Title: Understanding the Responsibility of Librarians in

Telecast Media Libraries and their Social Media Roles in the Present

Scenario: A Case Study

Dipankar Borah Mondita Borah

Student, MLISc, Gauhati University Student,

MLISc, Gauhati University

Abstract:

A Media Library proposes to provide knowledge of the social,

intellectual and artistic foundations of culture and history. The

library can be a mainstay of social responsibility in the media

channels. We cannot profess to participate in the mission of the

Media libraries unless we provide leadership towards its

implementation. Media libraries can and should be a model of

integration of the wide variety of people in society.

Keywords: Telecast Media Library, Social Media, Social

Networking, Video Server.

Introduction

The term ‘Social Networking’ or ‘Social media’ may be new, but,

the concepts behind it, creating community, sharing content and

collaborating with others—are not. In fact, they have been around

for a long time, as early as the time of Plato in 400 B.C., when

scholars and philosophers studied and analyzed the formation and

interaction of groups of people. What is new is the digital medium,

which makes connecting with other people faster, easier and more

accessible to a wider population than it’s ever been before. The

challenge is how to apply social networking in a digital age to

enhance and extend the public service mission of libraries, museums

and archives. Social Media or Social Networking, these are already

applied in the university libraries or some of college libraries.

But, in a Telecast media library how far it could be a better

option, it needs to be observed.

Research Objective

• To know the responsibility or works of librarian in a Telecast

Media library

• Identify the availability of Social Networking sites in

Telecast Media Channels

• Find out social media roles in a Telecast Media Library

• To find out the most visited social networking sites

• To find out the benefit of using this social media

What is Social Media

Generally, Social Media define as websites and applications

used for social networking. Government agencies regularly rely on

social media to engage with their customers for improved citizen

services and cost savings. Social media refers to the means of

interaction among people in which they create, share, and/or

exchange information and ideas in virtual communities and networks. 

Social media differentiates from traditional/industrial media in

many aspects such as quality, reach, frequency, usability,

immediacy, and permanence. Social Media integrates technology,

social interaction, and content creation to collaboratively connect

online information. Through social media, people or groups can

create, organize, edit, comment on, combine, and share content, in

the process helping agencies better achieve their mission goals.

Some of the most popular social networking websites and social media

applications are: Academia.edu, Flickr, Facebook, Friendster, Hi5,

Twitter, LinkedIn, blogs, YouTube, Myspace, Skype, We Chat, Whats

App etc.

Telecast Media Library: A brief note

Telecast Media library (TML) is a special kind of library, in a

way, as its collection is different and its access is to employees

only. Its sources and services are restricted to the internal users

only. The Librarian and technical staff extract current information,

store it, process it and preserve it for future reference.

TM Libraries hold the different kinds of documents and

generally organize them under one system of information. The current

paradigm is that we are living in the age of information and

communication. Technological advances in the information and

communication industry have changed many other sectors as well. New

developments in telecommunications have influenced the distribution

of information. The technological advancements in photography,

cinematography and sound recording and reproduction have brought out

a wide range of documents like photograph, microfilm, microfiche,

gramophone records, sound spools, audio tapes, audio cassettes, CD-

ROMs, multimedia discs etc.

As per an Academic library, TM library also may have a trolley

and a bar-code scanner and all the other paraphernalia which might

associate with library work. In TM library also, Librarian do

shelving, organizing and deal with enquiries.  The main differences

between Television library work and library work in an academic

library is the format and content of the collection and the

customers or users or clientele. 

The customers rarely visit the library office and are usually

email addresses or voices at the end of the phone. There is of

course the issue of it technically being an archive rather than a

library.

Use of Video Server in Telecast Media Library (TML): a paradigm shift

A video server is a computer based device (also called a

"host") dedicated to delivering video. Unlike, personal computers,

being multi-application devices; a video server is designed for one

purpose; provisioning video, often for broadcasters. A professional-

grade video server performs recording, storage, and play out of

multiple video streams without any degradation of the video

signal. Broadcast quality video servers often store hundreds of

hours of compressed audio and video (in different codec), play out

multiple and synchronized simultaneous streams of video. Video

servers usually offer some type of control interface allowing them

to be driven by broadcast automation systems that incorporate

sophisticated broadcast programming applications. Popular protocols

include VDCP and the 9-Pin Protocol.

They can optionally allow direct to disk recording using the

same codec that is used in various post-production video editing

software packages to prevent any wasted time in transcoding.

Features of Video server:

Typically, a video server can do the following:• Ingest of different sources: video cameras (multiple

angles), satellite data feeds, disk drives and other video

servers. This can be done in different codecs.

• Temporary or definitive storage of these video feeds.

• Maintain a clear structure of all stored media with

appropriate metadata to allow fast search: name, remarks,

rating, date, time code, etc.

• Video editing of the different clips.

• Transfer those clips to other video servers or play

out directly (via IP interface or SDI).

Video Server use in Television Broadcast automation as well as their libraries:

In TV Broadcast industries, a server is a device used to store

broadcast quality images or videos and allows several users to edit

stories using the images or videos they contain simultaneously.

In TM library, the video server can be used in a number of

contexts, some of which include:

• News: providing short news video clips as part of a news

broadcast as seen on networks (like CNN, Dy 365, Prime

News etc.).

• Production: enhance live events with instant

replays and slow motion and highlights (sport

production)

• Public Access: delivering city specific information to

residents over a cable system.

• Surveillance: deliver real-time video images of

protected sites.

• Entertainment: deliver film trailers or music videos.

If we go to the libraries of television industry, we can see

the paradigm shift of library into modern technology world. Most of

the television library transfer tapes library to digital. Like that

emergence of Internet also affects the television library. Now,

videos or images can be transfer with remote log in system by LAN

connection within the television organization with various

departments.

Some of the Social Media and their Role:

Application Description BenefitsTwitter Public

microbloggingservice

Receiving of feedback,surveys, mostly anecdotal

Facebook Public socialnetworking site

Generate awareness, sharingthought, videos, files etc.

Blog Online journalswith facility tocomment / share

Feed stories, sharing ofcontent

Forum Online discussionarea

Sharing of thought, content,research etc.

Flickr Photo sharing Sharing of photos

serviceYouTube Video sharing

serviceSharing audio visual content

Podcasting Audio / videosharing online andby subscription

Talks, presentation

Google+ Social networkingsite with groupvideo fortutorials

Sharing of video, promotionof images, ideas etc.

Wikis Website createdcollaboratively bymultiple users

Generate knowledge,awareness etc.

Slideshare Presentationsharing service

Easy to promote presentationfile etc.

Skype Multi-personvoice, video andchat system

Build relationship throughengagement, Podcasting,video chat etc.

Telecast Media Libraries under study: A case study towards their responsibilities in

the respective libraries

All the television channels in Guwahati have their own library

to manage, store, process, organize and disseminate their

collections. The following table shows all the television libraries

in Guwahati arranged by year of establishment.

Table No.: 1 (General Information, arranged according to Yr. of

Estd.)

SSl.No.

Name of the Organization

Name of theTelevisionChannel orLibraries

WhetherGovernment/Private/Satellite Channel

Year ofEstablishme

nt

1 Prasar PPC(NE): Government 1991

Bharati Doordarshan,Guwahati

2 PrasarBharati DDK, Guwahati Government 1992

3A.M.Entertainment Pvt. Ltd.

Prag Channeland Rengoni TV Private Satellite

4th March,2001

4PositiveTelevisionPvt. Ltd.

NE TV and NEHi-Fi Private Satellite

16th March,2004

5Pride EastEntertainments Pvt. Ltd.

News Live,Rang andRamdhenu

Private Satellite 21st Jan,2008

6

BrahmaputraTeleProductionPvt. Ltd.

DY 365 Private Satellite 30th Oct,2008

7SadinPratidinGroups

News TimeAssam Private satellite 25th Dec,

2010

8

PriyamdaMedia &InfotainmentPvt. Ltd.

Frontier TV Private Satellite 1st March,2011

Table No. 1 indicates that the Doordarshan Kendra Guwahati is

the oldest and first television channel in Guwahati; they have two

library, placed separately (One in the Office of PPC NE and another

in the DDK Office) and the channel like News Time Assam, Frontier TV

are the recent one. Here, one important thing is, though Prag

Channel launched in the year of 2001, but, it becomes Private

Satellite Channel in 2012. So, all the old records of the channel

removed and new database and development of library is under

process.

Library Staff:

Library Staff are the outcome of effective service in any

library be it Academic, Public or Special Library. Though TM

libraries are differs from any other library, there also the main

strength is Staff. Table No. 2 shows the staff having LIS

qualification and Non-LIS, having simple graduation or any other.

Table No. 2

Library Staff and Their StrengthQualifications

& OtherSkills*

Name of the library and their no. of staff Total

Percentage (%)

PPC(NE)

DDK Prag

NETV

NewsLive

DY365

NewsTime

Frontier TV

Having only LIS (BLib or MLISc)

0 1 0 0 1 2 0 1 5 21.73

Having LIS & other skills

1 0 0 0 1 0 0 0 2 8.69

Not having LIS qualification

3 0 1 3 1 2 4 2 16 69.56

Total No.of Staff 4 1 1 3 3 4 4 3 23 100

*LIS : Library & Information Science MLISc : Master of Library & Information Science BLib : Bachelor in Library & Information Science Other skills, such as: PGDCA, Mphil, PGDJMC etc. TM libraries today comprise computer and internet

phenomena. They mostly need Computer knowledge and technical

proficiency. A TM library anyone with a simple BA qualification can

operate, without having LIS education. But the problem is

organization. A LIS person is the master of organizing resources

smoothly in comparison to a Non-LIS person. Table No. 2 reveals that

most of the library staff doesn’t have the LIS qualification in all

libraries. Out of total library staff of 100 %, 69.56% is not from

LIS background. Only 21.73% have BLib or MLISc qualification and

8.69% have both MLISc or BLib and Other Qualification.

Library User:

Basically in a telecast media library, the users are very

limited. Only internal people can use the library, it is not open

for an outsider.

Table No. 3Library Users in the telecast Media Channels

Name oftheTelecast MediaLibrary

Users

Reporters/Journalists

Producers

Editors

Student/Researchers

AnyOther

PPC(NE)

Yes Yes Yes No --

DDK Yes Yes Yes No --PragChannel

Yes Yes Yes No --

NE TV Yes Yes Yes No --News Yes Yes Yes No --

LiveDY 365 Yes Yes Yes No --NewsTime

Yes Yes Yes No --

Frontier TV

Yes Yes Yes No --

From the above table it clearly identifies that Telecast Media

generally deals only with the in house users of the channel, it is

not for the access of other people.

Collection of Resources in Television Media Library:

Nature of collection is quite different in TM

library. On the next page, Table No. 4 depict the range of

collection of resources available in the entire surveyed Telecast

Media Libraries

Table No.: 4

Availability of Collection of Resources in Television LibraryName of theTelevision Media

Books CDs DVD

s

Newspapers

Magazines

External HDD

Tapes

TotalBet

a Cam

BDVC DVCPro

DV Cam

Mini DV

PPC (NE), Ghy*

2350

1255

2000 22 13 -- 163

00 -- -- -- -- 21940

DDK, Ghy

1653

1000 -- 8 2 -- 623

5 1200 3455 -- 500

018553

DY 365 -- 350 16000 -- -- -- 600 400 -- 500 900

026850

Frontier TV -- 100 100

0 -- --40 (2TB* Each)

-- -- 20 -- 5000 6160

News Live 30 150

00 372 -- --20 (2TB Each)

2500 -- -- 172

515000

34647

News Time -- -- 120

36 -- --4 (2 TB each)

-- -- -- 277 5436

17753

NE TV -- 700 200 -- --13 (1TB Each)

625 7249 300 -- 36500

45587

Prag Channel

-- -- 200 -- -- -- -- -- -- -- 150 350

All Total

4033

18405

31808 30 15 77 262

60 8849 3755

2502

76086

171840

*TB : Terabyte

*Ghy : Guwahati

Use of Software in the Television Library:

As seen in the survey, all television library use computers

in their library operation.

Table No. 5 (Use of Software)

Sl

.

No

.

Name of

the

library

No. of

Compute

rs

Operating

System

Library

Software

Intern

et

Facili

ty

Video

Server

1 PPC (NE) 2 Windows 7 ARCLIB No No2 DDK 1 Windows 7 No Yes No3 Prag 1 Windows

XP

No Yes No

4 NE TV 1 Windows 7 CDS/ISIS No No5 News

Live

2 Windows

XP

E-

granthalay

a

Yes No

6 DY 365 2 Mac OS No Yes Yes7 News

Time

4 Mac OS No Yes Yes

8 Frontier

TV

2 Mac OS No Yes Yes

Information given in the Table No. 5 shows that all the

library use computers in their library operation. Only 3 libraries

use Library Software. They have also internet connectivity,

connected by LAN (except PPC (NE) and NE TV Library). The table

indicates that 3 libraries use Windows 7 Operating System (O/S), 2

library use Windows XP and the rest of the library uses Mac OS. All

television channel having video servers, uses Macintosh Operating

System (in short, Mac OS).

Responsibility towards the Library in Telecast Media Library:

Table No. 6

Sl

.

No

.

NameoftheLibrary

Library ResponsibilityCataloguing

Classification

Accessioning

Labeling

TechnicalProcessing

Storing

Circulationprocess

PreservationMethodFollowed

1 PPC(NE)

No No Yes Yes No Yes Yes Yes

2 DDK No No Yes Yes No Yes Yes Yes3 Prag

Channel

No No No No No Yes Yes No

4 NE TV No No Yes Yes Yes Yes Yes No5 News

LiveNo No Yes Yes Yes Yes Yes Yes

6 DY No No Yes Yes Yes Yes Yes Yes

365

7 NewsTime

No No Yes Yes Yes Yes Yes No

8 FrontierTV

No No Yes Yes Yes Yes Yes Yes

Total

0 0 7 7 5 8 8 5

Average(In%)

0 0 87.5 87.5 62.5 100 100 62.5

From the table no. 6, it indicates that, all the surveyed

telecast media library provide circulation service (100%), though

they deal mostly in Tapes, CDs other than books. Apart from these,

the library staff also does accessioning (87.5%), labeling (87.5%),

storing of the footage into CDs, HDD, Tapes etc. But, they do not

follow any cataloguing or classification rules or schemes.

Understanding of Social Media roles in Telecast Media Channels:

Table No. 7

Name oftheTelecastMediaChannel

Use of Social Networking sites

Faceboo

k

Twitter Skype Blog Youtube Any

Other

PPC (NE) No No No No No No

DDK No No No No No NoPrag

Channel

No No No No No No

NE TV Yes No No No No NoNews Live Yes No No No No NoDY 365 Yes Yes No No No NoNews Time No No No No No NoFrontier

TV

Yes Yes Yes No No No

Total 4 2 1 0 0 --Percentage

50% 25% 12.5% 0 0 --

From the above table, it is seen that the social media concepts

in Telecast Media Channels is a very new one. Very few of them are

using this medium as a social interaction. But, facebook, (50%) is

the most common networking sites using by telecast media than the

other social networking sites.

Overview of use of Social Media by some respondent Library Staff and Users:

Table No. 8

Name of

the

Telecast

Media

Channel

Responde

nt Users

Havin

g E-

mail

ID

Having

an

accoun

t on

Social

Media

Purpose of VisitCollect

ion of

informa

tion

Chat

with

frien

ds

Shari

ng

Ideas

Visit

intereste

d pages

PPC (NE) 10 08 06 05

(83%)

06

(100%

)

04

(67%)

04 (67%)

DDK 22 16 10 08

(80%)

10

(100%

)

07

(70%)

06 (60%)

Prag

Channel

05 04 04 02

(50%)

04

(100%

)

02

(50%)

03 (75%)

NE TV 11 08 06 05

(83%)

06

(100%

)

05

(83%)

04 (67%)

News Live 15 14 14 10

(71%)

12

(86%)

08

(57%)

08 (57%)

DY 365 12 10 10 06 (60

%)

08

(80%)

06

(60%)

07 (70%)

News Time 08 05 05 04

(80%)

05

(100%

)

03

(60%)

04 (80%)

Frontier

TV

06 04 04 02

(50%)

04

(100%

)

03

(75%)

03 (75%)

Table No. 8 indicates that among the respondent users 78% have their

E-mail ID and 66% have an account on social networking sites. But,

the purpose of visit is varied to different Telecast Media users and

staff. They mostly used this medium as a chat to friends or connect

to friends to share. They rarely visit in other purpose.

Benefits of Social Media in Telecast Media Library:

Social Media have its own advantages or benefits to Librarians

and Clients in Telecast Media Library. Some of the benefits are as

follows:

• Social networking sites will facilitate collaborations and

promote effective communication between Librarians and their

patrons.

• Social Media helps in creating awareness regarding library

importance in Telecast Media Channels.

• It helps in creating a bridge between library users and library

staff.

• Social Media can be a useful tool to promote library services.

• Basically, TM library deals with audio-visual material. So,

regarding this material the library staff can aware the

responsibilities and preservation criteria of using this

material through Social Media.

Findings:

The findings are shown below which are based on the

survey:

• Library is the most essential part of a television channel. All

television channels have their own separate library. The library is

the prime source of collected information resource. All the

Reporters, Producers or sometime Editors have to depend on the

library. The tapes or cassettes that send out for recording purpose

are circulated in the library. So, preservation of those clips or

footage are the prime responsibility of Telecast Media Librarian.

• In the TM library, the resources are mainly includes CDs, DVDs,

External HDD, Tapes like Beta Cam, Mini DV, DVC PRO etc. in

comparison to an academic library, where books are the prime source.

So, here library responsibility surrounded to audio-visual aids or

tapes and cassettes etc.

• Majority of the library staff and users have their own E-mail

ID and Social Networking accounts. But, most of the time they use

this social media as a interaction or chatting with friends, only

few of them use this as a sharing ideas, views, etc.

• Among the surveyed TM library, most of the library use only

video editing software (e.g. Final Cut Pro), video servers to

retrieve and disseminate the information. They use Mac O/S to

disseminate the information, except PPC (NE), DDK, NE TV and News

Live library. They only store and organize the resources and issue-

return the resources. But, other than these libraries, the entire

telecast media library plays an active role in the broadcasting of

the news. They sometime also edited the video, place it in the video

server which is connected by LAN when request come, to telecast the

respective news.

• Interestingly found that, the 3 library uses library software,

such as CDS/ISIS DOS Version (NE TV), E-granthalaya (News Live), and

ARCLIB (PPC NE). The ARCLIB is developed by Rajesh Barpatra for in-

house use in Doordarshan Kendras. They mainly use this software for

database creation.

• Time saving service is the prime focus in a TM library.

Ranganathan’s fourth Law of Library Science “Save the Time of the

Reader” is significantly applicable here. They should be able to

locate the resources as quick as possible.

• Here librarians play the role as a store keeper or managers or

information provider (In terms of videos, news clips etc.). He has

no role in the activity like planning, managing and collection

development of the library. Central department of the television

industry takes all the decisions. Library development policy is not

working here.

• From the survey it is found that Secrecy and Confidentiality,

this two are the most important issues in TM library. For this

reason, it is very difficult to convince Non-LIS personnel for the

survey in their respective library. They have not much knowledge

about this type of works.

• Out of the 8 surveyed Media channels 4 are connected with

social networking sites like Facebook, Twitter, Skype etc. (mostly

Facebook). But these are not link to their library.

• Almost all the library users and library staff have their own

E-mail ID and an account with social networking sites. But, they are

not using this for social awareness or library purpose.

Suggestions:

On the basis of above analysis and findings and from the

survey, important suggestion has been made, which will help in the

improvement of television library and their collection and

organization related issues:

• In Telecast Media library, LIS background personnel should be

preferred. Though, in a TM library a Non-LIS also can handle the

library, but it’s a mere fact that without the knowledge of the

library or vis-à-vis, they face lots of problem in the smooth

running of the library.

• In the environment of TM library, the awareness is needed in

terms of LIS, what librarian do, the importance of it in the

effective running of the library. Library authority, i.e. Parent

organization of TM library, should pay attention in the development

of the library. In this case, Social media can be a very handy tool.

• The responsibility of Librarian of TM library mostly surrounded

in CDs, DVDs, Tapes like Mini DV, BDVC etc. so, for these resources,

environment and climate factor is very important consideration. The

room where the library is established should be climate control room

and door should not be open always, because if dust or fungus or

anything reaches to resources, it can make the resources harmful and

causes danger.

• Labeling on the resources should be done efficiently so as the

library patrons can easily navigate the resources. For this,

organization of the resources also one of the considerable factor or

major responsibility.

• The social networking literate librarian is capable of

articulating the nature and roles of online social networking sites

and their importance in scholarly research and communication, and

the information cycle. Librarians should be familiar with a

diversity of social networking sites and social media including

those most relevant to their patrons. Librarians also need to be

able to articulate the importance of online social networking sites

and their applications for libraries to peers, administrators, and

patrons.

Conclusion:

“If the potential user or regular users of the library do not

know about the existence or effect of the library in the television

channel, then we are at risk. If the people with the power don’t

understand the importance of our service then we are at risk. I

think there far more to go which would strengthen the position and

secure the future of the television librarian. Advocacy or

encouragement is one way in which we can strengthen our position

within the organization.”

--- David Nicholas and Pan Pandit.

(Nicholas, David and Pandit, Pan. What Happened to

Libraries in Independent Television? And What Might Lie in Store for

Us All. New Library World. 1994)

The library and information services rendered by the

television media libraries are not up to the mark in many libraries.

This is probably because they are not oriented and trained like that

or some are not having the LIS qualification. But, libraries should

be developed in the organization like Telecast Media. The resources

found in television media and the information or video clips

recorded in those resources are very important cultural heritage.

What yesterday recorded, they may be rare video or information of

today or tomorrow. These are needs to be protected and preserved.

So, Television libraries are mixture of these things; though, they

mainly give emphasis to audio-visual materials. So, these resources

should be collected, organized and preserved in such a way that it

can be use after 10 or 20 year also, even more than that. But, there

responsibility should not end here, there are more to do.

Of the mere fact television libraries or media channel

libraries are the less noticed area. Social Media is such kind of

tool that it can be very useful in the creation of awareness towards

library services in a Telecast Media Library (TML). In the words of

David Nicholas and Pan Pandit, it can be summarized as ‘far more to

go to strengthen and secure the future of the television librarian’.

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About the Authors:

Dipankar Borah, MLISc, NET

Student, Deptt. Of Library & Information Science

Gauhati University, 2011-13

E-mail ID: dipankar.borah75@gmail.com & dipankarshreebora@yahoo.in

Contact No. 9859430047

Address:

C/o: Bolu Ram Borah

Vill.: Sialmari, PO: Dakarghat

Dist.: Nagaon (Assam)

PIN: 782001 Mondita Borah, MLISc, PGDCA

Student, Deptt. Of Library & Information Science

Gauhati University, 2011-13

E-mail ID: mondita.borah@rediffmail.com

Contact No. 9707313981, 9577642137

Permanent Address:

C/o: Renu Borah

Old Amulapatty, House No. 33

PO/PS: Golaghat

Dist.: Golaghat (Assam)

PIN: 785621