tUGAS mANAJEMEN mEREK
4
Tahap 5 (pelaporan hasil) short by score 1. Kategori Handphone Brand name Score Nokia 21 Siemens ! Sams"ng ! Sonyerickson # motorola $ 2. Kategori %esa&at tele'isi Brand name Score Sony 12 %olytron 12 Sams"ng Sharp *igitec $ Toshiba 1 $. Kategori %rinter Brand name Score +annon 2$ ,pson 1# H% # -. Kategori %asta gigi Brand name Score +lose"p 22 %epsodent 1- +iptadent
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Transcript of tUGAS mANAJEMEN mEREK
Tahap 5 (pelaporan hasil) short by score
Tahap 5 (pelaporan hasil) short by score
1. Kategori Handphone
Brand nameScore
Nokia210
Siemens70
Samsung70
Sonyerickson60
motorola30
2. Kategori Pesawat televisi
Brand nameScore
Sony120
Polytron120
Samsung90
Sharp80
Digitec30
Toshiba10
3. Kategori Printer
Brand nameScore
Cannon230
Epson160
HP60
4. Kategori Pasta gigi
Brand nameScore
Closeup220
Pepsodent140
Ciptadent90
5. Kategori Sabun Mandi
Brand nameScore
Lifeboy170
Lux130
Gatsby100
Giv50
6. Kategori sabun Detergen
Brand nameScore
Rinso 200
Surf130
Soklin90
Daia30
7. Kategori Motor
Brand nameScore
Honda220
Suzuki90
Yamaha80
Kawasaki60
8. Kategori Mobil
Brand nameScore
BMW170
Ferrari160
Mercedes benz40
Honda30
Hammer20
Nissan20
Suzuki10
9. Kategori Kopi Instan
Brand nameScore
Coffemix210
Indocafe110
Nescafe90
Torabika30
Cappucino10
10.Kategori Mi Instan
Brand nameScore
Mie sedap230
Indomie110
Supermie60
Sarimi40
Gagamie10
TUGAS
MANAJEMEN MEREK
Survey top Brand
Hendri Kuswandono20030410287
FAKULTAS EKONOMI
JURUSAN MANAJEMEN
UNIVERSITAS MUHAMMADIYAH YOGYAKARTA
2007
