Makalah Aspek Hukum Dalam Bisnis

8/18/2019 Makalah Aspek Hukum Dalam Bisnis

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MAKALAH ASPEK HUKUM DALAM BISNIS

TENTANG

SEJARAH DAN PRODUK FRANCHISE

KELOMPOK 4

MARTHEN DJAWA

YESIANA MARIA HELENA BUIFENA

YOHANES TAMU AMA

CORSINA ALDONA BALAN

OKING O KABNANI

POLITEKNIK NEGERI KUPANG

2014

KATA PENGANTAR

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Franchising/waralaba adalah terjemahan bebas dari franchise dimana menurut

peraturan pemerintah RI No. 16 tahun 1997 tanggal 1 !uni 1997 adalah suatu bentu"

"erjasama dimana pemberi waralaba memberi"an i#in "epada penerima waralaba untu"

mengguna"an ha" intele"tualn$a.%eperti nama&mer" dagang&produ" barang dan jasa dan

sistem operasi usahan$a.%ebagai timbal bali"n$a& penerima waralaba menerima suatu jumlah

imbalan "epada sang pemberi i#in usaha.

Namun ada juga $ang berpendapat bahwauatu strategi pemasaran $ang

bertujuanuntu"mengembang"anjaringanusaha

%uatu cara untu" mengemas suatu produ" atau suatu usaha dengan tujuan untu" memenuhi

"einginan atau "ebutuhan "onsumen $ang lebih Iuas. 'sesuai (eraturan

)enterino.1*/*++6tentang,aralaba-

,aralaba 'Franchise- adalah peri"atan antara (emberi ,aralaba dengan (enerima ,aralaba

dimana (enerima ,aralaba diberi"an ha" untu" menjalan"an usaha dengan memanfaat"andan/atau mengguna"an ha" "e"a$aan intele"tual atau penemuan atau ciri "has usaha $ang

dimili"i (emberi ,aralaba dengan suatu imbalan berdasar"an pers$aratan $ang ditetap"an

oleh (emberi ,aralaba dengan sejumlah "ewajiban men$edia"an du"ungan "onsultasi


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