Cipaganti [ whats next ] Focus or Diversify?

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Final Business Case Presentation WHAT’S NEXT? Aditya Laksmana / Frisca Listyaningtyas / Hanif Widyanto Magister Manajemen Universitas Indonesia Jakarta, October 31, 2013

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An analysis for our famous local company "Cipaganti" Should Cipaganti focus on its strength (core business) or expanding its line businesses? find out more on this slides

Transcript of Cipaganti [ whats next ] Focus or Diversify?

Page 1: Cipaganti [ whats next ] Focus or Diversify?

Final Business Case Presentation

WHAT’S NEXT?

Aditya Laksmana / Frisca Listyaningtyas / Hanif Widyanto Magister Manajemen Universitas Indonesia

Jakarta, October 31, 2013

Page 2: Cipaganti [ whats next ] Focus or Diversify?

CIPAGANTI 2020

Leading Integrated Transport Solutions Provider in Asia Pacific

Total Company Assets of up to IDR 100 Trillion

Wide-ranging fleets connecting land, air, and sea

Page 3: Cipaganti [ whats next ] Focus or Diversify?

it all begins here…

CIPAGANTI IDR 1 Trillion+

Total Assets

CITRA GRAHA

5 Subsidiaries Under PT CCG

Listed Company IPO in mid-2013

10 Provinces+ Rapid Expansion

Page 4: Cipaganti [ whats next ] Focus or Diversify?

CIPAGANTI

Source: IPO Note p. 79

CITRA GRAHA

No Line of Business Contribution

2011 Contribution

2012

1 Land Transportation 68.01% 71.44%

2 Heavy Equipment Leasing/Rental

29.55% 23.57%

3 Tour and Tourism 1.44% 4.55%

4 Mining 1.00% 0.43%

100% 100% REV

ENU

E ST

RU

CTU

RE

Page 5: Cipaganti [ whats next ] Focus or Diversify?

CIPAGANTIBCGMATRIX

High Low

Low

High M

ark

et

Gro

wth

STARS

CASH

COWS

QUESTION

MARK

DOGS

• Shuttle

• Rental Company Condition

• Land transportation contributes 71,44% from total revenue

• Tour and tourism only 4,55% • Heavy Equipment 23,57%,

with decreasing growth • Mining 0.43%

Market Condition • Growth in tourism industry • Promising growth for

transportation services

• Tour and Ticketing

• Cargo

• Taksi Max

• Heavy Equipment

• Mining

Page 6: Cipaganti [ whats next ] Focus or Diversify?

Double-digit growth With an ambitious plan…

in all CCG’s lines of business

Questions abound:

1) Focus or diversify? 2) What’s next?

Page 7: Cipaganti [ whats next ] Focus or Diversify?

FOCUS!

the answer:

1) Focus or diversify?

Our IFE/EFE Analysis:

Land Transportation: Grow and Build!

Heavy Equipment Rental: Hold and Maintain

Tour and Ticketing: Hold and Maintain Integrate with Land Transport!

Mining: Hold and Maintain

1

2

3

4

Page 8: Cipaganti [ whats next ] Focus or Diversify?

GROWTH! 2) What’s next?

HOW?

Page 9: Cipaganti [ whats next ] Focus or Diversify?

something NEEDS TO BE DONE.

Page 10: Cipaganti [ whats next ] Focus or Diversify?

integrated

for connected transport solutions

society

introducing…

Connect!

Page 11: Cipaganti [ whats next ] Focus or Diversify?

CONCEPTUAL FRAMEWORK

transportation portal + online booking + online payment – cost of branch

Search Plan Book Pay

CIPAGANTI’s existing “otojasa” fleets: Car Rental, Shuttle, Tours, Taxi + Travel/Tourism

Future Expansion Plan: Airlines, Intercity Bus, Cooperation with PT KAI

+

Inte

gra

tin

g

= Cipaganti 2020: Top integrated transport company in Asia Pacific

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Cost Structure Revenue Streams

Key resources

Key Activities

Key Partners

Value Proposition

Costumer Relationships

Costumer Segments

Channels

An easy to use application for searching, planning, booking, and payment in transportation solution in South East Asia

Tourist Traveler (low cost transportation, comfy, flexible schedule) Business (on time schedule, strategic place, easy booking and payment) Student (low cost, easy to find hub) Others (secuity, fleet point)

Cipaganti Frequent Traveller

Website, phone, branch, social media

B2B: Corporate Trip/Business Travel B2C: Digital campaign and promotion

Highly qualified, passionate employees; Strong IT Infrastructure

Cooperation with partners: • Flight: Citilink,

Tiger Air, Lion Air, Garuda Indonesia, Air Asia, etc.

• Train: PT KAI

CIP

AG

AN

TIB

MC

Tariffs (bus, shuttle/travel, taxi), Profit-sharing from flight, train tickets Revenues from hotel bookings

Investments in IT system for Cipaganti Connect Expansion plan (airlines, intercity bus)

Page 13: Cipaganti [ whats next ] Focus or Diversify?

MAINBENEFITS

Cipaganti (Internal)

• Tracking customer need

• Forecast demmand

• Fulfil ocupacy

• Integrated line businesses

• Reduce cost, secure revenue

Customers (External)

• One-stop transportation solutions

• Cheaper alternatives

• Connect to various destinations with trusted providers

• Provide estimated budget

Partners (External)

• Integrated to Ci-Connect

• Real-time transaction

• Mutual partnership

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CIPAGANTI 2020

Cipaganti as a leading Integrated Transport Solutions Provider in Asia Pacific

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THANK YOU! #CipagantiConnect