Klp Inggris Fix

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REPORT ON EVALUATING THE ORDER OF FURNITURE

IN THE MARKET

PRESENTED TO

ERIKA DEVIE M.Ed M

By

Arlia Lulut Puji Le!"#"

E$i P"r%ati#i#&ru'

ORDER PRO(ESSING DEPARTMENT

) Bu!i#e!! Ad'i#i!trati"# (la!! B

*a#uary +,- +/0



MEMORANDUM

To : Erika Devie M.Ed M

From : Order Purchasing Department

Date : 09 January !0"#

$E : Eva%uating the order o& &urniture in the market

OVERVIE1

Fo%%o'ing the re(uest to eva%uate the order o& &urniture 'e have instituted an

o)servation &rom our ne'est sa%es statement to get some in&ormation a)out the order

&o%%o'ed )y conducting a survey in the market especia%%y in the *nternationa% Markets

and Domestic Markets as 'e%%. The purpose o& this study is to identi&y the &acts o&

'hich resu%ted the decrease+increase o& orders in the *nternationa% and domestic

markets.

BA(KGROUND

*n terms o& the order processing department in our company the order va%ue 'as

decreased in signi&icant amount to appro,imate%y -!00000 each year in the

*nternationa% markets in !00 to !0"0. Furthermore the decreased might resu%t &rom

market conditions in the *nternationa% markets or domestic markets 'hich consisted o&

promotion price 'eather and competitors.

PRO(EDURE

To &ind out the reasons 'hy the order o& &urniture has decreased 'e conducted an

o)servaction to get some in&ormations &rom the ne'est sa%es statement in !00 to !0"0

in the meantime 'e have )een carried out a survey into %ooking &or the condition in the*nternationa% Market and Domestic Market as 'e%%. /&ter 'e have got some

in&ormations and o)served the market condition 'e have ana%ysed the causes o&

decrease the order to recommend so%utions that cou%d )e considered.

FINDINGS

ased on the resu%t o& o)servation and survey concerning our products in the

*nternationa% market started &rom !00 to !0"0 in France The order 'as decreased !00



units in each year. *t 'as happened )ecause o& since !00 the marketing department has

stopped to arrange an any e,hi)ition o& our products. The order has stood to decrease at

100 units in !0"0. 2imi%ar%y happened in France the order in 2pain stayed at 300 units

in !004 there&ore in every year the order had )een decreased a)out !00 units.

Therea&ter 'e have identi&ied the causes are de%ayed o& the shipment.

5hi%e in *ta%y our prices 'ere higher than other competitors as 'e%% as very e,pensive

&rom the %oca% markets. /ccording to the sa%es statement 'e have on%y got 600 units

order in !0"0. 7everthe%ess the report said a di&&erent situation4 the order 'as increased

"00 units each year &or the &e'er competitors in 82/. The resu%t o& sa%es statement

a)out the order in domestic market 'e have &ound that a%% o& our areas Java a%i and

2umatera have comp%eted the target &or a year to se%% "000 units. 5hereas in a%i area

have )een comp%eted over the target "#00 units per year.

(ON(LUSIONS

*t 'as conc%uded that the order had decreased in the internationa% markets o& 'hich has

)een proved )y the sa%es statement &or the internationa% markets &rom !00 to !0"0 the

survey and o)servation has &ound some o& the reasons 'hy the orders had decreased as

&o%%o's: %ack o& e,hi)itions uncompetitive prices shipment de%ay etc. ;ood ne's )y

the resu%t o& sa%es statement 'ithin our domestic markets

RE(OMMENDATIONS

5e suggest that the necessary to promote into an e&&icient system our products in the

internationa% markets. 5e must prepare &or e,hi)itions more o&ten to attract the

customers. There&ore it is very important to in&orm the marketing department a)outthat.

5e a%so recommend that the prices shou%d )e competitive 'ith the others competitors.

;ood prices are very important &or our high (ua%ity o& re%ia)%e products.

5hi%e &or the shipment 'e have to improve and contro% the shipment to speed up

de%ivery system in an organi<ed 'ay into each destination. On the other hand 'e have

to setup an agent and customers in&ormation counter &or any comp%ain or pro)%ems may

appear &or )etter services as soon as possi)%e.

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