Day of Living Together in PeacePost

FB, IG, Twitter

May-24 International Women's Day for Peace and DisarmamentPost

FB, IG, Twitter

May-28 World Nutrition DayPost

FB, IG, Twitter

May-28 World Menstrual Hygiene DayPost

FB, IG, Twitter

May-31 World No Tobacco Day. World Health Organization. Since 1987Post

FB, IG, Twitter

July-24 Pratibha Patil took office as India’s first woman president.Post

FB, IG, Twitter

Aug- 1st to 7th Breastfeeding WeekPost

FB, IG, Twitter

Sep- 10 World Suicide Prevention DayPost

FB, IG, Twitter

Sep-15 United Nations International Day of Democracy Post FB, IG, Twitter

Sep-21 Priya Jhingan became the first woman to join the Indian army. Post FB, IG, Twitter

Sep-26 World Contraception DayPost

FB, IG, Twitter

Proposed Activities on Social Media

Date of Celebration Day of Celebration Proposed Activities Social Media Platforms

Oct-05 International Day of No Prostitution Post FB, IG, Twitter

Oct-06Justice Fathima M. Beevi became the first female judge appointed to the Supreme Court.

Awareness Campaign on the rights of Women

FB, IG, Twitter

Oct-10 World Mental Health Day Post FB, IG, Twitter

Oct- 17 International Day for the Eradication of Poverty Post FB, IG, Twitter

Nov-07 Infant Protection Day Post FB, IG, Twitter

Nov-14 Children's Day Post FB, IG, Twitter

Nov-20 World Children's Day Post FB, IG, Twitter

Nov-25 International Day to End Violence Against Women Post FB, IG, Twitter

Nov 25 - Dec 10 16 Days of Activism Against Gender-Based Violence Post FB, IG, Twitter

Dec-01 AIDS Day Post FB, IG, Twitter

Dec-04 Sati was banned in 1829 Post FB, IG, Twitter

Dec-10 UN Human Rights Day Post FB, IG, Twitter

Dec-26The Protection of Women from Domestic Violence Act was passed.

PostFB, IG, Twitter

Thank you