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Hendro Susanto

ANALISA LINKUNGANINTERNAL

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Pendahuluan

Suatu proses dimana para pembuatstrategi menganalisa fungsifungsi

!ang ada dalam perusahaan untu"menentu"an pada bagian mana

perusahaan memili"i

"e"uatan#"eunggulan atau"elemahan sehingga dapatmemanfaat"an peluang dan atau

siap menghadapian$aman#tantangan e"sternal

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Sering disebut%

Internal &a$tor E'aluation (I&E)

Strategi$ Ad'antage Pro*le Anal!sis(SAP)

Strength and +ea"ness Anal!sis (S+)

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&a"torfa"tor Internal ,angdianalisa%

Sumber da!a#fungsifungsi perusahaan

Stru"tur -rganisasi.uda!a Perusahaan

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Resour$e .ased /ie01ore 1ompeten$!

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Core and Distinctive Competencies

VRIO Framework --

Value

Rareness

Imitability

Organization

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Value-Chain nalysis

Linked set of value-creating activitiesbeginning with basic

raw material andending withdistributors gettingnal goods into handsof customers

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Value-Chain nalysis

T!pi$al /alue 1hainfor a 2anufa$tured

Produ$t

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Corporation!s Value Chain

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"asic Organizational #tructures

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Corporate Culture

Collection of beliefs,expectations, and valueslearned and shared by a

corporations members andtransmitted from onegeneration of employees to

another

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Internal Factor nalysis #ummary$able