Post on 18-Jan-2023
Title: Understanding the Responsibility of Librarians in
Telecast Media Libraries and their Social Media Roles in the Present
Scenario: A Case Study
Dipankar Borah Mondita Borah
Student, MLISc, Gauhati University Student,
MLISc, Gauhati University
Abstract:
A Media Library proposes to provide knowledge of the social,
intellectual and artistic foundations of culture and history. The
library can be a mainstay of social responsibility in the media
channels. We cannot profess to participate in the mission of the
Media libraries unless we provide leadership towards its
implementation. Media libraries can and should be a model of
integration of the wide variety of people in society.
Keywords: Telecast Media Library, Social Media, Social
Networking, Video Server.
Introduction
The term ‘Social Networking’ or ‘Social media’ may be new, but,
the concepts behind it, creating community, sharing content and
collaborating with others—are not. In fact, they have been around
for a long time, as early as the time of Plato in 400 B.C., when
scholars and philosophers studied and analyzed the formation and
interaction of groups of people. What is new is the digital medium,
which makes connecting with other people faster, easier and more
accessible to a wider population than it’s ever been before. The
challenge is how to apply social networking in a digital age to
enhance and extend the public service mission of libraries, museums
and archives. Social Media or Social Networking, these are already
applied in the university libraries or some of college libraries.
But, in a Telecast media library how far it could be a better
option, it needs to be observed.
Research Objective
• To know the responsibility or works of librarian in a Telecast
Media library
• Identify the availability of Social Networking sites in
Telecast Media Channels
• Find out social media roles in a Telecast Media Library
• To find out the most visited social networking sites
• To find out the benefit of using this social media
What is Social Media
Generally, Social Media define as websites and applications
used for social networking. Government agencies regularly rely on
social media to engage with their customers for improved citizen
services and cost savings. Social media refers to the means of
interaction among people in which they create, share, and/or
exchange information and ideas in virtual communities and networks.
Social media differentiates from traditional/industrial media in
many aspects such as quality, reach, frequency, usability,
immediacy, and permanence. Social Media integrates technology,
social interaction, and content creation to collaboratively connect
online information. Through social media, people or groups can
create, organize, edit, comment on, combine, and share content, in
the process helping agencies better achieve their mission goals.
Some of the most popular social networking websites and social media
applications are: Academia.edu, Flickr, Facebook, Friendster, Hi5,
Twitter, LinkedIn, blogs, YouTube, Myspace, Skype, We Chat, Whats
App etc.
Telecast Media Library: A brief note
Telecast Media library (TML) is a special kind of library, in a
way, as its collection is different and its access is to employees
only. Its sources and services are restricted to the internal users
only. The Librarian and technical staff extract current information,
store it, process it and preserve it for future reference.
TM Libraries hold the different kinds of documents and
generally organize them under one system of information. The current
paradigm is that we are living in the age of information and
communication. Technological advances in the information and
communication industry have changed many other sectors as well. New
developments in telecommunications have influenced the distribution
of information. The technological advancements in photography,
cinematography and sound recording and reproduction have brought out
a wide range of documents like photograph, microfilm, microfiche,
gramophone records, sound spools, audio tapes, audio cassettes, CD-
ROMs, multimedia discs etc.
As per an Academic library, TM library also may have a trolley
and a bar-code scanner and all the other paraphernalia which might
associate with library work. In TM library also, Librarian do
shelving, organizing and deal with enquiries. The main differences
between Television library work and library work in an academic
library is the format and content of the collection and the
customers or users or clientele.
The customers rarely visit the library office and are usually
email addresses or voices at the end of the phone. There is of
course the issue of it technically being an archive rather than a
library.
Use of Video Server in Telecast Media Library (TML): a paradigm shift
A video server is a computer based device (also called a
"host") dedicated to delivering video. Unlike, personal computers,
being multi-application devices; a video server is designed for one
purpose; provisioning video, often for broadcasters. A professional-
grade video server performs recording, storage, and play out of
multiple video streams without any degradation of the video
signal. Broadcast quality video servers often store hundreds of
hours of compressed audio and video (in different codec), play out
multiple and synchronized simultaneous streams of video. Video
servers usually offer some type of control interface allowing them
to be driven by broadcast automation systems that incorporate
sophisticated broadcast programming applications. Popular protocols
include VDCP and the 9-Pin Protocol.
They can optionally allow direct to disk recording using the
same codec that is used in various post-production video editing
software packages to prevent any wasted time in transcoding.
Features of Video server:
Typically, a video server can do the following:• Ingest of different sources: video cameras (multiple
angles), satellite data feeds, disk drives and other video
servers. This can be done in different codecs.
• Temporary or definitive storage of these video feeds.
• Maintain a clear structure of all stored media with
appropriate metadata to allow fast search: name, remarks,
rating, date, time code, etc.
• Video editing of the different clips.
• Transfer those clips to other video servers or play
out directly (via IP interface or SDI).
Video Server use in Television Broadcast automation as well as their libraries:
In TV Broadcast industries, a server is a device used to store
broadcast quality images or videos and allows several users to edit
stories using the images or videos they contain simultaneously.
In TM library, the video server can be used in a number of
contexts, some of which include:
• News: providing short news video clips as part of a news
broadcast as seen on networks (like CNN, Dy 365, Prime
News etc.).
• Production: enhance live events with instant
replays and slow motion and highlights (sport
production)
• Public Access: delivering city specific information to
residents over a cable system.
• Surveillance: deliver real-time video images of
protected sites.
• Entertainment: deliver film trailers or music videos.
If we go to the libraries of television industry, we can see
the paradigm shift of library into modern technology world. Most of
the television library transfer tapes library to digital. Like that
emergence of Internet also affects the television library. Now,
videos or images can be transfer with remote log in system by LAN
connection within the television organization with various
departments.
Some of the Social Media and their Role:
Application Description BenefitsTwitter Public
microbloggingservice
Receiving of feedback,surveys, mostly anecdotal
Facebook Public socialnetworking site
Generate awareness, sharingthought, videos, files etc.
Blog Online journalswith facility tocomment / share
Feed stories, sharing ofcontent
Forum Online discussionarea
Sharing of thought, content,research etc.
Flickr Photo sharing Sharing of photos
serviceYouTube Video sharing
serviceSharing audio visual content
Podcasting Audio / videosharing online andby subscription
Talks, presentation
Google+ Social networkingsite with groupvideo fortutorials
Sharing of video, promotionof images, ideas etc.
Wikis Website createdcollaboratively bymultiple users
Generate knowledge,awareness etc.
Slideshare Presentationsharing service
Easy to promote presentationfile etc.
Skype Multi-personvoice, video andchat system
Build relationship throughengagement, Podcasting,video chat etc.
Telecast Media Libraries under study: A case study towards their responsibilities in
the respective libraries
All the television channels in Guwahati have their own library
to manage, store, process, organize and disseminate their
collections. The following table shows all the television libraries
in Guwahati arranged by year of establishment.
Table No.: 1 (General Information, arranged according to Yr. of
Estd.)
SSl.No.
Name of the Organization
Name of theTelevisionChannel orLibraries
WhetherGovernment/Private/Satellite Channel
Year ofEstablishme
nt
1 Prasar PPC(NE): Government 1991
Bharati Doordarshan,Guwahati
2 PrasarBharati DDK, Guwahati Government 1992
3A.M.Entertainment Pvt. Ltd.
Prag Channeland Rengoni TV Private Satellite
4th March,2001
4PositiveTelevisionPvt. Ltd.
NE TV and NEHi-Fi Private Satellite
16th March,2004
5Pride EastEntertainments Pvt. Ltd.
News Live,Rang andRamdhenu
Private Satellite 21st Jan,2008
6
BrahmaputraTeleProductionPvt. Ltd.
DY 365 Private Satellite 30th Oct,2008
7SadinPratidinGroups
News TimeAssam Private satellite 25th Dec,
2010
8
PriyamdaMedia &InfotainmentPvt. Ltd.
Frontier TV Private Satellite 1st March,2011
Table No. 1 indicates that the Doordarshan Kendra Guwahati is
the oldest and first television channel in Guwahati; they have two
library, placed separately (One in the Office of PPC NE and another
in the DDK Office) and the channel like News Time Assam, Frontier TV
are the recent one. Here, one important thing is, though Prag
Channel launched in the year of 2001, but, it becomes Private
Satellite Channel in 2012. So, all the old records of the channel
removed and new database and development of library is under
process.
Library Staff:
Library Staff are the outcome of effective service in any
library be it Academic, Public or Special Library. Though TM
libraries are differs from any other library, there also the main
strength is Staff. Table No. 2 shows the staff having LIS
qualification and Non-LIS, having simple graduation or any other.
Table No. 2
Library Staff and Their StrengthQualifications
& OtherSkills*
Name of the library and their no. of staff Total
Percentage (%)
PPC(NE)
DDK Prag
NETV
NewsLive
DY365
NewsTime
Frontier TV
Having only LIS (BLib or MLISc)
0 1 0 0 1 2 0 1 5 21.73
Having LIS & other skills
1 0 0 0 1 0 0 0 2 8.69
Not having LIS qualification
3 0 1 3 1 2 4 2 16 69.56
Total No.of Staff 4 1 1 3 3 4 4 3 23 100
*LIS : Library & Information Science MLISc : Master of Library & Information Science BLib : Bachelor in Library & Information Science Other skills, such as: PGDCA, Mphil, PGDJMC etc. TM libraries today comprise computer and internet
phenomena. They mostly need Computer knowledge and technical
proficiency. A TM library anyone with a simple BA qualification can
operate, without having LIS education. But the problem is
organization. A LIS person is the master of organizing resources
smoothly in comparison to a Non-LIS person. Table No. 2 reveals that
most of the library staff doesn’t have the LIS qualification in all
libraries. Out of total library staff of 100 %, 69.56% is not from
LIS background. Only 21.73% have BLib or MLISc qualification and
8.69% have both MLISc or BLib and Other Qualification.
Library User:
Basically in a telecast media library, the users are very
limited. Only internal people can use the library, it is not open
for an outsider.
Table No. 3Library Users in the telecast Media Channels
Name oftheTelecast MediaLibrary
Users
Reporters/Journalists
Producers
Editors
Student/Researchers
AnyOther
PPC(NE)
Yes Yes Yes No --
DDK Yes Yes Yes No --PragChannel
Yes Yes Yes No --
NE TV Yes Yes Yes No --News Yes Yes Yes No --
LiveDY 365 Yes Yes Yes No --NewsTime
Yes Yes Yes No --
Frontier TV
Yes Yes Yes No --
From the above table it clearly identifies that Telecast Media
generally deals only with the in house users of the channel, it is
not for the access of other people.
Collection of Resources in Television Media Library:
Nature of collection is quite different in TM
library. On the next page, Table No. 4 depict the range of
collection of resources available in the entire surveyed Telecast
Media Libraries
Table No.: 4
Availability of Collection of Resources in Television LibraryName of theTelevision Media
Books CDs DVD
s
Newspapers
Magazines
External HDD
Tapes
TotalBet
a Cam
BDVC DVCPro
DV Cam
Mini DV
PPC (NE), Ghy*
2350
1255
2000 22 13 -- 163
00 -- -- -- -- 21940
DDK, Ghy
1653
1000 -- 8 2 -- 623
5 1200 3455 -- 500
018553
DY 365 -- 350 16000 -- -- -- 600 400 -- 500 900
026850
Frontier TV -- 100 100
0 -- --40 (2TB* Each)
-- -- 20 -- 5000 6160
News Live 30 150
00 372 -- --20 (2TB Each)
2500 -- -- 172
515000
34647
News Time -- -- 120
36 -- --4 (2 TB each)
-- -- -- 277 5436
17753
NE TV -- 700 200 -- --13 (1TB Each)
625 7249 300 -- 36500
45587
Prag Channel
-- -- 200 -- -- -- -- -- -- -- 150 350
All Total
4033
18405
31808 30 15 77 262
60 8849 3755
2502
76086
171840
*TB : Terabyte
*Ghy : Guwahati
Use of Software in the Television Library:
As seen in the survey, all television library use computers
in their library operation.
Table No. 5 (Use of Software)
Sl
.
No
.
Name of
the
library
No. of
Compute
rs
Operating
System
Library
Software
Intern
et
Facili
ty
Video
Server
1 PPC (NE) 2 Windows 7 ARCLIB No No2 DDK 1 Windows 7 No Yes No3 Prag 1 Windows
XP
No Yes No
4 NE TV 1 Windows 7 CDS/ISIS No No5 News
Live
2 Windows
XP
E-
granthalay
a
Yes No
6 DY 365 2 Mac OS No Yes Yes7 News
Time
4 Mac OS No Yes Yes
8 Frontier
TV
2 Mac OS No Yes Yes
Information given in the Table No. 5 shows that all the
library use computers in their library operation. Only 3 libraries
use Library Software. They have also internet connectivity,
connected by LAN (except PPC (NE) and NE TV Library). The table
indicates that 3 libraries use Windows 7 Operating System (O/S), 2
library use Windows XP and the rest of the library uses Mac OS. All
television channel having video servers, uses Macintosh Operating
System (in short, Mac OS).
Responsibility towards the Library in Telecast Media Library:
Table No. 6
Sl
.
No
.
NameoftheLibrary
Library ResponsibilityCataloguing
Classification
Accessioning
Labeling
TechnicalProcessing
Storing
Circulationprocess
PreservationMethodFollowed
1 PPC(NE)
No No Yes Yes No Yes Yes Yes
2 DDK No No Yes Yes No Yes Yes Yes3 Prag
Channel
No No No No No Yes Yes No
4 NE TV No No Yes Yes Yes Yes Yes No5 News
LiveNo No Yes Yes Yes Yes Yes Yes
6 DY No No Yes Yes Yes Yes Yes Yes
365
7 NewsTime
No No Yes Yes Yes Yes Yes No
8 FrontierTV
No No Yes Yes Yes Yes Yes Yes
Total
0 0 7 7 5 8 8 5
Average(In%)
0 0 87.5 87.5 62.5 100 100 62.5
From the table no. 6, it indicates that, all the surveyed
telecast media library provide circulation service (100%), though
they deal mostly in Tapes, CDs other than books. Apart from these,
the library staff also does accessioning (87.5%), labeling (87.5%),
storing of the footage into CDs, HDD, Tapes etc. But, they do not
follow any cataloguing or classification rules or schemes.
Understanding of Social Media roles in Telecast Media Channels:
Table No. 7
Name oftheTelecastMediaChannel
Use of Social Networking sites
Faceboo
k
Twitter Skype Blog Youtube Any
Other
PPC (NE) No No No No No No
DDK No No No No No NoPrag
Channel
No No No No No No
NE TV Yes No No No No NoNews Live Yes No No No No NoDY 365 Yes Yes No No No NoNews Time No No No No No NoFrontier
TV
Yes Yes Yes No No No
Total 4 2 1 0 0 --Percentage
50% 25% 12.5% 0 0 --
From the above table, it is seen that the social media concepts
in Telecast Media Channels is a very new one. Very few of them are
using this medium as a social interaction. But, facebook, (50%) is
the most common networking sites using by telecast media than the
other social networking sites.
Overview of use of Social Media by some respondent Library Staff and Users:
Table No. 8
Name of
the
Telecast
Media
Channel
Responde
nt Users
Havin
g E-
ID
Having
an
accoun
t on
Social
Media
Purpose of VisitCollect
ion of
informa
tion
Chat
with
frien
ds
Shari
ng
Ideas
Visit
intereste
d pages
PPC (NE) 10 08 06 05
(83%)
06
(100%
)
04
(67%)
04 (67%)
DDK 22 16 10 08
(80%)
10
(100%
)
07
(70%)
06 (60%)
Prag
Channel
05 04 04 02
(50%)
04
(100%
)
02
(50%)
03 (75%)
NE TV 11 08 06 05
(83%)
06
(100%
)
05
(83%)
04 (67%)
News Live 15 14 14 10
(71%)
12
(86%)
08
(57%)
08 (57%)
DY 365 12 10 10 06 (60
%)
08
(80%)
06
(60%)
07 (70%)
News Time 08 05 05 04
(80%)
05
(100%
)
03
(60%)
04 (80%)
Frontier
TV
06 04 04 02
(50%)
04
(100%
)
03
(75%)
03 (75%)
Table No. 8 indicates that among the respondent users 78% have their
E-mail ID and 66% have an account on social networking sites. But,
the purpose of visit is varied to different Telecast Media users and
staff. They mostly used this medium as a chat to friends or connect
to friends to share. They rarely visit in other purpose.
Benefits of Social Media in Telecast Media Library:
Social Media have its own advantages or benefits to Librarians
and Clients in Telecast Media Library. Some of the benefits are as
follows:
• Social networking sites will facilitate collaborations and
promote effective communication between Librarians and their
patrons.
• Social Media helps in creating awareness regarding library
importance in Telecast Media Channels.
• It helps in creating a bridge between library users and library
staff.
• Social Media can be a useful tool to promote library services.
• Basically, TM library deals with audio-visual material. So,
regarding this material the library staff can aware the
responsibilities and preservation criteria of using this
material through Social Media.
Findings:
The findings are shown below which are based on the
survey:
• Library is the most essential part of a television channel. All
television channels have their own separate library. The library is
the prime source of collected information resource. All the
Reporters, Producers or sometime Editors have to depend on the
library. The tapes or cassettes that send out for recording purpose
are circulated in the library. So, preservation of those clips or
footage are the prime responsibility of Telecast Media Librarian.
• In the TM library, the resources are mainly includes CDs, DVDs,
External HDD, Tapes like Beta Cam, Mini DV, DVC PRO etc. in
comparison to an academic library, where books are the prime source.
So, here library responsibility surrounded to audio-visual aids or
tapes and cassettes etc.
• Majority of the library staff and users have their own E-mail
ID and Social Networking accounts. But, most of the time they use
this social media as a interaction or chatting with friends, only
few of them use this as a sharing ideas, views, etc.
• Among the surveyed TM library, most of the library use only
video editing software (e.g. Final Cut Pro), video servers to
retrieve and disseminate the information. They use Mac O/S to
disseminate the information, except PPC (NE), DDK, NE TV and News
Live library. They only store and organize the resources and issue-
return the resources. But, other than these libraries, the entire
telecast media library plays an active role in the broadcasting of
the news. They sometime also edited the video, place it in the video
server which is connected by LAN when request come, to telecast the
respective news.
• Interestingly found that, the 3 library uses library software,
such as CDS/ISIS DOS Version (NE TV), E-granthalaya (News Live), and
ARCLIB (PPC NE). The ARCLIB is developed by Rajesh Barpatra for in-
house use in Doordarshan Kendras. They mainly use this software for
database creation.
• Time saving service is the prime focus in a TM library.
Ranganathan’s fourth Law of Library Science “Save the Time of the
Reader” is significantly applicable here. They should be able to
locate the resources as quick as possible.
• Here librarians play the role as a store keeper or managers or
information provider (In terms of videos, news clips etc.). He has
no role in the activity like planning, managing and collection
development of the library. Central department of the television
industry takes all the decisions. Library development policy is not
working here.
• From the survey it is found that Secrecy and Confidentiality,
this two are the most important issues in TM library. For this
reason, it is very difficult to convince Non-LIS personnel for the
survey in their respective library. They have not much knowledge
about this type of works.
• Out of the 8 surveyed Media channels 4 are connected with
social networking sites like Facebook, Twitter, Skype etc. (mostly
Facebook). But these are not link to their library.
• Almost all the library users and library staff have their own
E-mail ID and an account with social networking sites. But, they are
not using this for social awareness or library purpose.
Suggestions:
On the basis of above analysis and findings and from the
survey, important suggestion has been made, which will help in the
improvement of television library and their collection and
organization related issues:
• In Telecast Media library, LIS background personnel should be
preferred. Though, in a TM library a Non-LIS also can handle the
library, but it’s a mere fact that without the knowledge of the
library or vis-à-vis, they face lots of problem in the smooth
running of the library.
• In the environment of TM library, the awareness is needed in
terms of LIS, what librarian do, the importance of it in the
effective running of the library. Library authority, i.e. Parent
organization of TM library, should pay attention in the development
of the library. In this case, Social media can be a very handy tool.
• The responsibility of Librarian of TM library mostly surrounded
in CDs, DVDs, Tapes like Mini DV, BDVC etc. so, for these resources,
environment and climate factor is very important consideration. The
room where the library is established should be climate control room
and door should not be open always, because if dust or fungus or
anything reaches to resources, it can make the resources harmful and
causes danger.
• Labeling on the resources should be done efficiently so as the
library patrons can easily navigate the resources. For this,
organization of the resources also one of the considerable factor or
major responsibility.
• The social networking literate librarian is capable of
articulating the nature and roles of online social networking sites
and their importance in scholarly research and communication, and
the information cycle. Librarians should be familiar with a
diversity of social networking sites and social media including
those most relevant to their patrons. Librarians also need to be
able to articulate the importance of online social networking sites
and their applications for libraries to peers, administrators, and
patrons.
Conclusion:
“If the potential user or regular users of the library do not
know about the existence or effect of the library in the television
channel, then we are at risk. If the people with the power don’t
understand the importance of our service then we are at risk. I
think there far more to go which would strengthen the position and
secure the future of the television librarian. Advocacy or
encouragement is one way in which we can strengthen our position
within the organization.”
--- David Nicholas and Pan Pandit.
(Nicholas, David and Pandit, Pan. What Happened to
Libraries in Independent Television? And What Might Lie in Store for
Us All. New Library World. 1994)
The library and information services rendered by the
television media libraries are not up to the mark in many libraries.
This is probably because they are not oriented and trained like that
or some are not having the LIS qualification. But, libraries should
be developed in the organization like Telecast Media. The resources
found in television media and the information or video clips
recorded in those resources are very important cultural heritage.
What yesterday recorded, they may be rare video or information of
today or tomorrow. These are needs to be protected and preserved.
So, Television libraries are mixture of these things; though, they
mainly give emphasis to audio-visual materials. So, these resources
should be collected, organized and preserved in such a way that it
can be use after 10 or 20 year also, even more than that. But, there
responsibility should not end here, there are more to do.
Of the mere fact television libraries or media channel
libraries are the less noticed area. Social Media is such kind of
tool that it can be very useful in the creation of awareness towards
library services in a Telecast Media Library (TML). In the words of
David Nicholas and Pan Pandit, it can be summarized as ‘far more to
go to strengthen and secure the future of the television librarian’.
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About the Authors:
Dipankar Borah, MLISc, NET
Student, Deptt. Of Library & Information Science
Gauhati University, 2011-13
E-mail ID: dipankar.borah75@gmail.com & dipankarshreebora@yahoo.in
Contact No. 9859430047
Address:
C/o: Bolu Ram Borah
Vill.: Sialmari, PO: Dakarghat
Dist.: Nagaon (Assam)
PIN: 782001 Mondita Borah, MLISc, PGDCA
Student, Deptt. Of Library & Information Science
Gauhati University, 2011-13
E-mail ID: mondita.borah@rediffmail.com
Contact No. 9707313981, 9577642137
Permanent Address:
C/o: Renu Borah
Old Amulapatty, House No. 33
PO/PS: Golaghat
Dist.: Golaghat (Assam)
PIN: 785621