Final Business Case Presentation
WHAT’S NEXT?
Aditya Laksmana / Frisca Listyaningtyas / Hanif Widyanto Magister Manajemen Universitas Indonesia
Jakarta, October 31, 2013
CIPAGANTI 2020
Leading Integrated Transport Solutions Provider in Asia Pacific
Total Company Assets of up to IDR 100 Trillion
Wide-ranging fleets connecting land, air, and sea
it all begins here…
CIPAGANTI IDR 1 Trillion+
Total Assets
CITRA GRAHA
5 Subsidiaries Under PT CCG
Listed Company IPO in mid-2013
10 Provinces+ Rapid Expansion
CIPAGANTI
Source: IPO Note p. 79
CITRA GRAHA
No Line of Business Contribution
2011 Contribution
2012
1 Land Transportation 68.01% 71.44%
2 Heavy Equipment Leasing/Rental
29.55% 23.57%
3 Tour and Tourism 1.44% 4.55%
4 Mining 1.00% 0.43%
100% 100% REV
ENU
E ST
RU
CTU
RE
CIPAGANTIBCGMATRIX
High Low
Low
High M
ark
et
Gro
wth
STARS
CASH
COWS
QUESTION
MARK
DOGS
• Shuttle
• Rental Company Condition
• Land transportation contributes 71,44% from total revenue
• Tour and tourism only 4,55% • Heavy Equipment 23,57%,
with decreasing growth • Mining 0.43%
Market Condition • Growth in tourism industry • Promising growth for
transportation services
• Tour and Ticketing
• Cargo
• Taksi Max
• Heavy Equipment
• Mining
Double-digit growth With an ambitious plan…
in all CCG’s lines of business
Questions abound:
1) Focus or diversify? 2) What’s next?
FOCUS!
the answer:
1) Focus or diversify?
Our IFE/EFE Analysis:
Land Transportation: Grow and Build!
Heavy Equipment Rental: Hold and Maintain
Tour and Ticketing: Hold and Maintain Integrate with Land Transport!
Mining: Hold and Maintain
1
2
3
4
GROWTH! 2) What’s next?
HOW?
something NEEDS TO BE DONE.
integrated
for connected transport solutions
society
introducing…
Connect!
CONCEPTUAL FRAMEWORK
transportation portal + online booking + online payment – cost of branch
Search Plan Book Pay
CIPAGANTI’s existing “otojasa” fleets: Car Rental, Shuttle, Tours, Taxi + Travel/Tourism
Future Expansion Plan: Airlines, Intercity Bus, Cooperation with PT KAI
+
Inte
gra
tin
g
= Cipaganti 2020: Top integrated transport company in Asia Pacific
Cost Structure Revenue Streams
Key resources
Key Activities
Key Partners
Value Proposition
Costumer Relationships
Costumer Segments
Channels
An easy to use application for searching, planning, booking, and payment in transportation solution in South East Asia
Tourist Traveler (low cost transportation, comfy, flexible schedule) Business (on time schedule, strategic place, easy booking and payment) Student (low cost, easy to find hub) Others (secuity, fleet point)
Cipaganti Frequent Traveller
Website, phone, branch, social media
B2B: Corporate Trip/Business Travel B2C: Digital campaign and promotion
Highly qualified, passionate employees; Strong IT Infrastructure
Cooperation with partners: • Flight: Citilink,
Tiger Air, Lion Air, Garuda Indonesia, Air Asia, etc.
• Train: PT KAI
CIP
AG
AN
TIB
MC
Tariffs (bus, shuttle/travel, taxi), Profit-sharing from flight, train tickets Revenues from hotel bookings
Investments in IT system for Cipaganti Connect Expansion plan (airlines, intercity bus)
MAINBENEFITS
Cipaganti (Internal)
• Tracking customer need
• Forecast demmand
• Fulfil ocupacy
• Integrated line businesses
• Reduce cost, secure revenue
Customers (External)
• One-stop transportation solutions
• Cheaper alternatives
• Connect to various destinations with trusted providers
• Provide estimated budget
Partners (External)
• Integrated to Ci-Connect
• Real-time transaction
• Mutual partnership
CIPAGANTI 2020
Cipaganti as a leading Integrated Transport Solutions Provider in Asia Pacific
THANK YOU! #CipagantiConnect
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