Manajemen Pemasaran - Corn Flakes
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Mar. S • Tailored to fulfill consumer needs • Using its name of the brand for their products • Low cost PT. Nestle Indonesia Sereal : Susu : Dancow, Milo, Bear Brand, Carnation, etc. Dll. Competitors Value • They get customer’s trust and good image for customer • They give good quality and affordable price Lisa Gunawan - 2512101034 TI - Manajemen Bisnis
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Transcript of Manajemen Pemasaran - Corn Flakes
Mar. S
• Tailored to fulfillconsumer needs
• Using its name of the brand for theirproducts
• Low costPT. Nestle Indonesia
Sereal :
Susu : Dancow, Milo, Bear Brand, Carnation, etc.
Dll.
Competitors
Value
• They get customer’strust and goodimage for customer
• They give goodquality andaffordable price
Lisa Gunawan - 2512101034TI - Manajemen Bisnis
Price
• Nestle Corn Flakes 150g : Rp.14.675
• Corn Flakes 275 gr : Rp.23.575
People who consume it :
132 million (2,27% orang Indonesia)
Jika dikalkulasikan :
Pendapatan kotornya/hari
150g : Rp 1.937.100.000.000,-
275g : Rp 3.111.900.000.000,-
Total : Rp 5.049.000.000.000,-
Lisa Gunawan - 2512101034TI - Manajemen Bisnis