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Link gen y and strategy organization
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Transcript of Link gen y and strategy organization
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Generation Y : Your Next
Best FriendsLuqman El Hakiem Syamlan - 5 July 2011
Presentation for half day seminar in Infomedia Nusantara
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TIDAK BERLAKU LAGI
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Mr Montgomery Burn : Pemilik pembangkit listrik tenaga nuklir, atasan dari Homer Simpson dalam The Simpsons
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Apple : Didirikan oleh Steve Jobs 3 Jan 1977; MAC, iPad, iPod, iPhone creator, sales meningkat 9x lipat dari tahun 2000 (USD 7.9bio menjadi USD 65bio) dan profit naik 19x (USD 780mio menjadi USD 14bio)
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FACEBOOK : Didirikan oleh Mark Zuckerberg 4 Februari 2004, 700 juta users, estimate revenue USD 2 milyar di tahun 2010, jumlah karyawan 2000+
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EVIL ORGANIZATION
GOOD ORGANIZATION• Produk yang inovatif • Layanan yang “cool”• Lingkungan kerja yang
fun dan friendly • Ideas all most welcome
• Pemimpin yang creative
• Aspirational leader
• Pemimpin yang otoriter • Tidak memperhatikan
lingkungan kerja• Punishment lebih
sering ketimbang reward
• Tidak eco-friendly• Boss selalu benar
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Text
J E M P O L A N
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Kenapa Generation Y Critical ?
o Ada 82,552 juta Gen Y atau 48% dari penduduk usia kerja
o Ada 6,8 juta pengangguran dari Gen Yo Ada 13,935 juta Gen Y yang saat ini sedang bersekolah
dan dalam 3 tahun mendatang mulai masuk ke dunia kerja
o Gen Y merepresentasi 55% dari skilled dan higher degree tenaga kerja di Indonesia : 13.5 juta Gen Y dari 24,7 juta
Sumber: BPS, Survey Angkatan Kerja Nasional Pebruari 2011 diolah Pusdatinaker
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Unik
Percaya Diri
Bangga
Internet Savvy
Berbakat
Berbeda
Inovatif
Well-Connect Realistis
Aturan Baru
Multi-Tasking
Bersemangat
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Tantangan Organisasi
PROFITABILITY PEOPLE PROCESS
Increase Sales & Revenue Attract talent Product Development
Cost Optimize People development Sales & Marketing
Sustainable Profit Employee retention CRM & Loyalty
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Punya banyak informasiOptimis
Bisa memanfaat teknologi
Memiliki cara kerja baru
Mampu handle kompleksitas
Memiliki jutaan ide
Produktif
Good team player
Inter-Cultural
I AM YOUR SOLUTION
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20 Perusahaan Idaman tahun 2010
versi Warta Ekonomi
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Apa yang membuat organisasi menjadi sebuah IDAMAN ?
1. Memiliki standar gaji yang lebih tinggi dibandingkan perusahaan lain2. Memberi tunjangan dan fasilitas yang lebih baik dibandingkan perusahaan lain3. Merupakan perusahaan besar dan maju4. Perusahaan terkenal5. Perusahaan terbaik di bidangnya6. Perusahaan yang memiliki manajemen yang bagus7. Perusahaan bertaraf internasional
Survey Majalah Warta Ekonomi December 20101590 responden di Jabodetabek
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Alasan Gen Y Tertarik untuk Bekerja di Organisasi (pengalaman interview
kandidat)Gaji dan Fasilitas bagusProduk yang
dijual inovatif dan cool
Brand yang kuat
Lingkungan kerja yang funTeam dan teman yang asyik
Karir nya tidak mentokIndustri nya dinamis
Leadership yang OK & aspirational
Bisa tampil beda di hari tertentu
Lokasi kantor nya OK
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GENERATION Y is HERE dan DOES EXIST
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Vision(sbg tujuan organisasi)
Mission (sbg alasan to exist)
CultureDNA
Personality Strategy
Integrasi dengan Karakteristik dan Value
dari Gen Y
Check Apakah existance kita terpengaruh oleh lifestye Gen Y ?
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Apakah Business Kita Terpengaruh Oleh
Lifestyle Generation Y ?
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THE LIFESTYLE
o Kehidupan yang revolve sekitar Internet dan Social Media
o Peer recommendation penting : Friend is the new Family
o Idola menjadi trendsetter : Follow and Likeo Mobile devices dan converged devices menjadi
aspirationalo Informasi be from anywhere : Timeline, Tag, DM,
Poke, Blogo Life is about Positive Thinking atau CAN DO
Attitude
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Text
Lady Diana is DEAD
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Bagaimana Gen Y Mempengaruhi Organisasi?
• Tapping new revenue stream untuk organisasi• Penciptaan produk dan layanan : design,
material, dan pricing• Delivery produk dan layanan• Komunikasi dan berinteraksi dengan
konsumen : print, electronic, online• Talent searching, people development dan
Organization structure
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REVENUE FROM CREATIVITY
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LEADERS
COPYCAT
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COMMUNAL DISCOUNT-BUYING
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CROSS SELLING KEBUTUHAN LAIN
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KOMUNIKASI DI MEDIUM YG BARU
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Recruitment dengan Online Referal
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Marketing & Brand
Brand Management
Activation Management
Digital Initiative
Struktur Baru Untuk Handle New Wave Gen Y
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Bagaimana mengintegrasikan values dan karakter gen y dalam organisasi ?
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Per
Blending Gen Y dgn Organisasi
Values
Karakter
Culture
Personality
DNA
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Gen Y Values
IN• Meritocracy• Non-Traditional• Camaraderie• Integration personal
life and work• Independence
OUT• Senioritas• Birokrasi• Uniformity • Single player• Dependence• 9-to-5 Life
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THE DIFFERENCE : KITA dan GENERATION Y
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Re-Invent Your DNA
• DNA adalah sesuatu yang ada di blood organisasi dan harus tercermin dalam DNA individual
• Ini menjadi distinct karakter yang membuat Organisasi bisa berbeda dengan yang lain
• DNA organisasi harus sejalan dengan DNA Generation Y
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Re-Write The New Culture
• Generation Y bukan pemberontak • Bila tidak setuju dengan culture existing,
Generasi ini akan mencoba membuat new culture
• Adapt dan Adopt new culture ini• Walk the Talk hal ini paling gampang
diomongkan tapi sulit diimplementasikan
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Re-Group Your Organization Personality
• Your Organization Personality should be equal to Gen Y Personality
• Not Equal, impact nya Organisasi tidak bisa attract & retain talent, miss opportunity to exploit Gen Y market
• Only Gen Y people knows Gen Y market
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KESIMPULAN
• Kita tidak bisa lari dan sembunyi dari Gen Y : They Area Here
• Generation Y bisa jadi FRIEND or FOE buat Organisasi
• Generation Y merubah cara kita melakukan business
• Organisasi should adapt dan adopt Gen Y values dan karakter to Win Gen Y Market
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