Department of Management and Marketing

Annual Report

2020-2021 Academic Year

College of Charleston | School of Business

5 Liberty Street, Suite 300 | Charleston, SC 29424

843.953.1356 | sb.cofc.edu

I. Status of Management and Marketing from a National Perspective

Nearly 1,100 students have declared majors in our department and over 400 students have minors in our department. The Management and Marketing department (MGMK) currently houses 3 majors (Business Administration; Marketing; International Business) and has an additional major (Management) under review for addition to the catalog. The department also has multiple concentrations and minors. In addition, our department houses two of the courses completed by every single student with a major in the School of Business (MGMT 301, MKTG 302). Diversity and racial equality. The department met regularly to discuss our efforts in Diversity and Race education in Summer 2020. The department collaborated to craft a statement included on the Office of Institutional Diversity website, and invited the Vice President of Institutional Diversity, Rénard Harris, to join our discussion. We also turned energy towards the race and diversity pedagogy, with several faculty setting specific goals for Fall 2020, and one member of our department serving on the inaugural college-wide REI (Race, Equity, and Inclusion) committee. As preparation for supporting that initiative, the Department invited Speaker of the Faculty Simon Lewis to an MGMK Department Meeting. We also positioned MGMT 308 (Managing Diversity) to be taught by a tenured faculty member. In Spring 2021, we recruited and hired a faculty member with scholarship in diversity, race, and inclusion. We recently submitted the syllabi for both MGMT 308 (Managing Diversity) and MGMT 351 (Minority Entrepreneurship) to the committee to review as REI courses. Study abroad and international education. The Management and Marketing department consistently sends the highest number of majors and minors in the business school abroad each year, helping prepare our graduates for the globalized business world of today. The 2020-2021 Academic year brought an unprecedented challenge for study abroad with the COVID-19 outbreak and halt of travel. Still, our department remains optimistic for the resumption of international travel in Summer 2022, and faculty in our department are actively working towards this goal. Sustainability initiatives. Major structural changes were made in the 2020-2021 academic year to further contribute to the Sustainability QEP including 1) all MGMT 301 sections are now sustainability-related, resulting in every SB major completing a sustainability-related class within their major and 2) over 3/4 of all courses in MGMT are now sustainability-related. This also supports the revision towards the minor and concentration in Leadership for Sustainability the previous year. Ethics and ethical decision making. Ethics is core to the management and marketing curriculum. That is, all MGMT 301 and MKTG 302 sections include a segment on ethics, and the MGMT 301 curriculum includes an entire chapter on ethics, diversity, and ethical decision making. The department also has elective credits focused on ethics and social responsibility (MGMT 350: Business, Leadership, and Society; MKTG 355: Marketing & Society).

Digital Marketing, Social Media, and Analytics. The department’s Marketing faculty are leading the School of Business in education on digital marketing and social media. Nearly all of the Marketing classes include some elements of Digital Media and Social Media, and specific courses include MKTG 345 (Digital and Social Media Marketing) and MKTG 320 (Marketing Research). In Summer 2021, the department began efforts to offer continuing education in Digital Marketing. Integration of industry experts in the classroom. Over a half-dozen of the classes in our department integrate 5 or more speakers in the classroom. In addition, members of our department actively recruit mentors and speakers for a variety of programs (e.g., Make Your Mark series for Marketing; a plethora of Entrepreneurship programs; the MBA Coaching program; a number of International Business programs each year; the Schottland Scholars program). What’s more, the department adjuncts are proven leaders in their respective industries, and several have extensive careers working with Fortune 500 Agencies. Service to local and regional organizations. Our faculty serve on a number of non-profit boards (e.g., Arm-in-Arm) and for-profit boards (e.g., Hire Totem, LLC.; Dynepic), as well as boards for other community organizations (e.g., SC International Trade Coalition; Small Business Development Council). Leaders in scholarship, nationally and internationally. Faculty in our department hold several elected or appointed positions to national societies for our various fields, including track chair for Academy of Marketing Science (AMS) Artificial Intelligence and Augmented Reality Division, organizing the AOM SIM (Academy of Management Social Issues in Management) Doctoral Consortium, contributing to the MOBTS (Management and Organizational Behavior Teaching Society) Early Educator Institute, and faculty representative to the Federal Demonstration Project. In addition, a member of our department was recently named as Director of Research for the Harvard Institute of Coaching and elected to the board of an AOM special interest group (Neuroscience). Career Transition and non-traditional students. Our department remains interwoven with programs like the Bachelor of General Studies (over one-third of BGS students have a minor in our department) and the Bachelor of Professional Studies (BPS students take several classes in our department as either requirement or elective). Distance Education. Over 80% of the full-time faculty and instructors in our department have completed the full DE Readiness training, and all the faculty scheduled to teach online in Summer 2021 and Fall 2021 (e.g., post-COVID) have completed the full DE Readiness training. Graduate and Executive Education. We also offer two courses that are core to the MBA program, and contribute to the MBA program’s Marketing focus area. Several faculty are currently working with Ron Magnuson to build executive education programs, and faculty in our department consistently teach in the MBA program.

To summarize, the MGMK Department works within the CofC Mission to develop ethically centered, intellectually versatile, and globally fluent citizens who create innovative solutions to social, economic, and environmental challenges.

II. Program

a. Mission statement (including date and method of approval)

MGMK Mission. The programs offered within the Department of Management and Marketing are quite diverse. We support the mission and vision of the School of Business across these programs. We have a very strong orientation toward global civic responsibility, intellectual innovation and creativity and synthesis. (Statement pulled from 2018-2019 annual report).

b. Strategies and tactics in the College’s strategic plan your department or program would place as highest priorities. (b. and c. integrated below).

c. Program goals and their relationship to the College’s strategic plan The MGMK department is just beginning to engage in strategic planning based on the new strategic plan. Already existing natural synergies between the MGMK department and the 2020 College of Charleston Strategic Plan are represented below. Student Experience and Success.

Strategy 1: Enhance and provide easy, centralized access to academic support services. Our department worked with the Student Success Center to aggressively identify students who may have stopped-out, contacting them to complete their degree. The Department Chair also participated in the contact campaign initiated by Institutional Research each semester; given the size of our department this meant contacting over 150 students per semester. The Chair received response from over 40 students per semester. Each student who responded had unique challenges to address. Strategy 4: Recruit, retain, and graduate greater numbers of underrepresented minority and first-generation students. Our department focused on diversity and race education in Summer 2020, creating new initiatives that were added to our classrooms in Fall 2020 and Spring 2021, and diversity expertise was considered a top priority in recruitment of new faculty in Spring 2021. In addition, we introduced curriculum changes to move MGMT 301 and MKTG 302 down to a sophomore level (e.g., a 30-hour prereq instead of a 60-hour prereq), allowing us to access minority and first-generation college students who may otherwise be struggling in the 200-level School of Business Courses. We submitted two courses (MGMT 308; MGMT 351) for review to include as REI courses.

Strategy 5: Create a welcoming and inclusive environment where all students feel a sense of pride and belonging. Faculty in our department are consistently involved in extracurricular activities and programming, hosting speakers, providing access to coaches and mentors, and making internships more accessible. We are a department full of strong mentors and advisors. In the future we encourage the institution at all levels to better reward and celebrate this type of service.

Academic Distinction: Strategy 4: Make experiential learning a differentiator at the College of Charleston education experience. The Management and Marketing department has several scholars with expertise in pedagogy, and that expertise is seen in Management and Marketing classes. MGMK classes tend to be student-centered, with most classes including group projects, presentations, experiential exercises, and/or speakers. Department faculty continue to seek opportunities to further distinguish the student experience. For example, starting Spring 2022 Entrepreneurship Professor Kelly Shaver will engage in an innovative Tech Transfer class using the NASA patent database. Marketing Assistant Professor Jennifer Barhorst recently purchased augmented reality glasses to integrate into her Digital Marketing courses beginning Fall 2021. Strategy 5: Support and incentivize faculty to lead the way in implementing innovative teaching models and contributing to cutting-edge research. In the 2020-2021 academic year, our faculty successfully published 10 articles in peer-review journals (PRJs); several of these publications were in top-ranked journals. As indicated in the opening statements, many faculty in our department are currently serving in competitive elected and selected roles at the local, regional, national, and international level.

Employee Experience & Success: Strategy 2: Recruit, retain, and promote more women and underrepresented minorities into faculty, staff, and management positions. The MGMK Chair is the only female Chair in the School of Business, and the majority of faculty in the department are women. With that said, every member of our department is integral to the success of the MGMK department, and decisions regarding recruitment, retention, promotion, and performance are made based on merit rather than traditionally underrepresented status and all of our faculty are integral to creating a culture of inclusion in the Department. Strategy 3: Invest in faculty and staff learning and development to foster professional growth, leadership, and lifelong learning. The Chair works diligently to maintain a balanced departmental budget and use as much funding as possible to support faculty and staff learning, development, and conference participation. Still, it is increasingly clear that as research

expectations increase, so too must departmental budgets for faculty development. Strategy 5: Create a welcoming and inclusive environment where all faculty and staff feel a sense of purpose and belonging. Our department tends to be one in which successes are celebrated, where extra effort has been expended to maintain connections while we were all out of the building, and where collaboration and innovation are encouraged and supported.

d. Student Learning Outcomes of the program. Our department houses 3 majors, 4 minors, and 2 concentrations across five assessed disciplines. In total, we complete assessment processes for 5 different disciplines. The learning outcomes of each are listed below. Business Administration (Major, Minor): 1. Oral & Written Skills. Students demonstrate the ability, via both written and

spoken word, to effectively present, critique, and defend ideas in a cogent, persuasive manner.

2. Global and Civic Responsibility. Students identify and define social, ethical, environmental, and economic challenges at local, national, and international levels. Students integrate knowledge and skills in addressing these issues.

3. Synthesis. Students integrate knowledge from multiple disciplines incorporating learning from both classroom and non-classroom settings in the completion of complex and comprehensive tasks.

4. Intellectual innovation and creativity. Students demonstrate their resourcefulness and originality in addressing extemporaneous problems.

5. Quantitative Fluency. Students demonstrate competency in logical reasoning and data analysis skills.

6. Discipline specific courses. Students demonstrate discipline-specific knowledge across general business courses.

International Business (Major) 1. Ethics, problem solving, and synthesis. Students integrate knowledge from

multiple disciplines incorporating learning from both classroom and non-classroom settings.

2. Oral and written communication. To demonstrate proficiency in both oral and written communication through the preparation and presentation of international business projects.

3. Core business disciplines. Students demonstrate proficiency in the core business disciplines of accounting, finance, marketing, management, economics, and quantitative management.

Marketing (Major, Minor)

1. Firms’ operative environment and competitive advantage. Students will develop an understanding of how to evaluate a firm's operative environment and how to sustain a competitive advantage through marketing activities.

2. Generating value with an optimal marketing mix. Students will develop an understanding of how to generate superior value for customers and other stakeholders by designing the optimum configuration of the marketing mix.

3. Core business disciplines. Students will demonstrate proficiency in the core business disciplines of accounting, marketing, management, economics and quantitative methods.

4. Oral and written communication skills. Students will demonstrate proficiency in both oral and written communication through the preparation and presentation of marketing projects.

5. Quantitative fluency. Students will demonstrate competency in logical reasoning and data analysis skills.

Entrepreneurship (Concentration, Minor) 1. Learn the context and process of entrepreneurship. Students understand

knowledge of the context, concepts, and process of entrepreneurship. 2. Conceive and develop opportunities. Students develop the ability to conceive

and develop entrepreneurial opportunities, articulate them using a business model canvas and test them through a feasibility analysis.

3. Learn business planning. Students will gain the ability to write and present a complete business plan.

4. Responsible citizenship. Students will gain an understanding of the responsibility that businesses have toward society and the environment.

Leadership for Sustainability (Concentration, Minor) 1. Recall leadership theory. 2. Apply leadership theory to influence stakeholders. 3. Identify barriers and catalysts to sustainability in organizations.

III. Narrative Summary and Analysis of Departmental or Program Accomplishments a. We are engaged in the development and offering of innovations in

Instruction/Service Learning.

It is noteworthy that so many of these innovations include integration of speakers and community members into academic coursework, and our faculty are known for offering courses in a learner-centered environment and providing students with practical, thought-provoking readings and materials. The majority of members in our department regularly participate in distance education, many members have participated in training on the QEP from the Center for Sustainability, and many participate in study abroad. In addition, our department took very seriously the charge to integrate thought-provoking exercises on race and inclusion in Fall 2020, even while teaching in new, online formats that made the introduction of new, challenging pedagogy even the more challenging. Engagement is summarized below, and further supplemented with material from our Department FAS data.

• Curricular offerings unusual for our program(s) offered in 2020-2021 ENTR 320 as Impact X (David Wyman) ENTR 320 with Business Model Competition (David Hansen) ENTR 360 Biomimicry (offered by Deb Bidwell, Biology) ENTR 360 Impact Investing (in partnership with Finance) MKTG 360 Special Topics: Marketing Analytics (Julie Blose) MKTG 360 Special Topics: Services Marketing (Rhonda Mack) MKTG 360 Special Topics: Sales Management & Personal Selling (Ferris Kaplan) MKTG 360 Special Topics: Go-To-Market Strategy & Management

• Instructional contributions to other units, programs, and initiatives, including the Honors and First Year Experience programs, undergraduate and graduate programs outside your department program, the REACH program, etc. HONS HONS ELLC. ENTR 320. Lancie Affonso. FYSE FYSE ENTR 200. Lancie Affonso.

Fall 2020. MGMT 105 (partnership German FYSE). Marc Fetten. REACH Fall 2020. ENTR 200. Kelly Shaver. MBA Summer 2021. MBAD 521: Consumer Mktg Strategy. James Kindley.

Fall 2020. MBAD 504: Managing & Leading. Angela Passarelli. Fall 2020. MBAD 525: Marketing Management. Esta Shah. Fall 2020. MBAD 560: Special Topics. Doug Boyle. Spring 2021. MBAD 505: Creativity & Innovation. Jim Kindley. Spring 2021. MBAD 522: Marketing Research. Julie Blose.

• Distance education or hybrid course offerings

Summer 2020 Fall 2020 Spring 2021 Online – Asynchronous 23 4 4 OSM – Online Synchronous 2 40 30 Face-to-Face Meeting 0 15 19

• Departmental or program contributions to interdisciplinarity, internationalization/

globalization, personalized education, and high impact student experiences (such as research and creative activities, civic engagement, study away, internships, peer education and service learning) during review year. (If departmental faculty entered applicable data in fields on the “Scheduled Teaching” section in the FAS, data for the chair’s use in creating this analysis can be pulled from the FAS.). Study Abroad These programs were drafted then cancelled in 2021 due to the COVID Pandemic.

Semester Faculty Course Location Spring break 21 Rene Mueller INTB 390 Brazil Summer 21 Rene Mueller MKTG 326 Austria Summer 21 Alexis Carrico MGMT 360 Ireland Summer 21 Rene Mueller MKTG 326 Greece Summer 21 Gioconda Quesada INTB 314 Greece

Contributions to Lingnan University in Hong Kong

Students from College of Charleston are interviewed for full scholarships to various School of Business programs at Lingnan University in Hong Kong. This program has existed for several years. Dr. Henry Xie (Professor, Marketing) orchestrates this relationship. The chart shows the number of students selected to participate each year, across potential subject areas, to show potential for growth. The pandemic in 2020 and 2021 has paused the partnership between the CofC and Lingnan University in Hong Kong. We’re hopeful to resume this partnership once international travel and academic activities on both sides become normal.

MAcc MSceBSCM MFIN MScHRMOB MScMIB Total 2015/16 0 0 0 3 0 3 2016/17 0 0 0 6 0 6 2017/18 0 0 0 4 0 4 2018/19 0 1 0 3 0 4 2019/20 0 0 0 2 0 2 Total 0 1 0 18 0 19

Internships for credit Summer 2020 Fall 2020 Spring 2021 Entrepreneurship 5 3 1 International Business 0 0 0 Management 2 0 2 Marketing 6 8 4

We recently changed prerequisites to lower barrier to entry for internships in department. As a result, we expect these numbers to increase in future semesters.

Independent Study/Bachelor Essay Fall Lancie Affonso Crisis Management: COVID-19, Racial Equity, and Back on

the Bricks Lancie Affonso COVID-19 Crisis Management: CESIM Global Challenge Angela Passarelli Leadership Styles and Entrepreneurial Self-Efficiency in

Women Esta Shah Companies and Political Brand Identity

Spring Lancie Affonso Impact Leadership Lancie Affonso The Growth of Social Impact Careers Angela Passarelli The Impact of Gender Composition and Communication

Content on Trust Levels in Virtual Teams Esta Shah Consumer Value Theory in Marketing and Supply Chain

Design Kelly G. Shaver Business Plan Refinement Academic Year Lancie Affonso An Examination of Growth Factors in the Global Beer

Industry Julia E. Blose

Consumer Trust

Julia E. Blose

Ethical Consumerism in the Cosmetic Industry

Ivana Milosevic Course Information The Autonomy and Restraint in Creativity: Differences Between Chinese and American Contexts

Esta Shah Political Ingroups & Outgroups in America

Sustainability Related Courses (as part of the QEP) Fall Alexis Carrico MGMT 301 Management and Organizational Behavior Garth Otto Cook MGMT 301 Management and Organizational Behavior

David Hansen ENTR 406 Social Entrepreneurship Carrie Messal MGMT 301 Management and Organizational Behavior Carrie Messal MGMT 345 Leadership Ivana Milosevic MGMT 301 Management and Organizational Behavior (2

sections) Angela Passarelli MGMT 301 Management and Organizational Behavior (2

sections) Spring Alexis Carrico MGMT 408 Business Policy (3 sections) Alexis Carrico MKTG 302 Marketing Concepts Garth Otto Cook MGMT 301 Management and Organizational Behavior Marc Fetten MGMT 105 Introduction to Business Marc Fetten MGMT 301 Management and Organizational Behavior David Hansen MGMT 308 Managing Diversity David Hansen ENTR 406 Social Entrepreneurship Carrie Messal MGMT 301 Management and Organizational Behavior Carrie Messal MGMT 345 Leadership (2 sections) Ivana Milosevic MGMT 301 Management and Organizational Behavior (2

sections) Angela Passarelli MGMT 301 Management and Organizational Behavior (2

sections) Angela Passarelli MGMT 401 Organizational Behavior and Change Elise Perrault MGMT 350 Business, Leadership, and Society Elise Perrault MGMT 408 Business Policy (2 sections) Robert E. Pitts MKTG 355 Marketing and Society

Courses that incorporated 5+ Speakers Fall Kelly Shaver ENTR 200: Entrepreneurship Theory and Practice Lancie Affonso HONS 205: Entrepreneurship Theory and Practice Dave Wyman ENTR 200: Entrepreneurship Theory and Practice Carrie Messal MGMT 345: Leadership Kelly Shaver ENTR 445: Seminar in Entrepreneurship Spring Angela Passarelli MGMT 401: Organizational Behavior and Change Kelly Shaver ENTR 200: Entrepreneurship Theory and Practice Carrie Messal MGMT 345: Leadership

• Changes in departmental or program enrollments

It is important to note that the School of Business is actively working to reduce the number of BADM majors in hopes that these students will instead choose more

specific areas of study within the School of Business. The reduced number of majors in the BADM represents a success on the part of the department and faculty! 2021 2020 2019 2018 2017 BADM 565 590 664 736 861

INTB 162 189 202 191 216

MKTG 340 320 342 330 292

TOTAL MGMK (% of SB Total)

1,067 (54%)

1,099 (55%)

1208 (57%)

1257 (57%)

1369 (60%)

TOTAL SB 1965 1998 2119 2205 2280

Minors

• Business Administration 78 students (increasing)

• Entrepreneurship 43 students (steady)

• Leadership 42 students (steady)

• Marketing 160 students (increasing)

TOTAL: 287 students

Concentrations

• Entrepreneurship 82 students (steady)

• Leadership 36 students (steady)

TOTAL: 96 students

• Departmental or program workload productivity

We continue to be at capacity in our core courses and near capacity in electives in Management and Marketing. We are forced to limit the number of non-marketing majors in the Marketing electives for our Marketing majors to have sufficient seats for their graduation requirements. The Delaware numbers erroneously show us as one of the most expensive departments on campus. Delaware numbers include the MBA with the BSBA as part of the Delaware method, even though the MBA costs and revenues are entirely separate from the undergraduate program in Business Administration and Management, thus Delaware numbers are not indicative of workload for the MGMT/ENTR report for our department.

• Summary of student and/or graduate accomplishments

College-Wide Award Recipient

The Theodore S. Stern Cup: Maggie Carpenter (INTB Major) Annual Department Awards: Each year Management & Marketing names departmental award winners. The 2020-2021 award winners are:

Business Administration: Joshua Shumak Entrepreneurship: Michael Hawes International Business: Margaret (Maggie) Carpenter The Al Lifton Leadership Award: Maggie Decker Marketing: Celie Shankman and Delaina Satterfield (dual winners)

Program specific awards. Several courses and programs also include awards as the result of fundraising:

SC Innovates:

3rd Place - $1,500 – Avio (Jody Bell, Rex Bingham, Caty Greer) People’s Poll - $500 – Easy Trac (Cynara Cooper, Channing Smith,

Brandon Alston, Dylan Outlaw) Semi-Finalist - $100 – Predihome (Oliver Parsons, Delaney Cloyd, Shem

Navarro)

Impact X (Fall): $1,500 – Predihome (Oliver Parsons, Delaney Cloyd, Shem Navarro)

Impact X (Spring): $1,000 – UpPup (Shelby Olive, Adam Schaich, Christian Hamner)

Gender Equality Pitch: $1,000 – The Community Helper (Mary Morano and Sarah Rosso)

DEMOS (Fall): $500 – Walk With Me (Addison MacPhee) $500 – Scrubby Dubby Timer (Matt Barnes)

Outstanding Business Plan (Fall): $500– LavishKickz (Demetria Bright)

Outstanding Business Plan (Spring): $500– Collaborative Consulting (Madison McCuiston and Michael

Sanderson)

The Big Pitch (Fall): $600 – Dia-Lux Bag (Anthony Farah, Mya Lockhart, Madison

McCuiston, Haydon Poe)

The Big Pitch (Spring): $600 – Poodini (Jonathan Adams, Griffin Burts, Carter Vincent)

School Year 2020-2021: Researched food deserts in Charleston (Rosemary Byrnes, Leah Endean,

Andrew Robinson)

b. Please provide a brief narrative summary of the curricular assessment activities undertaken

by your unit this year, along with both actions taken in earlier years that have led to improvement and plans for improvement.

In the 2020-2021 academic year, our department initiated the Management Minor and Major. The Management Major still needs to undergo review by the CHE, but the Management Minor is available to students in the Fall 2021 Catalog. In the 2020-2021 academic year, our department initiated a change to reduce the prerequisite requirements for MGMT 301 and MKTG 302, the two core School of Business courses offered by our department. We initiated the change in hopes of getting earlier access to students interested in our majors, and to have better opportunity to interact with and educate minority and first-generation college students or other students potentially intimidated by the more quantitative School of Business entry-level courses. In the 2019-2020 academic year, our department altered the internship requirements from ENTR 444, INTB 444, and MGMT 444 to ENTR 344, INTB 344, and MGMT 344. The change allowed students to complete internships with 60+ credit hours and after completing two discipline-specific courses. In the 2020-2021 academic year we initiated a change from MKTG 444 to MKTG 344 with a similar prerequisite change.

c. Please discuss the diversity among your faculty, including efforts made in recruitment (if

applicable) to increase the presence of under-represented groups. Based on institutional data, 10 of 17 MGMK faculty are female (58%) and 1 is other minority (6%). In addition, in the 2020-2021 academic year, we had 6 faculty members of nationalities other than U.S. citizenship. Several others of our faculty members have also lived and worked abroad. Many are involved in international research and teaching. We recruited 3 new faculty in Spring 2021; 1 new faculty is female and 1 new faculty is other minority.

d. Please provide a summary analysis of research and professional development productivity in your department or program, referring to the Supporting Data section as appropriate. What are your strengths and challenges?

Articles in Refereed Journals (9)

McLean, G. & Barhorst, J. B. (2021). Alexa, Do Voice Assistants Influence Consumer

Brand Engagement? - Examining the Role of AI Powered Voice Assistants in Influencing Consumer Brand Engagement. Journal of Business Research, 124, 312-328.

Barhorst, J. B., McLean, G. J., Shah, E., Mack, R. W. (2021). Blending the real and virtual world: Exploring the role of flow in Augmented Reality experiences. Journal of Business Research, 122, 423-436.

Barhorst, J. B., Wilson, A., Brooks, J. (2020). Negative Tweets about Airlines and the Factors that Influence Likelihood to Recommend. Journal of Business Research, 117, 727-739.

Desplaces, D. Mueller, R (2020) "Importing Pipes into Africa", Southeast Case Research Journal, 17,2: 67-71

Desplaces, D. E., May, C. P., Wyman, D. M. (in press). Universal Design: A Problem-Based Exercise in a Fast-Paced Competitive Environment. Management Teaching Review.

Dobbs, R., Jenkins, B., Smith, W. W., Pitts, R. (2020). "They Do Pay! Event Merchandise Attributes that Effect Sales and Profits at a Folk Festival". International Journal of Hospitality and Event Management, 2 (2), 95-108.

Hansen, D. J., Wyman, D. M. (2021). Beyond Making a Profit: Using the UNSDGs in Entrepreneurship Programs to Help Nurture Sustainable Entrepreneur. Journal of the International Council for Small Business, 2 (2), 125-133.

Mothorpe, C. A., Wyman, D. M. (2020). What the frack? The impact of seismic activity on residential property values. Journal of Housing Research, 30 (1), 34-58.

Peterson, C., Peterson, T., Aikens, S., Beard, J., Beatty, J. E., Blair Messal, C., Lesko, a. P., Small, E. (2020). Story hour in the management classroom. Management Teaching Review, 5 (3), 259-264.

Whelpley, C. E., & Perrault, E. (2021). Autism at work: How internal and external factors influence employee outcomes and firm performance. Journal of General Management, 46(3), 210–219. https://doi.org/10.1177/0306307020961987

Book Chapters or Publications of a Special Nature (2) Henderson, G., Johnson, G., Kipnis, E., Mandiberg, J., Mueller, R., Pullig, C., Roy, A.,

Zuniga, M., Broderick, A., Demangeot, C., others, Coventry University Repository for the Virtual Environment (CURVE).

Smith, W., Madariaga, J. F., Pitts, R., Wang, W. (2021). A Tale of Two Sponsors: Comparing Channels of Sponsorship Effectiveness using a Local Charity-Linked Event. In Kenneth Backman (Ed.), Event Management.

West III, G. P., Gatewood, E J., & Shaver, K. G. (Eds.) (2020). Broad spectrum entrepreneurship education. Commercial Press: Beijing, CN.

Active engagement in editorial and other review activities:

Invited Manuscript Reviewer or Referee (6 professors with 14 instances) Editorial Board Member (4 professors with 9 instances) Associate Editor or Editor (4 professors with 5 instances) Grant Reviewer (2 professors with 3 instances) Conference Reviewer (3 professors with 7 instances)

Presentation at conferences (3 faculty presenting in 5 sessions). Conferences include:

Academy of Management Academy of Marketing Science Diana International Research Conference Global Conference on Business and Economics

ICF Member Education Series

Awards and Honors

None in this academic year, with less participation in conferences through COVID pandemic.

e. Please provide a summary of departmental or program service and outreach contributions

to the school, College, community (of a professional nature), or profession. What are your strengths and challenges? Given the size of our department, members of the MGMK department serve in a variety of capacities on campus. A strength of that is that members of our department tend to be well-informed, and less in a silo than some other groups. School of Business Student Club Advisor Jennifer B. Barhorst Make Your Mark Advisory Board Carrie Blair Messal Schottland Scholars Advisory Board Alexis J. Carrico Women in Business Advisor Alexis J. Carrico Phi Chi Theta CofC Chapter, Advisory Board School of Business Committee Service Jennifer B. Barhorst Faculty Hiring Search Committee Carrie Blair Messal Advisory Committee for Executive Education Programs Carrie Blair Messal Advisory role during transition of the BPS to the School of

Business Carrie Blair Messal Faculty Development Committee Carrie Blair Messal Faculty Hiring Search Committee Julie E. Blose MBA Committee Julie E. Blose Marketing Major Assessment Coordinator Julie E. Blose Assurance of Learning Committee Julie E. Blose Faculty Hiring Search Committee Alexis J. Carrico Student Development Committee Ivana Milosevic Curriculum Committee Member Ivana Milosevic MGMT 301 Assessment Coordinator Ivana Milosevic Faculty Hiring Search Committee Jim Mueller Continuous Improvement Committee Rene D. Mueller Global Business Resource Center Director Rene D. Mueller International Business Director & Committee Chair Rene D. Mueller Faculty Hiring Search Committee Angela M. Passarelli Student Development Committee Angela M. Passarelli MBA Committee Angela M. Passarelli Leadership, Change, and Social Responsibility Minor

Coordinator Angela M. Passarelli Faculty Hiring Search Committee Elise Perrault Faculty Hiring Search Committee Chair Elise Perrault BADM Assessment Coordinator Elise Perrault Strategic Planning Committee

Esta D. Shah Library Liaison Committee Esta D. Shah Make Your Mark Speaker Series, Facilitator Esta D. Shah Faculty Hiring Search Committee Kelly G. Shaver Faculty Hiring Search Committee Dave M. Wyman IP Policy Review Committee & Impact Day Committee Dave M. Wyman Faculty Development Committee Dave M. Wyman Celebrating Women Entrepreneurs Summit Conference

Organizer Dave M. Wyman Center for Entrepreneurship, Director Dave M, Wyman Impact Day, Committee Member Henry Xie Global Scholar Program, Mentor Henry Xie Marketing Major Assessment, Facilitator Henry Xie MKTG302 Assessment Coordinator, Facilitator Henry Xie Assurance of Learning Committee Henry Xie Faculty Hiring Search Committee Chair College of Charleston Committee Service Jennifer B. Barhorst College of Charleston Social Media Influencer Committee Jennifer B. Barhorst CofC Technology Committee Carrie Blair Messal Strategic Planning Committee, Pillar 2 Carrie Blair Messal Convocation, Facilitator Carrie Blair Messal Bachelor of Professional Studies Review, Transition Committees Carrie Blair Messal Spring Honors Recruitment Weekend Participant Julie E. Blose Undergraduate Research and Creative Activities Committee Alexis J. Carrico Convocation, Facilitator Alexis J. Carrico Reach Advisory Board, College Representative Alexis J. Carrico Internship Advisory Board, College Representative Dave Hansen Academic Planning Committee Rene D. Mueller Center for Israel Studies Steering Committee Rene D. Mueller Global Scholars Program Co-Director Angela M. Passarelli Student Affairs and Athletics Committee Elise Perrault Sustainability Literacy Institute, College Representative Elise Perrault Changemaker Challenge, College Representative Bob E. Pitts Budget Committee Bob E. Pitts Departmental Recruiting Committee Chair Esta D. Shah MBA Committee Henry Xie Faculty Senate Service Henry Xie Institutional Review Board Henry Xie Marketing and Merchandising Team for 250th Anniversary

Celebration, Team Leader

Regional, National, and International Service Jennifer B. Barhorst Academy of Marketing Science, Conference Track Organizer

(Artificial Intelligence & Augmented Reality track) Jennifer B. Barhorst Collaborative Online International Learning, Project Lead Julie E. Blose Association of Marketing Theory and Practice, Executive Board Alexis J. Carrico Arm-In-Arm Nonprofit, Advisory Board, Board Member,

Consultant Dave Hansen Conference Program Organizer – 2nd Annual Women of Color

Entrepreneurs Forum Dave Hansen Research Symposium on Marketing and Entrepreneurship,

Advisory Board, Board member Jim D. Mueller Exchange Club of Mt. Pleasant, Organization Member Rene D. Mueller SC District Export Council, Advisory Board Rene D. Mueller SC International Trade Coalition, Committee Chair Angela M. Passarelli Member, Scientific Advisory Council, Harvard Institute of

Coaching Angela M. Passarelli Academy of Management, Conference Reviewer Angela M. Passarelli Founding Member, Coaching Research Laboratory, Case

Western Reserve University Elise Perrault Academy of Management SIM doctoral consortium, Conference

Track Organizer Bob E. Pitts Marketing Accountability Standards Board Bob E. Pitts Cornell Hospitality Quarterly, Editorial Review Board, Member Kelly G. Shaver Institutional Conflict of Interest Committee MUSC Kelly G. Shaver Associate Editor, Journal of Small Business Management Kelly G. Shaver Federal Demonstration Project, Faculty Representative David M. Wyman Small Business Development Council, Advisory Board David M. Wyman Hire Totem LLC, Advisory Board David M. Wyman Dynepic, Advisory Board David M. Wyman Wonder Works, Advisory Board Henry Xie Graduate business programs at Lingnan University, Facilitator

f. Has your department or program conducted professional development opportunities for faculty? If yes, what are examples of those opportunities?

Our department has been especially active together in response to COVID-19, including: • Race and Diversity discussions

o Summer 2020 meetings to discuss our efforts around REI in our classes. o June 2020 meeting with Dr. Rénard Harris on race and department initiatives. o Several meetings to form department statement on race and diversity for the

Office of Institutional Diversity, discuss individual goals and initiatives, etc. • Regular, weekly “socials” during COVID shelter-at-home through early Fall 2020, often

discussing effective teaching and research strategies. • Funded/supported opportunities for individual pedagogically related professional

development (e.g., Carrico’s Sustainability training; Barhorst’s digital media marketing training).

All of our faculty have completed at least the DE Self-paced training (ERT) in preparation for remote instruction during Fall 2020. The majority of our faculty have completed the full DE Readiness Training, including. Of the full-time faculty in the MGMK department, 82% have completed the full DE Readiness training. Professor Complete Rhonda Mack Complete Rene Mueller Self-paced Bob Pitts Self-paced Kelly Shaver Complete Henry Xie Associate Professor Complete Julie Blose Complete David Hansen Complete Carrie Blair Messal Complete Jim Mueller Complete Elise Perrault Self-paced Dave Wyman Assistant Professor Complete Jennifer B. Barhorst Complete Ivana Milosevic Complete Angela Passarelli Complete Esta Shah Instructor Complete Lancie Affonso Complete Alexis Carrico Adjunct & Visiting Faculty Self-paced Doug Boyle Self-paced Garth Otto Cook

Self-paced Ferris Kaplan Self-paced Rosalyn Keels Self-paced James Kindley Self-paced Melissa Madelli Self-paced Brice O’Brien Self-paced Glenn Starkman Self-paced Colleen Troy

g. What success have you had in meeting program, departmental, school or College goals?

What obstacles prevent you from reaching specific program, departmental, school or College goals? In what way can Academic Affairs support your efforts?

Our size is both a strength and a weakness. In our department meetings, we get regular updates from nearly all SB committees and many of the important committees on campus, just by default. We have faculty at all levels who serve on School of Business, college-wide, local, regional and national committees. We tend to be able to cast a large net when we need someone from the general School of Business network. Despite our size, we are a cohesive group. However, we are out of balance in comparison to other Departments both in the School of Business and at the College of Charleston. The Chair is compensated the same as other department chairs. The one department administrative assistant is compensated the same as others in the School of Business (and potentially paid less). Areas in which we feel the lack of balance include: • For assessment, 5 functional areas are being managed in this department. • Our complexity means that the Chair is involved in an inordinate number of committees

and discussions, just by default. • For our department, every tenure and promotion cycle means multiple candidates per

year for the Chair to manage and faculty members to assess (this takes our department meetings for the entire month of October and well into November). In the 2020-2021 AY, we had 4 faculty participate in PTR. A similar situation is true for hiring, performance review, and other HR processes due to our volume.

• As our faculty works to form an advisory board, we are torn between forming one board for the department (with a scope to broad for a department advisory board) or one board for each major (thus an unwieldly number of boards for one chair to manage).

• Delaware numbers split our department into two departments (MKTG and MGMT), and include the Masters of Business Administration with the Bachelor of Business Administration, both as Management. This makes it impossible to use Delaware numbers to compare our department to other departments.

• To summarize these challenges, here is a dashboard representing the 6 departments in the School of Business.

First, we must address our departmental structure via support of the Dean’s office, Academic Affairs, and the CofC financial backing. The current staff support is inadequate for successful progression of the entirety of our programs. Second, we need Foundation funds to help address issues that cannot be covered via the State account. To do this, the Chair needs to turn attention to fundraising. Third, we are actively working to make curriculum changes that allow us to access students interested in our disciplines earlier and more attentively. Fourth, we continue to look for opportunities to support faculty development and research and integrate faculty research with our students.

MGMK ACLS ECON FINC HTMT SCIM Credit hours Fall 2020 4943 3072 1998 1206 1206 1755 Credit hours Spring 2021 4016 3258 2289 2562 1239 1799 # of faculty 18 14 9 10 7 9 # sections Fall 2020 59 43 18 39 19 20 # sections Spring 2021 56 44 18 32 20 17 # of core courses 2 3 2 1 0 2 # of majors in dept 3 1 1 2 1 1 # of minors 4 0 1 2 1 2 # of concentrations 2 0 1 2 1 0 # of students with major, minor, or concentration 1450 156 127 464 260 102

DEPARTMENT: STRENGTHS AND WEAKNESSES Strengths

• Highly qualified faculty; all our faculty are credentialed to teach via AACSB standards.

• Engaged faculty; our classes are highly experiential and student-centered.

• Exceptional teaching; as one metric, department tends to be above college average in teaching

ratings across the board.

• Our programs continue to grow; we are seeing substantial growth in Marketing, and the

percentage of students with majors in our department have remained stable despite declining

SB enrollments.

• Our faculty publish in top journals and are well-respected in their fields; as evidence, several

faculty were recently elected or appointed to national leadership roles within their societies.

• Because we as a department serve on so many committees and roles, we tend to be aware of

issues outside of our department.

• We’re collegial and we work together to make our students and each other successful.

Weaknesses

• Insufficient faculty for marketing major growth, even with hires for Fall 2021.

• Decline in INTB enrollments due to COVID pandemic.

• We offer a large number of service classes for the School of Business and other majors. This

often prohibits our faculty from teaching upper-division electives in order to maintain

qualified faculty coverage in sections of MGMT 301 and MKTG 302.

• Large department size – insufficient focus on majors due to administrative organization of

three large majors in one department.

• Worry about highly qualified faculty leaving for higher pay and better research funding.

• BADM has high enrollment, yet those students without concentrations tend to be lacking in

career direction.

• It is difficult to identify students early on interested in Management as a discipline.

3-Year Plan What curricular development or other major changes in the program(s) are planned for the next three years? Briefly, what resources are required to implement these? First, there are several curricular changes in the pipeline. We initiated the Management Major and Minor in the 2020-2021 AY. The Management Major needs to appear before the CHE in the 2021-2022 AY. Once that is passed, the department will begin the process of potentially revising the BADM major. Second, we are working to expand our internship offerings. We’ve moved all the internship offerings in our department down to 300-level (ENTR 344, INTB 344, MGMT 344, and MKTG 344), lowering the barrier to entry for engagement in the internship-for-credit. Our previous goal was to triple the number of students doing internships in our majors overall between 2018 and 2021. With the pandemic disruption, that goal is revised to triple the number of students doing internships in our majors overall between 2018 and 2023. Third, we do not currently have a department Advisory Board, or the resources to engage alumni through marketing and social media. We are working to form that Board for support. By June of 2023, we’d like to see all of our departmental awards named, and approximately $10,000 annual income into our Foundation account to better support internships and student networking opportunities. Fourth, our junior faculty, and many of our senior faculty, are publishing at a rate necessary to help the institution advance in research status. However, our current salary structure and teaching load is not equal to that of our future peers, making it difficult to retain the faculty that we’ve recruited. We need to make certain that we replace those we’ve lost in order to maintain a teaching load and salary structure to retain our talented faculty. Finally, our department houses 11% of College of Charleston majors and 55% of the School of Business majors. We have 1 Chair and 1 Administrative Assistant. This is out of balance with other departments in the School of Business and at the College of Charleston.

Dr. Carrie Blair Messal, Professor & Chair

Lancie Affonso, Senior Instructor

Dr. Jennifer B. Barhorst, Assistant Professor

Dr. Julie Blose, Associate Professor

Alexis Carrico, Instructor

Dr. David Hansen, Associate Professor

Dr. Rhonda Mack, Professor (retired Dec. 20)

Dr. Ivana Milosevic, Assistant Professor

Dr. Jim Mueller, Associate Professor (retired Dec. 20)

Dr. Rene Mueller, Professor

Dr. Angela Passarelli, Assistant Professor

Dr. Elise Perrault, Associate Professor

Dr. Bob Pitts, Professor

Dr. Esta Shah, Assistant Professor

Dr. Kelly Shaver, Professor

James Uchneat, Visiting Professor (retired Dec. 20)

Dr. Dave Wyman, Associate Professor

Dr. Henry Xie, Professor

Christine Rodgers, Administrative Assistant

Brice O’Brien, Adjunct Faculty

Dr. Graeme Coetzer, Adjunct Faculty

Doug Boyle, Adjunct Faculty

Garth Cook, Adjunct Faculty

Ferris Kaplan, Adjunct Faculty

James Kindley, Adjunct Faculty

Colleen Troy, Adjunct Faculty

Rosalyn Keels, Adjunct Faculty

Department of Management and Marketing

College of Charleston | School of Business

5 Liberty Street, Suite 300 | Charleston, SC 29424

843.953.1356 | sb.cofc.edu